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66        <h1>&quot;Why Invest for Income -- Our Goals"</h1> 
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72title="enjoy your retirement" alt="income investing goals - man offering drink" /> </p>
73<p class="man"><strong>Don't envy my great retirement -- Join the fun!</strong></p>
74<p class="man"><strong>Click to discover my secret to ever-growing <a href="http://www.incomeinvesthome.com/retire/" title="income investing for a great retirement">income from investments</a> for life -- whether the stock market goes up or down</strong></p>
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79
80<p>A lot of financial experts and writers seem to take for granted what their audiences want.</p>
81
82<p>More money -- of course.</p>
83
84<p>We all want that, but when it comes to investing, "more money" is too simplistic. We must deal with reality, which is very complicated.</p>
85
86<p>Therefore, I want to make clear my own assumptions about who the audience for this website is and what I think your goals are. </p>
87
88<p>I want to say, what you goals "should" be -- but of course that's pretty arrogant.</p>
89
90<p>However, I think that if your personal goal is to work as little as possible, go into as much debt as possible, save nothing and live off Supplemental Security Income (SSI) when you become disabled or reach age 65 -- you're not reading this web site anyway.</p>
91
92<h2 class="subhead2">Income Investing Goals Guide You to a Happy Retirement</h2>
93
94<p>Anyway, it's always better to have goals. To understand where you're heading</p>
95
96<p>If you don't like these goals, I hope you can still learn a lot about income investing from this site, but I have to wonder why you're here. </p>
97
98<h2 class="subhead2">The Master Income Investing Goal is:</h2>
99
100<p>Preservation of or Increase in Purchasing Power and Income Generation Power</p>
101
102<p>Notice that I did NOT say, "Preservation of CAPITAL" -- that's been old-fashioned since inflation became a constant presence in our economy.</p>
103
104<p>People who make a point of not spending principal, only the income generated by the principle, will eventually wind up without enough income or principle, unless they're so rich their purchasing power remains adequate until they die. Most of us can't count on that.</p>
105
106<h2 class="subhead2">"Income Generation Power?"</h2>
107
108<p>Simply this, your stash of invested money must keep generating not only a good income for you now, but a good income for you 10, 20 or maybe 50 years down the road.</p>
109
110<p>And for the "increase" part, I'm thinking mainly of people who aren't yet retired and who are therefore saving for that time of their lives and who want to be prepared.</p>
111
112<p>Of course, many already-retired people may well want to find ways to increase . . . &nbsp;and THEN preserve . . . the purchasing power of their saved assets. </p>                                                  
113
114<p>Both groups should learn a lot from this site.</p>
115
116<h2>All These are Variations on the Master Income Investing Goal</h2>
117
118<p>But it's good to have them specifically in mind:</p>
119
120<p>1. Maximization of Income</p>
121
122<p>What good is purchasing power if you can't it use to purchase anything, without destroying it?</p>
123
124<p>When I write it like that, that sounds obvious. Yet many financial books promote strategies that will make you money -- on paper, but not let you keep it if you want it.</p>
125
126<p>2. Minimization of risk</p>
127
128<p>Yes, this is built in to the "preservation" part of the Master Goal, but there are risks in every investments and to minimize them you must think about them.</p>
129
130<p>3. Diversification</p>
131
132<p>This is one important way to minimize risk. Never keep all of your eggs in one basket.</p>
133
134<p>4. Minimization of taxes and transaction costs</p>
135
136<p>Your purchasing power is not preserved when you give your money unnecessarily to a broker or financial advisor or to the government.</p>
137
138<p>5. Estate Planning</p>
139
140<p>You may well be concerned about preserving purchasing power so that you can pass it on to your heirs when you die.</p>
141
142
143<p class="video2">Now download The Death of Capital Gains Investing, your first step toward experiencing for yourself the joy of securing your retirement through income investing!</p>
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