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199
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209    <nav class="navbarmain" role="navigation" style="width:auto">
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239            <div class="touch">
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250                    <a target="_blank" href="https://www.linkedin.com/in/haraldsturm" title="LinkedIn">
251                        <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="LinkedIn" data-lazy-src="https://www.sturmerprobt.com/wp-content/themes/sturmerprobt/img/linkedin.png" /><noscript><img src="https://www.sturmerprobt.com/wp-content/themes/sturmerprobt/img/linkedin.png" alt="LinkedIn" /></noscript>
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255                    <a href="mailto:[email protected]" title="E-Mail">
256                        <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="E-Mail" data-lazy-src="https://www.sturmerprobt.com/wp-content/themes/sturmerprobt/img/email.png" /><noscript><img src="https://www.sturmerprobt.com/wp-content/themes/sturmerprobt/img/email.png" alt="E-Mail" /></noscript>
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263
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278            Marketing & Kommunikation<br>seit 1992
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283
284<div data-bg="https://www.sturmerprobt.com/wp-content/uploads/2020/04/markencode_wachstum.jpeg" data-rocket-location-hash="985dca28315815d8b3dee0a840da06d5" class="screen rocket-lazyload" style="">
285	<div data-rocket-location-hash="3bdbc363d09a6046a68d09bca6203761" class="textbox">
286                    <span class="headline">MARKENSTRATEGIE</span>
287        	</div>
288</div>
289		
290	
291    <section data-rocket-location-hash="e52cd473672da4701cf75beb163d79d5" class="subline">
292        ERFOLGREICHE MARKENStrategie    </section>
293<section data-rocket-location-hash="7b949fbab14aa580d00631e43e7c57b0" class="project">
294    
295                    <div data-rocket-location-hash="f86d5767114511e4ae2c051312321549" class="project-text block">
296                <div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container">
297                    <div data-rocket-location-hash="eba0c3de63ef232d13efe2935ab36efc" class="row">
298                        <div class="col-md-12">
299                            <h1><strong>Markenstrategie und deren Schlüsselvorteile</strong></h1>
300<p>&nbsp;</p>
301<p>Markenstrategie an sich bedeutet, einen aktiven Prozess zur Wahrnehmung seiner Marke zu formen. Die Markenstrategie beinhaltet alle Schritte, die man unternimmt, um die Bekanntheit und den Ruf des Unternehmens und der Produkte oder Dienstleistungen voranzutreiben. Folgende Fragen stehen oft im Zentrum, wenn es darum geht, eine Markenstrategie auszuarbeiten: Welcher Eindruck soll hinterlassen werden? Wie stelle ich mir die Marke idealerweise vor? Es geht um das große Warum. Warum soll der Kunde bei mir einkaufen? Warum sind meine Produkte die Besten? Wenn all diese Fragen authentisch nach außen transportiert werden können, bringt das das eigene Branding stark nach vorne und ebnet den Weg für die weitere Markenstrategie.</p>
302<p>&nbsp;</p>
303<blockquote>
304<p style="text-align: right;">Als Markencode Premium Parnter bieten wir unseren Kunden einen ganz besondern Brand Thinking Prozess an. Mit unserem <a href="https://www.sturmerprobt.com/markencode/">Markencode</a> Modell geben wir belastbare Antworten zu Ihren Markenstrategie.</p>
305</blockquote>
306<p>&nbsp;</p>
307<p>Erfolgreiche Markenstrategien haben heute Marken, mit denen man sich nachhaltig identifiziert, die es durch ihre markenspezifischen Attribute schaffen, das eigene Wertesystem, den Lifestyle und die Weltanschauung zu transportieren. Eine Marke wird so zum persönlichen Spiegelbild und hilft, eigene Einstellungen nach innen und außen zu tragen.</p>
308<p>&nbsp;</p>
309<p>Viele Leute glauben, mit dem Entwurf eines Logos und einer dazu passenden Website haben Sie schon eine Markenstrategie festgelegt. Weit gefehlt. Denn es gehört weitaus mehr dazu, als „nur“ das <a href="https://www.sturmerprobt.com/brand-design/">Brand Design</a> in der Schublade zu haben. Dies kann durchaus ein relativ intensiver Prozess für die Markenentwicklung sein, der mit Geduld, Zeit und harter Arbeit verbunden ist. Folgende beispielhafte Faktoren spielen eine Rolle:</p>
310<p>&nbsp;</p>
311<ul>
312<li>Welche Unternehmensziele haben Sie?</li>
313<li>Wie differenzieren Sie sich von der Konkurrenz?</li>
314<li>Welchen relevanten Mehrwert bringe ich für den Alltag meiner Kunden?</li>
315</ul>
316<p>&nbsp;</p>
317<p>Aus diesen groben Eckpunkten gilt es, die Markenidentität und -werte herauszuarbeiten. Ist das geschafft, kommt die Markenstrategie an die Reihe. Diese geht wiederum in unterschiedliche Marketing-Aktivitäten über. Sie sehen, wenn einer der Punkte gar nicht oder nur unzureichend ausgearbeitet wurde – wie soll der Rest folgen?</p>
318                        </div>
319                    </div>
320                </div>
321            </div>
322
323        
324    
325                    <div data-bg="https://www.sturmerprobt.com/wp-content/uploads/2020/04/chunlea-ju-8fs1X0JFgFE-unsplash.jpeg" data-rocket-location-hash="3610c835f60ecb126d27fa6a0b63e70a" class="hidden-xs project-parallax block rocket-lazyload" style="height:403px;">
326
327            </div>
328
329        
330    
331                    <div data-rocket-location-hash="badbadb449012c010ce8bf3d80850069" class="project-text block">
332                <div data-rocket-location-hash="f117ee89930d3a249ddbfc02370ddefa" class="container">
333                    <div data-rocket-location-hash="2cc841d2806ca2ee6364e99c27dace91" class="row">
334                        <div class="col-md-12">
335                            <h3>Kennen Sie Ihre strategischen Zielgruppen?</h3>
336<p>&nbsp;</p>
337<p>Eine ordentliche Zielgruppenanalyse ist unabdingbar. <a href="https://www.sturmerprobt.com/markencode/">Mit unserem Markencode</a> haben wir die Lösung zur kristallklaren Analyse Ihrer Zielgruppen. Wie sollen Sie schließlich Ihre Produkte bestmöglich verkaufen, wenn Sie nicht mal wissen, wer diese Kunden überhaupt genau sind. Analysieren Sie den Markt, ähnliche Produkte, Mitbewerber und Ihre Bestandskunden. Was sind deren Merkmale? Anhand all der gewonnenen Erkenntnisse ist es Ihnen oft möglich, ein viel genaueres Bild Ihrer Zielgruppen zu zeichnen. Was wiederum für Ihre Markenstrategie von großem Vorteil ist. Nutzen Sie unseren Zielgruppen-Workshop. Rufen Sie uns an, wie erklären Ihnen alle Details und Vorteile.</p>
338<p>&nbsp;</p>
339<p>Aber auch Aussagen zur Markenpositionierung, der Entwicklung Ihrer Markenidentität, einer Steigerung der Markenbekanntheit und die Einhaltung der Markenkonsequenz gehören zum Gesamtbild einer Markenstrategie.</p>
340<p>&nbsp;</p>
341<p>Kommen wir noch einmal kurz zur Markenkonsequenz. Denken Sie immer daran, wie Sie über Leute denken, die ständig Ihre Meinung ändern. Das schafft alles, aber sicher kein Vertrauen. Nur ist es genau das, was Sie für Ihre Käufer erreichen möchten. Deshalb ist es wichtig, Ihrem Stil treu zu bleiben. Zugegebenermaßen ist dies nicht immer sehr einfach, da viele unterschiedliche Menschen innerhalb Ihres Unternehmens nach außen kommunizieren. Das Marketing kümmert sich um die Werbung, der Vertrieb agiert mit den unter
341schiedlichsten Händlern und der Customer Service berät Ihre Kunden. Das Zauberwort heißt hier Teamarbeit. Jeder Ihrer Mitarbeiter – egal welcher Abteilung er angehört – muss wissen, welche Werte Ihre Marke vertritt und diese auch nach außen tragen. Hört sich nach viel Arbeit an? Ja, das ist es. Aber sie wird sich auszahlen und wir haben die richtigen Methoden dafür.</p>
342<p>&nbsp;</p>
343<p>Wenn Sie diese Aufgaben nicht allein schultern möchten, können Sie gerne auf uns zukommen. Als <a href="https://www.sturmerprobt.com/" target="_blank" rel="noopener">Branding Agentur</a> und Markenstrategie Experten beraten und begleiten wir Sie bei allen Belangen einer erfolgreichen Markenstrategie. Nutzen Sie etwa unser <a href="https://www.markencode.com/de/" target="_blank" rel="noopener">Markencode</a>-Modell. Dieses strategische Vorgehen basiert auf den Annahmen, dass eine Marke durch Kommunikation entsteht, dass Verhalten die höchste Form der Kommunikation ist und das Marken nie alleine funktionieren. Mit dem Markencode-Prozess erarbeiten wir zusammen die entscheidenden Faktoren für Ihre perfekte Markenstrategie. Lassen Sie uns Ihre <a href="https://www.sturmerprobt.com/brand-identity/">Brand Identity</a> definieren, die potenziellen Auswirkungen des Marktes auf Ihre Marke ausloten, Kundenavatare kreieren und dadurch ein belastbares, zukunftsfähiges Fundament für Ihre erfolgreiche Brand schaffen.</p>
344<p>&nbsp;</p>
345<h3 style="text-align: center;">Jetzt Markenstrategie Workshop anfragen:</h3>
346<p>&nbsp;</p>
347<div class="wpcf7 no-js" id="wpcf7-f2431-p2422-o1" lang="de-DE" dir="ltr" data-wpcf7-id="2431">
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353<fieldset class="hidden-fields-container"><input type="hidden" name="_wpcf7" value="2431" /><input type="hidden" name="_wpcf7_version" value="6.1.7" /><input type="hidden" name="_wpcf7_locale" value="de_DE" /><input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f2431-p2422-o1" /><input type="hidden" name="_wpcf7_container_post" value="2422" /><input type="hidden" name="_wpcf7_posted_data_hash" value="" /><br />
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395                    type="text" size="30" maxlength="200" autocomplete="off"
396                    value=""
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398<div class="wpcf7-response-output" aria-hidden="true"></div>
399</form>
400</div>
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411                <p class="claim">Was können wir für Sie tun?</p>
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415<div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div>
416<form action="/markenstrategie/#wpcf7-f21-o2" method="post" class="wpcf7-form init" aria-label="Kontaktformular" novalidate="novalidate" data-status="init">
417<fieldset class="hidden-fields-container"><input type="hidden" name="_wpcf7" value="21" /><input type="hidden" name="_wpcf7_version" value="6.1.7" /><input type="hidden" name="_wpcf7_locale" value="de_DE" /><input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f21-o2" /><input type="hidden" name="_wpcf7_container_post" value="0" /><input type="hidden" name="_wpcf7_posted_data_hash" value="" />
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611<script>window.lazyLoadOptions=[{elements_selector:"img[data-lazy-src],.rocket-lazyload,iframe[data-lazy-src]",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}},{elements_selector:".rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,}];window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue}
612if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue}
613images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1}
614if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script>
614<script data-no-minify="1" async src="https://www.sturmerprobt.com/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js"></script>
614<script data-minify="1" type="text/javascript" src="https://www.sturmerprobt.com/wp-content/cache/min/1/downloads.mailchimp.com/js/mc-validate.js?ver=1785169891"></script>
vendor: 1 bytes, line 614
614
615<script type="text/javascript">
616    (function ($) {
617        window.fnames = new Array();
618        window.ftypes = new Array();
619        fnames[0] = "EMAIL";
620        ftypes[0] = "email";
621        fnames[1] = "FNAME";
622        ftypes[1] = "text";
623        fnames[2] = "LNAME";
624        ftypes[2] = "text";
625    }(jQuery));
626    var $mcj = jQuery.noConflict(true);
627</script>
vendor: 1 bytes, line 627
627
628<script data-minify="1" type="text/javascript" src="https://www.sturmerprobt.com/wp-content/cache/min/1/wp-content/themes/sturmerprobt/scripts.js?ver=1785169891"></script>
628
629
630<script>var rocket_beacon_data = {"ajax_url":"https:\/\/www.sturmerprobt.com\/wp-admin\/admin-ajax.php","nonce":"627627d2c4","url":"https:\/\/www.sturmerprobt.com\/markenstrategie","is_mobile":false,"width_threshold":1600,"height_threshold":700,"delay":500,"debug":null,"status":{"atf":true,"lrc":true,"preconnect_external_domain":true},"elements":"img, video, picture, p, main, div, li, svg, section, header, span","lrc_threshold":1800,"preconnect_external_domain_elements":["link","script","iframe"],"preconnect_external_domain_exclusions":["static.cloudflareinsights.com","rel=\"profile\"","rel=\"preconnect\"","rel=\"dns-prefetch\"","rel=\"icon\""]}</script>
630<script data-name="wpr-wpr-beacon" src='https://www.sturmerprobt.com/wp-content/plugins/wp-rocket/assets/js/wpr-beacon.min.js' async></script>
630</body>
631</html>
632<!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me - Debug: cached@1791442617 -->

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.