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91                      <h2><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Why Compartmentalizing is Probably a Bad Idea</span></h2>
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95                    <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"></span>
96                    <p><span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text">Once after reading a post of mine on Medium, HubSpot Cofounder&nbsp;Dharmesh Shah asked me an interesting question. Nice post, he said, but I'm just curious - why post this on Medium? Why wouldn't you publish on your own blog where you'd own the surrounding content and traffic? At the time I told him I hadn't really gotten around to building up my personal blog yet, and it was a&nbsp;one-off essay based on something I had been mulling-over that week. Posting to Medium seemed like&nbsp;the best way to get it up and out quickly.</span></p>
97                    <p><span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text">That was a true, but&nbsp;
97not entirely complete answer.&nbsp;The complete answer includes what had been an&nbsp;attempt at compartmentalizing.&nbsp;</span></p>
98                    <p><span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text">I had initially written the post on paper. Half in a journal and half in a yellow note pad that also included notes from a team meeting and a budding grocery list. I briefly considered publishing it on <a href="//blog.hubspot.com" target="_blank">HubSpot's blog,</a> but the topic seemed slightly out of place. I had thought about using it to start this blog, but then blanched: Would that then set the tone of this&nbsp;blog moving forward and require&nbsp;<em>every</em> post to be on this one topic?</span></p>
99                    <p><span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text">The truth is, creating&nbsp;scattered islands of content across the internet enables me to compartmentalize. I keep marketing posts on HubSpot. Career posts on Linkedin or Medium. Social impact posts on SpeakUnited. Prose on Cowbird, and so forth. Neat and tidy.&nbsp;</span></p>
100                    <p><span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text">The business world is a fan of compartmentalizing. Wharton calls compartmentalization a "Key Ingredient for Risk Taking." &nbsp;There's even an article on Forbes that will teach you compartmentalization in five easy steps. Oddly, the first one&nbsp;is "<span>Compartmentalize it."</span></span></p>
101                    <h2><span style="font-family: tahoma, arial, helvetica, sans-serif;">All of that would be great.</span><br>
102                    <span style="font-family: tahoma, arial, helvetica, sans-serif;">If compartmentalizing weren't doomed from the start.</span></h2>
103                    <p>I was an English major as an&nbsp;undergrad. Not just any English major, no, the really obnoxious&nbsp;esoteric&nbsp;kind. The type&nbsp;who&nbsp;carries her books under her arms as an accessory, even though she's got a perfectly good L.L. Bean backpack with reflectors and zipper ornaments back home. I was ostentatiously academic.</p>
104                    <p>Let me put it to you this way: I once made a comment in my honors seminar that there was a "distinct somethingness" to the way Molly Bloom's character held herself in James Joyce's Ulysses. &nbsp;That's right, "<em>a distinct somethingness</em>." &nbsp;I knew when I said it that it would elicit eye-rolls. It was a made-up word and an even emptier comment, but&nbsp;I loved the volley of discussion that happened around books in those classes and, truly, with the discussion&nbsp;tossed my way for comment, I didn't want the ball to fall at my feet. I wanted nudge&nbsp;the discourse forward, even if it required a peculiar, non-comment comment to do so. &nbsp;That's how English major I rolled.&nbsp;</p>
105                    <p>When I graduated college, I found my way to marketing through a collection&nbsp;of different jobs&nbsp;in different industries. As is to be expected, each job added another set of friends, a broadened range of interest, and an adjusted way&nbsp;of looking at the world. &nbsp;We often talk about things like this as chapters in one's life, in reality they're much less clearly defined. &nbsp;Each experience blends into the other, and you're left with an utterly uncompartmentalizable perspective. &nbsp;</p>
106                    <p>Case in point: About a year ago now, I wrote a post about product marketing. In it I referenced a story from one of my favorite writers, Annie Dillard. Dillard's essays meant a great deal to me in college. They mean an even greater deal to me 15 years later. I referenced a story of hers to talk about an approach to product positioning.&nbsp;</p>
107                    <p>After reading the post a friend from my college years wrote me:</p>
108                    <p><em>Now I know how Don Henley&nbsp;felt when he saw the Deadhead sticker on that&nbsp;Cadillac.</em></p>
109                    <p>It was a playful allusion to Don Henley&nbsp;<span>example of his generation selling out.</span></p>
110                    <p>"Did you really think I'd grow up and stop seeing everything through the lens of Annie Dillard?" I wrote him.</p>
111                    <p>"Of course not," he responded. "But I didn't totally foresee you growing up to be a product marketer either."</p>
112                    <p>Ah, but there's the crux. &nbsp;We are&nbsp;all sorts of things. All the time. All at once.&nbsp;</p>
113                    <h2 style="text-align: left;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">
113It's not just that compartmentalizing is unsustainable. &nbsp;</span><br>
114                    <span style="font-family: tahoma, arial, helvetica, sans-serif;">It's that it's also&nbsp;pretty limiting.</span></h2>
115                    <p><span style="font-family: tahoma, arial, helvetica, sans-serif;"><span><span><span>Purity creates paralysis. I've published&nbsp;precisely four posts on this blog in six months. I've drafted a half dozen&nbsp;more. The unfinished&nbsp;half dozen all share the common fate of not being "quite right" for this blog or any other outlet. They are messy, incomplete, and fated for another hard year of draftdom. &nbsp;</span></span></span></span></p>
116                    <p><span style="font-family: tahoma, arial, helvetica, sans-serif;"><span><span><span>But hanging on too hard to delineations can prevent you for completing thoughts to begin with or&nbsp;lead to some pretty narrow&nbsp;conclusions (e.g., "Step one: Compartmentalize it.").</span></span></span></span></p>
117                    <p><span style="font-family: tahoma, arial, helvetica, sans-serif;"><span><span><span>There has been an interesting shift in the last few years in technology media. Outlets which once focused mainly on the&nbsp;specs and reviews of gadgets or tech companies have been evolving to not just cover the technology but to also report on the immersion of that technology into every aspect of our lives. &nbsp;Part of that can be credited to how ubiquitous tech has become. Part, as&nbsp;Ricardo Bilton&nbsp;writes in his astute article on the subject, can be connected directly to the greater ad dollars gleaned from a broader, more diverse audience. But some of it has been a conscious choice by editors who believe a less compartmentalized telling of the story is a more honest one.</span></span></span></span></p>
118                    <p><span style="font-family: tahoma, arial, helvetica, sans-serif;"><span><span><span><span>“Every story is a technology story; every technology story is a culture story,” Verge Editor-in-Chief Nilay Patel wrote in July. &nbsp;And that means&nbsp;that&nbsp;there are no more clean-tellings of a story. There are fewer&nbsp;defined journalistic beats. To me, that seems like a promising direction.&nbsp;</span></span></span></span></span></p>
119                    <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif;"><span><span><span><span>---</span></span></span></span></span></p>
120                    <p>There's a term in astronomy called the parallax view. It's&nbsp;the effect, and I'm quoting Miriam-Webster here, whereby the position or direction of an object appears to differ when viewed from different positions, e.g., through the viewfinder and the lens of a camera. Now, you could keep all of those views distinct and think you have the clear definition of an object. You'd be wrong, of course.&nbsp;Alternatively, you could&nbsp;use every influence you have to gather as many vantage points possible&nbsp;no matter how convoluted outcome.&nbsp;Maybe the definition gets hazier or the metaphors get mixed, but you have that many more data points with which to understand the thing. And "understanding the thing" is a far better&nbsp;end-goal than compartmentalizing it.&nbsp;</p>
121                    <p><span style="font-family: tahoma, arial, helvetica, sans-serif;"><span><span><span><span>I have a notebook where I keep the first jobs or unusual hobbies of geniuses. &nbsp;</span></span></span></span></span><span><span>Italian physicist&nbsp;</span>Fabiola Gianotti, she's also a renowned&nbsp;pianist. &nbsp;Writer Kurt Vonnegut, he worked at a Saab Dealership. To this day&nbsp;the most interesting people I know&nbsp;are a blend and a product of many things. &nbsp;If you compartmentalize yourself too much, if you prevent those many things from seeping into each other and muddying the waters a bit, you may&nbsp;forfeit some of the clearest insights possible.&nbsp;</span></p>
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181                <span id="hs_cos_wrapper_main_footer" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html" data-global-widget-id="1403866408"></span>
182                <p><span id="hs_cos_wrapper_main_footer" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html" data-global-widget-id="1403866408">© <span class="year"></span> Meghan Keaney Anderson | <span class="designedby">Designed and Developed by Lee-Lodge | Photo by Samantha Marx.</span></span></p>
183              </footer>
184            </div>
185          </div>
186        </div>
187      </div>
188    </div>
189  </div>
190  
190<script type="text/javascript" src="//static.hsstatic.net/content_shared_assets/static-1.3962/js/public_common.js"></script>
190 
191  
191<script type="text/javascript">
192
193
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196    page_id: 2277464883,
197    content_group_id: 297469832,
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199    app_hs_base_url: "https://app.hubspot.com"
200  }
201  </script>
vendor: 1 bytes, line 201
201
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202
203</body>
204</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.