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15	<title>Product Launch - MAKA</title>
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127			<link rel="icon" href="https://makavisuals.com/wp-content/uploads/2022/10/cropped-maka-favicon-32x32.png" sizes="32x32" />
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139    <div id="app">
140      <header x-cloak class="flex justify-between bg-black lg:bg-transparent bg-opacity-50 fixed items-center px-10 py-8 top-0 left-0 w-full z-50 font-primary transition-all duration-700  [&.hide]:-translate-y-full">
141  <a class="relative block site-logo z-50" href="https://makavisuals.com">
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154</svg>  </a>
155
156      <div class="hidden lg:flex items-center gap-8">
157              <a href="https://makavisuals.com/projects/" class="flex items-center group z-10 relative">
158          <p class="text-p1 text-white font-medium group-hover:text-orange transition-all duration-300">Projects</p>
159          <img width="91" height="78" src="https://makavisuals.com/wp-content/uploads/2022/10/clapperboard.svg" class="w-4 ml-2 group-hover:-rotate-12 transition-all duration-300" alt="" decoding="async" />
160        </a>
161
162                      <a href="https://makavisuals.com/services/" class="flex items-center group z-10 relative">
163          <p class="text-p1 text-white font-medium group-hover:text-orange transition-all duration-300">Services</p>
164          <img width="117" height="100" src="https://makavisuals.com/wp-content/uploads/2022/10/spotlight.svg" class="w-4 ml-2 group-hover:-rotate-12 transition-all duration-300" alt="" decoding="async" />
165        </a>
166
167                  <div x-cloak class="services-menu fixed w-screen h-screen top-0 left-0 bg-dgrey z-0 flex px-spacer py-36 transition-all duration-700 sopacity-0 -translate-y-full [&.show]:-translate-y-0 overflow-scroll">
168            
169            <div class="w-3/10" data-tabs-toggle="#services-content" >
170                              
171                <a data-tabs-target="#tv-commercial" class="block service-hover-toggle text-5xl text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab [&.active]:text-orange" href="https://makavisuals.com/services/tv-commercial/">TV Commercials</a>
172                              
173                <a data-tabs-target="#explainer" class="block service-hover-toggle text-5xl text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab [&.active]:text-orange" href="https://makavisuals.com/services/explainer/">Explainer Videos</a>
174                              
175                <a data-tabs-target="#lead-gen-campaign" class="block service-hover-toggle text-5xl text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab [&.active]:text-orange" href="https://makavisuals.com/services/lead-gen-campaign/">Lead Gen Videos</a>
176                              
177                <a data-tabs-target="#social-media" class="block service-hover-toggle text-5xl text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab [&.active]:text-orange" href="https://makavisuals.com/services/social-media/">Social Media Videos</a>
178                              
179                <a data-tabs-target="#product-launch" class="block service-hover-toggle text-5xl text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab [&.active]:text-orange" href="https://makavisuals.com/services/product-launch/">Product Launch</a>
180                              
181                <a data-tabs-target="#brand-awareness" class="block service-hover-toggle text-5xl text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab [&.active]:text-orange" href="https://makavisuals.com/services/brand-awareness/">Brand Awareness</a>
182                              
183                <a data-tabs-target="#video-campaign" class="block service-hover-toggle text-5xl text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab [&.active]:text-orange" href="https://makavisuals.com/services/video-campaign/">Video Campaign</a>
184                          </div>
185
186            <div class="w-3/10"></div>
187
188            <div class="w-5/10" id="services-content">
189                              <div class="flex h-full " id="tv-commercial" role="tabpanel" aria-labelledby="tv-commercial-tab">
190                  <div class="text-p1 text-white w-1/2">
191                    Video commercials/adverts are designed to grab your audience' attention and promote products, services, or brands. With creative storytelling and catchy messages, commercials aim to leave a lasting impression during TV breaks. They're a powerful tool to raise awareness, generate interest, and inspire action.
192                    <div class="mt-9"></div>
193                    <a href="https://makavisuals.com/services/tv-commercial/" class="button group relative text-p1-sm lg:text-p1 text-white inline-flex items-center whitespace-nowrap font-medium py-6 lg:py-4 px-12 lg:px-8 rounded-full transition-all duration-300 before:absolute before:top-1/2 before:left-1/2 before:-translate-x-1/2 before:-translate-y-1/2 before:w-full before:h-full before:rounded-full before:border before:border-orange before:transition-all before:duration-500 hover:before:w-[calc(100%+30px)] hover:before:h-[calc(100%+30px)] hover:bg-orange hover:text-white ">
194
195View Service
196
197
198    </a>
199                  </div>
200
201                  <div class="w-1/2">
202                    <img fetchpriority="high" width="756" height="648" src="https://makavisuals.com/wp-content/uploads/2023/07/Cisk_Still_01_3.32.1-e1705663198150.jpg" class="translate-x-1/2 h-full object-cover wp-post-image" alt="Glass of Cisk (Beer) and Cisk bottle next to it" decoding="async" srcset="https://makavisuals.com/wp-content/uploads/2023/07/Cisk_Still_01_3.32.1-e1705663198150.jpg 756w, https://makavisuals.com/wp-content/uploads/2023/07/Cisk_Still_01_3.32.1-e1705663198150-300x257.jpg 300w" sizes="(max-width: 756px) 100v
202w, 756px" />
203                  </div>
204                </div>
205                              <div class="flex h-full hidden" id="explainer" role="tabpanel" aria-labelledby="explainer-tab">
206                  <div class="text-p1 text-white w-1/2">
207                    Our explainer videos make use of humans (also known as actors) to explain your brand or product in a simple and relatable way. These videos can make complex ideas easy to understand and remember. They create personal connections, helping viewers build trust and engage with your brand.
208                    <div class="mt-9"></div>
209                    <a href="https://makavisuals.com/services/explainer/" class="button group relative text-p1-sm lg:text-p1 text-white inline-flex items-center whitespace-nowrap font-medium py-6 lg:py-4 px-12 lg:px-8 rounded-full transition-all duration-300 before:absolute before:top-1/2 before:left-1/2 before:-translate-x-1/2 before:-translate-y-1/2 before:w-full before:h-full before:rounded-full before:border before:border-orange before:transition-all before:duration-500 hover:before:w-[calc(100%+30px)] hover:before:h-[calc(100%+30px)] hover:bg-orange hover:text-white ">
210
211View Service
212
213
214    </a>
215                  </div>
216
217                  <div class="w-1/2">
218                    <img loading="lazy" width="1074" height="702" src="https://makavisuals.com/wp-content/uploads/2023/01/Screenshot-2023-01-20-at-17.24.43.jpg" class="translate-x-1/2 h-full object-cover wp-post-image" alt="" decoding="async" srcset="https://makavisuals.com/wp-content/uploads/2023/01/Screenshot-2023-01-20-at-17.24.43.jpg 1074w, https://makavisuals.com/wp-content/uploads/2023/01/Screenshot-2023-01-20-at-17.24.43-300x196.jpg 300w, https://makavisuals.com/wp-content/uploads/2023/01/Screenshot-2023-01-20-at-17.24.43-1024x669.jpg 1024w, https://makavisuals.com/wp-content/uploads/2023/01/Screenshot-2023-01-20-at-17.24.43-768x502.jpg 768w" sizes="(max-width: 1074px) 100vw, 1074px" />
219                  </div>
220                </div>
221                              <div class="flex h-full hidden" id="lead-gen-campaign" role="tabpanel" aria-labelledby="lead-gen-campaign-tab">
222                  <div class="text-p1 text-white w-1/2">
223                    Lead Generation Videos are the key to converting potential customers into valuable leads. They offer precise targeting and engagement. These videos maintain audience interest and humanize your brand, fostering lasting connections. In essence, Lead Gen Videos drive results by combining engagement and emotional resonance to create brand loyalty.
224                    <div class="mt-9"></div>
225                    <a href="https://makavisuals.com/services/lead-gen-campaign/" class="button group relative text-p1-sm lg:text-p1 text-white inline-flex items-center whitespace-nowrap font-medium py-6 lg:py-4 px-12 lg:px-8 rounded-full transition-all duration-300 before:absolute before:top-1/2 before:left-1/2 before:-translate-x-1/2 before:-translate-y-1/2 before:w-full before:h-full before:rounded-full before:border before:border-orange before:transition-all before:duration-500 hover:before:w-[calc(100%+30px)] hover:before:h-[calc(100%+30px)] hover:bg-orange hover:text-white ">
226
227View Service
228
229
230    </a>
231                  </div>
232
233                  <div class="w-1/2">
234                    <img loading="lazy" width="900" height="506" src="https://makavisuals.com/wp-content/uploads/2023/07/NeatPlay_BetRoad_1.6.1-e1706535282744.jpg" class="translate-x-1/2 h-full object-cover wp-post-image" alt="" decoding="async" />
235                  </div>
236                </div>
237                              <div class="flex h-full hidden" id="social-media" role="tabpanel" aria-labelledby="social-media-tab">
238                  <div class="text-p1 text-white w-1/2">
239                    We create social media videos that catch attention, spark interest, and encourage engagement among social media users. These videos can quickly grab viewers' attention as they scroll through their feeds. Crafted to be easily consumable and shareable, makes them an effective tool for promoting products, services, or ideas within the fast-paced and visually-driven world of social media.
240                    <div class="mt-9"></div>
241                    <a href="https://makavisuals.com/services/social-media/" class="button group relative text-p1-sm lg:text-p1 text-white inline-flex items-center whitespace-nowrap font-medium py-6 lg:py-4 px-12 lg:px-8 rounded-full transition-all duration-300 before:absolute before:top-1/2 before:left-1/2 before:-translate-x-1/2 before:-translate-y-1/2 before:w-full before:h-full before:rounded-full before:border before:border-orange before:transition-all before:duration-500 hover:before:w-[calc(100%+30px)] hover:before:h-[calc(100%+30px)] hover:bg-orange hover:text-white ">
242
243View Service
244
245
246    </a>
247                  </div>
248
249                  <div class="w-1/2">
250                    <img loading="lazy" width="1920" height="1080" src="https://makavisuals.com/wp-content/uploads/2024/02/DrJuice_MAIN.jpg" class="translate-x-1/2 h-full object-cover wp-post-image" alt="" decoding="async" srcset="https://makavisuals.com/wp-content/uploads/2024/02/DrJuice_MAIN.jpg 1920w, https://makavisuals.com/wp-content/uploads/2024/02/DrJuice_MAIN-300x169.jpg 300w, https://makavisuals.com/wp-content/uploads/2024/02/DrJuice_MAIN-1024x576.jpg 1024w, https://makavisuals.com/wp-content/uploads/2024/02/DrJuice_MAIN-768x432.jpg 768w, https://makavisuals.com/wp-content/uploads/2024/02/DrJuice_MAIN-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100v
250w, 1920px" />
251                  </div>
252                </div>
253                              <div class="flex h-full hidden" id="product-launch" role="tabpanel" aria-labelledby="product-launch-tab">
254                  <div class="text-p1 text-white w-1/2">
255                    Usually focuses on the product/service and its use/consumption - can be in the form of an explainer (where the USPs are being explained to the audience in a creative manner – no teleshopping vibes) when we need to focus on USPs, but can also give off a feeling that makes the audience relate to the product/service in a way the client is aiming for. The video can be adapted to specific video formats and durations according to the medium being used – whether it’s TV or social media
256                    <div class="mt-9"></div>
257                    <a href="https://makavisuals.com/services/product-launch/" class="button group relative text-p1-sm lg:text-p1 text-white inline-flex items-center whitespace-nowrap font-medium py-6 lg:py-4 px-12 lg:px-8 rounded-full transition-all duration-300 before:absolute before:top-1/2 before:left-1/2 before:-translate-x-1/2 before:-translate-y-1/2 before:w-full before:h-full before:rounded-full before:border before:border-orange before:transition-all before:duration-500 hover:before:w-[calc(100%+30px)] hover:before:h-[calc(100%+30px)] hover:bg-orange hover:text-white ">
258
259View Service
260
261
262    </a>
263                  </div>
264
265                  <div class="w-1/2">
266                    <img loading="lazy" width="800" height="450" src="https://makavisuals.com/wp-content/uploads/2023/08/Untitled_6.1.1-e1706540535497.jpg" class="translate-x-1/2 h-full object-cover wp-post-image" alt="" decoding="async" />
267                  </div>
268                </div>
269                              <div class="flex h-full hidden" id="brand-awareness" role="tabpanel" aria-labelledby="brand-awareness-tab">
270                  <div class="text-p1 text-white w-1/2">
271                    This type of video advert encourages the audience to connect with the brand on an emotional level – making it the brand of choice for their target. Here we do not focus on price points, but rather on the benefits that the brand can give to its audience.
272                    <div class="mt-9"></div>
273                    <a href="https://makavisuals.com/services/brand-awareness/" class="button group relative text-p1-sm lg:text-p1 text-white inline-flex items-center whitespace-nowrap font-medium py-6 lg:py-4 px-12 lg:px-8 rounded-full transition-all duration-300 before:absolute before:top-1/2 before:left-1/2 before:-translate-x-1/2 before:-translate-y-1/2 before:w-full before:h-full before:rounded-full before:border before:border-orange before:transition-all before:duration-500 hover:before:w-[calc(100%+30px)] hover:before:h-[calc(100%+30px)] hover:bg-orange hover:text-white ">
274
275View Service
276
277
278    </a>
279                  </div>
280
281                  <div class="w-1/2">
282                    <img loading="lazy" width="790" height="680" src="https://makavisuals.com/wp-content/uploads/2023/01/Screenshot-2023-01-20-at-15.22.37.jpg" class="translate-x-1/2 h-full object-cover wp-post-image" alt="" decoding="async" srcset="https://makavisuals.com/wp-content/uploads/2023/01/Screenshot-2023-01-20-at-15.22.37.jpg 790w, https://makavisuals.com/wp-content/uploads/2023/01/Screenshot-2023-01-20-at-15.22.37-300x258.jpg 300w, https://makavisuals.com/wp-content/uploads/2023/01/Screenshot-2023-01-20-at-15.22.37-768x661.jpg 768w" sizes="(max-width: 790px) 100vw, 790px" />
283                  </div>
284                </div>
285                              <div class="flex h-full hidden" id="video-campaign" role="tabpanel" aria-labelledby="video-campaign-tab">
286                  <div class="text-p1 text-white w-1/2">
287                    A series of videos spread over a period of time, could be months or even a full year and in different mediums – TV, social media, reels, YouTube ads, Google Ads. The campaign content can be adapted to fit specific video formats, optimizing each screen size as necessary, and durations according to the medium being used.
288                    <div class="mt-9"></div>
289                    <a href="https://makavisuals.com/services/video-campaign/" class="button group relative text-p1-sm lg:text-p1 text-white inline-flex items-center whitespace-nowrap font-medium py-6 lg:py-4 px-12 lg:px-8 rounded-full transition-all duration-300 before:absolute before:top-1/2 before:left-1/2 before:-translate-x-1/2 before:-translate-y-1/2 before:w-full before:h-full before:rounded-full before:border before:border-orange before:transition-all before:duration-500 hover:before:w-[calc(100%+30px)] hover:before:h-[calc(100%+30px)] hover:bg-orange hover:text-white ">
290
291View Service
292
293
294    </a>
295                  </div>
296
297                  <div class="w-1/2">
298                    <img loading="lazy" width="800" height="450" src="https://makavisuals.com/wp-content/uploads/2023/07/MCD_HomeStyle_02.jpg" class="translate-x-1/2 h-full object-cover wp-post-image" alt="" decoding="async" srcset="https://makavisuals.com/wp-content/uploads/2023/07/MCD_HomeStyle_02.jpg 800w, https://makavisuals.com/wp-content/uploads/2023/07/MCD_HomeStyle_02-300x169.jpg 300w, https://makavisuals.com/wp-content/uploads/2023/07/MCD_HomeStyle_02-768x432.jpg 768w" sizes="(max-width: 800px) 100v
298w, 800px" />
299                  </div>
300                </div>
301                          </div>
302          </div>
303                      <a href="https://makavisuals.com/about/" class="flex items-center group z-10 relative">
304          <p class="text-p1 text-white font-medium group-hover:text-orange transition-all duration-300">About</p>
305          <img loading="lazy" width="16" height="10" src="https://makavisuals.com/wp-content/uploads/2022/10/camera.svg" class="w-4 ml-2 group-hover:-rotate-12 transition-all duration-300" alt="" decoding="async" />
306        </a>
307
308                      <a href="https://makavisuals.com/contact-us/" class="flex items-center group z-10 relative">
309          <p class="text-p1 text-white font-medium group-hover:text-orange transition-all duration-300">Contact</p>
310          <img loading="lazy" width="130" height="112" src="https://makavisuals.com/wp-content/uploads/2022/10/megaphone.svg" class="w-4 ml-2 group-hover:-rotate-12 transition-all duration-300" alt="" decoding="async" />
311        </a>
312
313                  </div>
314  
315  <button class="z-50 flex lg:hidden items-center mobile-menu-trigger [&.active_.top]:rotate-45 [&.active_.bottom]:-rotate-45 [&.active_.top]:translate-y-3 [&.active_.bottom]:-translate-y-[8px] [&.active_.middle]:opacity-0 [&.active_.middle]:translate-x-2">
316    <p class="text-p2-sm text-white font-medium mr-4">Menu</p>
317    <div class="hamburger flex flex-col gap-[6px]">
318      <div class="line top w-12 h-[2px] bg-white block transition-all"></div>
319      <div class="line middle w-12 h-[2px] bg-white block transition-all"></div>
320      <div class="line bottom w-12 h-[2px] bg-white block transition-all"></div>
321    </div>
322  </button>
323
324  <div x-cloak class="mobile-menu -translate-y-full top-0 left-0 fixed transition-all duration-700 w-screen h-screen bg-black px-10 flex lg:hidden flex-col justify-center gap-10 [&.show]:-translate-y-0">
325                          
326        <a href="https://makavisuals.com/projects/" class="flex items-center group z-10 relative ">
327          <p class="text-t3 font-bold text-white group-hover:text-orange transition-all duration-300">Projects</p>
328          <img loading="lazy" width="91" height="78" src="https://makavisuals.com/wp-content/uploads/2022/10/clapperboard.svg" class="w-12 ml-5 group-hover:-rotate-12 transition-all duration-300" alt="" decoding="async" />
329        </a>
330                                        
331        <a href="https://makavisuals.com/services/" class="flex items-center group z-10 relative services-menu-item">
332          <p class="text-t3 font-bold text-white group-hover:text-orange transition-all duration-300">Services</p>
333          <img loading="lazy" width="117" height="100" src="https://makavisuals.com/wp-content/uploads/2022/10/spotlight.svg" class="w-12 ml-5 group-hover:-rotate-12 transition-all duration-300" alt="" decoding="async" />
334        </a>
335                      
336        <a href="https://makavisuals.com/about/" class="flex items-center group z-10 relative ">
337          <p class="text-t3 font-bold text-white group-hover:text-orange transition-all duration-300">About</p>
338          <img loading="lazy" width="16" height="10" src="https://makavisuals.com/wp-content/uploads/2022/10/camera.svg" class="w-12 ml-5 group-hover:-rotate-12 transition-all duration-300" alt="" decoding="async" />
339        </a>
340                      
341        <a href="https://makavisuals.com/contact-us/" class="flex items-center group z-10 relative ">
342          <p class="text-t3 font-bold text-white group-hover:text-orange transition-all duration-300">Contact</p>
343          <img loading="lazy" width="130" height="112" src="https://makavisuals.com/wp-content/uploads/2022/10/megaphone.svg" class="w-12 ml-5 group-hover:-rotate-12 transition-all duration-300" alt="" decoding="async" />
344        </a>
345            </div>
346
347  <div x-cloak class="services-menu-mobile translate-x-full transition-all duration-700 bg-black px-10 flex lg:hidden flex-col justify-center fixed w-screen h-screen top-0 left-0 z-20 [&.show]:-translate-x-0">
348    
349    
350    
351          <a href="https://makavisuals.com/services/tv-commercial/" class="text-t3 text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab">TV Commercials</a>
352          <a href="https://makavisuals.com/services/explainer/" class="text-t3 text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab">Explainer Videos</a>
353          <a href="https://makavisuals.com/services/lead-gen-campaign/" class="text-t3 text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab">Lead Gen Videos</a>
354          <a href="https://makavisuals.com/services/social-media/" class="text-t3 text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab">Social Media Videos</a>
355          <a href="https://makavisuals.com/services/product-launch/" class="text-t3 text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab">Product Launch</a>
356          <a href="https://makavisuals.com/services/brand-awareness/" class="text-t3 text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab">Brand Awareness</a>
357          <a href="https://makavisuals.com/services/video-campaign/" class="text-t3 text-white font-bold mb-8 text-left whitespace-nowrap hover:text-orange transition-color duration-300 services-tab">Video Campaign</a>
358      </div>
359</header>
360
361  <main id="main" class="main">
362           <article class="post-184 service type-service status-publish format-standard has-post-thumbnail hentry">
363  <div class="relative">
364    <div class="background-illustrations absolute w-full top-0 -z-10 pt-96">
365    <div class="w-full flex justify-start">
366        <svg class="w-7/12 h-auto dgrey shadow-none -rotate-12 -translate-x-1/4" width="168" height="148" viewBox="0 0 168 148" fill="none" xmlns="http://www.w3.org/2000/svg">
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388
389    <div class="w-full flex justify-start pt-96">
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398	<path class="st0" d="M103,66.5L74.4,0L0,75.3L2.7,80L28,76.6L24.1,89l36.7-2.2l-5.6-13.9L103,66.5z"/>
399</g>
400</svg>    </div>
401
402    <div class="w-full flex justify-end pt-96">
403        <svg class="w-7/12 h-auto dgrey shadow-none rotate-12 translate-x-1/4" width="16" height="10" viewBox="0 0 16 10" fill="none" xmlns="http://www.w3.org/2000/svg">
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406
407    <div class="w-full flex justify-start">
408        <svg class="w-7/12 h-auto dgrey shadow-none -rotate-12 -translate-x-1/4" width="168" height="148" viewBox="0 0 168 148" fill="none" xmlns="http://www.w3.org/2000/svg">
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410<path d="M20.924 130L150 118.865V48.2672L30.8496 49.5869L144.696 30.4483L138.172 10L10 39.2628L20.924 130Z" fill="white"/>
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428<path d="M16 15.5L11.9105 0.5H4.08966L0 15.5H16Z" fill="#F15A23"/>
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431    <div class="w-full flex justify-start pt-96">
432        <?xml version="1.0" encoding="utf-8"?>
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435	 viewBox="0 0 103 89" style="enable-background:new 0 0 103 89;" xml:space="preserve">
436<style type="text/css">
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439<g>
440	<path class="st0" d="M103,66.5L74.4,0L0,75.3L2.7,80L28,76.6L24.1,89l36.7-2.2l-5.6-13.9L103,66.5z"/>
441</g>
442</svg>    </div>
443
444    <div class="w-full flex justify-end pt-96">
445        <svg class="w-7/12 h-auto dgrey shadow-none rotate-12 translate-x-1/4" width="16" height="10" viewB
445ox="0 0 16 10" fill="none" xmlns="http://www.w3.org/2000/svg">
446<path d="M15.2615 9.21078L16 1.50053L11.2783 3.45646L12.0272 0.379043L0.119414 0L0 9.49271L10.9178 10L11.3998 7.11282L15.2615 9.21078Z" fill="#F15A23"/>
447</svg>    </div>
448</div>
449    <div class=" pb-16 pt-48 lg:pb-24 flex flex-wrap relative">
450    <div class="md:w-2/12"></div>
451    <h1 class="w-full md:w-5/12 text-t3 lg:text-t2 text-white font-black uppercase py-12 px-spacer-mobile lg:px-0">Product Launch</h1>
452    <div class="md:w-2/12"></div>
453    <div class="w-9/12 md:w-3/12 relative order-3 lg:order-none translate-x-1/3 -translate-y-12 lg:-translate-y-0 lg:translate-x-0 z-10">
454        <img loading="lazy" width="800" height="450" src="https://makavisuals.com/wp-content/uploads/2023/08/Untitled_6.1.1-e1706540535497.jpg" class="object-cover md:h-[80vh]" alt="" decoding="async" />
455    </div>
456
457    <div class="w-10/12 md:w-4/12 relative md:absolute bottom-0 order-2 lg:order-none">
458        <img loading="lazy" width="850" height="478" src="https://makavisuals.com/wp-content/uploads/2023/08/Untitled_5.4.1-e1706540906899.jpg" class="object-cover w-full" alt="" decoding="async" />
459    </div>
460</div>
461    <div class="px-spacer-mobile lg:px-spacer pt-0 lg:pt-24 flex flex-wrap">
462                        
463            <div class="grid w-full grid-cols-10 mb-16">
464                <div class="col-span-full lg:col-span-3">
465                    <p class=" text-lead-sm lg:text-lead font-semibold text-white mb-2 lg:mb-0">For who</p>
466                </div>
467                <div class="col-span-full lg:col-span-6">
468                    <div class=" text-lead-sm lg:text-lead text-white font-light"><p>Launching a new product or boosting an existing one? Targeting a specific demographic and highlighting its benefits or unique selling points? This service is tailored to help you create a nationwide video marketing campaign that generates leads and interest for your freshly launched product. Whether you need your product&#8217;s name to stick or want to create a sense of urgency, these videos are designed to achieve your goals. We&#8217;re set to deliver a wide range of video types, which can be seamlessly integrated into a comprehensive campaign. From captivating hero ads to shorter videos for social media consumption, we&#8217;ve got you covered. Additionally, this can get you content for out-of-home (OOH) advertising, digital formats, and even radio ads within the same campaign.</p>
469</div>
470                </div>
471            </div>
472                    
473            <div class="grid w-full grid-cols-10 mb-16">
474                <div class="col-span-full lg:col-span-3">
475                    <p class=" text-lead-sm lg:text-lead font-semibold text-white mb-2 lg:mb-0">What it is</p>
476                </div>
477                <div class="col-span-full lg:col-span-6">
478                    <div class=" text-lead-sm lg:text-lead text-white font-light"><p>We understand the importance of showcasing your product and service and its unique features in a way that captures attention and creates a meaningful connection. Whether you need an explainer video that creatively highlights your unique selling points without feeling like a typical infomercial or a video that evokes an emotional response and aligns with your brand&#8217;s objectives, we&#8217;ve set ourselves up to do it all for you. We&#8217;ll make sure your videos are adaptable to various formats and durations, ensuring they are optimised for different mediums such as TV or social media.</p>
479</div>
480                </div>
481            </div>
482                    
483            <div class="grid w-full grid-cols-10 mb-16">
484                <div class="col-span-full lg:col-span-3">
485                    <p class=" text-lead-sm lg:text-lead font-semibold text-white mb-2 lg:mb-0">How it works</p>
486                </div>
487                <div class="col-span-full lg:col-span-6">
488                    <div class=" text-lead-sm lg:text-lead text-white font-light"><p>We begin by analyzing the creative brief provided by you or collaborating with you to develop one. Our focus is on highlighting the key features of your product and understanding your target audience. We strive to create a lasting impression for viewers or foster a sense of belonging b
488y allowing them to express their identity through your product. Through thorough research, we delve into the benefits and unique selling points of your product, as well as its relationship to your overall brand, if applicable. Our dedicated team then crafts a carefully tailored creative concept based on the gathered information and the distribution plan. We go the extra mile by studying, testing, using, and comprehending your product, ensuring a deep understanding that extends even to our creative team. Additionally, we thoroughly analyse the market and your competitors&#8217; marketing strategies to identify ways to make your product stand out in the best possible way. We recognise that our work involves a psychological aspect, so we invest considerable effort in understanding what truly resonates with your audience, ensuring their engagement and reactions.</p>
489</div>
490                </div>
491            </div>
492                    
493            <div class="grid w-full grid-cols-10 mb-16">
494                <div class="col-span-full lg:col-span-3">
495                    <p class=" text-lead-sm lg:text-lead font-semibold text-white mb-2 lg:mb-0">Why choose this</p>
496                </div>
497                <div class="col-span-full lg:col-span-6">
498                    <div class=" text-lead-sm lg:text-lead text-white font-light"><p>Make your product shine by capturing its essence through professionally crafted videos. We help you showcase what sets your product apart, generating curiosity and building awareness among your target audience. With our expertise in visuals and storytelling, we create a lasting impression that resonates with your prospects, ensuring your brand stays at the forefront of their minds. Our approach focuses on highlighting the benefits rather than overwhelming with technical details. Whether you&#8217;re launching a new product or aiming to maintain a strong presence, our videos are designed to drive marketing results and keep your service fresh in the minds of your customers.</p>
499</div>
500                </div>
501            </div>
502            </div>
503    <div class="mb-36 project-references">
504    <div class="flex justify-between items-center px-spacer-mobile lg:px-spacer gap-5 mb-12">
505        <h5 class="text-t5 text-orange">Project references</h5>
506        <div class="swiper-navigation flex justify-center gap-3 z-20 relative">
507            <button class="swiper-button-prev transition-all hover:bg-grey hover:bg-opacity-10 rounded-full overflow-hidden disabled:opacity-50"><img class="rotate-180" src="https://makavisuals.com/wp-content/themes/maka/public/images/arrow-right-circle.9ab9d6.svg" alt=""></button>
508            <button class="swiper-button-next transition-all hover:bg-grey hover:bg-opacity-10 rounded-full overflow-hidden disabled:opacity-50"><img src="https://makavisuals.com/wp-content/themes/maka/public/images/arrow-right-circle.9ab9d6.svg" alt=""></button>
509        </div>
510    </div>
511
512    <div class="block whitespace-nowrap overflow-x-scroll overflow-y-hidden [&::-webkit-scrollbar]:hidden" style="-ms-overflow-style: none; scrollbar-width: none;">
513        
514        <div class="swiper !px-spacer-mobile lg:!px-spacer">
515            <div class="swiper-wrapper">
516                                    <div class="swiper-slide">
517                        <a href="https://makavisuals.com/projects/shake/" class="w-full block group project-card pointer-events-auto opacity-0">
518    <div class="relative w-full aspect-video overflow-hidden mb-2 lg:mb-1 ">
519        <div class="image-container absolute w-full h-[calc(100%+100px)] top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2">
520            <div class="image-wrapper w-full h-full relative overflow-hidden">
521                <img loading="lazy" width="800" height="500" src="https://makavisuals.com/wp-content/uploads/2023/07/Shake_04.jpg" class="w-full h-full relative object-cover group-hover:scale-110 transition-all duration-500" alt="" decoding="async" srcset="https://makavisuals.com/wp-content/uploads/2023/07/Shake_04.jpg 800w, https://makavisuals.com/wp-content/uploads/2023/07/Shake_04-300x188.jpg 300w, https://makavisuals.com/wp-content/uploads/2023/07/Shake_04-768x480.jpg 768w" sizes="(max-width: 800px) 100v
521w, 800px" />
522            </div>
523        </div>
524    </div>
525
526    <div class="flex items-center">
527                                    <h6 class="text-p2-sm lg:text-t6 text-white font-semibold"><p>Vodafone</p>
528</h6>
529                <div class="w-10 lg:w-14 h-px bg-grey block mx-3"></div>
530                    
531                
532        <h6 class="text-p2-sm lg:text-t6 text-white font-light white">shake</h6>
533    </div>
534</a>                    </div>
535                                    <div class="swiper-slide">
536                        <a href="https://makavisuals.com/projects/mc-crispy/" class="w-full block group project-card pointer-events-auto opacity-0">
537    <div class="relative w-full aspect-video overflow-hidden mb-2 lg:mb-1 ">
538        <div class="image-container absolute w-full h-[calc(100%+100px)] top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2">
539            <div class="image-wrapper w-full h-full relative overflow-hidden">
540                <img loading="lazy" width="2500" height="1406" src="https://makavisuals.com/wp-content/uploads/2024/01/MCD_McCrispy_MAIN.jpg" class="w-full h-full relative object-cover group-hover:scale-110 transition-all duration-500" alt="" decoding="async" srcset="https://makavisuals.com/wp-content/uploads/2024/01/MCD_McCrispy_MAIN.jpg 2500w, https://makavisuals.com/wp-content/uploads/2024/01/MCD_McCrispy_MAIN-300x169.jpg 300w, https://makavisuals.com/wp-content/uploads/2024/01/MCD_McCrispy_MAIN-1024x576.jpg 1024w, https://makavisuals.com/wp-content/uploads/2024/01/MCD_McCrispy_MAIN-768x432.jpg 768w, https://makavisuals.com/wp-content/uploads/2024/01/MCD_McCrispy_MAIN-1536x864.jpg 1536w, https://makavisuals.com/wp-content/uploads/2024/01/MCD_McCrispy_MAIN-2048x1152.jpg 2048w" sizes="(max-width: 2500px) 100v
540w, 2500px" />
541            </div>
542        </div>
543    </div>
544
545    <div class="flex items-center">
546                                    <h6 class="text-p2-sm lg:text-t6 text-white font-semibold"><p>McDonald’s</p>
547</h6>
548                <div class="w-10 lg:w-14 h-px bg-grey block mx-3"></div>
549                    
550                
551        <h6 class="text-p2-sm lg:text-t6 text-white font-light white">McCrispy</h6>
552    </div>
553</a>                    </div>
554                                    <div class="swiper-slide">
555                        <a href="https://makavisuals.com/projects/loans/" class="w-full block group project-card pointer-events-auto opacity-0">
556    <div class="relative w-full aspect-video overflow-hidden mb-2 lg:mb-1 ">
557        <div class="image-container absolute w-full h-[calc(100%+100px)] top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2">
558            <div class="image-wrapper w-full h-full relative overflow-hidden">
559                <img loading="lazy" width="2500" height="1406" src="https://makavisuals.com/wp-content/uploads/2023/07/HSBC_SOTY_05_MAIN-1.jpg" class="w-full h-full relative object-cover group-hover:scale-110 transition-all duration-500" alt="" decoding="async" srcset="https://makavisuals.com/wp-content/uploads/2023/07/HSBC_SOTY_05_MAIN-1.jpg 2500w, https://makavisuals.com/wp-content/uploads/2023/07/HSBC_SOTY_05_MAIN-1-300x169.jpg 300w, https://makavisuals.com/wp-content/uploads/2023/07/HSBC_SOTY_05_MAIN-1-1024x576.jpg 1024w, https://makavisuals.com/wp-content/uploads/2023/07/HSBC_SOTY_05_MAIN-1-768x432.jpg 768w, https://makavisuals.com/wp-content/uploads/2023/07/HSBC_SOTY_05_MAIN-1-1536x864.jpg 1536w, https://makavisuals.com/wp-content/uploads/2023/07/HSBC_SOTY_05_MAIN-1-2048x1152.jpg 2048w" sizes="(max-width: 2500px) 100v
559w, 2500px" />
560            </div>
561        </div>
562    </div>
563
564    <div class="flex items-center">
565                                    <h6 class="text-p2-sm lg:text-t6 text-white font-semibold"><p>HSBC</p>
566</h6>
567                <div class="w-10 lg:w-14 h-px bg-grey block mx-3"></div>
568                    
569                
570        <h6 class="text-p2-sm lg:text-t6 text-white font-light white">Start of the Year</h6>
571    </div>
572</a>                    </div>
573                                    <div class="swiper-slide">
574                        <a href="https://makavisuals.com/projects/melita-5g/" class="w-full block group project-card pointer-events-auto opacity-0">
575    <div class="relative w-full aspect-video overflow-hidden mb-2 lg:mb-1 ">
576        <div class="image-container absolute w-full h-[calc(100%+100px)] top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2">
577            <div class="image-wrapper w-full h-full relative overflow-hidden">
578                <img loading="lazy" width="800" height="450" src="https://makavisuals.com/wp-content/uploads/2024/01/Melita_5G_DeeDee_01.jpg" class="w-full h-full relative object-cover group-hover:scale-110 transition-all duration-500" alt="" decoding="async" srcset="https://makavisuals.com/wp-content/uploads/2024/01/Melita_5G_DeeDee_01.jpg 800w, https://makavisuals.com/wp-content/uploads/2024/01/Melita_5G_DeeDee_01-300x169.jpg 300w, https://makavisuals.com/wp-content/uploads/2024/01/Melita_5G_DeeDee_01-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />
579            </div>
580        </div>
581    </div>
582
583    <div class="flex items-center">
584                                    <h6 class="text-p2-sm lg:text-t6 text-white font-semibold"><p>Melita</p>
585</h6>
586                <div class="w-10 lg:w-14 h-px bg-grey block mx-3"></div>
587                    
588                
589        <h6 class="text-p2-sm lg:text-t6 text-white font-light white">Endless 5G</h6>
590    </div>
591</a>                    </div>
592                                    <div class="swiper-slide">
593                        <a href="https://makavisuals.com/projects/benna-promilk/" class="w-full block group project-card pointer-events-auto opacity-0">
594    <div class="relative w-full aspect-video overflow-hidden mb-2 lg:mb-1 ">
595        <div class="image-container absolute w-full h-[calc(100%+100px)] top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2">
596            <div class="image-wrapper w-full h-full relative overflow-hidden">
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599        </div>
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602    <div class="flex items-center">
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616                <img loading="lazy" width="2500" height="1406" src="https://makavisuals.com/wp-content/uploads/2024/01/McDonalds_BigMacFamily_MAIN.jpg" class="w-full h-full relative object-cover group-hover:scale-110 transition-all duration-500" alt="" decoding="async" srcset="https://makavisuals.com/wp-content/uploads/2024/01/McDonalds_BigMacFamily_MAIN.jpg 2500w, https://makavisuals.com/wp-content/uploads/2024/01/McDonalds_BigMacFamily_MAIN-300x169.jpg 300w, https://makavisuals.com/wp-content/uploads/2024/01/McDonalds_BigMacFamily_MAIN-1024x576.jpg 1024w, https://makavisuals.com/wp-content/uploads/2024/01/McDonalds_BigMacFamily_MAIN-768x432.jpg 768w, https://makavisuals.com/wp-content/uploads/2024/01/McDonalds_BigMacFamily_MAIN-1536x864.jpg 1536w, https://makavisuals.com/wp-content/uploads/2024/01/McDonalds_BigMacFamily_MAIN-2048x1152.jpg 2048w" sizes="(max-width: 2500px) 100v
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621    <div class="flex items-center">
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625                    
626                
627        <h6 class="text-p2-sm lg:text-t6 text-white font-light white">Big Mac Family</h6>
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633
634        
635    </div>
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639    <div class="w-full lg:w-5/12 py-14 px-spacer-mobile lg:px-0">
640        <p class="text-lead text-white font-light mb-5">Got a brand ready to shine?</p>
641        <h3 class="text-t3 text-white font-bold mb-8">Let's give that Video Campaign some oomph!</h3>
642        <a href="https://makavisuals.com/contact-us/" class="button group relative text-p1-sm lg:text-p1 text-white inline-flex items-center whitespace-nowrap font-medium py-6 lg:py-4 px-12 lg:px-8 rounded-full transition-all duration-300 before:absolute before:top-1/2 before:left-1/2 before:-translate-x-1/2 before:-translate-y-1/2 before:w-full before:h-full before:rounded-full before:border before:border-orange before:transition-all before:duration-500 hover:before:w-[calc(100%+30px)] hover:before:h-[calc(100%+30px)] hover:bg-orange hover:text-white ">
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644Contact Us
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664</article>
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671      
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673      
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677      
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679      
680                <a target="_blank" href="https://www.youtube.com/channel/UCt_sDbAy19mJ9um0H1YZMng"><img src="https://makavisuals.com/wp-content/themes/maka/public/images/youtube.4536be.svg" /></a>
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683          <div class="flex flex-col lg:flex-row items-center gap-8 mb-12 lg:mb-0">
684                  <a class="text-p1-sm lg:text-p1 font-medium text-white font-primary transition-all duration-300 hover:text-orange" href="https://makavisuals.com/careers/">Careers</a>
685                  <a class="text-p1-sm lg:text-p1 font-medium text-white font-primary transition-all duration-300 hover:text-orange" href="https://makavisuals.com/projects/">Projects</a>
686                  <a class="text-p1-sm lg:text-p1 font-medium text-white font-primary transition-all duration-300 hover:text-orange" href="https://makavisuals.com/services/">Services</a>
687                  <a class="text-p1-sm lg:text-p1 font-medium text-white font-primary transition-all duration-300 hover:text-orange" href="https://makavisuals.com/about/">About</a>
688                  <a class="text-p1-sm lg:text-p1 font-medium text-white font-primary transition-all duration-300 hover:text-orange" href="https://makavisuals.com/contact-us/">Contact Us</a>
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692  <div class="flex flex-col lg:flex-row justify-between w-full">
693    <div class="flex flex-col lg:flex-row items-center mb-10 lg:mb-0">
694      <p class="text-grey text-p2-sm lg:text-p2 font-medium mb-5 lg:mb-0 lg:mr-4">©MAKA 2026</p>
695      <p class="text-grey text-p2-sm lg:text-p2 font-light text-center lg:text-left">MAKA Visuals, Triq l-Irham, Marsa, MRS 1612, Malta, Europe</p>
696    </div>
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698    <div class="flex flex-wrap justify-center lg:justify-start items-center gap-7">
699      <a href="https://makavisuals.com/terms-conditions/" class="text-p2-sm lg:text-p2 text-grey font-medium">Terms & Conditions</a>
700      <a href="https://makavisuals.com/privacy-policy/" class="text-p2-sm lg:text-p2 text-grey font-medium">Privacy Policy</a>
701
702      <a href="https://loandbehold.studio" target="_blank" class="text-p1-sm lg:text-p1 text-orange font-bold flex items-center group"> <img class="mr-1 transition-all duration-300 group-hover:-rotate-12 group-hover:-translate-y-1" src="https://makavisuals.com/wp-content/themes/maka/public/images/heart.ff2876.svg" alt=""> Lo&Behold</a>
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