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1<meta name="next-size-adjust" content=""/><title>About SearchReplace</title><meta name="description" content="SearchReplace is a focused HubSpot bulk find-and-replace tool built for safer rebrands, migrations, and CRM or CMS cleanup."/><meta name="application-name" content="SearchReplace"/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://searchreplace.com/about"/><meta name="google-site-verification" content="NfJgUZfDS-loVVdmq5cafS1cUSxHbRhPAodgLhNVrwg"/><meta property="og:title" content="About SearchReplace"/><meta property="og:description" content="SearchReplace is a focused HubSpot bulk find-and-replace tool built for safer rebrands, migrations, and CRM or CMS cleanup."/><meta property="og:url" content="https://searchreplace.com/about"/><meta property="og:site_name" content="SearchReplace"/><meta property="og:image" content="https://searchreplace.com/opengraph-image"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="SearchReplace for HubSpot"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="About SearchReplace"/><meta name="twitter:description" content="SearchReplace is a focused HubSpot bulk find-and-replace tool built for safer rebrands, migrations, and CRM or CMS cleanup."/><meta name="twitter:image" content="https://searchreplace.com/opengraph-image"/><link rel="icon" href="/favicon.ico?favicon.0f997661.ico" sizes="48x48" type="image/x-icon"/><link rel="apple-touch-icon" href="/apple-touch-icon.png"/>
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1</head><body class="outfit_2992f397-module__GqCehG__variable plus_jakarta_sans_69954701-module__CR59-a__variable jetbrains_mono_7f3086f3-module__paa25G__variable antialiased"><div hidden=""><!--$--><!--/$--></div><header class="border-border/60 bg-background/80 sticky top-0 z-50 w-full border-b backdrop-blur-xl"><div class="mx-auto flex h-14 max-w-5xl items-center justify-between px-4 sm:px-6"><a class="flex items-center gap-2.5" href="/"><div class="bg-primary flex h-8 w-8 items-center justify-center rounded-lg shadow-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right-left text-primary-foreground h-4 w-4" aria-hidden="true"><path d="m16 3 4 4-4 4"></path><path d="M20 7H4"></path><path d="m8 21-4-4 4-4"></path><path d="M4 17h16"></path></svg></div><span class="hidden text-[15px] font-semibold tracking-tight sm:inline">SearchReplace</span></a><nav class="hidden items-center gap-1 md:flex"><a class="text-muted-foreground hover:text-foreground rounded-lg px-3 py-1.5 text-[13px] font-medium transition-colors" href="/hubspot-rebrand-cleanup">Rebrand Cleanup</a><a class="text-muted-foreground hover:text-foreground rounded-lg px-3 py-1.5 text-[13px] font-medium transition-colors" href="/for-agencies">For Agencies</a><a class="text-muted-foreground hover:text-foreground rounded-lg px-3 py-1.5 text-[13px] font-medium transition-colors" href="/features">Features</a><a class="text-muted-foreground hover:text-foreground rounded-lg px-3 py-1.5 text-[13px] font-medium transition-colors" href="/pricing">Pricing</a><a class="text-muted-foreground hover:text-foreground rounded-lg px-3 py-1.5 text-[13px] font-medium transition-colors" href="/guides">Guides</a></nav><div class="hidden items-center gap-2.5 md:flex"><a data-slot="button" data-variant="ghost" data-size="sm" class="inline-flex items-center justify-center whitespace-nowrap text-sm font-semibold transition-all disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 shrink-0 [&amp;_svg]:shrink-0 outline-none focus-visible:border-ring focus-visible:ring-ring/50 focus-visible:ring-[3px] aria-invalid:ring-destructive/20 dark:aria-invalid:ring-destructive/40 aria-invalid:border-destructive cursor-pointer hover:bg-accent hover:text-accent-foreground dark:hover:bg-accent/50 h-8 rounded-md gap-1.5 px-3 has-[&gt;svg]:px-2.5" href="/login">Sign In</a><a data-slot="button" data-variant="default" data-size="sm" class="inline-flex items-center justify-center whitespace-nowrap text-sm font-semibold transition-all disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 shrink-0 [&amp;_svg]:shrink-0 outline-none focus-visible:border-ring focus-visible:ring-ring/50 focus-visible:ring-[3px] aria-invalid:ring-destructive/20 dark:aria-invalid:ring-destructive/40 aria-invalid:border-destructive cursor-pointer bg-primary text-primary-foreground shadow-[0_1px_2px_rgba(0,0,0,0.15),inset_0_1px_0_rgba(255,255,255,0.1)] hover:brightness-110 active:shadow-none active:brightness-95 h-8 rounded-md gap-1.5 px-3 has-[&gt;svg]:px-2.5" href="/signup">Start Free</a></div><button data-slot="sheet-trigger" data-variant="ghost" data-size="icon-sm" class="inline-flex items-center justify-center gap-2 whitespace-nowrap rounded-lg text-sm font-semibold transition-all disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 shrink-0 [&amp;_svg]:shrink-0 outline-none focus-visible:border-ring focus-visible:ring-ring/50 focus-visible:ring-[3px] aria-invalid:ring-destructive/20 dark:aria-invalid:ring-destructive/40 aria-invalid:border-destructive cursor-pointer hover:bg-accent hover:text-accent-foreground dark:hover:bg-accent/50 size-8 md:hidden" type="button" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_12iunb_" data-state="closed"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu h-4 w-4" aria-hidden="true"><path d="M4 5h16"></path><path d="M4 12h16"></path><path d="M4 19h16"></path></svg><span class="sr-only">
1Toggle menu</span></button></div></header><main class="flex-1"><div class="mx-auto max-w-3xl px-4 py-16 sm:px-6 sm:py-24"><header class="max-w-2xl"><p class="text-primary text-sm font-semibold">About SearchReplace</p><h1 class="mt-3 text-3xl sm:text-4xl">A safer way to make large HubSpot changes</h1><p class="text-muted-foreground mt-5 text-base leading-relaxed">SearchReplace is a focused bulk find-and-replace tool for HubSpot CRM and CMS cleanup. It was built by HappyWP in Texas for work where spreadsheets and one-off scripts create more risk than confidence: rebrands, domain migrations, property cleanup, content updates, and repeatable agency operations.</p></header><section class="bg-card mt-12 rounded-2xl border p-6 sm:p-8" aria-labelledby="how-we-work"><h2 id="how-we-work" class="text-2xl">How we approach cleanup</h2><ul class="mt-6 space-y-4"><li class="flex gap-3 text-sm leading-relaxed"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-circle-check text-primary mt-0.5 h-5 w-5 shrink-0" aria-hidden="true"><circle cx="12" cy="12" r="10"></circle><path d="m9 12 2 2 4-4"></path></svg><span>Preview affected records and content before applying changes.</span></li><li class="flex gap-3 text-sm leading-relaxed"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-circle-check text-primary mt-0.5 h-5 w-5 shrink-0" aria-hidden="true"><circle cx="12" cy="12" r="10"></circle><path d="m9 12 2 2 4-4"></path></svg><span>Keep operations scoped instead of treating every match as safe.</span></li><li class="flex gap-3 text-sm leading-relaxed"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-circle-check text-primary mt-0.5 h-5 w-5 shrink-0" aria-hidden="true"><circle cx="12" cy="12" r="10"></circle><path d="m9 12 2 2 4-4"></path></svg><span>Preserve an audit trail and rollback path for controlled cleanup.</span></li><li class="flex gap-3 text-sm leading-relaxed"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-circle-check text-primary mt-0.5 h-5 w-5 shrink-0" aria-hidden="true"><circle cx="12" cy="12" r="10"></circle><path d="m9 12 2 2 4-4"></path></svg><span>Explain product limits plainly rather than hiding them behind marketing copy.</span></li></ul></section><section class="mt-12" aria-labelledby="what-we-publish"><h2 id="what-we-publish" class="text-2xl">What we publish</h2><p class="text-muted-foreground mt-4 text-sm leading-relaxed">Our guides focus on practical HubSpot operations: what changes, where risk hides, how to preview the work, and how to validate the result. We separate documented product behavior from recommendations, and we do not manufacture reviews, benchmarks, or customer claims.</p><div class="mt-6 flex flex-col gap-3 sm:flex-row"><a data-slot="button" data-variant="default" data-size="default" class="inline-flex items-center justify-center gap-2 whitespace-nowrap rounded-lg text-sm font-semibold transition-all disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 shrink-0 [&amp;_svg]:shrink-0 outline-none focus-visible:border-ring focus-visible:ring-ring/50 focus-visible:ring-[3px] aria-invalid:ring-destructive/20 dark:aria-invalid:ring-destructive/40 aria-invalid:border-destructive cursor-pointer bg-primary text-primary-foreground shadow-[0_1px_2px_rgba(0,0,0,0.15),inset_0_1px_0_rgba(255,255,255,0.1)] hover:brightness-110 active:shadow-none active:brightness-95 h-9 px-4 py-2 has-[&gt;svg]:px-3" href="/guides">Browse HubSpot guides <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right ml-1.5 h-4 w-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a><a data-slot="button" data-variant="outline" data-size="default" class="inline-flex items-center justify-center gap-2 whitespace-nowrap rounded-lg text-sm font-semibold transition-all disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg:not([class*=&#x27;
1size-&#x27;])]:size-4 shrink-0 [&amp;_svg]:shrink-0 outline-none focus-visible:border-ring focus-visible:ring-ring/50 focus-visible:ring-[3px] aria-invalid:ring-destructive/20 dark:aria-invalid:ring-destructive/40 aria-invalid:border-destructive cursor-pointer border bg-card shadow-xs hover:bg-accent hover:text-accent-foreground active:shadow-none dark:bg-input/30 dark:border-input dark:hover:bg-input/50 h-9 px-4 py-2 has-[&gt;svg]:px-3" href="/contact">Contact SearchReplace</a></div></section></div><!--$--><!--/$--></main><footer class="bg-[oklch(0.16_0.015_250)] text-[oklch(0.85_0.01_250)]"><div class="mx-auto max-w-5xl px-4 py-12 sm:px-6"><div class="grid grid-cols-2 gap-8 md:grid-cols-4"><div class="col-span-2 md:col-span-1"><a class="flex items-center gap-2.5" href="/"><div class="flex h-7 w-7 items-center justify-center rounded-lg bg-white shadow-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right-left text-primary h-3.5 w-3.5" aria-hidden="true"><path d="m16 3 4 4-4 4"></path><path d="M20 7H4"></path><path d="m8 21-4-4 4-4"></path><path d="M4 17h16"></path></svg></div><span class="text-[15px] font-semibold tracking-tight text-white">SearchReplace</span></a><p class="mt-4 text-sm leading-relaxed text-[oklch(0.65_0.01_250)]">The bulk search-and-replace tool for HubSpot.</p><ul class="mt-5 space-y-2.5"><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/about">About</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/contact">Contact</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/login">Sign In</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/terms">Terms of Service</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/privacy">Privacy Policy</a></li><li><button type="button" class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white">Cookie Settings</button></li></ul></div><div><h3 class="font-sans text-xs font-semibold tracking-wider text-[oklch(0.55_0.01_250)] uppercase">Product</h3><ul class="mt-3 space-y-2.5"><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/features">Features</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/pricing">Pricing</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/for-agencies">For Agencies</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/blog">Blog</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/signup">Get Started</a></li></ul></div><div><h3 class="font-sans text-xs font-semibold tracking-wider text-[oklch(0.55_0.01_250)] uppercase">Resources</h3><ul class="mt-3 space-y-2.5"><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/guides">HubSpot Guides</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/resources/hubspot-bulk-edit-safety-checklist">Bulk Edit Safety Checklist</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/setup">Setup Guide</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/alternatives">Comparisons</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/hubspot-undo-vs-searchreplace">HubSpot Undo Comparison</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/sample-cleanup-report">Sample Cleanup Report</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/hubspot">HubSpot</a></li></ul></div><div><h3 class="font-sans text-xs font-semibold tracking-wider text-[oklch(0.55_0.01_250)] uppercase">Platforms</h3><ul class="mt-3 space-y-2.5"><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/webflow">Webflow</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/wordpress">WordPress</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/shopify">Shopify</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/pipedrive">Pipedrive</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/zoho-crm">
1Zoho CRM</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/wix">Wix</a></li><li><a class="text-sm text-[oklch(0.70_0.01_250)] transition-colors hover:text-white" href="/gohighlevel">GoHighLevel</a></li></ul></div></div><div class="mt-10 border-t border-white/10 pt-6 text-center text-xs text-[oklch(0.50_0.01_250)]">© <!-- -->2026<!-- --> SearchReplace. All rights reserved.<br/>Made with ❤️ in Texas by<!-- --> <a class="text-primary hover:text-primary/80" target="_blank" rel="noopener noreferrer" href="https://happywp.co">HappyWP</a></div></div></footer><section aria-label="Notifications alt+T" tabindex="-1" aria-live="polite" aria-relevant="additions text" aria-atomic="false"></section>
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