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1<link rel="preload" href="/_next/static/immutable/chunks/0oa-v8ai_2fon.css" as="style"/><link rel="preload" href="https://cloud.umami.is/script.js" as="script"/><meta name="next-size-adjust" content=""/><link rel="preconnect" href="https://platform.optise.com"/><link rel="dns-prefetch" href="https://platform.optise.com"/><title>The Optise Platform | Self-improving B2B website software | Optise</title><meta name="description" content="The Optise platform brings together automatic improvements, an easy CMS, fast content creation, and clear analytics so your B2B website improves itself and gets you more leads."/><link rel="canonical" href="https://optise.com/products"/><link rel="alternate" hrefLang="en" href="https://optise.com/products"/><meta property="og:title" content="The Optise Platform | Self-improving B2B website software"/><meta property="og:description" content="The Optise platform brings together automatic improvements, an easy CMS, fast content creation, and clear analytics so your B2B website improves itself and gets you more leads."/><meta property="og:url" content="https://optise.com/products"/><meta property="og:site_name" content="Optise"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://platform.optise.com/storage/v1/object/public/cms-media/projects/optise/media/optise-social-og-default.png"/><meta property="og:image:width" content="3420"/><meta property="og:image:height" content="1768"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="The Optise Platform | Self-improving B2B website software"/><meta name="twitter:description" content="The Optise platform brings together automatic improvements, an easy CMS, fast content creation, and clear analytics so your B2B website improves itself and gets you more leads."/><meta name="twitter:image" content="https://platform.optise.com/storage/v1/object/public/cms-media/projects/optise/media/optise-social-og-default.png"/><meta name="twitter:image:width" content="3420"/><meta name="twitter:image:height" content="1768"/><link rel="icon" href="https://platform.optise.com/storage/v1/object/public/cms-media/projects/optise/media/optise-optise-favicon.ico"/>
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1</head><body class="min-h-screen flex flex-col bg-background text-foreground antialiased"><div hidden=""><!--$--><!--/$--></div><style>/*
2 * Optise Theme
3 *
4 * Brand direction:
5 * - Modern, energetic B2B SaaS with coral/red primary
6 * - Light theme by default
7 *
8 * Brand colors (from brand.json):
9 * - Primary: oklch(0.691 0.198 22.892) — coral red
10 * - Accent: oklch(0.810 0.154 72.510) — warm amber
11 *
12 * Typography: Haffer (headings) / DM Sans (body)
13 * Fonts are loaded via the next/font registry.
14 */
15
16/* Light mode */
17:root {
18  /* Primary — coral red */
19  --primary: oklch(0.691 0.198 22.892);
20  --primary-foreground: oklch(0.995 0.003 23);
21
22  /* Background & foreground — brand-hue tinted */
23  --background: oklch(0.995 0.003 23);
24  --foreground: oklch(0.245 0.008 17.690);
25
26  /* Card surfaces */
27  --card: oklch(0.99 0.005 23);
28  --card-foreground: oklch(0.245 0.008 17.690);
29
30  /* Popover surfaces */
31  --popover: oklch(0.99 0.005 23);
32  --popover-foreground: oklch(0.245 0.008 17.690);
33
34  /* Secondary — derived from primary at lower chroma */
35  --secondary: oklch(0.965 0.008 23);
36  --secondary-foreground: oklch(0.25 0.01 23);
37
38  /* Muted/subtle elements */
39  --muted: oklch(0.965 0.005 80); /* #F5F3F0 warm off-white */
40  --muted-foreground: oklch(0.538 0.005 17.311);
41
42  /* Accent — warm amber */
43  --accent: oklch(0.810 0.154 72.510);
44  --accent-foreground: oklch(0.25 0.01 23);
45
46  /* Destructive actions */
47  --destructive: oklch(0.577 0.245 27.325);
48
49  /* Borders & inputs */
50  --border: oklch(0.90 0.01 23);
51  --input: oklch(0.90 0.01 23);
52  --ring: oklch(0.691 0.198 22.892);
53
54  /* Border radius — pill: standard radius + pill button override */
55  --radius: 0.5rem;
56
57  /* Gradients — coral-hue tones */
58  --gradient-warm-start: oklch(0.97 0.015 13);
59  --gradient-warm-end: oklch(0.95 0.02 3);
60  --gradient-cool-start: oklch(0.96 0.025 18);
61  --gradient-cool-end: oklch(0.93 0.035 23);
62  --gradient-mesh-accent: oklch(0.90 0.04 13 / 0.5);
63
64  /* Trust badges */
65  --trust-badge-bg: oklch(0.93 0.025 23 / 0.5);
66  --trust-badge-text: var(--foreground);
67  --trust-badge-border: oklch(0.88 0.03 23 / 0.3);
68
69  /* Image glow */
70  --image-glow-color: oklch(0.80 0.07 23 / 0.3);
71
72  /*
73   * Brand coral scale — official values from Optise Brand Guidelines 2025.
74   * Coral 500 (#FF5C5F) lives in --primary above.
75   */
76  --coral-100: oklch(0.9196 0.0413 16.082); /* #FFDADB */
77  --coral-200: oklch(0.879 0.0656 17.5);    /* #FFC4C6 */
78  --coral-600: oklch(0.6002 0.1836 23.857); /* #D84547 */
79  --coral-900: oklch(0.3138 0.1288 29.234); /* #630000 */
80}
81
82/*
83 * Enforce brand text pairings.
84 *
85 * On Coral 500 (--primary) surfaces: headlines stay white,
86 * small/body text and links resolve to Coral 900 per brand guidelines.
87 * Tailwind's text-* size utilities have higher specificity than the
88 * element selectors, so an h3 styled as small caps (text-sm) correctly
89 * inherits the small-text colour instead of the headline colour.
90 */
91
92/* Headlines on coral → white */
93.bg-primary :is(h1, h2, h3, h4, h5, h6),
94.bg-primary :is(h1, h2, h3, h4, h5, h6) * {
95  color: var(--primary-foreground);
96}
97
98/* Body / small text on coral → Coral 900. The default Button variant carries
99   .bg-primary itself, so spans inside a button (.label-part wrappers) are
100   excluded — they keep the button's own text colour. */
101.bg-primary :is(p, li, a, small, span:not([class*="badge"], [class*="button"], [class*="btn"], [data-slot="button"] *)),
102.bg-primary .text-muted-foreground,
103.bg-primary .text-xs,
104.bg-primary .text-sm,
105.bg-primary .text-base {
106  color: var(--coral-900);
107  opacity: 1;
108}
109
110/* Stat figures on coral are display figures → white, like headlines */
111.bg-primary [data-stat="value"],
112.bg-primary [data-stat="value"] span {
113  color: var(--primary-foreground);
114}
115
116/*
117 * Buttons inside a coral surface keep their own colour scheme. Variants
118 * that ship with their own background+text pairing (secondary, outline,
119 * outline-primary) are excluded so they don't inherit the section's text
120 * colour and lose contrast.
121 */
122.bg-primary [data-slot="button"]:not([data-variant="secondary"]):not([data-variant="outline"]):not([data-variant="outline-primary"]),
123.bg-primary [data-slot="button"]:not([data-variant="secondary"]):not([data-variant="outline"]):not([data-variant="outline-primary"]) * {
124  color: inherit;
125}
126
127/*
128 * Footer on coral background → all text in Coral 900 per brand guidelines.
129 * Overrides the global "headlines on coral → white" rule for the footer
130 * specifically, so column titles, body copy, and links share the same dark
131 * coral tone.
132 */
133footer.bg-primary,
134footer.bg-primary :is(h1, h2, h3, h4, h5, h6, p, li, a, small, span, div) {
135  color: var(--coral-900);
136}
137
138footer.bg-primary [data-slot="button"],
139footer.bg-primary [data-slot="button"] * {
140  color: inherit;
141}
142
143/* Pill buttons */
144[data-slot="button"] {
145  border-radius: 9999px;
146}
147
148/*
149 * Coral glow halo on primary buttons — matches the glow used behind the
150 * dark-mesh video. Layered box-shadows produce a soft, diffuse halo that
151 * intensifies on hover.
152 */
153[data-slot="button"][data-variant="default"] {
154  box-shadow:
155    0 0 14px 1px oklch(0.691 0.198 22.892 / 0.22),
156    0 0 28px 4px oklch(0.691 0.198 22.892 / 0.12);
157}
158
159[data-slot="button"][data-variant="default"]:hover {
160  box-shadow:
161    0 0 20px 3px oklch(0.691 0.198 22.892 / 0.35),
162    0 0 40px 8px oklch(0.691 0.198 22.892 / 0.18);
163}
164
165/*
166 * Dark coral mesh gradient — deep maroon radial fading to near-black.
167 * Overrides the base layered mesh with a single radial so dark coral sections
168 * feel intentional and brand-aligned. Text on this surface follows the
169 * "white headlines / white-or-coral small text on dark" brand pairing.
170 */
171.bg-gradient-mesh {
172  background:
173    radial-gradient(120% 80% at 80% 0%, oklch(0.42 0.13 25) 0%, oklch(0.30 0.10 25) 40%, #241F1F 100%);
174}
175
176/* Cool gradient — pale coral wash with a softer coral hot-spot on the right */
177.bg-gradient-cool {
178  background:
179    radial-gradient(40% 100% at 95% 50%, var(--coral-200), transparent 70%),
180    var(--coral-100);
181}
182
183/* Warm gradient — coral base with a soft pink highlight top-right and a deep maroon shadow bottom-left */
184.bg-gradient-warm {
185  background:
186    radial-gradient(50% 60% at 90% 10%, oklch(0.87 0.06 18 / 0.55), transparent 70%),
187    radial-gradient(40% 60% at 10% 90%, oklch(0.18 0.10 25 / 0.55), transparent 70%),
188    var(--primary);
189}
190
191.bg-gradient-mesh :is(h1, h2, h3, h4, h5, h6),
192.bg-gradient-mesh :is(h1, h2, h3, h4, h5, h6) * {
193  color: oklch(0.995 0.003 23); /* white */
194}
195
196.bg-gradient-mesh :is(p, li, a, small, span:not([class*="badge"], [class*="button"], [class*="btn"])),
197.bg-gradient-mesh .text-muted-foreground,
198.bg-gradient-mesh .text-xs,
199.bg-gradient-mesh .text-sm,
200.bg-gradient-mesh .text-base {
201  color: oklch(0.995 0.003 23);
202  opacity: 0.92;
203}
204
205/* Warm coral gradient — white headlines and body text per brand pairing */
206.bg-gradient-warm :is(h1, h2, h3, h4, h5, h6),
207.bg-gradient-warm :is(h1, h2, h3, h4, h5, h6) * {
208  color: oklch(0.995 0.003 23);
209}
210
211.bg-gradient-warm :is(p, li, a, small, span:not([class*="badge"], [class*="button"], [class*="btn"])),
212.bg-gradient-warm .text-muted-foreground,
213.bg-gradient-warm .text-xs,
214.bg-gradient-warm .text-sm,
215.bg-gradient-warm .text-base,
216.bg-gradient-warm [data-stat="value"],
217.bg-gradient-warm [data-stat="label"] {
218  color: oklch(0.995 0.003 23);
219  opacity: 0.92;
220}
221
222/* Primary CTA on coral: solid white pill with coral text */
223.bg-gradient-warm [data-slot="button"][data-variant="default"] {
224  background: oklch(1 0 0) !important;
225  color: var(--coral-900) !important;
226  border-color: transparent !important;
227}
228.bg-gradient-warm [data-slot="button"][data-variant="default"]:hover {
229  background: oklch(1 0 0 / 0.92) !important;
230}
231.bg-gradient-warm [data-slot="button"][data-variant="default"] * {
232  color: var(--coral-900);
233}
234
235/* Secondary / outline CTA on coral: translucent white with visible white border */
236.bg-gradient-warm [data-slot="button"][data-variant="secondary"],
237.bg-gradient-warm [data-slot="button"][data-variant="outline"],
238.bg-gradient-warm [data-slot="button"][data-variant="outline-primary"] {
239  background: oklch(1 0 0 / 0.15) !important;
240  color: oklch(1 0 0) !important;
241  border: 1px solid oklch(1 0 0 / 0.6) !important;
242}
243.bg-gradient-warm [data-slot="button"][data-variant="secondary"]:hover,
244.bg-gradient-warm [data-slot="button"][data-variant="outline"]:hover,
245.bg-gradient-warm [data-slot="button"][data-variant="outline-primary"]:hover {
246  background: oklch(1 0 0 / 0.25) !important;
247}
248.bg-gradient-warm [data-slot="button"][data-variant="secondary"] *,
249.bg-gradient-warm [data-slot="button"][data-variant="outline"] *,
250.bg-gradient-warm [data-slot="button"][data-variant="outline-primary"] * {
251  color: oklch(1 0 0);
252}
253
254.bg-gradient-mesh [data-slot="button"],
255.bg-gradient-mesh [data-slot="button"] * {
256  color: inherit;
257}
258
259/*
260 * Apply the dark coral mesh gradient to the comparison block too.
261 * Comparison's backgroundColor enum doesn't include gradient values, so it
262 * stays as "dark" in seed data and we just swap the visual via CSS.
263 */
264section[data-block="comparison"].bg-foreground {
265  background:
266    radial-gradient(120% 80% at 80% 0%, oklch(0.18 0.10 25) 0%, oklch(0.10 0.06 25) 40%, oklch(0.05 0.03 25) 100%);
267}
268
269/*
270 * "Not ideal if…" X marks sit on translucent muted pills over the dark mesh,
271 * where the mid-lightness --destructive red nearly matches the pill and the
272 * mark disappears. On the dark mesh only, firm the badge tint and darken the
273 * mark to Coral 900 (color cascades to the icon via currentColor) so it stays
274 * legible. Scoped to .bg-foreground like the gradient rule above so light
275 * comparison sections keep the default red. (The positive check uses --success.)
276 */
277section[data-block="comparison"].bg-foreground [data-slot="comparison-marker"][data-tone="negative"] {
278  background-color: oklch(0.577 0.245 27.325 / 0.22);
279  color: var(--coral-900);
280}
281
282/* Hide colored border baked into hero video frames */
283div:has(> video) {
284  background-image: none !important;
285  background-color: var(--background);
286}
287
288video {
289  clip-path: inset(3px round var(--radius));
290  box-shadow: none !important;
291}
292
293/* Dark mode */
294.dark, [data-theme='dark'] {
295  --primary: oklch(0.72 0.19 22.892);
296  --primary-foreground: oklch(0.145 0.01 23);
297
298  --background: oklch(0.14 0.01 23);
299  --foreground: oklch(0.95 0.005 23);
300
301  --card: oklch(0.17 0.01 23);
302  --card-foreground: oklch(0.95 0.005 23);
303
304  --popover: oklch(0.17 0.01 23);
305  --popover-foreground: oklch(0.95 0.005 23);
306
307  --muted: oklch(0.21 0.01 23);
308  --muted-foreground: oklch(0.70 0.02 23);
309
310  --accent: oklch(0.810 0.154 72.510);
311  --accent-foreground: oklch(0.985 0.005 23);
312
313  --secondary: oklch(0.20 0.01 23);
314  --secondary-foreground: oklch(0.985 0.005 23);
315
316  --border: oklch(1 0 0 / 10%);
317  --input: oklch(1 0 0 / 15%);
318  --ring: oklch(0.72 0.19 22.892);
319
320  /* Gradients — deep coral tones */
321  --gradient-warm-start: oklch(0.20 0.02 23);
322  --gradient-warm-end: oklch(0.15 0.03 13);
323  --gradient-cool-start: oklch(0.18 0.015 18);
324  --gradient-cool-end: oklch(0.14 0.025 23);
325  --gradient-mesh-accent: oklch(0.691 0.198 22.892 / 0.08);
326
327  /* Trust badges */
328  --trust-badge-bg: oklch(1 0 0 / 0.08);
329  --trust-badge-text: oklch(0.90 0 0);
330  --trust-badge-border: oklch(1 0 0 / 0.12);
331
332  /* Image glow */
333  --image-glow-color: oklch(0.691 0.198 22.892 / 0.15);
334}
335
336/*
337 * Scale h2 closer to h1.
338 * Tailwind utility classes win on specificity, so we use !important here.
339 */
340h2 {
341  font-size: clamp(1.875rem, 4vw, 3.5rem) !important;
342  line-height: 1.1 !important;
343  letter-spacing: -0.02em;
344}
345
346/* Scale h3 to align with the larger h2 scale. */
347h3 {
348  font-size: clamp(1.5rem, 2.6vw, 2.25rem) !important;
349  line-height: 1.15 !important;
350  letter-spacing: -0.015em;
351}
352
353/*
354 * Footer column titles stay compact regardless of the global h3 scale —
355 * they're labels, not section headings.
356 */
357footer h3 {
358  font-size: 0.875rem !important;
359  line-height: 1.4 !important;
360  letter-spacing: 0.05em !important;
361}
362
363/* Oversized heading on the stats split layout (homepage "Behind the scenes") */
364section[data-block="stats"].bg-gradient-warm h2,
365section[data-block="stats"].bg-primary h2 {
366  font-size: clamp(48px, 6vw, 80px) !important;
367  line-height: 0.96 !important;
368  letter-spacing: -0.03em !important;
369  margin: 20px 0 !important;
370}
371
372/* Stack stat tiles vertically in the coral split layouts */
373section[data-block="stats"].bg-gradient-warm .grid.sm\:grid-cols-2,
374section[data-block="stats"].bg-primary .grid.sm\:grid-cols-2 {
375  grid-template-columns: 1fr !important;
376}
377
378/* Stat tile cards on coral — match the eyebrow's translucent white pill */
379section[data-block="stats"].bg-gradient-warm .grid.sm\:grid-cols-2 > div,
380section[data-block="stats"].bg-primary .grid.sm\:grid-cols-2 > div {
381  background: oklch(1 0 0 / 0.15) !important;
382  border: 1px solid oklch(1 0 0 / 0.25) !important;
383  box-shadow: none !important;
384  --tw-ring-shadow: 0 0 transparent !important;
385  --tw-ring-offset-shadow: 0 0 transparent !important;
386}
387
388/* Larger stat values + white label on the coral split tiles */
389section[data-block="stats"].bg-gradient-warm [data-stat="value"],
390section[data-block="stats"].bg-primary .grid.sm\:grid-cols-2 [data-stat="value"] {
391  font-size: clamp(2.75rem, 5vw, 4.5rem) !important;
392  line-height: 1 !important;
393  color: oklch(1 0 0) !important;
394  letter-spacing: -0.02em;
395}
396
397section[data-block="stats"].bg-gradient-warm [data-stat="label"],
398section[data-block="stats"].bg-primary .grid.sm\:grid-cols-2 [data-stat="label"] {
399  color: oklch(1 0 0) !important;
400  opacity: 0.92;
401}
402
403/* AEO Playbook page: cap hero cover image height */
404[data-page-slug="aeoplaybook"] section[data-block="hero"] [data-hero="feature-image"] 
404img {
405  max-height: 400px;
406  width: auto;
407  object-fit: contain;
408}
409
410/* Slower logo cloud marquee for Optise */
411.animate-marquee-left {
412  animation-duration: 60s;
413}
414
415.animate-marquee-right {
416  animation-duration: 60s;
417}
418
419/* Remove the default hero bottom border */
420section[data-block="hero"] {
421  border-bottom: none;
422}
423
424/*
425 * Hero trust note and logo-cloud label fade muted text with opacity-75 /
426 * opacity-60 utilities. Blended over the light background the result drops
427 * to ~3.1:1 and ~2.4:1 — below the 4.5:1 WCAG AA minimum — so render them
428 * solid; --muted-foreground itself passes at ~5:1.
429 */
430section[data-block="hero"] .opacity-75,
431section[data-block="hero"] .opacity-60 {
432  opacity: 1;
433}
434
435/* Remove the bottom border on the site header */
436header > div {
437  border-bottom: none !important;
438}
439
440/* Shrink the in-hero logo cloud. Targets the logo tile via its [data-slot="logo"]
441 * hook as a descendant, so it hits both the marquee's original and cloned copies
442 * regardless of the track's internal wrapping. */
443section[data-block="hero"] .animate-marquee-left [data-slot="logo"],
444section[data-block="hero"] .animate-marquee-right [data-slot="logo"] {
445  height: 36px;
446  width: 110px;
447}
448
449@media (min-width: 768px) {
450  section[data-block="hero"] .animate-marquee-left [data-slot="logo"],
451  section[data-block="hero"] .animate-marquee-right [data-slot="logo"] {
452    height: 48px;
453    width: 150px;
454  }
455}
456
457/*
458 * Eyebrow / tagline pills.
459 *
460 * Both BlockHeader (features, archive, etc.) and ContentBlock render their
461 * eyebrow with `data-block="tagline"`, so a single selector covers both.
462 * The pill colour adapts to its parent section background — the four
463 * variants below match the brand guidelines for each surface.
464 */
465[data-block="tagline"] {
466  display: inline-block;
467  padding: 0.375rem 0.875rem;
468  border-radius: 9999px;
469  font-size: 0.75rem !important;
470  font-weight: 600 !important;
471  letter-spacing: 0.12em !important;
472  text-transform: uppercase;
473  line-height: 1 !important;
474  border: 1px solid transparent;
475  background: var(--coral-100);
476  color: var(--coral-900);
477  opacity: 1;
478  width: fit-content;
479}
480
481/* Centered block headers: keep the pill centered with its heading */
482.text-center [data-block="tagline"],
483[data-block="tagline"].block {
484  margin-left: auto;
485  margin-right: auto;
486}
487
488/* Gray surfaces — light coral fill, dark coral text */
489.bg-muted [data-block="tagline"] {
490  background: var(--coral-100);
491  color: var(--coral-900);
492  border-color: transparent;
493}
494
495/* Warm gradient surfaces — translucent white pill on coral */
496.bg-gradient-warm [data-block="tagline"] {
497  background: oklch(1 0 0 / 0.15);
498  color: oklch(1 0 0) !important;
499  border: 1px solid oklch(1 0 0 / 0.25);
500  opacity: 1 !important;
501}
502
503/* Cool gradient surfaces — solid cream pill stands out from the pink wash */
504.bg-gradient-cool [data-block="tagline"] {
505  background: oklch(0.995 0.003 23);
506  color: var(--coral-900);
507  border-color: transparent;
508}
509
510/* Dark mesh surfaces — dark fill, coral border, light coral text */
511.bg-gradient-mesh [data-block="tagline"] {
512  background: oklch(0 0 0 / 0.35);
513  color: var(--coral-100);
514  border-color: oklch(0.691 0.198 22.892 / 0.5);
515  backdrop-filter: blur(4px);
516}
517
518/* Coral primary surfaces — solid coral fill, white border, white text */
519.bg-primary [data-block="tagline"] {
520  background: var(--primary);
521  color: var(--primary-foreground) !important;
522  border-color: oklch(1 0 0 / 0.6);
523  opacity: 1 !important;
524}
525
526/* Comparison block uses .bg-foreground but we render it as dark coral mesh */
527section[data-block="comparison"].bg-foreground [data-block="tagline"] {
528  background: oklch(0 0 0 / 0.35);
529  color: var(--coral-100);
530  border-color: oklch(0.691 0.198 22.892 / 0.5);
531  backdrop-filter: blur(4px);
532}
533
534/*
535 * Hero eyebrow — plain typographic label, NOT a pill.
536 * Strips the global pill treatment so the hero's eyebrow reads as a quiet
537 * uppercase prefix above the title (e.g. "THE / Self-improving B2B…").
538 */
539section[data-block="hero"] [data-block="tagline"] {
540  display: block;
541  padding: 0;
542  border: none;
543  background: transparent !important;
544  border-radius: 0;
545  color: var(--muted-foreground) !important;
546  font-size: 0.75rem !important;
547  letter-spacing: 0.2em !important;
548  backdrop-filter: none;
549}
550
551/* The muted hero eyebrow above assumes a light surface; on coral and dark hero
552   backgrounds it must go white, matching the breadcrumb line on subpages */
553section[data-block="hero"].bg-gradient-warm [data-block="tagline"],
554section[data-block="hero"].bg-primary [data-block="tagline"],
555section[data-block="hero"].bg-gradient-mesh [data-block="tagline"] {
556  color: oklch(0.995 0.003 23) !important;
557  opacity: 0.92;
558}
559
560/*
561 * H3 — slightly larger, fluid sizing across viewports.
562 * Overrides component-level Tailwind text-* utilities so feature/process/team
563 * card titles read with a bit more weight without touching every component.
564 */
565h3 {
566  font-size: clamp(1.375rem, 1.1rem + 0.6vw, 2.25rem) !important;
567}
568
569/*
570 * Stat labels — bump to base body size so the supporting copy under a stat
571 * value reads as a normal sentence, not a caption.
572 */
573[data-stat="label"] {
574  font-size: 1rem !important;
575}
576
577/*
578 * Coral glow halo + thin border on embedded videos in the dark mesh
579 * Media block — matches the primary-button glow for visual consistency.
580 * Targets the frame container (not the inner iframe) so the glow shows for
581 * the click-to-load poster and the playing video alike, and isn't clipped by
582 * the container's own overflow-hidden.
583 */
584section[data-block="media"].bg-gradient-mesh .aspect-video {
585  border: 1px solid oklch(0.691 0.198 22.892 / 0.3);
586  box-shadow:
587    0 0 24px 2px oklch(0.691 0.198 22.892 / 0.2),
588    0 0 56px 10px oklch(0.691 0.198 22.892 / 0.12);
589}
590
591/*
592 * Features cards (default style): inset the media area so the image sits
593 * inside the card with visible padding on all sides, then round the image
594 * corners to soften the look.
595 */
596section[data-block="features"][data-style="default"] [data-slot="card"] > .aspect-video {
597  padding: 1rem 1rem 0;
598}
599section[data-block="features"][data-style="default"] [data-slot="card"] > .aspect-video > * {
600  border-radius: 0.75rem;
601  overflow: hidden;
602}
603
604/* Remove drop shadow on showcase-layout feature images (homepage product section) */
605section[data-block="features"] .grid.md\:grid-cols-5 > div.shadow-2xl,
606section[data-block="features"] .grid.md\:grid-cols-5 > div[class*="shadow-2xl"] {
607  box-shadow: none !important;
608}
609
610/* Tighten the gap between the card image and its title, and scale up the title. */
611section[data-block="features"][data-style="default"] [data-slot="card"] {
612  gap: 0.5rem !important;
613}
614section[data-block="features"][data-style="default"] [data-slot="card-header"] {
615  padding-top: 0.5rem !important;
616}
617section[data-block="features"][data-style="default"] [data-slot="card-title"] {
618  font-size: 1.5rem !important;
619  line-height: 1.25 !important;
620}
621
622/* Cap the AEO playbook cover image height, center it, tilt for depth */
623section[data-block="content"] img[src*="aeo-playbook"] {
624  max-height: 300px;
625  width: auto;
626  object-fit: contain;
627  margin-left: auto;
628  margin-right: auto;
629  display: block;
630  transform: rotate(6deg);
631  transform-origin: center;
632  border-radius: 0.5rem;
633  box-shadow:
634    0 24px 48px -16px oklch(0.3138 0.1288 29.234 / 0.45),
635    0 8px 16px -8px oklch(0.3138 0.1288 29.234 / 0.25);
636}
637
638/* Customers page: "See Success Stories" is a heading-only section (the block
639   requires a body, so it carries an invisible one). Hide that body, drop the
640   heading's trailing margin, and bias the spacing so the heading hangs with
641   the story cards below it rather than with the hero above. Page-scoped so a
642   same-named section id on another page is unaffected. */
643[data-page-slug="customers"] #success-stories .prose {
644  display: none;
645}
646[data-page-slug="customers"] #success-stories div:has(> h2) {
647  margin-bottom: 0;
648}
649[data-page-slug="customers"] #success-stories {
650  padding-top: 2rem;
651}
652
653/* Customers hero: lift the trust logos closer to the subtitle on desktop
654   (mobile keeps the component default). */
655@media (min-width: 768px) {
656  [data-page-slug="customers"] [data-hero="logo-cloud"] {
657    margin-top: 2.5rem;
658  }
659}
660
661/*
662 * The coral statement band on the compare pages centers its paragraph; keep
663 * the centered measure readable. Typography inherits the sitewide scale.
664 */
665[data-page-slug='compare'] .bg-primary .prose,
666[data-page-slug^='compare/'] .bg-primary .prose {
667  max-width: 34rem;
668}
669
670/*
671 * Compare pages: the picker (landing) and first content (subpages) should
672 * reach the fold — trim the immersive hero's block padding and the picker
673 * header's margin. Composition only; type inherits the sitewide scale.
674 */
675[data-page-slug='compare'] section[data-block='hero'][data-hero-layout='immersive'],
676[data-page-slug^='compare/'] section[data-block='hero'][data-hero-layout='immersive'] {
677  padding-top: 3rem;
678  padding-bottom: 2.75rem;
679}
680
681[data-page-slug='compare'] section[data-block='logo-cloud'],
682[data-page-slug^='compare/'] section[data-block='logo-cloud'] {
683  padding-top: 1.5rem;
684  padding-bottom: 1.5rem;
685}
686
687[data-page-slug='compare'] #pick-your-comparison {
688  padding-top: 3rem;
689}
690
691[data-page-slug='compare'] #pick-your-comparison [data-block='header'] {
692  margin-bottom: 2rem;
693}
694
695[data-page-slug^='compare/'] #at-a-glance {
696  padding-top: 4.5rem;
697}
698
699[data-page-slug^='compare/'] #at-a-glance [data-block='header'] {
700  margin-bottom: 2rem;
701}
702
703/*
704 * Portfolio: the product screenshot (`sectionId: product-preview`) sits directly
705 * under the hero, whose bottom padding already separates the two. Drop the block's
706 * own top padding so the screenshot sits as far below the logo cloud as it sits
707 * above the stats band.
708 */
709[data-page-slug='portfolio'] #product-preview {
710  padding-top: 0;
711}
712
713/* Center event titles and cap their width so long titles wrap to balanced,
714   centered lines instead of stretching full-width. Combined with 
714non-breaking
715   spaces in a title, the width cap controls where the line breaks land (Optise
716   brand style). */
717[data-slot='event-title'] {
718  text-align: center;
719  max-width: 28ch;
720  margin-inline: auto;
721  text-wrap: balance;
722}
723
724/* Resources newsletter: the decorative background is light and has no overlay, so the
725 * heading and intro use the dark foreground instead of the block's white on-image text. */
726#newsletter,
727#newsletter p {
728  color: var(--foreground);
729}
730
731/* Mega menu footer links (Compare Overview) read as the panel's call to action: bold, in
732 * the dark coral, instead of the regular-weight foreground the rows above use. */
733[data-header-nav-footer^='mega-menu'] a {
734  color: var(--coral-900);
735  font-weight: 700;
736}
737
738/* Compare mega menu floats as a card a little below the header, like the Spotlight menus
739 * beside it. Temporary: the nav item's panel frame setting replaces this rule. The card is
740 * nudged down with a transform because the panel's own padding is a !important utility a
741 * theme can't overri
741de; the strip it leaves is still the panel, so the menu stays open
742 * while the pointer crosses it. */
743[data-slot='navigation-menu-content'][data-full-width] > div {
744  max-width: min(100% - 2rem, 96rem);
745  overflow: hidden;
746  border: 1px solid var(--border);
747  border-radius: 1rem;
748  box-shadow:
749    0 24px 64px -12px rgb(0 0 0 / 0.14),
750    0 4px 16px -4px rgb(0 0 0 / 0.05);
751  transform: translateY(0.75rem);
752}
753
754@media (min-width: 40rem) {
755  [data-slot='navigation-menu-content'][data-full-width] > div {
756    max-width: min(100% - 3rem, 96rem);
757  }
758}
759
760@media (min-width: 64rem) {
761  [data-slot='navigation-menu-content'][data-full-width] > div {
762    max-width: min(100% - 4rem, 96rem);
763  }
764}
765</style><style>:root { --font-sans: 'DM Sans', 'DM Sans Fallback'; --font-heading: 'haffer', 'haffer Fallback'; }</style><style>#nprogress{pointer-events:none}#nprogress .bar{background:var(--primary);position:fixed;z-index:1600;top: 0;left:0;width:100%;height:3px}#nprogress .peg{display:block;position:absolute;right:0;width:100px;height:100%;;opacity:1;-webkit-transform:rotate(3deg) translate(0px,-4px);-ms-transform:rotate(3deg) translate(0px,-4px);transform:rotate(3deg) translate(0px,-4px)}#nprogress .spinner{display:block;position:fixed;z-index:1600;top: 15px;right:15px}#nprogress .spinner-icon{width:18px;height:18px;box-sizing:border-box;border:2px solid transparent;border-top-color:var(--primary);border-left-color:var(--primary);border-radius:50%;-webkit-animation:nprogress-spinner 400ms linear infinite;animation:nprogress-spinner 400ms linear infinite}.nprogress-custom-parent{overflow:hidden;position:relative}.nprogress-custom-parent #nprogress .bar,.nprogress-custom-parent #nprogress .spinner{position:absolute}@-webkit-keyframes nprogress-spinner{0%{-webkit-transform:rotate(0deg)}100%{-webkit-transform:rotate(360deg)}}@keyframes nprogress-spinner{0%{transform:rotate(0deg)}100%{transform:rotate(360deg)}}</style>
765<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","@id":"https://optise.com/#organization","name":"Optise","url":"https://optise.com","description":"Self-improving B2B website platform delivering automated data-driven improvements to boost leads and revenue.","logo":"https://platform.optise.com/storage/v1/object/public/cms-media/projects/optise/media/optise-optise-favicon.ico","email":"[email protected]","address":{"@type":"PostalAddress","streetAddress":"Borgartun 29, 105 Reykjavik, Iceland"},"contactPoint":{"@type":"ContactPoint","contactType":"customer support","email":"[email protected]","availableLanguage":["en"]},"sameAs":["https://www.instagram.com/optisedotcom","https://www.linkedin.com/company/optise","https://www.youtube.com/@optise-com"]}</script>
765<script type="application/ld+json">{"@context":"https://schema.org","@type":"WebSite","@id":"https://optise.com/#website","name":"Optise","url":"https://optise.com","publisher":{"@id":"https://optise.com/#organization"}}</script>
765<div class="flex flex-col flex-1"><header class="w-full z-50 sticky top-0"><div data-header-bg="glass" class="transition-[background-color,border-color,backdrop-filter] duration-200 bg-background/95 backdrop-blur supports-[backdrop-filter]:bg-background/60 border-b border-border"><div class="mx-auto max-w-screen-2xl px-4 sm:px-6 lg:px-8"><div class="flex items-center justify-between h-20"><div class="flex items-center"><a class="flex shrink-0 items-center gap-3" href="/"><img alt="logo" width="120" height="40" decoding="async" data-nimg="1" class="h-10 w-auto" style="color:transparent;width:auto" src="https://platform.optise.com/storage/v1/object/public/cms-media/projects/optise/media/optise-logo.svg"/></a></div><div class="flex items-center gap-1 lg:gap-4 xl:gap-8"><nav data-slot="navigation-menu" data-header-nav="desktop" class="group/navigation-menu relative flex-1 items-center justify-center hidden lg:flex max-w-none"><ul data-slot="navigation-menu-list" class="group flex flex-1 list-none items-center justify-center gap-0 lg:gap-1 xl:gap-6"><li data-slot="navigation-menu-item" class="relative"><a data-slot="navigation-menu-link" class="flex flex-col gap-1 rounded-sm p-2 outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 text-base font-medium transition text-primary hover:text-primary/80 lg:px-1 xl:px-2" href="/solutions">Solutions</a></li><li data-slot="navigation-menu-item" class="relative"><button type="button" aria-disabled="false" tabindex="0" aria-expanded="false" data-base-ui-navigation-menu-trigger="" data-slot="navigation-menu-trigger" class="group inline-flex h-9 w-max cursor-pointer items-center justify-center rounded-md bg-transparent px-4 py-2 disabled:pointer-events-none disabled:opacity-50 focus-visible:ring-ring/50 outline-none focus-visible:ring-[3px] focus-visible:outline-1 group text-base font-medium transition text-primary hover:text-primary/80 lg:px-1 xl:px-3">Products<!-- --> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down relative top-[1px] ml-1 size-3 text-current transition duration-300 group-data-[popup-open]:rotate-180" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button><div data-closed="" hidden="" data-slot="navigation-menu-content" data-mega-menu="true" class="p-2 pr-2.5 md:w-auto bg-popover text-popover-foreground overflow-hidden rounded-b-md border-x border-b shadow data-[open]:relative data-[open]:z-10 **:data-[slot=navigation-menu-link]:focus:ring-0 **:data-[slot=navigation-menu-link]:focus:outline-none w-max !p-0 !border-0 !shadow-none !bg-transparent !rounded-none !overflow-visible"><div class="pt-3"><div class="overflow-hidden rounded-2xl border border-border shadow-[0_24px_64px_-12px_rgb(0_0_0/0.14),0_4px_16px_-4px_rgb(0_0_0/0.05)] bg-popover text-popover-foreground"><div class="px-4 sm:px-6 lg:px-8 py-6"><div class="grid gap-8 py-2 lg:py-4 w-[min(48rem,calc(100vw-7rem))] lg:grid-cols-12 lg:gap-12 items-stretch"><aside data-mega-menu-spotlight-card="" class="lg:col-span-5"><a aria-label="Products overview" class="group/card -m-3 flex flex-col rounded-2xl p-3 outline-none transition hover:bg-muted focus-visible:bg-muted focus-visible:ring-[3px] focus-visible:ring-ring/50" href="/products"><div class="flex aspect-[3/2] w-full items-center justify-center overflow-hidden rounded-xl bg-gradient-warm p-6"><img alt="optise-slide1-app" loading="lazy" width="1920" height="1200" decoding="async" data-nimg="1" class="h-auto max-h-full w-auto max-w-full rounded-lg shadow-lg" style="color:transparent" sizes="(min-width: 1024px) 28rem, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-slide1-app-1280x800.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-slide1-app-1280x800.png&amp;w=768&amp;q=75 768w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-slide1-app-1280x800.png&amp;w=1024&amp;q=75 1024w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-slide1-app-1280x800.png&amp;w=1280&amp;q=75 1280w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-slide1-app-1280x800.png&amp;w=1920&amp;q=75 1920w" src="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-slide1-app-1280x800.png&amp;w=1920&amp;q=75"/></div><div class="flex flex-col gap-1 mt-5"><p class="flex items-center gap-2 text-base font-semibold text-foreground">Products overview<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right size-4 -translate-x-1 opacity-0 transition group-hover/card:translate-x-0 group-hover/card:opacity-100 group-focus-visible/card:translate-x-0 group-focus-visible/card:opacity-100" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></p><p class="text-sm text-muted-foreground">See how our four products work together to grow your website.</p></div></a></aside><div class="grid gap-x-8 gap-y-6 lg:col-span-7"><div class="flex flex-col h-full justify-between gap-3"><a data-slot="navigation-menu-link" data-mega-menu-spotlight-row="" class="flex text-sm outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;
765size-&#x27;])]:size-4 group flex-row items-start gap-4 rounded-lg p-2 transition" href="/products/automated-improvements"><span data-mega-menu-spotlight-icon="" class="flex size-12 shrink-0 items-center justify-center rounded-lg bg-primary text-primary-foreground"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-zap flex-shrink-0 size-5 text-primary-foreground" aria-hidden="true"><path d="M15.914 4a1.5 1.5 0 00-2.474-1.561l-9 9A1.5 1.5 0 005.5 14h4.002a.5.5 0 01.471.666L8.086 20a1.5 1.5 0 002.475 1.56l9-9A1.5 1.5 0 0018.5 10h-3.997a.5.5 0 01-.472-.667z"></path></svg></span><span class="flex min-w-0 flex-col gap-0.5 pt-0.5"><span class="text-base font-medium text-foreground transition group-hover:text-primary"><span class="label-part" data-part="text"><span class="label-part__inner">Automated Improvements</span></span></span><span class="text-sm font-normal text-muted-foreground">Your website ships its own improvements every week.</span></span></a><a data-slot="navigation-menu-link" data-mega-menu-spotlight-row="" class="flex text-sm outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;
765])]:size-4 group flex-row items-start gap-4 rounded-lg p-2 transition" href="/products/cms"><span data-mega-menu-spotlight-icon="" class="flex size-12 shrink-0 items-center justify-center rounded-lg bg-primary text-primary-foreground"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-layers lucide-layers-3 flex-shrink-0 size-5 text-primary-foreground" aria-hidden="true"><path d="M12.83 2.18a2 2 0 0 0-1.66 0L2.6 6.08a1 1 0 0 0 0 1.83l8.58 3.91a2 2 0 0 0 1.66 0l8.58-3.9a1 1 0 0 0 0-1.83z"></path><path d="M2 12a1 1 0 0 0 .58.91l8.6 3.91a2 2 0 0 0 1.65 0l8.58-3.9A1 1 0 0 0 22 12"></path><path d="M2 17a1 1 0 0 0 .58.91l8.6 3.91a2 2 0 0 0 1.65 0l8.58-3.9A1 1 0 0 0 22 17"></path></svg></span><span class="flex min-w-0 flex-col gap-0.5 pt-0.5"><span class="text-base font-medium text-foreground transition group-hover:text-primary"><span class="label-part" data-part="text"><span class="label-part__inner">CMS</span></span></span><span class="text-sm font-normal text-muted-foreground">Click to edit, or prompt changes in plain English.</span></span></a><a data-slot="navigation-menu-link" data-mega-menu-spotlight-row="" class="flex text-sm outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;
765])]:size-4 group flex-row items-start gap-4 rounded-lg p-2 transition" href="/products/creator"><span data-mega-menu-spotlight-icon="" class="flex size-12 shrink-0 items-center justify-center rounded-lg bg-primary text-primary-foreground"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-palette flex-shrink-0 size-5 text-primary-foreground" aria-hidden="true"><path d="M12 22a1 1 0 0 1 0-20 10 9 0 0 1 10 9 5 5 0 0 1-5 5h-2.25a1.75 1.75 0 0 0-1.4 2.8l.3.4a1.75 1.75 0 0 1-1.4 2.8z"></path><circle cx="13.5" cy="6.5" r=".5" fill="currentColor"></circle><circle cx="17.5" cy="10.5" r=".5" fill="currentColor"></circle><circle cx="6.5" cy="12.5" r=".5" fill="currentColor"></circle><circle cx="8.5" cy="7.5" r=".5" fill="currentColor"></circle></svg></span><span class="flex min-w-0 flex-col gap-0.5 pt-0.5"><span class="text-base font-medium text-foreground transition group-hover:text-primary"><span class="label-part" data-part="text"><span class="label-part__inner">Content Creator</span></span></span><span class="text-sm font-normal text-muted-foreground">Blogs, pages and analysis in 2 minutes, not 2 weeks.</span></span></a><a data-slot="navigation-menu-link" data-mega-menu-spotlight-row="" class="flex text-sm outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;
765])]:size-4 group flex-row items-start gap-4 rounded-lg p-2 transition" href="/products/analytics"><span data-mega-menu-spotlight-icon="" class="flex size-12 shrink-0 items-center justify-center rounded-lg bg-primary text-primary-foreground"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-column lucide-bar-chart-3 flex-shrink-0 size-5 text-primary-foreground" aria-hidden="true"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="M18 17V9"></path><path d="M13 17V5"></path><path d="M8 17v-3"></path></svg></span><span class="flex min-w-0 flex-col gap-0.5 pt-0.5"><span class="text-base font-medium text-foreground transition group-hover:text-primary"><span class="label-part" data-part="text"><span class="label-part__inner">Analytics</span></span></span><span class="text-sm font-normal text-muted-foreground">Website data turned into clear next steps.</span></span></a></div></div></div></div></div></div></div></li><li data-slot="navigation-menu-item" class="relative"><a data-slot="navigation-menu-link" class="flex flex-col gap-1 rounded-sm p-2 outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 text-base font-medium transition text-primary hover:text-primary/80 lg:px-1 xl:px-2" href="/customers">Customers</a></li><li data-slot="navigation-menu-item" class="relative"><button type="button" aria-disabled="false" tabindex="0" aria-expanded="false" data-base-ui-navigation-menu-trigger="" data-slot="navigation-menu-trigger" class="group inline-flex h-9 w-max cursor-pointer items-center justify-center rounded-md bg-transparent px-4 py-2 disabled:pointer-events-none disabled:opacity-50 focus-visible:ring-ring/50 outline-none focus-visible:ring-[3px] focus-visible:outline-1 group text-base font-medium transition text-primary hover:text-primary/80 lg:px-1 xl:px-3">Compare<!-- --> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down relative top-[1px] ml-1 size-3 text-current transition duration-300 group-data-[popup-open]:rotate-180" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button><div data-closed="" hidden="" data-slot="navigation-menu-content" data-mega-menu="true" data-full-width="true" class="w-full p-2 pr-2.5 md:w-auto bg-popover text-popover-foreground overflow-hidden rounded-b-md border-x border-b shadow data-[open]:relative data-[open]:z-10 **:data-[slot=navigation-menu-link]:focus:ring-0 **:data-[slot=navigation-menu-link]:focus:outline-none !w-[100vw] !max-w-none !p-0 !border-0 !shadow-none !bg-transparent !rounded-none !overflow-visible"><div class="bg-background/95 backdrop-blur supports-[backdrop-filter]:bg-background/60 shadow mx-auto max-w-screen-2xl rounded-b-lg border-x border-b border-border"><div class="px-4 sm:px-6 lg:px-8 py-6"><div class="flex-1 grid gap-6" style="grid-template-columns:repeat(3, minmax(0, 1fr))"><div class="flex flex-col gap-2"><span class="flex items-center gap-1.5 text-xs font-semibold text-muted-foreground uppercase tracking-wider mega-menu-category-heading">Website builders</span><div class="flex flex-col gap-1"><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/webflow-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs Webflow</span></span></span></div></div></a><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;
765size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/framer-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs Framer</span></span></span></div></div></a><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/wix-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs Wix</span></span></span></div></div></a><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/squarespace-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs Squarespace</span></span></span></div></div></a><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/lovable-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs Lovable</span></span></span></div></div></a></div></div><div class="flex flex-col gap-2"><span class="flex items-center gap-1.5 text-xs font-semibold text-muted-foreground uppercase tracking-wider mega-menu-category-heading">CMS platforms</span><div class="flex flex-col gap-1"><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/wordpress-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs WordPress</span></span></span></div></div></a><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/contentful-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs Contentful</span></span></span></div></div></a><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;
765size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/prismic-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs Prismic</span></span></span></div></div></a><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/sanity-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs Sanity</span></span></span></div></div></a><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/hubspot-cms-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs HubSpot CMS</span></span></span></div></div></a></div></div><div class="flex flex-col gap-2"><span class="flex items-center gap-1.5 text-xs font-semibold text-muted-foreground uppercase tracking-wider mega-menu-category-heading">Other options</span><div class="flex flex-col gap-1"><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/agencies-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs web agencies</span></span></span></div></div></a><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/in-house-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs in-house</span></span></span></div></div></a><a data-slot="navigation-menu-link" class="flex flex-col gap-1 p-2 text-sm transition-all outline-none focus-visible:ring-ring/50 focus-visible:ring-[3px] focus-visible:outline-1 [&amp;_svg:not([class*=&#x27;text-&#x27;])]:text-muted-foreground [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 group hover:text-primary rounded-md px-2 py-1.5 -mx-2 mega-menu-sub-item" href="/compare/google-analytics-vs-optise"><div class="flex items-start gap-2"><div class="flex flex-col gap-0.5"><span class="font-medium group-hover:underline underline-offset-4 decoration-primary/60"><span class="label-part" data-part="text"><span class="label-part__inner">Optise vs Google Analytics</span></span></span></div></div></a></div></div></div><div data-header-nav-footer="mega-menu" class="border-t border-border mt-6 pt-4 -mx-4 px-4 sm:-mx-6 sm:px-6 lg:-mx-8 lg:px-8"><div class="flex flex-wrap items-center gap-x-6 gap-y-2"><a class="flex items-center gap-1.5 rounded-sm text-sm font-medium text-foreground transition hover:text-primary hover:underline focus-visible:ring-[3px] focus-visible:ring-ring/50 underline-offset-4 decoration-primary/60" href="/compare"><span class="label-part" data-part="text"><span class="label-part__inner">Compare Overview</span></span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-right w-3.5 h-3.5" aria-hidden="true"><path d="m9 18 6-6-6-6"></path></svg></a></div></div></div></div></div></li><li data-slot="navigation-menu-item" class="relative"><button type="button" aria-disabled="false" tabindex="0" aria-expanded="false" data-base-ui-navigation-menu-trigger="" data-slot="navigation-menu-trigger" class="group inline-flex h-9 w-max cursor-pointer items-center justify-center rounded-md bg-transparent px-4 py-2 disabled:pointer-events-none disabled:opacity-50 focus-visible:ring-ring/50 outline-none focus-visible:ring-[3px] focus-visible:outline-1 group text-base font-medium transition text-primary hover:text-primary/80 lg:px-1 xl:px-3">Resources<!-- --> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down relative top-[1px] ml-1 size-3 text-current transition duration-300 group-data-[popup-open]:rotate-180" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button><div data-closed="" hidden="" data-slot="navigation-menu-content" data-mega-menu="true" class="p-2 pr-2.5 md:w-auto bg-popover text-popover-foreground overflow-hidden rounded-b-md border-x border-b shadow data-[open]:relative data-[open]:z-10 **:data-[slot=navigation-menu-link]:focus:ring-0 **:data-[slot=navigation-menu-link]:focus:outline-none w-max !p-0 !border-0 !shadow-none !bg-transparent !rounded-none !overflow-visible"><div class="pt-3"><div class="overflow-hidden rounded-2xl border border-border shadow-[0_24px_64px_-12px_rgb(0_0_0/0.14),0_4px_16px_
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765<section id="one-platform-for-a-self-improving-website" data-block="hero" data-block-background-color="gradient-warm" data-hero-layout="split" data-page="products" class="bg-gradient-warm relative flex justify-center overflow-hidden items-center py-8 md:py-16"><div class="absolute inset-0 hidden lg:block" style="background:linear-gradient(to right, transparent 40%, hsl(var(--background)) 60%)"></div><div class="relative z-10 container mx-auto px-6"><div data-hero="pull-up-anchor" class="flex flex-col lg:flex-row gap-12 items-center"><div data-hero="split-copy" class="lg:w-7/12 min-w-0 text-left"><div class=""><p data-block="tagline" class="hero-label whitespace-pre-line text-sm md:text-base mb-4 font-semibold tracking-[0.2em] text-muted-foreground opacity-90">The Platform</p></div><div class=""><h1 class="whitespace-pre-line wrap-break-word font-bold tracking-tight text-5xl md:text-6xl xl:text-7xl mb-6"><span class="text-foreground">One platform for a<br/><span data-rich-highlight="">self-improving</span> website</span></h1></div><div class=""><p data-hero-subtitle="true" class="hero-subtitle whitespace-pre-line mb-8 text-xl md:text-2xl text-muted-foreground">Optise brings together everything you need to run a high-performing B2B website: automatic improvements, a friendly CMS, fast content creation, and clear analytics. Here is how the four work together to get you more leads.</p></div><div class=""><div class="flex flex-wrap gap-4"><a target="_blank" rel="noopener noreferrer" role="button" tabindex="0" data-slot="button" data-variant="default" data-size="lg" class="inline-flex items-center justify-center gap-2 whitespace-nowrap text-sm font-medium transition-all duration-200 disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 shrink-0 [&amp;_svg]:shrink-0 outline-none focus-visible:border-ring focus-visible:ring-ring/50 focus-visible:ring-[3px] aria-invalid:ring-destructive/20 dark:aria-invalid:ring-destructive/40 aria-invalid:border-destructive active:scale-[0.98] bg-primary text-primary-foreground hover:bg-primary/90 hover:shadow-md h-10 rounded-md px-6 has-[&gt;svg]:px-4" href="https://app.optise.com/register"><span class="label-part" data-part="text"><span class="label-part__inner">Get Started</span></span><span class="label-part" data-part="icon"><span class="label-part__inner"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></span></a><a role="button" tabindex="0" data-slot="button" data-variant="secondary" data-size="lg" class="inline-flex items-center justify-center gap-2 whitespace-nowrap text-sm font-medium transition-all duration-200 disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 shrink-0 [&amp;_svg]:shrink-0 outline-none focus-visible:border-ring focus-visible:ring-ring/50 focus-visible:ring-[3px] aria-invalid:ring-destructive/20 dark:aria-invalid:ring-destructive/40 aria-invalid:border-destructive active:scale-[0.98] bg-secondary text-secondary-foreground hover:bg-secondary/80 h-10 rounded-md px-6 has-[&gt;svg]:px-4" href="/contact"><span class="label-part" data-part="text"><span class="label-part__inner">Talk to us</span></span><span class="label-part" data-part="icon"><span class="label-part__inner"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-right" aria-hidden="true"><path d="m9 18 6-6-6-6"></path></svg></span></span></a></div></div><div data-hero="helper-text"><p data-hero-trust="helper" class="text-sm mt-4 text-muted-foreground opacity-75">No credit card. Try for free in minutes.</p></div></div><div data-hero="feature-image" class="lg:w-5/12 w-full flex justify-center items-center animate-hero-fade-in"><img alt="optise-hero-platform-montage" fetchPriority="high" width="2848" height="2660" decoding="async" data-nimg="1" class="w-full h-auto rounded-lg" style="color:transparent" sizes="(min-width: 1536px) 844px, (min-width: 1024px) calc(58vw - 48px), 100vw" srcSet="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-hero-platform-montage-1280x1196.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-hero-platform-montage-1280x1196.png&amp;w=768&amp;q=75 768w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-hero-platform-montage-1280x1196.png&amp;w=1024&amp;q=75 1024w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-hero-platform-montage-1280x1196.png&amp;w=1280&amp;q=75 1280w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-hero-platform-montage-1280x1196.png&amp;w=1920&amp;q=75 1920w" src="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-hero-platform-montage-1280x1196.png&amp;w=1920&amp;q=75"/></div></div></div></section><section id="four-products-one-self-improving-website" data-block="features" data-block-background-color="white" data-style="default" class="bg-background py-16 md:py-24"><div class="container mx-auto px-6"><div data-block="header" class="text-center mb-12 max-w-3xl mx-auto"><p data-block="tagline" class="text-sm font-medium tracking-widest mb-4 text-primary">The Products</p><h2 class="text-3xl md:text-4xl font-bold mb-4 whitespace-pre-line">Four products, one self-improving website</h2></div>
765<div class="features-alternating max-w-5xl mx-auto space-y-16"><div class=""><div class="features-alternating-row grid grid-cols-1 md:grid-cols-2 items-center gap-10"><div class="features-alternating-media flex items-center justify-center"><img alt="improvements-hero" loading="lazy" width="480" height="320" decoding="async" data-nimg="1" class="features-alternating-asset rounded-xl w-full object-contain" style="color:transparent" sizes="(min-width: 768px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-improvements-hero-1280x694.png&amp;w=480&amp;q=75 480w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-improvements-hero-1280x694.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-improvements-hero-1280x694.png&amp;w=768&amp;q=75 768w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-improvements-hero-1280x694.png&amp;w=1024&amp;q=75 1024w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-improvements-hero-1280x694.png&amp;w=1280&amp;q=75 1280w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-improvements-hero-1280x694.png&amp;w=1920&amp;q=75 1920w" src="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-improvements-hero-1280x694.png&amp;w=1920&amp;q=75"/></div><div class=""><h3 class="text-2xl font-bold mb-3"><div id="automated-improvements" class="scroll-mt-24"></div>Automated Improvements</h3><p class="leading-relaxed text-muted-foreground">Our Intelligence Engine finds what to improve and ships data-driven changes every week, while you stay in control of what gets published.</p><a class="inline-flex items-center gap-1.5 text-sm font-medium mt-4 transition-colors group/link text-primary hover:text-primary/80" href="/products/automated-improvements">Explore Automated Improvements<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3.5 h-3.5 transition-transform group-hover/link:translate-x-0.5" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></div><div class=""><div class="features-alternating-row grid grid-cols-1 md:grid-cols-2 items-center gap-10"><div class="features-alternating-media flex items-center justify-center md:order-2"><img alt="cms-editor-ui" loading="lazy" width="480" height="320" decoding="async" data-nimg="1" class="features-alternating-asset rounded-xl w-full object-contain" style="color:transparent" sizes="(min-width: 768px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-cms-editor-ui-1280x720.png&amp;w=480&amp;q=75 480w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-cms-editor-ui-1280x720.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-cms-editor-ui-1280x720.png&amp;w=768&amp;q=75 768w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-cms-editor-ui-1280x720.png&amp;w=1024&amp;q=75 1024w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-cm
765s-editor-ui-1280x720.png&amp;w=1280&amp;q=75 1280w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-cms-editor-ui-1280x720.png&amp;w=1920&amp;q=75 1920w" src="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-cms-editor-ui-1280x720.png&amp;w=1920&amp;q=75"/></div><div class="md:order-1"><h3 class="text-2xl font-bold mb-3"><div id="cms" class="scroll-mt-24"></div>CMS</h3><p class="leading-relaxed text-muted-foreground">Click to edit or prompt updates in plain English, then publish safely across every device without breaking anything.</p><a class="inline-flex items-center gap-1.5 text-sm font-medium mt-4 transition-colors group/link text-primary hover:text-primary/80" href="/products/cms">Explore the CMS<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3.5 h-3.5 transition-transform group-hover/link:translate-x-0.5" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></div><div class=""><div class="features-alternating-row grid grid-cols-1 md:grid-cols-2 items-center gap-10"><div class="features-alternating-media flex items-center justify-center"><img alt="creator-page-agents" loading="lazy" width="480" height="320" decoding="async" data-nimg="1" class="features-alternating-asset rounded-xl w-full object-contain" style="color:transparent" sizes="(min-width: 768px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-creator-page-agents.png&amp;w=480&amp;q=75 480w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-creator-page-agents.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-creator-page-agents.png&amp;w=768&amp;q=75 768w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-creator-page-agents.png&amp;w=1024&amp;q=75 1024w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-creator-page-agents.png&amp;w=1280&amp;q=75 1280w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-creator-page-agents.png&amp;w=1920&amp;q=75 1920w" src="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-creator-page-agents.png&amp;w=1920&amp;q=75"/></div><div class=""><h3 class="text-2xl font-bold mb-3"><div id="content-creator" class="scroll-mt-24"></div>Content Creator</h3><p class="leading-relaxed text-muted-foreground">Create and publish engaging, optimised blogs, pages, and landing pages in 2 minutes instead of 2 weeks.</p><a class="inline-flex items-center gap-1.5 text-sm font-medium mt-4 transition-colors group/link text-primary hover:text-primary/80" href="/products/creator">Explore Content Creator<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3.5 h-3.5 transition-transform group-hover/link:translate-x-0.5" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></div><div class=""><div class="features-alternating-row grid grid-cols-1 md:grid-cols-2 items-center gap-10"><div class="features-alternating-media flex items-center justify-center md:order-2"><img alt="analytics-hero" loading="lazy" width="480" height="320" decoding="async" data-nimg="1" class="features-alternating-asset rounded-xl w-full object-contain" style="color:transparent" sizes="(min-width: 768px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-analytics-hero-1280x696.png&amp;w=480&amp;q=75 480w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-analytics-hero-1280x696.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-analytics-hero-1280x696.png&amp;w=768&amp;q=75 768w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-analytics-hero-1280x696.png&amp;w=1024&amp;q=75 1024w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-analytics-hero-1280x696.png&amp;w=1280&amp;q=75 1280w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-analytics-hero-1280x696.png&amp;w=1920&amp;q=75 1920w" src="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-product-screenshots-analytics-hero-1280x696.png&amp;w=1920&amp;q=75"/></div><div class="md:order-1"><h3 class="text-2xl font-bold mb-3"><div id="analytics" class="scroll-mt-24"></div>Analytics</h3><p class="leading-relaxed text-muted-foreground">See rankings on Google and AI answers, where your traffic comes from, and how many leads you get, all in one place.</p><a class="inline-flex items-center gap-1.5 text-sm font-medium mt
765-4 transition-colors group/link text-primary hover:text-primary/80" href="/products/analytics">Explore Analytics<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right w-3.5 h-3.5 transition-transform group-hover/link:translate-x-0.5" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></div></div></div></div></section><section id="one-intelligence-engine-analyses-your-website-decides-what-to-improve-and-ships-it-every-week" data-block="media" data-block-background-color="gray" class="py-16 md:py-24 bg-muted px-4 sm:px-6 lg:px-8"><div class="mx-auto max-w-4xl"><div class="mb-6 text-center"><h2 class="font-heading text-3xl font-semibold leading-tight md:text-4xl">One Intelligence Engine analyses your website, decides what to improve, and ships it every week.</h2></div><img alt="intelligence-engine-diagram" loading="lazy" width="1280" height="801" decoding="async" data-nimg="1" class="w-full rounded-lg " style="color:transparent" sizes="(max-width: 768px) 100vw, 896px" srcSet="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-illustrations-intelligence-engine-diagram-1280x801.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-illustrations-intelligence-engine-diagram-1280x801.png&amp;w=768&amp;q=75 768w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-illustrations-intelligence-engine-diagram-1280x801.png&amp;w=1024&amp;q=75 1024w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-illustrations-intelligence-engine-diagram-1280x801.png&amp;w=1280&amp;q=75 1280w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-illustrations-intelligence-engine-diagram-1280x801.png&amp;w=1920&amp;q=75 1920w" src="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-illustrations-intelligence-engine-diagram-1280x801.png&amp;w=1920&amp;q=75"/></div></section><section id="walkthrough" data-block="media" data-block-background-color="gradient-mesh" class="py-16 md:py-24 bg-gradient-mesh px-4 sm:px-6 lg:px-8"><div class="mx-auto max-w-4xl"><div class="mb-6 text-center"><h2 class="font-heading text-3xl font-semibold leading-tight md:text-4xl">See the whole platform at work, in 10 minutes.</h2><p class="mx-auto mt-3 max-w-2xl whitespace-pre-line text-base text-muted-foreground md:text-lg">A 10-minute tour of Optise: Analytics shows where your website stands, Automated Improvements tells you what to fix next, the CMS lets you apply it and publish, and Content Creator builds new pages and posts. Captions and chapters let you jump straight to the part you care about.</p></div><div class="relative overflow-hidden w-full rounded-lg aspect-video"><button type="button" aria-label="Play video: See the whole platform at work, in 10 minutes." class="group absolute inset-0 h-full w-full cursor-pointer"><img alt="optise-product-walkthrough-poster" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 768px) 100vw, 896px" srcSet="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-product-walkthrough-poster-768x432.jpg&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-product-walkthrough-poster-768x432.jpg&amp;w=768&amp;q=75 768w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-product-walkthrough-poster-768x432.jpg&amp;w=1024&amp;q=75 1024w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-product-walkthrough-poster-768x432.jpg&amp;w=1280&amp;q=75 1280w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-product-walkthrough-poster-768x432.jpg&amp;w=1920&amp;q=75 1920w" src="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-optise-product-walkthrough-poster-768x432.jpg&amp;w=1920&amp;q=75"/><span class="absolute inset-0 flex items-center justify-center bg-black/10 transition-colors group-hover:bg-black/20"><span class="flex h-16 w-16 items-center justify-center rounded-full bg-black/70 text-white shadow-lg transition-transform group-hover:scale-105"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-play h-7 w-7 translate-x-0.5 fill-current" aria-hidden="true"><path d="M5 5a2 2 0 0 1 3.008-1.728l11.997 6.998a2 2 0 0 1 .003 3.458l-12 7A2 2 0 0 1 5 19z"></path></svg></span></span></button></div></div></section><section data-block="testimonial" data-block-background-color="white" class="bg-background py-20 lg:py-24"><div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8"><div class="max-w-6xl mx-auto touch-manipulation" role="region" aria-roledescription="carousel" aria-label="Testimonials"><div class="flex flex-col md:flex-row items-center gap-8 md:gap-12 lg:gap-16"><div class="relative w-64 md:w-72 lg:w-82 flex-shrink-0 ml-4 md:ml-8"><div class="relative" style="padding-bottom:134.0566037735849%"><div class="absolute inset-0 rounded-2xl overflow-hidden shadow-md" style="z-index:1;transform:rotate(11deg);border:2px solid hsl(var(--background));transition:transform 500ms cubic-bezier(0.16, 1, 0.3, 1)"><div class="relative w-full h-full bg-muted"><img alt="Birgir Birgisson" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-testimonials-birgir-birgisson-revera.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-testimonials-birgir-birgisson-revera.png&amp;w=768&amp;q=75 768w, 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data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-testimonials-stefania-berndsen-aftra.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-testimonials-stefania-berndsen-aftra.png&amp;w=768&amp;q=75 768w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-testimonials-stefania-berndsen-aftra.png&amp;w=1024&amp;q=75 1024w, /_next/image?url=https%3A%2F%2Fplatform.optise.com%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fcms-media%2Fprojects%2Foptise%2Fmedia%2Foptise-testimonials-stefania-berndsen-aftra.png&amp;w=1280&amp;q=75 1280w, 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class="flex flex-col md:flex-row items-center gap-2 md:gap-3"><div class="flex items-baseline gap-2 md:gap-3"><span class="font-bold text-base text-foreground">Stefania Berndsen</span><span class="text-sm text-muted-foreground">CCO, Aftra</span></div><img alt="aftra" data-testimonial-logo="true" loading="lazy" width="120" height="40" decoding="async" data-nimg="1" class="h-8 w-auto max-w-[140px] object-contain opacity-90 dark:opacity-70 dark:invert" style="color:transparent" src="https://platform.optise.com/storage/v1/object/public/cms-media/projects/optise/media/optise--client-logos--aftra.svg"/></div></div><div class="opacity-0 pointer-events-none" style="grid-area:quote;transform:translateY(8px);transition:opacity 500ms cubic-bezier(0.16, 1, 0.3, 1), transform 500ms cubic-bezier(0.16, 1, 0.3, 1)" aria-hidden="true"><blockquote class="text-xl md:text-2xl lg:text-3xl font-bold leading-snug mb-6"><span class="font-serif">“</span>As a CMO, I&#x27;m thrilled about this AI-driven advisor.<span class="font-serif">”</span></blockquote><div class="flex flex-col md:flex-row items-center gap-2 md:gap-3"><div class="flex items-baseline gap-2 md:gap-3"><span class="font-bold text-base text-foreground">Kristjan Einarsson</span><span class="text-sm text-muted-foreground">CMO, Treble</span></div><img alt="treble" data-testimonial-logo="true" loading="lazy" width="120" height="40" decoding="async" data-nimg="1" class="h-8 w-auto max-w-[140px] object-contain opacity-90 dark:opacity-70 dark:invert" style="color:transparent" src="https://platform.optise.com/storage/v1/object/public/cms-media/projects/optise/media/optise--client-logos--treble.svg"/></div></div><div class="opacity-0 pointer-events-none" style="grid-area:quote;transform:translateY(8px);transition:opacity 500ms cubic-bezier(0.16, 1, 0.3, 1), transform 500ms cubic-bezier(0.16, 1, 0.3, 1)" aria-hidden="true"><blockquote class="text-xl md:text-2xl lg:text-3xl font-bold leading-snug mb-6"><span class="font-serif">“</span>I finally see a tool that&#x27;s truly easy to use, looks beautiful, and tells you what&#x27;s happening.<span class="font-serif">”</span></blockquote><div class="flex flex-col md:flex-row items-center gap-2 md:gap-3"><div class="flex items-baseline gap-2 md:gap-3"><span class="font-bold text-base text-foreground">Birgir Birgisson</span><span class="text-sm text-muted-foreground">CEO, Revera</span></div><img alt="revera" data-testimonial-logo="true" loading="lazy" width="120" height="40" decoding="async" data-nimg="1" class="h-8 w-auto max-w-[140px] object-contain opacity-90 dark:opacity-70 dark:invert" style="color:transparent" src="https://platform.optise.com/storage/v1/object/public/cms-media/projects/optise/media/optise--client-logos--revera.svg"/></div></div></div><div class="flex items-center gap-4 mt-10"><div class="flex flex-1 h-0.5"><button aria-label="Go to testimonial 1" class="h-full flex-1 transition-colors duration-300 focus-visible:ring-2 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766backstage.
767 You steal the show.</h2><div class="flex flex-wrap gap-3 mt-8"><a target="_blank" rel="noopener noreferrer" role="button" tabindex="0" data-slot="button" data-variant="default" data-size="lg" class="inline-flex items-center justify-center gap-2 whitespace-nowrap text-sm font-medium transition-all duration-200 disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg:not([class*=&#x27;size-&#x27;])]:size-4 shrink-0 [&amp;_svg]:shrink-0 outline-none focus-visible:border-ring focus-visible:ring-ring/50 focus-visible:ring-[3px] aria-invalid:ring-destructive/20 dark:aria-invalid:ring-destructive/40 aria-invalid:border-destructive active:scale-[0.98] bg-primary text-primary-foreground hover:bg-primary/90 hover:shadow-md h-10 rounded-md px-6 has-[&gt;svg]:px-4" href="https://app.optise.com/register"><span class="label-part" data-part="text"><span class="label-part__inner">Get Started</span></span><span class="label-part" data-part="icon"><span class="label-part__inner"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right ml-1.5 w-4 h-4" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></span></span></a></div></div><div class="grid grid-cols-1 sm:grid-cols-2 gap-4 md:gap-5"><div class="rounded-2xl p-6 md:p-7 backdrop-blur-sm bg-foreground
767/5 ring-1 ring-foreground/10"><div data-stat="value" class="text-3xl md:text-4xl font-bold leading-none"><span aria-label="3" class="relative inline-block tabular-nums transition-opacity duration-300"><span>3</span></span>x</div><p data-stat="label" class="mt-2 text-sm leading-snug text-muted-foreground">average increase in organic traffic</p></div><div class="rounded-2xl p-6 md:p-7 backdrop-blur-sm bg-foreground/5 ring-1 ring-foreground/10"><div data-stat="value" class="text-3xl md:text-4xl font-bold leading-none"><span aria-label="4" class="relative inline-block tabular-nums transition-opacity duration-300"><span>4</span></span>x</div><p data-stat="label" class="mt-2 text-sm leading-snug text-muted-foreground">average increase in inbound leads</p></div></div></div></div></section>
767<script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is included in the Optise platform?","acceptedAnswer":{"@type":"Answer","text":"The Optise platform is four products working together: Automated Improvements ships data-driven changes every week, the CMS lets you edit and publish safely, the Content Creator produces optimised pages and blogs in minutes, and Analytics shows how your website is performing."}},{"@type":"Question","name":"Do I have to use all four products?","acceptedAnswer":{"@type":"Answer","text":"No. The products are designed to work together, but you can start with whichever one solves your most pressing need and add the rest whenever you are ready."}},{"@type":"Question","name":"How does Optise decide what to improve?","acceptedAnswer":{"@type":"Answer","text":"The Intelligence Engine analyses your website behaviour, SEO and AEO signals, social signals, and patterns from high-performing B2B websites to decide what to improve next, then prepares those changes for you to approve."}},{"@type":"Question","name":"Can my team still make changes ourselves?","acceptedA
767nswer":{"@type":"Answer","text":"Yes. Optise recommends and can ship improvements for you, but you always decide what gets published. The CMS lets your team make edits and publish changes yourself at any time."}},{"@type":"Question","name":"How quickly can I get started?","acceptedAnswer":{"@type":"Answer","text":"In minutes. You can sign up for free with no credit card, connect your website, and start seeing prioritised improvements the same day."}}]}</script>
767<section id="frequently-asked-questions" data-block="faq" data-block-background-color="white" class="py-16 md:py-24 bg-background"><div class="container mx-auto px-6 max-w-3xl"><div data-block="header" class="text-center mb-12"><h2 class="text-3xl md:text-4xl font-bold mb-4 whitespace-pre-line">Frequently asked questions</h2></div><div data-orientation="vertical" data-slot="accordion" class="w-full"><div data-orientation="vertical" data-index="-1" data-open="" data-slot="accordion-item" class="last:border-b-0 border-b rounded-lg transition-colors border-border hover:bg-muted/50"><h3 data-orientation="vertical" data-index="-1" data-open="" class="flex"><button type="button" data-value="item-0" data-orientation="vertical" data-index="-1" data-panel-open="" tabindex="0" aria-disabled="false" aria-controls="base-ui-_R_nafanpfl7ibsnmivbH1_" aria-expanded="true" id="base-ui-_R_nafanpfl7ibsnmivbH2_" data-slot="accordion-trigger" class="focus-visible:border-ring focus-visible:ring-ring/50 flex flex-1 cursor-pointer items-start justify-between gap-4 rounded-md transition-all outline-none focus-visible:ring-[3px] disabled:pointer-events-none disabled:opacity-50 [&amp;[data-panel-open]&gt;svg]:rotate-180 text-left text-lg font-medium py-5 px-4 hover:no-underline">What is included in the Optise platform?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground pointer-events-none size-4 shrink-0 translate-y-0.5 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-orientation="vertical" data-index="-1" data-open="" id="base-ui-_R_nafanpfl7ibsnmivbH1_" aria-labelledby="base-ui-_R_nafanpfl7ibsnmivbH2_" role="region" style="--accordion-panel-height:auto;--accordion-panel-width:auto;animation-name:none" data-slot="accordion-content" class="overflow-hidden text-sm"><div class="pt-0 pb-4 px-4"><div data-faq-answer="true" class="prose max-w-none text-muted-foreground"><div><p>The Optise platform is four products working together: Automated Improvements ships data-driven changes every week, the CMS lets you edit and publish safely, the Content Creator produces optimised pages and blogs in minutes, and Analytics shows how your website is performing.</p></div></div></div></div></div><div data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" data-slot="accordion-item" class="last:border-b-0 border-b rounded-lg transition-colors border-border hover:bg-muted/50"><h3 data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" class="flex"><button type="button" data-value="item-0" data-orientation="vertical" data-hidden="" data-index="-1" tabindex="0" aria-disabled="false" aria-expanded="false" id="base-ui-_R_17afanpfl7ibsnmivbH2_" data-slot="accordion-trigger" class="focus-visible:border-ring focus-visible:ring-ring/50 flex flex-1 cursor-pointer items-start justify-between gap-4 rounded-md transition-all outline-none focus-visible:ring-[3px] disabled:pointer-events-none disabled:opacity-50 [&amp;[data-panel-open]&gt;svg]:rotate-180 text-left text-lg font-medium py-5 px-4 hover:no-underline">Do I have to use all four products?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground pointer-events-none size-4 shrink-0 translate-y-0.5 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" data-starting-style="" hidden="" id="base-ui-_R_17afanpfl7ibsnmivbH1_" aria-labelledby="base-ui-_R_17afanpfl7ibsnmivbH2_" role="region" style="--accordion-panel-height:auto;--accordion-panel-width:auto" data-slot="accordion-content" class="overflow-hidden text-sm"><div class="pt-0 pb-4 px-4"><div data-faq-answer="true" class="prose max-w-none text-muted-foreground"><div><p>No. The products are designed to work together, but you can start with whichever one solves your most pressing need and add the rest whenever you are ready.</p></div></div></div></div></div><div data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" data-slot="accordion-item" class="last:border-b-0 border-b roun
767ded-lg transition-colors border-border hover:bg-muted/50"><h3 data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" class="flex"><button type="button" data-value="item-0" data-orientation="vertical" data-hidden="" data-index="-1" tabindex="0" aria-disabled="false" aria-expanded="false" id="base-ui-_R_1nafanpfl7ibsnmivbH2_" data-slot="accordion-trigger" class="focus-visible:border-ring focus-visible:ring-ring/50 flex flex-1 cursor-pointer items-start justify-between gap-4 rounded-md transition-all outline-none focus-visible:ring-[3px] disabled:pointer-events-none disabled:opacity-50 [&amp;[data-panel-open]&gt;svg]:rotate-180 text-left text-lg font-medium py-5 px-4 hover:no-underline">How does Optise decide what to improve?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground pointer-events-none size-4 shrink-0 translate-y-0.5 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" data-starting-style="" hidden="" id="base-ui-_R_1nafanpfl7ibsnmivbH1_" aria-labelledby="base-ui-_R_1nafanpfl7ibsnmivbH2_" role="region" style="--accordion-panel-height:auto;--accordion-panel-width:auto" data-slot="accordion-content" class="overflow-hidden text-sm"><div class="pt-0 pb-4 px-4"><div data-faq-answer="true" class="prose max-w-none text-muted-foreground"><div><p>The Intelligence Engine analyses your website behaviour, SEO and AEO signals, social signals, and patterns from high-performing B2B websites to decide what to improve next, then prepares those changes for you to approve.</p></div></div></div></div></div><div data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" data-slot="accordion-item" class="last:border-b-0 border-b rounded-lg transition-colors border-border hover:bg-muted/50"><h3 data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" class="flex"><button type="button" data-value="item-0" data-orientation="vertical" data-hidden="" data-index="-1" tabindex="0" aria-disabled="false" aria-expanded="false" id="base-ui-_R_27afanpfl7ibsnmivbH2_" data-slot="accordion-trigger" class="focus-visible:border-ring focus-visible:ring-ring/50 flex flex-1 cursor-pointer items-start justify-between gap-4 rounded-md transition-all outline-none focus-visible:ring-[3px] disabled:pointer-events-none disabled:opacity-50 [&amp;[data-panel-open]&gt;svg]:rotate-180 text-left text-lg font-medium py-5 px-4 hover:no-underline">Can my team still make changes ourselves?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground pointer-events-none size-4 shrink-0 translate-y-0.5 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" data-starting-style="" hidden="" id="base-ui-_R_27afanpfl7ibsnmivbH1_" aria-labelledby="base-ui-_R_27afanpfl7ibsnmivbH2_" role="region" style="--accordion-panel-height:auto;--accordion-panel-width:auto" data-slot="accordion-content" class="overflow-hidden text-sm"><div class="pt-0 pb-4 px-4"><div data-faq-answer="true" class="prose max-w-none text-muted-foreground"><div><p>Yes. Optise recommends and can ship improvements for you, but you always decide what gets published. The CMS lets your team make edits and publish changes yourself at any time.</p></div></div></div></div></div><div data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" data-slot="accordion-item" class="last:border-b-0 border-b rounded-lg transition-colors border-border hover:bg-muted/50"><h3 data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" class="flex"><button type="button" data-value="item-0" data-orientation="vertical" data-hidden="" data-index="-1" tabindex="0" aria-disabled="false" aria-expanded="false" id="base-ui-_R_2nafanpfl7ibsnmivbH2_" data-slot="accordion-trigger" class="focus-visible:border-ring focus-visible:ring-ring/50 flex flex-1 cursor-pointer items-start justify-between gap-4 roun
767ded-md transition-all outline-none focus-visible:ring-[3px] disabled:pointer-events-none disabled:opacity-50 [&amp;[data-panel-open]&gt;svg]:rotate-180 text-left text-lg font-medium py-5 px-4 hover:no-underline">How quickly can I get started?<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down text-muted-foreground pointer-events-none size-4 shrink-0 translate-y-0.5 transition-transform duration-200" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg></button></h3><div data-orientation="vertical" data-hidden="" data-index="-1" data-closed="" data-starting-style="" hidden="" id="base-ui-_R_2nafanpfl7ibsnmivbH1_" aria-labelledby="base-ui-_R_2nafanpfl7ibsnmivbH2_" role="region" style="--accordion-panel-height:auto;--accordion-panel-width:auto" data-slot="accordion-content" class="overflow-hidden text-sm"><div class="pt-0 pb-4 px-4"><div data-faq-answer="true" class="prose max-w-none text-muted-foreground"><div><p>In minutes. You can sign up for free with no credit card, connect your website, and start seeing prioritised improvements the same day.</p></div></div></div></div></div></div></div></section><section id="one-platform-that-turns-your-website-into-your-best-channel" data-block="content" data-block-background-color="white" data-style="default" data-container-layout="full-width" data-content-width="default" class="py-24 md:py-32 bg-background relative overflow-hidden" style="background-image:url(https://platform.optise.com/storage/v1/object/public/cms-media/projects/optise/media/optise-decorative-cta-background.png);background-size:cover;background-position:center"><div class="container mx-auto px-6 relative z-10"><div class="text-center mx-auto max-w-3xl"><div class="mb-8"><h2 class="text-3xl md:text-4xl font-bold text-balance">One platform that turns your website into your best channel</h2></div><div class="prose prose-lg [&amp;_p]:leading-relaxed [&amp;_p]:mb-4 max-w-2xl mx-auto text-muted-foreground"><div><p>Free to start. 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Layered box-shadows produce a soft, diffuse halo that\n * intensifies on hover.\n */\n[data-slot=\"button\"][data-variant=\"default\"] {\n  box-shadow:\n    0 0 14px 1px oklch(0.691 0.198 22.892 / 0.22),\n    0 0 28px 4px oklch(0.691 0.198 22.892 / 0.12);\n}\n\n[data-slot=\"button\"][data-variant=\"default\"]:hover {\n  box-shadow:\n    0 0 20px 3px oklch(0.691 0.198 22.892 / 0.35),\n    0 0 40px 8px oklch(0.691 0.198 22.892 / 0.18);\n}\n\n/*\n * Dark coral mesh gradient — deep maroon radial fading to near-black.\n * Overrides the base layered mesh with a single radial so dark coral sections\n * feel intentional and brand-aligned. Text on this surface follows the\n * \"white headlines / white-or-coral small text on dark\" brand pairing.\n */\n.bg-gradient-mesh {\n  background:\n    radial-gradient(120% 80% at 80% 0%, oklch(0.42 0.13 25) 0%, oklch(0.30 0.10 25) 40%, #241F1F 100%);\n}\n\n/* Cool gradient — pale coral wash with a softer coral hot-spot on the right */\n.bg-gradient-cool {\n  background:\n    radial-gradient(40% 100% at 95% 50%, var(--coral-200), transparent 70%),\n    var(--coral-100);\n}\n\n/* Warm gradient — coral base with a soft pink highlight top-right and a deep maroon shadow bottom-left */\n.bg-gradient-warm {\n  background:\n    radial-gradient(50% 60% at 90% 10%, oklch(0.87 0.06 18 / 0.55), transparent 70%),\n    radial-gradient(40% 60% at 10% 90%, oklch(0.18 
7670.10 25 / 0.55), transparent 70%),\n    var(--primary);\n}\n\n.bg-gradient-mesh :is(h1, h2, h3, h4, h5, h6),\n.bg-gradient-mesh :is(h1, h2, h3, h4, h5, h6) * {\n  color: oklch(0.995 0.003 23); /* white */\n}\n\n.bg-gradient-mesh :is(p, li, a, small, span:not([class*=\"badge\"], [class*=\"button\"], [class*=\"btn\"])),\n.bg-gradient-mesh .text-muted-foreground,\n.bg-gradient-mesh .text-xs,\n.bg-gradient-mesh .text-sm,\n.bg-gradient-mesh .text-base {\n  color: oklch(0.995 0.003 23);\n  opacity: 0.92;\n}\n\n/* Warm coral gradient — white headlines and body text per brand pairing */\n.bg-gradient-warm :is(h1, h2, h3, h4, h5, h6),\n.bg-gradient-warm :is(h1, h2, h3, h4, h5, h6) * {\n  color: oklch(0.995 0.003 23);\n}\n\n.bg-gradient-warm :is(p, li, a, small, span:not([class*=\"badge\"], [class*=\"button\"], [class*=\"btn\"])),\n.bg-gradient-warm .text-muted-foreground,\n.bg-gradient-warm .text-xs,\n.bg-gradient-warm .text-sm,\n.bg-gradient-warm .text-base,\n.bg-gradient-warm [data-stat=\"value\"],\n.bg-gradient-warm [data-stat=\"label\"] {\n  color: oklch(0.995 0.003 23);\n  opacity: 0.92;\n}\n\n/* Primary CTA on coral: solid white pill with coral text */\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"default\"] {\n  background: oklch(1 0 0) !important;\n  color: var(--coral-900) !important;\n  border-color: transparent !important;\n}\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"default\"]:hover {\n  background: oklch(1 0 0 / 0.92) !important;\n}\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"default\"] * {\n  color: var(--coral-900);\n}\n\n/* Secondary / outline CTA on coral: translucent white with visible white border */\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"secondary\"],\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"outline\"],\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"outline-primary\"] {\n  background: oklch(1 0 0 / 0.15) !important;\n  color: oklch(1 0 0) !important;\n  border: 1px solid oklch(1 0 0 / 0.6) !important;\n}\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"secondary\"]:hover,\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"outline\"]:hover,\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"outline-primary\"]:hover {\n  background: oklch(1 0 0 / 0.25) !important;\n}\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"secondary\"] *,\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"outline\"] *,\n.bg-gradient-warm [data-slot=\"button\"][data-variant=\"outline-primary\"] * {\n  color: oklch(1 0 0);\n}\n\n.bg-gradient-mesh [data-slot=\"button\"],\n.bg-gradient-mesh [data-slot=\"button\"] * {\n  color: inherit;\n}\n\n/*\n * Apply the dark coral mesh gradient to the comparison block too.\n * Comparison's backgroundColor enum doesn't include gradient values, so it\n * stays as \"dark\" in seed data and we just swap the visual via CSS.\n */\nsection[data-block=\"comparison\"].bg-foreground {\n  background:\n    radial-gradient(120% 80% at 80% 0%, oklch(0.18 0.10 25) 0%, oklch(0.10 0.06 25) 40%, oklch(0.05 0.03 25) 100%);\n}\n\n/*\n * \"Not ideal if…\" X marks sit on translucent muted pills over the dark mesh,\n * where the mid-lightness --destructive red nearly matches the pill and the\n * mark disappears. On the dark mesh only, firm the badge tint and darken the\n * mark to Coral 900 (color cascades to the icon via currentColor) so it stays\n * legible. Scoped to .bg-foreground like the gradient rule above so light\n * comparison sections keep the default red. (The positive check uses --success.)\n */\nsection[data-block=\"comparison\"].bg-foreground [data-slot=\"comparison-marker\"][data-tone=\"negative\"] {\n  background-color: oklch(0.577 0.245 27.325 / 0.22);\n  color: var(--coral-900);\n}\n\n/* Hide colored border baked into hero video frames */\ndiv:has(\u003e video) {\n  background-image: none !important;\n  background-color: var(--background);\n}\n\nvideo {\n  clip-path: inset(3px round var(--radius));\n  box-shadow: none !important;\n}\n\n/* Dark mode */\n.dark, [data-theme='dark'] {\n  --primary: oklch(0.72 0.19 22.892);\n  --primary-foreground: oklch(0.145 0.01 23);\n\n  --background: oklch(0.14 0.01 23);\n  --foreground: oklch(0.95 0.005 23);\n\n  --card: oklch(0.17 0.01 23);\n  --card-foreground: oklch(0.95 0.005 23);\n\n  --popover: oklch(0.17 0.01 23);\n  --popover-foreground: oklch(0.95 0.005 23);\n\n  --muted: oklch(0.21 0.01 23);\n  --muted-foreground: oklch(0.70 0.02 23);\n\n  --accent: oklch(0.810 0.154 72.510);\n  --accent-foreground: oklch(0.985 0.005 23);\n\n  --secondary: oklch(0.20 0.01 23);\n  --secondary-foreground: oklch(0.985 0.005 23);\n\n  --border: oklch(1 0 0 / 10%);\n  --input: oklch(1 0 0 / 15%);\n  --ring: oklch(0.72 0.19 22.892);\n\n  /* Gradients — deep coral tones */\n  --gradient-warm-start: oklch(0.20 0.02 23);\n  --gradient-warm-end: oklch(0.15 0.03 13);
767\n  --gradient-cool-start: oklch(0.18 0.015 18);\n  --gradient-cool-end: oklch(0.14 0.025 23);\n  --gradient-mesh-accent: oklch(0.691 0.198 22.892 / 0.08);\n\n  /* Trust badges */\n  --trust-badge-bg: oklch(1 0 0 / 0.08);\n  --trust-badge-text: oklch(0.90 0 0);\n  --trust-badge-border: oklch(1 0 0 / 0.12);\n\n  /* Image glow */\n  --image-glow-color: oklch(0.691 0.198 22.892 / 0.15);\n}\n\n/*\n * Scale h2 closer to h1.\n * Tailwind utility classes win on specificity, so we use !important here.\n */\nh2 {\n  font-size: clamp(1.875rem, 4vw, 3.5rem) !important;\n  line-height: 1.1 !important;\n  letter-spacing: -0.02em;\n}\n\n/* Scale h3 to align with the larger h2 scale. */\nh3 {\n  font-size: clamp(1.5rem, 2.6vw, 2.25rem) !important;\n  line-height: 1.15 !important;\n  letter-spacing: -0.015em;\n}\n\n/*\n * Footer column titles stay compact regardless of the global h3 scale —\n * they're labels, not section headings.\n */\nfooter h3 {\n  font-size: 0.875rem !important;\n  line-height: 1.4 !important;\n  letter-spacing: 0.05em !important;\n}\n\n/* Oversized heading on the stats split layout (homepage \"Behind the scenes\") */\nsection[data-block=\"stats\"].bg-gradient-warm h2,\nsection[data-block=\"stats\"].bg-primary h2 {\n  font-size: clamp(48px, 6vw, 80px) !important;\n  line-height: 0.96 !important;\n  letter-spacing: -0.03em !important;\n  margin: 20px 0 !important;\n}\n\n/* Stack stat tiles vertically in the coral split layouts */\nsection[data-block=\"stats\"].bg-gradient-warm .grid.sm\\:grid-cols-2,\nsection[data-block=\"stats\"].bg-primary .grid.sm\\:grid-cols-2 {\n  grid-template-columns: 1fr !important;\n}\n\n/* Stat tile cards on coral — match the eyebrow's translucent white pill */\nsection[data-block=\"stats\"].bg-gradient-warm .grid.sm\\:grid-cols-2 \u003e div,\nsection[data-block=\"stats\"].bg-primary .grid.sm\\:grid-cols-2 \u003e div {\n  background: oklch(1 0 0 / 0.15) !important;\n  border: 1px solid oklch(1 0 0 / 0.25) !important;\n  box-shadow: none !important;\n  --tw-ring-shadow: 0 0 transparent !important;\n  --tw-ring-offset-shadow: 0 0 transparent !important;\n}\n\n/* Larger stat values + white label on the coral split tiles */\nsection[data-block=\"stats\"].bg-gradient-warm [data-stat=\"value\"],\nsection[data-block=\"stats\"].bg-primary .grid.sm\\:grid-cols-2 [data-stat=\"value\"] {\n  font-size: clamp(2.75rem, 5vw, 4.5rem) !important;\n  line-height: 1 !important;\n  color: oklch(1 0 0) !important;\n  letter-spacing: -0.02em;\n}\n\nsection[data-block=\"stats\"].bg-gradient-warm [data-stat=\"label\"],\nsection[data-block=\"stats\"].bg-primary .grid.sm\\:grid-cols-2 [data-stat=\"label\"] {\n  color: oklch(1 0 0) !important;\n  opacity: 0.92;\n}\n\n/* AEO Playbook page: cap hero cover image height */\n[data-page-slug=\"aeoplaybook\"] section[data-block=\"hero\"] [data-hero=\"feature-image\"] img {\n  max-height: 400px;\n  width: auto;\n  object-fit: contain;\n}\n\n/* Slower logo cloud marquee for Optise */\n.animate-marquee-left {\n  animation-duration: 60s;\n}\n\n.animate-marquee-right {\n  animation-duration: 60s;\n}\n\n/* Remove the default hero bottom border */\nsection[data-block=\"hero\"] {\n  border-bottom: none;\n}\n\n/*\n * Hero trust note and logo-cloud label fade muted text with opacity-75 /\n * opacity-60 utilities. Blended over the light background the result drops\n * to ~3.1:1 and ~2.4:1 — below the 4.5:1 WCAG AA minimum — so render them\n * solid; --muted-foreground itself passes at ~5:1.\n */\nsection[data-block=\"hero\"] .opacity-75,\nsection[data-block=\"hero\"] .opacity-60 {\n  opacity: 1;\n}\n\n/* Remove the bottom border on the site header */\nheader \u003e div {\n  border-bottom: none !important;\n}\n\n/* Shrink the in-hero logo cloud. Targets the logo tile via its [data-slot=\"logo\"]\n * hook as a descendant, so it hits both the marquee's original and cloned copies\n * regardless of the track's internal wrapping. */\nsection[data-block=\"hero\"] .animate-marquee-left [data-slot=\"logo\"],\nsection[data-block=\"hero\"] .animate-marquee-right [data-slot=\"logo\"] {\n  height: 36px;\n  width: 110px;\n}\n\n@media (min-width: 768px) {\n  section[data-block=\"hero\"] .animate-marquee-left [data-slot=\"logo\"],\n  section[data-block=\"hero\"] .animate-marquee-right [data-slot=\"logo\"] {\n    height: 48px;\n    width: 150px;\n  }\n}\n\n/*\n * Eyebrow / tagline pills.\n *\n * Both BlockHeader (features, archive, etc.) and ContentBlock render their\n * eyebrow with `data-block=\"tagline\"`, so a single selector covers both.\n * The pill colour adapts to its parent section background — the four\n * variants below match the brand guidelines for each surface.\n */\n[data-block=\"tagline\"] {\n  display: inline-block;\n  padding: 0.375rem 0.875rem;\n  border-radius: 9999px;\n  font-size: 0.75rem !important;\n  font-weight: 600 !important;\n  letter-spacing: 0.12em !important;\n  text-transform: uppercase;\n  line-height: 1 !important;\n  border: 1px solid transparent;\n  background: var(--coral-100);\n  color: var(--coral-900);\n  opacity: 1;\n  width: fit-content;\n}\n\n/* Centered block headers: keep the pill centered with its heading */\n.text-center [data-block=\"tagline\"],\n[data-block=\"tagline\"].block {\n  margin-left: auto;\n  margin-right: auto;\n}\n\n/* Gray surfaces — light coral fill, dark coral text */\n.bg-muted [data-block=\"tagline\"] {\n  background: var(--coral-100);\n  color: var(--coral-900);\n  border-color: transparent;\n}\n\n/* Warm gradient surfaces — translucent white pill on coral */\n.bg-gradient-warm [data-block=\"tagline\"] {\n  background: oklch(1 0 0 / 0.15);\n  color: oklch(1 0 0) !important;\n  border: 1px solid oklch(1 0 0 / 0.25);\n  opacity: 1 !important;\n}\n\n/* Cool gradient surfaces — solid cream pill stands out from the pink wash */\n.bg-gradient-cool [data-block=\"tagline\"] {\n  background: oklch(0.995 0.003 23);\n  color: var(--coral-900);\n  border-color: transparent;\n}\n\n/* Dark mesh surfaces — dark fill, coral border, light coral text */\n.bg-gradient-mesh [data-block=\"tagline\"] {\n  background: oklch(0 0 0 / 0.35);\n  color: var(--coral-100);\n  border-color: oklch(0.691 0.198 22.892 / 0.5);\n  backdrop-filter: blur(4px);\n}\n\n/* Coral primary surfaces — solid coral fill, white border, white text */\n.bg-primary [data-block=\"tagline\"] {\n  background: var(--primary);\n  color: var(--primary-foreground) !important;\n  border-color: oklch(1 0 0 / 0.6);\n  opacity: 1 !important;\n}\n\n/* Comparison block uses .bg-foreground but we render it as dark coral mesh */\nsection[data-block=\"comparison\"].bg-foreground [data-block=\"tagline\"] {\n  background: oklch(0 0 0 / 0.35);\n  color: var(--coral-100);\n  border-color: oklch(0.691 0.198 22.892 / 0.5);\n  backdrop-filter: blur(4px);\n}\n\n/*\n * Hero eyebrow — plain typographic label, NOT a pill.\n * Strips the global pill treatment so the hero's eyebrow reads as a quiet\n * uppercase prefix above the title (e.g. \"THE / Self-improving B2B…\").\n */\nsection[data-block=\"hero\"] [data-block=\"tagline\"] {\n  display: block;\n  padding: 0;\n  border: none;\n  background: transparent !important;\n  border-radius: 0;\n  color: var(--muted-foreground) !important;\n  font-size: 0.75rem !important;\n  letter-spacing: 0.2em !important;\n  backdrop-filter: none;\n}\n\n/* The muted hero eyebrow above assumes a light surface; on coral and dark hero\n   backgrounds it must go white, matching the breadcrumb line on subpages */\nsection[data-block=\"hero\"].bg-gradient-warm [data-block=\"tagline\"],\nsection[data-block=\"hero\"].bg-primary [data-block=\"tagline\"],\nsection[data-block=\"hero\"].bg-gradient-mesh [data-block=\"tagline\"] {\n  color: oklch(0.995 0.003 23) !important;\n  opacity: 0.92;\n}\n\n/*\n * H3 — slightly larger, fluid sizing across viewports.\n * Overrides component-level Tailwind text-* utilities so feature/process/team\n * card titles read with a bit more weight without touching every component.\n */\nh3 {\n  font-size: clamp(1.375rem, 1.1rem + 0.6vw, 2.25rem) !important;\n}\n\n/*\n * Stat labels — bump to base body size so the supporting copy under a stat\n * value reads as a normal sentence, not a caption.\n */\n[data-stat=\"label\"] {\n  font-size: 1rem !important;\n}\n\n/*\n * Coral glow halo + thin border on embedded videos in the dark mesh\n * Media block — matches the primary-button glow for visual consistency.\n * Targets the frame c
767ontainer (not the inner iframe) so the glow shows for\n * the click-to-load poster and the playing video alike, and isn't clipped by\n * the container's own overflow-hidden.\n */\nsection[data-block=\"media\"].bg-gradient-mesh .aspect-video {\n  border: 1px solid oklch(0.691 0.198 22.892 / 0.3);\n  box-shadow:\n    0 0 24px 2px oklch(0.691 0.198 22.892 / 0.2),\n    0 0 56px 10px oklch(0.691 0.198 22.892 / 0.12);\n}\n\n/*\n * Features cards (default style): inset the media area so the image sits\n * inside the card with visible padding on all sides, then round the image\n * corners to soften the look.\n */\nsection[data-block=\"features\"][data-style=\"default\"] [data-slot=\"card\"] \u003e .aspect-video {\n  padding: 1rem 1rem 0;\n}\nsection[data-block=\"features\"][data-style=\"default\"] [data-slot=\"card\"] \u003e .aspect-video \u003e * {\n  border-radius: 0.75rem;\n  overflow: hidden;\n}\n\n/* Remove drop shadow on showcase-layout feature images (homepage product section) */\nsection[data-block=\"features\"] .grid.md\\:grid-cols-5 \u003e div.shadow-2xl,\nsection[data-block=\"features\"] .grid.md\\:grid-cols-5 \u003e div[class*=\"shadow-2xl\"] {\n  box-shadow: none !important;\n}\n\n/* Tighten the gap between the card image and its title, and scale up the title. */\nsection[data-block=\"features\"][data-style=\"default\"] [data-slot=\"card\"] {\n  gap: 0.5rem !important;\n}\nsection[data-block=\"features\"][data-style=\"default\"] [data-slot=\"card-header\"] {\n  padding-top: 0.5rem !important;\n}\nsection[data-block=\"features\"][data-style=\"default\"] [data-slot=\"card-title\"] {\n  font-size: 1.5rem !important;\n  line-height: 1.25 !important;\n}\n\n/* Cap the AEO playbook cover image height, center it, tilt for depth */\nsection[data-block=\"content\"] img[src*=\"aeo-playbook\"] {\n  max-height: 300px;\n  width: auto;\n  object-fit: contain;\n  margin-left: auto;\n  margin-right: auto;\n  display: block;\n  transform: rotate(6deg);\n  transform-origin: center;\n  border-radius: 0.5rem;\n  box-shadow:\n    0 24px 48px -16px oklch(0.3138 0.1288 29.234 / 0.45),\n    0 8px 16px -8px oklch(0.3138 0.1288 29.234 / 0.25);\n}\n\n/* Customers page: \"See Success Stories\" is a heading-only section (the block\n   requires a body, so it carries an invisible one). Hide that body, drop the\n   heading's trailing margin, and bias the spacing so the heading hangs with\n   the story cards below it rather than with the hero above. Page-scoped so a\n   same-named section id on another page is unaffected. */\n[data-page-slug=\"customers\"] #success-stories .prose {\n  display: none;\n}\n[data-page-slug=\"customers\"] #success-stories div:has(\u003e h2) {\n  margin-bottom: 0;\n}\n[data-page-slug=\"customers\"] #success-stories {\n  padding-top: 2rem;\n}\n\n/* Customers hero: lift the trust logos closer to the subtitle on desktop\n   (mobile keeps the component default). */\n@media (min-width: 768px) {\n  [data-page-slug=\"customers\"] [data-hero=\"logo-cloud\"] {\n    margin-top: 2.5rem;\n  }\n}\n\n/*\n * The coral statement band on the compare pages centers its paragraph; keep\n * the centered measure readable. Typography inherits the sitewide scale.\n */\n[data-page-slug='compare'] .bg-primary .prose,\n[data-page-slug^='compare/'] .bg-primary .prose {\n  max-width: 34rem;\n}\n\n/*\n * Compare pages: the picker (landing) and first content (subpages) should\n * reach the fold — trim the immersive hero's block padding and the picker\n * header's margin. Composition only; type inherits the sitewide scale.\n */\n[data-page-slug='compare'] section[data-block='hero'][data-hero-layout='immersive'],\n[data-page-slug^='compare/'] section[data-block='hero'][data-hero-layout='immersive'] {\n  padding-top: 3rem;\n  padding-bottom: 2.75rem;\n}\n\n[data-page-slug='compare'] section[data-block='logo-cloud'],\n[data-page-slug^='compare/'] section[data-block='logo-cloud'] {\n  padding-top: 1.5rem;\n  padding-bottom: 1.5rem;\n}\n\n[data-page-slug='compare'] #pick-your-comparison {\n  padding-top: 3rem;\n}\n\n[data-page-slug='compare'] #pick-your-comparison [data-block='header'] {\n  margin-bottom: 2rem;\n}\n\n[data-page-slug^='compare/'] #at-a-glance {\n  padding-top: 4.5rem;\n}\n\n[data-page-slug^='compare/'] #at-a-glance [data-block='header'] {\n  margin-bottom: 2rem;\n}\n\n/*\n * Portfolio: the product screenshot (`sectionId: product-preview`) sits directly\n * under the hero, whose bottom padding already separates the two. Drop the block's\n * own top padding so the screenshot sits as far below the logo cloud as it sits\n * above the stats band.\n */\n[data-page-slug='portfolio'] #product-preview {\n  padding-top: 0;\n}\n\n/* Center event titles and cap their width so long titles wrap to balanced,\n   centered lines instead of stretching full-width. Combined with 
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