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1<!DOCTYPE html><html lang="en" class="dark"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" as="image" href="/images/hcd-logo-high-res-white.png"/><link rel="preload" as="image" href="/images/hcd-logo-high-res-white-mtn-only.png"/><link rel="stylesheet" href="/assets/styles-BRIMkIzL.css" data-precedence="default"/><title>Healthcare Marketing Case Studies | High Country Digital</title><meta property="og:site_name" content="High Country Digital"/><meta name="description" content="Healthcare marketing case studies from physical therapy, chiropractic, and acupuncture practices. Real results from conversion-focused website and growth work."/><meta property="og:title" content="Healthcare Marketing Case Studies | High Country Digital"/><meta property="og:description" content="Healthcare marketing case studies from physical therapy, chiropractic, and acupuncture practices. Real results from conversion-focused website and growth work."/><meta property="og:url" content="https://highcountrydigital.io/case-studies"/><meta property="og:type" content="website"/><meta property="og:image" content="https://highcountrydigital.io/images/hero/hero-poster.webp"/><meta property="og:image:alt" content="High Country Digital — healthcare growth marketing"/><meta property="og:image:width" content="1920"/><meta property="og:image:height" content="1080"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Healthcare Marketing Case Studies | High Country Digital"/><meta name="twitter:description" content="Healthcare marketing case studies from physical therapy, chiropractic, and acupuncture practices. Real results from conversion-focused website and growth work."/><meta name="twitter:image" content="https://highcountrydigital.io/images/hero/hero-poster.webp"/><meta name="twitter:image:alt" content="High Country Digital — healthcare growth marketing"/><link rel="modulepreload" href="/assets/index-DkFeIa_T.js"/><link rel="modulepreload" href="/assets/index-C3BGFqrl.js"/><link rel="modulepreload" href="/assets/CountUp-DkgwsWDE.js"/><link rel="modulepreload" href="/assets/FeaturedResult-QysgwOcX.js"/><link rel="modulepreload" href="/assets/FinalCtaSection-D2lXQ0IW.js"/><link rel="modulepreload" href="/assets/Showcase-G8M8FNdk.js"/><link rel="modulepreload" href="/assets/DeviceFrames-D11jraKf.js"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="manifest" href="/manifest.json"/><link rel="canonical" href="https://highcountrydigital.io/case-studies"/>
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Meta Ads</span></a></li><li class="hairline-t"><a class="group block py-5" href="/fractional-growth-partner"><span class="type-eyebrow text-graphite block">For multi-location &amp; multidisciplinary practices</span><span class="type-title group-hover:text-glow mt-2 block transition-colors duration-[400ms]">Fractional Growth Partner</span></a></li></ul><div class="hairline-t flex flex-col items-start gap-6 pt-10 sm:flex-row sm:items-center sm:gap-9"><a class="btn-pill-glow" href="/contact">Discuss your practice</a><a href="mailto:[email protected]" class="type-nav text-muted-foreground transition-colors duration-[400ms] hover:text-white">[email protected]</a></div></div></div></div><!--$--><main class="canvas-night"><section aria-labelledby="case-studies-title" class="canvas-night relative isolate overflow-hidden pt-[150px] pb-20 md:pt-[220px] md:pb-28"><div aria-hidden="true" class="contour-layer -z-10" style="--contour-opacity:0.045"></div><div class="mx-auto grid max-w-[1328px] gap-16 px-6 md:px-14 lg:grid-cols-12 lg:items-end lg:gap-20"><div class="rise-in lg:col-span-7"><h1 id="case-studies-title"><span class="type-eyebrow eyebrow-rule text-muted-foreground">Healthcare marketing case studies</span><span class="sr-only">: </span><span class="type-display mt-7 block">Real growth,<!-- --> <span class="text-glow">measured in patients.</span></span></h1><p class="type-lede text-muted-foreground mt-8 max-w-[640px]">Real growth outcomes from physical therapy, chiropractic, and acupuncture practices. We find the constraint in y
1our patient acquisition funnel, fix it with websites and paid media, and connect marketing spend to collected revenue. See how we helped practices fill their schedules and scale profitably.</p></div><ol class="lg:col-span-5"><li class="rise-in hairline-t last:hairline-b" style="--rise-delay:0ms"><a href="#thrive" class="group grid grid-cols-[minmax(0,1fr)_auto] items-end gap-x-6 py-6"><span><span class="type-eyebrow text-graphite block">Thrive</span><span class="type-body-small group-hover:text-glow mt-2 block text-white transition-colors duration-[400ms]">Website leads, year over year</span></span><span class="type-metric-sm"><span aria-hidden="true">12<span class="text-glow">×</span></span><span class="sr-only">12×</span></span></a></li><li class="rise-in hairline-t last:hairline-b" style="--rise-delay:90ms"><a href="#paom" class="group grid grid-cols-[minmax(0,1fr)_auto] items-end gap-x-6 py-6"><span><span class="type-eyebrow text-graphite block">Princeton Acupuncture</span><span class="type-body-small group-hover:text-glow mt-2 block text-white transition-colors duration-[400ms]">Cost per lead</span></span><span class="type-metric-sm"><span aria-hidden="true">−<!-- -->86<span class="text-glow">%</span></span><span class="sr-only">−86%</span></span></a></li></ol></div></section><section aria-label="Case studies" class="canvas-paper section"><div class="mx-auto flex max-w-[1328px] flex-col gap-24 px-6 md:gap-36 md:px-14"><article id="thrive" class="grid scroll-mt-32 gap-10 lg:grid-cols-12 lg:gap-16"><div class="rise-in lg:sticky lg:top-32 lg:col-span-7 lg:self-start"><div class="relative w-full artifact-stage aspect-[5/4] sm:aspect-[16/11]"><div aria-hidden="true" class="contour-layer -z-10" style="--contour-opacity:0.07"></div><figure class="device-browser absolute top-[10%] w-[78%] sm:top-[9%] sm:w-[74%] left-[5%] sm:left-[6%]"><div class="flex h-6 shrink-0 items-center gap-3 px-3 md:h-7" aria-hidden="true"><span class="flex gap-1.5"><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span></span><span class="hidden min-w-0 truncate text-[10px] tracking-[0.04em] opacity-60 sm:block">thrivespineandsportsrehab.com</span></div><img src="/images/work/thrive-home-desktop.webp" alt="The Thrive Spine &amp; Sports Rehab homepage we rebuilt: a therapist treating a patient under the headline &quot;All Your Rehab &amp; Recovery in One Place&quot;" width="1600" height="1000" loading="lazy" decoding="async" class="block h-auto w-full"/></figure><figure class="device-phone absolute bottom-[6%] w-[28%] sm:w-[23%] right-[6%] sm:right-[7%]"><img src="/images/work/thrive-home-mobile.webp" alt="The same Thrive homepage on a phone, with request-appointment and call buttons above the fold" width="600" height="1298" loading="lazy" decoding="async" class="block h-auto w-full"/></figure></div></div><div class="lg:col-span-5"><div class="rise-in"><p class="type-card-title">Thrive Spine &amp; Sports Rehab</p><p class="type-eyebrow text-paper-meta mt-4">Multi-disciplinary rehab<!-- --> · <!-- -->Website &amp; Growth</p><h3 class="type-title mt-3">Website leads up 12×</h3><p class="type-body mt-4 text-paper-body">A brand site with chat, Recovery Lounge booking on Mindbody, and closed-loop reporting from a non-cloud EHR to ads and CRM</p></div><dl class="mt-10"><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:0ms"><dt class="type-body-small text-paper-body">Website leads, year over year</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">12<span class="text-ember">×</span></span><span class="sr-only">12×</span></span></dd></div><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:90ms"><dt class="type-body-small text-paper-body">Monthly appointments since April 2023</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">+<!-- -->143<span class="text-ember">%</span></span><span class="sr-only">+143%</span></span></dd></div><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:180ms"><dt class="type-body-small text-paper-body">Google Ads conversion rate, up from 4.76%</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">~<!-- -->16<span class="text-ember">%</span></span><span class="sr-only">~16%</span></span></dd></div></dl><figure class="hairline-t rise-in mt-10 pt-8"><blockquote class="type-body text-paper-ink"><span aria-hidden="true" class="text-ember">“</span>Dan and his team are great - a lot of agencies or groups will make up data to justify what they are doing. Dan and his team are showing me real data in real time. I&#x27;ve experienced nothing but honesty and hard work. A+<span aria-hidden="true" class="text-ember">”</span></blockquote><figcaption class="mt-5 flex items-center gap-4"><img src="/images/people/aj-adamczyk.webp" alt="" width="160" height="160" loading="lazy" decoding="async" class="size-12 rounded-full object-cover"/>
1<span><span class="type-card-title block">AJ Adamczyk</span><span class="type-body-small block text-paper-body">Owner, Thrive Spine &amp; Sports Rehab</span></span></figcaption></figure><div class="mt-10"><a class="btn-ghost" href="/case-studies/thrive">Read the <!-- -->Thrive<!-- --> case study</a></div></div></article><article id="paom" class="grid scroll-mt-32 gap-10 lg:grid-cols-12 lg:gap-16"><div class="rise-in lg:sticky lg:top-32 lg:col-span-7 lg:self-start lg:order-2 lg:col-start-6"><div class="relative w-full artifact-stage aspect-[5/4] sm:aspect-[16/11]"><div aria-hidden="true" class="contour-layer -z-10" style="--contour-opacity:0.07"></div><figure class="device-browser absolute top-[10%] w-[78%] sm:top-[9%] sm:w-[74%] right-[5%] sm:right-[6%]"><div class="flex h-6 shrink-0 items-center gap-3 px-3 md:h-7" aria-hidden="true"><span class="flex gap-1.5"><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span></span><span class="hidden min-w-0 truncate text-[10px] tracking-[0.04em] opacity-60 sm:block">start.pa-om.com</span></div><img src="/images/work/paom-assessment-desktop.webp" alt="The Princeton Acupuncture digital back-pain assessment that replaced Meta instant forms: &quot;Find the root cause of your back pain&quot;" width="1600" height="1000" loading="lazy" decoding="async" class="block h-auto w-full"/></figure><figure class="device-phone absolute bottom-[6%] w-[28%] sm:w-[23%] left-[6%] sm:left-[7%]"><img src="/images/work/paom-assessment-mobile.webp" alt="The same assessment landing page on a phone, where most Meta traffic arrives" width="600" height="1298" loading="lazy" decoding="async" class="block h-auto w-full"/></figure></div></div><div class="lg:col-span-5 lg:order-1"><div class="rise-in"><p class="type-card-title">Princeton Acupuncture &amp; Oriental Medicine</p><p class="type-eyebrow text-paper-meta mt-4">Acupuncture practice<!-- --> · <!-- -->Paid Media</p><h3 class="type-title mt-3">CPL down 86%</h3><p class="type-body mt-4 text-paper-body">Instant forms replaced with a digital assessment, AI UGC creative, and a landing page rebuilt for completion</p></div><dl class="mt-10"><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:0ms"><dt class="type-body-small text-paper-body">Cost per lead after the redesign</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">−<!-- -->86<span class="text-ember">%</span></span><span class="sr-only">−86%</span></span></dd></div><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:90ms"><dt class="type-body-small text-paper-body">Average ROAS over six months</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">4.2<span class="text-ember">×</span></span><span class="sr-only">4.2×</span></span></dd></div><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:180ms"><dt class="type-body-small text-paper-body">First-month ROAS</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">9<span class="text-ember">:1</span></span><span class="sr-only">9:1</span></span></dd></div></dl><div class="mt-10"><a class="btn-ghost" href="/case-studies/paom">Read the <!-- -->Princeton Acupuncture<!-- --> case study</a></div></div></article></div></section><section id="book" aria-labelledby="final-cta-title" class="canvas-glow relative isolate flex min-h-[86svh] items-center justify-center overflow-hidden"><div aria-hidden="true" class="contour-layer -z-10" style="--contour-opacity:0.07"></div><div aria-hidden="true" class="grain-layer -z-10"></div><div class="rise-in measure relative z-10 px-6 py-32 text-center md:py-40"><p class="type-eyebrow eyebrow-rule text-muted-foreground mb-6">Start here</p><h2 id="final-cta-title" class="type-display">Clarity, then growth.</h2><p class="type-lede text-muted-foreground mt-6">We don’t make guarantees. We compile data to track progress toward your goals and execute the strategy to get there.</p><a class="btn-pill-glow mt-10" href="/contact">Discuss your practice</a></div></section></main>
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8fbq('init', '
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.