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multi-location & multidisciplinary practices</span><span class="type-title group-hover:text-glow mt-2 block transition-colors duration-[400ms]">Fractional Growth Partner</span></a></li></ul><div class="hairline-t flex flex-col items-start gap-6 pt-10 sm:flex-row sm:items-center sm:gap-9"><a class="btn-pill-glow" href="/contact">Discuss your practice</a><a href="mailto:[email protected]" class="type-nav text-muted-foreground transition-colors duration-[400ms] hover:text-white">[email protected]</a></div></div></div></div><!--$--><main class="canvas-night"><section aria-labelledby="case-studies-title" class="canvas-night relative isolate overflow-hidden pt-[150px] pb-20 md:pt-[220px] md:pb-28"><div aria-hidden="true" class="contour-layer -z-10" style="--contour-opacity:0.045"></div><div class="mx-auto grid max-w-[1328px] gap-16 px-6 md:px-14 lg:grid-cols-12 lg:items-end lg:gap-20"><div class="rise-in lg:col-span-7"><h1 id="case-studies-title"><span class="type-eyebrow eyebrow-rule text-muted-foreground">Healthcare marketing case studies</span><span class="sr-only">: </span><span class="type-display mt-7 block">Real growth,<!-- --> <span class="text-glow">measured in patients.</span></span></h1><p class="type-lede text-muted-foreground mt-8 max-w-[640px]">Real growth outcomes from physical therapy, chiropractic, and acupuncture practices. We find the constraint in y
1our patient acquisition funnel, fix it with websites and paid media, and connect marketing spend to collected revenue. See how we helped practices fill their schedules and scale profitably.</p></div><ol class="lg:col-span-5"><li class="rise-in hairline-t last:hairline-b" style="--rise-delay:0ms"><a href="#thrive" class="group grid grid-cols-[minmax(0,1fr)_auto] items-end gap-x-6 py-6"><span><span class="type-eyebrow text-graphite block">Thrive</span><span class="type-body-small group-hover:text-glow mt-2 block text-white transition-colors duration-[400ms]">Website leads, year over year</span></span><span class="type-metric-sm"><span aria-hidden="true">12<span class="text-glow">Ã</span></span><span class="sr-only">12Ã</span></span></a></li><li class="rise-in hairline-t last:hairline-b" style="--rise-delay:90ms"><a href="#paom" class="group grid grid-cols-[minmax(0,1fr)_auto] items-end gap-x-6 py-6"><span><span class="type-eyebrow text-graphite block">Princeton Acupuncture</span><span class="type-body-small group-hover:text-glow mt-2 block text-white transition-colors duration-[400ms]">Cost per lead</span></span><span class="type-metric-sm"><span aria-hidden="true">â<!-- -->86<span class="text-glow">%</span></span><span class="sr-only">â86%</span></span></a></li></ol></div></section><section aria-label="Case studies" class="canvas-paper section"><div class="mx-auto flex max-w-[1328px] flex-col gap-24 px-6 md:gap-36 md:px-14"><article id="thrive" class="grid scroll-mt-32 gap-10 lg:grid-cols-12 lg:gap-16"><div class="rise-in lg:sticky lg:top-32 lg:col-span-7 lg:self-start"><div class="relative w-full artifact-stage aspect-[5/4] sm:aspect-[16/11]"><div aria-hidden="true" class="contour-layer -z-10" style="--contour-opacity:0.07"></div><figure class="device-browser absolute top-[10%] w-[78%] sm:top-[9%] sm:w-[74%] left-[5%] sm:left-[6%]"><div class="flex h-6 shrink-0 items-center gap-3 px-3 md:h-7" aria-hidden="true"><span class="flex gap-1.5"><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span></span><span class="hidden min-w-0 truncate text-[10px] tracking-[0.04em] opacity-60 sm:block">thrivespineandsportsrehab.com</span></div><img src="/images/work/thrive-home-desktop.webp" alt="The Thrive Spine & Sports Rehab homepage we rebuilt: a therapist treating a patient under the headline "All Your Rehab & Recovery in One Place"" width="1600" height="1000" loading="lazy" decoding="async" class="block h-auto w-full"/></figure><figure class="device-phone absolute bottom-[6%] w-[28%] sm:w-[23%] right-[6%] sm:right-[7%]"><img src="/images/work/thrive-home-mobile.webp" alt="The same Thrive homepage on a phone, with request-appointment and call buttons above the fold" width="600" height="1298" loading="lazy" decoding="async" class="block h-auto w-full"/></figure></div></div><div class="lg:col-span-5"><div class="rise-in"><p class="type-card-title">Thrive Spine & Sports Rehab</p><p class="type-eyebrow text-paper-meta mt-4">Multi-disciplinary rehab<!-- --> · <!-- -->Website & Growth</p><h3 class="type-title mt-3">Website leads up 12Ã</h3><p class="type-body mt-4 text-paper-body">A brand site with chat, Recovery Lounge booking on Mindbody, and closed-loop reporting from a non-cloud EHR to ads and CRM</p></div><dl class="mt-10"><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:0ms"><dt class="type-body-small text-paper-body">Website leads, year over year</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">12<span class="text-ember">Ã</span></span><span class="sr-only">12Ã</span></span></dd></div><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:90ms"><dt class="type-body-small text-paper-body">Monthly appointments since April 2023</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">+<!-- -->143<span class="text-ember">%</span></span><span class="sr-only">+143%</span></span></dd></div><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:180ms"><dt class="type-body-small text-paper-body">Google Ads conversion rate, up from 4.76%</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">~<!-- -->16<span class="text-ember">%</span></span><span class="sr-only">~16%</span></span></dd></div></dl><figure class="hairline-t rise-in mt-10 pt-8"><blockquote class="type-body text-paper-ink"><span aria-hidden="true" class="text-ember">â</span>Dan and his team are great - a lot of agencies or groups will make up data to justify what they are doing. Dan and his team are showing me real data in real time. I've experienced nothing but honesty and hard work. A+<span aria-hidden="true" class="text-ember">â</span></blockquote><figcaption class="mt-5 flex items-center gap-4"><img src="/images/people/aj-adamczyk.webp" alt="" width="160" height="160" loading="lazy" decoding="async" class="size-12 rounded-full object-cover"/>
1<span><span class="type-card-title block">AJ Adamczyk</span><span class="type-body-small block text-paper-body">Owner, Thrive Spine & Sports Rehab</span></span></figcaption></figure><div class="mt-10"><a class="btn-ghost" href="/case-studies/thrive">Read the <!-- -->Thrive<!-- --> case study</a></div></div></article><article id="paom" class="grid scroll-mt-32 gap-10 lg:grid-cols-12 lg:gap-16"><div class="rise-in lg:sticky lg:top-32 lg:col-span-7 lg:self-start lg:order-2 lg:col-start-6"><div class="relative w-full artifact-stage aspect-[5/4] sm:aspect-[16/11]"><div aria-hidden="true" class="contour-layer -z-10" style="--contour-opacity:0.07"></div><figure class="device-browser absolute top-[10%] w-[78%] sm:top-[9%] sm:w-[74%] right-[5%] sm:right-[6%]"><div class="flex h-6 shrink-0 items-center gap-3 px-3 md:h-7" aria-hidden="true"><span class="flex gap-1.5"><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span><span class="size-1.5 rounded-full bg-current opacity-30 md:size-2"></span></span><span class="hidden min-w-0 truncate text-[10px] tracking-[0.04em] opacity-60 sm:block">start.pa-om.com</span></div><img src="/images/work/paom-assessment-desktop.webp" alt="The Princeton Acupuncture digital back-pain assessment that replaced Meta instant forms: "Find the root cause of your back pain"" width="1600" height="1000" loading="lazy" decoding="async" class="block h-auto w-full"/></figure><figure class="device-phone absolute bottom-[6%] w-[28%] sm:w-[23%] left-[6%] sm:left-[7%]"><img src="/images/work/paom-assessment-mobile.webp" alt="The same assessment landing page on a phone, where most Meta traffic arrives" width="600" height="1298" loading="lazy" decoding="async" class="block h-auto w-full"/></figure></div></div><div class="lg:col-span-5 lg:order-1"><div class="rise-in"><p class="type-card-title">Princeton Acupuncture & Oriental Medicine</p><p class="type-eyebrow text-paper-meta mt-4">Acupuncture practice<!-- --> · <!-- -->Paid Media</p><h3 class="type-title mt-3">CPL down 86%</h3><p class="type-body mt-4 text-paper-body">Instant forms replaced with a digital assessment, AI UGC creative, and a landing page rebuilt for completion</p></div><dl class="mt-10"><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:0ms"><dt class="type-body-small text-paper-body">Cost per lead after the redesign</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">â<!-- -->86<span class="text-ember">%</span></span><span class="sr-only">â86%</span></span></dd></div><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:90ms"><dt class="type-body-small text-paper-body">Average ROAS over six months</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">4.2<span class="text-ember">Ã</span></span><span class="sr-only">4.2Ã</span></span></dd></div><div class="hairline-t rise-in flex flex-row-reverse items-baseline justify-end gap-6 py-5" style="--rise-delay:180ms"><dt class="type-body-small text-paper-body">First-month ROAS</dt><dd class="type-metric-sm w-[128px] shrink-0 md:w-[148px]"><span><span aria-hidden="true">9<span class="text-ember">:1</span></span><span class="sr-only">9:1</span></span></dd></div></dl><div class="mt-10"><a class="btn-ghost" href="/case-studies/paom">Read the <!-- -->Princeton Acupuncture<!-- --> case study</a></div></div></article></div></section><section id="book" aria-labelledby="final-cta-title" class="canvas-glow relative isolate flex min-h-[86svh] items-center justify-center overflow-hidden"><div aria-hidden="true" class="contour-layer -z-10" style="--contour-opacity:0.07"></div><div aria-hidden="true" class="grain-layer -z-10"></div><div class="rise-in measure relative z-10 px-6 py-32 text-center md:py-40"><p class="type-eyebrow eyebrow-rule text-muted-foreground mb-6">Start here</p><h2 id="final-cta-title" class="type-display">Clarity, then growth.</h2><p class="type-lede text-muted-foreground mt-6">We donât make guarantees. We compile data to track progress toward your goals and execute the strategy to get there.</p><a class="btn-pill-glow mt-10" href="/contact">Discuss your practice</a></div></section></main>
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9<script type="module" async="" src="/assets/index-DkFeIa_T.js"></script>
9<script>document.currentScript.remove();/*$tsr-stream-boundary*/</script>
9</body></html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.