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454      <h1 itemprop="headline name">
455        Stakeholder Mapping: How to Map Your Stakeholders
456      </h1>
457
458      <meta itemprop="datePublished" content="2013-02-01">
459      <meta itemprop="dateModified" content="2026-07-30">
460
461      <p class="small text-body-secondary">
462        By
463        <span
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467          <a href="/authors/founder-tam-m.php" itemprop="url">
468            <span itemprop="name">Tam M.</span>
469          </a>
470        </span>
471        | reviewed 30/07/2026
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489              height="302"
490              title="Four-step stakeholder mapping process: Engage, Identify, Plan and Analyse"
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497              data-image-caption="The four-step stakeholder mapping process: identify, analyse, plan and engage.">
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499
500          <figcaption>
501            Stakeholder mapping is a continuous process of
502            <a href="/stakeholder-definition.php">identifying</a>,
503            <a href="/stakeholder-analysis.php">analysing</a>,
504            <a href="/stakeholder-planning.php">planning for</a> and
505            <a href="/stakeholder-engagement.php">engaging</a> stakeholders.
506          </figcaption>
507        </figure>
508
509
510<p>
511  <strong>Stakeholder mapping</strong> helps you identify the people,
512  groups and organisations that can influence your project or will be
513  affected by it. You then assess what matters to them, how much
514  influence they have and how you should work with them.
515</p>
516
517<p>
518  This guide shows you how to map stakeholders in four steps: identify
519  them, analyse them, plan how to work with them and put your plan into
520  action. You will also find worked examples, mapping methods and
521  downloadable templates.
522</p>
523
524        <nav
525          class="border rounded bg-body-tertiary p-3 my-4"
526          aria-label="Page contents">
527          <strong>On this page</strong>
528          <ul class="mb-0 mt-2">
529            <li>
530              <a href="#definition">What stakeholder mapping means</a>
531            </li>
532            <li>
533              <a href="#mapping-vs-analysis">
534                Stakeholder mapping versus stakeholder analysis
535              </a>
536            </li>
537            <li>
538              <a href="#benefits">Why stakeholder mapping matters</a>
539            </li>
540            <li>
541              <a href="#process">The four-step mapping process</a>
542            </li>
543            <li>
544              <a href="#methods">Stakeholder mapping methods</a>
545            </li>
546            <li>
547              <a href="#example">A worked example</a>
548            </li>
549            <li>
550              <a href="#templates">Templates and tools</a>
551            </li>
552          </ul>
553        </nav>
554
555        <span class="anchor" id="definition"></span>
556
557 <p>
558  Stakeholder mapping shows you who can influence your project and who
559  the project will affect. It helps the team spot risks, understand
560  relationships and build support.
561</p>
562
563        <p>
564          Whether you are running a large programme or a small change
565          initiative, stakeholder mapping helps you answer three critical
566          questions:
567          <strong>Who matters most?</strong>
568          <strong>What do they care about?</strong>
569          <strong>How should we engage with them?</strong>
570        </p>
571
572        <h2 id="mapping-vs-analysis">
573          Stakeholder mapping versus stakeholder analysis
574        </h2>
575
576        <p>
577          Stakeholder mapping is the broader process of identifying, analysing,
578          planning for and engaging stakeholders. Stakeholder analysis is one
579          stage within that process: it examines characteristics such as power,
580          interest, influence, attitude, impact and urgency.
581        </p>
582
583        <p>
584          Use this stakeholder mapping guide for the complete process. When you
585          are ready to assess and prioritise individual people or groups, use
586          the detailed
587          <a href="/stakeholder-analysis.php">stakeholder analysis guide</a>.
588        </p>
589
590        <h2 id="benefits">Why stakeholder mapping matters</h2>
591
592        <p>
593          Stakeholder mapping helps a project team decide where to focus its
594          attention, anticipate support or resistance, and tailor communication
595          to different needs. It also reduces dependence on informal knowledge
596          held by individual team members.
597        </p>
598
599      <h3>Poor stakeholder engagement is a project risk</h3>
600
601<p>
602  Project teams usually log and review schedule, cost and technical
603  risks. They often overlook stakeholder risks.
604</p>
605
606<p>
607  Poor engagement can cause opposition, delay decisions and lead to
608  expensive changes later in the project. At
609  <a href="/stakeholder-management-case-studies.php">
610    Casement Park
611  </a>,
612  weak early engagement with local residents was followed by a judicial
613  review, a complete redesign, significant delays and development costs
614  that more than doubled.
615</p>
616<p>
617  Ignoring stakeholders does not make them neutral. Our
618  <a href="/stakeholder-management-case-studies.php">
619    stakeholder management case studies
620  </a>
621  show how failing to understand people's concerns, build relationships
622  and involve the right people can delay decisions, increase resistance
623  and put projects at risk. Map stakeholders early so you can spot
624  problems, build support and act before they become harder to solve.
625</p>
626
627        <div class="border-start border-4 border-success bg-body-tertiary p-3 my-4">
628          <strong>New to the subject?</strong>
629          Read
630          <a href="/stakeholder-definition.php">
631            what a stakeholder is and how to identify stakeholders
632          </a>.
633        </div>
634
635        <p>
636          Stakeholder mapping and
637          <a href="/stakeholder-engagement.php">stakeholder engagement</a>
638          support effective project delivery. “Effectively engage with
639          stakeholders” is one of the 12 principles in the seventh edition of
640          the
641          <cite>
642            <a href="#pmbok">
643              Project Management Body of Knowledge (PMBOK Guide)
644            </a>
645          </cite>.
646        </p>
647
648        <blockquote class="blockquote border-start border-4 ps-3">
649          <p>
650            Identifying, analyzing, and proactively engaging with stakeholders
651            from the start to the end of the project helps to enable success.
652          </p>
653          <footer class="blockquote-footer">
654            <cite>
655              <a href="#pmbok">PMBOK Guide, 7th edition, page 33</a>
656            </cite>
657          </footer>
658        </blockquote>
659
660        <h3>Why a structured process works</h3>
661
662        <p>
663          Many teams believe they already know their stakeholders. In reality,
664          this knowledge is often incomplete and held by individuals rather
665          than shared across the project team.
666        </p>
667
668        <p>A structured process creates a shared understanding of:</p>
669
670        <ul>
671          <li>Who has influence and decision-making power.</li>
672          <li>Who will be affected by the project or change.</li>
673          <li>Where resistance or conflicting interests may emerge.</li>
674          <li>Who can support decisions and implementation.</li>
675          <li>How engagement should change during the project.</li>
676        </ul>
677
678        <p>
679          See the
680          <a href="/stakeholder-management-case-studies.php">
681            stakeholder management case studies
682          </a>
683          for examples of what can happen when important interests and
684          relationships are missed.
685        </p>
686
687        <h2 id="process">Stakeholder mapping in four steps</h2>
688
689<p>
690  The four steps form a continuous cycle. Stakeholders change, projects
691  evolve and engagement must adapt. Review the map at key decision
692  points and whenever the project environment changes.
693</p>
694
695<h3>
696  1.
697  <a href="/stakeholder-definition.php">
698    Identify your stakeholders
699  </a>
700</h3>
701
702<p>
703  Make a first list of everyone who can influence the project or will
704  be affected by it.
705</p>
706
707<p>
708  List everyone first. Prioritise them later.
709</p>
710
711<h3>
712  2.
713  <a href="/stakeholder-analysis.php">
714    Analyse and prioritise stakeholders
715  </a>
716</h3>
717
718<p>
719  Assess their power, interest, influence, impact, attitude, urgency
720  and legitimacy. Choose the factors that will help you make a
721  decision.
722</p>
723
724<p>
725  Your analysis will show who needs close attention, regular
726  consultation, reassurance or support.
727</p>
728
729<h3>
730  3.
731  <a href="/stakeholder-planning.php">
732    Plan communication and engagement
733  </a>
734</h3>
735
736<p>
737  Decide what each priority stakeholder needs to know and what you need
738  from them. Name the person who will manage the relationship. Choose
739  the best communication channel and agree how often to use it.
740</p>
741
742<p>
743  Good communication does not mean sending more messages. Give the
744  right people the right information at the right time and in the right
745  format.
746</p>
747
748<h3>
749  4.
750  <a href="/stakeholder-engagement.php">
751    Engage and review
752  </a>
753</h3>
754
755<p>
756  Follow the plan. Listen to stakeholders, ask for their views, answer
757  their concerns and manage expectations. Record important decisions
758  and update the map when their influence, interests or attitudes
759  change.
760</p>
761
762<div class="border rounded p-3 my-4">
763  <strong>Remember:</strong>
764  stakeholder mapping is not a one-off workshop output. Review it
765  throughout the project.
766</div>
767
768        <h2 id="methods">Which stakeholder mapping method should you use?</h2>
769
770<p>
771  Different methods answer different questions. Choose the method that
772  will help you make a decision.
773</p>
774
775        <div class="table-responsive">
776          <table class="table table-striped table-bordered align-middle">
777            <thead>
778              <tr>
779                <th scope="col">Method</th>
780                <th scope="col">Best used for</th>
781                <th scope="col">Detailed guide</th>
782              </tr>
783            </thead>
784            <tbody>
785              <tr>
786                <td>Power and interest matrix</td>
787                <td>Prioritising attention and engagement effort</td>
788                <td>
789                  <a href="/stakeholder-analysis.php">
790                    Stakeholder analysis
791                  </a>
792                </td>
793              </tr>
794              <tr>
795                <td>Stakeholder matrices</td>
796                <td>
797                  Comparing power, interest, influence, impact or attitude
798                </td>
799                <td>
800                  <a href="/stakeholder-matrix.php">
801                    Stakeholder matrix examples
802                  </a>
803                </td>
804              </tr>
805              <tr>
806                <td>Stakeholder salience model</td>
807                <td>Assessing power, legitimacy and urgency</td>
808                <td>
809                  <a href="/stakeholder-analysis/stakeholder-salience.php">
810                    Stakeholder salience
811                  </a>
812                </td>
813              </tr>
814              <tr>
815                <td>Attitude mapping</td>
816                <td>Understanding support, opposition and likely behaviour</td>
817                <td>
818                  <a href="/stakeholder-mapping-attitude.php">
819                    Stakeholder attitude mapping
820                  </a>
821                </td>
822              </tr>
823              <tr>
824                <td>Stakeholder mind map</td>
825                <td>Identifying stakeholder groups and relationships</td>
826                <td>
827                  <a href="/stakeholder-mindmap.php">
828                    Stakeholder mind map
829                  </a>
830                </td>
831              </tr>
832            </tbody>
833          </table>
834        </div>
835
836        <h2 id="example">A simple stakeholder mapping example</h2>
837
838        <p>
839          Imagine a project implementing a new customer relationship management
840          system. The sales director has high influence because they control
841          sales-process decisions and high interest because the system affects
842          their team directly.
843        </p>
844
845        <p>
846          The project team might therefore:
847        </p>
848
849        <ul>
850          <li>Involve the sales director in requirements decisions.</li>
851          <li>Agree the measures of success for the sales team.</li>
852          <li>Provide regular progress and risk updates.</li>
853          <li>Consult them before changing sales processes.</li>
854          <li>Ask them to sponsor adoption within the department.</li>
855        </ul>
856
857        <p>
858          This example shows the complete sequence: identify the stakeholder,
859          analyse their position, plan the relationship and carry out the
860          engagement.
861        </p>
862
863        <p>
864          See a more detailed
865          <a href="/stakeholder-analysis/stakeholder-analysis-example.php">
866            stakeholder analysis example
867          </a>.
868        </p>
869
870        <h2 id="templates">Stakeholder mapping templates and tools</h2>
871
872<p>
873  Use these guides and templates to create your stakeholder register,
874  stakeholder map and engagement plan.
875</p>
876
877        <div class="row g-3 my-3">
878
879          <div class="col-md-6">
880            <div class="border rounded h-100 p-3">
881              <h3 class="h5">
882                <a href="/stakeholder-management-templates.php">
883                  Stakeholder management templates
884                </a>
885              </h3>
886<p class="mb-0">
887  Find stakeholder maps, registers, worked examples, communication
888  plans and engagement plans.
889</p>
890            </div>
891          </div>
892
893          <div class="col-md-6">
894            <div class="border rounded h-100 p-3">
895              <h3 class="h5">
896                <a href="/stakeholder-matrix.php">
897                  Stakeholder matrix examples
898                </a>
899              </h3>
900              <p class="mb-0">
901                Compare the main stakeholder matrices and choose the dimensions
902                that best support your decision.
903              </p>
904            </div>
905          </div>
906
907          <div class="col-md-6">
908            <div class="border rounded h-100 p-3">
909              <h3 class="h5">
910                <a href="/stakeholder-analysis/stakeholder-salience.php">
911                  Stakeholder salience
912                </a>
913              </h3>
914              <p class="mb-0">
915                Learn how to assess stakeholders using power, legitimacy and
916                urgency.
917              </p>
918            </div>
919          </div>
920
921          <div class="col-md-6">
922            <div class="border rounded h-100 p-3">
923              <h3 class="h5">
924                <a href="/stakeholder-engagement-guides.php">
925                  Stakeholder engagement guides
926                </a>
927              </h3>
928              <p class="mb-0">
929                Plan communication, consultation and involvement for different
930                stakeholder groups.
931              </p>
932            </div>
933          </div>
934
935        </div>
936
937<h2>Choose your next stakeholder mapping guide</h2>
938
939        <ul>
940          <li>
941            <a href="/stakeholder-definition.php">
942              What is a stakeholder?
943            </a>
944          </li>
945          <li>
946            <a href="/stakeholder-analysis.php">
947              How to conduct stakeholder analysis
948            </a>
949          </li>
950          <li>
951            <a href="/stakeholder-matrix.php">
952              Stakeholder matrix methods and examples
953            </a>
954          </li>
955          <li>
956            <a href="/stakeholder-engagement.php">
957              What stakeholder engagement means
958            </a>
959          </li>
960          <li>
961            <a href="/stakeholder-planning.php">
962              How to plan stakeholder communication
963            </a>
964          </li>
965          <li>
966            <a href="/principles-stakeholder-management.php">
967              Principles of stakeholder management
968            </a>
969          </li>
970        </ul>
971
972        <h2>Other popular project management resources</h2>
973
974        <ul>
975          <li>
976            <a href="/risk/register-common-project-risks.php">
977              20 common project risks and example risk register
978            </a>
979          </li>
980          <li>
981            <a href="/project-templates/project-management-templates.php">
982              Free project management templates
983            </a>
984          </li>
985          <li>
986            <a href="/plan-project/example-work-breakdown-structures.php">
987              Work breakdown structure examples
988            </a>
989          </li>
990        </ul>
991
992        <h2>References</h2>
993
994        <span class="anchor" id="pmbok"></span>
995
996        <p>
997          Project Management Institute. (2021).
998          <em>
999            A guide to the Project Management Body of Knowledge
1000            (PMBOK Guide)
1001          </em>
1002          (7th ed.). Project Management Institute.
1003        </p>
1004
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1155    style="
1156        width:44px;
1157        height:44px;
1158        border:none;
1159        border-radius:50%;
1160        background:rgba(0,0,0,.75);
1161        z-index:1056;
1162    ">
1163    <span class="btn-close btn-close-white m-0"></span>
1164</button>
1165
1166        <img
1167          id="imageLightboxImage"
1168          src=""
1169          class="img-fluid rounded"
1170          alt="">
1171
1172        <div
1173          id="imageLightboxCaption"
1174          class="bg-dark text-white p-3 rounded-bottom">
1175        </div>
1176
1177      </div>
1178    </div>
1179  </div>
1180</div>
1181<script type="165958d4fdab435f3790042f-text/javascript">
1182document.addEventListener('DOMContentLoaded', function () {
1183  const lightbox = document.getElementById('imageLightbox');
1184  const lightboxImage = document.getElementById('imageLightboxImage');
1185  const lightboxCaption = document.getElementById('imageLightboxCaption');
1186
1187  if (!lightbox || !lightboxImage || !lightboxCaption) {
1188    return;
1189  }
1190
1191  lightbox.addEventListener('show.bs.modal', function (event) {
1192    const clickedImage = event.relatedTarget;
1193
1194    if (!clickedImage || clickedImage.tagName !== 'IMG') {
1195      return;
1196    }
1197
1198    lightboxImage.src = clickedImage.currentSrc || clickedImage.src;
1199    lightboxImage.alt = clickedImage.alt || '';
1200
1201    const caption = clickedImage.dataset.imageCaption || '';
1202    lightboxCaption.textContent = caption;
1203    lightboxCaption.hidden = caption === '';
1204  });
1205
1206  lightbox.addEventListener('hidden.bs.modal', function () {
1207    lightboxImage.src = '';
1208    lightboxImage.alt = '';
1209    lightboxCaption.textContent = '';
1210    lightboxCaption.hidden = false;
1211  });
1212
1213  document.querySelectorAll('.lightbox-image').forEach(function (image) {
1214    image.addEventListener('keydown', function (event) {
1215      if (event.key === 'Enter' || event.key === ' ') {
1216        event.preventDefault();
1217        image.click();
1218      }
1219    });
1220  });
1221});
1222</script>
vendor: 146 bytes, lines 1222-1223
1222
1223  <script src="/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js" data-cf-settings="165958d4fdab435f3790042f-|49" defer></script>
1223<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v31edd6df95cf4e85bb4c19e7a9bdbcba1788362987495" integrity="sha512-iIg7k2xntmwu6/uSb5tpc/hySgZc4eoL31yB29W6tJFo2akwjPWcEqnCEdJvGexCL0KEQwVYv5BlowfhVz26hg==" data-cf-beacon='{"version":"2024.11.0","token":"df6d7c705775471194109fce3503422e","r":1,"spa":2}' crossorigin="anonymous"></script>
1223
1224</body>
1225</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.