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445 itemscope 446 itemtype="https://schema.org/ImageObject"> 447 <meta 448 itemprop="url" 449 content="https://www.stakeholdermap.com/stakeholder-mapping-steps.jpg"> 450 <meta itemprop="width" content="300"> 451 <meta itemprop="height" content="302"> 452 </div> 453 454 <h1 itemprop="headline name"> 455 Stakeholder Mapping: How to Map Your Stakeholders 456 </h1> 457 458 <meta itemprop="datePublished" content="2013-02-01"> 459 <meta itemprop="dateModified" content="2026-07-30"> 460 461 <p class="small text-body-secondary"> 462 By
463 <span 464 itemprop="author" 465 itemscope 466 itemtype="https://schema.org/Person"> 467 <a href="/authors/founder-tam-m.php" itemprop="url"> 468 <span itemprop="name">Tam M.</span> 469 </a> 470 </span> 471 | reviewed 30/07/2026 472 </p> 473 474 <div itemprop="articleBody"> 475 476 <figure class="text-center my-4"> 477 <picture class="embed" data-target="#m-8966d" id="8966d"> 478 <source 479 srcset="/stakeholder-mapping-steps.webp" 480 type="image/webp"> 481 <source 482 srcset="/stakeholder-mapping-steps.jpg" 483 type="image/jpeg"> 484 <img 485 src="/stakeholder-mapping-steps.jpg" 486 alt="A circular stakeholder mapping process divided into four stages: Engage, Identify, Plan and Analyse." 487 class="img-fluid lightbox-image" 488 width="300" 489 height="302" 490 title="Four-step stakeholder mapping process: Engage, Identify, Plan and Analyse" 491 fetchpriority="high" 492 decoding="async" 493 role="button" 494 tabindex="0" 495 data-bs-toggle="modal" 496 data-bs-target="#imageLightbox" 497 data-image-caption="The four-step stakeholder mapping process: identify, analyse, plan and engage."> 498 </picture> 499 500 <figcaption> 501 Stakeholder mapping is a continuous process of 502 <a href="/stakeholder-definition.php">identifying</a>, 503 <a href="/stakeholder-analysis.php">analysing</a>, 504 <a href="/stakeholder-planning.php">planning for</a> and 505 <a href="/stakeholder-engagement.php">engaging</a> stakeholders. 506 </figcaption> 507 </figure> 508 509 510<p> 511 <strong>Stakeholder mapping</strong> helps you identify the people, 512 groups and organisations that can influence your project or will be 513 affected by it. You then assess what matters to them, how much 514 influence they have and how you should work with them. 515</p> 516 517<p> 518 This guide shows you how to map stakeholders in four steps: identify 519 them, analyse them, plan how to work with them and put your plan into 520 action. You will also find worked examples, mapping methods and 521 downloadable templates. 522</p> 523 524 <nav 525 class="border rounded bg-body-tertiary p-3 my-4" 526 aria-label="Page contents"> 527 <strong>On this page</strong> 528 <ul class="mb-0 mt-2"> 529 <li> 530 <a href="#definition">What stakeholder mapping means</a> 531 </li> 532 <li> 533 <a href="#mapping-vs-analysis"> 534 Stakeholder mapping versus stakeholder analysis 535 </a> 536 </li> 537 <li> 538 <a href="#benefits">Why stakeholder mapping matters</a> 539 </li> 540 <li> 541 <a href="#process">The four-step mapping process</a> 542 </li> 543 <li> 544 <a href="#methods">Stakeholder mapping methods</a> 545 </li> 546 <li> 547 <a href="#example">A worked example</a> 548 </li> 549 <li> 550 <a href="#templates">Templates and tools</a> 551 </li> 552 </ul> 553 </nav> 554 555 <span class="anchor" id="definition"></span> 556 557 <p> 558 Stakeholder mapping shows you who can influence your project and who 559 the project will affect. It helps the team spot risks, understand 560 relationships and build support. 561</p> 562 563 <p> 564 Whether you are running a large programme or a small change 565 initiative, stakeholder mapping helps you answer three critical 566 questions: 567 <strong>Who matters most?</strong> 568 <strong>What do they care about?</strong> 569 <strong>How should we engage with them?</strong> 570 </p> 571 572 <h2 id="mapping-vs-analysis"> 573 Stakeholder mapping versus stakeholder analysis 574 </h2> 575 576 <p> 577 Stakeholder mapping is the broader process of identifying, analysing, 578 planning for and engaging stakeholders. Stakeholder analysis is one 579 stage within that process: it examines characteristics such as power, 580 interest, influence, attitude, impact and urgency. 581 </p> 582 583 <p> 584 Use this stakeholder mapping guide for the complete process. When you 585 are ready to assess and prioritise individual people or groups, use
586 the detailed 587 <a href="/stakeholder-analysis.php">stakeholder analysis guide</a>. 588 </p> 589 590 <h2 id="benefits">Why stakeholder mapping matters</h2> 591 592 <p> 593 Stakeholder mapping helps a project team decide where to focus its 594 attention, anticipate support or resistance, and tailor communication 595 to different needs. It also reduces dependence on informal knowledge 596 held by individual team members. 597 </p> 598 599 <h3>Poor stakeholder engagement is a project risk</h3> 600 601<p> 602 Project teams usually log and review schedule, cost and technical 603 risks. They often overlook stakeholder risks. 604</p> 605 606<p> 607 Poor engagement can cause opposition, delay decisions and lead to 608 expensive changes later in the project. At 609 <a href="/stakeholder-management-case-studies.php"> 610 Casement Park 611 </a>, 612 weak early engagement with local residents was followed by a judicial 613 review, a complete redesign, significant delays and development costs 614 that more than doubled. 615</p> 616<p> 617 Ignoring stakeholders does not make them neutral. Our 618 <a href="/stakeholder-management-case-studies.php"> 619 stakeholder management case studies 620 </a> 621 show how failing to understand people's concerns, build relationships 622 and involve the right people can delay decisions, increase resistance 623 and put projects at risk. Map stakeholders early so you can spot
624 problems, build support and act before they become harder to solve. 625</p> 626 627 <div class="border-start border-4 border-success bg-body-tertiary p-3 my-4"> 628 <strong>New to the subject?</strong> 629 Read 630 <a href="/stakeholder-definition.php"> 631 what a stakeholder is and how to identify stakeholders 632 </a>. 633 </div> 634 635 <p> 636 Stakeholder mapping and 637 <a href="/stakeholder-engagement.php">stakeholder engagement</a> 638 support effective project delivery. âEffectively engage with 639 stakeholdersâ is one of the 12 principles in the seventh edition of 640 the 641 <cite> 642 <a href="#pmbok"> 643 Project Management Body of Knowledge (PMBOK Guide) 644 </a> 645 </cite>. 646 </p> 647 648 <blockquote class="blockquote border-start border-4 ps-3"> 649 <p> 650 Identifying, analyzing, and proactively engaging with stakeholders 651 from the start to the end of the project helps to enable success. 652 </p> 653 <footer class="blockquote-footer"> 654 <cite> 655 <a href="#pmbok">PMBOK Guide, 7th edition, page 33</a> 656 </cite> 657 </footer> 658 </blockquote> 659 660 <h3>Why a structured process works</h3> 661 662 <p> 663 Many teams believe they already know their stakeholders. In reality, 664 this knowledge is often incomplete and held by individuals rather 665 than shared across the project team. 666 </p> 667 668 <p>A structured process creates a shared understanding of:</p> 669 670 <ul> 671 <li>Who has influence and decision-making power.</li> 672 <li>Who will be affected by the project or change.</li> 673 <li>Where resistance or conflicting interests may emerge.</li> 674 <li>Who can support decisions and implementation.</li> 675 <li>How engagement should change during the project.</li> 676 </ul> 677 678 <p> 679 See the 680 <a href="/stakeholder-management-case-studies.php"> 681 stakeholder management case studies 682 </a> 683 for examples of what can happen when important interests and 684 relationships are missed. 685 </p> 686 687 <h2 id="process">Stakeholder mapping in four steps</h2> 688 689<p> 690 The four steps form a continuous cycle. Stakeholders change, projects 691 evolve and engagement must adapt. Review the map at key decision 692 points and whenever the project environment changes. 693</p> 694 695<h3> 696 1. 697 <a href="/stakeholder-definition.php"> 698 Identify your stakeholders 699 </a> 700</h3> 701 702<p> 703 Make a first list of everyone who can influence the project or will 704 be affected by it. 705</p> 706 707<p> 708 List everyone first. Prioritise them later. 709</p> 710 711<h3> 712 2. 713 <a href="/stakeholder-analysis.php"> 714 Analyse and prioritise stakeholders 715 </a> 716</h3> 717 718<p> 719 Assess their power, interest, influence, impact, attitude, urgency 720 and legitimacy. Choose the factors that will help you make a 721 decision. 722</p> 723 724<p> 725 Your analysis will show who needs close attention, regular 726 consultation, reassurance or support. 727</p> 728 729<h3> 730 3. 731 <a href="/stakeholder-planning.php"> 732 Plan communication and engagement 733 </a> 734</h3> 735 736<p> 737 Decide what each priority stakeholder needs to know and what you need 738 from them. Name the person who will manage the relationship. Choose 739 the best communication channel and agree how often to use it. 740</p> 741 742<p> 743 Good communication does not mean sending more messages. Give the 744 right people the right information at the right time and in the right 745 format. 746</p> 747 748<h3> 749 4. 750 <a href="/stakeholder-engagement.php"> 751 Engage and review 752 </a> 753</h3> 754 755<p> 756 Follow the plan. Listen to stakeholders, ask for their views, answer 757 their concerns and manage expectations. Record important decisions 758 and update the map when their influence, interests or attitudes 759 change. 760</p> 761 762<div class="border rounded p-3 my-4"> 763 <strong>Remember:</strong> 764 stakeholder mapping is not a one-off workshop output. Review it 765 throughout the project. 766</div> 767 768 <h2 id="methods">Which stakeholder mapping method should you use?</h2> 769 770<p> 771 Different methods answer different questions. Choose the method that 772 will help you make a decision. 773</p> 774 775 <div class="table-responsive"> 776 <table class="table table-striped table-bordered align-middle"> 777 <thead> 778 <tr> 779 <th scope="col">Method</th> 780 <th scope="col">Best used for</th> 781 <th scope="col">Detailed guide</th> 782 </tr> 783 </thead> 784 <tbody> 785 <tr> 786 <td>Power and interest matrix</td> 787 <td>Prioritising attention and engagement effort</td> 788 <td> 789 <a href="/stakeholder-analysis.php"> 790 Stakeholder analysis 791 </a> 792 </td> 793 </tr> 794 <tr> 795 <td>Stakeholder matrices</td> 796 <td> 797 Comparing power, interest, influence, impact or attitude 798 </td> 799 <td> 800 <a href="/stakeholder-matrix.php"> 801 Stakeholder matrix examples 802 </a> 803 </td> 804 </tr> 805 <tr> 806 <td>Stakeholder salience model</td> 807 <td>Assessing power, legitimacy and urgency</td> 808 <td> 809 <a href="/stakeholder-analysis/stakeholder-salience.php"> 810 Stakeholder salience 811 </a> 812 </td> 813 </tr> 814 <tr> 815 <td>Attitude mapping</td> 816 <td>Understanding support, opposition and likely behaviour</td> 817 <td> 818 <a href="/stakeholder-mapping-attitude.php"> 819 Stakeholder attitude mapping 820 </a> 821 </td> 822 </tr> 823 <tr> 824 <td>Stakeholder mind map</td> 825 <td>Identifying stakeholder groups and relationships</td> 826 <td> 827 <a href="/stakeholder-mindmap.php"> 828 Stakeholder mind map 829 </a> 830 </td> 831 </tr> 832 </tbody> 833 </table> 834 </div> 835 836 <h2 id="example">A simple stakeholder mapping example</h2> 837 838 <p> 839 Imagine a project implementing a new customer relationship management 840 system. The sales director has high influence because they control 841 sales-process decisions and high interest because the system affects 842 their team directly. 843 </p> 844 845 <p> 846 The project team might therefore: 847 </p> 848 849 <ul> 850 <li>Involve the sales director in requirements decisions.</li> 851 <li>Agree the measures of success for the sales team.</li> 852 <li>Provide regular progress and risk updates.</li> 853 <li>Consult them before changing sales processes.</li> 854 <li>Ask them to sponsor adoption within the department.</li> 855 </ul> 856 857 <p> 858 This example shows the complete sequence: identify the stakeholder, 859 analyse their position, plan the relationship and carry out the 860 engagement. 861 </p> 862 863 <p> 864 See a more detailed 865 <a href="/stakeholder-analysis/stakeholder-analysis-example.php"> 866 stakeholder analysis example 867 </a>. 868 </p> 869 870 <h2 id="templates">Stakeholder mapping templates and tools</h2> 871 872<p> 873 Use these guides and templates to create your stakeholder register, 874 stakeholder map and engagement plan. 875</p> 876 877 <div class="row g-3 my-3"> 878 879 <div class="col-md-6"> 880 <div class="border rounded h-100 p-3"> 881 <h3 class="h5"> 882 <a href="/stakeholder-management-templates.php"> 883 Stakeholder management templates 884 </a> 885 </h3> 886<p class="mb-0"> 887 Find stakeholder maps, registers, worked examples, communication 888 plans and engagement plans. 889</p> 890 </div> 891 </div> 892 893 <div class="col-md-6"> 894 <div class="border rounded h-100 p-3"> 895 <h3 class="h5"> 896 <a href="/stakeholder-matrix.php"> 897 Stakeholder matrix examples 898 </a> 899 </h3> 900 <p class="mb-0"> 901 Compare the main stakeholder matrices and choose the dimensions 902 that best support your decision. 903 </p> 904 </div> 905 </div> 906 907 <div class="col-md-6"> 908 <div class="border rounded h-100 p-3"> 909 <h3 class="h5"> 910 <a href="/stakeholder-analysis/stakeholder-salience.php"> 911 Stakeholder salience 912 </a> 913 </h3> 914 <p class="mb-0"> 915 Learn how to assess stakeholders using power, legitimacy and 916 urgency. 917 </p> 918 </div> 919 </div> 920 921 <div class="col-md-6"> 922 <div class="border rounded h-100 p-3"> 923 <h3 class="h5"> 924 <a href="/stakeholder-engagement-guides.php"> 925 Stakeholder engagement guides 926 </a> 927 </h3> 928 <p class="mb-0"> 929 Plan communication, consultation and involvement for different 930 stakeholder groups. 931 </p> 932 </div> 933 </div> 934 935 </div> 936 937<h2>Choose your next stakeholder mapping guide</h2> 938 939 <ul> 940 <li> 941 <a href="/stakeholder-definition.php"> 942 What is a stakeholder? 943 </a> 944 </li> 945 <li> 946 <a href="/stakeholder-analysis.php"> 947 How to conduct stakeholder analysis 948 </a> 949 </li> 950 <li> 951 <a href="/stakeholder-matrix.php"> 952 Stakeholder matrix methods and examples 953 </a> 954 </li> 955 <li> 956 <a href="/stakeholder-engagement.php"> 957 What stakeholder engagement means 958 </a> 959 </li> 960 <li> 961 <a href="/stakeholder-planning.php"> 962 How to plan stakeholder communication 963 </a> 964 </li> 965 <li> 966 <a href="/principles-stakeholder-management.php"> 967 Principles of stakeholder management 968 </a> 969 </li> 970 </ul> 971 972 <h2>Other popular project management resources</h2> 973 974 <ul> 975 <li> 976 <a href="/risk/register-common-project-risks.php"> 977 20 common project risks and example risk register 978 </a> 979 </li> 980 <li> 981 <a href="/project-templates/project-management-templates.php"> 982 Free project management templates 983 </a> 984 </li> 985 <li> 986 <a href="/plan-project/example-work-breakdown-structures.php"> 987 Work breakdown structure examples 988 </a> 989 </li> 990 </ul> 991 992 <h2>References</h2> 993
994 <span class="anchor" id="pmbok"></span> 995 996 <p> 997 Project Management Institute. (2021). 998 <em> 999 A guide to the Project Management Body of Knowledge 1000 (PMBOK Guide) 1001 </em> 1002 (7th ed.). Project Management Institute. 1003 </p> 1004 1005 </div> 1006 1007 <div 1008 itemprop="publisher" 1009 itemscope 1010 itemtype="https://schema.org/Organization"> 1011 <meta itemprop="name" content="stakeholdermap.com"> 1012 <meta itemprop="url" content="https://www.stakeholdermap.com"> 1013 1014 <div 1015 itemprop="logo" 1016 itemscope 1017 itemtype="https://schema.org/ImageObject"> 1018 <meta 1019 itemprop="url" 1020 content="https://www.stakeholdermap.com/images/stakeholdermap-logo.jpg"> 1021 </div> 1022 </div> 1023 1024 </article> 1025 1026 </div> 1027</main> 1028 1029<div></div></div><!-- END articleBody--> 1030<div class="row"> 1031<div class="col-xs-12"> 1032<div itemscope="" itemtype="https://schema.org/Organization"> 1033<meta itemprop="publisher"> 1034<meta itemprop="name" content="stakeholdermap.com"> 1035<meta itemprop="url" content="https://www.stakeholdermap.com"> 1036<meta itemprop="logo" content="https://www.stakeholdermap.com/images/stakeholdermap-logo.jpg"> 1037</div></div></div> 1038</div><!-- END itemscope itemtype="https://schema.org/Article"--> 1039<div class="d-none d-lg-block"> 1040<div class="a2a_kit a2a_kit_size_32 a2a_default_style"> 1041<a class="a2a_dd" href="https://www.addtoany.com/share"></a> 1042<a class="a2a_button_facebook"></a> 1043<a class="a2a_button_email"></a> 1044<a class="a2a_button_reddit"></a> 1045<a class="a2a_button_pinterest"></a> 1046<a class="a2a_button_linkedin"></a> 1047<a class="a2a_button_x"></a> 1048</div> 1049<!--
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vendor: 146 bytes, lines 1222-1223
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1223<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v31edd6df95cf4e85bb4c19e7a9bdbcba1788362987495" integrity="sha512-iIg7k2xntmwu6/uSb5tpc/hySgZc4eoL31yB29W6tJFo2akwjPWcEqnCEdJvGexCL0KEQwVYv5BlowfhVz26hg==" data-cf-beacon='{"version":"2024.11.0","token":"df6d7c705775471194109fce3503422e","r":1,"spa":2}' crossorigin="anonymous"></script>
1223 1224</body> 1225</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.