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30    <title>Francisco Leon de Vivero: Shopify SEO Lead | SEOFrancisco</title>
31    <meta name="description" content="Learn about Francisco Leon de Vivero, former Shopify SEO lead, Growing Search VP and 15+ year SEO expert across enterprise, ecommerce and AI search.">
32    <meta name="author" content="Francisco Leon de Vivero">
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46    <meta property="og:title" content="Francisco Leon de Vivero: Shopify SEO Lead | SEOFrancisco">
47    <meta property="og:description" content="Learn about Francisco Leon de Vivero, former Shopify SEO lead, Growing Search VP and 15+ year SEO expert across enterprise, ecommerce and AI search.">
48    <meta property="og:type" content="website">
49    <meta property="og:url" content="https://seofrancisco.com/about/">
50    <meta property="og:site_name" content="SEO Francisco">
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52    <meta property="og:image:alt" content="Francisco Leon de Vivero profile image">
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56    <meta name="twitter:title" content="Francisco Leon de Vivero: Shopify SEO Lead | SEOFrancisco">
57    <meta name="twitter:description" content="Learn about Francisco Leon de Vivero, former Shopify SEO lead, Growing Search VP and 15+ year SEO expert across enterprise, ecommerce and AI search.">
58    <meta name="twitter:image" content="https://seofrancisco.com/assets/images/portrait-john-mueller.jpg">
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94    <header class="site-header">
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99  <div class="container site-header__inner">
100    <a class="brandmark" href="/">
101      <span class="brandmark__logo">
102        <picture><source type="image/webp" srcset="/assets/optimized/MN2EZX_ii3-48.webp 48w, /assets/optimized/MN2EZX_ii3-84.webp 84w, /assets/optimized/MN2EZX_ii3-130.webp 130w" sizes="48px"><img src="/assets/optimized/MN2EZX_ii3-48.png" alt="SEO Francisco logo" loading="eager" decoding="async" width="130" height="130" srcset="/assets/optimized/MN2EZX_ii3-48.png 48w, /assets/optimized/MN2EZX_ii3-84.png 84w, /assets/optimized/MN2EZX_ii3-130.png 130w" sizes="48px"></picture>
103      </span>
104      <span class="brandmark__copy">
105        <strong>Francisco Leon de Vivero</strong>
106        <span>Toronto, Ontario, Canada</span>
107      </span>
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120        <li class="site-nav__item site-nav__item--has-children site-nav__item--has-mega">
121          <a class="site-nav__link" href="/services/">
122            Services
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124            <span class="site-nav__caret" aria-hidden="true">+</span>
125            
126          </a>
127          
128          <div class="site-nav__mega" role="group" aria-label="Services services">
129            
130            <div class="site-nav__mega-column">
131              <p class="site-nav__mega-title">Strategy &amp; foundation</p>
132              <ul class="site-nav__mega-list">
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135                  <a class="site-nav__sublink" href="/toronto-seo-consultant/">Toronto SEO Consultant</a>
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139                  <a class="site-nav__sublink" href="/enterprise-seo/">Enterprise SEO</a>
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143                  <a class="site-nav__sublink" href="/technical-seo-advisory/">Technical SEO Advisory</a>
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147                  <a class="site-nav__sublink" href="/seo-audit/">SEO Audit</a>
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151                  <a class="site-nav__sublink" href="/ai-seo-audit/">AI SEO Audit</a>
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155                  <a class="site-nav__sublink" href="/seo-migration/">SEO Migration</a>
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162              <p class="site-nav__mega-title">Markets &amp; platforms</p>
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166                  <a class="site-nav__sublink" href="/international-seo/">International SEO</a>
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170                  <a class="site-nav__sublink" href="/multilingual-seo/">Multilingual SEO</a>
171                </li>
172                
173                <li>
174                  <a class="site-nav__sublink" href="/shopify-seo/">Shopify SEO</a>
175                </li>
176                
177                <li>
178                  <a class="site-nav__sublink" href="/ecommerce-seo/">Ecommerce SEO</a>
179                </li>
180                
181                <li>
182                  <a class="site-nav__sublink" href="/seo-for-startups/">SEO for Startups</a>
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188            <div class="site-nav__mega-column">
189              <p class="site-nav__mega-title">Growth programs</p>
190              <ul class="site-nav__mega-list">
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193                  <a class="site-nav__sublink" href="/ai-seo/">AI SEO</a>
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197                  <a class="site-nav__sublink" href="/content-marketing/">Content Marketing</a>
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201                  <a class="site-nav__sublink" href="/link-building/">Link Building</a>
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205                  <a class="site-nav__sublink" href="/youtube-seo/">YouTube SEO</a>
206                </li>
207                
208                <li>
209                  <a class="site-nav__sublink" href="/online-reputation-management/">Online Reputation Management</a>
210                </li>
211                
212                <li>
213                  <a class="site-nav__sublink" href="/growth-accelerator-team/">Growth Accelerator Team</a>
214                </li>
215                
216              </ul>
217            </div>
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221        </li>
222        
223        <li class="site-nav__item site-nav__item--has-children site-nav__item--has-mega">
224          <a class="site-nav__link" href="/industries/">
225            Industries
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227            <span class="site-nav__caret" aria-hidden="true">+</span>
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234              <p class="site-nav__mega-title">Core Industries</p>
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238                  <a class="site-nav__sublink" href="/industries/healthcare-seo-industry/">Healthcare &amp; Medical</a>
239                </li>
240                
241                <li>
242                  <a class="site-nav__sublink" href="/industries/legal-seo-industry/">Legal &amp; Law Firms</a>
243                </li>
244                
245                <li>
246                  <a class="site-nav__sublink" href="/industries/finance-seo-industry/">Finance &amp; Fintech</a>
247                </li>
248                
249                <li>
250                  <a class="site-nav__sublink" href="/industries/insurance-seo-industry/">Insurance</a>
251                </li>
252                
253                <li>
254                  <a class="site-nav__sublink" href="/industries/real-estate-seo-industry/">Real Estate</a>
255                </li>
256                
257              </ul>
258            </div>
259            
260            <div class="site-nav__mega-column">
261              <p class="site-nav__mega-title">Growth Verticals</p>
262              <ul class="site-nav__mega-list">
263                
264                <li>
265                  <a class="site-nav__sublink" href="/industries/ecommerce-seo-industry/">E-commerce &amp; DTC</a>
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267                
268                <li>
269                  <a class="site-nav__sublink" href="/industries/travel-seo-industry/">Travel &amp; Hospitality</a>
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273                  <a class="site-nav__sublink" href="/industries/automotive-seo-industry/">Automotive</a>
274                </li>
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276                <li>
277                  <a class="site-nav__sublink" href="/industries/ai-seo-industry/">AI &amp; Technology</a>
278                </li>
279                
280                <li>
281                  <a class="site-nav__sublink" href="/industries/crypto-seo-industry/">Crypto &amp; Web3</a>
282                </li>
283                
284              </ul>
285            </div>
286            
287            <div class="site-nav__mega-column">
288              <p class="site-nav__mega-title">Specialized</p>
289              <ul class="site-nav__mega-list">
290                
291                <li>
292                  <a class="site-nav__sublink" href="/industries/gaming-seo-industry/">Gaming &amp; iGaming</a>
293                </li>
294                
295                <li>
296                  <a class="site-nav__sublink" href="/industries/adult-seo-industry/">Adult Entertainment</a>
297                </li>
298                
299                <li>
300                  <a class="site-nav__sublink" href="/industries/industrial-b2b-seo-industry/">Industrial &amp; B2B</a>
301                </li>
302                
303                <li>
304                  <a class="site-nav__sublink" href="/industries/">All Industries →</a>
305                </li>
306                
307              </ul>
308            </div>
309            
310            <div class="site-nav__mega-column">
311              <p class="site-nav__mega-title">LLM Ranking Factors</p>
312              <ul class="site-nav__mega-list">
313                
314                <li>
315                  <a class="site-nav__sublink" href="/llm-ranking-factors/">All LLM Ranking Factors →</a>
316                </li>
317                
318                <li>
319                  <a class="site-nav__sublink" href="/llm-ranking-factors/ecommerce/">Ecommerce</a>
320                </li>
321                
322                <li>
323                  <a class="site-nav__sublink" href="/llm-ranking-factors/gambling-casino/">Gambling / Casino</a>
324                </li>
325                
326                <li>
327                  <a class="site-nav__sublink" href="/llm-ranking-factors/legal-services-for-businesses/">Legal services for businesses</a>
328                </li>
329                
330              </ul>
331            </div>
332            
333          </div>
334          
335        </li>
336        
337        <li class="site-nav__item site-nav__item--has-children site-nav__item--has-mega">
338          <a class="site-nav__link" href="/case-studies/">
339            Case Studies
340            
341            <span class="site-nav__caret" aria-hidden="true">+</span>
342            
343          </a>
344          
345          <div class="site-nav__mega" role="group" aria-label="Case Studies services">
346            
347            <div class="site-nav__mega-column">
348              <p class="site-nav__mega-title">Legal &amp; Healthcare</p>
349              <ul class="site-nav__mega-list">
350                
351                <li>
352                  <a class="site-nav__sublink" href="/case-studies/legal-seo/">Legal Industry SEO</a>
353                </li>
354                
355                <li>
356                  <a class="site-nav__sublink" href="/case-studies/healthcare-seo/">Healthcare &amp; Medical SEO</a>
357                </li>
358                
359                <li>
360                  <a class="site-nav__sublink" href="/case-studies/dental-clinic-seo/">Dental Clinic SEO</a>
361                </li>
362                
363              </ul>
364            </div>
365            
366            <div class="site-nav__mega-column">
367              <p class="site-nav__mega-title">E-commerce &amp; Consumer</p>
368              <ul class="site-nav__mega-list">
369                
370                <li>
371                  <a class="site-nav__sublink" href="/case-studies/beauty-ecommerce-seo/">Beauty Ecommerce SEO</a>
372                </li>
373                
374                <li>
375                  <a class="site-nav__sublink" href="/case-studies/food-beverage-dtc-seo/">Food &amp; Beverage DTC</a>
376                </li>
377                
378                <li>
379                  <a class="site-nav__sublink" href="/case-studies/home-improvement-seo/">Home Improvement Retail</a>
380                </li>
381                
382                <li>
383                  <a class="site-nav__sublink" href="/case-studies/real-estate-seo/">Real Estate SEO</a>
384                </li>
385                
386                <li>
387                  <a class="site-nav__sublink" href="/case-studies/gaming-seo/">Gaming Industry SEO</a>
388                </li>
389                
390                <li>
391                  <a class="site-nav__sublink" href="/case-studies/crypto-seo/">Crypto Exchange SEO</a>
392                </li>
393                
394                <li>
395                  <a class="site-nav__sublink" href="/case-studies/casino-poker-seo/">Casino &amp; Poker SEO</a>
396                </li>
397                
398              </ul>
399            </div>
400            
401            <div class="site-nav__mega-column">
402              <p class="site-nav__mega-title">Technical &amp; Specialized</p>
403              <ul class="site-nav__mega-list">
404                
405                <li>
406                  <a class="site-nav__sublink" href="/case-studies/penalty-recovery/">Penalty Recovery</a>
407                </li>
408                
409                <li>
410                  <a class="site-nav__sublink" href="/case-studies/site-migration-seo/">Site Migration SEO</a>
411                </li>
412                
413                <li>
414                  <a class="site-nav__sublink" href="/case-studies/schema-markup-seo/">Schema Markup SEO</a>
415                </li>
416                
417                <li>
418                  <a class="site-nav__sublink" href="/case-studies/google-business-profile/">Google Business Profile</a>
419                </li>
420                
421                <li>
422                  <a class="site-nav__sublink" href="/case-studies/geo-ai-seo-citations/">GEO &amp; AI SEO Citations</a>
423                </li>
424                
425                <li>
426                  <a class="site-nav__sublink" href="/case-studies/ai-overviews-optimization/">AI Overviews Optimization</a>
427                </li>
428                
429                <li>
430                  <a class="site-nav__sublink" href="/case-studies/">View All Case Studies →</a>
431                </li>
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433              </ul>
434            </div>
435            
436          </div>
437          
438        </li>
439        
440        <li class="site-nav__item">
441          <a class="site-nav__link" href="/tools/">
442            Tools
443            
444          </a>
445          
446        </li>
447        
448        <li class="site-nav__item site-nav__item--has-children">
449          <a class="site-nav__link" href="/blog/">
450            Blog
451            
452            <span class="site-nav__caret" aria-hidden="true">+</span>
453            
454          </a>
455          
456          <ul class="site-nav__sublist">
457            
458            <li>
459              <a class="site-nav__sublink" href="/blogs/news/">News</a>
460            </li>
461            
462            <li>
463              <a class="site-nav__sublink" href="/blogs/youtube/">YouTube</a>
464            </li>
465            
466          </ul>
467          
468        </li>
469        
470        <li class="site-nav__item">
471          <a class="site-nav__link is-active" href="/about/">
472            About
473            
474          </a>
475          
476        </li>
477        
478        <li class="site-nav__item">
479          <a class="site-nav__link" href="/contact/">
480            Contact
481            
482          </a>
483          
484        </li>
485        
486      </ul>
487      <a class="button button--primary site-nav__cta" href="/consultation/#cal-inline-embed">Book $200 Consultation</a>
488      <a class="site-nav__link site-nav__language" href="/es/about/" hreflang="es">
489        
490          <span class="site-nav__language-flag site-nav__language-flag--es" aria-hidden="true"></span>
491          <span>Español</span>
492        
493      </a>
494    </nav>
495  </div>
496</header>
497
498    <main id="main-content">
499      
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518
519<section class="page-hero page-hero--with-bg" style="background-image: url('/assets/images/hero-about.webp')">
520  <div class="container">
521    <nav class="breadcrumbs" aria-label="Breadcrumb">
522      <a href="/">Home</a>
523      <span>/</span>
524      
525      <span aria-current="page">About Francisco</span>
526    </nav>
527    <p class="eyebrow">Profile</p>
528    <h1>About Francisco</h1>
529    
530    <p class="page-hero__lede">Meet the VP of Growth at Growing Search and former Head of Global SEO Framework at Shopify. 15+ years across enterprise, ecommerce, international search, speaking, and awards judging.</p>
531    
532    
533  </div>
534</section>
535
536<section class="section section-soft">
537  <div class="container profile-shell">
538    <div class="profile-card profile-card--image">
539      <picture><source type="image/webp" srcset="/assets/optimized/pT25Cuku5p-360.webp 360w, /assets/optimized/pT25Cuku5p-720.webp 720w, /assets/optimized/pT25Cuku5p-960.webp 960w" sizes="(max-width: 63.99rem) 92vw, 520px"><img src="/assets/optimized/pT25Cuku5p-360.jpeg" alt="Francisco Leon de Vivero at an industry conference" loading="lazy" decoding="async" width="960" height="1280" srcset="/assets/optimized/pT25Cuku5p-360.jpeg 360w, /assets/optimized/pT25Cuku5p-720.jpeg 720w, /assets/optimized/pT25Cuku5p-960.jpeg 960w" sizes="(max-width: 63.99rem) 92vw, 520px"></picture>
540    </div>
541    <div class="profile-card profile-card--intro">
542      <p class="eyebrow">Snapshot</p>
543      <h2>Senior SEO leadership shaped by enterprise brands, international growth, and current agency-side execution.</h2>
544      <p>Francisco Leon de Vivero works at the intersection of technical SEO, international growth, content systems, and senior-level search strategy, while serving as VP of Growth at Growing Search and bringing prior SEO leadership from Shopify, MindGeek, and Yellow Pages.</p>
545      <p>Public profile details show a career path that includes Head of Global SEO Framework work at Shopify, Senior SEO responsibilities at MindGeek, SEO work at Yellow Pages, public speaking, awards judging, and current agency-side leadership.</p>
546      <div class="footer-pill-row profile-highlights">
547        
548        <span class="footer-pill">Toronto, Ontario, Canada</span>
549        
550        <span class="footer-pill">15+ years in SEO</span>
551        
552        <span class="footer-pill">VP of Growth at Growing Search</span>
553        
554        <span class="footer-pill">Former Head of Global SEO Framework at Shopify</span>
555        
556        <span class="footer-pill">Speaker and awards judge</span>
557        
558      </div>
559      <div class="button-row">
560        <a class="button button--primary" href="/consultation/#cal-inline-embed">Book a $200 Consultation</a>
561        <a class="button button--secondary" href="https://www.linkedin.com/in/seofrancisco/" target="_blank" rel="noreferrer">View Francisco on LinkedIn</a>
562      </div>
563    </div>
564  </div>
565</section>
566
567<section class="section">
568  <div class="container">
569    <div class="section-heading">
570      <p class="eyebrow">Quick answers</p>
571      <h2>Short answers that establish Francisco's experience clearly.</h2>
572      <p>These question-led blocks make the page easier for prospects, AI systems, and referral traffic to extract, verify, and trust.</p>
573    </div>
574    <div class="offer-grid citation-grid">
575      
576      <article class="offer-card citation-card">
577        <h3>What is Francisco Leon de Vivero&#39;s professional background?</h3>
578        <p class="citation-card__answer">Francisco Leon de Vivero is a global SEO expert with 15+ years of experience across enterprise, ecommerce, and international search. He currently serves as VP of Growth at Growing Search. Previously, he led Global SEO Framework work at Shopify from 2015 to 2022 and held SEO roles at MindGeek and Yellow Pages while building a public profile through speaking and awards judging.</p>
579      </article>
580      
581      <article class="offer-card citation-card">
582        <h3>Where has Francisco Leon de Vivero been published or featured?</h3>
583        <p class="citation-card__answer">Francisco Leon de Vivero has been published in Forbes and Huffington Post, featured in Apertura and Infotechnology, and has collaborated with Semrush and MailRelay on SEO education and industry research. He has spoken at UnGagged Las Vegas, SEonthebeach Spain, and other search events while serving as a judge for Canadian and European search awards.</p>
584      </article>
585      
586      <article class="offer-card citation-card">
587        <h3>What is Growing Search and where are its offices?</h3>
588        <p class="citation-card__answer">Growing Search is a full-service SEO agency where Francisco Leon de Vivero serves as VP of Growth. The company operates from offices in Toronto at 240 Richmond Street West and Montreal at 1275 Avenue Des Canadiens-De-Montreal, supporting technical SEO, content marketing, link building, international SEO, AI visibility, and dedicated growth-team services.</p>
589      </article>
590      
591    </div>
592  </div>
593</section>
594
595<section class="section">
596  <div class="container">
597    <div class="section-heading">
598      <p class="eyebrow">Recent perspective</p>
599      <h2>Proof points behind the global SEO positioning.</h2>
600      <p>These four signals help visitors understand why Francisco's advice carries weight: public re
600cognition, international market exposure, enterprise-scale SEO experience, and platform-native Shopify expertise.</p>
601    </div>
602    <div class="photo-grid">
603      
604      <figure class="photo-card">
605        <picture><source type="image/webp" srcset="/assets/optimized/pT25Cuku5p-220.webp 220w, /assets/optimized/pT25Cuku5p-440.webp 440w, /assets/optimized/pT25Cuku5p-660.webp 660w" sizes="(max-width: 63.99rem) 45vw, 280px"><img src="/assets/optimized/pT25Cuku5p-220.jpeg" alt="Francisco Leon de Vivero at a conference" loading="lazy" decoding="async" width="660" height="880" srcset="/assets/optimized/pT25Cuku5p-220.jpeg 220w, /assets/optimized/pT25Cuku5p-440.jpeg 440w, /assets/optimized/pT25Cuku5p-660.jpeg 660w" sizes="(max-width: 63.99rem) 45vw, 280px"></picture>
606        <figcaption class="photo-card__caption">
607          
608          <span class="photo-card<strong>badge photo-card</strong>badge--blue">Awards judge</span>
609          
610          <strong>Conference &amp; industry authority</strong>
611          <span>Francisco serves as a judge for the Canadian and European Search Awards, and his public appearances include Ungagged Las Vegas, SE on the Beach, and SNGN. That keeps him close to the practitioners, platform changes, and leadership conversations shaping how search evolves.</span>
612        </figcaption>
613      </figure>
614      
615      <figure class="photo-card">
616        <picture><source type="image/webp" srcset="/assets/optimized/_E4IS1FSb6-220.webp 220w, /assets/optimized/_E4IS1FSb6-440.webp 440w, /assets/optimized/_E4IS1FSb6-660.webp 660w" sizes="(max-width: 63.99rem) 45vw, 280px"><img src="/assets/optimized/_E4IS1FSb6-220.jpeg" alt="Francisco Leon de Vivero in Warsaw" loading="lazy" decoding="async" width="660" height="880" srcset="/assets/optimized/_E4IS1FSb6-220.jpeg 220w, /assets/optimized/_E4IS1FSb6-440.jpeg 440w, /assets/optimized/_E4IS1FSb6-660.jpeg 660w" sizes="(max-width: 63.99rem) 45vw, 280px"></picture>
617        <figcaption class="photo-card__caption">
618          
619          <span class="photo-card<strong>badge photo-card</strong>badge--green">International speaker</span>
620          
621          <strong>Global search intelligence</strong>
622          <span>Speaker and conference presence across cities such as Warsaw, Stockholm, and Madrid gives Francisco on-the-ground exposure to how search behaves across markets, languages, and buying contexts. That international perspective strengthens the cross-border and multilingual guidance behind the work.</span>
623        </figcaption>
624      </figure>
625      
626      <figure class="photo-card">
627        <picture><source type="image/webp" srcset="/assets/optimized/diTTAViQ1j-220.webp 220w, /assets/optimized/diTTAViQ1j-440.webp 440w, /assets/optimized/diTTAViQ1j-660.webp 660w" sizes="(max-width: 63.99rem) 45vw, 280px"><img src="/assets/optimized/diTTAViQ1j-220.jpeg" alt="Francisco Leon de Vivero in a city setting" loading="lazy" decoding="async" width="660" height="880" srcset="/assets/optimized/diTTAViQ1j-220.jpeg 220w, /assets/optimized/diTTAViQ1j-440.jpeg 440w, /assets/optimized/diTTAViQ1j-660.jpeg 660w" sizes="(max-width: 63.99rem) 45vw, 280px"></picture>
628        <figcaption class="photo-card__caption">
629          
630          <span class="photo-card<strong>badge photo-card</strong>badge--purple">15+ years experience</span>
631          
632          <strong>Enterprise-scale track record</strong>
633          <span>Francisco has worked on properties ranked among the global top 50 by traffic, where SEO decisions affect large technical systems, multiple teams, and material business outcomes. That enterprise background brings more rigor to every client engagement, regardless of size.</span>
634        </figcaption>
635      </figure>
636      
637      <figure class="photo-card">
638        <picture><source type="image/webp" srcset="/assets/optimized/4Dn-Epk9cP-220.webp 220w, /assets/optimized/4Dn-Epk9cP-440.webp 440w, /assets/optimized/4Dn-Epk9cP-660.webp 660w" sizes="(max-width: 63.99rem) 45vw, 280px"><img src="/assets/optimized/4Dn-Epk9cP-220.jpeg" alt="Francisco Leon de Vivero outdoors" loading="lazy" decoding="async" width="660" height="880" srcset="/assets/optimized/4Dn-E
638pk9cP-220.jpeg 220w, /assets/optimized/4Dn-Epk9cP-440.jpeg 440w, /assets/optimized/4Dn-Epk9cP-660.jpeg 660w" sizes="(max-width: 63.99rem) 45vw, 280px"></picture>
639        <figcaption class="photo-card__caption">
640          
641          <span class="photo-card<strong>badge photo-card</strong>badge--orange">Shopify partner</span>
642          
643          <strong>Shopify-native expertise</strong>
644          <span>As a certified Shopify Partner with deep Shopify Plus SEO experience, Francisco brings platform-native insight that helps ecommerce teams improve discoverability, technical foundations, and growth priorities without generic advice.</span>
645        </figcaption>
646      </figure>
647      
648    </div>
649  </div>
650</section>
651
652<section class="section">
653  <div class="container contact-grid">
654    <div class="contact-panel">
655      <p class="eyebrow">Current role</p>
656      <h2>VP of Growth at Growing Search</h2>
657      <p>Francisco leads growth and senior SEO strategy at Growing Search while bringing more than 15 years of technical, international, ecommerce, and enterprise search experience shaped by prior roles at Shopify, MindGeek, and Yellow Pages.</p>
658      <p>The agency supports local and international partners with SEO strategies that connect search visibility to business outcomes instead of vanity metrics.</p>
659    </div>
660    <div class="contact-panel">
661      <p class="eyebrow">Locations and industry reach</p>
662      <ul class="feature-list">
663        
664        <li>Toronto office: 240 Richmond Street W, Toronto, ON Canada M5V 1V6</li>
665        
666        <li>Montreal office: 1275 Avenue Des Canadiens-De-Montreal L&#39;Avenue, Montreal, Quebec H3B 0G4</li>
667        
668        <li>Industry coverage includes ecommerce, real estate, healthcare, finance, legal, travel, AI, and iGaming.</li>
669      </ul>
670    </div>
671  </div>
672</section>
673
674<section class="section section-soft">
675  <div class="container">
676    <div class="section-heading">
677      <p class="eyebrow">Career depth</p>
678      <h2>A fuller view of the background behind the public profile.</h2>
679      <p>The About page works best when it explains not only where Francisco has worked, but how that experience turns into strategy, implementation depth, and public credibility.</p>
680    </div>
681    <div class="offer-grid">
682      
683      <article class="offer-card">
684        <h3>Current role at Growing Search</h3>
685        <p>As VP of Growth at Growing Search, Francisco leads organic visibility programs for established brands, supports multinational growth strategies, and helps connect technical SEO, content marketing, link building, and AI-search visibility into a clearer service model. The Toronto and Montreal office footprint adds local trust while the work itself extends across North America, Europe, and Latin America.</p>
686      </article>
687      
688      <article class="offer-card">
689        <h3>Enterprise background</h3>
690        <p>Francisco&#39;s career includes SEO leadership at Shopify, MindGeek, Yellow Pages, and Growing Search. At Shopify he led global SEO framework work across a very large ecommerce environment, while his MindGeek experience added exposure to some of the world&#39;s most visited properties. That combination gives him experience across high-traffic systems, complex SEO programs, and revenue-focused search strategy.</p>
691      </article>
692      
693      <article class="offer-card">
694        <h3>Operating depth</h3>
695        <p>The value of that background is not just rankings knowledge. It is the ability to connect technical clarity, smarter content systems, international visibility, better lead quality, and measurement that leadership teams can actually use. Recommendations are meant to work for engineers, editors, marketers, and executives at the same time.</p>
696      </article>
697      
698      <article class="offer-card">
699        <h3>Industry credibility</h3>
700        <p>Conference speaking, awards judging, publications, educational content, and the Growing Search client portfolio reinforce that Francisco&#39;s expertise is visible well beyond this website. The profile is supported by speaking at UnGagged and SEonthebeach, judging on Canadian and European search award panels, and publication mentions in Forbes, Huffington Post, Apertura, and Infotechnology.</p>
701      </article>
702      
703    </div>
704  </div>
705</section>
706
707<section class="section">
708  <div class="container">
709    <div class="section-heading">
710      <p class="eyebrow">How Francisco Helps</p>
711      <h2>Where the experience translates into client value.</h2>
712      <p>Francisco is best suited to organizations that need senior SEO judgment, technical depth, and a clearer roadmap for growth.</p>
713    </div>
714    <div class="profile-pillars">
715      
716      <article class="profile-pillar">
717        <p class="audience-card__kicker">Enterprise background</p>
718        <h3>Search leadership inside major brands and platforms.</h3>
719        <p>Francisco’s work includes SEO leadership at Shopify, MindGeek, Yellow Pages, and Growing Search, with experience across high-traffic environments, complex SEO programs, and revenue-focused search leadership.</p>
720      </article>
721      
722      <article class="profile-pillar">
723        <p class="audience-card__kicker">Operating depth</p>
724        <h3>A search approach that connects strategy with execution.</h3>
725        <p>The focus is not just rankings. It is technical clarity, smarter content systems, international visibility, better lead quality, and priorities that support measurable business growth.</p>
726      </article>
727      
728      <article class="profile-pillar">
729        <p class="audience-card__kicker">Industry credibility</p>
730        <h3>Public proof through speaking, judging, and education.</h3>
731        <p>Conference speaking, search-awards judging, publications, educational content, and the Growing Search client portfolio reinforce that Francisco’s expertise is visible well beyond this website.</p>
732      </article>
733      
734    </div>
735  </div>
736</section>
737
738<section class="section section-soft">
739  <div class="container">
740    <div class="section-heading">
741      <p class="eyebrow">Brands and client context</p>
742      <h2>Experience across platforms, publishers, and the Growing Search client portfolio.</h2>
743    </div>
744    <div class="logo-strip">
745      
746      <article class="logo-pill">
747        <picture><source type="image/webp" srcset="/assets/optimized/EHnHCoQfpm-48.webp 48w, /assets/optimized/EHnHCoQfpm-84.webp 84w, /assets/optimized/EHnHCoQfpm-168.webp 168w" sizes="(max-width: 63.99rem) 84px, 48px"><img src="/assets/optimized/EHnHCoQfpm-48.png" alt="Growing Search" loading="lazy" decoding="async" width="168" height="59" srcset="/assets/optimized/EHnHCoQfpm-48.png 48w, /assets/optimized/EHnHCoQfpm-84.png 84w, /assets/optimized/EHnHCoQfpm-168.png 168w" sizes="(max-width: 63.99rem) 84px, 48px"></picture>
748        <span>Growing Search</span>
749      </article>
750      
751      <article class="logo-pill">
752        <picture><source type="image/webp" srcset="/assets/optimized/3AREcyRf4l-48.webp 48w, /assets/optimized/3AREcyRf4l-84.webp 84w, /assets/optimized/3AREcyRf4l-168.webp 168w" sizes="(max-width: 63.99rem) 84px, 48px"><img src="/assets/optimized/3AREcyRf4l-48.png" alt="Shopify" loading="lazy" decoding="async" width="168" height="47" srcset="/assets/optimized/3AREcyRf4l-48.png 48w, /assets/optimized/3AREcyRf4l-84.png 84w, /assets/optimized/3AREcyRf4l-168.png 168w" sizes="(max-width: 63.99rem) 84px, 48px"></picture>
753        <span>Shopify</span>
754      </article>
755      
756      <article class="logo-pill">
757        <picture><source type="image/webp" srcset="/assets/optimized/haKJMa4hxY-48.webp 48w, /assets/optimized/haKJMa4hxY-84.webp 84w, /assets/optimized/haKJMa4hxY-168.webp 168w" sizes="(max-width: 63.99rem) 84px, 48px"><img src="/assets/optimized/haKJMa4hxY-48.png" alt="MindGeek" loading="lazy" decoding="async" width="168" height="59" srcset="/assets/optimized/haKJMa4hxY-48.png 48w, /assets/optimized/haKJMa4hxY-84.png 84w, /assets/optimized/haKJMa4hxY-168.png 168w" sizes="(max-width: 63.99rem) 84px, 48px"></picture>
758        <span>MindGeek</span>
759      </article>
760      
761      <article class="logo-pill">
762        <picture><source type="image/webp" srcset="/assets/optimized/BUl9BdkhuJ-48.webp 48w, /assets/optimized/BUl9BdkhuJ-84.webp 84w, /assets/optimized/BUl9BdkhuJ-168.webp 168w" sizes="(max-width: 63.99rem) 84px, 48px"><img src="/assets/optimized/BUl9BdkhuJ-48.png" alt="Yellow Pages" loading="lazy" decoding="async" width="168" height="42" srcset="/assets/optimized/BUl9BdkhuJ-48.png 48w, /assets/optimized/BUl9BdkhuJ-84.png 84w, /assets/optimized/BUl9BdkhuJ-168.png 168w" sizes="(max-width: 63.99rem) 84px, 48px"></picture>
763        <span>Yellow Pages</span>
764      </article>
765      
766    </div>
767    <div class="pill-cloud">
768      
769      <span class="pill-chip">Wahi</span>
770      
771      <span class="pill-chip">Shopify</span>
772      
773      <span class="pill-chip">HGregoire</span>
774      
775      <span class="pill-chip">GGPoker</span>
776      
777      <span class="pill-chip">Homebase</span>
778      
779      <span class="pill-chip">Polytechnique Montreal</span>
780      
781      <span class="pill-chip">Brilliant Earth</span>
782      
783      <span class="pill-chip">Maptive</span>
784      
785      <span class="pill-chip">Opencare</span>
786      
787    </div>
788  </div>
789</section>
790
791<section class="section">
792  <div class="container">
793    <div class="section-heading">
794      <p class="eyebrow">Public Proof</p>
795      <h2>Speaking, publications, and search-community involvement.</h2>
796      <p>Conference speaking, awards judging, industry publications, and research collaborations reinforce that Francisco's expertise is visible well beyond this website.</p>
797    </div>
798    <div class="authority-grid">
799      
800      <article class="authority-card">
801        <picture><source type="image/webp" srcset="/assets/optimized/kBVWPs6I9f-200.webp 200w" sizes="(max-width: 63.99rem) 92vw, 360px"><img src="/assets/optimized/kBVWPs6I9f-200.jpeg" alt="Conferences Francisco Leon de Vivero" loading="lazy" decoding="async" width="200" height="200"></picture>
802        <h3>Speaking</h3>
803        <ul class="feature-list feature-list--compact">
804          
805          <li>SEonthebeach 2016, Spain</li>
806          
807          <li>UnGagged 2015, Las Vegas</li>
808          
809          <li>Quondos 2015</li>
810          
811          <li>Guest professor, Teamplatino</li>
812          
813        </ul>
814      </article>
815      
816      <article class="authority-card">
817        <picture><source type="image/webp" srcset="/assets/optimized/SR6mODhyMb-320.webp 320w, /assets/optimized/SR6mODhyMb-480.webp 480w, /assets/optimized/SR6mODhyMb-720.webp 720w" sizes="(max-width: 63.99rem) 92vw, 360px"><img src="/assets/optimized/SR6mODhyMb-320.jpeg" alt="Forbes logo" loading="lazy" decoding="async" width="720" height="268" srcset="/assets/optimized/SR6mODhyMb-320.jpeg 320w, /assets/optimized/SR6mODhyMb-480.jpeg 480w, /assets/optimized/SR6mODhyMb-720.jpeg 720w" sizes="(max-width: 63.99rem) 92vw, 360px"></picture>
818        <h3>Public speaking &amp; publications</h3>
819        <ul class="feature-list feature-list--compact">
820          
821          <li>TV Murcia</li>
822          
823          <li>Huffington Post</li>
824          
825          <li>Forbes</li>
826          
827          <li>Apertura</li>
828          
829          <li>Infotechnology</li>
830          
831        </ul>
832      </article>
833      
834      <article class="authority-card">
835        <picture><source type="image/webp" srcset="/assets/optimized/L4Vidxbo-k-320.webp 320w, /assets/optimized/L4Vidxbo-k-480.webp 480w" sizes="(max-width: 63.99rem) 92vw, 360px"><img src="/assets/optimized/L4Vidxbo-k-320.jpeg" alt="Semrush collaboration logo" loading="lazy" decoding="async" width="480" height="272" srcset="/assets/optimized/L4Vidxbo-k-320.jpeg 320w, /assets/optimized/L4Vidxbo-k-480.jpeg 480w" sizes="(max-width: 63.99rem) 92vw, 360px"></picture>
836        <h3>Collaborations</h3>
837        <ul class="feature-list feature-list--compact">
838          
839          <li>Semrush</li>
840          
841          <li>MailRelay</li>
842          
843          <li>Search awards committees</li>
844          
845        </ul>
846      </article>
847      
848    </div>
849  </div>
850</section>
851
852<section class="section section-soft">
853  <div class="container">
854    <div class="section-heading">
855      <p class="eyebrow">Testimonials</p>
856      <h2>How collaborators describe the working relationship.</h2>
857    </div>
858    <div class="testimonial-grid">
859      
860      <blockquote class="testimonial-card testimonial-card--light">
861        <p>Their deep grasp of SEO is impressive.</p>
862        <footer>
863          <strong>Brad Crisp</strong>
864          <span>CEO · Maptive</span>
865        </footer>
866      </blockquote>
867      
868      <blockquote class="testimonial-card testimonial-card--light">
869        <p>They&#39;re clearly one of the leaders in their industry.</p>
870        <footer>
871          <strong>Chris Conway</strong>
872          <span>Former Head of Growth · Breather</span>
873        </footer>
874      </blockquote>
875      
876    </div>
877  </div>
878</section>
879
880
881    </main>
882    <footer class="site-footer">
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914  </section>
915
916  <div class="container site-footer__grid">
917    <div class="site-footer__intro">
918      <p class="footer-kicker">SEO Francisco</p>
919      <h2 class="site-footer__title"><span class="site-footer__title-line">Francisco</span>Leon de Vivero</h2>
920      <p class="site-footer__lede">Francisco leads growth at Growing Search and helps brands connect technical SEO, international visibility, content systems, and measurable business outcomes.</p>
921      <div class="footer-pill-row">
922        
923        <span class="footer-pill">VP of Growth at Growing Search</span>
924        
925        <span class="footer-pill">Toronto and Montreal offices</span>
926        
927        <span class="footer-pill">15+ years in SEO</span>
928        
929        <span class="footer-pill">Technical, Shopify, and international SEO</span>
930        
931      </div>
932    </div>
933
934    <div class="site-footer__panel site-footer__panel--explore">
935      <p class="footer-kicker">Explore</p>
936      <div class="site-footer__stack">
937        <div class="site-footer__group">
938          <p class="site-footer__subhead">Navigation</p>
939          <ul class="footer-list footer-list--primary">
940            
941            <li><a href="/services/">Services</a></li>
942            
943            <li><a href="/industries/">Industries</a></li>
944            
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946            
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948            
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953            <li><a href="/contact/">Contact</a></li>
954            
955          </ul>
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957
958        <div class="site-footer__group">
959          <p class="site-footer__subhead">Services</p>
960          <div class="footer-service-grid">
961            <a class="footer-service-link" href="/international-seo/">International SEO</a>
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963            <a class="footer-service-link" href="/shopify-seo/">Shopify SEO</a>
964            
965            
966            <a class="footer-service-link" href="/toronto-seo-consultant/">Toronto SEO Consultant</a>
967            
968            <a class="footer-service-link" href="/ai-seo/">AI SEO</a>
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970            <a class="footer-service-link" href="/content-marketing/">Content Marketing</a>
971            <a class="footer-service-link" href="/link-building/">Link Building</a>
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979
980    <div class="site-footer__panel">
981      <p class="footer-kicker">Connect</p>
982      <ul class="footer-list">
983        <li><a href="#" data-chat-toggle>Chat with Sophie</a></li>
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990      </ul>
991    </div>
992
993    <div class="site-footer__panel">
994      <p class="footer-kicker">Offices</p>
995      <ul class="footer-list footer-list--offices">
996        
997        <li>
998          <strong>Toronto</strong>
999          <span>240 Richmond Street W, Toronto, ON Canada M5V 1V6</span>
1000        </li>
1001        
1002        <li>
1003          <strong>Montreal</strong>
1004          <span>1275 Avenue Des Canadiens-De-Montreal L&#39;Avenue, Montreal, Quebec H3B 0G4</span>
1005        </li>
1006        
1007      </ul>
1008    </div>
1009  </div>
1010  <div class="container site-footer__meta">
1011    <p>Book a focused $200 SEO consultation or explore broader growth support through Growing Search.</p>
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1019    <a href="/ai-transparency/" class="site-footer__sitemap-link">AI Transparency</a>
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1022</footer>
1023
1024    <section class="consent-banner" data-consent-banner hidden role="dialog" aria-labelledby="consent-banner-title" aria-describedby="consent-banner-description">
1025      <div class="consent-banner__body">
1026        <p class="consent-banner__eyebrow">Your privacy</p>
1027        <h2 id="consent-banner-title">You control optional analytics.</h2>
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1029      </div>
1030      <div class="consent-banner__actions">
1031        <button class="button button--primary" type="button" data-consent-accept>Accept analytics</button>
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1035    </section>
1036    <dialog class="consent-dialog" data-consent-dialog aria-labelledby="consent-dialog-title">
1037      <form method="dialog" class="consent-dialog__panel" data-consent-form>
1038        <div class="consent-dialog__header">
1039          <div>
1040            <p class="consent-banner__eyebrow">Privacy preferences</p>
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1042          </div>
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1044        </div>
1045        <div class="consent-option">
1046          <div>
1047            <strong>Necessary storage</strong>
1048            <p>Keeps essential features working and remembers your choice. Always on.</p>
1049          </div>
1050          <input type="checkbox" checked disabled aria-label="Necessary storage, always on">
1051        </div>
1052        <label class="consent-option" for="consent-analytics">
1053          <span>
1054            <strong>Optional analytics</strong>
1055            <span>Allows Google Analytics and Microsoft Clarity to measure site usage.</span>
1056          </span>
1057          <input id="consent-analytics" type="checkbox" data-consent-analytics>
1058        </label>
1059        <p class="consent-dialog__policy"><a href="/privacy/">Privacy policy</a></p>
1060        <div class="consent-dialog__actions">
1061          <button class="button button--primary" type="submit" data-consent-save>Save preferences</button>
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1063        </div>
1064      </form>
1065    </dialog>
1066    <div class="chat-dock" data-chat-dock>
1067      <section class="chat-panel" id="site-chat-panel" data-chat-panel hidden aria-labelledby="site-chat-title">
1068        <div class="chat-panel__header">
1069          <div>
1070            <p class="chat-panel__eyebrow">SEO Francisco · AI assistant</p>
1071            <h2 id="site-chat-title">Sophie, AI assistant</h2>
1072          </div>
1073          <button class="chat-panel__close" type="button" data-chat-close aria-label="Close chat">Close</button>
1074        </div>
1075        <div class="chat-panel__disclosure" data-chat-disclosure>
1076          <strong>You are chatting with AI, not a person.</strong>
1077          <span>You can reach a person through <a href="https://wa.me/16474930660" target="_blank" rel="noopener noreferrer">WhatsApp</a>. <a href="/ai-transparency/">AI transparency</a></span>
1078        </div>
1079        <div class="chat-thread" data-chat-thread aria-live="polite" aria-atomic="false"></div>
1080        <form class="chat-form" data-chat-form>
1081          <label class="sr-only" for="site-chat-input">Chat reply</label>
1082          <input class="chat-form__input" id="site-chat-input" data-chat-input type="text" autocomplete="off" placeholder="Type your reply">
1083          <div class="chat-form__actions">
1084            <button class="button button--primary" type="submit" data-chat-submit>Send</button>
1085            <button class="button button--ghost chat-form__restart" type="button" data-chat-restart hidden>Start over</button>
1086          </div>
1087          <p class="chat-form__help" data-chat-help>Your messages and contact details may be processed to answer and follow up. Do not share sensitive data. See our <a href="/privacy/">privacy policy</a>.</p>
1088          <p class="chat-form__status" data-chat-status aria-live="polite"></p>
1089        </form>
1090      </section>
1091    </div>
1092    <aside class="sophie-scroll-card" data-sophie-scroll-card aria-label="Chat with Sophie" hidden>
1093      <button class="sophie-scroll-card__close" type="button" data-sophie-scroll-dismiss aria-label="Minimize Sophie chat prompt">×</button>
1094      <div class="sophie-scroll-card__media">
1095        <img src="/assets/images/sophie/sophie-chat-openart-low-blue.webp" alt="AI-generated illustration of Sophie, SEO Francisco AI assistant" width="1792" height="1008" loading="lazy" decoding="async">
1096        <span class="sophie-scroll-card__call" aria-hidden="true">
1097          <svg viewBox="0 0 24 24" focusable="false"><path d="M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6A19.79 19.79 0 0 1 2.12 4.18 2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72c.12.9.32 1.77.59 2.61a2 2 0 0 1-.45 2.11L8 9.69a16 16 0 0 0 6.31 6.31l1.25-1.25a2 2 0 0 1 2.11-.45c.84.27 1.71.47 2.61.59A2 2 0 0 1 22 16.92Z"/></svg>
1098        </span>
1099      </div>
1100      <div class="sophie-scroll-card__body">
1101        <p>Sophie is an AI assistant. Need a quick SEO answer?</p>
1102        <div class="sophie-scroll-card__actions" aria-label="Contact options">
1103          <button class="sophie-scroll-card__cta" type="button" data-chat-toggle data-sophie-scroll-cta aria-controls="site-chat-panel" aria-expanded="false">
1104            <svg viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M21 15a2 2 0 0 1-2 2H8l-5 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg>
1105            Chat with Sophie (AI)
1106          </button>
1107          <a class="sophie-scroll-card__cta sophie-scroll-card__cta--whatsapp" href="https://wa.me/16474930660" target="_blank" rel="noreferrer" data-sophie-scroll-dismiss-link>
1108            <svg viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M17.47 14.38c-.3-.15-1.76-.87-2.03-.97-.27-.1-.47-.15-.67.15s-.77.97-.94 1.17c-.17.2-.35.22-.65.07-.3-.15-1.26-.46-2.4-1.48-.89-.79-1.49-1.77-1.66-2.07-.17-.3-.02-.46.13-.61.14-.14.3-.35.45-.52.15-.17.2-.3.3-.5.1-.2.05-.37-.02-.52-.08-.15-.67-1.61-.92-2.2-.24-.58-.49-.5-.67-.51h-.57c-.2 0-.52.07-.8.37-.27.3-1.04 1.02-1.04 2.49s1.06 2.88 1.21 3.08c.15.2 2.1 3.2 5.08 4.49.71.31 1.26.49 1.69.63.71.23 1.36.2 
11081.87.12.57-.09 1.76-.72 2.01-1.41.25-.7.25-1.29.17-1.41-.07-.13-.27-.2-.57-.35zM12.05 21.78c-1.79 0-3.55-.48-5.08-1.39l-.36-.22-3.78.99 1.01-3.69-.24-.38A9.82 9.82 0 0 1 2.2 12.05c0-5.46 4.45-9.9 9.91-9.9a9.83 9.83 0 0 1 7 2.9 9.82 9.82 0 0 1 2.9 7c-.01 5.46-4.45 9.9-9.91 9.9l-.05-.17zM12.05 0C5.44 0 .1 5.34.1 11.92a11.87 11.87 0 0 0 1.6 5.97L0 24l6.3-1.65a11.9 11.9 0 0 0 5.69 1.45h.05C18.64 23.8 24 18.46 24 11.92 24 5.34 18.66 0 12.05 0z" fill="currentColor"/></svg>
1109            WhatsApp
1110          </a>
1111        </div>
1112      </div>
1113      <button class="sophie-scroll-card__mini" type="button" data-sophie-scroll-restore aria-label="Restore Sophie contact options">
1114        <span class="sophie-scroll-card__mini-avatar">
1115          <img src="/assets/images/sophie/sophie-chat-openart-low-blue.webp" alt="" width="96" height="96" loading="lazy" decoding="async">
1116        </span>
1117        <span class="sophie-scroll-card__mini-phone" aria-hidden="true">
1118          <svg viewBox="0 0 24 24" focusable="false"><path d="M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6A19.79 19.79 0 0 1 2.12 4.18 2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72c.12.9.32 1.77.59 2.61a2 2 0 0 1-.45 2.11L8 9.69a16 16 0 0 0 6.31 6.31l1.25-1.25a2 2 0 0 1 2.11-.45c.84.27 1.71.47 2.61.59A2 2 0 0 1 22 16.92Z"/></svg>
1119        </span>
1120      </button>
1121    </aside>
1122  </body>
1123</html>

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