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389<div class="absolute top-full left-0 w-64 bg-white shadow-lg border border-gray-100 rounded-b-lg opacity-0 invisible group-hover:opacity-100 group-hover:visible transition-all duration-200 z-50">
390	<div class="py-2">	<a href="https://getabovethefold.com/programmatic-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Programmatic Advertising</a>	<a href="https://getabovethefold.com/connected-tv-ott-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Connected TV &amp; OTT</a>	<a href="https://getabovethefold.com/native-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Native Advertising</a>	<a href="https://getabovethefold.com/podcast-audio-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Podcast &amp; Audio</a>	<a href="https://getabovethefold.com/programmatic-display" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Programmatic Display</a>	<a href="https://getabovethefold.com/geofence-targeting" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Geofence Targeting</a>	<a href="https://getabovethefold.com/retargeting" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Retargeting</a>	<a href="https://getabovethefold.com/address-level-targeting" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Address-Level Targeting</a>	<a href="https://getabovethefold.com/foot-traffic" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Foot Traffic Attribution</a>	<a href="https://getabovethefold.com/programmatic-video" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Programmatic Video</a>	<a href="https://getabovethefold.com/account-based-marketing" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Account Based Marketing</a>
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394 Hospitality</a>	<a href="https://getabovethefold.com/job-recruiting-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Job Recruiting</a>	<a href="https://getabovethefold.com/saas-marketing" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">SaaS Marketing</a>	<a href="https://getabovethefold.com/education-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Education</a>	<a href="https://getabovethefold.com/real-estate-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Real Estate</a>	<a href="https://getabovethefold.com/business-services-marketing" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Business Services</a>
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399	</div>
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448                                  <a href="https://getabovethefold.com/native-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
449                    Native Advertising                  </a>
450                                  <a href="https://getabovethefold.com/podcast-audio-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
451                    Podcast &amp; Audio                  </a>
452                                  <a href="https://getabovethefold.com/programmatic-display" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
453                    Programmatic Display                  </a>
454                                  <a href="https://getabovethefold.com/geofence-targeting" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
455                    Geofence Targeting                  </a>
456                                  <a href="https://getabovethefold.com/retargeting" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
457                    Retargeting                  </a>
458                                  <a href="https://getabovethefold.com/address-level-targeting" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
459                    Address-Level Targeting                  </a>
460                                  <a href="https://getabovethefold.com/foot-traffic" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
461                    Foot Traffic Attribution                  </a>
462                                  <a href="https://getabovethefold.com/programmatic-video" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
463                    Programmatic Video                  </a>
464                                  <a href="https://getabovethefold.com/account-based-marketing" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
465                    Account Based Marketing                  </a>
466                              </div>
467            </div>
468                        <div class="bfm-header-mobile-item bfm-header-mobile-item--has-children border-b border-gray-100">
469              <div class="flex items-stretch w-full min-h-[3rem]">
470                <a href="https://getabovethefold.com/services#industries" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors inline-block shrink-0 py-3 self-center">
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473                  type="button"
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481                </button>
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484                                  <a href="https://getabovethefold.com/healthcare-marketing" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
485                    Healthcare Marketing                  </a>
486                                  <a href="https://getabovethefold.com/car-dealership-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
487                    Car Dealerships                  </a>
488                                  <a href="https://getabovethefold.com/travel-hospitality-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
489                    Travel &amp;
489 Hospitality                  </a>
490                                  <a href="https://getabovethefold.com/job-recruiting-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
491                    Job Recruiting                  </a>
492                                  <a href="https://getabovethefold.com/saas-marketing" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
493                    SaaS Marketing                  </a>
494                                  <a href="https://getabovethefold.com/education-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
495                    Education                  </a>
496                                  <a href="https://getabovethefold.com/real-estate-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
497                    Real Estate                  </a>
498                                  <a href="https://getabovethefold.com/business-services-marketing" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
499                    Business Services                  </a>
500                              </div>
501            </div>
502                    <a href="https://getabovethefold.com/pricing" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors block border-b border-gray-100 py-3">
503          Pricing        </a>
504                <a href="https://getabovethefold.com/about" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors block border-b border-gray-100 py-3">
505          About        </a>
506                    <div class="bfm-header-mobile-item bfm-header-mobile-item--has-children border-b border-gray-100">
507              <div class="flex items-stretch w-full min-h-[3rem]">
508                <a href="https://getabovethefold.com/case-studies" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors inline-block shrink-0 py-3 self-center">
509                  Resources                </a>
510                <button
511                  type="button"
512                  class="bfm-header-mobile-submenu-toggle flex-1 flex items-center justify-end min-w-0 py-3 pl-4 pr-1 !text-[#505050] hover:!text-[#47c9e5]"
513                  data-bfm-mobile-submenu-toggle
514                  aria-expanded="false"
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517                >
518                  <i class="lni lni-chevron-down !text-xl transition-transform" aria-hidden="true"></i>
519                </button>
520              </div>
521              <div id="bfm-mobile-submenu-resources" class="hidden pb-3 pl-4 border-t border-gray-50" hidden>
522                                  <a href="https://getabovethefold.com/case-studies" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
523                    Case Studies                  </a>
524                                  <a href="https://getabovethefold.com/partner-resources" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
525                    Partner Resources                  </a>
526                                  <a href="https://getabovethefold.com/faq" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
527                    FAQ                  </a>
528                                  <a href="https://blog.getabovethefold.com/" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
529                    Blog                  </a>
530                              </div>
531            </div>
532                    <a href="https://getabovethefold.com/contact" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors block border-b border-gray-100 py-3">
533          Contact        </a>
534              </nav>
535      <div  class="mt-auto flex flex-col gap-4">
536        <a href="tel:+18016385619" class="flex items-center justify-center gap-2 text-lg font-semibold py-3 bg-gray-50 rounded">
537          <i class="lni lni-phone !text-3xl !text-[#47c9e5]" aria-hidden="true"></i> (801) 638-5619
538        </a>
539        <a href="https://getabovethefold.com/contact" class="text-center px-6 py-4 bg-[#EB5501] !text-white text-lg font-bold rounded">
540          Get Started With a Custom Strategy Call
541        </a>
542      </div>
543    </div>
544  </header>
545<style type="text/tailwindcss">
546/* Theme Overrides */
547:root {
548  --color-primary: #47c9e5;
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583<div  class="bfm-home font-sans !text-[#505050] bg-white">
584
585  <!-- 1. Main Header + Nav -->
586  
587
588  <!-- 2. Hero -->
589  <section  id="hero" class="bfm-home-hero relative pt-16 md:pt-24 lg:pt-28 pb-14 md:pb-20 lg:pb-24 overflow-hidden">
590    <div  class="absolute inset-0 z-0">
591      <img fetchpriority="high" width="938" height="938" src="/wp-content/plugins/bfm-plugin/assets/img/marketers-analytics-dashboard-collaboration-illustration.webp" alt="Illustration of marketers reviewing analytics dashboards and performance charts together" class="w-full h-full object-cover">
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593    </div>
594    
595    <div  class="bfm-container relative z-10 max-w-7xl mx-auto px-4 grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 items-center">
596      <div class="bfm-hero__content lg:col-span-7 !text-white">
597        <h1 class="bfm-hero__title text-4xl md:text-5xl lg:text-6xl font-bold leading-tight mb-6">
597Programmatic Advertising that Reduces Waste and Improves Measurable Growth</h1>
598        <p class="bfm-hero__intro text-base md:text-lg font-light leading-relaxed mb-6 text-gray-200">
599          Get Above The Fold, Inc. is a Draper, Utah-based programmatic advertising agency that helps businesses eliminate wasted ad spend through precise targeting, transparent measurement, and fully custom media strategies. We design campaigns across display, native, video, audio, and connected TV (CTV) that are custom-engineered around your target audiences. From our headquarters in the heart of Utah's Silicon Slopes, we serve growth-minded brands nationwide.
600        </p>
601        <div class="mb-8">
602          <p class="font-semibold mb-4 !text-[#47c9e5]">For brands that need more than broad targeting:</p>
603          <ul class="bfm-hero__benefits space-y-3">
604            <li class="flex items-center gap-3">
605              <i class="lni lni-check-circle-1 !text-3xl !text-[#47c9e5] mt-0.5" aria-label="Checkmark"></i>
606              <span class="text-gray-200">Reach high-intent audiences with precision programmatic and first-party data targeting</span>
607            </li>
608            <li class="flex items-center gap-3">
609              <i class="lni lni-target-1 !text-3xl !text-[#47c9e5] mt-0.5" aria-label="Target"></i>
610              <span class="text-gray-200">Activate multi-channel programmatic campaigns across premium digital environments</span>
611            </li>
612            <li class="flex items-center gap-3">
613              <i class="lni lni-bar-chart-1 !text-3xl !text-[#47c9e5] mt-0.5" aria-label="Chart"></i>
614              <span class="text-gray-200">Measure physical conversion lift, including real-time foot traffic attribution</span>
615            </li>
616            <li class="flex items-center gap-3">
617              <i class="lni lni-check-circle-1 !text-3xl !text-[#47c9e5] mt-0.5" aria-label="Checkmark"></i>
618              <span class="text-gray-200">Start with a custom media playbook built around your specific customer journey</span>
619            </li>
620          </ul>
621        </div>
622        <div class="flex flex-col sm:flex-row gap-4">
623          <a href="/contact" class="inline-flex items-center justify-center px-6 py-3.5 bg-[#EB5501] !text-white font-bold rounded hover:bg-[#d14b01] transition-colors text-center">
624            Get Started With a Custom Strategy Call
625          </a>
626          <a href="/services" class="inline-flex items-center justify-center px-6 py-3.5 border-2 border-white !text-white font-bold rounded hover:bg-white hover:!text-[#505050] transition-colors text-center">
627            See Programmatic Services
628          </a>
629        </div>
630      </div>
631
632      <div class="bfm-hero__form-card lg:col-span-5">
633        <div class="bg-white p-6 md:p-8 rounded-xl shadow-2xl">
634          <h3 class="text-2xl font-bold mb-2 !text-[#505050]">Request a Strategy Call</h3>
635          <p class="text-sm text-gray-500 mb-6">No pressure. Straight answers.</p>
636          <div class="space-y-4">
637          <iframe loading="lazy"
638    src="about:blank"
639    style="width:100%;height:100%;border:none;border-radius:8px"
640    id="inline-Qj4Fy0VaCCqXldMQreIF" 
641    data-layout="{'id':'INLINE'}"
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650    data-layout-iframe-id="inline-Qj4Fy0VaCCqXldMQreIF"
651    data-form-id="Qj4Fy0VaCCqXldMQreIF"
652    title="Contact Form"
653    
654         data-rocket-lazyload="fitvidscompatible" data-lazy-src="https://link.blueforgemarketing.com/widget/form/Qj4Fy0VaCCqXldMQreIF">
655</iframe><noscript><iframe
656    src="https://link.blueforgemarketing.com/widget/form/Qj4Fy0VaCCqXldMQreIF"
657    style="width:100%;height:100%;border:none;border-radius:8px"
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670    title="Contact Form"
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672        >
673</iframe></noscript>
674<script type="text/rocketlazyloadscript" data-minify="1" data-rocket-src="https://getabovethefold.com/wp-content/cache/min/1/js/form_embed.js?ver=1791304822" data-rocket-defer defer></script>
674
675            <p class="text-xs text-gray-400 mt-4 leading-tight">
676              By clicking submit, you agree and consent for Get Above The Fold, Inc. to call in order to deliver the requested strategy call, as well as to email you regarding products or services that we think may be of interest.
677            </p>
678          </div>
679          <div class="mt-6 pt-6 border-t border-gray-100 flex items-center gap-3">
680            <i class="lni lni-telephone-1 !text-3xl !text-[#47c9e5]" aria-label="Phone"></i>
681            <p class="text-sm text-gray-600">
682              Based in Draper, Utah. Serving businesses nationwide across the United States.
683            </p>
684          </div>
685        </div>
686      </div>
687    </div>
688  </section>
689
690  <!-- 3. Trusted by Growth-Minded Brands -->
691  <section  id="trusted-brands" class="bfm-home-trusted-brands py-12 md:py-16 bg-[#F9FAFB] border-b border-gray-200">
692    <div  class="max-w-7xl mx-auto px-4 text-center">
693      <div class="max-w-3xl mx-auto mb-10">
694        <h2 class="text-2xl md:text-3xl font-bold mb-4 !text-[#505050]">Trusted by Growth-Minded Brands</h2>
695        <p class="text-base text-gray-600">
696          Precision targeting, rapid optimization, and transparent reporting define our partnerships. We deliver multi-channel programmatic campaigns for national brands and ambitious growth companies that refuse to accept black-box advertising.
697        </p>
698      </div>
699      
700      <div class="flex flex-wrap justify-center items-center gap-8 md:gap-12 lg:gap-16">
701        <img width="609" height="161" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20609%20161'%3E%3C/svg%3E" alt="ExpertVoice logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/expert-voice.webp"><noscript><img width="609" height="161" src="/wp-content/plugins/bfm-plugin/assets/img/expert-voice.webp" alt="ExpertVoice logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript>
702        <img width="707" height="247" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20707%20247'%3E%3C/svg%3E" alt="Jansport logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/jansport.webp"><noscript><img width="707" height="247" src="/wp-content/plugins/bfm-plugin/assets/img/jansport.webp" alt="Jansport logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript>
703        <img width="594" height="109" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20594%20109'%3E%3C/svg%3E" alt="Geox logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/geox.webp"><noscript><img width="594" height="109" src="/wp-content/plugins/bfm-plugin/assets/img/geox.webp" alt="Geox logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript>
704        <img width="624" height="177" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20624%20177'%3E%3C/svg%3E" alt="Travelpass logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/travelpass.webp"><noscript><img width="624" height="177" src="/wp-content/plugins/bfm-plugin/assets/img/travelpass.webp" alt="Travelpass logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript>
705        <img width="697" height="266" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20697%20266'%3E%3C/svg%3E" alt="See's Candies logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/sees-candies.webp"><noscript><img width="697" height="266" src="/wp-content/plugins/bfm-plugin/assets/img/sees-candies.webp" alt="See's Candies logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript>
706        <img width="564" height="141" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20564%20141'%3E%3C/svg%3E" alt="ZAGG logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/zagg.webp"><noscript><img width="564" height="141" src="/wp-content/plugins/bfm-plugin/assets/img/zagg.webp" alt="ZAGG logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript>
707        <img width="581" height="236" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20581%20236'%3E%3C/svg%3E" alt="RC Willey logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/rc-willey.webp"><noscript><img width="581" height="236" src="/wp-content/plugins/bfm-plugin/assets/img/rc-willey.webp" alt="RC Willey logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript>
708      </div>
709      
710      <div class="mt-10 text-sm text-gray-500">
711        Want to see strategy in action? Explore our <a href="/case-studies" class="!text-[#47c9e5] hover:underline font-semibold">case studies and insights</a> or review our full range of <a href="/services" class="!text-[#47c9e5] hover:underline font-semibold">
711Programmatic Advertising Services</a>.
712      </div>
713    </div>
714  </section>
715
716  <!-- 4. The Performance Systems Behind Smarter Programmatic Advertising -->
717  <section  id="performance-systems" class="bfm-home-performance-systems py-14 md:py-20 lg:py-24 bg-white">
718    <div  class="max-w-7xl mx-auto px-4">
719      <div class="max-w-3xl mb-12">
720        <h2 class="text-3xl md:text-4xl font-bold mb-6 !text-[#505050]">The Performance Systems Behind Smarter Programmatic Advertising</h2>
721        <p class="text-lg text-gray-600">
722          Programmatic advertising delivers the best results when it begins with strategy instead of ad inventory. We start by deeply understanding your goals, ideal customer profile, and current funnel gaps. From there we build a custom media plan that aligns with how your audience actually researches, compares, and buys.
723        </p>
724      </div>
725
726      <div class="grid grid-cols-1 lg:grid-cols-12 gap-12 items-start">
727        <div class="lg:col-span-7 grid grid-cols-1 sm:grid-cols-2 gap-6">
728          <!-- Card 1 -->
729          <div class="bg-[#F9FAFB] p-8 rounded-xl border border-gray-100 hover:shadow-lg transition-shadow">
730            <i class="lni lni-clipboard !text-5xl !text-[#47c9e5] mb-4 block" aria-label="Clipboard"></i>
731            <h3 class="text-xl font-bold mb-3 !text-[#505050]">Custom Media Plans</h3>
732            <p class="text-gray-600 text-sm leading-relaxed">
733              Every plan is built around your audience, goals, and growth stage. We do not force your business into a fixed package. If your strategy needs display, native, CTV, audio, or location-based targeting, we structure the mix around that reality.
734            </p>
735          </div>
736          <!-- Card 2 -->
737          <div class="bg-[#F9FAFB] p-8 rounded-xl border border-gray-100 hover:shadow-lg transition-shadow">
738            <i class="lni lni-target-1 !text-5xl !text-[#47c9e5] mb-4 block" aria-label="Target"></i>
739            <h3 class="text-xl font-bold mb-3 !text-[#505050]">Precision Audience Targeting</h3>
740            <p class="text-gray-600 text-sm leading-relaxed">
741              Sharper targeting is one of the biggest reasons businesses move into programmatic advertising services. Instead of paying for broad reach and hoping a fraction lands with the right audience, you can focus on the people most likely to matter.
742            </p>
743          </div>
744          <!-- Card 3 -->
745          <div class="bg-[#F9FAFB] p-8 rounded-xl border border-gray-100 hover:shadow-lg transition-shadow">
746            <i class="lni lni-refresh-circle-1-clockwise !text-5xl !text-[#47c9e5] mb-4 block" aria-label="Refresh"></i>
747            <h3 class="text-xl font-bold mb-3 !text-[#505050]">Real-Time Optimization</h3>
748            <p class="text-gray-600 text-sm leading-relaxed">
749              Performance data guides tactical budget shifts and algorithmic adjustments in real time. We ensure your programmatic media spend continuously evolves based on live conversion signals and engagement metrics.
750            </p>
751          </div>
752          <!-- Card 4 -->
753          <div class="bg-[#F9FAFB] p-8 rounded-xl border border-gray-100 hover:shadow-lg transition-shadow">
754            <i class="lni lni-bar-chart-1 !text-5xl !text-[#47c9e5] mb-4 block" aria-label="Chart"></i>
755            <h3 class="text-xl font-bold mb-3 !text-[#505050]">Clear Measurement</h3>
756            <p class="text-gray-600 text-sm leading-relaxed">
757              You should know exactly what is working, what needs adjustment, and how campaigns drive outcomes that matter. For many clients, this includes both digital conversions and <a href="/foot-traffic" class="!text-[#47c9e5] hover:underline">foot traffic attribution and lift</a>.
758            </p>
759          </div>
760        </div>
761
762        <div class="lg:col-span-5">
763          <div class="bfm-home-performance-systems__media">
764            <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20940%20788'%3E%3C/svg%3E" alt="Infographic highlighting stronger performance with first-party audience data" width="940" height="788" decoding="async" class="w-full rounded-xl shadow-2xl border border-gray-200" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/first-party-audience-three-times-performance-statistic-onimgtxt.webp"><noscript><img src="/wp-content/plugins/bfm-plugin/assets/img/first-party-audience-three-times-performance-statistic-onimgtxt.webp" alt="Infographic highlighting stronger performance with first-party audience data" width="940" height="788" loading="lazy" decoding="async" class="w-full rounded-xl shadow-2xl border border-gray-200"></noscript>
765          </div>
766          <div class="mt-8 text-center lg:text-left">
767            <p class="text-sm text-gray-500 mb-4">If you want a clearer view of planning and investment options, visit our pricing guide.</p>
768            <a href="/pricing" class="inline-flex items-center gap-2 !text-[#EB5501] font-bold hover:!text-[#d14b01] transition-colors">
769              View Pricing & Customized Media Plans <i class="lni lni-arrow-right !text-2xl" aria-hidden="true"></i>
770            </a>
771          </div>
772        </div>
773      </div>
774    </div>
775  </section>
776
777  <!-- 5. How Programmatic Advertising Works, In Plain English -->
778  <section data-wpr-lazyrender="1" id="how-it-works" class="bfm-home-how-it-works py-14 md:py-20 lg:py-24 bg-[#F9FAFB]">
779    <div  class="max-w-7xl mx-auto px-4">
780      <div class="text-center max-w-3xl mx-auto mb-12">
781        <h2 class="text-3xl md:text-4xl font-bold mb-6 !text-[#505050]">How Programmatic Advertising Works, in Plain English</h2>
782        <p class="text-lg text-gray-600">
783          Programmatic advertising uses data and software to place ads in front of the right audience across digital channels. In practical terms, it helps you stop buying media too broadly and start focusing on the people, households, locations, and behaviors that matter most to your business.
784        </p>
785      </div>
786
787      <div class="grid grid-cols-1 lg:grid-cols-2 gap-12 lg:gap-20">
788        <!-- Timeline -->
789        <div >
790          <h3 class="text-2xl font-bold mb-8 !text-[#505050]">A Simple 4-Step View of the Process</h3>
791          <div class="space-y-8 relative before:absolute before:inset-0 before:ml-6 before:-translate-x-px md:before:mx-auto md:before:translate-x-0 before:h-full before:w-0.5 before:bg-gray-200">
792            
793            <div class="relative flex items-center justify-between md:justify-normal md:odd:flex-row-reverse group is-active">
794              <div class="flex items-center justify-center w-12 h-12 rounded-full border-4 border-white bg-[#47c9e5] !text-white shadow shrink-0 md:order-1 md:group-odd:-translate-x-1/2 md:group-even:translate-x-1/2 z-10">
795                <i class="lni lni-user-1 !text-2xl" aria-label="User"></i>
796              </div>
797              <div class="w-[calc(100%-4rem)] md:w-[calc(50%-3rem)] p-4 rounded-lg bg-white shadow-sm border border-gray-100">
798                <h4 class="font-bold text-lg mb-1 !text-[#505050]">1. Define the Audience</h4>
799                <p class="text-sm text-gray-600">We identify who you need to reach, where they are in the funnel, and what signals suggest intent.</p>
800              </div>
801            </div>
802
803            <div class="relative flex items-center justify-between md:justify-normal md:odd:flex-row-reverse group">
804              <div class="flex items-center justify-center w-12 h-12 rounded-full border-4 border-white bg-[#47c9e5] !text-white shadow shrink-0 md:order-1 md:group-odd:-translate-x-1/2 md:group-even:translate-x-1/2 z-10">
805                <i class="lni lni-layers-1 !text-2xl" aria-label="Layers"></i>
806              </div>
807              <div class="w-[calc(100%-4rem)] md:w-[calc(50%-3rem)] p-4 rounded-lg bg-white shadow-sm border border-gray-100">
808                <h4 class="font-bold text-lg mb-1 !text-[#505050]">2. Build the Media Mix</h4>
809                <p class="text-sm text-gray-600">We choose the right combination of channels, such as display, native, video, audio, or connected TV.</p>
810              </div>
811            </div>
812
813            <div class="relative flex items-center justify-between md:justify-normal md:odd:flex-row-reverse group">
814              <div class="flex items-center justify-center w-12 h-12 rounded-full border-4 border-white bg-[#47c9e5] !text-white shadow shrink-0 md:order-1 md:group-odd:-translate-x-1/2 md:group-even:translate-x-1/2 z-10">
815                <i class="lni lni-rocket-5 !text-2xl" aria-label="Rocket"></i>
816              </div>
817              <div class="w-[calc(100%-4rem)] md:w-[calc(50%-3rem)] p-4 rounded-lg bg-white shadow-sm border border-gray-100">
818                <h4 class="font-bold text-lg mb-1 !text-[#505050]">3. Launch and Monitor</h4>
819                <p class="text-sm text-gray-600">Campaigns launch with precise targeting parameters, conversion tracking, and real-time monitoring in place.</p>
820              </div>
821            </div>
822
823            <div class="relative flex items-center justify-between md:justify-normal md:odd:flex-row-reverse group">
824              <div class="flex items-center justify-center w-12 h-12 rounded-full border-4 border-white bg-[#47c9e5] !text-white shadow shrink-0 md:order-1 md:group-odd:-translate-x-1/2 md:group-even:translate-x-1/2 z-10">
825                <i class="lni lni-gauge-1 !text-2xl" aria-label="Gauge"></i>
826              </div>
827              <div class="w-[calc(100%-4rem)] md:w-[calc(50%-3rem)] p-4 rounded-lg bg-white shadow-sm border border-gray-100">
828                <h4 class="font-bold text-lg mb-1 !text-[#505050]">4. Optimize and Measure</h4>
829                <p class="text-sm text-gray-600">We review performance, shift budget where needed, and improve efficiency over time.</p>
830              </div>
831            </div>
832
833          </div>
834        </div>
835
836        <!-- Definitions -->
837        <div>
838          <h3 class="text-2xl font-bold mb-8 !text-[#505050]">Key Terms to Know</h3>
839          <div class="space-y-4">
840            <div class="bg-white p-5 rounded-lg shadow-sm border border-gray-100 flex gap-4 items-start">
841              <i class="lni lni-target-1 !text-3xl !text-[#EB5501] mt-1" aria-label="Target"></i>
842              <div>
843                <h4 class="font-bold text-lg !text-[#505050]">
843Programmatic Advertising</h4>
844                <p class="text-sm text-gray-600 mt-1">A data-driven way to buy and deliver digital ads more precisely across multiple channels.</p>
845              </div>
846            </div>
847            <div class="bg-white p-5 rounded-lg shadow-sm border border-gray-100 flex gap-4 items-start">
848              <i class="lni lni-map-marker-1 !text-3xl !text-[#EB5501] mt-1" aria-label="Map Marker"></i>
849              <div>
850                <h4 class="font-bold text-lg !text-[#505050]">Geofencing</h4>
851                <p class="text-sm text-gray-600 mt-1">A precise location-based targeting method that reaches people when they are near or have previously visited a specific place. Explore our <a href="/geofence-targeting" class="!text-[#47c9e5] hover:underline">Geofence Targeting Services</a>.</p>
852              </div>
853            </div>
854            <div class="bg-white p-5 rounded-lg shadow-sm border border-gray-100 flex gap-4 items-start">
855              <i class="lni lni-tv-modern !text-3xl !text-[#EB5501] mt-1" aria-label="TV"></i>
856              <div>
857                <h4 class="font-bold text-lg !text-[#505050]">CTV (Connected TV)</h4>
858                <p class="text-sm text-gray-600 mt-1">Lets you serve ads on streaming television environments with household-level targeting. Explore our <a href="/connected-tv-ott-advertising" class="!text-[#47c9e5] hover:underline">Connected TV & OTT Advertising Services</a>.</p>
859              </div>
860            </div>
861            <div class="bg-white p-5 rounded-lg shadow-sm border border-gray-100 flex gap-4 items-start">
862              <i class="lni lni-undo !text-3xl !text-[#EB5501] mt-1" aria-label="Undo"></i>
863              <div>
864                <h4 class="font-bold text-lg !text-[#505050]">Retargeting</h4>
865                <p class="text-sm text-gray-600 mt-1">A way to reconnect with people who visited your site or engaged with your brand but did not convert the first time. Explore our <a href="/retargeting" class="!text-[#47c9e5] hover:underline">Retargeting Services</a>.</p>
866              </div>
867            </div>
868            <div class="bg-white p-5 rounded-lg shadow-sm border border-gray-100 flex gap-4 items-start">
869              <i class="lni lni-location-crosshairs-2 !text-3xl !text-[#EB5501] mt-1" aria-label="Location"></i>
870              <div>
871                <h4 class="font-bold text-lg !text-[#505050]">Foot Traffic Attribution</h4>
872                <p class="text-sm text-gray-600 mt-1">A measurement approach that connects digital ad exposure to physical visits using conversion zones and lift analysis. Explore our <a href="/foot-traffic" class="!text-[#47c9e5] hover:underline">Foot Traffic Attribution & Lift Services</a>.</p>
873              </div>
874            </div>
875          </div>
876          
877          <div class="mt-8 p-5 bg-[#eef9fc] rounded-lg border border-[#47c9e5]/30">
878            <h4 class="font-bold !text-[#505050] mb-3">Helpful Resources</h4>
879            <ul class="space-y-2">
880              <li><a href="https://blog.getabovethefold.com/understanding-programmatic-advertising-a-comprehensive-guide" class="!text-[#EB5501] hover:underline flex items-center gap-2"><i class="lni lni-arrow-right !text-xl" aria-hidden="true"></i> Understanding Programmatic Advertising: A Comprehensive Guide</a></li>
881              <li><a href="https://blog.getabovethefold.com/why-you-should-set-up-google-analytics-4-now-unlock-customization-and-machine-learning-benefits" class="!text-[#EB5501] hover:underline flex items-center gap-2"><i class="lni lni-arrow-right !text-xl" aria-hidden="true"></i> GA4 Setup Guide</a></li>
882            </ul>
883          </div>
884        </div>
885      </div>
886    </div>
887  </section>
888
889  <!-- 6. Programmatic Advertising Services Across the Channels Your Audience Uses -->
890  <section data-wpr-lazyrender="1" id="services-overview" class="bfm-home-services-overview py-14 md:py-20 lg:py-24 bg-white">
891    <div  class="max-w-7xl mx-auto px-4">
892      <div class="text-center max-w-3xl mx-auto mb-12">
893        <h2 class="text-3xl md:text-4xl font-bold mb-6 !text-[#505050]">Programmatic Advertising Services Across the Channels Your Audience Uses</h2>
894        <p class="text-lg text-gray-600">
895          Your audience moves across multiple digital environments. That is why the most effective programmatic strategies are orchestrated systems, not isolated tactics.
896        </p>
897      </div>
898
899      <div class="bfm-card-grid--dense bfm-card-grid--tiles flex flex-wrap justify-center gap-5 mb-12">
900        <!-- Service Cards -->
901        <a href="/programmatic-advertising" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
902          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Programmatic Advertising</h3>
903          <p class="text-sm text-gray-600 mb-4 flex-grow">Build a targeted strategy around your goals, audience, and funnel.</p>
904          <div class="mt-auto flex justify-end">
905            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
906          </div>
907        </a>
908        <a href="/connected-tv-ott-advertising" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
909          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Connected TV & OTT</h3>
910          <p class="text-sm text-gray-600 mb-4 flex-grow">Reach streaming audiences with household-level targeting.</p>
911          <div class="mt-auto flex justify-end">
912            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
913          </div>
914        </a>
915        <a href="/native-advertising" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
916          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Native Advertising</h3>
917          <p class="text-sm text-gray-600 mb-4 flex-grow">Use high-engagement ad formats that match surrounding content more naturally.</p>
918          <div class="mt-auto flex justify-end">
919            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
920          </div>
921        </a>
922        <a href="/podcast-audio-advertising" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
923          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Podcast & Audio</h3>
924          <p class="text-sm text-gray-600 mb-4 flex-grow">Extend reach through streaming audio and podcast environments.</p>
925          <div class="mt-auto flex justify-end">
926            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
927          </div>
928        </a>
929        <a href="/programmatic-display" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
930          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Programmatic Display</h3>
931          <p class="text-sm text-gray-600 mb-4 flex-grow">Scalable visual advertising across web and app inventory.</p>
932          <div class="mt-auto flex justify-end">
933            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
934          </div>
935        </a>
936        <a href="/geofence-targeting" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
937          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Geofence Targeting</h3>
938          <p class="text-sm text-gray-600 mb-4 flex-grow">Reach people near relevant places or locations tied to your strategy.</p>
939          <div class="mt-auto flex justify-end">
940            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
941          </div>
942        </a>
943        <a href="/retargeting" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
944          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Retargeting</h3>
945          <p class="text-sm text-gray-600 mb-4 flex-grow">Reconnect with visitors who did not convert on the first touch.</p>
946          <div class="mt-auto flex justify-end">
947            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
948          </div>
949        </a>
950        <a href="/address-level-targeting" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
951          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Address-Level Targeting</h3>
952          <p class="text-sm text-gray-600 mb-4 flex-grow">Deliver campaigns with precise household or address-based targeting.</p>
953          <div class="mt-auto flex justify-end">
954            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
955          </div>
956        </a>
957        <a href="/foot-traffic" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
958          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Foot Traffic Attribution</h3>
959          <p class="text-sm text-gray-600 mb-4 flex-grow">Measure store visits and lift using conversion zones and attribution methods.</p>
960          <div class="mt-auto flex justify-end">
961            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
962          </div>
963        </a>
964        <a href="/programmatic-video" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
965          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Programmatic Video</h3>
966          <p class="text-sm text-gray-600 mb-4 flex-grow">Use video creative in a more targeted, measurable format.</p>
967          <div class="mt-auto flex justify-end">
968            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
969          </div>
970        </a>
971        <a href="/account-based-marketing" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full">
972          <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Account Based Marketing</h3>
973          <p class="text-sm text-gray-600 mb-4 flex-grow">Support B2B pipeline goals with account-focused targeting strategies.</p>
974          <div class="mt-auto flex justify-end">
975            <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i>
976          </div>
977        </a>
978        <div class="bg-[#47c9e5] p-5 rounded-lg shadow-md flex flex-col justify-center items-center text-center h-full">
979          <h3 class="text-xl font-bold !text-white mb-3">Not Sure Where to Start?</h3>
980          <a href="/contact" class="inline-block px-6 py-2 bg-white !text-[#47c9e5] font-bold rounded hover:bg-gray-100 transition-colors">
981            Get a Custom Strategy
982          </a>
983        </div>
984      </div>
985
986      <figure class="bfm-home-services-overview__figure max-w-4xl mx-auto rounded-2xl border border-gray-200 bg-[#F9FAFB] shadow-lg overflow-hidden">
987        <div class="bfm-standalone-media p-4 md:p-8">
988          <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="Illustration of coordinated programmatic channels including display, CTV, native, audio, video, and location-based tactics" width="1024" height="576" decoding="async" class="w-full h-auto object-contain mx-auto block" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/full-funnel-programmatic-strategy-channel-icons-banner-onimgtxt.webp"><noscript><img src="/wp-content/plugins/bfm-plugin/assets/img/full-funnel-programmatic-strategy-channel-icons-banner-onimgtxt.webp" alt="Illustration of coordinated programmatic channels including display, CTV, native, audio, video, and location-based tactics" width="1024" height="576" loading="lazy" decoding="async" class="w-full h-auto object-contain mx-auto block"></noscript>
989        </div>
990        <figcaption class="border-t border-gray-200 bg-white px-5 py-4 md:px-8 md:py-5 text-center">
991          <p class="text-sm md:text-base text-gray-600 leading-relaxed max-w-2xl mx-auto">
992            <span class="block text-xs font-bold uppercase tracking-wider !text-[#47c9e5] mb-2">How ATF plans the mix</span>
993            The services above are not one-off tactics. Above The Fold maps your audience, funnel stage, and budget to the right combination of channels so each placement supports the next.
994          </p>
995        </figcaption>
996      </figure>
997      
998      <div class="mt-10 text-center">
999        <p class="text-gray-600 mb-4">Need help deciding which channels fit your goals? Start with a custom strategy call and we will map the mix to your audience and funnel.</p>
1000        <div class="flex flex-wrap justify-center gap-4">
1001          <a href="/services" class="!text-[#47c9e5] font-bold hover:underline">Explore all services</a>
1002          <span class="text-gray-300 hidden sm:inline">|</span>
1003          <a href="/pricing" class="!text-[#47c9e5] font-bold hover:underline">View pricing options</a>
1004        </div>
1005      </div>
1006    </div>
1007  </section>
1008
1009  <!-- 7. Industry-Specific Programmatic Marketing Strategies -->
1010  <section data-wpr-lazyrender="1" id="industry-strategies" class="bfm-home-industry-strategies py-14 md:py-20 lg:py-24 bg-[#F9FAFB]">
1011    <div  class="max-w-7xl mx-auto px-4">
1012      <div class="grid grid-cols-1 lg:grid-cols-12 gap-12 mb-12">
1013        <div class="lg:col-span-5">
1014          <span class="text-sm font-bold !text-[#EB5501] uppercase tracking-wider mb-2 block">Built for your market</span>
1015          <h2 class="text-3xl md:text-4xl font-bold mb-6 !text-[#505050]">Industry-Specific Programmatic Marketing Strategies</h2>
1016          <p class="text-lg text-gray-600 mb-8">
1017            Different industries need different targeting logic, creative sequencing, and measurement priorities. We build custom approaches around the realities of your market.
1018          </p>
1019          <img width="1024" height="768" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20768'%3E%3C/svg%3E" alt="Collage of different industries using programmatic advertising" class="w-full rounded-xl shadow-md hidden lg:block" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/ideal-industries-for-geofencing-icon-chart-onimgtxt.webp"><noscript><img width="1024" height="768" src="/wp-content/plugins/bfm-plugin/assets/img/ideal-industries-for-geofencing-icon-chart-onimgtxt.webp" alt="Collage of different industries using programmatic advertising" class="w-full rounded-xl shadow-md hidden lg:block"></noscript>
1020        </div>
1021        
1022        <div class="lg:col-span-7 grid grid-cols-1 sm:grid-cols-2 gap-5">
1023          <a href="/healthcare-marketing" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group">
1024            <i class="lni lni-hospital-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Hospital"></i>
1025            <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Healthcare Marketing</h3>
1026            <p class="text-sm text-gray-600">Reach the right patients or healthcare audiences with scalable, targeted campaigns.</p>
1027          </a>
1028          <a href="/car-dealership-advertising" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group">
1029            <i class="lni lni-car-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Car"></i>
1030            <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Car Dealerships</h3>
1031            <p class="text-sm text-gray-600">Use geofencing and foot traffic measurement to connect digital ads to dealership visits.</p>
1032          </a>
1033          <a href="/travel-hospitality-advertising" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group">
1034            <i class="lni lni-aeroplane-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Plane"></i>
1035            <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">
1035Travel & Hospitality</h3>
1036            <p class="text-sm text-gray-600">Reach travelers with more relevant impressions across the planning journey.</p>
1037          </a>
1038          <a href="/job-recruiting-advertising" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group">
1039            <i class="lni lni-user-multiple-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Users"></i>
1040            <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Job Recruiting</h3>
1041            <p class="text-sm text-gray-600">Find and engage ideal candidates using audience filters and location strategies.</p>
1042          </a>
1043          <a href="/saas-marketing" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group">
1044            <i class="lni lni-laptop-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Laptop"></i>
1045            <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">SaaS Marketing</h3>
1046            <p class="text-sm text-gray-600">Support longer sales cycles with full-funnel, always-on visibility and retargeting.</p>
1047          </a>
1048          <a href="/education-advertising" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group">
1049            <i class="lni lni-graduation-cap-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Graduation Cap"></i>
1050            <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Education</h3>
1051            <p class="text-sm text-gray-600">Reach prospective students at the right point in their decision process.</p>
1052          </a>
1053          <a href="/real-estate-advertising" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group">
1054            <i class="lni lni-building !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Building"></i>
1055            <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Real Estate</h3>
1056            <p class="text-sm text-gray-600">Use location and household targeting to support buyers, renters, and property visits.</p>
1057          </a>
1058          <a href="/business-services-marketing" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group">
1059            <i class="lni lni-briefcase-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Briefcase"></i>
1060            <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Business Services</h3>
1061            <p class="text-sm text-gray-600">Position your offer clearly in the markets and accounts that matter most.</p>
1062          </a>
1063        </div>
1064      </div>
1065
1066      <div class="border-t border-gray-200 pt-8">
1067        <h4 class="font-bold !text-[#505050] mb-4">Additional Verticals</h4>
1068        <div class="flex flex-wrap gap-3 mb-8">
1069          <a href="/political-advertising-services" class="px-4 py-2 bg-white border border-gray-200 rounded-full text-sm font-semibold hover:border-[#47c9e5] hover:!text-[#47c9e5] transition-colors">Political Campaigns</a>
1070          <a href="/e-commerce-programmatic-advertising" class="px-4 py-2 bg-white border border-gray-200 rounded-full text-sm font-semibold hover:border-[#47c9e5] hover:!text-[#47c9e5] transition-colors">E-Commerce</a>
1071          <a href="/events-tradeshow-marketing" class="px-4 py-2 bg-white border border-gray-200 rounded-full text-sm font-semibold hover:border-[#47c9e5] hover:!text-[#47c9e5] transition-colors">Events & Tradeshows</a>
1072          <a href="/multi-location-businesses" class="px-4 py-2 bg-white border border-gray-200 rounded-full text-sm font-semibold hover:border-[#47c9e5] hover:!text-[#47c9e5] transition-colors">Multi-Location Businesses</a>
1073        </div>
1074
1075        <div class="bg-white p-6 rounded-xl border border-gray-100 shadow-sm">
1076          <h4 class="font-bold !text-[#505050] mb-2">Local and National Reach</h4>
1077          <p class="text-sm text-gray-600 mb-4">
1078            Headquartered in Draper, Utah, Above The Fold serves businesses nationwide while maintaining deep specialization in local Utah campaigns across the Salt Lake Valley, Utah County, and Southern Utah.
1079          </p>
1080          <div class="flex flex-wrap gap-x-4 gap-y-2 text-sm">
1081            <a href="/service-areas/salt-lake-county" class="!text-[#EB5501] hover:underline font-semibold">Salt Lake County</a>
1082            <span class="text-gray-300">|</span>
1083            <a href="/service-areas/utah-county" class="!text-[#EB5501] hover:underline font-semibold">Utah County</a>
1084            <span class="text-gray-300">|</span>
1085            <a href="/service-areas/salt-lake-city" class="!text-[#EB5501] hover:underline font-semibold">Salt Lake City</a>
1086            <span class="text-gray-300">|</span>
1087            <a href="/service-areas/lehi" class="!text-[#EB5501] hover:underline font-semibold">Lehi</a>
1088            <span class="text-gray-300">|</span>
1089            <a href="/service-areas/st-george" class="!text-[#EB5501] hover:underline font-semibold">St. George</a>
1090          </div>
1091        </div>
1092      </div>
1093    </div>
1094  </section>
1095
1096  <!-- 8. Case Study Highlights and Real-World Strategy Examples -->
1097  <style id="bfm-home-case-study-featured-cards-css">
1098  .bfm-case-studies-featured-grid {
1099    align-items: stretch;
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1133    .bfm-case-study-card__title {
1134      font-size: 1.25rem;
1135    }
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1138    flex: 1 1 auto;
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1161    display: flex;
1162    flex-wrap: wrap;
1163    gap: 0.35rem;
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1179    background: #47c9e5;
1180    color: #fff;
1181    border-color: #47c9e5;
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1183  .bfm-case-study-card__actions {
1184    flex: 0 0 auto;
1185    display: flex;
1186    flex-wrap: wrap;
1187    gap: 0.75rem 1.25rem;
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1189    margin-top: auto;
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1193    font-size: 0.875rem;
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1197  </style>
1198  <section data-wpr-lazyrender="1" id="case-studies" class="bfm-home-case-studies py-14 md:py-20 lg:py-24 bg-white">
1199    <div  class="max-w-7xl mx-auto px-4">
1200      <div class="text-center max-w-3xl mx-auto mb-12">
1201        <h2 class="text-3xl md:text-4xl font-bold mb-6 !text-[#505050]">Case Study Highlights and Real-World Strategy Examples</h2>
1202        <p class="text-lg text-gray-600">
1203          We believe proof should explain the thinking, not just present buzzwords. These resources show how programmatic advertising can support different goals, industries, and funnel stages.
1204        </p>
1205      </div>
1206
1207      <div class="bfm-case-studies-featured-grid grid grid-cols-1 lg:grid-cols-2 gap-8 mb-12">
1208                            <article class="bfm-case-study-card bg-[#F9FAFB] rounded-xl border border-gray-200 shadow-sm hover:shadow-lg transition-shadow overflow-hidden">
1209            <div data-bg="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/wooden-blocks-b2b-marketing-concept-photo.webp"
1210              class="bfm-case-study-card__media rocket-lazyload"
1211                              role="img"
1212                aria-label="Small business marketing planning concept"
1213                style=""
1214                          ></div>
1215            <div class="bfm-case-study-card__body">
1216              <p class="flex items-center gap-2 !text-[#47c9e5] font-bold text-xs mb-2 uppercase tracking-wide shrink-0">
1217                <i class="lni lni-book-open !text-lg" aria-hidden="true"></i>
1218                Small Business              </p>
1219              <h3 class="bfm-case-study-card__title !text-[#505050]">
1219Fueling Small Business Growth with Programmatic Advertising</h3>
1220                              <p class="bfm-case-study-card__best-for"><strong>Best for:</strong> SMB teams wanting transparent, efficient growth</p>
1221                                            <div class="bfm-case-study-card__channels" aria-label="Channels used">
1222                                                                                <a href="/programmatic-display" class="bfm-case-study-card__channel-pill">Display</a>
1223                                                                                                    <a href="/native-advertising" class="bfm-case-study-card__channel-pill">Native</a>
1224                                                                                                    <a href="/programmatic-video" class="bfm-case-study-card__channel-pill">Video</a>
1225                                                      </div>
1226                            <div class="bfm-case-study-card__summary">
1227                <p><strong class="text-gray-800">Challenge:</strong> Build smarter growth without unnecessary complexity.</p>
1228                <p><strong class="text-gray-800">Approach:</strong> Explain how automation, data, and AI can help businesses of different sizes reduce wasted ad spend and improve transparency.</p>
1229              </div>
1230              <div class="bfm-case-study-card__actions">
1231                                  <a href="https://blog.getabovethefold.com/fueling-small-business-growth-with-programmatic-advertising" class="inline-flex items-center gap-1 !text-[#EB5501] hover:!text-[#d14b01] transition-colors">
1232                    Read case study <i class="lni lni-arrow-right !text-lg" aria-hidden="true"></i>
1233                  </a>
1234                              </div>
1235            </div>
1236          </article>
1237                            <article class="bfm-case-study-card bg-[#F9FAFB] rounded-xl border border-gray-200 shadow-sm hover:shadow-lg transition-shadow overflow-hidden">
1238            <div data-bg="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/marketing-funnel-audience-to-conversion-target-art.webp"
1239              class="bfm-case-study-card__media rocket-lazyload"
1240                              role="img"
1241                aria-label="Marketing funnel from audience reach through conversion"
1242                style=""
1243                          ></div>
1244            <div class="bfm-case-study-card__body">
1245              <p class="flex items-center gap-2 !text-[#47c9e5] font-bold text-xs mb-2 uppercase tracking-wide shrink-0">
1246                <i class="lni lni-book-open !text-lg" aria-hidden="true"></i>
1247                B2B Strategy              </p>
1248              <h3 class="bfm-case-study-card__title !text-[#505050]">Programmatic Growth Strategy for Long Sales Cycles</h3>
1249                              <p class="bfm-case-study-card__best-for"><strong>Best for:</strong> Long B2B sales cycles and always-on pipeline nurture</p>
1250                                            <div class="bfm-case-study-card__channels" aria-label="Channels used">
1251                                                                                <a href="/programmatic-display" class="bfm-case-study-card__channel-pill">Display</a>
1252                                                                                                    <a href="/native-advertising" class="bfm-case-study-card__channel-pill">Native</a>
1253                                                                                                    <a href="/programmatic-video" class="bfm-case-study-card__channel-pill">Video</a>
1254                                                                                                    <a href="/connected-tv-ott-advertising" class="bfm-case-study-card__channel-pill">CTV</a>
1255                                                                                                    <a href="/retargeting" class="bfm-case-study-card__channel-pill">Retargeting</a>
1256                                                      </div>
1257                            <div class="bfm-case-study-card__summary">
1258                <p><strong class="text-gray-800">Challenge:</strong> Stay visible and relevant through a long B2B buying journey.</p>
1259                <p><strong class="text-gray-800">Approach:</strong> Use full-funnel, evergreen campaigns across display, native, video, CTV, and retargeting to supp
1259ort awareness and qualified engagement over time.</p>
1260              </div>
1261              <div class="bfm-case-study-card__actions">
1262                                  <a href="https://blog.getabovethefold.com/programmatic-growth-strategy-for-long-sales-cycles" class="inline-flex items-center gap-1 !text-[#EB5501] hover:!text-[#d14b01] transition-colors">
1263                    Read case study <i class="lni lni-arrow-right !text-lg" aria-hidden="true"></i>
1264                  </a>
1265                              </div>
1266            </div>
1267          </article>
1268                            <article class="bfm-case-study-card bg-[#F9FAFB] rounded-xl border border-gray-200 shadow-sm hover:shadow-lg transition-shadow overflow-hidden">
1269            <div data-bg="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/ai-1774325950802-map-graphic-showing-retail--of.webp"
1270              class="bfm-case-study-card__media rocket-lazyload"
1271                              role="img"
1272                aria-label="Map graphic showing retail location targeting zones for foot traffic measurement"
1273                style=""
1274                          ></div>
1275            <div class="bfm-case-study-card__body">
1276              <p class="flex items-center gap-2 !text-[#47c9e5] font-bold text-xs mb-2 uppercase tracking-wide shrink-0">
1277                <i class="lni lni-book-open !text-lg" aria-hidden="true"></i>
1278                Retail &amp; Foot Traffic              </p>
1279              <h3 class="bfm-case-study-card__title !text-[#505050]">Programmatic Retail Growth Strategy: Bridging Digital Engagement and In-Store Sales</h3>
1280                              <p class="bfm-case-study-card__best-for"><strong>Best for:</strong> Retailers connecting digital ads to store visits</p>
1281                                            <div class="bfm-case-study-card__channels" aria-label="Channels used">
1282                                                                                <a href="/geofence-targeting" class="bfm-case-study-card__channel-pill">Geofencing</a>
1283                                                                                                    <a href="/retargeting" class="bfm-case-study-card__channel-pill">Retargeting</a>
1284                                                                                                    <a href="/foot-traffic" class="bfm-case-study-card__channel-pill">Foot traffic</a>
1285                                                      </div>
1286                            <div class="bfm-case-study-card__summary">
1287                <p><strong class="text-gray-800">Challenge:</strong> Bridge online advertising with physical store outcomes.</p>
1288                <p><strong class="text-gray-800">Approach:</strong> Use targeted campaigns and foot traffic measurement to support store visits and retail growth analysis.</p>
1289              </div>
1290              <div class="bfm-case-study-card__actions">
1291                                  <a href="https://blog.getabovethefold.com/programmatic-retail-growth-strategy-bridging-digital-engagement-and-in-store-sales" class="inline-flex items-center gap-1 !text-[#EB5501] hover:!text-[#d14b01] transition-colors">
1292                    Read case study <i class="lni lni-arrow-right !text-lg" aria-hidden="true"></i>
1293                  </a>
1294                              </div>
1295            </div>
1296          </article>
1297                            <article class="bfm-case-study-card bg-[#F9FAFB] rounded-xl border border-gray-200 shadow-sm hover:shadow-lg transition-shadow overflow-hidden">
1298            <div data-bg="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/full-funnel-programmatic-strategy-channel-icons-banner-onimgtxt.webp"
1299              class="bfm-case-study-card__media rocket-lazyload"
1300                              role="img"
1301                aria-label="Full-funnel programmatic channel strategy graphic"
1302                style=""
1303                          ></div>
1304            <div class="bfm-case-study-card__body">
1305              <p class="flex items-center gap-2 !text-[#47c9e5] font-bold text-xs mb-2 uppercase tracking-wide shrink-0">
1306                <i class="lni lni-book-open !text-lg" aria-hidden="true"></i>
1307                Account Based Marketing              </p>
1308              <h3 class="bfm-case-study-card__title !text-[#505050]">Combining Account Based Marketing and Programmatic to Drive Qualified Leads</h3>
1309                              <p class="bfm-case-study-card__best-for"><strong>Best for:</strong> Named-account B2B teams improving lead quality</p>
1310                                            <div class="bfm-case-study-card__channels" aria-label="Channels used">
1311                                                                                <a href="/account-based-marketing" class="bfm-case-study-card__channel-pill">ABM</a>
1312                                                                                                    <a href="/programmatic-display" class="bfm-case-study-card__channel-pill">Display</a>
1313                                                                                                    <a href="/retargeting" class="bfm-case-study-card__channel-pill">Retargeting</a>
1314                                                      </div>
1315                            <div class="bfm-case-study-card__summary">
1316                <p><strong class="text-gray-800">Challenge:</strong> Improve lead quality in B2B campaigns.</p>
1317                <p><strong class="text-gray-800">Approach:</strong> Align account-based targeting with programmatic reach to support more qualified conversations.
1317</p>
1318              </div>
1319              <div class="bfm-case-study-card__actions">
1320                                  <a href="https://blog.getabovethefold.com/combining-programmatic-advertising-with-abm-to-drive-b2b-pipeline-growth" class="inline-flex items-center gap-1 !text-[#EB5501] hover:!text-[#d14b01] transition-colors">
1321                    Read case study <i class="lni lni-arrow-right !text-lg" aria-hidden="true"></i>
1322                  </a>
1323                              </div>
1324            </div>
1325          </article>
1326              </div>
1327
1328      <div class="text-center">
1329        <a href="/case-studies" class="inline-flex items-center justify-center px-8 py-4 bg-[#505050] !text-white font-bold rounded hover:bg-gray-800 transition-colors">
1330          Browse all case studies
1331        </a>
1332      </div>
1333    </div>
1334  </section>
1335
1336  <!-- 9. What Clients Say About Working With Above The Fold -->
1337  <section data-wpr-lazyrender="1" id="reviews" class="bfm-home-reviews">
1338    <div>
1339      
1339<script type="text/rocketlazyloadscript" defer async data-rocket-src='https://cdn.trustindex.io/loader.js?aabd2e1717827931e226b955a81'></script>
1339
1340    </div>
1341  </section>
1342
1343  <!-- 10. Frequently Asked Questions About Programmatic Advertising -->
1344  <section data-wpr-lazyrender="1" id="faq" class="bfm-home-faq py-14 md:py-20 lg:py-24 bg-white">
1345    <div  class="max-w-4xl mx-auto px-4">
1346      <div class="flex items-center justify-center gap-4 mb-10">
1347        <i class="lni lni-question-mark-circle !text-5xl !text-[#47c9e5]" aria-hidden="true"></i>
1348        <h2 class="text-3xl md:text-4xl font-bold !text-[#505050]">Frequently Asked Questions</h2>
1349      </div>
1350
1351      <div class="space-y-2">
1352
1353        <!-- FAQ 1 -->
1354        <details class="group border border-gray-200 rounded-lg overflow-hidden">
1355          <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none">
1356            <span>What Is Programmatic Advertising?</span>
1357            <span class="transition group-open:rotate-180">
1358              <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i>
1359            </span>
1360          </summary>
1361          <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn">
1362            Programmatic advertising is a data-driven way to buy and deliver digital ads more precisely. It helps you reach the right audience across channels like display, native, video, audio, and connected TV without relying on overly broad targeting.
1363          </p>
1364        </details>
1365
1366        <!-- FAQ 2 -->
1367        <details class="group border border-gray-200 rounded-lg overflow-hidden">
1368          <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none">
1369            <span>What Kinds of Businesses Do You Help?</span>
1370            <span class="transition group-open:rotate-180">
1371              <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i>
1372            </span>
1373          </summary>
1374          <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn">
1375            We support brands across many industries, including healthcare, auto, travel and hospitality, recruiting, SaaS, education, real estate, business services, political campaigns, e-commerce, events, and multi-location businesses.
1376          </p>
1377        </details>
1378
1379        <!-- FAQ 3 -->
1380        <details class="group border border-gray-200 rounded-lg overflow-hidden">
1381          <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none">
1382            <span>What Channels Can Be Included in a Campaign?</span>
1383            <span class="transition group-open:rotate-180">
1384              <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i>
1385            </span>
1386          </summary>
1387          <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn">
1388            Campaigns can include <a href="/programmatic-display" class="!text-[#47c9e5] hover:underline">programmatic display</a>, <a href="/native-advertising" class="!text-[#47c9e5] hover:underline">native advertising</a>, <a href="/programmatic-video" class="!text-[#47c9e5] hover:underline">programmatic video</a>, <a href="/podcast-audio-advertising" class="!text-[#47c9e5] hover:underline">podcast and audio advertising</a>, <a href="/connected-tv-ott-advertising" class="!text-[#47c9e5] hover:underline">connected TV and OTT advertising</a>, and location-based services such as <a href="/geofence-targeting" class="!text-[#47c9e5] hover:underline">geofence targeting</a>.
1389          </p>
1390        </details>
1391
1392        <!-- FAQ 4 -->
1393        <details class="group border border-gray-200 rounded-lg overflow-hidden">
1394          <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none">
1395            <span>Can You Measure Store Visits or Foot Traffic?</span>
1396            <span class="transition group-open:rotate-180">
1397              <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i>
1398            </span>
1399          </summary>
1400          <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn">
1401            Yes. For businesses where that applies, Above The Fold offers <a href="/foot-traffic" class="!text-[#47c9e5] hover:underline">foot traffic attribution and lift</a> using conversion zones and related measurement methods to help connect ad exposure to physical visits.
1402          </p>
1403        </details>
1404
1405        <!-- FAQ 5 -->
1406        <details class="group border border-gray-200 rounded-lg overflow-hidden">
1407          <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none">
1408            <span>Do You Offer Household-Level Targeting?</span>
1409            <span class="transition group-open:rotate-180">
1410              <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i>
1411            </span>
1412          </summary>
1413          <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn">
1414            Yes. Household-level targeting is part of Above The Fold’s connected TV and addressable capabilities. You can explore this in <a href="/connected-tv-ott-advertising" class="!text-[#47c9e5] hover:underline">Connected TV & OTT Advertising</a> and <a href="/address-level-targeting" class="!text-[#47c9e5] hover:underline">Address-Level Targeting</a>.
1415          </p>
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1417
1418        <!-- FAQ 6 -->
1419        <details class="group border border-gray-200 rounded-lg overflow-hidden">
1420          <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none">
1421            <span>How Do You Start a New Engagement?</span>
1422            <span class="transition group-open:rotate-180">
1423              <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i>
1424            </span>
1425          </summary>
1426          <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn">
1427            The first step is a custom strategy call. We use that conversation to understand your goals, customer persona, and marketing funnel gaps, then shape a custom media plan around those needs.
1428          </p>
1429        </details>
1430
1431        <!-- FAQ 7 -->
1432        <details class="group border border-gray-200 rounded-lg overflow-hidden">
1433          <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none">
1434            <span>Do You Build Custom Media Plans?</span>
1435            <span class="transition group-open:rotate-180">
1436              <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i>
1437            </span>
1438          </summary>
1439          <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn">
1440            Yes. Above The Fold builds custom media plans based on your goals, audience, and the channels that make sense for your business. You can review more context on the <a href="/pricing" class="!text-[#47c9e5] hover:underline">Pricing & Customized Media Plans</a> page.
1441          </p>
1442        </details>
1443
1444        <!-- FAQ 8 -->
1445        <details class="group border border-gray-200 rounded-lg overflow-hidden">
1446          <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none">
1447            <span>Where Do You Work?</span>
1448            <span class="transition group-open:rotate-180">
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1450            </span>
1451          </summary>
1452          <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn">
1453            We are headquartered in Draper, Utah and serve businesses nationwide across the United States. Visit our <a href="/service-areas" class="!text-[#47c9e5] hover:underline">Service Areas</a> page for detailed local information.
1454          </p>
1455        </details>
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1457      </div>
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1461  <!-- 11. Get a Custom Media Plan Built Around Your Goals -->
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1469      <h2 class="text-3xl md:text-4xl lg:text-5xl font-bold mb-6">Get a Custom Media Plan Built Around Your Goals</h2>
1470      <p class="text-lg md:text-xl font-light mb-10 text-gray-200 max-w-3xl mx-auto">
1471        If you're exploring programmatic advertising and want clarity before committing, start with a strategy call. We'll discuss your audience, goals, channel mix, and identify where wasted spend may be limiting your growth.
1472      </p>
1473      
1474      <a href="/contact" class="inline-flex items-center justify-center gap-3 px-8 py-4 bg-[#EB5501] !text-white text-lg font-bold rounded hover:bg-[#d14b01] transition-colors mb-12">
1475        Get Started With a Custom Strategy Call <i class="lni lni-arrow-right !text-2xl" aria-hidden="true"></i>
1476      </a>
1477
1478      <div class="border-t border-gray-600 pt-8">
1479        <p class="font-bold mb-4 !text-[#47c9e5]">Prefer to reach out directly?</p>
1480        <div class="flex flex-col md:flex-row justify-center items-center gap-6 md:gap-10 text-sm">
1481          <a href="tel:+18016385619" class="flex items-center gap-2 hover:!text-[#47c9e5] transition-colors">
1482            <i class="lni lni-telephone-1 !text-2xl" aria-hidden="true"></i> +1 (801) 638-5619
1483          </a>
1484          <a href="/cdn-cgi/l/email-protection#f79a96859c92839e9990b79092839695988192839f9291989b93d994989a" class="flex items-center gap-2 hover:!text-[#47c9e5] transition-colors">
1485            <i class="lni lni-envelope-1 !text-2xl" aria-hidden="true"></i> <span class="__cf_email__" data-cfemail="1c717d6e77796875727b5c7b79687d7e736a796874797a737078327f7371">[email&#160;protected]</span>
1486          </a>
1487          <a href="/contact" class="flex items-center gap-2 hover:!text-[#47c9e5] transition-colors">
1488            <i class="lni lni-arrow-right !text-2xl" aria-hidden="true"></i> Request your strategy call here
1489          </a>
1490        </div>
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1492    </div>
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1494
1495  <!-- 12. Main Site Footer -->
1496  
1497
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1581          <h3 class="text-2xl font-bold mb-1">Ready to Get This Handled?</h3>
1582          <p class="!text-[#47c9e5] font-semibold">No pressure. Straight answers.</p>
1583        </div>
1584        <a href="https://getabovethefold.com/contact" class="inline-flex items-center justify-center px-6 py-3 bg-[#EB5501] !text-white font-bold rounded hover:bg-[#d14b01] transition-colors whitespace-nowrap">
1585          Get Started With a Custom Strategy Call
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1594          <img width="180" height="86" src="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/Logo_website.webp" alt="Get Above The Fold, Inc. Logo" class="h-10 w-auto mb-6 brightness-0 invert">
1595          <p class="text-gray-300 text-sm leading-relaxed mb-6 pr-4">
1596            Get Above The Fold is a Draper, Utah based marketing agency focused on programmatic advertising and targeted multi-channel media buying. We support businesses locally and across the United States with custom strategies built around measurable growth and more efficient spend.
1597          </p>
1598          <div class="space-y-3 text-sm text-gray-300">
1599            <p class="flex items-center gap-3">
1600              <i class="lni lni-map-marker-1 !text-2xl !text-[#47c9e5] mt-0.5" aria-hidden="true"></i>
1601              <span>Get Above The Fold, Inc.<br>183 E Scenic Peak Cove<br>Draper, UT 84020</span>
1602            </p>
1603            <p class="flex items-center gap-3">
1604              <i class="lni lni-phone !text-2xl !text-[#47c9e5]" aria-hidden="true"></i>
1605              <a href="tel:+18016385619" class="hover:!text-white transition-colors">+1 (801) 638-5619</a>
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1616          <h4 class="text-lg font-bold mb-4 !text-white">Services</h4>
1617          <ul class="space-y-2 text-sm text-gray-400"><li><a href="https://getabovethefold.com/programmatic-advertising" class="hover:!text-[#47c9e5] transition-colors">Programmatic Advertising</a></li>
1618<li><a href="https://getabovethefold.com/connected-tv-ott-advertising" class="hover:!text-[#47c9e5] transition-colors">Connected TV &#038; OTT</a></li>
1619<li><a href="https://getabovethefold.com/native-advertising" class="hover:!text-[#47c9e5] transition-colors">Native Advertising</a></li>
1620<li><a href="https://getabovethefold.com/podcast-audio-advertising" class="hover:!text-[#47c9e5] transition-colors">Podcast &#038; Audio</a></li>
1621<li><a href="https://getabovethefold.com/geofence-targeting" class="hover:!text-[#47c9e5] transition-colors">Geofence Targeting</a></li>
1622<li><a href="https://getabovethefold.com/retargeting" class="hover:!text-[#47c9e5] transition-colors">Retargeting</a></li>
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1625        <div>
1626          <h4 class="text-lg font-bold mb-4 !text-white">Industries</h4>
1627          <ul class="space-y-2 text-sm text-gray-400"><li><a href="https://getabovethefold.com/healthcare-marketing" class="hover:!text-[#47c9e5] transition-colors">Healthcare Marketing</a></li>
1628<li><a href="https://getabovethefold.com/car-dealership-advertising" class="hover:!text-[#47c9e5] transition-colors">Car Dealerships</a></li>
1629<li><a href="https://getabovethefold.com/saas-marketing" class="hover:!text-[#47c9e5] transition-colors">SaaS Marketing</a></li>
1630<li><a href="https://getabovethefold.com/real-estate-advertising" class="hover:!text-[#47c9e5] transition-colors">Real Estate</a></li>
1631<li>
1631<a href="https://getabovethefold.com/political-advertising-services" class="hover:!text-[#47c9e5] transition-colors">Political Campaigns</a></li>
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1634        <div>
1635          <h4 class="text-lg font-bold mb-4 !text-white">Company</h4>
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1637<li><a href="https://getabovethefold.com/pricing" class="hover:!text-[#47c9e5] transition-colors">Pricing</a></li>
1638<li><a href="https://getabovethefold.com/case-studies" class="hover:!text-[#47c9e5] transition-colors">Case Studies</a></li>
1639<li><a href="https://getabovethefold.com/faq" class="hover:!text-[#47c9e5] transition-colors">FAQ</a></li>
1640<li><a href="https://blog.getabovethefold.com/" class="hover:!text-[#47c9e5] transition-colors">Blog</a></li>
1641<li><a href="https://getabovethefold.com/contact" class="hover:!text-[#47c9e5] transition-colors">Contact</a></li>
1642</ul>          <h4 class="text-lg font-bold mb-4 !text-white">Service Areas</h4>
1643          <ul class="space-y-2 text-sm text-gray-400"><li><a href="https://getabovethefold.com/service-areas" class="hover:!text-[#47c9e5] transition-colors">All Service Areas</a></li><li><a href="https://getabovethefold.com/service-areas/salt-lake-county" class="hover:!text-[#47c9e5] transition-colors">Salt Lake County</a></li><li><a href="https://getabovethefold.com/service-areas/utah-county" class="hover:!text-[#47c9e5] transition-colors">Utah County</a></li><li><a href="https://getabovethefold.com/service-areas/salt-lake-city" class="hover:!text-[#47c9e5] transition-colors">Salt Lake City</a></li><li><a href="https://getabovethefold.com/service-areas/lehi" class="hover:!text-[#47c9e5] transition-colors">Lehi</a></li><li><a href="https://getabovethefold.com/service-areas/st-george" class="hover:!text-[#47c9e5] transition-colors">St. George</a></li></ul>        </div>
1644
1645      </div>
1646
1647      <!-- Sub-footer -->
1648      <div  class="border-t border-gray-700 pt-8 flex flex-col md:flex-row justify-between items-center gap-4 text-xs text-gray-500">
1649        <p>© 2026 Get Above The Fold, Inc. All rights reserved.</p>
1650        <ul class="flex gap-4"><li><a href="https://getabovethefold.com/privacy-policy" class="hover:!text-white transition-colors">Privacy Policy</a></li>
1651<li><a href="https://getabovethefold.com/terms-of-service" class="hover:!text-white transition-colors">Terms of Service</a></li>
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1670    mobileNav.classList.toggle('hidden', !isOpen);
1671    mobileNav.setAttribute('aria-hidden', isOpen ? 'false' : 'true');
1672    document.body.style.overflow = isOpen ? 'hidden' : '';
1673
1674    if (mobileToggle) {
1675      const icon = mobileToggle.querySelector('i');
1676      if (icon) {
1677        icon.classList.toggle('lni-xmark', isOpen);
1678        icon.classList.toggle('lni-menu-hamburger-1', !isOpen);
1679      }
1680      mobileToggle.setAttribute('aria-expanded', isOpen ? 'true' : 'false');
1681      mobileToggle.setAttribute('aria-label', isOpen ? 'Close menu' : 'Open menu');
1682    }
1683  }
1684
1685  if (mobileToggle && mobileNav) {
1686    mobileToggle.addEventListener('click', function() {
1687      setMobileNavOpen(mobileNav.classList.contains('hidden'));
1688    });
1689  }
1690
1691  mobileCloseButtons.forEach(function(closeButton) {
1692    closeButton.addEventListener('click', function() {
1693      setMobileNavOpen(false);
1694    });
1695  });
1696
1697  document.addEventListener('keydown', function(event) {
1698    if (event.key === 'Escape' && mobileNav && !mobileNav.classList.contains('hidden')) {
1699      setMobileNavOpen(false);
1700    }
1701  });
1702
1703  document.querySelectorAll('[data-bfm-mobile-submenu-toggle]').forEach(function(toggle) {
1704    toggle.addEventListener('click', function() {
1705      const panel = document.getElementById(this.getAttribute('aria-controls'));
1706      if (!panel) {
1707        return;
1708      }
1709
1710      const isOpen = this.getAttribute('aria-expanded') === 'true';
1711      const willOpen = !isOpen;
1712
1713      this.setAttribute('aria-expanded', willOpen ? 'true' : 'false');
1714      panel.classList.toggle('hidden', !willOpen);
1715      panel.hidden = !willOpen;
1716
1717      const icon = this.querySelector('i');
1718      if (icon) {
1719        icon.classList.toggle('rotate-180', willOpen);
1720      }
1721    });
1722  });
1723
1724  // FAQ Accordion Toggle
1725  const faqToggles = document.querySelectorAll('[data-bfm-toggle^="faq-"]');
1726  
1727  faqToggles.forEach(toggle => {
1728    toggle.addEventListener('click', function() {
1729      const targetId = this.getAttribute('data-bfm-toggle');
1730      const targetContent = document.getElementById(targetId);
1731      const iconId = 'icon-' + targetId;
1732      const icon = document.getElementById(iconId);
1733      
1734      const isExpanded = this.getAttribute('aria-expanded') === 'true';
1735      
1736      // Close all others (optional, but good for clean UX)
1737      faqToggles.forEach(otherToggle => {
1738        if (otherToggle !== this) {
1739          otherToggle.setAttribute('aria-expanded', 'false');
1740          const otherTargetId = otherToggle.getAttribute('data-bfm-toggle');
1741          document.getElementById(otherTargetId).classList.add('hidden');
1742          const otherIcon = document.getElementById('icon-' + otherTargetId);
1743          if(otherIcon) {
1744            otherIcon.classList.remove('lni-minus');
1745            otherIcon.classList.add('lni-plus');
1746          }
1747        }
1748      });
1749
1750      // Toggle current
1751      if (isExpanded) {
1752        this.setAttribute('aria-expanded', 'false');
1753        targetContent.classList.add('hidden');
1754        if(icon) {
1755          icon.classList.remove('lni-minus');
1756          icon.classList.add('lni-plus');
1757        }
1758      } else {
1759        this.setAttribute('aria-expanded', 'true');
1760        targetContent.classList.remove('hidden');
1761        if(icon) {
1762          icon.classList.remove('lni-plus');
1763          icon.classList.add('lni-minus');
1764        }
1765      }
1766    });
1767  });
1768});
1769</script>
1769
1770
1771<script type="speculationrules">
1772{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/bfm-base/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
1773</script>
vendor: 1 bytes, line 1773
1773
1774<script id="rocket_lazyload_css-js-extra">
1775var rocket_lazyload_css_data = {"threshold":"300"};
1776//# sourceURL=rocket_lazyload_css-js-extra
1777</script>
vendor: 1 bytes, line 1777
1777
1778<script id="rocket_lazyload_css-js-after">
1779!function o(n,a,c){function l(t,e){if(!a[t]){if(!n[t]){var r="function"==typeof require&&require;if(!e&&r)return r(t,!0);if(u)return u(t,!0);throw(e=new Error("Cannot find module '"+t+"'")).code="MODULE_NOT_FOUND",e}r=a[t]={exports:{}},n[t][0].call(r.exports,function(e){return l(n[t][1][e]||e)},r,r.exports,o,n,a,c)}return a[t].exports}for(var u="function"==typeof require&&require,e=0;e<c.length;e++)l(c[e]);return l}({1:[function(e,t,r){{let r="undefined"==typeof rocket_pairs?[]:rocket_pairs,o=(("undefined"==typeof rocket_excluded_pairs?[]:rocket_excluded_pairs).map(t=>{var e=t.selector;document.querySelectorAll(e).forEach(e=>{e.setAttribute("data-rocket-lazy-bg-"+t.hash,"excluded")})}),document.querySelector("#wpr-lazyload-bg-container"));var a=rocket_lazyload_css_data.threshold||300;let n=new IntersectionObserver(e=>{e.forEach(t=>{t.isIntersecting&&r.filter(e=>t.target.matches(e.selector)).map(t=>{var e;t&&((e=document.createElement("style")).textContent=t.style,o.insertAdjacentElement("afterend",e),t.elements.forEach(e=>{n.unobserve(e),e.setAttribute("data-rocket-lazy-bg-"+t.hash,"loaded")}))})})},{rootMargin:a+"px"});function c(){0<(0<arguments.length&&void 0!==arguments[0]?arguments[0]:[]).length&&r.forEach(t=>{try{document.querySelectorAll(t.selector).forEach(e=>{"loaded"!==e.getAttribute("data-rocket-lazy-bg-"+t.hash)&&"excluded"!==e.getAttribute("data-rocket-lazy-bg-"+t.hash)&&(n.observe(e),(t.elements||=[]).push(e))})}catch(e){console.error(e)}})}c(),(()=>{let r=window.MutationObserver;return function(e,t){if(e&&1===e.nodeType)return(t=new r(t)).observe(e,{attributes:!0,childList:!0,subtree:!0}),t}})()(document.querySelector("body"),c)}},{}]},{},[1]);
1780//# sourceURL=rocket_lazyload_css-js-after
1781</script>
vendor: 1 bytes, line 1781
1781
1782<script>window.lazyLoadOptions=[{elements_selector:"img[data-lazy-src],.rocket-lazyload,iframe[data-lazy-src]",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}},{elements_selector:".rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,}];window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue}
1783if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue}
1784images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1}
1785if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script>
1785<script data-no-minify="1" async src="https://getabovethefold.com/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js"></script>
1785<script>function lazyLoadThumb(e,alt,l){var t='<img data-lazy-src="https://i.ytimg.com/vi/ID/hqdefault.jpg" alt="" width="480" height="360"><noscript><img src="https://i.ytimg.com/vi/ID/hqdefault.jpg" alt="" width="480" height="360"></noscript>',a='<button class="play" aria-label="Play Youtube video"></button>';if(l){t=t.replace('data-lazy-','');t=t.replace('loading="lazy"','');t=t.replace(/<noscript>.*?<\/noscript>/g,'');}t=t.replace('alt=""','alt="'+alt+'"');return t.replace("ID",e)+a}function lazyLoadYoutubeIframe(){var e=document.createElement("iframe"),t="ID?autoplay=1";t+=0===this.parentNode.dataset.query.length?"":"&"+this.parentNode.dataset.query;e.setAttribute("src",t.replace("ID",this.parentNode.dataset.src)),e.setAttribute("frameborder","0"),e.setAttribute("allowfullscreen","1"),e.setAttribute("allow","accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"),this.parentNode.parentNode.replaceChild(e,this.parentNode)}document.addEventListener("DOMContentLoaded",function(){var exclusions=[];var e,t,p,u,l,a=document.getElementsByClassName("rll-youtube-player");for(t=0;t<a.length;t++)(e=document.createElement("div")),(u='https://i.ytimg.com/vi/ID/hqdefault.jpg'),(u=u.replace('ID',a[t].dataset.id)),(l=exclusions.some(exclusion=>u.includes(exclusion))),e.setAttribute("data-id",a[t].dataset.id),e.setAttribute("data-query",a[t].dataset.query),e.setAttribute("data-src",a[t].dataset.src),(e.innerHTML=lazyLoadThumb(a[t].dataset.id,a[t].dataset.alt,l)),a[t].appendChild(e),(p=e.querySelector(".play")),(p.onclick=lazyLoadYoutubeIframe)});</script>
1785<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v4bc70e2c01a94c73b74392e4234840661791215815920" integrity="sha512-L0ha0OXavK/8okipN9F8BtP84dg9DUhPERbBXzwI6dgTA55d2+yweo3pn5CSFYs45/r8md2+xvUPtTdvTNRfjA==" data-cf-beacon='{"version":"2024.11.0","token":"919ea151d22a42bab292833fa7f3e007","r":1,"spa":2}' crossorigin="anonymous"></script>
1785
1786</body>
1787</html>
1788
1789<!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me - Debug: cached@1791309546 -->

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.