1<!DOCTYPE html> 2<html lang="en-US" prefix="og: https://ogp.me/ns#"> 3<head><meta charset="UTF-8">
3<script>if(navigator.userAgent.match(/MSIE|Internet Explorer/i)||navigator.userAgent.match(/Trident\/7\..*?rv:11/i)){var href=document.location.href;if(!href.match(/[?&]nowprocket/)){if(href.indexOf("?")==-1){if(href.indexOf("#")==-1){document.location.href=href+"?nowprocket=1"}else{document.location.href=href.replace("#","?nowprocket=1#")}}else{if(href.indexOf("#")==-1){document.location.href=href+"&nowprocket=1"}else{document.location.href=href.replace("#","&nowprocket=1#")}}}}</script>
3<script>(()=>{class RocketLazyLoadScripts{constructor(){this.v="2.0.5",this.userEvents=["keydown","keyup","mousedown","mouseup","mousemove","mouseover","mouseout","touchmove","touchstart","touchend","touchcancel","wheel","click","dblclick","input"],this.attributeEvents=["onblur","onclick","oncontextmenu","ondblclick","onfocus","onmousedown","onmouseenter","onmouseleave","onmousemove","onmouseout","onmouseover","onmouseup","onmousewheel","onscroll","onsubmit"]}async t(){this.i(),this.o(),/iP(ad|hone)/.test(navigator.userAgent)&&this.h(),this.u(),this.l(this),this.m(),this.k(this),this.p(this),this._(),await Promise.all([this.R(),this.L()]),this.lastBreath=Date.now(),this.S(this),this.P(),this.D(),this.O(),this.M(),await this.C(this.delayedScripts.normal),await this.C(this.delayedScripts.defer),await this.C(this.delayedScripts.async),await this.T(),await this.F(),await this.j(),await this.A(),window.dispatchEvent(new Event("rocket-allScriptsLoaded")),this.everythingLoaded=!0,this.lastTouchEnd&&await new Promise(t=>setTimeout(t,500-Date.now()+this.lastTouchEnd)),this.I(),this.H(),this.U(),this.W()}i(){this.CSPIssue=sessionStorage.getItem("rocketCSPIssue"),document.addEventListener("securitypolicyviolation",t=>{this.CSPIssue||"script-src-elem"!==t.violatedDirective||"data"!==t.blockedURI||(this.CSPIssue=!0,sessionStorage.setItem("rocketCSPIssue",!0))},{isRocket:!0})}o(){window.addEventListener("pageshow",t=>{this.persisted=t.persisted,this.realWindowLoadedFired=!0},{isRocket:!0}),window.addEventListener("pagehide",()=>{this.onFirstUserAction=null},{isRocket:!0})}h(){let t;function e(e){t=e}window.addEventListener("touchstart",e,{isRocket:!0}),window.addEventListener("touchend",function i(o){o.changedTouches[0]&&t.changedTouches[0]&&Math.abs(o.changedTouches[0].pageX-t.changedTouches[0].pageX)<10&&Math.abs(o.changedTouches[0].pageY-t.changedTouches[0].pageY)<10&&o.timeStamp-t.timeStamp<200&&(window.removeEventListener("touchstart",e,{isRocket:!0}),window.removeEventListener("touchend",i,{isRocket:!0}),"INPUT"===o.target.tagName&&"text"===o.target.type||(o.target.dispatchEvent(new TouchEvent("touchend",{target:o.target,bubbles:!0})),o.target.dispatchEvent(new MouseEvent("mouseover",{target:o.target,bubbles:!0})),o.target.dispatchEvent(new PointerEvent("click",{target:o.target,bubbles:!0,cancelable:!0,detail:1,clientX:o.changedTouches[0].clientX,clientY:o.changedTouches[0].clientY})),event.preventDefault()))},{isRocket:!0})}q(t){this.userActionTriggered||("mousemove"!==t.type||this.firstMousemoveIgnored?"keyup"===t.type||"mouseover"===t.type||"mouseout"===t.type||(this.userActionTriggered=!0,this.onFirstUserAction&&this.onFirstUserAction()):this.firstMousemoveIgnored=!0),"click"===t.type&&t.preventDefault(),t.stopPropagation(),t.stopImmediatePropagation(),"touchstart"===this.lastEvent&&"touchend"===t.type&&(this.lastTouchEnd=Date.now()),"click"===t.type&&(this.lastTouchEnd=0),this.lastEvent=t.type,t.composedPath&&t.composedPath()[0].getRootNode()instanceof ShadowRoot&&(t.rocketTarget=t.composedPath()[0]),this.savedUserEvents.push(t)}u(){this.savedUserEvents=[],this.userEventHandler=this.q.bind(this),this.userEvents.forEach(t=>window.addEventListener(t,this.userEventHandler,{passive:!1,isRocket:!0})),document.addEventListener("visibilitychange",this.userEventHandler,{isRocket:!0})}U(){this.userEvents.forEach(t=>window.removeEventListener(t,this.userEventHandler,{passive:!1,isRocket:!0})),document.removeEventListener("visibilitychange",this.userEventHandler,{isRocket:!0}),this.savedUserEvents.forEach(t=>{(t.rocketTarget||t.target).dispatchEvent(new window[t.constructor.name](t.type,t))})}m(){const t="return false",e=Array.from(this.attributeEvents,t=>"data-rocket-"+t),i="["+this.attributeEvents.join("],[")+"]",o="[data-rocket-"+this.attributeEvents.join("],[data-rocket-")+"]",s=(e,i,o)=>{o&&o!==t&&(e.setAttribute("data-rocket-"+i,o),e["rocket"+i]=new Function("event",o),e.setAttribute(i,t))};new MutationObserver(t=>{for(const n of t)"attributes"===n.type&&(n.attributeName.startsWith("data-rocket-")||this.everythingLoaded?n.attributeName.startsWith("data-rocket-")&&this.everythingLoaded&&this.N(n.target,n.attributeName.substring(12)):s(n.target,n.attributeName,n.target.getAttribute(n.attributeName))),"childList"===n.type&&n.addedNodes.forEac
3h(t=>{if(t.nodeType===Node.ELEMENT_NODE)if(this.everythingLoaded)for(const i of[t,...t.querySelectorAll(o)])for(const t of i.getAttributeNames())e.includes(t)&&this.N(i,t.substring(12));else for(const e of[t,...t.querySelectorAll(i)])for(const t of e.getAttributeNames())this.attributeEvents.includes(t)&&s(e,t,e.getAttribute(t))})}).observe(document,{subtree:!0,childList:!0,attributeFilter:[...this.attributeEvents,...e]})}I(){this.attributeEvents.forEach(t=>{document.querySelectorAll("[data-rocket-"+t+"]").forEach(e=>{this.N(e,t)})})}N(t,e){const i=t.getAttribute("data-rocket-"+e);i&&(t.setAttribute(e,i),t.removeAttribute("data-rocket-"+e))}k(t){Object.defineProperty(HTMLElement.prototype,"onclick",{get(){return this.rocketonclick||null},set(e){this.rocketonclick=e,this.setAttribute(t.everythingLoaded?"onclick":"data-rocket-onclick","this.rocketonclick(event)")}})}S(t){function e(e,i){let o=e[i];e[i]=null,Object.defineProperty(e,i,{get:()=>o,set(s){t.everythingLoaded?o=s:e["rocket"+i]=o=s}})}e(document,"onreadystatechange"),e(window,"onload"),e(window,"onpageshow");try{Object.defineProperty(document,"readyState",{get:()=>t.rocketReadyState,set(e){t.rocketReadyState=e},configurable:!0}),document.readyState="loading"}catch(t){console.log("WPRocket DJE readyState conflict, bypassing")}}l(t){this.originalAddEventListener=EventTarget.prototype.addEventListener,this.originalRemoveEventListener=EventTarget.prototype.removeEventListener,this.savedEventListeners=[],EventTarget.prototype.addEventListener=function(e,i,o){o&&o.isRocket||!t.B(e,this)&&!t.userEvents.includes(e)||t.B(e,this)&&!t.userActionTriggered||e.startsWith("rocket-")||t.everythingLoaded?t.originalAddEventListener.call(this,e,i,o):(t.savedEventListeners.push({target:this,remove:!1,type:e,func:i,options:o}),"mouseenter"!==e&&"mouseleave"!==e||t.originalAddEventListener.call(this,e,t.savedUserEvents.push,o))},EventTarget.prototype.removeEventListener=function(e,i,o){o&&o.isRocket||!t.B(e,this)&&!t.userEvents.includes(e)||t.B(e,this)&&!t.userActionTriggered||e.startsWith("rocket-")||t.everythingLoaded?t.originalRemoveEventListener.call(this,e,i,o):t.savedEventListeners.push({target:this,remove:!0,type:e,func:i,options:o})}}J(t,e){this.savedEventListeners=this.savedEventListeners.filter(i=>{let o=i.type,s=i.target||window;return e!==o||t!==s||(this.B(o,s)&&(i.type="rocket-"+o),this.$(i),!1)})}H(){EventTarget.prototype.addEventListener=this.originalAddEventListener,EventTarget.prototype.removeEventListener=this.originalRemoveEventListener,this.savedEventListeners.forEach(t=>this.$(t))}$(t){t.remove?this.originalRemoveEventListener.call(t.target,t.type,t.func,t.options):this.originalAddEventListener.call(t.target,t.type,t.func,t.options)}p(t){let e;function i(e){return t.everythingLoaded?e:e.split(" ").map(t=>"load"===t||t.startsWith("load.")?"rocket-jquery-load":t).join(" ")}function o(o){function s(e){const s=o.fn[e];o.fn[e]=o.fn.init.prototype[e]=function(){return this[0]===window&&t.userActionTriggered&&("string"==typeof arguments[0]||arguments[0]instanceof String?arguments[0]=i(arguments[0]):"object"==typeof arguments[0]&&Object.keys(arguments[0]).forEach(t=>{const e=arguments[0][t];delete arguments[0][t],arguments[0][i(t)]=e})),s.apply(this,arguments),this}}if(o&&o.fn&&!t.allJQueries.includes(o)){const e={DOMContentLoaded:[],"rocket-DOMContentLoaded":[]};for(const t in e)document.addEventListener(t,()=>{e[t].forEach(t=>t())},{isRocket:!0});o.fn.ready=o.fn.init.prototype.ready=function(i){function s(){parseInt(o.fn.jquery)>2?setTimeout(()=>i.bind(document)(o)):i.bind(document)(o)}return"function"==typeof i&&(t.realDomReadyFired?!t.userActionTriggered||t.fauxDomReadyFired?s():e["rocket-DOMContentLoaded"].push(s):e.DOMContentLoaded.push(s)),this},s("on"),s("one"),s("off"),t.allJQueries.push(o)}e=o}t.allJQueries=[],o(window.jQuery),Object.defineProperty(window,"jQuery",{get:()=>e,set(t){o(t)}})}P(){const t=new Map;document.write=document.writeln=function(e){const i=document.currentScript,o=document.createRange(),s=i.parentElement;let n=t.get(i);void 0===n&&(n=i.nextSibling,t.set(i,n));const c=document.createDocumentFragment();o.setStart(c,0),c.appendChild(o.createContextualFragment(e)),s.insertBefore(c,n)}}async R(){return new Promise(t=>{this.userActionTriggered?t():this.onFirstUserAction=t})}async L(){return new Promise(t=>{document.addEventListener("DOMContentLoaded",()=>{this.realDomReadyFired=!0,t()},{isRocket:!0})})}async j(){return this.realWindowLoadedFired?Promise.resolve():new Promise(t=>{window.addEventListener("load",t,{isRocket:!0})})}M(){this.pendingScripts=[];this.scriptsMutationObserver=new MutationObserver(t=>
3{for(const e of t)e.addedNodes.forEach(t=>{"SCRIPT"!==t.tagName||!t.src||t.noModule||t.isWPRocket||this.pendingScripts.push({script:t,promise:new Promise(e=>{const i=()=>{const i=this.pendingScripts.findIndex(e=>e.script===t);i>=0&&this.pendingScripts.splice(i,1),e()};t.addEventListener("load",i,{isRocket:!0}),t.addEventListener("error",i,{isRocket:!0}),setTimeout(i,1e3)})})})}),this.scriptsMutationObserver.observe(document,{childList:!0,subtree:!0})}async F(){await this.X(),this.pendingScripts.length?(await this.pendingScripts[0].promise,await this.F()):this.scriptsMutationObserver.disconnect()}D(){this.delayedScripts={normal:[],async:[],defer:[]},document.querySelectorAll("script[type$=rocketlazyloadscript]").forEach(t=>{t.hasAttribute("data-rocket-src")?t.hasAttribute("async")&&!1!==t.async?this.delayedScripts.async.push(t):t.hasAttribute("defer")&&!1!==t.defer||"module"===t.getAttribute("data-rocket-type")?this.delayedScripts.defer.push(t):this.delayedScripts.normal.push(t):this.delayedScripts.normal.push(t)})}async _(){await this.L();let t=[];document.querySelectorAll("script[type$=rocketlazyloadscript][data-rocket-src]").forEach(e=>{let i=e.getAttribute("data-rocket-src");if(i&&!i.startsWith("data:")){i.startsWith("//")&&(i=location.protocol+i);try{const o=new URL(i).origin;o!==location.origin&&t.push({src:o,crossOrigin:e.crossOrigin||"module"===e.getAttribute("data-rocket-type")})}catch(t){}}}),t=[...new Map(t.map(t=>[JSON.stringify(t),t])).values()],this.Y(t,"preconnect")}
3async G(t){if(await this.K(),!0!==t.noModule||!("noModule"in HTMLScriptElement.prototype))return new Promise(e=>{let i;function o(){(i||t).setAttribute("data-rocket-status","executed"),e()}try{if(navigator.userAgent.includes("Firefox/")||""===navigator.vendor||this.CSPIssue)i=document.createElement("script"),[...t.attributes].forEach(t=>{let e=t.nodeName;"type"!==e&&("data-rocket-type"===e&&(e="type"),"data-rocket-src"===e&&(e="src"),i.setAttribute(e,t.nodeValue))}),t.text&&(i.text=t.text),t.nonce&&(i.nonce=t.nonce),i.hasAttribute("src")?(i.addEventListener("load",o,{isRocket:!0}),i.addEventListener("error",()=>{i.setAttribute("data-rocket-status","failed-network"),e()},{isRocket:!0}),setTimeout(()=>{i.isConnected||e()},1)):(i.text=t.text,o()),i.isWPRocket=!0,t.parentNode.replaceChild(i,t);else{const i=t.getAttribute("data-rocket-type"),s=t.getAttribute("data-rocket-src");i?(t.type=i,t.removeAttribute("data-rocket-type")):t.removeAttribute("type"),t.addEventListener("load",o,{isRocket:!0}),t.addEventListener("error",i=>{this.CSPIssue&&i.target.src.startsWith("data:")?(console.log("WPRocket: CSP fallback activated"),t.removeAttribute("src"),this.G(t).then(e)):(t.setAttribute("data-rocket-status","failed-network"),e())},{isRocket:!0}),s?(t.fetchPriority="high",t.removeAttribute("data-rocket-src"),t.src=s):t.src="data:text/javascript;base64,"+window.btoa(unescape(encodeURIComponent(t.text)))}}catch(i){t.setAttribute("data-rocket-status","failed-transform"),e()}});t.setAttribute("data-rocket-status","skipped")}async C(t){const e=t.shift();return e?(e.isConnected&&await this.G(e),this.C(t)):Promise.resolve()}O(){this.Y([...this.delayedScripts.normal,...this.delayedScripts.defer,...this.delayedScripts.async],"preload")}Y(t,e){this.trash=this.trash||[];let i=!0;var o=document.createDocumentFragment();t.forEach(t=>{const s=t.getAttribute&&t.getAttribute("data-rocket-src")||t.src;if(s&&!s.startsWith("data:")){const n=document.createElement("link");n.href=s,n.rel=e,"preconnect"!==e&&(n.as="script",n.fetchPriority=i?"high":"low"),t.getAttribute&&"module"===t.getAttribute("data-rocket-type")&&(n.crossOrigin=!0),t.crossOrigin&&(n.crossOrigin=t.crossOrigin),t.integrity&&(n.integrity=t.integrity),t.nonce&&(n.nonce=t.nonce),o.appendChild(n),this.trash.push(n),i=!1}}),document.head.appendChild(o)}W(){this.trash.forEach(t=>t.remove())}async T(){try{document.readyState="interactive"}catch(t){}this.fauxDomReadyFired=!0;try{await this.K(),this.J(document,"readystatechange"),document.dispatchEvent(new Event("rocket-readystatechange")),await this.K(),document.rocketonreadystatechange&&document.rocketonreadystatechange(),await this.K(),this.J(document,"DOMContentLoaded"),document.dispatchEvent(new Event("rocket-DOMContentLoaded")),await this.K(),this.J(window,"DOMContentLoaded"),window.dispatchEvent(new Event("rocket-DOMContentLoaded"))}catch(t){console.error(t)}}async A(){try{document.readyState="complete"}catch(t){}try{await this.K(),this.J(document,"readystatechange"),document.dispatchEvent(new Event("rocket-readystatechange")),await this.K(),document.rocketonreadystatechange&&document.rocketonreadystatechange(),await this.K(),this.J(window,"load"),window.dispatchEvent(new Event("rocket-load")),await this.K(),window.rocketonload&&window.rocketonload(),await this.K(),this.allJQueries.forEach(t=>t(window).trigger("rocket-jquery-load")),await this.K(),this.J(window,"pageshow");const t=new Event("rocket-pageshow");t.persisted=this.persisted,window.dispatchEvent(t),await this.K(),window.rocketonpageshow&&window.rocketonpageshow({persisted:this.persisted})}catch(t){console.error(t)}}async K(){Date.now()-this.lastBreath>45&&(await this.X(),this.lastBreath=Date.now())}async X(){return document.hidden?new Promise(t=>setTimeout(t)):new Promise(t=>requestAnimationFrame(t))}B(t,e=window){return e===document&&"readystatechange"===t||(e===document&&"DOMContentLoaded"===t||(e===window&&"DOMContentLoaded"===t||(e===window&&"load"===t||e===window&&"pageshow"===t)))}static run(){(new RocketLazyLoadScripts).t()}}RocketLazyLoadScripts.run()})(); 4</script>
4 5 6 <meta name="viewport" content="width=device-width, initial-scale=1"> 7 <link data-minify="1" href="https://getabovethefold.com/wp-content/cache/min/1/wp-content/plugins/bfm-plugin/assets/css/output.css?ver=1791304822" rel="stylesheet"> 8 <link data-minify="1" rel='stylesheet' href='https://getabovethefold.com/wp-content/cache/min/1/wp-content/plugins/bfm-plugin/assets/css/icons.css?ver=1791304822' media='all' /> 9 10<!-- Search Engine Optimization by Rank Math PRO - https://rankmath.com/ --> 11<title>Programmatic Advertising Agency for Measurable Growth | Get Above The Fold</title><link rel="preload" data-rocket-preload as="image" href="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/marketers-analytics-dashboard-collaboration-illustration.webp" fetchpriority="high"> 12<meta name="description" content="Get Above The Fold helps brands grow with programmatic advertising, household-level targeting, multi-channel campaigns, foot traffic measurement, and custom media plans. Request a custom strategy call."/> 13<meta name="robots" content="follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"/> 14<link rel="canonical" href="https://getabovethefold.com" /> 15<meta property="og:locale" content="en_US" /> 16<meta property="og:type" content="website" /> 17<meta property="og:title" content="Programmatic Advertising Agency for Measurable Growth | Get Above The Fold" /> 18<meta property="og:description" content="Get Above The Fold helps brands grow with programmatic advertising, household-level targeting, multi-channel campaigns, foot traffic measurement, and custom media plans. Request a custom strategy call." /> 19<meta property="og:url" content="https://getabovethefold.com" /> 20<meta property="og:site_name" content="My Great Blog" /> 21<meta property="og:updated_time" content="2026-05-28T05:03:11+00:00" /> 22<meta name="twitter:card" content="summary_large_image" /> 23<meta name="twitter:title" content="Programmatic Advertising Agency for Measurable Growth | Get Above The Fold" /> 24<meta name="twitter:description" content="Get Above The Fold helps brands grow with programmatic advertising, household-level targeting, multi-channel campaigns, foot traffic measurement, and custom media plans. Request a custom strategy call." /> 25<meta name="twitter:label1" content="Written by" /> 26<meta name="twitter:data1" content="Above the Fold" /> 27<meta name="twitter:label2" content="Time to read" /> 28<meta name="twitter:data2" content="Less than a minute" /> 29<!-- /Rank Math WordPress SEO plugin --> 30 31<link rel='dns-prefetch' href='//www.googletagmanager.com' /> 32 33<link rel="alternate" type="application/rss+xml" title="Above the Fold » Feed" href="https://getabovethefold.com/feed" /> 34<link rel="alternate" type="application/rss+xml" title="Above the Fold » Comments Feed" href="https://getabovethefold.com/comments/feed" /> 35<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://getabovethefold.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgetabovethefold.com%2F" /> 36<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://getabovethefold.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgetabovethefold.com%2F&format=xml" /> 37<style id="wp-img-auto-sizes-contain-inline-css"> 38img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px} 39/*# sourceURL=wp-img-auto-sizes-contain-inline-css */ 40</style> 41<style id="wp-emoji-styles-inline-css"> 42 43 img.wp-smiley, img.emoji { 44 display: inline !important; 45 border: none !important; 46 box-shadow: none !important; 47 height: 1em !important; 48 width: 1em !important; 49 margin: 0 0.07em !important; 50 vertical-align: -0.1em !important; 51 background: none !important; 52 padding: 0 !important; 53 } 54/*# sourceURL=wp-emoji-styles-inline-css */ 55</style> 56<style id="wp-block-library-inline-css"> 57:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}
57.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}:root .has-text-align-center{text-align:center}:root .has-text-align-left{text-align:left}:root .has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap!important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{word-wrap:normal!important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-break:normal!important}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style^=border-color],[style*=";border-color"],[style*="; border-color"]){border-style:solid}html :where([style^=border-top-color],[style*=";border-top-color"],[style*="; border-top-color"]){border-top-style:solid}html :where([style^=border-right-color],[style*=";border-right-color"],[style*="; border-right-color"]){border-right-style:solid}html :where([style^=border-bottom-color],[style*=";border-bottom-color"],[style*="; border-bottom-color"]){border-bottom-style:solid}html :where([style^=border-left-color],[style*=";border-left-color"],[style*="; border-left-color"]){border-left-style:solid}html :where([style^=border-width],[style*=";border-width"],[style*="; border-width"]){border-style:solid}html :where([style^=border-top-width],[style*=";border-top-width"],[style*="; border-top-width"]){border-top-style:solid}html :where([style^=border-right-width],[style*=";border-right-width"],[style*="; border-right-width"]){border-right-style:solid}html :where([style^=border-bottom-width],[style*=";border-bottom-width"],[style*="; border-bottom-width"]){border-bottom-style:solid}html :where([style^=border-left-width],[style*=";border-left-width"],[style*="; border-left-width"]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}} 58 59/*# sourceURL=/wp-includes/css/dist/block-library/common.min.css */ 60</style> 61<style id="classic-theme-styles-inline-css"> 62/*! This file is auto-generated */ 63.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} 64/*# sourceURL=/wp-includes/css/classic-themes.min.css */ 65</style> 66 67<style id="global-styles-inline-css"> 68:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgb(6,147,227) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgb(252,185,
680) 0%,rgb(255,105,0) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgb(255,105,0) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0);}.wp-block-button{--wp--preset--dimension--25: 25%;--wp--preset--dimension--50: 50%;--wp--preset--dimension--75: 75%;--wp--preset--dimension--100: 100%;}:where(body) { margin: 0; }:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit;letter-spacing: inherit;line-height: inherit;padding-top: calc(0.667em + 2px);padding-right: calc(1.333em + 2px);padding-bottom: calc(0.667em + 2px);padding-left: calc(1.333em + 2px);text-decoration: none;text-transform: inherit;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}
68.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} 69/*# sourceURL=global-styles-inline-css */ 70</style> 71 72<link data-minify="1" rel='stylesheet' id='bfm-base-style-css' href='https://getabovethefold.com/wp-content/cache/min/1/wp-content/themes/bfm-base/style.css?ver=1791304822' media='all' /> 73<style id="rocket-lazyload-inline-css"> 74.rll-youtube-player{position:relative;padding-bottom:56.23%;height:0;overflow:hidden;max-width:100%;}.rll-youtube-player:focus-within{outline: 2px solid currentColor;outline-offset: 5px;}.rll-youtube-player iframe{position:absolute;top:0;left:0;width:100%;height:100%;z-index:100;background:0 0}.rll-youtube-player img{bottom:0;display:block;left:0;margin:auto;max-width:100%;width:100%;position:absolute;right:0;top:0;border:none;height:auto;-webkit-transition:.4s all;-moz-transition:.4s all;transition:.4s all}.rll-youtube-player img:hover{-webkit-filter:brightness(75%)}.rll-youtube-player .play{height:100%;width:100%;left:0;top:0;position:absolute;background:var(--wpr-bg-eabd6a87-6ce4-420b-b94b-072b7d6d7712) no-repeat center;background-color: transparent !important;cursor:pointer;border:none;}.wp-embed-responsive .wp-has-aspect-ratio .rll-youtube-player{position:absolute;padding-bottom:0;width:100%;height:100%;top:0;bottom:0;left:0;right:0} 75/*# sourceURL=rocket-lazyload-inline-css */ 76</style> 77 78<!-- Google tag (gtag.js) snippet added by Site Kit --> 79<!-- Google Analytics snippet added by Site Kit -->
vendor: 125 bytes, lines 79-80
79 80<script type="text/rocketlazyloadscript" id="google_gtagjs-js" data-rocket-src="https://www.googletagmanager.com/gtag/js?id=
80G-ZX8FLJDK0N
vendor: 18 bytes, line 80
80" async></script>
81<script type="text/rocketlazyloadscript" id="google_gtagjs-js-after"> 82window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);} 83gtag("set","linker",{"domains":["getabovethefold.com"]}); 84gtag("js", new Date()); 85gtag("set", "developer_id.dZTNiMT", true); 86gtag("config", "G-ZX8FLJDK0N"); 87 window._googlesitekit = window._googlesitekit || {}; window._googlesitekit.throttledEvents = []; window._googlesitekit.gtagEvent = (name, data) => { var key = JSON.stringify( { name, data } ); if ( !! window._googlesitekit.throttledEvents[ key ] ) { return; } window._googlesitekit.throttledEvents[ key ] = true; setTimeout( () => { delete window._googlesitekit.throttledEvents[ key ]; }, 5 ); gtag( "event", name, { ...data, event_source: "site-kit" } ); }; 88//# sourceURL=google_gtagjs-js-after 89</script>
89 90<link rel="https://api.w.org/" href="https://getabovethefold.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://getabovethefold.com/wp-json/wp/v2/pages/6" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://getabovethefold.com/xmlrpc.php?rsd" /> 91<meta name="generator" content="WordPress 7.1.3" /> 92<link rel='shortlink' href='https://getabovethefold.com/' />
93<script type="text/rocketlazyloadscript" data-minify="1" data-rocket-type="text/javascript" data-rocket-src="https://getabovethefold.com/wp-content/cache/min/1/sidebarv2.js?ver=1791304822" async="true"></script>
93<meta name="generator" content="Site Kit by Google 1.183.0" /><!-- HFCM by 99 Robots - Snippet # 1: New Organizational Schema -->
94<script type="application/ld+json"> 95{ 96"@context": "http://schema.org", 97"@type": "Organization", 98"@id": "http://www.getabovethefold.com/#organization", 99"subOrganization": { 100"@id": "http://www.getabovethefold.com/#localbusiness1" 101}, 102"name": "Get Above The Fold Inc", 103"url": "http://www.getabovethefold.com/", 104"description": "We are performance-minded programmatic experts. We can help you learn programmatic and guide you on what tactics work best for your business. Programmatic can be an intimidating word and channel, we can help you understand the programmatic space. -Utilize the same talent and process that have successfully scaled companies from several million to $500 million in annual revenue at 30-50% profit margin. -36+ digital marketing years taking companies from $5M to $500M revenue.", 105"foundingLocation": [{ 106"@type": "Place", 107"geo": { 108"@type": "GeoCoordinates", 109"latitude": "40.5066753", 110"longitude": "-111.8845373" 111}, 112"name":"Get Above The Fold Inc" 113}], 114"address": { 115"@type": "PostalAddress", 116"streetAddress": "183 E Scenic Peak Cove", 117"addressLocality": "Draper", 118"addressRegion": "Utah", 119"postalCode": "84020", 120"addressCountry": "US" 121}, 122"contactPoint": { 123"@type": "ContactPoint", 124"contactType": "customer support", 125"telephone": "(801) 638-5619" 126} 127} 128</script>
vendor: 2 bytes, line 128
128
129<script type="application/ld+json"> 130{ 131"@id": "http://www.getabovethefold.com/#localbusiness1", 132"@context": "https://schema.org", 133"@type": "LocalBusiness", 134"parentOrganization": { 135"@id": "http://www.getabovethefold.com/#organization" 136}, 137"name": "Get Above The Fold Inc", 138"sameAs": [ 139"https://www.facebook.com/getabovethefold", 140"https://www.linkedin.com/company/getabovethefold", 141"https://www.instagram.com/getabovethefold/" 142], 143"url": "http://www.getabovethefold.com/", 144"description": "We are performance-minded programmatic experts. We can help you learn programmatic and guide you on what tactics work best for your business. Programmatic can be an intimidating word and channel, we can help you understand the programmatic space. -Utilize the same talent and process that have successfully scaled companies from several million to $500 million in annual revenue at 30-50% profit margin. -36+ digital marketing years taking companies from $5M to $500M revenue.", 145"telephone": "(801) 638-5619", 146"geo": { 147"@type": "GeoCoordinates", 148"latitude": "40.5066753", 149"longitude": "-111.8845373" 150}, 151"address": { 152"@type": "PostalAddress", 153"addressCountry": "US", 154"streetAddress": "183 E Scenic Peak Cove", 155"addressLocality": "Draper", 156"addressRegion": "Utah", 157"postalCode": "84020" 158}, 159"areaServed": { 160"@type": "administrativearea", 161"@id": "http://www.getabovethefold.com/#areaserved", 162"geo": { 163"@type": "geocircle", 164"georadius": "50000", 165"geoMidpoint": { 166"@type": "GeoCoordinates", 167"latitude": "40.5066753", 168"longitude": "-111.8845373" 169} 170}, 171"containsPlace": [ 172{ 173"@type": "City", 174"name": "Salt Lake City", 175"sameAs": ["https://en.wikipedia.org/wiki/Salt_Lake_City","https://www.wikidata.org/wiki/Q23337","https://www.google.com/search?q=Salt_Lake_City&kgmid=/m/0f2r6","https://www.google.com/maps/search/?api=1&query=Salt_Lake_City"] 176}, 177{ 178"@type": "City", 179"name": "West Valley City", 180"sameAs": ["https://en.wikipedia.org/wiki/West_Valley_City%2C_Utah","https://www.wikidata.org/wiki/Q52465","https://www.google.com/search?q=West_Valley_City%252C_Utah&kgmid=/m/010fwq","https://www.google.com/maps/search/?api=1&query=West_Valley_City%2C_Utah"] 181}, 182{ 183"@type": "City", 184"name": "Provo", 185"sameAs": ["https://en.wikipedia.org/wiki/Provo%2C_Utah","https://www.wikidata.org/wiki/Q23443","https://www.google.com/search?q=Provo%252C_Utah&kgmid=/m/0l39b","https://www.google.com/maps/search/?api=1&query=Provo%2C_Utah"] 186}, 187{ 188"@type": "City", 189"name": "West Jordan", 190"sameAs": ["https://en.wikipedia.org/wiki/West_Jordan%2C_Utah","https://www.wikidata.org/wiki/Q52466","https://www.google.com/search?q=West_Jordan%252C_Utah&kgmid=/m/010fwb","https://www.google.com/maps/search/?api=1&query=West_Jordan%2C_Utah"] 191}, 192{ 193"@type": "City", 194"name": "Orem", 195"sameAs": ["https://en.wikipedia.org/wiki/Orem%2C_Utah","https://www.wikidata.org/wiki/Q52468","https://www.google.com/search?q=Orem%252C_Utah&kgmid=/m/0c92k","https://www.google.com/maps/search/?api=1&query=Orem%2C_Utah"] 196}, 197{ 198"@type": "City", 199"name": "Taylorsville", 200"sameAs": ["https://en.wikipedia.org/wiki/Taylorsville%2C_Utah","https://www.wikidata.org/wiki/Q52475","https://www.google.com/search?q=Taylorsville%252C_Utah&kgmid=/m/021crqw","https://www.google.com/maps/search/?api=1&query=Taylorsville%2C_Utah"] 201}, 202{ 203"@type": "City", 204"name": "Lehi", 205"sameAs": ["https://en.wikipedia.org/wiki/Lehi%2C_Utah","https://www.wikidata.org/wiki/Q1010595","https://www.google.com/search?q=Lehi%252C_Utah&kgmid=/m/010gsz","https://www.google.com/maps/search/?api=1&query=Lehi%2C_Utah"] 206}, 207{ 208"@type": "City", 209"name": "Draper", 210"sameAs": ["https://en.wikipedia.org/wiki/Draper%2C_Utah","https://www.wikidata.org/wiki/Q482888","https://www.google.com/search?q=Draper%252C_Utah&kgmid=/m/0g0b2g","https://www.google.com/maps/search/?api=1&query=Draper%2C_Utah"] 211}, 212{ 213"@type": "City", 214"name": "Bountiful", 215"sameAs": ["https://en.wikipedia.org/wiki/Bountiful%2C_Utah","https://www.wikidata.org/wiki/Q483219","https://www.google.com/search?q=Bountiful%252C_Utah&kgmid=/m/010dpm","https://www.google.com/maps/search/?api=1&query=Bountiful%2C_Utah"] 216}, 217{ 218"@type": "City", 219"name": "Pleasant Grove", 220"sameAs": ["https://en.wikipedia.org/wiki/Pleasant_Grove%2C_Utah","https://www.wikidata.org/wiki/Q482842","https://www.google.com/search?q=Pleasant_Grove%252C_Utah&kgmid=/m/010gvs","https://www.google.com/maps/search/?api=1&query=Pleasant_Grove%2C_Utah"] 221}, 222{ 223"@type": "City", 224"name": "Spanish Fork", 225"sameAs": ["https://en.wikipedia.org/wiki/Spanish_Fork%2C_Utah","https://www.wikidata.org/wiki/Q482552","https://www.google.com/search?q=Spanish_Fork%252C_Utah&kgmid=/m/010gx4","https://www.google.com/maps/search/?api=1&query=Spanish_Fork%2C_Utah"] 226}, 227{ 228"@type": "City", 229"name": "Tooele", 230"sameAs": ["https://en.wikipedia.org/wiki/Tooele%2C_Utah","https://www.wikidata.org/wiki/Q482937","https://www.google.com/search?q=Tooele%252C_Utah&kgmid=/m/010gj3","https://www.google.com/maps/search/?api=1&query=Tooele%2C_Utah"] 231}, 232{ 233"@type": "City", 234"name": "Springville", 235"sameAs": ["https://en.wikipedia.org/wiki/Springville%2C_Utah","https://www.wikidata.org/wiki/Q482879","https://www.google.com/search?q=Springville%252C_Utah&kgmid=/m/010gxw","https://www.google.com/maps/search/?api=1&query=Springville%2C_Utah"] 236}, 237{ 238"@type": "City", 239"name": "Herriman", 240"sameAs": ["https://en.wikipedia.org/wiki/Herriman%2C_Utah","https://www.wikidata.org/wiki/Q129935","https://www.google.com/search?q=Herriman%252C_Utah&kgmid=/m/010fq1","https://www.google.com/maps/search/?api=1&query=Herriman%2C_Utah"] 241}, 242{ 243"@type": "City", 244"name": "Eagle Mountain", 245"sameAs": ["https://en.wikipedia.org/wiki/Eagle_Mountain%2C_Utah","https://www.wikidata.org/wiki/Q483165","https://www.google.com/search?q=Eagle_Mountain%252C_Utah&kgmid=/m/010gq2","https://www.google.com/maps/search/?api=1&query=Eagle_Mountain%2C_Utah"] 246}, 247{ 248"@type": "City", 249"name": "South Salt Lake", 250"sameAs": ["https://en.wikipedia.org/wiki/South_Salt_Lake%2C_Utah","https://www.wikidata.org/wiki/Q482869","https://www.google.com/search?q=South_Salt_Lake%252C_Utah&kgmid=/m/010fvm","https://www.google.com/maps/search/?api=1&query=South_Salt_Lake%2C_Utah"] 251}, 252{ 253"@type": "City", 254"name": "North Salt Lake", 255"sameAs": ["https://en.wikipedia.org/wiki/North_Salt_Lake%2C_Utah","https://www.wikidata.org/wiki/Q482763","https://www.google.com/search?q=North_Salt_Lake%252C_Utah&kgmid=/m/010dt0","https://www.google.com/maps/search/?api=1&query=North_Salt_Lake%2C_Utah"] 256}, 257{ 258"@type": "City", 259"name": "Highland", 260"sameAs": ["https://en.wikipedia.org/wiki/Highland%2C_Utah","https://www.wikidata.org/wiki/Q483297","https://www.google.com/search?q=Highland%252C_Utah&kgmid=/m/021b3d7","https://www.google.com/maps/search/?api=1&query=Highland%2C_Utah"] 261}, 262{ 263"@type": "City", 264"name": "Centerville", 265"sameAs": ["https://en.wikipedia.org/wiki/Centerville%2C_Utah","https://www.wikidata.org/wiki/Q483235","https://www.google.com/search?q=Centerville%252C_Utah&kgmid=/m/0219znf","https://www.google.com/maps/search/?api=1&query=Centerville%2C_Utah"] 266}, 267{ 268"@type": "City", 269"name": "United States", 270"sameAs": ["https://en.wikipedia.org/wiki/United_States"] 271} 272] 273}, 274"openingHours": ["Mo-Tu-We-Th-Fr 08:00-18:00"], 275"contactPoint": { 276"@type": "ContactPoint",
277"telephone": "(801) 638-5619" 278}, 279"hasMap": "https://www.google.com/maps/place/?q=place_id:ChIJ3aDWAxn_UocRBfah2qh1XSM", 280"keywords": [ 281"programmatic advertising agency", 282"programmatic advertising", 283"digital advertising agency", 284"digital media buying", 285"performance marketing agency", 286"targeted digital advertising", 287"connected TV advertising", 288"OTT advertising", 289"programmatic display advertising", 290"programmatic video advertising", 291"audio advertising", 292"podcast advertising", 293"geofencing advertising", 294"retargeting advertising", 295"audience targeting", 296"campaign performance reporting", 297"marketing attribution" 298], 299"review": [{ 300 "@type": "Review", 301 "datePublished": "2023-02-16", 302 "reviewBody": "We hired Above the Fold when our ad agency was in a pinch and short staffed. Josh came in and provided us with an in-depth strategy that helped us to test and learn rapidly. We still use the learnings from that campaign today. We also saw results from the campaign -- everything went up and to the right with Above the Fold on the job.nnEven more important than this, Josh is honest, driven, responsive and one of the best humans you can work with. I have no hesitation recommending him and his team. They are excellent partners.", 303 "url": "https://www.google.com/maps/contrib/114821272491108347884/reviews", 304 "author": { 305 "@type": "Person", 306 "name": "Scott Hendrix" 307 }, 308 "reviewRating": { 309 "@type": "Rating", 310 "ratingValue": "5" 311 } 312},{ 313 "@type": "Review", 314 "datePublished": "2021-02-16", 315 "reviewBody": "Above The Fold is fantastic. Josh and Jessica do it the right way. They focus on your goals and what you are looking to achieve and then come up with programs to help you accomplish your goals with the best ROI. They treat you like a partner and care about the success of your business.", 316 "url": "https://www.google.com/maps/contrib/109445635973470751510/reviews", 317 "author": { 318 "@type": "Person", 319 "name": "Tyler Reed" 320 }, 321 "reviewRating": { 322 "@type": "Rating", 323 "ratingValue": "5" 324 } 325},{ 326 "@type": "Review", 327 "datePublished": "2021-02-16", 328 "reviewBody": "Josh from Above the Fold has taken on everything we at ExpertVoice have shot at him and does so in a thorough, timely, and organized manner. Utilizing his extensive industry experience and specific reporting and implementation techniques are just two ways that have helped our marketing team excel since having brought him on. I never have to worry about anything slipping through the cracks with the help of his dedication to excellence.", 329 "url": "https://www.google.com/maps/contrib/112595729409668705521/reviews", 330 "author": { 331 "@type": "Person", 332 "name": "Mikayla Robertson" 333 }, 334 "reviewRating": { 335 "@type": "Rating", 336 "ratingValue": "5" 337 } 338},{ 339 "@type": "Review", 340 "datePublished": "2021-03-04", 341 "reviewBody": "Jessica and Josh are a marketing dream come true, wonderful to work with and excellent follow through.", 342 "url": "https://www.google.com/maps/contrib/112474185981914864703/reviews", 343 "author": { 344 "@type": "Person", 345 "name": "Nikki Spurling" 346 }, 347 "reviewRating": { 348 "@type": "Rating", 349 "ratingValue": "5" 350 } 351},{ 352 "@type": "Review", 353 "datePublished": "2021-02-18", 354 "reviewBody": "Love this company. They do an amazing job", 355 "url": "https://www.google.com/maps/contrib/101859110467494707746/reviews", 356 "author": { 357 "@type": "Person", 358 "name": "Laura Swanson" 359 }, 360 "reviewRating": { 361 "@type": "Rating", 362 "ratingValue": "5" 363 } 364}] 365} 366</script>
366 367<!-- /end HFCM by 99 Robots --> 368<link rel="icon" href="https://getabovethefold.com/wp-content/uploads/2026/05/cropped-atf-favicon-32x32.png" sizes="32x32" /> 369<link rel="icon" href="https://getabovethefold.com/wp-content/uploads/2026/05/cropped-atf-favicon-192x192.png" sizes="192x192" /> 370<link rel="apple-touch-icon" href="https://getabovethefold.com/wp-content/uploads/2026/05/cropped-atf-favicon-180x180.png" /> 371<meta name="msapplication-TileImage" content="https://getabovethefold.com/wp-content/uploads/2026/05/cropped-atf-favicon-270x270.png" /> 372<noscript><style id="rocket-lazyload-nojs-css">.rll-youtube-player, [data-lazy-src]{display:none !important;}</style></noscript><style id="rocket-lazyrender-inline-css">[data-wpr-lazyrender] {content-visibility: auto;}</style><style id="wpr-lazyload-bg-container"></style><style id="wpr-lazyload-bg-exclusion"></style> 373<noscript> 374<style id="wpr-lazyload-bg-nostyle">.rll-youtube-player .play{--wpr-bg-eabd6a87-6ce4-420b-b94b-072b7d6d7712: url('https://getabovethefold.com/wp-content/plugins/wp-rocket/assets/img/youtube.png');}</style> 375</noscript>
376<script type="application/javascript">const rocket_pairs = [{"selector":".rll-youtube-player .play","style":".rll-youtube-player .play{--wpr-bg-eabd6a87-6ce4-420b-b94b-072b7d6d7712: url('https:\/\/getabovethefold.com\/wp-content\/plugins\/wp-rocket\/assets\/img\/youtube.png');}","hash":"eabd6a87-6ce4-420b-b94b-072b7d6d7712","url":"https:\/\/getabovethefold.com\/wp-content\/plugins\/wp-rocket\/assets\/img\/youtube.png"}]; const rocket_excluded_pairs = [];</script>
376<meta name="generator" content="WP Rocket 3.23" data-wpr-features="wpr_lazyload_css_bg_img wpr_delay_js wpr_defer_js wpr_minify_js wpr_lazyload_images wpr_lazyload_iframes wpr_automatic_lazy_rendering wpr_oci wpr_image_dimensions wpr_minify_css wpr_cdn wpr_mobile" /></head> 377 378<body class="home wp-singular page-template page-template-home page-template-home-php page page-id-6 wp-embed-responsive wp-theme-bfm-base plugin-page"> 379 380<header id="main-header" class="bfm-home-main-header sticky top-0 z-50 bg-white shadow-sm border-b border-gray-100"> 381 <div class="max-w-7xl mx-auto px-4 py-3 md:py-4 flex justify-between items-center relative z-[60]"> 382 <a href="https://getabovethefold.com/" class="bfm-header__logo-link flex-shrink-0"> 383 <img width="180" height="86" src="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/Logo_website.webp" alt="Get Above The Fold, Inc. Logo" class="h-10 md:h-12 w-auto"> 384 </a> 385 386 <!-- Desktop Nav: structure from data/header.json (synced via BFM setup wizard). --> 387 <nav class="bfm-header__nav hidden lg:flex items-center gap-6 lg:gap-8" aria-label="Primary navigation"> 388 <ul class="flex flex-wrap items-center gap-x-6 lg:gap-x-8 gap-y-1 list-none m-0 p-0"><li class="relative group"><a href="https://getabovethefold.com/services" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors flex items-center gap-1 py-2">Services <i class="lni lni-chevron-down !text-xl" aria-hidden="true"></i></a> 389<div class="absolute top-full left-0 w-64 bg-white shadow-lg border border-gray-100 rounded-b-lg opacity-0 invisible group-hover:opacity-100 group-hover:visible transition-all duration-200 z-50"> 390 <div class="py-2"> <a href="https://getabovethefold.com/programmatic-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Programmatic Advertising</a> <a href="https://getabovethefold.com/connected-tv-ott-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Connected TV & OTT</a> <a href="https://getabovethefold.com/native-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Native Advertising</a> <a href="https://getabovethefold.com/podcast-audio-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Podcast & Audio</a> <a href="https://getabovethefold.com/programmatic-display" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Programmatic Display</a> <a href="https://getabovethefold.com/geofence-targeting" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Geofence Targeting</a> <a href="https://getabovethefold.com/retargeting" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Retargeting</a> <a href="https://getabovethefold.com/address-level-targeting" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Address-Level Targeting</a> <a href="https://getabovethefold.com/foot-traffic" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Foot Traffic Attribution</a> <a href="https://getabovethefold.com/programmatic-video" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Programmatic Video</a> <a href="https://getabovethefold.com/account-based-marketing" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Account Based Marketing</a> 391 </div> 392</div></li><li class="relative group"><a href="https://getabovethefold.com/services#industries" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors flex items-center gap-1 py-2">Industries <i class="lni lni-chevron-down !text-xl" aria-hidden="true"></i></a> 393<div class="absolute top-full left-0 w-64 bg-white shadow-lg border border-gray-100 rounded-b-lg opacity-0 invisible group-hover:opacity-100 group-hover:visible transition-all duration-200 z-50"> 394 <div class="py-2"> <a href="https://getabovethefold.com/healthcare-marketing" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Healthcare Marketing</a> <a href="https://getabovethefold.com/car-dealership-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Car Dealerships</a> <a href="https://getabovethefold.com/travel-hospitality-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Travel &
394 Hospitality</a> <a href="https://getabovethefold.com/job-recruiting-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Job Recruiting</a> <a href="https://getabovethefold.com/saas-marketing" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">SaaS Marketing</a> <a href="https://getabovethefold.com/education-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Education</a> <a href="https://getabovethefold.com/real-estate-advertising" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Real Estate</a> <a href="https://getabovethefold.com/business-services-marketing" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Business Services</a> 395 </div> 396</div></li><li><a href="https://getabovethefold.com/pricing" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors">Pricing</a></li><li><a href="https://getabovethefold.com/about" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors">About</a></li><li class="relative group"><a href="https://getabovethefold.com/case-studies" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors flex items-center gap-1 py-2">Resources <i class="lni lni-chevron-down !text-xl" aria-hidden="true"></i></a> 397<div class="absolute top-full left-0 w-64 bg-white shadow-lg border border-gray-100 rounded-b-lg opacity-0 invisible group-hover:opacity-100 group-hover:visible transition-all duration-200 z-50"> 398 <div class="py-2"> <a href="https://getabovethefold.com/case-studies" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Case Studies</a> <a href="https://getabovethefold.com/partner-resources" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Partner Resources</a> <a href="https://getabovethefold.com/faq" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">FAQ</a> <a href="https://blog.getabovethefold.com/" class="block px-4 py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">Blog</a> 399 </div> 400</div></li><li><a href="https://getabovethefold.com/contact" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors">Contact</a></li></ul> </nav> 401 402 <div class="bfm-header__actions hidden lg:flex items-center gap-6"> 403 <a href="tel:+18016385619" class="flex items-center gap-2 text-sm font-semibold hover:!text-[#47c9e5] transition-colors"> 404 <i class="lni lni-phone !text-2xl !text-[#47c9e5]" aria-label="Phone"></i> (801) 638-5619 405 </a> 406 <a href="https://getabovethefold.com/contact" class="inline-flex items-center justify-center px-5 py-2.5 bg-[#EB5501] !text-white text-sm font-bold rounded hover:bg-[#d14b01] transition-colors"> 407 Get Started 408 </a> 409 </div> 410 411 <!-- Mobile Toggle --> 412 <button class="bfm-header__mobile-toggle lg:hidden !text-[#505050] hover:!text-[#47c9e5] p-2" type="button" data-bfm-toggle="mobile-nav" aria-expanded="false" aria-controls="mobile-nav" aria-label="Open menu"> 413 <i class="lni lni-menu-hamburger-1 !text-4xl" aria-hidden="true"></i> 414 </button> 415 </div> 416 417 <!-- Mobile Nav Drawer --> 418 <div id="mobile-nav" class="hidden fixed inset-0 bg-white z-40 pt-20 px-4 pb-6 overflow-y-auto flex flex-col" aria-hidden="true"> 419 <button 420 type="button" 421 class="bfm-header__mobile-close absolute top-4 right-4 p-2 !text-[#505050] hover:!text-[#47c9e5] lg:hidden" 422 data-bfm-close="mobile-nav" 423 aria-label="Close menu" 424 > 425 <i class="lni lni-xmark !text-4xl" aria-hidden="true"></i> 426 </button> 427 <nav class="flex flex-col mb-8" aria-label="Primary navigation"> 428 <div class="bfm-header-mobile-item bfm-header-mobile-item--has-children border-b border-gray-100"> 429 <div class="flex items-stretch w-full min-h-[3rem]"> 430 <a href="https://getabovethefold.com/services" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors inline-block shrink-0 py-3 self-center"> 431 Services </a> 432 <button 433 type="button" 434 class="bfm-header-mobile-submenu-toggle flex-1 flex items-center justify-end min-w-0 py-3 pl-4 pr-1 !text-[#505050] hover:!text-[#47c9e5]" 435 data-bfm-mobile-submenu-toggle 436 aria-expanded="false" 437 aria-controls="bfm-mobile-submenu-services" 438 aria-label="Toggle Services submenu" 439 > 440 <i class="lni lni-chevron-down !text-xl transition-transform" aria-hidden="true"></i> 441 </button> 442 </div> 443 <div id="bfm-mobile-submenu-services" class="hidden pb-3 pl-4 border-t border-gray-50" hidden> 444 <a href="https://getabovethefold.com/programmatic-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors">
445 Programmatic Advertising </a> 446 <a href="https://getabovethefold.com/connected-tv-ott-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 447 Connected TV & OTT </a> 448 <a href="https://getabovethefold.com/native-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 449 Native Advertising </a> 450 <a href="https://getabovethefold.com/podcast-audio-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 451 Podcast & Audio </a> 452 <a href="https://getabovethefold.com/programmatic-display" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 453 Programmatic Display </a> 454 <a href="https://getabovethefold.com/geofence-targeting" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 455 Geofence Targeting </a> 456 <a href="https://getabovethefold.com/retargeting" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 457 Retargeting </a> 458 <a href="https://getabovethefold.com/address-level-targeting" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 459 Address-Level Targeting </a> 460 <a href="https://getabovethefold.com/foot-traffic" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 461 Foot Traffic Attribution </a> 462 <a href="https://getabovethefold.com/programmatic-video" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 463 Programmatic Video </a> 464 <a href="https://getabovethefold.com/account-based-marketing" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 465 Account Based Marketing </a> 466 </div> 467 </div> 468 <div class="bfm-header-mobile-item bfm-header-mobile-item--has-children border-b border-gray-100"> 469 <div class="flex items-stretch w-full min-h-[3rem]"> 470 <a href="https://getabovethefold.com/services#industries" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors inline-block shrink-0 py-3 self-center"> 471 Industries </a> 472 <button 473 type="button" 474 class="bfm-header-mobile-submenu-toggle flex-1 flex items-center justify-end min-w-0 py-3 pl-4 pr-1 !text-[#505050] hover:!text-[#47c9e5]" 475 data-bfm-mobile-submenu-toggle 476 aria-expanded="false" 477 aria-controls="bfm-mobile-submenu-industries" 478 aria-label="Toggle Industries submenu" 479 > 480 <i class="lni lni-chevron-down !text-xl transition-transform" aria-hidden="true"></i> 481 </button> 482 </div> 483 <div id="bfm-mobile-submenu-industries" class="hidden pb-3 pl-4 border-t border-gray-50" hidden> 484 <a href="https://getabovethefold.com/healthcare-marketing" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 485 Healthcare Marketing </a> 486 <a href="https://getabovethefold.com/car-dealership-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 487 Car Dealerships </a> 488 <a href="https://getabovethefold.com/travel-hospitality-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 489 Travel &
489 Hospitality </a> 490 <a href="https://getabovethefold.com/job-recruiting-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 491 Job Recruiting </a> 492 <a href="https://getabovethefold.com/saas-marketing" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 493 SaaS Marketing </a> 494 <a href="https://getabovethefold.com/education-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 495 Education </a> 496 <a href="https://getabovethefold.com/real-estate-advertising" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 497 Real Estate </a> 498 <a href="https://getabovethefold.com/business-services-marketing" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 499 Business Services </a> 500 </div> 501 </div> 502 <a href="https://getabovethefold.com/pricing" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors block border-b border-gray-100 py-3"> 503 Pricing </a> 504 <a href="https://getabovethefold.com/about" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors block border-b border-gray-100 py-3"> 505 About </a> 506 <div class="bfm-header-mobile-item bfm-header-mobile-item--has-children border-b border-gray-100"> 507 <div class="flex items-stretch w-full min-h-[3rem]"> 508 <a href="https://getabovethefold.com/case-studies" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors inline-block shrink-0 py-3 self-center"> 509 Resources </a> 510 <button 511 type="button" 512 class="bfm-header-mobile-submenu-toggle flex-1 flex items-center justify-end min-w-0 py-3 pl-4 pr-1 !text-[#505050] hover:!text-[#47c9e5]" 513 data-bfm-mobile-submenu-toggle 514 aria-expanded="false" 515 aria-controls="bfm-mobile-submenu-resources" 516 aria-label="Toggle Resources submenu" 517 > 518 <i class="lni lni-chevron-down !text-xl transition-transform" aria-hidden="true"></i> 519 </button> 520 </div> 521 <div id="bfm-mobile-submenu-resources" class="hidden pb-3 pl-4 border-t border-gray-50" hidden> 522 <a href="https://getabovethefold.com/case-studies" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 523 Case Studies </a> 524 <a href="https://getabovethefold.com/partner-resources" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 525 Partner Resources </a> 526 <a href="https://getabovethefold.com/faq" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 527 FAQ </a> 528 <a href="https://blog.getabovethefold.com/" class="block py-2 text-sm !text-[#505050] hover:bg-[#F7FBFE] hover:!text-[#47c9e5] transition-colors"> 529 Blog </a> 530 </div> 531 </div> 532 <a href="https://getabovethefold.com/contact" class="!text-[#505050] font-bold uppercase tracking-wide text-sm hover:!text-[#47c9e5] transition-colors block border-b border-gray-100 py-3"> 533 Contact </a> 534 </nav> 535 <div class="mt-auto flex flex-col gap-4"> 536 <a href="tel:+18016385619" class="flex items-center justify-center gap-2 text-lg font-semibold py-3 bg-gray-50 rounded"> 537 <i class="lni lni-phone !text-3xl !text-[#47c9e5]" aria-hidden="true"></i> (801) 638-5619 538 </a> 539 <a href="https://getabovethefold.com/contact" class="text-center px-6 py-4 bg-[#EB5501] !text-white text-lg font-bold rounded"> 540 Get Started With a Custom Strategy Call 541 </a> 542 </div> 543 </div> 544 </header> 545<style type="text/tailwindcss"> 546/* Theme Overrides */ 547:root { 548 --color-primary: #47c9e5; 549 --color-secondary: #505050; 550 --color-accent: #EB5501; 551} 552 553/* Ensure smooth scrolling for anchor links if needed */ 554html { 555 scroll-behavior: smooth; 556} 557 558details > summary { 559 list-style: none; 560} 561 562details > summary::-webkit-details-marker { 563 display: none; 564} 565 566/* Custom utility for the timeline line in How It Works section */ 567.bfm-home-how-it-works .is-active .lni { 568 animation: pulse 2s infinite; 569} 570 571@keyframes pulse { 572 0% { 573 box-shadow: 0 0 0 0 rgba(71, 201, 229, 0.4); 574 } 575 70% { 576 box-shadow: 0 0 0 10px rgba(71, 201, 229, 0); 577 } 578 100% { 579 box-shadow: 0 0 0 0 rgba(71, 201, 229, 0); 580 } 581} 582</style> 583<div class="bfm-home font-sans !text-[#505050] bg-white"> 584 585 <!-- 1. Main Header + Nav --> 586 587 588 <!-- 2. Hero --> 589 <section id="hero" class="bfm-home-hero relative pt-16 md:pt-24 lg:pt-28 pb-14 md:pb-20 lg:pb-24 overflow-hidden"> 590 <div class="absolute inset-0 z-0"> 591 <img fetchpriority="high" width="938" height="938" src="/wp-content/plugins/bfm-plugin/assets/img/marketers-analytics-dashboard-collaboration-illustration.webp" alt="Illustration of marketers reviewing analytics dashboards and performance charts together" class="w-full h-full object-cover"> 592 <div class="absolute inset-0 bg-gradient-to-r from-[#2F2F2F]/95 to-[#2F2F2F]/80"></div> 593 </div> 594 595 <div class="bfm-container relative z-10 max-w-7xl mx-auto px-4 grid grid-cols-1 lg:grid-cols-12 gap-8 lg:gap-12 items-center"> 596 <div class="bfm-hero__content lg:col-span-7 !text-white"> 597 <h1 class="bfm-hero__title text-4xl md:text-5xl lg:text-6xl font-bold leading-tight mb-6">
597Programmatic Advertising that Reduces Waste and Improves Measurable Growth</h1> 598 <p class="bfm-hero__intro text-base md:text-lg font-light leading-relaxed mb-6 text-gray-200"> 599 Get Above The Fold, Inc. is a Draper, Utah-based programmatic advertising agency that helps businesses eliminate wasted ad spend through precise targeting, transparent measurement, and fully custom media strategies. We design campaigns across display, native, video, audio, and connected TV (CTV) that are custom-engineered around your target audiences. From our headquarters in the heart of Utah's Silicon Slopes, we serve growth-minded brands nationwide. 600 </p> 601 <div class="mb-8"> 602 <p class="font-semibold mb-4 !text-[#47c9e5]">For brands that need more than broad targeting:</p> 603 <ul class="bfm-hero__benefits space-y-3"> 604 <li class="flex items-center gap-3"> 605 <i class="lni lni-check-circle-1 !text-3xl !text-[#47c9e5] mt-0.5" aria-label="Checkmark"></i> 606 <span class="text-gray-200">Reach high-intent audiences with precision programmatic and first-party data targeting</span> 607 </li> 608 <li class="flex items-center gap-3"> 609 <i class="lni lni-target-1 !text-3xl !text-[#47c9e5] mt-0.5" aria-label="Target"></i> 610 <span class="text-gray-200">Activate multi-channel programmatic campaigns across premium digital environments</span> 611 </li> 612 <li class="flex items-center gap-3"> 613 <i class="lni lni-bar-chart-1 !text-3xl !text-[#47c9e5] mt-0.5" aria-label="Chart"></i> 614 <span class="text-gray-200">Measure physical conversion lift, including real-time foot traffic attribution</span> 615 </li> 616 <li class="flex items-center gap-3"> 617 <i class="lni lni-check-circle-1 !text-3xl !text-[#47c9e5] mt-0.5" aria-label="Checkmark"></i> 618 <span class="text-gray-200">Start with a custom media playbook built around your specific customer journey</span> 619 </li> 620 </ul> 621 </div> 622 <div class="flex flex-col sm:flex-row gap-4"> 623 <a href="/contact" class="inline-flex items-center justify-center px-6 py-3.5 bg-[#EB5501] !text-white font-bold rounded hover:bg-[#d14b01] transition-colors text-center"> 624 Get Started With a Custom Strategy Call 625 </a> 626 <a href="/services" class="inline-flex items-center justify-center px-6 py-3.5 border-2 border-white !text-white font-bold rounded hover:bg-white hover:!text-[#505050] transition-colors text-center"> 627 See Programmatic Services 628 </a> 629 </div> 630 </div> 631 632 <div class="bfm-hero__form-card lg:col-span-5"> 633 <div class="bg-white p-6 md:p-8 rounded-xl shadow-2xl"> 634 <h3 class="text-2xl font-bold mb-2 !text-[#505050]">Request a Strategy Call</h3> 635 <p class="text-sm text-gray-500 mb-6">No pressure. Straight answers.</p> 636 <div class="space-y-4"> 637 <iframe loading="lazy" 638 src="about:blank" 639 style="width:100%;height:100%;border:none;border-radius:8px" 640 id="inline-Qj4Fy0VaCCqXldMQreIF" 641 data-layout="{'id':'INLINE'}" 642 data-trigger-type="alwaysShow" 643 data-trigger-value="" 644 data-activation-type="alwaysActivated" 645 data-activation-value="" 646 data-deactivation-type="neverDeactivate" 647 data-deactivation-value="" 648 data-form-name="Contact Form" 649 data-height="552" 650 data-layout-iframe-id="inline-Qj4Fy0VaCCqXldMQreIF" 651 data-form-id="Qj4Fy0VaCCqXldMQreIF" 652 title="Contact Form" 653 654 data-rocket-lazyload="fitvidscompatible" data-lazy-src="https://link.blueforgemarketing.com/widget/form/Qj4Fy0VaCCqXldMQreIF"> 655</iframe><noscript><iframe 656 src="https://link.blueforgemarketing.com/widget/form/Qj4Fy0VaCCqXldMQreIF" 657 style="width:100%;height:100%;border:none;border-radius:8px" 658 id="inline-Qj4Fy0VaCCqXldMQreIF" 659 data-layout="{'id':'INLINE'}" 660 data-trigger-type="alwaysShow" 661 data-trigger-value="" 662 data-activation-type="alwaysActivated" 663 data-activation-value="" 664 data-deactivation-type="neverDeactivate" 665 data-deactivation-value="" 666 data-form-name="Contact Form" 667 data-height="552" 668 data-layout-iframe-id="inline-Qj4Fy0VaCCqXldMQreIF" 669 data-form-id="Qj4Fy0VaCCqXldMQreIF" 670 title="Contact Form" 671 672 > 673</iframe></noscript>
674<script type="text/rocketlazyloadscript" data-minify="1" data-rocket-src="https://getabovethefold.com/wp-content/cache/min/1/js/form_embed.js?ver=1791304822" data-rocket-defer defer></script>
674 675 <p class="text-xs text-gray-400 mt-4 leading-tight"> 676 By clicking submit, you agree and consent for Get Above The Fold, Inc. to call in order to deliver the requested strategy call, as well as to email you regarding products or services that we think may be of interest. 677 </p> 678 </div> 679 <div class="mt-6 pt-6 border-t border-gray-100 flex items-center gap-3"> 680 <i class="lni lni-telephone-1 !text-3xl !text-[#47c9e5]" aria-label="Phone"></i> 681 <p class="text-sm text-gray-600"> 682 Based in Draper, Utah. Serving businesses nationwide across the United States. 683 </p> 684 </div> 685 </div> 686 </div> 687 </div> 688 </section> 689 690 <!-- 3. Trusted by Growth-Minded Brands --> 691 <section id="trusted-brands" class="bfm-home-trusted-brands py-12 md:py-16 bg-[#F9FAFB] border-b border-gray-200"> 692 <div class="max-w-7xl mx-auto px-4 text-center"> 693 <div class="max-w-3xl mx-auto mb-10"> 694 <h2 class="text-2xl md:text-3xl font-bold mb-4 !text-[#505050]">Trusted by Growth-Minded Brands</h2> 695 <p class="text-base text-gray-600"> 696 Precision targeting, rapid optimization, and transparent reporting define our partnerships. We deliver multi-channel programmatic campaigns for national brands and ambitious growth companies that refuse to accept black-box advertising. 697 </p> 698 </div> 699 700 <div class="flex flex-wrap justify-center items-center gap-8 md:gap-12 lg:gap-16"> 701 <img width="609" height="161" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20609%20161'%3E%3C/svg%3E" alt="ExpertVoice logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/expert-voice.webp"><noscript><img width="609" height="161" src="/wp-content/plugins/bfm-plugin/assets/img/expert-voice.webp" alt="ExpertVoice logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript> 702 <img width="707" height="247" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20707%20247'%3E%3C/svg%3E" alt="Jansport logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/jansport.webp"><noscript><img width="707" height="247" src="/wp-content/plugins/bfm-plugin/assets/img/jansport.webp" alt="Jansport logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript> 703 <img width="594" height="109" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20594%20109'%3E%3C/svg%3E" alt="Geox logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/geox.webp"><noscript><img width="594" height="109" src="/wp-content/plugins/bfm-plugin/assets/img/geox.webp" alt="Geox logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript> 704 <img width="624" height="177" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20624%20177'%3E%3C/svg%3E" alt="Travelpass logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/travelpass.webp"><noscript><img width="624" height="177" src="/wp-content/plugins/bfm-plugin/assets/img/travelpass.webp" alt="Travelpass logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript> 705 <img width="697" height="266" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20697%20266'%3E%3C/svg%3E" alt="See's Candies logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/sees-candies.webp"><noscript><img width="697" height="266" src="/wp-content/plugins/bfm-plugin/assets/img/sees-candies.webp" alt="See's Candies logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript> 706 <img width="564" height="141" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20564%20141'%3E%3C/svg%3E" alt="ZAGG logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/zagg.webp"><noscript><img width="564" height="141" src="/wp-content/plugins/bfm-plugin/assets/img/zagg.webp" alt="ZAGG logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript> 707 <img width="581" height="236" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20581%20236'%3E%3C/svg%3E" alt="RC Willey logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/rc-willey.webp"><noscript><img width="581" height="236" src="/wp-content/plugins/bfm-plugin/assets/img/rc-willey.webp" alt="RC Willey logo" class="h-8 md:h-10 w-auto object-contain grayscale hover:grayscale-0 transition-all duration-300 opacity-70 hover:opacity-100"></noscript> 708 </div> 709 710 <div class="mt-10 text-sm text-gray-500"> 711 Want to see strategy in action? Explore our <a href="/case-studies" class="!text-[#47c9e5] hover:underline font-semibold">case studies and insights</a> or review our full range of <a href="/services" class="!text-[#47c9e5] hover:underline font-semibold">
711Programmatic Advertising Services</a>. 712 </div> 713 </div> 714 </section> 715 716 <!-- 4. The Performance Systems Behind Smarter Programmatic Advertising --> 717 <section id="performance-systems" class="bfm-home-performance-systems py-14 md:py-20 lg:py-24 bg-white"> 718 <div class="max-w-7xl mx-auto px-4"> 719 <div class="max-w-3xl mb-12"> 720 <h2 class="text-3xl md:text-4xl font-bold mb-6 !text-[#505050]">The Performance Systems Behind Smarter Programmatic Advertising</h2> 721 <p class="text-lg text-gray-600"> 722 Programmatic advertising delivers the best results when it begins with strategy instead of ad inventory. We start by deeply understanding your goals, ideal customer profile, and current funnel gaps. From there we build a custom media plan that aligns with how your audience actually researches, compares, and buys. 723 </p> 724 </div> 725 726 <div class="grid grid-cols-1 lg:grid-cols-12 gap-12 items-start"> 727 <div class="lg:col-span-7 grid grid-cols-1 sm:grid-cols-2 gap-6"> 728 <!-- Card 1 --> 729 <div class="bg-[#F9FAFB] p-8 rounded-xl border border-gray-100 hover:shadow-lg transition-shadow"> 730 <i class="lni lni-clipboard !text-5xl !text-[#47c9e5] mb-4 block" aria-label="Clipboard"></i> 731 <h3 class="text-xl font-bold mb-3 !text-[#505050]">Custom Media Plans</h3> 732 <p class="text-gray-600 text-sm leading-relaxed"> 733 Every plan is built around your audience, goals, and growth stage. We do not force your business into a fixed package. If your strategy needs display, native, CTV, audio, or location-based targeting, we structure the mix around that reality. 734 </p> 735 </div> 736 <!-- Card 2 --> 737 <div class="bg-[#F9FAFB] p-8 rounded-xl border border-gray-100 hover:shadow-lg transition-shadow"> 738 <i class="lni lni-target-1 !text-5xl !text-[#47c9e5] mb-4 block" aria-label="Target"></i> 739 <h3 class="text-xl font-bold mb-3 !text-[#505050]">Precision Audience Targeting</h3> 740 <p class="text-gray-600 text-sm leading-relaxed"> 741 Sharper targeting is one of the biggest reasons businesses move into programmatic advertising services. Instead of paying for broad reach and hoping a fraction lands with the right audience, you can focus on the people most likely to matter. 742 </p> 743 </div> 744 <!-- Card 3 --> 745 <div class="bg-[#F9FAFB] p-8 rounded-xl border border-gray-100 hover:shadow-lg transition-shadow"> 746 <i class="lni lni-refresh-circle-1-clockwise !text-5xl !text-[#47c9e5] mb-4 block" aria-label="Refresh"></i> 747 <h3 class="text-xl font-bold mb-3 !text-[#505050]">Real-Time Optimization</h3> 748 <p class="text-gray-600 text-sm leading-relaxed"> 749 Performance data guides tactical budget shifts and algorithmic adjustments in real time. We ensure your programmatic media spend continuously evolves based on live conversion signals and engagement metrics. 750 </p> 751 </div> 752 <!-- Card 4 --> 753 <div class="bg-[#F9FAFB] p-8 rounded-xl border border-gray-100 hover:shadow-lg transition-shadow"> 754 <i class="lni lni-bar-chart-1 !text-5xl !text-[#47c9e5] mb-4 block" aria-label="Chart"></i> 755 <h3 class="text-xl font-bold mb-3 !text-[#505050]">Clear Measurement</h3> 756 <p class="text-gray-600 text-sm leading-relaxed"> 757 You should know exactly what is working, what needs adjustment, and how campaigns drive outcomes that matter. For many clients, this includes both digital conversions and <a href="/foot-traffic" class="!text-[#47c9e5] hover:underline">foot traffic attribution and lift</a>. 758 </p> 759 </div> 760 </div> 761 762 <div class="lg:col-span-5"> 763 <div class="bfm-home-performance-systems__media"> 764 <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20940%20788'%3E%3C/svg%3E" alt="Infographic highlighting stronger performance with first-party audience data" width="940" height="788" decoding="async" class="w-full rounded-xl shadow-2xl border border-gray-200" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/first-party-audience-three-times-performance-statistic-onimgtxt.webp"><noscript><img src="/wp-content/plugins/bfm-plugin/assets/img/first-party-audience-three-times-performance-statistic-onimgtxt.webp" alt="Infographic highlighting stronger performance with first-party audience data" width="940" height="788" loading="lazy" decoding="async" class="w-full rounded-xl shadow-2xl border border-gray-200"></noscript> 765 </div> 766 <div class="mt-8 text-center lg:text-left"> 767 <p class="text-sm text-gray-500 mb-4">If you want a clearer view of planning and investment options, visit our pricing guide.</p> 768 <a href="/pricing" class="inline-flex items-center gap-2 !text-[#EB5501] font-bold hover:!text-[#d14b01] transition-colors"> 769 View Pricing & Customized Media Plans <i class="lni lni-arrow-right !text-2xl" aria-hidden="true"></i> 770 </a> 771 </div> 772 </div> 773 </div> 774 </div> 775 </section> 776
777 <!-- 5. How Programmatic Advertising Works, In Plain English --> 778 <section data-wpr-lazyrender="1" id="how-it-works" class="bfm-home-how-it-works py-14 md:py-20 lg:py-24 bg-[#F9FAFB]"> 779 <div class="max-w-7xl mx-auto px-4"> 780 <div class="text-center max-w-3xl mx-auto mb-12"> 781 <h2 class="text-3xl md:text-4xl font-bold mb-6 !text-[#505050]">How Programmatic Advertising Works, in Plain English</h2> 782 <p class="text-lg text-gray-600"> 783 Programmatic advertising uses data and software to place ads in front of the right audience across digital channels. In practical terms, it helps you stop buying media too broadly and start focusing on the people, households, locations, and behaviors that matter most to your business. 784 </p> 785 </div> 786 787 <div class="grid grid-cols-1 lg:grid-cols-2 gap-12 lg:gap-20"> 788 <!-- Timeline --> 789 <div > 790 <h3 class="text-2xl font-bold mb-8 !text-[#505050]">A Simple 4-Step View of the Process</h3> 791 <div class="space-y-8 relative before:absolute before:inset-0 before:ml-6 before:-translate-x-px md:before:mx-auto md:before:translate-x-0 before:h-full before:w-0.5 before:bg-gray-200"> 792 793 <div class="relative flex items-center justify-between md:justify-normal md:odd:flex-row-reverse group is-active"> 794 <div class="flex items-center justify-center w-12 h-12 rounded-full border-4 border-white bg-[#47c9e5] !text-white shadow shrink-0 md:order-1 md:group-odd:-translate-x-1/2 md:group-even:translate-x-1/2 z-10"> 795 <i class="lni lni-user-1 !text-2xl" aria-label="User"></i> 796 </div> 797 <div class="w-[calc(100%-4rem)] md:w-[calc(50%-3rem)] p-4 rounded-lg bg-white shadow-sm border border-gray-100"> 798 <h4 class="font-bold text-lg mb-1 !text-[#505050]">1. Define the Audience</h4> 799 <p class="text-sm text-gray-600">We identify who you need to reach, where they are in the funnel, and what signals suggest intent.</p> 800 </div> 801 </div> 802 803 <div class="relative flex items-center justify-between md:justify-normal md:odd:flex-row-reverse group"> 804 <div class="flex items-center justify-center w-12 h-12 rounded-full border-4 border-white bg-[#47c9e5] !text-white shadow shrink-0 md:order-1 md:group-odd:-translate-x-1/2 md:group-even:translate-x-1/2 z-10"> 805 <i class="lni lni-layers-1 !text-2xl" aria-label="Layers"></i> 806 </div> 807 <div class="w-[calc(100%-4rem)] md:w-[calc(50%-3rem)] p-4 rounded-lg bg-white shadow-sm border border-gray-100"> 808 <h4 class="font-bold text-lg mb-1 !text-[#505050]">2. Build the Media Mix</h4> 809 <p class="text-sm text-gray-600">We choose the right combination of channels, such as display, native, video, audio, or connected TV.</p> 810 </div> 811 </div> 812 813 <div class="relative flex items-center justify-between md:justify-normal md:odd:flex-row-reverse group"> 814 <div class="flex items-center justify-center w-12 h-12 rounded-full border-4 border-white bg-[#47c9e5] !text-white shadow shrink-0 md:order-1 md:group-odd:-translate-x-1/2 md:group-even:translate-x-1/2 z-10"> 815 <i class="lni lni-rocket-5 !text-2xl" aria-label="Rocket"></i> 816 </div> 817 <div class="w-[calc(100%-4rem)] md:w-[calc(50%-3rem)] p-4 rounded-lg bg-white shadow-sm border border-gray-100"> 818 <h4 class="font-bold text-lg mb-1 !text-[#505050]">3. Launch and Monitor</h4> 819 <p class="text-sm text-gray-600">Campaigns launch with precise targeting parameters, conversion tracking, and real-time monitoring in place.</p> 820 </div> 821 </div> 822 823 <div class="relative flex items-center justify-between md:justify-normal md:odd:flex-row-reverse group"> 824 <div class="flex items-center justify-center w-12 h-12 rounded-full border-4 border-white bg-[#47c9e5] !text-white shadow shrink-0 md:order-1 md:group-odd:-translate-x-1/2 md:group-even:translate-x-1/2 z-10"> 825 <i class="lni lni-gauge-1 !text-2xl" aria-label="Gauge"></i> 826 </div> 827 <div class="w-[calc(100%-4rem)] md:w-[calc(50%-3rem)] p-4 rounded-lg bg-white shadow-sm border border-gray-100"> 828 <h4 class="font-bold text-lg mb-1 !text-[#505050]">4. Optimize and Measure</h4> 829 <p class="text-sm text-gray-600">We review performance, shift budget where needed, and improve efficiency over time.</p> 830 </div> 831 </div> 832 833 </div> 834 </div> 835 836 <!-- Definitions --> 837 <div> 838 <h3 class="text-2xl font-bold mb-8 !text-[#505050]">Key Terms to Know</h3> 839 <div class="space-y-4"> 840 <div class="bg-white p-5 rounded-lg shadow-sm border border-gray-100 flex gap-4 items-start"> 841 <i class="lni lni-target-1 !text-3xl !text-[#EB5501] mt-1" aria-label="Target"></i> 842 <div> 843 <h4 class="font-bold text-lg !text-[#505050]">
843Programmatic Advertising</h4> 844 <p class="text-sm text-gray-600 mt-1">A data-driven way to buy and deliver digital ads more precisely across multiple channels.</p> 845 </div> 846 </div> 847 <div class="bg-white p-5 rounded-lg shadow-sm border border-gray-100 flex gap-4 items-start"> 848 <i class="lni lni-map-marker-1 !text-3xl !text-[#EB5501] mt-1" aria-label="Map Marker"></i> 849 <div> 850 <h4 class="font-bold text-lg !text-[#505050]">Geofencing</h4> 851 <p class="text-sm text-gray-600 mt-1">A precise location-based targeting method that reaches people when they are near or have previously visited a specific place. Explore our <a href="/geofence-targeting" class="!text-[#47c9e5] hover:underline">Geofence Targeting Services</a>.</p> 852 </div> 853 </div> 854 <div class="bg-white p-5 rounded-lg shadow-sm border border-gray-100 flex gap-4 items-start"> 855 <i class="lni lni-tv-modern !text-3xl !text-[#EB5501] mt-1" aria-label="TV"></i> 856 <div> 857 <h4 class="font-bold text-lg !text-[#505050]">CTV (Connected TV)</h4> 858 <p class="text-sm text-gray-600 mt-1">Lets you serve ads on streaming television environments with household-level targeting. Explore our <a href="/connected-tv-ott-advertising" class="!text-[#47c9e5] hover:underline">Connected TV & OTT Advertising Services</a>.</p> 859 </div> 860 </div> 861 <div class="bg-white p-5 rounded-lg shadow-sm border border-gray-100 flex gap-4 items-start">
862 <i class="lni lni-undo !text-3xl !text-[#EB5501] mt-1" aria-label="Undo"></i> 863 <div> 864 <h4 class="font-bold text-lg !text-[#505050]">Retargeting</h4> 865 <p class="text-sm text-gray-600 mt-1">A way to reconnect with people who visited your site or engaged with your brand but did not convert the first time. Explore our <a href="/retargeting" class="!text-[#47c9e5] hover:underline">Retargeting Services</a>.</p> 866 </div> 867 </div> 868 <div class="bg-white p-5 rounded-lg shadow-sm border border-gray-100 flex gap-4 items-start"> 869 <i class="lni lni-location-crosshairs-2 !text-3xl !text-[#EB5501] mt-1" aria-label="Location"></i> 870 <div> 871 <h4 class="font-bold text-lg !text-[#505050]">Foot Traffic Attribution</h4> 872 <p class="text-sm text-gray-600 mt-1">A measurement approach that connects digital ad exposure to physical visits using conversion zones and lift analysis. Explore our <a href="/foot-traffic" class="!text-[#47c9e5] hover:underline">Foot Traffic Attribution & Lift Services</a>.</p> 873 </div> 874 </div> 875 </div> 876 877 <div class="mt-8 p-5 bg-[#eef9fc] rounded-lg border border-[#47c9e5]/30"> 878 <h4 class="font-bold !text-[#505050] mb-3">Helpful Resources</h4> 879 <ul class="space-y-2"> 880 <li><a href="https://blog.getabovethefold.com/understanding-programmatic-advertising-a-comprehensive-guide" class="!text-[#EB5501] hover:underline flex items-center gap-2"><i class="lni lni-arrow-right !text-xl" aria-hidden="true"></i> Understanding Programmatic Advertising: A Comprehensive Guide</a></li> 881 <li><a href="https://blog.getabovethefold.com/why-you-should-set-up-google-analytics-4-now-unlock-customization-and-machine-learning-benefits" class="!text-[#EB5501] hover:underline flex items-center gap-2"><i class="lni lni-arrow-right !text-xl" aria-hidden="true"></i> GA4 Setup Guide</a></li> 882 </ul> 883 </div> 884 </div> 885 </div> 886 </div> 887 </section> 888 889 <!-- 6. Programmatic Advertising Services Across the Channels Your Audience Uses --> 890 <section data-wpr-lazyrender="1" id="services-overview" class="bfm-home-services-overview py-14 md:py-20 lg:py-24 bg-white"> 891 <div class="max-w-7xl mx-auto px-4"> 892 <div class="text-center max-w-3xl mx-auto mb-12"> 893 <h2 class="text-3xl md:text-4xl font-bold mb-6 !text-[#505050]">Programmatic Advertising Services Across the Channels Your Audience Uses</h2> 894 <p class="text-lg text-gray-600"> 895 Your audience moves across multiple digital environments. That is why the most effective programmatic strategies are orchestrated systems, not isolated tactics. 896 </p> 897 </div> 898 899 <div class="bfm-card-grid--dense bfm-card-grid--tiles flex flex-wrap justify-center gap-5 mb-12"> 900 <!-- Service Cards --> 901 <a href="/programmatic-advertising" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 902 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Programmatic Advertising</h3> 903 <p class="text-sm text-gray-600 mb-4 flex-grow">Build a targeted strategy around your goals, audience, and funnel.</p> 904 <div class="mt-auto flex justify-end"> 905 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 906 </div> 907 </a> 908 <a href="/connected-tv-ott-advertising" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 909 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Connected TV & OTT</h3> 910 <p class="text-sm text-gray-600 mb-4 flex-grow">Reach streaming audiences with household-level targeting.</p> 911 <div class="mt-auto flex justify-end"> 912 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 913 </div> 914 </a> 915 <a href="/native-advertising" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 916 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Native Advertising</h3> 917 <p class="text-sm text-gray-600 mb-4 flex-grow">Use high-engagement ad formats that match surrounding content more naturally.</p> 918 <div class="mt-auto flex justify-end"> 919 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 920 </div> 921 </a> 922 <a href="/podcast-audio-advertising" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 923 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Podcast & Audio</h3> 924 <p class="text-sm text-gray-600 mb-4 flex-grow">Extend reach through streaming audio and podcast environments.</p> 925 <div class="mt-auto flex justify-end"> 926 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 927 </div> 928 </a> 929 <a href="/programmatic-display" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 930 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Programmatic Display</h3> 931 <p class="text-sm text-gray-600 mb-4 flex-grow">Scalable visual advertising across web and app inventory.</p> 932 <div class="mt-auto flex justify-end"> 933 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 934 </div> 935 </a> 936 <a href="/geofence-targeting" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 937 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Geofence Targeting</h3> 938 <p class="text-sm text-gray-600 mb-4 flex-grow">Reach people near relevant places or locations tied to your strategy.</p> 939 <div class="mt-auto flex justify-end"> 940 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 941 </div> 942 </a> 943 <a href="/retargeting" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 944 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Retargeting</h3> 945 <p class="text-sm text-gray-600 mb-4 flex-grow">Reconnect with visitors who did not convert on the first touch.</p> 946 <div class="mt-auto flex justify-end"> 947 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 948 </div> 949 </a> 950 <a href="/address-level-targeting" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 951 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Address-Level Targeting</h3> 952 <p class="text-sm text-gray-600 mb-4 flex-grow">Deliver campaigns with precise household or address-based targeting.</p> 953 <div class="mt-auto flex justify-end"> 954 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 955 </div> 956 </a> 957 <a href="/foot-traffic" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 958 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Foot Traffic Attribution</h3> 959 <p class="text-sm text-gray-600 mb-4 flex-grow">Measure store visits and lift using conversion zones and attribution methods.</p> 960 <div class="mt-auto flex justify-end"> 961 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 962 </div> 963 </a> 964 <a href="/programmatic-video" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 965 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Programmatic Video</h3> 966 <p class="text-sm text-gray-600 mb-4 flex-grow">Use video creative in a more targeted, measurable format.</p> 967 <div class="mt-auto flex justify-end"> 968 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 969 </div> 970 </a> 971 <a href="/account-based-marketing" class="group bg-[#F9FAFB] p-5 rounded-lg border border-gray-200 hover:border-[#47c9e5] hover:shadow-md transition-all flex flex-col h-full"> 972 <h3 class="text-lg font-bold !text-[#505050] group-hover:!text-[#47c9e5] transition-colors mb-2">Account Based Marketing</h3> 973 <p class="text-sm text-gray-600 mb-4 flex-grow">Support B2B pipeline goals with account-focused targeting strategies.</p> 974 <div class="mt-auto flex justify-end"> 975 <i class="lni lni-arrow-right !text-2xl !text-[#EB5501] transform group-hover:translate-x-1 transition-transform" aria-label="Arrow Right"></i> 976 </div> 977 </a> 978 <div class="bg-[#47c9e5] p-5 rounded-lg shadow-md flex flex-col justify-center items-center text-center h-full"> 979 <h3 class="text-xl font-bold !text-white mb-3">Not Sure Where to Start?</h3> 980 <a href="/contact" class="inline-block px-6 py-2 bg-white !text-[#47c9e5] font-bold rounded hover:bg-gray-100 transition-colors"> 981 Get a Custom Strategy 982 </a> 983 </div> 984 </div> 985 986 <figure class="bfm-home-services-overview__figure max-w-4xl mx-auto rounded-2xl border border-gray-200 bg-[#F9FAFB] shadow-lg overflow-hidden"> 987 <div class="bfm-standalone-media p-4 md:p-8"> 988 <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20576'%3E%3C/svg%3E" alt="Illustration of coordinated programmatic channels including display, CTV, native, audio, video, and location-based tactics" width="1024" height="576" decoding="async" class="w-full h-auto object-contain mx-auto block" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/full-funnel-programmatic-strategy-channel-icons-banner-onimgtxt.webp"><noscript><img src="/wp-content/plugins/bfm-plugin/assets/img/full-funnel-programmatic-strategy-channel-icons-banner-onimgtxt.webp" alt="Illustration of coordinated programmatic channels including display, CTV, native, audio, video, and location-based tactics" width="1024" height="576" loading="lazy" decoding="async" class="w-full h-auto object-contain mx-auto block"></noscript> 989 </div>
990 <figcaption class="border-t border-gray-200 bg-white px-5 py-4 md:px-8 md:py-5 text-center"> 991 <p class="text-sm md:text-base text-gray-600 leading-relaxed max-w-2xl mx-auto"> 992 <span class="block text-xs font-bold uppercase tracking-wider !text-[#47c9e5] mb-2">How ATF plans the mix</span> 993 The services above are not one-off tactics. Above The Fold maps your audience, funnel stage, and budget to the right combination of channels so each placement supports the next. 994 </p> 995 </figcaption> 996 </figure> 997 998 <div class="mt-10 text-center"> 999 <p class="text-gray-600 mb-4">Need help deciding which channels fit your goals? Start with a custom strategy call and we will map the mix to your audience and funnel.</p> 1000 <div class="flex flex-wrap justify-center gap-4"> 1001 <a href="/services" class="!text-[#47c9e5] font-bold hover:underline">Explore all services</a> 1002 <span class="text-gray-300 hidden sm:inline">|</span> 1003 <a href="/pricing" class="!text-[#47c9e5] font-bold hover:underline">View pricing options</a> 1004 </div> 1005 </div> 1006 </div> 1007 </section> 1008 1009 <!-- 7. Industry-Specific Programmatic Marketing Strategies --> 1010 <section data-wpr-lazyrender="1" id="industry-strategies" class="bfm-home-industry-strategies py-14 md:py-20 lg:py-24 bg-[#F9FAFB]"> 1011 <div class="max-w-7xl mx-auto px-4"> 1012 <div class="grid grid-cols-1 lg:grid-cols-12 gap-12 mb-12"> 1013 <div class="lg:col-span-5"> 1014 <span class="text-sm font-bold !text-[#EB5501] uppercase tracking-wider mb-2 block">Built for your market</span> 1015 <h2 class="text-3xl md:text-4xl font-bold mb-6 !text-[#505050]">Industry-Specific Programmatic Marketing Strategies</h2> 1016 <p class="text-lg text-gray-600 mb-8"> 1017 Different industries need different targeting logic, creative sequencing, and measurement priorities. We build custom approaches around the realities of your market. 1018 </p> 1019 <img width="1024" height="768" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20768'%3E%3C/svg%3E" alt="Collage of different industries using programmatic advertising" class="w-full rounded-xl shadow-md hidden lg:block" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/ideal-industries-for-geofencing-icon-chart-onimgtxt.webp"><noscript><img width="1024" height="768" src="/wp-content/plugins/bfm-plugin/assets/img/ideal-industries-for-geofencing-icon-chart-onimgtxt.webp" alt="Collage of different industries using programmatic advertising" class="w-full rounded-xl shadow-md hidden lg:block"></noscript> 1020 </div> 1021 1022 <div class="lg:col-span-7 grid grid-cols-1 sm:grid-cols-2 gap-5"> 1023 <a href="/healthcare-marketing" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group"> 1024 <i class="lni lni-hospital-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Hospital"></i> 1025 <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Healthcare Marketing</h3> 1026 <p class="text-sm text-gray-600">Reach the right patients or healthcare audiences with scalable, targeted campaigns.</p> 1027 </a> 1028 <a href="/car-dealership-advertising" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group"> 1029 <i class="lni lni-car-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Car"></i> 1030 <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Car Dealerships</h3> 1031 <p class="text-sm text-gray-600">Use geofencing and foot traffic measurement to connect digital ads to dealership visits.</p> 1032 </a> 1033 <a href="/travel-hospitality-advertising" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group"> 1034 <i class="lni lni-aeroplane-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Plane"></i> 1035 <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">
1035Travel & Hospitality</h3> 1036 <p class="text-sm text-gray-600">Reach travelers with more relevant impressions across the planning journey.</p> 1037 </a> 1038 <a href="/job-recruiting-advertising" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group"> 1039 <i class="lni lni-user-multiple-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Users"></i> 1040 <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Job Recruiting</h3> 1041 <p class="text-sm text-gray-600">Find and engage ideal candidates using audience filters and location strategies.</p> 1042 </a> 1043 <a href="/saas-marketing" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group"> 1044 <i class="lni lni-laptop-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Laptop"></i> 1045 <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">SaaS Marketing</h3> 1046 <p class="text-sm text-gray-600">Support longer sales cycles with full-funnel, always-on visibility and retargeting.</p> 1047 </a> 1048 <a href="/education-advertising" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group"> 1049 <i class="lni lni-graduation-cap-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Graduation Cap"></i> 1050 <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Education</h3> 1051 <p class="text-sm text-gray-600">Reach prospective students at the right point in their decision process.</p> 1052 </a> 1053 <a href="/real-estate-advertising" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group"> 1054 <i class="lni lni-building !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Building"></i> 1055 <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Real Estate</h3> 1056 <p class="text-sm text-gray-600">Use location and household targeting to support buyers, renters, and property visits.</p> 1057 </a> 1058 <a href="/business-services-marketing" class="bg-white p-6 rounded-xl shadow-sm border border-gray-100 hover:shadow-md hover:border-[#47c9e5] transition-all group"> 1059 <i class="lni lni-briefcase-1 !text-4xl !text-[#47c9e5] mb-4 block" aria-label="Briefcase"></i> 1060 <h3 class="text-lg font-bold !text-[#505050] mb-2 group-hover:!text-[#EB5501] transition-colors">Business Services</h3> 1061 <p class="text-sm text-gray-600">Position your offer clearly in the markets and accounts that matter most.</p> 1062 </a> 1063 </div> 1064 </div> 1065 1066 <div class="border-t border-gray-200 pt-8"> 1067 <h4 class="font-bold !text-[#505050] mb-4">Additional Verticals</h4> 1068 <div class="flex flex-wrap gap-3 mb-8"> 1069 <a href="/political-advertising-services" class="px-4 py-2 bg-white border border-gray-200 rounded-full text-sm font-semibold hover:border-[#47c9e5] hover:!text-[#47c9e5] transition-colors">Political Campaigns</a> 1070 <a href="/e-commerce-programmatic-advertising" class="px-4 py-2 bg-white border border-gray-200 rounded-full text-sm font-semibold hover:border-[#47c9e5] hover:!text-[#47c9e5] transition-colors">E-Commerce</a> 1071 <a href="/events-tradeshow-marketing" class="px-4 py-2 bg-white border border-gray-200 rounded-full text-sm font-semibold hover:border-[#47c9e5] hover:!text-[#47c9e5] transition-colors">Events & Tradeshows</a> 1072 <a href="/multi-location-businesses" class="px-4 py-2 bg-white border border-gray-200 rounded-full text-sm font-semibold hover:border-[#47c9e5] hover:!text-[#47c9e5] transition-colors">Multi-Location Businesses</a> 1073 </div> 1074 1075 <div class="bg-white p-6 rounded-xl border border-gray-100 shadow-sm"> 1076 <h4 class="font-bold !text-[#505050] mb-2">Local and National Reach</h4> 1077 <p class="text-sm text-gray-600 mb-4"> 1078 Headquartered in Draper, Utah, Above The Fold serves businesses nationwide while maintaining deep specialization in local Utah campaigns across the Salt Lake Valley, Utah County, and Southern Utah. 1079 </p> 1080 <div class="flex flex-wrap gap-x-4 gap-y-2 text-sm"> 1081 <a href="/service-areas/salt-lake-county" class="!text-[#EB5501] hover:underline font-semibold">Salt Lake County</a>
1082 <span class="text-gray-300">|</span> 1083 <a href="/service-areas/utah-county" class="!text-[#EB5501] hover:underline font-semibold">Utah County</a> 1084 <span class="text-gray-300">|</span> 1085 <a href="/service-areas/salt-lake-city" class="!text-[#EB5501] hover:underline font-semibold">Salt Lake City</a> 1086 <span class="text-gray-300">|</span> 1087 <a href="/service-areas/lehi" class="!text-[#EB5501] hover:underline font-semibold">Lehi</a> 1088 <span class="text-gray-300">|</span> 1089 <a href="/service-areas/st-george" class="!text-[#EB5501] hover:underline font-semibold">St. George</a> 1090 </div> 1091 </div> 1092 </div> 1093 </div> 1094 </section> 1095 1096 <!-- 8. Case Study Highlights and Real-World Strategy Examples --> 1097 <style id="bfm-home-case-study-featured-cards-css"> 1098 .bfm-case-studies-featured-grid { 1099 align-items: stretch; 1100 } 1101 .bfm-case-study-card { 1102 display: flex; 1103 flex-direction: column; 1104 min-height: 27.5rem; 1105 height: 100%; 1106 box-sizing: border-box; 1107 } 1108 .bfm-home-case-studies .bfm-case-study-card__media { 1109 flex: 0 0 14rem; 1110 width: 100%; 1111 height: 14rem; 1112 background-color: #f3f4f6; 1113 background-size: cover; 1114 background-position: center; 1115 background-repeat: no-repeat; 1116 border-radius: 0.75rem 0.75rem 0 0; 1117 } 1118 .bfm-case-study-card__body { 1119 flex: 1 1 auto; 1120 display: flex; 1121 flex-direction: column; 1122 padding: 1.25rem 1.5rem 1.5rem; 1123 box-sizing: border-box; 1124 } 1125 .bfm-case-study-card__title { 1126 line-height: 1.35; 1127 margin: 0 0 0.75rem; 1128 font-size: 1.125rem; 1129 font-weight: 700; 1130 color: #505050; 1131 } 1132 @media (min-width: 768px) { 1133 .bfm-case-study-card__title { 1134 font-size: 1.25rem; 1135 } 1136 } 1137 .bfm-case-study-card__summary { 1138 flex: 1 1 auto; 1139 margin: 0 0 1rem; 1140 font-size: 0.875rem; 1141 line-height: 1.5; 1142 } 1143 .bfm-case-study-card__summary p { 1144 margin: 0 0 0.5rem; 1145 color: #4b5563; 1146 } 1147 .bfm-case-study-card__summary p:last-child { 1148 margin-bottom: 0; 1149 } 1150 .bfm-case-study-card__best-for { 1151 margin: 0 0 0.65rem; 1152 font-size: 0.75rem; 1153 line-height: 1.4; 1154 color: #6b7280; 1155 } 1156 .bfm-case-study-card__best-for strong { 1157 color: #505050; 1158 font-weight: 600; 1159 } 1160 .bfm-case-study-card__channels { 1161 display: flex; 1162 flex-wrap: wrap; 1163 gap: 0.35rem; 1164 margin: 0 0 0.75rem; 1165 } 1166 .bfm-case-study-card__channel-pill { 1167 display: inline-block; 1168 font-size: 0.6875rem; 1169 font-weight: 600; 1170 line-height: 1.2; 1171 padding: 0.2rem 0.55rem; 1172 border-radius: 9999px; 1173 background: #eef9fc; 1174 color: #0e7490; 1175 border: 1px solid #bae6fd; 1176 text-decoration: none; 1177 } 1178 .bfm-case-study-card__channel-pill:hover { 1179 background: #47c9e5; 1180 color: #fff; 1181 border-color: #47c9e5; 1182 } 1183 .bfm-case-study-card__actions { 1184 flex: 0 0 auto; 1185 display: flex; 1186 flex-wrap: wrap; 1187 gap: 0.75rem 1.25rem; 1188 align-items: center; 1189 margin-top: auto; 1190 padding-top: 0.25rem; 1191 } 1192 .bfm-case-study-card__actions a { 1193 font-size: 0.875rem; 1194 font-weight: 700; 1195 white-space: nowrap; 1196 } 1197 </style> 1198 <section data-wpr-lazyrender="1" id="case-studies" class="bfm-home-case-studies py-14 md:py-20 lg:py-24 bg-white"> 1199 <div class="max-w-7xl mx-auto px-4"> 1200 <div class="text-center max-w-3xl mx-auto mb-12"> 1201 <h2 class="text-3xl md:text-4xl font-bold mb-6 !text-[#505050]">Case Study Highlights and Real-World Strategy Examples</h2> 1202 <p class="text-lg text-gray-600"> 1203 We believe proof should explain the thinking, not just present buzzwords. These resources show how programmatic advertising can support different goals, industries, and funnel stages. 1204 </p> 1205 </div> 1206 1207 <div class="bfm-case-studies-featured-grid grid grid-cols-1 lg:grid-cols-2 gap-8 mb-12"> 1208 <article class="bfm-case-study-card bg-[#F9FAFB] rounded-xl border border-gray-200 shadow-sm hover:shadow-lg transition-shadow overflow-hidden"> 1209 <div data-bg="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/wooden-blocks-b2b-marketing-concept-photo.webp" 1210 class="bfm-case-study-card__media rocket-lazyload" 1211 role="img" 1212 aria-label="Small business marketing planning concept" 1213 style="" 1214 ></div> 1215 <div class="bfm-case-study-card__body"> 1216 <p class="flex items-center gap-2 !text-[#47c9e5] font-bold text-xs mb-2 uppercase tracking-wide shrink-0"> 1217 <i class="lni lni-book-open !text-lg" aria-hidden="true"></i> 1218 Small Business </p> 1219 <h3 class="bfm-case-study-card__title !text-[#505050]">
1219Fueling Small Business Growth with Programmatic Advertising</h3> 1220 <p class="bfm-case-study-card__best-for"><strong>Best for:</strong> SMB teams wanting transparent, efficient growth</p> 1221 <div class="bfm-case-study-card__channels" aria-label="Channels used"> 1222 <a href="/programmatic-display" class="bfm-case-study-card__channel-pill">Display</a> 1223 <a href="/native-advertising" class="bfm-case-study-card__channel-pill">Native</a> 1224 <a href="/programmatic-video" class="bfm-case-study-card__channel-pill">Video</a> 1225 </div> 1226 <div class="bfm-case-study-card__summary"> 1227 <p><strong class="text-gray-800">Challenge:</strong> Build smarter growth without unnecessary complexity.</p> 1228 <p><strong class="text-gray-800">Approach:</strong> Explain how automation, data, and AI can help businesses of different sizes reduce wasted ad spend and improve transparency.</p> 1229 </div> 1230 <div class="bfm-case-study-card__actions"> 1231 <a href="https://blog.getabovethefold.com/fueling-small-business-growth-with-programmatic-advertising" class="inline-flex items-center gap-1 !text-[#EB5501] hover:!text-[#d14b01] transition-colors"> 1232 Read case study <i class="lni lni-arrow-right !text-lg" aria-hidden="true"></i> 1233 </a> 1234 </div> 1235 </div> 1236 </article> 1237 <article class="bfm-case-study-card bg-[#F9FAFB] rounded-xl border border-gray-200 shadow-sm hover:shadow-lg transition-shadow overflow-hidden"> 1238 <div data-bg="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/marketing-funnel-audience-to-conversion-target-art.webp" 1239 class="bfm-case-study-card__media rocket-lazyload" 1240 role="img" 1241 aria-label="Marketing funnel from audience reach through conversion" 1242 style="" 1243 ></div> 1244 <div class="bfm-case-study-card__body"> 1245 <p class="flex items-center gap-2 !text-[#47c9e5] font-bold text-xs mb-2 uppercase tracking-wide shrink-0"> 1246 <i class="lni lni-book-open !text-lg" aria-hidden="true"></i> 1247 B2B Strategy </p> 1248 <h3 class="bfm-case-study-card__title !text-[#505050]">Programmatic Growth Strategy for Long Sales Cycles</h3> 1249 <p class="bfm-case-study-card__best-for"><strong>Best for:</strong> Long B2B sales cycles and always-on pipeline nurture</p> 1250 <div class="bfm-case-study-card__channels" aria-label="Channels used"> 1251 <a href="/programmatic-display" class="bfm-case-study-card__channel-pill">Display</a> 1252 <a href="/native-advertising" class="bfm-case-study-card__channel-pill">Native</a> 1253 <a href="/programmatic-video" class="bfm-case-study-card__channel-pill">Video</a> 1254 <a href="/connected-tv-ott-advertising" class="bfm-case-study-card__channel-pill">CTV</a> 1255 <a href="/retargeting" class="bfm-case-study-card__channel-pill">Retargeting</a> 1256 </div> 1257 <div class="bfm-case-study-card__summary"> 1258 <p><strong class="text-gray-800">Challenge:</strong> Stay visible and relevant through a long B2B buying journey.</p> 1259 <p><strong class="text-gray-800">Approach:</strong> Use full-funnel, evergreen campaigns across display, native, video, CTV, and retargeting to supp
1259ort awareness and qualified engagement over time.</p> 1260 </div> 1261 <div class="bfm-case-study-card__actions"> 1262 <a href="https://blog.getabovethefold.com/programmatic-growth-strategy-for-long-sales-cycles" class="inline-flex items-center gap-1 !text-[#EB5501] hover:!text-[#d14b01] transition-colors"> 1263 Read case study <i class="lni lni-arrow-right !text-lg" aria-hidden="true"></i> 1264 </a> 1265 </div> 1266 </div> 1267 </article> 1268 <article class="bfm-case-study-card bg-[#F9FAFB] rounded-xl border border-gray-200 shadow-sm hover:shadow-lg transition-shadow overflow-hidden"> 1269 <div data-bg="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/ai-1774325950802-map-graphic-showing-retail--of.webp" 1270 class="bfm-case-study-card__media rocket-lazyload" 1271 role="img" 1272 aria-label="Map graphic showing retail location targeting zones for foot traffic measurement" 1273 style="" 1274 ></div> 1275 <div class="bfm-case-study-card__body"> 1276 <p class="flex items-center gap-2 !text-[#47c9e5] font-bold text-xs mb-2 uppercase tracking-wide shrink-0"> 1277 <i class="lni lni-book-open !text-lg" aria-hidden="true"></i> 1278 Retail & Foot Traffic </p> 1279 <h3 class="bfm-case-study-card__title !text-[#505050]">Programmatic Retail Growth Strategy: Bridging Digital Engagement and In-Store Sales</h3> 1280 <p class="bfm-case-study-card__best-for"><strong>Best for:</strong> Retailers connecting digital ads to store visits</p> 1281 <div class="bfm-case-study-card__channels" aria-label="Channels used"> 1282 <a href="/geofence-targeting" class="bfm-case-study-card__channel-pill">Geofencing</a> 1283 <a href="/retargeting" class="bfm-case-study-card__channel-pill">Retargeting</a> 1284 <a href="/foot-traffic" class="bfm-case-study-card__channel-pill">Foot traffic</a> 1285 </div> 1286 <div class="bfm-case-study-card__summary"> 1287 <p><strong class="text-gray-800">Challenge:</strong> Bridge online advertising with physical store outcomes.</p> 1288 <p><strong class="text-gray-800">Approach:</strong> Use targeted campaigns and foot traffic measurement to support store visits and retail growth analysis.</p> 1289 </div> 1290 <div class="bfm-case-study-card__actions"> 1291 <a href="https://blog.getabovethefold.com/programmatic-retail-growth-strategy-bridging-digital-engagement-and-in-store-sales" class="inline-flex items-center gap-1 !text-[#EB5501] hover:!text-[#d14b01] transition-colors"> 1292 Read case study <i class="lni lni-arrow-right !text-lg" aria-hidden="true"></i> 1293 </a> 1294 </div> 1295 </div> 1296 </article> 1297 <article class="bfm-case-study-card bg-[#F9FAFB] rounded-xl border border-gray-200 shadow-sm hover:shadow-lg transition-shadow overflow-hidden"> 1298 <div data-bg="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/full-funnel-programmatic-strategy-channel-icons-banner-onimgtxt.webp" 1299 class="bfm-case-study-card__media rocket-lazyload" 1300 role="img" 1301 aria-label="Full-funnel programmatic channel strategy graphic" 1302 style="" 1303 ></div> 1304 <div class="bfm-case-study-card__body"> 1305 <p class="flex items-center gap-2 !text-[#47c9e5] font-bold text-xs mb-2 uppercase tracking-wide shrink-0"> 1306 <i class="lni lni-book-open !text-lg" aria-hidden="true"></i> 1307 Account Based Marketing </p> 1308 <h3 class="bfm-case-study-card__title !text-[#505050]">Combining Account Based Marketing and Programmatic to Drive Qualified Leads</h3> 1309 <p class="bfm-case-study-card__best-for"><strong>Best for:</strong> Named-account B2B teams improving lead quality</p> 1310 <div class="bfm-case-study-card__channels" aria-label="Channels used"> 1311 <a href="/account-based-marketing" class="bfm-case-study-card__channel-pill">ABM</a> 1312 <a href="/programmatic-display" class="bfm-case-study-card__channel-pill">Display</a> 1313 <a href="/retargeting" class="bfm-case-study-card__channel-pill">Retargeting</a> 1314 </div> 1315 <div class="bfm-case-study-card__summary"> 1316 <p><strong class="text-gray-800">Challenge:</strong> Improve lead quality in B2B campaigns.</p> 1317 <p><strong class="text-gray-800">Approach:</strong> Align account-based targeting with programmatic reach to support more qualified conversations.
1317</p> 1318 </div> 1319 <div class="bfm-case-study-card__actions"> 1320 <a href="https://blog.getabovethefold.com/combining-programmatic-advertising-with-abm-to-drive-b2b-pipeline-growth" class="inline-flex items-center gap-1 !text-[#EB5501] hover:!text-[#d14b01] transition-colors"> 1321 Read case study <i class="lni lni-arrow-right !text-lg" aria-hidden="true"></i> 1322 </a> 1323 </div> 1324 </div> 1325 </article> 1326 </div> 1327 1328 <div class="text-center"> 1329 <a href="/case-studies" class="inline-flex items-center justify-center px-8 py-4 bg-[#505050] !text-white font-bold rounded hover:bg-gray-800 transition-colors"> 1330 Browse all case studies 1331 </a> 1332 </div> 1333 </div> 1334 </section> 1335 1336 <!-- 9. What Clients Say About Working With Above The Fold --> 1337 <section data-wpr-lazyrender="1" id="reviews" class="bfm-home-reviews"> 1338 <div> 1339
1339<script type="text/rocketlazyloadscript" defer async data-rocket-src='https://cdn.trustindex.io/loader.js?aabd2e1717827931e226b955a81'></script>
1339 1340 </div> 1341 </section> 1342 1343 <!-- 10. Frequently Asked Questions About Programmatic Advertising --> 1344 <section data-wpr-lazyrender="1" id="faq" class="bfm-home-faq py-14 md:py-20 lg:py-24 bg-white"> 1345 <div class="max-w-4xl mx-auto px-4"> 1346 <div class="flex items-center justify-center gap-4 mb-10"> 1347 <i class="lni lni-question-mark-circle !text-5xl !text-[#47c9e5]" aria-hidden="true"></i> 1348 <h2 class="text-3xl md:text-4xl font-bold !text-[#505050]">Frequently Asked Questions</h2> 1349 </div> 1350 1351 <div class="space-y-2"> 1352 1353 <!-- FAQ 1 --> 1354 <details class="group border border-gray-200 rounded-lg overflow-hidden"> 1355 <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none"> 1356 <span>What Is Programmatic Advertising?</span> 1357 <span class="transition group-open:rotate-180"> 1358 <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i> 1359 </span> 1360 </summary> 1361 <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn"> 1362 Programmatic advertising is a data-driven way to buy and deliver digital ads more precisely. It helps you reach the right audience across channels like display, native, video, audio, and connected TV without relying on overly broad targeting. 1363 </p> 1364 </details> 1365 1366 <!-- FAQ 2 --> 1367 <details class="group border border-gray-200 rounded-lg overflow-hidden"> 1368 <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none"> 1369 <span>What Kinds of Businesses Do You Help?</span> 1370 <span class="transition group-open:rotate-180"> 1371 <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i> 1372 </span> 1373 </summary> 1374 <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn"> 1375 We support brands across many industries, including healthcare, auto, travel and hospitality, recruiting, SaaS, education, real estate, business services, political campaigns, e-commerce, events, and multi-location businesses. 1376 </p> 1377 </details> 1378 1379 <!-- FAQ 3 --> 1380 <details class="group border border-gray-200 rounded-lg overflow-hidden"> 1381 <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none"> 1382 <span>What Channels Can Be Included in a Campaign?</span> 1383 <span class="transition group-open:rotate-180"> 1384 <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i> 1385 </span> 1386 </summary> 1387 <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn"> 1388 Campaigns can include <a href="/programmatic-display" class="!text-[#47c9e5] hover:underline">programmatic display</a>, <a href="/native-advertising" class="!text-[#47c9e5] hover:underline">native advertising</a>, <a href="/programmatic-video" class="!text-[#47c9e5] hover:underline">programmatic video</a>, <a href="/podcast-audio-advertising" class="!text-[#47c9e5] hover:underline">podcast and audio advertising</a>, <a href="/connected-tv-ott-advertising" class="!text-[#47c9e5] hover:underline">connected TV and OTT advertising</a>, and location-based services such as <a href="/geofence-targeting" class="!text-[#47c9e5] hover:underline">geofence targeting</a>. 1389 </p> 1390 </details> 1391 1392 <!-- FAQ 4 --> 1393 <details class="group border border-gray-200 rounded-lg overflow-hidden"> 1394 <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none"> 1395 <span>Can You Measure Store Visits or Foot Traffic?</span> 1396 <span class="transition group-open:rotate-180"> 1397 <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i> 1398 </span> 1399 </summary> 1400 <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn"> 1401 Yes. For businesses where that applies, Above The Fold offers <a href="/foot-traffic" class="!text-[#47c9e5] hover:underline">foot traffic attribution and lift</a> using conversion zones and related measurement methods to help connect ad exposure to physical visits. 1402 </p> 1403 </details> 1404 1405 <!-- FAQ 5 --> 1406 <details class="group border border-gray-200 rounded-lg overflow-hidden"> 1407 <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none">
1408 <span>Do You Offer Household-Level Targeting?</span> 1409 <span class="transition group-open:rotate-180"> 1410 <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i> 1411 </span> 1412 </summary> 1413 <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn"> 1414 Yes. Household-level targeting is part of Above The Foldâs connected TV and addressable capabilities. You can explore this in <a href="/connected-tv-ott-advertising" class="!text-[#47c9e5] hover:underline">Connected TV & OTT Advertising</a> and <a href="/address-level-targeting" class="!text-[#47c9e5] hover:underline">Address-Level Targeting</a>. 1415 </p> 1416 </details> 1417 1418 <!-- FAQ 6 --> 1419 <details class="group border border-gray-200 rounded-lg overflow-hidden"> 1420 <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none"> 1421 <span>How Do You Start a New Engagement?</span> 1422 <span class="transition group-open:rotate-180"> 1423 <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i> 1424 </span> 1425 </summary> 1426 <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn"> 1427 The first step is a custom strategy call. We use that conversation to understand your goals, customer persona, and marketing funnel gaps, then shape a custom media plan around those needs. 1428 </p> 1429 </details> 1430 1431 <!-- FAQ 7 --> 1432 <details class="group border border-gray-200 rounded-lg overflow-hidden"> 1433 <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none"> 1434 <span>Do You Build Custom Media Plans?</span> 1435 <span class="transition group-open:rotate-180"> 1436 <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i> 1437 </span> 1438 </summary> 1439 <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn"> 1440 Yes. Above The Fold builds custom media plans based on your goals, audience, and the channels that make sense for your business. You can review more context on the <a href="/pricing" class="!text-[#47c9e5] hover:underline">Pricing & Customized Media Plans</a> page. 1441 </p> 1442 </details> 1443 1444 <!-- FAQ 8 --> 1445 <details class="group border border-gray-200 rounded-lg overflow-hidden"> 1446 <summary class="flex justify-between items-center w-full px-6 py-4 bg-[#F9FAFB] hover:bg-gray-50 text-left font-semibold !text-[#505050] cursor-pointer list-none"> 1447 <span>Where Do You Work?</span> 1448 <span class="transition group-open:rotate-180"> 1449 <i class="lni lni-chevron-down !text-2xl !text-[#EB5501]" aria-hidden="true"></i> 1450 </span> 1451 </summary> 1452 <p class="text-gray-600 leading-relaxed px-6 pb-4 group-open:animate-fadeIn"> 1453 We are headquartered in Draper, Utah and serve businesses nationwide across the United States. Visit our <a href="/service-areas" class="!text-[#47c9e5] hover:underline">Service Areas</a> page for detailed local information. 1454 </p> 1455 </details> 1456 1457 </div> 1458 </div> 1459 </section> 1460 1461 <!-- 11. Get a Custom Media Plan Built Around Your Goals --> 1462 <section id="final-cta" class="bfm-home-final-cta relative py-16 md:py-24 lg:py-32 !text-white text-center overflow-hidden"> 1463 <div class="absolute inset-0 z-0"> 1464 <img width="1008" height="774" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201008%20774'%3E%3C/svg%3E" alt="Illustration of a marketing team brainstorming ideas with lightbulb motifs" class="w-full h-full object-cover" data-lazy-src="/wp-content/plugins/bfm-plugin/assets/img/marketing-team-brainstorm-lightbulb-ideas-illustration.webp"><noscript><img width="1008" height="774" src="/wp-content/plugins/bfm-plugin/assets/img/marketing-team-brainstorm-lightbulb-ideas-illustration.webp" alt="Illustration of a marketing team brainstorming ideas with lightbulb motifs" class="w-full h-full object-cover"></noscript> 1465 <div class="absolute inset-0 bg-[#2F2F2F]/90"></div> 1466 </div> 1467 1468 <div class="relative z-10 max-w-4xl mx-auto px-4"> 1469 <h2 class="text-3xl md:text-4xl lg:text-5xl font-bold mb-6">Get a Custom Media Plan Built Around Your Goals</h2> 1470 <p class="text-lg md:text-xl font-light mb-10 text-gray-200 max-w-3xl mx-auto"> 1471 If you're exploring programmatic advertising and want clarity before committing, start with a strategy call. We'll discuss your audience, goals, channel mix, and identify where wasted spend may be limiting your growth. 1472 </p> 1473 1474 <a href="/contact" class="inline-flex items-center justify-center gap-3 px-8 py-4 bg-[#EB5501] !text-white text-lg font-bold rounded hover:bg-[#d14b01] transition-colors mb-12"> 1475 Get Started With a Custom Strategy Call <i class="lni lni-arrow-right !text-2xl" aria-hidden="true"></i> 1476 </a> 1477 1478 <div class="border-t border-gray-600 pt-8"> 1479 <p class="font-bold mb-4 !text-[#47c9e5]">Prefer to reach out directly?</p> 1480 <div class="flex flex-col md:flex-row justify-center items-center gap-6 md:gap-10 text-sm"> 1481 <a href="tel:+18016385619" class="flex items-center gap-2 hover:!text-[#47c9e5] transition-colors"> 1482 <i class="lni lni-telephone-1 !text-2xl" aria-hidden="true"></i> +1 (801) 638-5619 1483 </a> 1484 <a href="/cdn-cgi/l/email-protection#f79a96859c92839e9990b79092839695988192839f9291989b93d994989a" class="flex items-center gap-2 hover:!text-[#47c9e5] transition-colors"> 1485 <i class="lni lni-envelope-1 !text-2xl" aria-hidden="true"></i> <span class="__cf_email__" data-cfemail="1c717d6e77796875727b5c7b79687d7e736a796874797a737078327f7371">[email protected]</span> 1486 </a> 1487 <a href="/contact" class="flex items-center gap-2 hover:!text-[#47c9e5] transition-colors"> 1488 <i class="lni lni-arrow-right !text-2xl" aria-hidden="true"></i> Request your strategy call here 1489 </a> 1490 </div> 1491 </div> 1492 </div> 1493 </section> 1494 1495 <!-- 12. Main Site Footer --> 1496 1497 1498</div>
vendor: 110 bytes, lines 1498-1500
1498 1499 1500<script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script>
1500<script type="application/ld+json"> 1501{ 1502 "@context": "https://schema.org", 1503 "@type": "FAQPage", 1504 "@id": "https://getabovethefold.com/#faq", 1505 "mainEntity": [ 1506 { 1507 "@type": "Question", 1508 "name": "What Is Programmatic Advertising?", 1509 "acceptedAnswer": { 1510 "@type": "Answer", 1511 "text": "Programmatic advertising is a data-driven way to buy and deliver digital ads more precisely. It helps you reach the right audience across channels like display, native, video, audio, and connected TV without relying on overly broad targeting." 1512 } 1513 }, 1514 { 1515 "@type": "Question", 1516 "name": "What Kinds of Businesses Do You Help?", 1517 "acceptedAnswer": { 1518 "@type": "Answer", 1519 "text": "We support brands across many industries, including healthcare, auto, travel and hospitality, recruiting, SaaS, education, real estate, business services, political campaigns, e-commerce, events, and multi-location businesses." 1520 } 1521 }, 1522 { 1523 "@type": "Question", 1524 "name": "What Channels Can Be Included in a Campaign?", 1525 "acceptedAnswer": { 1526 "@type": "Answer", 1527 "text": "Campaigns can include programmatic display, native advertising, programmatic video, podcast and audio advertising, connected TV and OTT advertising, and location-based services such as geofence targeting." 1528 } 1529 }, 1530 { 1531 "@type": "Question", 1532 "name": "Can You Measure Store Visits or Foot Traffic?", 1533 "acceptedAnswer": { 1534 "@type": "Answer", 1535 "text": "Yes. For businesses where that applies, Above The Fold offers foot traffic attribution and lift using conversion zones and related measurement methods to help connect ad exposure to physical visits." 1536 } 1537 }, 1538 { 1539 "@type": "Question", 1540 "name": "Do You Offer Household-Level Targeting?", 1541 "acceptedAnswer": { 1542 "@type": "Answer", 1543 "text": "Yes. Household-level targeting is part of Above The Foldâs connected TV and addressable capabilities. You can explore this in Connected TV & OTT Advertising and Address-Level Targeting." 1544 } 1545 }, 1546 { 1547 "@type": "Question", 1548 "name": "How Do You Start a New Engagement?", 1549 "acceptedAnswer": { 1550 "@type": "Answer", 1551 "text": "The first step is a custom strategy call. We use that conversation to understand your goals, customer persona, and marketing funnel gaps, then shape a custom media plan around those needs." 1552 } 1553 }, 1554 { 1555 "@type": "Question", 1556 "name": "Do You Build Custom Media Plans?", 1557 "acceptedAnswer": { 1558 "@type": "Answer", 1559 "text": "Yes. Above The Fold builds custom media plans based on your goals, audience, and the channels that make sense for your business. You can review more context on the Pricing & Customized Media Plans page." 1560 } 1561 }, 1562 { 1563 "@type": "Question", 1564 "name": "Where Do You Work?", 1565 "acceptedAnswer": { 1566 "@type": "Answer", 1567 "text": "We are headquartered in Draper, Utah and serve businesses nationwide across the United States. Visit our Service Areas page for detailed local information." 1568 } 1569 } 1570 ] 1571} 1572</script>
1572 1573 1574 1575<footer data-wpr-lazyrender="1" id="main-footer" class="bfm-home-main-footer bg-[#2F2F2F] !text-white pt-14 md:pt-16 pb-8"> 1576 <div class="max-w-7xl mx-auto px-4"> 1577 1578 <!-- Top CTA Band --> 1579 <div class="bg-[#505050] rounded-xl p-8 flex flex-col md:flex-row items-center justify-between gap-6 mb-14 border border-gray-600"> 1580 <div> 1581 <h3 class="text-2xl font-bold mb-1">Ready to Get This Handled?</h3> 1582 <p class="!text-[#47c9e5] font-semibold">No pressure. Straight answers.</p> 1583 </div> 1584 <a href="https://getabovethefold.com/contact" class="inline-flex items-center justify-center px-6 py-3 bg-[#EB5501] !text-white font-bold rounded hover:bg-[#d14b01] transition-colors whitespace-nowrap"> 1585 Get Started With a Custom Strategy Call 1586 </a> 1587 </div> 1588 1589 <!-- Main Grid --> 1590 <div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-5 gap-10 mb-14"> 1591 1592 <!-- Brand Col --> 1593 <div class="lg:col-span-2"> 1594 <img width="180" height="86" src="https://getabovethefold.com/wp-content/plugins/bfm-plugin/assets/img/Logo_website.webp" alt="Get Above The Fold, Inc. Logo" class="h-10 w-auto mb-6 brightness-0 invert"> 1595 <p class="text-gray-300 text-sm leading-relaxed mb-6 pr-4"> 1596 Get Above The Fold is a Draper, Utah based marketing agency focused on programmatic advertising and targeted multi-channel media buying. We support businesses locally and across the United States with custom strategies built around measurable growth and more efficient spend. 1597 </p> 1598 <div class="space-y-3 text-sm text-gray-300"> 1599 <p class="flex items-center gap-3"> 1600 <i class="lni lni-map-marker-1 !text-2xl !text-[#47c9e5] mt-0.5" aria-hidden="true"></i> 1601 <span>Get Above The Fold, Inc.<br>183 E Scenic Peak Cove<br>Draper, UT 84020</span> 1602 </p> 1603 <p class="flex items-center gap-3"> 1604 <i class="lni lni-phone !text-2xl !text-[#47c9e5]" aria-hidden="true"></i> 1605 <a href="tel:+18016385619" class="hover:!text-white transition-colors">+1 (801) 638-5619</a> 1606 </p> 1607 <p class="flex items-center gap-3"> 1608 <i class="lni lni-envelope-1 !text-2xl !text-[#47c9e5]" aria-hidden="true"></i> 1609 <a href="/cdn-cgi/l/email-protection#ddb0bcafb6b8a9b4b3ba9dbab8a9bcbfb2abb8a9b5b8bbb2b1b9f3beb2b0" class="hover:!text-white transition-colors"><span class="__cf_email__" data-cfemail="335e52415856475a5d547354564752515c4556475b56555c5f571d505c5e">[email protected]</span></a> 1610 </p> 1611 </div> 1612 </div> 1613 1614 <!-- Links Cols --> 1615 <div> 1616 <h4 class="text-lg font-bold mb-4 !text-white">Services</h4> 1617 <ul class="space-y-2 text-sm text-gray-400"><li><a href="https://getabovethefold.com/programmatic-advertising" class="hover:!text-[#47c9e5] transition-colors">Programmatic Advertising</a></li> 1618<li><a href="https://getabovethefold.com/connected-tv-ott-advertising" class="hover:!text-[#47c9e5] transition-colors">Connected TV & OTT</a></li> 1619<li><a href="https://getabovethefold.com/native-advertising" class="hover:!text-[#47c9e5] transition-colors">Native Advertising</a></li> 1620<li><a href="https://getabovethefold.com/podcast-audio-advertising" class="hover:!text-[#47c9e5] transition-colors">Podcast & Audio</a></li> 1621<li><a href="https://getabovethefold.com/geofence-targeting" class="hover:!text-[#47c9e5] transition-colors">Geofence Targeting</a></li> 1622<li><a href="https://getabovethefold.com/retargeting" class="hover:!text-[#47c9e5] transition-colors">Retargeting</a></li> 1623</ul> </div> 1624 1625 <div> 1626 <h4 class="text-lg font-bold mb-4 !text-white">Industries</h4> 1627 <ul class="space-y-2 text-sm text-gray-400"><li><a href="https://getabovethefold.com/healthcare-marketing" class="hover:!text-[#47c9e5] transition-colors">Healthcare Marketing</a></li> 1628<li><a href="https://getabovethefold.com/car-dealership-advertising" class="hover:!text-[#47c9e5] transition-colors">Car Dealerships</a></li> 1629<li><a href="https://getabovethefold.com/saas-marketing" class="hover:!text-[#47c9e5] transition-colors">SaaS Marketing</a></li> 1630<li><a href="https://getabovethefold.com/real-estate-advertising" class="hover:!text-[#47c9e5] transition-colors">Real Estate</a></li> 1631<li>
1631<a href="https://getabovethefold.com/political-advertising-services" class="hover:!text-[#47c9e5] transition-colors">Political Campaigns</a></li> 1632</ul> </div> 1633 1634 <div> 1635 <h4 class="text-lg font-bold mb-4 !text-white">Company</h4> 1636 <ul class="space-y-2 text-sm text-gray-400 mb-6"><li><a href="https://getabovethefold.com/about" class="hover:!text-[#47c9e5] transition-colors">About</a></li> 1637<li><a href="https://getabovethefold.com/pricing" class="hover:!text-[#47c9e5] transition-colors">Pricing</a></li> 1638<li><a href="https://getabovethefold.com/case-studies" class="hover:!text-[#47c9e5] transition-colors">Case Studies</a></li> 1639<li><a href="https://getabovethefold.com/faq" class="hover:!text-[#47c9e5] transition-colors">FAQ</a></li> 1640<li><a href="https://blog.getabovethefold.com/" class="hover:!text-[#47c9e5] transition-colors">Blog</a></li> 1641<li><a href="https://getabovethefold.com/contact" class="hover:!text-[#47c9e5] transition-colors">Contact</a></li> 1642</ul> <h4 class="text-lg font-bold mb-4 !text-white">Service Areas</h4> 1643 <ul class="space-y-2 text-sm text-gray-400"><li><a href="https://getabovethefold.com/service-areas" class="hover:!text-[#47c9e5] transition-colors">All Service Areas</a></li><li><a href="https://getabovethefold.com/service-areas/salt-lake-county" class="hover:!text-[#47c9e5] transition-colors">Salt Lake County</a></li><li><a href="https://getabovethefold.com/service-areas/utah-county" class="hover:!text-[#47c9e5] transition-colors">Utah County</a></li><li><a href="https://getabovethefold.com/service-areas/salt-lake-city" class="hover:!text-[#47c9e5] transition-colors">Salt Lake City</a></li><li><a href="https://getabovethefold.com/service-areas/lehi" class="hover:!text-[#47c9e5] transition-colors">Lehi</a></li><li><a href="https://getabovethefold.com/service-areas/st-george" class="hover:!text-[#47c9e5] transition-colors">St. George</a></li></ul> </div> 1644 1645 </div> 1646 1647 <!-- Sub-footer --> 1648 <div class="border-t border-gray-700 pt-8 flex flex-col md:flex-row justify-between items-center gap-4 text-xs text-gray-500"> 1649 <p>© 2026 Get Above The Fold, Inc. All rights reserved.</p> 1650 <ul class="flex gap-4"><li><a href="https://getabovethefold.com/privacy-policy" class="hover:!text-white transition-colors">Privacy Policy</a></li> 1651<li><a href="https://getabovethefold.com/terms-of-service" class="hover:!text-white transition-colors">Terms of Service</a></li> 1652</ul> </div> 1653 1654 </div> 1655 </footer>
vendor: 111 bytes, lines 1655-1658
1655 1656 1657 1658<script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script>
1658<script type="text/rocketlazyloadscript"> 1659document.addEventListener('DOMContentLoaded', function() { 1660 // Mobile menu open / close 1661 const mobileToggle = document.querySelector('[data-bfm-toggle="mobile-nav"]'); 1662 const mobileNav = document.getElementById('mobile-nav'); 1663 const mobileCloseButtons = document.querySelectorAll('[data-bfm-close="mobile-nav"]'); 1664 1665 function setMobileNavOpen(isOpen) { 1666 if (!mobileNav) { 1667 return; 1668 } 1669 1670 mobileNav.classList.toggle('hidden', !isOpen); 1671 mobileNav.setAttribute('aria-hidden', isOpen ? 'false' : 'true'); 1672 document.body.style.overflow = isOpen ? 'hidden' : ''; 1673 1674 if (mobileToggle) { 1675 const icon = mobileToggle.querySelector('i'); 1676 if (icon) { 1677 icon.classList.toggle('lni-xmark', isOpen); 1678 icon.classList.toggle('lni-menu-hamburger-1', !isOpen); 1679 } 1680 mobileToggle.setAttribute('aria-expanded', isOpen ? 'true' : 'false'); 1681 mobileToggle.setAttribute('aria-label', isOpen ? 'Close menu' : 'Open menu'); 1682 } 1683 } 1684 1685 if (mobileToggle && mobileNav) { 1686 mobileToggle.addEventListener('click', function() { 1687 setMobileNavOpen(mobileNav.classList.contains('hidden')); 1688 }); 1689 } 1690 1691 mobileCloseButtons.forEach(function(closeButton) { 1692 closeButton.addEventListener('click', function() { 1693 setMobileNavOpen(false); 1694 }); 1695 }); 1696 1697 document.addEventListener('keydown', function(event) { 1698 if (event.key === 'Escape' && mobileNav && !mobileNav.classList.contains('hidden')) { 1699 setMobileNavOpen(false); 1700 } 1701 }); 1702 1703 document.querySelectorAll('[data-bfm-mobile-submenu-toggle]').forEach(function(toggle) { 1704 toggle.addEventListener('click', function() { 1705 const panel = document.getElementById(this.getAttribute('aria-controls')); 1706 if (!panel) { 1707 return; 1708 } 1709 1710 const isOpen = this.getAttribute('aria-expanded') === 'true'; 1711 const willOpen = !isOpen; 1712 1713 this.setAttribute('aria-expanded', willOpen ? 'true' : 'false'); 1714 panel.classList.toggle('hidden', !willOpen); 1715 panel.hidden = !willOpen; 1716 1717 const icon = this.querySelector('i'); 1718 if (icon) { 1719 icon.classList.toggle('rotate-180', willOpen); 1720 } 1721 }); 1722 }); 1723 1724 // FAQ Accordion Toggle 1725 const faqToggles = document.querySelectorAll('[data-bfm-toggle^="faq-"]'); 1726 1727 faqToggles.forEach(toggle => { 1728 toggle.addEventListener('click', function() { 1729 const targetId = this.getAttribute('data-bfm-toggle'); 1730 const targetContent = document.getElementById(targetId); 1731 const iconId = 'icon-' + targetId; 1732 const icon = document.getElementById(iconId); 1733 1734 const isExpanded = this.getAttribute('aria-expanded') === 'true'; 1735 1736 // Close all others (optional, but good for clean UX) 1737 faqToggles.forEach(otherToggle => { 1738 if (otherToggle !== this) { 1739 otherToggle.setAttribute('aria-expanded', 'false'); 1740 const otherTargetId = otherToggle.getAttribute('data-bfm-toggle'); 1741 document.getElementById(otherTargetId).classList.add('hidden'); 1742 const otherIcon = document.getElementById('icon-' + otherTargetId); 1743 if(otherIcon) { 1744 otherIcon.classList.remove('lni-minus'); 1745 otherIcon.classList.add('lni-plus'); 1746 } 1747 } 1748 }); 1749 1750 // Toggle current 1751 if (isExpanded) { 1752 this.setAttribute('aria-expanded', 'false'); 1753 targetContent.classList.add('hidden'); 1754 if(icon) { 1755 icon.classList.remove('lni-minus'); 1756 icon.classList.add('lni-plus'); 1757 } 1758 } else { 1759 this.setAttribute('aria-expanded', 'true'); 1760 targetContent.classList.remove('hidden'); 1761 if(icon) { 1762 icon.classList.remove('lni-plus'); 1763 icon.classList.add('lni-minus'); 1764 } 1765 } 1766 }); 1767 }); 1768}); 1769</script>
1769 1770
1771<script type="speculationrules"> 1772{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/bfm-base/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} 1773</script>
vendor: 1 bytes, line 1773
1773
1774<script id="rocket_lazyload_css-js-extra"> 1775var rocket_lazyload_css_data = {"threshold":"300"}; 1776//# sourceURL=rocket_lazyload_css-js-extra 1777</script>
vendor: 1 bytes, line 1777
1777
1778<script id="rocket_lazyload_css-js-after"> 1779!function o(n,a,c){function l(t,e){if(!a[t]){if(!n[t]){var r="function"==typeof require&&require;if(!e&&r)return r(t,!0);if(u)return u(t,!0);throw(e=new Error("Cannot find module '"+t+"'")).code="MODULE_NOT_FOUND",e}r=a[t]={exports:{}},n[t][0].call(r.exports,function(e){return l(n[t][1][e]||e)},r,r.exports,o,n,a,c)}return a[t].exports}for(var u="function"==typeof require&&require,e=0;e<c.length;e++)l(c[e]);return l}({1:[function(e,t,r){{let r="undefined"==typeof rocket_pairs?[]:rocket_pairs,o=(("undefined"==typeof rocket_excluded_pairs?[]:rocket_excluded_pairs).map(t=>{var e=t.selector;document.querySelectorAll(e).forEach(e=>{e.setAttribute("data-rocket-lazy-bg-"+t.hash,"excluded")})}),document.querySelector("#wpr-lazyload-bg-container"));var a=rocket_lazyload_css_data.threshold||300;let n=new IntersectionObserver(e=>{e.forEach(t=>{t.isIntersecting&&r.filter(e=>t.target.matches(e.selector)).map(t=>{var e;t&&((e=document.createElement("style")).textContent=t.style,o.insertAdjacentElement("afterend",e),t.elements.forEach(e=>{n.unobserve(e),e.setAttribute("data-rocket-lazy-bg-"+t.hash,"loaded")}))})})},{rootMargin:a+"px"});function c(){0<(0<arguments.length&&void 0!==arguments[0]?arguments[0]:[]).length&&r.forEach(t=>{try{document.querySelectorAll(t.selector).forEach(e=>{"loaded"!==e.getAttribute("data-rocket-lazy-bg-"+t.hash)&&"excluded"!==e.getAttribute("data-rocket-lazy-bg-"+t.hash)&&(n.observe(e),(t.elements||=[]).push(e))})}catch(e){console.error(e)}})}c(),(()=>{let r=window.MutationObserver;return function(e,t){if(e&&1===e.nodeType)return(t=new r(t)).observe(e,{attributes:!0,childList:!0,subtree:!0}),t}})()(document.querySelector("body"),c)}},{}]},{},[1]); 1780//# sourceURL=rocket_lazyload_css-js-after 1781</script>
vendor: 1 bytes, line 1781
1781
1782<script>window.lazyLoadOptions=[{elements_selector:"img[data-lazy-src],.rocket-lazyload,iframe[data-lazy-src]",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}},{elements_selector:".rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,}];window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue} 1783if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue} 1784images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1} 1785if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script>
1785<script data-no-minify="1" async src="https://getabovethefold.com/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js"></script>
1785<script>function lazyLoadThumb(e,alt,l){var t='<img data-lazy-src="https://i.ytimg.com/vi/ID/hqdefault.jpg" alt="" width="480" height="360"><noscript><img src="https://i.ytimg.com/vi/ID/hqdefault.jpg" alt="" width="480" height="360"></noscript>',a='<button class="play" aria-label="Play Youtube video"></button>';if(l){t=t.replace('data-lazy-','');t=t.replace('loading="lazy"','');t=t.replace(/<noscript>.*?<\/noscript>/g,'');}t=t.replace('alt=""','alt="'+alt+'"');return t.replace("ID",e)+a}function lazyLoadYoutubeIframe(){var e=document.createElement("iframe"),t="ID?autoplay=1";t+=0===this.parentNode.dataset.query.length?"":"&"+this.parentNode.dataset.query;e.setAttribute("src",t.replace("ID",this.parentNode.dataset.src)),e.setAttribute("frameborder","0"),e.setAttribute("allowfullscreen","1"),e.setAttribute("allow","accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"),this.parentNode.parentNode.replaceChild(e,this.parentNode)}document.addEventListener("DOMContentLoaded",function(){var exclusions=[];var e,t,p,u,l,a=document.getElementsByClassName("rll-youtube-player");for(t=0;t<a.length;t++)(e=document.createElement("div")),(u='https://i.ytimg.com/vi/ID/hqdefault.jpg'),(u=u.replace('ID',a[t].dataset.id)),(l=exclusions.some(exclusion=>u.includes(exclusion))),e.setAttribute("data-id",a[t].dataset.id),e.setAttribute("data-query",a[t].dataset.query),e.setAttribute("data-src",a[t].dataset.src),(e.innerHTML=lazyLoadThumb(a[t].dataset.id,a[t].dataset.alt,l)),a[t].appendChild(e),(p=e.querySelector(".play")),(p.onclick=lazyLoadYoutubeIframe)});</script>
1785<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v4bc70e2c01a94c73b74392e4234840661791215815920" integrity="sha512-L0ha0OXavK/8okipN9F8BtP84dg9DUhPERbBXzwI6dgTA55d2+yweo3pn5CSFYs45/r8md2+xvUPtTdvTNRfjA==" data-cf-beacon='{"version":"2024.11.0","token":"919ea151d22a42bab292833fa7f3e007","r":1,"spa":2}' crossorigin="anonymous"></script>
1785 1786</body> 1787</html> 1788 1789<!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me - Debug: cached@1791309546 -->
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.