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2<p class="WebinarSection-InfoText">Date: <!-- -->Sep 16, 2026</p></div></div><div class="GatingSection-GatingControls"><div class="GatingSection-ControlButtons"><div class="GatingSection-GatingButton"><button data-component="button" data-testid="gatedEcomButton" class="Button Button_size_medium Button_variant_primaryFilled" type="button"><span class="Button-ContentWrapper">Watch now</span></button></div></div></div></div></div><div class="ArticleBase-BodyContent ArticleBase-BodyContent_Webinar" data-testid="article-base-body-content"><div data-module="content" class="ContentModule-Wrapper"><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">AI answer engines are changing how your customers research, evaluate, and discover brands. But most content teams are still building for a world where Google was the only destination that mattered. </span><br/></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">This webinar, built on Conductor's AI Brand Recommendation Study of 14,000 AI responses across primary intent types and four LLMs, gives content marketers a practical framework for what content types actually earns AI recommendations. The data shows that the type of question a buyer asksâtheir intent âis the strongest predictor of which brands AI surfaces. That changes how you should think about your editorial calendar. </span><br/></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">Join Conductorâs Shannon Vize, Content Marketing Director, and Conor Baker, Content Marketing Manager, as they break down buyer intent types in detail, including: what buyers are asking at each stage, what content formats to build when, and what to include in that content so AI can find, understand, and recommend your brand. You'll leave with a clear content map you can put to work immediately. </span><br/></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text"><span class="ContentText-BodyTextChunk ContentText-BodyTextChunk_bold">Tune into the webinar to learn:</span></span></p><div data-component="basic-list" class="BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited"><ul data-testid="basic-list-unordered" class="BasicList-UnorderedList"><li><div class="BasicList-ListItem BasicList-ListItem_variant_unordered"><span data-component="icon" style="mask-image:url("data:image/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c/circle%3e%3c/svg%3e");-webkit-mask-image:url("data:image/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c/circle%3e%3c/svg%3e");mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain" data-name="Circle" class="BasicList-ListIcon BasicList-ListIcon_variant_unordered DefaultIcon"></span><div class="BasicList-Item" data-testid="basic-list-item-text"><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">Why intent is the main driver that predicts how consistent AI search will be when it recommends brands.</span></p></div></div></li><li><div class="BasicList-ListItem BasicList-ListItem_variant_unordered"><span data-component="icon" style="mask-image:url("data:image/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c/circle%3e%3c/svg%3e");-webkit-mask-image:url("data:image/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c/circle%3e%3c/svg%3e");mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain" data-name="Circle" class="BasicList-ListIcon BasicList-ListIcon_variant_unordered DefaultIcon"></span><div class="BasicList-Item" data-testid="basic-list-item-text"><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">How different AI intent typesâeducation, recommendations, pricing, comparison, and purchase â require different c
2ontent formats and approaches.</span></p></div></div></li><li><div class="BasicList-ListItem BasicList-ListItem_variant_unordered"><span data-component="icon" style="mask-image:url("data:image/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c/circle%3e%3c/svg%3e");-webkit-mask-image:url("data:image/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c/circle%3e%3c/svg%3e");mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain" data-name="Circle" class="BasicList-ListIcon BasicList-ListIcon_variant_unordered DefaultIcon"></span><div class="BasicList-Item" data-testid="basic-list-item-text"><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">How to create content that ensures AI search visibility across all stages of the customer journey.</span></p></div></div></li><li><div class="BasicList-ListItem BasicList-ListItem_variant_unordered"><span data-component="icon" style="mask-image:url("data:image/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c/circle%3e%3c/svg%3e");-webkit-mask-image:url("data:image/svg+xml,%3csvg%20viewBox='0%200%2024%2024'%20aria-hidden='true'%20focusable='false'%20role='img'%20xml:space='preserve'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20fill='currentColor'%20height='100%25'%20width='10'%3e%3ccircle%20cx='12'%20cy='12'%20r='11.5'%20fill='white'%20stroke='%230b0b0b'%3e%3c/circle%3e%3c/svg%3e");mask-repeat:no-repeat;-webkit-mask-repeat:no-repeat;-webkit-mask-position:center;-webkit-mask-size:contain" data-name="Circle" class="BasicList-ListIcon BasicList-ListIcon_variant_unordered DefaultIcon"></span><div class="BasicList-Item" data-testid="basic-list-item-text"><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text">What content types to prioritize and what to include within that content to align with the primary search intent.</span></p></div></div></li></ul></div><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"></p><p class="ContentParagraph ContentParagraph_align_left" data-testid="content-paragraph"><span class="ContentText ContentText_variant_bodyNormal" data-testid="content-text"><span class="ContentText-BodyTextChunk ContentText-BodyTextChunk_bold">Our Guests:</span></span></p><div data-component="basic-list" class="BasicList BasicList_nestedLevel_0 BasicList_variant_unordered BasicList_limited"><ul data-testid="basic-list-unordered" class="BasicList-UnorderedList"><li><div class="BasicList-ListItem BasicList-ListItem_variant_unordered"><span data-component="icon" 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src="https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt3fbccd63ed548ada/67c1d0eb211bb7e244a9bc38/conductor-390x205.jpg?width=288&auto=webp&quality=80&disable=upscale" loading="lazy" alt="conductor-390x205.jpg" title="conductor-390x205.jpg"/></p></div><div class="ArticleBase-Download ArticleBase-Download_buttonSection"><div class="GatingSection-GatingInfo"><div class="GatingSection-GatingControls"><div class="GatingSection-GatingVerbiage"><h2 class="GatingSection-GatingTitle" data-testid="gating-title">From Awareness to Purchase: Building a Content Strategy for the AI Search Customer</h2><p class="GatingSection-GatingMessage" data-testid="gating-message">Download webinar documents here.</p></div><div class="GatingSection-ControlButtons"><div class="GatingSection-GatingButton"><a data-component="button" data-testid="gatedEcomButton" class="Button Button_size_medium Button_variant_darkOutlined" rel="noreferrer" target="_blank" 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