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https://www.hellodigital.ie/blog/how-to-structure-content-for-ai-search

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3    
4      <title>How to structure content for AI Search</title>
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27    <style>
28a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px}
29</style>
30
31<style>
32/* Settings */
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89:root {
90  /* HubSpot DND layout grid */
91  --hsElevate--column__gap: 2.13%;
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93
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112  --hsElevate--gap--large:  64px  ;
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140  --hsElevate--spacing--176:  176px  ;
141  --hsElevate--spacing--184:  184px  ;
142  --hsElevate--spacing--192:  192px  ;
143
144  /* Grids */
145  --default-section-padding: var(--hsElevate--section--medium__verticalPadding) var(--hsElevate--section--horizontalPadding);
146  --default-section-margin: 0;
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149  --default-container-margin: 0;
150  --default-container-gap: var(--hsElevate--gap--medium);
151  --default-container-row-gap: var(--hsElevate--gap--medium);
152  --default-container-column-gap: var(--hsElevate--gap--medium);
153  --default-table-padding: 0;
154  --default-table-margin: 0;
155  --default-table-row-gap: var(--hsElevate--gap--medium);
156  --default-table-column-gap: var(--hsElevate--gap--medium);
157}
158  
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167  
168
169:root {
170  /* Text spacing */
171
172  --hsElevate--text--extraSmall__margin: 0 0.75rem; /* 12px */
173  --hsElevate--text--small__margin: 0 1.25rem; /* 20px */
174  --hsElevate--text__margin: 0 2rem; /* 32px */
175  --hsElevate--text--large__margin: 0 2.5rem; /* 40px */
176  --hsElevate--text--extraLarge__margin: 0 4rem; /* 64px */
177
178  /* Body */
179
180  --hsElevate--baseText__fontSize:  16px  ;
181  --hsElevate--body__font:  Epilogue  ;
182  --hsElevate--body--small__fontSize:  1.000125rem  ;
183  --hsElevate--body__fontSize:  1.125rem  ;
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189
190  /* Primary links */
191
192  --hsElevate--link--primary__fontColor:  #0303ab  ;
193
194    
195  --hsElevate--link--primary__textDecoration: none;
196  --hsElevate--link--primary__textDecorationColor: transparent;
197    
198
199  /* Hover state */
200
201  --hsElevate--link--primary__hover--fontColor:  #0303ab  ;
202
203    
204  --hsElevate--link--primary__hover--textDecoration: underline;
205  --hsElevate--link--primary__hover--textDecorationColor:  #0303ab  ;
206    
207
208  /* Secondary links */
209
210  --hsElevate--link--secondary__fontColor:  #ffffff  ;
211
212    
213  --hsElevate--link--secondary__textDecoration: none;
214  --hsElevate--link--secondary__textDecorationColor: transparent;
215    
216
217  /* Hover state */
218
219  --hsElevate--link--secondary__hover--fontColor:  #ffffff  ;
220
221    
222  --hsElevate--link--secondary__hover--textDecoration: underline;
223  --hsElevate--link--secondary__hover--textDecorationColor:  #ffffff  ;
224    
225
226  /* Headings */
227
228  /* Percentage change for the heading font sizes on mobile */
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230
231  --hsElevate--heading__lineHeight: 1.2;
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238
239  --hsElevate--h1__font:  Anton  ;
240  --hsElevate--h1__fontSize:  3.5625rem  ;
241  --hsElevate--h1__fontWeight:  normal  ;
242  --hsElevate--h1__fontStyle:  normal  ;
243
244  --hsElevate--h2__font:  Anton  ;
245  --hsElevate--h2__fontSize:  2.6875rem  ;
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248
249  --hsElevate--h3__font:  Anton  ;
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253
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258
259  --hsElevate--h5__font:  Anton  ;
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262  --hsElevate--h5__fontStyle:  normal  ;
263
264  --hsElevate--h6__font:  Anton  ;
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266  --hsElevate--h6__fontWeight:  normal  ;
267  --hsElevate--h6__fontStyle:  normal  ;
268
269  /* Quotes */
270
271  --hsElevate--quotes__font:  Epilogue  ;
272  --hsElevate--quotes__fontColor:    ;
273  --hsElevate--quotes__fontSize:  1.125rem  ;
274  --hsElevate--quotes__fontWeight:  400  ;
275  --hsElevate--quotes__fontStyle:  normal  ;
276
277  /* Captions */
278
279  --hsElevate--captions__font:  Epilogue  ;
280  --hsElevate--captions__fontSize:  0.75rem  ;
281  --hsElevate--captions__fontWeight:  800  ;
282  --hsElevate--captions__fontStyle:  normal  ;
283  --hsElevate--captions__case:  uppercase  ;
284
285  /* Images */
286
287  --hsElevate--rteImages__margin: 2rem; /* 32px */
288}
289  
290  
291
292:root {
293  /* Base colors */
294  --hsElevate--color--base--1:  #FFFFFF  ;
295  --hsElevate--color--base--2:  #ffffff  ;
296  --hsElevate--color--base--3:  #000000  ;
297
298  /* Accent colors */
299  --hsElevate--color--accent--1:  #ffffff  ;
300  --hsElevate--color--accent--2:  #ffffff  ;
301  --hsElevate--color--accent--3:  #0303ab  ;
302}
303  
304  
305  
306  
307
308:root {
309  /* Primary button variables  */
310  --hsElevate--button--primary__buttonFill:  filled  ;
311
312  /* Primary button font */
313  --hsElevate--button--primary__font:  Epilogue  ;
314  /*
315    TODO: Look into why primary_button.text.size ~ primary_button.text.size_unit
316    is not evaluating to the correct size_unit, but can still take in px
317  */
318  --hsElevate--button--primary__fontSize:  1.0rem  ;
319  --hsElevate--button--primary__fontWeight:  normal  ;
320  --hsElevate--button--primary__fontStyle:  normal  ;
321
322  /* Primary button text color */
323  --hsElevate--button--primary__textColor:  #ffffff  ;
324  --hsElevate--button--primary__hover--textColor:  #ffffff  ;
325
326  /* Primary button shape */
327    
328    
329    
330
331    
332  --hsElevate--button--primary__borderRadius: 50px;
333    
334
335  /* Primary button background color */
336    
337  --hsElevate--button--primary__backgroundColor:  #ff661f  ;
338  --hsElevate--button--primary__hover--backgroundColor:  #000000  ;
339    
340  --hsElevate--button--primary__active--backgroundColor:  #000000  ;
341
342    
343
344  /* Primary button border */
345  --hsElevate--button--primary__borderThickness:  0px  ;
346  --hsElevate--button--primary__hover--borderThickness:  0px  ;
347
348    
349  --hsElevate--button--primary__borderColor: transparent;
350  --hsElevate--button--primary__hover--borderColor: transparent;
351    
352
353  /* Secondary button variables  */
354  --hsElevate--button--secondary__buttonFill:  no_fill  ;
355
356  /* Secondary button font */
357  --hsElevate--button--secondary__font:  Epilogue  ;
358  --hsElevate--button--secondary__fontSize:  1.0rem  ;
359  --hsElevate--button--secondary__fontWeight:  normal  ;
360  --hsElevate--button--secondary__fontStyle:  normal  ;
361
362  /* Secondary button text color */
363  --hsElevate--button--secondary__textColor:  #0303ab  ;
364  --hsElevate--button--secondary__hover--textColor:  #111111  ;
365
366  /* Secondary button shape */
367    
368    
369    
370
371    
372  --hsElevate--button--secondary__borderRadius: 50px;
373    
374
375  /* Secondary button background color */
376    
377  --hsElevate--button--secondary__backgroundColor: transparent;
378  --hsElevate--button--secondary__hover--backgroundColor: transparent;
379    
380    
381
382  /* Secondary button border */
383  --hsElevate--button--secondary__borderThickness:  2px  ;
384  --hsElevate--button--secondary__hover--borderThickness:  2px  ;
385
386    
387  --hsElevate--button--secondary__borderColor:  #0303ab  ;
388  --hsElevate--button--secondary__hover--borderColor:  #111111  ;
389    
390    
391
392  /* Tertiary button variables  */
393  --hsElevate--button--tertiary__buttonFill:  filled  ;
394
395  /* Tertiary button font */
396  --hsElevate--button--tertiary__font:  Epilogue  ;
397  --hsElevate--button--tertiary__fontSize:  1.0rem  ;
398  --hsElevate--button--tertiary__fontWeight:  normal  ;
399  --hsElevate--button--tertiary__fontStyle:  normal  ;
400
401  /* Tertiary button text color */
402  --hsElevate--button--tertiary__textColor:  #000000  ;
403  --hsElevate--button--tertiary__hover--textColor:  #000000  ;
404
405  /* Tertiary button shape */
406    
407    
408    
409
410    
411  --hsElevate--button--tertiary__borderRadius: 50px;
412    
413
414  /* Tertiary button background color */
415    
416  --hsElevate--button--tertiary__backgroundColor:  #ffffff  ;
417  --hsElevate--button--tertiary__hover--backgroundColor:  #FFFFFF  ;
418    
419
420    
421
422  /* Tertiary button border */
423  --hsElevate--button--tertiary__borderThickness:  0px  ;
424  --hsElevate--button--tertiary__hover--borderThickness:  0px  ;
425
426    
427  --hsElevate--button--tertiary__borderColor: transparent;
428  --hsElevate--button--tertiary__hover--borderColor: transparent;
429    
430
431  /* Accent button variables  */
432  --hsElevate--button--accent__buttonFill:  no_fill  ;
433
434  /* Accent button font */
435  --hsElevate--button--accent__font:  Epilogue  ;
436  --hsElevate--button--accent__fontSize:  1.0rem  ;
437  --hsElevate--button--accent__fontWeight:  normal  ;
438  --hsElevate--button--accent__fontStyle:  normal  ;
439
440  /* Accent button text color */
441  --hsElevate--button--accent__textColor:  #ffffff  ;
442  --hsElevate--button--accent__hover--textColor:  #FFFFFF  ;
443
444  /* Accent button shape */
445    
446    
447    
448
449    
450  --hsElevate--button--accent__borderRadius: 50px;
451    
452
453  /* Accent button background color */
454    
455  --hsElevate--button--accent__backgroundColor: transparent;
456  --hsElevate--button--accent__hover--backgroundColor: transparent;
457    
458    
459
460  /* Accent button border */
461  --hsElevate--button--accent__borderThickness:  2px  ;
462  --hsElevate--button--accent__hover--borderThickness:  2px  ;
463
464    
465  --hsElevate--button--accent__borderColor:  #ffffff  ;
466  --hsElevate--button--accent__hover--borderColor:  #FFFFFF  ;
467    
468    
469}
470  
471  
472
473:root {
474  /* Form field background color */
475    
476  --hsElevate--formField__backgroundColor:  #ffffff  ;
477    
478
479  /* Form field shape */
480    
481    
482    
483
484    
485  --hsElevate--formField__borderRadius: 50px;
486    
487
488  /* Form field border -- multiple fields to properly handle field visibility for both fill and no fill */
489    
490    
491    
492
493  /* Proper usage of variables to achieve "All" or "Bottom" will be within CSS */
494    
495  --hsElevate--formField__borderThickness:  1px  ;
496    
497
498    
499  --hsElevate--formField__borderTop:  1px solid #D3DAE4  ;
500  --hsElevate--formField__borderRight:  1px solid #D3DAE4  ;
501  --hsElevate--formField__borderLeft:  1px solid #D3DAE4  ;
502    
503
504    
505  --hsElevate--formField__borderBottom:  1px solid #D3DAE4  ;
506  --hsElevate--formField__borderColor:  #D3DAE4  ;
507    
508
509    
510
511    
512
513  /* Form field text color */
514  --hsElevate--formFieldInput__textColor:  #000000  ;
515
516  /* Form field spacing */
517  --hsElevate--formField__marginBottom: var(--hsElevate--spacing--32);
518
519  /* Form textarea border radius */
520  --hsElevate--formFieldTextArea__borderRadius: calc(var(--hsElevate--formField__borderRadius) * 0.5);
521
522  /* Form field checkbox/radio */
523  --hsElevate--formFieldCheckboxRadio__size: 24px;
524  --hsElevate--formFieldCheckboxRadio__fillColor: #000000;
525
526  /* Form field placeholder */
527  --hsElevate--formFieldPlaceholder__textColor:  #dfdcd7  ;
528
529  /* Form required field color */
530  --hsElevate--formRequired__color: #de2828;
531
532  /* Form field datepicker icon */
533  --hsElevate--formField__datepickerIcon: url("data:image/svg+xml,%3Csvg width='24' height='29' viewBox='0 0 24 29' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cg clip-path='url(%23clip0_3812_12272)'%3E%3Cpath d='M8.14286 2.07136C8.14286 1.35886 7.56964 0.785645 6.85714 0.785645C6.14464 0.785645 5.57143 1.35886 5.57143 2.07136V4.21422H3.42857C1.5375 4.21422 0 5.75172 0 7.64279V8.49993V11.0714V24.7856C0 26.6767 1.5375 28.2142 3.42857 28.2142H20.5714C22.4625 28.2142 24 26.6767 24 24.7856V11.0714V8.49993V7.64279C24 5.75172 22.4625 4.21422 20.5714 4.21422H18.4286V2.07136C18.4286 1.35886 17.8554 0.785645 17.1429 0.785645C16.4304 0.785645 15.8571 1.35886 15.8571 2.07136V4.21422H8.14286V2.07136ZM2.57143 11.0714H21.4286V24.7856C21.4286 25.2571 21.0429 25.6428 20.5714 25.6428H3.42857C2.95714 25.6428 2.57143 25.2571 2.57143 24.7856V11.0714Z' fill='%2309152B'/%3E%3C/g%3E%3Cdefs%3E%3CclipPath id='clip0_3812_12272'%3E%3Crect width='24' height='27.4286' fill='white' transform='translate(0 0.785645)'/%3E%3C/clipPath%3E%3C/defs%3E%3C/svg%3E%0A");
534
535  /* Form field select icon */
536  --hsElevate--formField__selectIcon: url("data:image/svg+xml,%3Csvg width='24' height='25' viewB
536ox='0 0 24 25' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M10.9407 19.5595C11.5267 20.1454 12.4782 20.1454 13.0642 19.5595L22.0642 10.5595C22.6501 9.97354 22.6501 9.02197 22.0642 8.43604C21.4782 7.8501 20.5267 7.8501 19.9407 8.43604L12.0001 16.3767L4.05947 8.44072C3.47354 7.85478 2.52197 7.85478 1.93604 8.44072C1.3501 9.02666 1.3501 9.97822 1.93604 10.5642L10.936 19.5642L10.9407 19.5595Z' fill='%2309152B'/%3E%3C/svg%3E%0A");
537
538  /* Textarea drag icon */
539  --hsElevate--formField__dragIcon: url("data:image/svg+xml,%3Csvg width='11' height='12' viewBox='0 0 22 24' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cline y1='-1' x2='29.5206' y2='-1' transform='matrix(-0.666795 0.745241 -0.806754 -0.590888 19.6843 0)' stroke='%23303F59' stroke-width='2'/%3E%3Cpath d='M21.0005 9.99756L10.5005 21.9976' stroke='%23303F59' stroke-width='2'/%3E%3C/svg%3E%0A");
540
541  /* Label text */
542  --hsElevate--formLabel__textColor:  #000000  ;
543  --hsElevate--formLabel__font:  Epilogue  ;
544  --hsElevate--formLabel__fontSize:  1.125rem  ;
545  --hsElevate--formLabel__fontWeight:  500  ;
546  --hsElevate--formLabel__marginBottom: var(--hsElevate--spacing--8);
547
548  /* Help text */
549  --hsElevate--formHelpText__textColor: #647390;
550
551  /* Form background color */
552    
553  --hsElevate--form__backgroundColor:  #dfdcd7  ;
554    
555
556  /* Form shape */
557    
558    
559    
560
561    
562  --hsElevate--form__borderRadius: 24px;
563    
564
565  /* Form border */
566    
567  --hsElevate--form__borderThickness:  1px  ;
568  --hsElevate--form__borderColor:  #D3DAE4  ;
569    
570
571  /* Form spacing */
572  --hsElevate--form__padding: var(--hsElevate--spacing--48);
573
574  /* CSS variables for new forms */
575
576  /* Global vars */
577  --hsf-global__font-family: var(--hsElevate--formLabel__font);
578  --hsf-global__font-size: var(--hsElevate--formLabel__fontSize);
579  --hsf-global__color: var(--hsElevate--formLabel__textColor);
580  --hsf-global-error__color: var(--hsElevate--formRequired__color);
581
582  /* Form */
583  --hsf-background__background-color: var(--hsElevate--form__backgroundColor);
584  --hsf-background__padding: var(--hsElevate--form__padding);
585  --hsf-background__border-style: solid;
586  --hsf-background__border-color: var(--hsElevate--form__borderColor);
587  --hsf-background__border-radius: var(--hsElevate--form__borderRadius);
588  --hsf-background__border-width: var(--hsElevate--form__borderThickness);
589
590  /* Content */
591  --hsf-heading__font-family: var(--hsf-global__font-family);
592  --hsf-heading__color: var(--hsf-global__color);
593  --hsf-heading__text-shadow: none;
594  --hsf-richtext__font-family: var(--hsf-global__font-family);
595  --hsf-richtext__font-size: var(--hsf-global__font-size);
596  --hsf-richtext__color: var(--hsf-global__color);
597
598  /* Labels */
599  --hsf-field-label__font-family: var(--hsf-global__font-family);
600  --hsf-field-label__font-size: var(--hsf-global__font-size);
601  --hsf-field-label__color: var(--hsf-global__color);
602  --hsf-field-label-requiredindicator__color: var(--hsf-global-error__color);
603  --hsf-module__vertical-spacing: var(--hsElevate--formLabel__marginBottom);
604
605  /* Help text */
606  --hsf-field-description__font-family: var(--hsf-global__color);
607  --hsf-field-description__color: var(--hsElevate--formHelpText__textColor);
608
609  /* Errors */
610  --hsf-erroralert__font-family: var(--hsElevate--formLabel__font);
611  --hsf-erroralert__color: var(--hsf-global-error__color);
612
613  /* Field footer */
614  --hsf-field-footer__font-family: var(--hsf-field-description__font-family);
615  --hsf-field-footer__color: var(--hsf-field-description__color);
616
617  /* Field */
618  --hsf-field-input__font-family: var(--hsf-global__font-family);
619  --hsf-field-input__background-color: var(--hsElevate--formField__backgroundColor);
620  --hsf-field-input__placeholder-color: var(--hsElevate--formFieldPlaceholder__textColor);
621  --hsf-field-input__border-color: var(--hsElevate--formField__borderColor);
622    
623  --hsf-field-input__border-width: var(--hsElevate--formField__borderThickness);
624    
625  --hsf-field-input__border-style: solid;
626  --hsf-field-input__border-radius: var(--hsElevate--formField__borderRadius);
627  --hsf-field-input__padding: var(--hsElevate--spacing--20) var(--hsElevate--spacing--32);
628  --hsf-field-input__color: var(--hsElevate--formFieldInput__textColor);
629  --hsf-row__vertical-spacing: var(--hsElevate--formField__marginBottom);
630  --hsf-row__horizontal-spacing: var(--hsElevate--spacing--32);
631
632  /* Textarea */
633  --hsf-field-textarea__font-family: var(--hsf-field-input__font-family);
634  --hsf-field-textarea__color: var(--hsf-field-input__color);
635  --hsf-field-textarea__background-color: var(--hsf-field-input__background-color);
636  --hsf-field-textarea__border-color: var(--hsf-field-input__border-color);
637  --hsf-field-textarea__border-style: var(--hsf-field-input__border-style);
638  --hsf-field-textarea__border-radius: var(--hsElevate--formFieldTextArea__borderRadius);
639  --hsf-field-textarea__padding: var(--hsf-field-input__padding);
640
641  /* Checkbox */
642  --hsf-field-checkbox__padding: calc(var(--hsElevate--formFieldCheckboxRadio__size) / 2);
643  --hsf-field-checkbox__background-color: #fff;
644  --hsf-field-checkbox__color: var(--hsElevate--formFieldCheckboxRadio__fillColor);
645  --hsf-field-checkbox__border-color: var(--hsf-field-input__border-color);
646  --hsf-field-checkbox__border-width: 1px 1px 1px 1px;
647  --hsf-field-checkbox__border-style: var(--hsf-field-input__border-style);
648
649  /* Radio */
650  --hsf-field-radio__padding: calc(var(--hsElevate--formFieldCheckboxRadio__size) / 2);
651  --hsf-field-radio__background-color: #fff;
652  --hsf-field-radio__color: var(--hsElevate--formFieldCheckboxRadio__fillColor);
653  --hsf-field-radio__border-color: var(--hsf-field-input__border-color);
654  --hsf-field-radio__border-width: 1px 1px 1px 1px;
655  --hsf-field-radio__border-style: var(--hsf-field-input__border-style);
656
657  /* Progress bar CSS vars:
658    - --hsf-progressbar__font-family
659    - --hsf-progressbar__font-family
660    - --hsf-progressbar__font-size
661    - --hsf-progressbar__color
662    - --hsf-progressbar__background-color
663    - --hsf-progressbar__background
664    - --hsf-progressbar__border-color
665    - --hsf-progressbar__border-style
666    - --hsf-progressbar__border-width
667  */
668
669  /* Button */
670  --hsf-button__width: 100%;
671  --hsf-button__font-family: var(--hsElevate--button--primary__font);
672  --hsf-button__font-size: var(--hsElevate--button--primary__fontSize);
673  --hsf-button__font-weight: var(--hsElevate--button--primary__fontWeight);
674  --hsf-button__color: var(--hsElevate--button--primary__textColor);
675  --hsf-button__background-color: var(--hsElevate--button--primary__backgroundColor);
676  --hsf-button__background-image: none;
677  --hsf-button__border-radius: var(--hsElevate--button--primary__borderRadius);
678  --hsf-button__border-width: var(--hsElevate--button--primary__borderThickness);
679  --hsf-button__border-style: solid;
680  --hsf-button__border-color: var(--hsElevate--button--primary__borderColor);
681  --hsf-button__padding: var(--hsElevate--spacing--20) var(--hsElevate--spacing--24);
682  --hsf-button__box-shadow: none;
683  --hsf-button--hover__color: var(--hsElevate--button--primary__hover--textColor);
684  --hsf-button--hover__background-color: var(--hsElevate--button--primary__hover--backgroundColor);
685  --hsf-button--hover__border-color: var(--hsElevate--button--primary__hover--borderColor);
686  --hsf-button--focus__color: var(--hsElevate--button--primary__hover--textColor);
687  --hsf-button--focus__background-color: var(--hsElevate--button--primary__hover--backgroundColor);
688  --hsf-button--focus__border-color: var(--hsElevate--button--primary__hover--borderColor);
689}
690
691@media (max-width: 600px) {
692  :root {
693    --hsElevate--form__padding: var(--hsElevate--spacing--24);
694  }
695
696  .hsfc-PhoneInput__FlagAndCaret {
697    --hsf-field-input__padding: var(--hsElevate--spacing--20) var(--hsElevate--spacing--16);
698  }
699}
700  
701  
702
703  
704  
705
706  
707  
708
709  
710  
711
712:root {
713  /* Card variant 1 */
714
715  /* Shape */
716    
717    
718    
719
720    
721  --hsElevate--card--variant1__borderRadius: 16px;
722  --hsElevate--card--variant1__iconBorderRadius: 12px;
723    
724
725  /* Border thickness */
726  --hsElevate--card--variant1__borderThickness:  1px  ;
727
728  /* Colors */
729    
730  --hsElevate--card--variant1__backgroundColor:  #FFFFFF  ;
731    
732
733    
734  --hsElevate--card--variant1__borderColor:  #D3DAE4  ;
735    
736
737  --hsElevate--card--variant1__textColor:  #000000  ;
738
739  /* Links */
740    
741    
742    
743
744  --hsElevate--card--variant1--link__fontColor:  #0303ab  ;
745
746    
747  --hsElevate--card--variant1--link__textDecoration: none;
748  --hsElevate--card--variant1--link__textDecorationColor: transparent;
749    
750
751  /* Hover state */
752
753  --hsElevate--card--variant1--link__hover--fontColor:  #0303ab  ;
754    
755  --hsElevate--card--variant1--link__hover--textDecoration: underline;
756  --hsElevate--card--variant1--link__hover--textDecorationColor:  #0303ab  ;
757    
758
759  /* Icon colors */
760
761  --hsElevate--card--variant1__iconColor:  #0303ab  ;
762  --hsElevate--card--variant1__iconBackgroundColor:  #ffffff  ;
763
764  /* Card variant 2 */
765
766  /* Shape */
767    
768    
769    
770
771    
772  --hsElevate--card--variant2__borderRadius: 16px;
773  --hsElevate--card--variant2__iconBorderRadius: 12px;
774    
775
776  /* Border thickness */
777  --hsElevate--card--variant2__borderThickness:  1px  ;
778
779  /* Colors */
780    
781  --hsElevate--card--variant2__backgroundColor:  #ffffff  ;
782    
783
784    
785  --hsElevate--card--variant2__borderColor:  #D3DAE4  ;
786    
787
788  --hsElevate--card--variant2__textColor:  #000000  ;
789
790  /* Links */
791    
792    
793    
794
795  --hsElevate--card--variant2--link__fontColor:  #0303ab  ;
796
797    
798  --hsElevate--card--variant2--link__textDecoration: none;
799  --hsElevate--card--variant2--link__textDecorationColor: transparent;
800    
801
802  /* Hover state */
803
804  --hsElevate--card--variant2--link__hover--fontColor:  #0303ab  ;
805    
806  --hsElevate--card--variant2--link__hover--textDecoration: underline;
807  --hsElevate--card--variant2--link__hover--textDecorationColor:  #0303ab  ;
808    
809
810  /* Icon colors */
811
812  --hsElevate--card--variant2__iconColor:  #0303ab  ;
813  --hsElevate--card--variant2__iconBackgroundColor:  #D3DAE4  ;
814
815  /* Card variant 3 */
816
817  /* Shape */
818    
819    
820    
821
822    
823  --hsElevate--card--variant3__borderRadius: 16px;
824  --hsElevate--card--variant3__iconBorderRadius: 12px;
825    
826
827  /* Border thickness */
828  --hsElevate--card--variant3__borderThickness:  1px  ;
829
830  /* Colors */
831    
832  --hsElevate--card--variant3__backgroundColor:  #000000  ;
833    
834
835    
836  --hsElevate--card--variant3__borderColor:  #303F59  ;
837    
838
839  --hsElevate--card--variant3__textColor:  #ffffff  ;
840
841  /* Links */
842    
843    
844    
845
846  --hsElevate--card--variant3--link__fontColor:  #ffffff  ;
847
848    
849  --hsElevate--card--variant3--link__textDecoration: none;
850  --hsElevate--card--variant3--link__textDecorationColor: transparent;
851    
852
853  /* Hover state */
854
855  --hsElevate--card--variant3--link__hover--fontColor:  #ffffff  ;
856    
857  --hsElevate--card--variant3--link__hover--textDecoration: underline;
858  --hsElevate--card--variant3--link__hover--textDecorationColor:  #ffffff  ;
859    
860
861  /* Icon colors */
862
863  --hsElevate--card--variant3__iconColor:  #ffffff  ;
864  --hsElevate--card--variant3__iconBackgroundColor:  #303F59  ;
865
866  /* Card variant 4 */
867
868  /* Shape */
869    
870    
871    
872
873    
874  --hsElevate--card--variant4__borderRadius: 16px;
875  --hsElevate--card--variant4__iconBorderRadius: 12px;
876    
877
878  /* Border thickness */
879  --hsElevate--card--variant4__borderThickness:  1px  ;
880
881  /* Colors */
882    
883  --hsElevate--card--variant4__backgroundColor:  #0303ab  ;
884    
885
886    
887  --hsElevate--card--variant4__borderColor:  #303F59  ;
888    
889
890  --hsElevate--card--variant4__textColor:  #ffffff  ;
891
892  /* Links */
893    
894    
895    
896
897  --hsElevate--card--variant4--link__fontColor:  #ffffff  ;
898
899    
900  --hsElevate--card--variant4--link__textDecoration: none;
901  --hsElevate--card--variant4--link__textDecorationColor: transparent;
902    
903
904  /* Hover state */
905
906  --hsElevate--card--variant4--link__hover--fontColor:  #ffffff  ;
907    
908  --hsElevate--card--variant4--link__hover--textDecoration: underline;
909  --hsElevate--card--variant4--link__hover--textDecorationColor:  #ffffff  ;
910    
911
912  /* Icon colors */
913  --hsElevate--card--variant4__iconColor:  #ffffff  ;
914  --hsElevate--card--variant4__iconBackgroundColor:  #0303ab  ;
915}
916  
917  
918  
919
920  
921  
922
923  
924  
925
926  
927  
928
929  
930  
931
932:root {
933  /* Light section 1 */
934  --hsElevate--section--lightSection--1__backgroundColor:  #FFFFFF  ;
935  --hsElevate--section--lightSection--1__textColor:  #000000  ;
936  --hsElevate--section--lightSection--1__accentColor:  #0303ab  ;
937  --hsElevate--section--lightSection--1__captionColor:  #dfdcd7  ;
938  --hsElevate--section--lightSection--1--blockquote__textColor:  #000000  ;
939  --hsElevate--section--lightSection--1--blockquote__backgroundColor:  #dfdcd7  ;
940  --hsElevate--section--lightSection--1--blockquote__accentColor:  #0303ab  ;
941
942    
943    
944    
945
946  --hsElevate--section--lightSection--1--link__fontColor:  #0303ab  ;
947
948    
949  --hsElevate--section--lightSection--1--link__textDecoration: none;
950  --hsElevate--section--lightSection--1--link__textDecorationColor: transparent;
951    
952
953  /* Hover state */
954
955  --hsElevate--section--lightSection--1--link__hover--fontColor:  #0303ab  ;
956    
957  --hsElevate--section--lightSection--1--link__hover--textDecoration: underline;
958  --hsElevate--section--lightSection--1--link__hover--textDecorationColor:  #0303ab  ;
959    
960
961  /* Light section 2 */
962  --hsElevate--section--lightSection--2__backgroundColor:  #dfdcd7  ;
963  --hsElevate--section--lightSection--2__textColor:  #000000  ;
964  --hsElevate--section--lightSection--2__accentColor:  #0303ab  ;
965  --hsElevate--section--lightSection--2__captionColor:  #dfdcd7  ;
966  --hsElevate--section--lightSection--2--blockquote__textColor:  #000000  ;
967  --hsElevate--section--lightSection--2--blockquote__backgroundColor:  #dfdcd7  ;
968  --hsElevate--section--lightSection--2--blockquote__accentColor:  #0303ab  ;
969
970    
971    
972    
973
974  --hsElevate--section--lightSection--2--link__fontColor:  #0303ab  ;
975
976    
977  --hsElevate--section--lightSection--2--link__textDecoration: none;
978  --hsElevate--section--lightSection--2--link__textDecorationColor: transparent;
979    
980
981  /* Hover state */
982
983  --hsElevate--section--lightSection--2--link__hover--fontColor:  #0303ab  ;
984    
985  --hsElevate--section--lightSection--2--link__hover--textDecoration: underline;
986  --hsElevate--section--lightSection--2--link__hover--textDecorationColor:  #0303ab  ;
987    
988
989  /* Light section 3 */
990  --hsElevate--section--lightSection--3__backgroundColor:  #dfdcd7  ;
991  --hsElevate--section--lightSection--3__textColor:  #000000  ;
992  --hsElevate--section--lightSection--3__accentColor:  #0303ab  ;
993  --hsElevate--section--lightSection--3__captionColor:  #dfdcd7  ;
994  --hsElevate--section--lightSection--3--blockquote__textColor:  #000000  ;
995  --hsElevate--section--lightSection--3--blockquote__backgroundColor:  #dfdcd7  ;
996  --hsElevate--section--lightSection--3--blockquote__accentColor:  #0303ab  ;
997
998    
999    
1000    
1001
1002  --hsElevate--section--lightSection--3--link__fontColor:  #0303ab  ;
1003
1004    
1005  --hsElevate--section--lightSection--3--link__textDecoration: none;
1006  --hsElevate--section--lightSection--3--link__textDecorationColor: transparent;
1007    
1008
1009  /* Hover state */
1010
1011  --hsElevate--section--lightSection--3--link__hover--fontColor:  #0303ab  ;
1012    
1013  --hsElevate--section--lightSection--3--link__hover--textDecoration: underline;
1014  --hsElevate--section--lightSection--3--link__hover--textDecorationColor:  #0303ab  ;
1015    
1016
1017  /* Dark section 1 */
1018  --hsElevate--section--darkSection--1__backgroundColor:  #0303ab  ;
1019  --hsElevate--section--darkSection--1__textColor:  #ffffff  ;
1020  --hsElevate--section--darkSection--1__accentColor:  #ffffff  ;
1021  --hsElevate--section--darkSection--1__captionColor:  #ffffff  ;
1022  --hsElevate--section--darkSection--1--blockquote__textColor:  #ffffff  ;
1023  --hsElevate--section--darkSection--1--blockquote__backgroundColor:  #0303ab  ;
1024  --hsElevate--section--darkSection--1--blockquote__accentColor:  #ffffff  ;
1025
1026    
1027    
1028    
1029
1030  --hsElevate--section--darkSection--1--link__fontColor:  #ffffff  ;
1031
1032    
1033  --hsElevate--section--darkSection--1--link__textDecoration: none;
1034  --hsElevate--section--darkSection--1--link__textDecorationColor: transparent;
1035    
1036
1037  /* Hover state */
1038
1039  --hsElevate--section--darkSection--1--link__hover--fontColor:  #ffffff  ;
1040    
1041  --hsElevate--section--darkSection--1--link__hover--textDecoration: underline;
1042  --hsElevate--section--darkSection--1--link__hover--textDecorationColor:  #ffffff  ;
1043    
1044}
1045  
1046
1047:root {
1048  /* Font */
1049  --hsElevate--tag__font:  Epilogue  ;
1050  --hsElevate--tag__fontColor:    ;
1051  --hsElevate--tag__fontSize:  0.875rem  ;
1052  --hsElevate--tag__fontWeight:  500  ;
1053  --hsElevate--tag__fontStyle:  normal  ;
1054
1055  /* Text colors */
1056  --hsElevate--tag__textColor:  #063E95  ;
1057
1058  /* Background colors */
1059    
1060  --hsElevate--tag__backgroundColor:  #E5F0FF  ;
1061    
1062
1063  /* Shape */
1064    
1065    
1066    
1067
1068    
1069  --hsElevate--tag__borderRadius: 50px;
1070    
1071
1072  /* Border thickness */
1073  --hsElevate--tag__borderThickness:  1px  ;
1074  --hsElevate--tag__borderColor:  #E5F0FF  ;
1075
1076  /* Case */
1077  --hsElevate--tag__case:  none  ;
1078}
1079:root {
1080  /* Border radius based on shape */
1081  --hsElevate-sharp: 0;
1082  --hsElevate-rounded--extra-small: 4px;
1083  --hsElevate-rounded--small: 8px;
1084  --hsElevate-rounded: 16px;
1085  --hsElevate-rounded--large: 24px;
1086  --hsElevate-rounded--extra-large: 32px;
1087  --hsElevate-circle: 50%;
1088}
1089:root {
1090  --hsElevate--icon--small__size: 16px;
1091  --hsElevate--icon--medium__size: 24px;
1092  --hsElevate--icon--large__size: 32px;
1093}
1094
1095/* Generic */
1096
1097*,
1098*:before,
1099*:after {
1100  box-sizing: border-box;
1101}
1102/*! normalize.css v8.0.1 | MIT License | github.com/necolas/normalize.css */
1103
1104/* Document
1105   ========================================================================== */
1106
1107/**
1108 * 1. Correct the line height in all browsers.
1109 * 2. Prevent adjustments of font size after orientation changes in iOS.
1110 */
1111
1112html {
1113  line-height: 1.15; /* 1 */
1114  -webkit-text-size-adjust: 100%; /* 2 */
1115}
1116
1117/* Sections
1118   ========================================================================== */
1119
1120/**
1121 * Remove the margin in all browsers.
1122 */
1123
1124body {
1125  margin: 0;
1126  overflow-x: hidden;
1127}
1128
1129/**
1130 * Correct the font size and margin on `h1` elements within `section` and
1131 * `article` contexts in Chrome, Firefox, and Safari.
1132 */
1133
1134h1 {
1135  font-size: 2em;
1136  margin: 0.67em 0;
1137}
1138
1139/* Grouping content
1140   ========================================================================== */
1141
1142/**
1143 * Add the correct box sizing in Firefox.
1144 */
1145
1146hr {
1147  box-sizing: content-box;
1148  height: 0;
1149}
1150
1151/**
1152 * 1. Correct the inheritance and scaling of font size in all browsers.
1153 * 2. Correct the odd `em` font sizing in all browsers.
1154 */
1155
1156pre {
1157  font-family: monospace, monospace; /* 1 */
1158  font-size: 1em; /* 2 */
1159}
1160
1161/* Text-level semantics
1162   ========================================================================== */
1163
1164/**
1165 * 1. Remove the bottom border in Chrome 57-
1166 * 2. Add the correct text decoration in Chrome, Edge, Opera, and Safari.
1167 */
1168
1169abbr[title] {
1170  border-bottom: none; /* 1 */
1171  text-decoration: underline; /* 2 */
1172  -webkit-text-decoration: underline dotted;
1173  text-decoration: underline dotted; /* 2 */
1174}
1175
1176/**
1177 * Add the correct font weight in Chrome, Edge, and Safari.
1178 */
1179
1180b,
1181strong {
1182  font-weight: bolder;
1183}
1184
1185/**
1186 * 1. Correct the inheritance and scaling of font size in all browsers.
1187 * 2. Correct the odd `em` font sizing in all browsers.
1188 */
1189
1190code,
1191kbd,
1192samp {
1193  font-family: monospace, monospace; /* 1 */
1194  font-size: 1em; /* 2 */
1195}
1196
1197/**
1198 * Add the correct font size in all browsers.
1199 */
1200
1201small {
1202  font-size: 80%;
1203}
1204
1205/**
1206 * Prevent `sub` and `sup` elements from affecting the line height in
1207 * all browsers.
1208 */
1209
1210sub,
1211sup {
1212  font-size: 75%;
1213  line-height: 0;
1214  position: relative;
1215  vertical-align: baseline;
1216}
1217
1218sub {
1219  bottom: -0.25em;
1220}
1221
1222sup {
1223  top: -0.5em;
1224}
1225
1226/* Forms
1227   ========================================================================== */
1228
1229/**
1230 * 1. Change the font styles in all browsers.
1231 * 2. Remove the margin in Firefox and Safari.
1232 */
1233
1234button,
1235input,
1236optgroup,
1237select,
1238textarea {
1239  font-family: inherit; /* 1 */
1240  font-size: 100%; /* 1 */
1241  line-height: 1.15; /* 1 */
1242  margin: 0; /* 2 */
1243}
1244
1245/**
1246 * Remove the inheritance of text transform in Edge and Firefox.
1247 * 1. Remove the inheritance of text transform in Firefox.
1248 */
1249
1250button,
1251select {
1252  text-transform: none;
1253}
1254
1255/**
1256 * Correct the inability to style clickable types in iOS and Safari.
1257 */
1258
1259button,
1260[type='button'],
1261[type='reset'],
1262[type='submit'] {
1263  -webkit-appearance: button;
1264}
1265
1266/**
1267 * Remove the inner border and padding in Firefox.
1268 */
1269
1270button::-moz-focus-inner,
1271[type='button']::-moz-focus-inner,
1272[type='reset']::-moz-focus-inner,
1273[type='submit']::-moz-focus-inner {
1274  border-style: none;
1275  padding: 0;
1276}
1277
1278/**
1279 * Restore the focus styles unset by the previous rule.
1280 */
1281
1282button:-moz-focusring,
1283[type='button']:-moz-focusring,
1284[type='reset']:-moz-focusring,
1285[type='submit']:-moz-focusring {
1286  outline: 1px dotted ButtonText;
1287}
1288
1289/**
1290 * Correct the padding in Firefox.
1291 */
1292
1293fieldset {
1294  padding: 0.35em 0.75em 0.625em;
1295}
1296
1297/**
1298 * Remove the padding so developers are not caught out when they zero out `fieldset` elements in all browsers.
1299 */
1300
1301legend {
1302  padding: 0;
1303}
1304
1305/**
1306 * Add the correct vertical alignment in Chrome, Firefox, and Opera.
1307 */
1308
1309progress {
1310  vertical-align: baseline;
1311}
1312
1313/**
1314 * Correct the cursor style of increment and decrement buttons in Chrome.
1315 */
1316
1317[type='number']::-webkit-inner-spin-button,
1318[type='number']::-webkit-outer-spin-button {
1319  height: auto;
1320}
1321
1322/**
1323 * 1. Correct the odd appearance in Chrome and Safari.
1324 * 2. Correct the outline style in Safari.
1325 */
1326
1327[type='search'] {
1328  -webkit-appearance: textfield; /* 1 */
1329  outline-offset: -2px; /* 2 */
1330}
1331
1332/**
1333 * Remove the inner padding in Chrome and Safari on macOS.
1334 */
1335
1336[type='search']::-webkit-search-decoration {
1337  -webkit-appearance: none;
1338}
1339
1340/**
1341 * 1. Correct the inability to style clickable types in iOS and Safari.
1342 * 2. Change font properties to `inherit` in Safari.
1343 */
1344
1345::-webkit-file-upload-button {
1346  -webkit-appearance: button; /* 1 */
1347  font: inherit; /* 2 */
1348}
1349
1350/* Interactive
1351   ========================================================================== */
1352
1353/*
1354 * Add the correct display in Edge and Firefox.
1355 */
1356
1357details {
1358  display: block;
1359}
1360
1361/*
1362 * Add the correct display in all browsers.
1363 */
1364
1365summary {
1366  display: list-item;
1367}
1368
1369/* Objects */
1370
1371.dnd-section {
1372  padding: var(--hsElevate--section--medium__verticalPadding) var(--hsElevate--section--horizontalPadding);
1373}
1374
1375.dnd-section > .row-fluid,
1376.hs-elevate-content-wrapper {
1377  margin: 0 auto;
1378  max-width: var(--hsElevate--contentWrapper--wide__maxWidth);
1379}
1380
1381.hs-elevate-content-wrapper {
1382  padding: 0 var(--hsElevate--section--horizontalPadding);
1383}
1384
1385/* Helper Classes */
1386
1387.hs-elevate-content-wrapper--sm {
1388  max-width: var(--hsElevate--contentWrapper--narrow__maxWidth);
1389  padding: 0;
1390}
1391
1392.hs-elevate-content-wrapper--md {
1393  max-width: var(--hsElevate--contentWrapper--medium__maxWidth);
1394  padding: 0;
1395}
1396
1397/* Padding for non DND sections */
1398
1399.hs-elevate-content-padding {
1400  padding-block: var(--hsElevate--section--medium__verticalPadding);
1401}
1402
1403.hs-elevate-content-padding--extra-small {
1404  padding-block: var(--hsElevate--section--extraSmall__verticalPadding);
1405}
1406
1407.hs-elevate-content-padding--small {
1408  padding-block: var(--hsElevate--section--small__verticalPadding);
1409}
1410
1411.hs-elevate-content-padding--large {
1412  padding-block: var(--hsElevate--section--large__verticalPadding);
1413}
1414
1415.hs-elevate-content-padding--extra-large {
1416  padding-block: var(--hsElevate--section--extraLarge__verticalPadding);
1417}
1418
1419.row-fluid {
1420  display: flex;
1421  flex-wrap: wrap;
1422  width: 100%;
1423}
1424
1425.row-fluid .span1,
1426.row-fluid .span2,
1427.row-fluid .span3,
1428.row-fluid .span4,
1429.row-fluid .span5,
1430.row-fluid .span6,
1431.row-fluid .span7,
1432.row-fluid .span8,
1433.row-fluid .span9,
1434.row-fluid .span10,
1435.row-fluid .span11,
1436.row-fluid .span12 {
1437  min-height: 1px;
1438  width: 100%;
1439}
1440
1441@media (min-width: 768px) {
1442  .row-fluid {
1443    flex-wrap: nowrap;
1444    justify-content: space-between;
1445  }
1446
1447  .row-fluid .span1 {
1448    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 1 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 11 / 100);
1449  }
1450
1451  .row-fluid .span2 {
1452    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 2 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 10 / 100);
1453  }
1454
1455  .row-fluid .span3 {
1456    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 3 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 9 / 100);
1457  }
1458
1459  .row-fluid .span4 {
1460    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 4 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 8 / 100);
1461  }
1462
1463  .row-fluid .span5 {
1464    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 5 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 7 / 100);
1465  }
1466
1467  .row-fluid .span6 {
1468    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 6 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 6 / 100);
1469  }
1470
1471  .row-fluid .span7 {
1472    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 7 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 5 / 100);
1473  }
1474
1475  .row-fluid .span8 {
1476    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 8 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 4 / 100);
1477  }
1478
1479  .row-fluid .span9 {
1480    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 9 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 3 / 100);
1481  }
1482
1483  .row-fluid .span10 {
1484    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 10 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 2 / 100);
1485  }
1486
1487  .row-fluid .span11 {
1488    width: calc(var(--hsElevate--column__widthMultiplier) * 1% * 11 - var(--hsElevate--column__gap) * var(--hsElevate--column__widthMultiplier) * 1 / 100);
1489  }
1490}
1491
1492/* Elements */
1493
1494html {
1495  font-size: var(--hsElevate--baseText__fontSize);
1496}
1497
1498body {
1499  background-color: var(--hsElevate--section--lightSection--1__backgroundColor);
1500  color: var(--hsElevate--section--lightSection--1__textColor);
1501  font-family: var(--hsElevate--body__font);
1502  font-size: var(--hsElevate--body__fontSize);
1503  font-style: var(--hsElevate--body__fontStyle);
1504  font-weight: var(--hsElevate--body__fontWeight);
1505  line-height: var(--hsElevate--body__lineHeight);
1506  overflow-wrap: break-word;
1507}
1508
1509html[lang^='ja'] body,
1510html[lang^='zh'] body,
1511html[lang^='ko'] body {
1512  line-break: strict;
1513  overflow-wrap: normal;
1514  word-break: break-all;
1515}
1516
1517/* Paragraphs */
1518
1519p {
1520  margin-block: var(--hsElevate--text__margin);
1521}
1522
1523a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link),
1524a.hs-elevate-link--primary,
1525.hs-elevate-link--primary a {
1526  color: var(--hsElevate--link--primary__fontColor);
1527  cursor: pointer;
1528  -webkit-text-decoration: var(--hsElevate--link--primary__textDecoration);
1529  text-decoration: var(--hsElevate--link--primary__textDecoration);
1530  text-decoration-color: var(--hsElevate--link--primary__textDecorationColor);
1531}
1532
1533a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link):hover,
1534a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link):focus,
1535a.hs-elevate-link--primary:hover,
1536.hs-elevate-link--primary a:hover,
1537a.hs-elevate-link--primary:focus,
1538.hs-elevate-link--primary a:focus {
1539  color: var(--hsElevate--link--primary__hover--fontColor);
1540  -webkit-text-decoration: var(--hsElevate--link--primary__hover--textDecoration);
1541  text-decoration: var(--hsElevate--link--primary__hover--textDecoration);
1542  text-decoration-color: var(--hsElevate--link--primary__hover--textDecorationColor);
1543}
1544
1545a.hs-elevate-link--secondary,
1546.hs-elevate-link--secondary a {
1547  color: var(--hsElevate--link--secondary__fontColor);
1548  cursor: pointer;
1549  -webkit-text-decoration: var(--hsElevate--link--secondary__textDecoration);
1550  text-decoration: var(--hsElevate--link--secondary__textDecoration);
1551  text-decoration-color: var(--hsElevate--link--secondary__textDecorationColor);
1552}
1553
1554a.hs-elevate-link--secondary:hover,
1555.hs-elevate-link--secondary a:hover a.hs-elevate-link--secondary:focus,
1556.hs-elevate-link--secondary a:focus {
1557  color: var(--hsElevate--link--secondary__hover--fontColor);
1558  -webkit-text-decoration: var(--hsElevate--link--secondary__hover--textDecoration);
1559  text-decoration: var(--hsElevate--link--secondary__hover--textDecoration);
1560  text-decoration-color: var(--hsElevate--link--secondary__hover--textDecorationColor);
1561}
1562
1563/* Headings */
1564
1565h1,
1566h2,
1567h3,
1568h4,
1569h5,
1570h6,
1571.hs-elevate-display-1,
1572.hs-elevate-display-2 {
1573  line-height: var(--hsElevate--heading__lineHeight);
1574  margin-block: var(--hsElevate--text__margin);
1575}
1576
1577.hs-elevate-display-1 {
1578  font-family: var(--hsElevate--display1__font);
1579  font-size: calc(var(--hsElevate--display1__fontSize) * var(--hsElevate--heading__tablet-modifier));
1580  font-style: normal;
1581  font-weight: 400;
1582}
1583
1584.hs-elevate-display-2 {
1585  font-family: var(--hsElevate--display2__font);
1586  font-size: calc(var(--hsElevate--display2__fontSize) * var(--hsElevate--heading__tablet-modifier));
1587  font-style: normal;
1588  font-weight: 400;
1589}
1590
1591h1,
1592.hs-elevate-h1 {
1593  font-family: var(--hsElevate--h1__font);
1594  font-size: calc(var(--hsElevate--h1__fontSize) * var(--hsElevate--heading__tablet-modifier));
1595  font-style: var(--hsElevate--h1__fontStyle);
1596  font-weight: var(--hsElevate--h1__fontWeight);
1597}
1598
1599h2,
1600.hs-elevate-h2 {
1601  font-family: var(--hsElevate--h2__font);
1602  font-size: calc(var(--hsElevate--h2__fontSize) * var(--hsElevate--heading__tablet-modifier));
1603  font-style: var(--hsElevate--h2__fontStyle);
1604  font-weight: var(--hsElevate--h2__fontWeight);
1605}
1606
1607h3,
1608.hs-elevate-h3 {
1609  font-family: var(--hsElevate--h3__font);
1610  font-size: calc(var(--hsElevate--h3__fontSize) * var(--hsElevate--heading__tablet-modifier));
1611  font-style: var(--hsElevate--h3__fontStyle);
1612  font-weight: var(--hsElevate--h3__fontWeight);
1613}
1614
1615h4,
1616.hs-elevate-h4 {
1617  font-family: var(--hsElevate--h4__font);
1618  font-size: calc(var(--hsElevate--h4__fontSize) * var(--hsElevate--heading__tablet-modifier));
1619  font-style: var(--hsElevate--h4__fontStyle);
1620  font-weight: var(--hsElevate--h4__fontWeight);
1621}
1622
1623h5,
1624.hs-elevate-h5 {
1625  font-family: var(--hsElevate--h5__font);
1626  font-size: calc(var(--hsElevate--h5__fontSize) * var(--hsElevate--heading__tablet-modifier));
1627  font-style: var(--hsElevate--h5__fontStyle);
1628  font-weight: var(--hsElevate--h5__fontWeight);
1629}
1630
1631h6,
1632.hs-elevate-h6 {
1633  font-family: var(--hsElevate--h6__font);
1634  font-size: calc(var(--hsElevate--h6__fontSize) * var(--hsElevate--heading__tablet-modifier));
1635  font-style: var(--hsElevate--h6__fontStyle);
1636  font-weight: var(--hsElevate--h6__fontWeight);
1637}
1638
1639@media (min-width: 767px) {
1640  .hs-elevate-display-1 {
1641    font-size: var(--hsElevate--display1__fontSize);
1642  }
1643
1644  .hs-elevate-display-2 {
1645    font-size: var(--hsElevate--display2__fontSize);
1646  }
1647
1648  h1,
1649  .hs-elevate-h1 {
1650    font-size: var(--hsElevate--h1__fontSize);
1651  }
1652
1653  h2,
1654  .hs-elevate-h2 {
1655    font-size: var(--hsElevate--h2__fontSize);
1656  }
1657
1658  h3,
1659  .hs-elevate-h3 {
1660    font-size: var(--hsElevate--h3__fontSize);
1661  }
1662
1663  h4,
1664  .hs-elevate-h4 {
1665    font-size: var(--hsElevate--h4__fontSize);
1666  }
1667
1668  h5,
1669  .hs-elevate-h5 {
1670    font-size: var(--hsElevate--h5__fontSize);
1671  }
1672
1673  h6,
1674  .hs-elevate-h6 {
1675    font-size: var(--hsElevate--h6__fontSize);
1676  }
1677}
1678
1679/* Lists */
1680
1681ul,
1682ol {
1683  margin-block: var(--hsElevate--text__margin);
1684}
1685
1686/* Blockquotes */
1687
1688blockquote {
1689  padding: var(--hsElevate--spacing--24, 24px);
1690  border-radius: var(--hsElevate-rounded--extra-small);
1691  border-left: 3px solid var(--hsElevate--blockquote__accentColor, var(--hsElevate--section--lightSection--1--blockquote__accentColor));
1692  background-color: var(--hsElevate--blockquote__backgroundColor, var(--hsElevate--section--lightSection--1--blockquote__backgroundColor));
1693  color: var(--hsElevate--blockquote__fontColor, var(--hsElevate--section--lightSection--1--blockquote__textColor));
1694  font-family: var(--hsElevate--quotes__font);
1695  font-size: var(--hsElevate--quotes__fontSize);
1696  font-style: var(--hsElevate--quotes__fontStyle);
1697  font-weight: var(--hsElevate--quotes__fontWeight);
1698  margin-block: var(--hsElevate--text__margin);
1699}
1700
1701:is(.hs_cos_wrapper_type_rich_text, .hs_cos_wrapper_type_inline_richtext_field) blockquote {
1702  padding: var(--hsElevate--spacing--24, 24px);
1703  border-radius: var(--hsElevate-rounded--extra-small);
1704  border-left: 3px solid var(--hsElevate--blockquote__accentColor, var(--hsElevate--section--lightSection--1--blockquote__accentColor));
1705  background-color: var(--hsElevate--blockquote__backgroundColor, var(--hsElevate--section--lightSection--1--blockquote__backgroundColor));
1706  color: var(--hsElevate--blockquote__fontColor, var(--hsElevate--section--lightSection--1--blockquote__textColor));
1707  font-family: var(--hsElevate--quotes__font);
1708  font-size: var(--hsElevate--quotes__fontSize);
1709  font-style: var(--hsElevate--quotes__fontStyle);
1710  font-weight: var(--hsElevate--quotes__fontWeight);
1711  margin-block: var(--hsElevate--text__margin);
1712}
1713
1714@media (max-width: 767.98px) {
1715  :is(.hs_cos_wrapper_type_rich_text, .hs_cos_wrapper_type_inline_richtext_field) blockquote {
1716    font-size: calc(var(--hsElevate--body__fontSize) + 4px);
1717    margin-inline: 0;
1718  }
1719}
1720
1721/* Captions */
1722
1723.hs-elevate-caption {
1724  color: var(--hsElevate--captions__fontColor, var(--hsElevate--section--lightSection--1--captionColor));
1725  font-family: var(--hsElevate--captions__font);
1726  font-size: var(--hsElevate--captions__fontSize);
1727  font-style: var(--hsElevate--captions__fontStyle);
1728  font-weight: var(--hsElevate--captions__fontWeight);
1729  text-transform: var(--hsElevate--captions__case);
1730}
1731
1732/* Tags */
1733.hs-elevate-tag {
1734  padding: 2px 8px;
1735  border-color: var(--hsElevate--tag__borderColor);
1736  border-radius: var(--hsElevate--tag__borderRadius);
1737  border-style: solid;
1738  border-width: var(--hsElevate--tag__borderThickness);
1739  background-color: var(--hsElevate--tag__backgroundColor);
1740  color: var(--hsElevate--tag__textColor);
1741  font-family: var(--hsElevate--tag__font);
1742  font-size: var(--hsElevate--tag__fontSize);
1743  font-style: var(--hsElevate--tag__fontStyle);
1744  font-weight: var(--hsElevate--tag__fontWeight);
1745  text-transform: var(--hsElevate--tag__case);
1746}
1747
1748/* Images in rich text */
1749:is(.hs_cos_wrapper_type_rich_text, .hs_cos_wrapper_type_inline_richtext_field) img {
1750  max-width: 100%;
1751  margin-block-end: var(--hsElevate--rteImages__margin);
1752}
1753.hs-elevate-button:focus {
1754  outline: 2px solid #53acff;
1755  outline-offset: 2px;
1756}
1757
1758.hs-elevate-button--primary {
1759  font-family: var(--hsElevate--button--primary__font);
1760  font-size: var(--hsElevate--button--primary__fontSize);
1761  font-weight: var(--hsElevate--button--primary__fontWeight);
1762  font-style: var(--hsElevate--button--primary__fontStyle);
1763  color: var(--hsElevate--button--primary__textColor);
1764  border-width: var(--hsElevate--button--primary__borderThickness);
1765  background-color: var(--hsElevate--button--primary__backgroundColor);
1766  border-style: solid;
1767  border-color: var(--hsElevate--button--primary__borderColor);
1768  border-radius: var(--hsElevate--button--primary__borderRadius);
1769  text-decoration: none;
1770}
1771
1772.hs-elevate-button--primary:hover {
1773  color: var(--hsElevate--button--primary__hover--textColor);
1774  background-color: var(--hsElevate--button--primary__hover--backgroundColor);
1775  border-color: var(--hsElevate--button--primary__hover--borderColor);
1776  border-width: var(--hsElevate--button--primary__hover--borderThickness);
1777  text-decoration: none;
1778}
1779
1780.hs-elevate-button--primary:active {
1781  color: var(--hsElevate--button--primary__hover--textColor);
1782  background-color:  #000000  ;
1783  border-color:    ;
1784  border-width: var(--hsElevate--button--primary__hover--borderThickness);
1785  text-decoration: none;
1786}
1787
1788.hs-elevate-button--secondary {
1789  font-family: var(--hsElevate--button--secondary__font);
1790  font-size: var(--hsElevate--button--secondary__fontSize);
1791  font-weight: var(--hsElevate--button--secondary__fontWeight);
1792  font-style: var(--hsElevate--button--secondary__fontStyle);
1793  color: var(--hsElevate--button--secondary__textColor);
1794  border-width: var(--hsElevate--button--secondary__borderThickness);
1795  background-color: var(--hsElevate--button--secondary__backgroundColor);
1796  border-style: solid;
1797  border-color: var(--hsElevate--button--secondary__borderColor);
1798  border-radius: var(--hsElevate--button--secondary__borderRadius);
1799  text-decoration: none;
1800}
1801
1802.hs-elevate-button--secondary:hover {
1803  color: var(--hsElevate--button--secondary__hover--textColor);
1804  background-color: var(--hsElevate--button--secondary__hover--backgroundColor);
1805  border-color: var(--hsElevate--button--secondary__hover--borderColor);
1806  border-width: var(--hsElevate--button--secondary__hover--borderThickness);
1807  text-decoration: none;
1808}
1809
1810.hs-elevate-button--secondary:active {
1811  color: var(--hsElevate--button--secondary__hover--textColor);
1812  background-color:  transparent  ;
1813  border-color:  #000000  ;
1814  border-width: var(--hsElevate--button--secondary__hover--borderThickness);
1815  text-decoration: none;
1816}
1817
1818.hs-elevate-button--tertiary {
1819  font-family: var(--hsElevate--button--tertiary__font);
1820  font-size: var(--hsElevate--button--tertiary__fontSize);
1821  font-weight: var(--hsElevate--button--tertiary__fontWeight);
1822  font-style: var(--hsElevate--button--tertiary__fontStyle);
1823  color: var(--hsElevate--button--tertiary__textColor);
1824  border-width: var(--hsElevate--button--tertiary__borderThickness);
1825  background-color: var(--hsElevate--button--tertiary__backgroundColor);
1826  border-style: solid;
1827  border-color: var(--hsElevate--button--tertiary__borderColor);
1828  border-radius: var(--hsElevate--button--tertiary__borderRadius);
1829  text-decoration: none;
1830}
1831
1832.hs-elevate-button--tertiary:hover {
1833  color: var(--hsElevate--button--tertiary__hover--textColor);
1834  background-color: var(--hsElevate--button--tertiary__hover--backgroundColor);
1835  border-color: var(--hsElevate--button--tertiary__hover--borderColor);
1836  border-width: var(--hsElevate--button--tertiary__hover--borderThickness);
1837  text-decoration: none;
1838}
1839
1840.hs-elevate-button--tertiary:active {
1841  color: var(--hsElevate--button--tertiary__hover--textColor);
1842  background-color:  #e1e1e1  ;
1843  border-color:    ;
1844  border-width: var(--hsElevate--button--tertiary__hover--borderThickness);
1845  text-decoration: none;
1846}
1847
1848.hs-elevate-button--accent {
1849  font-family: var(--hsElevate--button--accent__font);
1850  font-size: var(--hsElevate--button--accent__fontSize);
1851  font-weight: var(--hsElevate--button--accent__fontWeight);
1852  font-style: var(--hsElevate--button--accent__fontStyle);
1853  color: var(--hsElevate--button--accent__textColor);
1854  border-width: var(--hsElevate--button--accent__borderThickness);
1855  background-color: var(--hsElevate--button--accent__backgroundColor);
1856  border-style: solid;
1857  border-color: var(--hsElevate--button--accent__borderColor);
1858  border-radius: var(--hsElevate--button--accent__borderRadius);
1859  text-decoration: none;
1860}
1861
1862.hs-elevate-button--accent:hover {
1863  color: var(--hsElevate--button--accent__hover--textColor);
1864  background-color: var(--hsElevate--button--accent__hover--backgroundColor);
1865  border-color: var(--hsElevate--button--accent__hover--borderColor);
1866  border-width: var(--hsElevate--button--accent__hover--borderThickness);
1867  text-decoration: none;
1868}
1869
1870.hs-elevate-button--accent:active {
1871  color: var(--hsElevate--button--accent__hover--textColor);
1872  background-color:    ;
1873  border-color:  #e1e1e1  ;
1874  border-width: var(--hsElevate--button--accent__hover--borderThickness);
1875  text-decoration: none;
1876}
1877.hs-elevate-card--variant-1 {
1878  border-color: var(--hsElevate--card--variant1__borderColor);
1879  border-radius: var(--hsElevate--card--variant1__borderRadius);
1880  border-style: solid;
1881  border-width: var(--hsElevate--card--variant1__borderThickness);
1882  background-color: var(--hsElevate--card--variant1__backgroundColor);
1883  color: var(--hsElevate--card--variant1__textColor);
1884}
1885.hs-elevate-card--variant-1 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link) {
1886  color: var(--hsElevate--card--variant1--link__fontColor);
1887  -webkit-text-decoration: var(--hsElevate--card--variant1--link__textDecoration);
1888  text-decoration: var(--hsElevate--card--variant1--link__textDecoration);
1889  text-decoration-color: var(--hsElevate--card--variant1--link__textDecorationColor);
1890}
1891.hs-elevate-card--variant-1 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link):hover,
1892.hs-elevate-card--variant-1 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link):focus {
1893  color: var(--hsElevate--card--variant1--link__hover--fontColor);
1894  -webkit-text-decoration: var(--hsElevate--card--variant1--link__hover--textDecoration);
1895  text-decoration: var(--hsElevate--card--variant1--link__hover--textDecoration);
1896  text-decoration-color: var(--hsElevate--card--variant1--link__hover--textDecorationColor);
1897}
1898
1899.hs-elevate-card--variant-2 {
1900  border-color: var(--hsElevate--card--variant2__borderColor);
1901  border-radius: var(--hsElevate--card--variant2__borderRadius);
1902  border-style: solid;
1903  border-width: var(--hsElevate--card--variant2__borderThickness);
1904  background-color: var(--hsElevate--card--variant2__backgroundColor);
1905  color: var(--hsElevate--card--variant2__textColor);
1906}
1907
1908.hs-elevate-card--variant-2 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link) {
1909  color: var(--hsElevate--card--variant2--link__fontColor);
1910  -webkit-text-decoration: var(--hsElevate--card--variant2--link__textDecoration);
1911  text-decoration: var(--hsElevate--card--variant2--link__textDecoration);
1912  text-decoration-color: var(--hsElevate--card--variant2--link__textDecorationColor);
1913}
1914
1915.hs-elevate-card--variant-2 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link):hover,
1916.hs-elevate-card--variant-2 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link):focus {
1917  color: var(--hsElevate--card--variant2--link__hover--fontColor);
1918  -webkit-text-decoration: var(--hsElevate--card--variant2--link__hover--textDecoration);
1919  text-decoration: var(--hsElevate--card--variant2--link__hover--textDecoration);
1920  text-decoration-color: var(--hsElevate--card--variant2--link__hover--textDecorationColor);
1921}
1922
1923.hs-elevate-card--variant-3 {
1924  border-color: var(--hsElevate--card--variant3__borderColor);
1925  border-radius: var(--hsElevate--card--variant3__borderRadius);
1926  border-style: solid;
1927  border-width: var(--hsElevate--card--variant3__borderThickness);
1928  background-color: var(--hsElevate--card--variant3__backgroundColor);
1929  color: var(--hsElevate--card--variant3__textColor);
1930}
1931
1932.hs-elevate-card--variant-3 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link) {
1933  color: var(--hsElevate--card--variant3--link__fontColor);
1934  -webkit-text-decoration: var(--hsElevate--card--variant3--link__textDecoration);
1935  text-decoration: var(--hsElevate--card--variant3--link__textDecoration);
1936  text-decoration-color: var(--hsElevate--card--variant3--link__textDecorationColor);
1937}
1938
1939.hs-elevate-card--variant-3 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link):hover,
1940.hs-elevate-card--variant-3 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link):focus {
1941  color: var(--hsElevate--card--variant3--link__hover--fontColor);
1942  -webkit-text-decoration: var(--hsElevate--card--variant3--link__hover--textDecoration);
1943  text-decoration: var(--hsElevate--card--variant3--link__hover--textDecoration);
1944  text-decoration-color: var(--hsElevate--card--variant3--link__hover--textDecorationColor);
1945}
1946
1947.hs-elevate-card--variant-4 {
1948  border-color: var(--hsElevate--card--variant4__borderColor);
1949  border-radius: var(--hsElevate--card--variant4__borderRadius);
1950  border-style: solid;
1951  border-width: var(--hsElevate--card--variant4__borderThickness);
1952  background-color: var(--hsElevate--card--variant4__backgroundColor);
1953  color: var(--hsElevate--card--variant4__textColor);
1954}
1955
1956.hs-elevate-card--variant-4 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link) {
1957  color: var(--hsElevate--card--variant4--link__fontColor);
1958  -webkit-text-decoration: var(--hsElevate--card--variant4--link__textDecoration);
1959  text-decoration: var(--hsElevate--card--variant4--link__textDecoration);
1960  text-decoration-color: var(--hsElevate--card--variant4--link__textDecorationColor);
1961}
1962
1963.hs-elevate-card--variant-4 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link):hover,
1964.hs-elevate-card--variant-4 a:not(.hs-elevate-button, .hs-elevate-blog-listing__pagination-link, .hs-elevate-card--blog__link):focus {
1965  color: var(--hsElevate--card--variant4--link__hover--fontColor);
1966  -webkit-text-decoration: var(--hsElevate--card--variant4--link__hover--textDecoration);
1967  text-decoration: var(--hsElevate--card--variant4--link__hover--textDecoration);
1968  text-decoration-color: var(--hsElevate--card--variant4--link__hover--textDecorationColor);
1969}
1970.cs-feature {
1971  overflow: hidden;
1972}
1973
1974.cs-feature .hs-elevate-details__label {
1975  font-weight: 600;
1976}
1977
1978.cs-feature .cs-feature__link:hover {
1979  opacity: 0.8;
1980}
1981
1982.cs-feature .cs-feature__link .cs-feature__chevron-path {
1983  fill: currentcolor;
1984}
1985
1986.cs-feature .cs-feature__link:hover .cs-feature__chevron-path {
1987  opacity: 0.8;
1988}
1989/* Form */
1990
1991.hs-form,
1992.hs-elevate-system-form form,
1993.hs-elevate-system-form--subscription-preferences form .email-prefs {
1994  padding: var(--hsElevate--form__padding);
1995  border-color: var(--hsElevate--form__borderColor);
1996  border-radius: var(--hsElevate--form__borderRadius);
1997  border-style: solid;
1998  border-width: var(--hsElevate--form__borderThickness);
1999  background: var(--hsElevate--form__backgroundColor);
2000}
2001
2002/* Form labels */
2003
2004:is(.hs-form, .hs-elevate-system-form) label,
2005.hs-elevate-system-form--subscription-preferences .fakelabel {
2006  display: block;
2007  color: var(--hsElevate--formLabel__textColor);
2008  font-family: var(--hsElevate--formLabel__font);
2009  font-size: var(--hsElevate--formLabel__fontSize);
2010  font-weight: var(--hsElevate--formLabel__fontWeight);
2011  margin-block-end: var(--hsElevate--formLabel__marginBottom);
2012}
2013
2014/* Form fields */
2015
2016.hs-form .hs-form-field {
2017  margin-block-end: var(--hsElevate--formField__marginBottom);
2018}
2019
2020:is(.hs-form, .hs-elevate-system-form) input[type='text'],
2021:is(.hs-form, .hs-elevate-system-form) input[type='email'],
2022:is(.hs-form, .hs-elevate-system-form) input[type='password'],
2023:is(.hs-form, .hs-elevate-system-form) input[type='tel'],
2024:is(.hs-form, .hs-elevate-system-form) input[type='number'],
2025:is(.hs-form, .hs-elevate-system-form) input[type='search'],
2026:is(.hs-form, .hs-elevate-system-form) select,
2027:is(.hs-form, .hs-elevate-system-form) textarea {
2028  width: 100% !important;
2029  border-radius: var(--hsElevate--formField__borderRadius);
2030  border-top: var(--hsElevate--formField__borderTop);
2031  border-right: var(--hsElevate--formField__borderRight);
2032  border-bottom: var(--hsElevate--formField__borderBottom);
2033  border-left: var(--hsElevate--formField__borderLeft);
2034  background-color: var(--hsElevate--formField__backgroundColor);
2035  color: var(--hsElevate--formFieldInput__textColor);
2036  padding-block: var(--hsElevate--spacing--20);
2037  padding-inline: var(--hsElevate--spacing--32);
2038}
2039
2040.hs-input.hs-fieldtype-intl-phone {
2041  display: flex;
2042  width: 100% !important;
2043  flex-direction: row;
2044  flex-wrap: wrap;
2045  align-items: center;
2046  justify-content: flex-start;
2047  gap: 8px; /* matches column margins from form injection */
2048}
2049
2050.hs-input.hs-fieldtype-intl-phone > input {
2051  flex: 1 0 calc(70% - 8px) !important;
2052}
2053
2054.hs-input.hs-fieldtype-intl-phone > select {
2055  flex: 1 0 30% !important;
2056}
2057
2058@media (max-width: 600px) {
2059  .hs-input.hs-fieldtype-intl-phone {
2060    display: flex;
2061    width: 100%;
2062    flex-direction: column;
2063    gap: 8px;
2064  }
2065
2066  .hs-input.hs-fieldtype-intl-phone > select,
2067  .hs-input.hs-fieldtype-intl-phone > input {
2068    min-width: 100%;
2069    flex: 1 1 100%;
2070  }
2071
2072  .hs-input.hs-fieldtype-intl-phone > select {
2073    padding-inline: var(--hsElevate--spacing--16);
2074  }
2075}
2076
2077.hs-form-field.hs-fieldtype-file .hs-input,
2078.hs-form fieldset {
2079  max-width: 100% !important;
2080}
2081
2082/* Form fields - textarea */
2083
2084.hs-form textarea {
2085  position: relative;
2086  height: 160px;
2087  border-radius: var(--hsElevate--formFieldTextArea__borderRadius);
2088}
2089
2090.hs-form textarea::-webkit-resizer {
2091  display: none;
2092}
2093
2094.hs-form .hs_multi_line_field .input {
2095  position: relative;
2096}
2097
2098.hs-form .hs_multi_line_field .input:after {
2099  position: absolute;
2100  right: var(--hsElevate--spacing--8);
2101  bottom: var(--hsElevate--spacing--8);
2102  content: var(--hsElevate--formField__dragIcon);
2103  pointer-events: none;
2104}
2105
2106/* Form fields - select */
2107
2108.hs-form .hs-fieldtype-select .input {
2109  position: relative;
2110}
2111
2112.hs-form select {
2113  -webkit-appearance: none;
2114  -moz-appearance: none;
2115  appearance: none;
2116}
2117
2118.hs-form .hs-fieldtype-select .input:after {
2119  position: absolute;
2120  top: 50%;
2121  right: var(--hsElevate--spacing--32);
2122  content: var(--hsElevate--formField__selectIcon);
2123  pointer-events: none;
2124  transform: translateY(-50%);
2125}
2126
2127/* Form fields - datepicker */
2128
2129.hs-form .hs-dateinput {
2130  position: relative;
2131}
2132
2133.hs-form .hs-dateinput:before {
2134  position: absolute;
2135  top: 50%;
2136  right: var(--hsElevate--spacing--32);
2137  content: var(--hsElevate--formField__datepickerIcon);
2138  pointer-events: none;
2139  transform: translateY(-50%);
2140}
2141
2142/* Form fields - placeholders */
2143
2144::-moz-placeholder {
2145  color: var(--hsElevate--formFieldPlaceholder__textColor);
2146}
2147
2148::placeholder {
2149  color: var(--hsElevate--formFieldPlaceholder__textColor);
2150}
2151
2152/* Form fields - checkbox/radio */
2153
2154.hs-form .inputs-list {
2155  padding: 0;
2156  margin: 0;
2157  list-style: none;
2158}
2159
2160.hs-form .inputs-list li {
2161  display: block;
2162  margin-block-end: var(--hsElevate--spacing--16);
2163}
2164
2165.hs-form .inputs-list li:last-of-type {
2166  margin-block-end: 0;
2167}
2168
2169.hs-form .inputs-list :is(input, span) {
2170  vertical-align: middle;
2171}
2172
2173:is(.hs-form, .hs-elevate-system-form) input[type='checkbox'],
2174:is(.hs-form, .hs-elevate-system-form) input[type='radio'] {
2175  height: var(--hsElevate--formFieldCheckboxRadio__size);
2176  width: var(--hsElevate--formFieldCheckboxRadio__size) !important;
2177  accent-color: var(--hsElevate--formFieldCheckboxRadio__fillColor);
2178  cursor: pointer;
2179  margin-inline-end: var(--hsElevate--spacing--12);
2180}
2181
2182/* Form help text */
2183
2184.hs-form legend {
2185  /* To do: figure out where we should pull this from */
2186  color: var(--hsElevate--formHelpText__textColor);
2187  margin-block-end: var(--hsElevate--spacing--8);
2188}
2189
2190/* Form rich text */
2191
2192.hs-form .hs-richtext {
2193  color: var(--hsElevate--formLabel__textColor);
2194}
2195
2196.hs-form .hs-richtext img {
2197  height: auto;
2198  max-width: 100% !important;
2199}
2200
2201/* Form error messages */
2202
2203.hs-form .hs-input.error {
2204  border-color: var(--hsElevate--formRequired__color);
2205}
2206
2207.hs-form .hs-error-msg,
2208.hs-form .hs-error-msgs {
2209  color: var(--hsElevate--formRequired__color);
2210  margin-block-start: var(--hsElevate--spacing--4);
2211}
2212
2213/* Form button */
2214
2215:is(.hs-form, .hs-elevate-system-form) .hs-button,
2216:is(.hs-form, .hs-elevate-system-form) input[type='submit'] {
2217  display: inline-block;
2218  width: 100%;
2219  border-color: var(--hsElevate--button--primary__borderColor);
2220  border-radius: var(--hsElevate--button--primary__borderRadius);
2221  border-style: solid;
2222  border-width: var(--hsElevate--button--primary__borderThickness);
2223  background-color: var(--hsElevate--button--primary__backgroundColor);
2224  color: var(--hsElevate--button--primary__textColor);
2225  cursor: pointer;
2226  font-family: var(--hsElevate--button--primary__font);
2227  font-size: var(--hsElevate--button--primary__fontSize);
2228  font-style: var(--hsElevate--button--primary__fontStyle);
2229  font-weight: var(--hsElevate--button--primary__fontWeight);
2230  padding-block: var(--hsElevate--spacing--20);
2231  padding-inline: var(--hsElevate--spacing--24);
2232  text-align: center;
2233  text-decoration: none;
2234  transition: all 0.15s linear;
2235  white-space: normal !important;
2236}
2237
2238:is(.hs-form, .hs-elevate-system-form) .hs-button:hover,
2239:is(.hs-form, .hs-elevate-system-form) .hs-button:focus,
2240:is(.hs-form, .hs-elevate-system-form) input[type='submit']:hover,
2241:is(.hs-form, .hs-elevate-system-form) input[type='submit']:focus {
2242  border-color: var(--hsElevate--button--primary__hover--borderColor);
2243  border-width: var(--hsElevate--button--primary__hover--borderThickness);
2244  background-color: var(--hsElevate--button--primary__hover--backgroundColor);
2245  color: var(--hsElevate--button--primary__hover--textColor);
2246  text-decoration: none;
2247}
2248
2249/* Captcha */
2250
2251.grecaptcha-badge {
2252  margin-block: 0;
2253  margin-inline: auto;
2254}
2255
2256/* Components */
2257
2258/* Navigation skipper */
2259
2260.hs-elevate-header__skip {
2261  position: absolute;
2262  top: -1000px;
2263  left: -1000px;
2264  overflow: hidden;
2265  height: 1px;
2266  width: 1px;
2267  text-align: left;
2268}
2269
2270.hs-elevate-header__skip:hover,
2271.hs-elevate-header__skip:focus,
2272.hs-elevate-header__skip:active {
2273  z-index: 2;
2274  top: 0;
2275  left: 0;
2276  overflow: visible;
2277  height: auto;
2278  width: auto;
2279}
2280/*
2281  TODO: Move this code to the MenuComponent styled-component code -- keeping it here to prevent conflicts with open Menu PRs
2282  TODO: Remove this file and its references from main.hubl.css
2283*/
2284
2285@media (max-width: 767px) {
2286  .hs-elevate-footer .hs-elevate-menu {
2287    display: flex;
2288    flex-direction: column;
2289    align-items: center;
2290  }
2291}
2292/*
2293  Spacing variables are:
2294  --hsElevate--menuItem__padding
2295  --hsElevate--menuItem__margin
2296  --hsElevate--menu--topLevel__gap
2297  --hsElevate--flyoutSubMenu__top
2298  --hsElevate--flyoutSubMenu__left
2299  --hsElevate--flyoutSubMenu__right
2300  --hsElevate--flyoutSubMenu__bottom
2301  --hsElevate--firstFlyoutMenu__top
2302  --hsElevate--firstFlyoutMenu__left
2303  --hsElevate--firstFlyoutMenu__right
2304  --hsElevate--firstFlyoutMenu__bottom
2305 */
2306
2307.hs-elevate-menu {
2308  display: flex;
2309}
2310
2311.hs-elevate-menu,
2312.hs-elevate-menu ul {
2313  list-style: none;
2314}
2315
2316.hs-elevate-menu li {
2317  position: relative;
2318}
2319
2320.hs-elevate-menu--horizontal {
2321  flex-direction: row;
2322  flex-wrap: wrap;
2323}
2324
2325.hs-elevate-menu--vertical {
2326  flex-direction: column;
2327}
2328
2329.hs-elevate-menu {
2330  gap: var(--hsElevate--menu--topLevel__gap, 0);
2331}
2332
2333.hs-elevate-menu--desktop {
2334  margin: 0;
2335}
2336
2337.hs-elevate-menu__flyout-submenu {
2338  min-width: -moz-max-content;
2339  min-width: max-content;
2340  max-width: 250px;
2341  white-space: nowrap;
2342  overflow-wrap: break-word;
2343  padding: 20px;
2344  border: 1px solid #f7f7f7;
2345  border-radius: 8px;
2346  background-color: white;
2347}
2348.logo-company-name {
2349  margin-block: 0;
2350}
2351
2352/* Offsets margin on ul element inside default image grid */
2353.hs-image__grid__list {
2354  margin-block: 0;
2355}
2356
2357/* Logo responsive styling */
2358.widget-type-logo img {
2359  height: auto;
2360  max-width: 100%;
2361}
2362
2363/* Preset-specific styles */
2364/* Onyx preset specific styles */
2365  
2366  
2367</style>
2368
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2917      <img src="https://www.hellodigital.ie/hs-fs/hubfs/how-to-structure-content-for-ai-search.png?width=1693&amp;height=929&amp;name=how-to-structure-content-for-ai-search.png" alt="Woman reviewing content on a laptop in a bright modern office" width="1693" height="929" srcset="https://www.hellodigital.ie/hs-fs/hubfs/how-to-structure-content-for-ai-search.png?width=847&amp;height=465&amp;name=how-to-structure-content-for-ai-search.png 847w, https://www.hellodigital.ie/hs-fs/hubfs/how-to-structure-content-for-ai-search.png?width=1693&amp;height=929&amp;name=how-to-structure-content-for-ai-search.png 1693w, https://www.hellodigital.ie/hs-fs/hubfs/how-to-structure-content-for-ai-search.png?width=2540&amp;height=1394&amp;name=how-to-structure-content-for-ai-search.png 2540w, https://www.hellodigital.ie/hs-fs/hubfs/how-to-structure-content-for-ai-search.png?width=3386&amp;height=1858&amp;name=how-to-structure-content-for-ai-search.png 3386w, https://www.hellodigital.ie/hs-fs/hubfs/how-to-structure-content-for-ai-search.png?width=4233&amp;height=2323&amp;name=how-to-structure-content-for-ai-search.png 4233w, https://www.hellodigital.ie/hs-fs/hubfs/how-to-structure-content-for-ai-search.png?width=5079&amp;height=2787&amp;name=how-to-structure-content-for-ai-search.png 5079w" sizes="(max-width: 1693px) 100vw, 1693px">
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2926            <span class="hs-elevate-tag">AI SEO</span>
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2930    
2931
2932    <h1 class="hs-elevate-blog-title"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field">How to structure content for AI Search</span></h1>
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2947            
2948              
2949                Alessandro Boscolo-Conway
2950              
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2955
2956      
2957        <div class="hs-elevate-blog-meta__date-container">
2958          <time datetime="2026-08-19 13:39:01" class="hs-elevate-blog-meta__date">August 19, 2026</time>
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2976      <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p data-path-to-node="3">A page can contain the right information and still make that information hard to find. Long introductions, vague headings, buried answers and sections that mix several ideas together make it harder for both people and search systems to identify the part of the page that answers a specific question. &nbsp;</p>
2977<!--more-->
2978<p><span>That matters more as search moves beyond a list of blue links. AI search systems can pull information from different pages and use individual passages to build an answer. Your content therefore needs enough structure and context for the right passage to make sense when it is retrieved.</span></p>
2979<p><span>When I work on </span><a href="https://www.hellodigital.ie/ai-seo"><span>AI SEO</span></a><span>, I focus on how the page is organised before worrying about special formats or supposed AI optimisation tricks. The page needs a defined purpose, descriptive headings, direct answers where they belong, enough context to avoid ambiguity, and information worth citing.</span></p>
2980<p><span>The sections below show how I structure content with those requirements in mind.</span></p>
2981<h3>Key takeaways</h3>
2982<ul>
2983<li>
2984<p>Give each page one defined purpose based on the search intent it needs to satisfy.</p>
2985</li>
2986<li>
2987<p>Use descriptive H2s and H3s that make the subject of each section obvious.</p>
2988</li>
2989<li>
2990<p>Put the main answer close to the heading, then add the detail, evidence and context.</p>
2991</li>
2992<li>
2993<p>Make sections understandable on their own without repeating the same information across the page.</p>
2994</li>
2995<li>
2996<p>Use lists, tables and numbered steps only when they suit the information.</p>
2997</li>
2998<li>
2999<p>Name important entities, services, locations and relationships explicitly to reduce ambiguity.</p>
3000</li>
3001<li>
3002<p>Add first-hand experience, data, examples, professional judgement and primary sources so the page contains information worth citing.</p>
3003</li>
3004<li>
3005<p>Connect related pages with relevant internal links rather than treating each article as an isolated resource.</p>
3006</li>
3007<li>
3008<p>Make sure important content is crawlable, indexable and available in the rendered page.</p>
3009</li>
3010<li>
3011<p>Avoid artificial AI optimisation tactics such as forcing every heading into a question, creating near-duplicate pages for prompt variations or chopping content into meaningless fragments.</p>
3012</li>
3013</ul>
3014<section></section>
3015<section>
3016<h3>In this article, you'll learn:</h3>
3017<ol>
3018<li>
3019<p><a href="#how-ai-search-uses-content-from-a-page" rel="noopener">How AI search uses content from a page</a></p>
3020</li>
3021<li>
3022<p><a href="#start-with-one-defined-purpose-for-the-page" rel="noopener">How to define one purpose for the page</a></p>
3023</li>
3024<li>
3025<p><a href="#use-headings-that-describe-what-each-section-answe" rel="noopener">How to use headings that describe each section</a></p>
3026</li>
3027<li>
3028<p><a href="#put-the-important-information-where-readers-can-fi" rel="noopener">Where to place the most important information</a></p>
3029</li>
3030<li>
3031<p><a href="#make-each-section-understandable-in-context" rel="noopener">How to make each section understandable in context</a></p>
3032</li>
3033<li>
3034<p><a href="#use-lists-tables-and-steps-when-the-information-ca" rel="noopener">When to use lists, tables and numbered steps</a></p>
3035</li>
3036<li>
3037<p><a href="#give-ai-systems-enough-context-to-understand-what-" rel="noopener">How to give AI systems enough context</a></p>
3038</li>
3039<li>
3040<p><a href="#add-information-that-deserves-to-be-cited" rel="noopener">How to add information worth citing</a></p>
3041</li>
3042<li>
3043<p><a href="#connect-the-page-to-the-rest-of-the-topic" rel="noopener">How to connect the page to the wider topic</a></p>
3044</li>
3045<li>
3046<p><a href="#keep-important-content-accessible" rel="noopener">How to keep important content accessible</a></p>
3047</li>
3048<li>
3049<p><a href="#what-not-to-do-when-structuring-content-for-ai-sea" rel="noopener">What to avoid when structuring content for AI search</a></p>
3050</li>
3051<li>
3052<p><a href="#my-pre-publish-content-structure-check" rel="noopener">My pre-publish content structure check</a></p>
3053</li>
3054<li>
3055<p><a href="#faqs-about-structuring-content-for-ai-search" rel="noopener">FAQs about structuring content for AI search</a></p>
3056</li>
3057</ol>
3058</section>
3059<a id="how-ai-search-uses-content-from-a-page" data-hs-anchor="true"></a>
3060<h2>How AI search uses content from a page</h2>
3061<p>AI search does not treat every query as a request to find one page containing one exact answer. Google says AI Overviews and AI Mode can use <strong>query fan-out</strong>, running several related searches across subtopics and data sources before building a response.</p>
3062<p>That changes how I think about content structure. A page still needs to work as a complete piece of content, but the individual sections also need to make sense when a search system identifies them as relevant to a narrower part of the user's question.</p>
3063<p>For example, a page about choosing an <a href="/seo-consultant-dublin" rel="noopener">SEO consultant</a> might contain separate sections on costs, experience, reporting and contract terms. Someone asking an AI search engine <em>“What should I ask an SEO consultant about reporting?”</em> may only need the reporting section. A heading such as <strong>“What should SEO reporting include?”</strong> gives both the reader and the search system much more information than <strong>“Reporting”</strong> or <strong>“Things to consider”</strong>.</p>
3064<p><a href="https://about.ads.microsoft.com/en/blog/post/october-2025/optimizing-your-content-for-inclusion-in-ai-search-answers" rel="noopener" target="_blank">Microsoft's guidance for AI search</a> makes a similar point: use clear headings and organise information into sections that can be understood independently while remaining part of a coherent page.</p>
3065<p>The goal is not to chop an article into artificial fragments. It is to make the relationship between the question, the section and the answer obvious.</p>
3066<p><img src="https://www.hellodigital.ie/hs-fs/hubfs/how-ai-uses-content-from-a-page.png?width=941&amp;height=1672&amp;name=how-ai-uses-content-from-a-page.png" width="941" height="1672" loading="lazy" alt="how-ai-uses-content-from-a-page" style="height: auto; max-width: 100%; width: 941px;" srcset="https://www.hellodigital.ie/hs-fs/hubfs/how-ai-uses-content-from-a-page.png?width=471&amp;height=836&amp;name=how-ai-uses-content-from-a-page.png 471w, https://www.hellodigital.ie/hs-fs/hubfs/how-ai-uses-content-from-a-page.png?width=941&amp;height=1672&amp;name=how-ai-uses-content-from-a-page.png 941w, https://www.hellodigital.ie/hs-fs/hubfs/how-ai-uses-content-from-a-page.png?width=1412&amp;height=2508&amp;name=how-ai-uses-content-from-a-page.png 1412w, https://www.hellodigital.ie/hs-fs/hubfs/how-ai-uses-content-from-a-page.png?width=1882&amp;height=3344&amp;name=how-ai-uses-content-from-a-page.png 1882w, https://www.hellodigital.ie/hs-fs/hubfs/how-ai-uses-content-from-a-page.png?width=2353&amp;height=4180&amp;name=how-ai-uses-content-from-a-page.png 2353w, https://www.hellodigital.ie/hs-fs/hubfs/how-ai-uses-content-from-a-page.png?width=2823&amp;height=5016&amp;name=how-ai-uses-content-from-a-page.png 2823w" sizes="(max-width: 941px) 100v
3066w, 941px"></p>
3067<a id="start-with-one-defined-purpose-for-the-page" data-hs-anchor="true"></a>
3068<h2>Start with one defined purpose for the page</h2>
3069<p>Before I think about headings, formatting or AI citations, I decide what the page is actually there to answer.</p>
3070<p>A page built around one defined search intent is easier to structure because every section has a reason to exist. If the page starts trying to answer several loosely related intents, the hierarchy becomes less obvious and the useful information gets diluted.</p>
3071<p>For example, a page targeting <strong>“how much does SEO cost?”</strong> should concentrate on pricing, what affects the cost, different pricing models and what a business should expect for its budget. It does not also need to explain how SEO works, how long SEO takes and how to choose an SEO agency in equal depth. Those questions can be addressed elsewhere and connected through internal links.</p>
3072<p>I use the same principle when planning <a href="https://www.hellodigital.ie/seo-content-creation?utm_source=chatgpt.com">SEO content</a>. The primary query gives me the page's central purpose, while related searches and questions help determine which supporting sections belong underneath it.</p>
3073<p>That does not mean targeting one exact keyword. People can phrase the same underlying question in dozens of ways, and AI search can expand a query into related searches. The important distinction is between <strong>different wording for the same intent</strong> and <strong>different intents competing for space on the same page</strong>.</p>
3074<p>Once the purpose is defined, the heading structure becomes much easier to build.</p>
3075<a id="use-headings-that-describe-what-each-section-answe" data-hs-anchor="true"></a>
3076<h2>Use headings that describe what each section answers</h2>
3077<p>Headings should tell the reader what they are about to learn. They also give search systems a stronger signal about the subject of the content underneath them.</p>
3078<p>A heading such as <strong>“How long does SEO take to work?”</strong> is more useful than <strong>“Timescales”</strong> because it defines the question the section answers. The same applies to headings such as <strong>“What affects the cost of SEO?”</strong>, <strong>“Which pages should you optimise first?”</strong> or <strong>“How should internal links be structured?”</strong></p>
3079<h3>Avoid vague headings</h3>
3080<p>I try to avoid headings such as:</p>
3081<ul>
3082<li>
3083<p>Things to consider</p>
3084</li>
3085<li>
3086<p>Important information</p>
3087</li>
3088<li>
3089<p>Other factors</p>
3090</li>
3091<li>
3092<p>More details</p>
3093</li>
3094<li>
3095<p>Our approach</p>
3096</li>
3097</ul>
3098<p>They may make sense when you are already reading the page, but they carry very little meaning on their own.</p>
3099<h3>Do not force every heading into a question</h3>
3100<p>Descriptive headings do not all need to be questions. A heading such as <strong>“SEO pricing models”</strong> or <strong>“Technical problems that can prevent indexing”</strong> can be just as specific.</p>
3101<p>The wording should match the information underneath it. Questions work well when the section gives a direct answer. Descriptive statements often work better for categories, comparisons, processes or groups of related points.</p>
3102<p>I apply the same principle when improving existing pages as part of an <a href="https://www.hellodigital.ie/seo-audit-service">SEO content audit</a>. A weak heading structure is often a sign that the page itself has not been organised around distinct questions or topics.</p>
3103<table style="border-collapse: collapse;">
3104<thead>
3105<tr>
3106<th style="border-width: 1px; border-style: solid;">Weak structure</th>
3107<th style="border-width: 1px; border-style: solid;">Better structure</th>
3108</tr>
3109</thead>
3110<tbody>
3111<tr>
3112<td style="border-width: 1px; border-style: solid; padding: 5px;"><strong>Things to consider</strong></td>
3113<td style="border-width: 1px; border-style: solid; padding: 5px;"><strong>What affects the cost of SEO?</strong></td>
3114</tr>
3115<tr>
3116<td style="border-width: 1px; border-style: solid; padding: 5px;"><strong>More information</strong></td>
3117<td style="border-width: 1px; border-style: solid; padding: 5px;"><strong>How long does SEO take to work?</strong></td>
3118</tr>
3119<tr>
3120<td style="border-width: 1px; border-style: solid; padding: 5px;"><strong>Our approach</strong></td>
3121<td style="border-width: 1px; border-style: solid; padding: 5px;"><strong>How I measure SEO performance</strong></td>
3122</tr>
3123<tr>
3124<td style="border-width: 1px; border-style: solid; padding: 5px;"><strong>Services</strong></td>
3125<td style="border-width: 1px; border-style: solid; padding: 5px;"><strong>Which SEO services does a small business need?</strong></td>
3126</tr>
3127<tr>
3128<td style="border-width: 1px; border-style: solid; padding: 5px;"><strong>Important points</strong></td>
3129<td style="border-width: 1px; border-style: solid; padding: 5px;"><strong>What should you check before hiring an SEO consultant?</strong></td>
3130</tr>
3131<tr>
3132<td style="border-width: 1px; border-style: solid; padding: 5px;">A long paragraph covering several unrelated ideas</td>
3133<td style="border-width: 1px; border-style: solid; padding: 5px;">
3133Separate sections for cost, timescales, reporting and deliverables</td>
3134</tr>
3135<tr>
3136<td style="border-width: 1px; border-style: solid; padding: 5px;">Repeating the same answer in several sections</td>
3137<td style="border-width: 1px; border-style: solid; padding: 5px;">One complete answer in the section where it belongs</td>
3138</tr>
3139<tr>
3140<td style="border-width: 1px; border-style: solid; padding: 5px;">“This can improve performance”</td>
3141<td style="border-width: 1px; border-style: solid; padding: 5px;">“Descriptive internal links help search engines understand how related pages connect”</td>
3142</tr>
3143<tr>
3144<td style="border-width: 1px; border-style: solid; padding: 5px;">A list added purely to make the page easier to scan</td>
3145<td style="border-width: 1px; border-style: solid; padding: 5px;">A list used because the information is genuinely a set of steps, criteria or examples</td>
3146</tr>
3147<tr>
3148<td style="border-width: 1px; border-style: solid; padding: 5px;">Several pages targeting “appear in AI search”, “show up in AI search” and “rank in AI search”</td>
3149<td style="border-width: 1px; border-style: solid; padding: 5px;">One page owning the broader AI search visibility intent</td>
3150</tr>
3151</tbody>
3152</table>
3153<p>&nbsp;</p>
3154<p>The next step is making sure the answer appears where the heading leads the reader to expect it.</p>
3155<a id="put-the-important-information-where-readers-can-fi" data-hs-anchor="true"></a>
3156<h2>Put the important information where readers can find it</h2>
3157<p>Once a heading sets an expectation, the section should answer it quickly.</p>
3158<p>If someone reaches a section called <strong>“How much does local SEO cost?”</strong>, I do not make them read three paragraphs of background before giving them a price range or explaining what affects the cost. The answer should appear near the start, followed by the detail needed to understand it.</p>
3159<p>The same principle applies to AI search. When the relevant information is buried beneath introductions, anecdotes or loosely related commentary, the passage becomes harder to identify and use.</p>
3160<h3>Answer first, then add the detail</h3>
3161<p>A useful section often follows a simple order:</p>
3162<ol>
3163<li>
3164<p>Give the direct answer.</p>
3165</li>
3166<li>
3167<p>Explain the factors or conditions that affect it.</p>
3168</li>
3169<li>
3170<p>Add examples, evidence or professional judgement where they improve the answer.</p>
3171</li>
3172<li>
3173<p>Link to supporting information when the reader needs more depth.</p>
3174</li>
3175</ol>
3176<p>The exact format will vary. A complex question may need several paragraphs, a comparison may work better as a table, and a process may need numbered steps.</p>
3177<p>I use the same approach when creating <a href="https://www.hellodigital.ie/blog/how-to-create-seo-friendly-content">SEO-friendly content</a>: make the information easy to locate first, then give the reader enough context to make sense of it.</p>
3178<p>The aim is not to make every section short. It is to remove unnecessary distance between the heading and the information the reader came for.</p>
3179<a id="make-each-section-understandable-in-context" data-hs-anchor="true"></a>
3180<h2>Make each section understandable in context</h2>
3181<p>A section should make sense even when someone lands directly on it or when an AI system retrieves only that part of the page.</p>
3182<p>That does not mean repeating the whole article in every section. It means giving enough context for the reader to understand what the section refers to without relying on vague wording or information several paragraphs earlier.</p>
3183<p>For example, instead of writing:</p>
3184<blockquote>
3185<p>This can affect performance.</p>
3186</blockquote>
3187<p>write:</p>
3188<blockquote>
3189<p>Poor internal linking can make it harder for search engines to understand which pages are most important.</p>
3190</blockquote>
3191<p>The second version names the subject and the consequence. It is easier to understand on its own and less likely to become ambiguous when the passage is viewed outside the surrounding article.</p>
3192<h3>Keep references specific</h3>
3193<p>I avoid phrases such as:</p>
3194<ul>
3195<li>
3196<p>this helps</p>
3197</li>
3198<li>
3199<p>this shows</p>
3200</li>
3201<li>
3202<p>these factors</p>
3203</li>
3204<li>
3205<p>that approach</p>
3206</li>
3207<li>
3208<p>the above</p>
3209</li>
3210</ul>
3211<p>when the reader has to look backwards to work out what they mean.</p>
3212<p>Repeating the actual subject is often better, even if it makes the sentence slightly longer.</p>
3213<p>The same applies to entities. If a section refers to a product, service, location, person or organisation, name it clearly rather than assuming the surrounding context will always be available.</p>
3214<p>Good structure should reduce ambiguity without making the writing repetitive.</p>
3215<section><a id="use-lists-tables-and-steps-when-the-information-ca" data-hs-anchor="true"></a>
3216<h2>Use lists, tables and steps when the information calls for them</h2>
3217<p>Formatting should reflect the type of information you are presenting.</p>
3218<p>If a process has a sequence, use numbered steps. If several items belong to the same group, a bullet list can make them easier to scan. If the reader needs to compare options, a table may communicate the differences faster than several paragraphs.</p>
3219<h3>Match the format to the information</h3>
3220<p>For example:</p>
3221<ul>
3222<li>
3223<p><strong>Numbered steps</strong>
3223 work well for processes and instructions.</p>
3224</li>
3225<li>
3226<p><strong>Bullet lists</strong> suit features, criteria, examples or groups of related points.</p>
3227</li>
3228<li>
3229<p><strong>Tables</strong> are useful for comparisons, specifications, pricing or differences between options.</p>
3230</li>
3231<li>
3232<p><strong>Paragraphs</strong> are still the right choice when an idea needs explanation or qualification.</p>
3233</li>
3234</ul>
3235<p>The mistake is turning everything into lists because they look easier for AI systems to process. A page made up of disconnected bullets can lose the context and reasoning that make the information worth using in the first place.</p>
3236<p>I also avoid breaking a straightforward paragraph into several artificial sections simply to create more headings. Structure should make the content easier to follow, not make the page look more optimised.</p>
3237<p>When the format matches the information, both readers and search systems can identify the relationship between individual points more easily.</p>
3238</section>
3239<a id="give-ai-systems-enough-context-to-understand-what-" data-hs-anchor="true"></a>
3240<h2>Give AI systems enough context to understand what you mean</h2>
3241<p>Specific language matters when a passage can be retrieved outside the full page.</p>
3242<p>If I write <strong>“it works well for small businesses”</strong>, the reader has to know what <em>it</em> refers to. If I write <strong>“local SEO works well for small businesses that rely on customers in a defined service area”</strong>, the meaning is complete.</p>
3243<p>The same applies to products, services, locations, people and organisations. Name the subject when it matters.</p>
3244<h3>Add context where ambiguity is possible</h3>
3245<p>Useful context can include:</p>
3246<ul>
3247<li>
3248<p>the exact service being discussed</p>
3249</li>
3250<li>
3251<p>the type of customer or business</p>
3252</li>
3253<li>
3254<p>the location, when location changes the answer</p>
3255</li>
3256<li>
3257<p>the timeframe</p>
3258</li>
3259<li>
3260<p>the product or feature name</p>
3261</li>
3262<li>
3263<p>the organisation or source behind a claim</p>
3264</li>
3265</ul>
3266<p>For example, <strong>“<a href="/blog/seo-for-solicitors" rel="noopener">SEO for solicitors in Ireland</a>”</strong> is more precise than <strong>“SEO for professional services”</strong> if the advice depends on legal-market competition, local search behaviour or the way firms present services online.</p>
3267<p>Context also matters for internal links. Anchor text such as <a href="https://www.hellodigital.ie/technical-seo-consultant">technical SEO consultant</a> tells the reader and search systems more than a generic link such as “learn more”.</p>
3268<p>The aim is to remove ambiguity without making the copy mechanical. Name the important entities, relationships and conditions when they affect the meaning of the section.</p>
3269<a id="add-information-that-deserves-to-be-cited" data-hs-anchor="true"></a>
3270<h2>Add information that deserves to be cited</h2>
3271<p>Structure can make information easier to retrieve, but structure alone does not make a page worth citing.</p>
3272<p>AI search systems still need something useful to work with. Pages that simply repeat the same definitions, tips and summaries already available elsewhere give search systems little reason to choose them over stronger sources.</p>
3273<p>I look for information that adds something specific, such as:</p>
3274<ul>
3275<li>
3276<p>first-hand experience</p>
3277</li>
3278<li>
3279<p>original examples</p>
3280</li>
3281<li>
3282<p>data from your own business or clients</p>
3283</li>
3284<li>
3285<p>a documented process</p>
3286</li>
3287<li>
3288<p>expert interpretation</p>
3289</li>
3290<li>
3291<p>comparisons based on real criteria</p>
3292</li>
3293<li>
3294<p>case studies</p>
3295</li>
3296<li>
3297<p>primary-source evidence</p>
3298</li>
3299</ul>
3300<h3>Add judgement, not just information</h3>
3301<p>A page becomes more valuable when it explains what the information means and how to act on it.</p>
3302<p>For example, listing ten SEO metrics is easy. Explaining which three matter most for a particular type of business, why they matter and when I would ignore the others adds professional judgement that cannot be reproduced by simply summarising another article.</p>
3303<p>The same principle applies to <a href="https://www.hellodigital.ie/seo-content-creation?utm_source=chatgpt.com">SEO content creation</a>
3303. I do not want every page to be a longer version of what already ranks. I want it to contain something a reader, journalist, search engine or AI system could reasonably choose as a source.</p>
3304<p>External sources matter too. When a claim depends on research, product documentation or a platform's own guidance, I link to the primary source rather than presenting the claim without evidence.</p>
3305<p>Good AI search content therefore needs both <strong>retrievable structure</strong> and <strong>information worth retrieving</strong>.</p>
3306<section><a id="connect-the-page-to-the-rest-of-the-topic" data-hs-anchor="true"></a>
3307<h2>Connect the page to the rest of the topic</h2>
3308<p>A well-structured page should not sit in isolation.</p>
3309<p>Internal links help show how the page fits into a wider subject and give readers a path to the next piece of information they need. They also help search systems understand relationships between pages, especially when several pages cover different parts of the same topic.</p>
3310<p>For example, an article about structuring content for AI search can link to:</p>
3311<ul>
3312<li>
3313<p>a broader <a href="https://www.hellodigital.ie/ai-seo?utm_source=chatgpt.com">AI SEO service</a></p>
3314</li>
3315<li>
3316<p>a deeper article on <a>tracking visibility in AI search</a></p>
3317</li>
3318<li>
3319<p>supporting content on <a href="https://www.hellodigital.ie/blog/google-ai-overviews-optimisation?utm_source=chatgpt.com">Google AI Overviews</a></p>
3320</li>
3321<li>
3322<p>relevant service pages such as <a href="https://www.hellodigital.ie/seo-content-creation?utm_source=chatgpt.com">SEO content creation</a> or <a href="https://www.hellodigital.ie/technical-seo-consultant">technical SEO</a></p>
3323</li>
3324</ul>
3325<p>The important part is relevance. I do not add internal links simply to increase link count. Each link should help explain the subject, provide the next level of detail or connect the page to a commercial service that genuinely relates to the reader's problem.</p>
3326<h3>Use descriptive anchor text</h3>
3327<p>Anchor text should tell the reader what they will find.</p>
3328<p>A link labelled <strong>“how to track your visibility in AI search”</strong> is more informative than <strong>“read more”</strong>. Descriptive anchors also make the relationship between the two pages easier to understand.</p>
3329<p>Internal linking works best when the site has a clear topic structure behind it. A cluster of related pages covering distinct parts of AI search gives both readers and search systems more context than a collection of disconnected articles.</p>
3330</section>
3331<a id="keep-important-content-accessible" data-hs-anchor="true"></a>
3332<h2>Keep important content accessible</h2>
3333<p>Good content structure only matters if search systems can actually access the content.</p>
3334<p>Important information should be present in the page itself, available to search engines and not hidden behind interactions or technical implementations that prevent it from being crawled or indexed.</p>
3335<h3>Keep core content in crawlable HTML</h3>
3336<p>The main text, headings, links and supporting information should be available in the rendered page. Be careful with content that only appears after a user action, relies heavily on JavaScript or sits inside elements that search engines may not process as reliably as ordinary page content.</p>
3337<p>I pay particular attention to:</p>
3338<ul>
3339<li>
3340<p>important copy loaded dynamically</p>
3341</li>
3342<li>
3343<p>content hidden behind tabs or accordions</p>
3344</li>
3345<li>
3346<p>internal links generated only after interaction</p>
3347</li>
3348<li>
3349<p>pages blocked from crawling or indexing</p>
3350</li>
3351<li>
3352<p>canonical tags pointing somewhere else</p>
3353</li>
3354<li>
3355<p>important pages that are difficult to reach through internal links</p>
3356</li>
3357</ul>
3358<p>The issue is not whether a page looks fine in a browser. The question is whether the content you want retrieved is actually available to search systems.</p>
3359<h3>Do not rely on schema to fix weak content</h3>
3360<p>Structured data can give search engines additional information about a page, but it does not replace the visible content or compensate for poor structure.</p>
3361<p>I use schema when it accurately describes information that already exists on the page. I do not treat it as a shortcut for making content understandable. The same principle applies when deciding <a href="https://www.hellodigital.ie/blog/does-schema-help-seo">
3361whether schema helps SEO</a>.</p>
3362<p>Before trying to make a page more “AI-friendly”, make sure the content can be crawled, indexed and understood in the first place.</p>
3363<a id="what-not-to-do-when-structuring-content-for-ai-sea" data-hs-anchor="true"></a>
3364<h2>What not to do when structuring content for AI search</h2>
3365<p>AI search has created a new layer of optimisation advice, but some of it encourages people to make content worse.</p>
3366<p>I avoid tactics that exist mainly to satisfy an assumed AI preference rather than improve the page.</p>
3367<h3>Do not force every section into a question-and-answer format</h3>
3368<p>Questions work when the user is actually asking a question. They are not automatically better than descriptive headings, and turning every H2 into a question can make an article feel repetitive and mechanical.</p>
3369<h3>Do not manufacture artificial content chunks</h3>
3370<p>A page should have logical sections because the subject requires them. I would not split a coherent explanation into dozens of tiny sections simply because AI systems may retrieve individual passages.</p>
3371<p>The section still needs enough context to make sense as part of the page.</p>
3372<h3>Do not repeat the same answer in several places</h3>
3373<p>Repetition can make a page look comprehensive while adding very little. If one section already answers a question properly, the next section should move the topic forward rather than restating the same point with different wording.</p>
3374<h3>Do not create near-duplicate pages for every prompt variation</h3>
3375<p>Queries such as:</p>
3376<ul>
3377<li>
3378<p>how to appear in AI search</p>
3379</li>
3380<li>
3381<p>how to show up in AI search</p>
3382</li>
3383<li>
3384<p>how to rank in AI search</p>
3385</li>
3386<li>
3387<p>how to improve AI search visibility</p>
3388</li>
3389</ul>
3390<p>may represent the same underlying intent.</p>
3391<p>Creating a separate page for every wording variation can lead to overlapping content and cannibalisation. I decide which intent each URL owns before I start writing.</p>
3392<p>The same principle applies across traditional SEO. My approach to <a href="https://www.hellodigital.ie/blog/how-to-choose-keywords-for-seo?utm_source=chatgpt.com">keyword targeting</a> is based on search intent and page purpose, not creating one URL for every keyword variation.</p>
3393<h3>Do not add markup or formatting without a reason</h3>
3394<p>Schema, tables, lists, accordions and other structural elements should describe or present the content better. None of them compensates for weak information, unclear writing or a page with no defined purpose.</p>
3395<p>AI optimisation should improve the page, not leave the reader with content that feels like it was written for a machine.</p>
3396<a id="my-pre-publish-content-structure-check" data-hs-anchor="true"></a>
3397<h2>My pre-publish content structure check</h2>
3398<p>Before I publish or update a page, I run through the structure from the reader's point of view and from the point of view of a search system trying to identify the most relevant passage.</p>
3399<p>I check:</p>
3400<ul>
3401<li>
3402<p>whether the page has one defined purpose</p>
3403</li>
3404<li>
3405<p>whether each H2 and H3 describes the content underneath it</p>
3406</li>
3407<li>
3408<p>whether the main answer appears close to the heading</p>
3409</li>
3410<li>
3411<p>whether sections can be understood without relying on vague references</p>
3412</li>
3413<li>
3414<p>whether lists, tables or steps are being used because they suit the information</p>
3415</li>
3416<li>
3417<p>whether important entities, locations, services and products are named clearly</p>
3418</li>
3419<li>
3420<p>whether the page contains something worth citing, not just a summary of existing material</p>
3421</li>
3422<li>
3423<p>whether relevant internal links connect the page to the wider topic</p>
3424</li>
3425<li>
3426<p>whether the important content is crawlable and indexable</p>
3427</li>
3428<li>
3429<p>whether any section repeats information already covered elsewhere on the page</p>
3430</li>
3431</ul>
3432<h3>I also check the page as a whole</h3>
3433<p>A page can pass every individual check and still feel fragmented.</p>
3434<p>I read the finished article from top to bottom to make sure the sections build on one another, the level of detail is consistent and the page answers the original search intent without drifting into neighbouring topics.</p>
3435<p>That final read is important because <a href="https://www.hellodigital.ie/ai-seo?utm_source=chatgpt.com">AI SEO</a> still depends on the same basic requirement as good SEO content: the page has to be useful as a complete resource, not just a collection of passages that look optimised in isolation.</p>
3436<a id="faqs-about-structuring-content-for-ai-search" data-hs-anchor="true"></a>
3437<h2>FAQs about structuring content for AI search</h2>
3438<h3>Does AI search prefer question-based headings?</h3>
3439<p>Not necessarily. Question headings work well when the section answers a specific question, but descriptive headings can be just as effective. The heading should make the subject of the section obvious.</p>
3440<h3>Should I make every section short for AI search?</h3>
3441<p>No. A section should be as long as necessary to answer the point properly. Shorter sections are not automatically easier for AI systems to understand or more likely to be cited.</p>
3442<h3>Do tables and bullet points improve AI search visibility?</h3>
3443<p>They can help when the information suits that format. A comparison belongs in a table, a process may need numbered steps, and a group of related items may work well as bullets. Formatting alone will not make weak content more visible.</p>
3444<h3>Does schema markup help AI search engines understand content?</h3>
3445<p>Structured data can provide additional context about a page, but it does not replace the visible content or good page structure. Schema should accurately describe information already present on the page.</p>
3446<h3>Should I create separate pages for different AI search prompts?</h3>
3447<p>Only when the prompts represent genuinely different search intents. Different wording does not always justify another URL. Creating several pages around the same underlying question can lead to overlapping content and cannibalisation.</p>
3448<h3>How do I know whether the new structure is improving AI visibility?</h3>
3449<p>Track the same commercially relevant prompts over time and record whether your brand is mentioned, whether your website is cited and which pages are being used. I cover the full process in <a>
3449how to track your visibility in AI search</a>.</p>
3450<h2>Need help improving your visibility in AI search?</h2>
3451<p>Structuring content properly gives AI search systems a better chance of understanding what your pages cover and identifying the information worth retrieving.</p>
3452<p>But content structure is only one part of the picture. Technical accessibility, topical coverage, authority, citations, internal linking and how your brand appears across the wider web can all affect whether your business is surfaced in AI-generated results.</p>
3453<p>As part of my <a href="https://www.hellodigital.ie/ai-seo?utm_source=chatgpt.com">AI SEO services</a>, I help businesses identify where they are missing from AI search, which pages need attention and what changes are most likely to improve visibility.</p>
3454<p><a href="https://www.hellodigital.ie/contact">Get in touch</a> if you want me to review how your website is currently performing in AI search.</p>
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3464<p data-start="776" data-end="796">&nbsp;</p>
3465<h2 data-start="776" data-end="796">About the author</h2>
3466<p data-start="798" data-end="843"><strong data-start="798" data-end="843">Alessandro Boscolo Conway — Hello Digital</strong></p>
3467<p data-start="845" data-end="1150">I'm a <span style="font-weight: bold;">Dublin-based freelance SEO and digital marketing consultant</span> with over 20 years of experience, including time on Google Ireland’s Search Quality team.</p>
3468<p data-start="845" data-end="1150">I run <a href="/" rel="noopener">Hello Digital</a>, a consultancy that helps startups and small businesses across Ireland grow online through clear strategy, expert delivery, and practical support.</p>
3469<p data-start="845" data-end="1150">I've worked with over 50 Irish companies to improve their visibility, generate better leads, and grow sustainably through SEO and digital marketing.</p>
3470<p data-start="845" data-end="1150">I'm a certified Google Partner and a trusted advisor to e-commerce brands, local services, and fast-growing startups.</p>
3471<blockquote>
3472<ul>
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3474<p>Based in Dublin, 20+ years of experience</p>
3475</li>
3476<li data-start="1455" data-end="1651">
3477<p>Former Googler, certified Google Partner, SEO strategist, and performance marketer</p>
3478</li>
3479<li data-start="1455" data-end="1651">
3480<p>Trusted by 50+&nbsp;Irish startups, e-commerce brands, and local businesses</p>
3481</li>
3482<li data-start="1455" data-end="1651">
3483<p><a href="/about" rel="noopener">Learn more about&nbsp;Hello Digital</a></p>
3484</li>
3485</ul>
3486</blockquote></span>
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