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251
252    <main id="main">
253        
254    <style>
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256    </style>
257    <section class="about-hero" aria-labelledby="about-hero-heading">
258      <div class="about-hero__bg" aria-hidden="true"></div>
259      <div class="about-hero__texture" aria-hidden="true"></div>
260      <div class="about-hero__inner">
261        <span class="about-hero__kicker">Predictive Insights</span>
262        <h1 id="about-hero-heading" class="about-hero__title">To the People who Run the World's Kitchens: We're Giving You Your Time Back.</h1>
263        <div class="about-hero__rule" aria-hidden="true"></div>
264        <p class="about-hero__lead">You didn't get into hospitality to stare at a screen - you got into it for your customers. We exist to put forecasting and execution tools in the flow of service, not on top of it.</p>
265      </div>
266    </section>
267
268    <section class="about-story" aria-labelledby="about-story-heading">
269      <div class="about-story__inner">
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271          <div>
272            <p class="about-story__rally" aria-hidden="true">Data is everywhere. Direction is rare.</p>
273            <h2 id="about-story-heading" class="about-story__h2">Economics with an Apron on.</h2>
274            <div class="about-story__stack">
275              <p>Predictive Insights was born from a simple realization: gut feel doesn't work in the quick-service world. As part of the <strong>Alphawave Group</strong> - a specialized technology investment group dedicated to building world-class tech businesses - we set out to solve the execution crisis between the boardroom and the floor.</p>
276              <p>We turned behavioral economics and demand forecasting into a tactical daily partner: <strong>YooDoo</strong> on WhatsApp. From morning setup to end-of-day sign-out, it's automated, guided, and built for managers who are already in motion.</p>
277              <div class="about-story__markets">
278                <p>Working with franchise and multi-site groups across <strong>South Africa</strong> and <strong>Canada</strong>.</p>
279                <a class="about-story__member" href="https://www.cfa.ca/" target="_blank" rel="noopener noreferrer">
280                  <img src="https://predictiveinsights.net/hubfs/raw_assets/378/public/@projects/predictive-insights-hubspot/pi-theme/images/cfa-member-logo.svg" alt="Member of the Canadian Franchise Association" width="340" height="105" loading="lazy" decoding="async">
281                </a>
282              </div>
283            </div>
284          </div>
285          <figure class="about-story__figure" aria-hidden="true">
286            <img src="https://predictiveinsights.net/hubfs/raw_assets/18/public/@projects/predictive-insights-hubspot/pi-theme/images/About.jpg" alt="" class="about-story__img">
287          </figure>
288        </div>
289      </div>
290    </section>
291
292    <section class="about-impact" aria-labelledby="about-institutional-heading">
293      <div class="about-impact__inner">
294        <div class="about-institutional">
295          <div class="about-institutional__grid">
296            <div class="about-institutional__map" role="img" aria-label="Nando's case study PDF cover">
297              <img src="https://predictiveinsights.net/hs-fs/hubfs/raw_assets/270/public/@projects/predictive-insights-hubspot/pi-theme/images/pi-nandos-case-study-v6-cover-w582.jpg?width=582&amp;height=823&amp;name=pi-nandos-case-study-v6-cover-w582.jpg" alt="Cover of the Nando’s case study PDF" class="about-institutional__img" width="582" height="823" loading="lazy" decoding="async" srcset="https://predictiveinsights.net/hs-fs/hubfs/raw_assets/270/public/@projects/predictive-insights-hubspot/pi-theme/images/pi-nandos-case-study-v6-cover-w582.jpg?width=291&amp;height=412&amp;name=pi-nandos-case-study-v6-cover-w582.jpg 291w, https://predictiveinsights.net/hs-fs/hubfs/raw_assets/270/public/@projects/predictive-insights-hubspot/pi-theme/images/pi-nandos-case-study-v6-cover-w582.jpg?width=582&amp;height=823&amp;name=pi-nandos-case-study-v6-cover-w582.jpg 582w, https://predictiveinsights.net/hs-fs/hubfs/raw_assets/270/public/@projects/predictive-insights-hubspot/pi-theme/images/pi-nandos-case-study-v6-cover-w582.jpg?width=873&amp;height=1235&amp;name=pi-nandos-case-study-v6-cover-w582.jpg 873w, https://predictiveinsights.net/hs-fs/hubfs/raw_assets/270/public/@projects/predictive-insights-hubspot/pi-theme/images/pi-nandos-case-study-v6-cover-w582.jpg?width=1164&amp;height=1646&amp;name=pi-nandos-case-study-v6-cover-w582.jpg 1164w, https://predictiveinsights.net/hs-fs/hubfs/raw_assets/270/public/@projects/predictive-insights-hubspot/pi-theme/images/pi-nandos-case-study-v6-cover-w582.jpg?width=1455&amp;height=2058&amp;name=pi-nandos-case-study-v6-cover-w582.jpg 1455w, https://predictiveinsights.net/hs-fs/hubfs/raw_assets/270/public/@projects/predictive-insights-hubspot/pi-theme/images/pi-nandos-case-study-v6-cover-w582.jpg?width=1746&amp;height=2469&amp;name=pi-nandos-case-study-v6-cover-w582.jpg 1746w" sizes="(max-width: 582px) 100vw, 582px">
298            </div>
299            <div class="about-institutional__copy">
300              <h3 id="about-institutional-heading" class="about-institutional__title">Trusted where execution matters</h3>
301              <p>From regional groups to global brands, Predictive Insights is the quiet partner helping operators run on numbers, not noise. We don't replace manager judgment; we put the right signal in front of them at the right moment.</p>
302            </div>
303          </div>
304        </div>
305      </div>
306    </section>
307
308    <section class="about-gutfeel" aria-labelledby="about-gutfeel-heading">
309      <div class="about-gutfeel__inner">
310        <div class="about-gutfeel__grid">
311          <div>
312            <h2 id="about-gutfeel-heading" class="about-gutfeel__h2">From "Gut Feel" to "Done."</h2>
313            <p class="about-gutfeel__tagline">Moving beyond intuition into timely, data-led prompts, without pulling anyone off the floor.</p>
314            <div class="about-gutfeel__list">
315              <div class="about-gutfeel__item">
316                <span class="about-gutfeel__num" aria-hidden="true">01</span>
317                <div>
318                  <h3 class="about-gutfeel__h3">Prep &amp; production accuracy</h3>
319                  <p>Forecasts tied to your POS replace static printouts so prep volumes and timing follow demand, not yesterday's habit.</p>
320                </div>
321              </div>
322              <div class="about-gutfeel__item">
323                <span class="about-gutfeel__num" aria-hidden="true">02</span>
324                <div>
325                  <h3 class="about-gutfeel__h3">P&amp;L visibility</h3>
326                  <p>Labor leakage and COGS drift show up as concrete prompts: staff the line for the lunch you're about to see, not the lunch you remember.</p>
327                </div>
328              </div>
329              <div class="about-gutfeel__item">
330                <span class="about-gutfeel__num" aria-hidden="true">03</span>
331                <div>
332                  <h3 class="about-gutfeel__h3">Predictive labor &amp; WhatsApp</h3>
333                  <p>YooDoo delivers short, structured messages managers already know how to use, so adoption happens in the workflow, not after a training course.</p>
334                </div>
335              </div>
336            </div>
337            <p class="about-gutfeel__removed" style="display:none;">From "It's broken" to "It's awesome." We don't just deploy tech; we build trust on the floor by being useful when it matters most.</p>
338          </div>
339          <aside class="about-gutfeel__panel" aria-labelledby="about-pnl-heading">
340            <div class="about-gutfeel__watermark" aria-hidden="true">
341              <svg viewbox="0 0 24 24" fill="currentColor"><path d="M3 3v18h18V3H3zm16 16H5V5h14v14zM7 7h10v2H7V7zm0 4h10v2H7v-2zm0 4h7v2H7v-2z" /></svg>
342            </div>
343            <div class="about-gutfeel__panel-inner">
344              <h3 id="about-pnl-heading" class="about-gutfeel__panel-title">What this looks like on your P&amp;L</h3>
345              <ul class="about-gutfeel__checks">
346                <li>
347                  <span class="about-gutfeel__check-icon" aria-hidden="true">
348                    <svg viewbox="0 0 24 24" fill="currentColor"><path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-2 15l-5-5 1.41-1.41L10 14.17l7.59-7.59L19 8l-9 9z" /></svg>
349                  </span>
350                  <span><strong>10% recovery of annual wage bill:</strong> fewer over-staffed shifts driven by hunches.</span>
351                </li>
352                <li>
353                  <span class="about-gutfeel__check-icon" aria-hidden="true">
354                    <svg viewbox="0 0 24 24" fill="currentColor"><path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-2 15l-5-5 1.41-1.41L10 14.17l7.59-7.59L19 8l-9 9z" /></svg>
355                  </span>
356                  <span><strong>5% reduction in waste (COGS):</strong> prep and production aligned to predicted footfall.</span>
357                </li>
358                <li>
359                  <span class="about-gutfeel__check-icon" aria-hidden="true">
360                    <svg viewbox="0 0 24 24" fill="currentColor"><path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-2 15l-5-5 1.41-1.41L10 14.17l7.59-7.59L19 8l-9 9z" /></svg>
361                  </span>
362                  <span><strong>Zero-friction implementation:</strong> no new hardware, no new app to learn, and no integration hell for IT.</span>
363                </li>
364              </ul>
365              <div class="about-gutfeel__cta">
366                <a class="btn" href="/contact?hsLang=en">Start a conversation</a>
367              </div>
368            </div>
369          </aside>
370        </div>
371      </div>
372    </section>
373
374    <section class="about-cta" aria-labelledby="about-cta-heading">
375      <div class="about-cta__inner">
376        <h2 id="about-cta-heading" class="about-cta__title">Ready to reclaim your time?</h2>
377        <p class="about-cta__lead">Join the operators who have traded guesswork for precision, without giving managers another login to forget.</p>
378        <div class="about-cta__actions">
379          <a class="btn" href="/contact?hsLang=en">Start a conversation</a>
380        </div>
381      </div>
382    </section>
383
384    <section class="about-people" aria-labelledby="about-people-heading">
385      <div class="about-people__inner">
386        <h2 id="about-people-heading" class="about-people__h2">
386Our people</h2>
387        <p class="about-people__lead">We're a team of operators, data scientists, and product builders backed by Alphawave - focused on one thing: making sure the work on the floor gets easier, not harder.</p>
388        <div class="about-people__grid" role="list">
389          <article class="about-people__card" role="listitem">
390            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/30/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Neil.png" alt="Neil Rankin" class="about-people__photo"></div>
391            <h3 class="about-people__name">Neil Rankin</h3>
392            <p class="about-people__title">Chief Executive Officer</p>
393            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/neil-rankin-459a18/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a><a href="https://x.com/neilrankinza" aria-label="X" class="about-people__social-link" target="_blank" rel="noopener noreferrer">X</a></div>
394            <p class="about-people__bio">Neil leads product development and implementation, and manages the Predictive Insights team. He is a trained micro-economist with a doctoral degree from the University of Oxford.</p>
395          </article>
396          <article class="about-people__card" role="listitem">
397            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/30/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Rulof.png" alt="Rulof Burger" class="about-people__photo"></div>
398            <h3 class="about-people__name">Rulof Burger</h3>
399            <p class="about-people__title">Chief Scientific Officer</p>
400            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/rulof-burger-11562586/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
401            <p class="about-people__bio">Rulof leads model development and the behavioral economics team at Predictive Insights. He is a professor of economics at Stellenbosch University teaching econometrics, game theory, and behavioral and labor economics. He earned his doctoral degree from the University of Oxford.</p>
402          </article>
403          <article class="about-people__card" role="listitem">
404            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/30/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Lize.png" alt="Lize Monametsi" class="about-people__photo"></div>
405            <h3 class="about-people__name">Lize Monametsi</h3>
406            <p class="about-people__title">Chief Growth Officer</p>
407            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/lize-monametsi-predictive-insights/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
408            <p class="about-people__bio">Lize leads strategic growth, market expansion and new product delivery. With deep experience scaling B2B and B2C software across sectors - from retail and education to healthcare, finance, and energy - she solves customer problems with revenue generating products. Her approach blends strategic insight with cutting-edge tech to unlock new markets and elevate user experiences.</p>
409          </article>
410          <article class="about-people__card" role="listitem">
411            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/30/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Qudsiya.png" alt="Qudsiya Brey" class="about-people__photo"></div>
412            <h3 class="about-people__name">Qudsiya Brey</h3>
413            <p class="about-people__title">Data Scientist</p>
414            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/qudsiya-brey-3811301ab/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
415            <p class="about-people__bio">Top Master's student in Data Science at UWC (2023). Presented research f
415indings to UWC leadership and the Siyaphumelela Conference 2023, contributing to discussions on enhancing student success in South African higher education. Specializes in data visualization and reporting to help clients enhance operations and boost sales. (Interest in art, anime and gaming).</p>
416          </article>
417          <article class="about-people__card" role="listitem">
418            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/346/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Hannes.png" alt="Hannes Coetsee" class="about-people__photo"></div>
419            <h3 class="about-people__name">Hannes Coetsee</h3>
420            <p class="about-people__title">Analytics</p>
421            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/hannes-coetsee-b520aa169/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
422            <p class="about-people__bio">Hannes works within the Insights and Modelling team at Predictive Insights, turning point-of-sale and operational data into the forecasts and insights that guide decisions on the floor. He focuses on analysis, modelling, and reporting that help operators run leaner, more responsive services.</p>
423          </article>
424          <article class="about-people__card" role="listitem">
425            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/347/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Abongile.png" alt="Abongile Njokwana" class="about-people__photo"></div>
426            <h3 class="about-people__name">Abongile Njokwana</h3>
427            <p class="about-people__title">Data Scientist</p>
428            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/abongile-njokwana-171835281/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
429            <p class="about-people__bio">Abongile is a data scientist on the Insights and Modelling team at Predictive Insights, working with client data to build and refine the models behind our forecasts. He focuses on analysis and reporting that turn raw operational data into clear, actionable insight.</p>
430          </article>
431          <article class="about-people__card" role="listitem">
432            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/30/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Cobus.png" alt="Cobus Burger" class="about-people__photo"></div>
433            <h3 class="about-people__name">Cobus Burger</h3>
434            <p class="about-people__title">Senior Data Scientist</p>
435            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/cobus-burger-109a2b171/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
436            <p class="about-people__bio">Cobus's core responsibility at PI is building models and extracting insights from data. He completed his graduate training at the University of Oxford and the University of Stellenbosch, and has received numerous awards for both his academic and modeling work.</p>
437          </article>
438          <article class="about-people__card" role="listitem">
439            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/30/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Emma.png" alt="Emma Terblanche" class="about-people__photo"></div>
440            <h3 class="about-people__name">Emma Terblanche</h3>
441            <p class="about-people__title">Data Scientist</p>
442            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/emma-terblanche-86b843194" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
443            <p class="about-people__bio">Holds a master's degree in Economics from the University of Stellenbosch. Works closely with clients to investigate sales patterns in different c
443ontexts. Analyzes complex datasets to uncover meaningful insights and inform decision-making, with a focus on reporting and visualization.</p>
444          </article>
445          <article class="about-people__card" role="listitem">
446            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/348/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Jean.png" alt="Jean van Schalkwyk" class="about-people__photo"></div>
447            <h3 class="about-people__name">Jean van Schalkwyk</h3>
448            <p class="about-people__title">Analytics Engineer</p>
449            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/jean-van-schalkwyk-1383353a4/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
450            <p class="about-people__bio">Jean is an analytics engineer at Predictive Insights, focused on building practical, technology-driven solutions that turn complex challenges into tangible time and cost savings for operators. A BSc Computer Science graduate with an entrepreneurial streak, he pairs strong technical aptitude with the discipline to deliver under pressure.</p>
451          </article>
452          <article class="about-people__card" role="listitem">
453            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/349/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Paul.png" alt="Paul Armstrong" class="about-people__photo"></div>
454            <h3 class="about-people__name">Paul Armstrong</h3>
455            <p class="about-people__title">Senior Data Engineer</p>
456            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/paul-armstrong-9378b5144/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
457            <p class="about-people__bio">Paul is a senior data engineer at Predictive Insights with a demonstrated history across the finance and media industries. A creative problem-solver, he specialises in data modelling, Python, and much of the .NET stack and AWS platform, building the infrastructure that keeps our data pipelines running.</p>
458          </article>
459          <article class="about-people__card" role="listitem">
460            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/345/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Custer.jpg" alt="Prof. Custer Murwamuila" class="about-people__photo"></div>
461            <h3 class="about-people__name">Prof. Custer Murwamuila</h3>
462            <p class="about-people__title">Head of Software Engineering</p>
463            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/prof-c-murwamuila-069586122/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
464            <p class="about-people__bio">Custer leads software engineering at Predictive Insights, setting technical direction across system design, architecture, and cloud delivery (AWS, Azure, and GCP). An award-winning developer, engineering manager, and mentor, he pairs hands-on technical leadership with a strong focus on AI strategy and enterprise-grade delivery.</p>
465          </article>
466          <article class="about-people__card" role="listitem">
467            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/18/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Hendrik.png" alt="Hendrik van Broekhuizen" class="about-people__photo"></div>
468            <h3 class="about-people__name">Hendrik van Broekhuizen</h3>
469            <p class="about-people__title">Senior Data Scientist</p>
470            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/hendrikvanb/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a><a href="https://x.com/hendrikvanb" aria-label="X" class="about-people__social-link" target="_blank" rel="noopener noreferrer">X</a></div>
471            <p class="about-people__bio">Hendrik develops and maintains PI's internal toolkit and technical infrastru
471cture. He oversees the full data pipeline process from ingesting raw data to delivering actionable insights through reports, dashboards and integrations. He completed his doctoral studies at the University of Stellenbosch.</p>
472          </article>
473          <article class="about-people__card" role="listitem">
474            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/350/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Johan.png" alt="Johan Meyer" class="about-people__photo"></div>
475            <h3 class="about-people__name">Johan Meyer</h3>
476            <p class="about-people__title">Software Engineer</p>
477            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/johan-meyer-8b981a198/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
478            <p class="about-people__bio">Johan is a software engineer at Predictive Insights, building backend and full-stack systems with commercial experience across fintech-adjacent domains. A molecular systems biologist by training (MSc cum laude, Stellenbosch; research at EMBL-EBI), he works strongest in TypeScript, Java/Spring Boot, and C#/.NET, bringing quantitative rigor and systems thinking to everything he builds.</p>
479          </article>
480          <article class="about-people__card" role="listitem">
481            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/351/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Nureshka.png" alt="Nureshka Viranna" class="about-people__photo"></div>
482            <h3 class="about-people__name">Nureshka Viranna</h3>
483            <p class="about-people__title">Product Manager</p>
484            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/nureshka-viranna-2b773a100/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
485            <p class="about-people__bio">Nureshka is a strategic, entrepreneurial product leader at Predictive Insights, with a track record of launching digital products across eCommerce, EdTech, and non-profit sectors. She pairs data-driven insight with design thinking to build products that balance commercial success with real impact, and was recognized as a Forbes 30 Under 30 for her contributions to digital transformation.</p>
486          </article>
487          <article class="about-people__card" role="listitem">
488            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/352/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Raeeqah.png" alt="Raeeqah Kilshaw" class="about-people__photo"></div>
489            <h3 class="about-people__name">Raeeqah Kilshaw</h3>
490            <p class="about-people__title">Product Designer</p>
491            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/raeeqahkilshaw/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
492            <p class="about-people__bio">Raeeqah is a product designer at Predictive Insights, crafting digital experiences that are intuitive, engaging, and built around real human needs. With experience across the financial, business, and eCommerce sectors, she blends strategy, creativity, and research-backed thinking to turn ideas into interfaces that resonate.</p>
493          </article>
494          <article class="about-people__card" role="listitem">
495            <div class="about-people__photo-wrap"><img src="https://predictiveinsights.net/hubfs/raw_assets/30/public/@projects/predictive-insights-hubspot/pi-theme/images/team/Kirk.png" alt="Kirk Höll" class="about-people__photo"></div>
496            <h3 class="about-people__name">Kirk Höll</h3>
497            <p class="about-people__title">Business Operations</p>
498            <div class="about-people__social" aria-label="Social links"><a href="https://www.linkedin.com/in/kirk-h%C3%B6ll-943482177/" aria-label="LinkedIn" class="about-people__social-link" target="_blank" rel="noopener noreferrer">LinkedIn</a></div>
499            <p class="about-people__bio">Expertise in supply chain, system integration, and business intelligence. Currently pursuing his second degree: BSc in Math &amp; Computer Science. Focuses on project management and data-driven operations at Predictive Insights.</p>
500          </article>
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