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7<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /><title>Mattel ha un nuovo Consumer Products Leadership Team EMEA</title><meta name="description" content="Mattel annuncia una nuova struttura per la leadership Consumer Products EMEA, organizzata per categorie e con sette nuove nomine" /><link rel="canonical" href="https://toystorebiz.it/news/mattel-leadership-consumer-products-emea/" /><meta property="og:locale" content="it_IT" /><meta property="og:type" content="article" /><meta property="og:title" content="Mattel ha un nuovo Consumer Products Leadership Team EMEA" /><meta property="og:description" content="Mattel annuncia una nuova struttura per la leadership Consumer Products EMEA, organizzata per categorie e con sette nuove nomine" /><meta property="og:url" content="https://toystorebiz.it/news/mattel-leadership-consumer-products-emea/" /><meta property="og:site_name" content="Toystore" /><meta property="article:published_time" content="2026-09-24T09:34:21+00:00" /><meta property="article:modified_time" content="2026-09-30T13:43:42+00:00" /><meta property="og:image" content="https://toystorebiz.it/wp-content/uploads/2026/09/mattel-emea-leadership-consumer-products.jpg" /><meta property="og:image:width" content="1120" /><meta property="og:image:height" content="640" /><meta property="og:image:type" content="image/jpeg" /><meta name="author" content="Karin Ebnet" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Scritto da" /><meta name="twitter:data1" content="Karin Ebnet" /><meta name="twitter:label2" content="Tempo di lettura stimato" /><meta name="twitter:data2" content="4 minuti" />
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text-align: center;"></div><div class="clear"></div><div class="spacer space-2"></div><section id="content_main"><div class="row justify-content-between"><div class="col-md-12 col_title"><div class="article post-38567 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-poltrone tag-mattel tag-poltrone cat-2-id cat-654-id"><div class="row row_inner row-flex align-items-end" data-columns="1-columns"><div class="col-md-12 col_title__inner"><div class="single_post_title"><h1 class="single_post_title__heading mb-1">Mattel annuncia il nuovo Consumer Products Leadership Team EMEA</h1></div><div class="post_excerpt mb-1"><p class="PDq2pG_selectionAnchorContainer" dir="auto" data-start="2051" data-end="2178">La nuova organizzazione è strutturata per categorie e comprende sette nomine regionali. Eleonora Schiavoni diventa Apparel Lead</p></div><div class="post_meta"><div class="post_meta__inner"><div class="post_meta_author"> 59Karin Ebnet</div><div class="post_meta_separator">-</div><div class="post_meta_date"> 60<time datetime="2026-09-24T11:34:21">24 Settembre 2026</time></div></div></div><div class="clear"></div><div class="spacer space-1"></div><aside id="share-post" class="share-post"><div class="row"><div class="col-md-12 col-xs-12"><ul class="share-buttons unstyled clearfix"><li class="facebook"> 61<a href="http://www.facebook.com/sharer.php?u=https://toystorebiz.it/news/mattel-leadership-consumer-products-emea/&t=M
61attel+annuncia+il+nuovo+Consumer+Products+Leadership+Team+EMEA&sms_ss=Facebook" target="_blank" title="Condividi l'articolo su Facebook"> 62<i class="bi bi-facebook"></i> 63</a></li><li class="linkedin"> 64<a href="http://www.linkedin.com/shareArticle?mini=true&url=https://toystorebiz.it/news/mattel-leadership-consumer-products-emea/&title=Mattel annuncia il nuovo Consumer Products Leadership Team EMEA" target="_blank"> 65<i class="bi bi-linkedin"></i> 66</a></li><li class="whatsapp"> 67<a href="https://web.whatsapp.com/send?text=Mattel annuncia il nuovo Consumer Products Leadership Team EMEA https://toystorebiz.it/news/mattel-leadership-consumer-products-emea/" target="_blank"> <i class="bi bi-whatsapp"></i> 68</a></li><li class="email"> 69<a href="mailto:?subject=BestMovie - Mattel annuncia il nuovo Consumer Products Leadership Team EMEA&body=Mattel ha annunciato il nuovo Consumer Products Leadership Team per la regione EMEA, nellâambito di una nuova struttura organizzativa basata sulle categorie. Il nuovo assetto…... https://toystorebiz.it/news/mattel-leadership-consumer-products-emea/"> 70<i class="bi bi-envelope"></i> 71</a></li></ul></div></div></aside></div></div></div></div><div class="clear"></div><div class="spacer space-2"></div><div class="col-md-8 col_content"><div class="post_holder"><article class="post-38567 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-poltrone tag-mattel tag-poltrone cat-2-id cat-654-id"><div class="post_thumb"><figure><img width="770" height="430" src="https://toystorebiz.it/wp-content/uploads/2026/09/mattel-emea-leadership-consumer-products-770x430.jpg" class="img-fluid" alt="mattel emea leadership team consumer products" fetchpriority="high" decoding="async" /><small class="didascalia_image_credit d-block mt-05" style="font-size:13px;">© Mattel</small></figure></div><div class="post_content"><div id='gmp-intext_vip' class='gmp'></div><p>Mattel ha annunciato il nuovo <strong>Consumer Products Leadership Team per la regione EMEA</strong>, nellâambito di una nuova struttura organizzativa basata sulle categorie.</p><p>Il nuovo assetto fa seguito alla recente nomina di <a href="https://toystorebiz.it/news/mattel-jessica-kelly-responsabile-prodotti-consumo-emea/" target="_blank" rel="noopener"><strong>Jessica Kelly a Senior Director Consumer Products EMEA</strong></a> ed è stato concepito per approfondire le competenze nelle diverse categorie, rafforzare la collaborazione con i partner nel licensing, nel retail e nelle attività commerciali e favorire un approccio più globale in tutta la regione, aiutando al contempo Mattel e i suoi partner a individuare nuove opportunità di crescita.</p><h2>Cinque aree chiave per i Consumer Products EMEA</h2><p>La struttura Consumer Products EMEA sarà organizzata attorno a cinque aree chiave: <strong>Softlines, Hardlines, Food, Health & Beauty and Quick Service Restaurants (QSR), PEM e Retail Franchise Activation</strong>.</p><p>I nuovi responsabili Consumer Products EMEA, che riporteranno direttamente a Jessica Kelly, sono:</p><ul><li><strong>André Moreira</strong> è stato nominato Softlines Lead. Entrato in Mattel nel 2019, ha ricoperto più recentemente il ruolo di Senior Manager Consumer Products per Benelux e Paesi nordici e di responsabile Softlines per lâEMEA, supervisionando le attività di licensing in sei mercati e il portafoglio regionale della categoria.</li><li><strong>Natalie Berling-Noé</strong> è stata nominata Hardlines Lead. Ha maturato oltre sette anni di esperienza in Mattel in diversi momenti della propria carriera e porta con sé competenze nel brand marketing, nel trade e customer marketing e nel licensing, oltre a precedenti incarichi dirigenziali nel settore del giocattolo e dellâintrattenimento.</li><li><strong>Kasia Gruszka-Mierzwa</strong> è stata nominata Food, Health & Beauty and Quick Service Restaurants Lead. Con 20 anni di esperienza in Mattel in ruoli locali e regionali, ha più recentemente guidato le attività di licensing Consumer Products in Polonia, Repubblica Ceca, Slovacchia e Ungheria.</li><li><strong>Isidora Tasopoulou</strong> è stata nominata PEM Lead. Nei suoi 25 anni in Mattel ha lavorato nei settori Marketing e Consumer Products, ricoprendo ruoli dirigenziali regionali nelle Softlines, Hardlines e nellâarea Food/FMCG e maturando una lunga esperienza nel licensing, nello sviluppo dei mercati e nelle partnership strategiche.</li><li><strong>Caroline Daget</strong> è stata nominata Retail Franchise Activation Lead. Più recentemente ha guidato il licensing di Mattel in Francia, dopo aver ricoperto ruoli dirigenziali nel licensing e nelle partnership presso il Comitato Organizzatore dei Giochi Olimpici e Paralimpici di Parigi 2024 e Warner Bros. Discovery.</li></ul><h2>Eleonora Schiavoni nominata Apparel Lead</h2><p>Per rafforzare ulteriormente le competenze nellâarea Softlines, Mattel ha inoltre annunciato due ulteriori nomine, entrambe riporteranno ad André Moreira.</p><ul><li><strong>Mara Verzè</strong> è stata nominata Direct-to-Retail (DTR) Lead. Entrata in Mattel nel 2024 per guidare il business dei prodotti su licenza nel Regno Unito e in Irlanda e le partnership strategiche con i brand, porta con sé oltre 15 anni di esperienza internazionale nel licensing multicanale e nel retail fashion.</li><li><strong>Eleonora Schiavoni</strong> è stata nominata Apparel Lead. Con oltre 25 anni di esperienza nei settori licensing, consumer products, moda, retail e brand partnership, ha più recentemente guidato il business Consumer Products di Mattel in <strong>Italia e nella Penisola Iberica</strong>.</li></ul><h2>Una struttura pensata per rafforzare la collaborazione con i partner</h2><p>Il nuovo Consumer Products Leadership Team offrirà a licenziatari, retailer e partner commerciali una leadership di categoria più specializzata e un approccio più coerente in tutta lâarea EMEA, favorendo una collaborazione più stretta e contribuendo a individuare nuove opportunità di crescita.</p><p>I responsabili rappresenteranno inoltre la divisione Consumer Products nei rispettivi mercati, con lâobiettivo di mantenere lâattività strettamente connessa alle dinamiche dei consumatori locali, alle esigenze dei partner e alle opportunità commerciali.</p><p>«<em>La divisione Consumer Products svolge un ruolo importante nel portare i brand e i franchise di Mattel nella vita quotidiana dei fan attraverso nuovi prodotti ed esperienze. Combinando una competenza più approfondita nella categoria con una solida conoscenza dei mercati locali, questa nuova struttura e questo gruppo di persone di talento ci consentiranno di collaborare più strettamente con i nostri partner, rispondere alle opportunità emergenti legate ai consumatori e alla cultura e creare modi più significativi per consentire ai fan di interagire con i marchi che amano</em>», ha dichiarato <strong>Jessica Kelly, Senior Director Consumer Products EMEA di Mattel</strong>.</p><div class="clear"></div><div class="spacer space-1"></div><div class="mvp-post-tags"><span class="mvp-post-tags-header">Tags: </span><span itemprop="keywords"><a href="https://toystorebiz.it/tag/mattel/" rel="tag">Mattel</a>, <a href="https://toystorebiz.it/tag/poltrone/" rel="tag">Poltrone</a></span></div><div class="clear"></div><div class="spacer space-1"></div> 72<b class="proprietary">© RIPRODUZIONE RISERVATA</b> 73<br> 74<b class="proprietary">In caso di citazione si prega di citare e linkare <a href="https://toystore.biz/">toystore.biz</a></b><div class="clear"></div></div></article></div><div class="clear"></div><div class="spacer space-3"></div><div class="related-posts"><div class="section-title"><div class="section-title-flex"><p class="section-title__heading">Articoli Correlati</p><div class="hr hr-section-title"></div></div></div><div class="clear"></div><div class="spacer space-1"></div><div class="related-posts-list row row-flex"><div class="item related_post_item post_item col-md-4"><article class="post-38649 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-retail tag-kpop-demon-hunters tag-licensing tag-retail tag-toys-center evidenza_post-home-primo cat-2-id cat-655-id"><div class="related_post_thumb post_thumb"><figure class="thumb_normal" data-image-id="38651"><a href="https://toystorebiz.it/news/retail/toys-center-costumi-kpop-demon-hunters-halloween-2026/" title="Halloween 2026, Toys Center punta sui costumi di KPop Demon Hunters">
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.