PageSourceSearch

https://pickle.co.in/medias/all-about-indias-new-me-playbook/

html pickle.co.in collected 2026-10-03 00:15:24 UTC 103,081 bytes, 135 lines download raw bytes

1<!DOCTYPE html><html dir="ltr" lang="en-US" prefix="og: https://ogp.me/ns#"><head>
vendor: 59 bytes, lines 1-2
1
2 <script src="https://www.googletagmanager.com/gtag/js?id=
2UA-114607590-1
vendor: 36 bytes, line 2
2" defer data-deferred="1"></script> 
2<script src="data:text/javascript;base64,d2luZG93LmRhdGFMYXllcj13aW5kb3cuZGF0YUxheWVyfHxbXTtmdW5jdGlvbiBndGFnKCl7ZGF0YUxheWVyLnB1c2goYXJndW1lbnRzKX0KZ3RhZygnanMnLG5ldyBEYXRlKCkpO2d0YWcoJ2NvbmZpZycsJ1VBLTExNDYwNzU5MC0xJyk=" defer></script>
2 <meta charset="UTF-8" /><meta http-equiv="X-UA-Compatible" content="IE=edge"><meta name="viewport" content="width=device-width, initial-scale=1.0"><link rel="pingback" href="https://pickle.co.in/xmlrpc.php" /><link data-optimized="1" rel="stylesheet" type="text/css" href="https://pickle.co.in/wp-content/litespeed/css/c33df745c36bf574d7194f24cc2480be.css?ver=480be"><link data-optimized="1" rel="stylesheet" type="text/css" href="https://pickle.co.in/wp-content/litespeed/css/a1c2b8f0a610a736c957cfb69d73cb7b.css?ver=3cb7b"/><link data-optimized="1" rel="stylesheet" href="https://pickle.co.in/wp-content/litespeed/css/4fb9f721cd9602953eb246ef435e6de1.css?ver=e6de1" integrity="sha384-50oBUHEmvpQ+1lW4y57PTFmhCaXp0ML5d60M1M7uH2+nqUivzIebhndOJK28anvf" crossorigin="anonymous"><style>img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}</style><title>All About India’s New M&amp;E Playbook - Pickle Media</title><meta name="description" content="M&amp;E in India is no longer a zero-sum game. Platform advantages and creative brilliance must co-evolve, underpinned by robust governance and transparent metrics. Only then can capital, content, and technology truly compound for mutual, sustainable gains. By Dr S Raghunath In India’s rapidly evolving media and entertainment (M&amp;E) landscape, success no longer depends on just" /><meta name="robots" content="max-image-preview:large" /><meta name="author" content="admin"/><link rel="canonical" href="https://pickle.co.in/medias/all-about-indias-new-me-playbook/" /><meta name="generator" content="All in One SEO (AIOSEO) 4.9.0" /><meta property="og:locale" content="en_US" /><meta property="og:site_name" content="Pickle Media - Pickle Media Entertainment India" /><meta property="og:type" content="article" /><meta property="og:title" content="All About India’s New M&amp;E Playbook - Pickle Media" /><meta property="og:description" content="M&amp;E in India is no longer a zero-sum game. Platform advantages and creative brilliance must co-evolve, underpinned by robust governance and transparent metrics. Only then can capital, content, and technology truly compound for mutual, sustainable gains. By Dr S Raghunath In India’s rapidly evolving media and entertainment (M&amp;E) landscape, success no longer depends on just" /><meta property="og:url" content="https://pickle.co.in/medias/all-about-indias-new-me-playbook/" /><meta property="og:image" content="https://pickle.co.in/wp-content/uploads/2025/11/raghunath-1.jpg" /><meta property="og:image:secure_url" content="https://pickle.co.in/wp-content/uploads/2025/11/raghunath-1.jpg" /><meta property="og:image:width" content="696" /><meta property="og:image:height" content="464" /><meta property="article:published_time" content="2025-11-20T18:35:32+00:00" /><meta property="article:modified_time" content="2025-11-20T19:42:10+00:00" /><meta property="article:publisher" content="https://www.facebook.com/pickle.co.in/" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:site" content="@picklemag" /><meta name="twitter:title" content="All About India’s New M&amp;E Playbook - Pickle Media" /><meta name="twitter:description" content="M&amp;E in India is no longer a zero-sum game. Platform advantages and creative brilliance must co-evolve, underpinned by robust governance and transparent metrics. Only then can capital, content, and technology truly compound for mutual, sustainable gains. By Dr S Raghunath In India’s rapidly evolving media and entertainment (M&amp;E) landscape, success no longer depends on just" /><meta name="twitter:creator" content="@picklemag" /><meta name="twitter:image" content="https://pickle.co.in/wp-content/uploads/2025/11/raghunath-1.jpg" /> 
2<script type="application/ld+json" class="aioseo-schema">{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/pickle.co.in#listItem","position":1,"name":"Home","item":"https:\/\/pickle.co.in","nextItem":{"@type":"ListItem","@id":"https:\/\/pickle.co.in\/medias\/#listItem","name":"Media"}},{"@type":"ListItem","@id":"https:\/\/pickle.co.in\/medias\/#listItem","position":2,"name":"Media","item":"https:\/\/pickle.co.in\/medias\/","nextItem":{"@type":"ListItem","@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#listItem","name":"All About India\u2019s New M&amp;E Playbook"},"previousItem":{"@type":"ListItem","@id":"https:\/\/pickle.co.in#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#listItem","position":3,"name":"All About India\u2019s New M&amp;E Playbook","previousItem":{"@type":"ListItem","@id":"https:\/\/pickle.co.in\/medias\/#listItem","name":"Media"}}]},{"@type":"NewsArticle","@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#newsarticle","name":"All About India\u2019s New M&E Playbook - Pickle Media","headline":"All About India\u2019s New M&amp;E Playbook","author":{"@id":"https:\/\/pickle.co.in\/author\/admin\/#author"},"publisher":{"@id":"https:\/\/pickle.co.in\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/pickle.co.in\/wp-content\/uploads\/2025\/11\/raghunath-1.jpg","width":696,"height":464},"datePublished":"2025-11-20T18:35:32+00:00","dateModified":"2025-11-20T19:42:10+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#webpage"},"isPartOf":{"@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#webpage"},"articleSection":"IFFI Day 1, Media, Article"},{"@type":"Organization","@id":"https:\/\/pickle.co.in\/#organization","name":"Pickle Media","description":"Pickle Media Entertainment India","url":"https:\/\/pickle.co.in\/","foundingDate":"2010","logo":{"@type":"ImageObject","url":"https:\/\/pickle.co.in\/wp-content\/uploads\/2021\/04\/95105651_2856144637818242_3176451155198738432_n.png","@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#organizationLogo","width":1080,"height":1080},"image":{"@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/pickle.co.in\/","https:\/\/twitter.com\/picklemag","https:\/\/www.instagram.com\/picklemag\/","https:\/\/www.youtube.com\/user\/picklemag","https:\/\/www.linkedin.com\/in\/pickle-mag-28737b36\/"],"founder":{"@type":"Person","@id":"https:\/\/pickle.co.in\/#natarajan-vidyasagar","name":"Natarajan Vidyasagar","sameAs":["https:\/\/www.linkedin.com\/in\/natarajan-vidyasagar-1a0b3a1\/"]}},{"@type":"Person","@id":"https:\/\/pickle.co.in\/author\/admin\/#author","url":"https:\/\/pickle.co.in\/author\/admin\/","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/818eb6d9eb95735d227d420f202884002653be49f02723685859ead87ef9cfff?s=96&d=mm&r=g","width":96,"height":96,"caption":"admin"}},{"@type":"WebPage","@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#webpage","url":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/","name":"All About India\u2019s New M&E Playbook - Pickle Media","description":"M&E in India is no longer a zero-sum game. Platform advantages and creative brilliance must co-evolve, underpinned by robust governance and transparent metrics. Only then can capital, content, and technology truly compound for mutual, sustainable gains. By Dr S Raghunath In India\u2019s rapidly evolving media and entertainment (M&E) landscape, success no longer depends on just","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/pickle.co.in\/#website"},"breadcrumb":{"@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#breadcrumblist"},"author":{"@id":"https:\/\/pickle.co.in\/author\/admin\/#author"},"creator":{"@id":"https:\/\/pickle.co.in\/author\/admin\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/pickle.co.in\/wp-content\/uploads\/2025\/11\/raghunath-1.jpg","@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#mainImage","width":696,"height":464},"primaryImageOfPage":{"@id":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/#mainImage"},"datePublished":"2025-11-20T18:35:32+00:00","dateModified":"2025-11-20T19:42:10+00:00"},{"@type":"WebSite","@id":"https:\/\/pickle.co.in\/#website","url":"https:\/\/pickle.co.in\/","name":"Pickle Media","de
2scription":"Pickle Media Entertainment India","inLanguage":"en-US","publisher":{"@id":"https:\/\/pickle.co.in\/#organization"}}]}</script>
2 <link rel="alternate" type="application/rss+xml" title="Pickle Media &raquo; Feed" href="https://pickle.co.in/feed/" /><link rel="alternate" type="application/rss+xml" title="Pickle Media &raquo; Comments Feed" href="https://pickle.co.in/comments/feed/" /><link rel="alternate" type="application/rss+xml" title="Pickle Media &raquo; All About India’s New M&amp;E Playbook Comments Feed" href="https://pickle.co.in/medias/all-about-indias-new-me-playbook/feed/" />
3 
3<script data-optimized="1" type="text/javascript" src="data:text/javascript;base64,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" defer></script>
3 <style id='wp-emoji-styles-inline-css' type='text/css'>img.wp-smiley,img.emoji{display:inline!important;border:none!important;box-shadow:none!important;height:1em!important;width:1em!important;margin:0 0.07em!important;vertical-align:-0.1em!important;background:none!important;padding:0!important}</style><link data-optimized="1" rel='stylesheet' id='wp-block-library-css' href='https://pickle.co.in/wp-content/litespeed/css/14064ed288974c5f4c8b89552ccbde1c.css?ver=a5fea'  media='all' /><style id='classic-theme-styles-inline-css' type='text/css'>/*! This file is auto-generated */
4.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}</style><link data-optimized="1" rel='stylesheet' id='aioseo/css/src/vue/standalone/blocks/table-of-contents/global.scss-css' href='https://pickle.co.in/wp-content/litespeed/css/d1480d166fce9a1939f1de65bad8b3be.css?ver=a21ca'  media='all' /><link data-optimized="1" rel='stylesheet' id='cwpbs-block-slider-frontend-style-css' href='https://pickle.co.in/wp-content/litespeed/css/7dca5b7bfbcf03668b6d6b9cf3a6cebf.css?ver=48b84'  media='all' /><style id='global-styles-inline-css' type='text/css'>:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#ffffff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;
4--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:0.44rem;--wp--preset--spacing--30:0.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0, 0, 0, 1)}:where(.is-layout-flex){gap:.5em}:where(.is-layout-grid){gap:.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*,div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*,div){margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}.has-black-color{color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-color{color:var(--wp--preset--color--white)!important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple)!important}.has-black-background-color{background-color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-background-color{background-color:var(--wp--preset--color--white)!important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple)!important}.has-black-border-color{border-color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-border-color{border-color:var(--wp--preset--color--white)!important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple)!important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple)!important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan)!important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange)!important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red)!important}
4.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray)!important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum)!important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple)!important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux)!important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk)!important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean)!important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass)!important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight)!important}.has-small-font-size{font-size:var(--wp--preset--font-size--small)!important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium)!important}.has-large-font-size{font-size:var(--wp--preset--font-size--large)!important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large)!important}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}</style><link data-optimized="1" rel='stylesheet' id='blockslider-preview-style-css' href='https://pickle.co.in/wp-content/litespeed/css/77cc5de03490246e34e74e4b6c392b3a.css?ver=802ed'  media='all' /><link data-optimized="1" rel='stylesheet' id='contact-form-7-css' href='https://pickle.co.in/wp-content/litespeed/css/dbfa6e0a7a3f2af09135af57f20d9e93.css?ver=8cce1'  media='all' /><link data-optimized="1" rel='stylesheet' id='email-subscribers-css' href='https://pickle.co.in/wp-content/litespeed/css/8e18f79fab8c38bb82778930060e066b.css?ver=6894f'  media='all' /><link data-optimized="1" rel='stylesheet' id='bwg_fonts-css' href='https://pickle.co.in/wp-content/litespeed/css/4a8ba50e74293cb2887cd2c1cb67fdee.css?ver=38948'  media='all' /><link data-optimized="1" rel='stylesheet' id='sumoselect-css' href='https://pickle.co.in/wp-content/litespeed/css/f64ae77ac0b67ed7c50438544db68367.css?ver=f46f4'  media='all' /><link data-optimized="1" rel='stylesheet' id='mCustomScrollbar-css' href='https://pickle.co.in/wp-content/litespeed/css/27693147f1f0ce6952602e5c0128837a.css?ver=2550f'  media='all' /><link data-optimized="1" rel='stylesheet' id='bwg_googlefonts-css' href='https://pickle.co.in/wp-content/litespeed/css/cf1ae8bf6e8cbb300e12ddc199185cf9.css?ver=85cf9'  media='all' /><link data-optimized="1" rel='stylesheet' id='bwg_frontend-css' href='https://pickle.co.in/wp-content/litespeed/css/7a4795bdfd1939b743581e65e3d90147.css?ver=6cafe'  media='all' /><link data-optimized="1" rel='stylesheet' id='mj_style-css' href='https://pickle.co.in/wp-content/litespeed/css/4dee43be2caa65c7c25642378823c85f.css?ver=c981e'  media='all' /><link data-optimized="1" rel='stylesheet' id='newsletter-css' href='https://pickle.co.in/wp-content/litespeed/css/7c3fc432c2582cb1ee65958240e92858.css?ver=f4adf'  media='all' /><link data-optimized="1" rel='stylesheet' id='__EPYT__style-css' href='https://pickle.co.in/wp-content/litespeed/css/df19fa5ac758c091c30d7e94117f00b7.css?ver=e3611'  media='all' /><style id='__EPYT__style-inline-css' type='text/css'>.epyt-gallery-thumb{width:33.333%}</style>
4<script  src="https://pickle.co.in/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script>
4 
4<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/3e849929bf7165350a4b62ed927a1949.js?ver=94a45" id="jquery-migrate-js" defer data-deferred="1"></script>
4 
4<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/e6015af0a642fab48b9a155fa49acaf7.js?ver=c8733" id="sumoselect-js" defer data-deferred="1"></script>
4 
4<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/bee46073e85f7c4aaaabd444044968ef.js?ver=ad06f" id="bwg_mobile-js" defer data-deferred="1"></script>
4 
4<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/b10516b3a946e201b06c58c93c160ebd.js?ver=75656" id="mCustomScrollbar-js" defer data-deferred="1"></script>
4 
4<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/c979c365e9c13ab8dbd279222df47b2f.js?ver=964f1" id="jquery-fullscreen-js" defer data-deferred="1"></script>
4 
4<script data-optimized="1" type="text/javascript" id="bwg_frontend-js-extra" src="data:text/javascript;base64,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" defer></script>
4 
4<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/3709a1da72b5eeb3e58bcda423819c6b.js?ver=3b48b" id="bwg_frontend-js" defer data-deferred="1"></script>
4 
4<script data-optimized="1" type="text/javascript" id="__ytprefs__-js-extra" src="data:text/javascript;base64,dmFyIF9FUFlUXz17ImFqYXh1cmwiOiJodHRwczpcL1wvcGlja2xlLmNvLmluXC93cC1hZG1pblwvYWRtaW4tYWpheC5waHAiLCJzZWN1cml0eSI6ImYxNTAxYTk1YjkiLCJnYWxsZXJ5X3Njcm9sbG9mZnNldCI6IjIwIiwiZXBwYXRodG9zY3JpcHRzIjoiaHR0cHM6XC9cL3BpY2tsZS5jby5pblwvd3AtY29udGVudFwvcGx1Z2luc1wveW91dHViZS1lbWJlZC1wbHVzXC9zY3JpcHRzXC8iLCJlcHBhdGgiOiJodHRwczpcL1wvcGlja2xlLmNvLmluXC93cC1jb250ZW50XC9wbHVnaW5zXC95b3V0dWJlLWVtYmVkLXBsdXNcLyIsImVwcmVzcG9uc2l2ZXNlbGVjdG9yIjoiW1wiaWZyYW1lLl9feW91dHViZV9wcmVmc19fXCJdIiwiZXBkb3ZvbCI6IjEiLCJ2ZXJzaW9uIjoiMTQuMi4zLjIiLCJldnNlbGVjdG9yIjoiaWZyYW1lLl9feW91dHViZV9wcmVmc19fW3NyY10sIGlmcmFtZVtzcmMqPVwieW91dHViZS5jb21cL2VtYmVkXC9cIl0sIGlmcmFtZVtzcmMqPVwieW91dHViZS1ub2Nvb2tpZS5jb21cL2VtYmVkXC9cIl0iLCJhamF4X2NvbXBhdCI6IiIsIm1heHJlc19mYWNhZGUiOiJlYWdlciIsInl0YXBpX2xvYWQiOiJsaWdodCIsInBhdXNlX290aGVycyI6IiIsInN0b3BNb2JpbGVCdWZmZXIiOiIxIiwiZmFjYWRlX21vZGUiOiIiLCJub3RfbGl2ZV9vbl9jaGFubmVsIjoiIn0=" defer></script>
4 
4<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/b8009d44e5094cca58958724b58a7f2d.js?ver=6b417" id="__ytprefs__-js" defer data-deferred="1"></script>
4 <link rel="https://api.w.org/" href="https://pickle.co.in/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://pickle.co.in/wp-json/wp/v2/posts/16942" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://pickle.co.in/xmlrpc.php?rsd" /><meta name="generator" content="WordPress 6.8.10" /><link rel='shortlink' href='https://pickle.co.in/?p=16942' /><link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://pickle.co.in/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fpickle.co.in%2Fmedias%2Fall-about-indias-new-me-playbook%2F" /><link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://pickle.co.in/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fpickle.co.in%2Fmedias%2Fall-about-indias-new-me-playbook%2F&#038;format=xml" />
5 
5<script data-optimized="1" type="text/javascript" src="data:text/javascript;base64,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" defer></script>
5 <link href="https://trinitymedia.ai/" rel="preconnect" crossorigin="anonymous" /><link href="https://vd.trinitymedia.ai/" rel="preconnect" crossorigin="anonymous" /> 
5<script type="application/ld+json" id="wl-jsonld">[{"@context":"http:\/\/schema.org","@id":"\/post\/all-about-indias-new-me-playbook","@type":"Article","description":"M&E in India is no longer a zero-sum game. Platform advantages and creative brilliance must co-evolve, underpinned by robust governance and transparent metrics. Only then can capital, content, and technology truly compound for mutual, sustainable gains. By Dr S Raghunath In India\u2019s rapidly evolving media and entertainment (M&E) landscape, success no longer depends on just...","mainEntityOfPage":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/","image":[{"@type":"ImageObject","url":"https:\/\/pickle.co.in\/wp-content\/uploads\/2025\/11\/raghunath-1.jpg","width":696,"height":464}],"headline":"All About India\u2019s New M&amp;E Playbook","url":"https:\/\/pickle.co.in\/medias\/all-about-indias-new-me-playbook\/","datePublished":"2025-11-20T18:35","dateModified":"2025-11-20T19:42","wordCount":1163,"articleSection":["IFFI Day 1","Media"],"commentCount":"0","inLanguage":"en-US","author":{"@type":"Person","@id":"\/author\/admin","name":"admin","givenName":"","familyName":"","url":"https:\/\/pickle.co.in\/author\/admin\/"}}]</script>
5<style id="uagb-style-conditional-extension">@media (min-width:1025px){body .uag-hide-desktop.uagb-google-map__wrap,body .uag-hide-desktop{display:none!important}}@media (min-width:768px) and (max-width:1024px){body .uag-hide-tab.uagb-google-map__wrap,body .uag-hide-tab{display:none!important}}@media (max-width:767px){body .uag-hide-mob.uagb-google-map__wrap,body .uag-hide-mob{display:none!important}}</style><link rel="icon" href="https://pickle.co.in/wp-content/uploads/2021/04/cropped-16X16-32x32.png" sizes="32x32" /><link rel="icon" href="https://pickle.co.in/wp-content/uploads/2021/04/cropped-16X16-192x192.png" sizes="192x192" /><link rel="apple-touch-icon" href="https://pickle.co.in/wp-content/uploads/2021/04/cropped-16X16-180x180.png" /><meta name="msapplication-TileImage" content="https://pickle.co.in/wp-content/uploads/2021/04/cropped-16X16-270x270.png" /><style>a.newsletter-facebook-button,a.newsletter-facebook-button:visited,a.newsletter-facebook-button:hover{background-color:#3B5998;border-radius:3px!important;color:#fff!important;text-decoration:none;font-size:14px;padding:7px!important;line-height:normal;margin:0;border:0;text-align:center}</style><style type="text/css" id="wp-custom-css">.wp-block-button__link{color:#000;background-color:#fff;border:1px solid #000;border-radius:0;box-shadow:none;text-decoration:none;padding:6px;font-size:1.125em}a.wp-block-button__link.wp-element-button:hover{color:linear-gradient(to right,#355c7d,#b7456f)!important;text-decoration:none}.wp-block-button.is-style-fill{display:none}.page-id-13329 nav,.page-id-13329 .footerbg,.page-id-13404 nav,.page-id-13404 .footerbg,.page-id-13399 nav,.page-id-13399 .footerbg,.page-id-13405 nav,.page-id-13405 .footerbg{display:none}.page-id-13329,.page-id-13404,.page-id-13399,.page-id-13405{background-image:linear-gradient(black,grey)}.entry-content h1{margin-top:-26px}.n2-ss-slider .n2-ss-item-image-content img{height:578px!important}.container .ps_main h1{display:none}.wp-block-cover{border-radius:15px}.visualstories-description h4{font-size:20px;font-weight:400;overflow:hidden;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical}.visualstories-description{position:absolute;top:0;bottom:0;color:#fff;background:#000000a8;width:100%;margin:0;border-radius:15px;padding:10px;text-align:center;display:flex;justify-content:center;align-items:center}.visualstories-description a{color:#fff;text-decoration:none;padding:135px 0}.visualstories-description a:hover{color:#fff;text-decoration:none}.visualstoricol{position:relative}.visualstoricol img{box-sizing:border-box;max-width:100%;vertical-align:bottom;border-radius:15px}@media only screen and (max-width:767px){.visualstoricol img{width:380px!important}.whatsapp_share_icon{display:block;position:fixed;right:0;top:80%;z-index:100;border-radius:5px 0 0 5px;background:#25d167}}.ads-space-img{margin-top:30px;margin-bottom:50px}.second-heading{padding:30px 0 10px 0;font-size:32px;font-weight:700;text-align:center}.bottom-line{padding-top:50px}.homepage-hero{margin-top:40px}.skip-to-content{position:absolute;left:-9999px;top:0;z-index:9999;padding:8px 12px;background:#000;color:#fff;text-decoration:none;border-radius:4px;font-size:14px;font-weight:600;white-space:nowrap}.skip-to-content:focus{left:8px;top:8px}.skip-to-content:hover{color:orange;text-decoration:none}</style></head><body class="wp-singular post-template-default single single-post postid-16942 single-format-standard wp-theme-pickle">
6<a href="#main-content" class="skip-to-content">Skip to main content</a><header role="banner"><div class="top_arow"></div><nav class="navbar navbar-expand-lg sticky-top navbar-light nav_wrap" aria-label="Primary navigation"><div class="container-fluid fluid_bg"><div class="navbar-header">
7<a class="navbar-brand" href="http://pickle.co.in/">
8<img class="brand_logo" alt="Pickle Logo" src="https://pickle.co.in/wp-content/themes/pickle/assets/img/logo.png">
9</a></div>
10<button type="button" class="navbar-toggler" data-toggle="collapse" data-target="#myNavbar" id="myNav" aria-expanded="false" aria-label="Toggle primary navigation">
11<span class="navbar-toggler-icon"></span>
12</button><div class="collapse navbar-collapse" id="myNavbar"><ul class="nav navbar-nav nav-margin_wrap"><li class="li_wrap"><a href="http://pickle.co.in/" class="nav-link">Home</a></li><li class="li_wrap"><a href="http://pickle.co.in/films/" class="nav-link">Films</a></li><li class="li_wrap"><a href="http://pickle.co.in/more/gaming/" class="nav-link">Gaming</a></li><li class="li_wrap"><a href="http://pickle.co.in/animation/" class="nav-link">AVGC AR/VR</a></li><li class="li_wrap"><a href="http://pickle.co.in/events/" class="nav-link">Events</a></li><li class="li_wrap"><a href="http://pickle.co.in/more/tech/" class="nav-link">Tech</a></li><li class="li_wrap"><a href="http://pickle.co.in/media/" class="nav-link">Media</a></li><li class="li_wrap"><a href="http://pickle.co.in/archives/" class="nav-link">Archives</a></li><li class="dropdown">
13<a href="#" class="dropdown-toggle li_wrap nav-link" data-toggle="dropdown">More <b class="caret"></b></a><ul class="dropdown-menu drop_wrap"><li class="li_wrap"><a class="dropdown-item" href="https://pickle.co.in/more/content-store/">Content Store</a></li><li class="li_wrap"><a class="dropdown-item" href="http://pickle.co.in/more/business/">Business</a></li><li class="li_wrap"><a class="dropdown-item" href="http://pickle.co.in/more/markets/">Markets</a></li><li class="li_wrap"><a class="dropdown-item" href="http://pickle.co.in/more/video/">Video</a></li><li class="li_wrap"><a class="dropdown-item" href="http://pickle.co.in/tv/">TV</a></li><li class="li_wrap"><a class="dropdown-item" href="http://pickle.co.in/digital/">Digital</a></li><li class="li_wrap"><a class="dropdown-item" href="http://pickle.co.in/more/howto/">How To</a></li><li class="li_wrap"><a class="dropdown-item" href="http://pickle.co.in/more/entrepreneurship">Entrepreneurship</a></li><li class="li_wrap"><a class="dropdown-item" class="" href="http://pickle.co.in/more/music/">Music</a></li><li class="li_wrap"><a class="dropdown-item"  href="https://pickle.co.in/covid-19-impact/">COVID 19 Impact</a></li><li class="li_wrap"><a class="dropdown-item" href="https://pickle.co.in/skills-education/">Skills &amp; Education</a></li><li class="li_wrap"><a class="dropdown-item" href="https://pickle.co.in/streaming/">Streaming</a></li><li class="li_wrap"><a class="dropdown-item" href="https://pickle.co.in/reviews/">Reviews</a></li><li class="li_wrap"><a class="dropdown-item" href="https://pickle.co.in/more/photo-gallery/">Photo Gallery</a></li><li class="li_wrap"><a class="dropdown-item" href="https://pickle.co.in/more/what-to-read">What To Read</a></li><li class="li_wrap"><a class="dropdown-item" href="https://pickle.co.in/more/what-to-watch">What To Watch</a></li></ul></li><li class="li_wrap"><i class="fas fa-search icon_1 nav-link"></i></li></ul><div class="overlay"><form action="/" method="post" role="search">
14<label for="header-search" class="screen-reader-text">Search</label>
15<input  id="header-search" type="search" name="s" class="searchinput" value="" placeholder="Search Here...">
16<button type="submit" class="submitsearch" aria-label="Submit search">
17<i class="fas fa-search" aria-hidden="true"></i>
18</button>
19<button type="button" class="cancelsearch" aria-label="Close search">
20<i class="fas fa-times marg_wrap icon_2" aria-hidden="true"></i>
21</button></form></div></div></div></nav></header><div class="blue_t_bg"></div><div class="ps_bg"><div class="ps_main"><div class="col_online_main on_h_pr row"><div class="col_online_right dd_head wdt_full col-md-9 col-xs-12"><h1>All About India’s New M&amp;E Playbook</h1><h6 class="h_wrap">By <span class="sp_bold">Pickle</span>&nbsp&nbspNovember 20, 2025</h6><div class="align_center"><h6 class="share_wrap">Share:</h6>
22<a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fpickle.co.in%2Fmedias%2Fall-about-indias-new-me-playbook%2F" target="_blank" class="share_icn_wrap">
23<img src="https://pickle.co.in/wp-content/themes/pickle/assets/img/fb_icon.png" class="" alt="Share on Facebook">
24</a>
25<a href="https://twitter.com/intent/tweet?text=All+About+India%E2%80%99s+New+M%26E+Playbook&amp;url=https%3A%2F%2Fpickle.co.in%2Fmedias%2Fall-about-indias-new-me-playbook%2F&amp;via=WPCrumbs" target="_blank" class="share_icn_wrap">
26<img src="https://pickle.co.in/wp-content/themes/pickle/assets/img/twitter_icon.png" class="" alt="Share on Twitter">
27</a>
28<a href="https://api.whatsapp.com/send?text=All+About+India%E2%80%99s+New+M%26E+Playbookhttps%3A%2F%2Fpickle.co.in%2Fmedias%2Fall-about-indias-new-me-playbook%2F" target="_blank">
29<img src="https://pickle.co.in/wp-content/themes/pickle/assets/img/whatsapp_icon.png" class="" class="share_icn_wrap" alt="Share on Whatsapp">
30</a><a href="https://api.whatsapp.com/send?text=All+About+India%E2%80%99s+New+M%26E+Playbookhttps%3A%2F%2Fpickle.co.in%2Fmedias%2Fall-about-indias-new-me-playbook%2F" class="whatsapp_share_icon" target="_blank">
31<img src="https://pickle.co.in/wp-content/themes/pickle/assets/img/whatsapp.svg" class="" class="share_icn_wrap" alt="Whatsapp">
32</a></div><div class="anouncement_asp"><figure class="with_caption">
33<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2025/11/raghunath-1.jpg" class="attachment-large size-large wp-post-image" alt="All About India’s New M&amp;E Playbook" decoding="async" fetchpriority="high" /><figcaption></figcaption></figure></div><table id="trinity-audio-table" style="width: 100%; display: table; border: none; margin: 0"><tr><td id="trinity-audio-tab" style="border: none;"><div id="trinity-audio-player-label"></div> 
33<script nitro-exclude data-wpfc-render='false' data-cfasync='false' data-no-optimize='1' data-no-defer='1' data-no-minify='1' data-trinity-mount-date='2026-10-02 23:40:36' id='trinity_tts_wp_config'>var TRINITY_TTS_WP_CONFIG = {"cleanText":"All About India\u2019s New M&E Playbook.\u23f8M&E in India is no longer a zero-sum game. Platform advantages and creative brilliance must co-evolve, underpinned by robust governance and transparent metrics. Only then can capital, content, and technology truly compound for mutual, sustainable gains. By Dr S Raghunath\u23f8In India\u2019s rapidly evolving media and entertainment (M&E) landscape, success no longer depends on just creative brilliance or outstanding financial muscle. It depends on how platform power and creative excellence interlock and how investors\u2019 strengths in distribution, ad-tech, and intellectual property (IP) compound the investee\u2019s storytelling, cost discipline, and multilingual agility. When such partnerships are embedded in clean governance, transparent waterfalls, and shared dashboards, they transcend transactional funding. They create sustainable, data-driven ecosystems.\u23f8Investors today bring more than capital; they bring platform advantages. Distribution networks, connected TV (CTV) ecosystems, ad-tech analytics, and sports\/IP rights serve as scalable levers that reduce risk and amplify reach. Meanwhile, investees such as the creators, studios, production houses, and digital platforms bring creative ingenuity, operational frugality, and audience intuition. The alchemy lies in combining these two asymmetries of strength.\u23f8Take the Reliance\u2013Disney India joint venture. Reliance\u2019s Viacom18 provided distribution muscle, a domestic ad network, and a broadband base of 50 million+ subscribers through Jio. Disney contributed deep IP sports rights, global OTT expertise, and storytelling franchises. The outcome was not a mere merger of media houses but a compounding of scale. Reliance\u2019s ad-tech stack elevated monetization efficiency across Disney+ Hotstar, while Disney\u2019s creative slate found guaranteed reach across India\u2019s tier-2 and tier-3 geographies. Both sides had upsides. Disney offset the global subscriber slowdown. Reliance gained premium inventory and IP muscle.\u23f8In capital markets, 'compounding' refers to exponential growth through reinvested returns. In the M&E sector, it occurs when investor infrastru
33cture accelerates the velocity of creative outputs, and creative IP, in turn, enhances the valuation of the platform. Consider Zee Studios\u2019 regional expansion model. Investors funded a multilingual slate across Marathi, Telugu, and Punjabi, ensuring diversified cash flows. The creative teams leveraged those funds not for scale alone but for adaptive dubbing, regional casting, and data-driven genre testing. ROI was not\u00a0linear. It accelerated because each success improved the predictive accuracy of the next.\u23f8In OTT, Amazon Prime Video India moved from acquisition-heavy to co-production models with Indian studios. The investor offered infrastructure.\u00a0 Global distribution, algorithmic promotion, and digital payment integration. The investees contributed local storytelling and cultural sensitivity. Transparent revenue-sharing dashboards and performance-linked renewals created trust.\u23f8India\u2019s M&E sector is primed for exponential growth, but sustainable returns now depend on more than just capital. Investors who offer platform advantages\u2014distribution, analytics, and IP leverage\u2014and institutionalize transparent governance are finding greater, compounding value alongside creative partners.\u23f8Governance: The Hidden Multiplier\u23f8Governance quality has financial velocity. Clean contracts, transparent waterfalls of revenue, and rights documentation reduce frictional costs and creative disputes. The Sony\u2013Zee merger collapse in 2024 underscores this: despite strategic synergies, failure to ensure leadership clarity and regulatory readiness eroded trust. In contrast, Balaji Telefilms\u2019 partnership with Reliance Jio for ALTBalaji distribution was anchored on pre-agreed data access, performance-based payouts, and transparent subscriber attribution.\u23f8Modern M&E partnerships thrive on shared analytics dashboards and live metrics on audience growth, churn, view-through rates, and revenue realization. These dashboards institutionalize transparency and depersonalize performance discussions. TVF (The Viral Fever) maintains a shared performance dashboard for its streaming partners, enabling agile creative pivots. In sports streaming, Disney Star and JioCinema used shared dashboards during IPL 2024 to optimize ad inventory across CTV and mobile, attracting incremental capital for subsequent seasons.\u23f8Cases of Win-Win Structuring\u23f8Info Edge invested in Pocket Aces, bringing data insights to refine audience segmentation.\u00a0 The Sun TV and MX Player partnership enabled dubbed and subtitled content across multiple Indian languages, monetizing existing IP and ad pricing and improving CPMs by 30%. Dream11 and Disney Hotstar\u2019s collaboration during IPL 2024 linked gamified engagement with ad inventory performance, backed by automated dashboards.\u23f8For sustainable growth, incentives across the value chain must align. Investors should not seek short-term extraction but co-evolve with investees through earn-outs, IP co-ownership, and performance-linked reinvestments. In the T-Series\u2013Netflix partnership, renewal triggers were tied to viewership thresholds and soundtrack success, leading to mutual gains.\u23f8For investors eyeing India\u2019s booming media and entertainment market, the winning formula is clear: strategic partnerships that combine platform muscle with creative agility, underpinned by robust governance and real-time data sharing. This approach maximizes risk-adjusted returns and long-term growth.\u23f8Timing the Inflection Point\u23f8India\u2019s M&E market is projected to reach \u20b93.1 trillion by 2027 (~7% CAGR). OTT viewers stand at 601 million, connected-TV users at 129 million (87% YoY growth), and digital ad spend now contributes 46% of India\u2019s \u20b91-lakh-crore advertising market. Rising disposable incomes and the global appeal of Indian IP make this the perfect moment for capital infusion.\u23f8When platform advantages compound creative excellence, the result is attractive value creation. But to sustain it, partners must institutionalize governance, transparency, and shared metrics. India\u2019s M&E sector is not short of talent or technology; it is short of trust capital. Partnerships built on data, governance, and shared ethics will redefine value creation in this decade.\u23f8India\u2019s M&E industry is at a turning point, where true alph
33a comes from partnerships that blend investor infrastructure with creative ingenuity. Transparent metrics, shared dashboards, and aligned incentives are now essential for investors seeking lasting impact and superior returns.\u23f8Macro Environment\u23f8India\u2019s macro environment is highly supportive. GDP growth of 6.8% (FY 2024-25), 850 million smartphone users, 5G rollout in 500 cities, and the world\u2019s lowest data cost. Regulatory clarity has improved 100%. FDI is allowed in OTT and digital news, and the AVGC-XR sector has been recognized as a national growth engine. India exports over $1 billion annually in film, OTT, and music content, driven by diaspora and global OTT demand.\u23f8Challenges remain, such as piracy, fragmented regulation, and evolving censorship norms. Yet resilience is built in through diversification across language and medium, hybrid monetization (subscription + AVOD + brand integration), and AI-driven localization that cuts costs and expands market reach. The risk-adjusted return profile, therefore, remains favorable, especially for long-term investors.\u23f8The investment climate for India\u2019s M&E industry in 2025 is strategically ripe. Audience scale (601M OTT users) meets monetization depth (digital \u2248 46% of ad spend; 15% ad-CAGR outlook), while theatrical business normalizes and regional hits diversify risk. Platform consolidation is unlocking bundled economics, and gaming\u2019s 20% CAGR opens an adjacent growth curve. Investors who bring strategic patience and operational value will outpace those chasing quick returns. The real alpha lies in partnerships where investor platforms amplify creative innovation.\u23f8 ","headlineText":"All About India\u2019s New M&E Playbook","articleText":"M&E in India is no longer a zero-sum game. Platform advantages and creative brilliance must co-evolve, underpinned by robust governance and transparent metrics. Only then can capital, content, and technology truly compound for mutual, sustainable gains. By Dr S Raghunath\u23f8In India\u2019s rapidly evolving media and entertainment (M&E) landscape, success no longer depends on just creative brilliance or outstanding financial muscle. It depends on how platform power and creative excellence interlock and how investors\u2019 strengths in distribution, ad-tech, and intellectual property (IP) compound the investee\u2019s storytelling, cost discipline, and multilingual agility. When such partnerships are embedded in clean governance, transparent waterfalls, and shared dashboards, they transcend transactional funding. They create sustainable, data-driven ecosystems.\u23f8Investors today bring more than capital; they bring platform advantages. Distribution networks, connected TV (CTV) ecosystems, ad-tech analytics, and sports\/IP rights serve as scalable levers that reduce risk and amplify reach. Meanwhile, investees such as the creators, studios, production houses, and digital platforms bring creative ingenuity, operational frugality, and audience intuition. The alchemy lies in combining these two asymmetries of strength.\u23f8Take the Reliance\u2013Disney India joint venture. Reliance\u2019s Viacom18 provided distribution muscle, a domestic ad network, and a broadband base of 50 million+ subscribers through Jio. Disney contributed deep IP sports rights, global OTT expertise, and storytelling franchises. The outcome was not a mere merger of media houses but a compounding of scale. Reliance\u2019s ad-tech stack elevated monetization efficiency across Disney+ Hotstar, while Disney\u2019s creative slate found guaranteed reach across India\u2019s tier-2 and tier-3 geographies. Both sides had upsides. Disney offset the global subscriber slowdown. Reliance gained premium inventory and IP muscle.\u23f8In capital markets, 'compounding' refers to exponential growth through reinvested returns. In the M&E sector, it occurs when investor infrastru
33cture accelerates the velocity of creative outputs, and creative IP, in turn, enhances the valuation of the platform. Consider Zee Studios\u2019 regional expansion model. Investors funded a multilingual slate across Marathi, Telugu, and Punjabi, ensuring diversified cash flows. The creative teams leveraged those funds not for scale alone but for adaptive dubbing, regional casting, and data-driven genre testing. ROI was not\u00a0linear. It accelerated because each success improved the predictive accuracy of the next.\u23f8In OTT, Amazon Prime Video India moved from acquisition-heavy to co-production models with Indian studios. The investor offered infrastructure.\u00a0 Global distribution, algorithmic promotion, and digital payment integration. The investees contributed local storytelling and cultural sensitivity. Transparent revenue-sharing dashboards and performance-linked renewals created trust.\u23f8India\u2019s M&E sector is primed for exponential growth, but sustainable returns now depend on more than just capital. Investors who offer platform advantages\u2014distribution, analytics, and IP leverage\u2014and institutionalize transparent governance are finding greater, compounding value alongside creative partners.\u23f8Governance: The Hidden Multiplier\u23f8Governance quality has financial velocity. Clean contracts, transparent waterfalls of revenue, and rights documentation reduce frictional costs and creative disputes. The Sony\u2013Zee merger collapse in 2024 underscores this: despite strategic synergies, failure to ensure leadership clarity and regulatory readiness eroded trust. In contrast, Balaji Telefilms\u2019 partnership with Reliance Jio for ALTBalaji distribution was anchored on pre-agreed data access, performance-based payouts, and transparent subscriber attribution.\u23f8Modern M&E partnerships thrive on shared analytics dashboards and live metrics on audience growth, churn, view-through rates, and revenue realization. These dashboards institutionalize transparency and depersonalize performance discussions. TVF (The Viral Fever) maintains a shared performance dashboard for its streaming partners, enabling agile creative pivots. In sports streaming, Disney Star and JioCinema used shared dashboards during IPL 2024 to optimize ad inventory across CTV and mobile, attracting incremental capital for subsequent seasons.\u23f8Cases of Win-Win Structuring\u23f8Info Edge invested in Pocket Aces, bringing data insights to refine audience segmentation.\u00a0 The Sun TV and MX Player partnership enabled dubbed and subtitled content across multiple Indian languages, monetizing existing IP and ad pricing and improving CPMs by 30%. Dream11 and Disney Hotstar\u2019s collaboration during IPL 2024 linked gamified engagement with ad inventory performance, backed by automated dashboards.\u23f8For sustainable growth, incentives across the value chain must align. Investors should not seek short-term extraction but co-evolve with investees through earn-outs, IP co-ownership, and performance-linked reinvestments. In the T-Series\u2013Netflix partnership, renewal triggers were tied to viewership thresholds and soundtrack success, leading to mutual gains.\u23f8For investors eyeing India\u2019s booming media and entertainment market, the winning formula is clear: strategic partnerships that combine platform muscle with creative agility, underpinned by robust governance and real-time data sharing. This approach maximizes risk-adjusted returns and long-term growth.\u23f8Timing the Inflection Point\u23f8India\u2019s M&E market is projected to reach \u20b93.1 trillion by 2027 (~7% CAGR). OTT viewers stand at 601 million, connected-TV users at 129 million (87% YoY growth), and digital ad spend now contributes 46% of India\u2019s \u20b91-lakh-crore advertising market. Rising disposable incomes and the global appeal of Indian IP make this the perfect moment for capital infusion.\u23f8When platform advantages compound creative excellence, the result is attractive value creation. But to sustain it, partners must institutionalize governance, transparency, and shared metrics. India\u2019s M&E sector is not short of talent or technology; it is short of trust capital. Partnerships built on data, governance, and shared ethics will redefine value creation in this decade.\u23f8India\u2019s M&E industry is at a turning point, where true alph
33a comes from partnerships that blend investor infrastructure with creative ingenuity. Transparent metrics, shared dashboards, and aligned incentives are now essential for investors seeking lasting impact and superior returns.\u23f8Macro Environment\u23f8India\u2019s macro environment is highly supportive. GDP growth of 6.8% (FY 2024-25), 850 million smartphone users, 5G rollout in 500 cities, and the world\u2019s lowest data cost. Regulatory clarity has improved 100%. FDI is allowed in OTT and digital news, and the AVGC-XR sector has been recognized as a national growth engine. India exports over $1 billion annually in film, OTT, and music content, driven by diaspora and global OTT demand.\u23f8Challenges remain, such as piracy, fragmented regulation, and evolving censorship norms. Yet resilience is built in through diversification across language and medium, hybrid monetization (subscription + AVOD + brand integration), and AI-driven localization that cuts costs and expands market reach. The risk-adjusted return profile, therefore, remains favorable, especially for long-term investors.\u23f8The investment climate for India\u2019s M&E industry in 2025 is strategically ripe. Audience scale (601M OTT users) meets monetization depth (digital \u2248 46% of ad spend; 15% ad-CAGR outlook), while theatrical business normalizes and regional hits diversify risk. Platform consolidation is unlocking bundled economics, and gaming\u2019s 20% CAGR opens an adjacent growth curve. Investors who bring strategic patience and operational value will outpace those chasing quick returns. The real alpha lies in partnerships where investor platforms amplify creative innovation.\u23f8 ","metadata":{"author":"admin"},"pluginVersion":"5.7.1"};</script>
33<div class='trinityAudioPlaceholder' data-trinity-mount-date='2026-10-02 23:40:36'></div></td></tr></table><p><strong><em>M&amp;E in India is no longer a zero-sum game. Platform advantages and creative brilliance must co-evolve, underpinned by robust governance and transparent metrics. Only then can capital, content, and technology truly compound for mutual, sustainable gains. By Dr S Raghunath</em></strong></p><p>In India’s rapidly evolving media and entertainment (M&amp;E) landscape, success no longer depends on just creative brilliance or outstanding financial muscle. It depends on how platform power and creative excellence interlock and how investors’ strengths in distribution, ad-tech, and intellectual property (IP) compound the investee’s storytelling, cost discipline, and multilingual agility. When such partnerships are embedded in clean governance, transparent waterfalls, and shared dashboards, they transcend transactional funding. They create sustainable, data-driven ecosystems.</p><p>Investors today bring more than capital; they bring platform advantages. Distribution networks, connected TV (CTV) ecosystems, ad-tech analytics, and sports/IP rights serve as scalable levers that reduce risk and amplify reach. Meanwhile, investees such as the creators, studios, production houses, and digital platforms bring creative ingenuity, operational frugality, and audience intuition. The alchemy lies in combining these two asymmetries of strength.</p><p>Take the Reliance–Disney India joint venture. Reliance’s Viacom18 provided distribution muscle, a domestic ad network, and a broadband base of 50 million+ subscribers through Jio. Disney contributed deep IP sports rights, global OTT expertise, and storytelling franchises. The outcome was not a mere merger of media houses but a compounding of scale. Reliance’s ad-tech stack elevated monetization efficiency across Disney+ Hotstar, while Disney’s creative slate found guaranteed reach across India’s tier-2 and tier-3 geographies. Both sides had upsides. Disney offset the global subscriber slowdown. Reliance gained premium inventory and IP muscle.</p><p>In capital markets, &#8216;compounding&#8217; refers to exponential growth through reinvested returns. In the M&amp;
33E sector, it occurs when investor infrastructure accelerates the velocity of creative outputs, and creative IP, in turn, enhances the valuation of the platform. Consider Zee Studios’ regional expansion model. Investors funded a multilingual slate across Marathi, Telugu, and Punjabi, ensuring diversified cash flows. The creative teams leveraged those funds not for scale alone but for adaptive dubbing, regional casting, and data-driven genre testing. ROI was not&nbsp;linear. It accelerated because each success improved the predictive accuracy of the next.</p><p>In OTT, Amazon Prime Video India moved from acquisition-heavy to co-production models with Indian studios. The investor offered infrastructure.&nbsp; Global distribution, algorithmic promotion, and digital payment integration. The investees contributed local storytelling and cultural sensitivity. Transparent revenue-sharing dashboards and performance-linked renewals created trust.</p><p class="has-background" style="background-color:#eaeaea"><strong>India’s M&amp;E sector is primed for exponential growth, but sustainable returns now depend on more than just capital. Investors who offer platform advantages—distribution, analytics, and IP leverage—and institutionalize transparent governance are finding greater, compounding value alongside creative partners.</strong></p><p><strong>Governance: The Hidden Multiplier</strong></p><p>Governance quality has financial velocity. Clean contracts, transparent waterfalls of revenue, and rights documentation reduce frictional costs and creative disputes. The Sony–Zee merger collapse in 2024 underscores this: despite strategic synergies, failure to ensure leadership clarity and regulatory readiness eroded trust. In contrast, Balaji Telefilms’ partnership with Reliance Jio for ALTBalaji distribution was anchored on pre-agreed data access, performance-based payouts, and transparent subscriber attribution.</p><p>Modern M&amp;E partnerships thrive on shared analytics dashboards and live metrics on audience growth, churn, view-through rates, and revenue realization. These dashboards institutionalize transparency and depersonalize performance discussions. TVF (The Viral Fever) maintains a shared performance dashboard for its streaming partners, enabling agile creative pivots. In sports streaming, Disney Star and JioCinema used shared dashboards during IPL 2024 to optimize ad inventory across CTV and mobile, attracting incremental capital for subsequent seasons.</p><p><strong>Cases of Win-Win Structuring</strong></p><p>Info Edge invested in Pocket Aces, bringing data insights to refine audience segmentation.&nbsp; The Sun TV and MX Player partnership enabled dubbed and subtitled content across multiple Indian languages, monetizing existing IP and ad pricing and improving CPMs by 30%. Dream11 and Disney Hotstar’s collaboration during IPL 2024 linked gamified engagement with ad inventory performance, backed by automated dashboards.</p><p>For sustainable growth, incentives across the value chain must align. Investors should not seek short-term extraction but co-evolve with investees through earn-outs, IP co-ownership, and performance-linked reinvestments. In the T-Series–Netflix partnership, renewal triggers were tied to viewership thresholds and soundtrack success, leading to mutual gains.</p><p class="has-background" style="background-color:#eaeaea"><strong>For investors eyeing India’s booming media and entertainment market, the winning formula is clear: strategic partnerships that combine platform muscle with creative agility, underpinned by robust governance and real-time data sharing. This approach maximizes risk-adjusted returns and long-term growth.</strong></p><p><strong>Timing the Inflection Point</strong></p><p>India’s M&amp;E market is projected to reach ₹3.1 trillion by 2027 (~7% CAGR). OTT viewers stand at 601 million, connected-TV users at 129 million (87% YoY growth), and digital ad spend now contributes 46% of India’s ₹1-lakh-crore advertising market. Rising disposable incomes and the global appeal of Indian IP make this the perfect moment for capital infusion.</p><p>When platform advantages compound creative excellence, the result is attractive value creation. But to sustain it, partners must institutionalize governance, transparency, and shared metrics. India’s M&amp;E sector is not short of talent or technology; it is short of trust capital. Partnerships built on data, governance, and shared ethics will redefine value creation in this decade.</p><p class="has-background" style="background-color:#eaeaea"><strong>India’s M&amp;
33E industry is at a turning point, where true alpha comes from partnerships that blend investor infrastructure with creative ingenuity. Transparent metrics, shared dashboards, and aligned incentives are now essential for investors seeking lasting impact and superior returns.</strong></p><p><strong>Macro Environment</strong></p><p>India’s macro environment is highly supportive. GDP growth of 6.8% (FY 2024-25), 850 million smartphone users, 5G rollout in 500 cities, and the world’s lowest data cost. Regulatory clarity has improved 100%. FDI is allowed in OTT and digital news, and the AVGC-XR sector has been recognized as a national growth engine. India exports over $1 billion annually in film, OTT, and music content, driven by diaspora and global OTT demand.</p><p>Challenges remain, such as piracy, fragmented regulation, and evolving censorship norms. Yet resilience is built in through diversification across language and medium, hybrid monetization (subscription + AVOD + brand integration), and AI-driven localization that cuts costs and expands market reach. The risk-adjusted return profile, therefore, remains favorable, especially for long-term investors.</p><p>The investment climate for India’s M&amp;E industry in 2025 is strategically ripe. Audience scale (601M OTT users) meets monetization depth (digital ≈ 46% of ad spend; 15% ad-CAGR outlook), while theatrical business normalizes and regional hits diversify risk. Platform consolidation is unlocking bundled economics, and gaming’s 20% CAGR opens an adjacent growth curve. Investors who bring strategic patience and operational value will outpace those chasing quick returns. The real alpha lies in partnerships where investor platforms amplify creative innovation.</p><p></p><div class="clearfix"></div><div class="comment_div"><div id="respond" class="comment-respond"><h3 id="reply-title" class="comment-reply-title">Write a Reply or Comment <small><a rel="nofollow" id="cancel-comment-reply-link" href="/medias/all-about-indias-new-me-playbook/#respond" style="display:none;">Cancel reply</a></small></h3><form action="https://pickle.co.in/wp-comments-post.php" method="post" id="commentform" class="comment-form"><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> <span class="required-field-message">Required fields are marked <span class="required">*</span></span></p><p class="comment-form-comment"><label for="comment">Comment <span class="required">*</span></label><textarea id="comment" name="comment" cols="45" rows="8" maxlength="65525" required="required"></textarea></p><p class="comment-form-author"><label for="author">Name <span class="required">*</span></label> <input id="author" name="author" type="text" value="" size="30" maxlength="245" autocomplete="name" required="required" /></p><p class="comment-form-email"><label for="email">Email <span class="required">*</span></label> <input id="email" name="email" type="text" value="" size="30" maxlength="100" aria-describedby="email-notes" autocomplete="email" required="required" /></p><p class="comment-form-url"><label for="url">Website</label> <input id="url" name="url" type="text" value="" size="30" maxlength="200" autocomplete="url" /></p><p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /> <label for="wp-comment-cookies-consent">Save my name, email, and website in this browser for the next time I comment.</label></p><p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Submit Comment" /> <input type='hidden' name='comment_post_ID' value='16942' id='comment_post_ID' />
34<input type='hidden' name='comment_parent' id='comment_parent' value='0' /></p></form></div></div></div><div class="col-md-3 col-xs-12"><p class="f_heading1 top_m">Highlights</p><hr>
35<br>
36<a href="https://pickle.co.in/film/make-at-least-10-co-productions-in-a-year/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
37<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2020/09/kalyani-696x464-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Make at least Ten co-productions in a year" decoding="async" srcset="https://pickle.co.in/wp-content/uploads/2020/09/kalyani-696x464-1.jpg 696w, https://pickle.co.in/wp-content/uploads/2020/09/kalyani-696x464-1-300x200.jpg 300w" sizes="(max-width: 696px) 100v
37w, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Make at least Ten co-productions in a year</p></div></div>
38</a>
39<a href="https://pickle.co.in/toronto-international-film-festival-2022/tiff-reveals-plans-for-industry-conference-resumption-of-operations/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
40<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/08/geoff.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="TIFF Reveals Plans for Industry Conference" decoding="async" srcset="https://pickle.co.in/wp-content/uploads/2022/08/geoff.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/08/geoff-300x200.jpg 300w" sizes="(max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">TIFF Reveals Plans for Industry Conference</p></div></div>
41</a>
42<a href="https://pickle.co.in/toronto-international-film-festival-2022/films-by-shekhar-kapur-and-shubham-yogi-selected-for-toronto-gala/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
43<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/08/toronto-gala.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Films by  Shekhar Kapur and Shubham Yogi Selected for Toronto Gala " decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/08/toronto-gala.png 696w, https://pickle.co.in/wp-content/uploads/2022/08/toronto-gala-300x200.png 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Films by  Shekhar Kapur and Shubham Yogi Selected for Toronto Gala </p></div></div>
44</a>
45<a href="https://pickle.co.in/cannes-film-festival/a-selection-to-die-for/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
46<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/05/selection.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="A Selection to Die for" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/05/selection.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/05/selection-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">A Selection to Die for</p></div></div>
47</a>
48<a href="https://pickle.co.in/cannes-film-festival/le-musk-a-brave-new-frontier-in-cinema/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
49<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/05/lemusk.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Le Musk: A Brave New Frontier in Cinema" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/05/lemusk.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/05/lemusk-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Le Musk: A Brave New Frontier in Cinema</p></div></div>
50</a>
51<a href="https://pickle.co.in/medias/the-path-finder-jyoti-deshpande-2/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
52<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/05/Jyoti-Deshpande.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="The Path finder: Jyoti Deshpande" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/05/Jyoti-Deshpande.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/05/Jyoti-Deshpande-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">The Path finder: Jyoti Deshpande</p></div></div>
53</a>
54<a href="https://pickle.co.in/animations/toonz-to-honour-aabid-biren-at-animation-masters-summit/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
55<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/05/Aabid-Surti-and-Biren-Ghose.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Toonz to Honour Aabid Surti, Biren Ghose at Animation Masters Summit" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/05/Aabid-Surti-and-Biren-Ghose.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/05/Aabid-Surti-and-Biren-Ghose-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100v
55w, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Toonz to Honour Aabid Surti, Biren Ghose at Animation Masters Summit</p></div></div>
56</a>
57<a href="https://pickle.co.in/indiacannes/india-is-the-country-of-honour-at-cannes/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
58<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/05/[email protected]" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="India is the Country of Honour at Cannes" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/05/[email protected] 696w, https://pickle.co.in/wp-content/uploads/2022/05/[email protected] 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">India is the Country of Honour at Cannes</p></div></div>
59</a>
60<a href="https://pickle.co.in/animations/ravindra-velhal-driving-media-transformation/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
61<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/04/3.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="RAVINDRA VELHAL: DRIVING MEDIA TRANSFORMATION" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/04/3.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/04/3-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">RAVINDRA VELHAL: DRIVING MEDIA TRANSFORMATION</p></div></div>
62</a>
63<a href="https://pickle.co.in/business/the-path-finder-jyoti-deshpande/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
64<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/03/jyothi.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="THE PATH FINDER: JYOTI DESHPANDE" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/03/jyothi.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/03/jyothi-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">THE PATH FINDER: JYOTI DESHPANDE</p></div></div>
65</a>
66<a href="https://pickle.co.in/film/into-the-world-of-rrr/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
67<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/03/RRR-MAIN.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="INTO THE WORLD OF RRR" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/03/RRR-MAIN.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/03/RRR-MAIN-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">INTO THE WORLD OF RRR</p></div></div>
68</a>
69<a href="https://pickle.co.in/animations/powerkids-appoints-manoj-mishra-as-ceo/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
70<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/03/manoj.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Powerkids Appoints Manoj Mishra as CEO" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/03/manoj.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/03/manoj-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Powerkids Appoints Manoj Mishra as CEO</p></div></div>
71</a>
72<a href="https://pickle.co.in/animations/toonz-join-tunche-films-to-co-produce-spanish-peruvian-animation-feature-kayara/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
73<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/03/kayara.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Toonz Join Tunche Films to Co-Produce Spanish-Peruvian Animation Feature Kayara" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/03/kayara.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/03/kayara-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100v
73w, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Toonz Join Tunche Films to Co-Produce Spanish-Peruvian Animation Feature Kayara</p></div></div>
74</a>
75<a href="https://pickle.co.in/film/national-museum-of-indian-cinema-hosts-vintage-vehicles/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
76<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/03/9.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="National Museum of Indian Cinema Hosts Vintage Vehicles" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/03/9.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/03/9-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">National Museum of Indian Cinema Hosts Vintage Vehicles</p></div></div>
77</a>
78<a href="https://pickle.co.in/film/ib-secretary-promises-govts-support-to-film-industry/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
79<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/03/8.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="I&#038;B Secretary promises Govt&#8217;s Support to Film industry" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/03/8.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/03/8-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">I&#038;B Secretary promises Govt&#8217;s Support to Film industry</p></div></div>
80</a>
81<a href="https://pickle.co.in/cannes-film-festival/tom-cruises-top-gun-maverick-to-blaze-at-cannes/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
82<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/03/5.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Tom Cruise&#8217;s &#8216;Top Gun: Maverick&#8217; to Blaze at Cannes" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/03/5.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/03/5-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Tom Cruise&#8217;s &#8216;Top Gun: Maverick&#8217; to Blaze at Cannes</p></div></div>
83</a>
84<a href="https://pickle.co.in/annecy-mifa/illuminations-minions-the-rise-of-gru-is-the-annecy-festival-opener/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
85<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/03/1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Illumination’s Minions: The Rise of Gru is the Annecy Festival Opener" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/03/1.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/03/1-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Illumination’s Minions: The Rise of Gru is the Annecy Festival Opener</p></div></div>
86</a>
87<a href="https://pickle.co.in/locales/now-shoot-at-sight-in-india/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
88<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/02/ffo.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Now, Shoot at Sight in India!" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/02/ffo.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/02/ffo-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Now, Shoot at Sight in India!</p></div></div>
89</a>
90<a href="https://pickle.co.in/music/lata-mangeshkar-indias-singing-goddess/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
91<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/02/lata.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Lata Mangeshkar, India&#8217;s Singing Goddess" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/02/lata.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/02/lata-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100v
91w, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Lata Mangeshkar, India&#8217;s Singing Goddess</p></div></div>
92</a>
93<a href="https://pickle.co.in/animations/quantum-image-making-has-arrived/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
94<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/02/biren.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Quantum Image Making Has Arrived" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/02/biren.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/02/biren-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Quantum Image Making Has Arrived</p></div></div>
95</a>
96<a href="https://pickle.co.in/film/indian-films-to-look-out-for-in-2022/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
97<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/02/top-indian-films.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Indian Films To Look Out For In 2022" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/02/top-indian-films.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/02/top-indian-films-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Indian Films To Look Out For In 2022</p></div></div>
98</a>
99<a href="https://pickle.co.in/film/2022-centenary-of-indian-cinema-legends/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
100<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/02/cinema-legends.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="2022: Centenary of Indian  Cinema Legends" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/02/cinema-legends.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/02/cinema-legends-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">2022: Centenary of Indian  Cinema Legends</p></div></div>
101</a>
102<a href="https://pickle.co.in/music/singing-legend-lata-mangeshkar-nightangale-of-india-dies-at-92/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
103<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/02/1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Singing Legend Lata Mangeshkar, Nightangale of India, Dies at 92" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/02/1.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/02/1-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Singing Legend Lata Mangeshkar, Nightangale of India, Dies at 92</p></div></div>
104</a>
105<a href="https://pickle.co.in/ott/bhushan-kumars-t-series-ventures-into-ott-content-creation-space/"><div class="row bottom_space"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-4 post_contain">
106<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/02/bhushan-kumar.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Bhushan Kumar&#8217;s T-Series Ventures Into OTT Content Creation Space" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/02/bhushan-kumar.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/02/bhushan-kumar-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100vw, 696px" /></div><div class="col-lg-8 col-md-8 col-sm-8 col-xs-8"><p class="f_pop_post1">Bhushan Kumar&#8217;s T-Series Ventures Into OTT Content Creation Space</p></div></div>
107</a></div><div class="clearfix"></div><div class="clearfix"></div></div></div></div><footer role="contentinfo"><div class="container-fluid footerbg"><div class="row"><div class="col-lg-4 col-md-4 col-sm-4 pd_wrap f_border"><p class="f_heading">Company</p><hr>
108<br>
109<a href="http://pickle.co.in/about-us/"><p class="f_text f_pd">About Us</p></a>
110<a href="http://pickle.co.in/contact-us/"><p class="f_text f_pd">Contact Us</p></a><p class="f_heading">Connect With Us</p><hr>
111<br>
112<a href="https://www.facebook.com/Pickle-Media-176713459094720/" target="_blank" rel="noopener noreferrer">
113<img src="https://pickle.co.in/wp-content/themes/pickle/assets/img/fb_icon.png" class="f_social" alt="Facebook">
114</a>
115<a href="https://twitter.com/picklemag" target="_blank" rel="noopener noreferrer">
116<img src="https://pickle.co.in/wp-content/themes/pickle/assets/img/twitter_icon.png" class="f_social" alt="Twitter">
117</a>
118<a href="https://www.instagram.com/picklemag/?hl=en" target="_blank" rel="noopener noreferrer">
119<img src="https://pickle.co.in/wp-content/themes/pickle/assets/img/instagram_icon.png" class="f_social" alt="Instagram">
120</a>
121<a href="https://www.youtube.com/channel/UCyzeIVweTtHC364LhUFTWkg" target="_blank" rel="noopener noreferrer">
122<img src="https://pickle.co.in/wp-content/themes/pickle/assets/img/youtube_icon.png" class="f_social" alt="Youtube">
123</a>
124<a href="https://www.linkedin.com/in/pickle-mag-28737b36/" target="_blank" rel="noopener noreferrer">
125<img src="https://pickle.co.in/wp-content/themes/pickle/assets/img/linkedin_icon.png" class="f_social" alt="Linkedin">
126</a></div><div class="col-lg-4 col-md-4 col-sm-4 f_border"><p class="f_heading">Popular Posts</p><hr>
127<br>
128<a href="https://pickle.co.in/locales/discover-indias-breath-taking-shooting-locales/"><div class="row zoom"><div class="col-4 post_contain">
129<img width="696" height="464" src="https://pickle.co.in/wp-content/uploads/2022/05/breath-taking-locales.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="DISCOVER INDIA’S BREATH-TAKING SHOOTING LOCALES" decoding="async" loading="lazy" srcset="https://pickle.co.in/wp-content/uploads/2022/05/breath-taking-locales.jpg 696w, https://pickle.co.in/wp-content/uploads/2022/05/breath-taking-locales-300x200.jpg 300w" sizes="auto, (max-width: 696px) 100v
129w, 696px" /></div><div class="col-8"><p class="f_pop_post">DISCOVER INDIA’S BREATH-TAKING SHOOTING LOCALES</p><p class="f_pop_post_date">May 18, 2022</p></div></div>
130</a></div><div class="col-lg-4 col-md-4 col-sm-4 f_marg"><p class="f_heading">Quick Links</p><hr>
131<br><p class="f_text"><a class="linkwrap" href="http://pickle.co.in/home/news/">News</a></p><p class="f_text"><a class="linkwrap" href="http://pickle.co.in/films/">Films</a></p><p class="f_text"><a class="linkwrap" href="http://pickle.co.in/tv/">TV</a></p><p class="f_text"><a class="linkwrap" href="http://pickle.co.in/animation/">Animation</a></p><p class="f_text"><a class="linkwrap" href="http://pickle.co.in/digital/">Digital</a></p><p class="f_text"><a class="linkwrap" href="http://pickle.co.in/events/">Events</a></p></div></div></div></footer> 
131<script type="speculationrules">{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/pickle\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}</script>
131 <style id="blockslider-inline-styles"></style>
131<script data-optimized="1" src="data:text/javascript;base64,ZG9jdW1lbnQuYWRkRXZlbnRMaXN0ZW5lcigiRE9NQ29udGVudExvYWRlZCIsZnVuY3Rpb24oKXtsZXQgZGl2Yz1kb2N1bWVudC5xdWVyeVNlbGVjdG9yQWxsKCdkaXZbc3R5bGVdJyk7Zm9yKGxldCBpPTAsbGVuPWRpdmMubGVuZ3RoO2k8bGVuO2krKyl7bGV0IGFjdGRpc3BsYXk9d2luZG93LmdldENvbXB1dGVkU3R5bGUoZGl2Y1tpXSxudWxsKS5kaXNwbGF5O2xldCBhY3RjbGVhcj13aW5kb3cuZ2V0Q29tcHV0ZWRTdHlsZShkaXZjW2ldLG51bGwpLmNsZWFyO2lmKGFjdGRpc3BsYXk9PSdibG9jaycmJmFjdGNsZWFyPT0nYm90aCcpe2RpdmNbaV0ucmVtb3ZlKCl9fX0p" defer></script>
131<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/06c692bcaf4af3ba725e75825113ec76.js?ver=e66f4" id="comment-reply-js" data-wp-strategy="async" defer data-deferred="1"></script>
131 
131<script type="module"  src="https://pickle.co.in/wp-content/plugins/all-in-one-seo-pack/dist/Lite/assets/table-of-contents.95d0dfce.js?ver=4.9.0" id="aioseo/js/src/vue/standalone/blocks/table-of-contents/frontend.js-js"></script>
131 
131<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/21502f84ddc24e25e8a56363586b341a.js?ver=90e1c" id="wp-hooks-js" defer data-deferred="1"></script>
131 
131<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/cee9c0070f7748072d3d7d67b127c81f.js?ver=0a5d8" id="wp-i18n-js" defer data-deferred="1"></script>
131 
131<script data-optimized="1"  id="wp-i18n-js-after" src="data:text/javascript;base64,d3AuaTE4bi5zZXRMb2NhbGVEYXRhKHsndGV4dCBkaXJlY3Rpb25cdTAwMDRsdHInOlsnbHRyJ119KTt3cC5pMThuLnNldExvY2FsZURhdGEoeyd0ZXh0IGRpcmVjdGlvblx1MDAwNGx0cic6WydsdHInXX0p" defer></script>
131 
131<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/d34296f01a045eed72ba6da2d71b80c5.js?ver=f7dd8" id="swv-js" defer data-deferred="1"></script>
131 
131<script data-optimized="1"  id="contact-form-7-js-before" src="data:text/javascript;base64,dmFyIHdwY2Y3PXsiYXBpIjp7InJvb3QiOiJodHRwczpcL1wvcGlja2xlLmNvLmluXC93cC1qc29uXC8iLCJuYW1lc3BhY2UiOiJjb250YWN0LWZvcm0tN1wvdjEifSwiY2FjaGVkIjoxfQ==" defer></script>
131 
131<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/2c55122646955b8c346a226031146079.js?ver=8cd89" id="contact-form-7-js" defer data-deferred="1"></script>
131 
131<script data-optimized="1" type="text/javascript" id="email-subscribers-js-extra" src="data:text/javascript;base64,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" defer></script>
131 
131<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/3b1db1996574ed9dea04987cff7cb203.js?ver=beb85" id="email-subscribers-js" defer data-deferred="1"></script>
131 
131<script data-optimized="1" type="text/javascript" id="wordlift-js-extra" src="data:text/javascript;base64,dmFyIHdsU2V0dGluZ3M9eyJhamF4VXJsIjoiaHR0cHM6XC9cL3BpY2tsZS5jby5pblwvd3AtYWRtaW5cL2FkbWluLWFqYXgucGhwIiwiYXBpVXJsIjoiaHR0cHM6XC9cL3BpY2tsZS5jby5pblwvd2wtYXBpXC8iLCJqc29ubGRfdXJsIjoiaHR0cHM6XC9cL3BpY2tsZS5jby5pblwvd3AtanNvblwvd29yZGxpZnRcL3YxXC9qc29ubGRcLyIsInBvc3RJZCI6IjE2OTQyIiwianNvbmxkX2VuYWJsZWQiOiIifQ==" defer></script>
131 
131<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/27e8163ecf88fdb631040fbdd3a6c5f3.js?ver=d7316" id="wordlift-js" defer data-deferred="1"></script>
131 
131<script data-optimized="1" type="text/javascript" id="wordlift-cloud-js-extra" src="data:text/javascript;base64,dmFyIF93bENsb3VkU2V0dGluZ3M9eyJzZWxlY3RvciI6ImEud2wtZW50aXR5LXBhZ2UtbGluayIsInVybCI6Imh0dHBzOlwvXC9waWNrbGUuY28uaW5cL3dwLWpzb25cL3dvcmRsaWZ0XC92MVwvanNvbmxkIn0=" defer></script>
131 
131<script data-optimized="1"  defer="defer" src="https://pickle.co.in/wp-content/litespeed/js/34a38af77189162b19ba3d2cc976c4db.js?ver=7599b" id="wordlift-cloud-js"></script>
131 
131<script data-optimized="1" type="text/javascript" id="newsletter-js-extra" src="data:text/javascript;base64,dmFyIG5ld3NsZXR0ZXJfZGF0YT17ImFjdGlvbl91cmwiOiJodHRwczpcL1wvcGlja2xlLmNvLmluXC93cC1hZG1pblwvYWRtaW4tYWpheC5waHAifQ==" defer></script>
131 
131<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/4c9c0545523bd1386383fa0e065c6f7f.js?ver=c3fe2" id="newsletter-js" defer data-deferred="1"></script>
131 
131<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/c660b8a0f44ed7212dcaabc48045a1e5.js?ver=d846e" id="__ytprefsfitvids__-js" defer data-deferred="1"></script>
131 
131<script data-optimized="1"  src="https://pickle.co.in/wp-content/litespeed/js/1f7d7f7dfab9a64bf7fd6873d146805e.js?ver=52e6a" id="the_content-hook-script-js" defer data-deferred="1"></script>
131 
131<script nitro-exclude data-wpfc-render='false' data-cfasync='false' data-no-optimize='1' data-no-defer='1' data-no-minify='1' data-trinity-mount-date='2026-10-02 23:40:36'  src="https://trinitymedia.ai/player/trinity/e5cfa272f3fe6b685e7e1f530048e20c/?postHashV2=75e592ee2f283308ccd2b58146b752919e620e04&amp;language=en-US&amp;voiceGender=f&amp;pageURL=https%3A%2F%2Fpickle.co.in%2Fmedias%2Fall-about-indias-new-me-playbook%2F&amp;postConfig&amp;ver=6.8.10" id="trinity-player-js"></script>
131 </body>
132 
132<script data-optimized="1" type="text/javascript" src="https://pickle.co.in/wp-content/litespeed/js/c6d2e6644832516f106a4fdae93122be.js?ver=122be" defer data-deferred="1"></script>
132 
132<script data-optimized="1" type="text/javascript" src="https://pickle.co.in/wp-content/litespeed/js/4686bc31845e6cceb149e1462c955355.js?ver=55355" defer data-deferred="1"></script>
132 
132<script data-optimized="1" type="text/javascript" src="https://pickle.co.in/wp-content/litespeed/js/47efcc74ce8febca7d8f2657280090a8.js?ver=090a8" defer data-deferred="1"></script>
132 
132<script data-optimized="1" type="text/javascript" src="https://pickle.co.in/wp-content/litespeed/js/82ce08f9581d2c16d92db2c1466b8bc1.js?ver=b8bc1" defer data-deferred="1"></script>
132 
132<script data-optimized="1" type="text/javascript" src="https://pickle.co.in/wp-content/litespeed/js/b6169bc191b6a8ffe5bd86a61192aba3.js?ver=2aba3" defer data-deferred="1"></script>
132 </html><style>figure img{height:auto!important}</style>
133<!-- Page optimized by LiteSpeed Cache @2026-10-02 23:40:36 -->
134
135<!-- Page cached by LiteSpeed Cache 7.8.1 on 2026-10-02 23:40:36 -->

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.