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1<link rel="preload" href="https://static.cloudflareinsights.com/beacon.min.js" as="script"/><meta name="next-size-adjust" content=""/><title>Portfolio | Jeremy Bird Design</title><meta name="description" content="A 2Ã3 grid of outcome-driven case studies from Jeremy Bird's UX leadership work at Target, Home Depot, ArbiterSports, Xometry, and more."/><meta name="author" content="Jeremy Bird"/><meta name="keywords" content="UX Director,Principal UX Designer,UX Design,User Research,Design Leadership,DesignOps,Enterprise UX,B2B Design"/><meta name="creator" content="Jeremy Bird"/><meta name="robots" content="index, follow"/><meta property="og:title" content="Jeremy Bird â UX Director & Principal Designer"/><meta property="og:description" content="Products used by 517M+ users generating $2.7B in revenue. Specializing in enterprise and B2B software."/><meta property="og:url" content="https://jeremybird.design"/><meta property="og:site_name" content="Jeremy Bird Design"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://jeremybird.design/opengraph-image.png?opengraph-image.2-otdinrz6nuu.png"/><meta property="og:image:type" content="image/png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Jeremy Bird â UX Director & Principal Designer"/><meta name="twitter:description" content="Products used by 517M+ users generating $2.7B in revenue."/><meta name="twitter:image" content="https://jeremybird.design/opengraph-image.png?opengraph-image.2-otdinrz6nuu.png"/><meta name="twitter:image:type" content="image/png"/><meta name="twitter:image:width" content="1200"/><meta name="twitter:image:height" content="630"/><link rel="icon" href="/favicon.ico?favicon.2vob68tjqpejf.ico" sizes="256x256" type="image/x-icon"/>
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1<main id="main-content" class="flex-1"><section class="bg-surface py-20 sm:py-28"><div class="mx-auto w-full px-6 sm:px-8 lg:px-12 max-w-[1600px]"><div class="mb-16"><div class="transition-all duration-700 ease-out opacity-0 translate-y-8" style="transition-delay:0ms"><p class="typography-title-medium-700 mb-1 uppercase text-text-tertiary">Portfolio</p></div><div class="transition-all duration-700 ease-out opacity-0 translate-y-8" style="transition-delay:175ms"><h1 class="typography-display-medium-600 bg-marine-blue-gradient bg-clip-text text-transparent w-fit">Outcome-driven case studies.</h1></div><div class="transition-all duration-700 ease-out opacity-0 translate-y-8" style="transition-delay:350ms"><p class="typography-title-large-400 mt-4 text-text-secondary">Every engagement tells a story of business impact through design. Browse the work.</p></div></div></div></section><div class="bg-surface-section"><section class="pb-20 sm:pb-28"><div class="mx-auto w-full px-6 sm:px-8 lg:px-12 max-w-[1600px]"><div class="grid grid-cols-1 gap-8 pt-16 md:grid-cols-2"><div class="transition-all duration-700 ease-out opacity-0 translate-y-8 h-full" style="transition-delay:175ms"><a class="@container group flex flex-col overflow-hidden rounded-3xl bg-surface shadow-[2px_4px_12px_0_rgba(0,0,0,0.08)] transition-all duration-[var(--motion-duration-moderate-240)] ease-[var(--motion-easing-expressive-standard)] hover:scale-[1.02] hover:shadow-[2px_8px_24px_0_rgba(0,0,0,0.14)] h-full min-h-[560px] sm:min-h-[626px] w-full max-w-none sm:w-full" href="/case-study/xometry-design-ops"><div class="relative overflow-hidden h-[240px] sm:h-[280px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/images/case-studies/xometry-design-ops.png"/></div><div class="flex flex-col flex-1"><div class="flex flex-col flex-1 min-w-0 px-7 pt-5 pb-6 sm:px-8 sm:pt-6 sm:pb-7"><div class="flex items-center justify-between gap-2"><div class="flex items-center gap-2"><span class="inline-flex items-center rounded-full px-3 py-1 text-xs text-white font-bold" style="background-color:#1861E0">Xometry</span></div><span class="text-xs font-semibold uppercase tracking-wider text-text-tertiary">Management</span></div><h3 class="typography-headline-medium-600 mt-3 text-primary">Maturing design operations to evolve both throughput & quality</h3><p class="typography-body-large-400 mt-3 text-primary">Built a capacity planning framework, migrated UX workflows to Jira, and redesigned critiques to shift feedback from subjective opinions to outcome-aligned conversations.</p></div><div class="mt-auto grid grid-cols-2 gap-x-6 gap-y-6 px-7 pb-7 @[720px]:grid-cols-4 sm:gap-x-12 sm:px-8 sm:pb-8"><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#1861E0">98%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Quarterly Commitments Delivered</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#1861E0">80%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Unplanned Work Reduction</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#1861E0">25%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Throughput Lift</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#1861E0">35%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Onboarding Reduction</span></div></div></div></a></div><div class="transition-all duration-700 ease-out opacity-0 translate-y-8 h-full" style="transition-delay:325ms"><article class="flex flex-col overflow-hidden rounded-3xl bg-surface shadow-[2px_4px_12px_0_rgba(0,0,0,0.08)] h-full min-h-[560px] sm:min-h-[626px] w-full max-w-none sm:w-full"><div class="flex flex-col px-7 pt-7 pb-3 sm:px-8 sm:pt-8 sm:pb-4"><div class="flex items-center justify-between gap-2"><span class="inline-flex items-center rounded-full px-3 py-1 text-xs bg-gray-5 text-text-secondary font-bold">Confidential</span><span class="text-xs font-semibold uppercase tracking-wider text-text-tertiary">PASSWORD PROTECTED</span></div>
1<h3 class="typography-headline-small-600 mt-3 min-h-[60px] text-primary">Fortune 25 confidential service design case study</h3><p class="typography-body-medium-400 mt-3 min-h-[84px] text-primary">Service design and Journey Management at enterprise scale. Full case study available with password.</p></div><div aria-hidden="true" class="relative flex-1 overflow-hidden bg-gray-6"><div class="absolute inset-0 [filter:blur(10px)] opacity-70"><div class="absolute left-[8%] right-[8%] top-[14%] h-[8%] rounded bg-gray-4"></div><div class="absolute left-[8%] right-[40%] top-[28%] h-[6%] rounded bg-gray-5"></div><div class="absolute left-[12%] right-[8%] top-[42%] h-[6%] rounded bg-gray-4"></div><div class="absolute left-[8%] right-[50%] top-[56%] h-[6%] rounded bg-gray-5"></div><div class="absolute left-[8%] right-[20%] top-[70%] h-[6%] rounded bg-gray-4"></div><div class="absolute left-[20%] right-[8%] top-[84%] h-[6%] rounded bg-gray-5"></div></div><div class="absolute inset-0 flex items-center justify-center"><div class="flex h-14 w-14 items-center justify-center rounded-full bg-surface/95 shadow-[2px_4px_12px_0_rgba(0,0,0,0.12)]"><svg width="22" height="22" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" class="text-text-secondary"><path d="M18 8h-1V6c0-2.76-2.24-5-5-5S7 3.24 7 6v2H6c-1.1 0-2 .9-2 2v10c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V10c0-1.1-.9-2-2-2Zm-6 9c-1.1 0-2-.9-2-2s.9-2 2-2 2 .9 2 2-.9 2-2 2Zm3.1-9H8.9V6c0-1.71 1.39-3.1 3.1-3.1s3.1 1.39 3.1 3.1v2Z"></path></svg></div></div></div><div class="mx-7 mb-7 flex gap-3 border-t border-border-light pt-4 sm:mx-8 sm:mb-8"><button class="inline-flex items-center justify-center gap-2 rounded-full font-semibold transition-all duration-[var(--motion-duration-moderate-240)] ease-[var(--motion-easing-linear)] hover:scale-[1.03] hover:shadow-[var(--shadow-card)] active:scale-[0.97] active:duration-100 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-interactive disabled:opacity-50 disabled:pointer-events-none btn-shine bg-primary text-white hover:bg-surface-primary-hover active:bg-surface-primary-active h-9 px-4 text-sm flex-1" type="button">Enter password</button><a class="inline-flex items-center justify-center 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type="button" class="absolute right-5 top-5 flex h-8 w-8 items-center justify-center rounded-full text-text-tertiary hover:bg-gray-6 hover:text-text-secondary transition-colors" aria-label="Close"><svg width="18" height="18" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true"><path d="M19 6.41 17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12Z"></path></svg></button><div class="flex flex-col gap-1 pr-10"><h2 class="typography-title-large-600">Enter password</h2><p class="typography-body-small-400 text-text-secondary">This case study is password protected.</p></div><div class="flex flex-col gap-2"><div class="relative"><input type="password" placeholder="Password" autoComplete="current-password" class="w-full border bg-surface text-primary h-[var(--input-height)] rounded-[var(--input-radius)] px-[var(--input-padding-x)] pr-11 text-[length:var(--font-size-16)] outline-none transition-colors duration-150 placeholder:text-text-tertiary 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disabled:pointer-events-none btn-shine bg-primary text-white hover:bg-surface-primary-hover active:bg-surface-primary-active h-11 px-6 text-sm w-full rounded-[var(--input-radius)]" type="submit">Access content</button></div></form></dialog></div><div class="transition-all duration-700 ease-out opacity-0 translate-y-8 h-full" style="transition-delay:475ms"><a class="@container group flex flex-col overflow-hidden rounded-3xl bg-surface shadow-[2px_4px_12px_0_rgba(0,0,0,0.08)] transition-all duration-[var(--motion-duration-moderate-240)] ease-[var(--motion-easing-expressive-standard)] hover:scale-[1.02] hover:shadow-[2px_8px_24px_0_rgba(0,0,0,0.14)] h-full min-h-[560px] sm:min-h-[626px] w-full max-w-none sm:w-full" href="/case-study/target-data-discovery"><div class="relative overflow-hidden h-[240px] sm:h-[280px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover object-left" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/images/case-studies/target-data-discovery.png"/></div><div class="flex flex-col flex-1"><div class="flex flex-col flex-1 min-w-0 px-7 pt-5 pb-6 sm:px-8 sm:pt-6 sm:pb-7"><div class="flex items-center justify-between gap-2"><div class="flex items-center gap-2"><span class="inline-flex items-center rounded-full px-3 py-1 text-xs text-white font-bold" style="background-color:#CC0000">Target</span></div><span class="text-xs font-semibold uppercase tracking-wider text-text-tertiary">Management</span></div><h3 class="typography-headline-medium-600 mt-3 text-primary">Driving a data platform roadmap pivot to grow adoption</h3><p class="typography-body-large-400 mt-3 text-primary">Drove a roadmap pivot from creation to discovery, coached a struggling designer into a team lead, aligned 3 teams, and unlocked $27M in annual cost savings.</p></div><div class="mt-auto grid grid-cols-2 gap-x-6 gap-y-6 px-7 pb-7 @[720px]:grid-cols-4 sm:gap-x-12 sm:px-8 sm:pb-8"><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#CC0000">$27M</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Annual Cost Savings</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#CC0000">175%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Onboarding Improvement</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#CC0000">530%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Time-to-Insight Reduction</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#CC0000">300%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Of Exposure Hours Goal</span></div></div></div></a></div><div class="transition-all duration-700 ease-out opacity-0 translate-y-8 h-full" style="transition-delay:625ms"><a class="@container group flex flex-col overflow-hidden rounded-3xl bg-surface shadow-[2px_4px_12px_0_rgba(0,0,0,0.08)] transition-all duration-[var(--motion-duration-moderate-240)] ease-[var(--motion-easing-expressive-standard)] hover:scale-[1.02] hover:shadow-[2px_8px_24px_0_rgba(0,0,0,0.14)] h-full min-h-[560px] sm:min-h-[626px] w-full max-w-none sm:w-full" href="/case-study/target-ab-testing"><div class="relative overflow-hidden h-[240px] sm:h-[280px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover origin-top scale-110" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/images/case-studies/target-ab-testing.png"/></div><div class="flex flex-col flex-1"><div class="flex flex-col flex-1 min-w-0 px-7 pt-5 pb-6 sm:px-8 sm:pt-6 sm:pb-7"><div class="flex items-center justify-between gap-2"><div class="flex items-center gap-2"><span class="inline-flex items-center rounded-full px-3 py-1 text-xs text-white font-bold" style="background-color:#CC0000">Target</span></div><span class="text-xs font-semibold uppercase tracking-wider text-text-tertiary">Player / Coach</span></div><h3 class="typography-headline-medium-600 mt-3 text-primary">Accelerating billion-dollar decisions by 76%</h3><p class="typography-body-large-400 mt-3 text-primary">Restarted a stalled redesign â realigned the team, rebuilt the hiring process, and shipped a wizard that took test creation out of expert-only mode.</p></div><div class="mt-auto grid grid-cols-2 gap-x-6 gap-y-6 px-7 pb-7 @[720px]:grid-cols-4 sm:gap-x-12 sm:px-8 sm:pb-8"><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#CC0000">56%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Reduction in 2Test Creation Time</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#CC0000">3X</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Faster Design 3Hiring</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#CC0000">76%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">faster time to 4$B decisions</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#CC0000">$32M</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">increase in 5revenue</span></div></div></div></a></div><div class="h-full"><a class="@container group flex flex-col overflow-hidden rounded-3xl bg-surface shadow-[2px_4px_12px_0_rgba(0,0,0,0.08)] transition-all duration-[var(--motion-duration-moderate-240)] ease-[var(--motion-easing-expressive-standard)] hover:scale-[1.02] hover:shadow-[2px_8px_24px_0_rgba(0,0,0,0.14)] h-full min-h-[560px] sm:min-h-[626px] w-full max-w-none sm:w-full" href="/case-study/arbiter-sports-eligibility"><div class="relative overflow-hidden h-[240px] sm:h-[280px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover origin-top scale-125" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/images/case-studies/arbiter-sports-eligibility.png"/></div><div class="flex flex-col flex-1"><div class="flex flex-col flex-1 min-w-0 px-7 pt-5 pb-6 sm:px-8 sm:pt-6 sm:pb-7"><div class="flex items-center justify-between gap-2"><div class="flex items-center gap-2"><span class="inline-flex items-center rounded-full px-3 py-1 text-xs text-white font-bold" style="background-color:#32ADE6">ArbiterSports</span></div><span class="text-xs font-semibold uppercase tracking-wider text-text-tertiary">Player / Coach</span></div><h3 class="typography-headline-medium-600 mt-3 text-primary">Reducing creation time of referee eligibility by 50X</h3><p class="typography-body-large-400 mt-3 text-primary">Re-architected 7 fragmented products into a unified platform â keeping 1,200+ schools from competitors and landing the #2 biggest deal in company history.</p></div><div class="mt-auto grid grid-cols-2 gap-x-6 gap-y-6 px-7 pb-7 @[720px]:grid-cols-4 sm:gap-x-12 sm:px-8 sm:pb-8"><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#32ADE6">50X</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Reduction in Eligibility Setup</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#32ADE6">25X</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Reduction in Registration Setup</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#32ADE6">1,200+</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Schools Retained</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#32ADE6">#2</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Biggest Deal in Company History</span></div></div></div></a></div><div class="h-full"><a class="@container group flex flex-col overflow-hidden rounded-3xl bg-surface shadow-[2px_4px_12px_0_rgba(0,0,0,0.08)] transition-all duration-[var(--motion-duration-moderate-240)] ease-[var(--motion-easing-expressive-standard)] hover:scale-[1.02] hover:shadow-[2px_8px_24px_0_rgba(0,0,0,0.14)] h-full min-h-[560px] sm:min-h-[626px] w-full max-w-none sm:w-full" href="/case-study/omadi-mobile-app"><div class="relative overflow-hidden h-[240px] sm:h-[280px]"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/images/case-studies/omadi-mobile-app.png"/></div><div class="flex flex-col flex-1"><div class="flex flex-col flex-1 min-w-0 px-7 pt-5 pb-6 sm:px-8 sm:pt-6 sm:pb-7"><div class="flex items-center justify-between gap-2"><div class="flex items-center gap-2"><span class="inline-flex items-center rounded-full px-3 py-1 text-xs text-white font-bold" style="background-color:#007DD7">Omadi</span></div><span class="text-xs font-semibold uppercase tracking-wider text-text-tertiary">Player / Coach</span></div><h3 class="typography-headline-medium-600 mt-3 text-primary">Increasing same-day tows by 28% through mobile redesign</h3><p class="typography-body-large-400 mt-3 text-primary">Architected mobile workflows that slashed hazardous on-scene data entry and dramatically improved operational efficiency for towing operators.</p></div><div class="mt-auto grid grid-cols-2 gap-x-6 gap-y-6 px-7 pb-7 @[720px]:grid-cols-4 sm:gap-x-12 sm:px-8 sm:pb-8"><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#007DD7">28%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Increase in Same-Day Tows</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#007DD7">12X</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Reduction in Task Completion</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#007DD7">15X</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Reduction in Driver Idle Time</span></div><div class="flex min-w-0 flex-col"><p class="whitespace-nowrap text-2xl font-bold sm:text-3xl" style="color:#007DD7">54%</p><span class="text-xs font-semibold leading-[1.2] text-text-tertiary">Reduction in Roadside Injuries among Client 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src="/images/logo-headshot.png"/><span class="text-xl font-bold tracking-tight text-primary">Jeremy Bird</span></span><p class="mt-3 max-w-xs text-sm leading-relaxed text-text-secondary">UX Director & Principal Designer with 25 years of design experience, specializing in enterprise and B2B products.</p><p class="mt-3 text-sm text-text-tertiary">Lehi, Utah<!-- -->· Available for remote work</p><div class="mt-4 flex items-center gap-2"><a href="https://www.linkedin.com/in/jeremybird276" target="_blank" rel="noopener noreferrer" aria-label="LinkedIn profile" class="inline-flex h-11 w-11 items-center justify-center text-[#0A66C2] transition-transform duration-[var(--motion-duration-moderate-240)] ease-[var(--motion-easing-productive-standard)] hover:scale-110"><svg width="40" height="40" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true"><path d="M19 3a2 2 0 012 2v14a2 2 0 01-2 2H5a2 2 0 01-2-2V5a2 2 0 012-2h14zM8.339 18.337V9.766H5.5v8.571h2.839zM6.92 8.62a1.642 1.642 0 100-3.284 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