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1,children:"I created two reader magnets and then I started my newsletter and I created my welcome sequence"})})})]}),(0,s.jsx)("p",{className:_().paragraph,children:"She uses 2 reader magnets to attract people to her mailing list: one steamy and one not, which allowed her learn more about her potential audience."}),(0,s.jsx)("p",{className:_().paragraph,children:"Madison learned that 80% of her readers were interested in the steamier stories."}),(0,s.jsx)("p",{className:_().paragraph,children:"Knowing what readers like helps you write directly for your audience and market your books more effectively."}),(0,s.jsx)("p",{className:_().paragraph,children:"She also created three different welcome sequences:"}),(0,s.jsxs)("ul",{children:[(0,s.jsx)("li",{className:_().listItem,children:"One is for people who find her organically, without being drawn in by the reader magnets"}),(0,s.jsx)("li",{className:_().listItem,children:"One is for those who join for the prequel"}),(0,s.jsx)("li",{className:_().listItem,children:"One is for those interested in the novella"})]}),(0,s.jsx)("p",{className:_().paragraph,children:"This allows her to tailor her welcome to the reader, and more importantly, promote the reader magnet(s) that they are not already receiving, so they're more likely to become a fan of her stories."}),(0,s.jsx)("p",{className:_().paragraph,children:"As a reader, Madison also knows that a lot of people may take a reader magnet, but never actually start it."}),(0,s.jsx)("p",{className:_().paragraph,children:"It's important to send emails encouraging readers to begin reading their free books, even after they have downloaded them."}),(0,s.jsxs)(j.Z,{size:"big",children:[(0,s.jsx)(y.Z,{children:"Takeaways"}),(0,s.jsxs)(b.Z,{children:[(0,s.jsx)(f.Z,{children:"Write a prequel as a freebie for readers that join your mailing list"}),(0,s.jsx)(f.Z,{children:"Create multiple reader magnets to find what works best"}),(0,s.jsx)(f.Z,{children:"Setup welcome sequences for each subscriber source separately"}),(0,s.jsx)(f.Z,{children:"Share your other reader magnets in your welcome series"}),(0,s.jsx)(f.Z,{children:"Nudge people to start reading with plot points in your welcome sequence"}),(0,s.jsx)(f.Z,{children:"Assume people haven't read your freebie. 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