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162                    <span></span>
163                    <span></span>
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167          
168              <div class="logo-area">
169                <a title="Eastside Co - Shopify Platinum Partner Agency" class="plus-reveal-container" href="https://eastsideco.com">
170                    <img src="https://eastsideco.com/storage/app/media/v3/dev/assets/logo-new-dark.svg" alt="Eastside Co - Shopify Platinum Partner Agency" class="show-when-dark" width="180">
171                    <img src="https://eastsideco.com/storage/app/media/v3/dev/assets/logo-new-light.svg" alt="Eastside Co - Shopify Platinum Partner Agency" class="show-when-light" width="180">
172                    <img class="plus-reveal show-when-dark" src="https://eastsideco.com/storage/app/media/v5/logos/Shopify-Badge-Platinum-blk.svg" alt="Shopify Platinum Partner" width="180" height="45">
173                    <img class="plus-reveal show-when-light" src="https://eastsideco.com/storage/app/media/v5/logos/Shopify-Badge-Platinum-wht.svg" alt="Shopify Platinum Partner" width="180" height="45">
174                </a>
175              </div>
176              <div class="mobile-top-menu mobile-only">
177                <ul class="flex f-grid f-grid-xs f-a-center f-j-end">
178                                  <li class="">
179                    <a title="Contact" href="https://eastsideco.com/contact" class="highlight-link ">
180                        Contact
181                    </a>
182                  </li>
183                                </ul>
184              </div>
185          </div>
186          <nav class="main-nav">
187              <div class="main-nav__wrap">
188                <ul class="main-nav__list flex f-grid f-grid-l-desktop f-grid-xs-tablet f-a-center" data-header-navigation>
189                                      <li class="   desktop-only">
190                      <a title="Our Portfolio" href="https://eastsideco.com/portfolio" class="desktop-only ">
191                          Our Portfolio
192                      </a>
193                      
194                                            
195                                          </li>
196                                      <li class="   desktop-only">
197                      <a title="Shopify Experts" href="https://eastsideco.com/shopify-experts" class=" ">
198                          Shopify Experts
199                      </a>
200                      
201                                            
202                                          </li>
203                                      <li class=" has-megamenu  desktop-only">
204                      <a title="Our Shopify Solutions" href="/shopify-services" class=" ">
205                          Our Shopify Solutions
206                      </a>
207                      
208                                                <div class="megamenu">
209	<div class="megamenu__inner flex">
210		<div class="megamenu__block megamenu__block--featured">
211			<div class="mega-featured flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/Untitled-1.webp" width="119" height="138" 
211class="fr-fic fr-dii" data-result="success" alt="">
212				<div class="mega-featured__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-plus-partner-agency" rel="noopener noreferrer">Shopify Plus Partner Agency</a>
213					<div class="mega-featured__copy">One of the first 3 UK agencies accredited as a Shopify Plus Partner. We help clients scale their businesses more quickly.</div></div></div>
214			<div class="mega-awards flex f-wrap"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-awards-1.png" width="99" height="115" class="fr-fic fr-dii" data-result="success" alt=""> <img src="https://cdn.eastsideco.com/media/uploaded-files/mm-awards-2.png" width="66" height="115" class="fr-fic fr-dii" data-result="success" alt=""> <img src="https://cdn.eastsideco.com/media/uploaded-files/mm-awards-3.png" width="88" height="115" class="fr-fic fr-dii" data-result="success" alt=""></div></div>
215		<div class="megamenu__block megamenu__block--items flex f-dir-column"><strong class="megamenu__block-heading">Make Your Ecommerce Vision a Reality:</strong>
216			<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-1.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
217				<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-website-design" rel="noopener noreferrer">Shopify Web Design</a>
218					<div class="mega-featured__copy">Our dedicated Shopify designers bring your vision to life on Shopify.</div></div></div>
219			<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-4.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
220				<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-web-development" rel="noopener noreferrer">Shopify Web Developers</a>
221					<div class="mega-featured__copy">From themes to bespoke builds on Shopify or Plus, our Shopify development team will create a store that converts.</div></div></div>
222			<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-2.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
223				<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-priority-support-packages" rel="noopener noreferrer">Shopify Priority Support</a>
224					<div class="mega-featured__copy">Design and development support for your online store with flexible, trackable hours.</div></div></div>
225			<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-5.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
226				<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-migration" rel="noopener noreferrer">Shopify Migration</a>
227					<div class="mega-featured__copy">With Eastside Co managing your Shopify migration, you don’t need to worry - we’ll take care of everything.</div></div></div></div>
228		<div class="megamenu__block megamenu__block--items flex f-dir-column"><strong class="megamenu__block-heading">Increase Your Traffic &amp; Revenue:</strong>
229			<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-6.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
230				<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-marketing" rel="noopener noreferrer">Shopify Marketing</a>
231					<div class="mega-featured__copy">Ecommerce marketing strategies with a results-driven framework for a strong ROI.</div></div></div>
232			<div class="mega-card mega-card--list flex f-wrap"><a class="arrow-link" href="https://eastsideco.com/shopify-seo-experts" title="SEO">&nbsp;<span>SEO</span>&nbsp;</a> <a class="arrow-link" href="https://eastsideco.com/shopify-paid-social-media" title="Social Media Advertising">&nbsp;<span>Social Media Advertising</span>&nbsp;</a> <a class="arrow-link" href="https://eastsideco.com/shopify-email-marketing" title="Email Marketing">&nbsp;<span>Email Marketing</span>&nbsp;</a> <a class="arrow-link" href="https://eastsideco.com/shopify-ppc-expert
232s" title="PPC">&nbsp;<span>PPC</span>&nbsp;</a> <a class="arrow-link" href="https://eastsideco.com/shopify-organic-social-media" title="Organic Social Media">&nbsp;<span>Organic Social Media</span>&nbsp;</a></div>
233			<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-7.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
234				<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-app-development" rel="noopener noreferrer">Shopify App Development</a>
235					<div class="mega-featured__copy">Shopify apps to add functionality to your ecommerce store and improve performance.</div></div></div>
236			<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-3.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
237				<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/ecommerce-discovery-audit" rel="noopener noreferrer">Discovery Audit</a>
238					<div class="mega-featured__copy">An objective audit of every aspect of your business, delivering actionable insights to help it grow.</div></div></div></div></div></div>                                            
239                                          </li>
240                                      <li class="   desktop-only">
241                      <a title="About Us" href="https://eastsideco.com/about" class=" ">
242                          About Us
243                      </a>
244                      
245                                            
246                                          </li>
247                                      <li class="   desktop-only">
248                      <a title="Blog" href="https://eastsideco.com/blog" class=" active">
249                          Blog
250                      </a>
251                      
252                                            
253                                          </li>
254                                      <li class="   desktop-only">
255                      <a title="Contact Us" href="https://eastsideco.com/contact" class="highlight ">
256                          Contact Us
257                      </a>
258                      
259                                            
260                                          </li>
261                                                        <li class=" mobile-only">
262                                            <a title="Our Work" href="https://eastsideco.com/portfolio" class=" ">
263                          Our Work
264                      </a>
265                                                                </li>
266                                      <li class=" mobile-only">
267                                            <a title="Shopify Experts" href="https://eastsideco.com/shopify-experts" class=" ">
268                          Shopify Experts
269                      </a>
270                                                                </li>
271                                      <li class=" mobile-only">
272                                            <button title="Our Shopify Solutions" data-toggle-class='.main-nav__list|menu-hidden,.menu-mobile-services|menu-hidden' class=" ">
273                          Our Shopify Solutions
274                      </button>
275                                                                </li>
276                                      <li class=" mobile-only">
277                                            <a title="Web Design" href="/shopify-website-design" class=" ">
278                          Web Design
279                      </a>
280                                                                </li>
281                                      <li class=" mobile-only">
282                                            <a title="Marketing" href="/shopify-marketing" class=" ">
283                          Marketing
284                      </a>
285                                                                </li>
286                                      <li class=" mobile-only">
287                                            <a title="App Development" href="/shopify-app-development" class=" ">
288                          App Development
289                      </a>
290                                                                </li>
291                                      <li class=" mobile-only">
292                                            <a title="Priority Support" href="/shopify-priority-support-packages" class=" ">
293                          Priority Support
294                      </a>
295                                                                </li>
296                                      <li class=" mobile-only">
297                                            <a title="Blog" href="/blog" class=" active">
298                          Blog
299                      </a>
300                                                                </li>
301                                      <li class="highlight mobile-only">
302                                            <a title="Get In Touch" href="/contact" class="highlight ">
303                          Get In Touch
304                      </a>
305                                                                </li>
306                                  </ul>
307                <div class="mobile-mega menu-mobile-services menu-hidden">
308                    <button class="mobile-close" data-toggle-class='.main-nav__list|menu-hidden,.menu-mobile-services|menu-hidden'>BACK TO MAIN MENU</button>
309                    <div class="megamenu__block megamenu__block--featured">
310	<div class="mega-featured flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/Untitled-1.webp" class="fr-fic fr-dii" data-result="success" alt="">
311		<div class="mega-featured__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-plus-partner-agency" rel="noopener noreferrer">Shopify Plus Partner Agency</a>
312			<div class="mega-featured__copy">One of the first 3 UK agencies accredited as a Shopify Plus Partner. We help clients scale their businesses more quickly.</div></div></div></div>
313<div class="megamenu__block megamenu__block--items flex f-dir-column"><strong class="megamenu__block-heading">Make Your Ecommerce Vision a Reality:</strong>
314	<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-1.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
315		<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-website-design" rel="noopener noreferrer">Shopify Web Design</a>
316			<div class="mega-featured__copy">Our dedicated Shopify designers bring your vision to life on Shopify.</div></div></div>
317	<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-4.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
318		<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-web-development" rel="noopener noreferrer">Shopify Web Developers</a>
319			<div class="mega-featured__copy">From themes to bespoke builds on Shopify or Plus, our Shopify development team will create a store that converts.</div></div></div>
320	<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-2.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
321		<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-priority-support-packages" rel="noopener noreferrer">Shopify Priority Support</a>
322			<div class="mega-featured__copy">Design and development support for your online store with flexible, trackable hours.</div></div></div>
323	<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-5.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
324		<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-migration" rel="noopener noreferrer">Shopify Migration</a>
325			<div class="mega-featured__copy">With Eastside Co managing your Shopify migration, you don’t need to worry - we’ll take care of everything.</div></div></div></div>
326<div class="megamenu__block megamenu__block--items flex f-dir-column"><strong class="megamenu__block-heading">Increase Your Traffic &amp; Revenue:</strong>
327	<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-6.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
328		<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-marketing" rel="noopener noreferrer">Shopify Marketing</a>
329			<div class="mega-featured__copy">Ecommerce marketing strategies with a results-driven framework for a strong ROI.</div></div></div>
330	<div class="mega-card mega-card--list flex f-wrap"><a class="arrow-link" href="https://eastsideco.com/shopify-seo-expert
330s" title="SEO">&nbsp;&nbsp;<span>SEO</span> &nbsp;</a> <a class="arrow-link" href="https://eastsideco.com/shopify-paid-social-media" title="Social Media Advertising">&nbsp;&nbsp;<span>Social Media Advertising</span> &nbsp;</a> <a class="arrow-link" href="https://eastsideco.com/shopify-email-marketing" title="Email Marketing">&nbsp;&nbsp;<span>Email Marketing</span> &nbsp;</a> <a class="arrow-link" href="https://eastsideco.com/shopify-ppc-experts" title="PPC">&nbsp;&nbsp;<span>PPC</span> &nbsp;</a> <a class="arrow-link" href="https://eastsideco.com/shopify-organic-social-media" title="Organic Social Media">&nbsp;&nbsp;<span>Organic Social Media</span> &nbsp;</a></div>
331	<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-7.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
332		<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/shopify-app-development" rel="noopener noreferrer">Shopify App Development</a>
333			<div class="mega-featured__copy">Shopify apps to add functionality to your ecommerce store and improve performance.</div></div></div>
334	<div class="mega-card flex f-a-center"><img src="https://cdn.eastsideco.com/media/uploaded-files/mm-item-3.webp" class="fr-fic fr-dii" width="95" height="70" data-result="success" alt="">
335		<div class="mega-card__content"><a class="mega-featured__title" href="https://eastsideco.com/ecommerce-discovery-audit" rel="noopener noreferrer">Discovery Audit</a>
336			<div class="mega-featured__copy">An objective audit of every aspect of your business, delivering actionable insights to help it grow.</div></div></div></div>                </div>
337            </div>
338          </nav>
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340</header><main class="site-content ">
341  
342
343
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345<header class="blog-hero-section flex" data-color-trigger='light'>
346
347                  
348                  
349    <div class="blog-hero-banner-img" style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/blog-header-img.jpg')"></div>
350
351    <h1>Shopify and Ecommerce News and Advice</h1>
352
353    <section class="featured-post flex f-wrap" style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/structured-data/schema-for-shopify.jpg'); --full-width-header-block-bg: url('https://eastsideco.com/storage/app/media/v3/blog/structured-data/schema-for-shopify.jpg');">
354        <div class="featured-post-detail">
355            <a class="featured-post-title" href="/blog/structured-data-schema-markup-shopify">Shopify Structured Data &amp; Schema Markup Guide</a>
356
357            <p class="featured-post-excerpt">Shopify adds basic schema by default, and most merchants stop there. This guide covers which schema types actually earn rich results, and what changed since Google retired FAQ rich results.</p>
358
359            <a href="/blog/structured-data-schema-markup-shopify" class="arrow-link">
360              <span>Read More</span>
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366        <a href="/blog/structured-data-schema-markup-shopify" class="featured-post-img"></a>
367    </section>
368
369</header>
370
371
372<section class="main-blog-area">
373
374    <div class="wrapper">
375        <h1 class="visually-hidden">Page 1 - Shopify and Ecommerce News and Advice</h1>
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380                        <a href="https://eastsideco.com/blog">All</a>
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403                                            <article class="article-grid-item style-">
404
405        
406  <a title="Top Shopify Food and Drink Ecommerce Stores" href="https://eastsideco.com/blog/best-food-ecommerce-stores" class="image-area">
407    <div style="background-image: url('https://eastsideco.com/storage/app/media/blog/macbook-image1-e1429628739581.jpg')"  class="bg-area"></div>
408  </a>
409
410  <div class="info-area">
411    <a class="h3" title="Top Shopify Food and Drink Ecommerce Stores" href="https://eastsideco.com/blog/best-food-ecommerce-stores">
412        Top Shopify Food and Drink Ecommerce Stores
413    </a>
414
415              
416    <div class="rte">
417      Thin margins, heavy shipping, and a supermarket down the road selling something similar for less. Thirteen food and drink brands are winning on Shopif...
418
419    </div>
420  </div>
421
422</article>                                            <article class="article-grid-item style-">
423
424        
425  <a title="Shopify Structured Data &amp; Schema Markup Guide" href="https://eastsideco.com/blog/structured-data-schema-markup-shopify" class="image-area">
426    <div style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/structured-data/schema-for-shopify.jpg')"  class="bg-area"></div>
427  </a>
428
429  <div class="info-area">
430    <a class="h3" title="Shopify Structured Data &amp; Schema Markup Guide" href="https://eastsideco.com/blog/structured-data-schema-markup-shopify">
431        Shopify Structured Data &amp; Schema Markup Guide
432    </a>
433
434              
435    <div class="rte">
436      Shopify adds basic schema by default, and most merchants stop there. This guide covers which schema types actually earn rich results, and what changed...
437
438    </div>
439  </div>
440
441</article>                                            <article class="article-grid-item style-">
442
443        
444  <a title="Branding in UI/UX: Why Shopify Stores Convert or Don&#039;t" href="https://eastsideco.com/blog/branding-in-uiux-shopify-stores" class="image-area">
445    <div style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/branding-in-uiux-shopify-stores/man-looking-at-images-on-his-laptop-from-behind.png')"  class="bg-area"></div>
446  </a>
447
448  <div class="info-area">
449    <a class="h3" title="Branding in UI/UX: Why Shopify Stores Convert or Don&#039;t" href="https://eastsideco.com/blog/branding-in-uiux-shopify-stores">
450        Branding in UI/UX: Why Shopify Stores Co...
451    </a>
452
453              
454    <div class="rte">
455      Branding shapes how a Shopify store earns trust and converts. This guide walks through where that happens and where stores tend to lose it.
456
457    </div>
458  </div>
459
460</article>                                            <article class="article-grid-item style-">
461
462        
463  <a title="Top Clothing and Fashion Brands on Shopify" href="https://eastsideco.com/blog/best-clothing-and-fashion-brands-shopify" class="image-area">
464    <div style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/best-fashion-shopify-stores/TopFashionBrandsOnShopify.png')"  class="bg-area"></div>
465  </a>
466
467  <div class="info-area">
468    <a class="h3" title="Top Clothing and Fashion Brands on Shopify" href="https://eastsideco.com/blog/best-clothing-and-fashion-brands-shopify">
469        Top Clothing and Fashion Brands on Shopify
470    </a>
471
472              
473    <div class="rte">
474      Fashion is one of the toughest categories on Shopify. We profile 30 of the best fashion and clothing brands, from luxury heritage names to streetwear ...
475
476    </div>
477  </div>
478
479</article>                                            <article class="article-grid-item style-">
480
481        
482  <a title="Best Shopify Apps for Growing Ecommerce Brands" href="https://eastsideco.com/blog/best-shopify-apps-ecommerce" class="image-area">
483    <div style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/best-shopify-apps/ShopifyApps_BlogHero.png')"  class="bg-area"></div>
484  </a>
485
486  <div class="info-area">
487    <a class="h3" title="Best Shopify Apps for Growing Ecommerce Brands" href="https://eastsideco.com/blog/best-shopify-apps-ecommerce">
488        Best Shopify Apps for Growing Ecommerce ...
489    </a>
490
491              
492    <div class="rte">
493      More apps usually means a slower store and a bigger bill, not more sales. This guide covers the Shopify apps worth installing, with 2026 pricing and t...
494
495    </div>
496  </div>
497
498</article>                                            <article class="article-grid-item style-">
499
500        
501  <a title="Ecommerce SEO Strategy: How to Drive Organic Traffic" href="https://eastsideco.com/blog/ecommerce-seo-strategy" class="image-area">
502    <div style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/ecommerce-seo-strategy/SEO_Strategy_BlogHero.png')"  class="bg-area"></div>
503  </a>
504
505  <div class="info-area">
506    <a class="h3" title="Ecommerce SEO Strategy: How to Drive Organic Traffic" href="https://eastsideco.com/blog/ecommerce-seo-strategy">
507        Ecommerce SEO Strategy: How to Drive Org...
508    </a>
509
510              
511    <div class="rte">
512      Paid search has overtaken organic, but only while you keep paying. This guide covers the ecommerce SEO strategy that lowers CAC and compounds, across ...
513
514    </div>
515  </div>
516
517</article>                                            <article class="article-grid-item style-">
518
519        
520  <a title="Best Shopify Beauty and Cosmetics Brands" href="https://eastsideco.com/blog/best-shopify-beauty-and-cosmetics-brands" class="image-area">
521    <div style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/best-beauty-brands-shopify/BestCosmeticsBrandsOnShopify.png')"  class="bg-area"></div>
522  </a>
523
524  <div class="info-area">
525    <a class="h3" title="Best Shopify Beauty and Cosmetics Brands" href="https://eastsideco.com/blog/best-shopify-beauty-and-cosmetics-brands">
526        Best Shopify Beauty and Cosmetics Brands
527    </a>
528
529              
530    <div class="rte">
531      The best beauty brands turn first-time buyers into regulars. We profile 22 on Shopify and look at what their storefronts do well.
532
533    </div>
534  </div>
535
536</article>                                            <article class="article-grid-item style-">
537
538        
539  <a title="PPC Audit Checklist Every Ecommerce Brand Should Run" href="https://eastsideco.com/blog/shopify-ppc-audit" class="image-area">
540    <div style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/ppc-audit/PPCAudit_BlogHero.png')"  class="bg-area"></div>
541  </a>
542
543  <div class="info-area">
544    <a class="h3" title="PPC Audit Checklist Every Ecommerce Brand Should Run" href="https://eastsideco.com/blog/shopify-ppc-audit">
545        PPC Audit Checklist Every Ecommerce Bran...
546    </a>
547
548              
549    <div class="rte">
550      A strong ROAS can hide a leaking account. A PPC audit shows you where the budget&#039;s actually going, what&#039;s quietly broken, and where the real growth is...
551
552    </div>
553  </div>
554
555</article>                                            <article class="article-grid-item style-">
556
557        
558  <a title="Black Friday Strategy for Ecommerce Brands" href="https://eastsideco.com/blog/black-friday-ecommerce-strategy" class="image-area">
559    <div style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/black-friday-ecommerce-strategy/BlackFriday_BlogHero.png')"  class="bg-area"></div>
560  </a>
561
562  <div class="info-area">
563    <a class="h3" title="Black Friday Strategy for Ecommerce Brands" href="https://eastsideco.com/blog/black-friday-ecommerce-strategy">
564        Black Friday Strategy for Ecommerce Brands
565    </a>
566
567              
568    <div class="rte">
569      Black Friday isn&#039;t won on the size of the discount. This guide covers the timeline, the channels, and the one shift this year that few plans have caug...
570
571    </div>
572  </div>
573
574</article>                                            <article class="article-grid-item style-">
575
576        
577  <a title="White Hat vs Black Hat SEO" href="https://eastsideco.com/blog/white-hat-and-black-hat-seo-explained" class="image-area">
578    <div style="background-image: url('https://eastsideco.com/storage/app/media/v3/blog/white-hat-black-hat/white-hat-black-hat.jpg')"  class="bg-area"></div>
579  </a>
580
581  <div class="info-area">
582    <a class="h3" title="White Hat vs Black Hat SEO" href="https://eastsideco.com/blog/white-hat-and-black-hat-seo-explained">
583        White Hat vs Black Hat SEO
584    </a>
585
586              
587    <div class="rte">
588      White, black, and grey hat are three different things, and the grey is where most stores slip. This guide covers what each one means now, and why Shop...
589
590    </div>
591  </div>
592
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627  <div class="sidebar-block sidebar-cta">
628    <h2>The Ultimate Guide to Boosting Ecommerce Sales</h2>
629
630<p>
630<img src="https://cdn.eastsideco.com/media/checklist/new%20checklist%20banner-2.png" style="width: 300px;" class="fr-fic fr-dib fr-fil"></p>
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632<p>Over 30,000 merchants have already downloaded and benefited from our Comprehensive Guide &amp; Checklist.
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637      <h2>Recommended for you</h2>
638
639      <ol>
640                                <li>
641                <a href="https://eastsideco.com/blog/best-food-ecommerce-stores">
642                  <span>Top Shopify Food and Drink Ecommerce Stores</span>
643                </a>
644              </li>
645                                          <li>
646                <a href="https://eastsideco.com/blog/structured-data-schema-markup-shopify">
647                  <span>Shopify Structured Data &amp; Schema Markup Guide</span>
648                </a>
649              </li>
650                                          <li>
651                <a href="https://eastsideco.com/blog/branding-in-uiux-shopify-stores">
652                  <span>Branding in UI/UX: Why Shopify Stores Convert or Don&#039;t</span>
653                </a>
654              </li>
655                                          <li>
656                <a href="https://eastsideco.com/blog/best-clothing-and-fashion-brands-shopify">
657                  <span>Top Clothing and Fashion Brands on Shopify</span>
658                </a>
659              </li>
660                                          <li>
661                <a href="https://eastsideco.com/blog/best-shopify-apps-ecommerce">
662                  <span>Best Shopify Apps for Growing Ecommerce Brands</span>
663                </a>
664              </li>
665                                          <li>
666                <a href="https://eastsideco.com/blog/ecommerce-seo-strategy">
667                  <span>Ecommerce SEO Strategy: How to Drive Organic Traffic</span>
668                </a>
669              </li>
670                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          </ol>
671
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677
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680
681
682
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697    <div class="flex-positioning middle-left">
698      <div class="caption text-left style-dark">
699                          <h2>Who we are
700</h2>
701                          <div class="rte">
702                          <p>We are one of the world’s most trusted and experienced Shopify Plus Partners. A full-service, fully in-house digital agency of over 50 talented people, we’ve helped hundreds of ambitious brands exceed their goals.
703</p>
704                      </div>
705                          <a title="About Eastside Co
706" href="/about" class="highlight-link">
707            About Eastside Co
708
709          </a>
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731    <div class="flex-positioning middle-left">
732      <div class="caption text-left style-light">
733                          <h2>What we do
734</h2>
735                          <div class="rte">
736                          <p>Eastside Co leads the way in UX-focused Shopify web design, results-driven marketing strategies, and best-in-class Shopify applications and software. We help online businesses escape the ordinary and achieve ecommerce success.
737</p>
738                      </div>
739                          <a title="Discover Services
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741            Discover Services
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768        <div class="caption text-left text-width- style-light">
769                      <div class="h5">Over <span>500 Shopify</span> builds.
770</div>
771                                <h2 class="cta-main-title h4">Let's work together to build <span>your store.</span>
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798              </a>
799              <ul class="social-icons flex mobile-only color-state--light" >
800    <li>
801    <a href="http://www.instagram.com/eastsideco_" title="Instagram" rel="noopener" target="_blank">
802            <?xml version="1.0" encoding="utf-8"?>
803<svg width="1792" height="1792" viewBox="0 0 1792 1792" xmlns="http://www.w3.org/2000/svg"><path fill="#6f6f6d" d="M1152 896q0-106-75-181t-181-75-181 75-75 181 75 181 181 75 181-75 75-181zm138 0q0 164-115 279t-279 115-279-115-115-279 115-279 279-115 279 115 115 279zm108-410q0 38-27 65t-65 27-65-27-27-65 27-65 65-27 65 27 27 65zm-502-220q-7 0-76.5-.5t-105.5 0-96.5 3-103 10-71.5 18.5q-50 20-88 58t-58 88q-11 29-18.5 71.5t-10 103-3 96.5 0 105.5.5 76.5-.5 76.5 0 105.5 3 96.5 10 103 18.5 71.5q20 50 58 88t88 58q29 11 71.5 18.5t103 10 96.5 3 105.5 0 76.5-.5 76.5.5 105.5 0 96.5-3 103-10 71.5-18.5q50-20 88-58t58-88q11-29 18.5-71.5t10-103 3-96.5 0-105.5-.5-76.5.5-76.5 0-105.5-3-96.5-10-103-18.5-71.5q-20-50-58-88t-88-58q-29-11-71.5-18.5t-103-10-96.5-3-105.5 0-76.5.5zm768 630q0 229-5 317-10 208-124 322t-322 124q-88 5-317 5t-317-5q-208-10-322-124t-124-322q-5-88-5-317t5-317q10-208 124-322t322-124q88-5 317-5t317 5q208 10 322 124t124 322q5 88 5 317z"/></svg>    </a>
804  </li>
805    <li>
806    <a href="https://www.linkedin.com/company/eastside-co" title="LinkedIn" rel="noopener" target="_blank">
807            <?xml version="1.0" encoding="utf-8"?>
808<svg width="1792" height="1792" viewBox="0 0 1792 1792" xmlns="http://www.w3.org/2000/svg"><path fill="#6f6f6d" d="M477 625v991h-330v-991h330zm21-306q1 73-50.5 122t-135.5 49h-2q-82 0-132-49t-50-122q0-74 51.5-122.5t134.5-48.5 133 48.5 51 122.5zm1166 729v568h-329v-530q0-105-40.5-164.5t-126.5-59.5q-63 0-105.5 34.5t-63.5 85.5q-11 30-11 81v553h-329q2-399 2-647t-1-296l-1-48h329v144h-2q20-32 41-56t56.5-52 87-43.5 114.5-15.5q171 0 275 113.5t104 332.5z"/></svg>    </a>
809  </li>
810  </ul>              <ul class="footer-nav flex f-wrap">
811                                  <li class="">
812                    <a title="Get in touch" href="https://eastsideco.com/contact" class="highlight-link">
813                        Get in touch
814                    </a>
815                  </li>
816                                  <li class="">
817                    <a title="About" href="/about" class="">
818                        About
819                    </a>
820                  </li>
821                                  <li class="">
822                    <a title="Shopify Apps" href="/shopify-apps" class="">
823                        Shopify Apps
824                    </a>
825                  </li>
826                                  <li class="">
827                    <a title="Careers" href="/careers" class="">
828                        Careers
829                    </a>
830                  </li>
831                                  <li class="">
832                    <a title="Blog" href="https://eastsideco.com/blog" class="">
833                        Blog
834                    </a>
835                  </li>
836                                  <li class="">
837                    <a title="Shopify Plus Agency" href="/shopify-plus-partner-agency" class="">
838                        Shopify Plus Agency
839                    </a>
840                  </li>
841                                  <li class="">
842                    <a title="Shopify Website Design" href="/shopify-website-design" class="">
843                        Shopify Website Design
844                    </a>
845                  </li>
846                                  <li class="">
847                    <a title="Magento vs Shopify" href="/blog/magento-vs-shopify" class="">
848                        Magento vs Shopify
849                    </a>
850                  </li>
851                                  <li class="">
852                    <a title="Ecommerce Strategy" href="https://eastsideco.com/shopify-marketing" class="">
853                        Ecommerce Strategy
854                    </a>
855                  </li>
856                                  <li class="">
857                    <a title="Privacy Policy" href="/privacy-policy" class="">
858                        Privacy Policy
859                    </a>
860                  </li>
861                                  <li class="">
862                    <a title="Our Work" href="https://eastsideco.com/portfolio" class="">
863                        Our Work
864                    </a>
865                  </li>
866                                  <li class="">
867                    <a title="Shopify SEO Audit" href="https://eastsideco.com/shopify-seo-audit" class="">
868                        Shopify SEO Audit
869                    </a>
870                  </li>
871                                  <li class="">
872                    <a title="Shopify Migration Guide" href="https://eastsideco.com/shopify-migration-guide" class="">
873                        Shopify Migration Guide
874                    </a>
875                  </li>
876                                  <li class="">
877                    <a title="Podcast" href="https://eastsideco.com/ecommerce-exchange-podcast" class="">
878                        Podcast
879                    </a>
880                  </li>
881                                  <li class="">
882                    <a title="Shopify Migration Services" href="https://eastsideco.com/shopify-migration" class="">
883                        Shopify Migration Services
884                    </a>
885                  </li>
886                              </ul>
887            </div>
888  
889            <div class="footer-locations">
890              <h2>Our Offices</h2>
891
892<ul>
893	<li><strong><a href="/shopify-agency-london-uk">LONDON</a></strong>+44 (0)20 7856 0270</li>
894	<li><strong><a href="/shopify-web-design-new-york">NEW YORK</a></strong>+1 718 301 8358</li>
895	<li><strong><a href="/shopify-web-design-dubai">DUBAI</a></strong>+971 58 586 1731</li>
896</ul>            </div>
897  
898            <div class="footer-addresses">
899                          </div>
900          </div>
901          <div class="desktop-only" style="margin:20px;text-align:right">
902              <small style="font-size:0.6em">
903              Eastside Co is a trading brand of Eastside UK Ltd, Reg. UK Co. 14291475.
904              <br/>
905              Eastside UK Ltd is a wholly owned subsidiary of Eastside Group Ltd, Reg. UK Co. 10796003.
906              <br/>
907              54 Poland St, London W1F 7NJ, UK.
908              </small>
909          </div>
910  
911        </div>
912  
913        <div class="right-area flex">
914          <div class="inner">
915            <form data-ajax-form='{
916              "formCode": "escUkNewsletter",
917              "messages": {
918                  "success": "Thanks for subscribing to our newsletter!",
919                  "error": "Thanks for subscribing to our newsletter!"
920              }
921            }'>
922  
923              <div data-success-area class="success-area faded hide"></div>
924  
925              <div data-form-area class="form-area">
926                <h4 class="h3">
927                    <span>Sign up</span> to our newsletter
928                </h4>
929  
930                <div class="input-wrapper">
931                  <label for="newsletterName">Name</label>
932                  <input type="text" name="name" id="newsletterName" required placeholder="Enter your name here">
933                </div>
934  
935                <div class="input-wrapper">
936                  <label for="newsletterEmail">Email</label>
937                  <input type="email" name="email" id="newsletterEmail" required placeholder="Enter your email here">
938                </div>
939
940                <div aria-hidden="true" style="position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden;opacity:0;pointer-events:none;">
941                  <label for="newsletterCompany">Company</label>
942                  <input type="text" name="company" id="newsletterCompany" tabindex="-1" autocomplete="off" spellcheck="false">
943                  <input type="text" name="startedAt" data-form-started-at tabindex="-1" autocomplete="off" value="">
944                </div>
945  
946                <div class="input-wrapper flex f-grid f-grid-xxs checkbox-wrapper"><label for="newsletterCheckbox">Eastside Co needs the information you give to contact you about our products and services. You may unsubscribe at any time. For more information please review our                   <a href="/privacy-policy" title="privacy policy">privacy policy</a></label>
947                </div>
948  
949                <div class="text-right">
950                  <button type="submit" class="arrow-link">
951                    <span>Subscribe</span>
952                    <svg xmlns="http://www.w3.org/2000/svg" width="8" height="12">
953    <path d="M1.768 0 8 6l-6.232 6L0 10.298 4.464 6 0 1.702z"/>
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955                </div>
956              </div>
957  
958            </form>
959  
960            <ul class="google-partner__container flex f-grid f-grid-xxs f-j-center">
961                <li>
962                  <a href="https://www.google.com/partners/agency?id=2120411096" target="_blank">
963                      <img src="https://www.gstatic.com/partners/badge/images/2022/PartnerBadgeClickable.svg" loading="lazy" alt="">
964                  </a>
965                </li>
966  
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1144  <div class="mobile-only" style="margin:20px;margin-top:0">
1145      <small style="font-size:0.6em">
1146      Eastside Co is a trading brand of Eastside UK Ltd, Reg. UK Co. 14291475.
1147      <br/>
1148      Eastside UK Ltd is a wholly owned subsidiary of Eastside Group Ltd, Reg. UK Co. 10796003.
1149      <br/>
1150      54 Poland St, London W1F 7NJ, UK.
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1152  </div><p class="copy blog Shopify and Ecommerce News and Advice">Copyright &copy; 2026 Eastside Co</p>
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