https://musicpromotoday.com/assets/about-C9KUAgn6.js

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Built for artists, managers, labels and partners operating beyond a single channel.`,trust:`Campaigns across global markets · Independent artists, labels and cultural partners`,image:{version:1,asset_id:`078f1788-d53f-4f6d-89cd-1ed5a512d53d`,project_id:`899c1829-babc-4ddd-95cd-2b28d180fdb5`,url:`/__l5e/assets-v1/078f1788-d53f-4f6d-89cd-1ed5a512d53d/founders-2x.jpg`,r2_key:`a/v1/899c1829-babc-4ddd-95cd-2b28d180fdb5/078f1788-d53f-4f6d-89cd-1ed5a512d53d/founders-2x.jpg`,original_filename:`founders-2x.jpg`,size:766032,content_type:`image/jpeg`,created_at:`2026-07-29T11:07:25Z`}.url,imageAlt:`MPT Agency founders Raffi Keuhnelian and Anto Dotcom at the agency's studio`},m=[{value:`2012`,label:`Operating since`},{value:`3,000+`,label:`Campaigns delivered`},{value:`40+`,label:`Markets reached`},{value:`Millions`,label:`Of fans reached`},{value:`One Team`,label:`PR · Creators · Ads · Streaming`},{value:`Global`,label:`Artists · Labels · Partners`}],h={eyebrow:`Why MPT`,headline:[`Not A Vendor.`,`A Campaign Team.`],body:`Most agencies sell one channel and call it a campaign. MPT was built to coordinate the full system around the artist, the release and the market — then measure what actually moved.`,secondary:`Our work spans media relations, creator activation, paid acquisition, streaming strategy, content, positioning and direct-to-fan growth. The mix changes. The strategic accountability does not.`,quote:`We do not force every artist into the same package. We assemble the campaign around the objective.`},g={eyebrow:`One Campaign System`,headline:`The Disciplines Work Together.`,body:`MPT coordinates the channels required to create momentum, credibility, demand and long-term audience value.`,cards:[{n:`01`,title:`Media Relations`,text:`Press strategy, editorial positioning, interviews, features and reputation-building.`,href:`/services/music-pr/`,img:s[0].img},{n:`02`,title:`Creator & UGC Campaigns`,text:`Creator seeding, influencer activation, UGC systems and social proof designed for scale.`,href:`/services/influencer-ugc-marketing/`,img:s[3].img},{n:`03`,title:`Paid Media & Acquisition`,text:`Precision-targeted media across social, search, video and retargeting.`,href:`/services/music-marketing/`,img:s[2].img},{n:`04`,title:`Streaming & Platform Strategy`,text:`DSP positioning, editorial pitching, release optimization and platform growth.`,href:`/services/music-marketing/`,img:s[6].img},{n:`05`,title:`Audience & Direct-To-Fan`,text:`Community growth, audience capture, remarketing and owned fan infrastructure.`,href:`/services/tiktok-music-promotion/`,img:s[4].img},{n:`06`,title:`Artist & Market Development`,text:`Brand positioning, release planning, international expansion and long-term career strategy.`,href:`/services/tiktok-music-promotion/`,img:s[1].img}]},_={eyebrow:`Selected Artist Campaigns`,headline:[`Built Across Genres,`,`Markets And Career Stages.`],body:`From emerging artists to global names, each campaign is structured around a specific objective — not a recycled service package.`,artists:[{name:`Snoop Dogg`,category:`Instagram Activation`,img:`/case-studies/img/snoop-dogg.webp`},{name:`Ado`,category:`Streaming Momentum`,img:`/case-studies/img/ado.webp`},{name:`Loe Shimmy`,category:`Multi-Single Rollout`,img:`/case-studies/img/loe-shimmy.webp`},{name:`Penomeco`,category:`Global Expansion`,img:`/case-studies/img/penomeco.webp`},{name:`HUGEL`,category:`TikTok & DSP`,img:`/case-studies/img/hugel.webp`},{name:`Dimash`,category:`International Audience`,img:`/case-studies/img/dimash.webp`},{name:`Tom & Collins`,category:`Multi-Market Rollout`,img:`/case-studies/img/tomncollins.webp`},{name:`Colin Brittain`,category:`Press & Editorial`,img:`/case-studies/img/colin-brittain.webp`}]},v={eyebrow:`Press Recognition`,headline:[`The Industry Has Been`,`Paying Attention.`],body:`MPT's campaigns, leadership and approach to artist growth have been covered by major music, business and culture publications.`},y={eyebrow:`Industry Ecosystem`,headline:[`Connected Across The`,`Global Music Business.`],body:`Our work sits at the intersection of artists, labels, distributors, media, platforms and creative partners.`,disclaimer:`Selected organizations connected to MPT campaigns, collaborations or industry relationships.`,logos:[{name:`Universal Music Group`,src:u(`2025/09/Group-19.webp`),category:`Major Label`},{name:`Sony Music`,src:u(`2025/09/Group-13.webp`),category:`Major Label`},{name:`Warner Music Group`,src:u(`2025/09/Group-18.webp`),category:`Major Label`},{name:`EMPIRE`,src:u(`2025/09/Group-16.webp`),category:`Label & Distribution`},{name:`Believe`,src:u(`2025/09/Group-17.webp`),category:`Distribution`},{name:`ByteDance`,src:u(`2025/09/Group-15.webp`),category:`Platform & Technology`}]},b={eyebrow:`Beyond Music Marketing`,headline:[`Where Artists, Culture`,`And Global Brands Meet.`],body:`MPT connects music, creators and cultural moments with brands seeking credible audience access and campaign execution.`,disclaimer:`Selected organizations connected to MPT campaigns, collaborations or industry relationships.`,items:[{name:`New York Fashion Week`,src:u(`2025/09/Group-9.webp`),category:`Fashion`},{name:`Schiaparelli`,src:u(`2025/09/Group-11.webp`),category:`Fashion`},{name:`Lanvin`,src:u(`2025/09/Group-12.webp`),category:`Fashion`},{name:`H&M`,src:u(`2025/09/Group-10.webp`),category:`Fashion`},{name:`Formula 1`,src:u(`2025/09/Group-7.webp`),category:`Live Culture`},{name:`Sony`,src:u(`2025/09/Group-8.webp`),category:`Technology`}]},x={eyebrow:`Global Footprint`,headline:[`Global Reach.`,`Local Execution.`],body:`MPT operates across time zones so strategy, campaign execution and client communication do n

1ot stop at one market.`},S={eyebrow:`How We Operate`,headline:[`Serious Campaigns`,`Require Serious Accountability.`],items:[{n:`01`,title:`One Strategy, Not Five Vendors`,text:`The campaign is coordinated across channels instead of split into disconnected services.`},{n:`02`,title:`Clear Objectives Before Execution`,text:`We establish what success means before choosing channels, markets or spend.`},{n:`03`,title:`Senior Review And Honest Fit`,text:`Every brief is reviewed by a strategist. If the timing, record or objective is not ready, we say so.`},{n:`04`,title:`Measure, Learn And Scale`,text:`We report on what moved, identify the strongest signals and apply the learning to the next phase.`}]},C={eyebrow:`Apply For A Campaign`,headline:[`Tell Us What You're`,`Building Next.`],body:`Share the release, the market and the objective. 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1),(0,T.jsx)(`div`,{"aria-hidden":!0,className:`absolute inset-0 bg-gradient-to-t from-black/85 via-black/15 to-transparent`}),(0,T.jsxs)(`figcaption`,{className:`absolute inset-x-0 bottom-0 p-5`,children:[(0,T.jsx)(`p`,{className:`display text-[24px] leading-none text-white md:text-[30px]`,children:e.city}),(0,T.jsx)(`p`,{className:`mt-2.5 text-[13px] leading-relaxed text-white/60`,children:e.lines.join(` · `)})]})]})})},e.city))}),(0,T.jsxs)(`div`,{className:`mt-16 border-t border-white/10 pt-12 md:mt-24 md:pt-16`,children:[(0,T.jsxs)(E,{className:`mb-10`,children:[(0,T.jsx)(`p`,{className:`mb-5 text-[11px] font-bold uppercase tracking-[0.2em] text-accent-lime`,children:S.eyebrow}),(0,T.jsx)(`h2`,{className:`display max-w-[18ch] text-[30px] leading-[1.02] md:text-[42px]`,children:S.headline.map(e=>(0,T.jsx)(`span`,{className:`block`,children:e},e))})]}),(0,T.jsx)(`ul`,{className:`grid grid-cols-1 gap-x-10 gap-y-8 sm:grid-cols-2`,children:S.items.map((e,t)=>(0,T.jsx)(`li`,{children:(0,T.jsx)(E,{delay:t%2*70,children:(0,T.jsxs)(`div`,{className:`border-t border-white/12 pt-5`,children:[(0,T.jsx)(`p`,{className:`text-[12px] font-bold tracking-[0.18em] text-accent-lime`,children:e.n}),(0,T.jsx)(`p`,{className:`mt-3 text-[19px] font-bold leading-tight text-white md:text-[22px]`,children:e.title}),(0,T.jsx)(`p`,{className:`mt-2.5 max-w-[52ch] text-[15px] leading-relaxed text-white/55`,children:e.text})]})})},e.n))})]})]})})}function I(){return(0,T.jsx)(`section`,{className:`bg-page px-4 py-16 md:px-12 md:py-24`,children:(0,T.jsx)(E,{className:`mx-auto max-w-[1480px]`,children:(0,T.jsxs)(`div`,{className:`relative overflow-hidden rounded-[30px] bg-nearBlack px-6 py-16 text-center md:px-16 md:py-24`,children:[(0,T.jsx)(`div`,{"aria-hidden":!0,className:`pointer-events-none absolute inset-0 grid grid-cols-4 gap-2 p-2 opacity-[0.16] md:grid-cols-8`,children:o.slice(0,16).map(e=>(0,T.jsx)(`img`,{src:e.img,alt:``,loading:`lazy`,className:`h-full w-full rounded-lg object-cover grayscale`},e.name))}),(0,T.jsx)(`div`,{"aria-hidden":!0,className:`pointer-events-none absolute inset-0`,style:{background:`radial-gradient(80% 90% at 50% 50%, rgba(10,13,16,0.92) 0%, rgba(10,13,16,0.86) 55%, rgba(10,13,16,0.94) 100%)`}}),(0,T.jsxs)(`div`,{className:`relative`,children:[(0,T.jsx)(`p`,{className:`mb-5 text-[11px] font-bold uppercase tracking-[0.2em] text-accent-lime`,children:C.eyebrow}),(0,T.jsx)(`h2`,{className:`display mx-auto max-w-[22ch] text-[36px] leading-[0.98] text-white md:text-[56px]`,children:C.headline.map(e=>(0,T.jsx)(`span`,{className:`block`,children:e},e))}),(0,T.jsx)(`p`,{className:`mx-auto mt-5 max-w-[54ch] text-[16px] leading-relaxed text-white/60`,children:C.body}),(0,T.jsx)(`div`,{className:`mt-9 flex flex-col items-center justify-center gap-3 sm:flex-row`,children:(0,T.jsx)(r,{to:`/contact`,search:{objective:void 0},className:`btn-pill arrow-icon bg-accent-lime font-bold uppercase text-ink !px-8 !py-4 !text-[16px] shadow-[0_0_50px_-12px_rgba(213,252,107,0.7)]`,children:`Plan My Release`})}),(0,T.jsx)(`p`,{className:`mt-6 text-[12.5px] uppercase tracking-[0.12em] text-white/40`,children:C.trust})]})]})})})}function L(){return(0,T.jsxs)(i,{children:[(0,T.jsx)(c,{}),(0,T.jsxs)(`main`,{className:`bg-page`,children:[(0,T.jsx)(D,{}),(0,T.jsx)(O,{}),(0,T.jsx)(k,{}),(0,T.jsx)(A,{}),(0,T.jsx)(M,{}),(0,T.jsx)(P,{}),(0,T.jsx)(F,{}),(0,T.jsx)(I,{})]}),(0,T.jsx)(d,{}),(0,T.jsx)(l,{})]})}export{L as component};