https://web-cdn.fuseenergy.com/_next/static/chunks/6667.1d11a1ecec5ab245.js

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1ombined with captured CO₂ to create synthetic fuels, offering a direct, carbon-neutral replacement for petrol, diesel, and jet fuel — effectively ending reliance on fossil hydrocarbons.” <link>Source</link> (2025)"],"mission.footnote.list.12":["NBER — Silent Cities: Electric Transport Becomes Inevitable Below $0.03/kWh. At $0.30/kWh, EVs have modest advantages, but at $0.03/kWh, per-mile costs collapse, making electric cars, buses, and trains far cheaper than combustion engines and enabling clean, quiet cities. <link>Source</link> (2022)"],"mission.footnote.list.13":["Calculated using publicly accessible financial data on suppliers as of Nov 6 2025."],"mission.footnote.list.14":["BloombergNEF / Edie — AI and Data Centre Energy Demand Outlook. Projects that AI and data centre electricity use will double by 2050 alongside renewable growth, though improved efficiency may moderate overall demand impacts. <link1>Sources</link1>, <link2>Edie Report</link2> (2024)"],"mission.footnote.list.15":["IEA — Electricity Grids and Secure Energy Transitions 2023. Achieving climate and energy goals will require USD 500–600 billion per year of grid investment by 2030, rising to USD 775–870 billion through 2040–2050 to expand and modernise over 80 million km of infrastructure. <link>Source</link> (2023)"],"mission.footnote.list.16":["IEA — Electricity Grids and Secure Energy Transitions. It can take up to 15 years for a major UK energy project, such as solar or storage, to connect to the national grid, highlighting the scale of permitting and infrastructure delays. <link>Source</link> (2023)"],"mission.footnote.list.17":["IEA, Ember & Lazard — Global Curtailment Cost Estimate “Assumes baseline curtailed energy of 133 TWh per year (no growth), valued at US $50 / MWh, scaled by regional factor 1 / 0.55. Includes full years from 2020 through 2024 plus year-to-date 2025, updating 10\xd7 per second.” Sources (Nov 2025): <link1>IEA — Renewable Energy Market Update 2023</link1>, <link2>Ember — Global Electricity Review 2024</link2>, <link3>Lazard — Levelized Cost of Energy v18.0 (2024)</link3>"],"mission.footnote.list.18":["IEA — Global Energy Review 2025. Global energy demand rose 2.2 % in 2024, roughly twice the past decade’s 1.3 % average. Electricity demand increased 4.3 %, contributing three-fifths of total growth and confirming a marked acceleration in global consumption. <link>Source</link> (2025)"],"mission.footnote.list.19":["Real Instituto Elcano — The Volatility of Energy Prices and Its Effect on Industry. Analyses how fluctuating global energy prices impact industrial competitiveness, outlining key policy measures for stabilising costs and promoting decarbonisation across Europe. <link>Source</link> (2024)"],"mission.footnote.list.1a":["a. arXiv — AI-Drug Discovery Unlocked: Up to 10x Faster, Substantially Reducing Costs. AI-assisted drug screening accelerates key stages of discovery by up to tenfold, cutting R&D costs and attrition rates. At $0.03 per unit of energy, training and simulation costs plummet, reducing medicine prices and accelerating cures. <link>Source</link> (2021)"],"mission.footnote.list.1b":["b. Renewable & Sustainable Energy Reviews — Foundation AI for All: Training Costs Fall 10x at $0.03 Energy. Lowering power prices from $0.30 to $0.03 per kWh reduces training costs tenfold for GPT-scale models, democratising frontier AI and accelerating innovation across sectors such as recycling, circular economies, and fusion energy. <link>Source</link> (2025)"],"mission.footnote.list.2":["Desalination Journal — Abundant Freshwater: Desalination Becomes Universal. Seawater reverse osmosis consumes 2.5–4.5 kWh/m\xb3, with energy making up 30–45% of total costs. At $0.03/kWh, freshwater production drops to about $0.30/m\xb3, making desalination a practical global solution. <link>Source</link> (2018)"],"mission.footnote.list.20":["Ramboll — The Energy Crisis and EU Electricity Costs. Reports that the 2022 energy crisis added €336 billion to EU electricity bills, driving renewed urgency for structural reforms and accelerated renewable deployment. <link>Source</link> (2023)"],"mission.footnote.list.21":["Our World in Data — Global Energy Over 200 Years. Long-term dataset visualising two centuries of global energy production, consumption, and transitions from fossil fuels to renew

1ables. <link>Source</link> (2024)"],"mission.footnote.list.3":["eBus Expert — Cities Switching to Electric Buses See Significant Air-Quality Gains. “London’s deployment of electric buses and non-polluting fleets has helped achieve a ~50 % reduction in transport-related emissions and measurable drops in roadside NO₂ and PM levels.” <link>Source</link> (2025)"],"mission.footnote.list.4":["Hydrogen UK — Ending Fossil Fuel Reliance: Green Hydrogen Below $2/kg Powers a Net-Zero Future. “Hydrogen UK finds that scaling renewable electrolysis could cut clean hydrogen costs below $2/kg—competitive with fossil-based hydrogen. This breakthrough enables the full replacement of fossil fuels in heavy industry, shipping, and chemicals, accelerating the UK’s path to net zero.” <link>Source</link> (2025)"],"mission.footnote.list.5":["Sustainability & CE Delft — Vertical Farms Flourish: Local Food for Every City. Indoor farms need 10–18 kWh/kg lettuce; at $0.03/kWh, energy adds only $0.30–$0.60/kg, making urban agriculture profitable. Cultivated meat, requiring 32–134 kWh/kg, drops from $9.60–$40.20/kg at $0.30/kWh to $0.96–$4.02/kg, reaching feasible production scales. Sources (2023): <link1>Sustainability</link1>, <link2>CE Delft</link2>"],"mission.footnote.list.6":["ESIG (Energy Systems Integration Group) — Green Hydrogen Economic Viability \\"Assuming an electrolyzer efficiency of 70%, and renewable energy costs at $0.03 per kWh, green hydrogen production could cost around $1.43 per kg, competitive with gray hydrogen.\\" <link>Source</link> (March 2024)"],"mission.footnote.list.7":["MDPI Machines — Automated Manufacturing Everywhere: Robots Scale When Power Is Cheap. As energy becomes the dominant cost driver, reducing electricity prices from $0.30 to $0.03 per kWh cuts operating costs by 90%, enabling widespread and affordable industrial automation. <link>Source</link> (2025)"],"mission.footnote.list.8":["Ammonia Energy Association — Fertiliser Independence: Green Ammonia for ~$300/t. Producing ammonia via electrolysis consumes 10–12 MWh/t NH₃. At $0.03/kWh, energy costs $300–360/t, competitive with fossil routes and supporting local fertiliser autonomy. <link>Source</link> (2017)"],"mission.footnote.list.9":["RSC Sustainable Energy & Fuels — Cheaper Housing: Energy & Material Costs Collapse at $0.03/kWh. Housing construction relies heavily on energy-intensive materials like cement and steel. At $0.03/kWh and hydrogen near €2.7/kg, production costs fall sharply, making new-build homes vastly cheaper and more sustainable. <link>Source</link> (2024)"],"mission.hero.subtitle":["Not between a warm home and low bills. Not between ambitious projects and a healthy planet. Not between progress and preservation. That future you imagined is within reach. We\'re building the energy to deliver it."],"mission.hero.title":["No more trade-offs"],"mission.possibilities.abundant-organic-food":["Abundant organic food<sup>8</sup>"],"mission.possibilities.automation":["24/7 automation<sup>7</sup>"],"mission.possibilities.cheaper-housing":["Cheaper housing<sup>9</sup>"],"mission.possibilities.clean-air-in-cities":["Clean air in cities<sup>3</sup>"],"mission.possibilities.end-climate-change":["End climate change<sup>10</sup>"],"mission.possibilities.end-fossil-fuel-usage":["End fossil fuel usage<sup>4</sup>"],"mission.possibilities.fertilisers-from-sunlight":["Make fertilisers from sunlight<sup>6</sup>"],"mission.possibilities.global-desalination":["Global desalination<sup>2</sup>"],"mission.possibilities.healthcare":["Reduce the cost of healthcare<sup>1</sup>"],"mission.possibilities.low-cost-fuels-sunlight":["Create low cost fuels from sunlight<sup>11</sup>"],"mission.possibilities.near-free-silent-transportation":["Near free silent transportation<sup>12</sup>"],"mission.possibilities.pull-drinking-water":["Global desalination<sup>13</sup>"],"mission.possibilities.synthetic-fuels":["Create synthetic fuels from sunlight<sup>11</sup>"],"mission.possibilities.title":["And unlocks a new world of possibilities"],"mission.possibilities.vertical-farming-at-scale":["Vertical farming at scale<sup>5</sup>"],"mission.steps.step-1.alt":["Netley North"],"mission.steps.step-1.first-content":["Deploy 1 TW of low cost solar and storage across homes, businesses and utilities to deliver the world’s cheapest kWhs. Acquire millions and millions of customers via lower energy costs."],"mission.steps.step-1.heading":["Deploy 1 TW of low cost solar and storage"],"mission.steps.step-1.second-content":["Coordinate millions of customers to ease grid pressure and scale the grid\'s capacity. Create digital twins of every home to forecast demand in real-time so no energy goes to waste, lowering costs further."],"mission.steps.step-2.alt":["Pylons with electrical wires on a mountain"],"mission.steps.step-2.first-content":["Use cheap kWhs from step 1 to make clean hydrogen fuels and chemicals from sunlight to phase out fossil fuels."],"mission.steps.step-2.heading":["Leverage cheap kWhs and modernise the grid"],"mission.steps.step-2.second-content":["Reinvest the profits from step 1 into building and acquiring grids worldwide, modernising them to lower energy costs even more."],"mission.steps.step-3.alt":["Reactor"],"mission.steps.step-3.first-content":["Use the profits from steps 1 and 2 to make nuclear fusion a reality. Uncertain odds, but transformative upside. Lower margins if we fail, abundant cheap energy if we succeed."],"mission.steps.step-3.heading":["Make energy abundant"],"mission.steps.step-number":["Step ",["stepNumber"]],"mission.theyre-wrong":["They’re wrong."],"mission.too-broken.card-1.heading":["80M km"],"mission.too-broken.card-1.subheading":["of new and upgraded power lines is needed to meet demand.<sup>15</sup> That’s 2000x around the Earth."],"mission.too-broken.card-2.heading":["15 years"],"mission.too-broken.card-2.subheading":["to get a major UK energy project connected to the grid<sup>16</sup>"],"mission.too-broken.card-3.subheading":["worth of clean energy has been wasted globally since 2020<sup>

117</sup>"],"mission.too-broken.subtitle":["It was built for a handful of centralised coal plants, not millions of EVs, rooftop solar systems, and 1000 TWh of AI data centres.<sup>14</sup>"],"mission.too-broken.title":["But the grid wasn\'t built to deliver energy 10x cheaper"],"mission.tradeoff-toggles.heading":["Everyone tells you this means sacrifice"],"mission.tradeoff-toggles.toggle.energy.label":["Energy"],"mission.tradeoff-toggles.toggle.energy.left":["Reliable"],"mission.tradeoff-toggles.toggle.energy.right":["Renewable"],"mission.tradeoff-toggles.toggle.tomorrow.label":["Tomorrow"],"mission.tradeoff-toggles.toggle.tomorrow.left":["Planet"],"mission.tradeoff-toggles.toggle.tomorrow.right":["Progress"],"mission.tradeoff-toggles.toggle.winter.label":["Winter"],"mission.tradeoff-toggles.toggle.winter.left":["Comfort"],"mission.tradeoff-toggles.toggle.winter.right":["Cost"]}')}}]);
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