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https://pancake.vn/blog

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1<!DOCTYPE html><html lang="en"><head><meta name="description" content="Unify chat, sales, and customer data with one powerful business messaging platform. Streamline lead management, automate conversations, and grow your business with ease."/><meta property="og:title" content="Pancake: The All-in-One Business Messaging Platform"/><meta property="og:description" content="Unify chat, sales, and customer data with one powerful business messaging platform. Streamline lead management, automate conversations, and grow your business with ease."/><title>Pancake | The All-in-One Business Messaging Platform</title><link rel="canonical" href="https://pancake.vn/blog"/><link rel="alternate" hrefLang="en" href="https://pancake.biz/blog"/><link rel="alternate" hrefLang="tl" href="https://pancake.ph/blog"/><link rel="alternate" hrefLang="id" href="https://pancake.id/blog"/><link rel="alternate" hrefLang="en-in" href="https://pancake.in/blog"/><link rel="alternate" hrefLang="x-default" href="https://pancake.biz/blog"/><meta charSet="utf-8"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><meta name="viewport" content="initial-scale=1.0, width=device-width"/><meta name="facebook-domain-verification" content="9s6lo4ou4mdufe29cvlyien7t6jdit"/><meta name="keywords" content="Pancake, Pancake v2, Phần mềm quản lý FanPage"/><meta property="og:url" content="https://pages.fm/"/><meta property="og:type" content="website"/><meta property="og:image" content="https://content.pancake.vn/1/fwebp/0b/58/89/b4/4533d8f5243a049438b3b530cf0647d5dee8f6cd185c68f0d960a2b6.png"/><meta property="og:locale" content="vi_VN"/><meta property="og:locale:alternate" content="en_US"/><meta property="fb:app_id" content="1733556690196497"/><link href="/static/images/new_fa_icon.svg" rel="shortcut icon"/><link rel="preconnect" href="https://fonts.gstatic.com"/><link rel="preconnect" href="https://www.google-analytics.com"/><link rel="preconnect" href="https://analytics.google.com"/><link rel="preconnect" href="https://www.googletagmanager.com"/><link rel="preconnect" href="https://connect.facebook.net"/><link rel="preconnect" href="https://www.facebook.com"/>
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gp2ZiWeQqZlnmSqUUPGMLxsJx2vKdt5+rTus03ITK5wHrVFIiCcD4ReIRhxYNqAKwTApmGfh5DBlFDAAooCHq82SkyfTFEiRkyb13MrNYmvEG8pmoZx+AtOZ6a2YnES3jgdsdimu/IcXpmpKAqyQ4MXtRNs4r8sC5DkVKjLstgc2iZOlugmN4aLbPulHjrNsYTqWD8dqDyFjxi1roXu2oeauz+IBsEZNRWAwCaDGtJRt0RBWiLBbQNgJYDhA/uImqdmS89XBiIDmyIgef0zEiAldzAYC+ajLeqCKTNbKdmR3VUTw3USE3UTC22lc7FEBgu1oZ59IPI8VjeD6zJ9WhS1UcfQT3MlbAGdfcDo3Wi8NDF1giXZDHBIL8Wc2SRjfeoUO5vuQD69mX6O/8vPPf80/sGP4P/X2fU73ew8+d7FBh0/27O6QuDX4FZf//777BfJq4kHPKRZF+o7y2XfVlXbznEhENZAZP0vlXM4H8xlbzYgz+AMmvpdUo7gEEXIP5ndd4c02qHO9J/UfmuOjOz5f868HS3qAGZC0e6f4x41wpay/BxOqtlygC5+V5wWX18QP6ENtR/IvksFBUMlkefVcD5qPXpr6jvIykv/YIVVEhbkvW5M191wOQ8VUdNsiMW6wh/kaYGBSFygRRvX4qazlcH7jVhfpLvz7wLDz6ekww1C1KDyIm5h6ZWDqGNkntYTaxtq8VpN6thkzZUVi6tPv0VPYk8pQQzqSgePZOPKJQuxnt8Tfn0gLLaw84axufsnr9VA4OV9+Q47Y1IfGqq1iFiLDVUtQw/4uTyzeqjY4b2+UiV8ebhBEIEHTMZcDy4Eeplcob6rAbpfaYNaJ7S22hxmk6uy621aH3eM1jbmLalCSWUQzSX5m/Ob2WgZYr64kqKiDPevkRla+8xWB17Ykznpe/tY7FaB3qEEOSPkPH5I8K4ay2iQ+ejFJ15+1KVLWQHxCNJsFvFOl+0IBW5Khi1KmncKmvgMCKo2CCMcVTER3Z+OqZecVEdcagY4Fm44BPfrof5vWJTJRvgIAcJBwkw3Rm+hQZOHREYIIzFEcRHdpzuoldcJNyhg3icK7MF61GXSpJ8+QvcmjL1A/a3D4f/Sg9wkCt9zYmbQAxKQxxZcIaGIqEsNnJ4jEwN8TJBtLIADy6ZvYwRtDZJ4Xj9SCajJYCjuEqYZGKkRQoA9cS4RlKkBLAQqY1a7petHvZoiX9jhBpwt2etvUdQRl1SARnxTMmzfecYZccEGud8E5/dYB/3Yn/OGIU+RQuR7a2+a/WP5Nb+npyZxBGNsFQeZkv0rdnjHUt95Elx4+skQkoBMpr/L0gQt3K9c4koeS5xSAQOuYZJcN9KN07NBG+pkEmOafjGLqO75lUmksyhY3gZV7jPoSRi1E9EqvibI9udczgDU7ycZn8eZaVLsZ9ktaakfTyqSl2d01XM8NXHSFKX1+pNQUrFvS7BbyNlvS36mAe74xVKEDOqEpNa4DSfjckFHpwMa0qlnPLil4LU+IY+8Of7AgAaT6gnBCKReCEyy4x89vHN3t6ReIE4HmkLtO3frsi7FbqOofOE85mh/Qn7PUObAZsNQ/c73N8z9PlXN/v6EH105z9yiJ6f8PzM0NuHeHtj6J1HEFwusvF5kfWLPdOhp1Febxk06QwOl+vNuJZiVZA6hEsPYaASkXOz8MaoIDkcrJ5QSueEA56VOtdHlufXwyVezzfxvHa5fIZo79kC0sMtnic8P0teWF8UkjsfJDON50NxwUdDJUj8A9anG9YjFk9DPD2donyFG7+gieaT0PV1aDxbgBjSSaijcpmRh9FMVA8RU2nEIyDZLScIh8hDKLBAkpqrIyrGcRDEzkKZP9zfEyRxG2UTTyvOh7PVhUOpswqMZ6K24ODotoKl3p7bKrdJjrY3ll3m2HXQ5QePOsRpw8D+IAs9YzzAM08h6vWBVM7k+NZwul024YtI8Ty5bFHDLCFtCnEZKjShOzxAPshEaA3Ad5YLbM+c307Ffd36LbNZIqh8EGRy4eVl
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HTPDStxZbMU2+E7AkhzmZj7Gi4AHHay5IMTkDlf/GnDMSZ8T/XN3iL31ZkkRrgBzH+UvnhxKO8ldO+FAMxj4V5yaNPg5asLfk/6KS93Ki6RHsh58il+QpH6oF+RkFP0MtMWmqb4w7Q5se4OtwTejq5pFhCDAP50/0k9peyLuBmzZ3lkafLugcu7eHyE+plbkAzyibDdSJ0PY/kCFCC6sUFxC9gNbjQWwUTPALpvgJhqcLOnMEU39hAQRSikGhI/AQJBdMJMVLkFOAXCrRBIVJGJvn1p/akXP+Ymy2DYVp1DWI4AQPfmm+v3kYgeG/Sbth7NYce3eilz0z9iBGtuO8fnBz3+i5uVoVXzJxs4Wm5Lc2KrTmqaZl9Y1JHlxHEdSGHtBin2hKz8vVMWKGm7E6zAEoxvej95JUgWywBCAtLXB0FgoVussNc0ctEBTC5XY064bwQNQnBMCZXgeE4v0xBgpXCJhty6UQdqX4azhg4UAIiDB
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12play:flex}.index-header-menu .header-menu-section-products .header-menu-section-body .menu-col{flex:1 1 0;min-width:0;display:flex;flex-direction:column}.index-header-menu .header-menu-section-products .header-menu-section-body .menu-item{max-width:300px;padding-block:12px;display:grid;align-items:center;column-gap:12px;grid-template-columns:max-content 1fr}.index-header-menu .header-menu-section-products .header-menu-section-body .menu-product-icon{grid-row:1;grid-column:1;width:32px;height:32px;padding:6px;object-fit:contain}.index-header-menu .header-menu-section-products .header-menu-section-body .menu-item-header{grid-row:1;grid-column:2}.index-header-menu .header-menu-section-products .header-menu-section-body .menu-product-body{grid-row:2;grid-column:2;color:#475467;font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:14px;font-style:normal;font-weight:300;line-height:20px}.index-header-menu .header-menu-section-industries{min-width:0;max-width:200px}.index-header-menu .header-menu-section-industries .menu-item{padding-block:8px;display:flex;align-items:center;gap:16px}.index-header-menu .header-menu-section-industries .menu-industry-icon{margin-block:4px;width:24px;height:24px;flex-shrink:0;color:#07c5ad}.index-header-menu .header-menu-section-success-stories{min-width:0}.index-header-menu .header-menu-section-success-stories .menu-item{padding-block:12px;display:flex}.index-header-menu .header-menu-section-platforms{min-width:190px}.index-header-menu .header-menu-section-platforms .menu-item{padding-block:12px;display:flex;align-items:center;gap:8px}.index-header-menu .header-menu-section-platforms .menu-item .menu-platform-icon{width:24px;height:24px}.index-header-menu .header-menu-section-platforms .menu-item .menu-platform-coming-soon{display:none}.index-header-menu .header-menu-section-platforms .menu-item[data-disabled=true]:hover .menu-platform-icon{opacity:.4}.index-header-menu .header-menu-section-platforms .menu-item[data-disabled=true]:hover .menu-platform-title{display:none}.index-header-menu .header-menu-section-platforms .menu-item[data-disabled=true]:hover .menu-platform-coming-soon{display:unset;color:var(--Light-Neutral-Gray-4---Border--Disable, #98A2B3)}@media (min-width: 900px){.index-header-menu{position:absolute;width:100%}.index-header-menu .index-header-hamburger-menu{display:none}}@media (max-width: 900px){.index-header-menu[data-open=true]{min-height:calc(100vh - 72px)}.index-header-menu .header-menu{display:none}}.pancake-dropdown-wrapper{position:relative}.pancake-dropdown{position:absolute;z-index:1;top:calc((var(--target-top) - var(--anchor-top)) * 1px);left:calc((var(--target-left) - var(--anchor-left)) * 1px)}.index-header-hamburger-menu{padding-block-start:16px;display:flex;flex-direction:column;background-color:#fff;height:calc(100vh - 65px);overflow:auto}.index-header-hamburger-menu .hamburger-menu-list{display:flex;flex-direction:column;gap:8px}.index-header-hamburger-menu .hamburger-menu-item{display:flex;padding:12px 16px;align-items:center;gap:16px;color:var(--Gray-900, var(--Colors-neutral-gray-900, #101828))}.index-header-hamburger-menu .hamburger-menu-item:hover{color:var(--Light-Primary-Pancake-6-Primary, #1677ff);cursor:pointer}.index-header-hamburger-menu .hamburger-menu-item-text{flex-grow:1;font-family:Inter;font-size:16px;font-style:normal;font-weight:400;line-height:22px}.index-header-hamburger-menu .hamburger-menu-item-collapse-icon .main-path{stroke-width:2}.index-header-hamburger-menu .hamburger-menu-item-collapse-wrapper{display:flex;flex-direction:column}.index-header-hamburger-menu .hamburger-menu-item-collapse-wrapper[data-open=true] .hamburger-menu-item-collapse{display:initial}.index-header-hamburger-menu .hamburger-menu-item-collapse-wrapper[data-open=true] .hamburger-menu-item-collapse-icon{transform:rotate(180deg)}.index-header-hamburger-menu .hamburger-menu-item-collapse-padding{padding-block-start:8px}.index-header-hamburger-menu .hamburger-menu-item-collapse-border{border-top:.5px solid var(--Colors-neutral-gray-250, #dde1e7);border-bottom:.5px solid var(--Colors-neutral-gray-250, #dde1e7)}
12.index-header-hamburger-menu .hamburger-menu-item-collapse{display:none}.index-header-hamburger-menu .menu-collapse-list{display:flex;padding:8px 16px;flex-direction:column;gap:8px}.index-header-hamburger-menu .menu-collapse-item{padding:12px 16px;border-radius:12px}.index-header-hamburger-menu .menu-collapse-item:hover{background:var(--Colors-neutral-gray-100, #f2f4f7);cursor:pointer}.index-header-hamburger-menu .menu-collapse-item:hover .menu-collapse-item-title{color:var(--Light-Primary-Pancake-6-Primary, #1677ff)}.index-header-hamburger-menu .menu-collapse-item-header{display:flex;align-items:center;gap:8px}.index-header-hamburger-menu .menu-collapse-item-title{color:var(--Light-Neutral-Gray-8---Primary-Text-1, var(--Colors-neutral-gray-800_-Pr, #1d2939));font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:16px;font-style:normal;font-weight:400;line-height:24px}.index-header-hamburger-menu .menu-collapse-item-tag{padding:0 6px;border-radius:6px 0;border:1px solid #4096ff;font-family:Inter;font-size:11px;font-style:normal;font-weight:400;line-height:18px;background:linear-gradient(292deg,#4096ff 14.59%,#1677ff 85.41%);background-clip:text;-webkit-background-clip:text;-webkit-text-fill-color:transparent}.index-header-hamburger-menu .menu-collapse-products .menu-collapse-item{display:grid;align-items:center;column-gap:12px;grid-template-columns:auto 1fr}.index-header-hamburger-menu .menu-collapse-products .menu-collapse-product-icon{grid-row:1;grid-column:1;width:32px;height:32px;flex-shrink:0;padding:6px;object-fit:contain}.index-header-hamburger-menu .menu-collapse-products .menu-collapse-item-header{grid-row:1;grid-column:2}.index-header-hamburger-menu .menu-collapse-products .menu-collapse-product-body{grid-row:2;grid-column:2;color:var(--Light-Neutral-Gray-5---Disable-Text, var(--Colors-neutral-gray-500, #667085));font-family:Inter,Helvetica,Arial,sans-serif;font-size:14px;font-style:normal;font-weight:300;line-height:20px}.index-header-hamburger-menu .menu-collapse-industries .menu-collapse-item{padding:8px 16px;display:flex;align-items:center;gap:16px}.index-header-hamburger-menu .menu-collapse-industries .menu-collapse-industry-icon{margin-block:4px;width:24px;height:24px;flex-shrink:0;color:#07c5ad}.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item{display:flex;align-items:center;gap:12px}.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item .menu-collapse-platform-coming-soon{display:none;color:var(--Light-Neutral-Gray-4---Border--Disable, #98A2B3)}.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item[data-disabled=true]:active .menu-collapse-platform-title,.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item[data-disabled=true]:hover .menu-collapse-platform-title{display:none}.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item[data-disabled=true]:active .menu-collapse-platform-coming-soon,.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item[data-disabled=true]:hover .menu-collapse-platform-coming-soon{display:unset}.index-header-hamburger-menu .hamburger-menu-item-info .language-info{display:flex;align-items:center;gap:12px}.index-header-hamburger-menu .hamburger-menu-item-info .language-info .language-info-flag{width:var(--Space-Sp-20, 20px);height:var(--Space-Sp-20, 20px);flex-shrink:0}.index-header-hamburger-menu .hamburger-menu-item-info .language-info .language-info-text{text-transform:uppercase;color:var(--Light-Neutral-Gray-4---Border--Disable, var(--Colors-neutral-gray-400, #98a2b3));font-family:Inter;font-size:16px;font-style:normal;font-weight:400;line-height:22px}.index-header-hamburger-menu .menu-collapse-languages .menu-collapse-item{display:flex;align-items:center;gap:16px}.index-header-hamburger-menu .menu-collapse-languages .menu-collapse-item[data-active=true] .menu-collapse-item-title{color:var(--Light-Primary-Pancake-6-Primary, #1677ff)}.index-header-hamburger-menu .menu-collapse-languages .menu-collapse-language-icon{width:24px;height:24px;flex-shrink:0;border-radius:var(--Space-Sp-56, 56px);box-shadow:0 3px 8px #00000026}
12.index-header-hamburger-menu .hamburger-menu-footer-login{display:flex;padding:24px 16px;flex-direction:column;gap:16px;border-top:1px solid var(--Gray-200, #e4e7ec)}.index-header-hamburger-menu .hamburger-menu-footer-login-button{display:flex;padding:var(--Space-Sp-10, 10px) 16px;justify-content:center;align-items:center;gap:8px;border-radius:9999px;border:1px solid var(--Colors-neutral-gray-300, #d0d5dd);background:var(--Colors-base-White, #fff)}.index-header-hamburger-menu .hamburger-menu-footer-login-button .icon{width:24px;height:24px;flex-shrink:0}.index-header-hamburger-menu .hamburger-menu-footer-login-button .text{color:var(--Light-Neutral-Gray-8---Primary-Text-1, var(--Colors-neutral-gray-800_-Pr, #1d2939));font-family:Inter;font-size:16px;font-style:normal;font-weight:400;line-height:22px}.index-header-hamburger-menu .hamburger-menu-footer-login-button.facebook{border:1px solid var(--PrimaryButton-Default, #105ce2);background:var(--PrimaryButton-Default, #105ce2);box-shadow:0 1px 2px #1018280d}.index-header-hamburger-menu .hamburger-menu-footer-login-button.facebook .text{color:var(--Neutral-1, var(--Colors-base-White, #fff))}.index-header-hamburger-menu .hamburger-menu-footer-login-or-divider{display:flex;justify-content:center;align-items:center;color:var(--Gray-500, #667085);text-align:center;text-transform:uppercase;font-family:Inter;font-size:14px;font-style:normal;font-weight:300;line-height:20px}.index-header-hamburger-menu .hamburger-menu-footer-login-others{display:flex;flex-direction:column;gap:12px}.pb-120{padding-bottom:120px!important}svg.index-icon-chevron-down{fill:none;flex-shrink:0;width:20px;height:20px}svg.index-icon-chevron-down path.main-path{stroke:currentColor;stroke-width:1;stroke-linecap:round;stroke-linejoin:round}.index-footer{display:flex;padding:64px 116px;flex-direction:column;align-items:center;gap:48px;align-self:stretch;background:var(--Light-Neutral-Gray-0-White, #fff)}.index-footer>*{width:100%;max-width:1208px}.index-footer .footer-content{display:flex;justify-content:space-between;gap:96px}.index-footer .footer-about{display:flex;flex-direction:column;align-items:flex-start;gap:32px}.index-footer .footer-pancake-logo{object-fit:contain}.index-footer .footer-about-logos{display:flex;height:32px;align-items:center;gap:16px;align-self:stretch}.index-footer .footer-about-logos .footer-pancake-logo{width:126px;height:32px}.index-footer .footer-about-logos .divider{width:1px;height:32px;background:#d0d5dd}.index-footer .footer-about-logos .footer-meta-icon{width:80px;height:16px}.index-footer .footer-about-company-and-partners{display:flex;flex-direction:column;gap:24px}.index-footer .footer-about-company-and-partners .footer-pancake-logo{width:126px;height:32px}.index-footer .footer-about-company-and-partners .footer-partners{display:flex;flex-direction:column;gap:12px}.index-footer .footer-about-company-and-partners .footer-partners-logos{display:flex;align-items:center;gap:20px}.index-footer .footer-about-company-and-partners .footer-partners-logos .footer-meta-logo{width:88px;height:35px;cursor:pointer}.index-footer .footer-about-company-and-partners .footer-partners-logos .footer-google-logo{width:91px;height:30px}.index-footer .footer-about-company-and-partners .footer-partners-logos .footer-tiktok-logo{width:114px;height:40px;cursor:pointer}.index-footer .footer-contact-info{display:flex;flex-direction:column;align-items:flex-start;gap:16px}.index-footer .footer-contact-info-item{display:flex;flex-direction:column;align-items:flex-start;gap:8px}.index-footer .footer-contact-info-tag{display:flex;justify-content:center;align-items:center;gap:8px;border-radius:8px}.index-footer .footer-contact-info-tag-icon{width:20px;height:20px}.index-footer .footer-contact-info-tag-name{font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:14px;font-style:normal;font-weight:300;line-height:20px;background-image:linear-gradient(292deg,#1677ff 14.59%,#2c8bff 85.41%);background-clip:text;-webkit-background-clip:text;-webkit-text-fill-color:transparent}.index-footer .footer-contact-info-content{display:flex;padding-left:28px;align-items:flex-start;gap:8px;white-space:pre-wrap;color:var(--Light-Neutral-Gray-7---Title, #344054);font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:16px;font-style:normal;font-weight:300;line-height:24px}.index-footer .footer-sitemap-and-download{flex:1 1 780px;display:flex;flex-direction:column;justify-content:space-between}.index-footer .footer-sitemap{display:flex;justify-content:space-between;align-items:flex-start;column-gap:24px}
12.index-footer .footer-sitemap-section{display:flex;flex-direction:column;align-items:flex-start;gap:16px}.index-footer .footer-sitemap-section-title{align-self:stretch;color:var(--Gray-400, #98a2b3);text-transform:uppercase;font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:14px;font-style:normal;font-weight:500;line-height:20px}.index-footer .footer-sitemap-section-item{color:var(--Gray-700, #344054);font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:16px;font-style:normal;font-weight:300;line-height:24px}.index-footer .footer-sitemap-section-item:hover{text-decoration:underline}.index-footer .footer-credits{display:flex;flex-direction:column;justify-content:center;align-items:stretch;gap:24px}.index-footer .footer-credits .divider{height:1px;align-self:stretch;background:var(--Gray-300, #d0d5dd)}.index-footer .index-copyright{height:22px;color:var(--Gray-400, #98a2b3);font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:14px;font-style:normal;font-weight:300;line-height:20px}.index-footer.dark{color:var(--Light-Neutral-Gray-1---Table-Header---Hover, #f2f4f7);background:var(--Light-Neutral-Gray-9---Primary-Text-2, #101828)}.index-footer.dark .footer-contact-info-tag-name{background-image:linear-gradient(292deg,#69b1ff 14.59%,#4096ff 85.41%)}.index-footer.dark .footer-contact-info-content{color:var(--Light-Neutral-Gray-0-White, #fff)}.index-footer.dark .footer-sitemap-section-item{color:var(--Light-Neutral-Gray-1---Table-Header---Hover, #f2f4f7)}.index-footer.dark .footer-credits .divider{background:var(--Light-Neutral-Gray-8---Primary-Text-1, #1d2939)}.index-footer.dark .index-copyright{color:var(--Light-Neutral-Gray-5---Disable-Text, #667085)}@media (max-width: 900px){.index-footer{gap:40px}.index-footer .footer-content{flex-direction:column;align-items:stretch;gap:40px}.index-footer .footer-sitemap{flex:1 1 auto;flex-wrap:wrap;row-gap:40px}.index-footer .footer-sitemap-section{flex:1 1 0;min-width:120px}}@media (max-width: 768px){.index-footer{padding-inline:16px}}@media (width > 768px){.footer-sitemap-and-download .index-mobile-download-badges{align-self:end}}.index-mobile-download-badges{display:flex;align-items:flex-start;gap:16px;flex-wrap:wrap}.index-mobile-download-badges>*{flex-shrink:0}.index-mobile-download-badges .index-mobile-download-badge{padding:8px 16px 8px 12px;display:flex;justify-content:center;align-items:center;gap:12px;border-radius:var(--Space-Sp-8, 8px)}.index-mobile-download-badges .index-mobile-download-badge[data-variant=dark]{color:var(--Colors-base-White, #fff);background-color:#34405466}.index-mobile-download-badges .index-mobile-download-badge[data-variant=dark]:hover{background-color:#344054a6}.index-mobile-download-badges .index-mobile-download-badge[data-variant=dark] .pre{color:var(--Gray-300, #b7bac7)}.index-mobile-download-badges .index-mobile-download-badge[data-variant=light]{border:.5px solid 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13y setting specific permissions for each user&quot;,&quot;orderCreationTrackingTitle&quot;:&quot;Order creation and tracking&quot;,&quot;orderCreationTrackingDescription&quot;:&quot;Create and manage orders directly in the chat interface. Automatically optimize ads based on conversion events&quot;,&quot;manageCustomerViaCrmTitle&quot;:&quot;Manage customer via CRM&quot;,&quot;manageCustomerViaCrmDescription&quot;:&quot;Utilize CRM to easily manage customer information, improving communication and long-term retention&quot;,&quot;analyticsApiTitle&quot;:&quot;Analytics and API&quot;,&quot;analyticsApiDescription&quot;:&quot;Real-time visual reports and open APIs for easy integration and quick, informed decisions&quot;},&quot;sectionAppMobile&quot;:{&quot;tagText&quot;:&quot;App Mobile&quot;,&quot;title&quot;:&quot;Imagine never losing track of a message again&quot;,&quot;description&quot;:&quot;Instantly reply, organize, and track your chats, ensuring you never miss a beat.&quot;},&quot;sectionCustomers&quot;:{&quot;tagText&quot;:&quot;Customers&quot;,&quot;title&quot;:&quot;Why customers love us&quot;,&quot;description&quot;:&quot;Manage and optimize your operations seamlessly across various platforms with our unified and versatile solutions&quot;,&quot;ourSuccessStories&quot;:&quot;Our success stories&quot;},&quot;sectionProducts&quot;:{&quot;tagText&quot;:&quot;Other Products&quot;,&quot;title&quot;:&quot;All the apps you need&quot;,&quot;description&quot;:&quot;Every app you need to drive your business is part of our unified ecosystem, ensuring smooth collaboration and enhanced productivity&quot;,&quot;descriptionMobile&quot;:&quot;Instantly reply, organize, and track your chats, ensuring you never miss a beat.&quot;},&quot;sectionDemo&quot;:{&quot;title&quot;:&quot;Ready to boost your business?&quot;}},&quot;useCases&quot;:{&quot;title&quot;:&quot;Use Cases&quot;,&quot;description&quot;:&quot;Whether you’re looking to generate leads, drive sales, or provide customer service, we have the solutions you need. Pick your industry and explore our features.&quot;},&quot;successStories&quot;:{&quot;catalog&quot;:&quot;Catalog&quot;,&quot;title&quot;:&quot;Extensive Collection of Client Success Narratives&quot;,&quot;description&quot;:&quot;Exploration of how our solutions have significantly transformed business operations and achieved exceptional results across a wide range of industries&quot;,&quot;topics&quot;:{&quot;services&quot;:&quot;Service&quot;,&quot;retail&quot;:&quot;Retail&quot;,&quot;fashion&quot;:&quot;Fashion&quot;,&quot;beauty&quot;:&quot;Beauty&quot;,&quot;ecommerce&quot;:&quot;Ecommerce&quot;,&quot;education&quot;:&quot;Education&quot;},&quot;articles&quot;:{&quot;modanisa&quot;:{&quot;title&quot;:&quot;Success story of Modanisa with WhatsApp&quot;,&quot;description&quot;:&quot;Customer inquiries resolved without a need to go to live support&quot;},&quot;be&quot;:{&quot;title&quot;:&quot;Automation - Enhancing Be&#x27;s Operational Efficiency&quot;,&quot;description&quot;:&quot;Delivering comprehensive efficiency in time and cost management&quot;},&quot;yody&quot;:{&quot;title&quot;:&quot;Yody - Enhancing Automation and Multi-Channel Optimization&quot;,&quot;description&quot;:&quot;Optimizing operations to boost revenue and deliver an exceptional customer experience&quot;},&quot;kangjinBeauty&quot;:{&quot;title&quot;:&quot;KangJin Beauty - Optimizing Customer Care Solutions&quot;,&quot;description&quot;:&quot;Helps manage conversations effectively and deliver an excellent experience to customers&quot;},&quot;fptShop&quot;:{&quot;title&quot;:&quot;FPT Shop - Managing Multi-Channel Conversations with Pancake&quot;,&quot;description&quot;:&quot;Easily manage conversations and boost employee performance.&quot;},&quot;ila&quot;:{&quot;title&quot;:&quot;ILA - Optimizing Customer Interaction and Management with Pancake&quot;,&quot;description&quot;:&quot;Providing excellent service to customers, while boosting student enrollment numbers significantly.&quot;},&quot;pcsg&quot;:{&quot;title&quot;:&quot;Phong cach Sai Gon - Boost revenue and Optimize management&quot;,&quot;description&quot;:&quot;Boost efficiency, increase revenue, and achieve sustainable growth&quot;},&quot;hydroclean&quot;:{&quot;title&quot;:&quot;HydroClean Indonesia: Enhancing Customer Engagement &quot;,&quot;description&quot;:&quot;Reduce Costs, Attract More Customers, and Enhance Conversation Quality.&quot;},&quot;baratico&quot;:{&quot;title&quot;:&quot;Baratico: A Game-Changing Solution for Sales Optimization&quot;,&quot;description&quot;:&quot;Cut Operational Costs, Speed Up Processes, and Attract More Customers&quot;}}},&quot;useCase&quot;:{&quot;sectionDemo&quot;:{&quot;title&quot;:&quot;Ready to\n&lt;1&gt;boost your business?&lt;/1&gt;&quot;,&quot;description&quot;:&quot;Book a demo with Pancake experts to discover the best solutions for your business&quot;,&quot;seeMore&quot;:&quot;See more usecases&quot;,&quot;requestDemo&quot;:&quot;Book a demo&quot;},&quot;readMore&quot;:&quot;Story details&quot;,&quot;solutions&quot;:{&quot;whatsapp&quot;:{&quot;title&quot;:&quot;&lt;0&gt;WhatsApp x E-Commerce&lt;/0&gt; - The future of online shopping&quot;,&quot;feature1&quot;:{&quot;title&quot;:&quot;Respond to your customers automatically 24/7&quot;,&quot;description1&quot;:&quot;Never leave your customers waiting! Create a seamless chatbot to enhance your customer&#x27;s purchase experience&quot;,&quot;description2&quot;:&quot;Set up response scenarios from simple to advanced with an intelligent chatbot&quot;,&quot;description3&quot;:&quot;Instantly confirm and update the status of orders anytime, anywhere via WhatsApp&quot;,&quot;subfeature1&quot;:&quot;24/7 instant support for all queries&quot;,&quot;subfeature2&quot;:&quot;Auto thank-yous and updates to increase loyalty&quot;,&quot;subfeature3&quot;:&quot;Seamless order confirmations and tracking&quot;},&quot;feature2&quot;:{&quot;title&quot;:&quot;Shopify Abandoned Cart Reminder&quot;,&quot;description&quot;:&quot;Create personalized shopping experiences with customized reminder messages. Customers will feel valued and motivated to complete their purchase.&quot;,&quot;subfeature1&quot;:&quot;Automated message sending&quot;,&quot;subfeature1Desc&quot;:&quot;Tailor reminder messages to match your brand&#x27;s voice and offer incentives like discounts to encourage customers to complete their purchase.&quot;,&quot;subfeature2&quot;:&quot;Instant performance tracking&quot;,&quot;subfeature2Desc&quot;:&quot;Receive instant notifications when a customer interacts with the reminder, allowing you to monitor and track conversions easily.&quot;},&quot;feature3&quot;:{&quot;title&quot;:&quot;Interactive Menu and Catalog&quot;,&quot;description&quot;:&quot;Display special deals or popular items in an interactive menu, catalog&quot;,&quot;subfeature1&quot;:&quot;Personalized Product Discovery&quot;,&quot;subfeature1Desc&quot;:&quot;Tailor the shopping experience with dynamic catalogs, showcasing relevant products based on customer preferences and browsing behavior&quot;,&quot;subfeature2&quot;:&quot;Faster Conversions&quot;,&quot;subfeature2Desc&quot;:&quot;Enhance customer interactions with clickable buttons and lists, making the path to purchase quicker and more efficient within the chat.&quot;}},&quot;beautyClinic&quot;:{&quot;title&quot;:&quot;&lt;0&gt;Enhanced&lt;/0&gt; customer satisfaction and &lt;2&gt;Elevate&lt;/2&gt; their experience&quot;,&quot;description&quot;:&quot;These solutions not only make management easier for you, but also create better customer experiences, expand your market, and maximize revenue.&quot;,&quot;feature1&quot;:{&quot;title&quot;:&quot;
13Engage Effectively with Customers Across All Channels&quot;,&quot;description&quot;:&quot;Go beyond Facebook. With Pancake, you can effortlessly connect with customers on Instagram, WhatsApp, TikTok, and more.&quot;,&quot;subfeature1&quot;:&quot;Integrate all your messaging channels into one cohesive platform&quot;,&quot;subfeature2&quot;:&quot;Assign leads to staff with flexibility. Enjoy an intuitive, user-friendly interface.&quot;,&quot;subfeature3&quot;:&quot;Track every interaction, generate insightful reports, and gain a comprehensive view of all activities&quot;},&quot;feature2&quot;:{&quot;title&quot;:&quot;Optimize Customer Management with Pancake CRM&quot;,&quot;description&quot;:&quot;Manage customer journeys, appointments, and profiles effortlessly with our CRM system&quot;,&quot;subfeature1&quot;:&quot;Streamline operations for enhanced customer service efficiency&quot;,&quot;subfeature2&quot;:&quot;Segment customers effectively, manage orders, and interact seamlessly to foster stronger relationships&quot;,&quot;subfeature3&quot;:&quot;Create custom audience and auto Ads optimization&quot;},&quot;feature3&quot;:{&quot;title&quot;:&quot;24/7 Customer Care and Appointment Scheduling with AI Chatbot&quot;,&quot;description&quot;:&quot;Never miss your chance to convince customers with 24/7 AI Chatbot&quot;,&quot;subfeature1&quot;:&quot;Personalize customer interactions across various platforms with a flexible, intelligent chatbot.&quot;,&quot;subfeature2&quot;:&quot;Easily create scenario to book appointments, organize schedules, and manage customer care with precision&quot;,&quot;subfeature3&quot;:&quot;Automate reminders for booking, timelines, and product promotions to keep customers engaged&quot;},&quot;feature4&quot;:{&quot;title&quot;:&quot;Precise Team Management Right Down to Every Conversation&quot;,&quot;description&quot;:&quot;Assign roles and permissions to team members, controlling access to critical information like orders, customer databases, and sales workflows.\n\nMonitor and track every customer interaction to ensure the highest quality of service.&quot;}}},&quot;modanisa&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;&lt;0&gt;Supercharge&lt;/0&gt; your E-Commerce business with Pancake Ecosystem&quot;,&quot;description&quot;:&quot;From customer communication, order management to inventory management, system automation&quot;},&quot;successStory&quot;:{&quot;title&quot;:&quot;Success story of Modanisa with &lt;1&gt;WhatsApp&lt;/1&gt;&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Customers engaging in the WhatsApp sales channel went on to buy at least one item&quot;,&quot;desc2&quot;:&quot;Of customer inquiries resolved without a need to go to live support&quot;,&quot;desc3&quot;:&quot;Of customers using the chatbot placed their first-ever orders through WhatsApp&quot;},&quot;footer&quot;:&quot;With WhatsApp, Modanisa resolved most customer questions in one transaction, cut costs of operating its call centers, and increased sales orders in less than two years. &quot;},&quot;useCaseListItem&quot;:{&quot;title&quot;:&quot;Supercharge your E-Commerce business with Pancake Ecosystem&quot;,&quot;description&quot;:&quot;The future of online shopping&quot;}},&quot;beautyKangjin&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;&lt;0&gt;Beauty and Clinic&lt;/0&gt; Tailored solutions&quot;,&quot;description&quot;:&quot;From customer communication, order management to inventory management, system automation&quot;},&quot;successStory&quot;:{&quot;title&quot;:&quot;Success story of Kangjin Beauty Clinic&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Minimize operational costs and manpower during customer response and consultation processes&quot;,&quot;desc2&quot;:&quot;Customers booking appointments for the first time start a conversation with the business&quot;,&quot;desc3&quot;:&quot;Reduce advertising costs based on synchronising signals and optimising advertising&quot;},&quot;footer&quot;:&quot;Using solutions from Pancake, Kangjin Beauty Clinic has significantly optimized costs by fully leveraging the tools available and enhancing customer satisfaction. &quot;},&quot;useCaseListItem&quot;:{&quot;title&quot;:&quot;Secure more deals and enhance the customer experience with our solutions&quot;,&quot;description&quot;:&quot;Boost conversion and increases customer satisfaction&quot;}}},&quot;platform&quot;:{&quot;whatsappEdtech&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;&lt;0&gt;Upgrade your educational experience&lt;/0&gt; with our tailored solutions&quot;,&quot;description&quot;:&quot;Enhance your Ed-Tech experience with us. Simplify student interactions and course management effortlessly&quot;},&quot;solution&quot;:{&quot;title&quot;:&quot;&lt;0&gt;WhatsApp x Edtech&lt;/0&gt; - Leading with Professionalism&quot;,&quot;feature1&quot;:{&quot;title&quot;:&quot;Engage your registered client automatically on WhatsApp&quot;,&quot;description&quot;:&quot;Boost engagement post-registration with a countdown timer popup to create urgency. Trigger automated WhatsApp reminders for limited-time offers or course updates, driving faster client action without manual follow-up&quot;},&quot;feature2&quot;:{&quot;title&quot;:&quot;Automated Customer Service&quot;,&quot;description&quot;:&quot;Effortlessly manage customer inquiries and support with intelligent automation, providing faster responses and improved satisfaction&quot;,&quot;subfeature1&quot;:&quot;Utilize pre-set messages for customer responses&quot;,&quot;subfeature2&quot;:&quot;Automate repetitive interactions to save time&quot;},&quot;feature3&quot;:{&quot;title&quot;:&quot;Effortless student communication for your education platform&quot;,&quot;description&quot;:&quot;Enhance engagement with quick updates and reminders for students. Keep them informed and connected seamlessly through our platform&quot;},&quot;feature4&quot;:{&quot;title&quot;:&quot;Send mass broadcast to thousands of your clients by just one click&quot;,&quot;subfeature1Desc&quot;:&quot;Deliver targeted promotions with a single click, ensuring your message reaches a wide audience efficiently&quot;,&quot;subfeature2Desc&quot;:&quot;Reach thousands in seconds with instant broadcasting, driving stronger engagement and brand visibility&quot;}}},&quot;beautyClinic&quot;:&quot;Beauty/Clinic&quot;,&quot;whatsappBeauty&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;&lt;0&gt;Secure more deals and enhance&lt;/0&gt; the customer experience with our&quot;,&quot;description&quot;:&quot;From customer communication, order management to inventory management, system automation&quot;},&quot;solution&quot;:{&quot;title&quot;:&quot;&lt;0&gt;WhatsApp x Beauty&lt;/0&gt; - &lt;1&gt;Boost conversion and increase&lt;/1&gt; customer satisfaction&quot;,&quot;feature1&quot;:{&quot;title&quot;:&quot;Automated response and interact with WhatsApp API Catalog&quot;,&quot;description&quot;:&quot;Automate customer engagement on WhatsApp for quick communication.&quot;,&quot;subfeature1&quot;:&quot;Boost satisfaction by answering inquiries&quot;,&quot;subfeature2&quot;:&quot;Explore items, get reminders to stay current&quot;,&quot;subfeature3&quot;:&quot;Automate FAQs to support teams&quot;},&quot;feature2&quot;:{&quot;title&quot;:&quot;Book an appointment via landing page&quot;,&quot;description&quot;:&quot;Clients can easily book appointments through our landing page, which leads to WhatsApp for support notifications and reminders, ensuring personalized care and engagement&quot;},&quot;feature3&quot;:{&quot;title&quot;:&quot;Send mass broadcast to thousands of your clients by just one click&quot;,&quot;subfeature1&quot;:&quot;Deliver targeted promotions with a single click, ensuring your message reaches a wide audience efficiently&quot;,&quot;subfeature2&quot;:&quot;Reach thousands in seconds with instant broadcasting, driving stronger engagement and brand visibility&quot;},&quot;feature4&quot;:{&quot;title&quot;:&quot;Send reminder before the follow up day&quot;,&quot;description&quot;:&quot;Automatically send a reminder before the follow-up day, ensuring your clients stay informed and never miss their next appointment. This boosts client retention and keeps communication seamless.&quot;}}}},&quot;successStory&quot;:{&quot;challenge&quot;:&quot;Challenge&quot;,&quot;modanisa&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;Success story of Modanisa with WhatsApp&quot;,&quot;description&quot;:&quot;Quick, convenient customer experiences in five languages are in fine style with WhatsApp Business Platform&quot;},&quot;result&quot;:{&quot;title&quot;:&quot;What Modanisa achieved?&quot;,&quot;description&quot;:&quot;When Modanisa used chatbots through WhatsApp Business Platform, one oriented around customer service and the other focused on e-commerce, the company resolved most customer questions in one transaction, cut costs of operating its call centers, and increased sales orders in less than two years.&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Customer inquiries resolved without a need to go to live support&quot;,&quot;desc2&quot;:&quot;Of customers using the chatbot placed their first-ever orders through WhatsApp&quot;,&quot;desc3&quot;:&quot;Customers engaging in the WhatsApp sales channel went on to buy at least one item&quot;}},&quot;quote&quot;:{&quot;content&quot;:&quot;Now, we fully resolve about 70 percent of customer inquiries through WhatsApp, without needing to escalate further or open a ticket. In less than two years, we’ve seen a 36 percent cost savings in operating the call center. With those resources freed up, we’ve deepened our focus on the quality of customer experiences.&quot;},&quot;challenge&quot;:{&quot;title&quot;:&quot;Challenge: Addressing customer questions in fast fashion and creating a new sales channel&quot;,&quot;description&quot;:&quot;As Modanisa meets increasing customer demands for chic modest clothing, the company needed a fast, cost-effective way to answer customer questions in a single interaction. Emphasizing smoother customer experiences, the company also wanted to create an ecommerce chatbot that gave shopping quicker, 24/7 convenience.&quot;},&quot;solution&quot;:{&quot;item1&quot;:{&quot;title&quot;:&quot;Debuting versatile chatbots&quot;,&quot;content&quot;:&quot;Though roughly 68 percent of Modanisa customers engaged with the company via phone, each call center agent could only help one customer at a time. Building a customer service chatbot on WhatsApp Business Platform was as sharp as pairing a crewneck dress with a brightly colored shawl.&quot;},&quot;item2&quot;:{&quot;title&quot;:&quot;24/7 shopping with Commerce catalog&quot;,&quot;content&quot;:&quot;Whether a customer clicks to WhatsApp on the Modanisa site or through an ad on Facebook, they automatically open a conversation on WhatsApp. The ecommerce catalog and chatbot give the ability to interact and sell more on WhatsApp&quot;},&quot;item3&quot;:{&quot;title&quot;:&quot;Abandoned Cart Reminder&quot;,&quot;content&quot;:&quot;Convert up to 40% website abandoned cart to sale effortlessly. Prompting Reuters to name Modanisa, “the world’s most popular Islam
13ic apparel website.&quot;}}},&quot;hydroclean&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;HydroClean Indonesia – Optimizing Customer Engagement with Pancake and WhatsApp&quot;,&quot;description&quot;:&quot;HydroClean Indonesia optimizes customer engagement, reduces costs, and boosts conversion rates by integrating Pancake with WhatsApp.&quot;},&quot;result&quot;:{&quot;title&quot;:&quot;Achievements of HydroClean Indonesia&quot;,&quot;description&quot;:&quot;HydroClean Indonesia transformed customer engagement by integrating Pancake with WhatsApp, cutting costs, attracting more customers, and driving higher conversions. By shifting from passive outreach to direct conversations, they created a seamless experience that delivered exceptional results.&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Lower Cost per Conversation&quot;,&quot;desc2&quot;:&quot;Conversation Rate&quot;,&quot;desc3&quot;:&quot;High-quality conversations leading to valuable bookings&quot;}},&quot;challenge&quot;:{&quot;title&quot;:&quot;Challenge: The Equation of Cost Optimization and Booking Efficiency&quot;,&quot;description&quot;:&quot;As a professional home cleaning service in Indonesia, HydroClean needed an efficient way to reach potential customers, address inquiries, and increase bookings-all while optimizing costs. Passive advertising campaigns failed to generate enough high-quality leads, so they turned to WhatsApp to create a more seamless and engaging customer experience.&quot;},&quot;solution&quot;:{&quot;item1&quot;:{&quot;title&quot;:&quot;Targeted Audience Strategy&quot;,&quot;content&quot;:&quot;Instead of broad advertising, HydroClean focused on women aged 25-54 in major Indonesian cities—those with the highest demand for home cleaning services. This approach ensured more precise ad targeting, optimized costs, and increased conversion rates.&quot;},&quot;item2&quot;:{&quot;title&quot;:&quot;Engaging Content – Boosting Brand Awareness and Trust&quot;,&quot;content&quot;:&quot;HydroClean leverages service demo videos combined with ASMR-style content to deliver a visually and audibly immersive experience, allowing customers to truly perceive service quality. This approach not only enhances brand recognition but also builds trust and drives purchasing decisions.&quot;},&quot;item3&quot;:{&quot;title&quot;:&quot;Effortless Booking on WhatsApp – Streamlining the Customer Experience&quot;,&quot;content&quot;:&quot;Instead of directing customers to a website with multiple steps, HydroClean seamlessly transitions them to WhatsApp, enabling instant consultation and booking with just one message. This simplifies the buying journey, reduces drop-off rates, and boosts conversions.&quot;},&quot;item4&quot;:{&quot;title&quot;:&quot;Automation and Conversation Management with Pancake&quot;,&quot;content&quot;:&quot;With Pancake’s powerful automation system, HydroClean efficiently manages conversations, customer inquiries, and order processing across multiple channels. Every interaction is tracked and responded to promptly, streamlining operations and enhancing the customer experience.&quot;}}},&quot;baratico&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;Baratico – Seamless and Efficient Experience with WhatsApp and Pancake&quot;,&quot;description&quot;:&quot;Integrating Pancake with WhatsApp Business enables Baratico to automate sales processes, optimize customer service, and accelerate message handling.&quot;},&quot;result&quot;:{&quot;title&quot;:&quot;What Success Has Baratico Achieved?&quot;,&quot;description&quot;:&quot;When Baratico integrated Pancake with WhatsApp Business, they launched an automation-driven approach to customer service and sales. As a result, they efficiently handled a high volume of inquiries, reduced operational costs, and significantly boosted conversions in just one week.&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Conversations Converted into Potential Customers&quot;,&quot;desc2&quot;:&quot;Operational Costs&quot;,&quot;desc3&quot;:&quot;Sales Performance&quot;}},&quot;challenge&quot;:{&quot;title&quot;:&quot;
13The Challenge: Converting More Leads While Reducing Costs&quot;,&quot;description&quot;:&quot;As a growing e-commerce brand in Colombia, Baratico faced increasing customer inquiries and needed a cost-effective, scalable solution to convert more leads while reducing friction in the buying process. Their goal was to create a seamless shopping experience through WhatsApp with automation that improved efficiency and customer satisfaction.&quot;},&quot;solution&quot;:{&quot;item1&quot;:{&quot;title&quot;:&quot;Automated Order Confirmation – Reduce Returns, Increase Conversions&quot;,&quot;content&quot;:&quot;Incorrect information and last-minute changes increase return rates. With automated WhatsApp confirmation, Baratico instantly verifies phone numbers, reducing returns by up to 40% and streamlining operations.&quot;},&quot;item2&quot;:{&quot;title&quot;:&quot;Pancake – Automating Conversations for Instant Responses&quot;,&quot;content&quot;:&quot;With Pancake integration, Baratico automates interactions, enabling faster customer responses, reducing manual workload, and enhancing operational efficiency—creating a seamless and professional experience.&quot;},&quot;item3&quot;:{&quot;title&quot;:&quot;24/7 Shopping with WhatsApp Catalog – Simple and Convenient&quot;,&quot;content&quot;:&quot;Customers can browse products, ask questions, and place orders directly on WhatsApp without switching between multiple platforms. This streamlines the shopping journey and boosts conversion rates.&quot;},&quot;item4&quot;:{&quot;title&quot;:&quot;Abandoned Cart Reminders – Turning Potential Customers into Real Sales&quot;,&quot;content&quot;:&quot;The automated WhatsApp reminder system helps Baratico optimize conversion rates, recover abandoned orders, and increase revenue without additional advertising costs.&quot;}}},&quot;pcsg&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;Phong cach Sai Gon - Boost revenue and Optimize management&quot;,&quot;description&quot;:&quot;Founded in 2011 and having experienced over a decade of formation and development, Phong Cách Sài Gòn has become a beloved fashion and accessory brand among Vietnamese women.&quot;},&quot;challenge&quot;:{&quot;description&quot;:&quot;As Saigon Style rapidly expanded with a surge in orders and customers, the brand faced significant challenges in managing and operating its multi-channel business. The order management, inventory, and customer care systems were fragmented and lacked integration, leading to delays in order processing and errors in inventory updates. This not only reduced business efficiency but also negatively impacted the shopping experience, resulting in a wave of customer complaints.&quot;},&quot;solution&quot;:{&quot;item1&quot;:{&quot;title&quot;:&quot;Enhancing Multichannel Customer Conversation Management&quot;,&quot;content&quot;:&quot;Messages and comments from all channels like Facebook, Zalo, and the website are consolidated into a single interface. The Pancake system automatically distributes conversations to customer care staff, combined with powerful response support tools. This allows staff to increase response speed, personalization, and consistency in the consulting process. This is the key to enhancing customer satisfaction, repurchase rates, and building customer loyalty.&quot;},&quot;item2&quot;:{&quot;title&quot;:&quot;Centralized Order and Inventory Management, Automation&quot;,&quot;content&quot;:&quot;Synchronizing orders from sales channels like the website, Facebook, TikTok, Shopee, Lazada, etc., helps minimize errors and optimize order processing time. Automatically updating inventory levels in real-time across channels ensures accurate goods control and prevents phantom inventory issues. Automatically updating the order journey to customers via messages.&quot;},&quot;item3&quot;:{&quot;title&quot;:&quot;Enhancing Customer Support and Sales with Chatbot Technology&quot;,&quot;content&quot;:&quot;Use Chatbots to speed up response times and enhance personalization while easily segmenting customer groups. Automated scenarios like purchase reminders, birthday discount codes, and order closing have improved the customer experience and boosted overall conversion rates.&quot;},&quot;item4&quot;:{&quot;title&quot;:&quot;Enhance Website Sales Performance&quot;,&quot;content&quot;:&quot;Switching to Storecake, Pancake&#x27;s professional website service, allows Saigon Style to manage content effortlessly, optimize for SEO and mobile devices, and streamline operations. Most importantly, order and message management on the website are seamlessly integrated into a secure, customizable, and closed-loop ecosystem.&quot;}},&quot;result&quot;:{&quot;title&quot;:&quot;Impressive numbers&quot;,&quot;description&quot;:&quot;By streamlining operations and management with Pancake, Saigon Style has experienced remarkable revenue growth and a significant boost in customer satisfaction. The brand has successfully expanded its multi-channel sales presence while reinfor
13cing its strong foothold in the market.&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Customer Satisfaction&quot;,&quot;desc2&quot;:&quot;Lower Internal Operating Costs&quot;,&quot;desc3&quot;:&quot;Online Channel Revenue&quot;}},&quot;quote&quot;:{&quot;author&quot;:&quot;Mr. Le Tran Hung&quot;,&quot;content&quot;:&quot;Leveraging the Pancake software ecosystem has optimized our operations, especially in customer care, sales channel expansion, and order and inventory management. We have not only improved efficiency but also enhanced the customer experience, resulting in remarkable revenue growth. I am proud of the successes we’ve achieved and confident in our sustainable growth moving forward.&quot;,&quot;company&quot;:&quot;Phong Cach Sai Gon&quot;}},&quot;be&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;Be Vietnam - Empowering Operational Efficiency with Pancake Solutions&quot;,&quot;description&quot;:&quot;In 2018, Be is a proudly &#x27;Make in Vietnam&#x27; ride-hailing platform that quickly captured market share and expanded its service ecosystem. To enhance user experiences, Be has partnered with Pancake to deliver innovative operational optimization solutions, securing its position as a top 2 player in Vietnam and paving the way for global expansion.&quot;},&quot;challenge&quot;:{&quot;title&quot;:&quot;The challenge: How to optimize operational processes?&quot;,&quot;description&quot;:&quot;As one of Vietnam&#x27;s top ride-hailing platforms, Be faces challenges in managing its driver and restaurant partner network across channels like Facebook, TikTok, and its website. To simplify driver and restaurant onboarding, improve customer care, and handle conversations efficiently, Be needs a flexible and all-in-one management system.&quot;},&quot;solution&quot;:{&quot;item1&quot;:{&quot;content&quot;:&quot;With Pancake&#x27;s multi-channel messaging feature, Be has combined interactions from platforms like Facebook and TikTok into one easy-to-manage system. This helps Be&#x27;s customer care team quickly handle driver and restaurant registrations, ensuring no requests are missed. Response times are faster, providing customers with a smoother and more efficient experience.&quot;},&quot;item2&quot;:{&quot;title&quot;:&quot;Efficiently Managing Drivers and Restaurant Partners with Pancake CRM&quot;,&quot;content&quot;:&quot;To enhance relationship management, Be adopted Pancake CRM to streamline driver and restaurant partner registrations, delivering a seamless and personalized experience. With everything managed on a single, unified platform, Be ensures efficie
13nt relationship management and faster registration processes.&quot;},&quot;item3&quot;:{&quot;content&quot;:&quot;Be has taken a significant step forward by integrating seamlessly with Botcake, bringing powerful automation to its operations. Botcake quickly handles common questions and automatically segments customers, allowing Be to provide more personalized support. This reduces the workload for the support team, letting them focus on more complex issues while ensuring faster and more efficient service for customers.&quot;}},&quot;result&quot;:{&quot;title&quot;:&quot;Be&#x27;s Impressive Achievements in Number&quot;,&quot;description&quot;:&quot;The collaboration between Be and Pancake has marked a breakthrough in operational efficiency. This partnership has helped Be reduce costs and time while enhancing the experience for both customers and drivers. This success not only solidifies Be&#x27;s strong position in the market but also showcases its innovation and exceptional competitiveness in the transportation industry.&quot;,&quot;statistics&quot;:{&quot;desc2&quot;:&quot;Operational Costs&quot;,&quot;desc3&quot;:&quot;Operational Time&quot;}},&quot;quote&quot;:{&quot;author&quot;:&quot;Ms. Luu Ly&quot;,&quot;content&quot;:&quot;Pancake has provided Be with truly effective technological solutions. Thanks to this, we have optimized our operational processes, minimized costs and time, while enhancing the experience for customers, restaurants, and drivers. This is a meaningful partnership that helps Be move further and reinforces its position in the market.&quot;}},&quot;yody&quot;:{&quot;yodyFashionBrand&quot;:&quot;Yody Fashion Brand&quot;,&quot;hero&quot;:{&quot;title&quot;:&quot;Yody - Enhancing Automation and Streamlining Multi-Channel Operations&quot;,&quot;description&quot;:&quot;Yody is a modern Vietnamese fashion brand with youthful, diverse designs that offer comfort for all ages. With a wide store network and affordable prices, Yody is a favorite among customers. By partnering with Pancake, Yody has streamlined its processes from design to customer care, providing a faster and smoother shopping experience.&quot;},&quot;challenge&quot;:{&quot;title&quot;:&quot;Challenge: How to expand multi-channel and optimize processes?&quot;,&quot;description&quot;:&quot;With rapid growth in orders and customers, Yody faced challenges managing and operating across multiple channels. The lack of connection between order management and customer care systems led to errors, affecting efficiency and customer experience. Yody is now looking for a solution to optimize these processes.&quot;},&quot;solution&quot;:{&quot;item1&quot;:{&quot;title&quot;:&quot;Centralized Multi-Channel Messaging Management with Pancake&quot;,&quot;content&quot;:&quot;Pancake helps businesses manage conversations effectively across social platforms like Facebook, TikTok, and Zalo. From tracking orders to engaging with customers, Pancake syncs information seamlessly across all channels, optimizing sales processes and enhancing the customer experience. Managing multi-channel customers has never been easier or more efficient.&quot;},&quot;item2&quot;:{&quot;title&quot;:&quot;Effortless 24/7 Customer Care and Upselling with Botcake&quot;,&quot;content&quot;:&quot;Using Botcake for sales and customer care has greatly improved Yody&#x27;s team efficiency. Instead of manually sending messages to customers in multiple stages—first, second, and third follow-ups—the automated workflows of Botcake now handle this entirely, delivering high accuracy and efficiency.&quot;},&quot;item3&quot;:{&quot;title&quot;:&quot;Enhance Advertising Performance with Pancake POS and CAPI&quot;,&quot;content&quot;:&quot;Pancake’s POS integrates with CAPI to maximize advertising effectiveness on Facebook. By accurately collecting and transmitting customer data, CAPI helps optimize ad campaigns, enhance marketing results, and lower costs. This solution enables businesses to target the right audience, increase conversion rates, and achieve higher ROI - Return on Investment.&quot;},&quot;item4&quot;:{&quot;title&quot;:&quot;Optimize Multi-Channel Sales Management with Pancake POS&quot;,&quot;content&quot;:&quot;Pancake POS makes it easy to manage orders and products across online channels and in-store. With seamless integration into Yody’s internal systems, it helps streamline multi-channel operations for better efficiency. Features like Livestream support and product tagging on Messenger boost customer engagement and open up new sales opportunities.&quot;}},&quot;result&quot;:{&quot;title&quot;:&quot;Yody has achieved significant success&quot;,&quot;description&quot;:&quot;With Pancake&#x27;s comprehensive solutions, Yody has optimized its operations, from managing orders to running ads, achieving impressive efficiency. The smart integration boosts customer interaction, improves the shopping experience, and strengthens Yody&#x27;
13s brand in the hearts of its customers.&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Online Channel Revenue&quot;,&quot;desc2&quot;:&quot;Optimize Sales Management&quot;,&quot;desc3&quot;:&quot;Advertising Costs&quot;}},&quot;quote&quot;:{&quot;author&quot;:&quot;Mr. Thai&quot;,&quot;content&quot;:&quot;I’m truly impressed with the changes Pancake has brought. Previously, managing orders and syncing data across sales channels was a challenge, but now everything is much smoother and more efficient.\nMoreover, optimizing operational processes has saved time and improved the customer experience. This has helped Yody grow significantly and solidify its position in the market&quot;}},&quot;ila&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;ILA - Optimizing Customer Interaction and Management with Pancake&quot;,&quot;description&quot;:&quot;ILA, a top English language training provider in Vietnam with modern centers and international curricula, has improved customer interactions using Pancake’s solutions. This has enabled ILA to quickly respond to the needs of parents and students, offering a better learning experience and enhanced service.&quot;},&quot;challenge&quot;:{&quot;title&quot;:&quot;Challenge: The difficulties ILA is facing&quot;,&quot;description&quot;:&quot;Managing the large number of interactions from students and parents on platforms like Facebook, Zalo, Instagram, and others has become a challenge for ILA. There is increasing pressure to respond faster, provide consistent advice, and manage staff performance effectively. To maintain high service quality and meet customer expectations, ILA needs a solution that streamlines processes and improves efficiency.&quot;},&quot;solution&quot;:{&quot;item1&quot;:{&quot;title&quot;:&quot;Improving interaction efficiency with a multi-channel chat solution&quot;,&quot;content&quot;:&quot;Optimize all customer interactions with a multi-channel chat solution! Integrate messages from Facebook, Zalo, Instagram, and your Website into a single platform, enabling faster and more professional responses. This is the key to making a lasting impression and enhancing customer satisfaction.&quot;},&quot;item2&quot;:{&quot;title&quot;:&quot;CRM – A flexible customer management solution&quot;,&quot;content&quot;:&quot;CRM helps businesses manage, track, and analyze customer data intelligently, improving care efficiency and personalizing the customer experience. It optimizes team performance, accelerates workflows, and enhances customer satisfaction. With CRM, businesses can easily seize opportunities and maintain a competitive edge in the market.&quot;}},&quot;result&quot;:{&quot;title&quot;:&quot;Outstanding Achievements&quot;,&quot;description&quot;:&quot;After implementing Pancake&#x27;s solutions, ILA has made significant progress in customer management and support. The integration of multi-channel chat has enabled ILA to handle interactions faster, more consistently, and professionally, delivering an exceptional service experience. At the same time, the team has become more efficient, boosting student satisfaction and solidifying ILA&#x27;s leadership position in the education sector.&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Customer response time&quot;,&quot;desc2&quot;:&quot;Customer Satisfaction&quot;,&quot;desc3&quot;:&quot;Number of Students&quot;}},&quot;quote&quot;:{&quot;author&quot;:&quot;Ms. Tran Xuan Dzu&quot;,&quot;company&quot;:&quot;English Center ILA&quot;,&quot;content&quot;:&quot;Pancake has truly been a game changer for ILA in enhancing service quality. The multi-channel chat system allows us to manage interactions with students and parents more conveniently and quickly, while the CRM helps personalize the experience and manage data effectively. As a result, response times have improved significantly, our team works more efficiently, and ILA&#x27;s services continue to reach new heights.&quot;},&quot;useCaseSection&quot;:{&quot;title&quot;:&quot;Success story of ila English Center&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Quick responses enhance satisfaction and build long-term customer loyalty&quot;,&quot;desc2&quot;:&quot;Providing high-quality service helps build trust and enhances brand reputation&quot;,&quot;desc3&quot;:&quot;An increase in student enrollment reflects the improvement in quality and education&quot;},&quot;footer&quot;:&quot;After implementing Pancake&#x27;s solutions, the team has become more efficient, boosting student satisfaction and solidifying ILA&#x27;s leadership position in the education sector.&quot;}},&quot;kangjinBeauty&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;
13Kangjin Beauty - Optimizing Customer Care Solutions with Pancake&quot;,&quot;description&quot;:&quot;KangJin Beauty is a well-known beauty clinic in South Korea, specializing in non-invasive skin treatments and certified by FDA and KFDA. This has earned the trust of many customers. With Pancake’s help, KangJin has improved its customer management and care, leading to better results in advertising and stronger customer connections.&quot;},&quot;challenge&quot;:{&quot;title&quot;:&quot;Challenge: Ensuring High-Quality Customer Service&quot;,&quot;description&quot;:&quot;To meet the growing customer demand and maintain high-quality service, KangJin needs to optimize its operations and adopt advanced technology. This not only improves efficiency but also helps control costs, ensuring customer satisfaction and sustainable growth in a competitive environment.&quot;},&quot;solution&quot;:{&quot;item1&quot;:{&quot;title&quot;:&quot;Enhance Chat Management Efficiency with Pancake&quot;,&quot;content&quot;:&quot;Messages and comments from all channels like Facebook, Zalo, Website, etc., are centralized in a single interface. The Pancake system automatically assigns conversations to customer service agents, along with powerful response tools. This helps agents respond faster, provide more personalized and consistent support, which is key to increasing customer satisfaction and repeat purchases.&quot;},&quot;item2&quot;:{&quot;title&quot;:&quot;Optimize Customer Service with Botcake&quot;,&quot;content&quot;:&quot;With smart automation technology, Botcake provides quick and accurate responses, ensuring customers feel valued at all times. This automated solution not only saves time and costs but also enhances the customer experience, helping businesses build long-lasting and sustainable relationships.&quot;},&quot;item3&quot;:{&quot;title&quot;:&quot;Webcake - A Solution to Increase Customer Conversions&quot;,&quot;content&quot;:&quot;Webcake provides a professional landing page solution that optimizes marketing campaigns and increases conversion rates. With simple features, Webcake helps design attractive landing pages, optimize messaging, and create a seamless customer experience, all without the need for technical skills.&quot;}},&quot;result&quot;:{&quot;title&quot;:&quot;The successes KangJin Beauty has achieved&quot;,&quot;description&quot;:&quot;Kangjin Beauty has achieved great success with three key solutions: faster customer response times, improved conversations, 24/7 automated services for an outstanding experience, and optimized landing pages to significantly increase conversion rates. Together, these have driven sustainable growth and exceeded expectations&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Lower cost per conversation&quot;,&quot;desc2&quot;:&quot;Higher qualified leads&quot;,&quot;desc3&quot;:&quot;Higher appointment rate&quot;}},&quot;quote&quot;:{&quot;author&quot;:&quot;Mr. Ji-soo Kim&quot;,&quot;company&quot;:&quot;KangJin Beauty&quot;,&quot;content&quot;:&quot;Since using Pancake, everything at Kangjin Beauty has become much easier and more efficient. Managing messages from different channels is now so convenient, our team responds faster, and customers are very satisfied. It’s truly a simple solution that delivers surprising results. This change has not only improved our customer experience but also created a more professional and connected work environment&quot;}},&quot;fptShop&quot;:{&quot;hero&quot;:{&quot;title&quot;:&quot;FPT Shop - Managing Multi-Channel Conversations with Pancake&quot;,&quot;description&quot;:&quot;FPT Shop is one of the leading tech retailers in Vietnam, with over 635 stores nationwide. They are known for offering genuine products and excellent customer service. With thousands of daily interactions, FPT Shop chose Pancake to manage these conversations across all platforms more efficiently. This has improved the customer experience and helped strengthen its reputation with tech consumers nationwide.&quot;},&quot;challenge&quot;:{&quot;title&quot;:&quot;Challenge: What challenges is FPT Shop facing?&quot;,&quot;description&quot;:&quot;With over 635 stores and thousands of interactions every day, FPT Shop faces a big challenge in managing messages, comments, and organizing conversations across multiple platforms. The high volume of interactions requires a fast, efficient system that can handle the load and ensure timely support for every customer. Solving this is key for FPT Shop to maintain its leadership in the market.&quot;},&quot;solution&quot;:{&quot;item1&quot;:{&quot;title&quot;:&quot;Advanced Multi-Channel Chat System for Customer Support&quot;,&quot;content&quot;:&quot;A solution that helps businesses manage all interactions from Facebook, Zalo, Instagram, and websites in a single interface. With quick message handling, 24/7 support, and smart conversation sorting, the system not only optimizes the customer support team’s efficie
13ncy but also provides a seamless experience, boosting customer satisfaction.&quot;},&quot;item2&quot;:{&quot;title&quot;:&quot;Easily Manage Employee KPIs with CRM Solution&quot;,&quot;content&quot;:&quot;The CRM solution helps you manage employee KPIs simply and effectively. Track performance, set goals, and analyze results—all in one platform. Improve team performance, streamline processes, and drive business growth with the smart CRM solution.&quot;}},&quot;result&quot;:{&quot;title&quot;:&quot;How has FPT achieved success?&quot;,&quot;description&quot;:&quot;With Pancake&#x27;s solutions, FPT Shop has streamlined multi-channel customer interactions, efficiently handling thousands of messages each day. KPI tracking is now simpler, resulting in faster response times and a more professional shopping experience. This has boosted customer satisfaction and reinforced FPT Shop’s leadership in the market.&quot;,&quot;statistics&quot;:{&quot;desc1&quot;:&quot;Customer Response Time&quot;,&quot;desc2&quot;:&quot;Customer Satisfaction&quot;,&quot;desc3&quot;:&quot;Employee Performance&quot;}},&quot;quote&quot;:{&quot;author&quot;:&quot;Mr. Hoang Trung Kien&quot;,&quot;company&quot;:&quot; FPT Digital Retail Joint Stock Company&quot;,&quot;content&quot;:&quot;Pancake&#x27;s solutions have truly transformed the way FPT Shop operates. With the multi-channel chat system, we handle thousands of messages every day quickly and efficiently. At the same time, managing employee KPIs has become simpler and clearer, helping our team work more effectively than ever. Pancake is not just a support tool; it&#x27;s a strategic solution that has elevated our service quality and helped us maintain our market leadership.&quot;}}},&quot;blog&quot;:{&quot;title&quot;:&quot;News&quot;,&quot;description&quot;:&quot;Discover how our solutions have transformed business operations and delivered impressive results across various sectors.&quot;,&quot;suggest&quot;:&quot;Suggestions&quot;,&quot;relatedBlogs&quot;:&quot;Related Posts&quot;,&quot;catalogue&quot;:&quot;Table of Contents&quot;}},&quot;footerLanding&quot;:{&quot;community&quot;:&quot;Community&quot;,&quot;support&quot;:&quot;Support&quot;,&quot;platforms&quot;:&quot;Platforms&quot;,&quot;partnerOf&quot;:&quot;Partner of&quot;},&quot;comcake&quot;:{&quot;product&quot;:&quot;Product&quot;,&quot;pricingText&quot;:&quot;Pricing&quot;,&quot;contactUs&quot;:&quot;Contact Us&quot;,&quot;signInText&quot;:&quot;Sign In&quot;,&quot;company&quot;:&quot;Company&quot;,&quot;termsOfService&quot;:&quot;Terms of Use&quot;,&quot;privacyPolicy&quot;:&quot;Privacy Policy&quot;,&quot;blogs&quot;:&quot;Blog&quot;,&quot;signInWithYourAccount&quot;:&quot;Sign in to your account&quot;,&quot;startYour14DayFreeTrial&quot;:&quot;Start your 14 day free trial&quot;,&quot;signInWithPlatform&quot;:&quot;Sign in with {{ platform }}&quot;,&quot;home&quot;:&quot;Home&quot;,&quot;languageText&quot;:&quot;Language&quot;,&quot;tryItNow&quot;:&quot;Try it now&quot;},&quot;pricing&quot;:{&quot;connectWithAllPlatforms&quot;:&quot;Connect all social networks and ecommerce platforms&quot;,&quot;createOrder&quot;:&quot;Instant order creation in Pancake chatview&quot;,&quot;optimalFbAds&quot;:&quot;Automated Facebook Ads Optimization (🔥)&quot;,&quot;lifetimeDataStorage&quot;:&quot;Lifetime data retention*&quot;,&quot;detectPhoneAdd&quot;:&quot;Automated phone number and address detection&quot;,&quot;support&quot;:&quot;Every day access to Customer Support. Chat, Remote Session and Onsite*&quot;,&quot;sipService&quot;:&quot;Call center integration, call history and recording&quot;,&quot;syncSystem&quot;:&quot;Bundled solution, sync data and free access to all Pancake products&quot;,&quot;statistic&quot;:&quot;Report and Dashboard, immediate access to your business health anytime&quot;,&quot;suitableForPersonal&quot;:&quot;Suitable choice for personal businesses, E-com beginners&quot;,&quot;suitableForShop&quot;:&quot;Suitable choice for Small and Medium Businesses&quot;,&quot;suitableForBusiness&quot;:&quot;Suitable for businesses with a large number of customers&quot;,&quot;
13buyMore&quot;:&quot;Additional slot&quot;,&quot;pricePlan&quot;:&quot;Price&quot;,&quot;discountPlan&quot;:&quot;Discount&quot;,&quot;paymentAmount&quot;:&quot;Total&quot;,&quot;mostPopular&quot;:&quot;Most popular&quot;,&quot;pagesCount&quot;:&quot;Connections&quot;,&quot;usersCount&quot;:&quot;Users&quot;,&quot;aPage&quot;:&quot;Connection&quot;,&quot;aUser&quot;:&quot;User&quot;,&quot;month&quot;:&quot;Months&quot;,&quot;aMonth&quot;:&quot;Month&quot;,&quot;notSupport&quot;:&quot;No support&quot;,&quot;customPlan&quot;:&quot;Custom plan&quot;,&quot;customPlanDes&quot;:&quot;Custom plan to best fit with your Business&quot;,&quot;titleAllFeature&quot;:&quot;Pancake standard features&quot;,&quot;pageNumber&quot;:&quot;Number of connections&quot;,&quot;userNumber&quot;:&quot;Number of users&quot;,&quot;durationNumber&quot;:&quot;Duration&quot;},&quot;landingPageDemoReq&quot;:{&quot;scheduleDemo&quot;:&quot;Improve your business today! Schedule an appointment with a Pancake expert for consultation and tailored solutions.&quot;,&quot;interestedSolutionPlaceholder&quot;:&quot;Select solution&quot;,&quot;converManagement&quot;:&quot;Omnichannel chat and sales management (Pancake)&quot;,&quot;orderManagement&quot;:&quot;Order and Inventory management (POS)&quot;,&quot;crm&quot;:&quot;Customer Relation Management (CRM)&quot;,&quot;landingPageBuilder&quot;:&quot;Landing Page building solution (Webcake Landing)&quot;,&quot;websiteBuilder&quot;:&quot;Professional and SEO-optimized website (Webcake Storefront)&quot;,&quot;chatbot&quot;:&quot;Multichannel chatbot solution (Botcake)&quot;,&quot;internalCommunication&quot;:&quot;Internal communication and task management (Pancake Work)&quot;,&quot;demoSent&quot;:&quot;Demo request sent&quot;,&quot;pancakeExpertReach&quot;:&quot;A Pancake expert will reach back to you shortly via the information you provided&quot;},&quot;conversation&quot;:{&quot;phonePrefix&quot;:&quot;Phone prefix&quot;,&quot;phoneNumber&quot;:&quot;Phone number&quot;},&quot;textOnly&quot;:{&quot;toolSetting&quot;:{&quot;comingSoon&quot;:&quot;Coming soon&quot;}},&quot;termsOfService&quot;:{&quot;title&quot;:&quot;TERMS OF USE&quot;,&quot;updateDate&quot;:&quot;Last updated: December 09, 2025&quot;,&quot;description1&quot;:&quot;Welcome to &lt;strong&gt;Pancake&lt;/strong&gt;. This Terms of Use (\&quot;Agreement\&quot;) is a legal contract between You (\&quot;Customer\&quot;) and PANCAKE VIET NAM COMPANY LIMITED (\&quot;Pancake\&quot; or \&quot;We\&quot;).&quot;,&quot;description2&quot;:&quot;By registering an account, making payment, or accessing the Software, you acknowledge that you have read, understood, and agree to be bound by these terms.&quot;,&quot;definition&quot;:{&quot;title&quot;:&quot;1. DEFINITIONS&quot;,&quot;description1&quot;:&quot;&lt;strong&gt;\&quot;Software\&quot;:&lt;/strong&gt; Refers to the Pancake platform, including source code, website interface, mobile applications, and updates provided by us.&quot;,&quot;description2&quot;:&quot;&lt;strong&gt;\&quot;Customer\&quot;:&lt;/strong&gt; Refers to the individual or entity purchasing the License to use the Software.&quot;,&quot;description3&quot;:&quot;&lt;strong&gt;\&quot;License\&quot;:&lt;/strong&gt; The limited, non-exclusive, non-transferable right granted by Pancake to the Customer to access and use the Software.&quot;,&quot;description4&quot;:&quot;&lt;strong&gt;\&quot;Subscription Plan\&quot;:&lt;/strong&gt; The specific package of features, limits, and duration selected by the Customer.&quot;},&quot;accountAndSecurity&quot;:{&quot;title&quot;:&quot;2. ACCOUNT and SECURITY&quot;,&quot;description1&quot;:&quot;The Customer is responsible for providing accurate registration information.&quot;,&quot;description2&quot;:&quot;The Customer is solely responsible for maintaining the confidentiality of their login credentials (username, password, API Keys). Any activity occurring under the Customer&#x27;s account is the sole responsibility of the Customer.&quot;,&quot;description3&quot;:&quot;Pancake is not liable for any loss or damage arising from unauthorized access to your account.&quot;},&quot;paymentAndDelivery&quot;:{&quot;title&quot;:&quot;3. PAYMENT, DELIVERY, AND ACCEPTANCE&quot;,&quot;description1&quot;:&quot;
13Given the nature of Software as a Service (SaaS), the delivery process is defined as follows:&quot;,&quot;description2&quot;:&quot;&lt;strong&gt;Payment:&lt;/strong&gt; Full payment for the Subscription Plan is required upfront.&quot;,&quot;description3&quot;:&quot;&lt;strong&gt;Delivery:&lt;/strong&gt; The License is considered successfully delivered immediately upon system activation notification sent to the Customer.&quot;,&quot;description4&quot;:&quot;&lt;strong&gt;Acceptance:&lt;/strong&gt; Logging in and using the Software constitutes an automatic &lt;strong&gt;Acceptance of Product&lt;/strong&gt;. The Customer acknowledges the Software functions as described at the time of delivery and waives the requirement for a physical acceptance certificate.&quot;,&quot;description5&quot;:&quot;&lt;strong&gt;Invoicing:&lt;/strong&gt; Invoices will be issued as \&quot;Software License Fee\&quot; or equivalent to reflect the nature of the software product.&quot;},&quot;noRefundPolicy&quot;:{&quot;title&quot;:&quot;4. NO REFUND POLICY&quot;,&quot;description1&quot;:&quot;Unless otherwise provided in writing, all fees paid for the Software License are &lt;strong&gt;non-refundable&lt;/strong&gt; under any circumstances, including early termination by the Customer.&quot;},&quot;acceptableUsePolicy&quot;:{&quot;title&quot;:&quot;5. ACCEPTABLE USE POLICY (AUP)&quot;,&quot;description1&quot;:&quot;The Customer agrees &lt;strong&gt;NOT&lt;/strong&gt; to use the Software to:&quot;,&quot;description2&quot;:&quot;Send spam, phishing messages, or illegal content.&quot;,&quot;description3&quot;:&quot;Violate community standards or policies of third-party platforms (Meta, TikTok, Shopee, Google, etc.).&quot;,&quot;description4&quot;:&quot;Unauthorized access, reverse engineer, or sabotage the Software.&quot;,&quot;description5&quot;:&quot;&lt;strong&gt;Violation Handling:&lt;/strong&gt; Pancake reserves the right to permanently suspend the account without prior notice and without refund for any violation of this policy.&quot;},&quot;updatesAndChanges&quot;:{&quot;title&quot;:&quot;6. UPDATES AND FEATURE MODIFICATIONS&quot;,&quot;description1&quot;:&quot;Pancake is an \&quot;Evolving Software.\&quot; We reserve the right to update, modify, add, or remove features at any time to improve performance or security.&quot;,&quot;description2&quot;:&quot;Such modifications do not alter the core nature of the License purchased.&quot;},&quot;intellectualProperty&quot;:{&quot;title&quot;:&quot;7. INTELLECTUAL PROPERTY&quot;,&quot;description1&quot;:&quot;&lt;strong&gt;Pancake&#x27;s IP:&lt;/strong&gt; We retain all rights, title, and interest in the Software, source code, and trademarks. The Customer is granted a right to use, not ownership.&quot;,&quot;description2&quot;:&quot;&lt;strong&gt;Customer&#x27;s IP:&lt;/strong&gt; Data uploaded by the Customer remains the property of the Customer.&quot;},&quot;dataStorageAndDeletion&quot;:{&quot;title&quot;:&quot;8. DATA RETENTION AND DELETION&quot;,&quot;description1&quot;:&quot;If the Subscription Plan expires and is not renewed within &lt;strong&gt;30 days&lt;/strong&gt;, Pancake reserves the right (but is not obligated) to permanently delete Customer Data to free up server resources.&quot;,&quot;description2&quot;:&quot;We are not responsible for any data loss caused by the Customer&#x27;s failure to renew in time.&quot;},&quot;disclaimer&quot;:{&quot;title&quot;:&quot;9. DISCLAIMER OF WARRANTIES&quot;,&quot;description1&quot;:&quot;The Software is provided on an &lt;strong&gt;\&quot;AS-IS\&quot; basis&lt;/strong&gt;. Pancake does not guarantee that the Software will be error-free or uninterrupted.&quot;,&quot;description2&quot;:&quot;Pancake &lt;strong&gt;explicitly disclaims liability&lt;/strong&gt; for errors, interruptions, or account restrictions (checkpoints) caused by Third-Party Platforms (e.g., Facebook/Meta, TikTok, E-commerce sites) or changes in their policies.&quot;},&quot;limitationOfLiability&quot;:{&quot;title&quot;:&quot;10. LIMITATION OF LIABILITY&quot;,&quot;description1&quot;:&quot;To the maximum extent permitted by law, Pancake&#x27;s total liability for any claim arising out of this Agreement shall not exceed the amount paid by the Customer for the Subscription Plan in the three (03) months preceding the incident.&quot;},&quot;forceMajeure&quot;:{&quot;title&quot;:&quot;11. FORCE MAJEURE&quot;,&quot;description1&quot;:&quot;Neither party shall be liable for failure to perform due to causes beyond reasonable control, including acts of God, war, pandemics, international cable failures, or government orders prohibiting the provision/use of the softw
13are.&quot;},&quot;governingLawAndDispute&quot;:{&quot;title&quot;:&quot;12. GOVERNING LAW&quot;,&quot;description1&quot;:&quot;This Agreement shall be governed by the laws of Vietnam. Any disputes shall first be resolved through negotiation. If unresolved, the dispute shall be submitted to the competent Court in Hanoi.&quot;}},&quot;privacyPolicy&quot;:{&quot;title&quot;:&quot;Privacy Policy&quot;,&quot;updateDate&quot;:&quot;Effective date: 30 December 2025\nVersion: 0.5&quot;,&quot;introduction&quot;:&quot;At Pancake, we are committed to protecting your privacy and ensuring that your personal data is processed securely and responsibly. This Privacy Policy describes how we collect, use, disclose, and protect your information when you use our services, including through integrations with platforms such as Facebook, Instagram, TikTok, Telegram, WhatsApp, Shopee, Zalo, Line, and YouTube. By using our services, you agree to the practices described in this policy.&quot;,&quot;menu&quot;:{&quot;information&quot;:&quot;1. Information We Collect&quot;,&quot;howWeUse&quot;:&quot;2. How We Use Your Information&quot;,&quot;dataSharing&quot;:&quot;3. Data Sharing and Disclosure&quot;,&quot;dataSecurity&quot;:&quot;4. Customer Data Security and Storage&quot;,&quot;platformSpecificData&quot;:&quot;5. Platform-Specific Data Collection and Processing&quot;,&quot;tiktok&quot;:&quot;TikTok platform&quot;,&quot;facebookInstagram&quot;:&quot;Facebook and Instagram platform&quot;,&quot;whatsapp&quot;:&quot;WhatsApp platform&quot;,&quot;telegram&quot;:&quot;Telegram platform&quot;,&quot;shopee&quot;:&quot;Shopee platform&quot;,&quot;zalo&quot;:&quot;Zalo platform&quot;,&quot;line&quot;:&quot;Line platform&quot;,&quot;google&quot;:&quot;Google platform&quot;,&quot;youtube&quot;:&quot;Youtube platform&quot;,&quot;internationalDataTransfers&quot;:&quot;6. International Data Transfers&quot;,&quot;dataProtectionRights&quot;:&quot;7. Data Protection Rights&quot;,&quot;userRights&quot;:&quot;User Rights&quot;,&quot;pancakeRights&quot;:&quot;Pancake Rights&quot;,&quot;cookies&quot;:&quot;8. Cookies and Tracking Technologies&quot;,&quot;linksToOtherSites&quot;:&quot;9. Links to Other Sites&quot;,&quot;childrensPrivacy&quot;:&quot;10. Children&#x27;s Privacy&quot;,&quot;changesToPolicy&quot;:&quot;11. Changes to This Policy&quot;,&quot;contactUs&quot;:&quot;12. Contact Us&quot;},&quot;information&quot;:{&quot;title&quot;:&quot;1. Information We Collect&quot;,&quot;description&quot;:&quot;We may collect various types of information to provide, maintain, and improve our services. This includes:&quot;,&quot;pii&quot;:{&quot;title&quot;:&quot;Personal Identifiable Information (PII):&quot;,&quot;description&quot;:&quot;Information such as name, email address, phone number, and other details that can identify you. Pancake does NOT collect or store sensitive information: health status, financial information, biometric data, bank account information, criminal records, or biological characteristics.&quot;},&quot;nonPersonal&quot;:{&quot;title&quot;:&quot;Non-Personal Information:&quot;,&quot;description&quot;:&quot;Data that does not directly identify you, such as usage statistics, browser type, and device information.&quot;},&quot;platformSpecific&quot;:{&quot;title&quot;:&quot;Platform-Specific Data:&quot;,&quot;description&quot;:&quot;Information collected through our integrations with third-party platforms such as Facebook, Instagram, TikTok, Telegram, WhatsApp, Shopee, Zalo, Line, and YouTube, including user interactions, location, engagement metrics, and conversation data.&quot;}},&quot;howWeUse&quot;:{&quot;title&quot;:&quot;2. How We Use Your Information&quot;,&quot;description&quot;:&quot;The data we collect is used to:&quot;,&quot;item1&quot;:&quot;Provide and maintain our services.&quot;,&quot;item2&quot;:&quot;Improve user experience and platform functionality.&quot;,&quot;item3&quot;:&quot;Communicate with users and respond to inquiries.&quot;,&quot;item4&quot;:&quot;Ensure compliance with legal obligations and security standards.&quot;,&quot;description2&quot;:&quot;Account Authentication Methods&quot;,&quot;item5&quot;:&quot;Pancake implements the following authentication methods:&quot;,&quot;item5_1&quot;:&quot;Email verification&quot;,&quot;item5_2&quot;:&quot;SMS OTP (One-Time Password)&quot;,&quot;item5_3&quot;:&quot;Phone number verification&quot;,&quot;item6&quot;:&quot;Pancake does NOT require or store:&quot;,&quot;item6_1&quot;:&quot;Photos/videos of identity documents (National ID, Passport)&quot;,&quot;item6_2&quot;:&quot;Biometric data for authentication&quot;},&quot;dataSharing&quot;:{&quot;title&quot;:&quot;3. Data Sharing and Disclosure&quot;,&quot;description&quot;:&quot;We do not sell your personal information. However, we may share your data with:&quot;,&quot;serviceProviders&quot;:{&quot;title&quot;:&quot;Service Providers:&quot;,&quot;description&quot;:&quot;We will share data when necessary to maintain service quality; however, we ensure that sharing partners comply with information security standards and Vietnam&#x27;s information security laws.&quot;},&quot;legalAuthorities&quot;:{&quot;title&quot;:&quot;Legal Authorities:&quot;,&quot;description&quot;:&quot;Where required by law, we may disclose information to comply with legal requests, regulations, or court orders.&quot;}},&quot;dataSecurity&quot;:{&quot;title&quot;:&quot;4. Customer Data Security and Storage&quot;,&quot;commitment&quot;:{&quot;title&quot;:&quot;a. Data Security Commitment&quot;,&quot;description1&quot;:&quot;We are committed to protecting Customer data throughout the provision and operation of Pancake softw
13are services. All data is stored on server systems that meet security standards, apply appropriate encryption mechanisms, and implement strict access control measures.&quot;,&quot;description2&quot;:&quot;Data access and processing are performed only to the extent necessary for the purpose of operating, maintaining, and improving service quality, or upon request from competent state authorities in accordance with legal regulations.&quot;},&quot;proactiveDeletion&quot;:{&quot;title&quot;:&quot;b. Customer&#x27;s Right to Proactively Delete Data&quot;,&quot;description&quot;:&quot;To optimize storage capacity and meet the data management needs of each Customer, the system provides a “Storage Options” feature that allows Customers to proactively configure automatic data deletion based on system-supported time thresholds.&quot;,&quot;note&quot;:{&quot;title&quot;:&quot;Note:&quot;,&quot;description&quot;:&quot;Once an automatic deletion is executed according to the Customer’s configuration, the deleted data can&#x27;t be recovered in any form. Customers are responsible for backing up any important data prior to the configured deletion date.&quot;}},&quot;dataAfterSubscription&quot;:{&quot;title&quot;:&quot;c. Data After Subscription Expiration or Termination&quot;,&quot;description&quot;:&quot;In the event that the Customer’s service subscription expires or is terminated, data storage and processing shall be handled as follows:&quot;,&quot;renewalPeriod&quot;:{&quot;title&quot;:&quot;Grace Period for Renewal:&quot;,&quot;description&quot;:&quot;The system will continue to store Customer data for a period of two (2) years from the official subscription end date. During this period, the Customer may renew the service to continue using the existing data.&quot;},&quot;autoDeletion&quot;:{&quot;title&quot;:&quot;Automatic Data Deletion:&quot;,&quot;description&quot;:&quot;After two (2) years from the subscription end date, if the Customer does not renew the service and no other agreement or configuration is in place, the system will automatically delete all data to release storage resources.&quot;},&quot;priorityCase&quot;:{&quot;title&quot;:&quot;Priority Case:&quot;,&quot;description&quot;:&quot;If the Customer has proactively configured automatic data deletion (as specified in Section 4.b), the system shall prioritize and apply the shorter retention period.&quot;}},&quot;customerResponsibility&quot;:{&quot;title&quot;:&quot;d. Customer Responsibilities&quot;,&quot;description1&quot;:&quot;Customers are responsible for proactively reviewing, configuring, and managing data storage options appropriate to their usage needs within the \&quot;Account Settings\&quot; section.&quot;,&quot;description2&quot;:&quot;Customers shall bear full responsibility for any risks or damages arising from data loss due to failure to renew the subscription in a timely manner or due to automatic data deletion settings proactively configured by the Customer.&quot;}},&quot;platformSpecificData&quot;:{&quot;title&quot;:&quot;5. Platform-Specific Data Collection and Processing&quot;,&quot;description&quot;:&quot;Pancake integrates with various platforms to enhance conversation management and service delivery. Below is how we handle data from these platforms:&quot;,&quot;tiktok&quot;:{&quot;title&quot;:&quot;TikTok platform&quot;,&quot;apiAccess&quot;:{&quot;title&quot;:&quot;Data Access via TikTok API:&quot;,&quot;description&quot;:&quot;Pancake accesses user interaction data, including comments, likes, shares, and engagement metrics, via the TikTok API. This data is used solely to provide services to our customers.&quot;},&quot;webhooks&quot;:{&quot;title&quot;:&quot;Real-Time Data via Webhooks:&quot;,&quot;description&quot;:&quot;Pancake receives real-time data notifications from TikTok webhooks for specific events, such as new comments or interactions.&quot;},&quot;processing&quot;:{&quot;title&quot;:&quot;Data Processing:&quot;,&quot;description&quot;:&quot;The data received is processed for enhancing user experience, tracking engagement, and generating reports. Only authorized data is collected.&quot;},&quot;storage&quot;:{&quot;title&quot;:&quot;Data Storage:&quot;,&quot;description&quot;:&quot;TikTok data is securely stored on Pancake&#x27;s private servers, with encryption in place for both transit and at rest.&quot;}},&quot;facebookInstagram&quot;:{&quot;title&quot;:&quot;Facebook and Instagram platform&quot;,&quot;permissionsDescription&quot;:&quot;To ensure proper functionality, our application requires specific permissions from your Facebook account. You will be prompted to grant these permissions during your initial login. Note that the application may not operate correctly if any required permissions are not granted.&quot;,&quot;permission1&quot;:&quot;manage_pages*: to retrieve the list and access token of Pages that you administrates&quot;,&quot;permission2&quot;:&quot;publish_pages*: to reply comment, like comment on behalf of Pages that you manage&quot;,&quot;permission3&quot;:&quot;read_page_mailboxes*, pages_messaging*: to read, receive and reply to Pages&#x27; messages&quot;,&quot;permission4&quot;:&quot;ads_read, ads_managerment (optional): to manage your ads&quot;,&quot;permission5&quot;:&quot;catalog_management (optional): to manage your catalogs&quot;,&quot;permission6&quot;:&quot;business_management (optional): to manage your assets in your business&quot;,&quot;besideThat&quot;:&quot;Beside that:&quot;,&quot;apiAccess&quot;:{&quot;title&quot;:&quot;Data Access via Facebook and Instagram APIs:&quot;,&quot;description&quot;:&quot;
13Pancake collects data such as comments, messages, likes, and other engagement metrics via the Facebook and Instagram APIs.&quot;},&quot;webhooks&quot;:{&quot;title&quot;:&quot;Webhooks for Real-Time Updates:&quot;,&quot;description&quot;:&quot;Webhooks send real-time updates on user interactions, allowing Pancake to immediately process and respond to platform activity.&quot;},&quot;processing&quot;:{&quot;title&quot;:&quot;Data Processing and Usage:&quot;,&quot;description&quot;:&quot;The data is processed to monitor engagement, manage customer service responses, and generate analytical reports.&quot;},&quot;storage&quot;:{&quot;title&quot;:&quot;Data Storage:&quot;,&quot;description&quot;:&quot;Facebook and Instagram data are securely stored on Pancake&#x27;s private servers with strong encryption protocols.&quot;}},&quot;whatsapp&quot;:{&quot;title&quot;:&quot;WhatsApp platform&quot;,&quot;apiAccess&quot;:{&quot;title&quot;:&quot;Data Access via WhatsApp APIs:&quot;,&quot;description&quot;:&quot;Pancake collects message data, interaction logs, and user information via the WhatsApp API to manage messaging workflows.&quot;},&quot;processing&quot;:{&quot;title&quot;:&quot;Data Processing:&quot;,&quot;description&quot;:&quot;Messages are processed for conversation management, automated responses, and integration with customer support systems.&quot;},&quot;storage&quot;:{&quot;title&quot;:&quot;Data Storage:&quot;,&quot;description&quot;:&quot;WhatsApp data is encrypted and securely stored on Pancake&#x27;s private servers.&quot;}},&quot;telegram&quot;:{&quot;title&quot;:&quot;Telegram platform&quot;,&quot;apiAccess&quot;:{&quot;title&quot;:&quot;Data Access via Telegram API:&quot;,&quot;description&quot;:&quot;Pancake collects message data, interaction logs, and user information via the Telegram APIs to manage messaging workflows.&quot;},&quot;processing&quot;:{&quot;title&quot;:&quot;Data Processing:&quot;,&quot;description&quot;:&quot;Messages are processed for conversation management, automated responses, and integration with customer support systems.&quot;},&quot;storage&quot;:{&quot;title&quot;:&quot;Data Storage:&quot;,&quot;description&quot;:&quot;Telegram data is encrypted and securely stored on Pancake&#x27;s private servers.&quot;}},&quot;shopee&quot;:{&quot;title&quot;:&quot;Shopee platform&quot;,&quot;apiAccess&quot;:{&quot;title&quot;:&quot;Data Access via Shopee API:&quot;,&quot;description&quot;:&quot;Pancake collects order data, customer inquiries, and other transactional information via the Shopee API.&quot;},&quot;processing&quot;:{&quot;title&quot;:&quot;Data Processing:&quot;,&quot;description&quot;:&quot;The collected data is processed for customer support, order management, and performance analytics.&quot;},&quot;storage&quot;:{&quot;title&quot;:&quot;Data Storage:&quot;,&quot;description&quot;:&quot;Shopee data is stored securely with encryption, both in transit and at rest, on Pancake&#x27;s private servers.&quot;}},&quot;zalo&quot;:{&quot;title&quot;:&quot;Zalo platform&quot;,&quot;apiAccess&quot;:{&quot;title&quot;:&quot;Data Access via Zalo API:&quot;,&quot;description&quot;:&quot;Pancake collects message and interaction data via the Zalo API to manage customer communication through the Zalo platform.&quot;},&quot;processing&quot;:{&quot;title&quot;:&quot;Data Processing:&quot;,&quot;description&quot;:&quot;Data is processed for responding to user inquiries, managing conversations, and generating customer insights.&quot;},&quot;storage&quot;:{&quot;title&quot;:&quot;Data Storage:&quot;,&quot;description&quot;:&quot;Zalo data is securely stored and encrypted on Pancake&#x27;s servers.&quot;}},&quot;line&quot;:{&quot;title&quot;:&quot;Line platform&quot;,&quot;apiAccess&quot;:{&quot;title&quot;:&quot;Data Access via Line API:&quot;,&quot;description&quot;:&quot;Pancake collects chat data and interaction logs via the Line API to manage customer communication.&quot;},&quot;processing&quot;:{&quot;title&quot;:&quot;Data Processing:&quot;,&quot;description&quot;:&quot;Line data is processed for engagement tracking, customer service, and report generation.&quot;},&quot;storage&quot;:{&quot;title&quot;:&quot;Data Storage:&quot;,&quot;description&quot;:&quot;Data from Line is securely stored and encrypted on Pancake&#x27;s private servers.&quot;}},&quot;google&quot;:{&quot;title&quot;:&quot;Google platform&quot;,&quot;description&quot;:&quot;
13Our application complies with the Google API Services User Data Policy, including the Limited Use requirements. Your privacy is important to us, and we ensure that any use and transfer of information received from Google APIs will adhere strictly to these policies. For more details. Refer to the Google API Services User Data Policy.&quot;,&quot;item1&quot;:&quot;We do not transfer or disclose your information to third parties for purposes other than the ones provided&quot;,&quot;item2&quot;:&quot;We will not sell your data to third parties, we use it to fulfill the purpose you requested.&quot;,&quot;linkDescription&quot;:&quot;Link to privacy policy of third party service providers used by the app:&quot;,&quot;linkUrl&quot;:&quot;https://developers.google.com/terms/api-services-user-data-policy&quot;},&quot;youtube&quot;:{&quot;title&quot;:&quot;Youtube platform&quot;,&quot;description&quot;:&quot;We are committed to protecting privacy and ensuring a positive user experience. Below are the important details when using YouTube API Services through our application:&quot;,&quot;notification&quot;:{&quot;title&quot;:&quot;Notification of YouTube API Usage:&quot;,&quot;description&quot;:&quot;We use YouTube API Services to provide features such as comments, live streams, and other functionalities. By using our service, you agree to YouTube&#x27;s terms regarding the use of their API.&quot;},&quot;terms&quot;:{&quot;title&quot;:&quot;Terms of Use:&quot;,&quot;description&quot;:&quot;By using our service, you agree to YouTube&#x27;s&quot;,&quot;termsLink&quot;:&quot;Terms of Service&quot;,&quot;termsUrl&quot;:&quot;https://www.youtube.com/t/terms&quot;,&quot;description2&quot;:&quot;, including YouTube&#x27;s rights to suspend or limit your API access if there are violations.&quot;},&quot;privacy&quot;:{&quot;title&quot;:&quot;Privacy Policy:&quot;,&quot;description&quot;:&quot;We will update our privacy policy to explicitly state the use of YouTube API Services, along with a link to&quot;,&quot;privacyLink&quot;:&quot;Google&#x27;s Privacy Policy&quot;,&quot;privacyUrl&quot;:&quot;https://policies.google.com/privacy&quot;,&quot;description2&quot;:&quot;.&quot;},&quot;
13deletion&quot;:{&quot;title&quot;:&quot;Data Deletion and Revoking Access:&quot;,&quot;description&quot;:&quot;You can manage or revoke access to your data through&quot;,&quot;securityLink&quot;:&quot;Google&#x27;s Security Settings&quot;,&quot;securityUrl&quot;:&quot;https://myaccount.google.com/security&quot;,&quot;description2&quot;:&quot;. If you wish to delete your data. Contact us to submit a request.&quot;}},&quot;yourRights&quot;:{&quot;title&quot;:&quot;Your Rights Regarding Platform Data&quot;,&quot;access&quot;:{&quot;title&quot;:&quot;Access:&quot;,&quot;description&quot;:&quot;You may request access to the platform-specific data we process on your behalf.&quot;},&quot;correction&quot;:{&quot;title&quot;:&quot;Correction:&quot;,&quot;description&quot;:&quot;You have the right to correct any inaccuracies in the data.&quot;},&quot;deletion&quot;:{&quot;title&quot;:&quot;Deletion:&quot;,&quot;description&quot;:&quot;You may request the deletion of platform-related data under applicable data protection laws, such as GDPR.&quot;},&quot;compliance&quot;:&quot;Pancake complies with each platform&#x27;s data privacy and security policies and adheres to all relevant international regulations.&quot;}},&quot;internationalDataTransfers&quot;:{&quot;title&quot;:&quot;6. International Data Transfers&quot;,&quot;description&quot;:&quot;Pancake may transfer your data to countries outside your own, including those outside the European Economic Area (EEA). We ensure that appropriate safeguards, such as standard contractual clauses, are in place to protect your data.&quot;},&quot;dataProtectionRights&quot;:{&quot;title&quot;:&quot;7. Data Protection Rights&quot;,&quot;description&quot;:&quot;Pancake may transfer your data to countries outside your own, including those outside the European Economic Area (EEA). We ensure that appropriate safeguards, such as standard contractual clauses, are in place to protect your data.&quot;,&quot;userRights&quot;:{&quot;title&quot;:&quot;User Rights&quot;,&quot;description&quot;:&quot;Depending on your location and applicable laws (such as GDPR or CCPA), you may have the following rights:&quot;,&quot;access&quot;:{&quot;title&quot;:&quot;Right to Access:&quot;,&quot;description&quot;:&quot;Request a copy of the personal data we hold about you.&quot;},&quot;rectification&quot;:{&quot;title&quot;:&quot;Right to Rectification:&quot;,&quot;description&quot;:&quot;Correct inaccurate or incomplete data.&quot;},&quot;erasure&quot;:{&quot;title&quot;:&quot;Right to Erasure:&quot;,&quot;description&quot;:&quot;Request the deletion of your data under specific circumstances.&quot;},&quot;portability&quot;:{&quot;title&quot;:&quot;Right to Data Portability:&quot;,&quot;description&quot;:&quot;Obtain a copy of your data in a structured, machine-readable format.&quot;},&quot;object&quot;:{&quot;title&quot;:&quot;Right to Object or Restrict Processing:&quot;,&quot;description&quot;:&quot;Request that we stop or limit the processing of your personal data.&quot;},&quot;contact&quot;:&quot;If you wish to exercise any of these rights. Contact us at&quot;,&quot;email&quot;:&quot;[email protected]&quot;,&quot;contactEnd&quot;:&quot;.&quot;},&quot;pancakeRights&quot;:{&quot;title&quot;:&quot;Pancake Rights&quot;,&quot;description&quot;:&quot;Pancake reserves the right to use the images, branding, and information of customers, partners, or any third parties (hereinafter referred to as \&quot;Brand\&quot;) for the purpose of developing and building success stories and usecases. This usage includes but is not limited to:&quot;,&quot;brandPromotion&quot;:{&quot;number&quot;:&quot;1.&quot;,&quot;title&quot;:&quot;Brand Promotion:&quot;,&quot;description&quot;:&quot;Utilizing images, logos, and related information of the Brand in marketing materials, advertisements, and communications.&quot;},&quot;research&quot;:{&quot;number&quot;:&quot;2.&quot;,&quot;title&quot;:&quot;Research and Analysis:&quot;,&quot;description&quot;:&quot;Employing the information for analysis and development of Pancake&#x27;s products and services.&quot;},&quot;successDoc&quot;:{&quot;number&quot;:&quot;3.&quot;,&quot;title&quot;:&quot;Success Documentation:&quot;,&quot;description&quot;:&quot;Showcasing success stories, case studies, and similar documentation related to the Brand.&quot;}}},&quot;cookies&quot;:{&quot;title&quot;:&quot;8. Cookies and Tracking Technologies&quot;,&quot;description1&quot;:&quot;
13Pancake uses cookies and similar tracking technologies to enhance user experience and improve our services. You can control the use of cookies through your browser settings.&quot;,&quot;description2&quot;:&quot;Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device&#x27;s internal memory.&quot;},&quot;linksToOtherSites&quot;:{&quot;title&quot;:&quot;9. Links to Other Sites&quot;,&quot;description&quot;:&quot;Our Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.&quot;},&quot;childrensPrivacy&quot;:{&quot;title&quot;:&quot;10. Children&#x27;s Privacy&quot;,&quot;description&quot;:&quot;These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information. Contact us so that we will be able to do necessary actions.&quot;},&quot;changesToPolicy&quot;:{&quot;title&quot;:&quot;11. Changes to This Policy&quot;,&quot;description&quot;:&quot;We reserve the right to update this policy to reflect changes in technology and applicable laws and regulations. Any amendments will be notified to Customers via email or through direct notifications on the software interface at least thirty (30) days prior to their effective date.&quot;},&quot;contactUs&quot;:{&quot;title&quot;:&quot;12. Contact Us&quot;,&quot;description&quot;:&quot;If you have any questions about this Privacy Policy or our data practices. Contact us at:&quot;,&quot;description2&quot;:&quot;For any questions or requests regarding data protection. Contact us at:&quot;,&quot;email&quot;:&quot;Email:&quot;,&quot;emailAddress&quot;:&quot;[email protected]&quot;,&quot;emailAddress2&quot;:&quot;[email protected]&quot;,&quot;address&quot;:&quot;Address:&quot;,&quot;addressValue&quot;:&quot;Head Office: 3rd Floor, F-Zone (Parking Zone 4), Vinhomes Smart City, Tay Mo, Hanoi&quot;,&quot;compliance&quot;:&quot;This policy complies with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other international data privacy regulations.&quot;}}}}},&quot;ns&quot;:[&quot;common&quot;],&quot;defaultNS&quot;:&quot;common&quot;,&quot;debug&quot;:false,&quot;react&quot;:{&quot;defaultTransParent&quot;:&quot;default&quot;}},&quot;blogs&quot;:[{&quot;authors&quot;:[&quot;Rojo Rizelle&quot;],&quot;categories&quot;:[{&quot;id&quot;:17,&quot;name&quot;:&quot;WhatsApp for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;WhatsApp for Business&quot;,&quot;vi&quot;:&quot;WhatsApp for Business&quot;}}],&quot;content&quot;:&quot;&lt;p dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;WhatsApp Flows&lt;/strong&gt; are changing how businesses talk to customers. They move chats beyond simple text messages. This guide shows you how to use them well. It will help you create better experiences for your users. We are leaving old business chats behind. WhatsApp Flows gives you a better way to talk with your customers.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;What Exactly Are WhatsApp Flows?&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-2511/2025/11/16/671fab2519b75a14b813397a7093e9754c2f420f.png\&quot; alt=\&quot;WhatsApp Flows\&quot; width=\&quot;700\&quot; height=\&quot;347\&quot;&gt;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Old &lt;a href=\&quot;https://botcake.io/integrations/whatsapp\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;WhatsApp&lt;/a&gt; chats were slow and clumsy. Customers typed everything by hand. This caused mistakes and made them unhappy. It was hard to book appointments or fill out forms. Many customers gave up during the chat. It was not a good experience for anyone.&amp;nbsp;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;
13WhatsApp Flows are like small apps in your chat. They work right inside WhatsApp. They show users screens to help them finish a task. You can get information or schedule appointments. You can also process orders with them. The goal is to make hard tasks easy. Users get help without leaving the app.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;WhatsApp Flows make customer interactions faster and smoother, reducing confusion and improving the overall experience. They help your business increase engagement, boost conversions, and collect valuable data for personalized conversations. As a result, you build stronger customer relationships and improve overall business performance.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;How WhatsApp Flows Actually Work&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Knowing how WhatsApp Flows work helps you build good experiences. Let&#x27;s look at the main parts and steps.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;The Building Blocks of a Flow&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;A flow has a few main parts, including screens, which are the pages a user sees and can take the form of menus, forms, or even confirmation messages. It also contains inputs, which are the fields used to capture data such as text, numbers, or dates. In addition, a flow includes actions, which define what happens when a user performs an operation-for example, submitting a form. Finally, it has navigation, which controls how users move through the flow, allowing them to go forward, backward, or jump to a new step.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;A Simple Technical Overview&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;WhatsApp Flows use the &lt;a href=\&quot;https://botcake.io/id/blog/how-to-use-whatsapp-business-api-a-guide-for-2025\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;WhatsApp Business API&lt;/a&gt;. A user starts a flow. Your system gets the information. It processes the data. Then it sends the next screen. This process is fast for the user. They just have a smooth, guided chat.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Flows vs. Simple Interactive Messages&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You may already use buttons and lists. WhatsApp Flows are a big step up. Buttons and lists are good for simple questions. Flows can handle many screens and steps. They can collect and check complex details. This gives customers a better, guided experience.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Best Practices for Designing Effective WhatsApp Flows&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;A good flow begins with a smart design. Your goal is to make it easy for your customers to use. A well-designed flow feels effortless.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Put Your User First&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Keep things simple. Make your flows short and clear. Do not ask for too much information at once. Use plain words. Avoid technical terms. Navigation should feel easy and logical. Help users move from step to step. Use clear buttons like \&quot;Next\&quot; and \&quot;Back.\&quot; You also need to handle errors well. If a user makes a mistake, show a helpful message. The message should explain the problem. This helps them fix it easily. Do not just show \&quot;Invalid Input.\&quot; Say \&quot;Please enter a valid email address.\&quot;&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Plan Your Flow Before You Build&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Good planning saves you time. It helps you avoid confusion later. First, know the goal of your flow. What should the user do? Do they want to buy something or get help? Next, list the info you need to get. Think about each step of the journey. Then, draw out the flow&#x27;s structure. A simple chart can help you see the screens. You can use pen and paper. This map shows how a user moves from start to finish. It helps you find any problems before you build.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Create Engaging Screen Content&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Each screen&#x27;s content is important. It guides the user through the process. Write clear and short instructions. The user should know what to do. Use a friendly and helpful tone. You can use images to help explain things. For example, show a picture of the product. Making it personal also helps. Using the customer&#x27;s name makes the chat better. A message like \&quot;Hi John, let&#x27;s get started\&quot; is very effective.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Test and Improve Your Flows&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You may not get it right the first time. Testing is very important. Try different flow versions. See which one works best. This is called A/B testing. Watch where users get stuck or leave. This data tells you where to make changes. Use this info to make improvements. This process helps you get better results. Ask a small group of people to test it first. Their feedback will be very useful.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;How Businesses Are Using WhatsApp Flows&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;strong&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-2511/2025/11/16/b217726473caf982f18e416b6c5a3d3d53547283.png\&quot; alt=\&quot;How Businesses Are Using WhatsApp Flows\&quot; width=\&quot;750\&quot; height=\&quot;675\&quot;&gt;&lt;/strong&gt;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;WhatsApp Flows can be used in any industry. They are very flexible tools. Here are some real examples. See how businesses use them to work better.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Streamlining Customer Support&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You can automate answers to common questions. This lets your team focus on harder problems. A flow can help a user solve a problem. It can guide them through troubleshooting steps. It can also get ticket details for a support agent. For example, a flow can ask for an order number. It can ask about the user&#x27;s issue. Then it sends all this info to your team. This makes the support process much faster. Clinic services like &lt;a href=\&quot;https://botcake.io/resources/case-studies/usac\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;USAC&lt;/a&gt; can use flows to guide patients. They can help with course registration or common questions.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Generating and Qualifying Leads&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Flows are great for getting new leads. A WhatsApp form is more fun than a web form. People are more likely to complete it. You can ask questions to learn about a lead. You can find out their needs and budget. The flow can then connect them to a salesperson. It can also book a demo. A flow can ask about fitness goals. Then it can suggest the right equipment. This gives the lead a helpful and personal experience.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Boosting Sales and E-commerce&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Flows can help customers in e-commerce. They can help choose a product&#x27;s size or color. A customer can even order right in the chat. Imagine ordering a pizza. A flow can ask for the size. Then it asks for toppings. Then it asks for the delivery address. The whole order is placed on WhatsApp. You can send a flow later to get feedback. Plant shop Little Garden uses this to manage its orders. They also keep customers updated on delivery. This makes online shopping very convenient.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Simplifying Appointment Bookings&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Booking appointments is easy with WhatsApp Flows. A customer can find open times and book a service. It works well for salons, clinics, and food places. The flow sends confirmations and reminders. This helps reduce missed appointments. It makes scheduling better. For example, a user can book a hair
13cut. The flow shows the available stylists. It shows the open time slots. The user just taps to choose. Businesses like iLaby and Levananh use this well. It saves their staff a lot of time on the phone.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Gathering Information and Feedback&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Flows are a good way to do surveys. You can get customer feedback. You can also handle event sign-ups. The chat format works better than emails. People are more likely to finish. For example, after an event, send a flow. Ask attendees what they liked.&amp;nbsp;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Many companies also connect WhatsApp with third-party platforms like Botcake to extend features beyond the basic API. This includes &lt;a href=\&quot;https://crm.pancake.vn/\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;CRM&lt;/a&gt; and marketing &lt;a href=\&quot;https://botcake.io/features/chat-automation\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;automation&lt;/a&gt;, syncing leads or segmenting customers, payment and e-commerce integrations, advanced analytics dashboards, or even AI chatbots for smarter, NLP-based replies instead of simple rule-based flows.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Tools and Key Considerations for Building Flows&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You need the right tools to build WhatsApp Flows. You also need to know the requirements. Here is what to think about.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;The Role of the WhatsApp Business API&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;The WhatsApp Business API is the base for flows. It lets you send and receive these messages. You will need to learn its technical rules. The API connects your systems to WhatsApp. You usually get access through a partner. These partners help you set everything up.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;No-Code and Low-Code Platforms&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You don&#x27;t need to be a coder to build flows. Platforms like Botcake make it very easy. They have simple drag-and-drop tools. You can make flows without writing code. This is great for businesses that want to start fast. You can design, build, and launch a flow in hours. This saves you time and money. It lets your marketing team create flows directly.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Integrating with Your Business Systems&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You should connect flows to your other business tools to keep everything running smoothly. Data can sync directly into your CRM, for example, a new lead from a flow is automatically added with no manual input. You can also connect to marketing platforms like Meta Ads Manager to track where leads come from and retarget them later. With these integrations, every system works together, giving you a complete customer view and saving your team from time-consuming data entry.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Security and Data Privacy&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Protecting user data is very important. You must follow WhatsApp&#x27;s rules. You also need to follow data privacy laws. Be careful about the info you collect. Only ask for what you really need. Always keep user information safe. WhatsApp messages have end-to-end encryption. This means they are secure. Be transparent with users about how you use their data.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;How to Measure and Optimize Your Success&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;After your flows are live, track how they do. This helps you see what is working. You can also find areas to improve. Good data leads to good decisions.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Key Performance Metrics to Watch&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Some key numbers show how your flows perform. Completion rates tell you how many users finish. If many users leave, there might be a problem. Look at which screen they leave from. Time in flow shows if it&#x27;s too long. A long time might mean a screen is confusing. Conversion rates tell you if you met your goal. For example, what percentage of users booked an appointment? User feedback also gives you great ideas. You can ask for a rating at the end of a flow.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Using Analytics and Reporting Tools&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Most platforms have their own analytics. These reports show you key numbers. They help you see what users do. You can see how many people start your flow. You can see where they stop. You can also connect to other tools. These reports help you make smart choices. They turn raw data into useful insights.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;A Strategy for Continuous Improvement&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Making things better is a constant process. Use your data to find problems in your flows. When you find a problem, test new ideas. You can test different designs or words. This helps you find what works best. For example, change a button&#x27;
13s text. See if more people click it. Keep up with new WhatsApp Flow features. This ensures you are using the best tools available.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;The Bright Future of Conversational Experiences&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;strong&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-2511/2025/11/16/fc63f37964bc0d2bf0b56f8fa5e7abb31c228baa.png\&quot; alt=\&quot;What is WhatsApp Flows\&quot; width=\&quot;700\&quot; height=\&quot;700\&quot;&gt;&lt;/strong&gt;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;WhatsApp Flows are not just a new feature. They change how businesses talk to people. We are moving to a future of conversations&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Conversational AI will continue improving, making customer experiences smarter and more personalized. WhatsApp will remain a key channel for businesses, and platforms like Botcake help unlock its full potential. Beyond AI and automation, &lt;a href=\&quot;https://botcake.io/\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;Botcake&lt;/a&gt; offers a shared team inbox, analytics dashboards, payment and CRM integrations, and tools to manage large chat volumes smoothly.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Together, these solutions help businesses build stronger relationships, respond faster, and create seamless customer journeys, all inside WhatsApp.&lt;/p&gt;&quot;,&quot;display_domains&quot;:null,&quot;display_id&quot;:&quot;whatsapp-flows-revolutionizing-conversational-experiences-on-the-worlds-favorite-messaging-app&quot;,&quot;id&quot;:129,&quot;image&quot;:&quot;https://content.pancake.vn/2-2511/2025/11/16/924b71fdc8d7ec7783daea494b23e9a9eb963773.png&quot;,&quot;inserted_at&quot;:&quot;2025-11-16T09:51:44&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Unlock powerful conversational experiences with WhatsApp Flows. Learn how Botcake helps businesses automate complex tasks and drive conversions on WhatsApp.\n&quot;,&quot;title&quot;:&quot;WhatsApp Flows: Revolutionizing Conversational Experiences on the World&#x27;s Favorite Messaging App&quot;,&quot;updated_at&quot;:&quot;2025-12-07T11:04:08&quot;},{&quot;authors&quot;:[&quot;Aves Warren&quot;],&quot;categories&quot;:[{&quot;id&quot;:13,&quot;name&quot;:&quot;Tin tức&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;News&quot;,&quot;vi&quot;:&quot;Tin tức&quot;}},{&quot;id&quot;:17,&quot;name&quot;:&quot;WhatsApp for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;WhatsApp for Business&quot;,&quot;vi&quot;:&quot;WhatsApp for Business&quot;}}],&quot;content&quot;:&quot;&lt;p&gt;If you&amp;rsquo;ve been wondering &lt;strong&gt;how to change WhatsApp to business account&lt;/strong&gt;, this guide is for you. See how WhatsApp Business can be set up, what it offers, and why it&amp;rsquo;s a simple way to connect with customers more professionally.&lt;/p&gt;\n&lt;p&gt;&lt;img src=\&quot;https://content.pancake.vn/2-25/2025/9/3/d7c2dfac66de1f15ff2eccad37f41f24e7a585cf.png\&quot; width=\&quot;709\&quot; height=\&quot;399\&quot; /&gt;&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Introduction&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;strong&gt;How to change WhatsApp to a business account &lt;/strong&gt;is a common question for small business owners. This guide shows the steps, benefits, and tips to help you switch easily.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Why switch to a WhatsApp Business account?&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Switching lets you use helpful tools to manage chats, send quick replies, and show a more professional brand. It turns WhatsApp from a personal app into a channel for customer communication.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Who should use WhatsApp Business (freelancers, small businesses, service providers)?&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;It&amp;rsquo;s great for freelancers, small business owners, online sellers, and service providers who need a simple way to chat with customers, share updates, and manage orders.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Benefits of Using WhatsApp Business&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;WhatsApp Business offers built-in tools that help companies talk with customers in a more professional and faster way. Here are the key benefits:&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Professional business profile setup&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Your WhatsApp Business profile lets you show key details like your name, logo, description, address, website, and business hours. This instantly turns your chat into a professional channel that builds trust and looks credible to customers. It&amp;rsquo;s far more polished than a personal profile.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Auto-replies, greetings, and away messages&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;You can set up automatic messages that welcome new chats or respond when you&#x27;re unavailable. Even if you&amp;rsquo;re busy or offline, quick replies and greetings give customers instant answers and keep the conversation flowing.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Labels to organize customer conversations&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Labels are like virtual folders for your chats: \&quot;new customer,\&quot; \&quot;pending payment,\&quot; or \&quot;follow-up,\&quot; for instance. These tags help you sort and prioritize conversations at a glance, so nothing slips through the cracks.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Access to business insights and message statistics&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;With WhatsApp Business, you can see basic numbers such as sent, delivered, and read messages, which aren&amp;rsquo;t available in the personal app. This helps you gauge customer engagement and identify where the communication could improve.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Product/service catalog feature&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Instead of sending product info manually, you can build a catalog right inside WhatsApp. Include images, descriptions, prices, and links&amp;mdash;so customers can browse what you offer without leaving the chat.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Key Differences Between WhatsApp &amp;amp; WhatsApp Business&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;Both apps look the same, but WhatsApp Business has extra features to help companies talk with customers better. Here are the main differences:&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;
13Business profile and branding features&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;While standard WhatsApp only offers a personal bio and profile image, WhatsApp Business takes that up several notches. You can add details like your business type, hours, website, and more, so your profile looks clear and professional.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Automation tools for customer engagement&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;The personal app doesn&amp;rsquo;t support automation, but WhatsApp Business does. It has tools like greeting messages, away messages, and quick replies, so you can answer customers faster, keep messages consistent, and save time.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Additional messaging tools and templates&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;WhatsApp Business lets you send broadcast messages to many contacts at once, perfect for announcing promotions or updates. It also supports message templates, though note these are more advanced and linked with the API version.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Access to WhatsApp Business API (for larger teams)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;The free app works well for small businesses, but if you&amp;rsquo;re growing or need team access, the WhatsApp Business API adds automation, CRM links, and multi-agent support for larger operations.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Prerequisites Before Switching to WhatsApp Business&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;Before diving in, it&amp;rsquo;s wise to check a few key requirements to ensure your switch to WhatsApp Business goes smoothly and without data loss.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Backup your chat history (for safety)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Before converting your account, back up your chats via Google Drive (Android) or iCloud (iOS). If done correctly, you can migrate to WhatsApp Business without losing any messages, photos, or contacts.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Ensure your number is active and accessible&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;You&amp;rsquo;ll need to verify your number when you set up WhatsApp Business, so make sure it&amp;rsquo;s active, can receive SMS or calls, and is accessible during setup.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Decide whether to use the same number or a new one&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;You can keep your current WhatsApp number and move it to the Business app, or you can use a different number if you want to separate personal and work. But remember, the account only works on one app at a time.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;How to Change to WhatsApp Business Account (Step-by-Step)&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;img src=\&quot;https://content.pancake.vn/2-25/2025/9/3/099696caba5790d7623e6eb0fbeaae590b90514b.jpg\&quot; width=\&quot;650\&quot; height=\&quot;433\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;Below is a very detailed tutorial on &lt;strong&gt;how to change WhatsApp to business account&lt;/strong&gt;:&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Step 1: Download the WhatsApp Business App from Play Store/App Store&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Find and install the &lt;strong&gt;WhatsApp Business&lt;/strong&gt; app from your device&amp;rsquo;s app store, whether it&amp;rsquo;s the Play Store for Android or the App Store for iOS. It&amp;rsquo;s the same familiar WhatsApp interface, but tailored specifically for business use.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Step 2: Launch the app and verify your number&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Open the app and register using your business phone number. You&#x27;ll receive an SMS or call with a code, enter that to complete verification. Make sure the number is active and accessible during this step.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Step 3: Restore your backup (if using the same number)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;
13If you previously backed up your chats (via Google Drive on Android or iCloud on iOS), the app will prompt you to restore them. Accept the restore to bring your messages and media over seamlessly.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Step 4: Set up your Business Profile (name, category, description)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Add key details: your business name (hard to change later), choose the right category, and write a short description. This lets customers immediately grasp who you are and what you offer.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Step 5: Customize settings &amp;ndash; greetings, away messages, quick replies&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Go into the Tools or Business Tools section and create automated messages:&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;&lt;strong&gt;Greeting messages&lt;/strong&gt;: Automatically welcome new chats.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Away messages&lt;/strong&gt;: Let customers know when you&#x27;re offline or outside business hours.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Quick replies&lt;/strong&gt;: Save pre-written answers (up to 50) for FAQs like order status or business hours.&lt;/li&gt;\n&lt;/ul&gt;\n&lt;h3&gt;&lt;strong&gt;Step 6: Add product catalog (if relevant)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Use the Catalog feature to list your offerings within the app. Add images, descriptions, prices, and any relevant links. Customers can browse and ask about items directly, the needing to switch platforms.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Tips for Setting Up a Professional WhatsApp Business Profile&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;A polished profile makes your business look trustworthy and helps customers engage with you more easily.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Use a business name you won&amp;rsquo;t change later&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Once set, your business name becomes anchored to your account. Pick a name that matches your brand. Changing it later may require reinstalling the app, which could interrupt your chats.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Add logo, working hours, location (if applicable)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Include a recognizable logo, clearly-defined working hours, and your address (for local businesses). This builds credibility and helps manage customer expectations around response times.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Write a clear and concise business description&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Summarize what you do in one or two lines - e.g., \&quot;We craft custom leather wallets handcrafted in HCMC.\&quot; Keep it direct and focused so customers understand your core offering immediately.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Include website and email for added credibility&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Adding your website and email makes your business easier to trust and contact through multiple channels. It also reinforces your professionalism.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Use Cases for WhatsApp Business&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;WhatsApp Business works for many industries and helps each one talk to customers more easily.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Local service providers (salons, tutors, clinics)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Local service providers can also see strong results with WhatsApp chatbots. For example, Gangwhoo Hospital used Botcake to engage customers and drive sales through WhatsApp, achieving a &lt;strong&gt;10% increase in purchases&lt;/strong&gt; and a &lt;strong&gt;1.9x higher conversion rate&lt;/strong&gt; from messages to purchases. This shows how salons, tutors, and clinics can boost bookings and customer loyalty by automating conversations.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Freelancers and consultants&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Freelancers and solo consultants benefit from quick replies, catalogs, and labels. Embed a portfolio or service list directly in WhatsApp and respond to inquiries promptly, even when away. This lets you reply quickly and look professional without switching apps or handling emails, which builds trust and saves time.&lt;/p&gt;\n&lt;h3&gt;&lt;span style=\&quot;color: #864df8;\&quot;&gt;&lt;a style=\&quot;color: #864df8;\&quot; href=\&quot;https://botcake.io/use-cases/commerce\&quot;&gt;&lt;strong&gt;Ecommerce sellers and D2C brands&lt;/strong&gt;&lt;/a&gt;&lt;/span&gt;&lt;/h3&gt;\n&lt;p&gt;Online and D2C brands can use WhatsApp to show products, confirm orders, and send promotions to grow sales. Customers can browse, ask questions, and even buy products, all within WhatsApp.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Real estate agents and travel consultants&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Professionals in real estate and travel can send property or tour listings, schedule viewings, and even conduct virtual tours through WhatsApp. It&amp;rsquo;s ideal for instant lead capture, real-time Q&amp;amp;A, and sharing documents or media like photos, videos, or brochures. This personal, fast communication helps agents close deals quickly and nurture trust.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Conclusion&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;Upgrading to WhatsApp Business is a smart step for any entrepreneur ready to grow. Its features help you communicate with impact, manage inquiries seamlessly, and keep your brand visible right where customers are most active on WhatsApp. By setting up a polished profile and making the most of automation, you&amp;rsquo;re not just messaging - you&amp;rsquo;re building trust and credibility. Start using WhatsApp Business with &lt;span style=\&quot;color: #864df8;\&quot;&gt;&lt;strong&gt;&lt;a style=\&quot;color: #864df8;\&quot; href=\&quot;http://botcake.io\&quot;&gt;Botcake.io&lt;/a&gt;&lt;/strong&gt; &lt;/span&gt;today to streamline conversations, boost sales, and create stronger connections that fuel long-term success.&lt;/p&gt;&quot;,&quot;display_domains&quot;:[],&quot;display_id&quot;:&quot;how-to-change-whatsapp-to-a-business-account-a-step-by-step-guide&quot;,&quot;id&quot;:62,&quot;image&quot;:&quot;https://content.pancake.vn/2-25/2025/9/6/1909964094f8b0a4d126d71d4d245e274
136f3b4df.jpg&quot;,&quot;inserted_at&quot;:&quot;2025-09-03T14:55:14&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Want to know how to change WhatsApp to Business account? Get step-by-step guidance and expert tips below. Explore more with Botcake to scale success.&quot;,&quot;title&quot;:&quot;How to Change WhatsApp to a Business Account: A Step-by-Step Guide&quot;,&quot;updated_at&quot;:&quot;2025-09-06T11:42:24&quot;},{&quot;authors&quot;:[&quot;pancake&quot;],&quot;categories&quot;:[{&quot;id&quot;:13,&quot;name&quot;:&quot;Tin tức&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;News&quot;,&quot;vi&quot;:&quot;Tin tức&quot;}},{&quot;id&quot;:16,&quot;name&quot;:&quot;Meta for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Meta for Business&quot;,&quot;vi&quot;:&quot;Meta for Business&quot;}}],&quot;content&quot;:&quot;&lt;p dir=\&quot;auto\&quot;&gt;Business messaging is ushering in a new era of customer interaction. Today&amp;rsquo;s customers are seeking a seamless product discovery journey. In Vietnam, customers connect directly with businesses daily, aiming for more effective online communication.&lt;/p&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;A striking 79% of adults in Vietnam message businesses at least once a week, and 71% say they prefer engaging with businesses through messaging. Businesses, in turn, are seeing improved customer experiences and a 91% higher average order value through Meta&amp;rsquo;s Messaging app compared to traditional channels.&lt;/p&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;To meet the evolving behaviors and expectations of consumers, Meta is introducing a Product Shopping feature on Messenger and testing a Livestream tool to help businesses connect more effectively with customers and grow their operations. Meta&amp;rsquo;s new features support product discovery, leveraging the reach and interactivity of messaging apps to empower businesses in their innovation journey and elevate the online customer experience.&lt;/p&gt;\n&lt;h1 dir=\&quot;auto\&quot;&gt;A Seamless Experience with Direct Shopping on Messenger&lt;/h1&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;Businesses can now showcase products on Messenger, enabling customers to browse, explore product details, select items, and complete purchases via Pancake&amp;mdash;all within a single chat interface. Businesses can activate this seamless experience by syncing their product catalog from Pancake to Facebook with 
13just a few clicks.&lt;/p&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;The direct shopping feature on Messenger boosts sales and enhances advertising campaign performance by integrating with Message Ads to drive brand and product discovery. For instance, Gladimax Sport, a Vietnamese sports fashion brand, reduced its cost per order by 23% after implementing the new shopping feature, compared to traditional Send Message ads without Pancake catalog integration.&lt;/p&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;Beyond tracking the impact of Facebook ads on Ads Manager, businesses can also monitor customer interactions facilitated through the Pancake platform.&lt;/p&gt;\n&lt;h1 dir=\&quot;auto\&quot;&gt;Live Shopping Experience with the Livestream Tool&lt;/h1&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;Businesses promoting products on Facebook Live can use the Livestream tool to help customers easily browse featured products, ask questions, or add items to their cart.&lt;/p&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;Notably, the Live Boost Ads feature, which promotes live videos, has been expanded to more businesses. With the launch of the Livestream tool, Meta provides advertisers with a comprehensive solution set, creating a continuous loop from discovery to conversion.&lt;/p&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;Businesses can showcase products during a Facebook Livestream by syncing their product catalog from Pancake. During the session, viewers can access detailed product information, browse the list of items featured in the Live, and create their own personalized product wishlists. They can also initiate conversations or place orders via Messenger. An automated message is sent in the chat, allowing customers to click and continue their shopping journey with Pancake.&lt;/p&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;The Livestream tool enhances conversions by significantly improving how businesses engage with customers while optimizing the performance of livestream ads for messaging goals.&lt;/p&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;H-Life, a retail fashion brand, saw a 19% increase in return on ad spend and a 10% reduction in cost per order using the Livestream tool implemented through Pancake. Early adopters of the feature also reported positive customer feedback and a significant surge in online orders per Livestream session.&lt;/p&gt;\n&lt;p dir=\&quot;auto\&quot;&gt;The direct shopping Livestream tool is considered a pivotal strategy, enabling businesses to streamline their sales process and deliver a superior shopping experience. With these new features, livestreaming is poised to become a cornerstone sales channel in the future, unlocking immense growth potential for businesses.&lt;/p&gt;&quot;,&quot;display_domains&quot;:[&quot;pancake.ph&quot;,&quot;pancake.id&quot;,&quot;pancake.vn&quot;,&quot;botcake.io-en&quot;],&quot;display_id&quot;:&quot;meta-launches-product-discovery-feature-on-messenger-and-livestream-tool-to-boost-customer-engagement&quot;,&quot;id&quot;:37,&quot;image&quot;:&quot;https://content.pancake.vn/2-24/2024/12/26/676dfbd1b61c49bf70632378fdd94cfce523292a.jpg&quot;,&quot;inserted_at&quot;:&quot;2025-06-30T09:02:38&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Meta introduces new tools to enhance customer interaction for businesses in Vietnam, where 79% of adults message businesses weekly and 71% prefer messaging for communication. The Product Shopping feature on Messenger allows seamless product browsing and purchasing within a chat interface, integrated with Pancake, boosting sales and ad efficiency. For example, Gladimax Sport reduced order costs by 23%. Additionally, the Livestream tool enables businesses to showcase products during Facebook Live, letting customers browse, inquire, and order via Messenger, with H-Life reporting a 19% higher return on ad spend and 10% lower costs per order. These features streamline sales and enhance online shopping experiences, positioning livestreaming as a key future sales channel.&quot;,&quot;title&quot;:&quot;Meta Launches Product Discovery Feature on Messenger and Livestream Tool to Boost Customer Engagement&quot;,&quot;updated_at&quot;:&quot;2025-09-04T16:25:11&quot;},{&quot;authors&quot;:[],&quot;categories&quot;:[{&quot;id&quot;:13,&quot;name&quot;:&quot;Tin tức&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;News&quot;,&quot;vi&quot;:&quot;Tin tức&quot;}},{&quot;id&quot;:16,&quot;name&quot;:&quot;Meta for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Meta for Business&quot;,&quot;vi&quot;:&quot;Meta for Business&quot;}}],&quot;content&quot;:&quot;&lt;p&gt;Giải ph&amp;aacute;p nhắn tin cho doanh nghiệp l&amp;agrave; kỷ nguy&amp;ecirc;n mới của việc tương t&amp;aacute;c với kh&amp;aacute;ch h&amp;agrave;ng. Kh&amp;aacute;ch h&amp;agrave;ng ng&amp;agrave;y nay đang t&amp;igrave;m kiếm một h&amp;agrave;nh tr&amp;igrave;nh kh&amp;aacute;m ph&amp;aacute; sản phẩm liền mạch hơn. Tại Việt Nam, kh&amp;aacute;ch h&amp;agrave;ng kết nối trực tiếp với doanh nghiệp mỗi ng&amp;agrave;y với mục ti&amp;ecirc;u trao đổi trực tuyến hiệu quả hơn.&lt;/p&gt;\n&lt;p&gt;79% người trưởng th&amp;agrave;nh tại Việt Nam nhắn tin với doanh nghiệp &amp;iacute;t nhất một lần một tuần, v&amp;agrave; 71% cho biết họ muốn giao tiếp với doanh nghiệp qua t
13in nhắn. Doanh nghiệp cũng nhận thấy trải nghiệm kh&amp;aacute;ch h&amp;agrave;ng được cải thiện v&amp;agrave; gi&amp;aacute; trị trung b&amp;igrave;nh đơn h&amp;agrave;ng cao hơn 91% th&amp;ocirc;ng qua ứng dụng Tin nhắn của Meta so với c&amp;aacute;c k&amp;ecirc;nh truyền thống.&lt;/p&gt;\n&lt;p&gt;Để đ&amp;aacute;p ứng h&amp;agrave;nh vi v&amp;agrave; kỳ vọng đang thay đổi của người ti&amp;ecirc;u d&amp;ugrave;ng, Meta ra mắt t&amp;iacute;nh năng Mua sắm sản phẩm tr&amp;ecirc;n Messenger v&amp;agrave; thử nghiệm c&amp;ocirc;ng cụ Livestream để gi&amp;uacute;p doanh nghiệp tr&amp;ograve; chuyện hiệu quả hơn với kh&amp;aacute;ch h&amp;agrave;ng v&amp;agrave; ph&amp;aacute;t triển kinh doanh. T&amp;iacute;nh năng mới của Meta hỗ trợ kh&amp;aacute;m ph&amp;aacute; sản phẩm, kết hợp với độ phủ v&amp;agrave; khả năng tương t&amp;aacute;c của c&amp;aacute;c ứng dụng nhắn tin, cho ph&amp;eacute;p hỗ trợ doanh nghiệp trong qu&amp;aacute; tr&amp;igrave;nh đổi mới v&amp;agrave; n&amp;acirc;ng tầm trải nghiệm trực tuyến cho kh&amp;aacute;ch h&amp;agrave;ng.&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;&lt;strong&gt;Trải nghiệm liền mạch hơn với t&amp;iacute;nh năng Mua sắm trực tiếp tr&amp;ecirc;n Messenger&lt;/strong&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;Doanh nghiệp c&amp;oacute; thể trưng b&amp;agrave;y sản phẩm tr&amp;ecirc;n Messenger, cho ph&amp;eacute;p kh&amp;aacute;ch h&amp;agrave;ng kh&amp;aacute;m ph&amp;aacute; v&amp;agrave; t&amp;igrave;m hiểu sản phẩm, xem chi tiết, lựa chọn sản phẩm v&amp;agrave; ho&amp;agrave;n th&amp;agrave;nh thanh to&amp;aacute;n th&amp;ocirc;ng qua Pancake, tất cả diễn ra trong một giao diện chat. Doanh nghiệp c&amp;oacute; thể k&amp;iacute;ch hoạt trải nghiệm liền mạch n&amp;agrave;y bằng c&amp;aacute;ch đồng bộ danh mục sản phẩm từ nền tảng Pancake với Facebook chỉ bằng v&amp;agrave;i c&amp;uacute; nhấp chuột.&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-24/2024/12/26/8ce69a17a0bc0cdd8620fd0aba0687b3523742a7.jpg\&quot; width=\&quot;656\&quot; height=\&quot;369\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;T&amp;iacute;nh năng mua sắm trực tiếp tr&amp;ecirc;n Messenger gi&amp;uacute;p doanh nghiệp tăng doanh số v&amp;agrave; cải thiện hiệu quả chiến dịch quảng c&amp;aacute;o bằng c&amp;aacute;ch kết hợp với Quảng c&amp;aacute;o Tin nhắn để tăng cường kh&amp;aacute;m ph&amp;aacute; thương hiệu v&amp;agrave; sản phẩm. V&amp;iacute; dụ, Gladimax Sport, một thương hiệu thời trang thể thao Việt Nam, đ&amp;atilde; giảm 23% chi ph&amp;iacute; mỗi đơn h&amp;agrave;ng sau khi triển khai t&amp;iacute;nh năng mua sắm mới, so với quảng c&amp;aacute;o Gửi tin nhắn th&amp;ocirc;ng thường v&amp;agrave; kh&amp;ocirc;ng c&amp;oacute; t&amp;iacute;ch hợp danh mục với Pancake.&lt;br /&gt;&lt;br /&gt;Ngo&amp;agrave;i việc đo lường t&amp;aacute;c động của quảng c&amp;aacute;o Facebook tr&amp;ecirc;n Ads Manager, doanh nghiệp cũng c&amp;oacute; thể theo d&amp;otilde;i c&amp;aacute;c trải nghiệm của kh&amp;aacute;ch h&amp;agrave;ng được thực hiện qua nền tảng Pancake.&amp;nbsp;&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;&lt;strong&gt;Trải nghiệm Mua sắm trực tiếp với c&amp;ocirc;ng cụ Livestream&lt;/strong&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;Doanh nghiệp quảng b&amp;aacute; sản phẩm tr&amp;ecirc;n Facebook Live c&amp;oacute; thể sử dụng c&amp;ocirc;ng cụ Livestram để gi&amp;uacute;p kh&amp;aacute;ch h&amp;agrave;ng dễ d&amp;agrave;ng lướt nhanh qua c&amp;aacute;c sản phẩm được giới thiệu v&amp;agrave; đặt c&amp;acirc;u hỏi hoặc th&amp;ecirc;m sản phẩm v&amp;agrave;o giỏ h&amp;agrave;ng.&lt;/p&gt;\n&lt;p&gt;Đặc biệt, t&amp;iacute;nh năng th&amp;uacute;c đẩy video ph&amp;aacute;t trực tiếp - Live Boost Ads đ&amp;atilde; được mở rộng cho nhiều doanh nghiệp sử dụng. Với việc ra mắt c&amp;ocirc;ng cụ Livestream, Meta mang tới cho nh&amp;agrave; quảng c&amp;aacute;o một bộ giải ph&amp;aacute;p ho&amp;agrave;n chỉnh, gi&amp;uacute;p tạo ra một v&amp;ograve;ng lặp li&amp;ecirc;n tục từ kh&amp;aacute;m ph&amp;aacute; đến chuyển đổi.&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-24/2024/12/26/58875b943782baef5e87bfe6c8f532f2b2854023.jpg\&quot; width=\&quot;679\&quot; height=\&quot;382\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;Doanh nghiệp c&amp;oacute; thể giới thiệu sản phẩm trong phi&amp;ecirc;n livestream tr&amp;ecirc;n Facebook bằng c&amp;aacute;ch đồng bộ danh mục sản phẩm từ Pancake. Trong phi&amp;ecirc;n Livestream n&amp;agrave;y, người xem c&amp;oacute; thể xem chi tiết th&amp;ocirc;ng tin sản phẩm được giới thiệu, xem danh s&amp;aacute;ch sản phẩm b&amp;agrave;y b&amp;aacute;n trong suốt buổi Live. Người xem c&amp;oacute; thể tạo ri&amp;ecirc;ng cho m&amp;igrave;nh danh s&amp;aacute;ch sản phẩm y&amp;ecirc;u th&amp;iacute;ch v&amp;agrave; bắt đầu trao đổi hoặc đặt h&amp;agrave;ng th&amp;ocirc;ng qua Messenger. Một tin nhắn tự động sẽ được gửi lại trong chat, kh&amp;aacute;ch h&amp;agrave;ng c&amp;oacute; thể nhấp chuột để tiếp tục h&amp;agrave;nh tr&amp;igrave;nh mua h&amp;agrave;ng với Pancake.&lt;/p&gt;\n&lt;p&gt;C&amp;ocirc;ng cụ Livestream gi&amp;uacute;p thương hiệu tăng cường chuyển đổi bằng c&amp;aacute;ch cải thiện đ&amp;aacute;ng kể khả năng doanh nghiệp tương t&amp;aacute;c với kh&amp;aacute;ch h&amp;agrave;ng, đồng thời n&amp;acirc;ng cao hiệu quả của quảng c&amp;aacute;o livestream với mục ti&amp;ecirc;u tối ưu ho&amp;aacute; tin nhắn.&lt;/p&gt;\n&lt;p&gt;Thương hiệu thời trang b&amp;aacute;n lẻ H-Life, đ&amp;atilde; tăng 19% lợi nhuận tr&amp;ecirc;n chi ti&amp;ecirc;u quảng c&amp;aacute;o v&amp;agrave; giảm 10% chi ph&amp;iacute; tr&amp;ecirc;n mỗi đơn h&amp;agrave;ng với c&amp;ocirc;ng cụ Livestream, triển khai th&amp;ocirc;ng qua hệ thống Pancake. C&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng thử nghiệm t&amp;iacute;nh năng mới trong giai đoạn đầu cũng ghi nhận phản hồi t&amp;iacute;ch cực từ ph&amp;iacute;a kh&amp;aacute;ch h&amp;agrave;ng v&amp;agrave; ghi nhận lượng đơn đặt h&amp;agrave;ng trực tuyến tăng mạnh tr&amp;ecirc;n mỗi phi&amp;ecirc;n Livestream.&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;C&amp;ocirc;ng cụ mua sắm trực tiếp tr&amp;ecirc;n Livestream được đ&amp;aacute;nh gi&amp;aacute; l&amp;agrave; chiến lược quan trọng, hỗ trợ doanh nghiệp tối ưu quy tr&amp;igrave;nh b&amp;aacute;n h&amp;agrave;ng v&amp;agrave; mang lại trải nghiệm mua sắm vượt trội. Với c&amp;aacute;c t&amp;iacute;
13nh năng mới, livestream được kỳ vọng sẽ trở th&amp;agrave;nh k&amp;ecirc;nh b&amp;aacute;n h&amp;agrave;ng ch&amp;iacute;nh yếu trong tương lai, mở ra nhiều tiềm năng ph&amp;aacute;t triển cho doanh nghiệp.&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;&amp;nbsp;&lt;/p&gt;&quot;,&quot;display_domains&quot;:[&quot;pancake.vn&quot;],&quot;display_id&quot;:&quot;meta-ra-mat-tinh-nang-kham-pha-san-pham-tren-messenger-va-cong-cu-livestream-giup-tuong-tac-tot-hon-voi-khach-hang&quot;,&quot;id&quot;:35,&quot;image&quot;:&quot;https://content.pancake.vn/2-24/2024/12/26/676dfbd1b61c49bf70632378fdd94cfce523292a.jpg&quot;,&quot;inserted_at&quot;:&quot;2024-12-26T18:36:48&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Meta cập nhật 2 tính năng mới nhất: Mua sắm trực tiếp trên Messenger và Công cụ mua sắm lên Livestream hỗ trợ nhà bán hàng tối ưu vận hành và cung cấp một trải nghiệm mua sắm liền mạch với sự hỗ trợ từ Pancake &quot;,&quot;title&quot;:&quot;Meta ra mắt tính năng khám phá sản phẩm trên Messenger và công cụ Livestream giúp tương tác tốt hơn với khách hàng&quot;,&quot;updated_at&quot;:&quot;2025-09-04T16:25:10&quot;},{&quot;authors&quot;:[],&quot;categories&quot;:[{&quot;id&quot;:14,&quot;name&quot;:&quot;Đối tác &amp; Sự kiện&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Partners &amp; Events&quot;,&quot;vi&quot;:&quot;Đối tác &amp; Sự kiện&quot;}}],&quot;content&quot;:&quot;&lt;p&gt;&lt;span class=\&quot;html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\&quot;&gt;&lt;img class=\&quot;xz74otr\&quot; src=\&quot;https://static.xx.fbcdn.net/images/emoji.php/v9/t2b/2/16/1f389.png\&quot; alt=\&quot;🎉\&quot; width=\&quot;16\&quot; height=\&quot;16\&quot; /&gt;&lt;/span&gt;&amp;nbsp;D&amp;agrave;nh cho c&amp;aacute;c đơn h&amp;agrave;ng nội th&amp;agrave;nh khu vực H&amp;agrave; Nội v&amp;agrave; TP. Hồ Ch&amp;iacute; Minh.&lt;br class=\&quot;html-br\&quot; /&gt;&lt;br class=\&quot;html-br\&quot; /&gt;&lt;span class=\&quot;html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\&quot;&gt;&lt;img class=\&quot;xz74otr\&quot; src=\&quot;https://static.xx.fbcdn.net/images/emoji.php/v9/tb4/2/16/2705.png\&quot; alt=\&quot;✅\&quot; width=\&quot;16\&quot; height=\&quot;16\&quot; /&gt;&lt;/span&gt;&amp;nbsp;Khi sử dụng dịch vụ X2 NHANH, đơn h&amp;agrave;ng sẽ được lấy v&amp;agrave; giao ngay trong ng&amp;agrave;y bởi đối t&amp;aacute;c của GHN - Ahamove.&lt;br class=\&quot;html-br\&quot; /&gt;&lt;span class=\&quot;html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\&quot;&gt;&lt;img class=\&quot;xz74otr\&quot; src=\&quot;https://static.xx.fbcdn.net/images/emoji.php/v9/tb4/2/16/2705.png\&quot; alt=\&quot;✅\&quot; width=\&quot;16\&quot; height=\&quot;16\&quot; /&gt;&lt;/span&gt;&amp;nbsp;Giao nhanh trong ng&amp;agrave;y với gi&amp;aacute; cước đơn h&amp;agrave;ng kh&amp;ocirc;ng thay đổi so với bảng gi&amp;aacute; hiện tại&lt;br class=\&quot;html-br\&quot; /&gt;&lt;br class=\&quot;html-br\&quot; /&gt;&lt;span class=\&quot;html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\&quot;&gt;&lt;img class=\&quot;xz74otr\&quot; src=\&quot;https://static.xx.fbcdn.net/images/emoji.php/v9/tcc/2/16/1f4cd.png\&quot; alt=\&quot;📍\&quot; width=\&quot;16\&quot; height=\&quot;16\&quot; /&gt;&lt;/span&gt;&amp;nbsp;Lưu &amp;yacute; khi l&amp;ecirc;n đơn h&amp;agrave;ng tr&amp;ecirc;n POS:&lt;br class=\&quot;html-br\&quot; /&gt;&lt;span class=\&quot;html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\&quot;&gt;&lt;img class=\&quot;xz74otr\&quot; src=\&quot;https://static.xx.fbcdn.net/images/emoji.php/v9/tf0/2/16/1f449.png\&quot; alt=\&quot;👉\&quot; width=\&quot;16\&quot; height=\&quot;16\&quot; /&gt;&lt;/span&gt;&amp;nbsp;Đơn h&amp;agrave;ng được gửi c&amp;oacute; trọng lượng từ 5kg trở xuống&lt;br class=\&quot;html-br\&quot; /&gt;&lt;span class=\&quot;html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\&quot;&gt;&lt;img class=\&quot;xz74otr\&quot; src=\&quot;https://static.xx.fbcdn.net/images/emoji.php/v9/tf0/2/16/1f449.png\&quot; alt=\&quot;👉\&quot; width=\&quot;16\&quot; height=\&quot;16\&quot; /&gt;&lt;/span&gt;&amp;nbsp;Đơn h&amp;agrave;ng COD, khai gi&amp;aacute; từ 5 triệu đồng trở xuống&lt;br class=\&quot;html-br\&quot; /&gt;&lt;span class=\&quot;html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\&quot;&gt;&lt;img class=\&quot;xz74otr\&quot; src=\&quot;https://static.xx.fbcdn.net/images/emoji.php/v9/tf0/2/16/1f449.png\&quot; alt=\&quot;👉\&quot; width=\&quot;16\&quot; height=\&quot;16\&quot; /&gt;&lt;/span&gt;&amp;nbsp;Chỉ &amp;aacute;p dụng c&amp;oacute; c&amp;aacute;c đơn h&amp;agrave;ng được tạo trước 18h h&amp;agrave;ng ng&amp;agrave;y&lt;br class=\&quot;html-br\&quot; /&gt;&lt;br class=\&quot;html-br\&quot; /&gt;&lt;span class=\&quot;html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\&quot;&gt;&lt;img class=\&quot;xz74otr\&quot; src=\&quot;https://static.xx.fbcdn.net/images/emoji.php/v9/t77/2/16/1f4f2.png\&quot; alt=\&quot;📲\&quot; width=\&quot;16\&quot; height=\&quot;16\&quot; /&gt;&lt;/span&gt;&amp;nbsp;Sau khi l&amp;ecirc;n đơn, hệ thống sẽ tự động n&amp;acirc;ng cấp đơn h&amp;agrave;ng của Shop l&amp;ecirc;n dịch vụ X2 NHANH nếu thoả m&amp;atilde;n điều kiện&lt;br class=\&quot;html-br\&quot; /&gt;&lt;br class=\&quot;html-br\&quot; /&gt;&lt;span class=\&quot;html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\&quot;&gt;&lt;img class=\&quot;xz74otr\&quot; src=\&quot;https://static.xx.fbcdn.net/images/emoji.php/v9/tf0/2/16/1f449.png\&quot; alt=\&quot;👉\&quot; width=\&quot;16\&quot; height=\&quot;16\&quot; /&gt;&lt;/span&gt;&amp;nbsp;C&amp;aacute;c chủ shop Pancake quan t&amp;acirc;m đến dịch vụ giao h&amp;agrave;ng mới nhất c&amp;oacute; thể xem chi tiết chương tr&amp;igrave;nh tại đ&amp;acirc;y:&lt;br class=\&quot;html-br\&quot; /&gt;&lt;span class=\&quot;html-span xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs\&quot;&gt;&lt;a class=\&quot;x1i10hfl xjbqb8w x1ejq31n xd10rxx x1sy0etr x17r0tee x972fbf xcfux6l x1qhh985 xm0m39n x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2d
13hg xggy1nq x1a2a7pz x1sur9pj xkrqix3 x1fey0fg x1s688f\&quot; tabindex=\&quot;0\&quot; role=\&quot;link\&quot; href=\&quot;https://bit.ly/HuongDanLenDonX2NHANH?fbclid=IwZXh0bgNhZW0CMTAAAR3N43cgGaEwhVk8afjGuBLhsBqu9IYeRJejyeR_Ho42DdFaoHhXjHwN6V0_aem_3dHxc0dYZBQGvKkKK60x0g\&quot; target=\&quot;_blank\&quot; rel=\&quot;nofollow noopener noreferrer\&quot;&gt;https://bit.ly/HuongDanLenDonX2NHANH&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;br class=\&quot;html-br\&quot; /&gt;&lt;span class=\&quot;html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\&quot;&gt;&lt;img class=\&quot;xz74otr\&quot; src=\&quot;https://static.xx.fbcdn.net/images/emoji.php/v9/tf0/2/16/1f449.png\&quot; alt=\&quot;👉\&quot; width=\&quot;16\&quot; height=\&quot;16\&quot; /&gt;&lt;/span&gt;&amp;nbsp;Giao h&amp;agrave;ng nhanh hơn - Vận h&amp;agrave;nh tốt hơn cho m&amp;ugrave;a Mega Sale cuối năm 2024!!!&amp;nbsp;&lt;/p&gt;&quot;,&quot;display_domains&quot;:[&quot;pancake.vn&quot;],&quot;display_id&quot;:&quot;giao-hang-nhanh-ra-mat-dich-vu-x2-nhanh-chuyen-phat-nhanh-sieu-toc-giao-nhanh-ngay-trong-ngay&quot;,&quot;id&quot;:33,&quot;image&quot;:&quot;https://content.pancake.vn/2-24/2024/9/27/d3425e473673fd906d2b0e4c8f054c2446d94c83.jpg&quot;,&quot;inserted_at&quot;:&quot;2024-09-27T09:26:25&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;\n&quot;,&quot;title&quot;:&quot;Giao Hàng Nhanh ra mắt dịch vụ X2 Nhanh - Chuyển phát nhanh siêu tốc, Giao nhanh ngay trong ngày.&quot;,&quot;updated_at&quot;:&quot;2025-09-04T16:25:10&quot;},{&quot;authors&quot;:[&quot;Khanh Ly Pham&quot;],&quot;categories&quot;:[{&quot;id&quot;:13,&quot;name&quot;:&quot;Tin tức&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;News&quot;,&quot;vi&quot;:&quot;Tin tức&quot;}},{&quot;id&quot;:16,&quot;name&quot;:&quot;Meta for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Meta for Business&quot;,&quot;vi&quot;:&quot;Meta for Business&quot;}}],&quot;content&quot;:&quot;&lt;p&gt;&lt;em&gt;Bắt đầu từ 2024, c&amp;aacute;c sự kiện chuyển đổi tr&amp;ecirc;n Meta như Lượt mua h&amp;agrave;ng sẽ được đồng bộ về Tr&amp;igrave;nh quản l&amp;yacute; quảng c&amp;aacute;o th&amp;ocirc;ng qua API chuyển đổi (CAPI), thay v&amp;igrave; chỉ sử dụng Messenger Event API. Hệ thống Pancake POS đ&amp;atilde; tự động t&amp;iacute;ch hợp API chuyển đổi của Meta gi&amp;uacute;p doanh nghiệp v&amp;agrave; nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng dễ d&amp;agrave;ng đồng bộ sự kiện mua h&amp;agrave;ng v&amp;agrave; tối ưu lượt mua h&amp;agrave;ng qua tin nhắn.&lt;/em&gt;&lt;/p&gt;\n&lt;h3&gt;API chuyển đổi (Conversions API)&lt;/h3&gt;\n&lt;p&gt;API chuyển đổi (CAPI) được thiết kế để tạo kết nối giữa dữ liệu quảng c&amp;aacute;o (v&amp;iacute; dụ: h&amp;agrave;nh động kh&amp;aacute;ch h&amp;agrave;ng tr&amp;ecirc;n trang&lt;span style=\&quot;font-family: -apple-system, BlinkMacSystemFont, &#x27;Segoe UI&#x27;, &#x27;PingFang SC&#x27;, &#x27;Hiragino Sans GB&#x27;, &#x27;Microsoft YaHei&#x27;, &#x27;Helvetica Neue&#x27;, Helvetica, Arial, sans-serif, &#x27;Apple Color Emoji&#x27;, &#x27;Segoe UI Emoji&#x27;, &#x27;Segoe UI Symbol&#x27;;\&quot;&gt;web, lượt mua h&amp;agrave;ng, lượt xem trang, lượt ho&amp;agrave;n th&amp;agrave;nh form đăng k&amp;yacute;...) từ k&amp;ecirc;nh b&amp;aacute;n h&amp;agrave;ng của doanh nghiệp v&amp;agrave; chủ thương hiệu (Fanpage, Website, Ứng dụng di động...) với hệ thống của Meta, từ đ&amp;oacute; tối ưu ho&amp;aacute; khả năng nhắm mục ti&amp;ecirc;u quảng c&amp;aacute;o, gi&amp;uacute;p giảm chi ph&amp;iacute; tr&amp;ecirc;n mỗi kết quả v&amp;agrave; đo lường ch&amp;iacute;nh x&amp;aacute;c chuyển đổi chiến dịch.&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;Thay v&amp;igrave; duy tr&amp;igrave; c&amp;aacute;c điểm kết nối ri&amp;ecirc;ng biệt hoặc thao t&amp;aacute;c thủ c&amp;ocirc;ng, c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng c&amp;oacute; thể lựa chọn kết nối k&amp;ecirc;nh b&amp;aacute;n của m&amp;igrave;nh với hệ thống Pancake POS - đ&amp;atilde; được t&amp;iacute;ch hợp sẵn API Chuyển đổi, để đồng bộ tự động những dữ liệu chuyển đổi n&amp;agrave;y tới Meta.&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;C&amp;aacute;c sự kiện m&amp;agrave; bạn muốn đồng bộ sẽ được li&amp;ecirc;n kết với một ID tập dữ liệu v&amp;agrave; được xử l&amp;yacute; tương tự việc gửi sự kiện th&amp;ocirc;ng qua Meta Pixel. Nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng c&amp;oacute; thể tạo nhiều tệp dữ liệu kh&amp;aacute;c nhau th&amp;ocirc;ng qua việc sử dụng Tr&amp;igrave;nh quản l&amp;yacute; sự kiện tr&amp;ecirc;n Meta (Event Manager). Tham khảo chi tiết c&amp;aacute;ch sử dụng tại đ&amp;acirc;y: &lt;a href=\&quot;https://www.facebook.com/business/help/898185560232180?id=1205376682832142\&quot;&gt;https://www.facebook.com/business/help/898185560232180?id=1205376682832142&lt;/a&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-24/2024/1/10/0908a767c318bbb4a614a6a2d4c87dbe294760df.png\&quot; width=\&quot;931\&quot; height=\&quot;483\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;Hiểu một c&amp;aacute;ch đơn giản, khi kết nối cửa h&amp;agrave;ng của bạn với Pancake POS, ch&amp;uacute;ng t&amp;ocirc;i sẽ gi&amp;uacute;p bạn đồng bộ mọi sự kiện chuyển đổi tới Ads Manager theo thời gian thực để tối ưu tốt hơn chiến dịch quảng c&amp;aacute;o của bạn.&lt;/p&gt;\n&lt;h3&gt;Tối ưu chuyển đổi sự kiện mua h&amp;agrave;ng với CAPI Meta cho trang Instagram&lt;/h3&gt;\n&lt;p&gt;Để mở kho&amp;aacute; t&amp;iacute;nh năng Tối ưu Lượt mua qua tin nhắn của Meta, nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng phải gửi một lượng dữ liệu đơn h&amp;agrave;ng nhất định tới Tr&amp;igrave;nh quản l&amp;yacute; quảng c&amp;aacute;o, th&amp;ocirc;ng thường dữ liệu sẽ được ghi nhận trong v&amp;ograve;ng 7-14 ng&amp;agrave;y để tối ưu tốt nhất cho chiến dịch quảng c&amp;aacute;o.&lt;/p&gt;\n&lt;p&gt;Để &amp;aacute;p dụng t&amp;iacute;nh năng Đồng bộ sự kiện mua h&amp;agrave;ng tr&amp;ecirc;n Instagram tới Ads Manager, nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng cần đ&amp;aacute;p ứng một số điều kiện sau:&amp;nbsp;&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;K&amp;iacute;ch hoạt t&amp;agrave;i khoản Instagram Official, t&amp;agrave;i khoản n&amp;agrave;y c&amp;oacute; li&amp;ecirc;n kết tới 1 page Facebook. Ngo&amp;agrave;i ra cả t&amp;agrave;i khoản Instagram v&amp;agrave; Fanpage n&amp;agrave;y đều phải c&amp;ugrave;ng được quản l&amp;yacute; tr&amp;ecirc;n một t&amp;agrave;i khoản Business Manager (chung BM ID)&lt;/li&gt;\n&lt;li&gt;K&amp;iacute;ch hoạt t&amp;agrave;i khoản Instagram n&amp;agrave;y với Pancake POS, v&amp;agrave; người kết nối phải c&amp;oacute; quyền Quản trị vi&amp;ecirc;n (admin) tr&amp;ecirc;n t&amp;agrave;i khoản BM đ&amp;oacute;.&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;Sau khi đ&amp;aacute;p ứng đầy đủ c&amp;aacute;c điều kiện tr&amp;ecirc;n, nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng c&amp;oacute; thể dễ d&amp;agrave;ng thao t&amp;aacute;c để đồng bộ sự kiện mua h&amp;agrave;ng cho trang Instagram theo c&amp;aacute;c bước sau:&lt;/p&gt;\n&lt;h4&gt;Bước 1: Kết nối API Chuyển đổi tr&amp;ecirc;n Pancake POS&lt;/h4&gt;\n&lt;ul&gt;\n&lt;li&gt;Truy cập t&amp;agrave;i khoản shop đ&amp;atilde; kết nối Pancake POS&lt;/li&gt;\n&lt;li&gt;Truy cập Cấu h&amp;igrave;nh =&amp;gt; Cấu h&amp;igrave;nh th&amp;ocirc;ng b&amp;aacute;o =&amp;gt; Facebook&lt;/li&gt;\n&lt;li&gt;Chọn Kết nối Meta CAPI&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-24/2024/1/9/8d74a3712b20c36149a26b721be2602eb005f239.png\&quot; width=\&quot;931\&quot; height=\&quot;350\&quot; /&gt;&lt;/p&gt;\n&lt;h4&gt;Bước 2: K&amp;iacute;ch hoạt API chuyển đổi tr&amp;ecirc;n trang Instagram&lt;/h4&gt;\n&lt;ul&gt;\n&lt;li&gt;Chọn Business Manager chứa Fanpage v&amp;agrave; Instagram của bạn&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-24/2024/1/10/1e64b1581eac2a3a16d20de547fa814bda8f9157.png\&quot; width=\&quot;930\&quot; height=\&quot;461\&quot; /&gt;&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;Chọn Trang Facebook v&amp;agrave; Instagram muốn sử dụng API chuyển đổi&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-24/2024/1/10/f9e3f396282589945660dddbf1b09acfba68a0b0.png\&quot; width=\&quot;930\&quot; height=\&quot;476\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;Bước tiếp theo, nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng phải tạo tệp dữ liệu. Nếu bạn muốn tạo tạo dữ liệu ri&amp;ecirc;ng cho trang Facebook v&amp;agrave; Instagram, chọn \&quot;Non Selected\&quot;; nếu bạn muốn tạo tệp dữ liệu d&amp;ugrave;ng chung cho cả hai trang, chọn trang Instagram m&amp;agrave; bạn muốn t&amp;iacute;ch hợp. Sau đ&amp;oacute; h&amp;atilde;y đặt t&amp;ecirc;n cho tệp dữ liệu của bạn v&amp;agrave; X&amp;aacute;c nhận tạo c&amp;aacute;c tệp dữ liệu.&lt;/p&gt;\n&lt;p&gt;Tới đ&amp;acirc;y, c&amp;aacute;c bước thiết lập đ&amp;atilde; ho&amp;agrave;n th&amp;agrave;nh. Khi tạo đơn h&amp;agrave;ng cho kh&amp;aacute;ch h&amp;agrave;ng tr&amp;ecirc;n Pancake, mặc định khi trạng th&amp;aacute;i đơn h&amp;agrave;ng chuyển sang \&quot;Đ&amp;atilde; x&amp;aacute;c nhận\&quot;, dữ liệu sẽ th&amp;ocirc;ng qua API Chuyển đổi truyền về Tệp dữ liệu tr&amp;ecirc;n Tr&amp;igrave;nh quản l&amp;yacute; quảng c&amp;aacute;o để thống k&amp;ecirc; v&amp;agrave; gi&amp;uacute;p nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng tối ưu chiến dịch của m&amp;igrave;nh.&lt;/p&gt;\n&lt;h3&gt;Kết&lt;/h3&gt;\n&lt;p&gt;Với c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng, h&amp;atilde;y tận dụng API Chuyển đổi được t&amp;iacute;ch hợp sẵn tr&amp;ecirc;n c&amp;aacute;c nền tảng của Pancake để chia sẻ sự kiện mua h&amp;agrave;ng của bạn theo thời gian thực hoặc gần với thời gian thực nhất c&amp;oacute; thể. Bạn chia sẻ sự kiện l&amp;ecirc;n Meta c&amp;agrave;ng sớm, hệ thống ph&amp;acirc;n phối quảng c&amp;aacute;o đ&amp;aacute;nh gi&amp;aacute; c&amp;agrave;ng ch&amp;iacute;nh x&amp;aacute;c khả năng một kh&amp;aacute;ch h&amp;agrave;ng sẽ thực hiện h&amp;agrave;nh động mua h&amp;agrave;ng hoặc chuyển đổi sau khi xem quảng c&amp;aacute;o. Bằng c&amp;aacute;ch &amp;aacute;p dụng nhanh nhất c&amp;aacute;c dữ liệu th&amp;ocirc;ng qua API Chuyển đổi, bạn c&amp;oacute; thể cải thiện hiệu quả quảng c&amp;aacute;o bằng c&amp;aacute;ch giảm chi ph&amp;iacute; tr&amp;ecirc;n mỗi h&amp;agrave;nh động.&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;&amp;nbsp;&lt;/p&gt;&quot;,&quot;display_domains&quot;:[&quot;pancake.vn&quot;],&quot;display_id&quot;:&quot;toi-uu-su-kien-mua-hang-cho-quang-cao-instagram-voi-pancake&quot;,&quot;id&quot;:26,&quot;image&quot;:&quot;https://content.pancake.vn/2-24/2024/1/9/642a383347d060d718c71707714e42173a7dbd06.png&quot;,&quot;inserted_at&quot;:&quot;2024-01-09T09:42:36&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Trước đây, với Messenger Event API, nhà bán hàng có thể đồng bộ dữ liệu đơn hàng từ Pancake POS tới Trình quản lý quảng cáo dành cho trang Facebook. Bước sang 2024, Pancake mở rộng kết nối API Chuyển đổi (Conversions API) giúp nhà bán hàng áp dụng tính năng này với cả trang Instagram và tối ưu chiến dịch quảng cáo tin nhắn trên Instagram. &quot;,&quot;title&quot;:&quot;Tối ưu Sự kiện mua hàng cho quảng cáo Instagram với Pancake&quot;,&quot;updated_at&quot;:&quot;2025-09-04T16:25:11&quot;},{&quot;authors&quot;:[&quot;Tin Ngo&quot;],&quot;categories&quot;:[{&quot;id&quot;:13,&quot;name&quot;:&quot;Tin tức&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;News&quot;,&quot;vi&quot;:&quot;Tin tức&quot;}}],&quot;content&quot;:&quot;&lt;p&gt;&lt;em&gt;Chiều ng&amp;agrave;y 14/12/2023, Pancake c&amp;ugrave;ng c&amp;aacute;c diễn giả kh&amp;aacute;ch mời đ&amp;atilde; tr&amp;ograve; chuyện v&amp;agrave; trao đổi những g&amp;oacute;c nh&amp;igrave;n đa chiều li&amp;ecirc;n quan đến hoạt động kinh doanh thương mại điện tử tại Việt Nam trong suốt năm 2023 v&amp;agrave; bật m&amp;iacute; những cập nhật mới nhất từ c&amp;aacute;c nền tảng cho 2024.&lt;/em&gt;&lt;/p&gt;\n&lt;p&gt;2023 đ&amp;aacute;nh dấu một năm s&amp;ocirc;i động nhưng cũng đầy th&amp;aacute;ch thức của thị trường thương mại điện tử Việt Nam. Pancake đ&amp;atilde; c&amp;ugrave;ng c&amp;aacute;c diễn giả kh&amp;aacute;ch mời l&amp;agrave; l&amp;atilde;nh đạo của c&amp;aacute;c agency quảng c&amp;aacute;o v&amp;agrave; doanh nghiệp kinh doanh đa k&amp;ecirc;nh dẫn đầu thị trường tổ chức talkshow \&quot;Kinh doanh thương mại điện tử - Nh&amp;igrave;n lại 2023 v&amp;agrave; Bật đ&amp;agrave; tăng trưởng 2024\&quot;.&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/12/21/603c77651b224f29ee1b5552fd358a11fdb87976.jpg\&quot; width=\&quot;733\&quot; height=\&quot;415\&quot; /&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;span style=\&quot;font-size: 8pt;\&quot;&gt;&lt;em&gt;C&amp;aacute;c diễn giả kh&amp;aacute;ch mới tham gia Talkshow c&amp;ugrave;ng Pancake&amp;nbsp;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;Chương tr&amp;igrave;nh c&amp;oacute; sự tham gia của c&amp;aacute;c kh&amp;aacute;ch mời - c&amp;aacute;c chuy&amp;ecirc;n gia trong lĩnh vực thương mại điện tử:&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;Anh Nguyễn Đắc Tr&amp;iacute; - COO của Adsplus - Digital Marketing Agency h&amp;agrave;ng đầu Việt Nam&lt;/li&gt;\n&lt;li&gt;Anh La Tiến Dũng - Nh&amp;agrave; s&amp;aacute;ng lập của thương hiệu Mịn Decor v&amp;agrave; Ngungon&lt;/li&gt;\n&lt;li&gt;Anh L&amp;ecirc; Lương Toản - CEO của Ilaby Kids - Thương hiệu thời trang thiết kế cho trẻ em&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;C&amp;ugrave;ng Pancake điểm lại một số nội dung nổi bật đ&amp;atilde; được đề cập trong chương tr&amp;igrave;nh:&lt;/p&gt;\n&lt;h3&gt;Xu hướng mua sắm nổi bật trong 2023&lt;/h3&gt;\n&lt;p&gt;Th&amp;oacute;i quen mua sắm của người ti&amp;ecirc;u d&amp;ugrave;ng tr&amp;ecirc;n nền tảng thương mại điện tử đ&amp;atilde;
13 trải qua những thay đổi đ&amp;aacute;ng kể trong những năm gần đ&amp;acirc;y, nhờ những tiến bộ về c&amp;ocirc;ng nghệ v&amp;agrave; nhu cầu ng&amp;agrave;y c&amp;agrave;ng tăng của người ti&amp;ecirc;u d&amp;ugrave;ng. Dưới đ&amp;acirc;y l&amp;agrave; một số xu hướng ch&amp;iacute;nh trong năm 2023:&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;Mua h&amp;agrave;ng qua tin nhắn: Thống k&amp;ecirc; cho thấy 73% người ti&amp;ecirc;u d&amp;ugrave;ng tại Việt Nam hiện đang sử dụng tin nhắn hội thoại để tương t&amp;aacute;c với doanh nghiệp. H&amp;agrave;nh vi nhắn tin v&amp;agrave; tương t&amp;aacute;c qua hội thoại, phổ biến nhất l&amp;agrave; Messenger v&amp;agrave; Zalo trở n&amp;ecirc;n phổ biến ở mọi đối tượng, đặc biệt trong nh&amp;oacute;m kh&amp;aacute;ch h&amp;agrave;ng thuộc thế hệ Millennials v&amp;agrave; Gen Z.&amp;nbsp;&lt;/li&gt;\n&lt;li&gt;Mua h&amp;agrave;ng qua đ&amp;aacute;nh gi&amp;aacute; (review): Đa số người ti&amp;ecirc;u d&amp;ugrave;ng hiện tại thường đọc hoặc xem từ 1 đến 10 đ&amp;aacute;nh gi&amp;aacute; trước khi đưa ra quyết định mua sắm. Tuy nhi&amp;ecirc;n, số lượng đ&amp;aacute;nh gi&amp;aacute; m&amp;agrave; một người ti&amp;ecirc;u d&amp;ugrave;ng đọc thường phụ thuộc v&amp;agrave;o gi&amp;aacute; trị sản phẩm m&amp;agrave; họ quan t&amp;acirc;m. Sức ảnh hưởng của những đ&amp;aacute;nh gi&amp;aacute; n&amp;agrave;y lớn tới mức t&amp;aacute;c động trực tiếp tới cảm x&amp;uacute;c mua h&amp;agrave;ng, v&amp;agrave; tạo th&amp;agrave;nh một tr&amp;agrave;o lưu cho c&amp;aacute;c KOLs, KOCs ph&amp;aacute;t triển.&lt;/li&gt;\n&lt;li&gt;Mua sắm tr&amp;ecirc;n thiết bị di động: Việc tập trung ph&amp;aacute;t triển trải nghiệm mua sắm tr&amp;ecirc;n di động ng&amp;agrave;y c&amp;agrave;ng được ch&amp;uacute; trọng, c&amp;aacute;c nền tảng b&amp;aacute;n h&amp;agrave;ng với định dạng video ngắn v&amp;agrave; tương th&amp;iacute;ch tỷ lệ với thiết bị di động ng&amp;agrave;y c&amp;agrave;ng nhiều, đồng thời thương hiệu cũng tập trung ph&amp;aacute;t triển website kết hợp tối ưu tốc độ tải trang để cung cấp một trải nghiệm mua sắm mượt m&amp;agrave; hơn.&lt;/li&gt;\n&lt;/ul&gt;\n&lt;h3&gt;H&amp;igrave;nh thức quảng c&amp;aacute;o ghi nhận mang lại nhiều hiệu quả nhất cho doanh nghiệp&lt;/h3&gt;\n&lt;p&gt;Chia sẻ về c&amp;aacute;c h&amp;igrave;nh thức quảng c&amp;aacute;o, anh Nguyễn Đắc Tr&amp;iacute; (Adsplus) đ&amp;atilde; chia sẻ đ&amp;aacute;nh gi&amp;aacute; từ một agency quảng c&amp;aacute;o với nhiều năm kinh nghiệm thực chiến tr&amp;ecirc;n thị trường:&amp;nbsp;&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;Quảng c&amp;aacute;o Doanh số mua h&amp;agrave;ng tr&amp;ecirc;n Meta: Quảng c&amp;aacute;o Tối ưu Lượt mua h&amp;agrave;ng qua tin nhắn l&amp;agrave; h&amp;igrave;nh thức ghi nhận hiệu quả chuyển đổi cao nhất trong suốt năm 2023 nhờ khả năng ph&amp;acirc;n phối tới đ&amp;uacute;ng tệp kh&amp;aacute;ch h&amp;agrave;ng tiềm năng, gi&amp;uacute;p tăng số lượng đơn h&amp;agrave;ng v&amp;agrave; tăng Lợi nhuận tr&amp;ecirc;n chi ti&amp;ecirc;u quảng c&amp;aacute;o. Ngo&amp;agrave;i ra c&amp;aacute;c chiến dịch Advantage+ Shopping Campaign (ASC) hoạt động dựa tr&amp;ecirc;n việc tối đa ho&amp;aacute; khả năng tự động của m&amp;aacute;y học Meta đ&amp;atilde; g&amp;oacute;p phần cải thiện tỷ lệ chuyển đổi v&amp;agrave; doanh số b&amp;aacute;n h&amp;agrave;ng cho rất nhiều doanh nghiệp.&lt;/li&gt;\n&lt;li&gt;Quảng c&amp;aacute;o Tạo nhu cầu (Demand Gen) tr&amp;ecirc;n Google: H&amp;igrave;nh thức n&amp;agrave;y gi&amp;uacute;p doanh nghiệp tạo ra c&amp;aacute;c nhu cầu tiềm năng cho sản phẩm của bạn trước cả khi kh&amp;aacute;ch h&amp;agrave;ng c&amp;oacute; nhu cầu t&amp;igrave;
13m đến với doanh nghiệp, v&amp;agrave; được ph&amp;acirc;n phối linh hoạt ở nhiều vị trị quảng c&amp;aacute;o tr&amp;ecirc;n hệ thống của Google, kết hợp với một số th&amp;oacute;i quen mua sắm giải tr&amp;iacute;.&lt;/li&gt;\n&lt;li&gt;Quảng c&amp;aacute;o Mua sắm v&amp;agrave; Livestream tr&amp;ecirc;n TikTok: Khi xu hướng b&amp;aacute;n h&amp;agrave;ng qua livestream của TikTok trở th&amp;agrave;nh xu hướng dẫn đầu thị trường th&amp;igrave; c&amp;aacute;c h&amp;igrave;nh thức quảng c&amp;aacute;o n&amp;agrave;y cũng được ra đời v&amp;agrave; ghi nhận mang lại những chuyển đổi t&amp;iacute;ch cực cho rất nhiều nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng, vừa th&amp;uacute;c đẩy kh&amp;aacute;ch h&amp;agrave;ng tiềm năng mua sắm vừa g&amp;oacute;p phần tăng độ phủ của thương hiệu tới kh&amp;aacute;ch h&amp;agrave;ng.&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;Trong suốt cuộc tr&amp;ograve; chuyện, c&amp;aacute;c kh&amp;aacute;ch mời cũng chia sẻ một số những kh&amp;oacute; khăn dựa tr&amp;ecirc;n kinh nghiệm vận h&amp;agrave;nh c&amp;aacute;c thương hiệu kinh doanh đa k&amp;ecirc;nh. 2023 l&amp;agrave; một năm kh&amp;oacute; khăn của kinh tế thị trường, người ti&amp;ecirc;u d&amp;ugrave;ng phải thắt chặt chi ti&amp;ecirc;u v&amp;agrave; c&amp;acirc;n nhắc kĩ c&amp;agrave;ng trước khi đưa ra quyết định mua sắm. Đồng thời tăng phần trăm chiết khấu của c&amp;aacute;c nền tảng b&amp;aacute;n h&amp;agrave;ng, sự cạnh tranh gi&amp;aacute;, số lượng cũng như chất lượng sản phẩm khiến cho doanh thu của c&amp;aacute;c doanh nghiệp bị ảnh hưởng.&lt;/p&gt;\n&lt;p&gt;C&amp;aacute;c ng&amp;agrave;y Mega Sale v&amp;agrave; Double-Day (v&amp;iacute; dụ 9/9, 10/10, 11/11...) cũng c&amp;oacute; nhiều t&amp;aacute;c động đến chiến lược b&amp;aacute;n đa k&amp;ecirc;nh của c&amp;aacute;c doanh nghiệp. Mega Sale l&amp;agrave; thời điểm tốt để đẩy mạnh doanh số, v&amp;agrave; doanh nghiệp cần l&amp;ecirc;n kế hoạch tiếp thị cũng như c&amp;aacute;c chiến dịch quảng c&amp;aacute;o từ trước để thu h&amp;uacute;t kh&amp;aacute;ch h&amp;agrave;ng truy cập, tập trung ng&amp;acirc;n s&amp;aacute;ch quảng c&amp;aacute;o cho c&amp;aacute;c ng&amp;agrave;y lễ lớn. Ngo&amp;agrave;i ra theo c&amp;aacute;c chiến lược đ&amp;atilde; được chia sẻ, doanh nghiệp cũng n&amp;ecirc;n x&amp;acirc;y dựng chiến lược gi&amp;aacute; v&amp;agrave; tạo th&amp;oacute;i quen mua sắm cho kh&amp;aacute;ch h&amp;agrave;ng, kết hợp b&amp;aacute;n combo, tặng qu&amp;agrave; + mức chiếu khấu ph&amp;ugrave; hợp để tr&amp;aacute;nh ảnh hưởng tới lợi nhuận của nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng.&lt;/p&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/12/21/88908f275854df75c89c2276b28d4101f565f4bb.png\&quot; width=\&quot;735\&quot; height=\&quot;414\&quot; /&gt;&lt;/p&gt;\n&lt;h3&gt;2024 c&amp;oacute; điều g&amp;igrave; đang chờ đợi c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng?&amp;nbsp;&lt;/h3&gt;\n&lt;p&gt;Bước sang 2024 hứa hẹn một sự quay trở lại s&amp;ocirc;i động hơn của thị trường kinh doanh thương mại điện tử v&amp;agrave; thương mại hội thoại. Dự b&amp;aacute;o 3 xu hướng b&amp;aacute;n h&amp;agrave;ng sẽ t&amp;aacute;c động nhiều nhất đến thị trường, bao gồm: (1) Thương mại hội thoại; (2) Thương mại trực tuyến kết hợp ngoại tuyến - Online to Offline; (3) Thương mại di động với sự ph&amp;aacute;t triển của c&amp;ocirc;ng nghệ thực tế ảo, AR, VR hứa hẹn mang tới những trải nghiệm ho&amp;agrave;n to&amp;agrave;n kh&amp;aacute;c biệt so với h&amp;igrave;nh thức mua sắm truyền thống.&lt;/p&gt;\n&lt;p&gt;Đồng thời c&amp;aacute;c nền tảng b&amp;aacute;n h&amp;agrave;
13ng phổ biến nhất tại Việt Nam (Meta - Google - TikTok) đều c&amp;oacute; những cập nhật t&amp;iacute;nh năng mới nhất d&amp;agrave;nh cho c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng, gi&amp;uacute;p tối ưu được quy tr&amp;igrave;nh vận h&amp;agrave;nh v&amp;agrave; g&amp;oacute;p phần n&amp;acirc;ng cao tỷ lệ chuyển đổi.&lt;/p&gt;\n&lt;p&gt;Một nền tảng li&amp;ecirc;n tục cải tiến c&amp;aacute;c c&amp;ocirc;ng nghệ quảng c&amp;aacute;o kh&amp;ocirc;ng thể kh&amp;ocirc;ng kể tới Meta. Với kế hoạch cho năm 2024, ph&amp;iacute;a Meta sẽ kết hợp c&amp;ugrave;ng Pancake cải thiện hơn khả năng đồng bộ dữ liệu mua h&amp;agrave;ng của hệ thống, tr&amp;ecirc;n cả hai k&amp;ecirc;nh Online v&amp;agrave; Offline nhắm gi&amp;uacute;p nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng theo d&amp;otilde;i ch&amp;iacute;nh x&amp;aacute;c hiệu quả chiến dịch v&amp;agrave; tập trung ng&amp;acirc;n s&amp;aacute;ch cho những chuyển đổi thực sự mang lại gi&amp;aacute; trị cho doanh nghiệp. Ngo&amp;agrave;i ra, Meta dự kiến cũng sẽ ra mắt t&amp;iacute;nh năng mới Product Catalog nhằm gi&amp;uacute;p nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng c&amp;oacute; thể gắn giỏ h&amp;agrave;ng v&amp;agrave; danh mục sản phẩm ngay trong cuộc tr&amp;ograve; chuyện. T&amp;iacute;nh năng n&amp;agrave;y cũng c&amp;oacute; thể được kết hợp với h&amp;igrave;nh thức Livestream v&amp;agrave; quảng c&amp;aacute;o Livestream kết hợp mục ti&amp;ecirc;u tin nhắn để thu h&amp;uacute;t th&amp;ecirc;m nhiều kh&amp;aacute;ch h&amp;agrave;ng tiềm năng hơn cho doanh nghiệp. Th&amp;ecirc;m v&amp;agrave;o đ&amp;oacute;, việc cải thiện kết nối API Chuyển đổi (Conversion API) giữa hai hệ thống cũng gi&amp;uacute;p cải thiện c&amp;aacute;ch nhắm mục ti&amp;ecirc;u chiến dịch, giảm chi ph&amp;iacute; tr&amp;ecirc;n mỗi kết quả v&amp;agrave; đặc biệt hữu &amp;iacute;ch trong việc nhắm mục ti&amp;ecirc;u lại kh&amp;aacute;ch h&amp;agrave;ng trong suốt m&amp;ugrave;a lễ mua sắm.&lt;/p&gt;\n&lt;p&gt;Kh&amp;ocirc;ng chỉ ri&amp;ecirc;ng Meta, trong năm 2024 ph&amp;iacute;a TikTok cũng sẽ c&amp;oacute; nhiều cải tiến mới về hệ thống, bắt đầu từ việc thử nghiệm h&amp;igrave;nh thức quảng c&amp;aacute;o mới - Quảng c&amp;aacute;o gửi tin nhắn. Ph&amp;iacute;a nền tảng cũng sẽ c&amp;aacute;p một số cập nhật quan trọng với API Chuyển đổi, bao gồm:&amp;nbsp;&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;Hỗ trợ cho c&amp;aacute;c chuyển đổi offline: TikTok sẽ hỗ trợ theo d&amp;otilde;i c&amp;aacute;c chuyển đổi offline, chẳng hạn như mua h&amp;agrave;ng tại cửa h&amp;agrave;ng hoặc qua điện thoại. Điều n&amp;agrave;y sẽ gi&amp;uacute;p c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n lẻ c&amp;oacute; được bức tranh to&amp;agrave;n diện hơn về hiệu quả c&amp;aacute;c chiến dịch quảng c&amp;aacute;o.&lt;/li&gt;\n&lt;li&gt;Hỗ trợ cho c&amp;aacute;c chuyển đổi đa k&amp;ecirc;nh: API sẽ hỗ trợ đo lường c&amp;aacute;c chuyển đổi đa k&amp;ecirc;nh, chẳng hạn như kh&amp;aacute;ch h&amp;agrave;ng thấy quảng c&amp;aacute;o, sau đ&amp;oacute; mua h&amp;agrave;ng tr&amp;ecirc;n trang web của nh&amp;agrave; b&amp;aacute;n lẻ, từ đ&amp;oacute; gi&amp;uacute;p doanh nghiệp hiểu r&amp;otilde; hơn về c&amp;aacute;ch c&amp;aacute;c chiến dịch quảng c&amp;aacute;o TikTok hỗ trợ tương t&amp;aacute;c với c&amp;aacute;c k&amp;ecirc;nh tiếp thị kh&amp;aacute;c.&lt;/li&gt;\n&lt;li&gt;Hỗ trợ cho c&amp;aacute;c chuyển đổi phức tạp: TikTok cũng sẽ bổ sung theo d&amp;otilde;i c&amp;aacute;c chuyển đổi phức tạp, chẳng hạn như kh&amp;aacute;ch h&amp;agrave;ng xem nhiều quảng c&amp;aacute;o trước khi mua h&amp;agrave;ng, để đo lường được t&amp;aacute;c động của quảng c&amp;aacute;o v&amp;agrave; nội dung tiếp thị tới h&amp;agrave;nh vi mua sắm của kh&amp;aacute;ch.&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/12/21/800cef7f1b833aba690b479b717470322071c828.png\&quot; width=\&quot;735\&quot; height=\&quot;413\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;Tổng kết cuối chương tr&amp;igrave;nh, c&amp;aacute;c kh&amp;aacute;ch mời cũng lần lượt đưa ra những lời khuy&amp;ecirc;n cho c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng đ&amp;atilde; - đang v&amp;agrave; sẽ tham gia v&amp;agrave;o thị trường kinh doanh đa k&amp;ecirc;nh trong năm tới.&amp;nbsp;&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;Lu&amp;ocirc;n nắm bắt v&amp;agrave; cập nhật xu thế mới về c&amp;aacute;c nền tảng quảng c&amp;aacute;o v&amp;agrave; sự dịch chuyển h&amp;agrave;nh vi mua sắm của người ti&amp;ecirc;u d&amp;ugrave;ng để bổ sung t&amp;iacute;nh năng v&amp;agrave; c&amp;acirc;n đối c&amp;ocirc;ng cụ quảng c&amp;aacute;o, từ đ&amp;oacute; tối ưu hiệu quả doanh thu.&lt;/li&gt;\n&lt;li&gt;Với hoạt động đa k&amp;ecirc;nh n&amp;ecirc;n ph&amp;acirc;n bổ ng&amp;acirc;n s&amp;aacute;ch hợp l&amp;yacute; để tạo d&amp;ograve;
13ng doanh thu ổn định, bền vững v&amp;agrave; thay đổi ch&amp;iacute;nh s&amp;aacute;ch gi&amp;aacute; linh hoạt để kh&amp;ocirc;ng ảnh hưởng đến m&amp;ocirc; h&amp;igrave;nh kinh doanh.&lt;/li&gt;\n&lt;li&gt;Tập trung nghi&amp;ecirc;n cứu ph&amp;acirc;n kh&amp;uacute;c kh&amp;aacute;ch h&amp;agrave;ng, nghi&amp;ecirc;n cứu c&amp;aacute;c d&amp;ograve;ng sản phẩm mới c&amp;oacute; t&amp;iacute;nh kh&amp;aacute;c biệt với thị trường v&amp;agrave; x&amp;acirc;y dựng hệ thống đo lường chuyển đổi ch&amp;iacute;nh x&amp;aacute;c theo thời gian thực.&lt;/li&gt;\n&lt;/ul&gt;\n&lt;h3&gt;Kết&lt;/h3&gt;\n&lt;p&gt;Talkshow \&quot;Kinh doanh thương mại điện tử: Nh&amp;igrave;n lại 2023 v&amp;agrave; Bật đ&amp;agrave; tăng trưởng cho 2024\&quot; đ&amp;atilde; mang tới những g&amp;oacute;c nh&amp;igrave;n đa chiều từ cả 3 ph&amp;iacute;a Agency - Doanh nghiệp v&amp;agrave; Phần mềm quản l&amp;yacute; b&amp;aacute;n h&amp;agrave;ng, đưa ra những nhận định ch&amp;iacute;nh x&amp;aacute;c về tương lai v&amp;agrave; c&amp;aacute;ch vận h&amp;agrave;nh của một số nền tảng b&amp;aacute;n h&amp;agrave;ng trong năm tới.&lt;br /&gt;&lt;br /&gt;2024 Pancake cũng sẽ cải thiện hệ thống v&amp;agrave; hợp t&amp;aacute;c chặt chẽ hơn với c&amp;aacute;c đối t&amp;aacute;c để g&amp;oacute;p phần ho&amp;agrave;n thiện đầy đủ t&amp;iacute;nh năng v&amp;agrave; gi&amp;uacute;p c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng vận h&amp;agrave;nh tốt hơn quy tr&amp;igrave;nh quản l&amp;yacute; cũng như tối ưu tỷ lệ chuyển đổi kinh doanh đa k&amp;ecirc;nh.&lt;/p&gt;&quot;,&quot;display_domains&quot;:[&quot;pancake.vn&quot;],&quot;display_id&quot;:&quot;talkshow-kinh-doanh-thuong-mai-dien-tu-nhin-lai-2023-va-bat-da-tang-truong-2024&quot;,&quot;id&quot;:25,&quot;image&quot;:&quot;https://content.pancake.vn/2-23/2023/12/21/191159dbb43a2a7358b8585e51f2b9cd35b1d336.jpg&quot;,&quot;inserted_at&quot;:&quot;2023-12-21T09:37:27&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Chiều ngày 14/12/2023, Pancake cùng các diễn giả khách mời đã trò chuyện và trao đổi những góc nhìn đa chiều liên quan đến hoạt động kinh doanh thương mại điện tử tại Việt Nam trong suốt năm 2023 và bật mí những cập nhật mới nhất từ các nền tảng cho 2024.&quot;,&quot;title&quot;:&quot;Talkshow: \&quot;Kinh doanh thương mại điện tử - Nhìn lại 2023 và Bật đà tăng trưởng 2024\&quot;&quot;,&quot;updated_at&quot;:&quot;2025-09-04T16:25:11&quot;},{&quot;authors&quot;:[&quot;Đỗ Huế&quot;],&quot;categories&quot;:[{&quot;id&quot;:16,&quot;name&quot;:&quot;Meta for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Meta for Business&quot;,&quot;vi&quot;:&quot;Meta for Business&quot;}}],&quot;content&quot;:&quot;&lt;p&gt;&lt;em&gt;Ra mắt v&amp;agrave;o giữa năm 2022, Tin nhắn tiếp thị Marketing Message được giới thiệu lần đầu với t&amp;ecirc;n gọi Tin nhắn th&amp;ocirc;ng b&amp;aacute;o định kỳ, cho ph&amp;eacute;p c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng gửi tin nhắn th&amp;ocirc;ng b&amp;aacute;o tới những kh&amp;aacute;ch h&amp;agrave;ng đăng k&amp;yacute; nhận ch&amp;uacute;ng, theo tần suất cố định (h&amp;agrave;ng ng&amp;agrave;y/ tuần/ th&amp;aacute;ng) với đa dạng nội dung v&amp;agrave; đảm bảo kh&amp;ocirc;ng vi phạm ch&amp;iacute;nh s&amp;aacute;ch 24h của Meta.&lt;/em&gt;&lt;/p&gt;\n&lt;p&gt;Cho tới thời điểm hiện tại, việc mua h&amp;agrave;ng qua Tin nhắn Messenger vẫn l&amp;agrave; một h&amp;igrave;nh thức phổ biến cho c&amp;aacute;c kh&amp;aacute;ch h&amp;agrave;ng online, đặc biệt tại thị trường Việt Nam. Tuy nhi&amp;ecirc;n, sau khi kh&amp;aacute;ch h&amp;agrave;ng mua sản phẩm hoặc nhận được những th&amp;ocirc;ng tin tư vấn cần thiết, cuộc tr&amp;ograve; chuyện sẽ kết th&amp;uacute;c v&amp;agrave; c&amp;aacute;
13c doanh nghiệp chưa thể cung cấp những th&amp;ocirc;ng tin quan trọng một c&amp;aacute;ch liền mạch cho những kh&amp;aacute;ch h&amp;agrave;ng quan t&amp;acirc;m đến sản phẩm/ dịch vụ của bạn. V&amp;igrave; vậy, để tạo ra c&amp;aacute;c cuộc tr&amp;ograve; chuyện c&amp;oacute; &amp;yacute; nghĩa hơn, Meta đ&amp;atilde; ra mắt t&amp;iacute;nh năng Th&amp;ocirc;ng b&amp;aacute;o định kỳ tr&amp;ecirc;n nền tảng Messenger. Th&amp;ocirc;ng qua t&amp;iacute;nh năng n&amp;agrave;y, doanh nghiệp c&amp;oacute; thể gửi tin nhắn chủ động v&amp;agrave; tự động tới những kh&amp;aacute;ch h&amp;agrave;ng chọn nhận tin nhắn, từ đ&amp;oacute; tăng khả năng thu h&amp;uacute;t v&amp;agrave; duy tr&amp;igrave; c&amp;aacute;c cuộc tr&amp;ograve; chuyện tiếp theo.&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/11/13/576a04c5fa28426f7dfa7333ff62c18362c7575d.jpg\&quot; width=\&quot;885\&quot; height=\&quot;498\&quot; /&gt;&lt;/p&gt;\n&lt;h3&gt;Th&amp;uacute;c đẩy mức độ tương t&amp;aacute;c s&amp;acirc;u hơn với c&amp;aacute;c th&amp;ocirc;ng b&amp;aacute;o được c&amp;aacute; nh&amp;acirc;n ho&amp;aacute;&lt;/h3&gt;\n&lt;p&gt;Tin nhắn th&amp;ocirc;ng b&amp;aacute;o Marketing Message gi&amp;uacute;p nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng dễ d&amp;agrave;ng gửi tin nhắn tuỳ chỉnh v&amp;agrave;o đ&amp;uacute;ng thời điểm, từ tin nhắn tập trung chuyển đổi (như th&amp;ocirc;ng b&amp;aacute;o b&amp;aacute;n h&amp;agrave;ng, cập nhật ưu đ&amp;atilde;i, sản phẩm mới...) đến nội dung th&amp;uacute;c đẩy mức độ tương t&amp;aacute;c (tương tự c&amp;aacute;c bản tin cập nhật). Với tin nhắn Marketing Message, doanh nghiệp c&amp;oacute; thể:&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;&lt;strong&gt;Gửi th&amp;ocirc;ng b&amp;aacute;o tuỳ chỉnh v&amp;agrave; kịp thời để th&amp;uacute;c đẩy h&amp;agrave;nh động:&lt;/strong&gt; Doanh nghiệp c&amp;oacute; thể tạo c&amp;aacute;c tin nhắn c&amp;aacute; nh&amp;acirc;n ho&amp;aacute; về chủ đề m&amp;igrave;nh chọn (v&amp;iacute; dụ, cửa h&amp;agrave;ng gi&amp;agrave;y thể thao c&amp;oacute; thể th&amp;ocirc;ng b&amp;aacute;o cho kh&amp;aacute;ch bộ sưu tập gi&amp;agrave;y chạy bộ mới về v&amp;agrave; ưu đ&amp;atilde;i cho kh&amp;aacute;ch h&amp;agrave;ng đặt trước sản phẩm) để tin nhắn thu h&amp;uacute;t kh&amp;aacute;ch h&amp;agrave;ng hiệu quả hơn, đồng thời đ&amp;aacute;p ứng được mục ti&amp;ecirc;u kinh doanh của doanh nghiệp. Một số mục đ&amp;iacute;ch c&amp;oacute; thể c&amp;acirc;n nhắn khi sử dụng Tin nhắn Marketing Message:&lt;/li&gt;\n&lt;/ul&gt;\n&lt;ul style=\&quot;list-style-type: circle;\&quot;&gt;\n&lt;li&gt;&lt;strong&gt;Kh&amp;aacute;m ph&amp;aacute;:&lt;/strong&gt; Đề xuất kh&amp;aacute;m ph&amp;aacute; sản phẩm, c&amp;aacute;c th&amp;ocirc;ng điệp truyền cảm hứng, c&amp;aacute;c bản tin s&amp;aacute;ng tạo&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;C&amp;acirc;n nhắc: &lt;/strong&gt;Th&amp;ocirc;ng b&amp;aacute;o về t&amp;iacute;nh năng sản phẩm, tin tức hậu trường, th&amp;ocirc;ng b&amp;aacute;o ch&amp;agrave;o mời kh&amp;aacute;ch quay lại mua h&amp;agrave;ng v&amp;agrave; đề xuất sản phẩm dựa tr&amp;ecirc;n c&amp;aacute;c lượt mua trước đ&amp;acirc;y&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Chuyển đổi:&lt;/strong&gt; Gửi c&amp;aacute;c m&amp;atilde; giảm gi&amp;aacute;, ưu đ&amp;atilde;i th&amp;agrave;nh vi&amp;ecirc;n, c&amp;aacute;c phần thưởng d&amp;agrave;nh cho kh&amp;aacute;ch h&amp;agrave;ng th&amp;acirc;n thiết hoặc ưu đ&amp;atilde;i độc quyền cho đối t&amp;aacute;c&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Tương t&amp;aacute;c:&lt;/strong&gt; Chia sẻ c&amp;aacute;c b&amp;iacute;
13 quyết sử dụng sản phẩm, bản tin cộng đồng, lời nhắc/ lời mời tham gia sự kiện sắp tới&lt;/li&gt;\n&lt;/ul&gt;\n&lt;ul&gt;\n&lt;li&gt;&lt;strong&gt;Tạo sự hiện diện trong suốt h&amp;agrave;nh tr&amp;igrave;nh kh&amp;aacute;ch h&amp;agrave;ng:&amp;nbsp;&lt;/strong&gt;Doanh nghiệp c&amp;oacute; thể gửi tin nhắn h&amp;agrave;ng ng&amp;agrave;y, h&amp;agrave;ng tuần, h&amp;agrave;ng th&amp;aacute;ng để tiếp cận kh&amp;aacute;ch h&amp;agrave;ng v&amp;agrave;o bất cứ giai đoạn n&amp;agrave;o trong h&amp;agrave;nh tr&amp;igrave;nh mua h&amp;agrave;ng. Đặc biệt với những doanh nghiệp c&amp;oacute; h&amp;agrave;nh tr&amp;igrave;nh kh&amp;aacute;ch h&amp;agrave;ng d&amp;agrave;i hơi, cần nhiều thời gian để tư vấn v&amp;agrave; t&amp;igrave;m hiểu sản phẩm, tin nhắn Marketing Message sẽ gi&amp;uacute;p bạn lu&amp;ocirc;n c&amp;oacute; cơ hội xuất hiện trong t&amp;acirc;m tr&amp;iacute; kh&amp;aacute;ch h&amp;agrave;ng.&amp;nbsp;&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Thắt chặt mối quan hệ kh&amp;aacute;ch h&amp;agrave;ng bắt đầu từ những tin nhắn:&amp;nbsp;&lt;/strong&gt;Để đảm bảo mang lại trải nghiệm chất lượng cao, kh&amp;aacute;ch h&amp;agrave;ng sẽ được biết trước chủ đề cũng như tần suất nhận th&amp;ocirc;ng b&amp;aacute;o v&amp;agrave; phải đồng &amp;yacute; chọn nhận th&amp;igrave; doanh nghiệp mới c&amp;oacute; thể gửi c&amp;aacute;c tin nhắn tiếp theo cho kh&amp;aacute;ch h&amp;agrave;ng. B&amp;ecirc;n cạnh đ&amp;oacute;, Meta cũng cho ph&amp;eacute;p kh&amp;aacute;ch h&amp;agrave;ng tuỳ chọn bỏ nhận th&amp;ocirc;ng b&amp;aacute;o để tr&amp;aacute;nh nhận những nội dung kh&amp;ocirc;ng mong muốn.&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;Hiện tại c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng đ&amp;atilde; dễ d&amp;agrave;ng c&amp;agrave;i đặt c&amp;aacute;c chủ đề v&amp;agrave; nội dung tin nhắn nhắn th&amp;ocirc;ng b&amp;aacute;o định kỳ ngay tr&amp;ecirc;n hệ thống Botcake.&lt;/p&gt;\n&lt;p&gt;Để biết c&amp;aacute;c c&amp;agrave;i đặt chi tiết, vui l&amp;ograve;ng xem tại: &lt;a href=\&quot;https://docs.botcake.io/cau-hinh/marketing-messages-mm-tin-nhan-marketing\&quot;&gt;https://docs.botcake.io/cau-hinh/marketing-messages-mm-tin-nhan-marketing&lt;/a&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=\&quot;font-size: 8pt;\&quot;&gt;&lt;em&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/11/14/6a65464448c3e9f91120417352a91c20b8935e12.png\&quot; width=\&quot;885\&quot; height=\&quot;498\&quot; /&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;span style=\&quot;font-size: 8pt;\&quot;&gt;&lt;em&gt;V&amp;iacute; dụ về việc ứng dụng tin nhắn Marketing Message để update sự kiện cho ng&amp;agrave;nh F&amp;amp;B&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: left;\&quot;&gt;&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;Dưới đ&amp;acirc;y l&amp;agrave; một số c&amp;aacute;ch doanh nghiệp c&amp;oacute; thể sử dụng Tin nhắn th&amp;ocirc;ng b&amp;aacute;o định kỳ để thu h&amp;uacute;t, nu&amp;ocirc;i dưỡng v&amp;agrave; giữ ch&amp;acirc;n kh&amp;aacute;ch h&amp;agrave;ng.&lt;/p&gt;\n&lt;h4&gt;Cập nhật chương tr&amp;igrave;nh qu&amp;agrave; tặng v&amp;agrave; khuyến m&amp;atilde;i&lt;/h4&gt;\n&lt;p&gt;Tin nhắn th&amp;ocirc;ng b&amp;aacute;o định kỳ c&amp;oacute; thể được sử dụng để gợi &amp;yacute; c&amp;aacute;c chương tr&amp;igrave;nh khuyến m&amp;atilde;i cũng như hoạt động tặng thưởng cho những kh&amp;aacute;ch h&amp;agrave;ng th&amp;acirc;n thiết v&amp;agrave; tạo cơ hội mua h&amp;agrave;ng sớm với gi&amp;aacute; hời khi ra mắt c&amp;aacute;c d&amp;ograve;ng sản phẩm mới.&lt;/p&gt;\n&lt;p&gt;V&amp;iacute; dụ, thương hiệu FMCG h&amp;agrave;ng đầu thế giới, Cello Cheese đ&amp;atilde; gửi tin nhắn tự động đến những kh&amp;aacute;ch h&amp;agrave;ng tương t&amp;aacute;c dưới b&amp;agrave;i đăng quảng c&amp;aacute;o, cảm ơn kh&amp;aacute;ch h&amp;agrave;ng v&amp;igrave; đ&amp;atilde; để lại đ&amp;aacute;nh gi&amp;aacute; về sản phẩm v&amp;agrave; hỏi xem họ c&amp;oacute; muốn nhận được c&amp;aacute;c th&amp;ocirc;ng b&amp;aacute;o về qu&amp;agrave; tặng trong tương lại kh&amp;ocirc;ng, từ đ&amp;oacute; tăng tỷ lệ kh&amp;aacute;ch h&amp;agrave;ng phản hồi tr&amp;ecirc;n Messenger l&amp;ecirc;n tới 74%.&lt;/p&gt;\n&lt;h4&gt;
13Cập nhật danh mục sản phẩm&lt;/h4&gt;\n&lt;p&gt;Kh&amp;aacute;ch h&amp;agrave;ng c&amp;oacute; thể chọn tham gia để nhận th&amp;ocirc;ng b&amp;aacute;o khi sản phẩm c&amp;oacute; h&amp;agrave;ng trở lại hoặc một bộ sưu tập mới được tung ra. Một v&amp;iacute; dụ phổ biến l&amp;agrave; nh&amp;atilde;n h&amp;agrave;ng c&amp;oacute; thể in m&amp;atilde; QR được đặt tr&amp;ecirc;n bao b&amp;igrave; sản phẩm v&amp;agrave; nhắc mọi người bỏ phiếu cho hương vị m&amp;agrave; họ y&amp;ecirc;u th&amp;iacute;ch. Sau khi kh&amp;aacute;ch h&amp;agrave;ng đưa ra b&amp;igrave;nh chọn, tin nhắn tiếp theo sẽ được gửi để nhắc nhở kh&amp;aacute;ch h&amp;agrave;ng đăng k&amp;yacute; cập nhật th&amp;ecirc;m về th&amp;ocirc;ng tin sản phẩm.&lt;/p&gt;\n&lt;h4&gt;Th&amp;ocirc;ng b&amp;aacute;o sự kiện&lt;/h4&gt;\n&lt;p&gt;Tin nhắn th&amp;ocirc;ng b&amp;aacute;o định kỳ cũng cho ph&amp;eacute;p doanh nghiệp gửi c&amp;aacute;c tin nhắn d&amp;agrave;nh cho kh&amp;aacute;ch tham dự sự kiện. V&amp;iacute; dụ, bạn c&amp;oacute; thể gửi tin nhắn h&amp;agrave;ng ng&amp;agrave;y cho những kh&amp;aacute;n giả đang tham dự một chuỗi sự kiện k&amp;eacute;o d&amp;agrave;i theo tuần/ th&amp;aacute;ng hoặc cập nhật lịch chiếu c&amp;aacute;c trận b&amp;oacute;ng trực tiếp trong suốt một m&amp;ugrave;a giải v&amp;agrave; th&amp;ocirc;ng tin tổng kết sau giải đấu. C&amp;aacute;c chương tr&amp;igrave;nh truyền h&amp;igrave;nh, sự kiện &amp;acirc;m nhạc, lễ hội ẩm thực... đều c&amp;oacute; thể sử dụng Tin nhắn th&amp;ocirc;ng b&amp;aacute;o để quảng b&amp;aacute; sự kiện của m&amp;igrave;nh, từ đ&amp;oacute; gi&amp;uacute;p tăng mức độ quan t&amp;acirc;m v&amp;agrave; tăng số lượng kh&amp;aacute;ch h&amp;agrave;ng quay lại.&lt;/p&gt;\n&lt;h3&gt;Kết&lt;/h3&gt;\n&lt;p&gt;Tin nhắn th&amp;ocirc;ng b&amp;aacute;o Marketing Message cho ph&amp;eacute;p c&amp;aacute;c doanh nghiệp tương t&amp;aacute;c lại với kh&amp;aacute;ch h&amp;agrave;ng Messenger theo đ&amp;uacute;ng ch&amp;iacute;nh s&amp;aacute;ch của Meta. Kh&amp;aacute;ch h&amp;agrave;ng c&amp;oacute; thể chủ động nhận c&amp;aacute;c th&amp;ocirc;ng tin cập nhật về c&amp;aacute;c chủ đề m&amp;agrave; họ quan t&amp;acirc;m v&amp;agrave; doanh nghiệp c&amp;oacute; thể tạo ra c&amp;aacute;c kết nối &amp;yacute; nghĩa tr&amp;ecirc;n quy m&amp;ocirc; lớn để th&amp;uacute;c đẩy kh&amp;aacute;ch h&amp;agrave;ng h&amp;agrave;nh động.&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;Mục đ&amp;iacute;ch của những tương t&amp;aacute;c n&amp;agrave;y l&amp;agrave; gi&amp;uacute;p tạo ra c&amp;aacute;c ph&amp;acirc;n kh&amp;uacute;c kh&amp;aacute;ch h&amp;agrave;ng theo nhu cầu v&amp;agrave; dựa tr&amp;ecirc;n c&amp;aacute;c tệp kh&amp;aacute;ch h&amp;agrave;ng n&amp;agrave;y để gửi c&amp;aacute;c nội dung tiếp thị ph&amp;ugrave; hợp, mang lại kết quả nhanh hơn bằng c&amp;aacute;ch r&amp;uacute;t ngắn thời gian tạo ra chuyển đổi. Quy tr&amp;igrave;nh n&amp;agrave;y cũng ho&amp;agrave;n to&amp;agrave;n được gửi tự động để hỗ trợ c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng tối ưu quy tr&amp;igrave;nh vận h&amp;agrave;nh của m&amp;igrave;nh.&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;&amp;nbsp;&lt;/p&gt;&quot;,&quot;display_domains&quot;:[&quot;pancake.vn&quot;,&quot;botcake.io-vi&quot;],&quot;display_id&quot;:&quot;tang-truong-ban-hang-voi-tin-nhan-tiep-thi-marketing-message&quot;,&quot;id&quot;:24,&quot;image&quot;:&quot;https://content.pancake.vn/2-23/2023/9/11/37e50d95b002226e9adcd41c62aaec86afa35cbd.jpg&quot;,&quot;inserted_at&quot;:&quot;2023-11-14T08:19:04&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Tin nhắn tiếp thị Marketing Message là gì? Các nhà bán hàng có thể ứng dụng Tin nhắn tiếp thị như thế nào để nâng cao hiệu quả tương tác cho doanh nghiệp trên Messenger?&quot;,&quot;title&quot;:&quot;Tăng trưởng bán hàng với tin nhắn tiếp thị Marketing Message&quot;,&quot;updated_at&quot;:&quot;2025-09-04T16:25:10&quot;},{&quot;authors&quot;:[&quot;Đỗ Huế&quot;],&quot;categories&quot;:[{&quot;id&quot;:15,&quot;name&quot;:&quot;Câu chuyện thành công&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Success Story&quot;,&quot;vi&quot;:&quot;Câu chuyện thành công&quot;}}],&quot;content&quot;:&quot;&lt;p&gt;Thương hiệu Thiều Hoa đ&amp;atilde; hợp t&amp;aacute;c c&amp;ugrave;ng Pancake - Đối t&amp;aacute;c kinh doanh của Meta - thực hiện chiến dịch quảng c&amp;aacute;o Nhấn để nhắn tin, gồm 1 chiến dịch c&amp;oacute; định dạng quay v&amp;ograve;ng v&amp;agrave; 1 chiến dịch c&amp;oacute; định dạng bộ sưu tập. Theo đ&amp;oacute;, lợi nhuận đ&amp;atilde; tăng 2,7 lần tr&amp;ecirc;n chi ti&amp;ecirc;u quảng c&amp;aacute;o.&lt;/p&gt;\n&lt;h3&gt;C&amp;acirc;u chuyện&lt;/h3&gt;\n&lt;p&gt;Thiều Hoa l&amp;agrave; một thương hiệu thời trang nữ tại Việt Nam lu&amp;ocirc;n ưu ti&amp;ecirc;n việc tạo nhiều mẫu quần &amp;aacute;o hợp mốt v&amp;agrave; cao cấp, với mong muốn mang đến cho ph&amp;aacute;i nữ những trang phục l&amp;agrave;m họ thấy tự tin.&lt;/p&gt;\n&lt;p&gt;&lt;img style=\&quot;font-family: -apple-system, BlinkMacSystemFont, &#x27;Segoe UI&#x27;, &#x27;PingFang SC&#x27;, &#x27;Hiragino Sans GB&#x27;, &#x27;Microsoft YaHei&#x27;, &#x27;Helvetica Neue&#x27;, Helvetica, Arial, sans-serif, &#x27;Apple Color Emoji&#x27;, &#x27;Segoe UI Emoji&#x27;, &#x27;Segoe UI Symbol&#x27;; display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/11/9/0b814751c160ec34d7ac95dd0630d2f390cdffab.png\&quot; width=\&quot;987\&quot; height=\&quot;307\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;Với nh&amp;oacute;m kh&amp;aacute;ch h&amp;agrave;ng mục ti&amp;ecirc;u l&amp;agrave; phụ nữ, Thiều Hoa mong muốn tăng mức độ nhận biết thương hiệu v&amp;agrave; cải thiện mức độ trung th&amp;agrave;nh của kh&amp;aacute;ch h&amp;agrave;ng cho thương hiệu của m&amp;igrave;nh, cũng như tăng số lượng chuyển đổi mua h&amp;agrave;ng v&amp;agrave; tăng doanh số.&lt;/p&gt;\n&lt;h3&gt;Giải ph&amp;aacute;p&lt;/h3&gt;\n&lt;p&gt;Thiều Hoa đ&amp;atilde; chọn hợp t&amp;aacute;c với Pancake - Đối t&amp;aacute;c Hội thoại của Meta để chạy một loạt chiến dịch quảng c&amp;aacute;o Nhấn để nhắn tin. Thương hiệu đ&amp;atilde; tạo 2 chiến dịch dựa tr&amp;ecirc;n c&amp;aacute;c gợi &amp;yacute; tốt nhất của Meta d&amp;agrave;nh cho quảng c&amp;aacute;o h&amp;igrave;nh ảnh. Chiến dịch thứ nhất gồm 2 nh&amp;oacute;m quảng c&amp;aacute;o ảnh với định dạng bộ sưu tập, chiến dịch thứ hai gồm một quảng c&amp;aacute;o h&amp;igrave;nh ảnh duy nhtas v&amp;agrave; một quảng c&amp;aacute;o video c&amp;oacute; định dạng quay v&amp;ograve;ng.&lt;/p&gt;\n&lt;p&gt;To&amp;agrave;n bộ nội dung quảng c&amp;aacute;o đều l&amp;agrave; h&amp;igrave;nh ảnh về c&amp;aacute;c bộ trang phục của Thiều Hoa được phối theo nhiều c&amp;aacute;ch v&amp;agrave; k&amp;egrave;m theo m&amp;atilde; sản phẩm. Khi mọi người nhấn v&amp;agrave;o b&amp;agrave;i quảng c&amp;aacute;o, đoạn chat tự động tr&amp;ecirc;n Messenger sẽ mở ra để mời kh&amp;aacute;ch h&amp;agrave;ng cung cấp m&amp;atilde; sản phẩm họ quan t&amp;acirc;m v&amp;agrave; muốn chọn mua. Sau khi kh&amp;aacute;ch h&amp;agrave;ng cung cấp m&amp;atilde; sản phẩm v&amp;agrave; nhận tư vấn, họ c&amp;oacute; thể kết nối thanh to&amp;aacute;n v&amp;agrave; ho&amp;agrave;n th&amp;agrave;nh giao dịch mua h&amp;agrave;ng ngay trong đoạn chat.&lt;/p&gt;\n&lt;p&gt;Để tiếp cận được nhiều kh&amp;aacute;ch h&amp;agrave;ng nhất c&amp;oacute; thể, Thiều Hoa đ&amp;atilde; ph&amp;acirc;n phối cả hai chiến dịch đến những người c&amp;oacute; độ tuổi từ 35 đến 64 tại Việt Nam, quan t&amp;acirc;m đến thời trang v&amp;agrave; mua sắm online.&lt;/p&gt;\n&lt;h3&gt;Kết quả&lt;/h3&gt;\n&lt;p&gt;Quảng c&amp;aacute;o th&amp;agrave;nh c&amp;ocirc;ng với nhiều nội dung th&amp;uacute; vị v&amp;agrave; c&amp;aacute;c cuộc tr&amp;ograve; chuyện hiệu quả.&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;img src=\&quot;https://content.pancake.vn/2-23/2023/11/9/6a3a2a959c4780096379d9a13a0bd95f02be9edc.png\&quot; width=\&quot;987\&quot; height=\&quot;214\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;Th&amp;ocirc;ng qua thử nghiệm A/B thực hiện trong 14 ng&amp;agrave;y li&amp;ecirc;n tục, Thiều Hoa nhận thấy định dạng bộ sưu tập được phổ biến v&amp;agrave; y&amp;ecirc;u th&amp;iacute;ch nhiều hơn với kh&amp;aacute;ch h&amp;agrave;ng, từ đ&amp;oacute; chiến dịch quảng c&amp;aacute;o đ&amp;atilde; đạt được nhiều kết quả ấn tượng:&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;Lợi nhuận tăng 2,7 lần tr&amp;ecirc;n chi ti&amp;ecirc;u quảng c&amp;aacute;o của chiến dịch c&amp;oacute; định dạng bộ sưu tập&lt;/li&gt;\n&lt;li&gt;Chi ph&amp;iacute; giảm 29% tr&amp;ecirc;n mỗi lượt mua của chiến dịch quảng c&amp;aacute;o c&amp;oacute; định dạng bộ sưu tập (so với quảng c&amp;aacute;o ảnh v&amp;agrave; định dạng quay v&amp;ograve;ng)&lt;/li&gt;\n&lt;li&gt;Chi ph&amp;iacute; giảm 30% tr&amp;ecirc;n mỗi lượt mua của chiến dịch quảng c&amp;aacute;o c&amp;oacute; định dạng bộ sưu tập (so với quảng c&amp;aacute;o ảnh v&amp;agrave; định dạng quay v&amp;ograve;ng)&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;Thương hiệu từ đ&amp;oacute; cũng ghi nhận nhiều th&amp;agrave;nh c&amp;ocirc;ng cho c&amp;aacute;c chiến dịch quảng c&amp;aacute;o Tin nhắn. \&quot;&lt;em&gt;Ch&amp;uacute;ng t&amp;ocirc;i muốn kh&amp;aacute;ch h&amp;agrave;ng y&amp;ecirc;u th&amp;iacute;ch v&amp;agrave; tin tưởng thương hiệu của m&amp;igrave;
13nh, đồng thời muốn hiểu r&amp;otilde; hơn loại nội dung n&amp;agrave;o ph&amp;ugrave; hợp với họ. V&amp;igrave; vậy, ch&amp;uacute;ng t&amp;ocirc;i đ&amp;atilde; hợp t&amp;aacute;c với Pancake v&amp;agrave; Meta để chạy nhiều chiến dịch sử dụng c&amp;aacute;c giải ph&amp;aacute;p v&amp;agrave; nội dung đa dạng. Ch&amp;uacute;ng t&amp;ocirc;i vui mừng b&amp;aacute;o c&amp;aacute;o rằng chiến dịch quảng c&amp;aacute;o ảnh c&amp;oacute; định dạng bộ sưu tập l&amp;agrave; chiến dịch hiệu quả nhất v&amp;agrave; nhờ sử dụng Messenger n&amp;ecirc;n ch&amp;uacute;ng t&amp;ocirc;i đ&amp;atilde; kết nối với mọi người tốt hơn.&lt;/em&gt;\&quot; - Ngọc Trần, Gi&amp;aacute;m đốc Marketing của Thiều Hoa cho biết.&lt;/p&gt;\n&lt;h3&gt;Kết&lt;/h3&gt;\n&lt;p&gt;Nhờ việc sử dụng linh hoạt c&amp;aacute;c định dạng quảng c&amp;aacute;o v&amp;agrave; Messenger m&amp;agrave; c&amp;aacute;c doanh nghiệp như Thiều Hoa đ&amp;atilde; trở n&amp;ecirc;n gần gũi với kh&amp;aacute;ch h&amp;agrave;ng hơn. Ngo&amp;agrave;i ra, việc chạy c&amp;aacute;c chiến dịch c&amp;oacute; nội dung hấp dẫn c&amp;ugrave;ng với việc phản hồi nhanh ch&amp;oacute;ng c&amp;aacute;c kh&amp;aacute;ch h&amp;agrave;ng đến từ quảng c&amp;aacute;o đ&amp;atilde; thu h&amp;uacute;t th&amp;agrave;nh c&amp;ocirc;ng th&amp;ecirc;m nhiều người mua h&amp;agrave;ng v&amp;agrave; y&amp;ecirc;u th&amp;iacute;ch thời trang.&lt;/p&gt;\n&lt;p&gt;Pancake cung cấp đầy đủ c&amp;aacute;c giải ph&amp;aacute;p quản l&amp;yacute; b&amp;aacute;n h&amp;agrave;ng v&amp;agrave; nhắn tin gi&amp;uacute;p thương hiệu tối ưu quy tr&amp;igrave;nh vận h&amp;agrave;nh v&amp;agrave; n&amp;acirc;ng cao tỷ lệ chuyển đổi.&amp;nbsp;&lt;/p&gt;&quot;,&quot;display_domains&quot;:[&quot;pancake.vn&quot;],&quot;display_id&quot;:&quot;thieu-hoa-thu-hut-khach-hang-bang-quang-cao-tren-facebook-va-messenger&quot;,&quot;id&quot;:20,&quot;image&quot;:&quot;https://content.pancake.vn/2-23/2023/11/9/07a4a57ba09dd2aefba837b405971de7c1e901ac.jpg&quot;,&quot;inserted_at&quot;:&quot;2023-11-09T16:10:49&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Thương hiệu Thiều Hoa đã hợp tác cùng Pancake - Đối tác kinh doanh của Meta - thực hiện chiến dịch quảng cáo Nhấn để nhắn tin, gồm 1 chiến dịch có định dạng quay vòng và 1 chiến dịch có định dạng bộ sưu tập. Theo đó, lợi nhuận đã tăng 2,7 lần trên chi tiêu quảng cáo.&quot;,&quot;title&quot;:&quot;THIỀU HOA: Thu hút khách hàng bằng quảng cáo trên Facebook và Messenger&quot;,&quot;updated_at&quot;:&quot;2025-09-04T16:25:10&quot;},{&quot;authors&quot;:[&quot;Đỗ Huế&quot;],&quot;categories&quot;:[{&quot;id&quot;:15,&quot;name&quot;:&quot;Câu chuyện thành công&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Success Story&quot;,&quot;vi&quot;:&quot;Câu chuyện thành công&quot;}}],&quot;content&quot;:&quot;&lt;p&gt;Với sự hỗ trợ từ nền tảng Pancake v&amp;agrave; Meta, Mịn Decor đ&amp;atilde; tối ưu trải nghiệm mua sắm của kh&amp;aacute;ch h&amp;agrave;ng bằng c&amp;aacute;ch triển khai t&amp;iacute;nh năng nhắn tin cho doanh nghiệp, gi&amp;uacute;p tăng nhiều lần doanh số đến từ quảng c&amp;aacute;o.&lt;/p&gt;\n&lt;h3&gt;C&amp;acirc;u chuyện thương hiệu&lt;/h3&gt;\n&lt;p&gt;Mịn Decor l&amp;agrave; thương hiệu cung cấp c&amp;aacute;c sản phẩm ga gối đệm d&amp;agrave;nh cho giới trẻ tại Việt Nam. C&amp;aacute;c sản phẩm v&amp;agrave; thiết kế của Mịn Decor hướng tới phục vụ mọi đối tượng kh&amp;aacute;ch h&amp;agrave;ng, c&amp;ugrave;ng với đ&amp;oacute; l&amp;agrave; mục ti&amp;ecirc;u kh&amp;ocirc;ng ngừng cải thiện trải nghiệm mua sắm, cũng như ti&amp;ecirc;u chuẩn về việc chăm s&amp;oacute;c kh&amp;aacute;ch h&amp;agrave;ng đa nền tảng 24/7.&lt;/p&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/11/9/e0899dc972936d22078d212f8804ef4e1fa8537d.jpg\&quot; width=\&quot;986\&quot; height=\&quot;375\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;Mịn Decor cũng đặt mục ti&amp;ecirc;u ph&amp;aacute;t triển chuỗi cửa h&amp;agrave;ng b&amp;aacute;n lẻ v&amp;agrave; sản phẩm chăn ga gối đệm tr&amp;ecirc;n to&amp;agrave;n quốc v&amp;agrave;o năm 2025, với 30-50 cửa h&amp;agrave;ng cung cấp dịch vụ chuy&amp;ecirc;n nghiệp v&amp;agrave; sản phẩm ph&amp;ugrave; hợp cho kh&amp;aacute;ch h&amp;agrave;ng.&lt;/p&gt;\n&lt;h3&gt;Th&amp;aacute;ch thức gặp phải&lt;/h3&gt;\n&lt;p&gt;Việc số lượng nh&amp;agrave; quảng c&amp;aacute;o v&amp;agrave; chi ph&amp;iacute; quảng c&amp;aacute;o đồng thời tăng l&amp;ecirc;n qua từng năm, g&amp;acirc;y ra sự cạnh tranh lớn trong gi&amp;aacute; thầu quảng c&amp;aacute;o.&lt;/p&gt;\n&lt;p&gt;Người dung ng&amp;agrave;y c&amp;agrave;ng ưa chuộng c&amp;aacute;c nền tảng thương mại điện tử, dẫn đến doanh thu tr&amp;ecirc;n c&amp;aacute;c nền tảng mạng x&amp;atilde; hội giảm s&amp;uacute;t.&lt;/p&gt;\n&lt;h3&gt;Giải ph&amp;aacute;p hiệu quả&lt;/h3&gt;\n&lt;p&gt;Mịn Decor đ&amp;atilde; lựa chọn Pancake để kết nối dữ liệu theo thời gian thực với Meta để tăng tỷ lệ chuyển đổi đơn h&amp;agrave;ng v&amp;agrave; đo lường ch&amp;iacute;nh x&amp;aacute;c số liệu thống k&amp;ecirc;, từ đ&amp;oacute; gi&amp;uacute;p tối ưu ho&amp;aacute; chi ph&amp;iacute; quảng c&amp;aacute;o v&amp;agrave; tăng khả năng b&amp;aacute;n h&amp;agrave;ng trực tuyến.&lt;/p&gt;\n&lt;p&gt;Kết hợp giải ph&amp;aacute;p của Pancake v&amp;agrave; Meta đ&amp;atilde; tạo ra một h&amp;agrave;nh tr&amp;igrave;nh kh&amp;aacute;ch h&amp;agrave;ng to&amp;agrave;n diện, từ tiếp cận quảng c&amp;aacute;o tới chinh phục kh&amp;aacute;ch h&amp;agrave;ng v&amp;agrave; tạo ra chuyển đổi.&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;Bước 1: Thiết lập chiến dịch quảng c&amp;aacute;o nhắm tới đối tượng tiềm năng, ưu ti&amp;ecirc;n chiến dịch Nhấn để nhắn tin.&lt;/li&gt;\n&lt;li&gt;Bước 2: Khi kh&amp;aacute;ch h&amp;agrave;ng để lại th&amp;ocirc;ng tin li&amp;ecirc;n hệ trong phần b&amp;igrave;nh luận hoặc gửi tin nhắn từ quảng c&amp;aacute;o, hệ thống k&amp;iacute;ch hoạt c&amp;aacute;c c&amp;acirc;u trả lời tự động để dẫn v&amp;agrave;o cuộc tr&amp;ograve; chuyện trực tiếp v&amp;agrave; tư vấn với kh&amp;aacute;ch h&amp;agrave;ng.&lt;/li&gt;\n&lt;li&gt;Bước 3: Tạo đơn h&amp;agrave;ng v&amp;agrave; kết nối với đơn vị vận chuyển tr&amp;ecirc;n Pancake để gửi sản phẩm tới kh&amp;aacute;ch h&amp;agrave;ng&lt;/li&gt;\n&lt;/ul&gt;\n&lt;h3&gt;Kết quả đạt được&lt;/h3&gt;\n&lt;p&gt;Việc t&amp;iacute;ch hợp Pancake v&amp;agrave;o việc kinh doanh tr&amp;ecirc;n Meta gi&amp;uacute;p n&amp;acirc;ng cao trải nghiệm người d&amp;ugrave;ng. Khả năng xử l&amp;yacute; dữ liệu người d&amp;ugrave;ng v&amp;agrave; đơn h&amp;agrave;ng được thực hiện một c&amp;aacute;ch ch&amp;iacute;nh x&amp;aacute;c, nhanh ch&amp;oacute;ng v&amp;agrave; hiệu quả, từ đ&amp;oacute; n&amp;acirc;ng cao tỷ lệ chuyển đổi.&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;img src=\&quot;https://content.pancake.vn/2-23/2023/11/9/244a80b4a27536ed2e0eb618ba53346ae16edd0c.jpg\&quot; width=\&quot;987\&quot; height=\&quot;214\&quot; /&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: left;\&quot;&gt;Trong suốt thời gian thử nghiệm v&amp;agrave; tối ưu chiến dịch, Mịn Decor đ&amp;atilde; đạt được nhiều chuyển đổi, tăng 8 lần lợi nhuận tr&amp;ecirc;n chi ti&amp;ecirc;u quảng c&amp;aacute;o so với c&amp;aacute;c chiến dịch th&amp;ocirc;ng thường, đồng thời tăng 50% lượng đơn đặt h&amp;agrave;ng trực tuyến. &lt;em&gt;\&quot;L&amp;agrave;m việc với Pancake, ch&amp;uacute;ng t&amp;ocirc;i c&amp;oacute; thể tối ưu trải nghiệm mua sắm v&amp;agrave; tăng doanh số b&amp;aacute;n h&amp;agrave;ng, đẩy nhanh tương t&amp;aacute;c với người mua tr&amp;ecirc;n nền tảng kỹ thuật số th&amp;ocirc;ng qua tiện t&amp;iacute;ch Nhấn để nhắn tin, từ đ&amp;oacute; tăng ROAS một c&amp;aacute;ch ấn tượng\&quot;&lt;/em&gt; - anh La Tiến Dũng, CEO Mịn Decor cho biết.&lt;/p&gt;\n&lt;h3 style=\&quot;text-align: left;\&quot;&gt;Kết&lt;/h3&gt;\n&lt;p&gt;Pancake cung cấp giải ph&amp;aacute;p quản l&amp;yacute; kinh doanh trực tuyến đa nền tảng h&amp;agrave;ng đầu Việt Nam, với hệ sinh th&amp;aacute;i đa dạng ứng dụng, đảm bảo n&amp;acirc;ng cao hiệu quả kinh doanh cho doanh nghiệp, v&amp;agrave; Mịn Decor l&amp;agrave; một v&amp;iacute; dụ điển h&amp;igrave;nh.&lt;/p&gt;\n&lt;p&gt;Việc hợp t&amp;aacute;c chặt chẽ giữa Pancake với Meta v&amp;agrave; một số nền tảng b&amp;aacute;n h&amp;agrave;ng trực tuyến cũng g&amp;oacute;p phần tạo ra một m&amp;ocirc;i trường kinh doanh to&amp;agrave;n diện, gi&amp;uacute;p c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng dễ d&amp;agrave;ng vận h&amp;agrave;nh v&amp;agrave; ph&amp;aacute;t triển hoạt động kinh doanh đa k&amp;ecirc;nh của m&amp;igrave;nh.&lt;/p&gt;&quot;,&quot;display_domains&quot;:[&quot;pancake.vn&quot;],&quot;display_id&quot;:&quot;min-decor-thanh-cong-voi-hang-ngan-don-hang-truc-tuyen&quot;,&quot;id&quot;:21,&quot;image&quot;:&quot;https://content.pancake.vn/2-23/2023/11/9/209d4b73c00256aad912756cd4b6f133b99e5c65.jpg&quot;,&quot;inserted_at&quot;:&quot;2023-11-09T18:09:42&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:false,&quot;summary&quot;:&quot;Với sự hỗ trợ từ nền tảng Pancake và Meta, Mịn Decor đã tối ưu trải nghiệm mua sắm của khách hàng bằng cách triển khai tính năng nhắn tin cho doanh nghiệp giúp tăng nhiều lần doanh số đến từ quảng cáo.&quot;,&quot;title&quot;:&quot;MỊN DECOR: Thành công với hàng ngàn đơn hàng trực tuyến&quot;,&quot;updated_at&quot;:&quot;2025-09-04T16:25:10&quot;},{&quot;authors&quot;:[&quot;Đỗ Huế&quot;],&quot;categories&quot;:[{&quot;id&quot;:13,&quot;name&quot;:&quot;Tin tức&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;News&quot;,&quot;vi&quot;:&quot;Tin tức&quot;}},{&quot;id&quot;:14,&quot;name&quot;:&quot;Đối tác &amp; Sự kiện&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Partners &amp; Events&quot;,&quot;vi&quot;:&quot;Đối tác &amp; Sự kiện&quot;}}],&quot;content&quot;:&quot;&lt;p&gt;&lt;span style=\&quot;font-size: 10pt;\&quot;&gt;&lt;em&gt;Kinh doanh hội thoại trong những năm gần đ&amp;acirc;y ng&amp;agrave;y c&amp;agrave;ng trở n&amp;ecirc;n quan trọng đối với tất cả doanh nghiệp v&amp;agrave; nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng, v&amp;agrave; ch&amp;uacute;ng ta n&amp;ecirc;n tập trung v&amp;agrave;o tiềm năng n&amp;agrave;y để tăng hiệu quả hoạt động v&amp;agrave; mang lại kết quả kinh doanh tốt hơn.&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: left;\&quot;&gt;&lt;span style=\&quot;font-size: 10pt;\&quot;&gt;Kh&amp;aacute;ch h&amp;agrave;ng v&amp;agrave; doanh nghiệp tr&amp;ecirc;n thực tế đ&amp;atilde; x&amp;acirc;y dựng những kết nối đa k&amp;ecirc;nh từ nhiều năm nay, bắt đầu từ những điểm chạm trực tiếp về mặt vật l&amp;yacute;. Tuy nhi&amp;ecirc;n c&amp;ocirc;ng nghệ đ&amp;atilde; thay đổi mọi thứ, bao gồm cả địa điểm v&amp;agrave; c&amp;aacute;ch thức mọi người giao tiếp tới doanh nghiệp để thực hiện c&amp;aacute;c hoạt động thương mại v&amp;agrave; dịch vụ.&lt;/span&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: left;\&quot;&gt;Khi thế giới ng&amp;agrave;y c&amp;agrave;ng ưu ti&amp;ecirc;n ph&amp;aacute;t triển thiết bị di động v&amp;agrave; m&amp;ocirc;i trường kinh doanh số, kỳ vọng của kh&amp;aacute;ch h&amp;agrave;ng về doanh nghiệp cũng tăng l&amp;ecirc;n. Mọi người muốn tương t&amp;aacute;c với doanh nghiệp kh&amp;ocirc;ng chỉ trực tiếp hay qua điện thoại, email, SMS m&amp;agrave; c&amp;ograve;n qua c&amp;aacute;c ứng dụng nhắn tin y&amp;ecirc;u th&amp;iacute;ch của họ. Hơn 64% kh&amp;aacute;ch h&amp;agrave;ng n&amp;oacute;i rằng trải nghiệm nhắn tin ng&amp;agrave;y c&amp;agrave;ng trở n&amp;ecirc;n quan trọng v&amp;agrave; t&amp;aacute;c động tới h&amp;agrave;nh vi sắm. Đồng thời 7/10 người cũng cho biết họ cảm thấy gần gũi v&amp;agrave; thiện cảm hơn với c&amp;aacute;c doanh nghiệp m&amp;agrave; họ đ&amp;atilde; tr&amp;ograve; chuyện qua việc nhắn tin.&lt;/p&gt;\n&lt;p style=\&quot;text-align: left;\&quot;&gt;
13Kinh doanh qua tin nhắn, đặc biệt l&amp;agrave; với Messenger đưa doanh nghiệp v&amp;agrave; kh&amp;aacute;ch h&amp;agrave;ng tới gần nhau hơn, cho ph&amp;eacute;p c&amp;aacute; nh&amp;acirc;n ho&amp;aacute; những kết nối trực tiếp với doanh nghiệp, đồng thời gi&amp;uacute;p c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng tận dụng tối đa cuộc tr&amp;ograve; chuyện với kh&amp;aacute;ch h&amp;agrave;ng tiềm năng để th&amp;uacute;c đẩy kinh doanh v&amp;agrave; mang về những đơn h&amp;agrave;ng gi&amp;aacute; trị.&lt;/p&gt;\n&lt;p style=\&quot;text-align: left;\&quot;&gt;Tr&amp;ecirc;n to&amp;agrave;n cầu, c&amp;oacute; hơn một tỷ người kết nối với t&amp;agrave;i khoản doanh nghiệp v&amp;agrave; dịch vụ nhắn tin của Meta mỗi tuần. T&amp;iacute;nh ri&amp;ecirc;ng khu vực Đ&amp;ocirc;ng Nam &amp;Aacute;, nghi&amp;ecirc;n cứu của Meta x Boston Consulting Group chỉ ra rằng tin nhắn b&amp;aacute;n h&amp;agrave;ng ng&amp;agrave;y c&amp;agrave;ng t&amp;aacute;c động mạnh mẽ tới kh&amp;aacute;ch h&amp;agrave;ng, với trung b&amp;igrave;nh gần 70% tỷ lệ chuyển đổi t&amp;iacute;nh ở một số quốc gia: Việt Nam, Philippines, Indonesia v&amp;agrave; Th&amp;aacute;i Lan.&lt;/p&gt;\n&lt;h3 style=\&quot;text-align: left;\&quot;&gt;Tận dụng kinh doanh hội thoại để tăng hiệu quả b&amp;aacute;n h&amp;agrave;ng v&amp;agrave; mang lại kết quả tốt hơn&lt;/h3&gt;\n&lt;p&gt;Cho tới hiện tại, kh&amp;ocirc;ng phải tất cả c&amp;aacute;c doanh nghiệp đều c&amp;oacute; khả năng chuẩn bị v&amp;agrave; đ&amp;aacute;p ứng kịp thời những thay đổi trong nhu cầu mua sắm của người ti&amp;ecirc;u d&amp;ugrave;ng. Trong những năm gần đ&amp;acirc;y, nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng, đặc biệt l&amp;agrave; c&amp;aacute;c doanh nghiệp lớn đang phải chịu kh&amp;aacute; nhiều &amp;aacute;p lực trong việc c&amp;acirc;n bằng giữa n&amp;acirc;ng cao trải nghiệm kh&amp;aacute;ch h&amp;agrave;ng v&amp;agrave; đảm bảo đo lường được lợi nhuận tr&amp;ecirc;n chi ph&amp;iacute; đầu tư.&lt;/p&gt;\n&lt;p&gt;Trong bối cảnh n&amp;agrave;y, kinh doanh hội thoại kh&amp;ocirc;ng chỉ gi&amp;uacute;p doanh nghiệp tạo ra c&amp;aacute;c tương t&amp;aacute;c c&amp;aacute; nh&amp;acirc;n dựa tr&amp;ecirc;n tr&amp;iacute; tuệ nh&amp;acirc;n tạo (AI) v&amp;agrave; c&amp;aacute;c c&amp;ocirc;ng cụ tự động ho&amp;aacute;, đồng thời cũng hỗ trợ cho hoạt động tiếp thị kỹ thuật số hiệu qua hơn v&amp;agrave; &amp;iacute;t phụ thuộc hơn v&amp;agrave;o cookie để mang lại chuyển đổi cao hơn.&lt;/p&gt;\n&lt;p&gt;Nghi&amp;ecirc;n cứu do Forrester Consulting v&amp;agrave; Meta thực hiện v&amp;agrave;o th&amp;aacute;ng 12 năm 2022 cho thấy c&amp;aacute;c chiến dịch b&amp;aacute;n h&amp;agrave;ng qua tin nhắn c&amp;oacute; t&amp;aacute;c động tốt hơn tới 61% so với c&amp;aacute;c k&amp;ecirc;nh b&amp;aacute;n trước đ&amp;acirc;y. V&amp;iacute; dụ, về mặt doanh số, gi&amp;aacute; trị đơn h&amp;agrave;ng từ kh&amp;aacute;ch h&amp;agrave;ng nhắn tin cao hơn 22.1% so với c&amp;aacute;c đơn h&amp;agrave;ng th&amp;ocirc;ng thường hoặc được mua tr&amp;ecirc;n c&amp;aacute;c nền tảng kh&amp;aacute;c.&lt;/p&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/11/9/d845d5ad34855d408765884e5261c45d07472c57.jpg\&quot; width=\&quot;678\&quot; height=\&quot;451\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;Do đ&amp;oacute;, ng&amp;agrave;y c&amp;agrave;ng nhiều doanh nghiệp t&amp;igrave;m ra được l&amp;yacute; do để mở rộng chiến lược nhắn tin cho thương hiệu của m&amp;igrave;nh, kh&amp;ocirc;ng chỉ gi&amp;uacute;p tạo ra h&amp;agrave;nh tr&amp;igrave;nh kh&amp;aacute;ch h&amp;agrave;ng tốt hơn v&amp;agrave; th&amp;uacute;c đẩy l&amp;ograve;ng trung th&amp;agrave;nh m&amp;agrave;
13 đồng thời cũng gi&amp;uacute;p đẩy mạnh hiệu quả kinh doanh.&lt;/p&gt;\n&lt;h3&gt;&lt;span style=\&quot;color: #000000;\&quot;&gt;Giảm tỷ lệ kh&amp;aacute;ch rời bỏ, tăng lợi nhuận v&amp;agrave; tiếp cận kh&amp;aacute;ch h&amp;agrave;ng tr&amp;ecirc;n quy m&amp;ocirc; lớn th&amp;ocirc;ng qua AI&lt;/span&gt;&lt;/h3&gt;\n&lt;p&gt;Tr&amp;iacute; tuệ nh&amp;acirc;n tạo (AI) đ&amp;atilde; trở th&amp;agrave;nh một phần kh&amp;ocirc;ng thể thiếu trong hệ thống DNA của Meta v&amp;agrave; Meta Ads Manager, cung cấp một bộ giải ph&amp;aacute;p m&amp;agrave; AI gi&amp;uacute;p n&amp;acirc;ng cao hiệu quả s&amp;aacute;ng tạo v&amp;agrave; chuyển đổi, từ đ&amp;oacute; gi&amp;uacute;p c&amp;aacute;c nh&amp;agrave; tiếp thị dễ d&amp;agrave;ng tối ưu ho&amp;aacute; những hoạt động n&amp;agrave;y.&lt;/p&gt;\n&lt;p&gt;Trước khi tự động ho&amp;aacute; theo AI, việc nhắn tin qua chatbot phải được tạo thủ c&amp;ocirc;ng bằng c&amp;aacute;ch tạo ra c&amp;aacute;c c&amp;acirc;u trả lời c&amp;oacute; sẵn cho c&amp;aacute;c c&amp;acirc;u hỏi thường gặp. Giờ đ&amp;acirc;y, với sức mạnh của AI, việc nhắn tin tr&amp;ecirc;n Messenger c&amp;oacute; khả năng tạo ra c&amp;aacute;c cuộc tr&amp;ograve; chuyện ph&amp;ugrave; hợp với luồng c&amp;acirc;u hỏi v&amp;agrave; đưa ra c&amp;aacute;c c&amp;acirc;u trả lời tự động, mang lại cảm gi&amp;aacute;c tự nhi&amp;ecirc;n v&amp;agrave; n&amp;acirc;ng cao đ&amp;aacute;ng kể trải nghiệm dịch vụ kh&amp;aacute;ch h&amp;agrave;ng.&lt;/p&gt;\n&lt;p&gt;Ngo&amp;agrave;i ra, những khoản đầu tư m&amp;agrave; Meta đang tập trung cho m&amp;ocirc; h&amp;igrave;nh AI g&amp;oacute;p phần cải thiện c&amp;aacute;c định dạng quảng c&amp;aacute;o như quảng c&amp;aacute;o T&amp;igrave;m kiếm kh&amp;aacute;ch h&amp;agrave;ng tiềm năng v&amp;agrave; Nhấp để nhắn tin. Tr&amp;ecirc;n thực tế, 40% c&amp;aacute;c nh&amp;agrave; quảng c&amp;aacute;o to&amp;agrave;n cầu đ&amp;atilde; sử dụng định dạng quảng c&amp;aacute;o Gửi tin nhắn (t&amp;iacute;nh tới th&amp;aacute;ng 3/2022) v&amp;agrave; ri&amp;ecirc;ng ở khu vực Đ&amp;ocirc;ng Nam &amp;Aacute;, hơn 90% nh&amp;agrave; quảng c&amp;aacute;o ở Singapore v&amp;agrave; Việt Nam k&amp;iacute;ch hoạt c&amp;aacute;c chiến dịch Tin nhắn mỗi ng&amp;agrave;y (Meta Data, th&amp;aacute;ng 3/2023).&lt;/p&gt;\n&lt;p&gt;Một v&amp;iacute; dụ điển h&amp;igrave;nh l&amp;agrave; Vua Nệm, nh&amp;agrave; b&amp;aacute;n lẻ chăn gối h&amp;agrave;ng đầu Việt Nam. Vua Nệm mong muốn thu h&amp;uacute;t th&amp;ecirc;m nhiều người c&amp;oacute; &amp;yacute; định mua sản phẩm nệm gối cao cấp trong đợt khuyến m&amp;atilde;i cuối năm. Thương hiệu đ&amp;atilde; thiết lập chiến dịch quảng c&amp;aacute;o Nhấn để nhắn tin v&amp;agrave; tạo trải nghiệm Messenger tự động nhằm cung cấp cho kh&amp;aacute;ch h&amp;agrave;ng một m&amp;atilde; khuyến m&amp;atilde;i duy nhất (unique code) khi họ nhắn tin cho doanh nghiệp.&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;C&amp;ocirc;ng ty đ&amp;atilde; ghi nhận số lượng tin nhắn mới tăng 54% v&amp;agrave; phạm vi tiếp cận cao hơn gấp 3 lần ở những quảng c&amp;aacute;o tin nhắn ph&amp;aacute;t m&amp;atilde; khuyến m&amp;atilde;i so với c&amp;aacute;c chiến dịch tin nhắn th&amp;ocirc;ng thường.&lt;/p&gt;\n&lt;p&gt;Ngo&amp;agrave;i ra, ở c&amp;aacute;c quốc gia m&amp;agrave; WhatsApp l&amp;agrave; h&amp;igrave;nh thức li&amp;ecirc;n lạc ch&amp;iacute;nh, quảng c&amp;aacute;o Nhấn để gửi tin tr&amp;ecirc;n WhatsApp đ&amp;atilde; gi&amp;uacute;p cho việc bắt đầu cuộc tr&amp;ograve; chuyện giữa kh&amp;aacute;ch h&amp;agrave;ng m&amp;agrave; doanh nghiệp trở n&amp;ecirc;n dễ d&amp;agrave;ng hơn. Lấy v&amp;iacute; dụ, Anker Indonesia, c&amp;ocirc;ng ty h&amp;agrave;ng đầu ph&amp;acirc;n phối c&amp;aacute;c sản phẩm về sạc di động v&amp;agrave; &amp;acirc;m thanh. Anker muốn tăng tần suất tiếp thị kỹ thuật số để mở rộng phạm vi tiếp cận của m&amp;igrave;nh ngo&amp;agrave;i c&amp;aacute;c chiến dịch email hoặc SMS. Họ quyết định ph&amp;aacute;t triển chiến dịch Tin nhắn tr&amp;ecirc;n WhatsApp để th&amp;ocirc;ng b&amp;aacute;o cho kh&amp;aacute;ch h&amp;agrave;ng về đợt giảm gi&amp;aacute; chớp nho&amp;aacute;
13ng mới cho sản phẩm tai nghe. Tỷ lệ mở tin nhắn trong WhatsApp đạt hơn 63%, tỷ lệ th&amp;ecirc;m v&amp;agrave;o giỏ h&amp;agrave;ng đạt tr&amp;ecirc;n 27% v&amp;agrave; tỷ lệ chuyển đổi b&amp;aacute;n h&amp;agrave;ng cao hơn 16.65% trong một tuần, với một lượng kh&amp;aacute;ch h&amp;agrave;ng đ&amp;aacute;ng kể mở tin nhắn qua WhatsApp đ&amp;atilde; mua h&amp;agrave;ng.&lt;/p&gt;\n&lt;h3&gt;Bắt đầu x&amp;acirc;y dựng chiến lược tin nhắn của doanh nghiệp l&amp;ecirc;n một tầm cao mới&lt;/h3&gt;\n&lt;p&gt;Để đẩy nhanh hơn nữa tốc độ tăng trưởng kinh doanh của m&amp;igrave;nh, doanh nghiệp v&amp;agrave; nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng cần tập trung v&amp;agrave;o việc cải thiện ROI đồng thời đảm bảo họ đang đ&amp;aacute;p ứng nhu cầu của người ti&amp;ecirc;u d&amp;ugrave;ng về trải nghiệm gắn kết thương hiệu một c&amp;aacute;ch phong ph&amp;uacute; hơn. C&amp;aacute;c nền tảng của Meta ở thời điểm hiện tại kh&amp;ocirc;ng chỉ hỗ trợ c&amp;aacute;c doanh nghiệp thuộc mọi quy m&amp;ocirc;, cung cấp khả năng tiếp cận nhanh hơn m&amp;agrave; c&amp;ograve;n tạo ra nhiều trải nghiệm được c&amp;aacute; nh&amp;acirc;n ho&amp;aacute; hơn cho người ti&amp;ecirc;u d&amp;ugrave;ng.&lt;/p&gt;\n&lt;p&gt;Một chiến lược quan trọng Meta đang đẩy mạnh li&amp;ecirc;n quan đến việc t&amp;iacute;ch hợp dữ liệu lập tr&amp;igrave;nh ứng dụng nhắn tin th&amp;ocirc;ng qua API với c&amp;aacute;c đối t&amp;aacute;c. Meta cho ph&amp;eacute;p nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng xử l&amp;yacute; tin nhắn trực tiếp từ c&amp;ocirc;ng cụ quản l&amp;yacute; b&amp;aacute;n h&amp;agrave;ng m&amp;agrave; họ ưa d&amp;ugrave;ng, đồng thời t&amp;iacute;ch hợp lu&amp;ocirc;n c&amp;aacute;c t&amp;iacute;nh năng thanh to&amp;aacute;n trực tuyến v&amp;agrave; theo d&amp;otilde;i đơn h&amp;agrave;ng v&amp;agrave;o cuộc tr&amp;ograve; chuyện. Như vậy trải nghiệm mua sắm qua tin nhắn trở n&amp;ecirc;n xuy&amp;ecirc;n suốt v&amp;agrave; liền mạch hơn, doanh nghiệp vẫn đảm bảo được mục ti&amp;ecirc;u b&amp;aacute;n h&amp;agrave;ng v&amp;agrave; tạo cơ hội tận dụng nguồn kh&amp;aacute;ch h&amp;agrave;ng n&amp;agrave;y cho c&amp;aacute;c chương tr&amp;igrave;nh hậu m&amp;atilde;i.&lt;/p&gt;\n&lt;h3&gt;Đối t&amp;aacute;c Kinh doanh Hội thoại của năm: PANCAKE&lt;/h3&gt;\n&lt;p&gt;L&amp;agrave; một trong những nền tảng quản trị v&amp;agrave; b&amp;aacute;n h&amp;agrave;ng đa k&amp;ecirc;nh h&amp;agrave;ng đầu, Pancake hiện đ&amp;atilde; v&amp;agrave; đang hợp t&amp;aacute;c tr&amp;ecirc;n 220,000 kh&amp;aacute;ch h&amp;agrave;ng v&amp;agrave; doanh nghiệp ở nhiều quốc gia, trong c&amp;oacute; c&amp;oacute; c&amp;aacute;c doanh nghiệp dẫn đầu trong thị trường kinh doanh trực tuyến ở Việt Nam như Yody, Coolmate, Ilaby Kids... Hệ sinh th&amp;aacute;i Pancake cung cấp một giải ph&amp;aacute;p to&amp;agrave;n diện từ x&amp;acirc;y dựng nền tảng quản l&amp;yacute; tin nhắn đa k&amp;ecirc;nh đến x&amp;acirc;y dựng chatbot, quản l&amp;yacute; đơn h&amp;agrave;ng v&amp;agrave; kết nối thanh to&amp;aacute;n - vận chuyển.&lt;/p&gt;\n&lt;p&gt;&lt;img style=\&quot;font-family: -apple-system, BlinkMacSystemFont, &#x27;Segoe UI&#x27;, &#x27;PingFang SC&#x27;, &#x27;Hiragino Sans GB&#x27;, &#x27;Microsoft YaHei&#x27;, &#x27;Helvetica Neue&#x27;, Helvetica, Arial, sans-serif, &#x27;Apple Color Emoji&#x27;, &#x27;Segoe UI Emoji&#x27;, &#x27;Segoe UI Symbol&#x27;; display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/11/9/1d71b60881d8ae22ddfce0a7a0f9a1c11be77683.jpg\&quot; width=\&quot;678\&quot; height=\&quot;451\&quot; /&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;span style=\&quot;font-size: 8pt;\&quot;&gt;&lt;em&gt;C&amp;aacute;c doanh nghiệp được vinh danh tại Business Messaging Summit 2023&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;Li&amp;ecirc;n tiếp trong c&amp;aacute;c năm 2022 - 2023, Pancake đều được vinh danh ở hạng mục Đối t&amp;aacute;c của năm, kh&amp;ocirc;ng chỉ ghi nhận th&amp;agrave;nh c&amp;ocirc;ng ở thị trường Việt Nam m&amp;agrave; c&amp;ograve;n chứng tỏ giải ph&amp;aacute;p h&amp;agrave;ng đầu với c&amp;aacute;c doanh nghiệp quốc tế.&lt;/p&gt;\n&lt;p&gt;B&amp;ecirc;n cạnh đ&amp;oacute;, Pancake c&amp;ograve;n ti&amp;ecirc;n phong trong việc t&amp;iacute;ch hợp cổng truyền tiếp dữ liệu tới Messenger (Messenger API) cũng như đồng h&amp;agrave;nh với c&amp;aacute;c doanh nghiệp thử nghiệm nhiều giải ph&amp;aacute;p quảng c&amp;aacute;o mới, như Tối ưu Lượt mua h&amp;agrave;ng th&amp;ocirc;ng qua Quảng c&amp;aacute;
13o tin nhắn (Click-to-Messenger Purchase Optimization) gi&amp;uacute;p c&amp;aacute;c doanh nghiệp tăng trưởng vượt bậc.&lt;/p&gt;\n&lt;h3&gt;Kết&lt;/h3&gt;\n&lt;p&gt;L&amp;agrave; đối t&amp;aacute;c lớn nhất của Meta tại thị trường Việt Nam, Pancake cung cấp đa dạng c&amp;aacute;c giải ph&amp;aacute;p th&amp;ocirc;ng minh gi&amp;uacute;p doanh nghiệp v&amp;agrave; c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng tối ưu quy tr&amp;igrave;nh b&amp;aacute;n h&amp;agrave;ng v&amp;agrave; n&amp;acirc;ng cao tỷ lệ chuyển đổi. Với tiềm năng của thương mại hội thoại ở thời điểm hiện tại, c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng của Pancake c&amp;oacute; thể tận dụng khả năng tăng cường dữ liệu của hệ thống - đồng bộ với tr&amp;igrave;nh quản l&amp;yacute; quảng c&amp;aacute;o để tối ưu ho&amp;aacute; chuyển đổi cho hoạt động kinh doanh của m&amp;igrave;nh.&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;&amp;nbsp;&lt;/p&gt;&quot;,&quot;display_domains&quot;:null,&quot;display_id&quot;:&quot;tang-truong-kinh-doanh-nho-viec-khai-thac-tiem-nang-thuong-mai-hoi-thoai&quot;,&quot;id&quot;:19,&quot;image&quot;:&quot;https://content.pancake.vn/2-23/2023/11/9/e883b998fcc86074cbe357aae628460f1bb9f226.jpg&quot;,&quot;inserted_at&quot;:&quot;2023-11-09T15:03:38&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:false,&quot;summary&quot;:&quot;Kinh doanh hội thoại trong những năm gần đây ngày càng trở nên quan trọng đối với tất cả doanh nghiệp và nhà bán hàng, và chúng ta nên tập trung vào tiềm năng này để tăng hiệu quả hoạt động và mang lại kết quả kinh doanh tốt hơn.&quot;,&quot;title&quot;:&quot;Tăng trưởng kinh doanh nhờ việc khai thác tiềm năng Thương mại hội thoại&quot;,&quot;updated_at&quot;:&quot;2025-09-04T16:25:10&quot;},{&quot;authors&quot;:[&quot;Đỗ Huế&quot;],&quot;categories&quot;:[{&quot;id&quot;:16,&quot;name&quot;:&quot;Meta for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Meta for Business&quot;,&quot;vi&quot;:&quot;Meta for Business&quot;}}],&quot;content&quot;:&quot;&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;em&gt;Quảng c&amp;aacute;o Click-to-Message (Nhấn để nhắn tin) được c&amp;acirc;n nhắc l&amp;agrave; một trong những chiến dịch mang lại tỷ lệ chuyển đổi cao nhất cho c&amp;aacute;c chiến dịch quảng c&amp;aacute;o của Meta.&amp;nbsp;&lt;/em&gt;&lt;/p&gt;\n&lt;h3&gt;Quảng c&amp;aacute;o Click-to-Message l&amp;agrave; g&amp;igrave;?&amp;nbsp;&lt;/h3&gt;\n&lt;p style=\&quot;text-align: left;\&quot;&gt;Click-to-Message (Nhấn để nhắn tin) l&amp;agrave; h&amp;igrave;nh thức quảng c&amp;aacute;o gi&amp;uacute;p mở ra cuộc tr&amp;ograve; chuyện giữa doanh nghiệp với kh&amp;aacute;ch h&amp;agrave;ng tr&amp;ecirc;n hộp thoại nhắn tin của Meta,. Khi kh&amp;aacute;ch h&amp;agrave;ng tiếp cận với mẫu quảng c&amp;aacute;o v&amp;agrave; quan t&amp;acirc;m đến sản phẩm hoặc y&amp;ecirc;u th&amp;iacute;ch c&amp;aacute;c dịch vụ m&amp;agrave; bạn giới thiệu, họ c&amp;oacute; thể nhấn v&amp;agrave;o n&amp;uacute;t \&quot;Gửi tin nhắn\&quot; để bắt đầu mua sắm v&amp;agrave; nhận về c&amp;aacute;c phản hồi, tư vấn của doanh nghiệp, gi&amp;uacute;p qu&amp;aacute; tr&amp;igrave;nh mua sắm 1:1 diễn ra nhanh ch&amp;oacute;ng v&amp;agrave; hiệu quả.&lt;/p&gt;\n&lt;p style=\&quot;text-align: left;\&quot;&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/10/21/22c11ec5268d8d9ba81b6241f4d0348545689c88.png\&quot; width=\&quot;603\&quot; height=\&quot;337\&quot; /&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;span style=\&quot;font-size: 8pt;\&quot;&gt;&lt;em&gt;2 h&amp;igrave;nh thức quảng c&amp;aacute;o Tin nhắn th&amp;ocirc;ng dụng&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;C&amp;aacute;c chiến dịch Tin nhắn n&amp;agrave;y li&amp;ecirc;n tục được cải thiện theo thời gian - đồng thời gi&amp;uacute;p doanh nghiệp v&amp;agrave; c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng dễ d&amp;agrave;ng x&amp;aacute;c định được tệp kh&amp;aacute;ch h&amp;agrave;ng mục ti&amp;ecirc;u, những người y&amp;ecirc;u th&amp;iacute;ch v&amp;agrave; d&amp;agrave;nh nhiều tương t&amp;aacute;c đối với thương hiệu.&lt;/p&gt;\n&lt;h3&gt;4 Bước thiết lập Chiến dịch Quảng c&amp;aacute;o Tin nhắn hiệu quả 2023&lt;/h3&gt;\n&lt;h4&gt;Bước 1: Lựa chọn Mục ti&amp;ecirc;u chiến dịch&amp;nbsp;&lt;/h4&gt;\n&lt;p&gt;Bạn c&amp;oacute; thể kết nối kh&amp;aacute;ch h&amp;agrave;ng với doanh nghiệp của m&amp;igrave;nh qua tin nhắn khi họ quan t&amp;acirc;m tới c&amp;aacute;c sản phẩm/ dịch vụ với mục ti&amp;ecirc;u T&amp;igrave;m kiếm kh&amp;aacute;ch h&amp;agrave;ng tiềm năng (Lead Generation), Doanh số (Commerce) v&amp;agrave; cung cấp phản hồi nhanh ch&amp;oacute;ng - đưa ra c&amp;acirc;u trả lời ngay thời điểm kh&amp;aacute;ch đưa ra c&amp;aacute;c quyết định mua h&amp;agrave;ng.&amp;nbsp;&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;&lt;strong&gt;T&amp;igrave;m kiếm Kh&amp;aacute;ch h&amp;agrave;ng tiềm năng&lt;/strong&gt;: Quảng c&amp;aacute;o n&amp;agrave;y sẽ được ph&amp;acirc;n phối tới những kh&amp;aacute;ch h&amp;agrave;ng c&amp;oacute; tiềm năng tr&amp;ograve; chuyện với doanh nghiệp, gi&amp;uacute;p chuyển đổi từ giai đoạn c&amp;acirc;n nhắc sang chuyển đổi mua h&amp;agrave;ng. V&amp;iacute; dụ, khi một kh&amp;aacute;ch h&amp;agrave;ng tỏ ra h&amp;agrave;o hứng với mẫu quảng c&amp;aacute;o của bạn, họ click v&amp;agrave;o quảng c&amp;aacute;o v&amp;agrave; bắt đầu tr&amp;ograve; chuyện. Điều n&amp;agrave;y tạo cơ hội để bạn cung cấp th&amp;ecirc;m th&amp;ocirc;ng tin về sản phẩm v&amp;agrave; dịch vụ. Doanh nghiệp cũng c&amp;oacute; thể tương t&amp;aacute;c lại với tệp kh&amp;aacute;ch n&amp;agrave;y bằng Tin nhắn được t&amp;agrave;i trợ.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Doanh số&lt;/strong&gt;: Quảng c&amp;aacute;o sẽ ph&amp;acirc;n phối tới những tệp kh&amp;aacute;ch c&amp;oacute; h&amp;agrave;nh vi mua h&amp;agrave;
13ng qua tin nhắn, đồng thời doanh nghiệp cũng c&amp;oacute; cơ hội tạo trải nghiệm mua sắm 1:1 tương tự như tại cửa h&amp;agrave;ng. Meta đ&amp;atilde; ph&amp;aacute;t triển th&amp;ecirc;m một bước cải tiến mới tr&amp;ecirc;n quảng c&amp;aacute;o gi&amp;uacute;p Tối ưu Lượt mua h&amp;agrave;ng qua quảng c&amp;aacute;o Tin nhắn.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Tương t&amp;aacute;c: &lt;/strong&gt;Quảng c&amp;aacute;o Tin nhắn mở ra một k&amp;ecirc;nh chăm s&amp;oacute;c kh&amp;aacute;ch h&amp;agrave;ng chuy&amp;ecirc;n nghiệp, nhanh ch&amp;oacute;ng gi&amp;uacute;p cải thiện sự h&amp;agrave;i l&amp;ograve;ng của kh&amp;aacute;ch h&amp;agrave;ng v&amp;agrave; giảm chi ph&amp;iacute; tiếp thị cho doanh nghiệp. Bạn cũng c&amp;oacute; thể ứng dụng c&amp;aacute;c c&amp;ocirc;ng cụ Chatbot để tự động ho&amp;aacute; v&amp;agrave; cung cấp th&amp;ocirc;ng tin tức th&amp;igrave; tới h&amp;agrave;ng ng&amp;agrave;n kh&amp;aacute;ch h&amp;agrave;ng.&lt;/li&gt;\n&lt;/ul&gt;\n&lt;h4&gt;Bước 2: Thiết lập nh&amp;oacute;m quảng c&amp;aacute;o&lt;/h4&gt;\n&lt;p&gt;C&amp;oacute; một số trường th&amp;ocirc;ng tin m&amp;agrave; bạn cần ho&amp;agrave;n th&amp;agrave;nh để thiết lập nh&amp;oacute;m quảng c&amp;aacute;o cho c&amp;aacute;c chiến dịch của m&amp;igrave;nh:&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;&lt;strong&gt;Vị tr&amp;iacute; chuyển đổi&lt;/strong&gt;: chọn Ứng dụng Nhắn tin để bắt đầu c&amp;aacute;c tr&amp;ograve; chuyện từ b&amp;agrave;i quảng c&amp;aacute;o.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Loại quảng c&amp;aacute;o&lt;/strong&gt;: Quảng c&amp;aacute;o Nhấn để nhắn tin sẽ mở ra cuộc tr&amp;ograve; chuyện mới. Tin nhắn được t&amp;agrave;i trợ sẽ thu h&amp;uacute;t lại kh&amp;aacute;ch h&amp;agrave;ng đ&amp;atilde; kết nối.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Trang Facebook&lt;/strong&gt;: chọn trang Facebook m&amp;agrave; bạn muốn tạo quảng c&amp;aacute;o v&amp;agrave; kết nối t&amp;agrave;i khoản Instagram, WhatsApp nếu c&amp;oacute;.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Mục ti&amp;ecirc;u hiệu quả&lt;/strong&gt;: chọn c&amp;aacute;c mục ti&amp;ecirc;u tối ưu về số lượng tin nhắn, lượt mua h&amp;agrave;ng, lượt click... để quảng c&amp;aacute;o ph&amp;acirc;n phối tốt nhất.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Thiết lập Ng&amp;acirc;n s&amp;aacute;ch v&amp;agrave; Lịch chạy&lt;/strong&gt;: tuỳ theo quy m&amp;ocirc; doanh nghiệp v&amp;agrave; sản phẩm m&amp;agrave; chọn ng&amp;acirc;n s&amp;aacute;ch v&amp;agrave; thời gian ph&amp;ugrave; hợp (khuyến kh&amp;iacute;ch duy tr&amp;igrave; quảng c&amp;aacute;o trong khoảng 2 tuần để m&amp;aacute;y học của Meta thu thập đủ dữ liệu)&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Đối tượng&lt;/strong&gt;: chọn c&amp;aacute;c ti&amp;ecirc;u ch&amp;iacute; ph&amp;ugrave; hợp với Đối tượng mục ti&amp;ecirc;u, c&amp;oacute; thể sử dụng gợi &amp;yacute; Đối tượng Advantage+ của Meta để mở rộng tệp kh&amp;aacute;ch h&amp;agrave;ng.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Vị tr&amp;iacute; quảng c&amp;aacute;o&lt;/strong&gt;: Meta sẽ ph&amp;acirc;n bổ ng&amp;acirc;n s&amp;aacute;ch cho nhiều vị tr&amp;iacute; để quảng c&amp;aacute;o của bạn được hiển thị tối ưu.&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/10/21/748ef8fac1f01123739d4b2a4ea1b92041477ace.png\&quot; width=\&quot;603\&quot; height=\&quot;300\n\&quot; /&gt;&lt;em&gt;&lt;span style=\&quot;font-size: 8pt;\&quot;&gt;Thiết lập Mục ti&amp;ecirc;u hiệu quả cho chiến dịch&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;\n&lt;h4&gt;Bước 3: Thiết lập Quảng c&amp;aacute;o Tin nhắn v&amp;agrave; lượt tương t&amp;aacute;c&lt;/h4&gt;\n&lt;ul&gt;\n&lt;li&gt;&lt;strong&gt;Định dạng quảng c&amp;aacute;o&lt;/strong&gt;: Chọn h&amp;igrave;nh ảnh/ video/ định dạng quay v&amp;ograve;ng, ngo&amp;agrave;i ra cũng c&amp;oacute; thể quảng c&amp;aacute;o b&amp;agrave;i viết c&amp;oacute; sẵn&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Nội dung quảng c&amp;aacute;o&lt;/strong&gt;: Cập nhật nội dung, ti&amp;ecirc;u đề v&amp;agrave; m&amp;ocirc; tả cho quảng c&amp;aacute;o k&amp;egrave;m theo n&amp;uacute;t k&amp;ecirc;u gọi h&amp;agrave;nh động&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Mẫu tin nhắn&lt;/strong&gt;: Thiết lập c&amp;aacute;c c&amp;acirc;u trả lời tự động phản hồi ngay khi kh&amp;aacute;ch h&amp;agrave;ng tương t&amp;aacute;c với quảng c&amp;aacute;o&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;Để tối ưu cho c&amp;aacute;c nội dung phản hồi tự động, nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng c&amp;oacute; thể sử dụng &lt;strong&gt;nền tảng chatbot của Pancake - &lt;a href=\&quot;https://botcake.io\&quot;&gt;Botcake&lt;/a&gt; &lt;/strong&gt;để đa dạng ho&amp;aacute;, c&amp;aacute; nh&amp;acirc;n ho&amp;aacute; c&amp;aacute;c mẫu tin nhắn. Lựa chọn Ứng dụng của đối t&amp;aacute;c =&amp;gt; Kết nối với Botcake v&amp;agrave; lựa chọn Luồng tin nhắn đ&amp;atilde; c&amp;agrave;i đặt sẵn.&lt;/p&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/10/21/f7f7a672555efc3793b0bd4943cbb43c9332c7cf.png\&quot; width=\&quot;603\&quot; height=\&quot;307\&quot; /&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;em&gt;&lt;span style=\&quot;font-size: 8pt;\&quot;&gt;Giao diện thiết lập Mẫu tin nhắn tự động khi kết nối với chatbot&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;\n&lt;h4&gt;Bước 4: Theo d&amp;otilde;i v&amp;agrave; Tối ưu chiến dịch&lt;/h4&gt;\n&lt;p&gt;Tương tự với bất kỳ h&amp;igrave;nh thức quảng c&amp;aacute;o kh&amp;aacute;c, doanh nghiệp phải thử nghiệm v&amp;agrave; tối ưu c&amp;aacute;c chỉ số quảng c&amp;aacute;o.&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;Facebook cung cấp c&amp;aacute;c số liệu thống k&amp;ecirc; ch&amp;iacute;nh x&amp;aacute;c về c&amp;aacute;c cuộc tr&amp;ograve; chuyện qua tin nhắn trong Tr&amp;igrave;nh quản l&amp;yacute; quảng c&amp;aacute;o, Page Insights v&amp;agrave; phần Th&amp;ocirc;ng tin chi tiết tr&amp;ecirc;n trang.&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;Với c&amp;aacute;c doanh nghiệp đ&amp;atilde; kết nối Pancake để quản l&amp;yacute; hội thoại, bạn cũng c&amp;oacute; thể xem hiệu quả c&amp;aacute;c chiến dịch quảng c&amp;aacute;o của m&amp;igrave;nh ngay tr&amp;ecirc;n giao diện Thống k&amp;ecirc; v&amp;agrave; sử dụng Gợi &amp;yacute; thiết lập chiến dịch ngay tr&amp;ecirc;n trang để đưa ra những điều chỉnh ph&amp;ugrave; hợp.&lt;/p&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/10/21/3337f464827bcb2fbebe6dde7917349016af
13cd3a.png\&quot; width=\&quot;603\&quot; height=\&quot;300\n\&quot; /&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;span style=\&quot;font-size: 8pt;\&quot;&gt;&lt;em&gt;Giao diện thống k&amp;ecirc; hiệu quả quảng c&amp;aacute;o ngay tr&amp;ecirc;n Pancake&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;Đặc biệt, khi sử dụng c&amp;aacute;c giải ph&amp;aacute;p của Pancake, ch&amp;uacute;ng t&amp;ocirc;i đ&amp;atilde; t&amp;iacute;ch hợp với Messenger Platform API để đồng bộ c&amp;aacute;c dữ liệu v&amp;agrave; sự kiện mua h&amp;agrave;ng th&amp;ocirc;ng qua Tin nhắn, gi&amp;uacute;p bạn tự động đồng bộ những data n&amp;agrave;y tới Tr&amp;igrave;nh quản l&amp;yacute; quảng c&amp;aacute;o để tối ưu khả năng m&amp;aacute;y học. Khi c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng gửi đi một lượng dữ liệu đơn h&amp;agrave;ng đủ lớn, bạn c&amp;oacute; thể chọn mục ti&amp;ecirc;u Tối ưu Lượt mua h&amp;agrave;ng qua Quảng c&amp;aacute;o. Từ đ&amp;oacute; gi&amp;uacute;p quảng c&amp;aacute;o đạt tỷ lệ chuyển đổi tốt với với chi ph&amp;iacute; thấp hơn so với mục ti&amp;ecirc;u tin nhắn th&amp;ocirc;ng thường.&lt;/p&gt;\n&lt;h4&gt;Kết&lt;/h4&gt;\n&lt;p&gt;Với tiềm năng của thương mại hội thoại ở thời điểm hiện tại, Quảng c&amp;aacute;o Tin nhắn mở ra cơ hội v&amp;ocirc; c&amp;ugrave;ng lớn để doanh nghiệp tăng tốc b&amp;aacute;n h&amp;agrave;ng v&amp;agrave; đạt được nhiều mục ti&amp;ecirc;u về doanh số cũng như tương t&amp;aacute;c kh&amp;aacute;ch h&amp;agrave;ng. Quảng c&amp;aacute;o tạo c&amp;aacute;c cơ hội để bạn tr&amp;ograve; chuyện v&amp;agrave; hiểu s&amp;acirc;u về nhu cầu của kh&amp;aacute;ch h&amp;agrave;ng, c&amp;aacute; nh&amp;acirc;n ho&amp;aacute; cuộc tr&amp;ograve; chuyện v&amp;agrave; trải nghiệm mua h&amp;agrave;ng cũng như th&amp;uacute;c đẩy c&amp;aacute;c chuyển đổi từ cuộc tr&amp;ograve; chuyện.&lt;/p&gt;\n&lt;p&gt;Nếu bạn đang t&amp;igrave;m kiếm một giải ph&amp;aacute;p quản l&amp;yacute; b&amp;aacute;n h&amp;agrave;ng đa k&amp;ecirc;nh, đặc biệt ph&amp;ugrave; hợp cho c&amp;aacute;c k&amp;ecirc;nh b&amp;aacute;n tr&amp;ecirc;n mạng x&amp;atilde; hội v&amp;agrave; s&amp;agrave;n thương mại điện tử, đừng qu&amp;ecirc;n bắt đầu ngay với Pancake nh&amp;eacute;! Ch&amp;uacute;ng t&amp;ocirc;i cung cấp một giải ph&amp;aacute;p ho&amp;agrave;n chỉnh cho mọi mục ti&amp;ecirc;u quản l&amp;yacute; v&amp;agrave; b&amp;aacute;n h&amp;agrave;ng, gi&amp;uacute;p doanh nghiệp dễ d&amp;agrave;ng tối ưu quy tr&amp;igrave;nh b&amp;aacute;n h&amp;agrave;ng v&amp;agrave; n&amp;acirc;ng cao tỷ lệ chuyển đổi.&lt;/p&gt;\n&lt;p&gt;&amp;nbsp;&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&amp;nbsp;&lt;/p&gt;\n&lt;p&gt;&amp;nbsp;&lt;/p&gt;&quot;,&quot;display_domains&quot;:null,&quot;display_id&quot;:&quot;quang-cao-click-to-message-tan-dung-cuoc-tro-chuyen-de-nang-cao-doanh-so-ban-hang&quot;,&quot;id&quot;:16,&quot;image&quot;:&quot;https://content.pancake.vn/2-23/2023/11/9/634ee7f8ed310a4a6b65eaf82ca5eece4f718597.png&quot;,&quot;inserted_at&quot;:&quot;2023-10-05T17:40:13&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:false,&quot;summary&quot;:&quot;Mỗi tháng doanh nghiệp có thể sử dụng Messenger để thu hút sự quan tâm về sản phẩm mới, khuyến khích khách hàng tiềm năng mua hàng hoặc sử dụng dịch vụ hiện có. Quảng cáo Click-to-Message là hình thức tiếp thị không thể thiếu cho các nhà bán hàng muốn mở rộng kinh doanh trên các nền tảng của Meta.&quot;,&quot;title&quot;:&quot;Quảng cáo Click-to-Message: Tận dụng cuộc trò chuyện để nâng cao doanh số bán hàng&quot;,&quot;updated_at&quot;:&quot;2025-09-04T16:25:10&quot;},{&quot;authors&quot;:[&quot;Đỗ Huế&quot;],&quot;categories&quot;:[{&quot;id&quot;:13,&quot;name&quot;:&quot;Tin tức&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;News&quot;,&quot;vi&quot;:&quot;Tin tức&quot;}}],&quot;content&quot;:&quot;&lt;h1&gt;&lt;strong&gt;Về Pancake&lt;/strong&gt;&lt;/h1&gt;\n&lt;p&gt;&lt;em&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;S&amp;aacute;ng tạo giải ph&amp;aacute;p quản l&amp;yacute; mới, dẫn đầu xu hướng thị trường&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;\n&lt;h2&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;C&amp;acirc;u chuyện thương hiệu&lt;/span&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Pancake l&amp;agrave; một trong những c&amp;ocirc;ng ty c&amp;ocirc;ng nghệ trẻ tại Việt Nam, ti&amp;ecirc;n phong trong lĩnh vực cung cấp giải ph&amp;aacute;p quản l&amp;yacute; b&amp;aacute;n h&amp;agrave;ng đa k&amp;ecirc;nh tr&amp;ecirc;n mạng &lt;/span&gt;&lt;span style=\&quot;font-family: -apple-system, BlinkMacSystemFont, &#x27;Segoe UI&#x27;, &#x27;PingFang SC&#x27;, &#x27;Hiragino Sans GB&#x27;, &#x27;Microsoft YaHei&#x27;, &#x27;Helvetica Neue&#x27;, Helvetica, Arial, sans-serif, &#x27;Apple Color Emoji&#x27;, &#x27;Segoe UI Emoji&#x27;, &#x27;Segoe UI Symbol&#x27;;\&quot;&gt;x&amp;atilde; hội v&amp;agrave; c&amp;aacute;c s&amp;agrave;n thương mại điện tử.&lt;/span&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;img style=\&quot;font-family: -apple-system, BlinkMacSystemFont, &#x27;Segoe UI&#x27;, &#x27;PingFang SC&#x27;, &#x27;Hiragino Sans GB&#x27;, &#x27;Microsoft YaHei&#x27;, &#x27;Helvetica Neue&#x27;, Helvetica, Arial, sans-serif, &#x27;Apple Color Emoji&#x27;, &#x27;Segoe UI Emoji&#x27;, &#x27;Segoe UI Symbol&#x27;; display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/11/13/c1a672ac8c9d2458993775b2868124e1d9623397.jpg\&quot; width=\&quot;700\&quot; height=\&quot;405\&quot; /&gt;&lt;span style=\&quot;font-size: 8pt;\&quot;&gt;&lt;em&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Pancake cung cấp giải ph&amp;aacute;p quản l&amp;yacute; b&amp;aacute;n h&amp;agrave;ng đa k&amp;ecirc;nh to&amp;agrave;n diện&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Được th&amp;agrave;nh lập v&amp;agrave;o năm 2016, v&amp;agrave;o thời điểm b&amp;ugrave;ng nổ hoạt động kinh doanh trực tuyến tại Việt Nam, Pancake được định hướng ph&amp;aacute;t triển với sứ mệnh hỗ trợ doanh nghiệp v&amp;agrave; c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng tối ưu ho&amp;aacute; quy tr&amp;igrave;nh b&amp;aacute;n v&amp;agrave; n&amp;acirc;ng cao tỷ lệ chuyển đổi nhờ v&amp;agrave;o c&amp;aacute;c giải ph&amp;aacute;p th&amp;ocirc;ng minh, tự động.&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Nhận thấy kh&amp;oacute; khăn trong việc quản l&amp;yacute; k&amp;ecirc;nh b&amp;aacute;n v&amp;agrave; duy tr&amp;igrave; kết nối kh&amp;aacute;ch h&amp;agrave;ng do lượng tương t&amp;aacute;c mỗi ng&amp;agrave;y rất lớn, ch&amp;uacute;ng t&amp;ocirc;i tập trung x&amp;acirc;y dựng nền tảng quản l&amp;yacute; hội thoại đa k&amp;ecirc;nh, tạo m&amp;ocirc;i trường kết nối liền mạch giữa kh&amp;aacute;ch h&amp;agrave;ng v&amp;agrave; doanh nghiệp, từ đ&amp;oacute; tăng cường hiệu suất chuyển đổi v&amp;agrave; tối đa ho&amp;aacute; lợi nhuận.&lt;/span&gt;&lt;/p&gt;\n&lt;h2&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Ph&amp;aacute;t triển mỗi ng&amp;agrave;y lấy cốt l&amp;otilde;i l&amp;agrave; chất lượng sản phẩm&lt;/span&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Bắt đầu từ mong muốn cung cấp một phần mềm quản l&amp;yacute; b&amp;aacute;n h&amp;agrave;ng, giờ đ&amp;acirc;y mục ti&amp;ecirc;u ch&amp;iacute;nh của ch&amp;uacute;ng t&amp;ocirc;i l&amp;agrave; gi&amp;uacute;p doanh nghiệp x&amp;acirc;y dựng một chiến lược đa k&amp;ecirc;nh mạnh mẽ, th&amp;ocirc;ng qua việc t&amp;iacute;ch hợp v&amp;agrave;
13 đồng bộ k&amp;ecirc;nh b&amp;aacute;n h&amp;agrave;ng trực tuyến v&amp;agrave; ngoại tuyến một c&amp;aacute;ch mượt m&amp;agrave; v&amp;agrave; hiệu quả, tạo n&amp;ecirc;n hệ sinh th&amp;aacute;i to&amp;agrave;n diện:&amp;nbsp;&lt;/span&gt;&lt;/p&gt;\n&lt;ul&gt;\n&lt;li style=\&quot;font-weight: 400;\&quot; aria-level=\&quot;1\&quot;&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;&lt;strong&gt;Pancake&lt;/strong&gt;: Nền tảng quản l&amp;yacute; hội thoại đa k&amp;ecirc;nh&lt;/span&gt;&lt;/li&gt;\n&lt;li style=\&quot;font-weight: 400;\&quot; aria-level=\&quot;1\&quot;&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;&lt;strong&gt;Pancake POS: &lt;/strong&gt;Nền tảng quản l&amp;yacute; b&amp;aacute;n h&amp;agrave;ng đa k&amp;ecirc;nh&lt;/span&gt;&lt;/li&gt;\n&lt;li style=\&quot;font-weight: 400;\&quot; aria-level=\&quot;1\&quot;&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;&lt;strong&gt;Botcake:&lt;/strong&gt; Nền tảng Chatbot th&amp;ocirc;ng minh 24/7&lt;/span&gt;&lt;/li&gt;\n&lt;li style=\&quot;font-weight: 400;\&quot; aria-level=\&quot;1\&quot;&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;&lt;strong&gt;Webcake:&lt;/strong&gt; Nền tảng thiết kế Landing Page miễn ph&amp;iacute;&lt;/span&gt;&lt;/li&gt;\n&lt;li style=\&quot;font-weight: 400;\&quot; aria-level=\&quot;1\&quot;&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;&lt;strong&gt;Storecake: &lt;/strong&gt;Nền tảng thiết kế Website cho thương mại điện tử&lt;/span&gt;&lt;/li&gt;\n&lt;li style=\&quot;font-weight: 400;\&quot; aria-level=\&quot;1\&quot;&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;&lt;strong&gt;Pancake CRM:&lt;/strong&gt; Nền tảng quản l&amp;yacute; dữ liệu kh&amp;aacute;ch h&amp;agrave;ng&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Đội ngũ Pancake đang nỗ lực mỗi ng&amp;agrave;y để x&amp;acirc;y dựng v&amp;agrave; ho&amp;agrave;n thiện c&amp;aacute;c giải ph&amp;aacute;p c&amp;ocirc;ng nghệ, kh&amp;ocirc;ng chỉ hỗ trợ doanh nghiệp v&amp;agrave; c&amp;aacute;c nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng trong nước v&amp;agrave; khu vực Đ&amp;ocirc;ng Nam &amp;Aacute;, m&amp;agrave; c&amp;ograve;n mong muốn ph&amp;aacute;t triển ra thị trường quốc tế.&lt;/span&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;em&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;&amp;ldquo;Biến kh&amp;aacute;t khao th&amp;agrave;nh nỗ lực&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;\n&lt;p style=\&quot;text-align: center;\&quot;&gt;&lt;em&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Biến nỗ lực th&amp;agrave;nh th&amp;agrave;nh c&amp;ocirc;ng\&quot;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;B&amp;ecirc;n cạnh đ&amp;oacute;, Pancake c&amp;ograve;n ti&amp;ecirc;n phong trong việc t&amp;iacute;ch hợp dữ liệu tới Messenger cũng như đồng h&amp;agrave;nh với Meta v&amp;agrave; c&amp;aacute;c doanh nghiệp thử nghiệm nhiều giải ph&amp;aacute;p mới, tối ưu h&amp;oacute;a việc mua h&amp;agrave;ng dựa tr&amp;ecirc;n c&amp;aacute;c dữ liệu h&amp;agrave;nh vi, gi&amp;uacute;p nh&amp;agrave; b&amp;aacute;n h&amp;agrave;ng gặt h&amp;aacute;i được những bước tăng trưởng vượt bậc.&lt;/span&gt;&lt;/p&gt;\n&lt;h2&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;C&amp;ugrave;ng với Pancake, ch&amp;uacute;ng ta tạo ra m&amp;ocirc;i trường kinh doanh trực tuyến tốt hơn v&amp;agrave; bền vững hơn mỗi ng&amp;agrave;y.&lt;/span&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Pancake tự h&amp;agrave;o l&amp;agrave; một trong những đối t&amp;aacute;c chiến lược h&amp;agrave;ng đầu của Meta v&amp;agrave; Google tại Việt Nam. Ch&amp;uacute;ng t&amp;ocirc;i tin tưởng rằng sự kết hợp giữa c&amp;aacute;c nền tảng c&amp;ocirc;ng nghệ sẽ tạo n&amp;ecirc;n một m&amp;ocirc;
13i trường kinh doanh bền vững nhất cho c&amp;aacute;c doanh nghiệp.&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-23/2023/11/9/e883b998fcc86074cbe357aae628460f1bb9f226.jpg\&quot; width=\&quot;700\&quot; height=\&quot;700\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Ch&amp;uacute;ng t&amp;ocirc;i tr&amp;acirc;n trọng những gi&amp;aacute; trị về mặt kết nối v&amp;agrave; con người, thể hiện tr&amp;ecirc;n bốn kh&amp;iacute;a cạnh ch&amp;iacute;nh:&lt;/span&gt;&lt;/p&gt;\n&lt;ul&gt;\n&lt;li style=\&quot;font-weight: 400;\&quot; aria-level=\&quot;1\&quot;&gt;&lt;strong&gt;Sự thấu hiểu&lt;/strong&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;: Lấy kh&amp;aacute;ch h&amp;agrave;ng l&amp;agrave;m trung t&amp;acirc;m để lắng nghe v&amp;agrave; thấu hiểu. Ph&amp;aacute;t triển sản phẩm dựa tr&amp;ecirc;n nhu cầu của kh&amp;aacute;ch h&amp;agrave;ng.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=\&quot;font-weight: 400;\&quot; aria-level=\&quot;1\&quot;&gt;&lt;strong&gt;Sự s&amp;aacute;ng tạo&lt;/strong&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;: S&amp;aacute;ng tạo mỗi ng&amp;agrave;y, nhanh ch&amp;oacute;ng biến &amp;yacute; tưởng th&amp;agrave;nh h&amp;agrave;nh động để mang tới giải ph&amp;aacute;p tốt nhất cho người d&amp;ugrave;ng.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=\&quot;font-weight: 400;\&quot; aria-level=\&quot;1\&quot;&gt;&lt;strong&gt;Sự trung thực&lt;/strong&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;: Lấy đ&amp;aacute;nh gi&amp;aacute; kh&amp;aacute;ch h&amp;agrave;ng l&amp;agrave;m thước đo ch&amp;iacute;nh x&amp;aacute;c nhất cho hiệu quả c&amp;ocirc;ng việc. Sức mạnh thương hiệu được x&amp;acirc;y dựng bền vững c&amp;ugrave;ng thời gian.&lt;/span&gt;&lt;/li&gt;\n&lt;li style=\&quot;font-weight: 400;\&quot; aria-level=\&quot;1\&quot;&gt;&lt;strong&gt;Sự gắn kết&lt;/strong&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;: Mỗi c&amp;aacute; nh&amp;acirc;n l&amp;agrave; một phần của tập thể. Kết nối chặt chẽ giữa đội ngũ với kh&amp;aacute;ch h&amp;agrave;ng l&amp;agrave; ch&amp;igrave;a kh&amp;oacute;a để th&amp;agrave;nh c&amp;ocirc;ng.&lt;/span&gt;&lt;/li&gt;\n&lt;/ul&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Ch&amp;iacute;nh v&amp;igrave; thế, Pancake lu&amp;ocirc;n mong muốn tạo ra những kết nối chặt chẽ với c&amp;aacute;c cộng sự, kh&amp;aacute;ch h&amp;agrave;ng v&amp;agrave; cộng đồng doanh nghiệp. Ch&amp;uacute;ng t&amp;ocirc;i tin rằng với tinh thần tr&amp;aacute;ch nhiệm - v&amp;agrave; sức mạnh nội tại cho những mục ti&amp;ecirc;u tốt đẹp, ch&amp;uacute;ng ta sẽ c&amp;ugrave;ng nhau ph&amp;aacute;t triển mạnh mẽ.&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Hy vọng tr&amp;ecirc;n h&amp;agrave;nh tr&amp;igrave;nh n&amp;agrave;y, Pancake sẽ trở th&amp;agrave;nh người bạn đồng h&amp;agrave;nh đ&amp;aacute;ng tin cậy, gi&amp;uacute;p doanh nghiệp bạn vượt qua mọi th&amp;aacute;ch thức v&amp;agrave; đạt được những mục ti&amp;ecirc;u kinh doanh tốt đẹp hơn.&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;span style=\&quot;font-weight: 400;\&quot;&gt;Tr&amp;acirc;n trọng,&lt;/span&gt;&lt;/p&gt;\n&lt;p&gt;&lt;strong&gt;Đội ngũ Pancake&lt;/strong&gt;&lt;/p&gt;&quot;,&quot;display_domains&quot;:null,&quot;display_id&quot;:&quot;ve-pancake&quot;,&quot;id&quot;:6,&quot;image&quot;:&quot;https://content.pancake.vn/2-23/2023/9/5/42ee562d41590e97b702592c03ec8fbb1fe9ec1f.png&quot;,&quot;inserted_at&quot;:&quot;2023-08-29T17:13:05&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:false,&quot;summary&quot;:&quot;Pancake là một trong những công ty công nghệ trẻ tại Việt Nam, tiên phong trong lĩnh vực cung cấp giải pháp quản lý bán hàng đa kênh trên mạng xã hội và các sàn thương mại điện tử.&quot;,&quot;title&quot;:&quot;Về Pancake&quot;,&quot;updated_at&quot;:&quot;2025-08-21T15:22:08&quot;},{&quot;authors&quot;:[&quot;Madeline Talavera&quot;],&quot;categories&quot;:[{&quot;id&quot;:16,&quot;name&quot;:&quot;Meta for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Meta for Business&quot;,&quot;vi&quot;:&quot;Meta for Business&quot;}}],&quot;content&quot;:&quot;&lt;p dir=\&quot;ltr\&quot;&gt;Instagram ads are a powerful tool. This guide shows you how to build the &lt;strong&gt;best Instagram ad strategy.&lt;/strong&gt; You will learn to maximize your return and reach the right people.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Introduction&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Instagram has over two billion active users. It is a visual-first platform. This makes it perfect for businesses. You can connect with your ideal audience in a place they already love. The platform is competitive. Many businesses want attention. A clear strategy is necessary for success. It helps you avoid wasted ad spend and reach your goals.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Understanding Your Foundation: Pre-Campaign Essentials&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;strong&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-2512/2025/12/10/530719d5cf01c299a73a1143a638f376dd226f42.png\&quot; alt=\&quot;Instagram Ad\&quot; width=\&quot;700\&quot; height=\&quot;350\&quot;&gt;&lt;/strong&gt;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;
13You must prepare before you launch a campaign. Solid prep work makes your ads effective.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Define Your Target Audience&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You need to know exactly who you are talking to. Think about demographics like age, gender, and location. Also consider their interests and behaviors. What do they value? What is their lifestyle? You can use Instagram Insights to find this data.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Set Clear Campaign Objectives&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;What do you want to achieve? Your goal determines your strategy. You might want brand awareness to reach new people. You could seek lead generation for more website clicks. Or you may want direct sales and conversions. Clear objectives guide every other decision.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Understand Instagram Ad Formats&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Instagram offers many ad types. Image Ads are simple and clean. Video Ads capture attention with motion. Carousel Ads let you show multiple products. Collection Ads create a storefront experience. You also have Stories, Reels, and Explore Ads. Each format serves a different purpose.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Budgeting and Bidding Strategies&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You must decide on your budget. A daily budget spends a set amount each day. A lifetime budget spreads the cost over the entire campaign. You also choose a bid strategy. This controls how you pay, such as per click (CPC) or per thousand impressions (CPM).&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Crafting Compelling Creatives: The Visual Story&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;strong&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-2512/2025/12/10/831d70bbe8cb9ef3e5465a80e5b6ca88b0d6d04d.png\&quot; alt=\&quot;Best Instagram Ad Strategy\&quot; width=\&quot;700\&quot; height=\&quot;517\&quot;&gt;&lt;/strong&gt;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Your ad&#x27;s creative is its most important part. Great visuals stop the scroll.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;High-Quality Visuals are Non-Negotiable&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Your photos and videos must be high-quality. They should be clear, well-lit, and attractive. Maintain a consistent brand aesthetic. This helps people recognize your brand. Always design for mobile phones first.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Engaging Copy that Converts&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Your words matter too. Start with a strong headline hook. This grabs attention. Keep your body copy clear and concise. Tell the user exactly what to do with a strong call to action (CTA). Use simple phrases like \&quot;Shop Now\&quot; or \&quot;Learn More.\&quot;&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Utilize Instagram-Specific Features&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Use the tools Instagram provides. Add stickers and polls to your Stories ads. This encourages interaction. Use trending audio in your Reels ads. These features make your ads feel native and less like a traditional ad.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;A/B Testing Your Creatives&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Do not guess what works. Test it. Create two versions of an ad with one difference. Test your images. Test your headlines. Test your CTAs. Analyze the results and use the winner. This is how you optimize for better performance.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Targeting Strategies: Reaching the Right People&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;A great ad fails if the wrong people see it. Targeting connects your ad with your ideal customer.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Detailed Audience Targeting&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Go beyond basic demographics. You can target people based on specific interests and behaviors and also create Custom Audiences. These are people who already know y
13ou, like website visitors or customer list members. Lookalike Audiences help you find new people who are similar to your best customers.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Placement Optimization&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You can choose where your ads appear. Placements include the Instagram Feed, Stories, Explore, and Reels. You can let Instagram choose with Automatic Placements. This is often a good start. Or you can manually select placements for more control.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Retargeting Campaigns&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Retargeting is very powerful. It shows your ads to people who have already interacted with your brand. They might have visited your website or viewed a product. This reminds them of your business. It is a key way to move users toward a purchase.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Campaign Management and Optimization: Continuous Improvement&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Your work is not done after you launch the ad. You must monitor and adjust your campaigns.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Monitoring Key Metrics (KPIs)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You need to track your data. These are your key performance indicators, or KPIs.&lt;/p&gt;\n&lt;ul&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Reach shows how many unique people saw your ad.&lt;/p&gt;\n&lt;/li&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Impressions are the total number of times it was seen.&lt;/p&gt;\n&lt;/li&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Click-Through Rate (CTR) shows the percentage of people who clicked your ad. A low CTR might mean your creative is not engaging.&lt;/p&gt;\n&lt;/li&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Cost Per Result (CPR) is a very important metric. The \&quot;result\&quot; is your campaign objective. It could be Cost Per Click, Cost Per Lead, or Cost Per Purchase. You want this number to be low.&lt;/p&gt;\n&lt;/li&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Conversion Rate is the percentage of people who completed your goal after clicking.&lt;/p&gt;\n&lt;/li&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Return on Ad Spend (ROAS) is the most important metric for sales. It measures how much revenue you earn for every dollar you spend.&lt;/p&gt;\n&lt;/li&gt;\n&lt;/ul&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Regular Performance Analysis&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Check your data regularly. Do not wait until the campaign is over. Check it daily or every few days. Look for trends and patterns. Are your costs going up? Is your CTR going down?&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Pinpoint underperforming ads or audiences. Maybe one ad creative has a very high cost. Maybe one audience group is not clicking at all. This analysis tells you what to change. Do not be afraid to stop what is not working.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Iterative Optimization&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Use your analysis to make changes. This is optimization. It is an ongoing process.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You might need to adjust your bids and budgets. You can shift money from a poor-performing ad set and move it to a high-performing one.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You may need to refine your targeting parameters. Maybe your audience is too broad. You can narrow it. Maybe it is too narrow. You can broaden it.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You should also refresh your creative assets. People get tired of seeing the same ad. This is called ad fatigue. Your ad frequency metric will show this. If it gets too high, your costs will rise. You should swap in new images or videos. This keeps your campaign fresh.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Scaling Successful Campaigns&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;When an ad works well, it is time to scale. Do this carefully.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You can gradually increase the budget. Do not double the budget overnight. This can shock the algorithm. Increase it by 20% each day. This gives the system time to adjust.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You can also expand your reach and take your best ad. Show it to a new Lookalike Audience and expand your interest targeting. This lets you show your best ads to more people.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Advanced Instagram Ad Strategies&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Once you master the basics, you can try advanced tactics. These strategies can give you an extra edge.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Influencer Collaborations&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Partner with influencers in your niche. Their followers already trust them. An endorsement from an influencer feels authentic. This can amplify your reach and add credibility.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You can use Branded Content Ads. This is a post from an influencer about your product. You can then promote that post as an ad. You use the influencer&#x27;s account. But you use your own targeting. This combines authentic content with precise targeting. It is very effective.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Shopping on Instagram&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Instagram Shopping remains a powerful tool for e-commerce. You can tag products in your ads to let users explore them directly within the app. When they are ready to buy, redirect them to your website for a smooth checkout. This approach minimizes friction while allowing you to maintain control over payments and branding.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;AI-powered recommendations can further enhance the experience, making purchases easier and more personalized for each user.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Integrating with Facebook Ads Manager&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Facebook Ads Manager is a robust platform for all Meta ads. It powers your Instagram ads. Do not just use the \&quot;Boost Post\&quot; button. Use the full Ads Manager.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;It gives you access to deep targeting options. You get detailed analytics. You get full control over your campaigns. You can see how your ads perform across Facebook and Instagram. You get a complete picture of your performance.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Funnel-Based Ad Campaigns&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Think about the customer journey. A funnel-based approach targets users at different stages.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Top-of-funnel (TOFU) ads are for awareness. You target a broad audience. The goal is to introduce new people to your brand.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Middle-of-funnel (MOFU) ads are for consideration. You target people who know your brand. Maybe they watched your TOFU video. The goal is to get them to engage.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Bottom-of-funnel (BOFU) ads are for conversion. You target people who are ready to buy. You retarget your website visitors. You show them a sales-focused ad. This full-funnel strategy builds a relationship. It guides users from awareness to purchase!&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Take Muse Cheesecakes &amp;amp; Bakery. With just $100 and $10 Instagram Direct ads, Lada grew her home bakery so fast that she moved into a commercial kitchen within three months. Instagram ads now drive about half of her monthly revenue.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Her story shows one thing: once people start messaging you, the real work begins. Tools like &lt;a href=\&quot;https://botcake.io/integrations/facebook-messenger\&quot;&gt;Botcake &lt;/a&gt;help automate replies, manage orders, and keep conversations smooth as your business grows.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Common Pitfalls to Avoid&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;strong&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-2512/2025/12/10/257091150b5a918de0449573a2e0c62c7c2ee675.png\&quot; alt=\&quot; Instagram Ad Strategy\&quot; width=\&quot;700\&quot; height=\&quot;467\&quot;&gt;&lt;/strong&gt;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Many advertisers make common mistakes. You can avoid them with careful planning:&amp;nbsp;&lt;/p&gt;\n&lt;ul&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Ignoring Audience Insights: Your audience data is a goldmine. Do not ignore it. Use insights to understand what your audience wants.&lt;/p&gt;\n&lt;/li&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Poor Quality Creatives: Instagram is a visual platform. Low-quality, blurry, or boring creatives will be ignored. Invest in good design.&lt;/p&gt;\n&lt;/li&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Lack of Clear Objectives: You cannot succeed if you do not know your goal. Define your objective before you spend any money.&lt;/p&gt;\n&lt;/li&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Not A/B Testing: Assumptions are expensive. A/B testing is the only way to know what truly works. Always be testing.&lt;/p&gt;\n&lt;/li&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Setting and Forgetting Your Ads: Ad campaigns need active management. You must monitor performance and optimize. Do not \&quot;set it and forget it.\&quot;&lt;/p&gt;\n&lt;/li&gt;\n&lt;li dir=\&quot;ltr\&quot; aria-level=\&quot;1\&quot;&gt;\n&lt;p dir=\&quot;ltr\&quot; role=\&quot;presentation\&quot;&gt;Over-Saturating Your Audience: Showing the same ad to the same people too many times causes ad fatigue. Monitor your ad frequency. Refresh your creatives to keep your content interesting.&lt;/p&gt;\n&lt;/li&gt;\n&lt;/ul&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Conclusion&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;The \&quot;best\&quot; Instagram ad strategy is not one-size-fits-all. It is a continuous cycle of planning, testing, and improving. It starts with a strong foundation. You must know your audience, set clear goals, and create compelling ads.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Recap of Key Strategy Components&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Success depends on a complete approach. You must define your audience and objectives. You need to create high-quality, mobile-first visuals. You must target the right people and retarget interested users. Finally, you have to monitor your metrics and optimize your campaigns.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;The Future of Instagram Advertising&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;
13Instagram will continue to evolve, with new formats like Reels and interactive features becoming increasingly important. A great ad strategy can generate many new leads, but handling these leads effectively is just as crucial.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;To manage a growing number of potential customers, you need a platform that can track, organize, and engage them efficiently. Tools like Botcake offer &lt;a href=\&quot;https://botcake.io/features/chat-automation\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;automation&lt;/a&gt;, AI-powered replies, and personalized messaging to help you turn clicks into loyal customers, ensuring your ad success translates into real business results.&amp;nbsp;&lt;/p&gt;&quot;,&quot;display_domains&quot;:null,&quot;display_id&quot;:&quot;best-instagram-ad-strategy-maximizing-your-roi-and-reach&quot;,&quot;id&quot;:154,&quot;image&quot;:&quot;https://content.pancake.vn/2-2512/2025/12/10/a2f1ca1f4fd0997df60c43ce38788d55552f0231.png&quot;,&quot;inserted_at&quot;:&quot;2025-12-10T14:28:39&quot;,&quot;is_banner&quot;:false,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Are you looking for the best Instagram ad strategy? Learn how to maximize ROI and reach. See how platforms like Botcake help businesses succeed.&quot;,&quot;title&quot;:&quot;Best Instagram Ad Strategy: Maximizing Your ROI and Reach&quot;,&quot;updated_at&quot;:&quot;2025-12-24T10:46:04&quot;}],&quot;blogCategories&quot;:[{&quot;description&quot;:&quot;Cập nhật những thông tin mới nhất về Botcake, tính năng mới, cũng như các xu hướng nổi bật trong ngành.&quot;,&quot;descriptions&quot;:{&quot;en&quot;:&quot;Stay updated with the latest company updates, feature launches, and industry highlights.&quot;,&quot;vi&quot;:&quot;Cập nhật những thông tin mới nhất về Botcake, tính năng mới, cũng như các xu hướng nổi bật trong ngành.&quot;},&quot;id&quot;:13,&quot;name&quot;:&quot;Tin tức&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;News&quot;,&quot;vi&quot;:&quot;Tin tức&quot;}},{&quot;description&quot;:&quot;Tìm hiểu các sự kiện, hội thảo sắp diễn ra và cơ hội hợp tác cùng mạng lưới đối tác của chúng tôi.&quot;,&quot;descriptions&quot;:{&quot;en&quot;:&quot;Discover upcoming events, webinars, and partnership opportunities with our network.&quot;,&quot;vi&quot;:&quot;Tìm hiểu các sự kiện, hội thảo sắp diễn ra và cơ hội hợp tác cùng mạng lưới đối tác của chúng tôi.&quot;},&quot;id&quot;:14,&quot;name&quot;:&quot;Đối tác &amp; Sự kiện&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Partners &amp; Events&quot;,&quot;vi&quot;:&quot;Đối tác &amp; Sự kiện&quot;}},{&quot;description&quot;:&quot;Khám phá cách các doanh nghiệp đã tạo nên thành công và tăng trưởng nhờ áp dụng giải pháp của chúng tôi.&quot;,&quot;descriptions&quot;:{&quot;en&quot;:&quot;Learn how businesses like yours achieved growth and results with our solutions.&quot;,&quot;vi&quot;:&quot;Khám phá cách các doanh nghiệp đã tạo nên thành công và tăng trưởng nhờ áp dụng giải pháp của chúng tôi.&quot;},&quot;id&quot;:15,&quot;name&quot;:&quot;Câu chuyện thành công&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Success Story&quot;,&quot;vi&quot;:&quot;Câu chuyện thành công&quot;}},{&quot;description&quot;:&quot;Tài liệu, hướng dẫn và cập nhật hữu ích giúp doanh nghiệp phát triển trên các nền tảng của Meta.&quot;,&quot;descriptions&quot;:{&quot;en&quot;:&quot;Explore resources, guides, and updates to grow your business on Meta platforms.&quot;,&quot;vi&quot;:&quot;Tài liệu, hướng dẫn và cập nhật hữu ích giúp doanh nghiệp phát triển trên các nền tảng của Meta.&quot;},&quot;id&quot;:16,&quot;name&quot;:&quot;Meta for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;Meta for Business&quot;,&quot;vi&quot;:&quot;Meta for Business&quot;}},{&quot;description&quot;:&quot;Chiến lược và công cụ giúp doanh nghiệp kết nối khách hàng hiệu quả, gia tăng doanh số ngay trên WhatsApp.&quot;,&quot;descriptions&quot;:{&quot;en&quot;:&quot;Unlock strategies and tools to connect with customers and drive sales on WhatsApp.&quot;,&quot;vi&quot;:&quot;Chiến lược và công cụ giúp doanh nghiệp kết nối khách hàng hiệu quả, gia tăng doanh số ngay trên WhatsApp.&quot;},&quot;id&quot;:17,&quot;name&quot;:&quot;WhatsApp for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;WhatsApp for Business&quot;,&quot;vi&quot;:&quot;WhatsApp for Business&quot;}},{&quot;description&quot;:&quot;Các tài nguyên hỗ trợ doanh nghiệp xây dựng thương hiệu và triển khai chiến dịch hiệu quả trên nền tảng TikTok.&quot;,&quot;descriptions&quot;:{&quot;en&quot;:&quot;Get tips, insights, and case studies for building your brand and campaigns on TikTok.&quot;,&quot;vi&quot;:&quot;Các tài nguyên hỗ trợ doanh nghiệp xây dựng thương hiệu và triển khai chiến dịch hiệu quả trên nền tảng TikTok.&quot;},&quot;id&quot;:18,&quot;name&quot;:&quot;TikTok for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;TikTok for Business&quot;,&quot;vi&quot;:&quot;TikTok for Business&quot;}}],&quot;pinnedBlogs&quot;:[{&quot;authors&quot;:[&quot;Rojo Rizelle&quot;],&quot;categories&quot;:[{&quot;id&quot;:17,&quot;name&quot;:&quot;WhatsApp for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;WhatsApp for Business&quot;,&quot;vi&quot;:&quot;WhatsApp for Business&quot;}}],&quot;content&quot;:&quot;&lt;p dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;WhatsApp Flows&lt;/strong&gt; are changing how businesses talk to customers. They move chats beyond simple text messages. This guide shows you how to use them well. It will help you create better experiences for your users. We are leaving old business chats behind. WhatsApp Flows gives you a better way to talk with your customers.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;What Exactly Are WhatsApp Flows?&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-2511/2025/11/16/671fab2519b75a14b813397a7093e9754c2f420f.png\&quot; alt=\&quot;WhatsApp Flows\&quot; width=\&quot;700\&quot; height=\&quot;347\&quot;&gt;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Old &lt;a href=\&quot;https://botcake.io/integrations/whatsapp\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;WhatsApp&lt;/a&gt; chats were slow and clumsy. Customers typed everything by hand. This caused mistakes and made them unhappy. It was hard to book appointments or fill out forms. Many customers gave up during the chat. It was not a good experience for anyone.&amp;nbsp;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;
13WhatsApp Flows are like small apps in your chat. They work right inside WhatsApp. They show users screens to help them finish a task. You can get information or schedule appointments. You can also process orders with them. The goal is to make hard tasks easy. Users get help without leaving the app.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;WhatsApp Flows make customer interactions faster and smoother, reducing confusion and improving the overall experience. They help your business increase engagement, boost conversions, and collect valuable data for personalized conversations. As a result, you build stronger customer relationships and improve overall business performance.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;How WhatsApp Flows Actually Work&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Knowing how WhatsApp Flows work helps you build good experiences. Let&#x27;s look at the main parts and steps.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;The Building Blocks of a Flow&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;A flow has a few main parts, including screens, which are the pages a user sees and can take the form of menus, forms, or even confirmation messages. It also contains inputs, which are the fields used to capture data such as text, numbers, or dates. In addition, a flow includes actions, which define what happens when a user performs an operation-for example, submitting a form. Finally, it has navigation, which controls how users move through the flow, allowing them to go forward, backward, or jump to a new step.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;A Simple Technical Overview&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;WhatsApp Flows use the &lt;a href=\&quot;https://botcake.io/id/blog/how-to-use-whatsapp-business-api-a-guide-for-2025\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;WhatsApp Business API&lt;/a&gt;. A user starts a flow. Your system gets the information. It processes the data. Then it sends the next screen. This process is fast for the user. They just have a smooth, guided chat.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Flows vs. Simple Interactive Messages&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You may already use buttons and lists. WhatsApp Flows are a big step up. Buttons and lists are good for simple questions. Flows can handle many screens and steps. They can collect and check complex details. This gives customers a better, guided experience.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Best Practices for Designing Effective WhatsApp Flows&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;A good flow begins with a smart design. Your goal is to make it easy for your customers to use. A well-designed flow feels effortless.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Put Your User First&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Keep things simple. Make your flows short and clear. Do not ask for too much information at once. Use plain words. Avoid technical terms. Navigation should feel easy and logical. Help users move from step to step. Use clear buttons like \&quot;Next\&quot; and \&quot;Back.\&quot; You also need to handle errors well. If a user makes a mistake, show a helpful message. The message should explain the problem. This helps them fix it easily. Do not just show \&quot;Invalid Input.\&quot; Say \&quot;Please enter a valid email address.\&quot;&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Plan Your Flow Before You Build&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Good planning saves you time. It helps you avoid confusion later. First, know the goal of your flow. What should the user do? Do they want to buy something or get help? Next, list the info you need to get. Think about each step of the journey. Then, draw out the flow&#x27;s structure. A simple chart can help you see the screens. You can use pen and paper. This map shows how a user moves from start to finish. It helps you find any problems before you build.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Create Engaging Screen Content&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Each screen&#x27;s content is important. It guides the user through the process. Write clear and short instructions. The user should know what to do. Use a friendly and helpful tone. You can use images to help explain things. For example, show a picture of the product. Making it personal also helps. Using the customer&#x27;s name makes the chat better. A message like \&quot;Hi John, let&#x27;s get started\&quot; is very effective.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Test and Improve Your Flows&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You may not get it right the first time. Testing is very important. Try different flow versions. See which one works best. This is called A/B testing. Watch where users get stuck or leave. This data tells you where to make changes. Use this info to make improvements. This process helps you get better results. Ask a small group of people to test it first. Their feedback will be very useful.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;How Businesses Are Using WhatsApp Flows&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;strong&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-2511/2025/11/16/b217726473caf982f18e416b6c5a3d3d53547283.png\&quot; alt=\&quot;How Businesses Are Using WhatsApp Flows\&quot; width=\&quot;750\&quot; height=\&quot;675\&quot;&gt;&lt;/strong&gt;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;WhatsApp Flows can be used in any industry. They are very flexible tools. Here are some real examples. See how businesses use them to work better.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Streamlining Customer Support&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You can automate answers to common questions. This lets your team focus on harder problems. A flow can help a user solve a problem. It can guide them through troubleshooting steps. It can also get ticket details for a support agent. For example, a flow can ask for an order number. It can ask about the user&#x27;s issue. Then it sends all this info to your team. This makes the support process much faster. Clinic services like &lt;a href=\&quot;https://botcake.io/resources/case-studies/usac\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;USAC&lt;/a&gt; can use flows to guide patients. They can help with course registration or common questions.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Generating and Qualifying Leads&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Flows are great for getting new leads. A WhatsApp form is more fun than a web form. People are more likely to complete it. You can ask questions to learn about a lead. You can find out their needs and budget. The flow can then connect them to a salesperson. It can also book a demo. A flow can ask about fitness goals. Then it can suggest the right equipment. This gives the lead a helpful and personal experience.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Boosting Sales and E-commerce&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Flows can help customers in e-commerce. They can help choose a product&#x27;s size or color. A customer can even order right in the chat. Imagine ordering a pizza. A flow can ask for the size. Then it asks for toppings. Then it asks for the delivery address. The whole order is placed on WhatsApp. You can send a flow later to get feedback. Plant shop Little Garden uses this to manage its orders. They also keep customers updated on delivery. This makes online shopping very convenient.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Simplifying Appointment Bookings&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Booking appointments is easy with WhatsApp Flows. A customer can find open times and book a service. It works well for salons, clinics, and food places. The flow sends confirmations and reminders. This helps reduce missed appointments. It makes scheduling better. For example, a user can book a hair
13cut. The flow shows the available stylists. It shows the open time slots. The user just taps to choose. Businesses like iLaby and Levananh use this well. It saves their staff a lot of time on the phone.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Gathering Information and Feedback&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Flows are a good way to do surveys. You can get customer feedback. You can also handle event sign-ups. The chat format works better than emails. People are more likely to finish. For example, after an event, send a flow. Ask attendees what they liked.&amp;nbsp;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Many companies also connect WhatsApp with third-party platforms like Botcake to extend features beyond the basic API. This includes &lt;a href=\&quot;https://crm.pancake.vn/\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;CRM&lt;/a&gt; and marketing &lt;a href=\&quot;https://botcake.io/features/chat-automation\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;automation&lt;/a&gt;, syncing leads or segmenting customers, payment and e-commerce integrations, advanced analytics dashboards, or even AI chatbots for smarter, NLP-based replies instead of simple rule-based flows.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Tools and Key Considerations for Building Flows&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You need the right tools to build WhatsApp Flows. You also need to know the requirements. Here is what to think about.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;The Role of the WhatsApp Business API&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;The WhatsApp Business API is the base for flows. It lets you send and receive these messages. You will need to learn its technical rules. The API connects your systems to WhatsApp. You usually get access through a partner. These partners help you set everything up.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;No-Code and Low-Code Platforms&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You don&#x27;t need to be a coder to build flows. Platforms like Botcake make it very easy. They have simple drag-and-drop tools. You can make flows without writing code. This is great for businesses that want to start fast. You can design, build, and launch a flow in hours. This saves you time and money. It lets your marketing team create flows directly.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Integrating with Your Business Systems&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;You should connect flows to your other business tools to keep everything running smoothly. Data can sync directly into your CRM, for example, a new lead from a flow is automatically added with no manual input. You can also connect to marketing platforms like Meta Ads Manager to track where leads come from and retarget them later. With these integrations, every system works together, giving you a complete customer view and saving your team from time-consuming data entry.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Security and Data Privacy&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Protecting user data is very important. You must follow WhatsApp&#x27;s rules. You also need to follow data privacy laws. Be careful about the info you collect. Only ask for what you really need. Always keep user information safe. WhatsApp messages have end-to-end encryption. This means they are secure. Be transparent with users about how you use their data.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;How to Measure and Optimize Your Success&lt;/strong&gt;&lt;/h2&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;After your flows are live, track how they do. This helps you see what is working. You can also find areas to improve. Good data leads to good decisions.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Key Performance Metrics to Watch&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Some key numbers show how your flows perform. Completion rates tell you how many users finish. If many users leave, there might be a problem. Look at which screen they leave from. Time in flow shows if it&#x27;s too long. A long time might mean a screen is confusing. Conversion rates tell you if you met your goal. For example, what percentage of users booked an appointment? User feedback also gives you great ideas. You can ask for a rating at the end of a flow.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;Using Analytics and Reporting Tools&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Most platforms have their own analytics. These reports show you key numbers. They help you see what users do. You can see how many people start your flow. You can see where they stop. You can also connect to other tools. These reports help you make smart choices. They turn raw data into useful insights.&lt;/p&gt;\n&lt;h3 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;A Strategy for Continuous Improvement&lt;/strong&gt;&lt;/h3&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Making things better is a constant process. Use your data to find problems in your flows. When you find a problem, test new ideas. You can test different designs or words. This helps you find what works best. For example, change a button&#x27;
13s text. See if more people click it. Keep up with new WhatsApp Flow features. This ensures you are using the best tools available.&lt;/p&gt;\n&lt;h2 dir=\&quot;ltr\&quot;&gt;&lt;strong&gt;The Bright Future of Conversational Experiences&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;strong&gt;&lt;img style=\&quot;display: block; margin-left: auto; margin-right: auto;\&quot; src=\&quot;https://content.pancake.vn/2-2511/2025/11/16/fc63f37964bc0d2bf0b56f8fa5e7abb31c228baa.png\&quot; alt=\&quot;What is WhatsApp Flows\&quot; width=\&quot;700\&quot; height=\&quot;700\&quot;&gt;&lt;/strong&gt;&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;WhatsApp Flows are not just a new feature. They change how businesses talk to people. We are moving to a future of conversations&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Conversational AI will continue improving, making customer experiences smarter and more personalized. WhatsApp will remain a key channel for businesses, and platforms like Botcake help unlock its full potential. Beyond AI and automation, &lt;a href=\&quot;https://botcake.io/\&quot; target=\&quot;_blank\&quot; rel=\&quot;noopener\&quot;&gt;Botcake&lt;/a&gt; offers a shared team inbox, analytics dashboards, payment and CRM integrations, and tools to manage large chat volumes smoothly.&lt;/p&gt;\n&lt;p dir=\&quot;ltr\&quot;&gt;Together, these solutions help businesses build stronger relationships, respond faster, and create seamless customer journeys, all inside WhatsApp.&lt;/p&gt;&quot;,&quot;display_domains&quot;:null,&quot;display_id&quot;:&quot;whatsapp-flows-revolutionizing-conversational-experiences-on-the-worlds-favorite-messaging-app&quot;,&quot;id&quot;:129,&quot;image&quot;:&quot;https://content.pancake.vn/2-2511/2025/11/16/924b71fdc8d7ec7783daea494b23e9a9eb963773.png&quot;,&quot;inserted_at&quot;:&quot;2025-11-16T09:51:44&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Unlock powerful conversational experiences with WhatsApp Flows. Learn how Botcake helps businesses automate complex tasks and drive conversions on WhatsApp.\n&quot;,&quot;title&quot;:&quot;WhatsApp Flows: Revolutionizing Conversational Experiences on the World&#x27;s Favorite Messaging App&quot;,&quot;updated_at&quot;:&quot;2025-12-07T11:04:08&quot;},{&quot;authors&quot;:[&quot;Aves Warren&quot;],&quot;categories&quot;:[{&quot;id&quot;:13,&quot;name&quot;:&quot;Tin tức&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;News&quot;,&quot;vi&quot;:&quot;Tin tức&quot;}},{&quot;id&quot;:17,&quot;name&quot;:&quot;WhatsApp for Business&quot;,&quot;names&quot;:{&quot;en&quot;:&quot;WhatsApp for Business&quot;,&quot;vi&quot;:&quot;WhatsApp for Business&quot;}}],&quot;content&quot;:&quot;&lt;p&gt;If you&amp;rsquo;ve been wondering &lt;strong&gt;how to change WhatsApp to business account&lt;/strong&gt;, this guide is for you. See how WhatsApp Business can be set up, what it offers, and why it&amp;rsquo;s a simple way to connect with customers more professionally.&lt;/p&gt;\n&lt;p&gt;&lt;img src=\&quot;https://content.pancake.vn/2-25/2025/9/3/d7c2dfac66de1f15ff2eccad37f41f24e7a585cf.png\&quot; width=\&quot;709\&quot; height=\&quot;399\&quot; /&gt;&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Introduction&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;strong&gt;How to change WhatsApp to a business account &lt;/strong&gt;is a common question for small business owners. This guide shows the steps, benefits, and tips to help you switch easily.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Why switch to a WhatsApp Business account?&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Switching lets you use helpful tools to manage chats, send quick replies, and show a more professional brand. It turns WhatsApp from a personal app into a channel for customer communication.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Who should use WhatsApp Business (freelancers, small businesses, service providers)?&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;It&amp;rsquo;s great for freelancers, small business owners, online sellers, and service providers who need a simple way to chat with customers, share updates, and manage orders.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Benefits of Using WhatsApp Business&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;WhatsApp Business offers built-in tools that help companies talk with customers in a more professional and faster way. Here are the key benefits:&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Professional business profile setup&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Your WhatsApp Business profile lets you show key details like your name, logo, description, address, website, and business hours. This instantly turns your chat into a professional channel that builds trust and looks credible to customers. It&amp;rsquo;s far more polished than a personal profile.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Auto-replies, greetings, and away messages&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;You can set up automatic messages that welcome new chats or respond when you&#x27;re unavailable. Even if you&amp;rsquo;re busy or offline, quick replies and greetings give customers instant answers and keep the conversation flowing.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Labels to organize customer conversations&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Labels are like virtual folders for your chats: \&quot;new customer,\&quot; \&quot;pending payment,\&quot; or \&quot;follow-up,\&quot; for instance. These tags help you sort and prioritize conversations at a glance, so nothing slips through the cracks.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Access to business insights and message statistics&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;With WhatsApp Business, you can see basic numbers such as sent, delivered, and read messages, which aren&amp;rsquo;t available in the personal app. This helps you gauge customer engagement and identify where the communication could improve.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Product/service catalog feature&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Instead of sending product info manually, you can build a catalog right inside WhatsApp. Include images, descriptions, prices, and links&amp;mdash;so customers can browse what you offer without leaving the chat.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Key Differences Between WhatsApp &amp;amp; WhatsApp Business&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;Both apps look the same, but WhatsApp Business has extra features to help companies talk with customers better. Here are the main differences:&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;
13Business profile and branding features&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;While standard WhatsApp only offers a personal bio and profile image, WhatsApp Business takes that up several notches. You can add details like your business type, hours, website, and more, so your profile looks clear and professional.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Automation tools for customer engagement&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;The personal app doesn&amp;rsquo;t support automation, but WhatsApp Business does. It has tools like greeting messages, away messages, and quick replies, so you can answer customers faster, keep messages consistent, and save time.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Additional messaging tools and templates&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;WhatsApp Business lets you send broadcast messages to many contacts at once, perfect for announcing promotions or updates. It also supports message templates, though note these are more advanced and linked with the API version.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Access to WhatsApp Business API (for larger teams)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;The free app works well for small businesses, but if you&amp;rsquo;re growing or need team access, the WhatsApp Business API adds automation, CRM links, and multi-agent support for larger operations.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Prerequisites Before Switching to WhatsApp Business&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;Before diving in, it&amp;rsquo;s wise to check a few key requirements to ensure your switch to WhatsApp Business goes smoothly and without data loss.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Backup your chat history (for safety)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Before converting your account, back up your chats via Google Drive (Android) or iCloud (iOS). If done correctly, you can migrate to WhatsApp Business without losing any messages, photos, or contacts.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Ensure your number is active and accessible&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;You&amp;rsquo;ll need to verify your number when you set up WhatsApp Business, so make sure it&amp;rsquo;s active, can receive SMS or calls, and is accessible during setup.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Decide whether to use the same number or a new one&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;You can keep your current WhatsApp number and move it to the Business app, or you can use a different number if you want to separate personal and work. But remember, the account only works on one app at a time.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;How to Change to WhatsApp Business Account (Step-by-Step)&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;&lt;img src=\&quot;https://content.pancake.vn/2-25/2025/9/3/099696caba5790d7623e6eb0fbeaae590b90514b.jpg\&quot; width=\&quot;650\&quot; height=\&quot;433\&quot; /&gt;&lt;/p&gt;\n&lt;p&gt;Below is a very detailed tutorial on &lt;strong&gt;how to change WhatsApp to business account&lt;/strong&gt;:&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Step 1: Download the WhatsApp Business App from Play Store/App Store&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Find and install the &lt;strong&gt;WhatsApp Business&lt;/strong&gt; app from your device&amp;rsquo;s app store, whether it&amp;rsquo;s the Play Store for Android or the App Store for iOS. It&amp;rsquo;s the same familiar WhatsApp interface, but tailored specifically for business use.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Step 2: Launch the app and verify your number&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Open the app and register using your business phone number. You&#x27;ll receive an SMS or call with a code, enter that to complete verification. Make sure the number is active and accessible during this step.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Step 3: Restore your backup (if using the same number)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;
13If you previously backed up your chats (via Google Drive on Android or iCloud on iOS), the app will prompt you to restore them. Accept the restore to bring your messages and media over seamlessly.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Step 4: Set up your Business Profile (name, category, description)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Add key details: your business name (hard to change later), choose the right category, and write a short description. This lets customers immediately grasp who you are and what you offer.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Step 5: Customize settings &amp;ndash; greetings, away messages, quick replies&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Go into the Tools or Business Tools section and create automated messages:&lt;/p&gt;\n&lt;ul&gt;\n&lt;li&gt;&lt;strong&gt;Greeting messages&lt;/strong&gt;: Automatically welcome new chats.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Away messages&lt;/strong&gt;: Let customers know when you&#x27;re offline or outside business hours.&lt;/li&gt;\n&lt;li&gt;&lt;strong&gt;Quick replies&lt;/strong&gt;: Save pre-written answers (up to 50) for FAQs like order status or business hours.&lt;/li&gt;\n&lt;/ul&gt;\n&lt;h3&gt;&lt;strong&gt;Step 6: Add product catalog (if relevant)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Use the Catalog feature to list your offerings within the app. Add images, descriptions, prices, and any relevant links. Customers can browse and ask about items directly, the needing to switch platforms.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Tips for Setting Up a Professional WhatsApp Business Profile&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;A polished profile makes your business look trustworthy and helps customers engage with you more easily.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Use a business name you won&amp;rsquo;t change later&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Once set, your business name becomes anchored to your account. Pick a name that matches your brand. Changing it later may require reinstalling the app, which could interrupt your chats.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Add logo, working hours, location (if applicable)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Include a recognizable logo, clearly-defined working hours, and your address (for local businesses). This builds credibility and helps manage customer expectations around response times.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Write a clear and concise business description&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Summarize what you do in one or two lines - e.g., \&quot;We craft custom leather wallets handcrafted in HCMC.\&quot; Keep it direct and focused so customers understand your core offering immediately.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Include website and email for added credibility&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Adding your website and email makes your business easier to trust and contact through multiple channels. It also reinforces your professionalism.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Use Cases for WhatsApp Business&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;WhatsApp Business works for many industries and helps each one talk to customers more easily.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Local service providers (salons, tutors, clinics)&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Local service providers can also see strong results with WhatsApp chatbots. For example, Gangwhoo Hospital used Botcake to engage customers and drive sales through WhatsApp, achieving a &lt;strong&gt;10% increase in purchases&lt;/strong&gt; and a &lt;strong&gt;1.9x higher conversion rate&lt;/strong&gt; from messages to purchases. This shows how salons, tutors, and clinics can boost bookings and customer loyalty by automating conversations.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Freelancers and consultants&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Freelancers and solo consultants benefit from quick replies, catalogs, and labels. Embed a portfolio or service list directly in WhatsApp and respond to inquiries promptly, even when away. This lets you reply quickly and look professional without switching apps or handling emails, which builds trust and saves time.&lt;/p&gt;\n&lt;h3&gt;&lt;span style=\&quot;color: #864df8;\&quot;&gt;&lt;a style=\&quot;color: #864df8;\&quot; href=\&quot;https://botcake.io/use-cases/commerce\&quot;&gt;&lt;strong&gt;Ecommerce sellers and D2C brands&lt;/strong&gt;&lt;/a&gt;&lt;/span&gt;&lt;/h3&gt;\n&lt;p&gt;Online and D2C brands can use WhatsApp to show products, confirm orders, and send promotions to grow sales. Customers can browse, ask questions, and even buy products, all within WhatsApp.&lt;/p&gt;\n&lt;h3&gt;&lt;strong&gt;Real estate agents and travel consultants&lt;/strong&gt;&lt;/h3&gt;\n&lt;p&gt;Professionals in real estate and travel can send property or tour listings, schedule viewings, and even conduct virtual tours through WhatsApp. It&amp;rsquo;s ideal for instant lead capture, real-time Q&amp;amp;A, and sharing documents or media like photos, videos, or brochures. This personal, fast communication helps agents close deals quickly and nurture trust.&lt;/p&gt;\n&lt;h2&gt;&lt;strong&gt;Conclusion&lt;/strong&gt;&lt;/h2&gt;\n&lt;p&gt;Upgrading to WhatsApp Business is a smart step for any entrepreneur ready to grow. Its features help you communicate with impact, manage inquiries seamlessly, and keep your brand visible right where customers are most active on WhatsApp. By setting up a polished profile and making the most of automation, you&amp;rsquo;re not just messaging - you&amp;rsquo;re building trust and credibility. Start using WhatsApp Business with &lt;span style=\&quot;color: #864df8;\&quot;&gt;&lt;strong&gt;&lt;a style=\&quot;color: #864df8;\&quot; href=\&quot;http://botcake.io\&quot;&gt;Botcake.io&lt;/a&gt;&lt;/strong&gt; &lt;/span&gt;today to streamline conversations, boost sales, and create stronger connections that fuel long-term success.&lt;/p&gt;&quot;,&quot;display_domains&quot;:[],&quot;display_id&quot;:&quot;how-to-change-whatsapp-to-a-business-account-a-step-by-step-guide&quot;,&quot;id&quot;:62,&quot;image&quot;:&quot;https://content.pancake.vn/2-25/2025/9/6/1909964094f8b0a4d126d71d4d245e274
136f3b4df.jpg&quot;,&quot;inserted_at&quot;:&quot;2025-09-03T14:55:14&quot;,&quot;is_banner&quot;:true,&quot;is_pinned&quot;:true,&quot;summary&quot;:&quot;Want to know how to change WhatsApp to Business account? Get step-by-step guidance and expert tips below. Explore more with Botcake to scale success.&quot;,&quot;title&quot;:&quot;How to Change WhatsApp to a Business Account: A Step-by-Step Guide&quot;,&quot;updated_at&quot;:&quot;2025-09-06T11:42:24&quot;}]}"><div class="index-page-blogs index-page-layout-header-fade"><header class="index-header"><div class="header-inner-wrapper"><div class="header-inner"><div class="header-logo"><a href="/"><img src="/static/images/landing-v2/new_pancake.webp" alt="Pancake logo and brand name"/></a></div><div class="header-navigation"><div class="products-dropdown-trigger-wrapper"><button type="button" aria-expanded="false" aria-controls="landing-header-menu" class="header-navigation-item products-dropdown-trigger"><span>Product</span><svg xmlns="http://www.w3.org/2000/svg" class="index-icon-chevron-down products-dropdown-trigger-icon" viewBox="0 0 20 20"><path class="main-path" d="M 5 7.5 L 10 12.5 L 15 7.5"></path></svg></button></div><a href="/pricing" class="header-navigation-item"><span>Pricing</span></a><a href="/contact" class="header-navigation-item"><span>Contact Us</span></a><a href="/blog" class="header-navigation-item"><span>Blog</span></a></div><div class="header-cta"><div class="select-locale"><button type="button" class="ant-dropdown-trigger select-locale-btn"><img width="24" height="24" src="/static/images/EN_flag.svg" class="current-locale-img" alt="English"/></button></div><button class="index-button index-button-primary header-login-button">Sign In</button></div><div class="header-actions-mobile"><button class="request-demo-button">Book a demo</button><div class="header-menu-trigger"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M228,128a12,12,0,0,1-12,12H40a12,12,0,0,1,0-24H216A12,12,0,0,1,228,128ZM40,76H216a12,12,0,0,0,0-24H40a12,12,0,0,0,0,24ZM216,180H40a12,12,0,0,0,0,24H216a12,12,0,0,0,0-24Z"></path></svg></div></div></div></div><div id="landing-header-menu" class="index-header-menu" data-open="false"><div class="pancake-dropdown-wrapper header-menu-dropdown-wrapper close hidden"><div class="pancake-dropdown header-menu-dropdown"><div class="header-menu"><div class="header-menu-inner"><div class="header-menu-section header-menu-section-products"><div class="header-menu-section-header">Product</div><div class="header-menu-section-body"><div class="menu-col"><a class="menu-item" target="_self" href="/features" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/pancake_logo_bold.svg" loading="lazy" alt="pancake product icon"/><div class="menu-item-header"><div class="menu-item-title">Pancake</div><div class="menu-item-tag">14-day trial</div></div><div class="menu-product-body">Manage and interact across all platforms</div></a><a class="menu-item" target="_blank" href="https://pos.pancake.vn/" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/new_pos_logo.svg" loading="lazy" alt="pos product icon"/><div class="menu-item-header"><div class="menu-item-title">POS</div><div class="menu-item-tag">Free</div></div><div class="menu-product-body">Manage orders and optimize Ads via signals.</div></a><a class="menu-item" target="_blank" href="https://webcake.io/" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/webcake_logo.png" loading="lazy" alt="webcake product icon"/><div class="menu-item-header"><div class="menu-item-title">Webcake</div><div class="menu-item-tag">Free</div></div><div class="menu-product-body">Create ready-to-sell StoreFronts and Landing Pages with simple drag-and-drop</div></a><a class="menu-item" target="_blank" href="https://botcake.io/" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/botcake_logo.svg" loading="lazy" alt="botcake product icon"/><div class="menu-item-header"><div class="menu-item-title">Botcake</div><div class="menu-item-tag">Free</div></div><div class="menu-product-body">Ready-to-use scenarios for instant replies</div></a></div><div class="menu-col"><a class="menu-item" target="_blank" href="https://crm.pancake.vn/" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/crm_logo.svg" loading="lazy" alt="crm product icon"/><div class="menu-item-header"><div class="menu-item-title">Pancake CRM</div></div><div class="menu-product-body">Manage customers and analyze data for strategic decisions</div></a><a class="menu-item" target="_blank" href="https://pancakework.vn/" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/panch
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13s Favorite Messaging App"><img src="https://content.pancake.vn/2-2511/s650x650/fwebp/2025/11/16/924b71fdc8d7ec7783daea494b23e9a9eb963773.png" alt="WhatsApp Flows: Revolutionizing Conversational Experiences on the World&#x27;s Favorite Messaging App" draggable="false"/></a><div class="authors">Rojo Rizelle</div><a href="/blog/whatsapp-flows-revolutionizing-conversational-experiences-on-the-worlds-favorite-messaging-app"><div class="title">WhatsApp Flows: Revolutionizing Conversational Experiences on the World&#x27;s Favorite Messaging App</div></a><div class="description">Unlock powerful conversational experiences with WhatsApp Flows. Learn how Botcake helps businesses automate complex tasks and drive conversions on WhatsApp.
14</div><div class="article-tags"><div class="article-tag" style="--bg:rgba(68,50,207,0.1);--fg:#4432CF">WhatsApp for Business</div></div></div><div class="right-pinned-articles"><div class="right-pinned-article"><a href="/blog/how-to-change-whatsapp-to-a-business-account-a-step-by-step-guide"><img src="https://content.pancake.vn/2-25/s400x400/fwebp/2025/9/6/1909964094f8b0a4d126d71d4d245e2746f3b4df.jpg" alt="How to Change WhatsApp to a Business Account: A Step-by-Step Guide" draggable="false"/></a><div class="right-pinned-article-content"><div class="authors">Aves Warren</div><a href="/blog/how-to-change-whatsapp-to-a-business-account-a-step-by-step-guide"><div class="title">How to Change WhatsApp to a Business Account: A Step-by-Step Guide</div></a><div class="article-tags"><div class="article-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><div class="article-tag" style="--bg:rgba(68,50,207,0.1);--fg:#4432CF">WhatsApp for Business</div></div></div></div></div></div><div class="index-articles-section-body"><div class="index-articles-section-body-filters-bar"><div class="search-and-filter"><div class="search-bar"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256" class="search-icon"><path d="M229.66,218.34l-50.07-50.06a88.11,88.11,0,1,0-11.31,11.31l50.06,50.07a8,8,0,0,0,11.32-11.32ZM40,112a72,72,0,1,1,72,72A72.08,72.08,0,0,1,40,112Z"></path></svg><input type="text" placeholder="Search" class="search-input" value=""/></div><div class="filter-dropdown-wrapper"><div class="filter-dropdown-trigger"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256" class="trigger-icon"><path d="M200,136a8,8,0,0,1-8,8H64a8,8,0,0,1,0-16H192A8,8,0,0,1,200,136Zm32-56H24a8,8,0,0,0,0,16H232a8,8,0,0,0,0-16Zm-80,96H104a8,8,0,0,0,0,16h48a8,8,0,0,0,0-16Z"></path></svg><div class="trigger-text">Filter</div><div class="trigger-count hidden">0</div><div class="clear-trigger-count hidden"><img class="clear-trigger-count-icon" alt="clear" src="/static/images/landing-v2/success-stories/filter-clear.svg" draggable="false"/></div></div><div class="pancake-dropdown-wrapper hidden"><div class="pancake-dropdown filter-dropdown"><div class="pancake-scroll-area-container filter-dropdown-scroll"><div class="pancake-scroll-area"><div class="filter-dropdown-list" scrollArea="[object Object]"><div class="filter-dropdown-item" data-active="false"><div class="filter-dropdown-item-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256" class="filter-dropdown-item-icon"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></div><div class="filter-dropdown-item" data-active="false"><div class="filter-dropdown-item-tag" style="--bg:rgba(193,21,116,0.1);--fg:#C11574">Partners &amp; Events</div><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256" class="filter-dropdown-item-icon"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></div><div class="filter-dropdown-item" data-active="false"><div class="filter-dropdown-item-tag" style="--bg:rgba(47,84,235,0.1
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15</div><div class="article-tags"><div class="article-tag" style="--bg:rgba(68,50,207,0.1);--fg:#4432CF">WhatsApp for Business</div></div></div><div class="index-articles-section-body-article"><a class="article-image-wrapper" href="/blog/how-to-change-whatsapp-to-a-business-account-a-step-by-step-guide" aria-label="How to Change WhatsApp to a Business Account: A Step-by-Step Guide"><img src="https://content.pancake.vn/2-25/s500x500/fwebp/2025/9/6/1909964094f8b0a4d126d71d4d245e2746f3b4df.jpg" class="article-image" alt="How to Change WhatsApp to a Business Account: A Step-by-Step Guide" draggable="false" loading="lazy"/></a><div class="article-author-and-date">Aves Warren<!-- --> • <!-- -->03/09/2025</div><a class="article-title" href="/blog/how-to-change-whatsapp-to-a-business-account-a-step-by-step-guide">How to Change WhatsApp to a Business Account: A Step-by-Step Guide</
15a><div class="article-description">Want to know how to change WhatsApp to Business account? Get step-by-step guidance and expert tips below. Explore more with Botcake to scale success.</div><div class="article-tags"><div class="article-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><div class="article-tag" style="--bg:rgba(68,50,207,0.1);--fg:#4432CF">WhatsApp for Business</div></div></div><div class="index-articles-section-body-article"><a class="article-image-wrapper" href="/blog/meta-launches-product-discovery-feature-on-messenger-and-livestream-tool-to-boost-customer-engagement" aria-label="Meta Launches Product Discovery Feature on Messenger and Livestream Tool to Boost Customer Engagement"><img src="https://content.pancake.vn/2-24/s500x500/fwebp/2024/12/26/676dfbd1b61c49bf70632378fdd94cfce523292a.jpg" class="article-image" alt="Meta Launches Product Discovery Feature on Messenger and Livestream Tool to Boost Customer Engagement" draggable="false" loading="lazy"/></a><div class="article-author-and-date">pancake<!-- --> • <!-- -->30/06/2025</div><a class="article-title" href="/blog/meta-launches-product-discovery-feature-on-messenger-and-livestream-tool-to-boost-customer-engagement">Meta Launches Product Discovery Feature on Messenger and Livestream Tool to Boost Customer Engagement</a><div class="article-description">Meta introduces new tools to enhance customer interaction for businesses in Vietnam, where 79% of adults message businesses weekly and 71% prefer messaging for communication. The Product Shopping feature on Messenger allows seamless product browsing and purchasing within a chat interface, integrated with Pancake, boosting sales and ad efficiency. For example, Gladimax Sport reduced order costs by 23%. Additionally, the Livestream tool enables businesses to showcase products during Facebook Live, letting customers browse, inquire, and order via Messenger, with H-Life reporting a 19% higher return on ad spend and 10% lower costs per order. These features streamline sales and enhance online shopping experiences, positioning livestreaming as a key future sales channel.</div><div class="article-tags"><div class="article-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><div class="article-tag" style="--bg:rgba(9,109,217,0.1);--fg:#096DD9">Meta for Business</div></div></div><div class="index-articles-section-body-article"><a class="article-image-wrapper" href="/blog/meta-ra-mat-tinh-nang-kham-pha-san-pham-tren-messenger-va-cong-cu-livestream-giup-tuong-tac-tot-hon-voi-khach-hang" aria-label="Meta ra mắt tính năng khám phá sản phẩm trên Messenger và công cụ Livestream giúp tương tác tốt hơn với khách hàng"><img src="https://content.pancake.vn/2-24/s500x500/fwebp/2024/12/26/676dfbd1b61c49bf70632378fdd94cfce523292a.jpg" class="article-image" alt="Meta ra mắt tính năng khám phá sản phẩm trên Messenger và công cụ Livestream giúp tương tác tốt hơn với khách hàng" draggable="false" loading="lazy"/></a><div class="article-author-and-date">Anonymous<!-- --> • <!-- -->26/12/2024</div><a class="article-title" href="/blog/meta-ra-mat-tinh-nang-kham-pha-san-pham-tren-messenger-va-cong-cu-livestream-giup-tuong-tac-tot-hon-voi-khach-hang">Meta ra mắt tính năng khám phá sản phẩm trên Messenger và công cụ Livestream giúp tương tác tốt hơn với khách hàng</a><div class="article-description">Meta cập nhật 2 tính năng mới nhất: Mua sắm trực tiếp trên Messenger và Công cụ mua sắm lên Livestream hỗ trợ nhà bán hàng tối ưu vận hành và cung cấp một trải nghiệm mua sắm liền mạch với sự hỗ trợ từ Pancake </div><div class="article-tags"><div class="article-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><div class="article-tag" style="--bg:rgba(9,109,217,0.1);--fg:#096DD9">Meta for Business</div></div></div><div class="index-articles-section-body-article"><a class="article-image-wrapper" href="/blog/giao-hang-nhanh-ra-mat-dich-vu-x2-nhanh-chuyen-phat-nhanh-sieu-toc-giao-nhanh-ngay-trong-ngay" aria-label="Giao Hàng Nhanh ra mắt dịch vụ X2 Nhanh - Chuyển phát nhanh siêu tốc, Giao nhanh ngay trong ngày."><img src="https://content.pancake.vn/2-24/s500x500/fwebp/2024/9/27/d3425e473673fd906d2b0e4c8f054c2446d94c83.jpg" class="article-image" alt="Giao Hàng Nhanh ra mắt dịch vụ X2 Nhanh - Chuyển phát nhanh siêu tốc, Giao nhanh ngay trong ngày." draggable="false" loading="lazy"/></a><div class="article-author-and-date">Anonymous<!-- --> • <!-- -->27/09/2024</div><a class="article-title" href="/blog/giao-hang-nhanh-ra-mat-dich-vu-x2-nhanh-chuyen-phat-nhanh-sieu-toc-giao-nhanh-ngay-trong-ngay">Giao Hàng Nhanh ra mắt dịch vụ X2 Nhanh - Chuyển phát nhanh siêu tốc, Giao nhanh ngay trong ngày.</a><div class="article-description">
16</div><div class="article-tags"><div class="article-tag" style="--bg:rgba(193,21,116,0.1);--fg:#C11574">Partners &amp; Events</div></div></div><div class="index-articles-section-body-article"><a class="article-image-wrapper" href="/blog/toi-uu-su-kien-mua-hang-cho-quang-cao-instagram-voi-pancake" aria-label="Tối ưu Sự kiện mua hàng cho quảng cáo Instagram với Pancake"><img src="https://content.pancake.vn/2-24/s500x500/fwebp/2024/1/9/642a383347d060d718c71707714e42173a7dbd06.png" class="article-image" alt="Tối ưu Sự kiện mua hàng cho quảng cáo Instagram với Pancake" draggable="false" loading="lazy"/></a><div class="article-author-and-date">Khanh Ly Pham<!-- --> • <!-- -->09/01/2024</div><a class="article-title" href="/blog/toi-uu-su-kien-mua-hang-cho-quang-cao-instagram-voi-pancake">Tối ưu Sự kiện mua hàng cho quảng cáo Instagram với Pancake</a><div class="article-description">Trước đây, với Messenger Event API, nhà bán hàng có thể đồng bộ dữ liệu đơn hàng từ Pancake POS tới Trình quản lý quảng cáo dành cho trang Facebook. Bước sang 2024, Pancake mở rộng kết nối API Chuyển đổi (Conversions API) giúp nhà bán hàng áp dụng tính năng này với cả trang Instagram và tối ưu chiến dịch quảng cáo tin nhắn trên Instagram. </div><div class="article-tags"><div class="article-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><div class="article-tag" style="--bg:rgba(9,109,217,0.1);--fg:#096DD9">Meta for Business</div></div></div></div><div class="index-articles-section-body-divider"></div>
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