1<!DOCTYPE html><html lang="en"><head><meta name="description" content="Unify chat, sales, and customer data with one powerful business messaging platform. Streamline lead management, automate conversations, and grow your business with ease."/><meta property="og:title" content="Pancake: The All-in-One Business Messaging Platform"/><meta property="og:description" content="Unify chat, sales, and customer data with one powerful business messaging platform. Streamline lead management, automate conversations, and grow your business with ease."/><title>Pancake | The All-in-One Business Messaging Platform</title><link rel="canonical" href="https://pancake.vn/blog"/><link rel="alternate" hrefLang="en" href="https://pancake.biz/blog"/><link rel="alternate" hrefLang="tl" href="https://pancake.ph/blog"/><link rel="alternate" hrefLang="id" href="https://pancake.id/blog"/><link rel="alternate" hrefLang="en-in" href="https://pancake.in/blog"/><link rel="alternate" hrefLang="x-default" href="https://pancake.biz/blog"/><meta charSet="utf-8"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><meta name="viewport" content="initial-scale=1.0, width=device-width"/><meta name="facebook-domain-verification" content="9s6lo4ou4mdufe29cvlyien7t6jdit"/><meta name="keywords" content="Pancake, Pancake v2, Phần má»m quản lý FanPage"/><meta property="og:url" content="https://pages.fm/"/><meta property="og:type" content="website"/><meta property="og:image" content="https://content.pancake.vn/1/fwebp/0b/58/89/b4/4533d8f5243a049438b3b530cf0647d5dee8f6cd185c68f0d960a2b6.png"/><meta property="og:locale" content="vi_VN"/><meta property="og:locale:alternate" content="en_US"/><meta property="fb:app_id" content="1733556690196497"/><link href="/static/images/new_fa_icon.svg" rel="shortcut icon"/><link rel="preconnect" href="https://fonts.gstatic.com"/><link rel="preconnect" href="https://www.google-analytics.com"/><link rel="preconnect" href="https://analytics.google.com"/><link rel="preconnect" href="https://www.googletagmanager.com"/><link rel="preconnect" href="https://connect.facebook.net"/><link rel="preconnect" href="https://www.facebook.com"/>
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12aSa7hTC5O6cUXC6XIlqP0Qy6RTsq1n01HUmIkjeluWDyJhnsAcW2tulg3t6642EK8ZEEZfvum4iFPNdCDbhRWjiyJmHXPtC5hxy/8w8CgiJbdo8ycAoZg4mkSPQNHEcvTfaSBCxpietNZSR9GmCIFbBOyyVSaGKmmMUcQjoMXSoxO1qX3flttc/oruqYjIB7itYZjFaszazMQzbDL4vfkB3KwTRmNoAObiX25Ue8uzAmP74zYEe0eU42KMAHEzjMJmJkARf8wWaJ2SNNoHU6TBrNyLTk0q2xr3u3MwZ6OVs+mMbk6KDbhdBB3W/3VgSWKbB0Cuni1vnOZ23mO27gQ6jbhh3pHsSWvX8BZQS2SlXoN2cZeV99vU2a29Yxk95j+65L9A/FTponndpqlmaKjpPNcbp3b4n8pbhQ8QNZDPq91DPQdBcD+caI+KyKNJFUwN7WNdzegPUGSQa1MWeT0pzHC5TPWL8SL42SZNbWeCDNeBfGBapn0eQOvVAhihJNt5fukS2gipPv/vqiWQna5jqlGmHLRgqnCh9+6wtM12t7LTvNkzwvKy+dEmHtZoqCLow6G3mGWCQRgEOtM69SeT8o3YMOeiA2JBkUoqa9vq2rRlOTisIO7dkjXtE9R3KOEhRnkhmM8KANG2V1P+Pc67Ef6GwIHQWABPWHhAmEqwByE/RU4Ak+oJKDT/1j3E+tOtDBl+uCw6SwC1Y+QEFwUMT18uWbYm9N00ZZfFQ8+U4Ka5bAOtUylX8jcD6ZBDRPBvdJE6b4XG7fVSFzXTiU958I40ZlSOS4SzVpuzs/SeKY2soe4FnudGWT7PSuT0TLI6kh4a45JAQC4JqbpYbyA9IJGneYIOcbePE3hq8L+5+09Q9VEzO5ILBZq7OL8c6JtxwiOv74bb9k+eQbrnL4nPU8D+HchQOMm/cSbNe7o+pPq9mgGsjsl/KBdodPfQEERBC0OSLVIYJILLffdirPfbYLcpKs4jDekXUJ3Vhpz2tcjRSHV+V4QQDfm89x/vZz10hKB+X7gwv/VdR6j0TIEhZ6bueiS/Sic+N20MU+LIrsMnMBC13iHthSHrPx3g3wNV2iwSzj6BU/rj5S/xmkPzCkEH0c++monTZEhulHNOZo+vsMMJ+m1T9m2ugJlKqGZ8UKa9hUk93VR9XNxQC9rp55G1BgT91nafXTmQTpGCLCNznt/VV/bW22NB1W1clJ6UHhAW2Kj4rPymnNecO9CTefNTtJ9Yj1fcHUx7RJQ+ka2N8HAmfSRAUR0b5ukZ+oW0jPqsI5RhEYmlhDfKf5h8sUKm3+P+fGqkww6yH5oXRIwVFjxazV/w++1pD78mKa4hT+rCXk91Y0Nd9iTH+m209HPszItzBSyBjr3d4d/WZsTU+OrLeD+NQ4mhxrrN3ybpUYsjwV8fKpTCdDpzvoCShL840r3+4i9BRLAIg2KyBI3P7rOkeD5GT8ihmcqMChI4RpXL6c2XBYNrw+jgv5FaNBTy27uHLQzwNMMLq8P7xaD8qaoybr4LS0huwnvSym2R3XEwbGe8le0u+7g51RNxzHYmwuNDLAJfv44oP0nc9O7HnvVwTG4/xatNuX2w6mXAcFH0yWBtQnRwfxiN+NPFgCOh1r+5uefKD3Unr2efvv8aMM/yN749aNCIwgwj9gYuC/3qg4jxYj2URrbpwXMxz61D75RmwAijbEcn8uCalki8KOhpbBbFrQ3ib7lVSal8pfTL2/mDb9m2kOpj5hmG7O9tYiI5h7bvl0J0tPy9li816o+UtElQzsCKmQBWk9X+QBPHnQfWCzxVaBl9lhOdJGi4QClBqm1tpkFwt6vXHM/TpbKZH0avxwHwUOLcT5MvEh6fkVGjXoch88FFblhzyROqWVbMasbW3luEuPNO6HwPBZXY2ksrPS2LTu7BmT8nEwZicq7GzNlDis3+EG467ysScXb6f76ta3bL0+5e7iCBxyx/sh6wZC1/neqk/F1nwhGtqfdWUOc+Y4s0upwRmCVztKrxuW7ENZiLfxcqoWDmQ9LvFaNP1o4cFDz50VeJ+EMmbBVjD1dHYg7yUN8KoaSjK1FXJWZ4anNlN2mi+mx2omJGnyzyVrwqc/8PhTbUCwwe4jZXHKsCiOwxdDpxHG6RRUkyRV0KqPmr7PIgN+d2LnjMZcu/plOvEZFI9gnTG8I5KZPgJdD4er1ZEPB4SmCNPMkrRzfwYzAI/KZkvTa9VlEUcY2q84bzFDuXiUZvCIEE4MXKfEXbc87F8P1YhzQG4CvxPTRgGc7oT0os754NupR2Q5+rYoHNLN6c2qzKFVGTbvKSpyvo5ibLcE2g9jm+vwSqHEneD1wF1mUJ/D2nBHQq0PI3j0MLZgAmtFrY7J+sCqi/H6DLPeX9n2Ydv7qO39Lg6Fpeufwtr+/nI/23+Bs9xV52d/cCZ/9L4/zfHX9a9GetfPrsZnMBrJ6tf3E9k89rcRmHCbeytULSVMV+PwHDyOy6trcHH7917l7LWMa0FqWji7wsmQ5B+3gLgKzI6E1CF18o6yo/9vNa+6t2Y+PO5FleDKPKeWMZM/Q0+2lKkYTJuH7ZdJ5A1QmT30qwb2fqkh3Vpn5bJKvNJuuaRhUnHJo1dnsu4BMiPH3iLGYJjvjE/fGam9mWpNZlaWJjNTnZ2VqVl6NVkHNFQalx8xh0ZV02J2pTZmF44fVL80uaQ3vpFzjsaWsrnlskJH1R2AwfIIeXxvBVPIdORVPsq+QRHpTWKxziBN59s/4+4imUojdW1qKrDOLwPbdlNUumw221qQ62G0D+YYM/NN7Gw+dXYsdF/sGG6MaQx/7PJCnB1HiFs31veqrc332hNYqXc57zU1uh7rCldCaqCux41Nznt610pPwPeaduiVJ7gSZr9aOylxGQmtnCtKjO/X0gKJ80Qo5RJSYs2kHlt31MemsP+uHFccP6U5tXkZYEi+jF1o7RgTdGwkRro9a8LY/Lix0RAxHyfBQXTRGhzeYN44xAGIFe6U1eMeQCc0cPfU13dMaCgp4QVboMCz54vlULUfunV3Ww77q/9V1I1a0gNUKzoGw+J3Thjf/PStzaX1MyRWszxXkZ5LccgllSGuVF0rEAaUHE516Zv3gLfwOmoDtJHb2/5XYa40S5eeq2FIHDY9y1QgNuqFVP0JCsfMqAw9bZQoZQGmyCcXikotAEkalGpkdS1CPWnVpoCwFFsa5zP4Njt/6wE+zgTw96F1YoY324GM1mRwDSXVNqfVZxCr87925OVOnVeoxL8FFAKnpU7FHacHZRPGaUykl9CwSN2oz0xxzO4XLP2n7Hs6wBfI6hXyFo1WHW5VKNdscxWDho9uFoO7DNS/wAz4qZuAiZHWS/b4Lb7EN3FNQmlQzqG6By4BVRKHQCj0VjMkEj/Dm0Ic7ygELk2huDny8jaahdqv17ocarV7oXnUqm5ohk4tEg1xeToNvRFpeKQGNiC6QlLUqEVhhVrdHJYrlS0F6karkD1V2TLvtzL2K6pJR2dqvWVWvdet1XiLQbz4LfzMP27xJkC8xhnHX3VScXIvJBETnaEJKKZb1924N3F7SNfN5oyT/1ZlLGO4lMWTtS0CXrG/2Blotl7W8Kw8xM53i6t+2O9G/V7U9e89a9OTk2qPf9s4edoOv3NXuL1wlpUs+YkOsJ0Bpdsk7dvRiWcqOPysa2+373Pn0quKfcW9tP2E4iPVuiW99kDlCp93U2jr0LHzMV3R4q7oP+F3yusOHevJkBdatdAuOi5TmTTijRkpAh+TDY+LttMm+YGJfrx95JfgtJLyAlHd0+i7l7OtgmB3U+O7GL3UZTDS1uqoudsIewLoBesYUpAPDkSR8qHbg8X7Wpor9+8INTa4OVlvKFPqc8VFc7zgEk+JfvFsZ4kDzLqxMmLmbJ4RZR95OmW7u2hdc1v94SOVrRdO6f1L3ZalJYtXLu7rrYE554H8WBJIShGDfaTgTasPFKchQaTeiadDtwdK9jRNCB3c6Q+WzVHw1Jq4er7RNctjWuItARfPdZYbJ+lVbSYAZQiKshuLBzeU1pHsI07bYZvznbPycKXzn76cIyxO7xAck3zuAR/6lw36UYnzcnviXT7qOAi/LYAtdpcUKuxhgbMS/eCs25MA
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HTPDStxZbMU2+E7AkhzmZj7Gi4AHHay5IMTkDlf/GnDMSZ8T/XN3iL31ZkkRrgBzH+UvnhxKO8ldO+FAMxj4V5yaNPg5asLfk/6KS93Ki6RHsh58il+QpH6oF+RkFP0MtMWmqb4w7Q5se4OtwTejq5pFhCDAP50/0k9peyLuBmzZ3lkafLugcu7eHyE+plbkAzyibDdSJ0PY/kCFCC6sUFxC9gNbjQWwUTPALpvgJhqcLOnMEU39hAQRSikGhI/AQJBdMJMVLkFOAXCrRBIVJGJvn1p/akXP+Ymy2DYVp1DWI4AQPfmm+v3kYgeG/Sbth7NYce3eilz0z9iBGtuO8fnBz3+i5uVoVXzJxs4Wm5Lc2KrTmqaZl9Y1JHlxHEdSGHtBin2hKz8vVMWKGm7E6zAEoxvej95JUgWywBCAtLXB0FgoVussNc0ctEBTC5XY064bwQNQnBMCZXgeE4v0xBgpXCJhty6UQdqX4azhg4UAIiDB
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12play:flex}.index-header-menu .header-menu-section-products .header-menu-section-body .menu-col{flex:1 1 0;min-width:0;display:flex;flex-direction:column}.index-header-menu .header-menu-section-products .header-menu-section-body .menu-item{max-width:300px;padding-block:12px;display:grid;align-items:center;column-gap:12px;grid-template-columns:max-content 1fr}.index-header-menu .header-menu-section-products .header-menu-section-body .menu-product-icon{grid-row:1;grid-column:1;width:32px;height:32px;padding:6px;object-fit:contain}.index-header-menu .header-menu-section-products .header-menu-section-body .menu-item-header{grid-row:1;grid-column:2}.index-header-menu .header-menu-section-products .header-menu-section-body .menu-product-body{grid-row:2;grid-column:2;color:#475467;font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:14px;font-style:normal;font-weight:300;line-height:20px}.index-header-menu .header-menu-section-industries{min-width:0;max-width:200px}.index-header-menu .header-menu-section-industries .menu-item{padding-block:8px;display:flex;align-items:center;gap:16px}.index-header-menu .header-menu-section-industries .menu-industry-icon{margin-block:4px;width:24px;height:24px;flex-shrink:0;color:#07c5ad}.index-header-menu .header-menu-section-success-stories{min-width:0}.index-header-menu .header-menu-section-success-stories .menu-item{padding-block:12px;display:flex}.index-header-menu .header-menu-section-platforms{min-width:190px}.index-header-menu .header-menu-section-platforms .menu-item{padding-block:12px;display:flex;align-items:center;gap:8px}.index-header-menu .header-menu-section-platforms .menu-item .menu-platform-icon{width:24px;height:24px}.index-header-menu .header-menu-section-platforms .menu-item .menu-platform-coming-soon{display:none}.index-header-menu .header-menu-section-platforms .menu-item[data-disabled=true]:hover .menu-platform-icon{opacity:.4}.index-header-menu .header-menu-section-platforms .menu-item[data-disabled=true]:hover .menu-platform-title{display:none}.index-header-menu .header-menu-section-platforms .menu-item[data-disabled=true]:hover .menu-platform-coming-soon{display:unset;color:var(--Light-Neutral-Gray-4---Border--Disable, #98A2B3)}@media (min-width: 900px){.index-header-menu{position:absolute;width:100%}.index-header-menu .index-header-hamburger-menu{display:none}}@media (max-width: 900px){.index-header-menu[data-open=true]{min-height:calc(100vh - 72px)}.index-header-menu .header-menu{display:none}}.pancake-dropdown-wrapper{position:relative}.pancake-dropdown{position:absolute;z-index:1;top:calc((var(--target-top) - var(--anchor-top)) * 1px);left:calc((var(--target-left) - var(--anchor-left)) * 1px)}.index-header-hamburger-menu{padding-block-start:16px;display:flex;flex-direction:column;background-color:#fff;height:calc(100vh - 65px);overflow:auto}.index-header-hamburger-menu .hamburger-menu-list{display:flex;flex-direction:column;gap:8px}.index-header-hamburger-menu .hamburger-menu-item{display:flex;padding:12px 16px;align-items:center;gap:16px;color:var(--Gray-900, var(--Colors-neutral-gray-900, #101828))}.index-header-hamburger-menu .hamburger-menu-item:hover{color:var(--Light-Primary-Pancake-6-Primary, #1677ff);cursor:pointer}.index-header-hamburger-menu .hamburger-menu-item-text{flex-grow:1;font-family:Inter;font-size:16px;font-style:normal;font-weight:400;line-height:22px}.index-header-hamburger-menu .hamburger-menu-item-collapse-icon .main-path{stroke-width:2}.index-header-hamburger-menu .hamburger-menu-item-collapse-wrapper{display:flex;flex-direction:column}.index-header-hamburger-menu .hamburger-menu-item-collapse-wrapper[data-open=true] .hamburger-menu-item-collapse{display:initial}.index-header-hamburger-menu .hamburger-menu-item-collapse-wrapper[data-open=true] .hamburger-menu-item-collapse-icon{transform:rotate(180deg)}.index-header-hamburger-menu .hamburger-menu-item-collapse-padding{padding-block-start:8px}.index-header-hamburger-menu .hamburger-menu-item-collapse-border{border-top:.5px solid var(--Colors-neutral-gray-250, #dde1e7);border-bottom:.5px solid var(--Colors-neutral-gray-250, #dde1e7)}
12.index-header-hamburger-menu .hamburger-menu-item-collapse{display:none}.index-header-hamburger-menu .menu-collapse-list{display:flex;padding:8px 16px;flex-direction:column;gap:8px}.index-header-hamburger-menu .menu-collapse-item{padding:12px 16px;border-radius:12px}.index-header-hamburger-menu .menu-collapse-item:hover{background:var(--Colors-neutral-gray-100, #f2f4f7);cursor:pointer}.index-header-hamburger-menu .menu-collapse-item:hover .menu-collapse-item-title{color:var(--Light-Primary-Pancake-6-Primary, #1677ff)}.index-header-hamburger-menu .menu-collapse-item-header{display:flex;align-items:center;gap:8px}.index-header-hamburger-menu .menu-collapse-item-title{color:var(--Light-Neutral-Gray-8---Primary-Text-1, var(--Colors-neutral-gray-800_-Pr, #1d2939));font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:16px;font-style:normal;font-weight:400;line-height:24px}.index-header-hamburger-menu .menu-collapse-item-tag{padding:0 6px;border-radius:6px 0;border:1px solid #4096ff;font-family:Inter;font-size:11px;font-style:normal;font-weight:400;line-height:18px;background:linear-gradient(292deg,#4096ff 14.59%,#1677ff 85.41%);background-clip:text;-webkit-background-clip:text;-webkit-text-fill-color:transparent}.index-header-hamburger-menu .menu-collapse-products .menu-collapse-item{display:grid;align-items:center;column-gap:12px;grid-template-columns:auto 1fr}.index-header-hamburger-menu .menu-collapse-products .menu-collapse-product-icon{grid-row:1;grid-column:1;width:32px;height:32px;flex-shrink:0;padding:6px;object-fit:contain}.index-header-hamburger-menu .menu-collapse-products .menu-collapse-item-header{grid-row:1;grid-column:2}.index-header-hamburger-menu .menu-collapse-products .menu-collapse-product-body{grid-row:2;grid-column:2;color:var(--Light-Neutral-Gray-5---Disable-Text, var(--Colors-neutral-gray-500, #667085));font-family:Inter,Helvetica,Arial,sans-serif;font-size:14px;font-style:normal;font-weight:300;line-height:20px}.index-header-hamburger-menu .menu-collapse-industries .menu-collapse-item{padding:8px 16px;display:flex;align-items:center;gap:16px}.index-header-hamburger-menu .menu-collapse-industries .menu-collapse-industry-icon{margin-block:4px;width:24px;height:24px;flex-shrink:0;color:#07c5ad}.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item{display:flex;align-items:center;gap:12px}.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item .menu-collapse-platform-coming-soon{display:none;color:var(--Light-Neutral-Gray-4---Border--Disable, #98A2B3)}.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item[data-disabled=true]:active .menu-collapse-platform-title,.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item[data-disabled=true]:hover .menu-collapse-platform-title{display:none}.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item[data-disabled=true]:active .menu-collapse-platform-coming-soon,.index-header-hamburger-menu .menu-collapse-platforms .menu-collapse-item[data-disabled=true]:hover .menu-collapse-platform-coming-soon{display:unset}.index-header-hamburger-menu .hamburger-menu-item-info .language-info{display:flex;align-items:center;gap:12px}.index-header-hamburger-menu .hamburger-menu-item-info .language-info .language-info-flag{width:var(--Space-Sp-20, 20px);height:var(--Space-Sp-20, 20px);flex-shrink:0}.index-header-hamburger-menu .hamburger-menu-item-info .language-info .language-info-text{text-transform:uppercase;color:var(--Light-Neutral-Gray-4---Border--Disable, var(--Colors-neutral-gray-400, #98a2b3));font-family:Inter;font-size:16px;font-style:normal;font-weight:400;line-height:22px}.index-header-hamburger-menu .menu-collapse-languages .menu-collapse-item{display:flex;align-items:center;gap:16px}.index-header-hamburger-menu .menu-collapse-languages .menu-collapse-item[data-active=true] .menu-collapse-item-title{color:var(--Light-Primary-Pancake-6-Primary, #1677ff)}.index-header-hamburger-menu .menu-collapse-languages .menu-collapse-language-icon{width:24px;height:24px;flex-shrink:0;border-radius:var(--Space-Sp-56, 56px);box-shadow:0 3px 8px #00000026}
12.index-header-hamburger-menu .hamburger-menu-footer-login{display:flex;padding:24px 16px;flex-direction:column;gap:16px;border-top:1px solid var(--Gray-200, #e4e7ec)}.index-header-hamburger-menu .hamburger-menu-footer-login-button{display:flex;padding:var(--Space-Sp-10, 10px) 16px;justify-content:center;align-items:center;gap:8px;border-radius:9999px;border:1px solid var(--Colors-neutral-gray-300, #d0d5dd);background:var(--Colors-base-White, #fff)}.index-header-hamburger-menu .hamburger-menu-footer-login-button .icon{width:24px;height:24px;flex-shrink:0}.index-header-hamburger-menu .hamburger-menu-footer-login-button .text{color:var(--Light-Neutral-Gray-8---Primary-Text-1, var(--Colors-neutral-gray-800_-Pr, #1d2939));font-family:Inter;font-size:16px;font-style:normal;font-weight:400;line-height:22px}.index-header-hamburger-menu .hamburger-menu-footer-login-button.facebook{border:1px solid var(--PrimaryButton-Default, #105ce2);background:var(--PrimaryButton-Default, #105ce2);box-shadow:0 1px 2px #1018280d}.index-header-hamburger-menu .hamburger-menu-footer-login-button.facebook .text{color:var(--Neutral-1, var(--Colors-base-White, #fff))}.index-header-hamburger-menu .hamburger-menu-footer-login-or-divider{display:flex;justify-content:center;align-items:center;color:var(--Gray-500, #667085);text-align:center;text-transform:uppercase;font-family:Inter;font-size:14px;font-style:normal;font-weight:300;line-height:20px}.index-header-hamburger-menu .hamburger-menu-footer-login-others{display:flex;flex-direction:column;gap:12px}.pb-120{padding-bottom:120px!important}svg.index-icon-chevron-down{fill:none;flex-shrink:0;width:20px;height:20px}svg.index-icon-chevron-down path.main-path{stroke:currentColor;stroke-width:1;stroke-linecap:round;stroke-linejoin:round}.index-footer{display:flex;padding:64px 116px;flex-direction:column;align-items:center;gap:48px;align-self:stretch;background:var(--Light-Neutral-Gray-0-White, #fff)}.index-footer>*{width:100%;max-width:1208px}.index-footer .footer-content{display:flex;justify-content:space-between;gap:96px}.index-footer .footer-about{display:flex;flex-direction:column;align-items:flex-start;gap:32px}.index-footer .footer-pancake-logo{object-fit:contain}.index-footer .footer-about-logos{display:flex;height:32px;align-items:center;gap:16px;align-self:stretch}.index-footer .footer-about-logos .footer-pancake-logo{width:126px;height:32px}.index-footer .footer-about-logos .divider{width:1px;height:32px;background:#d0d5dd}.index-footer .footer-about-logos .footer-meta-icon{width:80px;height:16px}.index-footer .footer-about-company-and-partners{display:flex;flex-direction:column;gap:24px}.index-footer .footer-about-company-and-partners .footer-pancake-logo{width:126px;height:32px}.index-footer .footer-about-company-and-partners .footer-partners{display:flex;flex-direction:column;gap:12px}.index-footer .footer-about-company-and-partners .footer-partners-logos{display:flex;align-items:center;gap:20px}.index-footer .footer-about-company-and-partners .footer-partners-logos .footer-meta-logo{width:88px;height:35px;cursor:pointer}.index-footer .footer-about-company-and-partners .footer-partners-logos .footer-google-logo{width:91px;height:30px}.index-footer .footer-about-company-and-partners .footer-partners-logos .footer-tiktok-logo{width:114px;height:40px;cursor:pointer}.index-footer .footer-contact-info{display:flex;flex-direction:column;align-items:flex-start;gap:16px}.index-footer .footer-contact-info-item{display:flex;flex-direction:column;align-items:flex-start;gap:8px}.index-footer .footer-contact-info-tag{display:flex;justify-content:center;align-items:center;gap:8px;border-radius:8px}.index-footer .footer-contact-info-tag-icon{width:20px;height:20px}.index-footer .footer-contact-info-tag-name{font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:14px;font-style:normal;font-weight:300;line-height:20px;background-image:linear-gradient(292deg,#1677ff 14.59%,#2c8bff 85.41%);background-clip:text;-webkit-background-clip:text;-webkit-text-fill-color:transparent}.index-footer .footer-contact-info-content{display:flex;padding-left:28px;align-items:flex-start;gap:8px;white-space:pre-wrap;color:var(--Light-Neutral-Gray-7---Title, #344054);font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:16px;font-style:normal;font-weight:300;line-height:24px}.index-footer .footer-sitemap-and-download{flex:1 1 780px;display:flex;flex-direction:column;justify-content:space-between}.index-footer .footer-sitemap{display:flex;justify-content:space-between;align-items:flex-start;column-gap:24px}
12.index-footer .footer-sitemap-section{display:flex;flex-direction:column;align-items:flex-start;gap:16px}.index-footer .footer-sitemap-section-title{align-self:stretch;color:var(--Gray-400, #98a2b3);text-transform:uppercase;font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:14px;font-style:normal;font-weight:500;line-height:20px}.index-footer .footer-sitemap-section-item{color:var(--Gray-700, #344054);font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:16px;font-style:normal;font-weight:300;line-height:24px}.index-footer .footer-sitemap-section-item:hover{text-decoration:underline}.index-footer .footer-credits{display:flex;flex-direction:column;justify-content:center;align-items:stretch;gap:24px}.index-footer .footer-credits .divider{height:1px;align-self:stretch;background:var(--Gray-300, #d0d5dd)}.index-footer .index-copyright{height:22px;color:var(--Gray-400, #98a2b3);font-family:BT Beau Sans,Helvetica,Arial,sans-serif;font-size:14px;font-style:normal;font-weight:300;line-height:20px}.index-footer.dark{color:var(--Light-Neutral-Gray-1---Table-Header---Hover, #f2f4f7);background:var(--Light-Neutral-Gray-9---Primary-Text-2, #101828)}.index-footer.dark .footer-contact-info-tag-name{background-image:linear-gradient(292deg,#69b1ff 14.59%,#4096ff 85.41%)}.index-footer.dark .footer-contact-info-content{color:var(--Light-Neutral-Gray-0-White, #fff)}.index-footer.dark .footer-sitemap-section-item{color:var(--Light-Neutral-Gray-1---Table-Header---Hover, #f2f4f7)}.index-footer.dark .footer-credits .divider{background:var(--Light-Neutral-Gray-8---Primary-Text-1, #1d2939)}.index-footer.dark .index-copyright{color:var(--Light-Neutral-Gray-5---Disable-Text, #667085)}@media (max-width: 900px){.index-footer{gap:40px}.index-footer .footer-content{flex-direction:column;align-items:stretch;gap:40px}.index-footer .footer-sitemap{flex:1 1 auto;flex-wrap:wrap;row-gap:40px}.index-footer .footer-sitemap-section{flex:1 1 0;min-width:120px}}@media (max-width: 768px){.index-footer{padding-inline:16px}}@media (width > 768px){.footer-sitemap-and-download .index-mobile-download-badges{align-self:end}}.index-mobile-download-badges{display:flex;align-items:flex-start;gap:16px;flex-wrap:wrap}.index-mobile-download-badges>*{flex-shrink:0}.index-mobile-download-badges .index-mobile-download-badge{padding:8px 16px 8px 12px;display:flex;justify-content:center;align-items:center;gap:12px;border-radius:var(--Space-Sp-8, 8px)}.index-mobile-download-badges .index-mobile-download-badge[data-variant=dark]{color:var(--Colors-base-White, #fff);background-color:#34405466}.index-mobile-download-badges .index-mobile-download-badge[data-variant=dark]:hover{background-color:#344054a6}.index-mobile-download-badges .index-mobile-download-badge[data-variant=dark] .pre{color:var(--Gray-300, #b7bac7)}.index-mobile-download-badges .index-mobile-download-badge[data-variant=light]{border:.5px solid 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Trigger automated WhatsApp reminders for limited-time offers or course updates, driving faster client action without manual follow-up"},"feature2":{"title":"Automated Customer Service","description":"Effortlessly manage customer inquiries and support with intelligent automation, providing faster responses and improved satisfaction","subfeature1":"Utilize pre-set messages for customer responses","subfeature2":"Automate repetitive interactions to save time"},"feature3":{"title":"Effortless student communication for your education platform","description":"Enhance engagement with quick updates and reminders for students. Keep them informed and connected seamlessly through our platform"},"feature4":{"title":"Send mass broadcast to thousands of your clients by just one click","subfeature1Desc":"Deliver targeted promotions with a single click, ensuring your message reaches a wide audience efficiently","subfeature2Desc":"Reach thousands in seconds with instant broadcasting, driving stronger engagement and brand visibility"}}},"beautyClinic":"Beauty/Clinic","whatsappBeauty":{"hero":{"title":"<0>Secure more deals and enhance</0> the customer experience with our","description":"From customer communication, order management to inventory management, system automation"},"solution":{"title":"<0>WhatsApp x Beauty</0> - <1>Boost conversion and increase</1> customer satisfaction","feature1":{"title":"Automated response and interact with WhatsApp API Catalog","description":"Automate customer engagement on WhatsApp for quick communication.","subfeature1":"Boost satisfaction by answering inquiries","subfeature2":"Explore items, get reminders to stay current","subfeature3":"Automate FAQs to support teams"},"feature2":{"title":"Book an appointment via landing page","description":"Clients can easily book appointments through our landing page, which leads to WhatsApp for support notifications and reminders, ensuring personalized care and engagement"},"feature3":{"title":"Send mass broadcast to thousands of your clients by just one click","subfeature1":"Deliver targeted promotions with a single click, ensuring your message reaches a wide audience efficiently","subfeature2":"Reach thousands in seconds with instant broadcasting, driving stronger engagement and brand visibility"},"feature4":{"title":"Send reminder before the follow up day","description":"Automatically send a reminder before the follow-up day, ensuring your clients stay informed and never miss their next appointment. This boosts client retention and keeps communication seamless."}}}},"successStory":{"challenge":"Challenge","modanisa":{"hero":{"title":"Success story of Modanisa with WhatsApp","description":"Quick, convenient customer experiences in five languages are in fine style with WhatsApp Business Platform"},"result":{"title":"What Modanisa achieved?","description":"When Modanisa used chatbots through WhatsApp Business Platform, one oriented around customer service and the other focused on e-commerce, the company resolved most customer questions in one transaction, cut costs of operating its call centers, and increased sales orders in less than two years.","statistics":{"desc1":"Customer inquiries resolved without a need to go to live support","desc2":"Of customers using the chatbot placed their first-ever orders through WhatsApp","desc3":"Customers engaging in the WhatsApp sales channel went on to buy at least one item"}},"quote":{"content":"Now, we fully resolve about 70 percent of customer inquiries through WhatsApp, without needing to escalate further or open a ticket. In less than two years, weâve seen a 36 percent cost savings in operating the call center. With those resources freed up, weâve deepened our focus on the quality of customer experiences."},"challenge":{"title":"Challenge: Addressing customer questions in fast fashion and creating a new sales channel","description":"As Modanisa meets increasing customer demands for chic modest clothing, the company needed a fast, cost-effective way to answer customer questions in a single interaction. Emphasizing smoother customer experiences, the company also wanted to create an ecommerce chatbot that gave shopping quicker, 24/7 convenience."},"solution":{"item1":{"title":"Debuting versatile chatbots","content":"Though roughly 68 percent of Modanisa customers engaged with the company via phone, each call center agent could only help one customer at a time. Building a customer service chatbot on WhatsApp Business Platform was as sharp as pairing a crewneck dress with a brightly colored shawl."},"item2":{"title":"24/7 shopping with Commerce catalog","content":"Whether a customer clicks to WhatsApp on the Modanisa site or through an ad on Facebook, they automatically open a conversation on WhatsApp. The ecommerce catalog and chatbot give the ability to interact and sell more on WhatsApp"},"item3":{"title":"Abandoned Cart Reminder","content":"Convert up to 40% website abandoned cart to sale effortlessly. Prompting Reuters to name Modanisa, âthe worldâs most popular Islam
13ic apparel website."}}},"hydroclean":{"hero":{"title":"HydroClean Indonesia â Optimizing Customer Engagement with Pancake and WhatsApp","description":"HydroClean Indonesia optimizes customer engagement, reduces costs, and boosts conversion rates by integrating Pancake with WhatsApp."},"result":{"title":"Achievements of HydroClean Indonesia","description":"HydroClean Indonesia transformed customer engagement by integrating Pancake with WhatsApp, cutting costs, attracting more customers, and driving higher conversions. By shifting from passive outreach to direct conversations, they created a seamless experience that delivered exceptional results.","statistics":{"desc1":"Lower Cost per Conversation","desc2":"Conversation Rate","desc3":"High-quality conversations leading to valuable bookings"}},"challenge":{"title":"Challenge: The Equation of Cost Optimization and Booking Efficiency","description":"As a professional home cleaning service in Indonesia, HydroClean needed an efficient way to reach potential customers, address inquiries, and increase bookings-all while optimizing costs. Passive advertising campaigns failed to generate enough high-quality leads, so they turned to WhatsApp to create a more seamless and engaging customer experience."},"solution":{"item1":{"title":"Targeted Audience Strategy","content":"Instead of broad advertising, HydroClean focused on women aged 25-54 in major Indonesian citiesâthose with the highest demand for home cleaning services. This approach ensured more precise ad targeting, optimized costs, and increased conversion rates."},"item2":{"title":"Engaging Content â Boosting Brand Awareness and Trust","content":"HydroClean leverages service demo videos combined with ASMR-style content to deliver a visually and audibly immersive experience, allowing customers to truly perceive service quality. This approach not only enhances brand recognition but also builds trust and drives purchasing decisions."},"item3":{"title":"Effortless Booking on WhatsApp â Streamlining the Customer Experience","content":"Instead of directing customers to a website with multiple steps, HydroClean seamlessly transitions them to WhatsApp, enabling instant consultation and booking with just one message. This simplifies the buying journey, reduces drop-off rates, and boosts conversions."},"item4":{"title":"Automation and Conversation Management with Pancake","content":"With Pancakeâs powerful automation system, HydroClean efficiently manages conversations, customer inquiries, and order processing across multiple channels. Every interaction is tracked and responded to promptly, streamlining operations and enhancing the customer experience."}}},"baratico":{"hero":{"title":"Baratico â Seamless and Efficient Experience with WhatsApp and Pancake","description":"Integrating Pancake with WhatsApp Business enables Baratico to automate sales processes, optimize customer service, and accelerate message handling."},"result":{"title":"What Success Has Baratico Achieved?","description":"When Baratico integrated Pancake with WhatsApp Business, they launched an automation-driven approach to customer service and sales. As a result, they efficiently handled a high volume of inquiries, reduced operational costs, and significantly boosted conversions in just one week.","statistics":{"desc1":"Conversations Converted into Potential Customers","desc2":"Operational Costs","desc3":"Sales Performance"}},"challenge":{"title":"
13The Challenge: Converting More Leads While Reducing Costs","description":"As a growing e-commerce brand in Colombia, Baratico faced increasing customer inquiries and needed a cost-effective, scalable solution to convert more leads while reducing friction in the buying process. Their goal was to create a seamless shopping experience through WhatsApp with automation that improved efficiency and customer satisfaction."},"solution":{"item1":{"title":"Automated Order Confirmation â Reduce Returns, Increase Conversions","content":"Incorrect information and last-minute changes increase return rates. With automated WhatsApp confirmation, Baratico instantly verifies phone numbers, reducing returns by up to 40% and streamlining operations."},"item2":{"title":"Pancake â Automating Conversations for Instant Responses","content":"With Pancake integration, Baratico automates interactions, enabling faster customer responses, reducing manual workload, and enhancing operational efficiencyâcreating a seamless and professional experience."},"item3":{"title":"24/7 Shopping with WhatsApp Catalog â Simple and Convenient","content":"Customers can browse products, ask questions, and place orders directly on WhatsApp without switching between multiple platforms. This streamlines the shopping journey and boosts conversion rates."},"item4":{"title":"Abandoned Cart Reminders â Turning Potential Customers into Real Sales","content":"The automated WhatsApp reminder system helps Baratico optimize conversion rates, recover abandoned orders, and increase revenue without additional advertising costs."}}},"pcsg":{"hero":{"title":"Phong cach Sai Gon - Boost revenue and Optimize management","description":"Founded in 2011 and having experienced over a decade of formation and development, Phong Cách Sà i Gòn has become a beloved fashion and accessory brand among Vietnamese women."},"challenge":{"description":"As Saigon Style rapidly expanded with a surge in orders and customers, the brand faced significant challenges in managing and operating its multi-channel business. The order management, inventory, and customer care systems were fragmented and lacked integration, leading to delays in order processing and errors in inventory updates. This not only reduced business efficiency but also negatively impacted the shopping experience, resulting in a wave of customer complaints."},"solution":{"item1":{"title":"Enhancing Multichannel Customer Conversation Management","content":"Messages and comments from all channels like Facebook, Zalo, and the website are consolidated into a single interface. The Pancake system automatically distributes conversations to customer care staff, combined with powerful response support tools. This allows staff to increase response speed, personalization, and consistency in the consulting process. This is the key to enhancing customer satisfaction, repurchase rates, and building customer loyalty."},"item2":{"title":"Centralized Order and Inventory Management, Automation","content":"Synchronizing orders from sales channels like the website, Facebook, TikTok, Shopee, Lazada, etc., helps minimize errors and optimize order processing time. Automatically updating inventory levels in real-time across channels ensures accurate goods control and prevents phantom inventory issues. Automatically updating the order journey to customers via messages."},"item3":{"title":"Enhancing Customer Support and Sales with Chatbot Technology","content":"Use Chatbots to speed up response times and enhance personalization while easily segmenting customer groups. Automated scenarios like purchase reminders, birthday discount codes, and order closing have improved the customer experience and boosted overall conversion rates."},"item4":{"title":"Enhance Website Sales Performance","content":"Switching to Storecake, Pancake's professional website service, allows Saigon Style to manage content effortlessly, optimize for SEO and mobile devices, and streamline operations. Most importantly, order and message management on the website are seamlessly integrated into a secure, customizable, and closed-loop ecosystem."}},"result":{"title":"Impressive numbers","description":"By streamlining operations and management with Pancake, Saigon Style has experienced remarkable revenue growth and a significant boost in customer satisfaction. The brand has successfully expanded its multi-channel sales presence while reinfor
13cing its strong foothold in the market.","statistics":{"desc1":"Customer Satisfaction","desc2":"Lower Internal Operating Costs","desc3":"Online Channel Revenue"}},"quote":{"author":"Mr. Le Tran Hung","content":"Leveraging the Pancake software ecosystem has optimized our operations, especially in customer care, sales channel expansion, and order and inventory management. We have not only improved efficiency but also enhanced the customer experience, resulting in remarkable revenue growth. I am proud of the successes weâve achieved and confident in our sustainable growth moving forward.","company":"Phong Cach Sai Gon"}},"be":{"hero":{"title":"Be Vietnam - Empowering Operational Efficiency with Pancake Solutions","description":"In 2018, Be is a proudly 'Make in Vietnam' ride-hailing platform that quickly captured market share and expanded its service ecosystem. To enhance user experiences, Be has partnered with Pancake to deliver innovative operational optimization solutions, securing its position as a top 2 player in Vietnam and paving the way for global expansion."},"challenge":{"title":"The challenge: How to optimize operational processes?","description":"As one of Vietnam's top ride-hailing platforms, Be faces challenges in managing its driver and restaurant partner network across channels like Facebook, TikTok, and its website. To simplify driver and restaurant onboarding, improve customer care, and handle conversations efficiently, Be needs a flexible and all-in-one management system."},"solution":{"item1":{"content":"With Pancake's multi-channel messaging feature, Be has combined interactions from platforms like Facebook and TikTok into one easy-to-manage system. This helps Be's customer care team quickly handle driver and restaurant registrations, ensuring no requests are missed. Response times are faster, providing customers with a smoother and more efficient experience."},"item2":{"title":"Efficiently Managing Drivers and Restaurant Partners with Pancake CRM","content":"To enhance relationship management, Be adopted Pancake CRM to streamline driver and restaurant partner registrations, delivering a seamless and personalized experience. With everything managed on a single, unified platform, Be ensures efficie
13nt relationship management and faster registration processes."},"item3":{"content":"Be has taken a significant step forward by integrating seamlessly with Botcake, bringing powerful automation to its operations. Botcake quickly handles common questions and automatically segments customers, allowing Be to provide more personalized support. This reduces the workload for the support team, letting them focus on more complex issues while ensuring faster and more efficient service for customers."}},"result":{"title":"Be's Impressive Achievements in Number","description":"The collaboration between Be and Pancake has marked a breakthrough in operational efficiency. This partnership has helped Be reduce costs and time while enhancing the experience for both customers and drivers. This success not only solidifies Be's strong position in the market but also showcases its innovation and exceptional competitiveness in the transportation industry.","statistics":{"desc2":"Operational Costs","desc3":"Operational Time"}},"quote":{"author":"Ms. Luu Ly","content":"Pancake has provided Be with truly effective technological solutions. Thanks to this, we have optimized our operational processes, minimized costs and time, while enhancing the experience for customers, restaurants, and drivers. This is a meaningful partnership that helps Be move further and reinforces its position in the market."}},"yody":{"yodyFashionBrand":"Yody Fashion Brand","hero":{"title":"Yody - Enhancing Automation and Streamlining Multi-Channel Operations","description":"Yody is a modern Vietnamese fashion brand with youthful, diverse designs that offer comfort for all ages. With a wide store network and affordable prices, Yody is a favorite among customers. By partnering with Pancake, Yody has streamlined its processes from design to customer care, providing a faster and smoother shopping experience."},"challenge":{"title":"Challenge: How to expand multi-channel and optimize processes?","description":"With rapid growth in orders and customers, Yody faced challenges managing and operating across multiple channels. The lack of connection between order management and customer care systems led to errors, affecting efficiency and customer experience. Yody is now looking for a solution to optimize these processes."},"solution":{"item1":{"title":"Centralized Multi-Channel Messaging Management with Pancake","content":"Pancake helps businesses manage conversations effectively across social platforms like Facebook, TikTok, and Zalo. From tracking orders to engaging with customers, Pancake syncs information seamlessly across all channels, optimizing sales processes and enhancing the customer experience. Managing multi-channel customers has never been easier or more efficient."},"item2":{"title":"Effortless 24/7 Customer Care and Upselling with Botcake","content":"Using Botcake for sales and customer care has greatly improved Yody's team efficiency. Instead of manually sending messages to customers in multiple stagesâfirst, second, and third follow-upsâthe automated workflows of Botcake now handle this entirely, delivering high accuracy and efficiency."},"item3":{"title":"Enhance Advertising Performance with Pancake POS and CAPI","content":"Pancakeâs POS integrates with CAPI to maximize advertising effectiveness on Facebook. By accurately collecting and transmitting customer data, CAPI helps optimize ad campaigns, enhance marketing results, and lower costs. This solution enables businesses to target the right audience, increase conversion rates, and achieve higher ROI - Return on Investment."},"item4":{"title":"Optimize Multi-Channel Sales Management with Pancake POS","content":"Pancake POS makes it easy to manage orders and products across online channels and in-store. With seamless integration into Yodyâs internal systems, it helps streamline multi-channel operations for better efficiency. Features like Livestream support and product tagging on Messenger boost customer engagement and open up new sales opportunities."}},"result":{"title":"Yody has achieved significant success","description":"With Pancake's comprehensive solutions, Yody has optimized its operations, from managing orders to running ads, achieving impressive efficiency. The smart integration boosts customer interaction, improves the shopping experience, and strengthens Yody'
13s brand in the hearts of its customers.","statistics":{"desc1":"Online Channel Revenue","desc2":"Optimize Sales Management","desc3":"Advertising Costs"}},"quote":{"author":"Mr. Thai","content":"Iâm truly impressed with the changes Pancake has brought. Previously, managing orders and syncing data across sales channels was a challenge, but now everything is much smoother and more efficient.\nMoreover, optimizing operational processes has saved time and improved the customer experience. This has helped Yody grow significantly and solidify its position in the market"}},"ila":{"hero":{"title":"ILA - Optimizing Customer Interaction and Management with Pancake","description":"ILA, a top English language training provider in Vietnam with modern centers and international curricula, has improved customer interactions using Pancakeâs solutions. This has enabled ILA to quickly respond to the needs of parents and students, offering a better learning experience and enhanced service."},"challenge":{"title":"Challenge: The difficulties ILA is facing","description":"Managing the large number of interactions from students and parents on platforms like Facebook, Zalo, Instagram, and others has become a challenge for ILA. There is increasing pressure to respond faster, provide consistent advice, and manage staff performance effectively. To maintain high service quality and meet customer expectations, ILA needs a solution that streamlines processes and improves efficiency."},"solution":{"item1":{"title":"Improving interaction efficiency with a multi-channel chat solution","content":"Optimize all customer interactions with a multi-channel chat solution! Integrate messages from Facebook, Zalo, Instagram, and your Website into a single platform, enabling faster and more professional responses. This is the key to making a lasting impression and enhancing customer satisfaction."},"item2":{"title":"CRM â A flexible customer management solution","content":"CRM helps businesses manage, track, and analyze customer data intelligently, improving care efficiency and personalizing the customer experience. It optimizes team performance, accelerates workflows, and enhances customer satisfaction. With CRM, businesses can easily seize opportunities and maintain a competitive edge in the market."}},"result":{"title":"Outstanding Achievements","description":"After implementing Pancake's solutions, ILA has made significant progress in customer management and support. The integration of multi-channel chat has enabled ILA to handle interactions faster, more consistently, and professionally, delivering an exceptional service experience. At the same time, the team has become more efficient, boosting student satisfaction and solidifying ILA's leadership position in the education sector.","statistics":{"desc1":"Customer response time","desc2":"Customer Satisfaction","desc3":"Number of Students"}},"quote":{"author":"Ms. Tran Xuan Dzu","company":"English Center ILA","content":"Pancake has truly been a game changer for ILA in enhancing service quality. The multi-channel chat system allows us to manage interactions with students and parents more conveniently and quickly, while the CRM helps personalize the experience and manage data effectively. As a result, response times have improved significantly, our team works more efficiently, and ILA's services continue to reach new heights."},"useCaseSection":{"title":"Success story of ila English Center","statistics":{"desc1":"Quick responses enhance satisfaction and build long-term customer loyalty","desc2":"Providing high-quality service helps build trust and enhances brand reputation","desc3":"An increase in student enrollment reflects the improvement in quality and education"},"footer":"After implementing Pancake's solutions, the team has become more efficient, boosting student satisfaction and solidifying ILA's leadership position in the education sector."}},"kangjinBeauty":{"hero":{"title":"
13Kangjin Beauty - Optimizing Customer Care Solutions with Pancake","description":"KangJin Beauty is a well-known beauty clinic in South Korea, specializing in non-invasive skin treatments and certified by FDA and KFDA. This has earned the trust of many customers. With Pancakeâs help, KangJin has improved its customer management and care, leading to better results in advertising and stronger customer connections."},"challenge":{"title":"Challenge: Ensuring High-Quality Customer Service","description":"To meet the growing customer demand and maintain high-quality service, KangJin needs to optimize its operations and adopt advanced technology. This not only improves efficiency but also helps control costs, ensuring customer satisfaction and sustainable growth in a competitive environment."},"solution":{"item1":{"title":"Enhance Chat Management Efficiency with Pancake","content":"Messages and comments from all channels like Facebook, Zalo, Website, etc., are centralized in a single interface. The Pancake system automatically assigns conversations to customer service agents, along with powerful response tools. This helps agents respond faster, provide more personalized and consistent support, which is key to increasing customer satisfaction and repeat purchases."},"item2":{"title":"Optimize Customer Service with Botcake","content":"With smart automation technology, Botcake provides quick and accurate responses, ensuring customers feel valued at all times. This automated solution not only saves time and costs but also enhances the customer experience, helping businesses build long-lasting and sustainable relationships."},"item3":{"title":"Webcake - A Solution to Increase Customer Conversions","content":"Webcake provides a professional landing page solution that optimizes marketing campaigns and increases conversion rates. With simple features, Webcake helps design attractive landing pages, optimize messaging, and create a seamless customer experience, all without the need for technical skills."}},"result":{"title":"The successes KangJin Beauty has achieved","description":"Kangjin Beauty has achieved great success with three key solutions: faster customer response times, improved conversations, 24/7 automated services for an outstanding experience, and optimized landing pages to significantly increase conversion rates. Together, these have driven sustainable growth and exceeded expectations","statistics":{"desc1":"Lower cost per conversation","desc2":"Higher qualified leads","desc3":"Higher appointment rate"}},"quote":{"author":"Mr. Ji-soo Kim","company":"KangJin Beauty","content":"Since using Pancake, everything at Kangjin Beauty has become much easier and more efficient. Managing messages from different channels is now so convenient, our team responds faster, and customers are very satisfied. Itâs truly a simple solution that delivers surprising results. This change has not only improved our customer experience but also created a more professional and connected work environment"}},"fptShop":{"hero":{"title":"FPT Shop - Managing Multi-Channel Conversations with Pancake","description":"FPT Shop is one of the leading tech retailers in Vietnam, with over 635 stores nationwide. They are known for offering genuine products and excellent customer service. With thousands of daily interactions, FPT Shop chose Pancake to manage these conversations across all platforms more efficiently. This has improved the customer experience and helped strengthen its reputation with tech consumers nationwide."},"challenge":{"title":"Challenge: What challenges is FPT Shop facing?","description":"With over 635 stores and thousands of interactions every day, FPT Shop faces a big challenge in managing messages, comments, and organizing conversations across multiple platforms. The high volume of interactions requires a fast, efficient system that can handle the load and ensure timely support for every customer. Solving this is key for FPT Shop to maintain its leadership in the market."},"solution":{"item1":{"title":"Advanced Multi-Channel Chat System for Customer Support","content":"A solution that helps businesses manage all interactions from Facebook, Zalo, Instagram, and websites in a single interface. With quick message handling, 24/7 support, and smart conversation sorting, the system not only optimizes the customer support teamâs efficie
13ncy but also provides a seamless experience, boosting customer satisfaction."},"item2":{"title":"Easily Manage Employee KPIs with CRM Solution","content":"The CRM solution helps you manage employee KPIs simply and effectively. Track performance, set goals, and analyze resultsâall in one platform. Improve team performance, streamline processes, and drive business growth with the smart CRM solution."}},"result":{"title":"How has FPT achieved success?","description":"With Pancake's solutions, FPT Shop has streamlined multi-channel customer interactions, efficiently handling thousands of messages each day. KPI tracking is now simpler, resulting in faster response times and a more professional shopping experience. This has boosted customer satisfaction and reinforced FPT Shopâs leadership in the market.","statistics":{"desc1":"Customer Response Time","desc2":"Customer Satisfaction","desc3":"Employee Performance"}},"quote":{"author":"Mr. Hoang Trung Kien","company":" FPT Digital Retail Joint Stock Company","content":"Pancake's solutions have truly transformed the way FPT Shop operates. With the multi-channel chat system, we handle thousands of messages every day quickly and efficiently. At the same time, managing employee KPIs has become simpler and clearer, helping our team work more effectively than ever. Pancake is not just a support tool; it's a strategic solution that has elevated our service quality and helped us maintain our market leadership."}}},"blog":{"title":"News","description":"Discover how our solutions have transformed business operations and delivered impressive results across various sectors.","suggest":"Suggestions","relatedBlogs":"Related Posts","catalogue":"Table of Contents"}},"footerLanding":{"community":"Community","support":"Support","platforms":"Platforms","partnerOf":"Partner of"},"comcake":{"product":"Product","pricingText":"Pricing","contactUs":"Contact Us","signInText":"Sign In","company":"Company","termsOfService":"Terms of Use","privacyPolicy":"Privacy Policy","blogs":"Blog","signInWithYourAccount":"Sign in to your account","startYour14DayFreeTrial":"Start your 14 day free trial","signInWithPlatform":"Sign in with {{ platform }}","home":"Home","languageText":"Language","tryItNow":"Try it now"},"pricing":{"connectWithAllPlatforms":"Connect all social networks and ecommerce platforms","createOrder":"Instant order creation in Pancake chatview","optimalFbAds":"Automated Facebook Ads Optimization (ð¥)","lifetimeDataStorage":"Lifetime data retention*","detectPhoneAdd":"Automated phone number and address detection","support":"Every day access to Customer Support. Chat, Remote Session and Onsite*","sipService":"Call center integration, call history and recording","syncSystem":"Bundled solution, sync data and free access to all Pancake products","statistic":"Report and Dashboard, immediate access to your business health anytime","suitableForPersonal":"Suitable choice for personal businesses, E-com beginners","suitableForShop":"Suitable choice for Small and Medium Businesses","suitableForBusiness":"Suitable for businesses with a large number of customers","
13buyMore":"Additional slot","pricePlan":"Price","discountPlan":"Discount","paymentAmount":"Total","mostPopular":"Most popular","pagesCount":"Connections","usersCount":"Users","aPage":"Connection","aUser":"User","month":"Months","aMonth":"Month","notSupport":"No support","customPlan":"Custom plan","customPlanDes":"Custom plan to best fit with your Business","titleAllFeature":"Pancake standard features","pageNumber":"Number of connections","userNumber":"Number of users","durationNumber":"Duration"},"landingPageDemoReq":{"scheduleDemo":"Improve your business today! Schedule an appointment with a Pancake expert for consultation and tailored solutions.","interestedSolutionPlaceholder":"Select solution","converManagement":"Omnichannel chat and sales management (Pancake)","orderManagement":"Order and Inventory management (POS)","crm":"Customer Relation Management (CRM)","landingPageBuilder":"Landing Page building solution (Webcake Landing)","websiteBuilder":"Professional and SEO-optimized website (Webcake Storefront)","chatbot":"Multichannel chatbot solution (Botcake)","internalCommunication":"Internal communication and task management (Pancake Work)","demoSent":"Demo request sent","pancakeExpertReach":"A Pancake expert will reach back to you shortly via the information you provided"},"conversation":{"phonePrefix":"Phone prefix","phoneNumber":"Phone number"},"textOnly":{"toolSetting":{"comingSoon":"Coming soon"}},"termsOfService":{"title":"TERMS OF USE","updateDate":"Last updated: December 09, 2025","description1":"Welcome to <strong>Pancake</strong>. This Terms of Use (\"Agreement\") is a legal contract between You (\"Customer\") and PANCAKE VIET NAM COMPANY LIMITED (\"Pancake\" or \"We\").","description2":"By registering an account, making payment, or accessing the Software, you acknowledge that you have read, understood, and agree to be bound by these terms.","definition":{"title":"1. DEFINITIONS","description1":"<strong>\"Software\":</strong> Refers to the Pancake platform, including source code, website interface, mobile applications, and updates provided by us.","description2":"<strong>\"Customer\":</strong> Refers to the individual or entity purchasing the License to use the Software.","description3":"<strong>\"License\":</strong> The limited, non-exclusive, non-transferable right granted by Pancake to the Customer to access and use the Software.","description4":"<strong>\"Subscription Plan\":</strong> The specific package of features, limits, and duration selected by the Customer."},"accountAndSecurity":{"title":"2. ACCOUNT and SECURITY","description1":"The Customer is responsible for providing accurate registration information.","description2":"The Customer is solely responsible for maintaining the confidentiality of their login credentials (username, password, API Keys). Any activity occurring under the Customer's account is the sole responsibility of the Customer.","description3":"Pancake is not liable for any loss or damage arising from unauthorized access to your account."},"paymentAndDelivery":{"title":"3. PAYMENT, DELIVERY, AND ACCEPTANCE","description1":"
13Given the nature of Software as a Service (SaaS), the delivery process is defined as follows:","description2":"<strong>Payment:</strong> Full payment for the Subscription Plan is required upfront.","description3":"<strong>Delivery:</strong> The License is considered successfully delivered immediately upon system activation notification sent to the Customer.","description4":"<strong>Acceptance:</strong> Logging in and using the Software constitutes an automatic <strong>Acceptance of Product</strong>. The Customer acknowledges the Software functions as described at the time of delivery and waives the requirement for a physical acceptance certificate.","description5":"<strong>Invoicing:</strong> Invoices will be issued as \"Software License Fee\" or equivalent to reflect the nature of the software product."},"noRefundPolicy":{"title":"4. NO REFUND POLICY","description1":"Unless otherwise provided in writing, all fees paid for the Software License are <strong>non-refundable</strong> under any circumstances, including early termination by the Customer."},"acceptableUsePolicy":{"title":"5. ACCEPTABLE USE POLICY (AUP)","description1":"The Customer agrees <strong>NOT</strong> to use the Software to:","description2":"Send spam, phishing messages, or illegal content.","description3":"Violate community standards or policies of third-party platforms (Meta, TikTok, Shopee, Google, etc.).","description4":"Unauthorized access, reverse engineer, or sabotage the Software.","description5":"<strong>Violation Handling:</strong> Pancake reserves the right to permanently suspend the account without prior notice and without refund for any violation of this policy."},"updatesAndChanges":{"title":"6. UPDATES AND FEATURE MODIFICATIONS","description1":"Pancake is an \"Evolving Software.\" We reserve the right to update, modify, add, or remove features at any time to improve performance or security.","description2":"Such modifications do not alter the core nature of the License purchased."},"intellectualProperty":{"title":"7. INTELLECTUAL PROPERTY","description1":"<strong>Pancake's IP:</strong> We retain all rights, title, and interest in the Software, source code, and trademarks. The Customer is granted a right to use, not ownership.","description2":"<strong>Customer's IP:</strong> Data uploaded by the Customer remains the property of the Customer."},"dataStorageAndDeletion":{"title":"8. DATA RETENTION AND DELETION","description1":"If the Subscription Plan expires and is not renewed within <strong>30 days</strong>, Pancake reserves the right (but is not obligated) to permanently delete Customer Data to free up server resources.","description2":"We are not responsible for any data loss caused by the Customer's failure to renew in time."},"disclaimer":{"title":"9. DISCLAIMER OF WARRANTIES","description1":"The Software is provided on an <strong>\"AS-IS\" basis</strong>. Pancake does not guarantee that the Software will be error-free or uninterrupted.","description2":"Pancake <strong>explicitly disclaims liability</strong> for errors, interruptions, or account restrictions (checkpoints) caused by Third-Party Platforms (e.g., Facebook/Meta, TikTok, E-commerce sites) or changes in their policies."},"limitationOfLiability":{"title":"10. LIMITATION OF LIABILITY","description1":"To the maximum extent permitted by law, Pancake's total liability for any claim arising out of this Agreement shall not exceed the amount paid by the Customer for the Subscription Plan in the three (03) months preceding the incident."},"forceMajeure":{"title":"11. FORCE MAJEURE","description1":"Neither party shall be liable for failure to perform due to causes beyond reasonable control, including acts of God, war, pandemics, international cable failures, or government orders prohibiting the provision/use of the softw
13are."},"governingLawAndDispute":{"title":"12. GOVERNING LAW","description1":"This Agreement shall be governed by the laws of Vietnam. Any disputes shall first be resolved through negotiation. If unresolved, the dispute shall be submitted to the competent Court in Hanoi."}},"privacyPolicy":{"title":"Privacy Policy","updateDate":"Effective date: 30 December 2025\nVersion: 0.5","introduction":"At Pancake, we are committed to protecting your privacy and ensuring that your personal data is processed securely and responsibly. This Privacy Policy describes how we collect, use, disclose, and protect your information when you use our services, including through integrations with platforms such as Facebook, Instagram, TikTok, Telegram, WhatsApp, Shopee, Zalo, Line, and YouTube. By using our services, you agree to the practices described in this policy.","menu":{"information":"1. Information We Collect","howWeUse":"2. How We Use Your Information","dataSharing":"3. Data Sharing and Disclosure","dataSecurity":"4. Customer Data Security and Storage","platformSpecificData":"5. Platform-Specific Data Collection and Processing","tiktok":"TikTok platform","facebookInstagram":"Facebook and Instagram platform","whatsapp":"WhatsApp platform","telegram":"Telegram platform","shopee":"Shopee platform","zalo":"Zalo platform","line":"Line platform","google":"Google platform","youtube":"Youtube platform","internationalDataTransfers":"6. International Data Transfers","dataProtectionRights":"7. Data Protection Rights","userRights":"User Rights","pancakeRights":"Pancake Rights","cookies":"8. Cookies and Tracking Technologies","linksToOtherSites":"9. Links to Other Sites","childrensPrivacy":"10. Children's Privacy","changesToPolicy":"11. Changes to This Policy","contactUs":"12. Contact Us"},"information":{"title":"1. Information We Collect","description":"We may collect various types of information to provide, maintain, and improve our services. This includes:","pii":{"title":"Personal Identifiable Information (PII):","description":"Information such as name, email address, phone number, and other details that can identify you. Pancake does NOT collect or store sensitive information: health status, financial information, biometric data, bank account information, criminal records, or biological characteristics."},"nonPersonal":{"title":"Non-Personal Information:","description":"Data that does not directly identify you, such as usage statistics, browser type, and device information."},"platformSpecific":{"title":"Platform-Specific Data:","description":"Information collected through our integrations with third-party platforms such as Facebook, Instagram, TikTok, Telegram, WhatsApp, Shopee, Zalo, Line, and YouTube, including user interactions, location, engagement metrics, and conversation data."}},"howWeUse":{"title":"2. How We Use Your Information","description":"The data we collect is used to:","item1":"Provide and maintain our services.","item2":"Improve user experience and platform functionality.","item3":"Communicate with users and respond to inquiries.","item4":"Ensure compliance with legal obligations and security standards.","description2":"Account Authentication Methods","item5":"Pancake implements the following authentication methods:","item5_1":"Email verification","item5_2":"SMS OTP (One-Time Password)","item5_3":"Phone number verification","item6":"Pancake does NOT require or store:","item6_1":"Photos/videos of identity documents (National ID, Passport)","item6_2":"Biometric data for authentication"},"dataSharing":{"title":"3. Data Sharing and Disclosure","description":"We do not sell your personal information. However, we may share your data with:","serviceProviders":{"title":"Service Providers:","description":"We will share data when necessary to maintain service quality; however, we ensure that sharing partners comply with information security standards and Vietnam's information security laws."},"legalAuthorities":{"title":"Legal Authorities:","description":"Where required by law, we may disclose information to comply with legal requests, regulations, or court orders."}},"dataSecurity":{"title":"4. Customer Data Security and Storage","commitment":{"title":"a. Data Security Commitment","description1":"We are committed to protecting Customer data throughout the provision and operation of Pancake softw
13are services. All data is stored on server systems that meet security standards, apply appropriate encryption mechanisms, and implement strict access control measures.","description2":"Data access and processing are performed only to the extent necessary for the purpose of operating, maintaining, and improving service quality, or upon request from competent state authorities in accordance with legal regulations."},"proactiveDeletion":{"title":"b. Customer's Right to Proactively Delete Data","description":"To optimize storage capacity and meet the data management needs of each Customer, the system provides a âStorage Optionsâ feature that allows Customers to proactively configure automatic data deletion based on system-supported time thresholds.","note":{"title":"Note:","description":"Once an automatic deletion is executed according to the Customerâs configuration, the deleted data can't be recovered in any form. Customers are responsible for backing up any important data prior to the configured deletion date."}},"dataAfterSubscription":{"title":"c. Data After Subscription Expiration or Termination","description":"In the event that the Customerâs service subscription expires or is terminated, data storage and processing shall be handled as follows:","renewalPeriod":{"title":"Grace Period for Renewal:","description":"The system will continue to store Customer data for a period of two (2) years from the official subscription end date. During this period, the Customer may renew the service to continue using the existing data."},"autoDeletion":{"title":"Automatic Data Deletion:","description":"After two (2) years from the subscription end date, if the Customer does not renew the service and no other agreement or configuration is in place, the system will automatically delete all data to release storage resources."},"priorityCase":{"title":"Priority Case:","description":"If the Customer has proactively configured automatic data deletion (as specified in Section 4.b), the system shall prioritize and apply the shorter retention period."}},"customerResponsibility":{"title":"d. Customer Responsibilities","description1":"Customers are responsible for proactively reviewing, configuring, and managing data storage options appropriate to their usage needs within the \"Account Settings\" section.","description2":"Customers shall bear full responsibility for any risks or damages arising from data loss due to failure to renew the subscription in a timely manner or due to automatic data deletion settings proactively configured by the Customer."}},"platformSpecificData":{"title":"5. Platform-Specific Data Collection and Processing","description":"Pancake integrates with various platforms to enhance conversation management and service delivery. Below is how we handle data from these platforms:","tiktok":{"title":"TikTok platform","apiAccess":{"title":"Data Access via TikTok API:","description":"Pancake accesses user interaction data, including comments, likes, shares, and engagement metrics, via the TikTok API. This data is used solely to provide services to our customers."},"webhooks":{"title":"Real-Time Data via Webhooks:","description":"Pancake receives real-time data notifications from TikTok webhooks for specific events, such as new comments or interactions."},"processing":{"title":"Data Processing:","description":"The data received is processed for enhancing user experience, tracking engagement, and generating reports. Only authorized data is collected."},"storage":{"title":"Data Storage:","description":"TikTok data is securely stored on Pancake's private servers, with encryption in place for both transit and at rest."}},"facebookInstagram":{"title":"Facebook and Instagram platform","permissionsDescription":"To ensure proper functionality, our application requires specific permissions from your Facebook account. You will be prompted to grant these permissions during your initial login. Note that the application may not operate correctly if any required permissions are not granted.","permission1":"manage_pages*: to retrieve the list and access token of Pages that you administrates","permission2":"publish_pages*: to reply comment, like comment on behalf of Pages that you manage","permission3":"read_page_mailboxes*, pages_messaging*: to read, receive and reply to Pages' messages","permission4":"ads_read, ads_managerment (optional): to manage your ads","permission5":"catalog_management (optional): to manage your catalogs","permission6":"business_management (optional): to manage your assets in your business","besideThat":"Beside that:","apiAccess":{"title":"Data Access via Facebook and Instagram APIs:","description":"
13Pancake collects data such as comments, messages, likes, and other engagement metrics via the Facebook and Instagram APIs."},"webhooks":{"title":"Webhooks for Real-Time Updates:","description":"Webhooks send real-time updates on user interactions, allowing Pancake to immediately process and respond to platform activity."},"processing":{"title":"Data Processing and Usage:","description":"The data is processed to monitor engagement, manage customer service responses, and generate analytical reports."},"storage":{"title":"Data Storage:","description":"Facebook and Instagram data are securely stored on Pancake's private servers with strong encryption protocols."}},"whatsapp":{"title":"WhatsApp platform","apiAccess":{"title":"Data Access via WhatsApp APIs:","description":"Pancake collects message data, interaction logs, and user information via the WhatsApp API to manage messaging workflows."},"processing":{"title":"Data Processing:","description":"Messages are processed for conversation management, automated responses, and integration with customer support systems."},"storage":{"title":"Data Storage:","description":"WhatsApp data is encrypted and securely stored on Pancake's private servers."}},"telegram":{"title":"Telegram platform","apiAccess":{"title":"Data Access via Telegram API:","description":"Pancake collects message data, interaction logs, and user information via the Telegram APIs to manage messaging workflows."},"processing":{"title":"Data Processing:","description":"Messages are processed for conversation management, automated responses, and integration with customer support systems."},"storage":{"title":"Data Storage:","description":"Telegram data is encrypted and securely stored on Pancake's private servers."}},"shopee":{"title":"Shopee platform","apiAccess":{"title":"Data Access via Shopee API:","description":"Pancake collects order data, customer inquiries, and other transactional information via the Shopee API."},"processing":{"title":"Data Processing:","description":"The collected data is processed for customer support, order management, and performance analytics."},"storage":{"title":"Data Storage:","description":"Shopee data is stored securely with encryption, both in transit and at rest, on Pancake's private servers."}},"zalo":{"title":"Zalo platform","apiAccess":{"title":"Data Access via Zalo API:","description":"Pancake collects message and interaction data via the Zalo API to manage customer communication through the Zalo platform."},"processing":{"title":"Data Processing:","description":"Data is processed for responding to user inquiries, managing conversations, and generating customer insights."},"storage":{"title":"Data Storage:","description":"Zalo data is securely stored and encrypted on Pancake's servers."}},"line":{"title":"Line platform","apiAccess":{"title":"Data Access via Line API:","description":"Pancake collects chat data and interaction logs via the Line API to manage customer communication."},"processing":{"title":"Data Processing:","description":"Line data is processed for engagement tracking, customer service, and report generation."},"storage":{"title":"Data Storage:","description":"Data from Line is securely stored and encrypted on Pancake's private servers."}},"google":{"title":"Google platform","description":"
13Our application complies with the Google API Services User Data Policy, including the Limited Use requirements. Your privacy is important to us, and we ensure that any use and transfer of information received from Google APIs will adhere strictly to these policies. For more details. Refer to the Google API Services User Data Policy.","item1":"We do not transfer or disclose your information to third parties for purposes other than the ones provided","item2":"We will not sell your data to third parties, we use it to fulfill the purpose you requested.","linkDescription":"Link to privacy policy of third party service providers used by the app:","linkUrl":"https://developers.google.com/terms/api-services-user-data-policy"},"youtube":{"title":"Youtube platform","description":"We are committed to protecting privacy and ensuring a positive user experience. Below are the important details when using YouTube API Services through our application:","notification":{"title":"Notification of YouTube API Usage:","description":"We use YouTube API Services to provide features such as comments, live streams, and other functionalities. By using our service, you agree to YouTube's terms regarding the use of their API."},"terms":{"title":"Terms of Use:","description":"By using our service, you agree to YouTube's","termsLink":"Terms of Service","termsUrl":"https://www.youtube.com/t/terms","description2":", including YouTube's rights to suspend or limit your API access if there are violations."},"privacy":{"title":"Privacy Policy:","description":"We will update our privacy policy to explicitly state the use of YouTube API Services, along with a link to","privacyLink":"Google's Privacy Policy","privacyUrl":"https://policies.google.com/privacy","description2":"."},"
13deletion":{"title":"Data Deletion and Revoking Access:","description":"You can manage or revoke access to your data through","securityLink":"Google's Security Settings","securityUrl":"https://myaccount.google.com/security","description2":". If you wish to delete your data. Contact us to submit a request."}},"yourRights":{"title":"Your Rights Regarding Platform Data","access":{"title":"Access:","description":"You may request access to the platform-specific data we process on your behalf."},"correction":{"title":"Correction:","description":"You have the right to correct any inaccuracies in the data."},"deletion":{"title":"Deletion:","description":"You may request the deletion of platform-related data under applicable data protection laws, such as GDPR."},"compliance":"Pancake complies with each platform's data privacy and security policies and adheres to all relevant international regulations."}},"internationalDataTransfers":{"title":"6. International Data Transfers","description":"Pancake may transfer your data to countries outside your own, including those outside the European Economic Area (EEA). We ensure that appropriate safeguards, such as standard contractual clauses, are in place to protect your data."},"dataProtectionRights":{"title":"7. Data Protection Rights","description":"Pancake may transfer your data to countries outside your own, including those outside the European Economic Area (EEA). We ensure that appropriate safeguards, such as standard contractual clauses, are in place to protect your data.","userRights":{"title":"User Rights","description":"Depending on your location and applicable laws (such as GDPR or CCPA), you may have the following rights:","access":{"title":"Right to Access:","description":"Request a copy of the personal data we hold about you."},"rectification":{"title":"Right to Rectification:","description":"Correct inaccurate or incomplete data."},"erasure":{"title":"Right to Erasure:","description":"Request the deletion of your data under specific circumstances."},"portability":{"title":"Right to Data Portability:","description":"Obtain a copy of your data in a structured, machine-readable format."},"object":{"title":"Right to Object or Restrict Processing:","description":"Request that we stop or limit the processing of your personal data."},"contact":"If you wish to exercise any of these rights. Contact us at","email":"[email protected]","contactEnd":"."},"pancakeRights":{"title":"Pancake Rights","description":"Pancake reserves the right to use the images, branding, and information of customers, partners, or any third parties (hereinafter referred to as \"Brand\") for the purpose of developing and building success stories and usecases. This usage includes but is not limited to:","brandPromotion":{"number":"1.","title":"Brand Promotion:","description":"Utilizing images, logos, and related information of the Brand in marketing materials, advertisements, and communications."},"research":{"number":"2.","title":"Research and Analysis:","description":"Employing the information for analysis and development of Pancake's products and services."},"successDoc":{"number":"3.","title":"Success Documentation:","description":"Showcasing success stories, case studies, and similar documentation related to the Brand."}}},"cookies":{"title":"8. Cookies and Tracking Technologies","description1":"
13Pancake uses cookies and similar tracking technologies to enhance user experience and improve our services. You can control the use of cookies through your browser settings.","description2":"Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device's internal memory."},"linksToOtherSites":{"title":"9. Links to Other Sites","description":"Our Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services."},"childrensPrivacy":{"title":"10. Children's Privacy","description":"These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information. Contact us so that we will be able to do necessary actions."},"changesToPolicy":{"title":"11. Changes to This Policy","description":"We reserve the right to update this policy to reflect changes in technology and applicable laws and regulations. Any amendments will be notified to Customers via email or through direct notifications on the software interface at least thirty (30) days prior to their effective date."},"contactUs":{"title":"12. Contact Us","description":"If you have any questions about this Privacy Policy or our data practices. Contact us at:","description2":"For any questions or requests regarding data protection. Contact us at:","email":"Email:","emailAddress":"[email protected]","emailAddress2":"[email protected]","address":"Address:","addressValue":"Head Office: 3rd Floor, F-Zone (Parking Zone 4), Vinhomes Smart City, Tay Mo, Hanoi","compliance":"This policy complies with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other international data privacy regulations."}}}}},"ns":["common"],"defaultNS":"common","debug":false,"react":{"defaultTransParent":"default"}},"blogs":[{"authors":["Rojo Rizelle"],"categories":[{"id":17,"name":"WhatsApp for Business","names":{"en":"WhatsApp for Business","vi":"WhatsApp for Business"}}],"content":"<p dir=\"ltr\"><strong>WhatsApp Flows</strong> are changing how businesses talk to customers. They move chats beyond simple text messages. This guide shows you how to use them well. It will help you create better experiences for your users. We are leaving old business chats behind. WhatsApp Flows gives you a better way to talk with your customers.</p>\n<h2 dir=\"ltr\"><strong>What Exactly Are WhatsApp Flows?</strong></h2>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-2511/2025/11/16/671fab2519b75a14b813397a7093e9754c2f420f.png\" alt=\"WhatsApp Flows\" width=\"700\" height=\"347\"></p>\n<p dir=\"ltr\">Old <a href=\"https://botcake.io/integrations/whatsapp\" target=\"_blank\" rel=\"noopener\">WhatsApp</a> chats were slow and clumsy. Customers typed everything by hand. This caused mistakes and made them unhappy. It was hard to book appointments or fill out forms. Many customers gave up during the chat. It was not a good experience for anyone.&nbsp;</p>\n<p dir=\"ltr\">
13WhatsApp Flows are like small apps in your chat. They work right inside WhatsApp. They show users screens to help them finish a task. You can get information or schedule appointments. You can also process orders with them. The goal is to make hard tasks easy. Users get help without leaving the app.</p>\n<p dir=\"ltr\">WhatsApp Flows make customer interactions faster and smoother, reducing confusion and improving the overall experience. They help your business increase engagement, boost conversions, and collect valuable data for personalized conversations. As a result, you build stronger customer relationships and improve overall business performance.</p>\n<h2 dir=\"ltr\"><strong>How WhatsApp Flows Actually Work</strong></h2>\n<p dir=\"ltr\">Knowing how WhatsApp Flows work helps you build good experiences. Let's look at the main parts and steps.</p>\n<h3 dir=\"ltr\"><strong>The Building Blocks of a Flow</strong></h3>\n<p dir=\"ltr\">A flow has a few main parts, including screens, which are the pages a user sees and can take the form of menus, forms, or even confirmation messages. It also contains inputs, which are the fields used to capture data such as text, numbers, or dates. In addition, a flow includes actions, which define what happens when a user performs an operation-for example, submitting a form. Finally, it has navigation, which controls how users move through the flow, allowing them to go forward, backward, or jump to a new step.</p>\n<h3 dir=\"ltr\"><strong>A Simple Technical Overview</strong></h3>\n<p dir=\"ltr\">WhatsApp Flows use the <a href=\"https://botcake.io/id/blog/how-to-use-whatsapp-business-api-a-guide-for-2025\" target=\"_blank\" rel=\"noopener\">WhatsApp Business API</a>. A user starts a flow. Your system gets the information. It processes the data. Then it sends the next screen. This process is fast for the user. They just have a smooth, guided chat.</p>\n<h3 dir=\"ltr\"><strong>Flows vs. Simple Interactive Messages</strong></h3>\n<p dir=\"ltr\">You may already use buttons and lists. WhatsApp Flows are a big step up. Buttons and lists are good for simple questions. Flows can handle many screens and steps. They can collect and check complex details. This gives customers a better, guided experience.</p>\n<h2 dir=\"ltr\"><strong>Best Practices for Designing Effective WhatsApp Flows</strong></h2>\n<p dir=\"ltr\">A good flow begins with a smart design. Your goal is to make it easy for your customers to use. A well-designed flow feels effortless.</p>\n<h3 dir=\"ltr\"><strong>Put Your User First</strong></h3>\n<p dir=\"ltr\">Keep things simple. Make your flows short and clear. Do not ask for too much information at once. Use plain words. Avoid technical terms. Navigation should feel easy and logical. Help users move from step to step. Use clear buttons like \"Next\" and \"Back.\" You also need to handle errors well. If a user makes a mistake, show a helpful message. The message should explain the problem. This helps them fix it easily. Do not just show \"Invalid Input.\" Say \"Please enter a valid email address.\"</p>\n<h3 dir=\"ltr\"><strong>Plan Your Flow Before You Build</strong></h3>\n<p dir=\"ltr\">Good planning saves you time. It helps you avoid confusion later. First, know the goal of your flow. What should the user do? Do they want to buy something or get help? Next, list the info you need to get. Think about each step of the journey. Then, draw out the flow's structure. A simple chart can help you see the screens. You can use pen and paper. This map shows how a user moves from start to finish. It helps you find any problems before you build.</p>\n<h3 dir=\"ltr\"><strong>Create Engaging Screen Content</strong></h3>\n<p dir=\"ltr\">Each screen's content is important. It guides the user through the process. Write clear and short instructions. The user should know what to do. Use a friendly and helpful tone. You can use images to help explain things. For example, show a picture of the product. Making it personal also helps. Using the customer's name makes the chat better. A message like \"Hi John, let's get started\" is very effective.</p>\n<h3 dir=\"ltr\"><strong>Test and Improve Your Flows</strong></h3>\n<p dir=\"ltr\">You may not get it right the first time. Testing is very important. Try different flow versions. See which one works best. This is called A/B testing. Watch where users get stuck or leave. This data tells you where to make changes. Use this info to make improvements. This process helps you get better results. Ask a small group of people to test it first. Their feedback will be very useful.</p>\n<h2 dir=\"ltr\"><strong>How Businesses Are Using WhatsApp Flows</strong></h2>\n<p><strong><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-2511/2025/11/16/b217726473caf982f18e416b6c5a3d3d53547283.png\" alt=\"How Businesses Are Using WhatsApp Flows\" width=\"750\" height=\"675\"></strong></p>\n<p dir=\"ltr\">WhatsApp Flows can be used in any industry. They are very flexible tools. Here are some real examples. See how businesses use them to work better.</p>\n<h3 dir=\"ltr\"><strong>Streamlining Customer Support</strong></h3>\n<p dir=\"ltr\">You can automate answers to common questions. This lets your team focus on harder problems. A flow can help a user solve a problem. It can guide them through troubleshooting steps. It can also get ticket details for a support agent. For example, a flow can ask for an order number. It can ask about the user's issue. Then it sends all this info to your team. This makes the support process much faster. Clinic services like <a href=\"https://botcake.io/resources/case-studies/usac\" target=\"_blank\" rel=\"noopener\">USAC</a> can use flows to guide patients. They can help with course registration or common questions.</p>\n<h3 dir=\"ltr\"><strong>Generating and Qualifying Leads</strong></h3>\n<p dir=\"ltr\">Flows are great for getting new leads. A WhatsApp form is more fun than a web form. People are more likely to complete it. You can ask questions to learn about a lead. You can find out their needs and budget. The flow can then connect them to a salesperson. It can also book a demo. A flow can ask about fitness goals. Then it can suggest the right equipment. This gives the lead a helpful and personal experience.</p>\n<h3 dir=\"ltr\"><strong>Boosting Sales and E-commerce</strong></h3>\n<p dir=\"ltr\">Flows can help customers in e-commerce. They can help choose a product's size or color. A customer can even order right in the chat. Imagine ordering a pizza. A flow can ask for the size. Then it asks for toppings. Then it asks for the delivery address. The whole order is placed on WhatsApp. You can send a flow later to get feedback. Plant shop Little Garden uses this to manage its orders. They also keep customers updated on delivery. This makes online shopping very convenient.</p>\n<h3 dir=\"ltr\"><strong>Simplifying Appointment Bookings</strong></h3>\n<p dir=\"ltr\">Booking appointments is easy with WhatsApp Flows. A customer can find open times and book a service. It works well for salons, clinics, and food places. The flow sends confirmations and reminders. This helps reduce missed appointments. It makes scheduling better. For example, a user can book a hair
13cut. The flow shows the available stylists. It shows the open time slots. The user just taps to choose. Businesses like iLaby and Levananh use this well. It saves their staff a lot of time on the phone.</p>\n<h3 dir=\"ltr\"><strong>Gathering Information and Feedback</strong></h3>\n<p dir=\"ltr\">Flows are a good way to do surveys. You can get customer feedback. You can also handle event sign-ups. The chat format works better than emails. People are more likely to finish. For example, after an event, send a flow. Ask attendees what they liked.&nbsp;</p>\n<p dir=\"ltr\">Many companies also connect WhatsApp with third-party platforms like Botcake to extend features beyond the basic API. This includes <a href=\"https://crm.pancake.vn/\" target=\"_blank\" rel=\"noopener\">CRM</a> and marketing <a href=\"https://botcake.io/features/chat-automation\" target=\"_blank\" rel=\"noopener\">automation</a>, syncing leads or segmenting customers, payment and e-commerce integrations, advanced analytics dashboards, or even AI chatbots for smarter, NLP-based replies instead of simple rule-based flows.</p>\n<h2 dir=\"ltr\"><strong>Tools and Key Considerations for Building Flows</strong></h2>\n<p dir=\"ltr\">You need the right tools to build WhatsApp Flows. You also need to know the requirements. Here is what to think about.</p>\n<h3 dir=\"ltr\"><strong>The Role of the WhatsApp Business API</strong></h3>\n<p dir=\"ltr\">The WhatsApp Business API is the base for flows. It lets you send and receive these messages. You will need to learn its technical rules. The API connects your systems to WhatsApp. You usually get access through a partner. These partners help you set everything up.</p>\n<h3 dir=\"ltr\"><strong>No-Code and Low-Code Platforms</strong></h3>\n<p dir=\"ltr\">You don't need to be a coder to build flows. Platforms like Botcake make it very easy. They have simple drag-and-drop tools. You can make flows without writing code. This is great for businesses that want to start fast. You can design, build, and launch a flow in hours. This saves you time and money. It lets your marketing team create flows directly.</p>\n<h3 dir=\"ltr\"><strong>Integrating with Your Business Systems</strong></h3>\n<p dir=\"ltr\">You should connect flows to your other business tools to keep everything running smoothly. Data can sync directly into your CRM, for example, a new lead from a flow is automatically added with no manual input. You can also connect to marketing platforms like Meta Ads Manager to track where leads come from and retarget them later. With these integrations, every system works together, giving you a complete customer view and saving your team from time-consuming data entry.</p>\n<h3 dir=\"ltr\"><strong>Security and Data Privacy</strong></h3>\n<p dir=\"ltr\">Protecting user data is very important. You must follow WhatsApp's rules. You also need to follow data privacy laws. Be careful about the info you collect. Only ask for what you really need. Always keep user information safe. WhatsApp messages have end-to-end encryption. This means they are secure. Be transparent with users about how you use their data.</p>\n<h2 dir=\"ltr\"><strong>How to Measure and Optimize Your Success</strong></h2>\n<p dir=\"ltr\">After your flows are live, track how they do. This helps you see what is working. You can also find areas to improve. Good data leads to good decisions.</p>\n<h3 dir=\"ltr\"><strong>Key Performance Metrics to Watch</strong></h3>\n<p dir=\"ltr\">Some key numbers show how your flows perform. Completion rates tell you how many users finish. If many users leave, there might be a problem. Look at which screen they leave from. Time in flow shows if it's too long. A long time might mean a screen is confusing. Conversion rates tell you if you met your goal. For example, what percentage of users booked an appointment? User feedback also gives you great ideas. You can ask for a rating at the end of a flow.</p>\n<h3 dir=\"ltr\"><strong>Using Analytics and Reporting Tools</strong></h3>\n<p dir=\"ltr\">Most platforms have their own analytics. These reports show you key numbers. They help you see what users do. You can see how many people start your flow. You can see where they stop. You can also connect to other tools. These reports help you make smart choices. They turn raw data into useful insights.</p>\n<h3 dir=\"ltr\"><strong>A Strategy for Continuous Improvement</strong></h3>\n<p dir=\"ltr\">Making things better is a constant process. Use your data to find problems in your flows. When you find a problem, test new ideas. You can test different designs or words. This helps you find what works best. For example, change a button'
13s text. See if more people click it. Keep up with new WhatsApp Flow features. This ensures you are using the best tools available.</p>\n<h2 dir=\"ltr\"><strong>The Bright Future of Conversational Experiences</strong></h2>\n<p><strong><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-2511/2025/11/16/fc63f37964bc0d2bf0b56f8fa5e7abb31c228baa.png\" alt=\"What is WhatsApp Flows\" width=\"700\" height=\"700\"></strong></p>\n<p dir=\"ltr\">WhatsApp Flows are not just a new feature. They change how businesses talk to people. We are moving to a future of conversations</p>\n<p dir=\"ltr\">Conversational AI will continue improving, making customer experiences smarter and more personalized. WhatsApp will remain a key channel for businesses, and platforms like Botcake help unlock its full potential. Beyond AI and automation, <a href=\"https://botcake.io/\" target=\"_blank\" rel=\"noopener\">Botcake</a> offers a shared team inbox, analytics dashboards, payment and CRM integrations, and tools to manage large chat volumes smoothly.</p>\n<p dir=\"ltr\">Together, these solutions help businesses build stronger relationships, respond faster, and create seamless customer journeys, all inside WhatsApp.</p>","display_domains":null,"display_id":"whatsapp-flows-revolutionizing-conversational-experiences-on-the-worlds-favorite-messaging-app","id":129,"image":"https://content.pancake.vn/2-2511/2025/11/16/924b71fdc8d7ec7783daea494b23e9a9eb963773.png","inserted_at":"2025-11-16T09:51:44","is_banner":true,"is_pinned":true,"summary":"Unlock powerful conversational experiences with WhatsApp Flows. Learn how Botcake helps businesses automate complex tasks and drive conversions on WhatsApp.\n","title":"WhatsApp Flows: Revolutionizing Conversational Experiences on the World's Favorite Messaging App","updated_at":"2025-12-07T11:04:08"},{"authors":["Aves Warren"],"categories":[{"id":13,"name":"Tin tức","names":{"en":"News","vi":"Tin tức"}},{"id":17,"name":"WhatsApp for Business","names":{"en":"WhatsApp for Business","vi":"WhatsApp for Business"}}],"content":"<p>If you&rsquo;ve been wondering <strong>how to change WhatsApp to business account</strong>, this guide is for you. See how WhatsApp Business can be set up, what it offers, and why it&rsquo;s a simple way to connect with customers more professionally.</p>\n<p><img src=\"https://content.pancake.vn/2-25/2025/9/3/d7c2dfac66de1f15ff2eccad37f41f24e7a585cf.png\" width=\"709\" height=\"399\" /></p>\n<h2><strong>Introduction</strong></h2>\n<p><strong>How to change WhatsApp to a business account </strong>is a common question for small business owners. This guide shows the steps, benefits, and tips to help you switch easily.</p>\n<h3><strong>Why switch to a WhatsApp Business account?</strong></h3>\n<p>Switching lets you use helpful tools to manage chats, send quick replies, and show a more professional brand. It turns WhatsApp from a personal app into a channel for customer communication.</p>\n<h3><strong>Who should use WhatsApp Business (freelancers, small businesses, service providers)?</strong></h3>\n<p>It&rsquo;s great for freelancers, small business owners, online sellers, and service providers who need a simple way to chat with customers, share updates, and manage orders.</p>\n<h2><strong>Benefits of Using WhatsApp Business</strong></h2>\n<p>WhatsApp Business offers built-in tools that help companies talk with customers in a more professional and faster way. Here are the key benefits:</p>\n<h3><strong>Professional business profile setup</strong></h3>\n<p>Your WhatsApp Business profile lets you show key details like your name, logo, description, address, website, and business hours. This instantly turns your chat into a professional channel that builds trust and looks credible to customers. It&rsquo;s far more polished than a personal profile.</p>\n<h3><strong>Auto-replies, greetings, and away messages</strong></h3>\n<p>You can set up automatic messages that welcome new chats or respond when you're unavailable. Even if you&rsquo;re busy or offline, quick replies and greetings give customers instant answers and keep the conversation flowing.</p>\n<h3><strong>Labels to organize customer conversations</strong></h3>\n<p>Labels are like virtual folders for your chats: \"new customer,\" \"pending payment,\" or \"follow-up,\" for instance. These tags help you sort and prioritize conversations at a glance, so nothing slips through the cracks.</p>\n<h3><strong>Access to business insights and message statistics</strong></h3>\n<p>With WhatsApp Business, you can see basic numbers such as sent, delivered, and read messages, which aren&rsquo;t available in the personal app. This helps you gauge customer engagement and identify where the communication could improve.</p>\n<h3><strong>Product/service catalog feature</strong></h3>\n<p>Instead of sending product info manually, you can build a catalog right inside WhatsApp. Include images, descriptions, prices, and links&mdash;so customers can browse what you offer without leaving the chat.</p>\n<h2><strong>Key Differences Between WhatsApp &amp; WhatsApp Business</strong></h2>\n<p>Both apps look the same, but WhatsApp Business has extra features to help companies talk with customers better. Here are the main differences:</p>\n<h3><strong>
13Business profile and branding features</strong></h3>\n<p>While standard WhatsApp only offers a personal bio and profile image, WhatsApp Business takes that up several notches. You can add details like your business type, hours, website, and more, so your profile looks clear and professional.</p>\n<h3><strong>Automation tools for customer engagement</strong></h3>\n<p>The personal app doesn&rsquo;t support automation, but WhatsApp Business does. It has tools like greeting messages, away messages, and quick replies, so you can answer customers faster, keep messages consistent, and save time.</p>\n<h3><strong>Additional messaging tools and templates</strong></h3>\n<p>WhatsApp Business lets you send broadcast messages to many contacts at once, perfect for announcing promotions or updates. It also supports message templates, though note these are more advanced and linked with the API version.</p>\n<h3><strong>Access to WhatsApp Business API (for larger teams)</strong></h3>\n<p>The free app works well for small businesses, but if you&rsquo;re growing or need team access, the WhatsApp Business API adds automation, CRM links, and multi-agent support for larger operations.</p>\n<h2><strong>Prerequisites Before Switching to WhatsApp Business</strong></h2>\n<p>Before diving in, it&rsquo;s wise to check a few key requirements to ensure your switch to WhatsApp Business goes smoothly and without data loss.</p>\n<h3><strong>Backup your chat history (for safety)</strong></h3>\n<p>Before converting your account, back up your chats via Google Drive (Android) or iCloud (iOS). If done correctly, you can migrate to WhatsApp Business without losing any messages, photos, or contacts.</p>\n<h3><strong>Ensure your number is active and accessible</strong></h3>\n<p>You&rsquo;ll need to verify your number when you set up WhatsApp Business, so make sure it&rsquo;s active, can receive SMS or calls, and is accessible during setup.</p>\n<h3><strong>Decide whether to use the same number or a new one</strong></h3>\n<p>You can keep your current WhatsApp number and move it to the Business app, or you can use a different number if you want to separate personal and work. But remember, the account only works on one app at a time.</p>\n<h2><strong>How to Change to WhatsApp Business Account (Step-by-Step)</strong></h2>\n<p><img src=\"https://content.pancake.vn/2-25/2025/9/3/099696caba5790d7623e6eb0fbeaae590b90514b.jpg\" width=\"650\" height=\"433\" /></p>\n<p>Below is a very detailed tutorial on <strong>how to change WhatsApp to business account</strong>:</p>\n<h3><strong>Step 1: Download the WhatsApp Business App from Play Store/App Store</strong></h3>\n<p>Find and install the <strong>WhatsApp Business</strong> app from your device&rsquo;s app store, whether it&rsquo;s the Play Store for Android or the App Store for iOS. It&rsquo;s the same familiar WhatsApp interface, but tailored specifically for business use.</p>\n<h3><strong>Step 2: Launch the app and verify your number</strong></h3>\n<p>Open the app and register using your business phone number. You'll receive an SMS or call with a code, enter that to complete verification. Make sure the number is active and accessible during this step.</p>\n<h3><strong>Step 3: Restore your backup (if using the same number)</strong></h3>\n<p>
13If you previously backed up your chats (via Google Drive on Android or iCloud on iOS), the app will prompt you to restore them. Accept the restore to bring your messages and media over seamlessly.</p>\n<h3><strong>Step 4: Set up your Business Profile (name, category, description)</strong></h3>\n<p>Add key details: your business name (hard to change later), choose the right category, and write a short description. This lets customers immediately grasp who you are and what you offer.</p>\n<h3><strong>Step 5: Customize settings &ndash; greetings, away messages, quick replies</strong></h3>\n<p>Go into the Tools or Business Tools section and create automated messages:</p>\n<ul>\n<li><strong>Greeting messages</strong>: Automatically welcome new chats.</li>\n<li><strong>Away messages</strong>: Let customers know when you're offline or outside business hours.</li>\n<li><strong>Quick replies</strong>: Save pre-written answers (up to 50) for FAQs like order status or business hours.</li>\n</ul>\n<h3><strong>Step 6: Add product catalog (if relevant)</strong></h3>\n<p>Use the Catalog feature to list your offerings within the app. Add images, descriptions, prices, and any relevant links. Customers can browse and ask about items directly, the needing to switch platforms.</p>\n<h2><strong>Tips for Setting Up a Professional WhatsApp Business Profile</strong></h2>\n<p>A polished profile makes your business look trustworthy and helps customers engage with you more easily.</p>\n<h3><strong>Use a business name you won&rsquo;t change later</strong></h3>\n<p>Once set, your business name becomes anchored to your account. Pick a name that matches your brand. Changing it later may require reinstalling the app, which could interrupt your chats.</p>\n<h3><strong>Add logo, working hours, location (if applicable)</strong></h3>\n<p>Include a recognizable logo, clearly-defined working hours, and your address (for local businesses). This builds credibility and helps manage customer expectations around response times.</p>\n<h3><strong>Write a clear and concise business description</strong></h3>\n<p>Summarize what you do in one or two lines - e.g., \"We craft custom leather wallets handcrafted in HCMC.\" Keep it direct and focused so customers understand your core offering immediately.</p>\n<h3><strong>Include website and email for added credibility</strong></h3>\n<p>Adding your website and email makes your business easier to trust and contact through multiple channels. It also reinforces your professionalism.</p>\n<h2><strong>Use Cases for WhatsApp Business</strong></h2>\n<p>WhatsApp Business works for many industries and helps each one talk to customers more easily.</p>\n<h3><strong>Local service providers (salons, tutors, clinics)</strong></h3>\n<p>Local service providers can also see strong results with WhatsApp chatbots. For example, Gangwhoo Hospital used Botcake to engage customers and drive sales through WhatsApp, achieving a <strong>10% increase in purchases</strong> and a <strong>1.9x higher conversion rate</strong> from messages to purchases. This shows how salons, tutors, and clinics can boost bookings and customer loyalty by automating conversations.</p>\n<h3><strong>Freelancers and consultants</strong></h3>\n<p>Freelancers and solo consultants benefit from quick replies, catalogs, and labels. Embed a portfolio or service list directly in WhatsApp and respond to inquiries promptly, even when away. This lets you reply quickly and look professional without switching apps or handling emails, which builds trust and saves time.</p>\n<h3><span style=\"color: #864df8;\"><a style=\"color: #864df8;\" href=\"https://botcake.io/use-cases/commerce\"><strong>Ecommerce sellers and D2C brands</strong></a></span></h3>\n<p>Online and D2C brands can use WhatsApp to show products, confirm orders, and send promotions to grow sales. Customers can browse, ask questions, and even buy products, all within WhatsApp.</p>\n<h3><strong>Real estate agents and travel consultants</strong></h3>\n<p>Professionals in real estate and travel can send property or tour listings, schedule viewings, and even conduct virtual tours through WhatsApp. It&rsquo;s ideal for instant lead capture, real-time Q&amp;A, and sharing documents or media like photos, videos, or brochures. This personal, fast communication helps agents close deals quickly and nurture trust.</p>\n<h2><strong>Conclusion</strong></h2>\n<p>Upgrading to WhatsApp Business is a smart step for any entrepreneur ready to grow. Its features help you communicate with impact, manage inquiries seamlessly, and keep your brand visible right where customers are most active on WhatsApp. By setting up a polished profile and making the most of automation, you&rsquo;re not just messaging - you&rsquo;re building trust and credibility. Start using WhatsApp Business with <span style=\"color: #864df8;\"><strong><a style=\"color: #864df8;\" href=\"http://botcake.io\">Botcake.io</a></strong> </span>today to streamline conversations, boost sales, and create stronger connections that fuel long-term success.</p>","display_domains":[],"display_id":"how-to-change-whatsapp-to-a-business-account-a-step-by-step-guide","id":62,"image":"https://content.pancake.vn/2-25/2025/9/6/1909964094f8b0a4d126d71d4d245e274
136f3b4df.jpg","inserted_at":"2025-09-03T14:55:14","is_banner":true,"is_pinned":true,"summary":"Want to know how to change WhatsApp to Business account? Get step-by-step guidance and expert tips below. Explore more with Botcake to scale success.","title":"How to Change WhatsApp to a Business Account: A Step-by-Step Guide","updated_at":"2025-09-06T11:42:24"},{"authors":["pancake"],"categories":[{"id":13,"name":"Tin tức","names":{"en":"News","vi":"Tin tức"}},{"id":16,"name":"Meta for Business","names":{"en":"Meta for Business","vi":"Meta for Business"}}],"content":"<p dir=\"auto\">Business messaging is ushering in a new era of customer interaction. Today&rsquo;s customers are seeking a seamless product discovery journey. In Vietnam, customers connect directly with businesses daily, aiming for more effective online communication.</p>\n<p dir=\"auto\">A striking 79% of adults in Vietnam message businesses at least once a week, and 71% say they prefer engaging with businesses through messaging. Businesses, in turn, are seeing improved customer experiences and a 91% higher average order value through Meta&rsquo;s Messaging app compared to traditional channels.</p>\n<p dir=\"auto\">To meet the evolving behaviors and expectations of consumers, Meta is introducing a Product Shopping feature on Messenger and testing a Livestream tool to help businesses connect more effectively with customers and grow their operations. Meta&rsquo;s new features support product discovery, leveraging the reach and interactivity of messaging apps to empower businesses in their innovation journey and elevate the online customer experience.</p>\n<h1 dir=\"auto\">A Seamless Experience with Direct Shopping on Messenger</h1>\n<p dir=\"auto\">Businesses can now showcase products on Messenger, enabling customers to browse, explore product details, select items, and complete purchases via Pancake&mdash;all within a single chat interface. Businesses can activate this seamless experience by syncing their product catalog from Pancake to Facebook with
13just a few clicks.</p>\n<p dir=\"auto\">The direct shopping feature on Messenger boosts sales and enhances advertising campaign performance by integrating with Message Ads to drive brand and product discovery. For instance, Gladimax Sport, a Vietnamese sports fashion brand, reduced its cost per order by 23% after implementing the new shopping feature, compared to traditional Send Message ads without Pancake catalog integration.</p>\n<p dir=\"auto\">Beyond tracking the impact of Facebook ads on Ads Manager, businesses can also monitor customer interactions facilitated through the Pancake platform.</p>\n<h1 dir=\"auto\">Live Shopping Experience with the Livestream Tool</h1>\n<p dir=\"auto\">Businesses promoting products on Facebook Live can use the Livestream tool to help customers easily browse featured products, ask questions, or add items to their cart.</p>\n<p dir=\"auto\">Notably, the Live Boost Ads feature, which promotes live videos, has been expanded to more businesses. With the launch of the Livestream tool, Meta provides advertisers with a comprehensive solution set, creating a continuous loop from discovery to conversion.</p>\n<p dir=\"auto\">Businesses can showcase products during a Facebook Livestream by syncing their product catalog from Pancake. During the session, viewers can access detailed product information, browse the list of items featured in the Live, and create their own personalized product wishlists. They can also initiate conversations or place orders via Messenger. An automated message is sent in the chat, allowing customers to click and continue their shopping journey with Pancake.</p>\n<p dir=\"auto\">The Livestream tool enhances conversions by significantly improving how businesses engage with customers while optimizing the performance of livestream ads for messaging goals.</p>\n<p dir=\"auto\">H-Life, a retail fashion brand, saw a 19% increase in return on ad spend and a 10% reduction in cost per order using the Livestream tool implemented through Pancake. Early adopters of the feature also reported positive customer feedback and a significant surge in online orders per Livestream session.</p>\n<p dir=\"auto\">The direct shopping Livestream tool is considered a pivotal strategy, enabling businesses to streamline their sales process and deliver a superior shopping experience. With these new features, livestreaming is poised to become a cornerstone sales channel in the future, unlocking immense growth potential for businesses.</p>","display_domains":["pancake.ph","pancake.id","pancake.vn","botcake.io-en"],"display_id":"meta-launches-product-discovery-feature-on-messenger-and-livestream-tool-to-boost-customer-engagement","id":37,"image":"https://content.pancake.vn/2-24/2024/12/26/676dfbd1b61c49bf70632378fdd94cfce523292a.jpg","inserted_at":"2025-06-30T09:02:38","is_banner":true,"is_pinned":true,"summary":"Meta introduces new tools to enhance customer interaction for businesses in Vietnam, where 79% of adults message businesses weekly and 71% prefer messaging for communication. The Product Shopping feature on Messenger allows seamless product browsing and purchasing within a chat interface, integrated with Pancake, boosting sales and ad efficiency. For example, Gladimax Sport reduced order costs by 23%. Additionally, the Livestream tool enables businesses to showcase products during Facebook Live, letting customers browse, inquire, and order via Messenger, with H-Life reporting a 19% higher return on ad spend and 10% lower costs per order. These features streamline sales and enhance online shopping experiences, positioning livestreaming as a key future sales channel.","title":"Meta Launches Product Discovery Feature on Messenger and Livestream Tool to Boost Customer Engagement","updated_at":"2025-09-04T16:25:11"},{"authors":[],"categories":[{"id":13,"name":"Tin tức","names":{"en":"News","vi":"Tin tức"}},{"id":16,"name":"Meta for Business","names":{"en":"Meta for Business","vi":"Meta for Business"}}],"content":"<p>Giải ph&aacute;p nhắn tin cho doanh nghiá»p l&agrave; ká»· nguy&ecirc;n má»i cá»§a viá»c tương t&aacute;c vá»i kh&aacute;ch h&agrave;ng. Kh&aacute;ch h&agrave;ng ng&agrave;y nay Äang t&igrave;m kiếm má»t h&agrave;nh tr&igrave;nh kh&aacute;m ph&aacute; sản phẩm liá»n mạch hÆ¡n. Tại Viá»t Nam, kh&aacute;ch h&agrave;ng kết ná»i trá»±c tiếp vá»i doanh nghiá»p má»i ng&agrave;y vá»i mục ti&ecirc;u trao Äá»i trá»±c tuyến hiá»u quả hÆ¡n.</p>\n<p>79% ngưá»i trưá»ng th&agrave;nh tại Viá»t Nam nhắn tin vá»i doanh nghiá»p &iacute;t nhất má»t lần má»t tuần, v&agrave; 71% cho biết há» muá»n giao tiếp vá»i doanh nghiá»p qua t
13in nhắn. Doanh nghiá»p cÅ©ng nháºn thấy trải nghiá»m kh&aacute;ch h&agrave;ng ÄÆ°á»£c cải thiá»n v&agrave; gi&aacute; trá» trung b&igrave;nh ÄÆ¡n h&agrave;ng cao hÆ¡n 91% th&ocirc;ng qua ứng dụng Tin nhắn cá»§a Meta so vá»i c&aacute;c k&ecirc;nh truyá»n thá»ng.</p>\n<p>Äá» Ä&aacute;p ứng h&agrave;nh vi v&agrave; kỳ vá»ng Äang thay Äá»i cá»§a ngưá»i ti&ecirc;u d&ugrave;ng, Meta ra mắt t&iacute;nh nÄng Mua sắm sản phẩm tr&ecirc;n Messenger v&agrave; thá» nghiá»m c&ocirc;ng cụ Livestream Äá» gi&uacute;p doanh nghiá»p tr&ograve; chuyá»n hiá»u quả hÆ¡n vá»i kh&aacute;ch h&agrave;ng v&agrave; ph&aacute;t triá»n kinh doanh. T&iacute;nh nÄng má»i cá»§a Meta há» trợ kh&aacute;m ph&aacute; sản phẩm, kết hợp vá»i Äá» phá»§ v&agrave; khả nÄng tương t&aacute;c cá»§a c&aacute;c ứng dụng nhắn tin, cho ph&eacute;p há» trợ doanh nghiá»p trong qu&aacute; tr&igrave;nh Äá»i má»i v&agrave; n&acirc;ng tầm trải nghiá»m trá»±c tuyến cho kh&aacute;ch h&agrave;ng.</p>\n<ul>\n<li><strong>Trải nghiá»m liá»n mạch hÆ¡n vá»i t&iacute;nh nÄng Mua sắm trá»±c tiếp tr&ecirc;n Messenger</strong></li>\n</ul>\n<p>Doanh nghiá»p c&oacute; thá» trưng b&agrave;y sản phẩm tr&ecirc;n Messenger, cho ph&eacute;p kh&aacute;ch h&agrave;ng kh&aacute;m ph&aacute; v&agrave; t&igrave;m hiá»u sản phẩm, xem chi tiết, lá»±a chá»n sản phẩm v&agrave; ho&agrave;n th&agrave;nh thanh to&aacute;n th&ocirc;ng qua Pancake, tất cả diá»
n ra trong má»t giao diá»n chat. Doanh nghiá»p c&oacute; thá» k&iacute;ch hoạt trải nghiá»m liá»n mạch n&agrave;y bằng c&aacute;ch Äá»ng bá» danh mục sản phẩm từ ná»n tảng Pancake vá»i Facebook chá» bằng v&agrave;i c&uacute; nhấp chuá»t.<img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-24/2024/12/26/8ce69a17a0bc0cdd8620fd0aba0687b3523742a7.jpg\" width=\"656\" height=\"369\" /></p>\n<p>T&iacute;nh nÄng mua sắm trá»±c tiếp tr&ecirc;n Messenger gi&uacute;p doanh nghiá»p tÄng doanh sá» v&agrave; cải thiá»n hiá»u quả chiến dá»ch quảng c&aacute;o bằng c&aacute;ch kết hợp vá»i Quảng c&aacute;o Tin nhắn Äá» tÄng cưá»ng kh&aacute;m ph&aacute; thương hiá»u v&agrave; sản phẩm. V&iacute; dụ, Gladimax Sport, má»t thương hiá»u thá»i trang thá» thao Viá»t Nam, Ä&atilde; giảm 23% chi ph&iacute; má»i ÄÆ¡n h&agrave;ng sau khi triá»n khai t&iacute;nh nÄng mua sắm má»i, so vá»i quảng c&aacute;o Gá»i tin nhắn th&ocirc;ng thưá»ng v&agrave; kh&ocirc;ng c&oacute; t&iacute;ch hợp danh mục vá»i Pancake.<br /><br />Ngo&agrave;i viá»c Äo lưá»ng t&aacute;c Äá»ng cá»§a quảng c&aacute;o Facebook tr&ecirc;n Ads Manager, doanh nghiá»p cÅ©ng c&oacute; thá» theo d&otilde;i c&aacute;c trải nghiá»m cá»§a kh&aacute;ch h&agrave;ng ÄÆ°á»£c thá»±c hiá»n qua ná»n tảng Pancake.&nbsp;</p>\n<ul>\n<li><strong>Trải nghiá»m Mua sắm trá»±c tiếp vá»i c&ocirc;ng cụ Livestream</strong></li>\n</ul>\n<p>Doanh nghiá»p quảng b&aacute; sản phẩm tr&ecirc;n Facebook Live c&oacute; thá» sá» dụng c&ocirc;ng cụ Livestram Äá» gi&uacute;p kh&aacute;ch h&agrave;ng dá»
d&agrave;ng lưá»t nhanh qua c&aacute;c sản phẩm ÄÆ°á»£c giá»i thiá»u v&agrave; Äặt c&acirc;u há»i hoặc th&ecirc;m sản phẩm v&agrave;o giá» h&agrave;ng.</p>\n<p>Äặc biá»t, t&iacute;nh nÄng th&uacute;c Äẩy video ph&aacute;t trá»±c tiếp - Live Boost Ads Ä&atilde; ÄÆ°á»£c má» rá»ng cho nhiá»u doanh nghiá»p sá» dụng. Vá»i viá»c ra mắt c&ocirc;ng cụ Livestream, Meta mang tá»i cho nh&agrave; quảng c&aacute;o má»t bá» giải ph&aacute;p ho&agrave;n chá»nh, gi&uacute;p tạo ra má»t v&ograve;ng lặp li&ecirc;n tục từ kh&aacute;m ph&aacute; Äến chuyá»n Äá»i.<br /><br /></p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-24/2024/12/26/58875b943782baef5e87bfe6c8f532f2b2854023.jpg\" width=\"679\" height=\"382\" /></p>\n<p>Doanh nghiá»p c&oacute; thá» giá»i thiá»u sản phẩm trong phi&ecirc;n livestream tr&ecirc;n Facebook bằng c&aacute;ch Äá»ng bá» danh mục sản phẩm từ Pancake. Trong phi&ecirc;n Livestream n&agrave;y, ngưá»i xem c&oacute; thá» xem chi tiết th&ocirc;ng tin sản phẩm ÄÆ°á»£c giá»i thiá»u, xem danh s&aacute;ch sản phẩm b&agrave;y b&aacute;n trong suá»t buá»i Live. Ngưá»i xem c&oacute; thá» tạo ri&ecirc;ng cho m&igrave;nh danh s&aacute;ch sản phẩm y&ecirc;u th&iacute;ch v&agrave; bắt Äầu trao Äá»i hoặc Äặt h&agrave;ng th&ocirc;ng qua Messenger. Má»t tin nhắn tá»± Äá»ng sẽ ÄÆ°á»£c gá»i lại trong chat, kh&aacute;ch h&agrave;ng c&oacute; thá» nhấp chuá»t Äá» tiếp tục h&agrave;nh tr&igrave;nh mua h&agrave;ng vá»i Pancake.</p>\n<p>C&ocirc;ng cụ Livestream gi&uacute;p thương hiá»u tÄng cưá»ng chuyá»n Äá»i bằng c&aacute;ch cải thiá»n Ä&aacute;ng ká» khả nÄng doanh nghiá»p tương t&aacute;c vá»i kh&aacute;ch h&agrave;ng, Äá»ng thá»i n&acirc;ng cao hiá»u quả cá»§a quảng c&aacute;o livestream vá»i mục ti&ecirc;u tá»i ưu ho&aacute; tin nhắn.</p>\n<p>Thương hiá»u thá»i trang b&aacute;n lẻ H-Life, Ä&atilde; tÄng 19% lợi nhuáºn tr&ecirc;n chi ti&ecirc;u quảng c&aacute;o v&agrave; giảm 10% chi ph&iacute; tr&ecirc;n má»i ÄÆ¡n h&agrave;ng vá»i c&ocirc;ng cụ Livestream, triá»n khai th&ocirc;ng qua há» thá»ng Pancake. C&aacute;c nh&agrave; b&aacute;n h&agrave;ng thá» nghiá»m t&iacute;nh nÄng má»i trong giai Äoạn Äầu cÅ©ng ghi nháºn phản há»i t&iacute;ch cá»±c từ ph&iacute;a kh&aacute;ch h&agrave;ng v&agrave; ghi nháºn lượng ÄÆ¡n Äặt h&agrave;ng trá»±c tuyến tÄng mạnh tr&ecirc;n má»i phi&ecirc;n Livestream.&nbsp;</p>\n<p>C&ocirc;ng cụ mua sắm trá»±c tiếp tr&ecirc;n Livestream ÄÆ°á»£c Ä&aacute;nh gi&aacute; l&agrave; chiến lược quan trá»ng, há» trợ doanh nghiá»p tá»i ưu quy tr&igrave;nh b&aacute;n h&agrave;ng v&agrave; mang lại trải nghiá»m mua sắm vượt trá»i. Vá»i c&aacute;c t&iacute;
13nh nÄng má»i, livestream ÄÆ°á»£c kỳ vá»ng sẽ trá» th&agrave;nh k&ecirc;nh b&aacute;n h&agrave;ng ch&iacute;nh yếu trong tương lai, má» ra nhiá»u tiá»m nÄng ph&aacute;t triá»n cho doanh nghiá»p.&nbsp;</p>\n<p>&nbsp;</p>","display_domains":["pancake.vn"],"display_id":"meta-ra-mat-tinh-nang-kham-pha-san-pham-tren-messenger-va-cong-cu-livestream-giup-tuong-tac-tot-hon-voi-khach-hang","id":35,"image":"https://content.pancake.vn/2-24/2024/12/26/676dfbd1b61c49bf70632378fdd94cfce523292a.jpg","inserted_at":"2024-12-26T18:36:48","is_banner":true,"is_pinned":true,"summary":"Meta cáºp nháºt 2 tÃnh nÄng má»i nhất: Mua sắm trá»±c tiếp trên Messenger và Công cụ mua sắm lên Livestream há» trợ nhà bán hà ng tá»i ưu váºn hà nh và cung cấp má»t trải nghiá»m mua sắm liá»n mạch vá»i sá»± há» trợ từ Pancake ","title":"Meta ra mắt tÃnh nÄng khám phá sản phẩm trên Messenger và công cụ Livestream giúp tương tác tá»t hÆ¡n vá»i khách hà ng","updated_at":"2025-09-04T16:25:10"},{"authors":[],"categories":[{"id":14,"name":"Äá»i tác & Sá»± kiá»n","names":{"en":"Partners & Events","vi":"Äá»i tác & Sá»± kiá»n"}}],"content":"<p><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img class=\"xz74otr\" src=\"https://static.xx.fbcdn.net/images/emoji.php/v9/t2b/2/16/1f389.png\" alt=\"ð\" width=\"16\" height=\"16\" /></span>&nbsp;D&agrave;nh cho c&aacute;c ÄÆ¡n h&agrave;ng ná»i th&agrave;nh khu vá»±c H&agrave; Ná»i v&agrave; TP. Há» Ch&iacute; Minh.<br class=\"html-br\" /><br class=\"html-br\" /><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img class=\"xz74otr\" src=\"https://static.xx.fbcdn.net/images/emoji.php/v9/tb4/2/16/2705.png\" alt=\"â
\" width=\"16\" height=\"16\" /></span>&nbsp;Khi sá» dụng dá»ch vụ X2 NHANH, ÄÆ¡n h&agrave;ng sẽ ÄÆ°á»£c lấy v&agrave; giao ngay trong ng&agrave;y bá»i Äá»i t&aacute;c cá»§a GHN - Ahamove.<br class=\"html-br\" /><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img class=\"xz74otr\" src=\"https://static.xx.fbcdn.net/images/emoji.php/v9/tb4/2/16/2705.png\" alt=\"â
\" width=\"16\" height=\"16\" /></span>&nbsp;Giao nhanh trong ng&agrave;y vá»i gi&aacute; cưá»c ÄÆ¡n h&agrave;ng kh&ocirc;ng thay Äá»i so vá»i bảng gi&aacute; hiá»n tại<br class=\"html-br\" /><br class=\"html-br\" /><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img class=\"xz74otr\" src=\"https://static.xx.fbcdn.net/images/emoji.php/v9/tcc/2/16/1f4cd.png\" alt=\"ð\" width=\"16\" height=\"16\" /></span>&nbsp;Lưu &yacute; khi l&ecirc;n ÄÆ¡n h&agrave;ng tr&ecirc;n POS:<br class=\"html-br\" /><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img class=\"xz74otr\" src=\"https://static.xx.fbcdn.net/images/emoji.php/v9/tf0/2/16/1f449.png\" alt=\"ð\" width=\"16\" height=\"16\" /></span>&nbsp;ÄÆ¡n h&agrave;ng ÄÆ°á»£c gá»i c&oacute; trá»ng lượng từ 5kg trá» xuá»ng<br class=\"html-br\" /><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img class=\"xz74otr\" src=\"https://static.xx.fbcdn.net/images/emoji.php/v9/tf0/2/16/1f449.png\" alt=\"ð\" width=\"16\" height=\"16\" /></span>&nbsp;ÄÆ¡n h&agrave;ng COD, khai gi&aacute; từ 5 triá»u Äá»ng trá» xuá»ng<br class=\"html-br\" /><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img class=\"xz74otr\" src=\"https://static.xx.fbcdn.net/images/emoji.php/v9/tf0/2/16/1f449.png\" alt=\"ð\" width=\"16\" height=\"16\" /></span>&nbsp;Chá» &aacute;p dụng c&oacute; c&aacute;c ÄÆ¡n h&agrave;ng ÄÆ°á»£c tạo trưá»c 18h h&agrave;ng ng&agrave;y<br class=\"html-br\" /><br class=\"html-br\" /><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img class=\"xz74otr\" src=\"https://static.xx.fbcdn.net/images/emoji.php/v9/t77/2/16/1f4f2.png\" alt=\"ð²\" width=\"16\" height=\"16\" /></span>&nbsp;Sau khi l&ecirc;n ÄÆ¡n, há» thá»ng sẽ tá»± Äá»ng n&acirc;ng cấp ÄÆ¡n h&agrave;ng cá»§a Shop l&ecirc;n dá»ch vụ X2 NHANH nếu thoả m&atilde;n Äiá»u kiá»n<br class=\"html-br\" /><br class=\"html-br\" /><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img class=\"xz74otr\" src=\"https://static.xx.fbcdn.net/images/emoji.php/v9/tf0/2/16/1f449.png\" alt=\"ð\" width=\"16\" height=\"16\" /></span>&nbsp;C&aacute;c chá»§ shop Pancake quan t&acirc;m Äến dá»ch vụ giao h&agrave;ng má»i nhất c&oacute; thá» xem chi tiết chương tr&igrave;nh tại Ä&acirc;y:<br class=\"html-br\" /><span class=\"html-span xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n xd10rxx x1sy0etr x17r0tee x972fbf xcfux6l x1qhh985 xm0m39n x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2d
13hg xggy1nq x1a2a7pz x1sur9pj xkrqix3 x1fey0fg x1s688f\" tabindex=\"0\" role=\"link\" href=\"https://bit.ly/HuongDanLenDonX2NHANH?fbclid=IwZXh0bgNhZW0CMTAAAR3N43cgGaEwhVk8afjGuBLhsBqu9IYeRJejyeR_Ho42DdFaoHhXjHwN6V0_aem_3dHxc0dYZBQGvKkKK60x0g\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https://bit.ly/HuongDanLenDonX2NHANH</a></span></p>\n<p><br class=\"html-br\" /><span class=\"html-span xexx8yu x4uap5 x18d9i69 xkhd6sd x1hl2dhg x16tdsg8 x1vvkbs x3nfvp2 x1j61x8r x1fcty0u xdj266r xat24cr xgzva0m xhhsvwb xxymvpz xlup9mm x1kky2od\"><img class=\"xz74otr\" src=\"https://static.xx.fbcdn.net/images/emoji.php/v9/tf0/2/16/1f449.png\" alt=\"ð\" width=\"16\" height=\"16\" /></span>&nbsp;Giao h&agrave;ng nhanh hÆ¡n - Váºn h&agrave;nh tá»t hÆ¡n cho m&ugrave;a Mega Sale cuá»i nÄm 2024!!!&nbsp;</p>","display_domains":["pancake.vn"],"display_id":"giao-hang-nhanh-ra-mat-dich-vu-x2-nhanh-chuyen-phat-nhanh-sieu-toc-giao-nhanh-ngay-trong-ngay","id":33,"image":"https://content.pancake.vn/2-24/2024/9/27/d3425e473673fd906d2b0e4c8f054c2446d94c83.jpg","inserted_at":"2024-09-27T09:26:25","is_banner":true,"is_pinned":true,"summary":"\n","title":"Giao Hà ng Nhanh ra mắt dá»ch vụ X2 Nhanh - Chuyá»n phát nhanh siêu tá»c, Giao nhanh ngay trong ngà y.","updated_at":"2025-09-04T16:25:10"},{"authors":["Khanh Ly Pham"],"categories":[{"id":13,"name":"Tin tức","names":{"en":"News","vi":"Tin tức"}},{"id":16,"name":"Meta for Business","names":{"en":"Meta for Business","vi":"Meta for Business"}}],"content":"<p><em>Bắt Äầu từ 2024, c&aacute;c sá»± kiá»n chuyá»n Äá»i tr&ecirc;n Meta như Lượt mua h&agrave;ng sẽ ÄÆ°á»£c Äá»ng bá» vá» Tr&igrave;nh quản l&yacute; quảng c&aacute;o th&ocirc;ng qua API chuyá»n Äá»i (CAPI), thay v&igrave; chá» sá» dụng Messenger Event API. Há» thá»ng Pancake POS Ä&atilde; tá»± Äá»ng t&iacute;ch hợp API chuyá»n Äá»i cá»§a Meta gi&uacute;p doanh nghiá»p v&agrave; nh&agrave; b&aacute;n h&agrave;ng dá»
d&agrave;ng Äá»ng bá» sá»± kiá»n mua h&agrave;ng v&agrave; tá»i ưu lượt mua h&agrave;ng qua tin nhắn.</em></p>\n<h3>API chuyá»n Äá»i (Conversions API)</h3>\n<p>API chuyá»n Äá»i (CAPI) ÄÆ°á»£c thiết kế Äá» tạo kết ná»i giữa dữ liá»u quảng c&aacute;o (v&iacute; dụ: h&agrave;nh Äá»ng kh&aacute;ch h&agrave;ng tr&ecirc;n trang<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">web, lượt mua h&agrave;ng, lượt xem trang, lượt ho&agrave;n th&agrave;nh form ÄÄng k&yacute;...) từ k&ecirc;nh b&aacute;n h&agrave;ng cá»§a doanh nghiá»p v&agrave; chá»§ thương hiá»u (Fanpage, Website, Ứng dụng di Äá»ng...) vá»i há» thá»ng cá»§a Meta, từ Ä&oacute; tá»i ưu ho&aacute; khả nÄng nhắm mục ti&ecirc;u quảng c&aacute;o, gi&uacute;p giảm chi ph&iacute; tr&ecirc;n má»i kết quả v&agrave; Äo lưá»ng ch&iacute;nh x&aacute;c chuyá»n Äá»i chiến dá»ch.</span></p>\n<p>Thay v&igrave; duy tr&igrave; c&aacute;c Äiá»m kết ná»i ri&ecirc;ng biá»t hoặc thao t&aacute;c thá»§ c&ocirc;ng, c&aacute;c nh&agrave; b&aacute;n h&agrave;ng c&oacute; thá» lá»±a chá»n kết ná»i k&ecirc;nh b&aacute;n cá»§a m&igrave;nh vá»i há» thá»ng Pancake POS - Ä&atilde; ÄÆ°á»£c t&iacute;ch hợp sẵn API Chuyá»n Äá»i, Äá» Äá»ng bá» tá»± Äá»ng những dữ liá»u chuyá»n Äá»i n&agrave;y tá»i Meta.&nbsp;</p>\n<p>C&aacute;c sá»± kiá»n m&agrave; bạn muá»n Äá»ng bá» sẽ ÄÆ°á»£c li&ecirc;n kết vá»i má»t ID táºp dữ liá»u v&agrave; ÄÆ°á»£c xá» l&yacute; tương tá»± viá»c gá»i sá»± kiá»n th&ocirc;ng qua Meta Pixel. Nh&agrave; b&aacute;n h&agrave;ng c&oacute; thá» tạo nhiá»u tá»p dữ liá»u kh&aacute;c nhau th&ocirc;ng qua viá»c sá» dụng Tr&igrave;nh quản l&yacute; sá»± kiá»n tr&ecirc;n Meta (Event Manager). Tham khảo chi tiết c&aacute;ch sá» dụng tại Ä&acirc;y: <a href=\"https://www.facebook.com/business/help/898185560232180?id=1205376682832142\">https://www.facebook.com/business/help/898185560232180?id=1205376682832142</a><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-24/2024/1/10/0908a767c318bbb4a614a6a2d4c87dbe294760df.png\" width=\"931\" height=\"483\" /></p>\n<p>Hiá»u má»t c&aacute;ch ÄÆ¡n giản, khi kết ná»i cá»a h&agrave;ng cá»§a bạn vá»i Pancake POS, ch&uacute;ng t&ocirc;i sẽ gi&uacute;p bạn Äá»ng bá» má»i sá»± kiá»n chuyá»n Äá»i tá»i Ads Manager theo thá»i gian thá»±c Äá» tá»i ưu tá»t hÆ¡n chiến dá»ch quảng c&aacute;o cá»§a bạn.</p>\n<h3>Tá»i ưu chuyá»n Äá»i sá»± kiá»n mua h&agrave;ng vá»i CAPI Meta cho trang Instagram</h3>\n<p>Äá» má» kho&aacute; t&iacute;nh nÄng Tá»i ưu Lượt mua qua tin nhắn cá»§a Meta, nh&agrave; b&aacute;n h&agrave;ng phải gá»i má»t lượng dữ liá»u ÄÆ¡n h&agrave;ng nhất Äá»nh tá»i Tr&igrave;nh quản l&yacute; quảng c&aacute;o, th&ocirc;ng thưá»ng dữ liá»u sẽ ÄÆ°á»£c ghi nháºn trong v&ograve;ng 7-14 ng&agrave;y Äá» tá»i ưu tá»t nhất cho chiến dá»ch quảng c&aacute;o.</p>\n<p>Äá» &aacute;p dụng t&iacute;nh nÄng Äá»ng bá» sá»± kiá»n mua h&agrave;ng tr&ecirc;n Instagram tá»i Ads Manager, nh&agrave; b&aacute;n h&agrave;ng cần Ä&aacute;p ứng má»t sá» Äiá»u kiá»n sau:&nbsp;</p>\n<ul>\n<li>K&iacute;ch hoạt t&agrave;i khoản Instagram Official, t&agrave;i khoản n&agrave;y c&oacute; li&ecirc;n kết tá»i 1 page Facebook. Ngo&agrave;i ra cả t&agrave;i khoản Instagram v&agrave; Fanpage n&agrave;y Äá»u phải c&ugrave;ng ÄÆ°á»£c quản l&yacute; tr&ecirc;n má»t t&agrave;i khoản Business Manager (chung BM ID)</li>\n<li>K&iacute;ch hoạt t&agrave;i khoản Instagram n&agrave;y vá»i Pancake POS, v&agrave; ngưá»i kết ná»i phải c&oacute; quyá»n Quản trá» vi&ecirc;n (admin) tr&ecirc;n t&agrave;i khoản BM Ä&oacute;.</li>\n</ul>\n<p>Sau khi Ä&aacute;p ứng Äầy Äá»§ c&aacute;c Äiá»u kiá»n tr&ecirc;n, nh&agrave; b&aacute;n h&agrave;ng c&oacute; thá» dá»
d&agrave;ng thao t&aacute;c Äá» Äá»ng bá» sá»± kiá»n mua h&agrave;ng cho trang Instagram theo c&aacute;c bưá»c sau:</p>\n<h4>Bưá»c 1: Kết ná»i API Chuyá»n Äá»i tr&ecirc;n Pancake POS</h4>\n<ul>\n<li>Truy cáºp t&agrave;i khoản shop Ä&atilde; kết ná»i Pancake POS</li>\n<li>Truy cáºp Cấu h&igrave;nh =&gt; Cấu h&igrave;nh th&ocirc;ng b&aacute;o =&gt; Facebook</li>\n<li>Chá»n Kết ná»i Meta CAPI</li>\n</ul>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-24/2024/1/9/8d74a3712b20c36149a26b721be2602eb005f239.png\" width=\"931\" height=\"350\" /></p>\n<h4>Bưá»c 2: K&iacute;ch hoạt API chuyá»n Äá»i tr&ecirc;n trang Instagram</h4>\n<ul>\n<li>Chá»n Business Manager chứa Fanpage v&agrave; Instagram cá»§a bạn</li>\n</ul>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-24/2024/1/10/1e64b1581eac2a3a16d20de547fa814bda8f9157.png\" width=\"930\" height=\"461\" /></p>\n<ul>\n<li>Chá»n Trang Facebook v&agrave; Instagram muá»n sá» dụng API chuyá»n Äá»i</li>\n</ul>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-24/2024/1/10/f9e3f396282589945660dddbf1b09acfba68a0b0.png\" width=\"930\" height=\"476\" /></p>\n<p>&nbsp;</p>\n<p>Bưá»c tiếp theo, nh&agrave; b&aacute;n h&agrave;ng phải tạo tá»p dữ liá»u. Nếu bạn muá»n tạo tạo dữ liá»u ri&ecirc;ng cho trang Facebook v&agrave; Instagram, chá»n \"Non Selected\"; nếu bạn muá»n tạo tá»p dữ liá»u d&ugrave;ng chung cho cả hai trang, chá»n trang Instagram m&agrave; bạn muá»n t&iacute;ch hợp. Sau Ä&oacute; h&atilde;y Äặt t&ecirc;n cho tá»p dữ liá»u cá»§a bạn v&agrave; X&aacute;c nháºn tạo c&aacute;c tá»p dữ liá»u.</p>\n<p>Tá»i Ä&acirc;y, c&aacute;c bưá»c thiết láºp Ä&atilde; ho&agrave;n th&agrave;nh. Khi tạo ÄÆ¡n h&agrave;ng cho kh&aacute;ch h&agrave;ng tr&ecirc;n Pancake, mặc Äá»nh khi trạng th&aacute;i ÄÆ¡n h&agrave;ng chuyá»n sang \"Ä&atilde; x&aacute;c nháºn\", dữ liá»u sẽ th&ocirc;ng qua API Chuyá»n Äá»i truyá»n vá» Tá»p dữ liá»u tr&ecirc;n Tr&igrave;nh quản l&yacute; quảng c&aacute;o Äá» thá»ng k&ecirc; v&agrave; gi&uacute;p nh&agrave; b&aacute;n h&agrave;ng tá»i ưu chiến dá»ch cá»§a m&igrave;nh.</p>\n<h3>Kết</h3>\n<p>Vá»i c&aacute;c nh&agrave; b&aacute;n h&agrave;ng, h&atilde;y táºn dụng API Chuyá»n Äá»i ÄÆ°á»£c t&iacute;ch hợp sẵn tr&ecirc;n c&aacute;c ná»n tảng cá»§a Pancake Äá» chia sẻ sá»± kiá»n mua h&agrave;ng cá»§a bạn theo thá»i gian thá»±c hoặc gần vá»i thá»i gian thá»±c nhất c&oacute; thá». Bạn chia sẻ sá»± kiá»n l&ecirc;n Meta c&agrave;ng sá»m, há» thá»ng ph&acirc;n phá»i quảng c&aacute;o Ä&aacute;nh gi&aacute; c&agrave;ng ch&iacute;nh x&aacute;c khả nÄng má»t kh&aacute;ch h&agrave;ng sẽ thá»±c hiá»n h&agrave;nh Äá»ng mua h&agrave;ng hoặc chuyá»n Äá»i sau khi xem quảng c&aacute;o. Bằng c&aacute;ch &aacute;p dụng nhanh nhất c&aacute;c dữ liá»u th&ocirc;ng qua API Chuyá»n Äá»i, bạn c&oacute; thá» cải thiá»n hiá»u quả quảng c&aacute;o bằng c&aacute;ch giảm chi ph&iacute; tr&ecirc;n má»i h&agrave;nh Äá»ng.&nbsp;</p>\n<p>&nbsp;</p>","display_domains":["pancake.vn"],"display_id":"toi-uu-su-kien-mua-hang-cho-quang-cao-instagram-voi-pancake","id":26,"image":"https://content.pancake.vn/2-24/2024/1/9/642a383347d060d718c71707714e42173a7dbd06.png","inserted_at":"2024-01-09T09:42:36","is_banner":true,"is_pinned":true,"summary":"Trưá»c Äây, vá»i Messenger Event API, nhà bán hà ng có thá» Äá»ng bá» dữ liá»u ÄÆ¡n hà ng từ Pancake POS tá»i Trình quản lý quảng cáo dà nh cho trang Facebook. Bưá»c sang 2024, Pancake má» rá»ng kết ná»i API Chuyá»n Äá»i (Conversions API) giúp nhà bán hà ng áp dụng tÃnh nÄng nà y vá»i cả trang Instagram và tá»i ưu chiến dá»ch quảng cáo tin nhắn trên Instagram. ","title":"Tá»i ưu Sá»± kiá»n mua hà ng cho quảng cáo Instagram vá»i Pancake","updated_at":"2025-09-04T16:25:11"},{"authors":["Tin Ngo"],"categories":[{"id":13,"name":"Tin tức","names":{"en":"News","vi":"Tin tức"}}],"content":"<p><em>Chiá»u ng&agrave;y 14/12/2023, Pancake c&ugrave;ng c&aacute;c diá»
n giả kh&aacute;ch má»i Ä&atilde; tr&ograve; chuyá»n v&agrave; trao Äá»i những g&oacute;c nh&igrave;n Äa chiá»u li&ecirc;n quan Äến hoạt Äá»ng kinh doanh thương mại Äiá»n tá» tại Viá»t Nam trong suá»t nÄm 2023 v&agrave; báºt m&iacute; những cáºp nháºt má»i nhất từ c&aacute;c ná»n tảng cho 2024.</em></p>\n<p>2023 Ä&aacute;nh dấu má»t nÄm s&ocirc;i Äá»ng nhưng cÅ©ng Äầy th&aacute;ch thức cá»§a thá» trưá»ng thương mại Äiá»n tá» Viá»t Nam. Pancake Ä&atilde; c&ugrave;ng c&aacute;c diá»
n giả kh&aacute;ch má»i l&agrave; l&atilde;nh Äạo cá»§a c&aacute;c agency quảng c&aacute;o v&agrave; doanh nghiá»p kinh doanh Äa k&ecirc;nh dẫn Äầu thá» trưá»ng tá» chức talkshow \"Kinh doanh thương mại Äiá»n tá» - Nh&igrave;n lại 2023 v&agrave; Báºt Ä&agrave; tÄng trưá»ng 2024\".<img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/12/21/603c77651b224f29ee1b5552fd358a11fdb87976.jpg\" width=\"733\" height=\"415\" /></p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em>C&aacute;c diá»
n giả kh&aacute;ch má»i tham gia Talkshow c&ugrave;ng Pancake&nbsp;</em></span></p>\n<p>Chương tr&igrave;nh c&oacute; sá»± tham gia cá»§a c&aacute;c kh&aacute;ch má»i - c&aacute;c chuy&ecirc;n gia trong lÄ©nh vá»±c thương mại Äiá»n tá»:</p>\n<ul>\n<li>Anh Nguyá»
n Äắc Tr&iacute; - COO cá»§a Adsplus - Digital Marketing Agency h&agrave;ng Äầu Viá»t Nam</li>\n<li>Anh La Tiến DÅ©ng - Nh&agrave; s&aacute;ng láºp cá»§a thương hiá»u Má»n Decor v&agrave; Ngungon</li>\n<li>Anh L&ecirc; Lương Toản - CEO cá»§a Ilaby Kids - Thương hiá»u thá»i trang thiết kế cho trẻ em</li>\n</ul>\n<p>C&ugrave;ng Pancake Äiá»m lại má»t sá» ná»i dung ná»i báºt Ä&atilde; ÄÆ°á»£c Äá» cáºp trong chương tr&igrave;nh:</p>\n<h3>Xu hưá»ng mua sắm ná»i báºt trong 2023</h3>\n<p>Th&oacute;i quen mua sắm cá»§a ngưá»i ti&ecirc;u d&ugrave;ng tr&ecirc;n ná»n tảng thương mại Äiá»n tá» Ä&atilde;
13 trải qua những thay Äá»i Ä&aacute;ng ká» trong những nÄm gần Ä&acirc;y, nhá» những tiến bá» vá» c&ocirc;ng nghá» v&agrave; nhu cầu ng&agrave;y c&agrave;ng tÄng cá»§a ngưá»i ti&ecirc;u d&ugrave;ng. Dưá»i Ä&acirc;y l&agrave; má»t sá» xu hưá»ng ch&iacute;nh trong nÄm 2023:</p>\n<ul>\n<li>Mua h&agrave;ng qua tin nhắn: Thá»ng k&ecirc; cho thấy 73% ngưá»i ti&ecirc;u d&ugrave;ng tại Viá»t Nam hiá»n Äang sá» dụng tin nhắn há»i thoại Äá» tương t&aacute;c vá»i doanh nghiá»p. H&agrave;nh vi nhắn tin v&agrave; tương t&aacute;c qua há»i thoại, phá» biến nhất l&agrave; Messenger v&agrave; Zalo trá» n&ecirc;n phá» biến á» má»i Äá»i tượng, Äặc biá»t trong nh&oacute;m kh&aacute;ch h&agrave;ng thuá»c thế há» Millennials v&agrave; Gen Z.&nbsp;</li>\n<li>Mua h&agrave;ng qua Ä&aacute;nh gi&aacute; (review): Äa sá» ngưá»i ti&ecirc;u d&ugrave;ng hiá»n tại thưá»ng Äá»c hoặc xem từ 1 Äến 10 Ä&aacute;nh gi&aacute; trưá»c khi ÄÆ°a ra quyết Äá»nh mua sắm. Tuy nhi&ecirc;n, sá» lượng Ä&aacute;nh gi&aacute; m&agrave; má»t ngưá»i ti&ecirc;u d&ugrave;ng Äá»c thưá»ng phụ thuá»c v&agrave;o gi&aacute; trá» sản phẩm m&agrave; há» quan t&acirc;m. Sức ảnh hưá»ng cá»§a những Ä&aacute;nh gi&aacute; n&agrave;y lá»n tá»i mức t&aacute;c Äá»ng trá»±c tiếp tá»i cảm x&uacute;c mua h&agrave;ng, v&agrave; tạo th&agrave;nh má»t tr&agrave;o lưu cho c&aacute;c KOLs, KOCs ph&aacute;t triá»n.</li>\n<li>Mua sắm tr&ecirc;n thiết bá» di Äá»ng: Viá»c táºp trung ph&aacute;t triá»n trải nghiá»m mua sắm tr&ecirc;n di Äá»ng ng&agrave;y c&agrave;ng ÄÆ°á»£c ch&uacute; trá»ng, c&aacute;c ná»n tảng b&aacute;n h&agrave;ng vá»i Äá»nh dạng video ngắn v&agrave; tương th&iacute;ch tá»· lá» vá»i thiết bá» di Äá»ng ng&agrave;y c&agrave;ng nhiá»u, Äá»ng thá»i thương hiá»u cÅ©ng táºp trung ph&aacute;t triá»n website kết hợp tá»i ưu tá»c Äá» tải trang Äá» cung cấp má»t trải nghiá»m mua sắm mượt m&agrave; hÆ¡n.</li>\n</ul>\n<h3>H&igrave;nh thức quảng c&aacute;o ghi nháºn mang lại nhiá»u hiá»u quả nhất cho doanh nghiá»p</h3>\n<p>Chia sẻ vá» c&aacute;c h&igrave;nh thức quảng c&aacute;o, anh Nguyá»
n Äắc Tr&iacute; (Adsplus) Ä&atilde; chia sẻ Ä&aacute;nh gi&aacute; từ má»t agency quảng c&aacute;o vá»i nhiá»u nÄm kinh nghiá»m thá»±c chiến tr&ecirc;n thá» trưá»ng:&nbsp;</p>\n<ul>\n<li>Quảng c&aacute;o Doanh sá» mua h&agrave;ng tr&ecirc;n Meta: Quảng c&aacute;o Tá»i ưu Lượt mua h&agrave;ng qua tin nhắn l&agrave; h&igrave;nh thức ghi nháºn hiá»u quả chuyá»n Äá»i cao nhất trong suá»t nÄm 2023 nhá» khả nÄng ph&acirc;n phá»i tá»i Ä&uacute;ng tá»p kh&aacute;ch h&agrave;ng tiá»m nÄng, gi&uacute;p tÄng sá» lượng ÄÆ¡n h&agrave;ng v&agrave; tÄng Lợi nhuáºn tr&ecirc;n chi ti&ecirc;u quảng c&aacute;o. Ngo&agrave;i ra c&aacute;c chiến dá»ch Advantage+ Shopping Campaign (ASC) hoạt Äá»ng dá»±a tr&ecirc;n viá»c tá»i Äa ho&aacute; khả nÄng tá»± Äá»ng cá»§a m&aacute;y há»c Meta Ä&atilde; g&oacute;p phần cải thiá»n tá»· lá» chuyá»n Äá»i v&agrave; doanh sá» b&aacute;n h&agrave;ng cho rất nhiá»u doanh nghiá»p.</li>\n<li>Quảng c&aacute;o Tạo nhu cầu (Demand Gen) tr&ecirc;n Google: H&igrave;nh thức n&agrave;y gi&uacute;p doanh nghiá»p tạo ra c&aacute;c nhu cầu tiá»m nÄng cho sản phẩm cá»§a bạn trưá»c cả khi kh&aacute;ch h&agrave;ng c&oacute; nhu cầu t&igrave;
13m Äến vá»i doanh nghiá»p, v&agrave; ÄÆ°á»£c ph&acirc;n phá»i linh hoạt á» nhiá»u vá» trá» quảng c&aacute;o tr&ecirc;n há» thá»ng cá»§a Google, kết hợp vá»i má»t sá» th&oacute;i quen mua sắm giải tr&iacute;.</li>\n<li>Quảng c&aacute;o Mua sắm v&agrave; Livestream tr&ecirc;n TikTok: Khi xu hưá»ng b&aacute;n h&agrave;ng qua livestream cá»§a TikTok trá» th&agrave;nh xu hưá»ng dẫn Äầu thá» trưá»ng th&igrave; c&aacute;c h&igrave;nh thức quảng c&aacute;o n&agrave;y cÅ©ng ÄÆ°á»£c ra Äá»i v&agrave; ghi nháºn mang lại những chuyá»n Äá»i t&iacute;ch cá»±c cho rất nhiá»u nh&agrave; b&aacute;n h&agrave;ng, vừa th&uacute;c Äẩy kh&aacute;ch h&agrave;ng tiá»m nÄng mua sắm vừa g&oacute;p phần tÄng Äá» phá»§ cá»§a thương hiá»u tá»i kh&aacute;ch h&agrave;ng.</li>\n</ul>\n<p>Trong suá»t cuá»c tr&ograve; chuyá»n, c&aacute;c kh&aacute;ch má»i cÅ©ng chia sẻ má»t sá» những kh&oacute; khÄn dá»±a tr&ecirc;n kinh nghiá»m váºn h&agrave;nh c&aacute;c thương hiá»u kinh doanh Äa k&ecirc;nh. 2023 l&agrave; má»t nÄm kh&oacute; khÄn cá»§a kinh tế thá» trưá»ng, ngưá»i ti&ecirc;u d&ugrave;ng phải thắt chặt chi ti&ecirc;u v&agrave; c&acirc;n nhắc kÄ© c&agrave;ng trưá»c khi ÄÆ°a ra quyết Äá»nh mua sắm. Äá»ng thá»i tÄng phần trÄm chiết khấu cá»§a c&aacute;c ná»n tảng b&aacute;n h&agrave;ng, sá»± cạnh tranh gi&aacute;, sá» lượng cÅ©ng như chất lượng sản phẩm khiến cho doanh thu cá»§a c&aacute;c doanh nghiá»p bỠảnh hưá»ng.</p>\n<p>C&aacute;c ng&agrave;y Mega Sale v&agrave; Double-Day (v&iacute; dụ 9/9, 10/10, 11/11...) cÅ©ng c&oacute; nhiá»u t&aacute;c Äá»ng Äến chiến lược b&aacute;n Äa k&ecirc;nh cá»§a c&aacute;c doanh nghiá»p. Mega Sale l&agrave; thá»i Äiá»m tá»t Äá» Äẩy mạnh doanh sá», v&agrave; doanh nghiá»p cần l&ecirc;n kế hoạch tiếp thá» cÅ©ng như c&aacute;c chiến dá»ch quảng c&aacute;o từ trưá»c Äá» thu h&uacute;t kh&aacute;ch h&agrave;ng truy cáºp, táºp trung ng&acirc;n s&aacute;ch quảng c&aacute;o cho c&aacute;c ng&agrave;y lá»
lá»n. Ngo&agrave;i ra theo c&aacute;c chiến lược Ä&atilde; ÄÆ°á»£c chia sẻ, doanh nghiá»p cÅ©ng n&ecirc;n x&acirc;y dá»±ng chiến lược gi&aacute; v&agrave; tạo th&oacute;i quen mua sắm cho kh&aacute;ch h&agrave;ng, kết hợp b&aacute;n combo, tặng qu&agrave; + mức chiếu khấu ph&ugrave; hợp Äá» tr&aacute;nh ảnh hưá»ng tá»i lợi nhuáºn cá»§a nh&agrave; b&aacute;n h&agrave;ng.</p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/12/21/88908f275854df75c89c2276b28d4101f565f4bb.png\" width=\"735\" height=\"414\" /></p>\n<h3>2024 c&oacute; Äiá»u g&igrave; Äang chá» Äợi c&aacute;c nh&agrave; b&aacute;n h&agrave;ng?&nbsp;</h3>\n<p>Bưá»c sang 2024 hứa hẹn má»t sá»± quay trá» lại s&ocirc;i Äá»ng hÆ¡n cá»§a thá» trưá»ng kinh doanh thương mại Äiá»n tá» v&agrave; thương mại há»i thoại. Dá»± b&aacute;o 3 xu hưá»ng b&aacute;n h&agrave;ng sẽ t&aacute;c Äá»ng nhiá»u nhất Äến thá» trưá»ng, bao gá»m: (1) Thương mại há»i thoại; (2) Thương mại trá»±c tuyến kết hợp ngoại tuyến - Online to Offline; (3) Thương mại di Äá»ng vá»i sá»± ph&aacute;t triá»n cá»§a c&ocirc;ng nghá» thá»±c tế ảo, AR, VR hứa hẹn mang tá»i những trải nghiá»m ho&agrave;n to&agrave;n kh&aacute;c biá»t so vá»i h&igrave;nh thức mua sắm truyá»n thá»ng.</p>\n<p>Äá»ng thá»i c&aacute;c ná»n tảng b&aacute;n h&agrave;
13ng phá» biến nhất tại Viá»t Nam (Meta - Google - TikTok) Äá»u c&oacute; những cáºp nháºt t&iacute;nh nÄng má»i nhất d&agrave;nh cho c&aacute;c nh&agrave; b&aacute;n h&agrave;ng, gi&uacute;p tá»i ưu ÄÆ°á»£c quy tr&igrave;nh váºn h&agrave;nh v&agrave; g&oacute;p phần n&acirc;ng cao tá»· lá» chuyá»n Äá»i.</p>\n<p>Má»t ná»n tảng li&ecirc;n tục cải tiến c&aacute;c c&ocirc;ng nghá» quảng c&aacute;o kh&ocirc;ng thá» kh&ocirc;ng ká» tá»i Meta. Vá»i kế hoạch cho nÄm 2024, ph&iacute;a Meta sẽ kết hợp c&ugrave;ng Pancake cải thiá»n hÆ¡n khả nÄng Äá»ng bá» dữ liá»u mua h&agrave;ng cá»§a há» thá»ng, tr&ecirc;n cả hai k&ecirc;nh Online v&agrave; Offline nhắm gi&uacute;p nh&agrave; b&aacute;n h&agrave;ng theo d&otilde;i ch&iacute;nh x&aacute;c hiá»u quả chiến dá»ch v&agrave; táºp trung ng&acirc;n s&aacute;ch cho những chuyá»n Äá»i thá»±c sá»± mang lại gi&aacute; trá» cho doanh nghiá»p. Ngo&agrave;i ra, Meta dá»± kiến cÅ©ng sẽ ra mắt t&iacute;nh nÄng má»i Product Catalog nhằm gi&uacute;p nh&agrave; b&aacute;n h&agrave;ng c&oacute; thá» gắn giá» h&agrave;ng v&agrave; danh mục sản phẩm ngay trong cuá»c tr&ograve; chuyá»n. T&iacute;nh nÄng n&agrave;y cÅ©ng c&oacute; thá» ÄÆ°á»£c kết hợp vá»i h&igrave;nh thức Livestream v&agrave; quảng c&aacute;o Livestream kết hợp mục ti&ecirc;u tin nhắn Äá» thu h&uacute;t th&ecirc;m nhiá»u kh&aacute;ch h&agrave;ng tiá»m nÄng hÆ¡n cho doanh nghiá»p. Th&ecirc;m v&agrave;o Ä&oacute;, viá»c cải thiá»n kết ná»i API Chuyá»n Äá»i (Conversion API) giữa hai há» thá»ng cÅ©ng gi&uacute;p cải thiá»n c&aacute;ch nhắm mục ti&ecirc;u chiến dá»ch, giảm chi ph&iacute; tr&ecirc;n má»i kết quả v&agrave; Äặc biá»t hữu &iacute;ch trong viá»c nhắm mục ti&ecirc;u lại kh&aacute;ch h&agrave;ng trong suá»t m&ugrave;a lá»
mua sắm.</p>\n<p>Kh&ocirc;ng chá» ri&ecirc;ng Meta, trong nÄm 2024 ph&iacute;a TikTok cÅ©ng sẽ c&oacute; nhiá»u cải tiến má»i vá» há» thá»ng, bắt Äầu từ viá»c thá» nghiá»m h&igrave;nh thức quảng c&aacute;o má»i - Quảng c&aacute;o gá»i tin nhắn. Ph&iacute;a ná»n tảng cÅ©ng sẽ c&aacute;p má»t sá» cáºp nháºt quan trá»ng vá»i API Chuyá»n Äá»i, bao gá»m:&nbsp;</p>\n<ul>\n<li>Há» trợ cho c&aacute;c chuyá»n Äá»i offline: TikTok sẽ há» trợ theo d&otilde;i c&aacute;c chuyá»n Äá»i offline, chẳng hạn như mua h&agrave;ng tại cá»a h&agrave;ng hoặc qua Äiá»n thoại. Äiá»u n&agrave;y sẽ gi&uacute;p c&aacute;c nh&agrave; b&aacute;n lẻ c&oacute; ÄÆ°á»£c bức tranh to&agrave;n diá»n hÆ¡n vá» hiá»u quả c&aacute;c chiến dá»ch quảng c&aacute;o.</li>\n<li>Há» trợ cho c&aacute;c chuyá»n Äá»i Äa k&ecirc;nh: API sẽ há» trợ Äo lưá»ng c&aacute;c chuyá»n Äá»i Äa k&ecirc;nh, chẳng hạn như kh&aacute;ch h&agrave;ng thấy quảng c&aacute;o, sau Ä&oacute; mua h&agrave;ng tr&ecirc;n trang web cá»§a nh&agrave; b&aacute;n lẻ, từ Ä&oacute; gi&uacute;p doanh nghiá»p hiá»u r&otilde; hÆ¡n vá» c&aacute;ch c&aacute;c chiến dá»ch quảng c&aacute;o TikTok há» trợ tương t&aacute;c vá»i c&aacute;c k&ecirc;nh tiếp thá» kh&aacute;c.</li>\n<li>Há» trợ cho c&aacute;c chuyá»n Äá»i phức tạp: TikTok cÅ©ng sẽ bá» sung theo d&otilde;i c&aacute;c chuyá»n Äá»i phức tạp, chẳng hạn như kh&aacute;ch h&agrave;ng xem nhiá»u quảng c&aacute;o trưá»c khi mua h&agrave;ng, Äá» Äo lưá»ng ÄÆ°á»£c t&aacute;c Äá»ng cá»§a quảng c&aacute;o v&agrave; ná»i dung tiếp thá» tá»i h&agrave;nh vi mua sắm cá»§a kh&aacute;ch.</li>\n</ul>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/12/21/800cef7f1b833aba690b479b717470322071c828.png\" width=\"735\" height=\"413\" /></p>\n<p>Tá»ng kết cuá»i chương tr&igrave;nh, c&aacute;c kh&aacute;ch má»i cÅ©ng lần lượt ÄÆ°a ra những lá»i khuy&ecirc;n cho c&aacute;c nh&agrave; b&aacute;n h&agrave;ng Ä&atilde; - Äang v&agrave; sẽ tham gia v&agrave;o thá» trưá»ng kinh doanh Äa k&ecirc;nh trong nÄm tá»i.&nbsp;</p>\n<ul>\n<li>Lu&ocirc;n nắm bắt v&agrave; cáºp nháºt xu thế má»i vá» c&aacute;c ná»n tảng quảng c&aacute;o v&agrave; sá»± dá»ch chuyá»n h&agrave;nh vi mua sắm cá»§a ngưá»i ti&ecirc;u d&ugrave;ng Äá» bá» sung t&iacute;nh nÄng v&agrave; c&acirc;n Äá»i c&ocirc;ng cụ quảng c&aacute;o, từ Ä&oacute; tá»i ưu hiá»u quả doanh thu.</li>\n<li>Vá»i hoạt Äá»ng Äa k&ecirc;nh n&ecirc;n ph&acirc;n bá» ng&acirc;n s&aacute;ch hợp l&yacute; Äá» tạo d&ograve;
13ng doanh thu á»n Äá»nh, bá»n vững v&agrave; thay Äá»i ch&iacute;nh s&aacute;ch gi&aacute; linh hoạt Äá» kh&ocirc;ng ảnh hưá»ng Äến m&ocirc; h&igrave;nh kinh doanh.</li>\n<li>Táºp trung nghi&ecirc;n cứu ph&acirc;n kh&uacute;c kh&aacute;ch h&agrave;ng, nghi&ecirc;n cứu c&aacute;c d&ograve;ng sản phẩm má»i c&oacute; t&iacute;nh kh&aacute;c biá»t vá»i thá» trưá»ng v&agrave; x&acirc;y dá»±ng há» thá»ng Äo lưá»ng chuyá»n Äá»i ch&iacute;nh x&aacute;c theo thá»i gian thá»±c.</li>\n</ul>\n<h3>Kết</h3>\n<p>Talkshow \"Kinh doanh thương mại Äiá»n tá»: Nh&igrave;n lại 2023 v&agrave; Báºt Ä&agrave; tÄng trưá»ng cho 2024\" Ä&atilde; mang tá»i những g&oacute;c nh&igrave;n Äa chiá»u từ cả 3 ph&iacute;a Agency - Doanh nghiá»p v&agrave; Phần má»m quản l&yacute; b&aacute;n h&agrave;ng, ÄÆ°a ra những nháºn Äá»nh ch&iacute;nh x&aacute;c vá» tương lai v&agrave; c&aacute;ch váºn h&agrave;nh cá»§a má»t sá» ná»n tảng b&aacute;n h&agrave;ng trong nÄm tá»i.<br /><br />2024 Pancake cÅ©ng sẽ cải thiá»n há» thá»ng v&agrave; hợp t&aacute;c chặt chẽ hÆ¡n vá»i c&aacute;c Äá»i t&aacute;c Äá» g&oacute;p phần ho&agrave;n thiá»n Äầy Äá»§ t&iacute;nh nÄng v&agrave; gi&uacute;p c&aacute;c nh&agrave; b&aacute;n h&agrave;ng váºn h&agrave;nh tá»t hÆ¡n quy tr&igrave;nh quản l&yacute; cÅ©ng như tá»i ưu tá»· lá» chuyá»n Äá»i kinh doanh Äa k&ecirc;nh.</p>","display_domains":["pancake.vn"],"display_id":"talkshow-kinh-doanh-thuong-mai-dien-tu-nhin-lai-2023-va-bat-da-tang-truong-2024","id":25,"image":"https://content.pancake.vn/2-23/2023/12/21/191159dbb43a2a7358b8585e51f2b9cd35b1d336.jpg","inserted_at":"2023-12-21T09:37:27","is_banner":true,"is_pinned":true,"summary":"Chiá»u ngà y 14/12/2023, Pancake cùng các diá»
n giả khách má»i Äã trò chuyá»n và trao Äá»i những góc nhìn Äa chiá»u liên quan Äến hoạt Äá»ng kinh doanh thương mại Äiá»n tá» tại Viá»t Nam trong suá»t nÄm 2023 và báºt mà những cáºp nháºt má»i nhất từ các ná»n tảng cho 2024.","title":"Talkshow: \"Kinh doanh thương mại Äiá»n tá» - Nhìn lại 2023 và Báºt Äà tÄng trưá»ng 2024\"","updated_at":"2025-09-04T16:25:11"},{"authors":["Äá» Huế"],"categories":[{"id":16,"name":"Meta for Business","names":{"en":"Meta for Business","vi":"Meta for Business"}}],"content":"<p><em>Ra mắt v&agrave;o giữa nÄm 2022, Tin nhắn tiếp thá» Marketing Message ÄÆ°á»£c giá»i thiá»u lần Äầu vá»i t&ecirc;n gá»i Tin nhắn th&ocirc;ng b&aacute;o Äá»nh kỳ, cho ph&eacute;p c&aacute;c nh&agrave; b&aacute;n h&agrave;ng gá»i tin nhắn th&ocirc;ng b&aacute;o tá»i những kh&aacute;ch h&agrave;ng ÄÄng k&yacute; nháºn ch&uacute;ng, theo tần suất cá» Äá»nh (h&agrave;ng ng&agrave;y/ tuần/ th&aacute;ng) vá»i Äa dạng ná»i dung v&agrave; Äảm bảo kh&ocirc;ng vi phạm ch&iacute;nh s&aacute;ch 24h cá»§a Meta.</em></p>\n<p>Cho tá»i thá»i Äiá»m hiá»n tại, viá»c mua h&agrave;ng qua Tin nhắn Messenger vẫn l&agrave; má»t h&igrave;nh thức phá» biến cho c&aacute;c kh&aacute;ch h&agrave;ng online, Äặc biá»t tại thá» trưá»ng Viá»t Nam. Tuy nhi&ecirc;n, sau khi kh&aacute;ch h&agrave;ng mua sản phẩm hoặc nháºn ÄÆ°á»£c những th&ocirc;ng tin tư vấn cần thiết, cuá»c tr&ograve; chuyá»n sẽ kết th&uacute;c v&agrave; c&aacute;
13c doanh nghiá»p chưa thá» cung cấp những th&ocirc;ng tin quan trá»ng má»t c&aacute;ch liá»n mạch cho những kh&aacute;ch h&agrave;ng quan t&acirc;m Äến sản phẩm/ dá»ch vụ cá»§a bạn. V&igrave; váºy, Äá» tạo ra c&aacute;c cuá»c tr&ograve; chuyá»n c&oacute; &yacute; nghÄ©a hÆ¡n, Meta Ä&atilde; ra mắt t&iacute;nh nÄng Th&ocirc;ng b&aacute;o Äá»nh kỳ tr&ecirc;n ná»n tảng Messenger. Th&ocirc;ng qua t&iacute;nh nÄng n&agrave;y, doanh nghiá»p c&oacute; thá» gá»i tin nhắn chá»§ Äá»ng v&agrave; tá»± Äá»ng tá»i những kh&aacute;ch h&agrave;ng chá»n nháºn tin nhắn, từ Ä&oacute; tÄng khả nÄng thu h&uacute;t v&agrave; duy tr&igrave; c&aacute;c cuá»c tr&ograve; chuyá»n tiếp theo.<img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/11/13/576a04c5fa28426f7dfa7333ff62c18362c7575d.jpg\" width=\"885\" height=\"498\" /></p>\n<h3>Th&uacute;c Äẩy mức Äá» tương t&aacute;c s&acirc;u hÆ¡n vá»i c&aacute;c th&ocirc;ng b&aacute;o ÄÆ°á»£c c&aacute; nh&acirc;n ho&aacute;</h3>\n<p>Tin nhắn th&ocirc;ng b&aacute;o Marketing Message gi&uacute;p nh&agrave; b&aacute;n h&agrave;ng dá»
d&agrave;ng gá»i tin nhắn tuỳ chá»nh v&agrave;o Ä&uacute;ng thá»i Äiá»m, từ tin nhắn táºp trung chuyá»n Äá»i (như th&ocirc;ng b&aacute;o b&aacute;n h&agrave;ng, cáºp nháºt ưu Ä&atilde;i, sản phẩm má»i...) Äến ná»i dung th&uacute;c Äẩy mức Äá» tương t&aacute;c (tương tá»± c&aacute;c bản tin cáºp nháºt). Vá»i tin nhắn Marketing Message, doanh nghiá»p c&oacute; thá»:</p>\n<ul>\n<li><strong>Gá»i th&ocirc;ng b&aacute;o tuỳ chá»nh v&agrave; ká»p thá»i Äá» th&uacute;c Äẩy h&agrave;nh Äá»ng:</strong> Doanh nghiá»p c&oacute; thá» tạo c&aacute;c tin nhắn c&aacute; nh&acirc;n ho&aacute; vá» chá»§ Äá» m&igrave;nh chá»n (v&iacute; dụ, cá»a h&agrave;ng gi&agrave;y thá» thao c&oacute; thá» th&ocirc;ng b&aacute;o cho kh&aacute;ch bá» sưu táºp gi&agrave;y chạy bá» má»i vá» v&agrave; ưu Ä&atilde;i cho kh&aacute;ch h&agrave;ng Äặt trưá»c sản phẩm) Äá» tin nhắn thu h&uacute;t kh&aacute;ch h&agrave;ng hiá»u quả hÆ¡n, Äá»ng thá»i Ä&aacute;p ứng ÄÆ°á»£c mục ti&ecirc;u kinh doanh cá»§a doanh nghiá»p. Má»t sá» mục Ä&iacute;ch c&oacute; thá» c&acirc;n nhắn khi sá» dụng Tin nhắn Marketing Message:</li>\n</ul>\n<ul style=\"list-style-type: circle;\">\n<li><strong>Kh&aacute;m ph&aacute;:</strong> Äá» xuất kh&aacute;m ph&aacute; sản phẩm, c&aacute;c th&ocirc;ng Äiá»p truyá»n cảm hứng, c&aacute;c bản tin s&aacute;ng tạo</li>\n<li><strong>C&acirc;n nhắc: </strong>Th&ocirc;ng b&aacute;o vá» t&iacute;nh nÄng sản phẩm, tin tức háºu trưá»ng, th&ocirc;ng b&aacute;o ch&agrave;o má»i kh&aacute;ch quay lại mua h&agrave;ng v&agrave; Äá» xuất sản phẩm dá»±a tr&ecirc;n c&aacute;c lượt mua trưá»c Ä&acirc;y</li>\n<li><strong>Chuyá»n Äá»i:</strong> Gá»i c&aacute;c m&atilde; giảm gi&aacute;, ưu Ä&atilde;i th&agrave;nh vi&ecirc;n, c&aacute;c phần thưá»ng d&agrave;nh cho kh&aacute;ch h&agrave;ng th&acirc;n thiết hoặc ưu Ä&atilde;i Äá»c quyá»n cho Äá»i t&aacute;c</li>\n<li><strong>Tương t&aacute;c:</strong> Chia sẻ c&aacute;c b&iacute;
13 quyết sá» dụng sản phẩm, bản tin cá»ng Äá»ng, lá»i nhắc/ lá»i má»i tham gia sá»± kiá»n sắp tá»i</li>\n</ul>\n<ul>\n<li><strong>Tạo sá»± hiá»n diá»n trong suá»t h&agrave;nh tr&igrave;nh kh&aacute;ch h&agrave;ng:&nbsp;</strong>Doanh nghiá»p c&oacute; thá» gá»i tin nhắn h&agrave;ng ng&agrave;y, h&agrave;ng tuần, h&agrave;ng th&aacute;ng Äá» tiếp cáºn kh&aacute;ch h&agrave;ng v&agrave;o bất cứ giai Äoạn n&agrave;o trong h&agrave;nh tr&igrave;nh mua h&agrave;ng. Äặc biá»t vá»i những doanh nghiá»p c&oacute; h&agrave;nh tr&igrave;nh kh&aacute;ch h&agrave;ng d&agrave;i hÆ¡i, cần nhiá»u thá»i gian Äá» tư vấn v&agrave; t&igrave;m hiá»u sản phẩm, tin nhắn Marketing Message sẽ gi&uacute;p bạn lu&ocirc;n c&oacute; cÆ¡ há»i xuất hiá»n trong t&acirc;m tr&iacute; kh&aacute;ch h&agrave;ng.&nbsp;<br /><br /></li>\n<li><strong>Thắt chặt má»i quan há» kh&aacute;ch h&agrave;ng bắt Äầu từ những tin nhắn:&nbsp;</strong>Äá» Äảm bảo mang lại trải nghiá»m chất lượng cao, kh&aacute;ch h&agrave;ng sẽ ÄÆ°á»£c biết trưá»c chá»§ Äá» cÅ©ng như tần suất nháºn th&ocirc;ng b&aacute;o v&agrave; phải Äá»ng &yacute; chá»n nháºn th&igrave; doanh nghiá»p má»i c&oacute; thá» gá»i c&aacute;c tin nhắn tiếp theo cho kh&aacute;ch h&agrave;ng. B&ecirc;n cạnh Ä&oacute;, Meta cÅ©ng cho ph&eacute;p kh&aacute;ch h&agrave;ng tuỳ chá»n bá» nháºn th&ocirc;ng b&aacute;o Äá» tr&aacute;nh nháºn những ná»i dung kh&ocirc;ng mong muá»n.</li>\n</ul>\n<p>Hiá»n tại c&aacute;c nh&agrave; b&aacute;n h&agrave;ng Ä&atilde; dá»
d&agrave;ng c&agrave;i Äặt c&aacute;c chá»§ Äá» v&agrave; ná»i dung tin nhắn nhắn th&ocirc;ng b&aacute;o Äá»nh kỳ ngay tr&ecirc;n há» thá»ng Botcake.</p>\n<p>Äá» biết c&aacute;c c&agrave;i Äặt chi tiết, vui l&ograve;ng xem tại: <a href=\"https://docs.botcake.io/cau-hinh/marketing-messages-mm-tin-nhan-marketing\">https://docs.botcake.io/cau-hinh/marketing-messages-mm-tin-nhan-marketing</a></p>\n<p><span style=\"font-size: 8pt;\"><em><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/11/14/6a65464448c3e9f91120417352a91c20b8935e12.png\" width=\"885\" height=\"498\" /></em></span></p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em>V&iacute; dụ vá» viá»c ứng dụng tin nhắn Marketing Message Äá» update sá»± kiá»n cho ng&agrave;nh F&amp;B</em></span></p>\n<p style=\"text-align: left;\">&nbsp;</p>\n<p>Dưá»i Ä&acirc;y l&agrave; má»t sá» c&aacute;ch doanh nghiá»p c&oacute; thá» sá» dụng Tin nhắn th&ocirc;ng b&aacute;o Äá»nh kỳ Äá» thu h&uacute;t, nu&ocirc;i dưỡng v&agrave; giữ ch&acirc;n kh&aacute;ch h&agrave;ng.</p>\n<h4>Cáºp nháºt chương tr&igrave;nh qu&agrave; tặng v&agrave; khuyến m&atilde;i</h4>\n<p>Tin nhắn th&ocirc;ng b&aacute;o Äá»nh kỳ c&oacute; thá» ÄÆ°á»£c sá» dụng Äá» gợi &yacute; c&aacute;c chương tr&igrave;nh khuyến m&atilde;i cÅ©ng như hoạt Äá»ng tặng thưá»ng cho những kh&aacute;ch h&agrave;ng th&acirc;n thiết v&agrave; tạo cÆ¡ há»i mua h&agrave;ng sá»m vá»i gi&aacute; há»i khi ra mắt c&aacute;c d&ograve;ng sản phẩm má»i.</p>\n<p>V&iacute; dụ, thương hiá»u FMCG h&agrave;ng Äầu thế giá»i, Cello Cheese Ä&atilde; gá»i tin nhắn tá»± Äá»ng Äến những kh&aacute;ch h&agrave;ng tương t&aacute;c dưá»i b&agrave;i ÄÄng quảng c&aacute;o, cảm Æ¡n kh&aacute;ch h&agrave;ng v&igrave; Ä&atilde; Äá» lại Ä&aacute;nh gi&aacute; vá» sản phẩm v&agrave; há»i xem há» c&oacute; muá»n nháºn ÄÆ°á»£c c&aacute;c th&ocirc;ng b&aacute;o vá» qu&agrave; tặng trong tương lại kh&ocirc;ng, từ Ä&oacute; tÄng tá»· lá» kh&aacute;ch h&agrave;ng phản há»i tr&ecirc;n Messenger l&ecirc;n tá»i 74%.</p>\n<h4>
13Cáºp nháºt danh mục sản phẩm</h4>\n<p>Kh&aacute;ch h&agrave;ng c&oacute; thá» chá»n tham gia Äá» nháºn th&ocirc;ng b&aacute;o khi sản phẩm c&oacute; h&agrave;ng trá» lại hoặc má»t bá» sưu táºp má»i ÄÆ°á»£c tung ra. Má»t v&iacute; dụ phá» biến l&agrave; nh&atilde;n h&agrave;ng c&oacute; thá» in m&atilde; QR ÄÆ°á»£c Äặt tr&ecirc;n bao b&igrave; sản phẩm v&agrave; nhắc má»i ngưá»i bá» phiếu cho hương vá» m&agrave; há» y&ecirc;u th&iacute;ch. Sau khi kh&aacute;ch h&agrave;ng ÄÆ°a ra b&igrave;nh chá»n, tin nhắn tiếp theo sẽ ÄÆ°á»£c gá»i Äá» nhắc nhá» kh&aacute;ch h&agrave;ng ÄÄng k&yacute; cáºp nháºt th&ecirc;m vá» th&ocirc;ng tin sản phẩm.</p>\n<h4>Th&ocirc;ng b&aacute;o sá»± kiá»n</h4>\n<p>Tin nhắn th&ocirc;ng b&aacute;o Äá»nh kỳ cÅ©ng cho ph&eacute;p doanh nghiá»p gá»i c&aacute;c tin nhắn d&agrave;nh cho kh&aacute;ch tham dá»± sá»± kiá»n. V&iacute; dụ, bạn c&oacute; thá» gá»i tin nhắn h&agrave;ng ng&agrave;y cho những kh&aacute;n giả Äang tham dá»± má»t chuá»i sá»± kiá»n k&eacute;o d&agrave;i theo tuần/ th&aacute;ng hoặc cáºp nháºt lá»ch chiếu c&aacute;c tráºn b&oacute;ng trá»±c tiếp trong suá»t má»t m&ugrave;a giải v&agrave; th&ocirc;ng tin tá»ng kết sau giải Äấu. C&aacute;c chương tr&igrave;nh truyá»n h&igrave;nh, sá»± kiá»n &acirc;m nhạc, lá»
há»i ẩm thá»±c... Äá»u c&oacute; thá» sá» dụng Tin nhắn th&ocirc;ng b&aacute;o Äá» quảng b&aacute; sá»± kiá»n cá»§a m&igrave;nh, từ Ä&oacute; gi&uacute;p tÄng mức Äá» quan t&acirc;m v&agrave; tÄng sá» lượng kh&aacute;ch h&agrave;ng quay lại.</p>\n<h3>Kết</h3>\n<p>Tin nhắn th&ocirc;ng b&aacute;o Marketing Message cho ph&eacute;p c&aacute;c doanh nghiá»p tương t&aacute;c lại vá»i kh&aacute;ch h&agrave;ng Messenger theo Ä&uacute;ng ch&iacute;nh s&aacute;ch cá»§a Meta. Kh&aacute;ch h&agrave;ng c&oacute; thá» chá»§ Äá»ng nháºn c&aacute;c th&ocirc;ng tin cáºp nháºt vá» c&aacute;c chá»§ Äá» m&agrave; há» quan t&acirc;m v&agrave; doanh nghiá»p c&oacute; thá» tạo ra c&aacute;c kết ná»i &yacute; nghÄ©a tr&ecirc;n quy m&ocirc; lá»n Äá» th&uacute;c Äẩy kh&aacute;ch h&agrave;ng h&agrave;nh Äá»ng.&nbsp;</p>\n<p>Mục Ä&iacute;ch cá»§a những tương t&aacute;c n&agrave;y l&agrave; gi&uacute;p tạo ra c&aacute;c ph&acirc;n kh&uacute;c kh&aacute;ch h&agrave;ng theo nhu cầu v&agrave; dá»±a tr&ecirc;n c&aacute;c tá»p kh&aacute;ch h&agrave;ng n&agrave;y Äá» gá»i c&aacute;c ná»i dung tiếp thá» ph&ugrave; hợp, mang lại kết quả nhanh hÆ¡n bằng c&aacute;ch r&uacute;t ngắn thá»i gian tạo ra chuyá»n Äá»i. Quy tr&igrave;nh n&agrave;y cÅ©ng ho&agrave;n to&agrave;n ÄÆ°á»£c gá»i tá»± Äá»ng Äá» há» trợ c&aacute;c nh&agrave; b&aacute;n h&agrave;ng tá»i ưu quy tr&igrave;nh váºn h&agrave;nh cá»§a m&igrave;nh.&nbsp;</p>\n<p>&nbsp;</p>","display_domains":["pancake.vn","botcake.io-vi"],"display_id":"tang-truong-ban-hang-voi-tin-nhan-tiep-thi-marketing-message","id":24,"image":"https://content.pancake.vn/2-23/2023/9/11/37e50d95b002226e9adcd41c62aaec86afa35cbd.jpg","inserted_at":"2023-11-14T08:19:04","is_banner":true,"is_pinned":true,"summary":"Tin nhắn tiếp thá» Marketing Message là gì? Các nhà bán hà ng có thỠứng dụng Tin nhắn tiếp thá» như thế nà o Äá» nâng cao hiá»u quả tương tác cho doanh nghiá»p trên Messenger?","title":"TÄng trưá»ng bán hà ng vá»i tin nhắn tiếp thá» Marketing Message","updated_at":"2025-09-04T16:25:10"},{"authors":["Äá» Huế"],"categories":[{"id":15,"name":"Câu chuyá»n thà nh công","names":{"en":"Success Story","vi":"Câu chuyá»n thà nh công"}}],"content":"<p>Thương hiá»u Thiá»u Hoa Ä&atilde; hợp t&aacute;c c&ugrave;ng Pancake - Äá»i t&aacute;c kinh doanh cá»§a Meta - thá»±c hiá»n chiến dá»ch quảng c&aacute;o Nhấn Äá» nhắn tin, gá»m 1 chiến dá»ch c&oacute; Äá»nh dạng quay v&ograve;ng v&agrave; 1 chiến dá»ch c&oacute; Äá»nh dạng bá» sưu táºp. Theo Ä&oacute;, lợi nhuáºn Ä&atilde; tÄng 2,7 lần tr&ecirc;n chi ti&ecirc;u quảng c&aacute;o.</p>\n<h3>C&acirc;u chuyá»n</h3>\n<p>Thiá»u Hoa l&agrave; má»t thương hiá»u thá»i trang nữ tại Viá»t Nam lu&ocirc;n ưu ti&ecirc;n viá»c tạo nhiá»u mẫu quần &aacute;o hợp má»t v&agrave; cao cấp, vá»i mong muá»n mang Äến cho ph&aacute;i nữ những trang phục l&agrave;m há» thấy tá»± tin.</p>\n<p><img style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/11/9/0b814751c160ec34d7ac95dd0630d2f390cdffab.png\" width=\"987\" height=\"307\" /></p>\n<p>Vá»i nh&oacute;m kh&aacute;ch h&agrave;ng mục ti&ecirc;u l&agrave; phụ nữ, Thiá»u Hoa mong muá»n tÄng mức Äá» nháºn biết thương hiá»u v&agrave; cải thiá»n mức Äá» trung th&agrave;nh cá»§a kh&aacute;ch h&agrave;ng cho thương hiá»u cá»§a m&igrave;nh, cÅ©ng như tÄng sá» lượng chuyá»n Äá»i mua h&agrave;ng v&agrave; tÄng doanh sá».</p>\n<h3>Giải ph&aacute;p</h3>\n<p>Thiá»u Hoa Ä&atilde; chá»n hợp t&aacute;c vá»i Pancake - Äá»i t&aacute;c Há»i thoại cá»§a Meta Äá» chạy má»t loạt chiến dá»ch quảng c&aacute;o Nhấn Äá» nhắn tin. Thương hiá»u Ä&atilde; tạo 2 chiến dá»ch dá»±a tr&ecirc;n c&aacute;c gợi &yacute; tá»t nhất cá»§a Meta d&agrave;nh cho quảng c&aacute;o h&igrave;nh ảnh. Chiến dá»ch thứ nhất gá»m 2 nh&oacute;m quảng c&aacute;o ảnh vá»i Äá»nh dạng bá» sưu táºp, chiến dá»ch thứ hai gá»m má»t quảng c&aacute;o h&igrave;nh ảnh duy nhtas v&agrave; má»t quảng c&aacute;o video c&oacute; Äá»nh dạng quay v&ograve;ng.</p>\n<p>To&agrave;n bá» ná»i dung quảng c&aacute;o Äá»u l&agrave; h&igrave;nh ảnh vá» c&aacute;c bá» trang phục cá»§a Thiá»u Hoa ÄÆ°á»£c phá»i theo nhiá»u c&aacute;ch v&agrave; k&egrave;m theo m&atilde; sản phẩm. Khi má»i ngưá»i nhấn v&agrave;o b&agrave;i quảng c&aacute;o, Äoạn chat tá»± Äá»ng tr&ecirc;n Messenger sẽ má» ra Äá» má»i kh&aacute;ch h&agrave;ng cung cấp m&atilde; sản phẩm há» quan t&acirc;m v&agrave; muá»n chá»n mua. Sau khi kh&aacute;ch h&agrave;ng cung cấp m&atilde; sản phẩm v&agrave; nháºn tư vấn, há» c&oacute; thá» kết ná»i thanh to&aacute;n v&agrave; ho&agrave;n th&agrave;nh giao dá»ch mua h&agrave;ng ngay trong Äoạn chat.</p>\n<p>Äá» tiếp cáºn ÄÆ°á»£c nhiá»u kh&aacute;ch h&agrave;ng nhất c&oacute; thá», Thiá»u Hoa Ä&atilde; ph&acirc;n phá»i cả hai chiến dá»ch Äến những ngưá»i c&oacute; Äá» tuá»i từ 35 Äến 64 tại Viá»t Nam, quan t&acirc;m Äến thá»i trang v&agrave; mua sắm online.</p>\n<h3>Kết quả</h3>\n<p>Quảng c&aacute;o th&agrave;nh c&ocirc;ng vá»i nhiá»u ná»i dung th&uacute; vá» v&agrave; c&aacute;c cuá»c tr&ograve; chuyá»n hiá»u quả.</p>\n<p style=\"text-align: center;\"><img src=\"https://content.pancake.vn/2-23/2023/11/9/6a3a2a959c4780096379d9a13a0bd95f02be9edc.png\" width=\"987\" height=\"214\" /></p>\n<p>Th&ocirc;ng qua thá» nghiá»m A/B thá»±c hiá»n trong 14 ng&agrave;y li&ecirc;n tục, Thiá»u Hoa nháºn thấy Äá»nh dạng bá» sưu táºp ÄÆ°á»£c phá» biến v&agrave; y&ecirc;u th&iacute;ch nhiá»u hÆ¡n vá»i kh&aacute;ch h&agrave;ng, từ Ä&oacute; chiến dá»ch quảng c&aacute;o Ä&atilde; Äạt ÄÆ°á»£c nhiá»u kết quả ấn tượng:</p>\n<ul>\n<li>Lợi nhuáºn tÄng 2,7 lần tr&ecirc;n chi ti&ecirc;u quảng c&aacute;o cá»§a chiến dá»ch c&oacute; Äá»nh dạng bá» sưu táºp</li>\n<li>Chi ph&iacute; giảm 29% tr&ecirc;n má»i lượt mua cá»§a chiến dá»ch quảng c&aacute;o c&oacute; Äá»nh dạng bá» sưu táºp (so vá»i quảng c&aacute;o ảnh v&agrave; Äá»nh dạng quay v&ograve;ng)</li>\n<li>Chi ph&iacute; giảm 30% tr&ecirc;n má»i lượt mua cá»§a chiến dá»ch quảng c&aacute;o c&oacute; Äá»nh dạng bá» sưu táºp (so vá»i quảng c&aacute;o ảnh v&agrave; Äá»nh dạng quay v&ograve;ng)</li>\n</ul>\n<p>Thương hiá»u từ Ä&oacute; cÅ©ng ghi nháºn nhiá»u th&agrave;nh c&ocirc;ng cho c&aacute;c chiến dá»ch quảng c&aacute;o Tin nhắn. \"<em>Ch&uacute;ng t&ocirc;i muá»n kh&aacute;ch h&agrave;ng y&ecirc;u th&iacute;ch v&agrave; tin tưá»ng thương hiá»u cá»§a m&igrave;
13nh, Äá»ng thá»i muá»n hiá»u r&otilde; hÆ¡n loại ná»i dung n&agrave;o ph&ugrave; hợp vá»i há». V&igrave; váºy, ch&uacute;ng t&ocirc;i Ä&atilde; hợp t&aacute;c vá»i Pancake v&agrave; Meta Äá» chạy nhiá»u chiến dá»ch sá» dụng c&aacute;c giải ph&aacute;p v&agrave; ná»i dung Äa dạng. Ch&uacute;ng t&ocirc;i vui mừng b&aacute;o c&aacute;o rằng chiến dá»ch quảng c&aacute;o ảnh c&oacute; Äá»nh dạng bá» sưu táºp l&agrave; chiến dá»ch hiá»u quả nhất v&agrave; nhá» sá» dụng Messenger n&ecirc;n ch&uacute;ng t&ocirc;i Ä&atilde; kết ná»i vá»i má»i ngưá»i tá»t hÆ¡n.</em>\" - Ngá»c Trần, Gi&aacute;m Äá»c Marketing cá»§a Thiá»u Hoa cho biết.</p>\n<h3>Kết</h3>\n<p>Nhá» viá»c sá» dụng linh hoạt c&aacute;c Äá»nh dạng quảng c&aacute;o v&agrave; Messenger m&agrave; c&aacute;c doanh nghiá»p như Thiá»u Hoa Ä&atilde; trá» n&ecirc;n gần gÅ©i vá»i kh&aacute;ch h&agrave;ng hÆ¡n. Ngo&agrave;i ra, viá»c chạy c&aacute;c chiến dá»ch c&oacute; ná»i dung hấp dẫn c&ugrave;ng vá»i viá»c phản há»i nhanh ch&oacute;ng c&aacute;c kh&aacute;ch h&agrave;ng Äến từ quảng c&aacute;o Ä&atilde; thu h&uacute;t th&agrave;nh c&ocirc;ng th&ecirc;m nhiá»u ngưá»i mua h&agrave;ng v&agrave; y&ecirc;u th&iacute;ch thá»i trang.</p>\n<p>Pancake cung cấp Äầy Äá»§ c&aacute;c giải ph&aacute;p quản l&yacute; b&aacute;n h&agrave;ng v&agrave; nhắn tin gi&uacute;p thương hiá»u tá»i ưu quy tr&igrave;nh váºn h&agrave;nh v&agrave; n&acirc;ng cao tá»· lá» chuyá»n Äá»i.&nbsp;</p>","display_domains":["pancake.vn"],"display_id":"thieu-hoa-thu-hut-khach-hang-bang-quang-cao-tren-facebook-va-messenger","id":20,"image":"https://content.pancake.vn/2-23/2023/11/9/07a4a57ba09dd2aefba837b405971de7c1e901ac.jpg","inserted_at":"2023-11-09T16:10:49","is_banner":true,"is_pinned":true,"summary":"Thương hiá»u Thiá»u Hoa Äã hợp tác cùng Pancake - Äá»i tác kinh doanh cá»§a Meta - thá»±c hiá»n chiến dá»ch quảng cáo Nhấn Äá» nhắn tin, gá»m 1 chiến dá»ch có Äá»nh dạng quay vòng và 1 chiến dá»ch có Äá»nh dạng bá» sưu táºp. Theo Äó, lợi nhuáºn Äã tÄng 2,7 lần trên chi tiêu quảng cáo.","title":"THIá»U HOA: Thu hút khách hà ng bằng quảng cáo trên Facebook và Messenger","updated_at":"2025-09-04T16:25:10"},{"authors":["Äá» Huế"],"categories":[{"id":15,"name":"Câu chuyá»n thà nh công","names":{"en":"Success Story","vi":"Câu chuyá»n thà nh công"}}],"content":"<p>Vá»i sá»± há» trợ từ ná»n tảng Pancake v&agrave; Meta, Má»n Decor Ä&atilde; tá»i ưu trải nghiá»m mua sắm cá»§a kh&aacute;ch h&agrave;ng bằng c&aacute;ch triá»n khai t&iacute;nh nÄng nhắn tin cho doanh nghiá»p, gi&uacute;p tÄng nhiá»u lần doanh sá» Äến từ quảng c&aacute;o.</p>\n<h3>C&acirc;u chuyá»n thương hiá»u</h3>\n<p>Má»n Decor l&agrave; thương hiá»u cung cấp c&aacute;c sản phẩm ga gá»i Äá»m d&agrave;nh cho giá»i trẻ tại Viá»t Nam. C&aacute;c sản phẩm v&agrave; thiết kế cá»§a Má»n Decor hưá»ng tá»i phục vụ má»i Äá»i tượng kh&aacute;ch h&agrave;ng, c&ugrave;ng vá»i Ä&oacute; l&agrave; mục ti&ecirc;u kh&ocirc;ng ngừng cải thiá»n trải nghiá»m mua sắm, cÅ©ng như ti&ecirc;u chuẩn vá» viá»c chÄm s&oacute;c kh&aacute;ch h&agrave;ng Äa ná»n tảng 24/7.</p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/11/9/e0899dc972936d22078d212f8804ef4e1fa8537d.jpg\" width=\"986\" height=\"375\" /></p>\n<p>Má»n Decor cÅ©ng Äặt mục ti&ecirc;u ph&aacute;t triá»n chuá»i cá»a h&agrave;ng b&aacute;n lẻ v&agrave; sản phẩm chÄn ga gá»i Äá»m tr&ecirc;n to&agrave;n quá»c v&agrave;o nÄm 2025, vá»i 30-50 cá»a h&agrave;ng cung cấp dá»ch vụ chuy&ecirc;n nghiá»p v&agrave; sản phẩm ph&ugrave; hợp cho kh&aacute;ch h&agrave;ng.</p>\n<h3>Th&aacute;ch thức gặp phải</h3>\n<p>Viá»c sá» lượng nh&agrave; quảng c&aacute;o v&agrave; chi ph&iacute; quảng c&aacute;o Äá»ng thá»i tÄng l&ecirc;n qua từng nÄm, g&acirc;y ra sá»± cạnh tranh lá»n trong gi&aacute; thầu quảng c&aacute;o.</p>\n<p>Ngưá»i dung ng&agrave;y c&agrave;ng ưa chuá»ng c&aacute;c ná»n tảng thương mại Äiá»n tá», dẫn Äến doanh thu tr&ecirc;n c&aacute;c ná»n tảng mạng x&atilde; há»i giảm s&uacute;t.</p>\n<h3>Giải ph&aacute;p hiá»u quả</h3>\n<p>Má»n Decor Ä&atilde; lá»±a chá»n Pancake Äá» kết ná»i dữ liá»u theo thá»i gian thá»±c vá»i Meta Äá» tÄng tá»· lá» chuyá»n Äá»i ÄÆ¡n h&agrave;ng v&agrave; Äo lưá»ng ch&iacute;nh x&aacute;c sá» liá»u thá»ng k&ecirc;, từ Ä&oacute; gi&uacute;p tá»i ưu ho&aacute; chi ph&iacute; quảng c&aacute;o v&agrave; tÄng khả nÄng b&aacute;n h&agrave;ng trá»±c tuyến.</p>\n<p>Kết hợp giải ph&aacute;p cá»§a Pancake v&agrave; Meta Ä&atilde; tạo ra má»t h&agrave;nh tr&igrave;nh kh&aacute;ch h&agrave;ng to&agrave;n diá»n, từ tiếp cáºn quảng c&aacute;o tá»i chinh phục kh&aacute;ch h&agrave;ng v&agrave; tạo ra chuyá»n Äá»i.</p>\n<ul>\n<li>Bưá»c 1: Thiết láºp chiến dá»ch quảng c&aacute;o nhắm tá»i Äá»i tượng tiá»m nÄng, ưu ti&ecirc;n chiến dá»ch Nhấn Äá» nhắn tin.</li>\n<li>Bưá»c 2: Khi kh&aacute;ch h&agrave;ng Äá» lại th&ocirc;ng tin li&ecirc;n há» trong phần b&igrave;nh luáºn hoặc gá»i tin nhắn từ quảng c&aacute;o, há» thá»ng k&iacute;ch hoạt c&aacute;c c&acirc;u trả lá»i tá»± Äá»ng Äá» dẫn v&agrave;o cuá»c tr&ograve; chuyá»n trá»±c tiếp v&agrave; tư vấn vá»i kh&aacute;ch h&agrave;ng.</li>\n<li>Bưá»c 3: Tạo ÄÆ¡n h&agrave;ng v&agrave; kết ná»i vá»i ÄÆ¡n vá» váºn chuyá»n tr&ecirc;n Pancake Äá» gá»i sản phẩm tá»i kh&aacute;ch h&agrave;ng</li>\n</ul>\n<h3>Kết quả Äạt ÄÆ°á»£c</h3>\n<p>Viá»c t&iacute;ch hợp Pancake v&agrave;o viá»c kinh doanh tr&ecirc;n Meta gi&uacute;p n&acirc;ng cao trải nghiá»m ngưá»i d&ugrave;ng. Khả nÄng xá» l&yacute; dữ liá»u ngưá»i d&ugrave;ng v&agrave; ÄÆ¡n h&agrave;ng ÄÆ°á»£c thá»±c hiá»n má»t c&aacute;ch ch&iacute;nh x&aacute;c, nhanh ch&oacute;ng v&agrave; hiá»u quả, từ Ä&oacute; n&acirc;ng cao tá»· lá» chuyá»n Äá»i.</p>\n<p style=\"text-align: center;\"><img src=\"https://content.pancake.vn/2-23/2023/11/9/244a80b4a27536ed2e0eb618ba53346ae16edd0c.jpg\" width=\"987\" height=\"214\" /></p>\n<p style=\"text-align: left;\">Trong suá»t thá»i gian thá» nghiá»m v&agrave; tá»i ưu chiến dá»ch, Má»n Decor Ä&atilde; Äạt ÄÆ°á»£c nhiá»u chuyá»n Äá»i, tÄng 8 lần lợi nhuáºn tr&ecirc;n chi ti&ecirc;u quảng c&aacute;o so vá»i c&aacute;c chiến dá»ch th&ocirc;ng thưá»ng, Äá»ng thá»i tÄng 50% lượng ÄÆ¡n Äặt h&agrave;ng trá»±c tuyến. <em>\"L&agrave;m viá»c vá»i Pancake, ch&uacute;ng t&ocirc;i c&oacute; thá» tá»i ưu trải nghiá»m mua sắm v&agrave; tÄng doanh sá» b&aacute;n h&agrave;ng, Äẩy nhanh tương t&aacute;c vá»i ngưá»i mua tr&ecirc;n ná»n tảng kỹ thuáºt sá» th&ocirc;ng qua tiá»n t&iacute;ch Nhấn Äá» nhắn tin, từ Ä&oacute; tÄng ROAS má»t c&aacute;ch ấn tượng\"</em> - anh La Tiến DÅ©ng, CEO Má»n Decor cho biết.</p>\n<h3 style=\"text-align: left;\">Kết</h3>\n<p>Pancake cung cấp giải ph&aacute;p quản l&yacute; kinh doanh trá»±c tuyến Äa ná»n tảng h&agrave;ng Äầu Viá»t Nam, vá»i há» sinh th&aacute;i Äa dạng ứng dụng, Äảm bảo n&acirc;ng cao hiá»u quả kinh doanh cho doanh nghiá»p, v&agrave; Má»n Decor l&agrave; má»t v&iacute; dụ Äiá»n h&igrave;nh.</p>\n<p>Viá»c hợp t&aacute;c chặt chẽ giữa Pancake vá»i Meta v&agrave; má»t sá» ná»n tảng b&aacute;n h&agrave;ng trá»±c tuyến cÅ©ng g&oacute;p phần tạo ra má»t m&ocirc;i trưá»ng kinh doanh to&agrave;n diá»n, gi&uacute;p c&aacute;c nh&agrave; b&aacute;n h&agrave;ng dá»
d&agrave;ng váºn h&agrave;nh v&agrave; ph&aacute;t triá»n hoạt Äá»ng kinh doanh Äa k&ecirc;nh cá»§a m&igrave;nh.</p>","display_domains":["pancake.vn"],"display_id":"min-decor-thanh-cong-voi-hang-ngan-don-hang-truc-tuyen","id":21,"image":"https://content.pancake.vn/2-23/2023/11/9/209d4b73c00256aad912756cd4b6f133b99e5c65.jpg","inserted_at":"2023-11-09T18:09:42","is_banner":true,"is_pinned":false,"summary":"Vá»i sá»± há» trợ từ ná»n tảng Pancake và Meta, Má»n Decor Äã tá»i ưu trải nghiá»m mua sắm cá»§a khách hà ng bằng cách triá»n khai tÃnh nÄng nhắn tin cho doanh nghiá»p giúp tÄng nhiá»u lần doanh sá» Äến từ quảng cáo.","title":"Má»N DECOR: Thà nh công vá»i hà ng ngà n ÄÆ¡n hà ng trá»±c tuyến","updated_at":"2025-09-04T16:25:10"},{"authors":["Äá» Huế"],"categories":[{"id":13,"name":"Tin tức","names":{"en":"News","vi":"Tin tức"}},{"id":14,"name":"Äá»i tác & Sá»± kiá»n","names":{"en":"Partners & Events","vi":"Äá»i tác & Sá»± kiá»n"}}],"content":"<p><span style=\"font-size: 10pt;\"><em>Kinh doanh há»i thoại trong những nÄm gần Ä&acirc;y ng&agrave;y c&agrave;ng trá» n&ecirc;n quan trá»ng Äá»i vá»i tất cả doanh nghiá»p v&agrave; nh&agrave; b&aacute;n h&agrave;ng, v&agrave; ch&uacute;ng ta n&ecirc;n táºp trung v&agrave;o tiá»m nÄng n&agrave;y Äá» tÄng hiá»u quả hoạt Äá»ng v&agrave; mang lại kết quả kinh doanh tá»t hÆ¡n.</em></span></p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\">Kh&aacute;ch h&agrave;ng v&agrave; doanh nghiá»p tr&ecirc;n thá»±c tế Ä&atilde; x&acirc;y dá»±ng những kết ná»i Äa k&ecirc;nh từ nhiá»u nÄm nay, bắt Äầu từ những Äiá»m chạm trá»±c tiếp vá» mặt váºt l&yacute;. Tuy nhi&ecirc;n c&ocirc;ng nghá» Ä&atilde; thay Äá»i má»i thứ, bao gá»m cả Äá»a Äiá»m v&agrave; c&aacute;ch thức má»i ngưá»i giao tiếp tá»i doanh nghiá»p Äá» thá»±c hiá»n c&aacute;c hoạt Äá»ng thương mại v&agrave; dá»ch vụ.</span></p>\n<p style=\"text-align: left;\">Khi thế giá»i ng&agrave;y c&agrave;ng ưu ti&ecirc;n ph&aacute;t triá»n thiết bá» di Äá»ng v&agrave; m&ocirc;i trưá»ng kinh doanh sá», kỳ vá»ng cá»§a kh&aacute;ch h&agrave;ng vá» doanh nghiá»p cÅ©ng tÄng l&ecirc;n. Má»i ngưá»i muá»n tương t&aacute;c vá»i doanh nghiá»p kh&ocirc;ng chá» trá»±c tiếp hay qua Äiá»n thoại, email, SMS m&agrave; c&ograve;n qua c&aacute;c ứng dụng nhắn tin y&ecirc;u th&iacute;ch cá»§a há». HÆ¡n 64% kh&aacute;ch h&agrave;ng n&oacute;i rằng trải nghiá»m nhắn tin ng&agrave;y c&agrave;ng trá» n&ecirc;n quan trá»ng v&agrave; t&aacute;c Äá»ng tá»i h&agrave;nh vi sắm. Äá»ng thá»i 7/10 ngưá»i cÅ©ng cho biết há» cảm thấy gần gÅ©i v&agrave; thiá»n cảm hÆ¡n vá»i c&aacute;c doanh nghiá»p m&agrave; há» Ä&atilde; tr&ograve; chuyá»n qua viá»c nhắn tin.</p>\n<p style=\"text-align: left;\">
13Kinh doanh qua tin nhắn, Äặc biá»t l&agrave; vá»i Messenger ÄÆ°a doanh nghiá»p v&agrave; kh&aacute;ch h&agrave;ng tá»i gần nhau hÆ¡n, cho ph&eacute;p c&aacute; nh&acirc;n ho&aacute; những kết ná»i trá»±c tiếp vá»i doanh nghiá»p, Äá»ng thá»i gi&uacute;p c&aacute;c nh&agrave; b&aacute;n h&agrave;ng táºn dụng tá»i Äa cuá»c tr&ograve; chuyá»n vá»i kh&aacute;ch h&agrave;ng tiá»m nÄng Äá» th&uacute;c Äẩy kinh doanh v&agrave; mang vá» những ÄÆ¡n h&agrave;ng gi&aacute; trá».</p>\n<p style=\"text-align: left;\">Tr&ecirc;n to&agrave;n cầu, c&oacute; hÆ¡n má»t tá»· ngưá»i kết ná»i vá»i t&agrave;i khoản doanh nghiá»p v&agrave; dá»ch vụ nhắn tin cá»§a Meta má»i tuần. T&iacute;nh ri&ecirc;ng khu vá»±c Ä&ocirc;ng Nam &Aacute;, nghi&ecirc;n cứu cá»§a Meta x Boston Consulting Group chá» ra rằng tin nhắn b&aacute;n h&agrave;ng ng&agrave;y c&agrave;ng t&aacute;c Äá»ng mạnh mẽ tá»i kh&aacute;ch h&agrave;ng, vá»i trung b&igrave;nh gần 70% tá»· lá» chuyá»n Äá»i t&iacute;nh á» má»t sá» quá»c gia: Viá»t Nam, Philippines, Indonesia v&agrave; Th&aacute;i Lan.</p>\n<h3 style=\"text-align: left;\">Táºn dụng kinh doanh há»i thoại Äá» tÄng hiá»u quả b&aacute;n h&agrave;ng v&agrave; mang lại kết quả tá»t hÆ¡n</h3>\n<p>Cho tá»i hiá»n tại, kh&ocirc;ng phải tất cả c&aacute;c doanh nghiá»p Äá»u c&oacute; khả nÄng chuẩn bá» v&agrave; Ä&aacute;p ứng ká»p thá»i những thay Äá»i trong nhu cầu mua sắm cá»§a ngưá»i ti&ecirc;u d&ugrave;ng. Trong những nÄm gần Ä&acirc;y, nh&agrave; b&aacute;n h&agrave;ng, Äặc biá»t l&agrave; c&aacute;c doanh nghiá»p lá»n Äang phải chá»u kh&aacute; nhiá»u &aacute;p lá»±c trong viá»c c&acirc;n bằng giữa n&acirc;ng cao trải nghiá»m kh&aacute;ch h&agrave;ng v&agrave; Äảm bảo Äo lưá»ng ÄÆ°á»£c lợi nhuáºn tr&ecirc;n chi ph&iacute; Äầu tư.</p>\n<p>Trong bá»i cảnh n&agrave;y, kinh doanh há»i thoại kh&ocirc;ng chá» gi&uacute;p doanh nghiá»p tạo ra c&aacute;c tương t&aacute;c c&aacute; nh&acirc;n dá»±a tr&ecirc;n tr&iacute; tuá» nh&acirc;n tạo (AI) v&agrave; c&aacute;c c&ocirc;ng cụ tá»± Äá»ng ho&aacute;, Äá»ng thá»i cÅ©ng há» trợ cho hoạt Äá»ng tiếp thá» kỹ thuáºt sá» hiá»u qua hÆ¡n v&agrave; &iacute;t phụ thuá»c hÆ¡n v&agrave;o cookie Äá» mang lại chuyá»n Äá»i cao hÆ¡n.</p>\n<p>Nghi&ecirc;n cứu do Forrester Consulting v&agrave; Meta thá»±c hiá»n v&agrave;o th&aacute;ng 12 nÄm 2022 cho thấy c&aacute;c chiến dá»ch b&aacute;n h&agrave;ng qua tin nhắn c&oacute; t&aacute;c Äá»ng tá»t hÆ¡n tá»i 61% so vá»i c&aacute;c k&ecirc;nh b&aacute;n trưá»c Ä&acirc;y. V&iacute; dụ, vá» mặt doanh sá», gi&aacute; trá» ÄÆ¡n h&agrave;ng từ kh&aacute;ch h&agrave;ng nhắn tin cao hÆ¡n 22.1% so vá»i c&aacute;c ÄÆ¡n h&agrave;ng th&ocirc;ng thưá»ng hoặc ÄÆ°á»£c mua tr&ecirc;n c&aacute;c ná»n tảng kh&aacute;c.</p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/11/9/d845d5ad34855d408765884e5261c45d07472c57.jpg\" width=\"678\" height=\"451\" /></p>\n<p>Do Ä&oacute;, ng&agrave;y c&agrave;ng nhiá»u doanh nghiá»p t&igrave;m ra ÄÆ°á»£c l&yacute; do Äá» má» rá»ng chiến lược nhắn tin cho thương hiá»u cá»§a m&igrave;nh, kh&ocirc;ng chá» gi&uacute;p tạo ra h&agrave;nh tr&igrave;nh kh&aacute;ch h&agrave;ng tá»t hÆ¡n v&agrave; th&uacute;c Äẩy l&ograve;ng trung th&agrave;nh m&agrave;
13 Äá»ng thá»i cÅ©ng gi&uacute;p Äẩy mạnh hiá»u quả kinh doanh.</p>\n<h3><span style=\"color: #000000;\">Giảm tá»· lá» kh&aacute;ch rá»i bá», tÄng lợi nhuáºn v&agrave; tiếp cáºn kh&aacute;ch h&agrave;ng tr&ecirc;n quy m&ocirc; lá»n th&ocirc;ng qua AI</span></h3>\n<p>Tr&iacute; tuá» nh&acirc;n tạo (AI) Ä&atilde; trá» th&agrave;nh má»t phần kh&ocirc;ng thá» thiếu trong há» thá»ng DNA cá»§a Meta v&agrave; Meta Ads Manager, cung cấp má»t bá» giải ph&aacute;p m&agrave; AI gi&uacute;p n&acirc;ng cao hiá»u quả s&aacute;ng tạo v&agrave; chuyá»n Äá»i, từ Ä&oacute; gi&uacute;p c&aacute;c nh&agrave; tiếp thá» dá»
d&agrave;ng tá»i ưu ho&aacute; những hoạt Äá»ng n&agrave;y.</p>\n<p>Trưá»c khi tá»± Äá»ng ho&aacute; theo AI, viá»c nhắn tin qua chatbot phải ÄÆ°á»£c tạo thá»§ c&ocirc;ng bằng c&aacute;ch tạo ra c&aacute;c c&acirc;u trả lá»i c&oacute; sẵn cho c&aacute;c c&acirc;u há»i thưá»ng gặp. Giá» Ä&acirc;y, vá»i sức mạnh cá»§a AI, viá»c nhắn tin tr&ecirc;n Messenger c&oacute; khả nÄng tạo ra c&aacute;c cuá»c tr&ograve; chuyá»n ph&ugrave; hợp vá»i luá»ng c&acirc;u há»i v&agrave; ÄÆ°a ra c&aacute;c c&acirc;u trả lá»i tá»± Äá»ng, mang lại cảm gi&aacute;c tá»± nhi&ecirc;n v&agrave; n&acirc;ng cao Ä&aacute;ng ká» trải nghiá»m dá»ch vụ kh&aacute;ch h&agrave;ng.</p>\n<p>Ngo&agrave;i ra, những khoản Äầu tư m&agrave; Meta Äang táºp trung cho m&ocirc; h&igrave;nh AI g&oacute;p phần cải thiá»n c&aacute;c Äá»nh dạng quảng c&aacute;o như quảng c&aacute;o T&igrave;m kiếm kh&aacute;ch h&agrave;ng tiá»m nÄng v&agrave; Nhấp Äá» nhắn tin. Tr&ecirc;n thá»±c tế, 40% c&aacute;c nh&agrave; quảng c&aacute;o to&agrave;n cầu Ä&atilde; sá» dụng Äá»nh dạng quảng c&aacute;o Gá»i tin nhắn (t&iacute;nh tá»i th&aacute;ng 3/2022) v&agrave; ri&ecirc;ng á» khu vá»±c Ä&ocirc;ng Nam &Aacute;, hÆ¡n 90% nh&agrave; quảng c&aacute;o á» Singapore v&agrave; Viá»t Nam k&iacute;ch hoạt c&aacute;c chiến dá»ch Tin nhắn má»i ng&agrave;y (Meta Data, th&aacute;ng 3/2023).</p>\n<p>Má»t v&iacute; dụ Äiá»n h&igrave;nh l&agrave; Vua Ná»m, nh&agrave; b&aacute;n lẻ chÄn gá»i h&agrave;ng Äầu Viá»t Nam. Vua Ná»m mong muá»n thu h&uacute;t th&ecirc;m nhiá»u ngưá»i c&oacute; &yacute; Äá»nh mua sản phẩm ná»m gá»i cao cấp trong Äợt khuyến m&atilde;i cuá»i nÄm. Thương hiá»u Ä&atilde; thiết láºp chiến dá»ch quảng c&aacute;o Nhấn Äá» nhắn tin v&agrave; tạo trải nghiá»m Messenger tá»± Äá»ng nhằm cung cấp cho kh&aacute;ch h&agrave;ng má»t m&atilde; khuyến m&atilde;i duy nhất (unique code) khi há» nhắn tin cho doanh nghiá»p.&nbsp;</p>\n<p>C&ocirc;ng ty Ä&atilde; ghi nháºn sá» lượng tin nhắn má»i tÄng 54% v&agrave; phạm vi tiếp cáºn cao hÆ¡n gấp 3 lần á» những quảng c&aacute;o tin nhắn ph&aacute;t m&atilde; khuyến m&atilde;i so vá»i c&aacute;c chiến dá»ch tin nhắn th&ocirc;ng thưá»ng.</p>\n<p>Ngo&agrave;i ra, á» c&aacute;c quá»c gia m&agrave; WhatsApp l&agrave; h&igrave;nh thức li&ecirc;n lạc ch&iacute;nh, quảng c&aacute;o Nhấn Äá» gá»i tin tr&ecirc;n WhatsApp Ä&atilde; gi&uacute;p cho viá»c bắt Äầu cuá»c tr&ograve; chuyá»n giữa kh&aacute;ch h&agrave;ng m&agrave; doanh nghiá»p trá» n&ecirc;n dá»
d&agrave;ng hÆ¡n. Lấy v&iacute; dụ, Anker Indonesia, c&ocirc;ng ty h&agrave;ng Äầu ph&acirc;n phá»i c&aacute;c sản phẩm vá» sạc di Äá»ng v&agrave; &acirc;m thanh. Anker muá»n tÄng tần suất tiếp thá» kỹ thuáºt sá» Äá» má» rá»ng phạm vi tiếp cáºn cá»§a m&igrave;nh ngo&agrave;i c&aacute;c chiến dá»ch email hoặc SMS. Há» quyết Äá»nh ph&aacute;t triá»n chiến dá»ch Tin nhắn tr&ecirc;n WhatsApp Äá» th&ocirc;ng b&aacute;o cho kh&aacute;ch h&agrave;ng vá» Äợt giảm gi&aacute; chá»p nho&aacute;
13ng má»i cho sản phẩm tai nghe. Tá»· lá» má» tin nhắn trong WhatsApp Äạt hÆ¡n 63%, tá»· lá» th&ecirc;m v&agrave;o giá» h&agrave;ng Äạt tr&ecirc;n 27% v&agrave; tá»· lá» chuyá»n Äá»i b&aacute;n h&agrave;ng cao hÆ¡n 16.65% trong má»t tuần, vá»i má»t lượng kh&aacute;ch h&agrave;ng Ä&aacute;ng ká» má» tin nhắn qua WhatsApp Ä&atilde; mua h&agrave;ng.</p>\n<h3>Bắt Äầu x&acirc;y dá»±ng chiến lược tin nhắn cá»§a doanh nghiá»p l&ecirc;n má»t tầm cao má»i</h3>\n<p>Äá» Äẩy nhanh hÆ¡n nữa tá»c Äá» tÄng trưá»ng kinh doanh cá»§a m&igrave;nh, doanh nghiá»p v&agrave; nh&agrave; b&aacute;n h&agrave;ng cần táºp trung v&agrave;o viá»c cải thiá»n ROI Äá»ng thá»i Äảm bảo há» Äang Ä&aacute;p ứng nhu cầu cá»§a ngưá»i ti&ecirc;u d&ugrave;ng vá» trải nghiá»m gắn kết thương hiá»u má»t c&aacute;ch phong ph&uacute; hÆ¡n. C&aacute;c ná»n tảng cá»§a Meta á» thá»i Äiá»m hiá»n tại kh&ocirc;ng chá» há» trợ c&aacute;c doanh nghiá»p thuá»c má»i quy m&ocirc;, cung cấp khả nÄng tiếp cáºn nhanh hÆ¡n m&agrave; c&ograve;n tạo ra nhiá»u trải nghiá»m ÄÆ°á»£c c&aacute; nh&acirc;n ho&aacute; hÆ¡n cho ngưá»i ti&ecirc;u d&ugrave;ng.</p>\n<p>Má»t chiến lược quan trá»ng Meta Äang Äẩy mạnh li&ecirc;n quan Äến viá»c t&iacute;ch hợp dữ liá»u láºp tr&igrave;nh ứng dụng nhắn tin th&ocirc;ng qua API vá»i c&aacute;c Äá»i t&aacute;c. Meta cho ph&eacute;p nh&agrave; b&aacute;n h&agrave;ng xá» l&yacute; tin nhắn trá»±c tiếp từ c&ocirc;ng cụ quản l&yacute; b&aacute;n h&agrave;ng m&agrave; hỠưa d&ugrave;ng, Äá»ng thá»i t&iacute;ch hợp lu&ocirc;n c&aacute;c t&iacute;nh nÄng thanh to&aacute;n trá»±c tuyến v&agrave; theo d&otilde;i ÄÆ¡n h&agrave;ng v&agrave;o cuá»c tr&ograve; chuyá»n. Như váºy trải nghiá»m mua sắm qua tin nhắn trá» n&ecirc;n xuy&ecirc;n suá»t v&agrave; liá»n mạch hÆ¡n, doanh nghiá»p vẫn Äảm bảo ÄÆ°á»£c mục ti&ecirc;u b&aacute;n h&agrave;ng v&agrave; tạo cÆ¡ há»i táºn dụng nguá»n kh&aacute;ch h&agrave;ng n&agrave;y cho c&aacute;c chương tr&igrave;nh háºu m&atilde;i.</p>\n<h3>Äá»i t&aacute;c Kinh doanh Há»i thoại cá»§a nÄm: PANCAKE</h3>\n<p>L&agrave; má»t trong những ná»n tảng quản trá» v&agrave; b&aacute;n h&agrave;ng Äa k&ecirc;nh h&agrave;ng Äầu, Pancake hiá»n Ä&atilde; v&agrave; Äang hợp t&aacute;c tr&ecirc;n 220,000 kh&aacute;ch h&agrave;ng v&agrave; doanh nghiá»p á» nhiá»u quá»c gia, trong c&oacute; c&oacute; c&aacute;c doanh nghiá»p dẫn Äầu trong thá» trưá»ng kinh doanh trá»±c tuyến á» Viá»t Nam như Yody, Coolmate, Ilaby Kids... Há» sinh th&aacute;i Pancake cung cấp má»t giải ph&aacute;p to&agrave;n diá»n từ x&acirc;y dá»±ng ná»n tảng quản l&yacute; tin nhắn Äa k&ecirc;nh Äến x&acirc;y dá»±ng chatbot, quản l&yacute; ÄÆ¡n h&agrave;ng v&agrave; kết ná»i thanh to&aacute;n - váºn chuyá»n.</p>\n<p><img style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/11/9/1d71b60881d8ae22ddfce0a7a0f9a1c11be77683.jpg\" width=\"678\" height=\"451\" /></p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em>C&aacute;c doanh nghiá»p ÄÆ°á»£c vinh danh tại Business Messaging Summit 2023</em></span></p>\n<p>Li&ecirc;n tiếp trong c&aacute;c nÄm 2022 - 2023, Pancake Äá»u ÄÆ°á»£c vinh danh á» hạng mục Äá»i t&aacute;c cá»§a nÄm, kh&ocirc;ng chá» ghi nháºn th&agrave;nh c&ocirc;ng á» thá» trưá»ng Viá»t Nam m&agrave; c&ograve;n chứng tá» giải ph&aacute;p h&agrave;ng Äầu vá»i c&aacute;c doanh nghiá»p quá»c tế.</p>\n<p>B&ecirc;n cạnh Ä&oacute;, Pancake c&ograve;n ti&ecirc;n phong trong viá»c t&iacute;ch hợp cá»ng truyá»n tiếp dữ liá»u tá»i Messenger (Messenger API) cÅ©ng như Äá»ng h&agrave;nh vá»i c&aacute;c doanh nghiá»p thá» nghiá»m nhiá»u giải ph&aacute;p quảng c&aacute;o má»i, như Tá»i ưu Lượt mua h&agrave;ng th&ocirc;ng qua Quảng c&aacute;
13o tin nhắn (Click-to-Messenger Purchase Optimization) gi&uacute;p c&aacute;c doanh nghiá»p tÄng trưá»ng vượt báºc.</p>\n<h3>Kết</h3>\n<p>L&agrave; Äá»i t&aacute;c lá»n nhất cá»§a Meta tại thá» trưá»ng Viá»t Nam, Pancake cung cấp Äa dạng c&aacute;c giải ph&aacute;p th&ocirc;ng minh gi&uacute;p doanh nghiá»p v&agrave; c&aacute;c nh&agrave; b&aacute;n h&agrave;ng tá»i ưu quy tr&igrave;nh b&aacute;n h&agrave;ng v&agrave; n&acirc;ng cao tá»· lá» chuyá»n Äá»i. Vá»i tiá»m nÄng cá»§a thương mại há»i thoại á» thá»i Äiá»m hiá»n tại, c&aacute;c nh&agrave; b&aacute;n h&agrave;ng cá»§a Pancake c&oacute; thá» táºn dụng khả nÄng tÄng cưá»ng dữ liá»u cá»§a há» thá»ng - Äá»ng bá» vá»i tr&igrave;nh quản l&yacute; quảng c&aacute;o Äá» tá»i ưu ho&aacute; chuyá»n Äá»i cho hoạt Äá»ng kinh doanh cá»§a m&igrave;nh.&nbsp;</p>\n<p>&nbsp;</p>","display_domains":null,"display_id":"tang-truong-kinh-doanh-nho-viec-khai-thac-tiem-nang-thuong-mai-hoi-thoai","id":19,"image":"https://content.pancake.vn/2-23/2023/11/9/e883b998fcc86074cbe357aae628460f1bb9f226.jpg","inserted_at":"2023-11-09T15:03:38","is_banner":true,"is_pinned":false,"summary":"Kinh doanh há»i thoại trong những nÄm gần Äây ngà y cà ng trá» nên quan trá»ng Äá»i vá»i tất cả doanh nghiá»p và nhà bán hà ng, và chúng ta nên táºp trung và o tiá»m nÄng nà y Äá» tÄng hiá»u quả hoạt Äá»ng và mang lại kết quả kinh doanh tá»t hÆ¡n.","title":"TÄng trưá»ng kinh doanh nhá» viá»c khai thác tiá»m nÄng Thương mại há»i thoại","updated_at":"2025-09-04T16:25:10"},{"authors":["Äá» Huế"],"categories":[{"id":16,"name":"Meta for Business","names":{"en":"Meta for Business","vi":"Meta for Business"}}],"content":"<p style=\"text-align: center;\"><em>Quảng c&aacute;o Click-to-Message (Nhấn Äá» nhắn tin) ÄÆ°á»£c c&acirc;n nhắc l&agrave; má»t trong những chiến dá»ch mang lại tá»· lá» chuyá»n Äá»i cao nhất cho c&aacute;c chiến dá»ch quảng c&aacute;o cá»§a Meta.&nbsp;</em></p>\n<h3>Quảng c&aacute;o Click-to-Message l&agrave; g&igrave;?&nbsp;</h3>\n<p style=\"text-align: left;\">Click-to-Message (Nhấn Äá» nhắn tin) l&agrave; h&igrave;nh thức quảng c&aacute;o gi&uacute;p má» ra cuá»c tr&ograve; chuyá»n giữa doanh nghiá»p vá»i kh&aacute;ch h&agrave;ng tr&ecirc;n há»p thoại nhắn tin cá»§a Meta,. Khi kh&aacute;ch h&agrave;ng tiếp cáºn vá»i mẫu quảng c&aacute;o v&agrave; quan t&acirc;m Äến sản phẩm hoặc y&ecirc;u th&iacute;ch c&aacute;c dá»ch vụ m&agrave; bạn giá»i thiá»u, há» c&oacute; thá» nhấn v&agrave;o n&uacute;t \"Gá»i tin nhắn\" Äá» bắt Äầu mua sắm v&agrave; nháºn vá» c&aacute;c phản há»i, tư vấn cá»§a doanh nghiá»p, gi&uacute;p qu&aacute; tr&igrave;nh mua sắm 1:1 diá»
n ra nhanh ch&oacute;ng v&agrave; hiá»u quả.</p>\n<p style=\"text-align: left;\"><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/10/21/22c11ec5268d8d9ba81b6241f4d0348545689c88.png\" width=\"603\" height=\"337\" /></p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em>2 h&igrave;nh thức quảng c&aacute;o Tin nhắn th&ocirc;ng dụng</em></span></p>\n<p>C&aacute;c chiến dá»ch Tin nhắn n&agrave;y li&ecirc;n tục ÄÆ°á»£c cải thiá»n theo thá»i gian - Äá»ng thá»i gi&uacute;p doanh nghiá»p v&agrave; c&aacute;c nh&agrave; b&aacute;n h&agrave;ng dá»
d&agrave;ng x&aacute;c Äá»nh ÄÆ°á»£c tá»p kh&aacute;ch h&agrave;ng mục ti&ecirc;u, những ngưá»i y&ecirc;u th&iacute;ch v&agrave; d&agrave;nh nhiá»u tương t&aacute;c Äá»i vá»i thương hiá»u.</p>\n<h3>4 Bưá»c thiết láºp Chiến dá»ch Quảng c&aacute;o Tin nhắn hiá»u quả 2023</h3>\n<h4>Bưá»c 1: Lá»±a chá»n Mục ti&ecirc;u chiến dá»ch&nbsp;</h4>\n<p>Bạn c&oacute; thá» kết ná»i kh&aacute;ch h&agrave;ng vá»i doanh nghiá»p cá»§a m&igrave;nh qua tin nhắn khi há» quan t&acirc;m tá»i c&aacute;c sản phẩm/ dá»ch vụ vá»i mục ti&ecirc;u T&igrave;m kiếm kh&aacute;ch h&agrave;ng tiá»m nÄng (Lead Generation), Doanh sá» (Commerce) v&agrave; cung cấp phản há»i nhanh ch&oacute;ng - ÄÆ°a ra c&acirc;u trả lá»i ngay thá»i Äiá»m kh&aacute;ch ÄÆ°a ra c&aacute;c quyết Äá»nh mua h&agrave;ng.&nbsp;</p>\n<ul>\n<li><strong>T&igrave;m kiếm Kh&aacute;ch h&agrave;ng tiá»m nÄng</strong>: Quảng c&aacute;o n&agrave;y sẽ ÄÆ°á»£c ph&acirc;n phá»i tá»i những kh&aacute;ch h&agrave;ng c&oacute; tiá»m nÄng tr&ograve; chuyá»n vá»i doanh nghiá»p, gi&uacute;p chuyá»n Äá»i từ giai Äoạn c&acirc;n nhắc sang chuyá»n Äá»i mua h&agrave;ng. V&iacute; dụ, khi má»t kh&aacute;ch h&agrave;ng tá» ra h&agrave;o hứng vá»i mẫu quảng c&aacute;o cá»§a bạn, há» click v&agrave;o quảng c&aacute;o v&agrave; bắt Äầu tr&ograve; chuyá»n. Äiá»u n&agrave;y tạo cÆ¡ há»i Äá» bạn cung cấp th&ecirc;m th&ocirc;ng tin vá» sản phẩm v&agrave; dá»ch vụ. Doanh nghiá»p cÅ©ng c&oacute; thá» tương t&aacute;c lại vá»i tá»p kh&aacute;ch n&agrave;y bằng Tin nhắn ÄÆ°á»£c t&agrave;i trợ.</li>\n<li><strong>Doanh sá»</strong>: Quảng c&aacute;o sẽ ph&acirc;n phá»i tá»i những tá»p kh&aacute;ch c&oacute; h&agrave;nh vi mua h&agrave;
13ng qua tin nhắn, Äá»ng thá»i doanh nghiá»p cÅ©ng c&oacute; cÆ¡ há»i tạo trải nghiá»m mua sắm 1:1 tương tá»± như tại cá»a h&agrave;ng. Meta Ä&atilde; ph&aacute;t triá»n th&ecirc;m má»t bưá»c cải tiến má»i tr&ecirc;n quảng c&aacute;o gi&uacute;p Tá»i ưu Lượt mua h&agrave;ng qua quảng c&aacute;o Tin nhắn.</li>\n<li><strong>Tương t&aacute;c: </strong>Quảng c&aacute;o Tin nhắn má» ra má»t k&ecirc;nh chÄm s&oacute;c kh&aacute;ch h&agrave;ng chuy&ecirc;n nghiá»p, nhanh ch&oacute;ng gi&uacute;p cải thiá»n sá»± h&agrave;i l&ograve;ng cá»§a kh&aacute;ch h&agrave;ng v&agrave; giảm chi ph&iacute; tiếp thá» cho doanh nghiá»p. Bạn cÅ©ng c&oacute; thỠứng dụng c&aacute;c c&ocirc;ng cụ Chatbot Äá» tá»± Äá»ng ho&aacute; v&agrave; cung cấp th&ocirc;ng tin tức th&igrave; tá»i h&agrave;ng ng&agrave;n kh&aacute;ch h&agrave;ng.</li>\n</ul>\n<h4>Bưá»c 2: Thiết láºp nh&oacute;m quảng c&aacute;o</h4>\n<p>C&oacute; má»t sá» trưá»ng th&ocirc;ng tin m&agrave; bạn cần ho&agrave;n th&agrave;nh Äá» thiết láºp nh&oacute;m quảng c&aacute;o cho c&aacute;c chiến dá»ch cá»§a m&igrave;nh:</p>\n<ul>\n<li><strong>Vá» tr&iacute; chuyá»n Äá»i</strong>: chá»n Ứng dụng Nhắn tin Äá» bắt Äầu c&aacute;c tr&ograve; chuyá»n từ b&agrave;i quảng c&aacute;o.</li>\n<li><strong>Loại quảng c&aacute;o</strong>: Quảng c&aacute;o Nhấn Äá» nhắn tin sẽ má» ra cuá»c tr&ograve; chuyá»n má»i. Tin nhắn ÄÆ°á»£c t&agrave;i trợ sẽ thu h&uacute;t lại kh&aacute;ch h&agrave;ng Ä&atilde; kết ná»i.</li>\n<li><strong>Trang Facebook</strong>: chá»n trang Facebook m&agrave; bạn muá»n tạo quảng c&aacute;o v&agrave; kết ná»i t&agrave;i khoản Instagram, WhatsApp nếu c&oacute;.</li>\n<li><strong>Mục ti&ecirc;u hiá»u quả</strong>: chá»n c&aacute;c mục ti&ecirc;u tá»i ưu vá» sá» lượng tin nhắn, lượt mua h&agrave;ng, lượt click... Äá» quảng c&aacute;o ph&acirc;n phá»i tá»t nhất.</li>\n<li><strong>Thiết láºp Ng&acirc;n s&aacute;ch v&agrave; Lá»ch chạy</strong>: tuỳ theo quy m&ocirc; doanh nghiá»p v&agrave; sản phẩm m&agrave; chá»n ng&acirc;n s&aacute;ch v&agrave; thá»i gian ph&ugrave; hợp (khuyến kh&iacute;ch duy tr&igrave; quảng c&aacute;o trong khoảng 2 tuần Äá» m&aacute;y há»c cá»§a Meta thu tháºp Äá»§ dữ liá»u)</li>\n<li><strong>Äá»i tượng</strong>: chá»n c&aacute;c ti&ecirc;u ch&iacute; ph&ugrave; hợp vá»i Äá»i tượng mục ti&ecirc;u, c&oacute; thá» sá» dụng gợi &yacute; Äá»i tượng Advantage+ cá»§a Meta Äá» má» rá»ng tá»p kh&aacute;ch h&agrave;ng.</li>\n<li><strong>Vá» tr&iacute; quảng c&aacute;o</strong>: Meta sẽ ph&acirc;n bá» ng&acirc;n s&aacute;ch cho nhiá»u vá» tr&iacute; Äá» quảng c&aacute;o cá»§a bạn ÄÆ°á»£c hiá»n thá» tá»i ưu.</li>\n</ul>\n<p style=\"text-align: center;\"><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/10/21/748ef8fac1f01123739d4b2a4ea1b92041477ace.png\" width=\"603\" height=\"300\n\" /><em><span style=\"font-size: 8pt;\">Thiết láºp Mục ti&ecirc;u hiá»u quả cho chiến dá»ch</span></em></p>\n<h4>Bưá»c 3: Thiết láºp Quảng c&aacute;o Tin nhắn v&agrave; lượt tương t&aacute;c</h4>\n<ul>\n<li><strong>Äá»nh dạng quảng c&aacute;o</strong>: Chá»n h&igrave;nh ảnh/ video/ Äá»nh dạng quay v&ograve;ng, ngo&agrave;i ra cÅ©ng c&oacute; thá» quảng c&aacute;o b&agrave;i viết c&oacute; sẵn</li>\n<li><strong>Ná»i dung quảng c&aacute;o</strong>: Cáºp nháºt ná»i dung, ti&ecirc;u Äá» v&agrave; m&ocirc; tả cho quảng c&aacute;o k&egrave;m theo n&uacute;t k&ecirc;u gá»i h&agrave;nh Äá»ng</li>\n<li><strong>Mẫu tin nhắn</strong>: Thiết láºp c&aacute;c c&acirc;u trả lá»i tá»± Äá»ng phản há»i ngay khi kh&aacute;ch h&agrave;ng tương t&aacute;c vá»i quảng c&aacute;o</li>\n</ul>\n<p>Äá» tá»i ưu cho c&aacute;c ná»i dung phản há»i tá»± Äá»ng, nh&agrave; b&aacute;n h&agrave;ng c&oacute; thá» sá» dụng <strong>ná»n tảng chatbot cá»§a Pancake - <a href=\"https://botcake.io\">Botcake</a> </strong>Äá» Äa dạng ho&aacute;, c&aacute; nh&acirc;n ho&aacute; c&aacute;c mẫu tin nhắn. Lá»±a chá»n Ứng dụng cá»§a Äá»i t&aacute;c =&gt; Kết ná»i vá»i Botcake v&agrave; lá»±a chá»n Luá»ng tin nhắn Ä&atilde; c&agrave;i Äặt sẵn.</p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/10/21/f7f7a672555efc3793b0bd4943cbb43c9332c7cf.png\" width=\"603\" height=\"307\" /></p>\n<p style=\"text-align: center;\"><em><span style=\"font-size: 8pt;\">Giao diá»n thiết láºp Mẫu tin nhắn tá»± Äá»ng khi kết ná»i vá»i chatbot</span></em></p>\n<h4>Bưá»c 4: Theo d&otilde;i v&agrave; Tá»i ưu chiến dá»ch</h4>\n<p>Tương tá»± vá»i bất kỳ h&igrave;nh thức quảng c&aacute;o kh&aacute;c, doanh nghiá»p phải thá» nghiá»m v&agrave; tá»i ưu c&aacute;c chá» sá» quảng c&aacute;o.&nbsp;</p>\n<p>Facebook cung cấp c&aacute;c sá» liá»u thá»ng k&ecirc; ch&iacute;nh x&aacute;c vá» c&aacute;c cuá»c tr&ograve; chuyá»n qua tin nhắn trong Tr&igrave;nh quản l&yacute; quảng c&aacute;o, Page Insights v&agrave; phần Th&ocirc;ng tin chi tiết tr&ecirc;n trang.&nbsp;</p>\n<p>Vá»i c&aacute;c doanh nghiá»p Ä&atilde; kết ná»i Pancake Äá» quản l&yacute; há»i thoại, bạn cÅ©ng c&oacute; thá» xem hiá»u quả c&aacute;c chiến dá»ch quảng c&aacute;o cá»§a m&igrave;nh ngay tr&ecirc;n giao diá»n Thá»ng k&ecirc; v&agrave; sá» dụng Gợi &yacute; thiết láºp chiến dá»ch ngay tr&ecirc;n trang Äá» ÄÆ°a ra những Äiá»u chá»nh ph&ugrave; hợp.</p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/10/21/3337f464827bcb2fbebe6dde7917349016af
13cd3a.png\" width=\"603\" height=\"300\n\" /></p>\n<p style=\"text-align: center;\"><span style=\"font-size: 8pt;\"><em>Giao diá»n thá»ng k&ecirc; hiá»u quả quảng c&aacute;o ngay tr&ecirc;n Pancake</em></span></p>\n<p>Äặc biá»t, khi sá» dụng c&aacute;c giải ph&aacute;p cá»§a Pancake, ch&uacute;ng t&ocirc;i Ä&atilde; t&iacute;ch hợp vá»i Messenger Platform API Äá» Äá»ng bá» c&aacute;c dữ liá»u v&agrave; sá»± kiá»n mua h&agrave;ng th&ocirc;ng qua Tin nhắn, gi&uacute;p bạn tá»± Äá»ng Äá»ng bá» những data n&agrave;y tá»i Tr&igrave;nh quản l&yacute; quảng c&aacute;o Äá» tá»i ưu khả nÄng m&aacute;y há»c. Khi c&aacute;c nh&agrave; b&aacute;n h&agrave;ng gá»i Äi má»t lượng dữ liá»u ÄÆ¡n h&agrave;ng Äá»§ lá»n, bạn c&oacute; thá» chá»n mục ti&ecirc;u Tá»i ưu Lượt mua h&agrave;ng qua Quảng c&aacute;o. Từ Ä&oacute; gi&uacute;p quảng c&aacute;o Äạt tá»· lá» chuyá»n Äá»i tá»t vá»i vá»i chi ph&iacute; thấp hÆ¡n so vá»i mục ti&ecirc;u tin nhắn th&ocirc;ng thưá»ng.</p>\n<h4>Kết</h4>\n<p>Vá»i tiá»m nÄng cá»§a thương mại há»i thoại á» thá»i Äiá»m hiá»n tại, Quảng c&aacute;o Tin nhắn má» ra cÆ¡ há»i v&ocirc; c&ugrave;ng lá»n Äá» doanh nghiá»p tÄng tá»c b&aacute;n h&agrave;ng v&agrave; Äạt ÄÆ°á»£c nhiá»u mục ti&ecirc;u vá» doanh sá» cÅ©ng như tương t&aacute;c kh&aacute;ch h&agrave;ng. Quảng c&aacute;o tạo c&aacute;c cÆ¡ há»i Äá» bạn tr&ograve; chuyá»n v&agrave; hiá»u s&acirc;u vá» nhu cầu cá»§a kh&aacute;ch h&agrave;ng, c&aacute; nh&acirc;n ho&aacute; cuá»c tr&ograve; chuyá»n v&agrave; trải nghiá»m mua h&agrave;ng cÅ©ng như th&uacute;c Äẩy c&aacute;c chuyá»n Äá»i từ cuá»c tr&ograve; chuyá»n.</p>\n<p>Nếu bạn Äang t&igrave;m kiếm má»t giải ph&aacute;p quản l&yacute; b&aacute;n h&agrave;ng Äa k&ecirc;nh, Äặc biá»t ph&ugrave; hợp cho c&aacute;c k&ecirc;nh b&aacute;n tr&ecirc;n mạng x&atilde; há»i v&agrave; s&agrave;n thương mại Äiá»n tá», Äừng qu&ecirc;n bắt Äầu ngay vá»i Pancake nh&eacute;! Ch&uacute;ng t&ocirc;i cung cấp má»t giải ph&aacute;p ho&agrave;n chá»nh cho má»i mục ti&ecirc;u quản l&yacute; v&agrave; b&aacute;n h&agrave;ng, gi&uacute;p doanh nghiá»p dá»
d&agrave;ng tá»i ưu quy tr&igrave;nh b&aacute;n h&agrave;ng v&agrave; n&acirc;ng cao tá»· lá» chuyá»n Äá»i.</p>\n<p>&nbsp;</p>\n<p style=\"text-align: center;\">&nbsp;</p>\n<p>&nbsp;</p>","display_domains":null,"display_id":"quang-cao-click-to-message-tan-dung-cuoc-tro-chuyen-de-nang-cao-doanh-so-ban-hang","id":16,"image":"https://content.pancake.vn/2-23/2023/11/9/634ee7f8ed310a4a6b65eaf82ca5eece4f718597.png","inserted_at":"2023-10-05T17:40:13","is_banner":true,"is_pinned":false,"summary":"Má»i tháng doanh nghiá»p có thá» sá» dụng Messenger Äá» thu hút sá»± quan tâm vá» sản phẩm má»i, khuyến khÃch khách hà ng tiá»m nÄng mua hà ng hoặc sá» dụng dá»ch vụ hiá»n có. Quảng cáo Click-to-Message là hình thức tiếp thá» không thá» thiếu cho các nhà bán hà ng muá»n má» rá»ng kinh doanh trên các ná»n tảng cá»§a Meta.","title":"Quảng cáo Click-to-Message: Táºn dụng cuá»c trò chuyá»n Äá» nâng cao doanh sá» bán hà ng","updated_at":"2025-09-04T16:25:10"},{"authors":["Äá» Huế"],"categories":[{"id":13,"name":"Tin tức","names":{"en":"News","vi":"Tin tức"}}],"content":"<h1><strong>Vá» Pancake</strong></h1>\n<p><em><span style=\"font-weight: 400;\">S&aacute;ng tạo giải ph&aacute;p quản l&yacute; má»i, dẫn Äầu xu hưá»ng thá» trưá»ng</span></em></p>\n<h2><span style=\"font-weight: 400;\">C&acirc;u chuyá»n thương hiá»u</span></h2>\n<p><span style=\"font-weight: 400;\">Pancake l&agrave; má»t trong những c&ocirc;ng ty c&ocirc;ng nghá» trẻ tại Viá»t Nam, ti&ecirc;n phong trong lÄ©nh vá»±c cung cấp giải ph&aacute;p quản l&yacute; b&aacute;n h&agrave;ng Äa k&ecirc;nh tr&ecirc;n mạng </span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\">x&atilde; há»i v&agrave; c&aacute;c s&agrave;n thương mại Äiá»n tá».</span></p>\n<p style=\"text-align: center;\"><img style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/11/13/c1a672ac8c9d2458993775b2868124e1d9623397.jpg\" width=\"700\" height=\"405\" /><span style=\"font-size: 8pt;\"><em><span style=\"font-weight: 400;\">Pancake cung cấp giải ph&aacute;p quản l&yacute; b&aacute;n h&agrave;ng Äa k&ecirc;nh to&agrave;n diá»n</span></em></span></p>\n<p><span style=\"font-weight: 400;\">ÄÆ°á»£c th&agrave;nh láºp v&agrave;o nÄm 2016, v&agrave;o thá»i Äiá»m b&ugrave;ng ná» hoạt Äá»ng kinh doanh trá»±c tuyến tại Viá»t Nam, Pancake ÄÆ°á»£c Äá»nh hưá»ng ph&aacute;t triá»n vá»i sứ má»nh há» trợ doanh nghiá»p v&agrave; c&aacute;c nh&agrave; b&aacute;n h&agrave;ng tá»i ưu ho&aacute; quy tr&igrave;nh b&aacute;n v&agrave; n&acirc;ng cao tá»· lá» chuyá»n Äá»i nhá» v&agrave;o c&aacute;c giải ph&aacute;p th&ocirc;ng minh, tá»± Äá»ng.</span></p>\n<p><span style=\"font-weight: 400;\">Nháºn thấy kh&oacute; khÄn trong viá»c quản l&yacute; k&ecirc;nh b&aacute;n v&agrave; duy tr&igrave; kết ná»i kh&aacute;ch h&agrave;ng do lượng tương t&aacute;c má»i ng&agrave;y rất lá»n, ch&uacute;ng t&ocirc;i táºp trung x&acirc;y dá»±ng ná»n tảng quản l&yacute; há»i thoại Äa k&ecirc;nh, tạo m&ocirc;i trưá»ng kết ná»i liá»n mạch giữa kh&aacute;ch h&agrave;ng v&agrave; doanh nghiá»p, từ Ä&oacute; tÄng cưá»ng hiá»u suất chuyá»n Äá»i v&agrave; tá»i Äa ho&aacute; lợi nhuáºn.</span></p>\n<h2><span style=\"font-weight: 400;\">Ph&aacute;t triá»n má»i ng&agrave;y lấy cá»t l&otilde;i l&agrave; chất lượng sản phẩm</span></h2>\n<p><span style=\"font-weight: 400;\">Bắt Äầu từ mong muá»n cung cấp má»t phần má»m quản l&yacute; b&aacute;n h&agrave;ng, giá» Ä&acirc;y mục ti&ecirc;u ch&iacute;nh cá»§a ch&uacute;ng t&ocirc;i l&agrave; gi&uacute;p doanh nghiá»p x&acirc;y dá»±ng má»t chiến lược Äa k&ecirc;nh mạnh mẽ, th&ocirc;ng qua viá»c t&iacute;ch hợp v&agrave;
13 Äá»ng bá» k&ecirc;nh b&aacute;n h&agrave;ng trá»±c tuyến v&agrave; ngoại tuyến má»t c&aacute;ch mượt m&agrave; v&agrave; hiá»u quả, tạo n&ecirc;n há» sinh th&aacute;i to&agrave;n diá»n:&nbsp;</span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pancake</strong>: Ná»n tảng quản l&yacute; há»i thoại Äa k&ecirc;nh</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pancake POS: </strong>Ná»n tảng quản l&yacute; b&aacute;n h&agrave;ng Äa k&ecirc;nh</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Botcake:</strong> Ná»n tảng Chatbot th&ocirc;ng minh 24/7</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Webcake:</strong> Ná»n tảng thiết kế Landing Page miá»
n ph&iacute;</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Storecake: </strong>Ná»n tảng thiết kế Website cho thương mại Äiá»n tá»</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pancake CRM:</strong> Ná»n tảng quản l&yacute; dữ liá»u kh&aacute;ch h&agrave;ng</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">Äá»i ngÅ© Pancake Äang ná» lá»±c má»i ng&agrave;y Äá» x&acirc;y dá»±ng v&agrave; ho&agrave;n thiá»n c&aacute;c giải ph&aacute;p c&ocirc;ng nghá», kh&ocirc;ng chá» há» trợ doanh nghiá»p v&agrave; c&aacute;c nh&agrave; b&aacute;n h&agrave;ng trong nưá»c v&agrave; khu vá»±c Ä&ocirc;ng Nam &Aacute;, m&agrave; c&ograve;n mong muá»n ph&aacute;t triá»n ra thá» trưá»ng quá»c tế.</span></p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">&ldquo;Biến kh&aacute;t khao th&agrave;nh ná» lá»±c</span></em></p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Biến ná» lá»±c th&agrave;nh th&agrave;nh c&ocirc;ng\"</span></em></p>\n<p><span style=\"font-weight: 400;\">B&ecirc;n cạnh Ä&oacute;, Pancake c&ograve;n ti&ecirc;n phong trong viá»c t&iacute;ch hợp dữ liá»u tá»i Messenger cÅ©ng như Äá»ng h&agrave;nh vá»i Meta v&agrave; c&aacute;c doanh nghiá»p thá» nghiá»m nhiá»u giải ph&aacute;p má»i, tá»i ưu h&oacute;a viá»c mua h&agrave;ng dá»±a tr&ecirc;n c&aacute;c dữ liá»u h&agrave;nh vi, gi&uacute;p nh&agrave; b&aacute;n h&agrave;ng gặt h&aacute;i ÄÆ°á»£c những bưá»c tÄng trưá»ng vượt báºc.</span></p>\n<h2><span style=\"font-weight: 400;\">C&ugrave;ng vá»i Pancake, ch&uacute;ng ta tạo ra m&ocirc;i trưá»ng kinh doanh trá»±c tuyến tá»t hÆ¡n v&agrave; bá»n vững hÆ¡n má»i ng&agrave;y.</span></h2>\n<p><span style=\"font-weight: 400;\">Pancake tá»± h&agrave;o l&agrave; má»t trong những Äá»i t&aacute;c chiến lược h&agrave;ng Äầu cá»§a Meta v&agrave; Google tại Viá»t Nam. Ch&uacute;ng t&ocirc;i tin tưá»ng rằng sá»± kết hợp giữa c&aacute;c ná»n tảng c&ocirc;ng nghá» sẽ tạo n&ecirc;n má»t m&ocirc;
13i trưá»ng kinh doanh bá»n vững nhất cho c&aacute;c doanh nghiá»p.</span></p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-23/2023/11/9/e883b998fcc86074cbe357aae628460f1bb9f226.jpg\" width=\"700\" height=\"700\" /></p>\n<p><span style=\"font-weight: 400;\">Ch&uacute;ng t&ocirc;i tr&acirc;n trá»ng những gi&aacute; trá» vá» mặt kết ná»i v&agrave; con ngưá»i, thá» hiá»n tr&ecirc;n bá»n kh&iacute;a cạnh ch&iacute;nh:</span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sá»± thấu hiá»u</strong><span style=\"font-weight: 400;\">: Lấy kh&aacute;ch h&agrave;ng l&agrave;m trung t&acirc;m Äá» lắng nghe v&agrave; thấu hiá»u. Ph&aacute;t triá»n sản phẩm dá»±a tr&ecirc;n nhu cầu cá»§a kh&aacute;ch h&agrave;ng.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sá»± s&aacute;ng tạo</strong><span style=\"font-weight: 400;\">: S&aacute;ng tạo má»i ng&agrave;y, nhanh ch&oacute;ng biến &yacute; tưá»ng th&agrave;nh h&agrave;nh Äá»ng Äá» mang tá»i giải ph&aacute;p tá»t nhất cho ngưá»i d&ugrave;ng.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sá»± trung thá»±c</strong><span style=\"font-weight: 400;\">: Lấy Ä&aacute;nh gi&aacute; kh&aacute;ch h&agrave;ng l&agrave;m thưá»c Äo ch&iacute;nh x&aacute;c nhất cho hiá»u quả c&ocirc;ng viá»c. Sức mạnh thương hiá»u ÄÆ°á»£c x&acirc;y dá»±ng bá»n vững c&ugrave;ng thá»i gian.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sá»± gắn kết</strong><span style=\"font-weight: 400;\">: Má»i c&aacute; nh&acirc;n l&agrave; má»t phần cá»§a táºp thá». Kết ná»i chặt chẽ giữa Äá»i ngÅ© vá»i kh&aacute;ch h&agrave;ng l&agrave; ch&igrave;a kh&oacute;a Äá» th&agrave;nh c&ocirc;ng.</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">Ch&iacute;nh v&igrave; thế, Pancake lu&ocirc;n mong muá»n tạo ra những kết ná»i chặt chẽ vá»i c&aacute;c cá»ng sá»±, kh&aacute;ch h&agrave;ng v&agrave; cá»ng Äá»ng doanh nghiá»p. Ch&uacute;ng t&ocirc;i tin rằng vá»i tinh thần tr&aacute;ch nhiá»m - v&agrave; sức mạnh ná»i tại cho những mục ti&ecirc;u tá»t Äẹp, ch&uacute;ng ta sẽ c&ugrave;ng nhau ph&aacute;t triá»n mạnh mẽ.</span></p>\n<p><span style=\"font-weight: 400;\">Hy vá»ng tr&ecirc;n h&agrave;nh tr&igrave;nh n&agrave;y, Pancake sẽ trá» th&agrave;nh ngưá»i bạn Äá»ng h&agrave;nh Ä&aacute;ng tin cáºy, gi&uacute;p doanh nghiá»p bạn vượt qua má»i th&aacute;ch thức v&agrave; Äạt ÄÆ°á»£c những mục ti&ecirc;u kinh doanh tá»t Äẹp hÆ¡n.</span></p>\n<p><span style=\"font-weight: 400;\">Tr&acirc;n trá»ng,</span></p>\n<p><strong>Äá»i ngÅ© Pancake</strong></p>","display_domains":null,"display_id":"ve-pancake","id":6,"image":"https://content.pancake.vn/2-23/2023/9/5/42ee562d41590e97b702592c03ec8fbb1fe9ec1f.png","inserted_at":"2023-08-29T17:13:05","is_banner":true,"is_pinned":false,"summary":"Pancake là má»t trong những công ty công nghá» trẻ tại Viá»t Nam, tiên phong trong lÄ©nh vá»±c cung cấp giải pháp quản lý bán hà ng Äa kênh trên mạng xã há»i và các sà n thương mại Äiá»n tá».","title":"Vá» Pancake","updated_at":"2025-08-21T15:22:08"},{"authors":["Madeline Talavera"],"categories":[{"id":16,"name":"Meta for Business","names":{"en":"Meta for Business","vi":"Meta for Business"}}],"content":"<p dir=\"ltr\">Instagram ads are a powerful tool. This guide shows you how to build the <strong>best Instagram ad strategy.</strong> You will learn to maximize your return and reach the right people.</p>\n<h2 dir=\"ltr\"><strong>Introduction</strong></h2>\n<p dir=\"ltr\">Instagram has over two billion active users. It is a visual-first platform. This makes it perfect for businesses. You can connect with your ideal audience in a place they already love. The platform is competitive. Many businesses want attention. A clear strategy is necessary for success. It helps you avoid wasted ad spend and reach your goals.</p>\n<h2 dir=\"ltr\"><strong>Understanding Your Foundation: Pre-Campaign Essentials</strong></h2>\n<p><strong><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-2512/2025/12/10/530719d5cf01c299a73a1143a638f376dd226f42.png\" alt=\"Instagram Ad\" width=\"700\" height=\"350\"></strong></p>\n<p dir=\"ltr\">
13You must prepare before you launch a campaign. Solid prep work makes your ads effective.</p>\n<h3 dir=\"ltr\"><strong>Define Your Target Audience</strong></h3>\n<p dir=\"ltr\">You need to know exactly who you are talking to. Think about demographics like age, gender, and location. Also consider their interests and behaviors. What do they value? What is their lifestyle? You can use Instagram Insights to find this data.</p>\n<h3 dir=\"ltr\"><strong>Set Clear Campaign Objectives</strong></h3>\n<p dir=\"ltr\">What do you want to achieve? Your goal determines your strategy. You might want brand awareness to reach new people. You could seek lead generation for more website clicks. Or you may want direct sales and conversions. Clear objectives guide every other decision.</p>\n<h3 dir=\"ltr\"><strong>Understand Instagram Ad Formats</strong></h3>\n<p dir=\"ltr\">Instagram offers many ad types. Image Ads are simple and clean. Video Ads capture attention with motion. Carousel Ads let you show multiple products. Collection Ads create a storefront experience. You also have Stories, Reels, and Explore Ads. Each format serves a different purpose.</p>\n<h3 dir=\"ltr\"><strong>Budgeting and Bidding Strategies</strong></h3>\n<p dir=\"ltr\">You must decide on your budget. A daily budget spends a set amount each day. A lifetime budget spreads the cost over the entire campaign. You also choose a bid strategy. This controls how you pay, such as per click (CPC) or per thousand impressions (CPM).</p>\n<h2 dir=\"ltr\"><strong>Crafting Compelling Creatives: The Visual Story</strong></h2>\n<p><strong><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-2512/2025/12/10/831d70bbe8cb9ef3e5465a80e5b6ca88b0d6d04d.png\" alt=\"Best Instagram Ad Strategy\" width=\"700\" height=\"517\"></strong></p>\n<p dir=\"ltr\">Your ad's creative is its most important part. Great visuals stop the scroll.</p>\n<h3 dir=\"ltr\"><strong>High-Quality Visuals are Non-Negotiable</strong></h3>\n<p dir=\"ltr\">Your photos and videos must be high-quality. They should be clear, well-lit, and attractive. Maintain a consistent brand aesthetic. This helps people recognize your brand. Always design for mobile phones first.</p>\n<h3 dir=\"ltr\"><strong>Engaging Copy that Converts</strong></h3>\n<p dir=\"ltr\">Your words matter too. Start with a strong headline hook. This grabs attention. Keep your body copy clear and concise. Tell the user exactly what to do with a strong call to action (CTA). Use simple phrases like \"Shop Now\" or \"Learn More.\"</p>\n<h3 dir=\"ltr\"><strong>Utilize Instagram-Specific Features</strong></h3>\n<p dir=\"ltr\">Use the tools Instagram provides. Add stickers and polls to your Stories ads. This encourages interaction. Use trending audio in your Reels ads. These features make your ads feel native and less like a traditional ad.</p>\n<h3 dir=\"ltr\"><strong>A/B Testing Your Creatives</strong></h3>\n<p dir=\"ltr\">Do not guess what works. Test it. Create two versions of an ad with one difference. Test your images. Test your headlines. Test your CTAs. Analyze the results and use the winner. This is how you optimize for better performance.</p>\n<h2 dir=\"ltr\"><strong>Targeting Strategies: Reaching the Right People</strong></h2>\n<p dir=\"ltr\">A great ad fails if the wrong people see it. Targeting connects your ad with your ideal customer.</p>\n<h3 dir=\"ltr\"><strong>Detailed Audience Targeting</strong></h3>\n<p dir=\"ltr\">Go beyond basic demographics. You can target people based on specific interests and behaviors and also create Custom Audiences. These are people who already know y
13ou, like website visitors or customer list members. Lookalike Audiences help you find new people who are similar to your best customers.</p>\n<h3 dir=\"ltr\"><strong>Placement Optimization</strong></h3>\n<p dir=\"ltr\">You can choose where your ads appear. Placements include the Instagram Feed, Stories, Explore, and Reels. You can let Instagram choose with Automatic Placements. This is often a good start. Or you can manually select placements for more control.</p>\n<h3 dir=\"ltr\"><strong>Retargeting Campaigns</strong></h3>\n<p dir=\"ltr\">Retargeting is very powerful. It shows your ads to people who have already interacted with your brand. They might have visited your website or viewed a product. This reminds them of your business. It is a key way to move users toward a purchase.</p>\n<h2 dir=\"ltr\"><strong>Campaign Management and Optimization: Continuous Improvement</strong></h2>\n<p dir=\"ltr\">Your work is not done after you launch the ad. You must monitor and adjust your campaigns.</p>\n<h3 dir=\"ltr\"><strong>Monitoring Key Metrics (KPIs)</strong></h3>\n<p dir=\"ltr\">You need to track your data. These are your key performance indicators, or KPIs.</p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Reach shows how many unique people saw your ad.</p>\n</li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Impressions are the total number of times it was seen.</p>\n</li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Click-Through Rate (CTR) shows the percentage of people who clicked your ad. A low CTR might mean your creative is not engaging.</p>\n</li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Cost Per Result (CPR) is a very important metric. The \"result\" is your campaign objective. It could be Cost Per Click, Cost Per Lead, or Cost Per Purchase. You want this number to be low.</p>\n</li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Conversion Rate is the percentage of people who completed your goal after clicking.</p>\n</li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Return on Ad Spend (ROAS) is the most important metric for sales. It measures how much revenue you earn for every dollar you spend.</p>\n</li>\n</ul>\n<h3 dir=\"ltr\"><strong>Regular Performance Analysis</strong></h3>\n<p dir=\"ltr\">Check your data regularly. Do not wait until the campaign is over. Check it daily or every few days. Look for trends and patterns. Are your costs going up? Is your CTR going down?</p>\n<p dir=\"ltr\">Pinpoint underperforming ads or audiences. Maybe one ad creative has a very high cost. Maybe one audience group is not clicking at all. This analysis tells you what to change. Do not be afraid to stop what is not working.</p>\n<h3 dir=\"ltr\"><strong>Iterative Optimization</strong></h3>\n<p dir=\"ltr\">Use your analysis to make changes. This is optimization. It is an ongoing process.</p>\n<p dir=\"ltr\">You might need to adjust your bids and budgets. You can shift money from a poor-performing ad set and move it to a high-performing one.</p>\n<p dir=\"ltr\">You may need to refine your targeting parameters. Maybe your audience is too broad. You can narrow it. Maybe it is too narrow. You can broaden it.</p>\n<p dir=\"ltr\">You should also refresh your creative assets. People get tired of seeing the same ad. This is called ad fatigue. Your ad frequency metric will show this. If it gets too high, your costs will rise. You should swap in new images or videos. This keeps your campaign fresh.</p>\n<h3 dir=\"ltr\"><strong>Scaling Successful Campaigns</strong></h3>\n<p dir=\"ltr\">When an ad works well, it is time to scale. Do this carefully.</p>\n<p dir=\"ltr\">You can gradually increase the budget. Do not double the budget overnight. This can shock the algorithm. Increase it by 20% each day. This gives the system time to adjust.</p>\n<p dir=\"ltr\">You can also expand your reach and take your best ad. Show it to a new Lookalike Audience and expand your interest targeting. This lets you show your best ads to more people.</p>\n<h2 dir=\"ltr\"><strong>Advanced Instagram Ad Strategies</strong></h2>\n<p dir=\"ltr\">Once you master the basics, you can try advanced tactics. These strategies can give you an extra edge.</p>\n<h3 dir=\"ltr\"><strong>Influencer Collaborations</strong></h3>\n<p dir=\"ltr\">Partner with influencers in your niche. Their followers already trust them. An endorsement from an influencer feels authentic. This can amplify your reach and add credibility.</p>\n<p dir=\"ltr\">You can use Branded Content Ads. This is a post from an influencer about your product. You can then promote that post as an ad. You use the influencer's account. But you use your own targeting. This combines authentic content with precise targeting. It is very effective.</p>\n<h3 dir=\"ltr\"><strong>Shopping on Instagram</strong></h3>\n<p dir=\"ltr\">Instagram Shopping remains a powerful tool for e-commerce. You can tag products in your ads to let users explore them directly within the app. When they are ready to buy, redirect them to your website for a smooth checkout. This approach minimizes friction while allowing you to maintain control over payments and branding.</p>\n<p dir=\"ltr\">AI-powered recommendations can further enhance the experience, making purchases easier and more personalized for each user.</p>\n<h3 dir=\"ltr\"><strong>Integrating with Facebook Ads Manager</strong></h3>\n<p dir=\"ltr\">Facebook Ads Manager is a robust platform for all Meta ads. It powers your Instagram ads. Do not just use the \"Boost Post\" button. Use the full Ads Manager.</p>\n<p dir=\"ltr\">It gives you access to deep targeting options. You get detailed analytics. You get full control over your campaigns. You can see how your ads perform across Facebook and Instagram. You get a complete picture of your performance.</p>\n<h3 dir=\"ltr\"><strong>Funnel-Based Ad Campaigns</strong></h3>\n<p dir=\"ltr\">Think about the customer journey. A funnel-based approach targets users at different stages.</p>\n<p dir=\"ltr\">Top-of-funnel (TOFU) ads are for awareness. You target a broad audience. The goal is to introduce new people to your brand.</p>\n<p dir=\"ltr\">Middle-of-funnel (MOFU) ads are for consideration. You target people who know your brand. Maybe they watched your TOFU video. The goal is to get them to engage.</p>\n<p dir=\"ltr\">Bottom-of-funnel (BOFU) ads are for conversion. You target people who are ready to buy. You retarget your website visitors. You show them a sales-focused ad. This full-funnel strategy builds a relationship. It guides users from awareness to purchase!</p>\n<p dir=\"ltr\">Take Muse Cheesecakes &amp; Bakery. With just $100 and $10 Instagram Direct ads, Lada grew her home bakery so fast that she moved into a commercial kitchen within three months. Instagram ads now drive about half of her monthly revenue.</p>\n<p dir=\"ltr\">Her story shows one thing: once people start messaging you, the real work begins. Tools like <a href=\"https://botcake.io/integrations/facebook-messenger\">Botcake </a>help automate replies, manage orders, and keep conversations smooth as your business grows.</p>\n<h2 dir=\"ltr\"><strong>Common Pitfalls to Avoid</strong></h2>\n<p><strong><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-2512/2025/12/10/257091150b5a918de0449573a2e0c62c7c2ee675.png\" alt=\" Instagram Ad Strategy\" width=\"700\" height=\"467\"></strong></p>\n<p dir=\"ltr\">Many advertisers make common mistakes. You can avoid them with careful planning:&nbsp;</p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Ignoring Audience Insights: Your audience data is a goldmine. Do not ignore it. Use insights to understand what your audience wants.</p>\n</li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Poor Quality Creatives: Instagram is a visual platform. Low-quality, blurry, or boring creatives will be ignored. Invest in good design.</p>\n</li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Lack of Clear Objectives: You cannot succeed if you do not know your goal. Define your objective before you spend any money.</p>\n</li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Not A/B Testing: Assumptions are expensive. A/B testing is the only way to know what truly works. Always be testing.</p>\n</li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Setting and Forgetting Your Ads: Ad campaigns need active management. You must monitor performance and optimize. Do not \"set it and forget it.\"</p>\n</li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Over-Saturating Your Audience: Showing the same ad to the same people too many times causes ad fatigue. Monitor your ad frequency. Refresh your creatives to keep your content interesting.</p>\n</li>\n</ul>\n<h2 dir=\"ltr\"><strong>Conclusion</strong></h2>\n<p dir=\"ltr\">The \"best\" Instagram ad strategy is not one-size-fits-all. It is a continuous cycle of planning, testing, and improving. It starts with a strong foundation. You must know your audience, set clear goals, and create compelling ads.</p>\n<h3 dir=\"ltr\"><strong>Recap of Key Strategy Components</strong></h3>\n<p dir=\"ltr\">Success depends on a complete approach. You must define your audience and objectives. You need to create high-quality, mobile-first visuals. You must target the right people and retarget interested users. Finally, you have to monitor your metrics and optimize your campaigns.</p>\n<h3 dir=\"ltr\"><strong>The Future of Instagram Advertising</strong></h3>\n<p dir=\"ltr\">
13Instagram will continue to evolve, with new formats like Reels and interactive features becoming increasingly important. A great ad strategy can generate many new leads, but handling these leads effectively is just as crucial.</p>\n<p dir=\"ltr\">To manage a growing number of potential customers, you need a platform that can track, organize, and engage them efficiently. Tools like Botcake offer <a href=\"https://botcake.io/features/chat-automation\" target=\"_blank\" rel=\"noopener\">automation</a>, AI-powered replies, and personalized messaging to help you turn clicks into loyal customers, ensuring your ad success translates into real business results.&nbsp;</p>","display_domains":null,"display_id":"best-instagram-ad-strategy-maximizing-your-roi-and-reach","id":154,"image":"https://content.pancake.vn/2-2512/2025/12/10/a2f1ca1f4fd0997df60c43ce38788d55552f0231.png","inserted_at":"2025-12-10T14:28:39","is_banner":false,"is_pinned":true,"summary":"Are you looking for the best Instagram ad strategy? Learn how to maximize ROI and reach. See how platforms like Botcake help businesses succeed.","title":"Best Instagram Ad Strategy: Maximizing Your ROI and Reach","updated_at":"2025-12-24T10:46:04"}],"blogCategories":[{"description":"Cáºp nháºt những thông tin má»i nhất vá» Botcake, tÃnh nÄng má»i, cÅ©ng như các xu hưá»ng ná»i báºt trong ngà nh.","descriptions":{"en":"Stay updated with the latest company updates, feature launches, and industry highlights.","vi":"Cáºp nháºt những thông tin má»i nhất vá» Botcake, tÃnh nÄng má»i, cÅ©ng như các xu hưá»ng ná»i báºt trong ngà nh."},"id":13,"name":"Tin tức","names":{"en":"News","vi":"Tin tức"}},{"description":"Tìm hiá»u các sá»± kiá»n, há»i thảo sắp diá»
n ra và cÆ¡ há»i hợp tác cùng mạng lưá»i Äá»i tác cá»§a chúng tôi.","descriptions":{"en":"Discover upcoming events, webinars, and partnership opportunities with our network.","vi":"Tìm hiá»u các sá»± kiá»n, há»i thảo sắp diá»
n ra và cÆ¡ há»i hợp tác cùng mạng lưá»i Äá»i tác cá»§a chúng tôi."},"id":14,"name":"Äá»i tác & Sá»± kiá»n","names":{"en":"Partners & Events","vi":"Äá»i tác & Sá»± kiá»n"}},{"description":"Khám phá cách các doanh nghiá»p Äã tạo nên thà nh công và tÄng trưá»ng nhỠáp dụng giải pháp cá»§a chúng tôi.","descriptions":{"en":"Learn how businesses like yours achieved growth and results with our solutions.","vi":"Khám phá cách các doanh nghiá»p Äã tạo nên thà nh công và tÄng trưá»ng nhỠáp dụng giải pháp cá»§a chúng tôi."},"id":15,"name":"Câu chuyá»n thà nh công","names":{"en":"Success Story","vi":"Câu chuyá»n thà nh công"}},{"description":"Tà i liá»u, hưá»ng dẫn và cáºp nháºt hữu Ãch giúp doanh nghiá»p phát triá»n trên các ná»n tảng cá»§a Meta.","descriptions":{"en":"Explore resources, guides, and updates to grow your business on Meta platforms.","vi":"Tà i liá»u, hưá»ng dẫn và cáºp nháºt hữu Ãch giúp doanh nghiá»p phát triá»n trên các ná»n tảng cá»§a Meta."},"id":16,"name":"Meta for Business","names":{"en":"Meta for Business","vi":"Meta for Business"}},{"description":"Chiến lược và công cụ giúp doanh nghiá»p kết ná»i khách hà ng hiá»u quả, gia tÄng doanh sá» ngay trên WhatsApp.","descriptions":{"en":"Unlock strategies and tools to connect with customers and drive sales on WhatsApp.","vi":"Chiến lược và công cụ giúp doanh nghiá»p kết ná»i khách hà ng hiá»u quả, gia tÄng doanh sá» ngay trên WhatsApp."},"id":17,"name":"WhatsApp for Business","names":{"en":"WhatsApp for Business","vi":"WhatsApp for Business"}},{"description":"Các tà i nguyên há» trợ doanh nghiá»p xây dá»±ng thương hiá»u và triá»n khai chiến dá»ch hiá»u quả trên ná»n tảng TikTok.","descriptions":{"en":"Get tips, insights, and case studies for building your brand and campaigns on TikTok.","vi":"Các tà i nguyên há» trợ doanh nghiá»p xây dá»±ng thương hiá»u và triá»n khai chiến dá»ch hiá»u quả trên ná»n tảng TikTok."},"id":18,"name":"TikTok for Business","names":{"en":"TikTok for Business","vi":"TikTok for Business"}}],"pinnedBlogs":[{"authors":["Rojo Rizelle"],"categories":[{"id":17,"name":"WhatsApp for Business","names":{"en":"WhatsApp for Business","vi":"WhatsApp for Business"}}],"content":"<p dir=\"ltr\"><strong>WhatsApp Flows</strong> are changing how businesses talk to customers. They move chats beyond simple text messages. This guide shows you how to use them well. It will help you create better experiences for your users. We are leaving old business chats behind. WhatsApp Flows gives you a better way to talk with your customers.</p>\n<h2 dir=\"ltr\"><strong>What Exactly Are WhatsApp Flows?</strong></h2>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-2511/2025/11/16/671fab2519b75a14b813397a7093e9754c2f420f.png\" alt=\"WhatsApp Flows\" width=\"700\" height=\"347\"></p>\n<p dir=\"ltr\">Old <a href=\"https://botcake.io/integrations/whatsapp\" target=\"_blank\" rel=\"noopener\">WhatsApp</a> chats were slow and clumsy. Customers typed everything by hand. This caused mistakes and made them unhappy. It was hard to book appointments or fill out forms. Many customers gave up during the chat. It was not a good experience for anyone.&nbsp;</p>\n<p dir=\"ltr\">
13WhatsApp Flows are like small apps in your chat. They work right inside WhatsApp. They show users screens to help them finish a task. You can get information or schedule appointments. You can also process orders with them. The goal is to make hard tasks easy. Users get help without leaving the app.</p>\n<p dir=\"ltr\">WhatsApp Flows make customer interactions faster and smoother, reducing confusion and improving the overall experience. They help your business increase engagement, boost conversions, and collect valuable data for personalized conversations. As a result, you build stronger customer relationships and improve overall business performance.</p>\n<h2 dir=\"ltr\"><strong>How WhatsApp Flows Actually Work</strong></h2>\n<p dir=\"ltr\">Knowing how WhatsApp Flows work helps you build good experiences. Let's look at the main parts and steps.</p>\n<h3 dir=\"ltr\"><strong>The Building Blocks of a Flow</strong></h3>\n<p dir=\"ltr\">A flow has a few main parts, including screens, which are the pages a user sees and can take the form of menus, forms, or even confirmation messages. It also contains inputs, which are the fields used to capture data such as text, numbers, or dates. In addition, a flow includes actions, which define what happens when a user performs an operation-for example, submitting a form. Finally, it has navigation, which controls how users move through the flow, allowing them to go forward, backward, or jump to a new step.</p>\n<h3 dir=\"ltr\"><strong>A Simple Technical Overview</strong></h3>\n<p dir=\"ltr\">WhatsApp Flows use the <a href=\"https://botcake.io/id/blog/how-to-use-whatsapp-business-api-a-guide-for-2025\" target=\"_blank\" rel=\"noopener\">WhatsApp Business API</a>. A user starts a flow. Your system gets the information. It processes the data. Then it sends the next screen. This process is fast for the user. They just have a smooth, guided chat.</p>\n<h3 dir=\"ltr\"><strong>Flows vs. Simple Interactive Messages</strong></h3>\n<p dir=\"ltr\">You may already use buttons and lists. WhatsApp Flows are a big step up. Buttons and lists are good for simple questions. Flows can handle many screens and steps. They can collect and check complex details. This gives customers a better, guided experience.</p>\n<h2 dir=\"ltr\"><strong>Best Practices for Designing Effective WhatsApp Flows</strong></h2>\n<p dir=\"ltr\">A good flow begins with a smart design. Your goal is to make it easy for your customers to use. A well-designed flow feels effortless.</p>\n<h3 dir=\"ltr\"><strong>Put Your User First</strong></h3>\n<p dir=\"ltr\">Keep things simple. Make your flows short and clear. Do not ask for too much information at once. Use plain words. Avoid technical terms. Navigation should feel easy and logical. Help users move from step to step. Use clear buttons like \"Next\" and \"Back.\" You also need to handle errors well. If a user makes a mistake, show a helpful message. The message should explain the problem. This helps them fix it easily. Do not just show \"Invalid Input.\" Say \"Please enter a valid email address.\"</p>\n<h3 dir=\"ltr\"><strong>Plan Your Flow Before You Build</strong></h3>\n<p dir=\"ltr\">Good planning saves you time. It helps you avoid confusion later. First, know the goal of your flow. What should the user do? Do they want to buy something or get help? Next, list the info you need to get. Think about each step of the journey. Then, draw out the flow's structure. A simple chart can help you see the screens. You can use pen and paper. This map shows how a user moves from start to finish. It helps you find any problems before you build.</p>\n<h3 dir=\"ltr\"><strong>Create Engaging Screen Content</strong></h3>\n<p dir=\"ltr\">Each screen's content is important. It guides the user through the process. Write clear and short instructions. The user should know what to do. Use a friendly and helpful tone. You can use images to help explain things. For example, show a picture of the product. Making it personal also helps. Using the customer's name makes the chat better. A message like \"Hi John, let's get started\" is very effective.</p>\n<h3 dir=\"ltr\"><strong>Test and Improve Your Flows</strong></h3>\n<p dir=\"ltr\">You may not get it right the first time. Testing is very important. Try different flow versions. See which one works best. This is called A/B testing. Watch where users get stuck or leave. This data tells you where to make changes. Use this info to make improvements. This process helps you get better results. Ask a small group of people to test it first. Their feedback will be very useful.</p>\n<h2 dir=\"ltr\"><strong>How Businesses Are Using WhatsApp Flows</strong></h2>\n<p><strong><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-2511/2025/11/16/b217726473caf982f18e416b6c5a3d3d53547283.png\" alt=\"How Businesses Are Using WhatsApp Flows\" width=\"750\" height=\"675\"></strong></p>\n<p dir=\"ltr\">WhatsApp Flows can be used in any industry. They are very flexible tools. Here are some real examples. See how businesses use them to work better.</p>\n<h3 dir=\"ltr\"><strong>Streamlining Customer Support</strong></h3>\n<p dir=\"ltr\">You can automate answers to common questions. This lets your team focus on harder problems. A flow can help a user solve a problem. It can guide them through troubleshooting steps. It can also get ticket details for a support agent. For example, a flow can ask for an order number. It can ask about the user's issue. Then it sends all this info to your team. This makes the support process much faster. Clinic services like <a href=\"https://botcake.io/resources/case-studies/usac\" target=\"_blank\" rel=\"noopener\">USAC</a> can use flows to guide patients. They can help with course registration or common questions.</p>\n<h3 dir=\"ltr\"><strong>Generating and Qualifying Leads</strong></h3>\n<p dir=\"ltr\">Flows are great for getting new leads. A WhatsApp form is more fun than a web form. People are more likely to complete it. You can ask questions to learn about a lead. You can find out their needs and budget. The flow can then connect them to a salesperson. It can also book a demo. A flow can ask about fitness goals. Then it can suggest the right equipment. This gives the lead a helpful and personal experience.</p>\n<h3 dir=\"ltr\"><strong>Boosting Sales and E-commerce</strong></h3>\n<p dir=\"ltr\">Flows can help customers in e-commerce. They can help choose a product's size or color. A customer can even order right in the chat. Imagine ordering a pizza. A flow can ask for the size. Then it asks for toppings. Then it asks for the delivery address. The whole order is placed on WhatsApp. You can send a flow later to get feedback. Plant shop Little Garden uses this to manage its orders. They also keep customers updated on delivery. This makes online shopping very convenient.</p>\n<h3 dir=\"ltr\"><strong>Simplifying Appointment Bookings</strong></h3>\n<p dir=\"ltr\">Booking appointments is easy with WhatsApp Flows. A customer can find open times and book a service. It works well for salons, clinics, and food places. The flow sends confirmations and reminders. This helps reduce missed appointments. It makes scheduling better. For example, a user can book a hair
13cut. The flow shows the available stylists. It shows the open time slots. The user just taps to choose. Businesses like iLaby and Levananh use this well. It saves their staff a lot of time on the phone.</p>\n<h3 dir=\"ltr\"><strong>Gathering Information and Feedback</strong></h3>\n<p dir=\"ltr\">Flows are a good way to do surveys. You can get customer feedback. You can also handle event sign-ups. The chat format works better than emails. People are more likely to finish. For example, after an event, send a flow. Ask attendees what they liked.&nbsp;</p>\n<p dir=\"ltr\">Many companies also connect WhatsApp with third-party platforms like Botcake to extend features beyond the basic API. This includes <a href=\"https://crm.pancake.vn/\" target=\"_blank\" rel=\"noopener\">CRM</a> and marketing <a href=\"https://botcake.io/features/chat-automation\" target=\"_blank\" rel=\"noopener\">automation</a>, syncing leads or segmenting customers, payment and e-commerce integrations, advanced analytics dashboards, or even AI chatbots for smarter, NLP-based replies instead of simple rule-based flows.</p>\n<h2 dir=\"ltr\"><strong>Tools and Key Considerations for Building Flows</strong></h2>\n<p dir=\"ltr\">You need the right tools to build WhatsApp Flows. You also need to know the requirements. Here is what to think about.</p>\n<h3 dir=\"ltr\"><strong>The Role of the WhatsApp Business API</strong></h3>\n<p dir=\"ltr\">The WhatsApp Business API is the base for flows. It lets you send and receive these messages. You will need to learn its technical rules. The API connects your systems to WhatsApp. You usually get access through a partner. These partners help you set everything up.</p>\n<h3 dir=\"ltr\"><strong>No-Code and Low-Code Platforms</strong></h3>\n<p dir=\"ltr\">You don't need to be a coder to build flows. Platforms like Botcake make it very easy. They have simple drag-and-drop tools. You can make flows without writing code. This is great for businesses that want to start fast. You can design, build, and launch a flow in hours. This saves you time and money. It lets your marketing team create flows directly.</p>\n<h3 dir=\"ltr\"><strong>Integrating with Your Business Systems</strong></h3>\n<p dir=\"ltr\">You should connect flows to your other business tools to keep everything running smoothly. Data can sync directly into your CRM, for example, a new lead from a flow is automatically added with no manual input. You can also connect to marketing platforms like Meta Ads Manager to track where leads come from and retarget them later. With these integrations, every system works together, giving you a complete customer view and saving your team from time-consuming data entry.</p>\n<h3 dir=\"ltr\"><strong>Security and Data Privacy</strong></h3>\n<p dir=\"ltr\">Protecting user data is very important. You must follow WhatsApp's rules. You also need to follow data privacy laws. Be careful about the info you collect. Only ask for what you really need. Always keep user information safe. WhatsApp messages have end-to-end encryption. This means they are secure. Be transparent with users about how you use their data.</p>\n<h2 dir=\"ltr\"><strong>How to Measure and Optimize Your Success</strong></h2>\n<p dir=\"ltr\">After your flows are live, track how they do. This helps you see what is working. You can also find areas to improve. Good data leads to good decisions.</p>\n<h3 dir=\"ltr\"><strong>Key Performance Metrics to Watch</strong></h3>\n<p dir=\"ltr\">Some key numbers show how your flows perform. Completion rates tell you how many users finish. If many users leave, there might be a problem. Look at which screen they leave from. Time in flow shows if it's too long. A long time might mean a screen is confusing. Conversion rates tell you if you met your goal. For example, what percentage of users booked an appointment? User feedback also gives you great ideas. You can ask for a rating at the end of a flow.</p>\n<h3 dir=\"ltr\"><strong>Using Analytics and Reporting Tools</strong></h3>\n<p dir=\"ltr\">Most platforms have their own analytics. These reports show you key numbers. They help you see what users do. You can see how many people start your flow. You can see where they stop. You can also connect to other tools. These reports help you make smart choices. They turn raw data into useful insights.</p>\n<h3 dir=\"ltr\"><strong>A Strategy for Continuous Improvement</strong></h3>\n<p dir=\"ltr\">Making things better is a constant process. Use your data to find problems in your flows. When you find a problem, test new ideas. You can test different designs or words. This helps you find what works best. For example, change a button'
13s text. See if more people click it. Keep up with new WhatsApp Flow features. This ensures you are using the best tools available.</p>\n<h2 dir=\"ltr\"><strong>The Bright Future of Conversational Experiences</strong></h2>\n<p><strong><img style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https://content.pancake.vn/2-2511/2025/11/16/fc63f37964bc0d2bf0b56f8fa5e7abb31c228baa.png\" alt=\"What is WhatsApp Flows\" width=\"700\" height=\"700\"></strong></p>\n<p dir=\"ltr\">WhatsApp Flows are not just a new feature. They change how businesses talk to people. We are moving to a future of conversations</p>\n<p dir=\"ltr\">Conversational AI will continue improving, making customer experiences smarter and more personalized. WhatsApp will remain a key channel for businesses, and platforms like Botcake help unlock its full potential. Beyond AI and automation, <a href=\"https://botcake.io/\" target=\"_blank\" rel=\"noopener\">Botcake</a> offers a shared team inbox, analytics dashboards, payment and CRM integrations, and tools to manage large chat volumes smoothly.</p>\n<p dir=\"ltr\">Together, these solutions help businesses build stronger relationships, respond faster, and create seamless customer journeys, all inside WhatsApp.</p>","display_domains":null,"display_id":"whatsapp-flows-revolutionizing-conversational-experiences-on-the-worlds-favorite-messaging-app","id":129,"image":"https://content.pancake.vn/2-2511/2025/11/16/924b71fdc8d7ec7783daea494b23e9a9eb963773.png","inserted_at":"2025-11-16T09:51:44","is_banner":true,"is_pinned":true,"summary":"Unlock powerful conversational experiences with WhatsApp Flows. Learn how Botcake helps businesses automate complex tasks and drive conversions on WhatsApp.\n","title":"WhatsApp Flows: Revolutionizing Conversational Experiences on the World's Favorite Messaging App","updated_at":"2025-12-07T11:04:08"},{"authors":["Aves Warren"],"categories":[{"id":13,"name":"Tin tức","names":{"en":"News","vi":"Tin tức"}},{"id":17,"name":"WhatsApp for Business","names":{"en":"WhatsApp for Business","vi":"WhatsApp for Business"}}],"content":"<p>If you&rsquo;ve been wondering <strong>how to change WhatsApp to business account</strong>, this guide is for you. See how WhatsApp Business can be set up, what it offers, and why it&rsquo;s a simple way to connect with customers more professionally.</p>\n<p><img src=\"https://content.pancake.vn/2-25/2025/9/3/d7c2dfac66de1f15ff2eccad37f41f24e7a585cf.png\" width=\"709\" height=\"399\" /></p>\n<h2><strong>Introduction</strong></h2>\n<p><strong>How to change WhatsApp to a business account </strong>is a common question for small business owners. This guide shows the steps, benefits, and tips to help you switch easily.</p>\n<h3><strong>Why switch to a WhatsApp Business account?</strong></h3>\n<p>Switching lets you use helpful tools to manage chats, send quick replies, and show a more professional brand. It turns WhatsApp from a personal app into a channel for customer communication.</p>\n<h3><strong>Who should use WhatsApp Business (freelancers, small businesses, service providers)?</strong></h3>\n<p>It&rsquo;s great for freelancers, small business owners, online sellers, and service providers who need a simple way to chat with customers, share updates, and manage orders.</p>\n<h2><strong>Benefits of Using WhatsApp Business</strong></h2>\n<p>WhatsApp Business offers built-in tools that help companies talk with customers in a more professional and faster way. Here are the key benefits:</p>\n<h3><strong>Professional business profile setup</strong></h3>\n<p>Your WhatsApp Business profile lets you show key details like your name, logo, description, address, website, and business hours. This instantly turns your chat into a professional channel that builds trust and looks credible to customers. It&rsquo;s far more polished than a personal profile.</p>\n<h3><strong>Auto-replies, greetings, and away messages</strong></h3>\n<p>You can set up automatic messages that welcome new chats or respond when you're unavailable. Even if you&rsquo;re busy or offline, quick replies and greetings give customers instant answers and keep the conversation flowing.</p>\n<h3><strong>Labels to organize customer conversations</strong></h3>\n<p>Labels are like virtual folders for your chats: \"new customer,\" \"pending payment,\" or \"follow-up,\" for instance. These tags help you sort and prioritize conversations at a glance, so nothing slips through the cracks.</p>\n<h3><strong>Access to business insights and message statistics</strong></h3>\n<p>With WhatsApp Business, you can see basic numbers such as sent, delivered, and read messages, which aren&rsquo;t available in the personal app. This helps you gauge customer engagement and identify where the communication could improve.</p>\n<h3><strong>Product/service catalog feature</strong></h3>\n<p>Instead of sending product info manually, you can build a catalog right inside WhatsApp. Include images, descriptions, prices, and links&mdash;so customers can browse what you offer without leaving the chat.</p>\n<h2><strong>Key Differences Between WhatsApp &amp; WhatsApp Business</strong></h2>\n<p>Both apps look the same, but WhatsApp Business has extra features to help companies talk with customers better. Here are the main differences:</p>\n<h3><strong>
13Business profile and branding features</strong></h3>\n<p>While standard WhatsApp only offers a personal bio and profile image, WhatsApp Business takes that up several notches. You can add details like your business type, hours, website, and more, so your profile looks clear and professional.</p>\n<h3><strong>Automation tools for customer engagement</strong></h3>\n<p>The personal app doesn&rsquo;t support automation, but WhatsApp Business does. It has tools like greeting messages, away messages, and quick replies, so you can answer customers faster, keep messages consistent, and save time.</p>\n<h3><strong>Additional messaging tools and templates</strong></h3>\n<p>WhatsApp Business lets you send broadcast messages to many contacts at once, perfect for announcing promotions or updates. It also supports message templates, though note these are more advanced and linked with the API version.</p>\n<h3><strong>Access to WhatsApp Business API (for larger teams)</strong></h3>\n<p>The free app works well for small businesses, but if you&rsquo;re growing or need team access, the WhatsApp Business API adds automation, CRM links, and multi-agent support for larger operations.</p>\n<h2><strong>Prerequisites Before Switching to WhatsApp Business</strong></h2>\n<p>Before diving in, it&rsquo;s wise to check a few key requirements to ensure your switch to WhatsApp Business goes smoothly and without data loss.</p>\n<h3><strong>Backup your chat history (for safety)</strong></h3>\n<p>Before converting your account, back up your chats via Google Drive (Android) or iCloud (iOS). If done correctly, you can migrate to WhatsApp Business without losing any messages, photos, or contacts.</p>\n<h3><strong>Ensure your number is active and accessible</strong></h3>\n<p>You&rsquo;ll need to verify your number when you set up WhatsApp Business, so make sure it&rsquo;s active, can receive SMS or calls, and is accessible during setup.</p>\n<h3><strong>Decide whether to use the same number or a new one</strong></h3>\n<p>You can keep your current WhatsApp number and move it to the Business app, or you can use a different number if you want to separate personal and work. But remember, the account only works on one app at a time.</p>\n<h2><strong>How to Change to WhatsApp Business Account (Step-by-Step)</strong></h2>\n<p><img src=\"https://content.pancake.vn/2-25/2025/9/3/099696caba5790d7623e6eb0fbeaae590b90514b.jpg\" width=\"650\" height=\"433\" /></p>\n<p>Below is a very detailed tutorial on <strong>how to change WhatsApp to business account</strong>:</p>\n<h3><strong>Step 1: Download the WhatsApp Business App from Play Store/App Store</strong></h3>\n<p>Find and install the <strong>WhatsApp Business</strong> app from your device&rsquo;s app store, whether it&rsquo;s the Play Store for Android or the App Store for iOS. It&rsquo;s the same familiar WhatsApp interface, but tailored specifically for business use.</p>\n<h3><strong>Step 2: Launch the app and verify your number</strong></h3>\n<p>Open the app and register using your business phone number. You'll receive an SMS or call with a code, enter that to complete verification. Make sure the number is active and accessible during this step.</p>\n<h3><strong>Step 3: Restore your backup (if using the same number)</strong></h3>\n<p>
13If you previously backed up your chats (via Google Drive on Android or iCloud on iOS), the app will prompt you to restore them. Accept the restore to bring your messages and media over seamlessly.</p>\n<h3><strong>Step 4: Set up your Business Profile (name, category, description)</strong></h3>\n<p>Add key details: your business name (hard to change later), choose the right category, and write a short description. This lets customers immediately grasp who you are and what you offer.</p>\n<h3><strong>Step 5: Customize settings &ndash; greetings, away messages, quick replies</strong></h3>\n<p>Go into the Tools or Business Tools section and create automated messages:</p>\n<ul>\n<li><strong>Greeting messages</strong>: Automatically welcome new chats.</li>\n<li><strong>Away messages</strong>: Let customers know when you're offline or outside business hours.</li>\n<li><strong>Quick replies</strong>: Save pre-written answers (up to 50) for FAQs like order status or business hours.</li>\n</ul>\n<h3><strong>Step 6: Add product catalog (if relevant)</strong></h3>\n<p>Use the Catalog feature to list your offerings within the app. Add images, descriptions, prices, and any relevant links. Customers can browse and ask about items directly, the needing to switch platforms.</p>\n<h2><strong>Tips for Setting Up a Professional WhatsApp Business Profile</strong></h2>\n<p>A polished profile makes your business look trustworthy and helps customers engage with you more easily.</p>\n<h3><strong>Use a business name you won&rsquo;t change later</strong></h3>\n<p>Once set, your business name becomes anchored to your account. Pick a name that matches your brand. Changing it later may require reinstalling the app, which could interrupt your chats.</p>\n<h3><strong>Add logo, working hours, location (if applicable)</strong></h3>\n<p>Include a recognizable logo, clearly-defined working hours, and your address (for local businesses). This builds credibility and helps manage customer expectations around response times.</p>\n<h3><strong>Write a clear and concise business description</strong></h3>\n<p>Summarize what you do in one or two lines - e.g., \"We craft custom leather wallets handcrafted in HCMC.\" Keep it direct and focused so customers understand your core offering immediately.</p>\n<h3><strong>Include website and email for added credibility</strong></h3>\n<p>Adding your website and email makes your business easier to trust and contact through multiple channels. It also reinforces your professionalism.</p>\n<h2><strong>Use Cases for WhatsApp Business</strong></h2>\n<p>WhatsApp Business works for many industries and helps each one talk to customers more easily.</p>\n<h3><strong>Local service providers (salons, tutors, clinics)</strong></h3>\n<p>Local service providers can also see strong results with WhatsApp chatbots. For example, Gangwhoo Hospital used Botcake to engage customers and drive sales through WhatsApp, achieving a <strong>10% increase in purchases</strong> and a <strong>1.9x higher conversion rate</strong> from messages to purchases. This shows how salons, tutors, and clinics can boost bookings and customer loyalty by automating conversations.</p>\n<h3><strong>Freelancers and consultants</strong></h3>\n<p>Freelancers and solo consultants benefit from quick replies, catalogs, and labels. Embed a portfolio or service list directly in WhatsApp and respond to inquiries promptly, even when away. This lets you reply quickly and look professional without switching apps or handling emails, which builds trust and saves time.</p>\n<h3><span style=\"color: #864df8;\"><a style=\"color: #864df8;\" href=\"https://botcake.io/use-cases/commerce\"><strong>Ecommerce sellers and D2C brands</strong></a></span></h3>\n<p>Online and D2C brands can use WhatsApp to show products, confirm orders, and send promotions to grow sales. Customers can browse, ask questions, and even buy products, all within WhatsApp.</p>\n<h3><strong>Real estate agents and travel consultants</strong></h3>\n<p>Professionals in real estate and travel can send property or tour listings, schedule viewings, and even conduct virtual tours through WhatsApp. It&rsquo;s ideal for instant lead capture, real-time Q&amp;A, and sharing documents or media like photos, videos, or brochures. This personal, fast communication helps agents close deals quickly and nurture trust.</p>\n<h2><strong>Conclusion</strong></h2>\n<p>Upgrading to WhatsApp Business is a smart step for any entrepreneur ready to grow. Its features help you communicate with impact, manage inquiries seamlessly, and keep your brand visible right where customers are most active on WhatsApp. By setting up a polished profile and making the most of automation, you&rsquo;re not just messaging - you&rsquo;re building trust and credibility. Start using WhatsApp Business with <span style=\"color: #864df8;\"><strong><a style=\"color: #864df8;\" href=\"http://botcake.io\">Botcake.io</a></strong> </span>today to streamline conversations, boost sales, and create stronger connections that fuel long-term success.</p>","display_domains":[],"display_id":"how-to-change-whatsapp-to-a-business-account-a-step-by-step-guide","id":62,"image":"https://content.pancake.vn/2-25/2025/9/6/1909964094f8b0a4d126d71d4d245e274
136f3b4df.jpg","inserted_at":"2025-09-03T14:55:14","is_banner":true,"is_pinned":true,"summary":"Want to know how to change WhatsApp to Business account? Get step-by-step guidance and expert tips below. Explore more with Botcake to scale success.","title":"How to Change WhatsApp to a Business Account: A Step-by-Step Guide","updated_at":"2025-09-06T11:42:24"}]}"><div class="index-page-blogs index-page-layout-header-fade"><header class="index-header"><div class="header-inner-wrapper"><div class="header-inner"><div class="header-logo"><a href="/"><img src="/static/images/landing-v2/new_pancake.webp" alt="Pancake logo and brand name"/></a></div><div class="header-navigation"><div class="products-dropdown-trigger-wrapper"><button type="button" aria-expanded="false" aria-controls="landing-header-menu" class="header-navigation-item products-dropdown-trigger"><span>Product</span><svg xmlns="http://www.w3.org/2000/svg" class="index-icon-chevron-down products-dropdown-trigger-icon" viewBox="0 0 20 20"><path class="main-path" d="M 5 7.5 L 10 12.5 L 15 7.5"></path></svg></button></div><a href="/pricing" class="header-navigation-item"><span>Pricing</span></a><a href="/contact" class="header-navigation-item"><span>Contact Us</span></a><a href="/blog" class="header-navigation-item"><span>Blog</span></a></div><div class="header-cta"><div class="select-locale"><button type="button" class="ant-dropdown-trigger select-locale-btn"><img width="24" height="24" src="/static/images/EN_flag.svg" class="current-locale-img" alt="English"/></button></div><button class="index-button index-button-primary header-login-button">Sign In</button></div><div class="header-actions-mobile"><button class="request-demo-button">Book a demo</button><div class="header-menu-trigger"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256"><path d="M228,128a12,12,0,0,1-12,12H40a12,12,0,0,1,0-24H216A12,12,0,0,1,228,128ZM40,76H216a12,12,0,0,0,0-24H40a12,12,0,0,0,0,24ZM216,180H40a12,12,0,0,0,0,24H216a12,12,0,0,0,0-24Z"></path></svg></div></div></div></div><div id="landing-header-menu" class="index-header-menu" data-open="false"><div class="pancake-dropdown-wrapper header-menu-dropdown-wrapper close hidden"><div class="pancake-dropdown header-menu-dropdown"><div class="header-menu"><div class="header-menu-inner"><div class="header-menu-section header-menu-section-products"><div class="header-menu-section-header">Product</div><div class="header-menu-section-body"><div class="menu-col"><a class="menu-item" target="_self" href="/features" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/pancake_logo_bold.svg" loading="lazy" alt="pancake product icon"/><div class="menu-item-header"><div class="menu-item-title">Pancake</div><div class="menu-item-tag">14-day trial</div></div><div class="menu-product-body">Manage and interact across all platforms</div></a><a class="menu-item" target="_blank" href="https://pos.pancake.vn/" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/new_pos_logo.svg" loading="lazy" alt="pos product icon"/><div class="menu-item-header"><div class="menu-item-title">POS</div><div class="menu-item-tag">Free</div></div><div class="menu-product-body">Manage orders and optimize Ads via signals.</div></a><a class="menu-item" target="_blank" href="https://webcake.io/" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/webcake_logo.png" loading="lazy" alt="webcake product icon"/><div class="menu-item-header"><div class="menu-item-title">Webcake</div><div class="menu-item-tag">Free</div></div><div class="menu-product-body">Create ready-to-sell StoreFronts and Landing Pages with simple drag-and-drop</div></a><a class="menu-item" target="_blank" href="https://botcake.io/" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/botcake_logo.svg" loading="lazy" alt="botcake product icon"/><div class="menu-item-header"><div class="menu-item-title">Botcake</div><div class="menu-item-tag">Free</div></div><div class="menu-product-body">Ready-to-use scenarios for instant replies</div></a></div><div class="menu-col"><a class="menu-item" target="_blank" href="https://crm.pancake.vn/" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/crm_logo.svg" loading="lazy" alt="crm product icon"/><div class="menu-item-header"><div class="menu-item-title">Pancake CRM</div></div><div class="menu-product-body">Manage customers and analyze data for strategic decisions</div></a><a class="menu-item" target="_blank" href="https://pancakework.vn/" rel="noopener noreferrer"><img class="menu-product-icon" src="/static/images/landing-v2/panch
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13s Favorite Messaging App"><img src="https://content.pancake.vn/2-2511/s650x650/fwebp/2025/11/16/924b71fdc8d7ec7783daea494b23e9a9eb963773.png" alt="WhatsApp Flows: Revolutionizing Conversational Experiences on the World's Favorite Messaging App" draggable="false"/></a><div class="authors">Rojo Rizelle</div><a href="/blog/whatsapp-flows-revolutionizing-conversational-experiences-on-the-worlds-favorite-messaging-app"><div class="title">WhatsApp Flows: Revolutionizing Conversational Experiences on the World's Favorite Messaging App</div></a><div class="description">Unlock powerful conversational experiences with WhatsApp Flows. Learn how Botcake helps businesses automate complex tasks and drive conversions on WhatsApp. 14</div><div class="article-tags"><div class="article-tag" style="--bg:rgba(68,50,207,0.1);--fg:#4432CF">WhatsApp for Business</div></div></div><div class="right-pinned-articles"><div class="right-pinned-article"><a href="/blog/how-to-change-whatsapp-to-a-business-account-a-step-by-step-guide"><img src="https://content.pancake.vn/2-25/s400x400/fwebp/2025/9/6/1909964094f8b0a4d126d71d4d245e2746f3b4df.jpg" alt="How to Change WhatsApp to a Business Account: A Step-by-Step Guide" draggable="false"/></a><div class="right-pinned-article-content"><div class="authors">Aves Warren</div><a href="/blog/how-to-change-whatsapp-to-a-business-account-a-step-by-step-guide"><div class="title">How to Change WhatsApp to a Business Account: A Step-by-Step Guide</div></a><div class="article-tags"><div class="article-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><div class="article-tag" style="--bg:rgba(68,50,207,0.1);--fg:#4432CF">WhatsApp for Business</div></div></div></div></div></div><div class="index-articles-section-body"><div class="index-articles-section-body-filters-bar"><div class="search-and-filter"><div class="search-bar"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256" class="search-icon"><path d="M229.66,218.34l-50.07-50.06a88.11,88.11,0,1,0-11.31,11.31l50.06,50.07a8,8,0,0,0,11.32-11.32ZM40,112a72,72,0,1,1,72,72A72.08,72.08,0,0,1,40,112Z"></path></svg><input type="text" placeholder="Search" class="search-input" value=""/></div><div class="filter-dropdown-wrapper"><div class="filter-dropdown-trigger"><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256" class="trigger-icon"><path d="M200,136a8,8,0,0,1-8,8H64a8,8,0,0,1,0-16H192A8,8,0,0,1,200,136Zm32-56H24a8,8,0,0,0,0,16H232a8,8,0,0,0,0-16Zm-80,96H104a8,8,0,0,0,0,16h48a8,8,0,0,0,0-16Z"></path></svg><div class="trigger-text">Filter</div><div class="trigger-count hidden">0</div><div class="clear-trigger-count hidden"><img class="clear-trigger-count-icon" alt="clear" src="/static/images/landing-v2/success-stories/filter-clear.svg" draggable="false"/></div></div><div class="pancake-dropdown-wrapper hidden"><div class="pancake-dropdown filter-dropdown"><div class="pancake-scroll-area-container filter-dropdown-scroll"><div class="pancake-scroll-area"><div class="filter-dropdown-list" scrollArea="[object Object]"><div class="filter-dropdown-item" data-active="false"><div class="filter-dropdown-item-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256" class="filter-dropdown-item-icon"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></div><div class="filter-dropdown-item" data-active="false"><div class="filter-dropdown-item-tag" style="--bg:rgba(193,21,116,0.1);--fg:#C11574">Partners & Events</div><svg xmlns="http://www.w3.org/2000/svg" width="1em" height="1em" fill="currentColor" viewBox="0 0 256 256" class="filter-dropdown-item-icon"><path d="M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z"></path></svg></div><div class="filter-dropdown-item" data-active="false"><div class="filter-dropdown-item-tag" style="--bg:rgba(47,84,235,0.1
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15a><div class="article-description">Want to know how to change WhatsApp to Business account? Get step-by-step guidance and expert tips below. Explore more with Botcake to scale success.</div><div class="article-tags"><div class="article-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><div class="article-tag" style="--bg:rgba(68,50,207,0.1);--fg:#4432CF">WhatsApp for Business</div></div></div><div class="index-articles-section-body-article"><a class="article-image-wrapper" href="/blog/meta-launches-product-discovery-feature-on-messenger-and-livestream-tool-to-boost-customer-engagement" aria-label="Meta Launches Product Discovery Feature on Messenger and Livestream Tool to Boost Customer Engagement"><img src="https://content.pancake.vn/2-24/s500x500/fwebp/2024/12/26/676dfbd1b61c49bf70632378fdd94cfce523292a.jpg" class="article-image" alt="Meta Launches Product Discovery Feature on Messenger and Livestream Tool to Boost Customer Engagement" draggable="false" loading="lazy"/></a><div class="article-author-and-date">pancake<!-- --> ⢠<!-- -->30/06/2025</div><a class="article-title" href="/blog/meta-launches-product-discovery-feature-on-messenger-and-livestream-tool-to-boost-customer-engagement">Meta Launches Product Discovery Feature on Messenger and Livestream Tool to Boost Customer Engagement</a><div class="article-description">Meta introduces new tools to enhance customer interaction for businesses in Vietnam, where 79% of adults message businesses weekly and 71% prefer messaging for communication. The Product Shopping feature on Messenger allows seamless product browsing and purchasing within a chat interface, integrated with Pancake, boosting sales and ad efficiency. For example, Gladimax Sport reduced order costs by 23%. Additionally, the Livestream tool enables businesses to showcase products during Facebook Live, letting customers browse, inquire, and order via Messenger, with H-Life reporting a 19% higher return on ad spend and 10% lower costs per order. These features streamline sales and enhance online shopping experiences, positioning livestreaming as a key future sales channel.</div><div class="article-tags"><div class="article-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><div class="article-tag" style="--bg:rgba(9,109,217,0.1);--fg:#096DD9">Meta for Business</div></div></div><div class="index-articles-section-body-article"><a class="article-image-wrapper" href="/blog/meta-ra-mat-tinh-nang-kham-pha-san-pham-tren-messenger-va-cong-cu-livestream-giup-tuong-tac-tot-hon-voi-khach-hang" aria-label="Meta ra mắt tÃnh nÄng khám phá sản phẩm trên Messenger và công cụ Livestream giúp tương tác tá»t hÆ¡n vá»i khách hà ng"><img src="https://content.pancake.vn/2-24/s500x500/fwebp/2024/12/26/676dfbd1b61c49bf70632378fdd94cfce523292a.jpg" class="article-image" alt="Meta ra mắt tÃnh nÄng khám phá sản phẩm trên Messenger và công cụ Livestream giúp tương tác tá»t hÆ¡n vá»i khách hà ng" draggable="false" loading="lazy"/></a><div class="article-author-and-date">Anonymous<!-- --> ⢠<!-- -->26/12/2024</div><a class="article-title" href="/blog/meta-ra-mat-tinh-nang-kham-pha-san-pham-tren-messenger-va-cong-cu-livestream-giup-tuong-tac-tot-hon-voi-khach-hang">Meta ra mắt tÃnh nÄng khám phá sản phẩm trên Messenger và công cụ Livestream giúp tương tác tá»t hÆ¡n vá»i khách hà ng</a><div class="article-description">Meta cáºp nháºt 2 tÃnh nÄng má»i nhất: Mua sắm trá»±c tiếp trên Messenger và Công cụ mua sắm lên Livestream há» trợ nhà bán hà ng tá»i ưu váºn hà nh và cung cấp má»t trải nghiá»m mua sắm liá»n mạch vá»i sá»± há» trợ từ Pancake </div><div class="article-tags"><div class="article-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><div class="article-tag" style="--bg:rgba(9,109,217,0.1);--fg:#096DD9">Meta for Business</div></div></div><div class="index-articles-section-body-article"><a class="article-image-wrapper" href="/blog/giao-hang-nhanh-ra-mat-dich-vu-x2-nhanh-chuyen-phat-nhanh-sieu-toc-giao-nhanh-ngay-trong-ngay" aria-label="Giao Hà ng Nhanh ra mắt dá»ch vụ X2 Nhanh - Chuyá»n phát nhanh siêu tá»c, Giao nhanh ngay trong ngà y."><img src="https://content.pancake.vn/2-24/s500x500/fwebp/2024/9/27/d3425e473673fd906d2b0e4c8f054c2446d94c83.jpg" class="article-image" alt="Giao Hà ng Nhanh ra mắt dá»ch vụ X2 Nhanh - Chuyá»n phát nhanh siêu tá»c, Giao nhanh ngay trong ngà y." draggable="false" loading="lazy"/></a><div class="article-author-and-date">Anonymous<!-- --> ⢠<!-- -->27/09/2024</div><a class="article-title" href="/blog/giao-hang-nhanh-ra-mat-dich-vu-x2-nhanh-chuyen-phat-nhanh-sieu-toc-giao-nhanh-ngay-trong-ngay">Giao Hà ng Nhanh ra mắt dá»ch vụ X2 Nhanh - Chuyá»n phát nhanh siêu tá»c, Giao nhanh ngay trong ngà y.</a><div class="article-description"> 16</div><div class="article-tags"><div class="article-tag" style="--bg:rgba(193,21,116,0.1);--fg:#C11574">Partners & Events</div></div></div><div class="index-articles-section-body-article"><a class="article-image-wrapper" href="/blog/toi-uu-su-kien-mua-hang-cho-quang-cao-instagram-voi-pancake" aria-label="Tá»i ưu Sá»± kiá»n mua hà ng cho quảng cáo Instagram vá»i Pancake"><img src="https://content.pancake.vn/2-24/s500x500/fwebp/2024/1/9/642a383347d060d718c71707714e42173a7dbd06.png" class="article-image" alt="Tá»i ưu Sá»± kiá»n mua hà ng cho quảng cáo Instagram vá»i Pancake" draggable="false" loading="lazy"/></a><div class="article-author-and-date">Khanh Ly Pham<!-- --> ⢠<!-- -->09/01/2024</div><a class="article-title" href="/blog/toi-uu-su-kien-mua-hang-cho-quang-cao-instagram-voi-pancake">Tá»i ưu Sá»± kiá»n mua hà ng cho quảng cáo Instagram vá»i Pancake</a><div class="article-description">Trưá»c Äây, vá»i Messenger Event API, nhà bán hà ng có thá» Äá»ng bá» dữ liá»u ÄÆ¡n hà ng từ Pancake POS tá»i Trình quản lý quảng cáo dà nh cho trang Facebook. Bưá»c sang 2024, Pancake má» rá»ng kết ná»i API Chuyá»n Äá»i (Conversions API) giúp nhà bán hà ng áp dụng tÃnh nÄng nà y vá»i cả trang Instagram và tá»i ưu chiến dá»ch quảng cáo tin nhắn trên Instagram. </div><div class="article-tags"><div class="article-tag" style="--bg:rgba(212,107,8,0.1);--fg:#D46B08">News</div><div class="article-tag" style="--bg:rgba(9,109,217,0.1);--fg:#096DD9">Meta for Business</div></div></div></div><div class="index-articles-section-body-divider"></div>
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