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1</head><body><div id="__next"><div class="Layout_container__a_Yt3 "><section class="wrapper Header_container__Tw0A_ false"><div class="wrapperContent"><div class="Header_content__fhkEz"><a class="Header_logo__m4H7B" href="/"><img alt="VRT" loading="lazy" width="138" height="41" decoding="async" data-nimg="1" style="color:transparent" src="/img/headerLogo.svg"/></a><div class="Header_menuWrapper__eaBh1"><div class="Header_hamburger__7y0we"><div class="Header_line__AtGEx"></div><div class="Header_line__AtGEx"></div><div class="Header_line__AtGEx"></div></div><div class=" Menu_linkWrapper__MF61o Header_menu__1tKQz "></div></div><div class="Header_search__154KH"><img alt="Search" loading="lazy" width="58" height="29" decoding="async" data-nimg="1" style="color:transparent" src="/img/icons/icon-search-false.svg"/></div></div></div></section><div class="Breadcrumbs_container__HITDv"><div class="Breadcrumbs_wrapper__6oXJu"><div class="Breadcrumbs_breadcrumbs__ykPoy"></div></div></div><main><div style="opacity:0;transform:translateY(20px) translateZ(0)"><section class="wrapper HeroCarousel_container__xaXch"><div class="wrapperContent"><div class="HeroCarousel_content__xFb6_"><div class="swiper"><div class="swiper-wrapper"><div class="swiper-slide"><div class="HeroCarousel_slide__1j4hm"><div class="HeroCarousel_slideContent__nSAvo"><div class="HeroCarousel_tags__EaKtz"><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_sales__k0ccy">Sales</span><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_about__9lNZJ">VRT</span></div><h1>Six VRT programmes nominated for the prestigious Prix Europa</h1><div class="HeroCarousel_intro__TeGsr"><p>Six VRT programmes are in the running for a Prix Europa this year. The nominations showcase the wide range of compelling stories that VRT brings to the screen: from documentaries and investigative journalism to music, inclusion and innovative digital formats.</p></div><a target="_self" class="Button_button__iqMO6 Button_primary__H6UHu Button_functional__8djC2 Button_dark__zOZ7J " href="https://www.vrtinternational.com/news/six-vrt-programmes-nominated-for-the-prestigious-prix-europa">Discover the nominations</a></div><div class="HeroCarousel_image___IWbR"><img alt="" fetchpriority="high" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D1000&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D1000&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D1000&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D1000&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D1000&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D1000&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D1000&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D1000&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D1000&amp;w=3840&amp;q=75"/></div></div></div><div class="swiper-slide"><div class="HeroCarousel_slide__1j4hm"><div class="HeroCarousel_slideContent__nSAvo"><div class="HeroCarousel_tags__EaKtz"><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_innovation__JnzZG">Innovation</span><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_innovation__JnzZG">VRT Sandbox</span><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_about__9lNZJ">VRT</span></div><h1>How Seeds &amp; Growth for Media strengthens innovation in the Flemish media sector</h1><div class="HeroCarousel_intro__TeGsr"><p>Over the past three years, VRT Sandbox, VRT’s startup accelerator, has brought startups, creative entrepreneurs and media companies together through Seeds &amp; Growth for Media to test, refine and, where possible, scale new ideas more quickly. The result? Dozens of entrepreneurs who found their way directly into the Flemish media sector and a stronger media ecosystem in which innovation is given the opportunity to flourish more quickly.</p></div><a target="_self" class="Button_button__iqMO6 Button_primary__H6UHu Button_functional__8djC2 Button_dark__zOZ7J " href="https://www.vrtinternational.com/news/from-idea-to-impact-how-seeds-and-growth-for-media-strengthens-innovation-in-the-flemish-media-sector">Read more about the project&#x27;s impact</a></div><div class="HeroCarousel_image___IWbR"><img alt="" fetchpriority="high" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D1000&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D1000&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D1000&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D1000&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D1000&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D1000&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D1000&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D1000&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D1000&amp;w=3840&amp;q=75"/></div></div></div><div class="swiper-slide"><div class="HeroCarousel_slide__1j4hm"><div class="HeroCarousel_slideContent__nSAvo"><div class="HeroCarousel_tags__EaKtz"><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_about__9lNZJ">VRT</span></div><h1>Northern Star launches first joint call for children&#x27;s drama across Northern Europe</h1><div class="HeroCarousel_intro__TeGsr"><p>The Northern Star Project - a partnership between five Northern European public service broadcasters – launches its first call today at The Children’s Media Conference in Sheffield. VRT, BBC, DR (Denmark
1), NPO (Netherlands) and NRK (Norway) join forces in realising new scripted live-action projects for children aged 7+.</p></div><a target="_self" class="Button_button__iqMO6 Button_primary__H6UHu Button_functional__8djC2 Button_dark__zOZ7J " href="https://www.vrtinternational.com/news/northern-star-launches-first-joint-call-for-childrens-drama-across-northern-europe">Read more about the call</a></div><div class="HeroCarousel_image___IWbR"><img alt="" fetchpriority="high" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fs6CmKZ1FrOleoEJBh3F1a%2F5636226a30be82698e017647ce4a3ac8%2FNorthern_Star_v1.jpeg%3Fw%3D1000&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fs6CmKZ1FrOleoEJBh3F1a%2F5636226a30be82698e017647ce4a3ac8%2FNorthern_Star_v1.jpeg%3Fw%3D1000&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fs6CmKZ1FrOleoEJBh3F1a%2F5636226a30be82698e017647ce4a3ac8%2FNorthern_Star_v1.jpeg%3Fw%3D1000&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fs6CmKZ1FrOleoEJBh3F1a%2F5636226a30be82698e017647ce4a3ac8%2FNorthern_Star_v1.jpeg%3Fw%3D1000&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fs6CmKZ1FrOleoEJBh3F1a%2F5636226a30be82698e017647ce4a3ac8%2FNorthern_Star_v1.jpeg%3Fw%3D1000&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fs6CmKZ1FrOleoEJBh3F1a%2F5636226a30be82698e017647ce4a3ac8%2FNorthern_Star_v1.jpeg%3Fw%3D1000&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fs6CmKZ1FrOleoEJBh3F1a%2F5636226a30be82698e017647ce4a3ac8%2FNorthern_Star_v1.jpeg%3Fw%3D1000&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fs6CmKZ1FrOleoEJBh3F1a%2F5636226a30be82698e017647ce4a3ac8%2FNorthern_Star_v1.jpeg%3Fw%3D1000&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fs6CmKZ1FrOleoEJBh3F1a%2F5636226a30be82698e017647ce4a3ac8%2FNorthern_Star_v1.jpeg%3Fw%3D1000&amp;w=3840&amp;q=75"/></div></div></div><div class="swiper-slide"><div class="HeroCarousel_slide__1j4hm"><div class="HeroCarousel_slideContent__nSAvo"><div class="HeroCarousel_tags__EaKtz"><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_innovation__JnzZG">Innovation</span></div><h1>VRT explores AI-driven conversational news formats</h1><div class="HeroCarousel_intro__TeGsr"><p>How would you prefer to access the news: by reading or by asking questions? Within the Flemish research project Narrate, VRT is exploring how artificial intelligence can enable more interactive, conversational forms of journalism. The project was presented to the broader media and innovation sector at the World Imec Technology Forum in Leuven.</p></div><a target="_self" class="Button_button__iqMO6 Button_primary__H6UHu Button_functional__8djC2 Button_dark__zOZ7J " href="https://www.vrtinternational.com/news/vrt-explores-ai-driven-conversational-news-formats">Read more about AI in the newsroom</a></div><div class="HeroCarousel_image___IWbR"><img alt="" fetchpriority="high" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6qKqPfi4GMspOBz8vXrX9Y%2F90c1b5461da50eff663752d727e19226%2F2026-05-21_AI_-_Nikki_-_02.jpg%3Fw%3D1000&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6qKqPfi4GMspOBz8vXrX9Y%2F90c1b5461da50eff663752d727e19226%2F2026-05-21_AI_-_Nikki_-_02.jpg%3Fw%3D1000&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6qKqPfi4GMspOBz8vXrX9Y%2F90c1b5461da50eff663752d727e19226%2F2026-05-21_AI_-_Nikki_-_02.jpg%3Fw%3D1000&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6qKqPfi4GMspOBz8vXrX9Y%2F90c1b5461da50eff663752d727e19226%2F2026-05-21_AI_-_Nikki_-_02.jpg%3Fw%3D1000&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6qKqPfi4GMspOBz8vXrX9Y%2F90c1b5461da50eff663752d727e19226%2F2026-05-21_AI_-_Nikki_-_02.jpg%3Fw%3D1000&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6qKqPfi4GMspOBz8vXrX9Y%2F90c1b5461da50eff663752d727e19226%2F2026-05-21_AI_-_Nikki_-_02.jpg%3Fw%3D1000&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6qKqPfi4GMspOBz8vXrX9Y%2F90c1b5461da50eff663752d727e19226%2F2026-05-21_AI_-_Nikki_-_02.jpg%3Fw%3D1000&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6qKqPfi4GMspOBz8vXrX9Y%2F90c1b5461da50eff663752d727e19226%2F2026-05-21_AI_-_Nikki_-_02.jpg%3Fw%3D1000&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6qKqPfi4GMspOBz8vXrX9Y%2F90c1b5461da50eff663752d727e19226%2F2026-05-21_AI_-_Nikki_-_02.jpg%3Fw%3D1000&amp;w=3840&amp;q=75"/></div></div></div><div class="swiper-slide"><div class="HeroCarousel_slide__1j4hm"><div class="HeroCarousel_slideContent__nSAvo"><div class="HeroCarousel_tags__EaKtz"><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_about__9lNZJ">VRT</span></div><h1>If audiences can’t find us, they can’t choose us</h1><div class="HeroCarousel_intro__TeGsr"><p>On a modern smart TV, reaching Netflix takes a single click. Finding your public broadcaster can take seventeen. That difference is no accident. It is the result of design choices that are quietly reshaping what people watch, hear and ultimately trust.</p></div><a target="_self" class="Button_button__iqMO6 Button_primary__H6UHu Button_functional__8djC2 Button_dark__zOZ7J " href="https://www.vrtinternational.com/news/if-audiences-cant-find-us-they-cant-choose-us">Read more about due prominence</a></div><div class="HeroCarousel_image___IWbR"><img alt="" fetchpriority="high" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F3yv3jBvUJOfFfZRW1K0vKg%2Fb93194cafae138cb05b07e4a3b7554e1%2F2026-04-19_-_Fotoshoot_-_Vrt_MAX_Thuis_Antwerpen_-_Jokko_-_007.jpg%3Fw%3D1000&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F3yv3jBvUJOfFfZRW1K0vKg%2Fb93194cafae138cb05b07e4a3b7554e1%2F2026-04-19_-_Fotoshoot_-_Vrt_MAX_Thuis_Antwerpen_-_Jokko_-_007.jpg%3Fw%3D1000&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F3yv3jBvUJOfFfZRW1K0vKg%2Fb93194cafae138cb05b07e4a3b7554e1%2F2026-04-19_-_Fotoshoot_-_Vrt_MAX_Thuis_Antwerpen_-_Jokko_-_007.jpg%3Fw%3D1000&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F3yv3jBvUJOfFfZRW1K0vKg%2Fb93194cafae138cb05b07e4a3b7554e1%2F2026-04-19_-_Fotoshoot_-_Vrt_MAX_Thuis_Antwerpen_-_Jokko_-_007.jpg%3Fw%3D1000&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F3yv3jBvUJOfFfZRW1K0vKg%2Fb93194cafae138cb05b07e4a3b7554e1%2F2026-04-19_-_Fotoshoot_-_Vrt_MAX_Thuis_Antwerpen_-_Jokko_-_007.jpg%3Fw%3D1000&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F3yv3jBvUJOfFfZRW1K0vKg%2Fb93194cafae138cb05b07e4a3b7554e1%2F2026-04-19_-_Fotoshoot_-_Vrt_MAX_Thuis_Antwerpen_-_Jokko_-_007.jpg%3Fw%3D1000&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F3yv3jBvUJOfFfZRW1K0vKg%2Fb93194cafae138cb05b07e4a3b7554e1%2F2026-04-19_-_Fotoshoot_-_Vrt_MAX_Thuis_Antwerpen_-_Jokko_-_007.jpg%3Fw%3D1000&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F3yv3jBvUJOfFfZRW1K0vKg%2Fb93194cafae138cb05b07e4a3b7554e1%2F2026-04-19_-_Fotoshoot_-_Vrt_MAX_Thuis_Antwerpen_-_Jokko_-_007.jpg%3Fw%3D1000&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F3yv3jBvUJOfFfZRW1K0vKg%2Fb93194cafae138cb05b07e4a3b7554e1%2F2026-04-19_-_Fotoshoot_-_Vrt_MAX_Thuis_Antwerpen_-_Jokko_-_007.jpg%3Fw%3D1000&amp;w=3840&amp;q=75"/></div></div></div></div><div class="swiper-button-prev"></div><div class="swiper-button-next"></div><div class="swiper-pagination"></div></div></div></div></section><div><section class="wrapper Cta_container__GP1Tg Cta_functional__Jr2zs Cta_hasBackgroun
1dText__vwqyU"><div class="wrapperContent"><div class="Cta_content__3ELOe"><h1 class="Cta_title___TUR8">Collaborate with the Flemish public broadcaster VRT</h1><div class="Cta_body__u7m1o"><p>VRT works with international partners to innovate and create meaningful productions. VRT international covers the sales of our content abroad, innovative collaborations on future media experiences, and the acceleration of media start-ups and scale-ups worldwide.</p></div><a target="_self" class="Button_button__iqMO6 Button_primary__H6UHu Button_functional__8djC2" href="/about">Learn more about VRT</a></div><div class="Cta_background_text__kKrJQ"><span data-text="Collaborate">Collaborate</span></div></div></section></div><div><section class="wrapper TextWithImage_container__02bvP  TextWithImage_innovation__heOO0"><div class="wrapperContent"><div class="TextWithImage_wrapperContent__aQmF3"><div class="TextWithImage_image__wMfnu"><img alt="Innovate together" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2CvAhduTpkQFtbYcCS3PFS%2Ff904d15c13c8c96b4ce2c890d58db80e%2F2023-03-23_VRT_Innovatie-35-3.jpg%3Fw%3D1000&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2CvAhduTpkQFtbYcCS3PFS%2Ff904d15c13c8c96b4ce2c890d58db80e%2F2023-03-23_VRT_Innovatie-35-3.jpg%3Fw%3D1000&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2CvAhduTpkQFtbYcCS3PFS%2Ff904d15c13c8c96b4ce2c890d58db80e%2F2023-03-23_VRT_Innovatie-35-3.jpg%3Fw%3D1000&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2CvAhduTpkQFtbYcCS3PFS%2Ff904d15c13c8c96b4ce2c890d58db80e%2F2023-03-23_VRT_Innovatie-35-3.jpg%3Fw%3D1000&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2CvAhduTpkQFtbYcCS3PFS%2Ff904d15c13c8c96b4ce2c890d58db80e%2F2023-03-23_VRT_Innovatie-35-3.jpg%3Fw%3D1000&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2CvAhduTpkQFtbYcCS3PFS%2Ff904d15c13c8c96b4ce2c890d58db80e%2F2023-03-23_VRT_Innovatie-35-3.jpg%3Fw%3D1000&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2CvAhduTpkQFtbYcCS3PFS%2Ff904d15c13c8c96b4ce2c890d58db80e%2F2023-03-23_VRT_Innovatie-35-3.jpg%3Fw%3D1000&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2CvAhduTpkQFtbYcCS3PFS%2Ff904d15c13c8c96b4ce2c890d58db80e%2F2023-03-23_VRT_Innovatie-35-3.jpg%3Fw%3D1000&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2CvAhduTpkQFtbYcCS3PFS%2Ff904d15c13c8c96b4ce2c890d58db80e%2F2023-03-23_VRT_Innovatie-35-3.jpg%3Fw%3D1000&amp;w=3840&amp;q=75"/></div><div class="TextWithImage_content__FapU7"><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_innovation__JnzZG">Innovation</span><h2 class="TextWithImage_title__bVLBg h1">Innovate together</h2><p>Curious about how we&#x27;re innovating at VRT? We&#x27;re exploring new ways to create, manage, distribute, and experience media content through a wide range of innovation projects. We believe the future of media is built through collaboration, and we&#x27;re eager to exchange ideas, learn from others, and work together to create meaningful impact.</p><p></p><p></p><div class="TextWithImage_buttons__vHtoc"><a target="_self" class="Button_button__iqMO6 Button_primary__H6UHu Button_innovation__CcjPX" href="/innovation/projects">Explore our projects</a></div></div></div></div></section></div><div><section class="wrapper TextWithImage_container__02bvP TextWithImage_position-right__eCVYD TextWithImage_sales__owxgT"><div class="wrapperContent"><div class="TextWithImage_wrapperContent__aQmF3"><div class="TextWithImage_images__NJNea undefined"><div class="TextWithImage_image__wMfnu"><img alt="Discover our productions" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F1d5EVrQDpo2Ulgd5cQ5Tv1%2F47277b39de902a396a9c97f932bf31ca%2FChantal.jpg%3Fw%3D500&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F1d5EVrQDpo2Ulgd5cQ5Tv1%2F47277b39de902a396a9c97f932bf31ca%2FChantal.jpg%3Fw%3D500&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F1d5EVrQDpo2Ulgd5cQ5Tv1%2F47277b39de902a396a9c97f932bf31ca%2FChantal.jpg%3Fw%3D500&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F1d5EVrQDpo2Ulgd5cQ5Tv1%2F47277b39de902a396a9c97f932bf31ca%2FChantal.jpg%3Fw%3D500&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F1d5EVrQDpo2Ulgd5cQ5Tv1%2F47277b39de902a396a9c97f932bf31ca%2FChantal.jpg%3Fw%3D500&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F1d5EVrQDpo2Ulgd5cQ5Tv1%2F47277b39de902a396a9c97f932bf31ca%2FChantal.jpg%3Fw%3D500&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F1d5EVrQDpo2Ulgd5cQ5Tv1%2F47277b39de902a396a9c97f932bf31ca%2FChantal.jpg%3Fw%3D500&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F1d5EVrQDpo2Ulgd5cQ5Tv1%2F47277b39de902a396a9c97f932bf31ca%2FChantal.jpg%3Fw%3D500&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F1d5EVrQDpo2Ulgd5cQ5Tv1%2F47277b39de902a396a9c97f932bf31ca%2FChantal.jpg%3Fw%3D500&amp;w=3840&amp;q=75"/></div>
1<div class="TextWithImage_image__wMfnu"><img alt="Discover our productions" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F7crqCf71Ls4ckfMBhj2jnd%2Ff44105938b8602b9a6e6212836b4e688%2FTwo_Summers.jpg%3Fw%3D500&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F7crqCf71Ls4ckfMBhj2jnd%2Ff44105938b8602b9a6e6212836b4e688%2FTwo_Summers.jpg%3Fw%3D500&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F7crqCf71Ls4ckfMBhj2jnd%2Ff44105938b8602b9a6e6212836b4e688%2FTwo_Summers.jpg%3Fw%3D500&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F7crqCf71Ls4ckfMBhj2jnd%2Ff44105938b8602b9a6e6212836b4e688%2FTwo_Summers.jpg%3Fw%3D500&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F7crqCf71Ls4ckfMBhj2jnd%2Ff44105938b8602b9a6e6212836b4e688%2FTwo_Summers.jpg%3Fw%3D500&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F7crqCf71Ls4ckfMBhj2jnd%2Ff44105938b8602b9a6e6212836b4e688%2FTwo_Summers.jpg%3Fw%3D500&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F7crqCf71Ls4ckfMBhj2jnd%2Ff44105938b8602b9a6e6212836b4e688%2FTwo_Summers.jpg%3Fw%3D500&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F7crqCf71Ls4ckfMBhj2jnd%2Ff44105938b8602b9a6e6212836b4e688%2FTwo_Summers.jpg%3Fw%3D500&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F7crqCf71Ls4ckfMBhj2jnd%2Ff44105938b8602b9a6e6212836b4e688%2FTwo_Summers.jpg%3Fw%3D500&amp;w=3840&amp;q=75"/></div><div class="TextWithImage_image__wMfnu"><img alt="Discover our productions" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2ktBHzCj8Ev0wlAtx2bU8c%2Fb2b9403798f41caf43f22602b9cff4ae%2Funder_fire_2.jpg%3Fw%3D500&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2ktBHzCj8Ev0wlAtx2bU8c%2Fb2b9403798f41caf43f22602b9cff4ae%2Funder_fire_2.jpg%3Fw%3D500&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2ktBHzCj8Ev0wlAtx2bU8c%2Fb2b9403798f41caf43f22602b9cff4ae%2Funder_fire_2.jpg%3Fw%3D500&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2ktBHzCj8Ev0wlAtx2bU8c%2Fb2b9403798f41caf43f22602b9cff4ae%2Funder_fire_2.jpg%3Fw%3D500&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2ktBHzCj8Ev0wlAtx2bU8c%2Fb2b9403798f41caf43f22602b9cff4ae%2Funder_fire_2.jpg%3Fw%3D500&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2ktBHzCj8Ev0wlAtx2bU8c%2Fb2b9403798f41caf43f22602b9cff4ae%2Funder_fire_2.jpg%3Fw%3D500&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2ktBHzCj8Ev0wlAtx2bU8c%2Fb2b9403798f41caf43f22602b9cff4ae%2Funder_fire_2.jpg%3Fw%3D500&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2ktBHzCj8Ev0wlAtx2bU8c%2Fb2b9403798f41caf43f22602b9cff4ae%2Funder_fire_2.jpg%3Fw%3D500&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F2ktBHzCj8Ev0wlAtx2bU8c%2Fb2b9403798f41caf43f22602b9cff4ae%2Funder_fire_2.jpg%3Fw%3D500&amp;w=3840&amp;q=75"/></div><div class="TextWithImage_image__wMfnu"><img alt="Discover our productions" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F54xtwCDJb4xCaxS9s1sJwx%2F5ab2bafbd28f9964db8b8f1eedd2e1d0%2Froomies.jpg%3Fw%3D500&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F54xtwCDJb4xCaxS9s1sJwx%2F5ab2bafbd28f9964db8b8f1eedd2e1d0%2Froomies.jpg%3Fw%3D500&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F54xtwCDJb4xCaxS9s1sJwx%2F5ab2bafbd28f9964db8b8f1eedd2e1d0%2Froomies.jpg%3Fw%3D500&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F54xtwCDJb4xCaxS9s1sJwx%2F5ab2bafbd28f9964db8b8f1eedd2e1d0%2Froomies.jpg%3Fw%3D500&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F54xtwCDJb4xCaxS9s1sJwx%2F5ab2bafbd28f9964db8b8f1eedd2e1d0%2Froomies.jpg%3Fw%3D500&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F54xtwCDJb4xCaxS9s1sJwx%2F5ab2bafbd28f9964db8b8f1eedd2e1d0%2Froomies.jpg%3Fw%3D500&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F54xtwCDJb4xCaxS9s1sJwx%2F5ab2bafbd28f9964db8b8f1eedd2e1d0%2Froomies.jpg%3Fw%3D500&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F54xtwCDJb4xCaxS9s1sJwx%2F5ab2bafbd28f9964db8b8f1eedd2e1d0%2Froomies.jpg%3Fw%3D500&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F54xtwCDJb4xCaxS9s1sJwx%2F5ab2bafbd28f9964db8b8f1eedd2e1d0%2Froomies.jpg%3Fw%3D500&amp;w=3840&amp;q=75"/></div>
1<div class="TextWithImage_image__wMfnu"><img alt="Discover our productions" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6DLCG06GDWmoHB7AoBL7Lg%2Fe36bc340b57247ca1d98f7ce8daa1583%2F1985.jpg%3Fw%3D500&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6DLCG06GDWmoHB7AoBL7Lg%2Fe36bc340b57247ca1d98f7ce8daa1583%2F1985.jpg%3Fw%3D500&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6DLCG06GDWmoHB7AoBL7Lg%2Fe36bc340b57247ca1d98f7ce8daa1583%2F1985.jpg%3Fw%3D500&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6DLCG06GDWmoHB7AoBL7Lg%2Fe36bc340b57247ca1d98f7ce8daa1583%2F1985.jpg%3Fw%3D500&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6DLCG06GDWmoHB7AoBL7Lg%2Fe36bc340b57247ca1d98f7ce8daa1583%2F1985.jpg%3Fw%3D500&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6DLCG06GDWmoHB7AoBL7Lg%2Fe36bc340b57247ca1d98f7ce8daa1583%2F1985.jpg%3Fw%3D500&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6DLCG06GDWmoHB7AoBL7Lg%2Fe36bc340b57247ca1d98f7ce8daa1583%2F1985.jpg%3Fw%3D500&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6DLCG06GDWmoHB7AoBL7Lg%2Fe36bc340b57247ca1d98f7ce8daa1583%2F1985.jpg%3Fw%3D500&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F6DLCG06GDWmoHB7AoBL7Lg%2Fe36bc340b57247ca1d98f7ce8daa1583%2F1985.jpg%3Fw%3D500&amp;w=3840&amp;q=75"/></div></div><div class="TextWithImage_content__FapU7"><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_sales__k0ccy">Sales</span><h2 class="TextWithImage_title__bVLBg h1">Discover our productions</h2><p>Are you looking for the latest Flemish content for your channel? On the VRT sales platform, you can discover a wide range of programmes and get in touch with our team. This is also the place to access our extensive catalogue and work with us on creative formats or new productions.<br/></p><div class="TextWithImage_buttons__vHtoc"><a target="_self" class="Button_button__iqMO6 Button_primary__H6UHu Button_sales__eV1Au" href="https://www.vrtinternational.com/sales">See our catalogue</a></div></div></div></div></section></div><div><section class="wrapper TextWithImage_container__02bvP  TextWithImage_innovation__heOO0"><div class="wrapperContent"><div class="TextWithImage_wrapperContent__aQmF3"><div class="TextWithImage_image__wMfnu"><img alt="Grow your product with VRT" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F4xDJo9t9C0p4IxT8ArFKlE%2F4d3fee032e131acd5da514c9fea92556%2F20241212-VRT_Sandbox-174-2.jpg%3Fw%3D1000&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F4xDJo9t9C0p4IxT8ArFKlE%2F4d3fee032e131acd5da514c9fea92556%2F20241212-VRT_Sandbox-174-2.jpg%3Fw%3D1000&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F4xDJo9t9C0p4IxT8ArFKlE%2F4d3fee032e131acd5da514c9fea92556%2F20241212-VRT_Sandbox-174-2.jpg%3Fw%3D1000&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F4xDJo9t9C0p4IxT8ArFKlE%2F4d3fee032e131acd5da514c9fea92556%2F20241212-VRT_Sandbox-174-2.jpg%3Fw%3D1000&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F4xDJo9t9C0p4IxT8ArFKlE%2F4d3fee032e131acd5da514c9fea92556%2F20241212-VRT_Sandbox-174-2.jpg%3Fw%3D1000&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F4xDJo9t9C0p4IxT8ArFKlE%2F4d3fee032e131acd5da514c9fea92556%2F20241212-VRT_Sandbox-174-2.jpg%3Fw%3D1000&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F4xDJo9t9C0p4IxT8ArFKlE%2F4d3fee032e131acd5da514c9fea92556%2F20241212-VRT_Sandbox-174-2.jpg%3Fw%3D1000&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F4xDJo9t9C0p4IxT8ArFKlE%2F4d3fee032e131acd5da514c9fea92556%2F20241212-VRT_Sandbox-174-2.jpg%3Fw%3D1000&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F4xDJo9t9C0p4IxT8ArFKlE%2F4d3fee032e131acd5da514c9fea92556%2F20241212-VRT_Sandbox-174-2.jpg%3Fw%3D1000&amp;w=3840&amp;q=75"/></div><div class="TextWithImage_content__FapU7"><span class="Tag_tag__PlwKz Tag_color__H_dJF  Tag_innovation__JnzZG">VRT Sandbox</span><h2 class="TextWithImage_title__bVLBg h1">Grow your product with VRT</h2><p>Ready to take your solution to the next level? VRT Sandbox gives start-ups and scale-ups the opportunity to test and validate their ideas and products at VRT. Through our collaborative programmes, innovators and media organisations work side by side to develop the media solutions of the future.</p><div class="TextWithImage_buttons__vHtoc"><a target="_self" class="Button_button__iqMO6 Button_primary__H6UHu Button_innovation__CcjPX" href="/vrtsandbox">Learn how to accelerate</a></div></div></div></div></section></div><section class="wrapper CardList_container__CPQj0    "><div class="wrapperContent"><div class="CardList_content__4qkO4"><h2 class="CardList_title__853_6">What&#x27;s new?</h2><div class="CardList_buttons___1820"><a target="_self" class="Button_button__iqMO6 Button_secondary__d0dI7 Button_functional__8djC2 " href="/news">Discover more news</a></div><div class="CardList_grid__6NIKl CardList_columns-3__TbKpz CardList_highlight__FrvQu"><div class="CardList_card__1L9iy Card_card__pn9_Z Card_article__LjYXo "><a target="_self" href="/news/over-20-public-broadcasters-to-join-forces-at-mipjunior-to-support-the-future-of-kids-animation"><div class="Card_image___6fZY"><img alt="mip 15663" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F5gACodkQZF8K71ic6OgoAO%2Fc67578b6b25c7453507b2b14ad1d2305%2Fmip_15663.jpg%3Fw%3D800&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F5gACodkQZF8K71ic6OgoAO%2Fc67578b6b25c7453507b2b14ad1d2305%2Fmip_15663.jpg%3Fw%3D800&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F5gACodkQZF8K71ic6OgoAO%2Fc67578b6b25c7453507b2b14ad1d2305%2Fmip_15663.jpg%3Fw%3D800&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F5gACodkQZF8K71ic6OgoAO%2Fc67578b6b25c7453507b2b14ad1d2305%2Fmip_15663.jpg%3Fw%3D800&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F5gACodkQZF8K71ic6OgoAO%2Fc67578b6b25c7453507b2b14ad1d2305%2Fmip_15663.jpg%3Fw%3D800&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F5gACodkQZF8K71ic6OgoAO%2Fc67578b6b25c7453507b2b14ad1d2305%2Fmip_15663.jpg%3Fw%3D800&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F5gACodkQZF8K71ic6OgoAO%2Fc67578b6b25c7453507b2b14ad1d2305%2Fmip_15663.jpg%3Fw%3D800&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F5gACodkQZF8K71ic6OgoAO%2Fc67578b6b25c7453507b2b14ad1d2305%2Fmip_15663.jpg%3Fw%3D800&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2F5gACodkQZF8K71ic6OgoAO%2Fc67578b6b25c7453507b2b14ad1d2305%2Fmip_15663.jpg%3Fw%3D800&amp;w=3840&amp;q=75"/></div><div class="Card_content__Bu428"><div class="Card_tags__RfKqX"><span class="Tag_tag__PlwKz Tag_basic__T7Ov9 ">VRT</span></div>
1<h3 class="Card_title__KSBAQ">Over 20 public broadcasters join forces at MIPJUNIOR to support the future of kid’s animation</h3><div class="Card_date__0oDSW">16/09/26</div></div></a></div><div class="CardList_card__1L9iy Card_card__pn9_Z Card_article__LjYXo "><a target="_self" href="/news/six-vrt-programmes-nominated-for-the-prestigious-prix-europa"><div class="Card_image___6fZY"><img alt="bb" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D800&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D800&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D800&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D800&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D800&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D800&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D800&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D800&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2FePHt2zsuPs4f0rEdBYAdI%2Fc0c5a4c3ae8fe54bd84b4a51e1b687ea%2FBB_VRTMAX_Boxcover_landscape_clean_-_JPEG__3_.jpg%3Fw%3D800&amp;w=3840&amp;q=75"/></div><div class="Card_content__Bu428"><div class="Card_tags__RfKqX"><span class="Tag_tag__PlwKz Tag_basic__T7Ov9 ">VRT</span></div><h3 class="Card_title__KSBAQ">Six VRT programmes nominated for the prestigious Prix Europa</h3><div class="Card_date__0oDSW">25/08/26</div></div></a></div><div class="CardList_card__1L9iy Card_card__pn9_Z Card_article__LjYXo "><a target="_self" href="/news/from-idea-to-impact-how-seeds-and-growth-for-media-strengthens-innovation-in-the-flemish-media-sector"><div class="Card_image___6fZY"><img alt="Seeds" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D800&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D800&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D800&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D800&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D800&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D800&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D800&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D800&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fp1cndhu9j3ux%2Fx47jZSKlCbCDHgsx0yW4f%2Fd3c5b5e43df1371f7e57d1016a115e12%2F20241212-VRT_Sandbox-174.jpg%3Fw%3D800&amp;w=3840&amp;q=75"/></div><div class="Card_content__Bu428"><div class="Card_tags__RfKqX"><span class="Tag_tag__PlwKz Tag_basic__T7Ov9 ">VRT</span></div>
1<h3 class="Card_title__KSBAQ">From idea to impact: how Seeds &amp; Growth for Media strengthens innovation in the Flemish media sector</h3><div class="Card_date__0oDSW">13/07/26</div></div></a></div></div></div></div></section><section class="wrapper"><div class="wrapperContent"><h2>Meet VRT International</h2><div class="LinksBlocks_container__YcTXN"><div class="LinksBlocks_linksBlock__mWCQF"><a target="_self" href="/innovation"><h3>Innovation</h3></a><ul><li><a target="_self" class="" href="/projects">Recent projects</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/innovation/projects/seeds-and-growth-for-media">Seeds and growth for media</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/innovation/projects/shared-ai">Shared AI</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/innovation/projects/newsify">Newsify</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/innovation/projects/mediadigest">MediaDigest</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/innovation/projects/flemish-voice">Flemish voice</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/innovation/projects/oasis">OASIS</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/innovation/projects/ehbt">EHBT</a></li></ul></div><div class="LinksBlocks_linksBlock__mWCQF"><a target="_self" href="/about"><h3>About VRT</h3></a><ul><li><a target="_self" class="" href="/about/mission-and-values">Mission and values</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/about/mission-and-values/impartial-news-and-information">Impartial news &amp; information</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/about/mission-and-values/culture">Culture</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/about/mission-and-values/education">Education</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/about/mission-and-values/entertainment">Entertainment</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/about/mission-and-values/sports">Sports</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/about/mission-and-values/flemish-identity">Flemish identity</a></li><li><a target="_self" class="LinksBlocks_subPage__z87JA" href="/about/mission-and-values/accessibility">Accessibility</a></li><li><a target="_self" class="" href="/about/organisation">Organisation</a></li><li><a target="_self" class="" href="/about/content">Content</a></li></ul></div><div class="LinksBlocks_linksBlock__mWCQF"><a target="_self" href="/contact"><h3>Contact</h3></a><ul><li><a target="_self" class="" href="mailto: [email protected]">Sales inquiries</a></li><li><a target="_self" class="" href="mailto: [email protected]">Innovation inquiries</a></li><li><a target="_self" class="" href="mailto: [email protected]">Other inquiries</a></li></ul></div></div></div></section></div></main><section style="margin-bottom:0" class="wrapper Logos_container__UxFDE"><div class="wrapperContent"><div class="Logos_logosWrapper__w1WiX"></div></div></section><section style="margin-bottom:0" class="wrapper Footer_container__FoCnr"><div class="wrapperContent"><div class="Footer_content__ulfE4"><div class="Footer_logo__Z3jKJ"><img alt="VRT" loading="lazy" width="58" height="29" decoding="async" data-nimg="1" style="color:transparent" src="/img/logo-white.svg"/></div><ul class="Footer_linkWrapper__LUNgY"></ul></div></div></section></div></div>
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For VRT, part of the answer lies beyond its own walls. Over the past three years, VRT Sandbox, VRT’s startup accelerator, has brought startups, creative entrepreneurs and media companies together through Seeds \u0026 Growth for Media to test, refine and, where possible, scale new ideas more quickly. The result? New forms of audience interaction for Sporza, experiments with artificial intelligence at Radio 1, and dozens of entrepreneurs who found their way directly into the Flemish media sector. 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1,"fields":{"title":"Body","content":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"An accelerator for innovation in the media sector","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Having a good idea is one thing. Reaching the right media company to test that idea is often a very different challenge. That is where Seeds \u0026 Growth for Media aims to make a difference. The programme is an initiative of VRT Sandbox, Future Media Hubs, Medianet Vlaanderen and Thomas More, made possible with the support of VLAIO and the Flemish Department of Culture, Youth and Media. Seeds \u0026 Growth for Media connects young entrepreneurs directly with media companies such as VRT, DPG Media, Play Media, Mediahuis, Roularta and Studio 100.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“For startups, it is often difficult to know who to contact. Through the programme, they have the opportunity to present their idea directly to the right people. This allows them to discover much more quickly whether there is a genuine need for their solution,” says Mathias Teuwen, Project Coordinator of Seeds \u0026 Growth for Media.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"At the same time, media companies gain access to a continuous flow of new ideas, technologies and creative concepts. “We strongly believe in testing fast and learning fast. By collaborating with startups, you can make new developments tangible much more quickly. You discover faster what works, but also what does not work. And that is equally valuable. At VRT, these tests do not start from ‘an interesting tool’, but from a clear question: what problem are we trying to solve, for whom, and with what impact? Every test is given clear success criteria upfront and an internal owner who helps guide the process and make decisions. This allows us to learn faster, but also to stop faster when the fit with VRT’s workflows, data or operational requirements proves insufficient,” he adds.","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"p1cndhu9j3ux"}},"id":"4US6YK30MqTQCVtp7EX5jO","type":"Asset","createdAt":"2026-07-09T07:25:41.548Z","updatedAt":"2026-07-09T07:25:41.548Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en-US"},"fields":{"title":"seeds2","description":"","file":{"url":"//images.ctfassets.net/p1cndhu9j3ux/4US6YK30MqTQCVtp7EX5jO/28e143e87f681c2daa9e77e54356a176/Pitch_VRT.jpg","details":{"size":2772039,"image":{"width":3024,"height":4032}},"fileName":"Pitch VRT.jpg","contentType":"image/jpeg"}}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Three years of Seeds \u0026 Growth for Media in numbers","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"109 applications over a three-year period","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"64 entrepreneurs selected for the accelerator programme","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"192 introductions facilitated with VRT, DPG Media, Play Media, Mediahuis, Roularta, Studio 100 and De Mensen","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"From a startup idea to a live audience experiment","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This rapid testing approach has already delivered tangible results within VRT.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In 2025, Sporza explored how viewers could become even more actively involved during Tour de France broadcasts. Through WhatsApp, fans were able to ask questions, participate in polls and respond to key moments in the race. All of this was powered by the technology of a Belgian startup.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In 2026, another Belgian startup created a digital replica of the Andermanszaken Festival in Antwerp. This enabled viewers of Kamal Karmach’s programme to revisit inspiring presentations digitally, weeks after the physical event had taken place. It also offered an interesting opportunity to explore how partners can be made visible in a smart and relevant way to the programme’s entrepreneurial target audience.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“The beauty of this kind of collaboration is that you are not only bringing in a technology. You also gain access to the expertise and creativity of the entrepreneurs behind it,” says Teuwen. “They often bring fresh insights into how to build a community and engage people. A successful test is not the end point. VRT Sandbox helps make the path towards adoption more concrete: what is needed to integrate a solution, which teams will take ownership and what is the best next step? Will VRT purchase the technology, continue developing it together with the startup, build it in-house or decide to stop altogether? Thanks to this approach, promising experiments have a greater chance of growing into solutions that create real value for the organisation.”","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"p1cndhu9j3ux"}},"id":"2RzihBbydnGeR05cGnx4FT","type":"Asset","createdAt":"2026-07-09T07:26:25.422Z","updatedAt":"2026-07-09T07:26:25.422Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en-US"},"fields":{"title":"seeds3","description":"","file":{"url":"//images.ctfassets.net/p1cndhu9j3ux/2RzihBbydnGeR05cGnx4FT/8b29f69ac04297d333ae24dcf548e290/2024_Media_Hackathon_2__1_.jpg","details":{"size":1003554,"image":{"width":2736,"height":1824}},"fileName":"2024 Media Hackathon 2 (1).jpg","contentType":"image/jpeg"}}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"What artificial intelligence can mean for newsrooms","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Not every innovation is visible on television or online. Some experiments take place behind the scenes but can have a major impact over time.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"One example is the collaboration between VRT, the Leuven-based company ScribeWave and the Radio 1 social media team on the smarter processing of audio content using artificial intelligence. The ambition was to convert radio broadcasts and podcasts into transcripts, clips and social media content more efficiently.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For editorial teams that process large volumes of audio every day, this can represent a significant saving of time. The experiment did not immediately lead to a final solution, but according to Teuwen, that does not make it any less valuable.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“Innovation sometimes also means discovering that something is not yet fully ready for use. Even then, you learn an enormous amount. You gain insight into what you need, which functionalities are important and what to pay attention to in the future,” he says.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"These kinds of experiments are never carried out randomly. VRT Sandbox organises tests in a controlled environment, with close attention to data, security, compliance and editorial context. This allows teams to explore new possibilities more quickly, without unnecessary risks or unrealistic expectations about what is already production-ready.","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"p1cndhu9j3ux"}},"id":"5t2NQlN2XvKExr04AvuZQI","type":"Asset","createdAt":"2026-07-09T07:27:14.292Z","updatedAt":"2026-07-09T07:27:14.292Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"locale":"en-US"},"fields":{"title":"seeds4","description":"","file":{"url":"//images.ctfassets.net/p1cndhu9j3ux/5t2NQlN2XvKExr04AvuZQI/a71e1182c28c5d70b982ff3c12fb7673/Pitch_Playmedia.jpg","details":{"size":3363469,"image":{"width":3024,"height":4032}},"fileName":"Pitch Playmedia.jpg","contentType":"image/jpeg"}}}},"content":[]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Why experimentation is essential","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Perhaps the most important lesson from three years of Seeds \u0026 Growth for Media is that innovation begins with a willingness to experiment. Not every idea turns into a long-term collaboration. Not every test becomes a success story. However, every experiment generates insights that help organisations make better decisions.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As a result, VRT can more quickly determine which digital solutions and audience-facing applications should move forward and which should deliberately be discontinued. For VRT, this also means consciously creating space for innovation. “Running a test requires time and commitment from editorial teams and employees. But it is precisely by trying new things from time to time that an organisation continues to learn and evolve,” says Teuwen.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Not only technology, but also new content ideas","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Although artificial intelligence, automation and digital platforms often attract the most attention, Seeds \u0026 Growth for Media is not exclusively focused on technology.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Creative entrepreneurs with new formats, storytelling approaches or content concepts are also given the opportunity to present their ideas to media companies. After all, the future of media will not only be shaped by new tools, but also by new ways of telling stories and reaching audiences. This combination of technological and creative innovation makes the programme unique within the Flemish media landscape.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"Strengthening the Flemish media ecosystem","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For VRT, the impact of Seeds \u0026 Growth for Media extends beyond its own organisation.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"By bringing startups, entrepreneurs and media companies together, the programme contributes to a stronger and more innovative media ecosystem in Flanders. Ideas are given opportunities more quickly, entrepreneurs find their way to the market faster and media companies can respond more rapidly to new developments.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This perfectly reflects the role VRT seeks to play as a public broadcaster: not only innovating itself, but also helping to shape the future of the Flemish media sector.","marks":[],"data":{}}]},{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"A follow-up for Seeds \u0026 Growth for Media","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Although the current programme ends in July 2026, plans for its next chapter are already underway.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"VRT Sandbox is currently working on a successor initiative together with Flanders Game Hub. The ambition is to provide even better support for entrepreneurs in the media, creative and gaming sectors and guide them, through a single point of entry, towards the most appropriate support programme.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“The past three years have demonstrated just how much talent exists in Flanders. Year after year, we have seen new entrepreneurs emerge with surprising ideas. That gives us a great deal of confidence for the future,” concludes Teuwen.","marks":[],"data":{}}]}]}
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