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Â So, I was curious who their biggest customers really are.</p><p>Using click stream data from millions of users, Nacho Analytics mirrored Slack's analytics view for me. I was able to see a slice of their actual traffic to better understand what was really happening on their site.</p><p>It turns out they do have some pretty big enterprise customers: IBM, Oracle, Lyft, SAP, and VMWare are the top 5. Â You might notice that those are all software companies, and that skew continues as you go down the list. Â <br></p><p>Slackâs hardcore, early adopter customers were software developers. There are a ton of integrations with software development tools. Â Atlassian - the company that makes some of the most used development tools - even <a href="https://www.atlassian.com/blog/announcements/new-atlassian-slack-partnership">shutdown their competing product in exchange</a> for a stake in the company.<br></p><p>As the founder of a couple <a href="https://www.spyfu.com">software companies</a> and a sometimes slinger-of-code, Iâm pretty up to speed on that stuff. Â But, I was surprised at how significantly their customer base skews towards software-heavy companies.<br></p><p>Even when you look at customers that donât specifically use the âenterprise.slack.comâ (the vast majority of customers) - they are still very software-centric. Â The biggest ones tend to be global educational institutions or open source software initiatives. Â <a href="https://andela.com/alc/">Andela Learning Community</a> is a Google-sponsored technical-education-for-Africa initiative. It holds three of the top 10 spots. <a href="https://www.vanhack.com/hackathon/">VanHack</a> is a âhackathon without bordersâ. Â <a href="https://en.skyeng.ru/">SkyEng</a> is an English school for Russians. <br></p><p><strong>Is this a bad thing?</strong><br></p><p>I think that depends on your perspective. Â Thereâs no doubt that Slack has a devoted user base of software peeps. Â The question is, are they on the precipice of breaking through to a broader market - potentially changing the way all businesses communicate? Â Or is it destined to be just another tool for nerds?<br></p><p>Honestly, I think you can find data in Slackâs customer list to supp
226ort either side of that argument. Â Iâll give you my opinion, but first let me address a little anecdotal confirmation bias: If I eliminate all the software people I have personally witnessed using Slack - so, my marketing team and (oddly enough) my 70-year-old parents - all of them prefer to use Slack instead of email. Â I donât know *anybody* that has used Slack that doesnât feel like they have a productivity advantage vs email. Â Iâm not a Slack fan boy, but I do come into this analysis thinking that Slack-like communication will eventually replace much of what email currently does. Â <br></p><p>When you get outside the top 5, and page through the top 30, enterprise customers in more traditional industries start to show up. Â Walmart, Nike, Capital One, McKinsey, T-mobile, Comcast, NewsCorp are all customers. Â Noting those last two, Slackâs second core audience might be media companies: NYTimes, NBCUniversal, Buzzfeed, Turner, and Nasdaq are also customers. Â Â <br></p><p><strong>Where Slackâs customers come from</strong><br></p><p>Most of Slack's new team sign-ups come Directly - meaning they type "www.slack.com" into their browser. Â The second most get there by a Google search, and 72% of the time they search for "slack".<br></p><p>That means that nearly <strong>75% of Slack's new accounts are already familiar with their brand</strong> before they sign up. Â Slackâs barely pays for *any* sign-ups.<br></p><p>So, if you think - like I do - that Slack-like communication is going to take over the mainstream enterprise and SMB market alike, then Slackâs market-leading position and ridiculous brand equity give them a potentially insurmountable advantage to take the lionâs share.</p><p></p><p></p> 227 </div> 228 </section> 229 230 231 <footer class="post-full-footer"> 232 233 234 235<section class="author-card"> 236 <img class="author-profile-image" src="/blog/content/images/size/w100/2019/04/Mike-headshot-square-very-tight.png" alt="Mike Roberts" /> 237 <section class="author-card-content"> 238 <h4 class="author-card-name"><a href="/blog/author/mike/">Mike Roberts</a></h4> 239 <p>Founder and CEO of Nacho Analytics and SpyFu. 240@mrspy </p> 241 </section> 242</section> 243<div class="post-full-footer-right"> 244 <a class="author-card-button" href="/blog/author/mike/">Read More</a> 245</div> 246 247 248 </footer> 249 250 251 <div class="ifs-form" data-nacho="ifs-form"> 252 <h2>Subscribe to our newsletter for more search marketing news & industry trends</h2> 253 <form accept-charset="UTF-8" action="https://dr511.infusionsoft.com/app/form/process/25acc48076c47e5609a411708dbc16e6" class="infusion-form" id="inf_form_25acc48076c47e5609a411708dbc16e6" method="POST"> 254 <input name="inf_form_xid" type="hidden" value="25acc48076c47e5609a411708dbc16e6" /> 255 <input name="inf_form_name" type="hidden" value="Web Form submitted" /> 256 <input name="infusionsoft_version" type="hidden" value="1.70.0.93876" /> 257 <div class="infusion-field"> 258 <label for="inf_field_Email" style="display: none">Email *</label> 259 <input class="infusion-field-input" id="inf_field_Email" name="inf_field_Email" placeholder="Email Address" type="text" /> 260 </div> 261 <div class="infusion-submit"> 262 <button type="submit">Subscribe</button> 263 </div> 264 </form> 265</div> 266 267 </article> 268 269 </div> 270</main> 271 272<aside class="read-next outer"> 273 <div class="inner"> 274 <div class="read-next-feed"> 275 <article class="read-next-card" 276 277 > 278 <header class="read-next-card-header"> 279 <small class="read-next-card-header-sitetitle">— Nacho Analytics Blog —</small> 280 <h3 class="read-next-card-header-title"><a href="/blog/tag/case-studies/">Case Studies</a></h3> 281 </header> 282 <div class="read-next-divider"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><path d="M13 14.5s2 3 5 3 5.5-2.463 5.5-5.5S21 6.5 18 6.5c-5 0-7 11-12 11C2.962 17.5.5 15.037.5 12S3 6.5 6 6.5s4.5 3.5 4.5 3.5"/></svg> 283</div> 284 <div class="read-next-card-content"> 285 <ul> 286 <li><a href="/blog/amazons-growth-hack/">Amazon's $10B Growth Hack That Nobody Knows About</a></li> 287 <li><a href="/blog/airbnb-vs-vrbo/">Airbnb vs. VRBO: Why A Massive Organic Search Advantage Doesn't Always Pay Off</a></li> 288 </ul> 289 </div> 290 <footer class="read-next-card-footer"> 291 <a href="/blog/tag/case-studies/">See all 2 posts â</a> 292 </footer> 293 </article> 294 295 <article class="post-card post tag-data "> 296 297 <a class="post-card-image-link" href="/blog/calculating-statistical-signigicance/"> 298 <img class="post-card-image" 299 srcset="https://images.unsplash.com/photo-1453733190371-0a9bedd82893?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ 300w, 300 https://images.unsplash.com/photo-1453733190371-0a9bedd82893?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ 600w, 301 https://images.unsplash.com/photo-1453733190371-0a9bedd82893?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ 1000w, 302 https://images.unsplash.com/photo-1453733190371-0a9bedd82893?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ 2000w" 303 sizes="(max-width: 1000px) 400px, 700px" 304 src="https://images.unsplash.com/photo-1453733190371-0a9bedd82893?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ" 305 alt="A Data-Driven Marketersâ Guide to Calculating Statistical Significance" 306 /> 307 </a> 308 309 <div class="post-card-content"> 310 311 <a class="post-card-content-link" href="/blog/calculating-statistical-signigicance/"> 312 313 <header class="post-card-header">
314 <span class="post-card-tags">Data</span> 315 <h2 class="post-card-title">A Data-Driven Marketersâ Guide to Calculating Statistical Significance</h2> 316 </header> 317 318 <section class="post-card-excerpt"> 319 <p>When marketers are A/B testing, they often miss out on one important metric: statistical significance. Statistical significance will tell you if the results you got from an A/B test are actually indicative of future performance or if those results could be an anomaly.</p> 320 </section> 321 322 </a> 323 324 <footer class="post-card-meta"> 325 326 <ul class="author-list"> 327 <li class="author-list-item"> 328 329 <div class="author-name-tooltip"> 330 Zac Harris 331 </div> 332 333 <a href="/blog/author/zac/" class="static-avatar"> 334 <img class="author-profile-image" src="/blog/content/images/size/w100/2019/04/download--1-.jpeg" alt="Zac Harris" /> 335 </a> 336 </li> 337 </ul> 338 339 <span class="reading-time">9 min read</span> 340 341 </footer> 342 343 </div> 344 345</article> 346 347 <article class="post-card post tag-case-studies "> 348 349 <a class="post-card-image-link" href="/blog/amazons-growth-hack/"> 350 <img class="post-card-image" 351 srcset="https://images.unsplash.com/photo-1556382363-8967ad2b37f0?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ 300w, 352 https://images.unsplash.com/photo-1556382363-8967ad2b37f0?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ 600w, 353 https://images.unsplash.com/photo-1556382363-8967ad2b37f0?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ 1000w, 354 https://images.unsplash.com/photo-1556382363-8967ad2b37f0?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ 2000w" 355 sizes="(max-width: 1000px) 400px, 700px" 356 src="https://images.unsplash.com/photo-1556382363-8967ad2b37f0?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ" 357 alt="Amazon's $10B Growth Hack That Nobody Knows About" 358 /> 359 </a> 360 361 <div class="post-card-content"> 362 363 <a class="post-card-content-link" href="/blog/amazons-growth-hack/"> 364 365 <header class="post-card-header"> 366 <span class="post-card-tags">Case Studies</span> 367 <h2 class="post-card-title">Amazon's $10B Growth Hack That Nobody Knows About</h2> 368 </header> 369 370 <section class="post-card-excerpt"> 371 <p>Amazon makes over $800 million a month in extra sales by continuously improving their search results - and all of their competitors (and probably every other online store) could nearly double their total online sales if they followed suit.</p> 372 </section> 373 374 </a> 375 376 <footer class="post-card-meta"> 377 378 <ul class="author-list"> 379 <li class="author-list-item"> 380 381 <div class="author-name-tooltip"> 382 Mike Roberts 383 </div> 384 385 <a href="/blog/author/mike/" class="static-avatar"> 386 <img class="author-profile-image" src="/blog/content/images/size/w100/2019/04/Mike-headshot-square-very-tight.png" alt="Mike Roberts" /> 387 </a> 388 </li> 389 </ul> 390 391 <span class="reading-time">20 min read</span> 392 393 </footer> 394 395 </div> 396 397</article> 398 399 </div> 400 </div> 401</aside> 402 403<div class="floating-header"> 404 <div class="floating-header-logo">
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