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104/*# sourceURL=global-styles-inline-css */
105</style>
106
107<style id="jetpack-stats-inline-css">
108img#wpstats{display:none}
109/*# sourceURL=jetpack-stats-inline-css */
110</style>
111<style id="jetpack-global-styles-frontend-style-inline-css">
112:root { --font-headings: unset; --font-base: unset; --font-headings-default: -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif; --font-base-default: -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif;}
113/*# sourceURL=jetpack-global-styles-frontend-style-inline-css */
114</style>
115<script id="jquery-core-js" src="https://advantage-partners.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1"></script>
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115
116<script id="jetpack-mu-wpcom-settings-js-before">
117var JETPACK_MU_WPCOM_SETTINGS = {"assetsUrl":"https://advantage-partners.com/wp-content/mu-plugins/wpcomsh/jetpack_vendor/automattic/jetpack-mu-wpcom/src/build/"};
118//# sourceURL=jetpack-mu-wpcom-settings-js-before
119</script>
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120<script id="um-gdpr-js" src="https://advantage-partners.com/wp-content/plugins/ultimate-member/assets/js/um-gdpr.min.js?ver=2.13.1"></script>
120
121<link rel="https://api.w.org/" href="https://advantage-partners.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://advantage-partners.com/wp-json/wp/v2/posts/6438" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://advantage-partners.com/xmlrpc.php?rsd" />
122
123<link rel='shortlink' href='https://advantage-partners.com/?p=6438' />
124<meta name="generator" content="Site Kit by Google 1.188.0" /><link rel="preload" href="https://advantage-partners.com/wp-content/themes/Avada/includes/lib/assets/fonts/icomoon/awb-icons.woff" as="font" type="font/woff" crossorigin><link rel="preload" href="//advantage-partners.com/wp-content/themes/Avada/includes/lib/assets/fonts/fontawesome/webfonts/fa-brands-400.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="//advantage-partners.com/wp-content/themes/Avada/includes/lib/assets/fonts/fontawesome/webfonts/fa-regular-400.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="//advantage-partners.com/wp-content/themes/Avada/includes/lib/assets/fonts/fontawesome/webfonts/fa-solid-900.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://advantage-partners.com/wp-content/uploads/fusion-icons/AP-icons-22-glyphs/fonts/icomoon.ttf?x2gm20" as="font" type="font/ttf" crossorigin><link rel="preload" href="https://advantage-partners.com/wp-content/uploads/fusion-icons/marketing-bold-icon-set/fonts/Marketing-Bold.ttf?x1m7hf" as="font" type="font/ttf" crossorigin><link rel="preload" href="https://advantage-partners.com/wp-content/uploads/fusion-icons/digital-agency-icon-set/fonts/digital.ttf?exhcqw" as="font" type="font/ttf" crossorigin><link rel="preload" href="https://advantage-partners.com/wp-content/uploads/fusion-icons/corporation-v1.1-1/fonts/corporation.ttf?z7drww" as="font" type="font/ttf" crossorigin><link rel="preload" href="https://advantage-partners.com/wp-content/uploads/fusion-icons/corporation-v1.1/fonts/corporation.ttf?z7drww" as="font" type="font/ttf" crossorigin><link rel="preload" href="https://advantage-partners.com/wp-content/uploads/fusion-icons/corporation-v1.1/fonts/corporation.ttf?z7drww" as="font" type="font/ttf" crossorigin><link rel="preload" href="https://advantage-partners.com/wp-content/uploads/fusion-icons/corporation-v1.1/fonts/corporation.ttf?z7drww" as="font" type="font/ttf" crossorigin><style type="text/css" id="css-fb-visibility">a[href^="#awb-close-collapsible__"][href$="__hide"]:not(.awb-collapse-link-visible),a[href^="#awb-open-collapsible__"][href$="__hide"].awb-collapse-link-hidden{display:none;}@media screen and (max-width: 480px){.fusion-no-small-visibility{display:none !important;}body .sm-text-align-center{text-align:center !important;}body .sm-text-align-left{text-align:left !important;}body .sm-text-align-right{text-align:right !important;}body .sm-text-align-justify{text-align:justify !important;}body .sm-flex-align-center{justify-content:center !important;}body .sm-flex-align-flex-start{justify-content:flex-start !important;}body .sm-flex-align-flex-end{justify-content:flex-end !important;}body .sm-mx-auto{margin-left:auto !important;margin-right:auto !important;}body .sm-ml-auto{margin-left:auto !important;}body .sm-mr-auto{margin-right:auto !important;}body .fusion-absolute-position-small{position:absolute;width:100%;}.awb-sticky.awb-sticky-small{ position: sticky; 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125                    body[class^="guest-author"] a[href=''] {
126                        pointer-events: none;
127                        color: inherit;
128                        text-decoration: inherit;
129                    }
130                </style>
131<script>document.addEventListener("DOMContentLoaded", function () {
132	  const sourceUrl = document.getElementById("source_url");
133	  if (sourceUrl) sourceUrl.value = window.location.href;
134});</script>
134<style class="wpcode-css-snippet">/* ============================================
135   Advantage Partners – Policy Pages
136   Shared styles for Cookie Policy & Privacy Policy
137   Usage: enqueue in WordPress or @import in theme
138   ============================================ */
139
140/* --- Shared wrapper --- */
141.ap-policy {
142  /* max-width: 860px; */
143  margin: 0 auto;
144  font-family: inherit;
145  font-size: 16px;
146  line-height: 1.7;
147  color: #2d2d2d;
148}
149
150/* --- Headings --- */
151.ap-policy h2 {
152  font-size: 1.5rem!important;
153  margin-top: 2.4rem;
154  margin-bottom: 0.6rem;
155  border-bottom: 2px solid #e8eaf0;
156  padding-bottom: 0.4rem;
157}
158
159.ap-policy h3 {
160  font-size: 1.1rem!important;
161  font-weight: 700;
162  color: #040922;
163  margin-top: 1.5rem;
164  margin-bottom: 0.4rem;
165}
166
167/* --- Body copy --- */
168.ap-policy p {
169  margin-bottom: 1rem;
170}
171
172
173/* --- Lists --- */
174.ap-policy ul {
175  margin: 0.5rem 0 1rem 1.5rem;
176  padding: 0;
177  list-style: disc;
178}
179
180.ap-policy ul li {
181  margin-bottom: 0.4rem;
182}
183
184/* --- Inline purpose/category labels --- */
185.ap-policy .label {
186  font-weight: 700;
187  color: #040922;
188}
189
190/* --- Contact callout block --- */
191.ap-policy .contact-block {
192  background: #f7f7f7;
193  border-left: 4px solid #040922;
194  padding: 1rem 1.25rem;
195  margin-top: 0.75rem;
196  border-radius: 0 4px 4px 0;
197}
198
199.ap-policy .contact-block p {
200  margin: 0.25rem 0;
201}
202
203.ap-policy .contact-block a {
204  text-decoration: none;
205}
206
207.ap-policy .contact-block a:hover {
208  text-decoration: underline;
209}
210
211/* --- Cookie table (cookie policy only) --- */
212.ap-policy .cookie-table-wrap {
213  overflow-x: auto;
214  margin-top: 1rem;
215}
216
217.ap-policy table {
218  /* width: 100%; */
219  border-collapse: collapse;
220  font-size: 0.88rem;
221  /* min-width: 600px; */
222}
223
224.ap-policy table thead tr {
225  background-color: #040922;
226  color: #ffffff;
227}
228
229.ap-policy table thead th {
230  padding: 10px 14px;
231  text-align: left;
232  font-weight: 600;
233  white-space: nowrap;
234}
235
236.ap-policy table tbody tr:nth-child(odd) {
237  background-color: #ffffff;
238}
239
240.ap-policy table tbody tr:nth-child(even) {
241  background-color: #f7f7f7;
242}
243
244.ap-policy table tbody td {
245  padding: 9px 14px;
246  border-bottom: 1px solid #e0e4ef;
247  vertical-align: top;
248}
249
250.ap-policy table tbody td:first-child {
251  font-family: monospace;
252  font-size: 0.82rem;
253  color: #3a3a5c;
254  white-space: nowrap;
255}
256
257/* --- Cookie type badges --- */
258.ap-policy .badge {
259  display: inline-block;
260  padding: 2px 8px;
261  border-radius: 3px;
262  font-size: 0.78rem;
263  font-weight: 600;
264  white-space: nowrap;
265}
266
267.ap-policy .badge-necessary {
268  background: #e6f4ea;
269  color: #1e6e36;
270}
271
272.ap-policy .badge-analytics {
273  background: #e8f0fe;
274  color: #040922;
275}
276
277/* --- Responsive --- */
278@media (max-width: 640px) {
279  .ap-policy h2 { font-size: 1.2rem; }
280  .ap-policy h3 { font-size: 1rem; }
281}</style>
281<script>document.addEventListener('DOMContentLoaded', function () {
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311			
312</script>
312
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315<style type="text/css" id="wp-custom-css">.tss-wrapper .tss-carousel7 .single-item-wrapper:before {
316    color: #0000d2 !important;
317
318}
319
320.single-item-wrapper:before{
321	font-size: 40px !important;
322}
323
324.tss-wrapper .tss-carousel3 .item-content {
325	
326	font-style: normal !important;
327}
328
329.tss-wrapper .tss-carousel3 .item-content-wrapper {
330	padding: 25px !important;
331}
332
333.swiper-pagination-horizontal.swiper-pagination-bullets {
334	display: block !important;
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336
337.swiper-wrapper {
338	padding-bottom: 30px !important;
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340
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347    animation: none !important;
348    opacity: 1 !important;
349    transform: none !important;
350    transition: none !important;
351}</style><style type="text/css" id="fusion-builder-template-page_title_bar-css">a.fusion-button.button-3 {
352  pointer-events: none;
353  cursor: default;
354  opacity: 0.6; /* Optional: visually indicate it's disabled */
355  transition: none !important;
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357
358a.fusion-button.button-3:hover,
359a.fusion-button.button-3:focus {
360  /* Neutralize any hover effects */
361  background: inherit !important;
362  color: inherit !important;
363  border-color: inherit !important;
364  box-shadow: none !important;
365}</style>
366	<!-- Add this inside your page <head> -->
367<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /><link rel='stylesheet' id='all-css-ba052b3cd3944239bd3c7c5a3de58fb0' href='https://advantage-partners.com/_jb_static/??6af4030ed5' type='text/css' media='all' />
368<link rel='stylesheet' id='dashicons-css' href='https://advantage-partners.com/wp-includes/css/dashicons.min.css?ver=7.1.2' media='all' />
369
370</head>
371
372<body class="wp-singular post-template-default single single-post postid-6438 single-format-standard wp-theme-Avada awb-no-sidebars fusion-image-hovers fusion-pagination-sizing fusion-button_type-flat fusion-button_span-no fusion-button_gradient-linear avada-image-rollover-circle-yes avada-image-rollover-yes avada-image-rollover-direction-left guest-author-2.62 fusion-body ltr no-tablet-sticky-header no-mobile-sticky-header no-mobile-slidingbar no-mobile-totop fusion-disable-outline fusion-sub-menu-fade mobile-logo-pos-left layout-wide-mode avada-has-boxed-modal-shadow- layout-scroll-offset-full avada-has-zero-margin-offset-top fusion-top-header menu-text-align-center mobile-menu-design-classic fusion-show-pagination-text fusion-header-layout-v3 avada-responsive avada-footer-fx-none avada-menu-highlight-style-bar fusion-search-form-clean fusion-main-menu-search-overlay fusion-avatar-circle avada-blog-layout-grid avada-blog-archive-layout-grid avada-header-shadow-no avada-menu-icon-position-left avada-has-megamenu-shadow avada-has-pagetitle-100-width avada-has-pagetitle-bg-full avada-has-mobile-menu-search avada-has-main-nav-search-icon avada-has-breadcrumb-mobile-hidden avada-has-titlebar-hide avada-header-border-color-full-transparent avada-has-pagination-width_height avada-flyout-menu-direction-fade avada-ec-views-v1" data-awb-post-id="6438">
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373
374		<noscript>
375			<iframe src="https://www.googletagmanager.com/ns.html?id=
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375" height="0" width="0" style="display:none;visibility:hidden"></iframe>
376		</noscript>
377		
377<!-- End Google Tag Manager (noscript) snippet added by Site Kit -->
378				
378<script type="text/javascript">
379			var doc = document.documentElement;
380			doc.setAttribute( 'data-useragent', navigator.userAgent );
381		</script>
381
382			<a class="skip-link screen-reader-text" href="#content">Skip to content</a>
383
384	<div id="boxed-wrapper">
385		
386		<div id="wrapper" class="fusion-wrapper">
387			<div id="home" style="position:relative;top:-1px;"></div>
388												<div class="fusion-tb-header"><div class="fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container fusion-custom-z-index fusion-absolute-container fusion-absolute-position-small fusion-absolute-position-medium fusion-absolute-position-large" style="--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-z-index:20051;--awb-padding-top:20px;--awb-padding-right:50px;--awb-padding-bottom:20px;--awb-padding-left:50px;--awb-padding-right-medium:30px;--awb-padding-left-medium:30px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-min-height:135px;--awb-min-height-small:100px;--awb-background-color:rgba(17,27,113,0.75);--awb-sticky-background-color:var(--awb-color7) !important;--awb-sticky-height:80px !important;--awb-flex-wrap:wrap;" data-transition-offset="0" data-sticky-offset="0" data-scroll-offset="0" data-sticky-height-transition="1" data-sticky-small-visibility="1" data-sticky-medium-visibility="1" data-sticky-large-visibility="1" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap" style="width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px / 2 );margin-right: calc(-0px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_4 1_4 fusion-flex-column" style="--awb-padding-left:10px;--awb-padding-left-medium:0px;--awb-bg-size:cover;--awb-width-large:25%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:33.333333333333%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column"><div class="fusion-image-element" style="--awb-max-width:250px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" has-fusion-standard-logo fusion-imageframe imageframe-none imageframe-10 hover-type-none"><a class="fusion-no-lightbox" href="https://advantage-partners.com/" target="_self" aria-label="Phase3"><img decoding="async" src="https://i0.wp.com/advantage-partners.com/wp-content/uploads/2024/03/Phase3.png?fit=400%2C300&ssl=1" data-orig-src="https://advantage-partners.com/wp-content/uploads/2023/02/AdvantagePartners-Logo-White.png" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://advantage-partners.com/wp-content/uploads/2023/02/AdvantagePartners-Logo-White.png 1x, 2x" style="max-height:65px;height:auto;" width="300" height="65" class="lazyload img-responsive fusion-standard-logo" alt="Advantage Partners Logo" /></a></span></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-no-small-visibility fusion-no-medium-visibility" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:1;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column"><nav class="awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-right awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left awb-menu_mt-align-flex-start mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-sli
388de_up" style="--awb-font-size:var(--awb-typography3-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-transform:var(--awb-typography3-text-transform);--awb-gap:45px;--awb-align-items:center;--awb-justify-content:center;--awb-items-padding-top:6px;--awb-items-padding-bottom:6px;--awb-border-bottom:2px;--awb-color:var(--awb-color1);--awb-letter-spacing:var(--awb-typography3-letter-spacing);--awb-active-color:var(--awb-color1);--awb-active-border-bottom:2px;--awb-active-border-color:var(--awb-color1);--awb-submenu-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-submenu-bg:var(--awb-color8);--awb-submenu-sep-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 80%));--awb-submenu-active-bg:hsla(var(--awb-color8-h),var(--awb-color8-s),calc(var(--awb-color8-l) + 10%),var(--awb-color8-a));--awb-submenu-active-color:var(--awb-color1);--awb-submenu-space:10px;--awb-submenu-font-size:var(--awb-typography5-font-size);--awb-submenu-text-transform:var(--awb-typography5-text-transform);--awb-submenu-line-height:var(--awb-typography5-line-height);--awb-submenu-letter-spacing:var(--awb-typography5-letter-spacing);--awb-icons-color:var(--awb-color1);--awb-icons-hover-color:var(--awb-color1);--awb-main-justify-content:flex-start;--awb-mobile-bg:var(--awb-color1);--awb-mobile-color:var(--awb-color7);--awb-mobile-active-bg:var(--awb-color1);--awb-mobile-active-color:var(--awb-color8);--awb-mobile-trigger-color:var(--awb-color8);--awb-justify-title:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:var(--awb-typography3-font-family);--awb-fusion-font-weight-typography:var(--awb-typography3-font-we
388ight);--awb-fusion-font-style-typography:var(--awb-typography3-font-style);--awb-fusion-font-family-submenu-typography:var(--awb-typography5-font-family);--awb-fusion-font-weight-submenu-typography:var(--awb-typography5-font-weight);--awb-fusion-font-style-submenu-typography:var(--awb-typography5-font-style);--awb-fusion-font-family-mobile-typography:&quot;Inter&quot;;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:700;" aria-label="Main Menu" data-breakpoint="1256" data-count="0" data-transition-type="center" data-transition-time="300" data-expand="right"><button type="button" class="awb-menu__m-toggle awb-menu__m-toggle_no-text" aria-expanded="false" aria-controls="menu-main-menu"><span class="awb-menu__m-toggle-inner"><span class="collapsed-nav-text"><span class="screen-reader-text">Toggle Navigation</span></span><span class="awb-menu__m-collapse-icon awb-menu__m-collapse-icon_no-text"><span class="awb-menu__m-collapse-icon-open awb-menu__m-collapse-icon-open_no-text fa-bars fas"></span><span class="awb-menu__m-collapse-icon-close awb-menu__m-collapse-icon-close_no-text fa-times fas"></span></span></span></button><ul id="menu-main-menu" class="fusion-menu awb-menu__main-ul awb-menu__main-ul_row"><li  id="menu-item-2525"  class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2525 awb-menu__li awb-menu__main-li awb-menu__main-li_regular"  data-item-id="2525"><span class="awb-menu__main-background-default awb-menu__main-background-default_center"></span><span class="awb-menu__main-background-active awb-menu__main-background-active_center"></span><a  class="awb-menu__main-a awb-menu__main-a_regular"><span class="menu-text">Services</span><span class="awb-menu__open-nav-submenu-hover"></span></a><button type="button" aria-label="Open submenu of Services" aria-expanded="false" class="awb-menu__open-nav-submenu_mobile awb-menu__open-nav-submenu_main"></button><ul class="awb-menu__sub-ul awb-menu__sub-ul_main"><li  id="menu-item-3909"  class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3909 awb-menu__li awb-menu__sub-li" ><a  class="awb-menu__sub-a"><span>Assurance</span><span class="awb-menu__open-nav-submenu-hover"></span></a><button type="button" aria-label="Open submenu of Assurance" aria-expanded="false" class="awb-menu__open-nav-submenu_mobile awb-menu__open-nav-submenu_sub"></button><ul class="awb-menu__sub-ul awb-menu__sub-ul_grand"><li  id="menu-item-3851"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3851 awb-menu__li awb-menu__sub-li" ><a  href="https://advantage-partners.com/assurance/soc-2/" class="awb-menu__sub-a"><span>SOC 2</span></a></li><li  id="menu-item-3850"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3850 awb-menu__li awb-menu__sub-li" ><a  href="https://advantage-partners.com/assurance/hipaa/" class="awb-menu__sub-a"><span>HIPAA</span></a></li><li  id="menu-item-4134"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4134 awb-menu__li awb-menu__sub-li" ><a  href="https://advantage-partners.com/assurance/iso27001/" class="awb-menu__sub-a"><span>ISO 27001</span></a></li><li  id="menu-item-6395"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6395 awb-menu__li awb-menu__sub-li" ><a  href="https://advantage-partners.com/assurance/iso-iec-27701-certification/" class="awb-menu__sub-a"><span>ISO 27701</span></a></li><li  id="menu-item-6400"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6400 awb-menu__li awb-menu__sub-li" ><a  href="https://advantage-partners.com/assurance/iso-iec-42001-certification/" class="awb-menu__sub-a"><span>ISO 42001</span></a></li><li  id="menu-item-5174"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5174 awb-menu__li awb-menu__sub-li" ><a  href="https://advantage-partners.com/achieve-hitrust-certification/" class="awb-menu__sub-a"><span>HITRUST</span></a></li></ul></li><li  id="menu-item-3849"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-3849 awb-menu__li awb-menu__sub-li" ><a  href="https://advantage-partners.com/advisory/" class="awb-menu__sub-
388a"><span>Advisory</span><span class="awb-menu__open-nav-submenu-hover"></span></a><button type="button" aria-label="Open submenu of Advisory" aria-expanded="false" class="awb-menu__open-nav-submenu_mobile awb-menu__open-nav-submenu_sub"></button><ul class="awb-menu__sub-ul awb-menu__sub-ul_grand"><li  id="menu-item-4832"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4832 awb-menu__li awb-menu__sub-li" ><a  href="https://advantage-partners.com/navigate-cmmc-with-confidence/" class="awb-menu__sub-a"><span>CMMC</span></a></li><li  id="menu-item-3848"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3848 awb-menu__li awb-menu__sub-li" ><a  href="https://advantage-partners.com/penetration-testing/" class="awb-menu__sub-a"><span>Penetration Testing</span></a></li></ul></li></ul></li><li  id="menu-item-2945"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2945 awb-menu__li awb-menu__main-li awb-menu__main-li_regular"  data-item-id="2945"><span class="awb-menu__main-background-default awb-menu__main-background-default_center"></span><span class="awb-menu__main-background-active awb-menu__main-background-active_center"></span><a  href="https://advantage-partners.com/customers/" class="awb-menu__main-a awb-menu__main-a_regular"><span class="menu-text">Customers</span></a></li><li  id="menu-item-4357"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4357 awb-menu__li awb-menu__main-li awb-menu__main-li_regular"  data-item-id="4357"><span class="awb-menu__main-background-default awb-menu__main-background-default_center"></span><span class="awb-menu__main-background-active awb-menu__main-background-active_center"></span><a  href="https://advantage-partners.com/insights/" class="awb-menu__main-a awb-menu__main-a_regular"><span class="menu-text">Insights</span></a></li><li  id="menu-item-3846"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3846 awb-menu__li awb-menu__main-li awb-menu__main-li_regular"  data-item-id="3846"><span class="awb-menu__main-background-default awb-menu__main-background-default_center"></span><span class="awb-menu__main-background-active awb-menu__main-background-active_center"></span><a  href="https://advantage-partners.com/about/" class="awb-menu__main-a awb-menu__main-a_regular"><span class="menu-text">About Us</span></a></li><li  id="menu-item-2599"  class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2599 awb-menu__li awb-menu__main-li awb-menu__main-li_regular"  data-item-id="2599"><span class="awb-menu__main-background-default awb-menu__main-background-default_center"></span><span class="awb-menu__main-background-active awb-menu__main-background-active_center"></span><a  href="https://advantage-partners.com/faq/" class="awb-menu__main-a awb-menu__main-a_regular"><span class="menu-text">FAQ</span></a></li></ul></nav></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_4 1_4 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:25%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:66.666666666667%;--awb-order-small:3;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row fusion-flex-align-items-center"><div class="fusion-no-medium-visibility fusion-no-large-visibility" style="text-align:right;"><a class="fusion-button button-flat button-small button-custom fusion-button-default button-22 fusion-button-default-span " style="--awb-margin-right:10px;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color2);--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button-border-radius-top-left:60px;--button-border-radius-top-right:60px;
388--button-border-radius-bottom-right:60px;--button-border-radius-bottom-left:60px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:var(--awb-color2);--button_gradient_bottom_color_hover:var(--awb-color2);--button_text_transform:var(--awb-typography3-text-transform);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);" target="_self" data-hover="text_slide_up" href="https://advantage-partners.com/#contactus"><div class="awb-button-text-transition  awb-button__hover-content--centered"><span class="fusion-button-text awb-button__text awb-button__text--default">Get in Touch</span><span class="fusion-button-text awb-button__text awb-button__text--default">Get in Touch</span></div></a></div><div class="fusion-no-small-visibility" style="text-align:right;"><a class="fusion-button button-flat button-medium button-custom fusion-button-default button-23 fusion-button-default-span " style="--awb-margin-right:20px;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color8);--button_border_hover_color:var(--awb-color2);--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button-border-radius-top-left:60px;--button-border-radius-top-right:60px;--button-border-radius-bottom-right:60px;--button-border-radius-bottom-left:60px;--button_gradient_top_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_bottom_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 100%));--button_gradient_top_color_hover:var(--awb-color2);--button_gradient_bottom_color_hover:var(--awb-color2);--button_text_transform:var(--awb-typography3-text-transform);--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);
388--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);" target="_self" data-hover="text_slide_up" href="https://advantage-partners.com/#contactus"><div class="awb-button-text-transition  awb-button__hover-content--centered"><span class="fusion-button-text awb-button__text awb-button__text--default">Get in Touch</span><span class="fusion-button-text awb-button__text awb-button__text--default">Get in Touch</span></div></a></div><nav class="awb-menu awb-menu_row awb-menu_em-click mobile-mode-collapse-to-button awb-menu_icons-right awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-accordion awb-menu_indent-left awb-menu_mt-align-flex-start close-on-outer-click-yes mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-slide_up fusion-no-large-visibility" style="--awb-font-size:var(--awb-typography3-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-transform:var(--awb-typography3-text-transform);--awb-gap:45px;--awb-align-items:center;--awb-justify-content:center;--awb-items-padding-top:6px;--awb-items-padding-bottom:6px;--awb-border-bottom:2px;--awb-color:var(--awb-color1);--awb-letter-spacing:var(--awb-typography3-letter-spacing);--awb-active-color:var(--awb-color1);--awb-active-border-bottom:2px;--awb-active-border-color:var(--awb-color1);--awb-submenu-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 20%));--awb-submenu-bg:var(--awb-color8);--awb-submenu-sep-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 80%));--awb-submenu-active-bg:hsla(var(--awb-color8-h),var(--awb-color8-s),calc(var(--awb-color8-l) + 10%),var(--awb-color8-a));--awb-submenu-active-color:var(--awb-color1);--awb-submenu-space:10px;--awb-submenu-font-size:var(--awb-typography5-font-size);--awb-submenu-text-transform:var(--awb-typography5-text-transform);--awb-submenu-line-height:var(--awb-typography5-line-height);--awb-submenu-letter-spacing:var(--awb-typography5-letter-spacing);--awb-icons-color:var(--awb-color1);--awb-icons-hover-color:var(--awb-color1);--awb-main-justify-content:flex-start;--awb-mobile-bg:var(--awb-color1);--awb-mobile-color:var(--awb-color7);--awb-mobile-active-bg:var(--awb-color1);--awb-mobile-active-color:var(--awb-color8);--awb-trigger-padding-right:12px;--awb-trigger-padding-left:12px;--awb-mobile-trigger-color:var(--awb-color4);--awb-justify-title:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:var(--awb-typography3-font-family);--awb-fusion-font-weight-typography:var(--awb-typography3-font-we
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392--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:50px;"><h1 class="fusion-title-heading title-heading-center fusion-responsive-typography-calculated" style="margin:0;font-size:1em;--fontSize:50;line-height:1.1;">Choosing the Right Security Framework</h1></div><div class="fusion-title title fusion-title-29 fusion-no-medium-visibility fusion-no-large-visibility fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one" style="--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:32px;"><h1 class="fusion-title-heading title-heading-center fusion-responsive-typography-calculated" style="margin:0;font-size:1em;--fontSize:32;line-height:1.1;">Choosing the Right Security Framework</h1></div><div class="fusion-meta-tb fusion-meta-tb-1 floated" style="--awb-border-bottom:0px;--awb-border-top:0px;--awb-border-left:0px;--awb-border-right:0px;--awb-height:36px;--awb-text-color:var(--awb-color1);--awb-item-background-color:var(--awb-color7);--awb-alignment:center;--awb-alignment-medium:center;--awb-alignment-small:center;"><span class="fusion-tb-published-date">Published On: September 24, 2026</span><span class="fusion-meta-tb-sep">|</span><span class="fusion-tb-published-read-time">7.6 min read</span><span class="fusion-meta-tb-sep">|</span></div></div></div></div></div>
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399
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401					<div class="fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:0px;--awb-padding-bottom:40px;--awb-padding-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-content-tb fusion-content-tb-1" style="--awb-margin-bottom:0px;--awb-margin-left:30px;--awb-margin-right:30px;--awb-margin-top:0px;"><div class="fusion-fullwidth fullwidth-box fusion-builder-row-12-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-46"><p>by Kinjal Brahmachari, IT Audit Manager</p>
402<h2><strong>SOC 2 vs. ISO 27001: Which Should You Pursue First?</strong></h2>
403<p><em>For many growing tech companies, the decision to pursue a security framework is market-driven. A client requests a SOC 2 report. An international prospect expects ISO/IEC 27001 certification. A board member wants stronger evidence that security risks are being managed.</em></p>
404<p>The question is often not whether the company needs an independent assessment, but which one it needs first.</p>
405<p>SOC 2 and ISO/IEC 27001 cover much of the same security territory, but they are designed differently and tend to serve different audiences. The right place to start depends on who is asking, where the business operates, and what the company needs to accomplish next.</p>
406<h3><strong>The Most Important Difference</strong></h3>
407<p>SOC 2 is an attestation.</p>
408<p>An independent CPA firm evaluates an organization’s controls against the AICPA’s Trust Services Criteria and issues a report containing the auditor’s opinion, a description of the organization’s system, and the results of the audit.</p>
409<p>Organizations do not receive a SOC 2 certification or “pass” the audit in the traditional sense. The SOC 2 report is the deliverable.</p>
410<p>ISO/IEC 27001 is a certification.</p>
411<p>An accredited certification body evaluates the organization’s Information Security Management System, or ISMS, against the requirements of the ISO/IEC 27001 standard. If those requirements are met, the organization receives a certificate. That certificate is generally valid for three years, subject to annual surveillance audits and eventual recertification.</p>
412<p>This distinction affects how the two frameworks are structured, how clients evaluate the results, and how organizations communicate their achievement.</p>
413<h3><strong>Where SOC 2 and ISO 27001 Overlap</strong></h3>
414<p>Although the assessment models differ, both frameworks are designed to demonstrate that security is managed through established, repeatable processes.</p>
415<p>Common areas of focus include:</p>
416<h4>Security policies</h4>
417<p>Both standard require formal, written guidelines governing information security.</p>
418<h4><strong>Risk management</strong></h4>
419<p>Both expect organizations to identify risks affecting their systems and information and implement controls that are appropriate for those risks.</p>
420<h4><strong>Access control and user management</strong></h4>
421<p>Organizations need to demonstrate that access to systems and sensitive information is authorized, restricted, monitored, and reviewed.</p>
422<h4><strong>Incident response</strong></h4>
423<p>Both expect documented processes for identifying, escalating, responding to, and learning from security incidents.</p>
424<h4><strong>Vendor risk management</strong></h4>
425<p>Organizations are expected to evaluate and monitor third parties that store, process, transmit, or otherwise have access to sensitive information.</p>
426<h4><strong>Change management</strong></h4>
427<p>
427Both assess how changes to applications, infrastructure, and production environments are requested, reviewed, tested, approved, and tracked.</p>
428<h4><strong>Ongoing monitoring</strong></h4>
429<p>Neither framework should be treated as a one-time compliance exercise.</p>
430<p>A SOC 2 Type II audit evaluates whether controls operated effectively over a defined review period. ISO/IEC 27001 requires an actively maintained ISMS supported by internal audits, management reviews, corrective actions, and recurring surveillance audits.</p>
431<p>Because of this overlap, organizations pursuing both can often leverage the policies, risk assessments, control activities, and evidence across the two engagements. The key is to design one coordinated control environment that aligns with the expectations of both SOC 2 and ISO/IEC 27001, instead of building two separate compliance programs.</p>
432<h4>In a nutshell, the following table summarizes the overlaps and differences:</h4>
433<table class="ap-table">
434<tbody>
435<tr>
436<td><strong>Area</strong></td>
437<td><strong>ISO 27001</strong></td>
438<td><strong>SOC 2</strong></td>
439</tr>
440<tr>
441<td>Security Policies</td>
442<td>✓</td>
443<td>✓</td>
444</tr>
445<tr>
446<td>Risk Management</td>
447<td>✓</td>
448<td>✓</td>
449</tr>
450<tr>
451<td>Access Control &amp; User Management</td>
452<td>✓</td>
453<td>✓</td>
454</tr>
455<tr>
456<td>Asset Management</td>
457<td>✓</td>
458<td>✓</td>
459</tr>
460<tr>
461<td>Vendor/Supplier Security</td>
462<td>✓</td>
463<td>✓</td>
464</tr>
465<tr>
466<td>Incident Management</td>
467<td>✓</td>
468<td>✓</td>
469</tr>
470<tr>
471<td>Change Management</td>
472<td>✓</td>
473<td>✓</td>
474</tr>
475<tr>
476<td>Security Awareness Training</td>
477<td>✓</td>
478<td>✓</td>
479</tr>
480<tr>
481<td>Monitoring &amp; Logging</td>
482<td>✓</td>
483<td>✓</td>
484</tr>
485<tr>
486<td>Business Continuity &amp; Disaster Recovery</td>
487<td>✓</td>
488<td>✓</td>
489</tr>
490<tr>
491<td>Internal Audits</td>
492<td>✓</td>
493<td>Partially</td>
494</tr>
495<tr>
496<td>Statement of Applicability</td>
497<td>✓</td>
498<td>Not required</td>
499</tr>
500<tr>
501<td>Management Review</td>
502<td>✓</td>
503<td>Not explicitly required</td>
504</tr>
505<tr>
506<td>Certification/Attestation</td>
507<td>Certification</td>
508<td>Attestation Report</td>
509</tr>
510</tbody>
511</table>
512<h3><strong>Where They Differ</strong></h3>
513<h4><strong>Assessment structure</strong></h4>
514<p>SOC 2 is based on the AICPA’s Trust Services Criteria. Security, also known as the Common Criteria, is included in every SOC 2 examination. Availability, Confidentiality, Processing Integrity, and Privacy may be added when relevant to the organization and the scope of the engagement.</p>
515<p>ISO/IEC 27001 focuses on the design and operation of a formal ISMS. Organizations must:</p>
516<ul>
517<li>Define the scope of the ISMS</li>
518<li>Identify and assess information security risks</li>
519<li>Develop a risk treatment plan</li>
520<li>Select and implement appropriate security controls</li>
521<li>Document applicable controls in a Statement of Applicability (SoA)</li>
522<li>Establish security policies and procedures</li>
523<li>Conduct internal audits</li>
524<li>Perform management reviews</li>
525<li>Monitor, measure, and continually improve the ISMS</li>
526</ul>
527<h4><strong>Market recognition</strong></h4>
528<p>SOC 2 is widely requested by U.S.-based companies, especially during enterprise SaaS sales and vendor security reviews.</p>
529<p>ISO/IEC 27001 is internationally recognized and is frequently expected by global customers, partners, procurement teams, and regulators. Companies entering Europe, the Middle East, or other international markets may encounter ISO requirements earlier in the sales process.</p>
530<p>These are market tendencies, not hard boundaries. Some international customers request SOC 2 reports, while some U.S. customers prefer or accept ISO/IEC 27001 certification.</p>
531<h4><strong>Program design</strong></h4>
532<p>SOC 2 offers flexibility in how an organization designs its controls, provided those controls address the applicable Trust Services Criteria and are accurately described in the report.</p>
533<p>ISO/IEC 27001 also allows controls to be selected based on risk, but it requires a more formally structured management system. That structure includes defined responsibilities, security objectives, internal audits, management reviews, and continual improvement.</p>
534<p>For some organizations, the ISMS creates helpful discipline. For others, it introduces documentation and governance practices that must be developed before the certification audit can begin.</p>
535<h4><strong>Deliverable</strong></h4>
536<p>A SOC 2 engagement produces a detailed report that is generally shared with customers and prospects under a nondisclosure agreement.</p>
537<p>An ISO/IEC 27001 engagement produces a certificate that can be referenced publicly. The certificate identifies the certified organization, applicable standard, and scope of the ISMS. Customers conducting deeper due diligence may also ask to review the organization’s Statement of Applicability.</p>
538<h3><strong>Which Should Come First?</strong></h3>
539<p>There is no universal sequence. The right decision usually comes down to four considerations.</p>
540<h4><strong><strong>Who is asking?</strong></strong></h4>
541<p>Start with the requirement most likely to affect current revenue.</p>
542<ul>
543<li>If a U.S. enterprise customer is requesting a SOC 2 report before signing or renewing a contract, SOC 2 may be the clearest first step.</li>
544<li>If international customers, procurement teams, or partners specifically require ISO/IEC 27001 certification, starting with ISO may create more immediate value.</li>
545</ul>
546<p>A framework that does not satisfy the customer’s actual requirement is unlikely to remove the sales barrier, even if it demonstrates a strong security program.</p>
547<h4><strong><strong>Where is the business going?</strong></strong></h4>
548<p>Current demand matters, but so does the company’s growth strategy.</p>
549<ul>
550<li>A company focused on the U.S. market today but preparing to expand internationally may choose to complete SOC 2 first while designing its policies, risk assessment, and governance processes with ISO/IEC 27001 in mind.</li>
551<li>Likewise, an organization pursuing ISO certification for international growth can map its controls to the Trust Services Criteria so it is better prepared for a future SOC 2 audit.</li>
552</ul>
553<h4><strong><strong>How quickly is assurance needed?</strong></strong></h4>
554<p>Timelines can influence the decision, but it should not be oversimplified.</p>
555<ul>
556<li>A SOC 2 Type I report evaluates control design as of a specific date and may provide a faster path for an organization responding to an immediate customer request. A Type II report requires an observation period and provides customers with evidence that c
556ontrols operated over time.</li>
557<li>An initial ISO/IEC 27001 certification requires both a Stage 1 and Stage 2 audit. The total timeline depends on the organization’s readiness, the maturity of its ISMS, the scope of certification, and any nonconformities identified during the audit.</li>
558</ul>
559<p>Neither option has a guaranteed timeline. Readiness is usually the biggest factor.</p>
560<h4><strong><strong>Will the company eventually need both?</strong></strong></h4>
561<p>If the answer is yes, plan for both from the beginning.</p>
562<ul>
563<li>An established ISMS can provide a strong foundation for SOC 2 because the organization may already have formal risk management, policies, ownership, and governance practices in place.</li>
564<li>A mature SOC 2 environment can also support ISO/IEC 27001 by providing documented controls and a history of operating evidence. The organization will still need to implement the management-system requirements specific to ISO, but it will not be starting from zero.</li>
565</ul>
566<p>The organizations that encounter the most friction are often those that treat SOC 2 and ISO/IEC 27001 as completely separate projects. Mapping both frameworks to a shared control environment reduces duplicate work and makes the broader compliance program easier to maintain.</p>
567<table class="ap-table">
568<tbody>
569<tr>
570<td>
571<h4 style="text-align: left;"><strong>Consideration</strong></h4>
572</td>
573<td style="text-align: left;">
574<h4><strong>SOC 2</strong></h4>
575</td>
576<td>
577<h4 style="text-align: left;"><strong>ISO/IEC 27001</strong></h4>
578</td>
579</tr>
580<tr>
581<td>Primary outcome</td>
582<td>Independent auditor’s report</td>
583<td>Accredited certification</td>
584</tr>
585<tr>
586<td>Common audience</td>
587<td>U.S. customers and enterprise buyers</td>
588<td>International customers and partners</td>
589</tr>
590<tr>
591<td>Core structure</td>
592<td>Trust Services Criteria</td>
593<td>Information Security Management System</td>
594</tr>
595<tr>
596<td>Publicly referenced</td>
597<td>Usually not; report commonly shared under NDA</td>
598<td>Yes; certification can be referenced publicly</td>
599</tr>
600<tr>
601<td>Ongoing evaluation</td>
602<td>Recurring examinations; Type II covers an observation period</td>
603<td>Annual surveillance audits and three-year recertification cycle</td>
604</tr>
605<tr>
606<td>Common reason to start</td>
607<td>Customer or sales requirement</td>
608<td>International expansion or customer requirement</td>
609</tr>
610</tbody>
611</table>
612<h3><strong>Build One Security Program, Not Two Compliance Projects</strong></h3>
613<p>The strongest approach is not simply choosing the “better” framework. It is choosing the framework that addresses the company’s immediate business needs while building a security program that can support future requirements.</p>
614<p>Advantage Partners helps growing technology companies navigate SOC 2 and ISO/IEC 27001 with a clear, efficient approach. Our team evaluates each organization’s objectives, customer expectations, existing controls, and growth plans to establish the right path forward—without creating unnecessary or duplicative work.</p>
615<p>Whether you are pursuing your first SOC 2 report, preparing for ISO/IEC 27001 certification, or planning for both, Advantage Partners can help simplify the process and build a foundation that supports long-term security maturity.</p>
616<p>Learn more about Advantage Partners’ <a href="https://advantage-partners.com/assurance/soc-2/">SOC 2</a> and <a href="https://advantage-partners.com/assurance/iso27001/">ISO/IEC 27001</a> compliance services.</p>
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620			</div>
621			</section>
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630</div><div class="fusion-title title fusion-title-30 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:#ffffff;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:37;line-height:var(--awb-typography1-line-height);"><p>Committed to Your<br />
631Company’s Success</p></h3></div><div class="fusion-text fusion-text-48" style="--awb-text-color:var(--awb-color1);--awb-margin-top:30px;"><p><span style="color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium);">Achieve a rock-solid, long-term security posture</span><span style="font-weight: 400;"> when you collaborate with Advantage Partners. Their deep understanding of security compliance and technology ensures you will reach your goals in a timely manner with the least amount of headaches. We are invested in your company’s success and committed to your future.</span></p>
632</div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-column-no-min-height fusion-animated" style="--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:50%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:50px;--awb-spacing-left-small:1.92%;" data-animationType="fadeIn" data-animationDuration="0.8" data-animationOffset="top-into-view"><div class="fusion-column-wrapper fusion-flex-justify-content-space-between fusion-content-layout-column"><form class="salesforce-form dark-theme-form" id="advantagePartnersLeadForm"
633  action="https://webto.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8&orgId=00DDn00000AC2Bn"
634  method="POST"
635  onsubmit="handleLeadSubmit(event)">
636
637<!-- ── Hidden Salesforce identifiers ─────────────────────────────── -->
638<input type="hidden" name="oid" value="00DDn00000AC2Bn" />
639<!-- retURL is IGNORED by this form: the submit handler posts with
640     fetch(..., mode:"no-cors") and preventDefault(), so the browser never
641     navigates and never follows Salesforce's redirect. The real thank-you
642     redirect is done in JS (see AP_THANK_YOU_URL below). This value is kept
643     only so the two agree if anyone ever reverts to a native form POST. -->
644<input type="hidden" name="retURL" value="https://advantage-partners.com/thank-you/" />
645<input type="hidden" name="lead_source" value="Website" />
646
647<!-- ── RECAPTCHA 1 of 5: settings payload ────────────────────────── -->
648<!-- "keyname" must match the Name of the reCAPTCHA API Key record in
649     Salesforce Setup, not the Google key itself. Note the OUTER SINGLE
650     QUOTES: the value is JSON and contains double quotes. -->
651<input
652  type="hidden"
653  name="captcha_settings"
654  value='{"keyname":"APWebToLead","fallback":"true","orgId":"00DDn00000AC2Bn","ts":""}'
655/>
656
657<!-- ── Salesforce Campaign association: RESOLVED, do not add ─────── -->
658<!-- Verified in Salesforce: automation already adds every website lead
659     to the "Website Contact Form Submission" campaign in the same
660     transaction the lead is created, with status "Submitted". Adding
661     Campaign_ID/member_status fields here would create a duplicate
662     CampaignMember, which Salesforce blocks. Nothing is needed on the
663     form for campaign tracking. (Confirmed by Chris, Aug 2026.) -->
664
665<!-- ── DEBUG (staging tests only — uncomment for a test, re-comment
666       before go-live) ─────────────────────────────────────────────── -->
667
668<!-- <input type="hidden" name="debug" value="1" /> -->
669<!-- <input type="hidden" name="debugEmail" value="[email protected]" /> -->
670<!-- <input type="hidden" name="debugEmail" value="[email protected]" /> -->
671
672
673<!-- ── UTM capture (hidden; auto-populated by script below) ──────── -->
674<input type="hidden" name="00NRm00000MLc5d" id="sfdcUtmCampaign" value="" /> <!-- UTM Campaign -->
675<input type="hidden" name="00NRm00000MLc7F" id="sfdcUtmContent"  value="" /> <!-- UTM Content  -->
676
677<!-- UTM Source and Medium are PICKLISTS in Salesforce, not free text, so
678     raw URL parameters cannot be passed straight through. The script at
679     the bottom maps them (google -> "Google", cpc -> "CPC") and leaves
680     the field blank when there is no confident match, so a bad value is
681     never sent. See the mapping table there before adding new campaign
682     URL conventions. -->
683<input type="hidden" name="00NRm00000MLc0n" id="sfdcUtmSource" value="" />
684<input type="hidden" name="00NRm00000MLc2P" id="sfdcUtmMedium" value="" />
685
686<!-- SERVICE INTERESTS
687     NOTE: every .accordion-content ships with the `is-open` class and every
688     .accordion-header with `active`. This is deliberate progressive
689     enhancement: the panels are OPEN by default so the checkboxes are always
690     reachable even if the accordion script never runs (late injection, a JS
691     error elsewhere on the page, or a sanitizer stripping the inline script).
692     When the script DOES run it collapses them on init to restore the
693     one-at-a-time look. Do not remove these classes. -->
694<fieldset class="form-row">
695    <legend class="legend-heading">What are you interested in? <span style="color: #ff2525">*</span>  <small>(Select all that apply)</small></legend>
696    <div class="accordion">
697
698    <!-- ASSURANCE SERVICES -->
699    <div class="assurance-services accordion-item">
700      <div class="accordion-header active">
701        <span class="accordion-icon">
702          <svg viewBox="0 0 24 24" width="16" height="16">
703            <path d="M6 9l6 6 6-6" fill="none" stroke="currentColor" stroke-width="2" />
704          </svg>
705        </span>
706        Assurance Services
707      </div>
708      <div class="accordion-content is-open">
709        <label><input type="checkbox" name="00NRm00000IQYlF" value="SOC 2" /> SOC 2</label>
710        <label><input type="checkbox" name="00NRm00000IQYlF" value="HIPAA" /> HIPAA</label>
711        <label><input type="checkbox" name="00NRm00000IQYlF" value="ISO 27001" /> ISO 27001</label>
712        <label><input type="checkbox" name="00NRm00000IQYlF" value="ISO 27701" /> ISO 27701</label>
713        <label><input type="checkbox" name="00NRm00000IQYlF" value="ISO 42001" /> ISO 42001</label>
714        <label><input type="checkbox" name="00NRm00000IQYlF" value="HITRUST" /> HITRUST</label>
715      </div>
716    </div>
717
718    <!-- ADVISORY SERVICES -->
719    <div class="advisory-services accordion-item">
720      <div class="accordion-header active">
721        <span class="accordion-icon">
722          <svg viewBox="0 0 24 24" width="16" height="16">
723            <path d="M6 9l6 6 6-6" fill="none" stroke="currentColor" stroke-width="2" />
724          </svg>
725        </span>
726        Advisory Services
727      </div>
728      <div class="accordion-content is-open">
729        <label>
730          <input type="checkbox" name="00NRm00000IQYlF" value="CMMC" /> CMMC
731        </label>
732        <label>
733          <input type="checkbox" name="00NRm00000IQYlF" value="Penetration Testing" /> Penetration Testing
734        </label>
735        <label class="wider-label">
736          <input type="checkbox" name="00NRm00000IQYlF" value="Service Guidance" /> I'd like to better understand which service may be right for me
737        </label>
738      </div>
739    </div>
740
741    <!-- PARTNERSHIPS -->
742    <div class="partnerships accordion-item">
743      <div class="accordion-header active">
744        <span class="accordion-icon">
745          <svg viewBox="0 0 24 24" width="16" height="16">
746            <path d="M6 9l6 6 6-6" fill="none" stroke="currentColor" stroke-width="2" /></svg>
747        </span>
748        Partnerships
749      </div>
750      <div class="accordion-content is-open">
751        <label class="wider-label">
752          <input type="checkbox" name="00NRm00000IQYlF" value="Partnership Inquiry" /> I'd like to discuss partnership opportunities</label>
753      </div>
754    </div>
755
756    </div>
757</fieldset>
758
759<!-- Lead fields -->
760<fieldset class="form-wrap">
761    <div class="form-row col-6">
762      <label for="first_name">First Name<span>*</span></label>
763      <input id="first_name" name="first_name" type="text" maxlength="40" required />
764    </div>
765
766    <div class="form-row col-6">
767      <label for="last_name">Last Name<span>*</span></label>
768      <input id="last_name" name="last_name" type="text" maxlength="80" required />
769    </div>
770
771    <div class="form-row col-6">
772      <label for="company">Company</label>
773      <input id="company" name="company" type="text" maxlength="255" />
774    </div>
775
776    <div class="form-row col-6">
777      <label for="email">Email<span>*</span></label>
778      <input id="email" name="email" type="email" maxlength="80" required />
779    </div>
780
781    <!-- Headquarters (values must match Salesforce picklist exactly) -->
782    <div class="form-row col-12">
783      <label for="headquarters">Where is your company headquartered?<span>*</span></label>
784      <select id="headquarters" name="00NRm00000MHVSX" required>
785        <option value="" disabled selected>Please select…</option>
786        <option value="Americas (AMER / NA / LATAM)">Americas (AMER / NA / LATAM)</option>
787        <option value="Asia-Pacific (APAC)">Asia-Pacific (APAC)</option>
788        <option value="Europe, the Middle East, and Africa (EMEA)">Europe, the Middle East, and Africa (EMEA)</option>
789      </select>
790    </div>
791
792    <!-- Honeypot (hidden from humans; bots that fill it are dropped) -->
793    <div class="form-row col-12" style="position:absolute; left:-9999px; height:1px; overflow:hidden;" aria-hidden="true">
794      <label for="extra_info">Leave this field empty</label>
795      <input id="extra_info" name="extra_info" type="text" tabindex="-1" autocomplete="off" />
796    </div>
797
798    <!-- ── RECAPTCHA 2 of 5: the widget ──────────────────────────────
799         MUST stay INSIDE the <form> element. Google injects a hidden
800         textarea named "g-recaptcha-response" inside this container, and
801         it is only picked up by the submit payload if it lives inside
802         the form. The widget is rendered EXPLICITLY by the script below
803         (see RECAPTCHA 3 of 5). The site key lives in ONE place only —
804         the AP_RECAPTCHA_SITE_KEY constant — so there is no second copy
805         here to forget to update. Do NOT add a `g-recaptcha` class or a
806         data-sitekey attribute to this div: either makes Google's script
807         auto-render into it and collide with the explicit render. -->
808    <div class="form-row col-12 recaptcha-row">
809      <div id="apRecaptchaWidget"></div>
810      <div id="recaptchaError" class="checkbox-error" style="display:none; margin-top:0.5rem;">
811        Please complete the "I'm not a robot" verification.
812      </div>
813    </div>
814
815</fieldset>
816
817<!-- ── Submit ────────────────────────────────────────────────────── -->
818<button type="submit" class="cta-button">Start your Security Journey Today!</button>
819
820<!-- Thank you message -->
821<div id="thankYouMessage" style="display:none; margin-top:1rem;">
822  Thank you for your submission. We'll be in touch shortly.
823</div>
824</form>
825
826<!-- reCAPTCHA's iframe is a fixed 304px wide and will overflow a narrow
827     column. This shrinks it only when the viewport can't fit it. -->
828<style>
829  #advantagePartnersLeadForm .recaptcha-row { margin-top: 1rem; }
830  #advantagePartnersLeadForm #apRecaptchaWidget { min-height: 78px; }
831  @media (max-width: 360px) {
832    #advantagePartnersLeadForm #apRecaptchaWidget {
833      transform: scale(0.85);
834      transform-origin: 0 0;
835    }
836  }
837</style>
838
839<!-- Inline no-refresh submission handling -->
840<script>
841
842  // ── RECAPTCHA 3 of 5: load Google's script and render explicitly ──────
843  // Explicit render (not a plain 
843<script async defer> auto-render tag):
844  //   (a) This form is injected by the page builder, sometimes after
845  //       api.js's one-time DOM scan has already happened. Auto-render
846  //       would leave an empty widget slot and a permanently
847  //       unsubmittable form. Explicit render draws the widget whenever
848  //       the markup actually exists.
849  //   (b) We keep the returned widget id, so getResponse()/reset() target
850  //       THIS widget even if another reCAPTCHA is ever added elsewhere
851  //       on the page.
852  var AP_RECAPTCHA_SITE_KEY = "6LeKDoYtAAAAACNV8tOf_YychG47khBhX04iO6x3";
853  window.apLeadRecaptchaWidgetId = (typeof window.apLeadRecaptchaWidgetId === "undefined")
854    ? null
855    : window.apLeadRecaptchaWidgetId;
856
857  (function initRecaptcha() {
858    var container = document.getElementById("apRecaptchaWidget");
859    if (!container) return;
860
861    function renderWidget() {
862      if (!window.grecaptcha || typeof grecaptcha.render !== "function") return;
863      if (container.getAttribute("data-rendered") === "true") return;
864      if (container.children.length) return; // already drawn by something else
865      try {
866        window.apLeadRecaptchaWidgetId = grecaptcha.render(container, {
867          sitekey: AP_RECAPTCHA_SITE_KEY,
868          theme: "dark"
869        });
870        container.setAttribute("data-rendered", "true");
871      } catch (err) {
872        console.error("reCAPTCHA render failed:", err);
873      }
874    }
875
876    // Named global so Google's ?onload= callback can reach it.
877    window.apLeadRecaptchaOnload = renderWidget;
878
879    // Case 1: api.js is already on the page (form re-injected, or another
880    // plugin loaded it). Render right now.
881    if (window.grecaptcha) {
882      if (typeof grecaptcha.ready === "function") grecaptcha.ready(renderWidget);
883      else renderWidget();
884      return;
885    }
886
887    // Case 2: a load is already in flight — its onload will call us.
888    if (document.querySelector("script[data-ap-recaptcha]")) return;
889
890    // Case 3: load it ourselves.
891    var s = document.createElement("script");
892    s.src = "https://www.google.com/recaptcha/api.js?render=explicit&onload=apLeadRecaptchaOnload";
893    s.async = true;
894    s.defer = true;
895    s.setAttribute("data-ap-recaptcha", "1");
896    s.onerror = function () {
897      console.error("reCAPTCHA script failed to load.");
898    };
899    (document.head || document.body).appendChild(s);
900  })();
901
902  // ── RECAPTCHA 5 of 5: keep the captcha_settings timestamp fresh ──────
903  // REQUIRED BY SALESFORCE. This is part of Salesforce's own generated
904  // Web-to-Lead snippet, not an optional nicety: the servlet rejects the
905  // submission if "ts" is missing or stale. It refreshes every 500ms and
906  // freezes once the visitor has solved the challenge, so the timestamp
907  // Salesforce sees is from just before the token was issued.
908  function apUpdateCaptchaTimestamp() {
909    var form = document.getElementById("advantagePartnersLeadForm");
910    if (!form) return;
911    var settings = form.querySelector('input[name="captcha_settings"]');
912    if (!settings) return;
913    var response = form.querySelector('textarea[name="g-recaptcha-response"]');
914    // Freeze once solved — Salesforce wants the ts from before the token.
915    if (response != null && response.value.trim() !== "") return;
916    try {
917      var elems = JSON.parse(settings.value);
918      elems["ts"] = JSON.stringify(new Date().getTime());
919      settings.value = JSON.stringify(elems);
920    } catch (err) {
921      console.error("[Advantage Partners lead form] captcha_settings is not valid JSON:", err);
922    }
923  }
924  // One interval per page — a second copy (form re-injected by the page
925  // builder) would race the first and burn CPU for no benefit.
926  if (!window.__apCaptchaTsBound) {
927    window.__apCaptchaTsBound = true;
928    apUpdateCaptchaTimestamp();               // don't wait 500ms for the first tick
929    window.__apCaptchaTsTimer = setInterval(apUpdateCaptchaTimestamp, 500);
930  }
931
932  // Returns: a token string when verified, "" when the widget is present but
933  // unchecked, and null when reCAPTCHA has not loaded at all. The caller
934  // needs to tell those last two apart to show a useful message.
935  function apGetRecaptchaToken() {
936    // Preferred: ask grecaptcha for THIS widget's response.
937    if (window.grecaptcha && typeof grecaptcha.getResponse === "function") {
938      var id = window.apLeadRecaptchaWidgetId;
939      try {
940        return (id === null || id === undefined) ? grecaptcha.getResponse() : grecaptcha.getResponse(id);
941      } catch (err) { /* fall through to the DOM read below */ }
942    }
943    // Fallback: read the textarea Google injected into the form.
944    var ta = document.querySelector('#advantagePartnersLeadForm textarea[name="g-recaptcha-response"]');
945    if (ta) return ta.value.trim();
946    return null; // reCAPTCHA genuinely never loaded
947  }
948
949  function apResetRecaptcha() {
950    if (!window.grecaptcha || typeof grecaptcha.reset !== "function") return;
951    var id = window.apLeadRecaptchaWidgetId;
952    try {
953      if (id === null || id === undefined) grecaptcha.reset();
954      else grecaptcha.reset(id);
955    } catch (err) { /* widget not rendered yet — nothing to reset */ }
956  }
957
958  // ── Campaign parameter persistence (sessionStorage) ────────────────────
959  // WHY THIS EXISTS: the capture below used to read window.location.search
960  // only, so it worked ONLY when the visitor landed directly on the form
961  // page. A LinkedIn ad pointing at the homepage meant every UTM field
962  // posted blank — the visitor navigated to /contact/ and the parameters
963  // were gone from the URL. That lost far more attribution than any
964  // mapping bug.
965  //
966  // sessionStorage, deliberately, NOT localStorage or a cookie:
967  //   - dies with the tab, so a campaign can never be credited for a visit
968  //     weeks later;
969  //   - per-origin, so staging and production never share attribution
970  //     (same reasoning as AP_CONVERSION_KEY below);
971  //   - not sent on any HTTP request, unlike a cookie.
972  //
973  // The RAW url values are stored, not the mapped picklist labels. If the
974  // SOURCE_MAP table is extended later, an in-flight session then maps
975  // correctly on submit instead of being frozen to a blank.
976  var AP_UTM_STORAGE_KEY = "apLeadUtmParams";
977
978  // Attribution model. true = LAST non-direct touch: a later ad click in
979  // the same tab overwrites the earlier one. false = FIRST touch: the
980  // original campaign is kept for the whole session. Last-touch matches
981  // how Salesforce campaign reporting is usually read — flip this one
982  // constant if marketing wants first-touch instead.
983  var AP_UTM_LAST_TOUCH = true;
984
985  // Campaign params are echoed onto the thank-you URL for Google Ads
986  // destination-URL conversions (see apThankYouUrl). true = also echo
987  // values recovered from storage, so the redirect and the Salesforce
988  // lead always agree. Set to false to echo only params physically
989  // present in the form page's own URL, which is the pre-persistence
990  // behavior.
991  var AP_PASS_STORED_UTM_TO_THANK_YOU = true;
992
993  // Resolved raw campaign params for this session. Read by the capture
994  // block below and by apThankYouUrl at submit time.
995  window.apLeadUtm = {};
996
997  (function apResolveCampaignParams() {
998    var UTM_KEYS = ["utm_source", "utm_medium", "utm_campaign", "utm_content", "utm_term", "gclid"];
999    var params = new URLSearchParams(window.location.search);
1000
1001    var live = {};
1002    var hasLive = false;
1003    UTM_KEYS.forEach(function (k) {
1004      var v = params.get(k);
1005      if (v) { live[k] = v; hasLive = true; }
1006    });
1007
1008    // Every storage call is wrapped: private mode, "block all cookies",
1009    // and iframe storage partitioning all throw on access rather than
1010    // returning null. A throw here must degrade to the old direct-landing
1011    // behavior, never break the form.
1012    function readStored() {
1013      try {
1014        var raw = window.sessionStorage.getItem(AP_UTM_STORAGE_KEY);
1015        if (!raw) return null;
1016        var obj = JSON.parse(raw);
1017        return (obj && typeof obj === "object" && !Array.isArray(obj)) ? obj : null;
1018      } catch (err) { return null; }
1019    }
1020    function writeStored(obj) {
1021      try { window.sessionStorage.setItem(AP_UTM_STORAGE_KEY, JSON.stringify(obj)); }
1022      catch (err) { /* storage blocked — this page view still works, it just
1023                       cannot hand attribution to the next one */ }
1024    }
1025
1026    var stored = readStored();
1027
1028    // A genuinely NEW campaign touch is one that names a source (or is a
1029    // Google Ads click). Presence of utm_content alone is not a new touch:
1030    // some internal links carry it, and treating that as a fresh touch
1031    // would blank out the real utm_source captured on arrival.
1032    var isNewTouch = !!(live.utm_source || live.gclid);
1033
1034    var resolved;
1035    if (!stored) {
1036      resolved = live;                                   // first page of the session
1037    } else if (AP_UTM_LAST_TOUCH) {
1038      // A new touch replaces the set outright, so a Google click after a
1039      // LinkedIn click is not reported as a LinkedIn lead with Google's
1040      // campaign name. Anything else just tops up keys we don't have yet.
1041      resolved = isNewTouch ? live : Object.assign({}, stored, live);
1042    } else {
1043      // First-touch: whatever we captured on arrival wins key by key; a
1044      // later touch can only fill in blanks.
1045      resolved = Object.assign({}, live, stored);
1046    }
1047
1048    if (hasLive || !stored) writeStored(resolved);
1049    window.apLeadUtm = resolved;
1050  })();
1051
1052  // ── Capture campaign parameters for Salesforce ─────────────────────────
1053  // Salesforce field limit is 100 chars for UTM fields. Source/Medium are
1054  // PICKLISTS, so raw URL values can't pass straight through — they're
1055  // mapped below. To support a new campaign URL convention, add the
1056  // picklist value in Salesforce first, then add the lowercase URL value
1057  // to the matching table here.
1058  (function () {
1059    // Reads the resolved session params, not window.location.search — so
1060    // this works whether the visitor landed on the form page or arrived
1061    // there from the campaign landing page.
1062    var utm = window.apLeadUtm || {};
1063
1064    // UTM Campaign and Content are free text in Salesforce, so these
1065    // pass through as-is.
1066    var campaign = utm.utm_campaign;
1067    var content = utm.utm_content;
1068    if (campaign) document.getElementById("sfdcUtmCampaign").value = campaign.slice(0, 100);
1069    if (content) document.getElementById("sfdcUtmContent").value = content.slice(0, 100);
1070
1071    // UTM Source and Medium are PICKLISTS. Only these exact values exist
1072    // in Salesforce, so anything else must not be sent.
1073    //
1074    // Campaign URLs arrive in two conventions and BOTH must work:
1075    //   1. bare platform  — utm_source=linkedin&utm_medium=social
1076    //   2. finished value — utm_source=Organic%20LinkedIn
1077    // Convention 2 was silently dropping to blank because the lookups
1078    // below only ever matched convention 1. Normalizing first makes the
1079    // table keys insensitive to case, and to whether a multi-word value
1080    // was written with a space, a hyphen or an underscore
1081    // ("Organic LinkedIn" / "organic-linkedin" / "organic_linkedin").
1082    // URLSearchParams already percent-decodes, so %20 and + are spaces
1083    // by the time they get here; the collapse below is what makes the
1084    // resulting multi-word string match a key.
1085    function normalizeUtm(v) {
1086      return (v || "")
1087        .toLowerCase()
1088        .replace(/[_\-+]+/g, " ")   // organic_linkedin / organic-linkedin
1089        .replace(/\s+/g, " ")       // collapse repeats, incl. decoded %20%20
1090        .trim();
1091    }
1092
1093    var rawSource = normalizeUtm(utm.utm_source);
1094    var rawMedium = normalizeUtm(utm.utm_medium);
1095
1096    var MEDIUM_MAP = {
1097      "cpc": "CPC", "ppc": "CPC", "paid": "CPC", "paid search": "CPC",
1098      "paidsearch": "CPC",
1099      "email": "Email",
1100      "partner": "Partner",
1101      "referral": "Referral",
1102      "social": "Social"
1103    };
1104
1105    // Keys are NORMALIZED URL values (lowercase, single spaces); values are
1106    // the exact Salesforce picklist labels. Adding a key here is safe;
1107    // adding a new VALUE requires the picklist entry to exist in Salesforce
1108    // first, or the lead silently fails to save that field.
1109    var SOURCE_MAP = {
1110      "google": "Google",
1111      "email": "Email",
1112      "organic": "Organic",
1113      "referral": "Referral",
1114      "vanta": "Vanta",
1115      // Convention 2: the URL already carries the finished picklist value.
1116      "organic linkedin": "Organic LinkedIn",
1117      "linkedin organic": "Organic LinkedIn",
1118      "paid linkedin": "Paid LinkedIn",
1119      "linkedin paid": "Paid LinkedIn",
1120      "organic social": "Organic Social",
1121      "social organic": "Organic Social",
1122      "paid social": "Paid Social",
1123      "social paid": "Paid Social"
1124    };
1125
1126    var medium = MEDIUM_MAP[rawMedium] || "";
1127
1128    // Explicit value wins: if the URL already names the picklist entry,
1129    // trust it over anything inferred from utm_medium.
1130    var source = SOURCE_MAP[rawSource] || "";
1131
1132    // Convention 1 fallback. LinkedIn splits into "Organic LinkedIn" and
1133    // "Paid LinkedIn" in Salesforce, which a bare utm_source cannot
1134    // distinguish, so the medium decides. Same idea for generic social.
1135    if (!source) {
1136      if (rawSource === "linkedin") {
1137        if (medium === "CPC") source = "Paid LinkedIn";
1138        else if (medium === "Social" || medium === "") source = "Organic LinkedIn";
1139      } else if (rawSource === "facebook" || rawSource === "instagram" || rawSource === "x" || rawSource === "twitter") {
1140        source = medium === "CPC" ? "Paid Social" : "Organic Social";
1141      }
1142    }
1143
1144    // A populated utm_source that maps to nothing is the exact failure that
1145    // sent blanks to Salesforce for weeks with no signal anywhere. One line
1146    // in the console names the unmapped value so the table above can be
1147    // extended. Silent on normal traffic (no utm_source = no message).
1148    if (rawSource && !source) {
1149      console.warn(
1150        '[Advantage Partners lead form] utm_source="' + rawSource +
1151        '" has no Salesforce picklist mapping — UTM Source will be sent blank.'
1152      );
1153    }
1154
1155    // Blank means no confident match. Never send an unmapped value.
1156    if (source) document.getElementById("sfdcUtmSource").value = source;
1157    if (medium) document.getElementById("sfdcUtmMedium").value = medium;
1158  })();
1159
1160  // ── Required service gate ─────────────────────────────────────────────
1161  // The legend for this group carries a red asterisk and Salesforce expects
1162  // an interest on every lead, so the requirement is enforced here — nothing
1163  // in the markup can do it, because a group of checkboxes sharing one name
1164  // cannot use the native `required` attribute (the browser would demand
1165  // EVERY box be checked).
1166  function validateCheckboxes(form) {
1167    const checkboxes = form.querySelectorAll('input[name="00NRm00000IQYlF"]');
1168    const anyChecked = Array.from(checkboxes).some(cb => cb.checked);
1169
1170    // Remove previous error. The :not() guard keeps this from deleting the
1171    // reCAPTCHA error box, which shares the .checkbox-error class.
1172    const oldError = form.querySelector(".checkbox-error:not(#recaptchaError)");
1173    if (oldError) oldError.remove();
1174
1175    if (!anyChecked) {
1176      const error = document.createElement("div");
1177      error.className = "checkbox-error";
1178      error.textContent = "Please select at least one service.";
1179      // Insert the message above the lead-fields fieldset, directly under
1180      // the service accordion it refers to.
1181      const anchor = form.querySelector('fieldset.form-wrap');
1182      if (anchor) anchor.insertAdjacentElement("beforebegin", error);
1183
1184      // Actually OPEN every panel so the visitor can act on the message —
1185      // the accordion closes itself on load, so highlighting the headers
1186      // alone would leave the boxes hidden and the message unactionable.
1187      form.querySelectorAll('.accordion-header').forEach(h => h.classList.add("active"));
1188      form.querySelectorAll('.accordion-content').forEach(c => c.classList.add("is-open"));
1189
1190      error.scrollIntoView({ behavior: "smooth", block: "center" });
1191      return false;
1192    }
1193
1194    return true;
1195  }
1196
1197  // ── RECAPTCHA 4 of 5: block submission without a token ────────────────
1198  // Without this check an unverified submission would be sent, silently
1199  // discarded by Salesforce (once "Require reCAPTCHA Verification" is on),
1200  // and the visitor would still see the thank-you message. The lead would be
1201  // lost with no trace anywhere.
1202  function validateRecaptcha() {
1203    const errorEl = document.getElementById("recaptchaError");
1204    const token = apGetRecaptchaToken();
1205
1206    if (token) {
1207      if (errorEl) errorEl.style.display = "none";
1208      return true;
1209    }
1210
1211    if (errorEl) {
1212      errorEl.textContent = (token === null)
1213        ? "The verification widget could not load. Please refresh the page or disable any ad/tracker blocker, then try again."
1214        : "Please complete the “I’m not a robot” verification.";
1215      errorEl.style.display = "block";
1216      errorEl.scrollIntoView({ behavior: "smooth", block: "center" });
1217    }
1218    return false;
1219  }
1220
1221  // ── Thank-you redirect (conversion tracking) ─────────────────────
1222  // The conversion tag lives on the thank-you PAGE, so the redirect must
1223  // happen only after the POST to Salesforce has actually completed — see
1224  // the .then() below. Redirecting any earlier would cancel the in-flight
1225  // request and count a conversion for a lead that was never created.
1226  // Must be a real path, not a #hash: Google Ads destination-URL
1227  // conversions and GA4 page_view triggers cannot see a fragment.
1228  //
1229  // ROOT-RELATIVE ON PURPOSE — do not hardcode the production host here.
1230  // It is resolved against window.location below, so the form redirects to
1231  // whichever host it is running on:
1232  //   production → https://advantage-partners.com/thank-you/
1233  //   staging    → https://staging-2ac0-advantagepartnerscom.wpcomstaging.com/thank-you/
1234  // This is not just convenience. The conversion flag is kept in
1235  // sessionStorage, which is per-ORIGIN: an absolute production URL would
1236  // send a staging submission to a different origin, the flag would not
1237  // travel with it, and the thank-you page would never fire the tag. The
1238  // staging site is a clone, so /thank-you/ exists on both.
1239  var AP_THANK_YOU_URL = "/thank-you/";
1240
1241  // A refresh, a bookmark, or a back/forward navigation would re-fire the
1242  // tag on the thank-you page and inflate the conversion count. The form
1243  // sets this key immediately before redirecting; the thank-you page fires
1244  // the tag only when it is present, then clears it.
1245  var AP_CONVERSION_KEY = "apLeadConversion";
1246
1247  // The thank-you redirect is the normal confirmation, so the inline
1248  // #thankYouMessage box is held back this long instead of being shown
1249  // immediately. Navigation cancels the timer, so on the happy path the box
1250  // never appears; it only surfaces if the redirect was blocked (extension,
1251  // navigation guard, missing /thank-you/ page). Long enough that a slow
1252  // navigation doesn't flash it, short enough that a blocked redirect still
1253  // confirms before the visitor gives up. Set to 0 to show it immediately.
1254  var AP_FALLBACK_MESSAGE_DELAY_MS = 1500;
1255
1256  function apThankYouUrl() {
1257    var url;
1258    try { url = new URL(AP_THANK_YOU_URL, window.location.href); }
1259    catch (err) { return AP_THANK_YOU_URL; }
1260    var here = new URLSearchParams(window.location.search);
1261    var stored = AP_PASS_STORED_UTM_TO_THANK_YOU ? (window.apLeadUtm || {}) : {};
1262    // Campaign parameters ONLY. Never put form field values in this URL —
1263    // it lands in analytics, browser history, and any referrer header.
1264    // The page's own URL wins; storage only fills what isn't already there,
1265    // so a direct landing behaves exactly as it did before persistence.
1266    ["utm_source", "utm_medium", "utm_campaign", "utm_content", "utm_term", "gclid"]
1267      .forEach(function (k) {
1268        var v = here.get(k) || stored[k];
1269        if (v) url.searchParams.set(k, v);
1270      });
1271    return url.toString();
1272  }
1273
1274  function apGoToThankYou() {
1275    try { window.sessionStorage.setItem(AP_CONVERSION_KEY, "1"); }
1276    catch (err) { /* private mode / storage blocked — redirect anyway */ }
1277    // assign(), not replace(): back from the thank-you page returns the
1278    // visitor to a reset form rather than skipping past it.
1279    window.location.assign(apThankYouUrl());
1280  }
1281
1282  function handleLeadSubmit(e) {
1283    e.preventDefault();
1284    const form = e.target;
1285
1286    // Honeypot filled = bot. Show the thank-you and silently drop it.
1287    const honeypot = form.querySelector('input[name="extra_info"]');
1288    if (honeypot && honeypot.value) {
1289      form.reset();
1290      document.getElementById("thankYouMessage").style.display = "block";
1291      return;
1292    }
1293
1294    // Run checkbox validation BEFORE anything else
1295    if (!validateCheckboxes(form)) {
1296      return; // Stop submission
1297    }
1298
1299    // Then the reCAPTCHA gate. Order matters: the service checkboxes sit
1300    // above the widget, so surfacing that error first means the visitor
1301    // fixes the topmost problem first instead of bouncing up and down.
1302    if (!validateRecaptcha()) {
1303      return; // Stop submission
1304    }
1305
1306    // Salesforce requires Company on every Lead. If the visitor left it
1307    // blank, backfill a placeholder so lead creation cannot fail.
1308    const companyField = form.querySelector('input[name="company"]');
1309    if (companyField && !companyField.value.trim()) {
1310      companyField.value = "[not provided]";
1311    }
1312
1313    const submitButton = form.querySelector('button[type="submit"]');
1314
1315    // Prevent multiple submissions
1316    if (form.dataset.submitting === 'true' || (submitButton && submitButton.disabled)) return;
1317
1318    form.dataset.submitting = 'true';
1319    if (submitButton) {
1320      submitButton.dataset.originalText = submitButton.textContent;
1321      submitButton.disabled = true;
1322      submitButton.classList.add('disabled');
1323      submitButton.textContent = 'Sending...';
1324      submitButton.setAttribute('aria-busy', 'true');
1325    }
1326
1327    // Salesforce Web-to-Lead is a no-cors POST: the browser cannot read the
1328    // response, so network completion is treated as success. Failed
1329    // submissions surface as error emails to the org's Default Lead Creator
1330    // (that's why the DEBUG block exists for staging tests).
1331    // NOTE: body MUST be wrapped in URLSearchParams so it posts as
1332    // application/x-www-form-urlencoded. A raw FormData object sends
1333    // multipart/form-data, which the Web-to-Lead servlet silently ignores
1334    // (returns 200 OK but creates no lead). Do not "simplify" this.
1335    fetch(form.action, {
1336      method: "POST",
1337      body: new URLSearchParams(new FormData(form)),
1338      mode: "no-cors"
1339    })
1340    .then(() => {
1341      form.reset();
1342      // reCAPTCHA tokens are SINGLE USE. Without this reset the widget keeps
1343      // its green check but the stale token is rejected on the next
1344      // submission — which Salesforce would discard silently.
1345      apResetRecaptcha();
1346
1347      // Fallback only, and deliberately NOT shown now: the redirect below is
1348      // the confirmation, so showing the box here would flash a duplicate
1349      // message on the way out. The timer is cancelled by the navigation, so
1350      // this fires only when the redirect was blocked by an extension or a
1351      // popup/navigation guard — the visitor still gets confirmation instead
1352      // of a form that looks like it did nothing.
1353      setTimeout(function () {
1354        document.getElementById("thankYouMessage").style.display = "block";
1355      }, AP_FALLBACK_MESSAGE_DELAY_MS);
1356
1357      if (submitButton) {
1358        submitButton.textContent = 'Form Submitted';
1359        submitButton.setAttribute('aria-disabled', 'true');
1360        submitButton.removeAttribute('aria-busy');
1361      }
1362
1363      apGoToThankYou();
1364    })
1365    .catch(err => {
1366      console.error("Lead submission error:", err);
1367      form.dataset.submitting = 'false';
1368      apResetRecaptcha();
1369      if (submitButton) {
1370        submitButton.disabled = false;
1371        submitButton.classList.remove('disabled');
1372        submitButton.textContent = submitButton.dataset.originalText || 'Start your Security Journey Today!';
1373        submitButton.removeAttribute('aria-busy');
1374      }
1375    });
1376  }
1377
1378  // ── Accordion ──────────────────────────────────────────────────────
1379  // Bound with event DELEGATION on document and run IMMEDIATELY (not inside
1380  // DOMContentLoaded). This is the fix for the original bug: when a page
1381  // builder injects this markup after DOMContentLoaded has already fired, a
1382  // per-element listener bound in that event never attaches, the panels can't
1383  // open, and NOTHING reaches Salesforce. Delegation on document survives
1384  // injection at any time and survives re-injection of the form.
1385  (function initAccordion() {
1386    // Bind the document-level listener ONCE per page. If the page builder
1387    // injects this fragment a second time (AJAX partial, popup re-open), a
1388    // second listener would fire on the same click and immediately undo the
1389    // first one's toggle. The flag is on window because the two copies of
1390    // this script share nothing else.
1391    if (!window.__apAccordionBound) {
1392      window.__apAccordionBound = true;
1393      document.addEventListener("click", function (e) {
1394        const header = e.target.closest ? e.target.closest(".accordion-header") : null;
1395        if (!header) return;
1396        const root = header.closest(".accordion");
1397        if (!root) return; // only react to this form's accordion
1398
1399        const content = header.nextElementSibling;
1400        const willOpen = !header.classList.contains("active");
1401
1402        // Close siblings within the same accordion (one-at-a-time behavior)
1403        root.querySelectorAll(".accordion-header").forEach(h => {
1404          if (h === header) return;
1405          h.classList.remove("active");
1406          if (h.nextElementSibling) h.nextElementSibling.classList.remove("is-open");
1407        });
1408
1409        header.classList.toggle("active", willOpen);
1410        if (content) content.classList.toggle("is-open", willOpen);
1411      });
1412    }
1413
1414    // Collapse on init to restore the designed collapsed look when JS runs.
1415    // The markup ships OPEN, so if this script is ever stripped or fails to
1416    // run the panels simply stay open and the checkboxes remain reachable.
1417    document.querySelectorAll(".accordion .accordion-header").forEach(h => {
1418      h.classList.remove("active");
1419      if (h.nextElementSibling) h.nextElementSibling.classList.remove("is-open");
1420    });
1421  })();
1422</script>
1422</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-padding-top-medium:80px;--awb-padding-bottom-medium:80px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_1_4 1_4 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:25%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element fusion-no-small-visibility" style="text-align:left;--awb-margin-bottom:45px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" has-fusion-standard-logo fusion-imageframe imageframe-none imageframe-11 hover-type-none"><a class="fusion-no-lightbox" href="https://advantage-partners.com/" target="_self" aria-label="Phase3"><img decoding="async" src="https://i0.wp.com/advantage-partners.com/wp-content/uploads/2024/03/Phase3.png?fit=400%2C300&ssl=1" data-orig-src="https://advantage-partners.com/wp-content/uploads/2023/02/AdvantagePartners-Logo-White.png" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://advantage-partners.com/wp-content/uploads/2023/02/AdvantagePartners-Logo-White.png 1x, 2x" style="max-height:65px;height:auto;" width="300" height="65" class="lazyload img-responsive fusion-standard-logo" alt="Advantage Partners Logo" /></a></span></div><div class="fusion-text fusion-text-49" style="--awb-font-size:14px;--awb-text-color:var(--awb-color1);"><p>Advantage Partners provides growing technology companies with seamless and efficient security and compliance services.</p>
1423</div><div class="fusion-image-element sm-text-align-center fusion-no-medium-visibility fusion-no-large-visibility" style="text-align:left;--awb-margin-bottom:45px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" has-fusion-standard-logo fusion-imageframe imageframe-none imageframe-12 hover-type-none"><a class="fusion-no-lightbox" href="https://advantage-partners.com/" target="_self" aria-label="Phase3"><img decoding="async" src="https://i0.wp.com/advantage-partners.com/wp-content/uploads/2024/03/Phase3.png?fit=400%2C300&ssl=1" data-orig-src="https://advantage-partners.com/wp-content/uploads/2023/02/AdvantagePartners-Logo-White.png" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://advantage-partners.com/wp-content/uploads/2023/02/AdvantagePartners-Logo-White.png 1x, 2x" style="max-height:65px;height:auto;" width="300" height="65" class="lazyload img-responsive fusion-standard-logo" alt="Advantage Partners Logo" /></a></span></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-no-small-visibility" style="--awb-bg-size:cover;--awb-width-large:40%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12%;--awb-width-medium:40%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:12%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row"><div class="fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap" style="--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-19 fusion_builder_column_inner_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:6.144%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:6.144%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-31 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;
1423--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);">Services</h3></div><div class="fusion-title title fusion-title-32 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/assurance/soc-2/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - SOC 2</a></h4></div><div class="fusion-title title fusion-title-33 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/assurance/hipaa/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - HIPAA</a></h4></div><div class="fusion-title title fusion-title-34 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/assurance/iso27001/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - ISO 27001</a></h4></div><div class="fusion-title title fusion-title-35 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/assurance/iso-iec-27701-certification/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - ISO 27701</a></h4></div><div class="fusion-title title fusion-title-36 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/assurance/iso-iec-42001-certification/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - ISO 42001</a></h4></div><div class="fusion-title title fusion-title-37 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;
1423--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/achieve-hitrust-certification/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - HITRUST</a></h4></div><div class="fusion-title title fusion-title-38 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/advisory/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Advisory</a></h4></div><div class="fusion-title title fusion-title-39 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/penetration-testing/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Penetration Testing</a></h4></div><div class="fusion-title title fusion-title-40 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/navigate-cmmc-with-confidence/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">CMMC</a></h4></div></div></div><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-20 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:6.144%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:6.144%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-41 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);">Pages</h3></div><div class="fusion-title title fusion-title-42 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;
1423--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/customers/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Customers</a></h4></div><div class="fusion-title title fusion-title-43 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/insights/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Insights</a></h4></div><div class="fusion-title title fusion-title-44 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/about/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">About Us</a></h4></div><div class="fusion-title title fusion-title-45 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/faq/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">FAQ</a></h4></div></div></div></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility" style="--awb-bg-size:cover;--awb-width-large:20%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-no-small-visibility" style="text-align:right;"><a class="fusion-button button-flat button-xlarge button-default fusion-button-default button-25 fusion-button-default-span fusion-button-default-type" target="_self" href="#contact"><span class="fusion-button-text awb-button__text awb-button__text--default">Get in Touch</span></a></div><div class="fusion-no-small-visibility" style="text-align:right;"><a class="fusion-button button-flat button-xlarge button-custom fusion-button-default button-26 fusion-button-default-span fusion-button-default-type" style="--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),calc(var(--awb-color5-s) - 5%),calc(var(--awb-color5-l) - 10%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),calc(var(--awb-color5-s) - 5%),calc(var(--awb-color5-l) - 10%),var(--awb-color5-a));" target="_self" href="https://www.linkedin.com/company/advantagepartners/about/"><span class="fusion-button-text awb-button__text awb-button__text--default">Follow Us</span></a></div><div class="sm-text-align-center fusion-no-medium-visibility fusion-no-large-visibility" style="text-align:right;"><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-27 fusion-button-default-span fusion-button-default-type" target="_self" href="https://advantage-partners.com/#contactus"><span class="fusion-button-text awb-button__text awb-button__text--default">Get in Touch</span></a></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-padding-top:30px;--awb-bg-size:cover;--awb-border-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 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1526
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1531var lcp_vars = {"ajax_url":"https://advantage-partners.com/wp-admin/admin-ajax.php","nonce":"31b0f92f39","not_found":"No result found.","lcp_swiper":"1","lcp_stats":""};
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1533
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1534
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1535
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1536
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1546
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1547
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1554
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1580
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1586
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1591
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1602
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1628
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1636
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1637
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1646
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1647
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1648
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1649
1650<script id="tss-image-load-js" src="https://advantage-partners.com/wp-content/plugins/testimonial-slider-and-showcase/assets/vendor/isotope/imagesloaded.pkgd.min.js?ver=2.4.2"></script>
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1650
1651<script id="tss-js-extra">
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1654
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1659<script type="module">
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1662//# sourceURL=https://advantage-partners.com/wp-includes/js/wp-emoji-loader.min.js
1663</script>
1663
1664				
1664<script type="text/javascript">
1665				jQuery( document ).ready( function() {
1666					var ajaxurl = 'https://advantage-partners.com/wp-admin/admin-ajax.php';
1667					if ( 0 < jQuery( '.fusion-login-nonce' ).length ) {
1668						jQuery.get( ajaxurl, { 'action': 'fusion_login_nonce' }, function( response ) {
1669							jQuery( '.fusion-login-nonce' ).html( response );
1670						});
1671					}
1672				});
1673				</script>
1673
1674				
1674<script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Choosing the Right Security Framework","datePublished":"2026-09-24T13:13:22-07:00"}</script>
1674<script>
1675document.addEventListener("DOMContentLoaded", function () {
1676  const tabs = document.querySelectorAll(".fusion-filter a");
1677  tabs.forEach(tab => {
1678    tab.addEventListener("click", function () {
1679      const filterText = this.textContent.trim().toLowerCase().replace(/\s+/g, '-');
1680      window.location.hash = filterText;
1681    });
1682  });
1683});
1684</script>
1684
1685
1686<!-- ================================================================
1687     FORM TRACKING — advantage-partners.com
1688     FINAL. Replaces BOTH existing snippets (the lead form gtag one
1689     and the Avada gtag one). Publish as a single block near the end
1690     of <body> and delete the other two.
1691
1692     WHY THE REWRITE: window.gtag on this site is only
1693        function gtag(){dataLayer.push(arguments);}
1694     which pushes an `arguments` object no tag listens for. GTM only
1695     recognises pushes shaped { event: "name" }. Both previous
1696     snippets ran correctly on every submission and neither ever
1697     delivered a hit to GA4. This pushes real dataLayer events.
1698     Requires the tags in GTM-SETUP-FINAL.md — the code alone does
1699     nothing without them.
1700
1701     EVENTS
1702       lead_form_start    first interaction with the Salesforce form
1703       lead_form_attempt  submit button pressed
1704       lead_form_submit   POST reached Salesforce   <- KEY EVENT
1705       lead_form_error    POST to Salesforce failed
1706       avada_form_submit  Avada/Fusion form succeeded
1707       avada_form_error   Avada/Fusion form failed
1708     ================================================================ -->
1709<script>
1710(function () {
1711  'use strict';
1712
1713  var SF_FORM_ID = 'advantagePartnersLeadForm';
1714  var SF_HOST    = 'webto.salesforce.com';
1715
1716  var startSent = false;   // one start per page load
1717  var sfSent    = false;   // one lead per page load
1718
1719  window.dataLayer = window.dataLayer || [];
1720
1721  function push(eventName, extra) {
1722    var payload = { event: eventName, page_path: window.location.pathname };
1723    for (var k in extra) { if (extra.hasOwnProperty(k)) payload[k] = extra[k]; }
1724    window.dataLayer.push(payload);
1725  }
1726
1727  /* ==============================================================
1728     SALESFORCE LEAD FORM
1729
1730     Three steps, because two cannot answer the question you need
1731     answered. If start and submit disagree, the gap is either
1732     "abandoned mid-form" or "pressed submit and got rejected by a
1733     gate" — opposite diagnoses with opposite fixes. attempt is what
1734     separates them.
1735
1736       start   -> attempt   = did they finish filling it in?
1737       attempt -> submit    = did the gates let them through?
1738  ============================================================== */
1739
1740  /* --- 1 & 2. START and ATTEMPT, bound at DOCUMENT level ---------
1741
1742     Both listeners sit on `document` in the CAPTURE phase and match the
1743     form by id, rather than being attached to the form element itself.
1744
1745     Why: capture on document runs FIRST in the propagation path, before
1746     any handler on the form -- including the inline
1747     onsubmit="handleLeadSubmit(event)" and anything GTM attaches. Your
1748     form is covered in GTM instrumentation (data-gtm-form-interact-id
1749     on the form, data-gtm-form-interact-field-id on every field), and
1750     GTM Preview injects more. A listener bound directly to the element
1751     can be bypassed if any of that cancels and re-dispatches the event,
1752     or replaces the node. Document capture cannot be.
1753
1754     It also removes the timing dependency: no need for the form to
1755     exist when this script runs, so injection order stops mattering.
1756
1757     lead_form_start   -> first focus/keystroke/selection in the form
1758     lead_form_attempt -> submit pressed and HTML5 validation passed
1759  ------------------------------------------------------------- */
1760
1761  function inLeadForm(node) {
1762    if (!node || typeof node.closest !== 'function') return null;
1763    return node.closest('#' + SF_FORM_ID);
1764  }
1765
1766  function onFirstInteraction(e) {
1767    if (startSent) return;
1768    if (!inLeadForm(e.target)) return;
1769    startSent = true;
1770    push('lead_form_start', { form_id: SF_FORM_ID });
1771  }
1772
1773  // focusin/input/change all bubble, so document capture sees them.
1774  // `change` matters here: the service checkboxes and the headquarters
1775  // select do not reliably emit `input` in every browser.
1776  document.addEventListener('focusin', onFirstInteraction, true);
1777  document.addEventListener('input',   onFirstInteraction, true);
1778  document.addEventListener('change',  onFirstInteraction, true);
1779
1780  document.addEventListener('submit', function (e) {
1781    var form = (e.target && e.target.id === SF_FORM_ID) ? e.target : null;
1782    if (!form) return;
1783
1784    // Honeypot hits are dropped rather than counted. Bots that fill
1785    // hidden fields mostly do not run JS, so counting them measures the
1786    // wrong population, and they never reach Salesforce anyway.
1787    var honeypot = form.querySelector('input[name="extra_info"]');
1788    if (honeypot && honeypot.value) return;
1789
1790    push('lead_form_attempt', { form_id: SF_FORM_ID });
1791  }, true);
1792
1793  /* --- 3. lead_form_submit: REACHED SALESFORCE -----------------
1794     Hooks the same fetch handleLeadSubmit uses to decide whether to
1795     show the thank-you panel, so GA4 counts what the form counts.
1796
1797     ACCURACY CAVEAT: this POST is cross-origin, so the response is
1798     opaque. .then() means the request COMPLETED, not that Salesforce
1799     ACCEPTED it. A lead rejected by a Salesforce validation rule,
1800     duplicate rule, or bad OID still counts here. Expect small drift
1801     above the CRM from this, and larger drift below it from ad
1802     blockers and consent denial. Track the ratio, not an exact match.
1803  ------------------------------------------------------------- */
1804  if (typeof window.fetch === 'function') {
1805    var nativeFetch = window.fetch;
1806
1807    /* Compare the HOSTNAME exactly. Do NOT substring-match the whole
1808       URL: GA4 enhanced measurement sends its form-interaction hits to
1809       analytics.google.com carrying this form's action as a parameter
1810       (ep.form_destination=https%3A%2F%2Fwebto.salesforce.com%2F...).
1811       The host is not percent-encoded, so a substring test matches
1812       Google's own outbound request and fires a phantom lead every
1813       time someone ticks a checkbox. */
1814    function isSalesforce(input) {
1815      try {
1816        var raw = (input && input.url) || input || '';
1817        return new URL(String(raw), window.location.href).hostname === SF_HOST;
1818      } catch (e) { return false; }
1819    }
1820
1821    window.fetch = function (input) {
1822      var toSalesforce = isSalesforce(input);
1823
1824      var result = nativeFetch.apply(this, arguments);
1825
1826      if (toSalesforce) {
1827        result.then(function () {
1828          if (sfSent) return;
1829          sfSent = true;
1830          push('lead_form_submit', {
1831            form_id:          SF_FORM_ID,
1832            form_destination: 'salesforce_web_to_lead'
1833          });
1834        }).catch(function () {
1835          push('lead_form_error', {
1836            form_id:     SF_FORM_ID,
1837            error_stage: 'salesforce_post'
1838          });
1839        });
1840      }
1841      return result;
1842    };
1843  }
1844
1845  /* ==============================================================
1846     AVADA / FUSION FORMS  ->  avada_form_submit
1847
1848     Separate event name on purpose. Avada forms write to WordPress
1849     and send email; they do not create Salesforce leads. Merging
1850     them into lead_form_submit would break CRM reconciliation.
1851
1852     Changed from the previous version: no hardcoded form_id 2379,
1853     no event_category/event_label/value (Universal Analytics
1854     leftovers, meaningless in GA4), no hardcoded debug_mode (it was
1855     flooding DebugView with live traffic), jQuery guarded.
1856
1857     The status check is unchanged. It was the thing the old snippet
1858     got right — it only fires on confirmed success.
1859  ============================================================== */
1860  function initAvada() {
1861    if (typeof window.jQuery !== 'function') {
1862      if (window.console && console.warn) {
1863        console.warn('[form tracking] jQuery absent; Avada forms untracked');
1864      }
1865      return;
1866    }
1867
1868    window.jQuery(window).on('fusion-form-ajax-submit-done',
1869      function (_ev, formObj) {
1870        try {
1871          var id = (formObj && formObj.formConfig && formObj.formConfig.form_id);
1872
1873          if (!formObj || !formObj.result || formObj.result.status !== 'success') {
1874            push('avada_form_error', {
1875              form_id:     String(id || 'unknown'),
1876              error_stage: 'fusion_ajax'
1877            });
1878            return;
1879          }
1880
1881          push('avada_form_submit', {
1882            form_id:          String(id),
1883            form_destination: 'wordpress'
1884          });
1885        } catch (e) {
1886          if (window.console && console.warn) {
1887            console.warn('[form tracking] avada handler error', e);
1888          }
1889        }
1890      });
1891  }
1892
1893  function init() { initAvada(); }
1894
1895  if (document.readyState === 'loading') {
1896    document.addEventListener('DOMContentLoaded', init);
1897  } else {
1898    init();
1899  }
1900})();
1901</script>
1901		</div>
1902
1903			<section class="to-top-container to-top-right to-top-floating" aria-labelledby="awb-to-top-label">
1904		<a href="#" id="toTop" class="fusion-top-top-link">
1905			<span id="awb-to-top-label" class="screen-reader-text">Go to Top</span>
1906
1907					</a>
1908	</section>
1909		</body>
1910</html>

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