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134<style class="wpcode-css-snippet">/* ============================================ 135 Advantage Partners â Policy Pages 136 Shared styles for Cookie Policy & Privacy Policy 137 Usage: enqueue in WordPress or @import in theme 138 ============================================ */ 139 140/* --- Shared wrapper --- */ 141.ap-policy { 142 /* max-width: 860px; */ 143 margin: 0 auto; 144 font-family: inherit; 145 font-size: 16px; 146 line-height: 1.7; 147 color: #2d2d2d; 148} 149 150/* --- Headings --- */ 151.ap-policy h2 { 152 font-size: 1.5rem!important; 153 margin-top: 2.4rem; 154 margin-bottom: 0.6rem; 155 border-bottom: 2px solid #e8eaf0; 156 padding-bottom: 0.4rem; 157} 158 159.ap-policy h3 { 160 font-size: 1.1rem!important; 161 font-weight: 700; 162 color: #040922; 163 margin-top: 1.5rem; 164 margin-bottom: 0.4rem; 165} 166 167/* --- Body copy --- */ 168.ap-policy p { 169 margin-bottom: 1rem; 170} 171 172 173/* --- Lists --- */ 174.ap-policy ul { 175 margin: 0.5rem 0 1rem 1.5rem; 176 padding: 0; 177 list-style: disc; 178} 179 180.ap-policy ul li { 181 margin-bottom: 0.4rem; 182} 183 184/* --- Inline purpose/category labels --- */ 185.ap-policy .label { 186 font-weight: 700; 187 color: #040922; 188} 189 190/* --- Contact callout block --- */ 191.ap-policy .contact-block { 192 background: #f7f7f7; 193 border-left: 4px solid #040922; 194 padding: 1rem 1.25rem; 195 margin-top: 0.75rem; 196 border-radius: 0 4px 4px 0; 197} 198 199.ap-policy .contact-block p { 200 margin: 0.25rem 0; 201} 202 203.ap-policy .contact-block a { 204 text-decoration: none; 205} 206 207.ap-policy .contact-block a:hover { 208 text-decoration: underline; 209} 210 211/* --- Cookie table (cookie policy only) --- */ 212.ap-policy .cookie-table-wrap { 213 overflow-x: auto; 214 margin-top: 1rem; 215} 216 217.ap-policy table { 218 /* width: 100%; */ 219 border-collapse: collapse; 220 font-size: 0.88rem; 221 /* min-width: 600px; */ 222} 223 224.ap-policy table thead tr { 225 background-color: #040922; 226 color: #ffffff; 227} 228 229.ap-policy table thead th { 230 padding: 10px 14px; 231 text-align: left; 232 font-weight: 600; 233 white-space: nowrap; 234} 235 236.ap-policy table tbody tr:nth-child(odd) { 237 background-color: #ffffff; 238} 239 240.ap-policy table tbody tr:nth-child(even) { 241 background-color: #f7f7f7; 242} 243 244.ap-policy table tbody td { 245 padding: 9px 14px; 246 border-bottom: 1px solid #e0e4ef; 247 vertical-align: top; 248} 249 250.ap-policy table tbody td:first-child { 251 font-family: monospace; 252 font-size: 0.82rem; 253 color: #3a3a5c; 254 white-space: nowrap; 255} 256 257/* --- Cookie type badges --- */ 258.ap-policy .badge { 259 display: inline-block; 260 padding: 2px 8px; 261 border-radius: 3px; 262 font-size: 0.78rem; 263 font-weight: 600; 264 white-space: nowrap; 265} 266 267.ap-policy .badge-necessary { 268 background: #e6f4ea; 269 color: #1e6e36; 270} 271 272.ap-policy .badge-analytics { 273 background: #e8f0fe; 274 color: #040922; 275} 276 277/* --- Responsive --- */ 278@media (max-width: 640px) { 279 .ap-policy h2 { font-size: 1.2rem; } 280 .ap-policy h3 { font-size: 1rem; } 281}</style>
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392--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:50px;"><h1 class="fusion-title-heading title-heading-center fusion-responsive-typography-calculated" style="margin:0;font-size:1em;--fontSize:50;line-height:1.1;">Choosing the Right Security Framework</h1></div><div class="fusion-title title fusion-title-29 fusion-no-medium-visibility fusion-no-large-visibility fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one" style="--awb-text-color:var(--awb-color1);--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:32px;"><h1 class="fusion-title-heading title-heading-center fusion-responsive-typography-calculated" style="margin:0;font-size:1em;--fontSize:32;line-height:1.1;">Choosing the Right Security Framework</h1></div><div class="fusion-meta-tb fusion-meta-tb-1 floated" style="--awb-border-bottom:0px;--awb-border-top:0px;--awb-border-left:0px;--awb-border-right:0px;--awb-height:36px;--awb-text-color:var(--awb-color1);--awb-item-background-color:var(--awb-color7);--awb-alignment:center;--awb-alignment-medium:center;--awb-alignment-small:center;"><span class="fusion-tb-published-date">Published On: September 24, 2026</span><span class="fusion-meta-tb-sep">|</span><span class="fusion-tb-published-read-time">7.6 min read</span><span class="fusion-meta-tb-sep">|</span></div></div></div></div></div> 393</section> 394 <main id="main" class="clearfix width-100"> 395 <div class="fusion-row" style="max-width:100%;"> 396 397<section id="content" style=""> 398 <div id="post-6438" class="post-6438 post type-post status-publish format-standard has-post-thumbnail hentry category-blog"> 399 400 <div class="post-content"> 401 <div class="fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-right:0px;--awb-padding-bottom:40px;--awb-padding-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-content-tb fusion-content-tb-1" style="--awb-margin-bottom:0px;--awb-margin-left:30px;--awb-margin-right:30px;--awb-margin-top:0px;"><div class="fusion-fullwidth fullwidth-box fusion-builder-row-12-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-46"><p>by Kinjal Brahmachari, IT Audit Manager</p> 402<h2><strong>SOC 2 vs. ISO 27001: Which Should You Pursue First?</strong></h2> 403<p><em>For many growing tech companies, the decision to pursue a security framework is market-driven. A client requests a SOC 2 report. An international prospect expects ISO/IEC 27001 certification. A board member wants stronger evidence that security risks are being managed.</em></p> 404<p>The question is often not whether the company needs an independent assessment, but which one it needs first.</p> 405<p>SOC 2 and ISO/IEC 27001 cover much of the same security territory, but they are designed differently and tend to serve different audiences. The right place to start depends on who is asking, where the business operates, and what the company needs to accomplish next.</p> 406<h3><strong>The Most Important Difference</strong></h3> 407<p>SOC 2 is an attestation.</p> 408<p>An independent CPA firm evaluates an organizationâs controls against the AICPAâs Trust Services Criteria and issues a report containing the auditorâs opinion, a description of the organizationâs system, and the results of the audit.</p> 409<p>Organizations do not receive a SOC 2 certification or âpassâ the audit in the traditional sense. The SOC 2 report is the deliverable.</p> 410<p>ISO/IEC 27001 is a certification.</p> 411<p>An accredited certification body evaluates the organizationâs Information Security Management System, or ISMS, against the requirements of the ISO/IEC 27001 standard. If those requirements are met, the organization receives a certificate. That certificate is generally valid for three years, subject to annual surveillance audits and eventual recertification.</p> 412<p>This distinction affects how the two frameworks are structured, how clients evaluate the results, and how organizations communicate their achievement.</p> 413<h3><strong>Where SOC 2 and ISO 27001 Overlap</strong></h3> 414<p>Although the assessment models differ, both frameworks are designed to demonstrate that security is managed through established, repeatable processes.</p> 415<p>Common areas of focus include:</p> 416<h4>Security policies</h4> 417<p>Both standard require formal, written guidelines governing information security.</p> 418<h4><strong>Risk management</strong></h4> 419<p>Both expect organizations to identify risks affecting their systems and information and implement controls that are appropriate for those risks.</p> 420<h4><strong>Access control and user management</strong></h4> 421<p>Organizations need to demonstrate that access to systems and sensitive information is authorized, restricted, monitored, and reviewed.</p> 422<h4><strong>Incident response</strong></h4> 423<p>Both expect documented processes for identifying, escalating, responding to, and learning from security incidents.</p> 424<h4><strong>Vendor risk management</strong></h4> 425<p>Organizations are expected to evaluate and monitor third parties that store, process, transmit, or otherwise have access to sensitive information.</p> 426<h4><strong>Change management</strong></h4> 427<p>
427Both assess how changes to applications, infrastructure, and production environments are requested, reviewed, tested, approved, and tracked.</p> 428<h4><strong>Ongoing monitoring</strong></h4> 429<p>Neither framework should be treated as a one-time compliance exercise.</p> 430<p>A SOC 2 Type II audit evaluates whether controls operated effectively over a defined review period. ISO/IEC 27001 requires an actively maintained ISMS supported by internal audits, management reviews, corrective actions, and recurring surveillance audits.</p> 431<p>Because of this overlap, organizations pursuing both can often leverage the policies, risk assessments, control activities, and evidence across the two engagements. The key is to design one coordinated control environment that aligns with the expectations of both SOC 2 and ISO/IEC 27001, instead of building two separate compliance programs.</p> 432<h4>In a nutshell, the following table summarizes the overlaps and differences:</h4> 433<table class="ap-table"> 434<tbody> 435<tr> 436<td><strong>Area</strong></td> 437<td><strong>ISO 27001</strong></td> 438<td><strong>SOC 2</strong></td> 439</tr> 440<tr> 441<td>Security Policies</td> 442<td>â</td> 443<td>â</td> 444</tr> 445<tr> 446<td>Risk Management</td> 447<td>â</td> 448<td>â</td> 449</tr> 450<tr> 451<td>Access Control & User Management</td> 452<td>â</td> 453<td>â</td> 454</tr> 455<tr> 456<td>Asset Management</td> 457<td>â</td> 458<td>â</td> 459</tr> 460<tr> 461<td>Vendor/Supplier Security</td> 462<td>â</td> 463<td>â</td> 464</tr> 465<tr> 466<td>Incident Management</td> 467<td>â</td> 468<td>â</td> 469</tr> 470<tr> 471<td>Change Management</td> 472<td>â</td> 473<td>â</td> 474</tr> 475<tr> 476<td>Security Awareness Training</td> 477<td>â</td> 478<td>â</td> 479</tr> 480<tr> 481<td>Monitoring & Logging</td> 482<td>â</td> 483<td>â</td> 484</tr> 485<tr> 486<td>Business Continuity & Disaster Recovery</td> 487<td>â</td> 488<td>â</td> 489</tr> 490<tr> 491<td>Internal Audits</td> 492<td>â</td> 493<td>Partially</td> 494</tr> 495<tr> 496<td>Statement of Applicability</td> 497<td>â</td> 498<td>Not required</td> 499</tr> 500<tr> 501<td>Management Review</td> 502<td>â</td> 503<td>Not explicitly required</td> 504</tr> 505<tr> 506<td>Certification/Attestation</td> 507<td>Certification</td> 508<td>Attestation Report</td> 509</tr> 510</tbody> 511</table> 512<h3><strong>Where They Differ</strong></h3> 513<h4><strong>Assessment structure</strong></h4> 514<p>SOC 2 is based on the AICPAâs Trust Services Criteria. Security, also known as the Common Criteria, is included in every SOC 2 examination. Availability, Confidentiality, Processing Integrity, and Privacy may be added when relevant to the organization and the scope of the engagement.</p> 515<p>ISO/IEC 27001 focuses on the design and operation of a formal ISMS. Organizations must:</p> 516<ul> 517<li>Define the scope of the ISMS</li> 518<li>Identify and assess information security risks</li> 519<li>Develop a risk treatment plan</li> 520<li>Select and implement appropriate security controls</li> 521<li>Document applicable controls in a Statement of Applicability (SoA)</li> 522<li>Establish security policies and procedures</li> 523<li>Conduct internal audits</li> 524<li>Perform management reviews</li> 525<li>Monitor, measure, and continually improve the ISMS</li> 526</ul> 527<h4><strong>Market recognition</strong></h4> 528<p>SOC 2 is widely requested by U.S.-based companies, especially during enterprise SaaS sales and vendor security reviews.</p> 529<p>ISO/IEC 27001 is internationally recognized and is frequently expected by global customers, partners, procurement teams, and regulators. Companies entering Europe, the Middle East, or other international markets may encounter ISO requirements earlier in the sales process.</p> 530<p>These are market tendencies, not hard boundaries. Some international customers request SOC 2 reports, while some U.S. customers prefer or accept ISO/IEC 27001 certification.</p> 531<h4><strong>Program design</strong></h4> 532<p>SOC 2 offers flexibility in how an organization designs its controls, provided those controls address the applicable Trust Services Criteria and are accurately described in the report.</p> 533<p>ISO/IEC 27001 also allows controls to be selected based on risk, but it requires a more formally structured management system. That structure includes defined responsibilities, security objectives, internal audits, management reviews, and continual improvement.</p> 534<p>For some organizations, the ISMS creates helpful discipline. For others, it introduces documentation and governance practices that must be developed before the certification audit can begin.</p> 535<h4><strong>Deliverable</strong></h4> 536<p>A SOC 2 engagement produces a detailed report that is generally shared with customers and prospects under a nondisclosure agreement.</p> 537<p>An ISO/IEC 27001 engagement produces a certificate that can be referenced publicly. The certificate identifies the certified organization, applicable standard, and scope of the ISMS. Customers conducting deeper due diligence may also ask to review the organizationâs Statement of Applicability.</p> 538<h3><strong>Which Should Come First?</strong></h3> 539<p>There is no universal sequence. The right decision usually comes down to four considerations.</p> 540<h4><strong><strong>Who is asking?</strong></strong></h4> 541<p>Start with the requirement most likely to affect current revenue.</p> 542<ul> 543<li>If a U.S. enterprise customer is requesting a SOC 2 report before signing or renewing a contract, SOC 2 may be the clearest first step.</li> 544<li>If international customers, procurement teams, or partners specifically require ISO/IEC 27001 certification, starting with ISO may create more immediate value.</li> 545</ul> 546<p>A framework that does not satisfy the customerâs actual requirement is unlikely to remove the sales barrier, even if it demonstrates a strong security program.</p> 547<h4><strong><strong>Where is the business going?</strong></strong></h4> 548<p>Current demand matters, but so does the companyâs growth strategy.</p> 549<ul> 550<li>A company focused on the U.S. market today but preparing to expand internationally may choose to complete SOC 2 first while designing its policies, risk assessment, and governance processes with ISO/IEC 27001 in mind.</li> 551<li>Likewise, an organization pursuing ISO certification for international growth can map its controls to the Trust Services Criteria so it is better prepared for a future SOC 2 audit.</li> 552</ul> 553<h4><strong><strong>How quickly is assurance needed?</strong></strong></h4> 554<p>Timelines can influence the decision, but it should not be oversimplified.</p> 555<ul> 556<li>A SOC 2 Type I report evaluates control design as of a specific date and may provide a faster path for an organization responding to an immediate customer request. A Type II report requires an observation period and provides customers with evidence that c
556ontrols operated over time.</li> 557<li>An initial ISO/IEC 27001 certification requires both a Stage 1 and Stage 2 audit. The total timeline depends on the organizationâs readiness, the maturity of its ISMS, the scope of certification, and any nonconformities identified during the audit.</li> 558</ul> 559<p>Neither option has a guaranteed timeline. Readiness is usually the biggest factor.</p> 560<h4><strong><strong>Will the company eventually need both?</strong></strong></h4> 561<p>If the answer is yes, plan for both from the beginning.</p> 562<ul> 563<li>An established ISMS can provide a strong foundation for SOC 2 because the organization may already have formal risk management, policies, ownership, and governance practices in place.</li> 564<li>A mature SOC 2 environment can also support ISO/IEC 27001 by providing documented controls and a history of operating evidence. The organization will still need to implement the management-system requirements specific to ISO, but it will not be starting from zero.</li> 565</ul> 566<p>The organizations that encounter the most friction are often those that treat SOC 2 and ISO/IEC 27001 as completely separate projects. Mapping both frameworks to a shared control environment reduces duplicate work and makes the broader compliance program easier to maintain.</p> 567<table class="ap-table"> 568<tbody> 569<tr> 570<td> 571<h4 style="text-align: left;"><strong>Consideration</strong></h4> 572</td> 573<td style="text-align: left;"> 574<h4><strong>SOC 2</strong></h4> 575</td> 576<td> 577<h4 style="text-align: left;"><strong>ISO/IEC 27001</strong></h4> 578</td> 579</tr> 580<tr> 581<td>Primary outcome</td> 582<td>Independent auditorâs report</td> 583<td>Accredited certification</td> 584</tr> 585<tr> 586<td>Common audience</td> 587<td>U.S. customers and enterprise buyers</td> 588<td>International customers and partners</td> 589</tr> 590<tr> 591<td>Core structure</td> 592<td>Trust Services Criteria</td> 593<td>Information Security Management System</td> 594</tr> 595<tr> 596<td>Publicly referenced</td> 597<td>Usually not; report commonly shared under NDA</td> 598<td>Yes; certification can be referenced publicly</td> 599</tr> 600<tr> 601<td>Ongoing evaluation</td> 602<td>Recurring examinations; Type II covers an observation period</td> 603<td>Annual surveillance audits and three-year recertification cycle</td> 604</tr> 605<tr> 606<td>Common reason to start</td> 607<td>Customer or sales requirement</td> 608<td>International expansion or customer requirement</td> 609</tr> 610</tbody> 611</table> 612<h3><strong>Build One Security Program, Not Two Compliance Projects</strong></h3> 613<p>The strongest approach is not simply choosing the âbetterâ framework. It is choosing the framework that addresses the companyâs immediate business needs while building a security program that can support future requirements.</p> 614<p>Advantage Partners helps growing technology companies navigate SOC 2 and ISO/IEC 27001 with a clear, efficient approach. Our team evaluates each organizationâs objectives, customer expectations, existing controls, and growth plans to establish the right path forwardâwithout creating unnecessary or duplicative work.</p> 615<p>Whether you are pursuing your first SOC 2 report, preparing for ISO/IEC 27001 certification, or planning for both, Advantage Partners can help simplify the process and build a foundation that supports long-term security maturity.</p> 616<p>Learn more about Advantage Partnersâ <a href="https://advantage-partners.com/assurance/soc-2/">SOC 2</a> and <a href="https://advantage-partners.com/assurance/iso27001/">ISO/IEC 27001</a> compliance services.</p> 617</div></div></div></div></div> 618</div></div></div></div></div> 619 </div> 620 </div> 621 </section> 622 623 </div> <!-- fusion-row --> 624 </main> <!-- #main --> 625 626 627 628 <div class="fusion-tb-footer fusion-footer"><div class="fusion-footer-widget-area fusion-widget-area"><div id="contactus" class="fusion-container-anchor"><div class="fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-padding-top-medium:90px;--awb-padding-bottom-medium:90px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-bottom-medium:0px;--awb-background-color:var(--awb-color7);--awb-flex-wrap:wrap;" id="contact" ><div class="awb-background-mask" style="background-image: url(data:image/svg+xml;utf8,%3Csvg%20width%3D%221920%22%20height%3D%22954%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cg%20clip-path%3D%22url%28%23prefix__clip0_75_23031%29%22%20fill%3D%22rgba%2850%2C105%2C255%2C1%29%22%3E%3Cpath%20d%3D%22M1321.57%20538C1357.08%20287.516%201273.7%2089.91%201127-.418L1374.18-6c65.77%20100.68-15.89%20431.512-52.61%20544zM312%20955c432.242%200%20746.77-180.667%20850-271-90.34%20157.09-176.766%20246.121-208.688%20271H312z%22%20fill%3D%22rgba%2850%2C105%2C255%2C1%29%22%20fill-opacity%3D%22.25%22%2F%3E%3Cpath%20d%3D%22M1344.5%20427c0-252.4-212.67-390.833-319-428.5H1373c70%2082.4%2010.17%20320-28.5%20428.5z%22%20fill%3D%22rgba%2850%2C105%2C255%2C1%29%22%20fill-opacity%3D%22.1%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M839.644%20954C1138.37%20793.549%201337%20508.902%201337%20184.5c0-63.218-7.54-124.926-21.9-184.5H1920v954H839.644zm0%200C676.842%201041.44%20484.311%201092%20278%201092c-584.87%200-1059-406.302-1059-907.5S-306.87-723%20278-723c511.098%200%20937.63%20310.269%201037.1%20723H0v954h839.644z%22%20fill%3D%22rgba%2850%2C105%2C255%2C1%29%22%20fill-opacity%3D%22.5%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M1011.55%20954C1221.42%20793.95%201353%20564.007%201353%20308.5c0-108.584-23.76-212.552-67.2-308.5H1920v954h-908.45zm0%200c-187.291%20142.83-436.933%20230-711.05%20230C-280.78%201184-752%20792.025-752%20308.5S-280.78-567%20300.5-567c450.743%200%20835.31%20235.692%20985.3%20567H0v954h1011.55z%22%2F%3
628E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22prefix__clip0_75_23031%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M0%200h1920v954H0z%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E);opacity: 0.15 ;transform: scale(1, -1);"></div><div class="fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height fusion-animated" style="--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:50%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0%;--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:20px;--awb-spacing-left-small:1.92%;" data-animationType="fadeIn" data-animationDuration="0.8" data-animationOffset="top-into-view"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-47 fusion-text-no-margin" style="--awb-font-size:var(--awb-typography3-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-letter-spacing:var(--awb-typography3-letter-spacing);--awb-text-transform:var(--awb-typography3-text-transform);--awb-text-color:var(--awb-color6);--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-text-font-family:var(--awb-typography3-font-family);
628--awb-text-font-weight:var(--awb-typography3-font-weight);--awb-text-font-style:var(--awb-typography3-font-style);"><div id="contactus"></div> 629<p style="color: #ffffff; font-size: 20px;" data-fusion-font="true">GET IN TOUCH</p> 630</div><div class="fusion-title title fusion-title-30 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:#ffffff;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:37;line-height:var(--awb-typography1-line-height);"><p>Committed to Your<br /> 631Companyâs Success</p></h3></div><div class="fusion-text fusion-text-48" style="--awb-text-color:var(--awb-color1);--awb-margin-top:30px;"><p><span style="color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); font-weight: var(--awb-text-font-weight); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color-medium);">Achieve a rock-solid, long-term security posture</span><span style="font-weight: 400;"> when you collaborate with Advantage Partners. Their deep understanding of security compliance and technology ensures you will reach your goals in a timely manner with the least amount of headaches. We are invested in your companyâs success and committed to your future.</span></p> 632</div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-column-no-min-height fusion-animated" style="--awb-padding-right-medium:0px;--awb-padding-left-medium:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:50%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:3.84%;--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:50px;--awb-spacing-left-small:1.92%;" data-animationType="fadeIn" data-animationDuration="0.8" data-animationOffset="top-into-view"><div class="fusion-column-wrapper fusion-flex-justify-content-space-between fusion-content-layout-column"><form class="salesforce-form dark-theme-form" id="advantagePartnersLeadForm" 633 action="https://webto.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8&orgId=00DDn00000AC2Bn" 634 method="POST" 635 onsubmit="handleLeadSubmit(event)"> 636 637<!-- ââ Hidden Salesforce identifiers âââââââââââââââââââââââââââââââ --> 638<input type="hidden" name="oid" value="00DDn00000AC2Bn" /> 639<!-- retURL is IGNORED by this form: the submit handler posts with 640 fetch(..., mode:"no-cors") and preventDefault(), so the browser never 641 navigates and never follows Salesforce's redirect. The real thank-you 642 redirect is done in JS (see AP_THANK_YOU_URL below). This value is kept 643 only so the two agree if anyone ever reverts to a native form POST. --> 644<input type="hidden" name="retURL" value="https://advantage-partners.com/thank-you/" /> 645<input type="hidden" name="lead_source" value="Website" /> 646 647<!-- ââ RECAPTCHA 1 of 5: settings payload ââââââââââââââââââââââââââ --> 648<!-- "keyname" must match the Name of the reCAPTCHA API Key record in 649 Salesforce Setup, not the Google key itself. Note the OUTER SINGLE 650 QUOTES: the value is JSON and contains double quotes. --> 651<input 652 type="hidden" 653 name="captcha_settings" 654 value='{"keyname":"APWebToLead","fallback":"true","orgId":"00DDn00000AC2Bn","ts":""}' 655/> 656 657<!-- ââ Salesforce Campaign association: RESOLVED, do not add âââââââ --> 658<!-- Verified in Salesforce: automation already adds every website lead 659 to the "Website Contact Form Submission" campaign in the same 660 transaction the lead is created, with status "Submitted". Adding 661 Campaign_ID/member_status fields here would create a duplicate 662 CampaignMember, which Salesforce blocks. Nothing is needed on the 663 form for campaign tracking. (Confirmed by Chris, Aug 2026.) --> 664 665<!-- ââ DEBUG (staging tests only â uncomment for a test, re-comment 666 before go-live) âââââââââââââââââââââââââââââââââââââââââââââââ --> 667 668<!-- <input type="hidden" name="debug" value="1" /> --> 669<!-- <input type="hidden" name="debugEmail" value="[email protected]" /> --> 670<!-- <input type="hidden" name="debugEmail" value="[email protected]" /> --> 671 672 673<!-- ââ UTM capture (hidden; auto-populated by script below) ââââââââ --> 674<input type="hidden" name="00NRm00000MLc5d" id="sfdcUtmCampaign" value="" /> <!-- UTM Campaign --> 675<input type="hidden" name="00NRm00000MLc7F" id="sfdcUtmContent" value="" /> <!-- UTM Content --> 676 677<!-- UTM Source and Medium are PICKLISTS in Salesforce, not free text, so 678 raw URL parameters cannot be passed straight through. The script at 679 the bottom maps them (google -> "Google", cpc -> "CPC") and leaves 680 the field blank when there is no confident match, so a bad value is 681 never sent. See the mapping table there before adding new campaign 682 URL conventions. --> 683<input type="hidden" name="00NRm00000MLc0n" id="sfdcUtmSource" value="" /> 684<input type="hidden" name="00NRm00000MLc2P" id="sfdcUtmMedium" value="" /> 685 686<!-- SERVICE INTERESTS 687 NOTE: every .accordion-content ships with the `is-open` class and every 688 .accordion-header with `active`. This is deliberate progressive 689 enhancement: the panels are OPEN by default so the checkboxes are always 690 reachable even if the accordion script never runs (late injection, a JS 691 error elsewhere on the page, or a sanitizer stripping the inline script). 692 When the script DOES run it collapses them on init to restore the 693 one-at-a-time look. Do not remove these classes. --> 694<fieldset class="form-row"> 695 <legend class="legend-heading">What are you interested in? <span style="color: #ff2525">*</span>Â <small>(Select all that apply)</small></legend> 696 <div class="accordion"> 697 698 <!-- ASSURANCE SERVICES --> 699 <div class="assurance-services accordion-item"> 700 <div class="accordion-header active">
701 <span class="accordion-icon"> 702 <svg viewBox="0 0 24 24" width="16" height="16"> 703 <path d="M6 9l6 6 6-6" fill="none" stroke="currentColor" stroke-width="2" /> 704 </svg> 705 </span> 706 Assurance Services 707 </div> 708 <div class="accordion-content is-open"> 709 <label><input type="checkbox" name="00NRm00000IQYlF" value="SOC 2" /> SOC 2</label> 710 <label><input type="checkbox" name="00NRm00000IQYlF" value="HIPAA" /> HIPAA</label> 711 <label><input type="checkbox" name="00NRm00000IQYlF" value="ISO 27001" /> ISO 27001</label> 712 <label><input type="checkbox" name="00NRm00000IQYlF" value="ISO 27701" /> ISO 27701</label> 713 <label><input type="checkbox" name="00NRm00000IQYlF" value="ISO 42001" /> ISO 42001</label> 714 <label><input type="checkbox" name="00NRm00000IQYlF" value="HITRUST" /> HITRUST</label> 715 </div> 716 </div> 717 718 <!-- ADVISORY SERVICES --> 719 <div class="advisory-services accordion-item"> 720 <div class="accordion-header active"> 721 <span class="accordion-icon"> 722 <svg viewBox="0 0 24 24" width="16" height="16"> 723 <path d="M6 9l6 6 6-6" fill="none" stroke="currentColor" stroke-width="2" /> 724 </svg> 725 </span> 726 Advisory Services 727 </div> 728 <div class="accordion-content is-open"> 729 <label> 730 <input type="checkbox" name="00NRm00000IQYlF" value="CMMC" /> CMMC 731 </label> 732 <label> 733 <input type="checkbox" name="00NRm00000IQYlF" value="Penetration Testing" /> Penetration Testing 734 </label> 735 <label class="wider-label"> 736 <input type="checkbox" name="00NRm00000IQYlF" value="Service Guidance" /> I'd like to better understand which service may be right for me 737 </label> 738 </div> 739 </div> 740 741 <!-- PARTNERSHIPS --> 742 <div class="partnerships accordion-item"> 743 <div class="accordion-header active"> 744 <span class="accordion-icon"> 745 <svg viewBox="0 0 24 24" width="16" height="16"> 746 <path d="M6 9l6 6 6-6" fill="none" stroke="currentColor" stroke-width="2" /></svg> 747 </span> 748 Partnerships 749 </div> 750 <div class="accordion-content is-open"> 751 <label class="wider-label"> 752 <input type="checkbox" name="00NRm00000IQYlF" value="Partnership Inquiry" /> I'd like to discuss partnership opportunities</label> 753 </div> 754 </div> 755 756 </div> 757</fieldset> 758 759<!-- Lead fields --> 760<fieldset class="form-wrap"> 761 <div class="form-row col-6"> 762 <label for="first_name">First Name<span>*</span></label> 763 <input id="first_name" name="first_name" type="text" maxlength="40" required /> 764 </div> 765 766 <div class="form-row col-6"> 767 <label for="last_name">Last Name<span>*</span></label> 768 <input id="last_name" name="last_name" type="text" maxlength="80" required /> 769 </div> 770 771 <div class="form-row col-6"> 772 <label for="company">Company</label> 773 <input id="company" name="company" type="text" maxlength="255" /> 774 </div> 775 776 <div class="form-row col-6"> 777 <label for="email">Email<span>*</span></label> 778 <input id="email" name="email" type="email" maxlength="80" required /> 779 </div> 780 781 <!-- Headquarters (values must match Salesforce picklist exactly) --> 782 <div class="form-row col-12"> 783 <label for="headquarters">Where is your company headquartered?<span>*</span></label> 784 <select id="headquarters" name="00NRm00000MHVSX" required> 785 <option value="" disabled selected>Please selectâ¦</option> 786 <option value="Americas (AMER / NA / LATAM)">Americas (AMER / NA / LATAM)</option> 787 <option value="Asia-Pacific (APAC)">Asia-Pacific (APAC)</option> 788 <option value="Europe, the Middle East, and Africa (EMEA)">Europe, the Middle East, and Africa (EMEA)</option> 789 </select> 790 </div> 791 792 <!-- Honeypot (hidden from humans; bots that fill it are dropped) --> 793 <div class="form-row col-12" style="position:absolute; left:-9999px; height:1px; overflow:hidden;" aria-hidden="true"> 794 <label for="extra_info">Leave this field empty</label> 795 <input id="extra_info" name="extra_info" type="text" tabindex="-1" autocomplete="off" /> 796 </div> 797 798 <!-- ââ RECAPTCHA 2 of 5: the widget ââââââââââââââââââââââââââââââ 799 MUST stay INSIDE the <form> element. Google injects a hidden 800 textarea named "g-recaptcha-response" inside this container, and 801 it is only picked up by the submit payload if it lives inside 802 the form. The widget is rendered EXPLICITLY by the script below 803 (see RECAPTCHA 3 of 5). The site key lives in ONE place only â 804 the AP_RECAPTCHA_SITE_KEY constant â so there is no second copy 805 here to forget to update. Do NOT add a `g-recaptcha` class or a 806 data-sitekey attribute to this div: either makes Google's script 807 auto-render into it and collide with the explicit render. --> 808 <div class="form-row col-12 recaptcha-row"> 809 <div id="apRecaptchaWidget"></div> 810 <div id="recaptchaError" class="checkbox-error" style="display:none; margin-top:0.5rem;"> 811 Please complete the "I'm not a robot" verification. 812 </div> 813 </div> 814 815</fieldset> 816 817<!-- ââ Submit ââââââââââââââââââââââââââââââââââââââââââââââââââââââ --> 818<button type="submit" class="cta-button">Start your Security Journey Today!</button> 819 820<!-- Thank you message --> 821<div id="thankYouMessage" style="display:none; margin-top:1rem;">
822 Thank you for your submission. We'll be in touch shortly. 823</div> 824</form> 825 826<!-- reCAPTCHA's iframe is a fixed 304px wide and will overflow a narrow 827 column. This shrinks it only when the viewport can't fit it. --> 828<style> 829 #advantagePartnersLeadForm .recaptcha-row { margin-top: 1rem; } 830 #advantagePartnersLeadForm #apRecaptchaWidget { min-height: 78px; } 831 @media (max-width: 360px) { 832 #advantagePartnersLeadForm #apRecaptchaWidget { 833 transform: scale(0.85); 834 transform-origin: 0 0; 835 } 836 } 837</style> 838 839<!-- Inline no-refresh submission handling -->
840<script> 841 842 // ââ RECAPTCHA 3 of 5: load Google's script and render explicitly ââââââ 843 // Explicit render (not a plain
843<script async defer> auto-render tag): 844 // (a) This form is injected by the page builder, sometimes after 845 // api.js's one-time DOM scan has already happened. Auto-render 846 // would leave an empty widget slot and a permanently 847 // unsubmittable form. Explicit render draws the widget whenever 848 // the markup actually exists. 849 // (b) We keep the returned widget id, so getResponse()/reset() target 850 // THIS widget even if another reCAPTCHA is ever added elsewhere 851 // on the page. 852 var AP_RECAPTCHA_SITE_KEY = "6LeKDoYtAAAAACNV8tOf_YychG47khBhX04iO6x3"; 853 window.apLeadRecaptchaWidgetId = (typeof window.apLeadRecaptchaWidgetId === "undefined") 854 ? null 855 : window.apLeadRecaptchaWidgetId; 856 857 (function initRecaptcha() { 858 var container = document.getElementById("apRecaptchaWidget"); 859 if (!container) return; 860 861 function renderWidget() { 862 if (!window.grecaptcha || typeof grecaptcha.render !== "function") return; 863 if (container.getAttribute("data-rendered") === "true") return; 864 if (container.children.length) return; // already drawn by something else 865 try { 866 window.apLeadRecaptchaWidgetId = grecaptcha.render(container, { 867 sitekey: AP_RECAPTCHA_SITE_KEY, 868 theme: "dark" 869 }); 870 container.setAttribute("data-rendered", "true"); 871 } catch (err) { 872 console.error("reCAPTCHA render failed:", err); 873 } 874 } 875 876 // Named global so Google's ?onload= callback can reach it. 877 window.apLeadRecaptchaOnload = renderWidget; 878 879 // Case 1: api.js is already on the page (form re-injected, or another 880 // plugin loaded it). Render right now. 881 if (window.grecaptcha) { 882 if (typeof grecaptcha.ready === "function") grecaptcha.ready(renderWidget); 883 else renderWidget(); 884 return; 885 } 886 887 // Case 2: a load is already in flight â its onload will call us. 888 if (document.querySelector("script[data-ap-recaptcha]")) return; 889 890 // Case 3: load it ourselves. 891 var s = document.createElement("script"); 892 s.src = "https://www.google.com/recaptcha/api.js?render=explicit&onload=apLeadRecaptchaOnload"; 893 s.async = true; 894 s.defer = true; 895 s.setAttribute("data-ap-recaptcha", "1"); 896 s.onerror = function () { 897 console.error("reCAPTCHA script failed to load."); 898 }; 899 (document.head || document.body).appendChild(s); 900 })(); 901 902 // ââ RECAPTCHA 5 of 5: keep the captcha_settings timestamp fresh ââââââ 903 // REQUIRED BY SALESFORCE. This is part of Salesforce's own generated 904 // Web-to-Lead snippet, not an optional nicety: the servlet rejects the 905 // submission if "ts" is missing or stale. It refreshes every 500ms and 906 // freezes once the visitor has solved the challenge, so the timestamp 907 // Salesforce sees is from just before the token was issued. 908 function apUpdateCaptchaTimestamp() { 909 var form = document.getElementById("advantagePartnersLeadForm"); 910 if (!form) return; 911 var settings = form.querySelector('input[name="captcha_settings"]'); 912 if (!settings) return; 913 var response = form.querySelector('textarea[name="g-recaptcha-response"]'); 914 // Freeze once solved â Salesforce wants the ts from before the token. 915 if (response != null && response.value.trim() !== "") return; 916 try { 917 var elems = JSON.parse(settings.value); 918 elems["ts"] = JSON.stringify(new Date().getTime()); 919 settings.value = JSON.stringify(elems); 920 } catch (err) { 921 console.error("[Advantage Partners lead form] captcha_settings is not valid JSON:", err); 922 } 923 } 924 // One interval per page â a second copy (form re-injected by the page 925 // builder) would race the first and burn CPU for no benefit. 926 if (!window.__apCaptchaTsBound) { 927 window.__apCaptchaTsBound = true; 928 apUpdateCaptchaTimestamp(); // don't wait 500ms for the first tick 929 window.__apCaptchaTsTimer = setInterval(apUpdateCaptchaTimestamp, 500); 930 } 931 932 // Returns: a token string when verified, "" when the widget is present but 933 // unchecked, and null when reCAPTCHA has not loaded at all. The caller 934 // needs to tell those last two apart to show a useful message. 935 function apGetRecaptchaToken() { 936 // Preferred: ask grecaptcha for THIS widget's response. 937 if (window.grecaptcha && typeof grecaptcha.getResponse === "function") { 938 var id = window.apLeadRecaptchaWidgetId;
939 try { 940 return (id === null || id === undefined) ? grecaptcha.getResponse() : grecaptcha.getResponse(id); 941 } catch (err) { /* fall through to the DOM read below */ } 942 } 943 // Fallback: read the textarea Google injected into the form. 944 var ta = document.querySelector('#advantagePartnersLeadForm textarea[name="g-recaptcha-response"]'); 945 if (ta) return ta.value.trim(); 946 return null; // reCAPTCHA genuinely never loaded 947 } 948 949 function apResetRecaptcha() { 950 if (!window.grecaptcha || typeof grecaptcha.reset !== "function") return; 951 var id = window.apLeadRecaptchaWidgetId; 952 try { 953 if (id === null || id === undefined) grecaptcha.reset(); 954 else grecaptcha.reset(id); 955 } catch (err) { /* widget not rendered yet â nothing to reset */ } 956 } 957 958 // ââ Campaign parameter persistence (sessionStorage) ââââââââââââââââââââ 959 // WHY THIS EXISTS: the capture below used to read window.location.search 960 // only, so it worked ONLY when the visitor landed directly on the form 961 // page. A LinkedIn ad pointing at the homepage meant every UTM field 962 // posted blank â the visitor navigated to /contact/ and the parameters 963 // were gone from the URL. That lost far more attribution than any 964 // mapping bug. 965 // 966 // sessionStorage, deliberately, NOT localStorage or a cookie: 967 // - dies with the tab, so a campaign can never be credited for a visit 968 // weeks later; 969 // - per-origin, so staging and production never share attribution 970 // (same reasoning as AP_CONVERSION_KEY below); 971 // - not sent on any HTTP request, unlike a cookie. 972 // 973 // The RAW url values are stored, not the mapped picklist labels. If the 974 // SOURCE_MAP table is extended later, an in-flight session then maps 975 // correctly on submit instead of being frozen to a blank. 976 var AP_UTM_STORAGE_KEY = "apLeadUtmParams"; 977 978 // Attribution model. true = LAST non-direct touch: a later ad click in 979 // the same tab overwrites the earlier one. false = FIRST touch: the 980 // original campaign is kept for the whole session. Last-touch matches 981 // how Salesforce campaign reporting is usually read â flip this one 982 // constant if marketing wants first-touch instead. 983 var AP_UTM_LAST_TOUCH = true; 984 985 // Campaign params are echoed onto the thank-you URL for Google Ads 986 // destination-URL conversions (see apThankYouUrl). true = also echo 987 // values recovered from storage, so the redirect and the Salesforce 988 // lead always agree. Set to false to echo only params physically 989 // present in the form page's own URL, which is the pre-persistence 990 // behavior. 991 var AP_PASS_STORED_UTM_TO_THANK_YOU = true; 992 993 // Resolved raw campaign params for this session. Read by the capture 994 // block below and by apThankYouUrl at submit time. 995 window.apLeadUtm = {}; 996 997 (function apResolveCampaignParams() { 998 var UTM_KEYS = ["utm_source", "utm_medium", "utm_campaign", "utm_content", "utm_term", "gclid"]; 999 var params = new URLSearchParams(window.location.search); 1000 1001 var live = {}; 1002 var hasLive = false; 1003 UTM_KEYS.forEach(function (k) { 1004 var v = params.get(k); 1005 if (v) { live[k] = v; hasLive = true; } 1006 }); 1007 1008 // Every storage call is wrapped: private mode, "block all cookies", 1009 // and iframe storage partitioning all throw on access rather than 1010 // returning null. A throw here must degrade to the old direct-landing 1011 // behavior, never break the form. 1012 function readStored() { 1013 try { 1014 var raw = window.sessionStorage.getItem(AP_UTM_STORAGE_KEY); 1015 if (!raw) return null; 1016 var obj = JSON.parse(raw); 1017 return (obj && typeof obj === "object" && !Array.isArray(obj)) ? obj : null; 1018 } catch (err) { return null; } 1019 } 1020 function writeStored(obj) { 1021 try { window.sessionStorage.setItem(AP_UTM_STORAGE_KEY, JSON.stringify(obj)); } 1022 catch (err) { /* storage blocked â this page view still works, it just 1023 cannot hand attribution to the next one */ } 1024 } 1025 1026 var stored = readStored(); 1027 1028 // A genuinely NEW campaign touch is one that names a source (or is a
1029 // Google Ads click). Presence of utm_content alone is not a new touch: 1030 // some internal links carry it, and treating that as a fresh touch 1031 // would blank out the real utm_source captured on arrival. 1032 var isNewTouch = !!(live.utm_source || live.gclid); 1033 1034 var resolved; 1035 if (!stored) { 1036 resolved = live; // first page of the session 1037 } else if (AP_UTM_LAST_TOUCH) { 1038 // A new touch replaces the set outright, so a Google click after a 1039 // LinkedIn click is not reported as a LinkedIn lead with Google's 1040 // campaign name. Anything else just tops up keys we don't have yet. 1041 resolved = isNewTouch ? live : Object.assign({}, stored, live); 1042 } else { 1043 // First-touch: whatever we captured on arrival wins key by key; a 1044 // later touch can only fill in blanks. 1045 resolved = Object.assign({}, live, stored); 1046 } 1047 1048 if (hasLive || !stored) writeStored(resolved); 1049 window.apLeadUtm = resolved; 1050 })(); 1051 1052 // ââ Capture campaign parameters for Salesforce âââââââââââââââââââââââââ 1053 // Salesforce field limit is 100 chars for UTM fields. Source/Medium are 1054 // PICKLISTS, so raw URL values can't pass straight through â they're 1055 // mapped below. To support a new campaign URL convention, add the 1056 // picklist value in Salesforce first, then add the lowercase URL value 1057 // to the matching table here. 1058 (function () { 1059 // Reads the resolved session params, not window.location.search â so 1060 // this works whether the visitor landed on the form page or arrived 1061 // there from the campaign landing page. 1062 var utm = window.apLeadUtm || {}; 1063 1064 // UTM Campaign and Content are free text in Salesforce, so these 1065 // pass through as-is. 1066 var campaign = utm.utm_campaign; 1067 var content = utm.utm_content; 1068 if (campaign) document.getElementById("sfdcUtmCampaign").value = campaign.slice(0, 100); 1069 if (content) document.getElementById("sfdcUtmContent").value = content.slice(0, 100); 1070 1071 // UTM Source and Medium are PICKLISTS. Only these exact values exist 1072 // in Salesforce, so anything else must not be sent. 1073 // 1074 // Campaign URLs arrive in two conventions and BOTH must work: 1075 // 1. bare platform â utm_source=linkedin&utm_medium=social 1076 // 2. finished value â utm_source=Organic%20LinkedIn 1077 // Convention 2 was silently dropping to blank because the lookups 1078 // below only ever matched convention 1. Normalizing first makes the 1079 // table keys insensitive to case, and to whether a multi-word value 1080 // was written with a space, a hyphen or an underscore 1081 // ("Organic LinkedIn" / "organic-linkedin" / "organic_linkedin"). 1082 // URLSearchParams already percent-decodes, so %20 and + are spaces 1083 // by the time they get here; the collapse below is what makes the 1084 // resulting multi-word string match a key. 1085 function normalizeUtm(v) { 1086 return (v || "") 1087 .toLowerCase() 1088 .replace(/[_\-+]+/g, " ") // organic_linkedin / organic-linkedin 1089 .replace(/\s+/g, " ") // collapse repeats, incl. decoded %20%20 1090 .trim(); 1091 } 1092 1093 var rawSource = normalizeUtm(utm.utm_source); 1094 var rawMedium = normalizeUtm(utm.utm_medium); 1095 1096 var MEDIUM_MAP = { 1097 "cpc": "CPC", "ppc": "CPC", "paid": "CPC", "paid search": "CPC", 1098 "paidsearch": "CPC", 1099 "email": "Email", 1100 "partner": "Partner", 1101 "referral": "Referral", 1102 "social": "Social" 1103 }; 1104
1105 // Keys are NORMALIZED URL values (lowercase, single spaces); values are 1106 // the exact Salesforce picklist labels. Adding a key here is safe; 1107 // adding a new VALUE requires the picklist entry to exist in Salesforce 1108 // first, or the lead silently fails to save that field. 1109 var SOURCE_MAP = { 1110 "google": "Google", 1111 "email": "Email", 1112 "organic": "Organic", 1113 "referral": "Referral", 1114 "vanta": "Vanta", 1115 // Convention 2: the URL already carries the finished picklist value. 1116 "organic linkedin": "Organic LinkedIn", 1117 "linkedin organic": "Organic LinkedIn", 1118 "paid linkedin": "Paid LinkedIn", 1119 "linkedin paid": "Paid LinkedIn", 1120 "organic social": "Organic Social", 1121 "social organic": "Organic Social", 1122 "paid social": "Paid Social", 1123 "social paid": "Paid Social" 1124 }; 1125 1126 var medium = MEDIUM_MAP[rawMedium] || ""; 1127 1128 // Explicit value wins: if the URL already names the picklist entry, 1129 // trust it over anything inferred from utm_medium. 1130 var source = SOURCE_MAP[rawSource] || ""; 1131 1132 // Convention 1 fallback. LinkedIn splits into "Organic LinkedIn" and 1133 // "Paid LinkedIn" in Salesforce, which a bare utm_source cannot 1134 // distinguish, so the medium decides. Same idea for generic social. 1135 if (!source) { 1136 if (rawSource === "linkedin") { 1137 if (medium === "CPC") source = "Paid LinkedIn"; 1138 else if (medium === "Social" || medium === "") source = "Organic LinkedIn"; 1139 } else if (rawSource === "facebook" || rawSource === "instagram" || rawSource === "x" || rawSource === "twitter") { 1140 source = medium === "CPC" ? "Paid Social" : "Organic Social"; 1141 } 1142 } 1143 1144 // A populated utm_source that maps to nothing is the exact failure that 1145 // sent blanks to Salesforce for weeks with no signal anywhere. One line 1146 // in the console names the unmapped value so the table above can be 1147 // extended. Silent on normal traffic (no utm_source = no message). 1148 if (rawSource && !source) { 1149 console.warn( 1150 '[Advantage Partners lead form] utm_source="' + rawSource + 1151 '" has no Salesforce picklist mapping â UTM Source will be sent blank.' 1152 ); 1153 } 1154 1155 // Blank means no confident match. Never send an unmapped value. 1156 if (source) document.getElementById("sfdcUtmSource").value = source; 1157 if (medium) document.getElementById("sfdcUtmMedium").value = medium; 1158 })(); 1159 1160 // ââ Required service gate âââââââââââââââââââââââââââââââââââââââââââââ 1161 // The legend for this group carries a red asterisk and Salesforce expects 1162 // an interest on every lead, so the requirement is enforced here â nothing 1163 // in the markup can do it, because a group of checkboxes sharing one name 1164 // cannot use the native `required` attribute (the browser would demand 1165 // EVERY box be checked). 1166 function validateCheckboxes(form) { 1167 const checkboxes = form.querySelectorAll('input[name="00NRm00000IQYlF"]'); 1168 const anyChecked = Array.from(checkboxes).some(cb => cb.checked); 1169 1170 // Remove previous error. The :not() guard keeps this from deleting the 1171 // reCAPTCHA error box, which shares the .checkbox-error class. 1172 const oldError = form.querySelector(".checkbox-error:not(#recaptchaError)"); 1173 if (oldError) oldError.remove(); 1174 1175 if (!anyChecked) { 1176 const error = document.createElement("div"); 1177 error.className = "checkbox-error"; 1178 error.textContent = "Please select at least one service."; 1179 // Insert the message above the lead-fields fieldset, directly under 1180 // the service accordion it refers to. 1181 const anchor = form.querySelector('fieldset.form-wrap'); 1182 if (anchor) anchor.insertAdjacentElement("beforebegin", error); 1183 1184 // Actually OPEN every panel so the visitor can act on the message â 1185 // the accordion closes itself on load, so highlighting the headers 1186 // alone would leave the boxes hidden and the message unactionable. 1187 form.querySelectorAll('.accordion-header').forEach(h => h.classList.add("active")); 1188 form.querySelectorAll('.accordion-content').forEach(c => c.classList.add("is-open")); 1189 1190 error.scrollIntoView({ behavior: "smooth", block: "center" }); 1191 return false;
1192 } 1193 1194 return true; 1195 } 1196 1197 // ââ RECAPTCHA 4 of 5: block submission without a token ââââââââââââââââ 1198 // Without this check an unverified submission would be sent, silently 1199 // discarded by Salesforce (once "Require reCAPTCHA Verification" is on), 1200 // and the visitor would still see the thank-you message. The lead would be 1201 // lost with no trace anywhere. 1202 function validateRecaptcha() { 1203 const errorEl = document.getElementById("recaptchaError"); 1204 const token = apGetRecaptchaToken(); 1205 1206 if (token) { 1207 if (errorEl) errorEl.style.display = "none"; 1208 return true; 1209 } 1210 1211 if (errorEl) { 1212 errorEl.textContent = (token === null) 1213 ? "The verification widget could not load. Please refresh the page or disable any ad/tracker blocker, then try again." 1214 : "Please complete the âIâm not a robotâ verification."; 1215 errorEl.style.display = "block"; 1216 errorEl.scrollIntoView({ behavior: "smooth", block: "center" }); 1217 } 1218 return false; 1219 } 1220 1221 // ââ Thank-you redirect (conversion tracking) âââââââââââââââââââââ 1222 // The conversion tag lives on the thank-you PAGE, so the redirect must 1223 // happen only after the POST to Salesforce has actually completed â see 1224 // the .then() below. Redirecting any earlier would cancel the in-flight 1225 // request and count a conversion for a lead that was never created. 1226 // Must be a real path, not a #hash: Google Ads destination-URL 1227 // conversions and GA4 page_view triggers cannot see a fragment. 1228 // 1229 // ROOT-RELATIVE ON PURPOSE â do not hardcode the production host here. 1230 // It is resolved against window.location below, so the form redirects to 1231 // whichever host it is running on: 1232 // production â https://advantage-partners.com/thank-you/ 1233 // staging â https://staging-2ac0-advantagepartnerscom.wpcomstaging.com/thank-you/ 1234 // This is not just convenience. The conversion flag is kept in 1235 // sessionStorage, which is per-ORIGIN: an absolute production URL would 1236 // send a staging submission to a different origin, the flag would not 1237 // travel with it, and the thank-you page would never fire the tag. The 1238 // staging site is a clone, so /thank-you/ exists on both. 1239 var AP_THANK_YOU_URL = "/thank-you/"; 1240 1241 // A refresh, a bookmark, or a back/forward navigation would re-fire the 1242 // tag on the thank-you page and inflate the conversion count. The form 1243 // sets this key immediately before redirecting; the thank-you page fires 1244 // the tag only when it is present, then clears it. 1245 var AP_CONVERSION_KEY = "apLeadConversion"; 1246 1247 // The thank-you redirect is the normal confirmation, so the inline 1248 // #thankYouMessage box is held back this long instead of being shown 1249 // immediately. Navigation cancels the timer, so on the happy path the box 1250 // never appears; it only surfaces if the redirect was blocked (extension, 1251 // navigation guard, missing /thank-you/ page). Long enough that a slow 1252 // navigation doesn't flash it, short enough that a blocked redirect still 1253 // confirms before the visitor gives up. Set to 0 to show it immediately. 1254 var AP_FALLBACK_MESSAGE_DELAY_MS = 1500; 1255 1256 function apThankYouUrl() { 1257 var url; 1258 try { url = new URL(AP_THANK_YOU_URL, window.location.href); } 1259 catch (err) { return AP_THANK_YOU_URL; } 1260 var here = new URLSearchParams(window.location.search); 1261 var stored = AP_PASS_STORED_UTM_TO_THANK_YOU ? (window.apLeadUtm || {}) : {}; 1262 // Campaign parameters ONLY. Never put form field values in this URL â 1263 // it lands in analytics, browser history, and any referrer header. 1264 // The page's own URL wins; storage only fills what isn't already there, 1265 // so a direct landing behaves exactly as it did before persistence. 1266 ["utm_source", "utm_medium", "utm_campaign", "utm_content", "utm_term", "gclid"] 1267 .forEach(function (k) { 1268 var v = here.get(k) || stored[k]; 1269 if (v) url.searchParams.set(k, v); 1270 }); 1271 return url.toString(); 1272 } 1273 1274 function apGoToThankYou() { 1275 try { window.sessionStorage.setItem(AP_CONVERSION_KEY, "1"); } 1276 catch (err) { /* private mode / storage blocked â redirect anyway */ } 1277 // assign(), not replace(): back from the thank-you page returns the 1278 // visitor to a reset form rather than skipping past it. 1279 window.location.assign(apThankYouUrl()); 1280 } 1281 1282 function handleLeadSubmit(e) { 1283 e.preventDefault(); 1284 const form = e.target; 1285 1286 // Honeypot filled = bot. Show the thank-you and silently drop it. 1287 const honeypot = form.querySelector('input[name="extra_info"]'); 1288 if (honeypot && honeypot.value) { 1289 form.reset(); 1290 document.getElementById("thankYouMessage").style.display = "block"; 1291 return; 1292 } 1293 1294 // Run checkbox validation BEFORE anything else 1295 if (!validateCheckboxes(form)) { 1296 return; // Stop submission 1297 } 1298 1299 // Then the reCAPTCHA gate. Order matters: the service checkboxes sit 1300 // above the widget, so surfacing that error first means the visitor 1301 // fixes the topmost problem first instead of bouncing up and down. 1302 if (!validateRecaptcha()) { 1303 return; // Stop submission 1304 } 1305 1306 // Salesforce requires Company on every Lead. If the visitor left it 1307 // blank, backfill a placeholder so lead creation cannot fail. 1308 const companyField = form.querySelector('input[name="company"]'); 1309 if (companyField && !companyField.value.trim()) { 1310 companyField.value = "[not provided]"; 1311 } 1312 1313 const submitButton = form.querySelector('button[type="submit"]'); 1314 1315 // Prevent multiple submissions 1316 if (form.dataset.submitting === 'true' || (submitButton && submitButton.disabled)) return; 1317 1318 form.dataset.submitting = 'true'; 1319 if (submitButton) { 1320 submitButton.dataset.originalText = submitButton.textContent; 1321 submitButton.disabled = true; 1322 submitButton.classList.add('disabled'); 1323 submitButton.textContent = 'Sending...'; 1324 submitButton.setAttribute('aria-busy', 'true'); 1325 } 1326 1327 // Salesforce Web-to-Lead is a no-cors POST: the browser cannot read the 1328 // response, so network completion is treated as success. Failed 1329 // submissions surface as error emails to the org's Default Lead Creator 1330 // (that's why the DEBUG block exists for staging tests). 1331 // NOTE: body MUST be wrapped in URLSearchParams so it posts as 1332 // application/x-www-form-urlencoded. A raw FormData object sends 1333 // multipart/form-data, which the Web-to-Lead servlet silently ignores 1334 // (returns 200 OK but creates no lead). Do not "simplify" this. 1335 fetch(form.action, { 1336 method: "POST", 1337 body: new URLSearchParams(new FormData(form)), 1338 mode: "no-cors" 1339 }) 1340 .then(() => { 1341 form.reset(); 1342 // reCAPTCHA tokens are SINGLE USE. Without this reset the widget keeps 1343 // its green check but the stale token is rejected on the next 1344 // submission â which Salesforce would discard silently. 1345 apResetRecaptcha(); 1346 1347 // Fallback only, and deliberately NOT shown now: the redirect below is 1348 // the confirmation, so showing the box here would flash a duplicate 1349 // message on the way out. The timer is cancelled by the navigation, so 1350 // this fires only when the redirect was blocked by an extension or a 1351 // popup/navigation guard â the visitor still gets confirmation instead 1352 // of a form that looks like it did nothing. 1353 setTimeout(function () { 1354 document.getElementById("thankYouMessage").style.display = "block"; 1355 }, AP_FALLBACK_MESSAGE_DELAY_MS); 1356 1357 if (submitButton) { 1358 submitButton.textContent = 'Form Submitted'; 1359 submitButton.setAttribute('aria-disabled', 'true'); 1360 submitButton.removeAttribute('aria-busy'); 1361 } 1362 1363 apGoToThankYou(); 1364 }) 1365 .catch(err => { 1366 console.error("Lead submission error:", err); 1367 form.dataset.submitting = 'false'; 1368 apResetRecaptcha(); 1369 if (submitButton) { 1370 submitButton.disabled = false;
1371 submitButton.classList.remove('disabled'); 1372 submitButton.textContent = submitButton.dataset.originalText || 'Start your Security Journey Today!'; 1373 submitButton.removeAttribute('aria-busy'); 1374 } 1375 }); 1376 } 1377 1378 // ââ Accordion ââââââââââââââââââââââââââââââââââââââââââââââââââââââ 1379 // Bound with event DELEGATION on document and run IMMEDIATELY (not inside 1380 // DOMContentLoaded). This is the fix for the original bug: when a page 1381 // builder injects this markup after DOMContentLoaded has already fired, a 1382 // per-element listener bound in that event never attaches, the panels can't 1383 // open, and NOTHING reaches Salesforce. Delegation on document survives 1384 // injection at any time and survives re-injection of the form. 1385 (function initAccordion() { 1386 // Bind the document-level listener ONCE per page. If the page builder 1387 // injects this fragment a second time (AJAX partial, popup re-open), a 1388 // second listener would fire on the same click and immediately undo the 1389 // first one's toggle. The flag is on window because the two copies of 1390 // this script share nothing else. 1391 if (!window.__apAccordionBound) { 1392 window.__apAccordionBound = true; 1393 document.addEventListener("click", function (e) { 1394 const header = e.target.closest ? e.target.closest(".accordion-header") : null; 1395 if (!header) return; 1396 const root = header.closest(".accordion"); 1397 if (!root) return; // only react to this form's accordion 1398 1399 const content = header.nextElementSibling; 1400 const willOpen = !header.classList.contains("active"); 1401 1402 // Close siblings within the same accordion (one-at-a-time behavior) 1403 root.querySelectorAll(".accordion-header").forEach(h => { 1404 if (h === header) return; 1405 h.classList.remove("active"); 1406 if (h.nextElementSibling) h.nextElementSibling.classList.remove("is-open"); 1407 }); 1408 1409 header.classList.toggle("active", willOpen); 1410 if (content) content.classList.toggle("is-open", willOpen); 1411 }); 1412 } 1413 1414 // Collapse on init to restore the designed collapsed look when JS runs. 1415 // The markup ships OPEN, so if this script is ever stripped or fails to 1416 // run the panels simply stay open and the checkboxes remain reachable. 1417 document.querySelectorAll(".accordion .accordion-header").forEach(h => { 1418 h.classList.remove("active"); 1419 if (h.nextElementSibling) h.nextElementSibling.classList.remove("is-open"); 1420 }); 1421 })(); 1422</script>
1422</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-padding-top-medium:80px;--awb-padding-bottom-medium:80px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap" style="max-width:1248px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_1_4 1_4 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:25%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element fusion-no-small-visibility" style="text-align:left;--awb-margin-bottom:45px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" has-fusion-standard-logo fusion-imageframe imageframe-none imageframe-11 hover-type-none"><a class="fusion-no-lightbox" href="https://advantage-partners.com/" target="_self" aria-label="Phase3"><img decoding="async" src="https://i0.wp.com/advantage-partners.com/wp-content/uploads/2024/03/Phase3.png?fit=400%2C300&ssl=1" data-orig-src="https://advantage-partners.com/wp-content/uploads/2023/02/AdvantagePartners-Logo-White.png" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://advantage-partners.com/wp-content/uploads/2023/02/AdvantagePartners-Logo-White.png 1x, 2x" style="max-height:65px;height:auto;" width="300" height="65" class="lazyload img-responsive fusion-standard-logo" alt="Advantage Partners Logo" /></a></span></div><div class="fusion-text fusion-text-49" style="--awb-font-size:14px;--awb-text-color:var(--awb-color1);"><p>Advantage Partners provides growing technology companies with seamless and efficient security and compliance services.</p> 1423</div><div class="fusion-image-element sm-text-align-center fusion-no-medium-visibility fusion-no-large-visibility" style="text-align:left;--awb-margin-bottom:45px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" has-fusion-standard-logo fusion-imageframe imageframe-none imageframe-12 hover-type-none"><a class="fusion-no-lightbox" href="https://advantage-partners.com/" target="_self" aria-label="Phase3"><img decoding="async" src="https://i0.wp.com/advantage-partners.com/wp-content/uploads/2024/03/Phase3.png?fit=400%2C300&ssl=1" data-orig-src="https://advantage-partners.com/wp-content/uploads/2023/02/AdvantagePartners-Logo-White.png" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27300%27%20viewBox%3D%270%200%20400%20300%27%3E%3Crect%20width%3D%27400%27%20height%3D%27300%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://advantage-partners.com/wp-content/uploads/2023/02/AdvantagePartners-Logo-White.png 1x, 2x" style="max-height:65px;height:auto;" width="300" height="65" class="lazyload img-responsive fusion-standard-logo" alt="Advantage Partners Logo" /></a></span></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-no-small-visibility" style="--awb-bg-size:cover;--awb-width-large:40%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:12%;--awb-width-medium:40%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:12%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row"><div class="fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap" style="--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-19 fusion_builder_column_inner_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:6.144%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:6.144%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-31 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;
1423--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);">Services</h3></div><div class="fusion-title title fusion-title-32 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/assurance/soc-2/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - SOC 2</a></h4></div><div class="fusion-title title fusion-title-33 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/assurance/hipaa/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - HIPAA</a></h4></div><div class="fusion-title title fusion-title-34 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/assurance/iso27001/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - ISO 27001</a></h4></div><div class="fusion-title title fusion-title-35 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/assurance/iso-iec-27701-certification/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - ISO 27701</a></h4></div><div class="fusion-title title fusion-title-36 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/assurance/iso-iec-42001-certification/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - ISO 42001</a></h4></div><div class="fusion-title title fusion-title-37 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;
1423--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/achieve-hitrust-certification/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Assurance - HITRUST</a></h4></div><div class="fusion-title title fusion-title-38 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/advisory/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Advisory</a></h4></div><div class="fusion-title title fusion-title-39 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/penetration-testing/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Penetration Testing</a></h4></div><div class="fusion-title title fusion-title-40 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/navigate-cmmc-with-confidence/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">CMMC</a></h4></div></div></div><div class="fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-20 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:6.144%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:6.144%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-41 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);">Pages</h3></div><div class="fusion-title title fusion-title-42 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;
1423--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/customers/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Customers</a></h4></div><div class="fusion-title title fusion-title-43 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/insights/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Insights</a></h4></div><div class="fusion-title title fusion-title-44 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/about/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">About Us</a></h4></div><div class="fusion-title title fusion-title-45 fusion-sep-none fusion-title-text fusion-title-size-four" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h4 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.4;"><a href="https://advantage-partners.com/faq/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">FAQ</a></h4></div></div></div></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility" style="--awb-bg-size:cover;--awb-width-large:20%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-no-small-visibility" style="text-align:right;"><a class="fusion-button button-flat button-xlarge button-default fusion-button-default button-25 fusion-button-default-span fusion-button-default-type" target="_self" href="#contact"><span class="fusion-button-text awb-button__text awb-button__text--default">Get in Touch</span></a></div><div class="fusion-no-small-visibility" style="text-align:right;"><a class="fusion-button button-flat button-xlarge button-custom fusion-button-default button-26 fusion-button-default-span fusion-button-default-type" style="--awb-margin-top:20px;--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),calc(var(--awb-color5-s) - 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1423--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:var(--awb-typography1-line-height);"><a href="https://advantage-partners.com/iso-certification-process-policies/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">ISO Certification Process & Policies</a></h3></div><div class="fusion-title title fusion-title-47 fusion-sep-none fusion-title-text fusion-title-size-div" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><div class="fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:var(--awb-typography4-line-height);"><a href="/trust-and-integrity/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Trust & Integrity</a></div></div><div class="fusion-title title fusion-title-48 fusion-sep-none fusion-title-text fusion-title-size-div" style="--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-font-size:16px;"><div class="fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated" style="font-family:"Martel Sans";font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:var(--awb-typography4-line-height);"><a href="/privacy-policy/" class="awb-custom-text-color awb-custom-text-hover-color" target="_self">Privacy Policy</a></div></div><div class="fusion-text fusion-text-50 fusion-text-no-margin" style="--awb-content-alignment:center;--awb-font-size:14px;--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);"><p>© 2026 Advantage Partners. All rights reserved.</p> 1424</div></div></div></div></div> 1425</div></div> 1426 </div> <!-- wrapper --> 1427 </div> <!-- #boxed-wrapper --> 1428 <a class="fusion-one-page-text-link fusion-page-load-link" tabindex="-1" href="#" aria-hidden="true">Page load link</a> 1429 1430 <div class="avada-footer-scripts"> 1431
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1658
1659<script type="module"> 1660/*! This file is auto-generated */ 1661var e="script#wp-emoji-settings",t=document.querySelector(e);if(!(t instanceof HTMLScriptElement))throw new Error("Element missing: "+e);const r=JSON.parse(t.text),s=(window._wpemojiSettings=r,"wpEmojiSettingsSupports"),o=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(s,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const r=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===r[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,r){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!r(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,r){let a;const s=(a="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),o=(s.textBaseline="top",s.font="600 32px Arial",{});return e.forEach(e=>{o[e]=t(s,e,n,r)}),o}function a(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}r.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(s));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(o),u.toString(),c.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"});const a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=e=>{i(n=e.data),a.terminate(),t(n)})}catch(e){}i(n=f(o,u,c,p))}t(n)}).then(e=>{for(const n in e)r.supports[n]=e[n],r.supports.everything=r.supports.everything&&r.supports[n],"flag"!==n&&(r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&r.supports[n]);var t;r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&!r.supports.flag,r.supports.everything||((t=r.source||{}).concatemoji?a(t.concatemoji):t.wpemoji&&t.twemoji&&(a(t.twemoji),a(t.wpemoji)))}); 1662//# sourceURL=https://advantage-partners.com/wp-includes/js/wp-emoji-loader.min.js 1663</script>
1663 1664
1664<script type="text/javascript"> 1665 jQuery( document ).ready( function() { 1666 var ajaxurl = 'https://advantage-partners.com/wp-admin/admin-ajax.php'; 1667 if ( 0 < jQuery( '.fusion-login-nonce' ).length ) { 1668 jQuery.get( ajaxurl, { 'action': 'fusion_login_nonce' }, function( response ) { 1669 jQuery( '.fusion-login-nonce' ).html( response ); 1670 }); 1671 } 1672 }); 1673 </script>
1673 1674
1674<script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Choosing the Right Security Framework","datePublished":"2026-09-24T13:13:22-07:00"}</script>
1674<script> 1675document.addEventListener("DOMContentLoaded", function () { 1676 const tabs = document.querySelectorAll(".fusion-filter a"); 1677 tabs.forEach(tab => { 1678 tab.addEventListener("click", function () { 1679 const filterText = this.textContent.trim().toLowerCase().replace(/\s+/g, '-'); 1680 window.location.hash = filterText; 1681 }); 1682 }); 1683}); 1684</script>
1684 1685 1686<!-- ================================================================ 1687 FORM TRACKING â advantage-partners.com 1688 FINAL. Replaces BOTH existing snippets (the lead form gtag one 1689 and the Avada gtag one). Publish as a single block near the end 1690 of <body> and delete the other two. 1691 1692 WHY THE REWRITE: window.gtag on this site is only 1693 function gtag(){dataLayer.push(arguments);} 1694 which pushes an `arguments` object no tag listens for. GTM only 1695 recognises pushes shaped { event: "name" }. Both previous 1696 snippets ran correctly on every submission and neither ever 1697 delivered a hit to GA4. This pushes real dataLayer events. 1698 Requires the tags in GTM-SETUP-FINAL.md â the code alone does 1699 nothing without them. 1700 1701 EVENTS 1702 lead_form_start first interaction with the Salesforce form 1703 lead_form_attempt submit button pressed 1704 lead_form_submit POST reached Salesforce <- KEY EVENT 1705 lead_form_error POST to Salesforce failed 1706 avada_form_submit Avada/Fusion form succeeded 1707 avada_form_error Avada/Fusion form failed 1708 ================================================================ -->
1709<script> 1710(function () { 1711 'use strict'; 1712 1713 var SF_FORM_ID = 'advantagePartnersLeadForm'; 1714 var SF_HOST = 'webto.salesforce.com'; 1715 1716 var startSent = false; // one start per page load 1717 var sfSent = false; // one lead per page load 1718 1719 window.dataLayer = window.dataLayer || []; 1720 1721 function push(eventName, extra) { 1722 var payload = { event: eventName, page_path: window.location.pathname }; 1723 for (var k in extra) { if (extra.hasOwnProperty(k)) payload[k] = extra[k]; } 1724 window.dataLayer.push(payload); 1725 } 1726 1727 /* ============================================================== 1728 SALESFORCE LEAD FORM 1729 1730 Three steps, because two cannot answer the question you need 1731 answered. If start and submit disagree, the gap is either 1732 "abandoned mid-form" or "pressed submit and got rejected by a 1733 gate" â opposite diagnoses with opposite fixes. attempt is what 1734 separates them. 1735 1736 start -> attempt = did they finish filling it in? 1737 attempt -> submit = did the gates let them through? 1738 ============================================================== */ 1739 1740 /* --- 1 & 2. START and ATTEMPT, bound at DOCUMENT level --------- 1741 1742 Both listeners sit on `document` in the CAPTURE phase and match the 1743 form by id, rather than being attached to the form element itself. 1744 1745 Why: capture on document runs FIRST in the propagation path, before 1746 any handler on the form -- including the inline 1747 onsubmit="handleLeadSubmit(event)" and anything GTM attaches. Your 1748 form is covered in GTM instrumentation (data-gtm-form-interact-id 1749 on the form, data-gtm-form-interact-field-id on every field), and 1750 GTM Preview injects more. A listener bound directly to the element 1751 can be bypassed if any of that cancels and re-dispatches the event, 1752 or replaces the node. Document capture cannot be. 1753 1754 It also removes the timing dependency: no need for the form to 1755 exist when this script runs, so injection order stops mattering. 1756 1757 lead_form_start -> first focus/keystroke/selection in the form 1758 lead_form_attempt -> submit pressed and HTML5 validation passed 1759 ------------------------------------------------------------- */ 1760 1761 function inLeadForm(node) { 1762 if (!node || typeof node.closest !== 'function') return null; 1763 return node.closest('#' + SF_FORM_ID); 1764 } 1765 1766 function onFirstInteraction(e) { 1767 if (startSent) return; 1768 if (!inLeadForm(e.target)) return; 1769 startSent = true; 1770 push('lead_form_start', { form_id: SF_FORM_ID }); 1771 } 1772 1773 // focusin/input/change all bubble, so document capture sees them. 1774 // `change` matters here: the service checkboxes and the headquarters 1775 // select do not reliably emit `input` in every browser. 1776 document.addEventListener('focusin', onFirstInteraction, true); 1777 document.addEventListener('input', onFirstInteraction, true); 1778 document.addEventListener('change', onFirstInteraction, true); 1779 1780 document.addEventListener('submit', function (e) { 1781 var form = (e.target && e.target.id === SF_FORM_ID) ? e.target : null; 1782 if (!form) return; 1783 1784 // Honeypot hits are dropped rather than counted. Bots that fill 1785 // hidden fields mostly do not run JS, so counting them measures the 1786 // wrong population, and they never reach Salesforce anyway. 1787 var honeypot = form.querySelector('input[name="extra_info"]'); 1788 if (honeypot && honeypot.value) return; 1789 1790 push('lead_form_attempt', { form_id: SF_FORM_ID }); 1791 }, true); 1792 1793 /* --- 3. lead_form_submit: REACHED SALESFORCE ----------------- 1794 Hooks the same fetch handleLeadSubmit uses to decide whether to 1795 show the thank-you panel, so GA4 counts what the form counts. 1796 1797 ACCURACY CAVEAT: this POST is cross-origin, so the response is 1798 opaque. .then() means the request COMPLETED, not that Salesforce 1799 ACCEPTED it. A lead rejected by a Salesforce validation rule, 1800 duplicate rule, or bad OID still counts here. Expect small drift 1801 above the CRM from this, and larger drift below it from ad 1802 blockers and consent denial. Track the ratio, not an exact match. 1803 ------------------------------------------------------------- */ 1804 if (typeof window.fetch === 'function') { 1805 var nativeFetch = window.fetch; 1806 1807 /* Compare the HOSTNAME exactly. Do NOT substring-match the whole 1808 URL: GA4 enhanced measurement sends its form-interaction hits to 1809 analytics.google.com carrying this form's action as a parameter 1810 (ep.form_destination=https%3A%2F%2Fwebto.salesforce.com%2F...). 1811 The host is not percent-encoded, so a substring test matches 1812 Google's own outbound request and fires a phantom lead every 1813 time someone ticks a checkbox. */ 1814 function isSalesforce(input) {
1815 try { 1816 var raw = (input && input.url) || input || ''; 1817 return new URL(String(raw), window.location.href).hostname === SF_HOST; 1818 } catch (e) { return false; } 1819 } 1820 1821 window.fetch = function (input) { 1822 var toSalesforce = isSalesforce(input); 1823 1824 var result = nativeFetch.apply(this, arguments); 1825 1826 if (toSalesforce) { 1827 result.then(function () { 1828 if (sfSent) return; 1829 sfSent = true; 1830 push('lead_form_submit', { 1831 form_id: SF_FORM_ID, 1832 form_destination: 'salesforce_web_to_lead' 1833 }); 1834 }).catch(function () { 1835 push('lead_form_error', { 1836 form_id: SF_FORM_ID, 1837 error_stage: 'salesforce_post' 1838 }); 1839 }); 1840 } 1841 return result; 1842 }; 1843 } 1844 1845 /* ============================================================== 1846 AVADA / FUSION FORMS -> avada_form_submit 1847 1848 Separate event name on purpose. Avada forms write to WordPress 1849 and send email; they do not create Salesforce leads. Merging 1850 them into lead_form_submit would break CRM reconciliation. 1851 1852 Changed from the previous version: no hardcoded form_id 2379, 1853 no event_category/event_label/value (Universal Analytics 1854 leftovers, meaningless in GA4), no hardcoded debug_mode (it was 1855 flooding DebugView with live traffic), jQuery guarded. 1856 1857 The status check is unchanged. It was the thing the old snippet 1858 got right â it only fires on confirmed success. 1859 ============================================================== */ 1860 function initAvada() { 1861 if (typeof window.jQuery !== 'function') { 1862 if (window.console && console.warn) { 1863 console.warn('[form tracking] jQuery absent; Avada forms untracked'); 1864 } 1865 return; 1866 } 1867 1868 window.jQuery(window).on('fusion-form-ajax-submit-done', 1869 function (_ev, formObj) { 1870 try { 1871 var id = (formObj && formObj.formConfig && formObj.formConfig.form_id); 1872 1873 if (!formObj || !formObj.result || formObj.result.status !== 'success') { 1874 push('avada_form_error', { 1875 form_id: String(id || 'unknown'), 1876 error_stage: 'fusion_ajax' 1877 }); 1878 return; 1879 } 1880 1881 push('avada_form_submit', { 1882 form_id: String(id), 1883 form_destination: 'wordpress' 1884 }); 1885 } catch (e) { 1886 if (window.console && console.warn) { 1887 console.warn('[form tracking] avada handler error', e); 1888 } 1889 } 1890 }); 1891 } 1892 1893 function init() { initAvada(); } 1894 1895 if (document.readyState === 'loading') { 1896 document.addEventListener('DOMContentLoaded', init); 1897 } else { 1898 init(); 1899 } 1900})(); 1901</script>
1901 </div> 1902 1903 <section class="to-top-container to-top-right to-top-floating" aria-labelledby="awb-to-top-label"> 1904 <a href="#" id="toTop" class="fusion-top-top-link"> 1905 <span id="awb-to-top-label" class="screen-reader-text">Go to Top</span> 1906 1907 </a> 1908 </section> 1909 </body> 1910</html>
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