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167            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59
167-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
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170                        <div class="top">
171                            <div class="news-item-date">September 8, 2026</div>
172                            <div class="news-item-categories">
173                                                            </div>
174                        </div>
175
176                                                    <a href="/news/ifa-2026-ieee" class="no-underline">
177                                <div class="news-item-title">Renewing the IFA–IEEE Consumer Technology Society Partnership</div>
178                            </a>
179                        
180                                                    <div class="news-item-description">On September 5, 2026, representatives of IFA Berlin and the IEEE Consumer Technology Society (IEEE CTSoc) met at the historic Marshall House, located in the heart of the IFA exhibition grounds in Berlin, to reaffirm and renew their long-standing partnership.</div>
181                                            </div>
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200            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
201            </svg></div>
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203                        <div class="top">
204                            <div class="news-item-date">July 14, 2026</div>
205                            <div class="news-item-categories">
206                                                            </div>
207                        </div>
208
209                                                    <a href="/news/beauty-wellness-playbook" class="no-underline">
210                                <div class="news-item-title">Polarisation, premiumisation and platforms - The playbook for Beauty & Wellness</div>
211                            </a>
212                        
213                                                    <div class="news-item-description"><section><div><div><div><p>The Small Domestic Aplliances (SDA) beauty and wellness market is entering a structurally different growth phase&mdash;one driven less by macro expansion and more by strategic precision. Despite global GDP growth slowing to 3.1% in 2026, the category continues to outperform, delivering +6% value growth, signaling resilience even as discretionary spending tightens.</p></div></div></div></section><section><div><figure><div></div></figure></div></section></div>
214                                            </div>
215                </div>
216            </div>
217
218                            <div class="col-12 col-md-3">
219                    <div class="news-item-image-wrapper">
220                                                    <a href="/news/beauty-wellness-
220playbook" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2026/07/_cache/5a309ab54725e431df08fe4a02f63068_73e0b830a573e36700d36116173ca913.jpg.webp);"></div></a>
221                                            </div>
222                </div>
223                    </div>
224    </div>
225</div>                                                            <div class="news-item">
226    <div class="grid-container">
227        <div class="grid-row mb-none">
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233            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
234            </svg></div>
235                    <div class="news-item-wrapper">
236                        <div class="top">
237                            <div class="news-item-date">June 17, 2026</div>
238                            <div class="news-item-categories">
239                                                            </div>
240                        </div>
241
242                                                    <a href="/news/memory-squeezy-06-2026" class="no-underline">
243                                <div class="news-item-title">The Memory Squeeze: A Structural Market Shift </div>
244                            </a>
245                        
246                                                    <div class="news-item-description">For decades, memory markets followed a familiar cycle: rising prices dampened demand, suppliers expanded capacity, and balance was restored. In 2026, this pattern no longer explains market behavior across PCs, components and storage. What is unfolding is not a temporary shortage but a structural reallocation of supply that will shape the industry well beyond this year.</div>
247                                            </div>
248                </div>
249            </div>
250
251                            <div class="col-12 col-md-3">
252                    <div class="news-item-image-wrapper">
253                                                    <a href="/news/memory-squeezy-06-2026" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2026/06/_cache/9d6c36623fab981f808f00afcbb1df56_609e225f7873fe3f5892c1d5136290fe.jpg.webp);"></div></a>
254                                            </div>
255                </div>
256                    </div>
257    </div>
258</div>                                                            <div class="news-item">
259    <div class="grid-container">
260        <div class="grid-row mb-none">
261
262            <div class="col-12 col-md-9">
263                <div class="news-item-container">
264                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
265            <rect width="24" height="28"/>
266            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
267            </svg></div>
268                    <div class="news-item-wrapper">
269                        <div class="top">
270                            <div class="news-item-date">May 8, 2026</div>
271                            <div class="news-item-categories">
272                                                            </div>
273                        </div>
274
275                                                    <a href="/news/aisles-to-algorithms-05-2026" class="no-underline">
276                                <div class="news-item-title">From Aisles to Algorithms</div>
277                            </a>
278                        
279                                                    <div class="news-item-description"><p>We previously looked at how consumers are becoming more intentional in their purchasing decisions &ndash; timing their buys around promotions and spending more than planned when the moment is right.&nbsp;</p><p>Zooming out to the bigger picture, we observe the volatile market environment that is shaping this behavior, and what it means for brands navigating the shift from physical shelves to digital algorithms.</p></div>
280                                            </div>
281                </div>
282            </div>
283
284                            <div class="col-12 col-md-3">
285                    <div class="news-item-image-wrapper">
286                                                    <a href="/news/aisles-to-algorithms-05-2026" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2026/05/_cac
286he/c0b66e934988d97d7bdfeb7c108e29e5_e7ff3b62401add65762ebaa5d57475e2.jpg.webp);"></div></a>
287                                            </div>
288                </div>
289                    </div>
290    </div>
291</div>                                                            <div class="news-item">
292    <div class="grid-container">
293        <div class="grid-row mb-none">
294
295            <div class="col-12 col-md-9">
296                <div class="news-item-container">
297                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
298            <rect width="24" height="28"/>
299            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
300            </svg></div>
301                    <div class="news-item-wrapper">
302                        <div class="top">
303                            <div class="news-item-date">January 29, 2026</div>
304                            <div class="news-item-categories">
305                                                            </div>
306                        </div>
307
308                                                    <a href="/news/holiday-season-2025-012026" class="no-underline">
309                                <div class="news-item-title">Holiday Season 2025</div>
310                            </a>
311                        
312                                                    <div class="news-item-description">The 2025 holiday season didn&rsquo;t just deliver sales; it revealed a fundamental change in consumer timing and priorities. Total revenue for Tech &amp; Durables reached &euro;27.36 billion in core markets EU and Brazil, a modest +0.4% year-over-year, but the real insight lies in when shoppers spent. The buying wave started earlier than ever, with strong activity already in mid-November, well before the traditional Black Friday and Cyber Monday peaks.</div>
313                                            </div>
314                </div>
315            </div>
316
317                            <div class="col-12 col-md-3">
318                    <div class="news-item-image-wrapper">
319                                                    <a href="/news/holiday-season-2025-012026" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2026/02/_cache/bf98b9eeb1998c424d3f142850169297_58d38e9eb9ba0a4c6b5b314261b02f65.jpg.webp);"></div></a>
320                                            </div>
321                </div>
322                    </div>
323    </div>
324</div>                                                            <div class="news-item">
325    <div class="grid-container">
326        <div class="grid-row mb-none">
327
328            <div class="col-12 col-md-9">
329                <div class="news-item-container">
330                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
331            <rect width="24" height="28"/>
332            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
333            </svg></div>
334                    <div class="news-item-wrapper">
335                        <div class="top">
336                            <div class="news-item-date">December 18, 2025</div>
337                            <div class="news-item-categories">
338                                                            </div>
339                        </div>
340
341                                                    <a href="/news/wired-for-wellness-2-122025" class="no-underline">
342                                <div class="news-item-title">Wired for wellness</div>
343                            </a>
344                        
345                                                    <div class="news-item-description">Health in home and consumer tech isn&rsquo;t just trending &mdash; it&rsquo;s transforming. In the previous article&nbsp;<a href="https://www.ifa-berlin.com/news/wired-for-wellness-122025" target="_blank" rel="noreferrer noopener">&ldquo;Wired for Wellness&rdquo;</a>, we pointed out how strongly wellness is redefining consumer priorities. Now, the conversation shifts from quick fixes to proactive prevention, where health tech takes the center stage...</div>
346                                            </div>
347                </div>
348            </div>
349
350                            <div class="col-12 col-md-3">
351                    <div class="news-item-image-wrapper">
352                                                    <a href="/news/wired-for-wellness-2-122025" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/12/_cache/3fd8f282aa4e6548e6b2d9b3f541856f_df376907f4971ebb3244dac9b364c03e.jpg.webp);"></div></a>
353                                            </div>
354                </div>
355                    </div>
356    </div>
357</div>                                                            <div class="news-item">
358    <div class="grid-container">
359        <div class="grid-row mb-none">
360
361            <div class="col-12 col-md-9">
362                <div class="news-item-container">
363                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
364            <rect width="24" height="28"/>
365            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59
365-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
366            </svg></div>
367                    <div class="news-item-wrapper">
368                        <div class="top">
369                            <div class="news-item-date">December 16, 2025</div>
370                            <div class="news-item-categories">
371                                                            </div>
372                        </div>
373
374                                                    <a href="/news/experience-scale-and-ai-122025" class="no-underline">
375                                <div class="news-item-title">Experience, Scale, and AI</div>
376                            </a>
377                        
378                                                    <div class="news-item-description">Global retail isn&rsquo;t just evolving but&nbsp;undergoing a fundamental transformation&mdash;driven by rapidly rising consumer expectations of shopping channels, processes, and standards of experience and availability.Consumers have long expected more than just a good product; they want seamless, hassle-free processes across an ever-growing network of touchpoints...</div>
379                                            </div>
380                </div>
381            </div>
382
383                            <div class="col-12 col-md-3">
384                    <div class="news-item-image-wrapper">
385                                                    <a href="/news/experience-scale-and-ai-122025" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/12/_cache/2c842cb433f963ac610af452a6e8997c_702134eb407f3be75fcca2f44db6bc37.jpg.webp);"></div></a>
386                                            </div>
387                </div>
388                    </div>
389    </div>
390</div>                                                            <div class="news-item">
391    <div class="grid-container">
392        <div class="grid-row mb-none">
393
394            <div class="col-12 col-md-9">
395                <div class="news-item-container">
396                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
397            <rect width="24" height="28"/>
398            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
399            </svg></div>
400                    <div class="news-item-wrapper">
401                        <div class="top">
402                            <div class="news-item-date">December 5, 2025</div>
403                            <div class="news-item-categories">
404                                                            </div>
405                        </div>
406
407                                                    <a href="/news/wired-for-wellness-122025" class="no-underline">
408                                <div class="news-item-title">Wired for wellness</div>
409                            </a>
410                        
411                                                    <div class="news-item-description">While the global economy navigates turbulence, one trend is cutting through the noise:&nbsp;Health is taking top priority, and wellness is emerging as a defining theme.&nbsp;The focus on health is no longer confined to gym routine, healthy eating and fitness trackers&mdash;it&rsquo;s increasingly about the environment we live in...</div>
412                                            </div>
413                </div>
414            </div>
415
416                            <div class="col-12 col-md-3">
417                    <div class="news-item-image-wrapper">
418                                                    <a href="/news/wired-for-wellness-122025" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/12/_cache/3fd8f282aa4e6548e6b2d9b3f541856f_df376907f4971ebb3244dac9b364c03e.jpg.webp);"></div></a>
419                                            </div>
420                </div>
421                    </div>
422    </div>
423</div>                                                            <div class="news-item">
424    <div class="grid-container">
425        <div class="grid-row mb-none">
426
427            <div class="col-12 col-md-9">
428                <div class="news-item-container">
429                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
430            <rect width="24" height="28"/>
431            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59
431-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
432            </svg></div>
433                    <div class="news-item-wrapper">
434                        <div class="top">
435                            <div class="news-item-date">October 17, 2025</div>
436                            <div class="news-item-categories">
437                                                            </div>
438                        </div>
439
440                                                    <a href="/news/refurbished-tech-on-the-fast-track-082025" class="no-underline">
441                                <div class="news-item-title">Refurbished Tech on the Fast Track</div>
442                            </a>
443                        
444                                                    <div class="news-item-description">More and more consumers are asking themselves whether they really need to buy the latest smartphone model.&nbsp;In times of rising prices and growing awareness of sustainability, the focus is shifting to alternatives that promise quality, reliability and good value for money in equal measure. Refurbished devices in particular are evolving from a niche product to an established presence in the market &ndash; and are noticeably changing the rules of the game in the industry...</div>
445                                            </div>
446                </div>
447            </div>
448
449                            <div class="col-12 col-md-3">
450                    <div class="news-item-image-wrapper">
451                                                    <a href="/news/refurbished-tech-on-the-fast-track-082025" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/10/_cache/1087f72944c8489e77480b39ffecd0e7_e8264d8fb093778942fec81cfa0d810d.jpg.webp);"></div></a>
452                                            </div>
453                </div>
454                    </div>
455    </div>
456</div>                                                            <div class="news-item">
457    <div class="grid-container">
458        <div class="grid-row mb-none">
459
460            <div class="col-12 col-md-9">
461                <div class="news-item-container">
462                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
463            <rect width="24" height="28"/>
464            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
465            </svg></div>
466                    <div class="news-item-wrapper">
467                        <div class="top">
468                            <div class="news-item-date">September 18, 2025</div>
469                            <div class="news-item-categories">
470                                                            </div>
471                        </div>
472
473                                                    <a href="/news/tv-market-rebounds-with-euro25-092025" class="no-underline">
474                                <div class="news-item-title">TV market rebounds with EURO25</div>
475                            </a>
476                        
477                                                    <div class="news-item-description">After years of fluctuating development, the TV industry is looking ahead to 2025 with cautious optimism. New technologies, major sporting events and changing consumer behaviour are giving the market a boost &ndash; and the first signs of recovery are becoming apparent.</div>
478                                            </div>
479                </div>
480            </div>
481
482                            <div class="col-12 col-md-3">
483                    <div class="news-item-image-wrapper">
484                                                    <a href="/news/tv-market-rebounds-with-euro25-092025" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/10/_cache/bf7c05105d7d738fafcceb4374c950f3_56ed171d44a39c536b59536beba2e9df.jpg.webp);"></div></a>
485                                            </div>
486                </div>
487                    </div>
488    </div>
489</div>                                                            <div class="news-item">
490    <div class="grid-container">
491        <div class="grid-row mb-none">
492
493            <div class="col-12 col-md-9">
494                <div class="news-item-container">
495                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
496            <rect width="24" height="28"/>
497            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59
497-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
498            </svg></div>
499                    <div class="news-item-wrapper">
500                        <div class="top">
501                            <div class="news-item-date">August 22, 2025</div>
502                            <div class="news-item-categories">
503                                                            </div>
504                        </div>
505
506                                                    <a href="/news/smart-glasses-082025" class="no-underline">
507                                <div class="news-item-title">Smart Glasses</div>
508                            </a>
509                        
510                                                    <div class="news-item-description">Once dominated by smartwatches and fitness trackers, the meaning of a wearable is going beyond the wrist. Smart glasses in particular are emerging as an outstanding innovation that could become the next defining trend in wearable technology...</div>
511                                            </div>
512                </div>
513            </div>
514
515                            <div class="col-12 col-md-3">
516                    <div class="news-item-image-wrapper">
517                                                    <a href="/news/smart-glasses-082025" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/10/_cache/d99b21c903a787788dca8f8f1e27735c_1f33c29d6639b210be8946d16f232345.jpg.webp);"></div></a>
518                                            </div>
519                </div>
520                    </div>
521    </div>
522</div>                                                            <div class="news-item">
523    <div class="grid-container">
524        <div class="grid-row mb-none">
525
526            <div class="col-12 col-md-9">
527                <div class="news-item-container">
528                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
529            <rect width="24" height="28"/>
530            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
531            </svg></div>
532                    <div class="news-item-wrapper">
533                        <div class="top">
534                            <div class="news-item-date">July 17, 2025</div>
535                            <div class="news-item-categories">
536                                                            </div>
537                        </div>
538
539                                                    <a href="/news/beyond-the-mirror-072025" class="no-underline">
540                                <div class="news-item-title">Beyond the Mirror</div>
541                            </a>
542                        
543                                                    <div class="news-item-description">Despite global economic uncertainties&mdash;marked by a downgraded GDP growth to 2.8 percent and slowly moderating inflation&mdash;beauty and wellness remain resilient. Consumers continue to prioritize self-care, with 38 percent globally viewing &ldquo;looking good&rdquo; as an...</div>
544                                            </div>
545                </div>
546            </div>
547
548                            <div class="col-12 col-md-3">
549                    <div class="news-item-image-wrapper">
550                                                    <a href="/news/beyond-the-mirror-072025" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/10/_cache/3873a4cdd43b77d5241c08996d49a842_41dbc077bd7f48574ce5fa719262315b.jpg.webp);"></div></a>
551                                            </div>
552                </div>
553                    </div>
554    </div>
555</div>                                                            <div class="news-item">
556    <div class="grid-container">
557        <div class="grid-row mb-none">
558
559            <div class="col-12 col-md-9">
560                <div class="news-item-container">
561                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
562            <rect width="24" height="28"/>
563            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59
563-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
564            </svg></div>
565                    <div class="news-item-wrapper">
566                        <div class="top">
567                            <div class="news-item-date">May 8, 2025</div>
568                            <div class="news-item-categories">
569                                                            </div>
570                        </div>
571
572                                                    <a href="/news/2024-recovery-of-global-t-d-industry" class="no-underline">
573                                <div class="news-item-title">2024 – Recovery of global T&D industry</div>
574                            </a>
575                        
576                                                    <div class="news-item-description">The year 2024 marked a significant turning point for the technology and durable goods (T&amp;D) industry. After several years of declining sales, the industry recorded modest but promising sales growth of 1.4% &ndash; a sharp contrast to the declines of 8% in 2022 and 2% in...</div>
577                                            </div>
578                </div>
579            </div>
580
581                            <div class="col-12 col-md-3">
582                    <div class="news-item-image-wrapper">
583                                                    <a href="/news/2024-recovery-of-global-t-d-industry" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/05/_cache/c7c45296b6132136c65700da38773a05_6801bb1d10c0ede3358fa51f7a1a7dac.jpg.webp);"></div></a>
584                                            </div>
585                </div>
586                    </div>
587    </div>
588</div>                                                            <div class="news-item">
589    <div class="grid-container">
590        <div class="grid-row mb-none">
591
592            <div class="col-12 col-md-9">
593                <div class="news-item-container">
594                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
595            <rect width="24" height="28"/>
596            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
597            </svg></div>
598                    <div class="news-item-wrapper">
599                        <div class="top">
600                            <div class="news-item-date">April 30, 2025</div>
601                            <div class="news-item-categories">
602                                                            </div>
603                        </div>
604
605                                                    <a href="/news/consumer-preferences-shape-the-future-of-smart-home-technology" class="no-underline">
606                                <div class="news-item-title">Consumer preferences shape the future of Smart Home technology</div>
607                            </a>
608                        
609                                                    <div class="news-item-description">After two years of stagnation, 2024 marked a turnaround for the technology and consumer durables market, which slowly returned to growth globally. Despite subdued economic growth and volatile political conditions, the smart home product portfolio in 13...</div>
610                                            </div>
611                </div>
612            </div>
613
614                            <div class="col-12 col-md-3">
615                    <div class="news-item-image-wrapper">
616                                                    <a href="/news/consumer-preferences-shape-the-future-of-smart-home-technology" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/04/_cache/2fab5b4ae08fe94376f5730c6923df97_3cbda2955cc3fa29505479ae3d2477c9.png.webp);"></div></a>
617                                            </div>
618                </div>
619                    </div>
620    </div>
621</div>                                                            <div class="news-item">
622    <div class="grid-container">
623        <div class="grid-row mb-none">
624
625            <div class="col-12 col-md-9">
626                <div class="news-item-container">
627                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
628            <rect width="24" height="28"/>
629            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59
629-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
630            </svg></div>
631                    <div class="news-item-wrapper">
632                        <div class="top">
633                            <div class="news-item-date">March 25, 2025</div>
634                            <div class="news-item-categories">
635                                                            </div>
636                        </div>
637
638                                                    <a href="/news/chinas-subsidies-push-tech-and-consumer-goods-markets-032025" class="no-underline">
639                                <div class="news-item-title">China’s subsidies push tech and consumer goods markets</div>
640                            </a>
641                        
642                                                    <div class="news-item-description">2024 marks a turning point for the technology and consumer goods markets: the industry returned to growth in 2021 for the first time. A major driver of this development was far-reaching economic and trade policy changes in...</div>
643                                            </div>
644                </div>
645            </div>
646
647                            <div class="col-12 col-md-3">
648                    <div class="news-item-image-wrapper">
649                                                    <a href="/news/chinas-subsidies-push-tech-and-consumer-goods-markets-032025" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/03/_cache/dc4e7793d7d5f4207160f7752ac1354d_c04b0a0da526b5bca05c9a5b81dcc270.jpg.webp);"></div></a>
650                                            </div>
651                </div>
652                    </div>
653    </div>
654</div>                                                            <div class="news-item">
655    <div class="grid-container">
656        <div class="grid-row mb-none">
657
658            <div class="col-12 col-md-9">
659                <div class="news-item-container">
660                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
661            <rect width="24" height="28"/>
662            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
663            </svg></div>
664                    <div class="news-item-wrapper">
665                        <div class="top">
666                            <div class="news-item-date">March 4, 2025</div>
667                            <div class="news-item-categories">
668                                                            </div>
669                        </div>
670
671                                                    <a href="/news/ai-a-double-edged-sword-0325" class="no-underline">
672                                <div class="news-item-title">AI: A Double-Edged Sword?</div>
673                            </a>
674                        
675                                                    <div class="news-item-description">AI is captivating innovators and market analysts with the potential to revolutionize industries and drive economic growth. While still in the early stages, the spread of AI-ready machines is accelerating. In October/November alone, 43 Percent of global smartphone revenue came from AI-enabled devices. Yet, there&rsquo;s significant regional diversity: 65 Percent of smartphones in developed Asia are AI-ready, while Latin America lags at...</div>
676                                            </div>
677                </div>
678            </div>
679
680                            <div class="col-12 col-md-3">
681                    <div class="news-item-image-wrapper">
682                                                    <a href="/news/ai-a-double-edged-sword-0325" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/03/_cache/1de836159a710d8d232f872a9be25f7a_4b1fc7e0242bc134193214d2b4a88e70.jpg.webp);"></div></a>
683                                            </div>
684                </div>
685                    </div>
686    </div>
687</div>                                                            <div class="news-item">
688    <div class="grid-container">
689        <div class="grid-row mb-none">
690
691            <div class="col-12 col-md-9">
692                <div class="news-item-container">
693                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
694            <rect width="24" height="28"/>
695            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59
695-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
696            </svg></div>
697                    <div class="news-item-wrapper">
698                        <div class="top">
699                            <div class="news-item-date">December 17, 2024</div>
700                            <div class="news-item-categories">
701                                                            </div>
702                        </div>
703
704                                                    <a href="/news/smart-home-balancing-privacy-concerns-and-consumer-acceptance" class="no-underline">
705                                <div class="news-item-title">Smart Home: Balancing Privacy Concerns and Consumer Acceptance</div>
706                            </a>
707                        
708                                                    <div class="news-item-description">The smart home technology market continues to stand out as a dynamic growth sector amidst a consolidating consumer tech landscape. While demand for smart home products slowed after the peak years of 2020 and 2021, recovery is now on the horizon. In the first half of 2024, smart home product sales in the EU7 markets generated $13.9 billion in revenue &mdash; a year-on-year growth of 6.5 percent. This contrasts sharply with the...</div>
709                                            </div>
710                </div>
711            </div>
712
713                            <div class="col-12 col-md-3">
714                    <div class="news-item-image-wrapper">
715                                                    <a href="/news/smart-home-balancing-privacy-concerns-and-consumer-acceptance" class="no-underline"><div class="news-item-image" style="background-image: url(https://drive.ifa-berlin.com/drive/2025/01/_cache/f1f4c4047256958a85e0373df28fae2a_38a36616c7b7722d952452bfa91e0039.jpg.webp);"></div></a>
716                                            </div>
717                </div>
718                    </div>
719    </div>
720</div>                                                            <div class="news-item">
721    <div class="grid-container">
722        <div class="grid-row mb-none">
723
724            <div class="col-12 col-md-9">
725                <div class="news-item-container">
726                    <div class="news-icon"><svg width="24" height="28" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 28" fill="none">
727            <rect width="24" height="28"/>
728            <path d="M21.99,4.21l-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01-2.01-2.01-2.01,2.01-1.98-2.01-2.01,2.01-2.01-2.01-1.98,2.01L0,2.2v22.8c0,.55.2,1.02.59,1.41.39.39.86.59,1.41.59h20c.55,0,1.02-.2,1.41-.59s.59-.86.59-1.41V2.2s-2.01,2.01-2.01,2.01ZM22,6.85v3.15H2v-3.15h20ZM11,25H2v-8h9v8ZM22,25h-9v-3h9v3ZM22,20h-9v-3h9v3ZM2,15v-3h20v3H2Z" fill="currentColor"/>
729            </svg></div>
730                    <div class="news-item-wrapper">
731                        <div class="top">
732                            <div class="news-item-date">November 12, 2024</div>
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735                        </div>
736
737                                                    <a href="/news/smartphone-trends-2024-premium-models-and-increasing-prices-dominate-the-market" class="no-underline">
738                                <div class="news-item-title">Smartphone trends 2024: Premium models and increasing prices dominate the market</div>
739                            </a>
740                        
741                                                    <div class="news-item-description">Imagine you are holding a next-gen smartphone in your hand: Improved technology, an even slimmer design, the best display yet &ndash; and the price? Higher than ever before. This reflects the trend in 2024. The smartphone market experienced a significant...</div>
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745
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765                            <div class="news-item-date">October 21, 2024</div>
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767                                                            </div>
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769
770                                                    <a href="/news/ifa-next-recap-startups-the-winning-pitch-and-key-moments" class="no-underline">
771                                <div class="news-item-title">IFA Next Recap: Startups, the Winning Pitch, and Key Moments!</div>
772                            </a>
773                        
774                                                    <div class="news-item-description"><p>The pitch battles at IFA Next were spectacular. Innovators across AI, sustainability and emerging consumer tech took to the stage to pitch their groundbreaking ideas. A diverse and rich lineup of startups battled for the top spot in front of expert...</p></div>
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778
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797                        <div class="top">
798                            <div class="news-item-date">October 18, 2024</div>
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800                                                            </div>
801                        </div>
802
803                                                    <a href="/news/do-innovations-and-new-consumer-touchpoints-drive-positive-change-in-consumption" class="no-underline">
804                                <div class="news-item-title">Do innovations and new consumer touchpoints drive Positive change in consumption?</div>
805                            </a>
806                        
807                                                    <div class="news-item-description">An unstable economic and geopolitical situation, coupled with recession fears, is leading to a decline in purchasing willingness across sectors, with stabilization at best.. For the consumer tech and durables sector this means that in the first six months of 2024...</div>
808                                            </div>
809                </div>
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9087Z" fill="currentColor"/></g></svg></a></div><div class="social"><a href="https://www.tiktok.com/@ifa.berlin?_t=8dxqmqhn65b&amp;_r=1" class="social-link" target="_blank" rel="noopener" aria-label="Visit our TikTok page"><svg width="44" height="44" viewBox="0 0 44 44" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M22 0C9.85002 0 0 9.85002 0 22C0 34.15 9.85002 44 22 44C34.15 44 44 34.15 44 22C44 9.85002 34.15 0 22 0ZM33.0671 19.7175C33.0671 19.7175 31.5275 19.6533 30.3848 19.3505C28.7919 18.9244 27.7711 18.2699 27.7711 18.2699C27.7711 18.2699 27.0625 17.8014 27.0093 17.7693V26.767C27.0093 27.2669 26.8765 28.5183 26.4803 29.5617C26.1322 30.4541 25.6353 31.2801 25.01 32.0054C25.01 32.0054 24.0307 33.2189 22.3116 34.0332C20.761 34.768 19.3958 34.7512 18.9886 34.768C18.9886 34.768 16.6346 34.8629 14.5113 33.4196L14.5003 33.4086V33.4196C13.7823 32.9183 13.1424 32.3148 12.6002 31.6275C11.9282 30.7701 11.5159 29.7536 11.4093 29.4559V29.445C11.2401 28.9393 10.8855 27.7149 10.9387 26.5328C11.0234 24.451 11.7217 23.1682 11.907 22.8494C12.3937 21.9737 13.0292 21.19 13.7852 20.5333C15.5291 19.071 17.8058 18.4048 20.0634 18.6967L20.0583 23.1624C19.6906 23.0427 19.306 22.9814 18.9193 22.9822C16.8754 22.9822 15.2198 24.6488 15.2198 26.7065C15.2198 28.7642 16.8761 30.4308 18.9193 30.4308C19.5555 30.4315 20.1809 30.2666 20.734 29.9521C21.8117 29.3399 22.5137 28.2315 22.6078 26.9962V26.9867C22.6108 26.9743 22.6108 26.9611 22.6108 26.9487C22.6122 26.9188 22.6151 26.8933 22.6151 26.8655C22.6246 26.643 22.6246 26.4182 22.6246 26.1906V9.23051H27.0107C27.0042 9.23051 26.9582 9.65081 27.0684 10.3002H27.0633C27.1961 11.0832 27.5551 12.2003 28.5183 13.3022C28.9028 13.7181 29.337 14.0866 29.8098 14.3989C29.9725 14.5047 30.1404 14.6025 30.3126 14.6915C31.4341 15.2504 32.5294 15.4212 33.0693 15.3621V19.7161L33.0671 19.7175Z" fill="currentColor"/></svg></a></div><div class="social"><a href="https://open.spotify.com/show/6QCVEoHylpUtR3ilGTzJqT" class="social-link" target="_blank" rel="noopener" aria-label="Visit our Spotify page"><svg width="44" height="44" viewBox="0 0 44 44" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M21.99987,0C9.84993,0,0,9.84991,0,22.00013s9.84993,21.99987,21.99987,21.99987c12.15125,0,22.00013-9.84912,22.00013-21.99987C44,9.8507,34.15111.00105,21.99961.00105,21.99961.00105,21.99987,0,21.99987,0ZM32.08887,31.7305c-.39406.64627-1.23998.85119-1.88624.45449-5.16534-3.15519-11.66787-3.86976-19.32578-2.1201-.73794.16814-1.47352-.29424-1.64166-1.03246-.16892-.73822.2916-1.47382,1.03139-1.64196,8.38035-1.91544,15.5688-1.09026,21.3678,2.45374.64626.3967.85117,1.24001.45448,1.88628ZM34.78161,25.73933c-.49652.80784-1.5526,1.06267-2.35911.56615-5.91353-3.63569-14.9278-4.68838-21.92237-2.56513-.90713.27401-1.86522-.23723-2.14054-1.1428-.27322-.90715.23828-1.86343,1.14383-2.13927,7.98971-2.42432,17.92239-1.24999,24.71337,2.92321.80651.49653,1.06133,1.55263.56482,2.35811v-.00026ZM35.01279,19.50147c-7.09046-4.21156-18.7888-4.59879-25.5585-2.54411-1.08708.3297-2.23669-.28399-2.56612-1.3711-.32943-1.08763.28372-2.23648,1.37159-2.56697,7.77113-2.35916,20.68975-1.90336,28.85311,2.94291.9799.58033,1.3004,1.8432.71982,2.8197-.57795.97782-1.8442,1.30017-2.81884.71957h-.00105Z" fill="currentColor"/></svg></a></div></div><div class="additional desktop show-lg">All rights reserved</div></div><div class="colophon-mobile hide-lg"><div class="copyright pt-single pb-quarter">&copy; 2026 IFA Management GmbH</div><div class="additional pb-triple">All rights reserved</div></div></div></div></div></div></footer>
909
910            </div>
911</body>
912<script src="/js/vendor.min.js?6bd69535c5219065c8cc72ae04f8be78"></script>
vendor: 1 bytes, line 912
912
913<script src="/js/scripts.min.js?6bd69535c5219065c8cc72ae04f8be78"></script>
913
914<div id="wishlist-added-modal" class="wishlist-added-modal" style="display: none;" aria-hidden="true" role="dialog" aria-modal="true" aria-labelledby="wishlist-added-modal-title">
915    <div class="wishlist-added-modal-container">
916        <div class="wishlist-added-modal-inner">
917            <header>
918                <span>Shortlist</span>
919                <button type="button" class="close wishlist-added-modal-close" aria-label="Close"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg">
920            <path d="M1 19L19 1" stroke="#0C0C0C" stroke-width="2" stroke-miterlimit="10"/>
921            <path d="M19 19L1 1" stroke="#0C0C0C" stroke-width="2" stroke-miterlimit="10"/>
922        </svg></button>
923            </header>
924            <div class="content">
925                <div id="wishlist-added-modal-title" class="wishlist-added-modal-title">Saved to your shortlist</div>
926                <p class="wishlist-added-modal-text">Find everything you've saved — events, speakers, and brands — in the shortlist icon at the top right, anytime.<br/><br/> Your shortlist is stored in your browser, so it'll disappear if you clear your cookies.</p>
927                <button type="button" class="button-default solid wishlist-added-modal-cta">Got it</button>
928            </div>
929        </div>
930    </div>
931</div>
932<script src="/js/custom/bookmarks.js?6bd69535c5219065c8cc72ae04f8be78" defer></script>
vendor: 1 bytes, line 932
932
933<script src="/js/custom/filters.js?6bd69535c5219065c8cc72ae04f8be78" defer></script>
vendor: 1 bytes, line 933
933
934<script>
935(function (o, u, t, b, a, s, e, p) {
936    window[b] = window[b] || {}; (e = e || [])['key'] = o; e['__obr'] = u.location.href; e['__obrf'] = u.referrer || 0; a = [];
937    u.location.search.replace('?', '').split('&').forEach(function (q) { if (q.startsWith(b) || q.startsWith('_obid')) e[q.split('=')[0]] = q.split('=')[1]; });
938    e['_obid'] = e['_obid'] || (u.cookie.match(/(^|;)\s*_obid\s*=\s*([^;]+)/) || []).pop() || 0;
939    for (k in e) { if (e.hasOwnProperty(k)) a.push(encodeURIComponent(k) + '=' + encodeURIComponent(e[k])); }
940    s = u.createElement('script'); s.async = true; s.src = t + '?' + a.join('&'); p = u.getElementsByTagName('script')[0]; p.parentNode.insertBefore(s, p);
941    })('e8c77621-1b99-4989-b223-97d97455345c', document, 'https://plugin.sopro.io/hq.js', 'outbase')
942</script>
vendor: 1 bytes, line 942
942
943<script src="https://cdn.jsdelivr.net/npm/[email protected]/dist/js.cookie.min.js"></script>
vendor: 1 bytes, line 943
943
944<script>
945    /*
946     * This script is used to set utm parameters into the src attribute of a pardot form's iframe.
947     * the utm parameters are take from either the __gtm_campaign_url cookie (additional setup in google tag manger required)
948     * or from the url query string if the cookie is not present and the query string contains any of the utm parameters.
949     *
950     * Author - Sam Forbes - [email protected]
951     */
952    //This map is used to map the utm parameters from the url query string into the corresponding pardot fields.
953    //The values must match the pardot field names exactly.
954    //For example if the pardot field you want to store utm_source is called 'Source' then the mapping should be 'utm_source': 'Source'
955    const mapping = {
956        'utm_source': 'utm_source',
957        'utm_medium': 'utm_medium',
958        'utm_campaign': 'utm_campaign',
959        'utm_term': 'utm_term',
960        'utm_content': 'utm_content',
961 };
962    const cookieName = '__gtm_campaign_url';
963    const iframeSrcBase = 'https://info.ifa-berlin.com';
964    document.addEventListener("DOMContentLoaded", () => {
965        updateIframeSrcUTMs();
966        attachMutationObserver();
967    });
968    function updateIframeSrcUTMs() {
969        const cookieOfInterest = Cookies.get(cookieName);
970        if (cookieOfInterest) {
971            setIframeSrc(cookieOfInterest);
972        } else if (Object.keys(mapping).some(key => window.location.search.includes(key))) {
973            setIframeSrc(window.location.search);
974        }
975    }
976    function setIframeSrc(url) {
977        //This query selector is used to retrieve the iframe element that contains the pardot form.
978        //This selector will need to be updated to ensure that the correct iframe is selected.
979        const iframes = Array.from(document.querySelectorAll(`iframe[src^="${iframeSrcBase}"]`));
980        if (!iframes) {
981            return;
982        }
983        const decodedUrl = decodeURIComponent(url);
984        const urlParameters = new URLSearchParams(decodedUrl.split('?')[1]);
985        const urlSuffix = Object.keys(mapping)
986            .filter(key => urlParameters.has(key))
987            .map(key => `${mapping[key]}=${urlParameters.get(key)}`)
988            .join('&');
989        iframes.forEach(iframe => {
990            if(!iframe.src.includes(urlSuffix)){
991                iframe.src += `?${urlSuffix}`;
992                //iframe.parentNode.replaceChild(iframe.cloneNode(true), iframe);
993            }
994        });
995    }
996    function attachMutationObserver() {
997        const iframeContainers = Array.from(document.querySelectorAll('.popup__iframe-container'));
998        if(!iframeContainers) {
999            return;
1000        }
1001        iframeContainers.forEach(container => {
1002            new MutationObserver((mutationList, observer) => {
1003                if (mutationList.filter(item => childNodeAdded(item) && addedNodeIsIframe(item)).length > 0) {
1004                    updateIframeSrcUTMs();
1005                }
1006            }).observe(container, {childList : true});
1007        })
1008    }
1009    function childNodeAdded(item){
1010        return item.type === 'childList' && item.addedNodes.length === 1
1011    }
1012    function addedNodeIsIframe(item){
1013        return item.addedNodes[0].localName === 'iframe' && item.addedNodes[0].src.startsWith(iframeSrcBase);
1014    }
1015</script>
1015
1016
1017    
1017<script>
1018        let language = 'en';
1019        let adsSettings = 'null';
1020        let currentPage = '{"id":17,"template":"news","entity":"Page","options":{"Footer-Sticky":"1","Skyscraper-Left":"1","Skyscraper-Right":"1","FullWidth":"0","FullWidth-Tall":"0","Landscape":"1","Landscape-Tall":"1","Footer":"1"},"packages":[]}';
1021        let stage = 'prod';
1022        adsSettings = JSON.parse(adsSettings);
1023        currentPage = JSON.parse(currentPage);
1024        //console.log(adsSettings);
1025        //console.log(currentPage);
1026    </script>
1026
1027    
1027<script src="/js/custom/ads.js?6bd69535c5219065c8cc72ae04f8be78"></script>
1027
1028    
1028<script>
1029        window.csrfToken = "5eeffd9bb9810d5a6fbce93995dc68d4451c864db2435f32da535be99c79c7f2";
1030    </script>
1030
1031
1032</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.