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Each studio speaks with its own voice, built on a shared methodology. 39The conversation between them keeps us evolving; a network that learns from itself." class="Hero-module-scss-module__wK1YAW__itemTitle Hero-module-scss-module__wK1YAW__hasTooltip"><span class="Hero-module-scss-module__wK1YAW__title">One network</span>.<!-- --> </span><span data-tooltip="Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning." class="Hero-module-scss-module__wK1YAW__itemTitle Hero-module-scss-module__wK1YAW__hasTooltip"><span class="Hero-module-scss-module__wK1YAW__title">Five studios</span>.<!-- --> </span><span data-tooltip="Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic." class="Hero-module-scss-module__wK1YAW__itemTitle Hero-module-scss-module__wK1YAW__hasTooltip"><span class="Hero-module-scss-module__wK1YAW__title">AÂ company of cultures</span>.<!-- --> </span><span class="Hero-module-scss-module__wK1YAW__itemTitle"><span class="Hero-module-scss-module__wK1YAW__title">We turn cultural collisions</span> </span><span class="Hero-module-scss-module__wK1YAW__itemTitle"><span class="Hero-module-scss-module__wK1YAW__title">into clarity â and clarity into</span> </span><span data-tooltip="You work directly with the makersâstrategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for whatâs next." class="Hero-module-scss-module__wK1YAW__itemTitle Hero-module-scss-module__wK1YAW__hasTooltip"><span class="Hero-module-scss-module__wK1YAW__title">brands that endure</span>.<!-- --> </span></div><div class="fresnel-container fresnel-lessThan-bp3 fresnel-_R_qpfe5b_"><div class="Hero-module-scss-module__wK1YAW__itemTooltip">We thrive on difference. Each studio speaks with its own voice, built on a shared methodology. 40The conversation between them keeps us evolving; a network that learns from itself.</div><div class="Hero-module-scss-module__wK1YAW__itemTooltip">Every brand is a culture. We get to what makes it real, then give it form with honesty and personality. Less decoration, more meaning.</div><div class="Hero-module-scss-module__wK1YAW__itemTooltip">Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.</div><div class="Hero-module-scss-module__wK1YAW__itemTooltip">You work directly with the makersâstrategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for whatâs next.</div></div></section><section class="StudioCard-module-scss-module__v6B60G__root Container-module-scss-module__JlzzPW__fixed"><div class="StudioCard-module-scss-module__v6B60G__media"><div style="width:100%;height:100%;opacity:0"><div class="Player-module-scss-module__Oft8Wq__root StudioMedia-module-scss-module__XBBqMa__player" style="aspect-ratio:1.7777777777777777"><div class="VimeoVideo-module-scss-module__dwPKrq__root" style="--video-ar:1.7782561894510227"><div class="Image-module-scss-module__Nsgpqa__root Image-module-scss-module__Nsgpqa__fill"><img draggable="false" alt="No description available" id="283690" kind="image" loading="lazy" decoding="async" data-nimg="fill" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__withTransition" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="(max-width: 1023.98px) 100vw, 85vw" srcSet="https://basede
40sign2.imgix.net/images/Screenshot-2026-08-12-at-4-56-23.png?auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/images/Screenshot-2026-08-12-at-4-56-23.png?auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/images/Screenshot-2026-08-12-at-4-56-23.png?auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/images/Screenshot-2026-08-12-at-4-56-23.png?auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/images/Screenshot-2026-08-12-at-4-56-23.png?auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/images/Screenshot-2026-08-12-at-4-56-23.png?auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/images/Screenshot-2026-08-12-at-4-56-23.png?auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/images/Screenshot-2026-08-12-at-4-56-23.png?auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/images/Screenshot-2026-08-12-at-4-56-23.png?auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/images/Screenshot-2026-08-12-at-4-56-23.png?auto=format,compress&fit=max&w=4040"/></div></div></div></div></div><div class="StudioCard-module-scss-module__v6B60G__studios"><a class="Button-module-scss-module__JRSTdW__root StudioCard-module-scss-module__v6B60G__button" data-current="false" href="/about/new-york">New York</a><a class="Button-module-scss-module__JRSTdW__root StudioCard-module-scss-module__v6B60G__button" data-current="false" href="/about/brussels">Brussels</a><a class="Button-module-scss-module__JRSTdW__root StudioCard-module-scss-module__v6B60G__button" data-current="false" href="/about/geneva">Geneva</a><a class="Button-module-scss-module__JRSTdW__root StudioCard-module-scss-module__v6B60G__button" data-current="false" href="/about/melbourne">Melbourne</a><a class="Button-module-scss-module__JRSTdW__root StudioCard-module-scss-module__v6B60G__button" data-current="false" href="/about/digital">Digital</a><a class="Button-module-scss-module__JRSTdW__root StudioCard-module-scss-module__v6B60G__button" data-current="false" href="/about/saigon">Saigon</a></div></section><section style="opacity:0"><section class="TeamMembers-module-scss-module__Qd0NbG__root Container-module-scss-module__JlzzPW__fixed"><h2 class="TeamMembers-module-scss-module__Qd0NbG__title">Meet the basers</h2><div class="TeamMembers-module-scss-module__Qd0NbG__members"><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/masha-basyrova"><span class="Member-module-scss-module__Qoh2lq__name">Masha<!-- --> <!-- -->Basyrova</span><span class="Member-module-scss-module__Qoh2lq__position">Digital Producer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Digital</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Masha loves to care for people and processes. If she wasn't engaged in educational and cultural projects, she probably would've ended up working in philanthropy. As a university student, Masha observed and analyzed many diverse worldviews through the study of film. Rather than applying her arts degree strictly to the arts, she found herself drawn to spaces where art and culture intersect with digital technologies. The work fascinated her and she quickly found her place as a process manager. 10 years later, Masha has built a career producing, editing, and communicating on projects that range from editorial work to museums. Her caring ways paired with her cultural curiosity make it a perfect fit. Outside of work, Masha enjoys running, painting, and daydreaming about someday owning a house with a big backyard where her future dog roams freely.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="90470"
40kind="image" loading="lazy" width="636" height="1002" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/masha-basyrova-8ca0.png?rect=16,16,604,970&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/masha-basyrova-8ca0.png?rect=16,16,604,970&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/masha-basyrova-8ca0.png?rect=16,16,604,970&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/masha-basyrova-8ca0.png?rect=16,16,604,970&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/masha-basyrova-8ca0.png?rect=16,16,604,970&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/masha-basyrova-8ca0.png?rect=16,16,604,970&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/masha-basyrova-8ca0.png?rect=16,16,604,970&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/masha-basyrova-8ca0.png?rect=16,16,604,970&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/masha-basyrova-8ca0.png?rect=16,16,604,970&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/masha-basyrova-8ca0.png?rect=16,16,604,970&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/lea-wolf"><span class="Member-module-scss-module__Qoh2lq__name">Léa<!-- --> <!-- -->Wolf</span><span class="Member-module-scss-module__Qoh2lq__position">Artistic Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>After seeing Monetâs Giverny gardens as a kid, Paris-born Léa Wolf has taken an extraordinary liking to visiting the history-packed homes and havens of the greats. She leaves her preconceptions by the door, guzzles up the stories inside, and leaves feeling richer and more fulfilled. As a thoroughbred Designer, this is exactly how Léa likes to approach every new projectâas a portal to a new, unfamiliar world. With no less than three Graphic Design degrees under her belt, she has studied every method in the book and fostered a particular gift for iconography, imagery, and art direction. Whenever sheâs not following her gut down a thrilling visual rabbit hole, Léa loves to spend her days browsing galleries or vintage furniture shops, indulging in retail therapy, or unwinding with friends.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70489" kind="image" loading="lazy" width="699" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/lea-wolf.png?rect=16,16,667,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/lea-wolf.png?rect=16,16,667,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/lea-wolf.png?rect=16,16,667,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/lea-wolf.png?rect=16,16,667,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/lea-wolf.png?rect=16,16,667,817&auto=format,compress&fit=max&
40w=1920 1920w, https://basedesign2.imgix.net/lea-wolf.png?rect=16,16,667,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/lea-wolf.png?rect=16,16,667,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/lea-wolf.png?rect=16,16,667,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/lea-wolf.png?rect=16,16,667,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/lea-wolf.png?rect=16,16,667,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/ross-gendels"><span class="Member-module-scss-module__Qoh2lq__name">Ross<!-- --> <!-- -->Gendels</span><span class="Member-module-scss-module__Qoh2lq__position">Associate Creative Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Although he didnât always know heâd land in branding, Ross has been fascinated with the idea of inventing worlds for a long time. He sees his work at Base as an extension of that. Somewhere between fiction and reality, Ross uses graphic design to create brands that feel alive. His work prioritizes contextual relevance and demonstrates a deep consideration for its audience. He functions as a true partner to clients, working with them in close collaboration from concepting and strategy all the way through to production. Rossâs taste for teamwork likely traces back to the fact that heâs the oldest of five siblings, a childhood experience that made him both responsible and achievement-oriented. Outside of design, Rossâs main hobby is⦠also design. Heâs constantly finding creative ways to leverage visual systems to tell stories and craft invented worlds.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70648" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/ross-gendels.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/ross-gendels.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/ross-gendels.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/ross-gendels.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/ross-gendels.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/ross-gendels.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/ross-gendels.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/ross-gendels.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/ross-gendels.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/ross-gendels.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/jake-post"><span class="Member-module-scss-module__Qoh2lq__name">Jake<!-- --> <!-- -->Post</span><span class="Member-module-scss-module__Qoh2lq__position">Director of Operations</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Jake has an eye for noticing how things could be done better, and usually canât help but execute those improvements right away. This cycle of optimization is the story of his career at Base: he migrated from the fashion world to join the company as a project manager in 2012 and, in classic Jake form, started making improvements immediately. What began as small operational improvements here and there escalated into managing bigger undertakings including finances and major company projects. Today, Jake directs Baseâs project management team, keeps budgets balanced and timelines tight, and oversees innumerable other items to ensure the studio runs smoothly. Itâs an impressive juggling act executed with rigorous precision. When Jake isnât at the office, he enjoys golfing, exploring New Yorkâs many museums, listening to live music, golfing again, and, most recently, making beats with his two young children.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70593" kind="image" loading="lazy" width="698" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
40sign2.imgix.net/jake-post-05be.png?rect=16,16,666,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/jake-post-05be.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/jake-post-05be.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/jake-post-05be.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/jake-post-05be.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/jake-post-05be.png?rect=16,16,666,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/jake-post-05be.png?rect=16,16,666,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/jake-post-05be.png?rect=16,16,666,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/jake-post-05be.png?rect=16,16,666,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/jake-post-05be.png?rect=16,16,666,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/harry-laverty"><span class="Member-module-scss-module__Qoh2lq__name">Harry<!-- --> <!-- -->Laverty</span><span class="Member-module-scss-module__Qoh2lq__position">Director of Accounts</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>As a kid, Harry figured he should be a magician when he grew up. Although he isnât in the traditional sense, the work he does at Base is not so far from magic. Harry graces those who work alongside him with perfect pacing, clear communication, and a seamless system of project management that makes space for inspiration and creativity to emerge. By supporting team alignment, he helps ideas evolve, crystalize, and ultimately, come to life. Harryâs experience spans industries ranging from hospitality to cultural institutions to big tech. He sees branding not as a means of pushing product, but of forging real connections and hopefully, sparking joy in the world. When heâs not at Base, Harry enjoys spending time with an entourage he describes as the group of people he admires mostâhis five young nieces and nephews.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70590" kind="image" loading="lazy" width="698" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/harry-laverty.png?rect=16,16,666,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/harry-laverty.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/harry-laverty.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/harry-laverty.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/harry-laverty.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/harry-laverty.png?rect=16,16,666,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/harry-laverty.png?rect=16,16,666,817&auto=format,compress&fit=max&
40w=2760 2760w, https://basedesign2.imgix.net/harry-laverty.png?rect=16,16,666,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/harry-laverty.png?rect=16,16,666,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/harry-laverty.png?rect=16,16,666,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/jeffrey-waldman"><span class="Member-module-scss-module__Qoh2lq__name">Jeffrey<!-- --> <!-- -->Waldman</span><span class="Member-module-scss-module__Qoh2lq__position">Associate Creative Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Jeffrey allegedly grew up in Los Angeles, although after many years in New York evidence of his California roots is shaky at best. As a child he was hungry for art, dabbling in everything from ceramics to photography to painting, and later went on to receive his MFA in graphic design from the Rhode Island School of Design. Jeffrey thrives on a constant influx of creative challenges and responds to them with idea-driven visual systems that prioritize authenticity. His work is characterized by harmonious tension, incorporating juxtaposed elements like high- and low-brow styles, or aesthetic codes translated from one industry to another. At Base, Jeffrey helps cultivate brands from conception through to launch. Whether itâs as local as the visual identity at a neighborhood cafe or as global as an international non-profit striving to save a species, Jeffrey works to evolve ideas into brands shaping the world for the better.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70596" kind="image" loading="lazy" width="698" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/jeffrey-waldman.png?rect=16,16,666,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/jeffrey-waldman.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/jeffrey-waldman.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/jeffrey-waldman.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/jeffrey-waldman.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/jeffrey-waldman.png?rect=16,16,666,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/jeffrey-waldman.png?rect=16,16,666,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/jeffrey-waldman.png?rect=16,16,666,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/jeffrey-waldman.png?rect=16,16,666,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/jeffrey-waldman.png?rect=16,16,666,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/geoff-cook"><span class="Member-module-scss-module__Qoh2lq__name">Geoff<!-- --> <!-- -->Cook</span><span class="Member-module-scss-module__Qoh2lq__position">Partner</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Geoffâs career catapulted on the night he met MoMAâs CMO at a Base party in Manhattan, where he discussed developing the institutionâs new branding for its temporary museum in Queens. The project, MoMA QNS, was the first in a string of iconic brands he has helped to create including MILK, NeueHouse, JFK Terminal 4, Iconiq, The New York Times' Times Talks & Food Festival, the Prince Estate, and countless others. Geoff approaches branding with a sharp understanding of business strategy and a finger on the pulse of global culture (he speaks four languages and savors local flavor everywhere he travels). As a partner at Base, Geoff asks companies big questions and helps answer them with unexpected, visionary solutions. The result is very often a profou
40nd cultural impact. Geoff also puts his branding acumen to use as a mentor at renowned tech accelerator, TechStars, and serves as a board member at Sentral.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70645" kind="image" loading="lazy" width="698" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/geoff-cook.png?rect=16,16,666,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/geoff-cook.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/geoff-cook.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/geoff-cook.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/geoff-cook.png?rect=16,16,666,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/geoff-cook.png?rect=16,16,666,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/geoff-cook.png?rect=16,16,666,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/geoff-cook.png?rect=16,16,666,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/geoff-cook.png?rect=16,16,666,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/geoff-cook.png?rect=16,16,666,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/min-lew"><span class="Member-module-scss-module__Qoh2lq__name">Min<!-- --> <!-- -->Lew</span><span class="Member-module-scss-module__Qoh2lq__position">Managing Partner & Executive Creative Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>As the head of Base New York, Min oversees the studioâs creative output and the business. In her primary role as a âbrand therapist,â she brings two decades of experience working intimately with founders and CEOs to help them build visionary brands. This role requires constant shifting of perspectives: from big picture to indulgent details; sharp strategy to freeform exploring; reverence for structure to fearless rule breaking. Minâs ability to think not between but across these dualities makes her a creative force to be reckoned with. Born in Frankfurt, raised in Seoul, and now a veteran New Yorker, Min possesses a cultural sensitivity that allows her to create work that has true impact within its context. A humble student of the world, sheâs forever absorbing new (and sometimes useless) knowledge from sources far and wide. This constant process of re-learning keeps her a step ahead of trends and at the forefront of societal shiftsââwisdom that is passed on to all with whom she collaborates.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70606" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
40sign2.imgix.net/min-lew.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/min-lew.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/min-lew.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/min-lew.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/min-lew.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/min-lew.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/min-lew.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/min-lew.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/min-lew.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/min-lew.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/caroline-cox"><span class="Member-module-scss-module__Qoh2lq__name">Caroline<!-- --> <!-- -->Cox</span><span class="Member-module-scss-module__Qoh2lq__position">Partner & Creative Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Melbourne</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Carolineâs approach to creative direction is anchored in alchemy: the magical process of transforming unexpected ingredients into something exceptional. When she joined Base as creative director in 2019, Caz brought with her a rich expertise in visual storytelling gained over the course of her career spanning Melbourne, Sydney, London and New York. Prior to Base, Caz was associate creative director at New York agency Lloyd&Co, where she led the Adidas account (working on global campaigns and product launches for Originals, Y3 and Pharrell Williams) and was the lead creative for Calvin Klein at the appointment of Raf Simons. In establishing the Base Melbourne office with her husband and creative partner Daniel Peterson, Caz has drawn on her unique ability to build and manage creative teams across a broad range of disciplines.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70560" kind="image" loading="lazy" width="701" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/caroline-cox.png?rect=16,16,669,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/caroline-cox.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/caroline-cox.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/caroline-cox.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/caroline-cox.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/caroline-cox.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/caroline-cox.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/caroline-cox.png?rect=16,16,669,817&auto=format,compress&fit=max&
40w=3360 3360w, https://basedesign2.imgix.net/caroline-cox.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/caroline-cox.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/vivian-valentin"><span class="Member-module-scss-module__Qoh2lq__name">Vivian<!-- --> <!-- -->Valentin</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Digital Producer</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>As Baseâs digital producer, Vivianâs role makes her a translator of sorts. She can turn aspirational ideas into actionable next steps, and make developersâ technical talk digestible for anyone. A self-proclaimed âintroverted extrovert,â Vivian asks a lot of questions. That curiosity has earned her a broad knowledge of all things brand, and a deep knowledge of all things digital. Those who work alongside Vivian are blessed with seamless processes, clear communication, and, often, baked goods. When sheâs not at work, she can usually be found baking cookies, cakes, and muffins, strumming the ukulele, or studying up on one of several foreign languages sheâs on a mission to master.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="187316" kind="image" loading="lazy" width="698" height="854" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/vivian-valentin.png?rect=16,16,666,822&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/vivian-valentin.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/vivian-valentin.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/vivian-valentin.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/vivian-valentin.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/vivian-valentin.png?rect=16,16,666,822&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/vivian-valentin.png?rect=16,16,666,822&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/vivian-valentin.png?rect=16,16,666,822&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/vivian-valentin.png?rect=16,16,666,822&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/vivian-valentin.png?rect=16,16,666,822&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/charlotte-de-benedetti"><span class="Member-module-scss-module__Qoh2lq__name">Charlotte<!-- --> <!-- -->De Benedetti</span><span class="Member-module-scss-module__Qoh2lq__position">Partner & Managing Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Charlotteâs path began in the food world, earning a degree from the Ecole Hôtelière de Lausanne and working across the culinary industry. It was there she sharpened her communication, organization, and people instincts, but also realized something else: she wanted more variety, more creativity, more room to grow into herself.<br />Starting at BaseGVA from project manager to Partner & Managing Director, Charlotte has grown within BaseGVA, bringing structure and sensitivity in equal measure. She keeps the process running smoothly while tuning into the emotional nuance of each brief, each client, each moment. A clear thinker with a non-conformist streak, sheâs always questioning, rethinking, adjusting.<br />Outside the studio, Charlotte follows her curiosity wherever it leads. Into flea markets, where she hunts for offbeat treasures. Into her record collection, spinning soul and jazz for her houseplants (who seem to appreciate it). Into books, exhibitions, conversations. Her taste is eclectic, her thinking non-linear â and thatâs exactly the point.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70528" kind="image" loading="lazy" width="701" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
40sign2.imgix.net/charlotte-de-benedetti.png?rect=16,16,669,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/charlotte-de-benedetti.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/charlotte-de-benedetti.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/charlotte-de-benedetti.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/charlotte-de-benedetti.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/charlotte-de-benedetti.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/charlotte-de-benedetti.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/charlotte-de-benedetti.png?rect=16,16,669,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/charlotte-de-benedetti.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/charlotte-de-benedetti.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/herve-rigal"><span class="Member-module-scss-module__Qoh2lq__name">Hervé<!-- --> <!-- -->Rigal</span><span class="Member-module-scss-module__Qoh2lq__position">Partner & Director of Strategy</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">One of Hervéâs earliest memories is sketching an image of a snowy chalet and thinking to himself, âI want to do this as a job.â The vision stuck. Hervé went on to study graphic design and co-found «GVA Studio», an independent design practice that merged with Base in 2013. As partner at Base, Hervé fuses his background in design with sharp strategic acumen to steer the ship, ensuring it moves well, leaves no one behind, and never strays from its course. He works with an eye towards the future, positioning clients (which range from Bozar to Wrangler to the International Olympic Committee) at the top of their respective markets. His process is analytical, adventurous, and creative, leading to solutions that stand the test of time. Hervé is also a member of the Swiss Graphic Design Association, The Society of Swiss Graphic Designers, and regularly serves as a jury member and speaker at HEAD Geneva and CFP Arts Geneva.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70537" kind="image" loading="lazy" width="701" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/herve-rigal.png?rect=16,16,669,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/herve-rigal.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/herve-rigal.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/herve-rigal.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/herve-rigal.png?rect=16,16,669,817&auto=format,compress&fit=max&
40w=1920 1920w, https://basedesign2.imgix.net/herve-rigal.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/herve-rigal.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/herve-rigal.png?rect=16,16,669,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/herve-rigal.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/herve-rigal.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/delphine-volkaert"><span class="Member-module-scss-module__Qoh2lq__name">Delphine<!-- --> <!-- -->Volkaert</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Delphine Volkaert is a textbook Sagittarius, galloping through life with an insatiable hunger for novelty. Straying from her early fondness for fashion, she studied Graphic Design at La Cambre instead, a journey that led her to explore creative techniques, UI and UX design, and sun-soaked Barcelona. Whenever Delphine sinks her teeth into a new project, her gut feeling instantly pulls her towards the right visual mood. And her flair for conjuring colors and compositions serves her well in the real world, too, as sheâs recently become a floristâs apprentice. Delphine loves food, foreign languages, and foraging the web for vintage design pieces. Dreading empty days more than anything, she always has somewhere to be, someone to see, or something to experienceâno matter how small it might be.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70477" kind="image" loading="lazy" width="697" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/delphine-volkaert.png?rect=16,16,665,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/delphine-volkaert.png?rect=16,16,665,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/delphine-volkaert.png?rect=16,16,665,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/delphine-volkaert.png?rect=16,16,665,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/delphine-volkaert.png?rect=16,16,665,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/delphine-volkaert.png?rect=16,16,665,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/delphine-volkaert.png?rect=16,16,665,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/delphine-volkaert.png?rect=16,16,665,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/delphine-volkaert.png?rect=16,16,665,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/delphine-volkaert.png?rect=16,16,665,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/mirek-nisenbaum"><span class="Member-module-scss-module__Qoh2lq__name">Mirek<!-- --> <!-- -->Nisenbaum</span><span class="Member-module-scss-module__Qoh2lq__position">Partner & Digital Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>The moment Mirek discovered he could use computers to make images move, his career in digital was set into motion. Beginning with animation, he fused technical curiosity with a background in fine arts to create digital work as functional as it is creative. Mirek went on to found his own digital consulting firm, where he worked closely with Base for years until eventually joining the company as partner in 2016. He holds a unique perspective, informed in equal parts by a deep understanding of brands and a digital fluency backed by decades of technical experience. Mirek has worked with organizations that include The Prince Estate, International Fund for Animal Welfare, Milk Studios, and The New York Times, and also serves as a judge for the annual Webby Awards. Outside his professional pursuits, Mirek is an avid reader, traveler, and painter, continually hungry for unique experiences in and beyond his role at Base.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70609" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
40sign2.imgix.net/mirek-nisenbaum.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/mirek-nisenbaum.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/mirek-nisenbaum.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/mirek-nisenbaum.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/mirek-nisenbaum.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/mirek-nisenbaum.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/mirek-nisenbaum.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/mirek-nisenbaum.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/mirek-nisenbaum.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/mirek-nisenbaum.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/gerald-mouliere"><span class="Member-module-scss-module__Qoh2lq__name">Gérald<!-- --> <!-- -->Moulière</span><span class="Member-module-scss-module__Qoh2lq__position">Partner & Director of Growth</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">When genealogical research revealed that Gérald is the descendent of Aloys Senefelderâthe inventor of color imagingâeverything made sense. He studied lithography and digital imaging, and spent several years working in a print shop before an eventual transition to branding. Gérald co-founded Base Geneva in 2013 and today as partner helps keep the team connected, energized, and supported in the execution of truly brilliant work. He works with clients including The Olympic Museum, La Comédie de Genève, and Caran dâAche from project kickoff all the way through to production, when his background in printing helps elevate executions to the highest level of quality. Gérald al
40so serves as a jury member at CFP Arts Geneva. He never rests on his laurels and operates in a state of constant learning, which keeps him deeply fulfilled. Exploration is a common thread in Géraldâs lifeâoutside of work, he enjoys visiting new cities, museums, restaurants, and indulging in the rest of lifeâs exquisite epicurean pleasures.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70534" kind="image" loading="lazy" width="701" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/gerald-mouliere.png?rect=16,16,669,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/gerald-mouliere.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/gerald-mouliere.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/gerald-mouliere.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/gerald-mouliere.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/gerald-mouliere.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/gerald-mouliere.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/gerald-mouliere.png?rect=16,16,669,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/gerald-mouliere.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/gerald-mouliere.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/luv-vega"><span class="Member-module-scss-module__Qoh2lq__name">Luc<!-- --> <!-- -->Vega</span><span class="Member-module-scss-module__Qoh2lq__position">Design Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Luc is the type of person who is never fully satisfied but it turns out that as a graphic designer, thatâs a good thing. He is constantly questioning, challenging, and pushing people to take work further. Lucâs work at Base is guided by the goal of allowing brands to fully embody their own values and to act in accordance with them. He sees design as a tool that has the power to help clients become truer versions of themselves. At the end of the work day, Luc makes a point to leave his job completely behind him. In his spare time he can often be found meandering through nature â sometimes on foot, sometimes by motorbike â with no particular destination in mind, only a de
40sire to soak up inspiration from the world around him.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70546" kind="image" loading="lazy" width="701" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/luc-vega.png?rect=16,16,669,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/luc-vega.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/luc-vega.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/luc-vega.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/luc-vega.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/luc-vega.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/luc-vega.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/luc-vega.png?rect=16,16,669,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/luc-vega.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/luc-vega.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/vincent-sauvaire"><span class="Member-module-scss-module__Qoh2lq__name">Vincent<!-- --> <!-- -->Sauvaire</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Vincent fell in love with graphic design at a young age, when a pivotal internship introduced him to the discipline that would become both his career and greatest creative passion. By the time he enrolled in ECAL, he was already designing. His education there enriched his creative process, teaching him to work with rigor and precision. Itâs this combination that drew him so strongly to typography, a field he explored deeply in University and that remains his favorite component of graphic design overall. Itâs Vincentâs ability to work efficiently and meticulously that makes him so well suited to complex and detailed projects. At Base, he applies a strategy-first design method to help clients solve creative challenges. His work is fast-paced but he never glosses over the detailsâon the contrary, theyâre his favorite part.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70558" kind="image" loading="lazy" width="701" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/vincent-sauvaire.png?rect=16,16,669,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/vincent-sauvaire.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/vincent-sauvaire.png?rect=16,16,669,817&auto=format,compress&fit=max&
40w=1280 1280w, https://basedesign2.imgix.net/vincent-sauvaire.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/vincent-sauvaire.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/vincent-sauvaire.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/vincent-sauvaire.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/vincent-sauvaire.png?rect=16,16,669,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/vincent-sauvaire.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/vincent-sauvaire.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/anthony-franklin"><span class="Member-module-scss-module__Qoh2lq__name">Anthony<!-- --> <!-- -->Franklin</span><span class="Member-module-scss-module__Qoh2lq__position">Partner & Creative Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Working with a team of wildly talented designers, Anthonyâs role as partner and creative director revolves around ensuring the strategy is correct for the client. To craft sharp solutions, he carefully considers where the project is headed, who itâs for, and what the best route to success would be. Anthony works closely with clients to help redefine their vision, method of working, and sometimes tilt the very axes their worlds revolve around. At the end of the day, his ambition is to impact peopleâs daily lives. He has found that the best way to do that is to integrate this goal in his own teamsâ daily processes, and his method of leadership is all about bringing out the best in those around him. When Anthony isnât creative directing, his hobbies take him far into nature, whether it be walking his dog, boating, or fishing.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70522" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/anthony-franklin.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/anthony-franklin.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/anthony-franklin.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/anthony-franklin.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/anthony-franklin.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/anthony-franklin.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/anthony-franklin.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/anthony-franklin.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/anthony-franklin.png?rect=16,16,670,819&auto=format,compress&fit=max&
40w=4040 4040w" src="https://basedesign2.imgix.net/anthony-franklin.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/thomas-tkatchenko"><span class="Member-module-scss-module__Qoh2lq__name">Thomas<!-- --> <!-- -->Tkatchenko</span><span class="Member-module-scss-module__Qoh2lq__position">Developer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Melbourne</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Never one to balk at an outlandish brief, Thomas is a developer and designer with a passion for investigating new modes of communication. Specialising in digital experiences and creative coding, Thomas works consciously across a wide range of sectors spanning arts and culture, corporate, property, hospitality, retail and more. Multidisciplinary in the truest sense of the word, Thomasâs work as a developer and designer is informed by art, computer science, literature and mathematics. Underpinning his practice is a love of building, both in the digital realm (software, websites, video games) and IRL (furniture, musical instruments and anything out of ply). Heâs also the part-time owner of honorary Base team member Marlow the sausage dog.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70573" kind="image" loading="lazy" width="696" height="845" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/thomas-tkat
40chenko.png?rect=16,16,664,813&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/thomas-tkatchenko.png?rect=16,16,664,813&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/thomas-tkatchenko.png?rect=16,16,664,813&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/thomas-tkatchenko.png?rect=16,16,664,813&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/thomas-tkatchenko.png?rect=16,16,664,813&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/thomas-tkatchenko.png?rect=16,16,664,813&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/thomas-tkatchenko.png?rect=16,16,664,813&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/thomas-tkatchenko.png?rect=16,16,664,813&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/thomas-tkatchenko.png?rect=16,16,664,813&auto=format,compress&fit=max&
40w=4040 4040w" src="https://basedesign2.imgix.net/thomas-tkatchenko.png?rect=16,16,664,813&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/edouard-henry"><span class="Member-module-scss-module__Qoh2lq__name">Edouard<!-- --> <!-- -->Henry</span><span class="Member-module-scss-module__Qoh2lq__position">Digital Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Coming from a background that touched everything from social science to advertising to law, Edouardâs relentless curiosity allows him to explore new fields and ask questions that deepen his understanding of them. This quality is essential in his role as digital director at Base. Not only is the digital landscape constantly evolving, each client comes from a unique context that makes thorough investigation critical to developing a strong digital strategy. Luckily, itâs this fast-paced, never-ending learning that motivates Edouard most. His digital expertise paired with generalist curiosity enables him to put clients in leading roles within their respective markets. Edouardâs penchant for learning spills beyond his role at Base tooâhis interests span comics, literature, hiking, skiing, and cultivating an extensive wine cellar to enjoy in his downtime.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70531" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/edouard-henry.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/edouard-henry.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/edouard-henry.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/edouard-henry.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/edouard-henry.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/edouard-henry.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/edouard-henry.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/edouard-henry.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/edouard-henry.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/edouard-henry.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/aurelia-de-azambuja"><span class="Member-module-scss-module__Qoh2lq__name">Aurélia<!-- --> <!-- -->de Azambuja</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>For the past seven years, Senior Designer Aurélia de Azambuja brings clarity, structure, and an all-too-contagious laugh to Baseâs Brussels studio. Originally from Paris, her journey has taken her from the Mediterranean to New York and, finally, to Brusselsâeach stop shaping her perspective and deepening her curiosity. While serendipity fuels her creativity, her work is always anchored in a strategic frameworkâshaping ideas into seamless narratives rich with nuance and depth.</p> 41 42<p>Aurélia leads with a clear conceptual direction, orchestrating teams of copywriters, illustrators, and art directors to bring bold, meaningful design to life. But her boldness goes beyond aesthetics. Sheâs passionate about the power of design as a tool for change, always asking the big questionsâchallenging her creative approach, her team, and the world around her.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70465" kind="image" loading="lazy" width="700" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
42sign2.imgix.net/aurelia-de-azambuja.png?rect=16,16,668,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/aurelia-de-azambuja.png?rect=16,16,668,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/aurelia-de-azambuja.png?rect=16,16,668,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/aurelia-de-azambuja.png?rect=16,16,668,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/aurelia-de-azambuja.png?rect=16,16,668,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/aurelia-de-azambuja.png?rect=16,16,668,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/aurelia-de-azambuja.png?rect=16,16,668,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/aurelia-de-azambuja.png?rect=16,16,668,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/aurelia-de-azambuja.png?rect=16,16,668,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/aurelia-de-azambuja.png?rect=16,16,668,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/aurore-lechien"><span class="Member-module-scss-module__Qoh2lq__name">Aurore<!-- --> <!-- -->Lechien</span><span class="Member-module-scss-module__Qoh2lq__position">Design Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Aurore hails from a small Belgian town âwhere carnival abounds, and champagne flows freely.â Tapping into her graphic inclinations in the early years of secondary school, she spent so much time beautifying her notebooks she often forgot to take notes altogether. Inspired by Xerox art, Joseph Albersâ color studies, and Toscaniâs photo campaigns for United Colors of Benetton, Aurore took on Graphic Design and Visual Communication at La Cambre and specialized in typography and bookbinding. As a Designer at Base, sheâs spent the last decade-and-a-half on the lookout for powerful visuals that, as the cliché dictates, speak louder than words. Whenever sheâs not poring over InDesign or coaching interns, Aurore loves to crochet toy animals, get a whiff of fresh mountain air, and play her favorite Slow Dive album on a loop.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70468" kind="image" loading="lazy" width="699" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/aurore-lechien.png?rect=16,16,667,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/aurore-lechien.png?rect=16,16,667,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/aurore-lechien.png?rect=16,16,667,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/aurore-lechien.png?rect=16,16,667,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/aurore-lechien.png?rect=16,16,667,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/aurore-lechien.png?rect=16,16,667,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/aurore-lechien.png?rect=16,16,667,817&auto=format,compress&fit=max&
42w=2760 2760w, https://basedesign2.imgix.net/aurore-lechien.png?rect=16,16,667,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/aurore-lechien.png?rect=16,16,667,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/aurore-lechien.png?rect=16,16,667,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/daniel-peterson"><span class="Member-module-scss-module__Qoh2lq__name">Daniel<!-- --> <!-- -->Peterson</span><span class="Member-module-scss-module__Qoh2lq__position">Partner & Creative Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Melbourne</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>For someone who loves the sonic abrasions of <em>Krallice</em> and <em>Throbbing Gristle</em>, Dan sure does have a knack for clarity. Whether itâs in the boardroom, the workshop, or at home with his kids, Danâs secret weapon is his ability to navigate chaos and pinpoint the heart of a matter. After five years at Baseâs New York office, in 2019 Dan returned to his Australian hometown to establish the Base Melbourne office with his wife and creative partner Caroline Cox. As creative director, Danâs role combines strategy, business development, general management and studio DJ duties. Thanks to a varied career as a designer, art director, pseudo-architect and university lecturer, Danâs approach is characterised by a restless curiosity and an understanding of how to balance business goals with creativity. An avid writer, Dan has recently published articles in <em>Fast Company</em> and <em>The Fashion Law</em>.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70563" kind="image" loading="lazy" width="701" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/daniel-peterson.png?rect=16,16,669,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/daniel-peterson.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/daniel-peterson.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/daniel-peterson.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/daniel-peterson.png?rect=16,16,669,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/daniel-peterson.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/daniel-peterson.png?rect=16,16,669,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/daniel-peterson.png?rect=16,16,669,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/daniel-peterson.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/daniel-peterson.png?rect=16,16,669,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/bruce-vansteenwinkel"><span class="Member-module-scss-module__Qoh2lq__name">Bruce<!-- --> <!-- -->Vansteenwinkel</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Raised in an environment of unapologetic openness, Bruce Vansteenwinkel knows good design isnât just about aestheticsâitâs about radical inclusiveness. With everything he creates, Bruce intends to reach and affect people of all identities and inclinations. After learning the ropes at Base New York and honing his craft as a freelancerâfor tech titans like Apple, no lessâhe now strengthens the Base Brussels team with his distinct optimism and curiosity. Bruceâs creative sensibilities are influenced by his zeal for architecture, a string of creative side projects, and the quirks of his fellow earthlings. But whenever heâs out of office, heâs most likely drumming up his chosen family for homemade Korean food and some sacred social time.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="225740" kind="image" loading="lazy" width="1383" height="1682" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
42sign2.imgix.net/bruce-vansteenwinkel.png?rect=16,16,1351,1650&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/bruce-vansteenwinkel.png?rect=16,16,1351,1650&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/bruce-vansteenwinkel.png?rect=16,16,1351,1650&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/bruce-vansteenwinkel.png?rect=16,16,1351,1650&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/bruce-vansteenwinkel.png?rect=16,16,1351,1650&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/bruce-vansteenwinkel.png?rect=16,16,1351,1650&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/bruce-vansteenwinkel.png?rect=16,16,1351,1650&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/bruce-vansteenwinkel.png?rect=16,16,1351,1650&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/bruce-vansteenwinkel.png?rect=16,16,1351,1650&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/bruce-vansteenwinkel.png?rect=16,16,1351,1650&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/coline-leclere"><span class="Member-module-scss-module__Qoh2lq__name">Coline<!-- --> <!-- -->Leclère</span><span class="Member-module-scss-module__Qoh2lq__position">Strategy Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>A self-proclaimed generalist, Coline Leclère is driven by a curious mind. She likes to dip a toe into anything even remotely interesting, which means she always has too many tabs open, several dog-eared books to finish, and a wealth of eclectic tunes to immortalize in equally haphazard mixtapes. After her Hospitality Management and Business degree left her starved for meaning, she swiftly changed course. With stopovers at SXSW and the Hoxton, she finally landed at Base Brussels as a copywriter and strategist. Coline wields her innate versatility as a tool to untangle clientsâ stories, conjure up compelling brand narratives, and lay the groundwork for brands to be built. Coline likes cooking, taking her dog into nature, and hosting lavish dinners for friends from all corners of the world.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70630" kind="image" loading="lazy" width="696" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/coline-leclere.png?rect=16,16,664,8
4217&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/coline-leclere.png?rect=16,16,664,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/coline-leclere.png?rect=16,16,664,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/coline-leclere.png?rect=16,16,664,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/coline-leclere.png?rect=16,16,664,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/coline-leclere.png?rect=16,16,664,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/coline-leclere.png?rect=16,16,664,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/coline-leclere.png?rect=16,16,664,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/coline-leclere.png?rect=16,16,664,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/coline-leclere.png?rect=16,16,664,8
4217&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/dimitri-jeurissen"><span class="Member-module-scss-module__Qoh2lq__name">Dimitri<!-- --> <!-- -->Jeurissen</span><span class="Member-module-scss-module__Qoh2lq__position">Managing Partner & Executive Creative Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Dimitri Jeurissen arrived in Brussels when the Golden Age of Advertising was in full swing. He leapt without looking and founded Base while he was still a Graphic Design student at La Cambre. After a brief stint as a designer, Dimitri established himself as an art director for brands like Loewe and Delvaux, then moved across the pond to lead the creative direction of the New York studio. Nowadays, Dimitri fosters his natural instincts of exploring uncharted territories and gathering like-minded people. Taking a curatorial approach, he steers the Base brand down unexpected paths, such as the launch of BEople Magazine. Still, he always keeps a finger on the pulse of our projects to stay aware of whatâs brewing. Having worked with photographers, artists, and museums across the globe, Dimitri has become deeply entrenched in the world of contemporary art and cultural landmarks such as Z33, iMAL or Wiels. On an occasional day off, he loves to browse the piles of unread books he keeps to remind himself of everything he doesnât yet know.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70480" kind="image" loading="lazy" width="700" height="852" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/dimitri-jeurissen.png?rect=16,16,668,820&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/dimitri-jeurissen.png?rect=16,16,668,820&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/dimitri-jeurissen.png?rect=16,16,668,820&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/dimitri-jeurissen.png?rect=16,16,668,820&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/dimitri-jeurissen.png?rect=16,16,668,820&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/dimitri-jeurissen.png?rect=16,16,668,820&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/dimitri-jeurissen.png?rect=16,16,668,820&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/dimitri-jeurissen.png?rect=16,16,668,820&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/dimitri-jeurissen.png?rect=16,16,668,820&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/dimitri-jeurissen.png?rect=16,16,668,820&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/thierry-brunfaut"><span class="Member-module-scss-module__Qoh2lq__name">Thierry<!-- --> <!-- -->Brunfaut</span><span class="Member-module-scss-module__Qoh2lq__position">Managing Partner & Executive Creative Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>As Baseâs paterfamilias, Thierry Brunfaut mentors the global teams, oversees strategic and conceptual decisions across the different studios, and protects the Base spirit heâs been moulding for nearly three decades. At the same time, his childlike whimsicality often drives him to ruffle feathers, change his mind, and ditch whatever bores him. Hailing from a fam
42ily of architects, Thierry infuses Base with unbridled creativity rooted in common senseâanother glaring contradiction. He self-identifies as lazy, yet his achievements speak volumes. While co-founding Base takes the gold, Thierryâs happiest when heâs teaching. He pushes the needle in the wider sector through workshops, podcasts, lectures, and think pieces. A joyful minimalist to the bone, Thierry imparts a philosophy of graphic and conceptual simplicity, illustrated beautifully in his series of â<a href="https://thierrybrunfaut.tumblr.com/archive" target="_blank" rel="noreferrer noopener">5-minute posters</a>â. Some of Thierryâs favorite things? Football, the movie âBody Doubleâ, and his own body double: Kermit the frog.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70510" kind="image" loading="lazy" width="697" height="849" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/thierry-brunfaut.png?rect=16,16,665,817&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/thierry-brunfaut.png?rect=16,16,665,817&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/thierry-brunfaut.png?rect=16,16,665,817&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/thierry-brunfaut.png?rect=16,16,665,817&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/thierry-brunfaut.png?rect=16,16,665,817&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/thierry-brunfaut.png?rect=16,16,665,817&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/thierry-brunfaut.png?rect=16,16,665,817&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/thierry-brunfaut.png?rect=16,16,665,817&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/thierry-brunfaut.png?rect=16,16,665,817&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/thierry-brunfaut.png?rect=16,16,665,817&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/thomas-leon"><span class="Member-module-scss-module__Qoh2lq__name">Thomas<!-- --> <!-- -->Leon</span><span class="Member-module-scss-module__Qoh2lq__position">Design Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Thomas Leon grew up in a tiny village surrounded by the Jura and the French Alps. Born into a family of Mathletes, he was the creative duckling in a nest ruled by numbers. When he joined Base over a decade ago, he quickly discovered that his early years had armed him with an inherent sense of simplicity, a blissful unawareness to all things trendy, and a yearning to solve puzzles. Going back and forth between Design and Creative Direction, Thomas enjoys cracking the nut of the branding formula and setting up the sparring ring for his fellow creatives. Whenever heâs not diving head-first into the unexplored waters of impactful brands, Thomas likes to take his kids to the playground, go for a run along the Kanaal, or sit down for a good meal (he is a Frenchman, after all).</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70518" kind="image" loading="lazy" width="701" height="852" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
42sign2.imgix.net/thomas-leon.png?rect=16,16,669,820&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/thomas-leon.png?rect=16,16,669,820&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/thomas-leon.png?rect=16,16,669,820&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/thomas-leon.png?rect=16,16,669,820&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/thomas-leon.png?rect=16,16,669,820&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/thomas-leon.png?rect=16,16,669,820&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/thomas-leon.png?rect=16,16,669,820&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/thomas-leon.png?rect=16,16,669,820&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/thomas-leon.png?rect=16,16,669,820&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/thomas-leon.png?rect=16,16,669,820&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/lola-philippart"><span class="Member-module-scss-module__Qoh2lq__name">Lola<!-- --> <!-- -->Philippart</span><span class="Member-module-scss-module__Qoh2lq__position">Managing Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>With a background in business engineering, Lola sought a non-traditional career that would unlock many doors â from art and design, to cinema and fashion. The organic structure of Base has enabled her to forge her own unique path, evolving alongside the company. Today, she effortlessly moves between planning, finance, business development and project management. She's in possession of a 360 view of what's happening, when, and how â making her the perfect sounding board and champion for every member of the team.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="70637" kind="image" loading="lazy" width="698" height="850" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/lola-philippart.png?rect=16,16,666,818&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/lola-philippart.png?rect=16,16,666,818&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/lola-philippart.png?rect=16,16,666,818&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/lola-philippart.png?rect=16,16,666,818&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/lola-philippart.png?rect=16,16,666,818&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/lola-philippart.png?rect=16,16,666,818&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/lola-philippart.png?rect=16,16,666,818&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/lola-philippart.png?rect=16,16,666,818&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/lola-philippart.png?rect=16,16,666,818&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/lola-philippart.png?rect=16,16,666,818&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/andrey-stark
42ov"><span class="Member-module-scss-module__Qoh2lq__name">Andrey<!-- --> <!-- -->Starkov</span><span class="Member-module-scss-module__Qoh2lq__position">Managing Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Digital</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">As a child, Andrey was fascinated by stars, space, and computers. It came as no surprise when he enrolled in the Moscow Aviation Institute to study the technology that enables galactic exploration. Two masters degrees later, it turned out Andreyâs studies werenât taking him to spaceâinstead, they opened the door to a career in digital development. In 2011 Andrey founded his own studio, working closely with cultural institutions, media outlets, and nonprofits to develop complex digital work. In 2017, he started working with Base and hasnât looked back. As partner and director of technology, Andreyâs background allows him to see projects from the inside out, lending a critical lens thatâs helped clients such as The Prince Estate, Matouk, and the Naked Heart Foundation. As for his dreams of exploring space, Andrey has discovered thereâs no shortage of adventure to be had right here on Earth. From Japan to Iceland to his homeland in Russia, Andrey remains a curious traveler, always on the lookout for the next opportunity to explore.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="77641" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/andrey-starkov-3c3b.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/andrey-starkov-3c3b.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/andrey-starkov-3c3b.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/andrey-starkov-3c3b.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/andrey-starkov-3c3b.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/andrey-starkov-3c3b.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/andrey-starkov-3c3b.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/andrey-starkov-3c3b.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/andrey-starkov-3c3b.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/andrey-starkov-3c3b.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/olga-sidorchenko"><span class="Member-module-scss-module__Qoh2lq__name">Olga<!-- --> <!-- -->Sidorchenko</span><span class="Member-module-scss-module__Qoh2lq__position">Developer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Digital</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Olgaâs longstanding interest in technology made the decision to enroll in SFUâs Institute of Nanotechnology, Electronics, and Instrumentation an easy one. Her path from there to frontend web development was nonlinear, guided mostly by genuine curiosity and an affinity for all things technical. At university, Olga studied biotechnological systems, spent the early days of her career working on web-based projects and eventually, enrolled in formal training to become a developer. Ultimately, this path led to Base, where Olga applies her background and expertise to create stunning digital work for clients. Outside the world of technology, Olgaâs curiosity persistsâwhether it be exploring other cultures through travel or pushing herself in extreme sports, she is constantly seeking the new and exciting.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="77644" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
42sign2.imgix.net/olga-sidorchenko-67f8.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/olga-sidorchenko-67f8.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/olga-sidorchenko-67f8.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/olga-sidorchenko-67f8.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/olga-sidorchenko-67f8.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/olga-sidorchenko-67f8.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/olga-sidorchenko-67f8.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/olga-sidorchenko-67f8.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/olga-sidorchenko-67f8.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/olga-sidorchenko-67f8.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/artem-lyustik"><span class="Member-module-scss-module__Qoh2lq__name">Artem<!-- --> <!-- -->Lyustik</span><span class="Member-module-scss-module__Qoh2lq__position">Developer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Digital</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Artem sees programming as a gameâone where winning looks like victory over a technical problem. As a child he never imagined heâd pursue this as a career. Rather, he had his sights set on becoming a scientist, which he figured would be the most effective route to changing the world. But the summers he spent in Stuttgart left Artem with buckets of free time, which he filled quite naturally with mathematics. His interest grew into full-fledged love, and he went on to study at the faculty of Mechanics and Mathematics at Moscow State University. There, Artem became more deeply acquainted with programming. It stood out to him as strikingly different from other disciplines, seeming more like a game than a job. By the time Artem graduated, it was clear he would become a developer. Today, his childhood dream of becoming a scientist is long forgotten, but one key element remains: his work sparks cultural impact and indeed helps change the world.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="77650" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/artem-lyustik-5db9.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/artem-lyustik-5db9.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/artem-lyustik-5db9.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/artem-lyustik-5db9.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/artem-lyustik-5db9.png?rect=16,16,670,819&auto=format,compress&fit=max&
42w=1920 1920w, https://basedesign2.imgix.net/artem-lyustik-5db9.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/artem-lyustik-5db9.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/artem-lyustik-5db9.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/artem-lyustik-5db9.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/artem-lyustik-5db9.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/viktor-tsarevskiy"><span class="Member-module-scss-module__Qoh2lq__name">Viktor<!-- --> <!-- -->Tsarevskiy</span><span class="Member-module-scss-module__Qoh2lq__position">Developer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Digital</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Viktorâs path to web development started with a degree in mathematics and computer science, earned at the Taganrog State University of Radioengineering. Curiosity led to a short stint working as a marine hydrographââmeasuring the depth and features of bodies of waterââduring his postgraduate studies and eventually, Viktor fused the many elements of his background to launch a career in web development. Born and raised in northern Russia, his interests outside of programming mostly take place outdoors: in the winter, on a snowboard; in the summer, on foot hiking through the mountains.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="77661" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/sergey-khegai"><span class="Member-module-scss-module__Qoh2lq__name">Sergey<!-- --> <!-- -->Khegai</span><span class="Member-module-scss-module__Qoh2lq__position">Developer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Digital</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Sergey was born in a secret city nestled deep in the Taiga Woods. His parents, both geologists, whisked him away to the Kygryz mountains when he was still a baby, and he spent the remainder of his childhood there. Among tall mou
42ntains and racing rivers, an interest in technology (and specifically computers) began to brew. He understood their potential power very early on and it wasnât long until they captivated him completely. When it came time for university, the choice to study software engineering was clear. Sergey led his own web development company for a period before joining Base. Through it all, heâs continued to travel, searching for his place in the world everywhere from the sultry valleys of Iran to cyberpunk Korean metropolises. Today, Sergey believes heâs found his place in the world, unexpectedly, writing code.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="77667" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/sergey-khegai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/sergey-khegai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/sergey-khegai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/sergey-khegai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/sergey-khegai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/sergey-khegai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/sergey-khegai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/sergey-khegai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/sergey-khegai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/sergey-khegai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/daria-tishchenko"><span class="Member-module-scss-module__Qoh2lq__name">Daria<!-- --> <!-- -->Tishchenko</span><span class="Member-module-scss-module__Qoh2lq__position">Digital Producer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Digital</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Dariaâs superpower is organizing innumerable chaotic details into something meaningful, organized, and beautifulâand sheâs always loved doing it. As a child, her favorite toy was Legos, a sort of physical parallel to the kinds of puzzles she solves today. She went on to study linguistics in university, another application of finding logic within highly complicated systems. And today as project manager, she keeps a team of developers in check, creating clear systems and timelines from what could easily be mayhem. When she isnât conjuring order, Dariaâs interests span many subjects. She paints and illustrates, takes long bike r
42ides, practices yoga, reads science fiction, and cares for her house plants.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="77670" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/daria-tishchenko-e576.png?rect=16,16,670,819&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/daria-tishchenko-e576.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/daria-tishchenko-e576.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/daria-tishchenko-e576.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/daria-tishchenko-e576.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/daria-tishchenko-e576.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/daria-tishchenko-e576.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/daria-tishchenko-e576.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/daria-tishchenko-e576.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/daria-tishchenko-e576.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/carlos-bocai"><span class="Member-module-scss-module__Qoh2lq__name">Carlos<!-- --> <!-- -->Bocai</span><span class="Member-module-scss-module__Qoh2lq__position">Design Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>In many ways, Carlos perfectly lives up to his double Libra sign. He brings calmness to any situation (frequent bubble baths and slow-cooked risotto are both features of his home life). He considers problems from every angle. And he appreciates all things visual which unsurprisingly, led him to design. After earning his degree, Carlos left his home in Brazil for NYC with little more than a plan to become a designer at a branding agency. Spoiler: it worked out. Today Carlos has worked with leading tech giants, social justice organizations, renowned dance troupes, and everything in between. He shares his expertise with the next generation as a teacher at Aprender Design, and applies it to create powerful work here at Base. As Associate Design Director, Carlos's job is to make the intangible, tangible. He translates abstract ideas, values, and characteristics into coherent visual systemsâa process that ultimately results in deep meaning and lasting connection.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="94405" kind="image" loading="lazy" width="702" height="851" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/carlos-bocai.png?rect=16,16,670,819&auto=format,compress&fit=max&
42w=720 720w, https://basedesign2.imgix.net/carlos-bocai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/carlos-bocai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/carlos-bocai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/carlos-bocai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/carlos-bocai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/carlos-bocai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/carlos-bocai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/carlos-bocai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/carlos-bocai.png?rect=16,16,670,819&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/lorenz-bungeneers"><span class="Member-module-scss-module__Qoh2lq__name">Lorenz<!-- --> <!-- -->Bungeneers</span><span class="Member-module-scss-module__Qoh2lq__position">Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Lorenz is what you could call a quiet punk. Not in his look or even his attitude, but rather in the idea that he never did things following a set path. This self-taught, slightly perfectionist character never really studied graphic design at school, he learned everything by himself, reading books or following tutorials on the internet. Specialized in visual identity, he is more interested in the process than the result, and likes to dig deep into the subjects he deals with, even if it means spending long hours. When he clicks with a subject, he canât stop clicking! Surprisingly, he compares this to his passion for Japanese noodle soups, which he experimented with for a long time before finally arriving at a convincing result. As a proponent in the âtrial & errorâ philosophy, he is not one to stop when faced with any problem, and always puts himself in a position where he can learn and benefit from any mistakes. Outside of work, as the âdiscreet punkâ that he is, he likes to go to independent punk shows where he enjoys the DIY side of things (which characterizes him rather well).</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="119550" kind="image" loading="lazy" width="690" height="836" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/lorenz-bungeneers.png?rect=16,16,658,804&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/lorenz-bungeneers.png?rect=16,16,658,804&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/lorenz-bungeneers.png?rect=16,16,658,804&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/lorenz-bungeneers.png?rect=16,16,658,804&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/lorenz-bungeneers.png?rect=16,16,658,804&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/lorenz-bungeneers.png?rect=16,16,658,804&auto=format,compress&fit=max&
42w=2360 2360w, https://basedesign2.imgix.net/lorenz-bungeneers.png?rect=16,16,658,804&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/lorenz-bungeneers.png?rect=16,16,658,804&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/lorenz-bungeneers.png?rect=16,16,658,804&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/lorenz-bungeneers.png?rect=16,16,658,804&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/manon-bails"><span class="Member-module-scss-module__Qoh2lq__name">Manon<!-- --> <!-- -->Bails</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Strategist</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>If Manon were a type of cuisine, she would definitely be one rooted in emotion; rich with the people she meets and places she visits. This enthusiastic strategist, also a chef in her spare time, considers each new challenge by placing feeling at the center of her work. It is impossible for her to satisfy the appetites of her clients without getting to know them first. Understanding their issues, their desires, their fears allows her to turn these ingredients into strengths and bring flavor to the collaboration, while adding just the right acidity to balance. As a hungry explorer, Manon has lived and traveled in many countries, and doesnât intend to stop there. And if she doesnât have the opportunity to fly to new destinations, she likes to indulge herself by discovering new restaurants and organizing dinners with friends. If you're ever invited over, be sure that there will be no lack of wine, or lemons!</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="219120" kind="image" loading="lazy" width="1067" height="1278" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/manon-bails.png?rect=16,16,1035,1246&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/manon-bails.png?rect=16,16,1035,1246&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/manon-bails.png?rect=16,16,1035,1246&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/manon-bails.png?rect=16,16,1035,1246&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/manon-bails.png?rect=16,16,1035,1246&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/manon-bails.png?rect=16,16,1035,1246&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/manon-bails.png?rect=16,16,1035,1246&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/manon-bails.png?rect=16,16,1035,1246&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/manon-bails.png?rect=16,16,1035,1246&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/manon-bails.png?rect=16,16,1035,1246&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/volha-trehubava"><span class="Member-module-scss-module__Qoh2lq__name">Volha<!-- --> <!-- -->Trehubava</span><span class="Member-module-scss-module__Qoh2lq__position">Developer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Digital</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Volha joined Base in 2022 as a front-end developer, bringing her keen eye for detail and deep understanding of project needs. Sheâs all about writing clean, efficient code and following best practices to get things just right. Outside of work, she loves visiting power metal shows, immersing herself in the electrifying atmosphere with the same passion she brings to her projects.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="283575" kind="image" loading="lazy" width="266" height="301" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
42sign2.imgix.net/volha-trehubava2.png?rect=16,16,234,269&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/volha-trehubava2.png?rect=16,16,234,269&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/volha-trehubava2.png?rect=16,16,234,269&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/volha-trehubava2.png?rect=16,16,234,269&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/volha-trehubava2.png?rect=16,16,234,269&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/volha-trehubava2.png?rect=16,16,234,269&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/volha-trehubava2.png?rect=16,16,234,269&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/volha-trehubava2.png?rect=16,16,234,269&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/volha-trehubava2.png?rect=16,16,234,269&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/volha-trehubava2.png?rect=16,16,234,269&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/tal-levin"><span class="Member-module-scss-module__Qoh2lq__name">Tal<!-- --> <!-- -->Levin</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Melbourne</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Talâs interest in creative problem-solving dates back to his early years spent tinkering with Lego and Knex in his hometown of San Francisco. Now based in Melbourne as a Senior Designer at Base, Tal is a naturally curious creative who enjoys working across a wide spectrum of art and design. Whether itâs crafting beautiful interfaces or collaborating with image-makers on art direction, what drives Tal is the point at which disparate elements converge to create something unexpected. Informed by his background as a musician, he approaches the often pixel-perfect realm of graphic design with an appreciation for the oddities and idiosyncrasies that ultimately make good design great.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="129255" kind="image" loading="lazy" width="1039" height="1264" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/tal-levin.png?rect=16,16,1007,1232&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/tal-levin.png?rect=16,16,1007,1232&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/tal-levin.png?rect=16,16,1007,1232&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/tal-levin.png?rect=16,16,1007,1232&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/tal-levin.png?rect=16,16,1007,1232&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/tal-levin.png?rect=16,16,1007,1232&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/tal-levin.png?rect=16,16,1007,1232&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/tal-levin.png?rect=16,16,1007,1232&auto=format,compress&fit=max&
42w=3360 3360w, https://basedesign2.imgix.net/tal-levin.png?rect=16,16,1007,1232&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/tal-levin.png?rect=16,16,1007,1232&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/kerry-griner"><span class="Member-module-scss-module__Qoh2lq__name">Kerry<!-- --> <!-- -->Griner</span><span class="Member-module-scss-module__Qoh2lq__position">Chief of Staff & Senior Account Lead</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Even more than she loves beautiful things, Kerry loves the thought, effort, and imagination that go into making them. Whether itâs the hours of toil behind a blooming garden, or the rigorous strategy that powers a strong brand, Kerry savors process as much as product. Sheâs a master of puzzling things out, conjuring answers in voids of uncertainty, and keeping track of all the small details that add up to something big. This makes Kerry perfectly suited to her hybrid role as Chief of Staff and Senior Project Manager. Outside the office, she uses these strengths to create stunning floral arrangements, contribute to her local community garden, and generally get to the bottom of how things got to be, or could get to be, so beautiful.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="149674" kind="image" loading="lazy" width="698" height="854" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/kerry-griner.png?rect=16,16,666,822&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/kerry-griner.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/kerry-griner.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/kerry-griner.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/kerry-griner.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/kerry-griner.png?rect=16,16,666,822&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/kerry-griner.png?rect=16,16,666,822&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/kerry-griner.png?rect=16,16,666,822&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/kerry-griner.png?rect=16,16,666,822&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/kerry-griner.png?rect=16,16,666,822&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/darius-wang"><span class="Member-module-scss-module__Qoh2lq__name">Darius<!-- --> <!-- -->Wang</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Everything begins in Dariusâs sketchbook. As ideas emerge, he starts to pull in other elementsâgraphics, motion, photography, type. His work is characterized by this mixing of mediums. Itâs a practice he picked up while studying fine arts, and one that extends even beyond his work as a designer: be it combining different cuisines in the kitchen, or traveling to new cities to try on alternate perspectives, Darius brilliantly brings different worlds together. His work is original, optimistic, and thoughtful down to the smallest details. For him, design is above all a tool for communication, a way for brands to put fresh, impactful, and important ideas out into the world.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="149681" kind="image" loading="lazy" width="698" height="854" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
42sign2.imgix.net/darius-wang.png?rect=16,16,666,822&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/darius-wang.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/darius-wang.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/darius-wang.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/darius-wang.png?rect=16,16,666,822&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/darius-wang.png?rect=16,16,666,822&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/darius-wang.png?rect=16,16,666,822&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/darius-wang.png?rect=16,16,666,822&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/darius-wang.png?rect=16,16,666,822&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/darius-wang.png?rect=16,16,666,822&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/elias-carella"><span class="Member-module-scss-module__Qoh2lq__name">Elias<!-- --> <!-- -->Carella</span><span class="Member-module-scss-module__Qoh2lq__position">Digital Project Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Elias, Digital Project Manager at BaseGVA, thrives on finding balance in life. Born and raised in Geneva, he is a master of multitasking, bringing harmony to his various and varied passions and hobbies. From a young age, Eliasâ nose was often buried in a book, devouring novels with a voracious appetite, leading to a keen interest in philosophy and deep theory later on down the road. His unquenchable curiosity led him down self-taught paths in graphic design and web development. A deep love for music has propelled him through a wide-ranging landscape of musical genres, with his curiosity leading him to surprising places â most notably, the club scene. His presence in the music world has been nothing short of eclectic, from organizing festivals and raves to spinning tracks as a DJ. Elias offsets the intensity of the club atmosphere with regular intervals in nature, exploring the alpine mountains and surrounding forests with his Australian Shepherd, Laia. With a Master in Fine Arts from HGK Basel, Eliasâ past experiences within cultural management in the contemporary art world lend to his sensibility for creation and design in his role at Base where he supports clients and their digital projects from infancy â launches and beyond. From budget management to in-house design consultancy, Elias' adept balancing skills ensure the orchestration of smooth digital projects.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="234780" kind="image" loading="lazy" width="626" height="1004" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/elias-carella.png?rect=16,16,594,972&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/elias-carella.png?rect=16,16,594,972&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/elias-carella.png?rect=16,16,594,972&auto=format,compress&fit=max&
42w=1280 1280w, https://basedesign2.imgix.net/elias-carella.png?rect=16,16,594,972&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/elias-carella.png?rect=16,16,594,972&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/elias-carella.png?rect=16,16,594,972&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/elias-carella.png?rect=16,16,594,972&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/elias-carella.png?rect=16,16,594,972&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/elias-carella.png?rect=16,16,594,972&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/elias-carella.png?rect=16,16,594,972&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/julie-tentler"><span class="Member-module-scss-module__Qoh2lq__name">Julie<!-- --> <!-- -->Tentler</span><span class="Member-module-scss-module__Qoh2lq__position">Editorial Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Cold winters, great corn, big smiles. Here is how Julie, Baseâs Global Editorial Director, describes her Midwest. It comes as no surprise then, that this Chicago-born go-getter knows how to weather a storm and take on a challenge â moving from NYC to Paris, where she studied fashion business at IFM, before building up experience in fashion and beauty houses, big and small. No surprise either, that Julie knows how to shuck a cob and her way around the kitchen more generally. Thereâs nothing she likes more than to cook, bake*, gather people around a table and a good meal: to âcreate convivialityâ, as she says. And then last but not least, no surprise that it is all dimples, enthusiasm and drive that she joined Base in Brussels in April 2023. Since then she's set up its communication arm, developing new processes and new output for the department from the ground up. Working with each and everyone at Base, across design, strategy and digital, NYC, BRU, MEL, GVA, and SGN to tell stories about the work we do: somehow making culture or, in her own terms, âthe exterior influences that shape who you are as a person. They can be intimate and less personal, span generations and country borders.â<br />Â </p><p>*Come by the office on Monday, and expect a slice of homemade banana bread<br />Â </p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="158503" kind="image" loading="lazy" width="2113" height="2562" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/julie-tentler-0873.png?rect=16,16,2081,2530&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/julie-tentler-0873.png?rect=16,16,2081,2530&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/julie-tentler-0873.png?rect=16,16,2081,2530&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/julie-tentler-0873.png?rect=16,16,2081,2530&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/julie-tentler-0873.png?rect=16,16,2081,2530&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/julie-tentler-0873.png?rect=16,16,2081,2530&auto=format,compress&fit=max&
42w=2360 2360w, https://basedesign2.imgix.net/julie-tentler-0873.png?rect=16,16,2081,2530&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/julie-tentler-0873.png?rect=16,16,2081,2530&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/julie-tentler-0873.png?rect=16,16,2081,2530&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/julie-tentler-0873.png?rect=16,16,2081,2530&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/jeroen-vranken"><span class="Member-module-scss-module__Qoh2lq__name">Jeroen<!-- --> <!-- -->Vranken</span><span class="Member-module-scss-module__Qoh2lq__position">Director of Growth</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>For Jeroen, all the worldâs a stage. Hailing from Antwerp and raised throughout the rich landscapes of Flanders, Jeroen has always had a fascination for eclectic curiosities. With his family's frequent relocations within Belgium, he cultivated strong social skills from a young age, continually crafting new friendships. During his boyhood days, quests were his currency, sometimes driving him to daring escapades, like pillaging apples from a neighborhood orchard and peddling them on street corners with his cousins. It was during these formative years that Jeroen's vivid imagination laid the foundation for his affinity for storytelling, which he channels through various artistic mediums. Photography, his silent narrative, captures worlds without words or melodies â a skill he honed through a Master's in Photography from Kask in Ghent. Another form of spinning yarns takes shape in music, where heâs center stage in two bands, lending his voice to both. From hardcore punk to the metal scene, heavy music has always offered him a cathartic release for his emotions, fostering a sense of unity and dialogue. His love for creative expression brought him to Base, where his role as Growth Director allows him to be a catalyst of sorts for sharing Baseâs inventive artistry with the world. And, in case you're wondering, Jeroen is an amateur kebab connoisseur.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="161848" kind="image" loading="lazy" width="807" height="975" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/jeroen-vranken.png?rect=16,16,775,943&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/jeroen-vranken.png?rect=16,16,775,943&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/jeroen-vranken.png?rect=16,16,775,943&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/jeroen-vranken.png?rect=16,16,775,943&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/jeroen-vranken.png?rect=16,16,775,943&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/jeroen-vranken.png?rect=16,16,775,943&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/jeroen-vranken.png?rect=16,16,775,943&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/jeroen-vranken.png?rect=16,16,775,943&auto=format,compress&fit=max&
42w=3360 3360w, https://basedesign2.imgix.net/jeroen-vranken.png?rect=16,16,775,943&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/jeroen-vranken.png?rect=16,16,775,943&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/rachel-chew"><span class="Member-module-scss-module__Qoh2lq__name">Rachel<!-- --> <!-- -->Chew</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Designer & Art Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Melbourne</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Relocating from balmy Kuala Lumpur to ever-variable Melbourne more than a decade ago, Rachel's innate curiosity fuels her drive. From astrophysics to history to cinema, she mines the past for narratives that inform her approach to design and visual storytelling, coalescing creativity with empathy. Her appreciation for the human story has taken her through varied placesâfrom sizzling bacon in the bustling kitchen of a soup kitchen to navigating the dynamic realms of start-ups and B-Corp entities. At Base, she brings typographic sensitivity to her work, combining the technical and emotive to create something tangible from the visceral. When not nose deep in design, she is usually reading, adding another book to her ever growing pile of unfinished books or contemplating the eternal question: what's for lunch?</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="185034" kind="image" loading="lazy" width="1044" height="1272" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/rachel-chew.jpeg?rect=16,16,1012,1240&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/rachel-chew.jpeg?rect=16,16,1012,1240&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/rachel-chew.jpeg?rect=16,16,1012,1240&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/rachel-chew.jpeg?rect=16,16,1012,1240&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/rachel-chew.jpeg?rect=16,16,1012,1240&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/rachel-chew.jpeg?rect=16,16,1012,1240&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/rachel-chew.jpeg?rect=16,16,1012,1240&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/rachel-chew.jpeg?rect=16,16,1012,1240&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/rachel-chew.jpeg?rect=16,16,1012,1240&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/rachel-chew.jpeg?rect=16,16,1012,1240&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/stefania-lakatos"><span class="Member-module-scss-module__Qoh2lq__name">Stefania<!-- --> <!-- -->Lakatos</span><span class="Member-module-scss-module__Qoh2lq__position">Account Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Born and raised between Budapest, Geneva and Brussels, itâs safe to say that Stefania has seen and done a lot. With a childhood filled with Beatles tunes, roller skating, and water skiing alongside her sister, she's no stranger to adventure. Armed with a Master's in Journalism from ULB and Paris II Panthéon-Assas, she penned her way through prestigious publications like La Libération and RTBF before landing in Geneva. Carrying her insatiability for discovery, her passion for her work lies in the ever-changing landscape of projects, which she managed in media, culture, private banking, and agencies like M&C Saatchi. And now, at Base! As Project Manager, she helps teams and clients envision cultural impact as a value beyond branding, as a true form of inspiration for societal perceptions, on both local and global scales. Outside of work, youâll find her indulging in cultural pursuits, all while seeking hidden gems in each city she explores.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="185116" kind="image" loading="lazy" width="572" height="707" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
42sign2.imgix.net/stefania-lakatos.png?rect=16,16,540,675&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/stefania-lakatos.png?rect=16,16,540,675&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/stefania-lakatos.png?rect=16,16,540,675&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/stefania-lakatos.png?rect=16,16,540,675&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/stefania-lakatos.png?rect=16,16,540,675&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/stefania-lakatos.png?rect=16,16,540,675&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/stefania-lakatos.png?rect=16,16,540,675&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/stefania-lakatos.png?rect=16,16,540,675&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/stefania-lakatos.png?rect=16,16,540,675&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/stefania-lakatos.png?rect=16,16,540,675&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/samuel-bourke"><span class="Member-module-scss-module__Qoh2lq__name">Samuel<!-- --> <!-- -->Bourke</span><span class="Member-module-scss-module__Qoh2lq__position">Account Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Melbourne</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>For a guy who loves a dawn run, Samuel Bourke sure knows how to keep things moving in the studio. With a fashion marketing degree from RMIT and Parsons, Samuel brings a unique mix of creativity and strategy to his work, shaped by a passion for both the arts and athletics. He started in PR, managing top clients like Nike, before pivoting to project management in a creative agency, where he honed his eye for detail and his knack for guiding high-stakes projects to success. Known for his meticulous approach and commitment to excellence, Samuel fosters a high-performance, collaborative environment that puts the client at the heart of every project. Outside the studio, heâs either pounding the pavement or diving into new music, always chasing growth in every aspect of life.</p></div></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/haruka-cheung"><span class="Member-module-scss-module__Qoh2lq__name">Haruka<!-- --> <!-- -->Cheung</span><span class="Member-module-scss-module__Qoh2lq__position">Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Surrounded by a vibrant food culture and stunning architectural structures, growing up in Hong Kong was a sensory feast for Haruka. Paired with sweet summers in Japan, her early life can be best described as a fusion: of cultures, identities, surroundings⦠A dedicated dancer from a young age, Haruka was captivated by the precision required to subtly shift her body and transform the meaning behind a movement. So much so, that even two fractured ankles during her 16 years of danceâspanning ballet, hip-hop, and beyondâdidnât stop her. The pursuit of perfecting a move and finally nailing it is something that continues to drive her today. Drawn to Base for its conceptual and strategy-driven approach, she joins our ranks as a graphic designer, bringing a passion for storytelling and world-building into her craft. And on the occasional evening, you can find her mixing Detroit 80âs house music as an amateur DJ. For Haruka, every project is an opportunity to choreograph a visual performanceâone that, much like dance and music, relies on precision, rhythm, and the pursuit of capturing just the right beat to convey meaning.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="218963" kind="image" loading="lazy" width="1403" height="1700" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
42sign2.imgix.net/haruka-cheung.png?rect=16,16,1371,1668&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/haruka-cheung.png?rect=16,16,1371,1668&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/haruka-cheung.png?rect=16,16,1371,1668&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/haruka-cheung.png?rect=16,16,1371,1668&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/haruka-cheung.png?rect=16,16,1371,1668&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/haruka-cheung.png?rect=16,16,1371,1668&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/haruka-cheung.png?rect=16,16,1371,1668&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/haruka-cheung.png?rect=16,16,1371,1668&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/haruka-cheung.png?rect=16,16,1371,1668&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/haruka-cheung.png?rect=16,16,1371,1668&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/caroline-rygg"><span class="Member-module-scss-module__Qoh2lq__name">Caroline<!-- --> <!-- -->Rygg</span><span class="Member-module-scss-module__Qoh2lq__position">Growth Coordinator & Studio Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Curls, consistency, and California.<br />Put simply, Pasadena-native Caroline is in every way âvery much a Californianâ â at least thatâs how she sees it. From a young age, she leaned into her textbook âType Aâ tendencies: neat as a pin, impeccably organized, and always on top of things. This love for structure and precision naturally led to her passion for baking. Thereâs something about the chemistry-like balance of flour, sugar, and leavening that resonates with her meticulous nature â just try her olive oil cake with brown buttercream frosting, and youâll understand why. Carolineâs journey with Base began as a Business Development intern, and she now officially joins the team as our Growth Coordinator and Studio Manager in NYC. Specializing in cross-team navigation and top-tier organization, she seamlessly bridges the gap between BD and Comms, keeping everything running smoothly with a well-measured (no pun intended) touch.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="218962" kind="image" loading="lazy" width="1857" height="2089" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/caroline-rygg-af35.png?rect=16,16,1825,2057&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/caroline-rygg-af35.png?rect=16,16,1825,2057&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/caroline-rygg-af35.png?rect=16,16,1825,2057&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/caroline-rygg-af35.png?rect=16,16,1825,2057&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/caroline-rygg-af35.png?rect=16,16,1825,2057&auto=format,compress&fit=max&
42w=1920 1920w, https://basedesign2.imgix.net/caroline-rygg-af35.png?rect=16,16,1825,2057&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/caroline-rygg-af35.png?rect=16,16,1825,2057&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/caroline-rygg-af35.png?rect=16,16,1825,2057&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/caroline-rygg-af35.png?rect=16,16,1825,2057&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/caroline-rygg-af35.png?rect=16,16,1825,2057&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/elsa-drevous"><span class="Member-module-scss-module__Qoh2lq__name">Elsa<!-- --> <!-- -->Drevous</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>From luxury watch marketing to designer and typographer at Base, Elsaâs journey has always been driven by creativity. Born and raised in Geneva, a city rich in culture and surrounded by nature, she grew up in a family of artistic minds â an art teacher mother, a jewelry designer brother, and a grandfather whose love for typography would later spark her own. A CD filled with his calligraphic and typographic designs â an inheritance that became a turning point, led her to Paris where she integrated these new learnings into her background in graphic design and branding. Elsa approaches design with a tangential perspective, always looking for fresh angles. At Base, she finds the perfect balance between branding and typography, embracing organic contrasts beyond the rigid Swiss tradition. A natural problem-solver and team player, she finds inspiration everywhere â always curious, always exploring.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="222782" kind="image" loading="lazy" width="652" height="1016" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/elsa-drevous.png?rect=16,16,620,984&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/elsa-drevous.png?rect=16,16,620,984&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/elsa-drevous.png?rect=16,16,620,984&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/elsa-drevous.png?rect=16,16,620,984&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/elsa-drevous.png?rect=16,16,620,984&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/elsa-drevous.png?rect=16,16,620,984&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/elsa-drevous.png?rect=16,16,620,984&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/elsa-drevous.png?rect=16,16,620,984&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/elsa-drevous.png?rect=16,16,620,984&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/elsa-drevous.png?rect=16,16,620,984&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/jack-farrazijn"><span class="Member-module-scss-module__Qoh2lq__name">Jack<!-- --> <!-- -->Farrazijn</span><span class="Member-module-scss-module__Qoh2lq__position">Account Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">As a kid, Jack was constantly exploring â always asking questions, al
42ways moving. He grew up wandering the medieval streets of Bruges, curious about everything from Jan van Eyckâs 15th-century masterpieces to complex football strategies. What started as a childhood fascination with stories â told through early Flemish paintings or David Lynch films â evolved into a lifelong passion for culture in all its forms. One question has stuck with him over the years: How do ideas become something tangible? This curiosity has driven a career spanning film production, art licensing, and representing fashion photographers, as Jack thrives at the intersection of creativity and structure. Now, as a project manager at Base Brussels, he channels his "constructive chaosâ energy into keeping teams aligned and ideas on track.</p> 43<p dir="ltr">Jack is a self-confessed culture sponge, constantly absorbing inspiration from books, galleries, films, and music. Heâs one of those people whoâs impossible to pin down â in the best possible way. On weekends, youâll likely find him running through the forest, wandering a museum, or deep in conversation with friends because for him, nothing beats real connection. His hidden superpower? He says itâs getting away with anything â but really, itâs his ability to find clarity in the chaos.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="225736" kind="image" loading="lazy" width="1394" height="1699" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/jack-farrazijn.png?rect=16,16,1362,1667&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/jack-farrazijn.png?rect=16,16,1362,1667&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/jack-farrazijn.png?rect=16,16,1362,1667&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/jack-farrazijn.png?rect=16,16,1362,1667&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/jack-farrazijn.png?rect=16,16,1362,1667&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/jack-farrazijn.png?rect=16,16,1362,1667&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/jack-farrazijn.png?rect=16,16,1362,1667&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/jack-farrazijn.png?rect=16,16,1362,1667&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/jack-farrazijn.png?rect=16,16,1362,1667&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/jack-farrazijn.png?rect=16,16,1362,1667&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/wu-tong"><span class="Member-module-scss-module__Qoh2lq__name">Wu<!-- --> <!-- -->Tong</span><span class="Member-module-scss-module__Qoh2lq__position">Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Next-gen and enthusiastic, Wu Tong is a big-city girl at heart who moved from Singapore to NYC to study Communication Design at Parsons. To her, cultural diversity in the Big Apple is more than just a buzzword â itâs a way of life. Raised in a family deeply committed to tradition, she found even greater meaning in preserving culture when she moved to New York alone, believing it can only survive through active practice and preservation. In NYC, she is a force of energy â constantly moving, growing, and learning. This mindset led her to BaseNYC, beginning as an intern, only to realize that the studioâs designs matched the ones she once saved for inspiration. Introduced to Risograph printing early in her design career, she finally explored it hands-on at Parsons and now prints independently for her collective. For curious newcomers, Riso inks are soy-based, and the stencils (or masters) are made from thermal rice paper. Passionate about analog processes, she loves working with her hands and experimenting with physicality whenever possible â because, to her, #PrintIsNotDead. Beyond design, she finds joy in time with friends, mastering work-life balance, unwinding with her cat, and always chasing new adventures.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="223517" kind="image" loading="lazy" width="1981" height="2332" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
43sign2.imgix.net/wu-tong.png?rect=16,16,1949,2300&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/wu-tong.png?rect=16,16,1949,2300&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/wu-tong.png?rect=16,16,1949,2300&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/wu-tong.png?rect=16,16,1949,2300&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/wu-tong.png?rect=16,16,1949,2300&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/wu-tong.png?rect=16,16,1949,2300&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/wu-tong.png?rect=16,16,1949,2300&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/wu-tong.png?rect=16,16,1949,2300&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/wu-tong.png?rect=16,16,1949,2300&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/wu-tong.png?rect=16,16,1949,2300&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/lou-gonda"><span class="Member-module-scss-module__Qoh2lq__name">Lou<!-- --> <!-- -->Gonda</span><span class="Member-module-scss-module__Qoh2lq__position">Office Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Lou is a collector of moments, small details, and beautiful things. She grew up the eldest of four in a quiet, multicultural town tucked away in southern Belgium â a place where life seemed simple on the surface, but revealed unexpected richness the closer you looked. Summers in Tuscany sparked her early curiosity â long days spent reading by the pool, wandering through old museums, and noticing the details others might miss. Over time, this quiet curiosity grew into a quiet obsession: varied cigarette packaging from around the world, odd little banana stickers, and snapshots of quirky license plates now form her personal archive.</p> 44<p dir="ltr">At Base, Lou brings that same thoughtful eye to her role, quietly shaping an environment where creativity can flourish. Sheâs not one for the spotlight but her presence is felt in the calm she brings and the connections she nurtures. Modest, observant, and endlessly curious, Lou sees culture not just in grand gestures but in the smallest moments of everyday life. Itâs a way of being present, of noticing, of collecting little fragments that make life richer.<br /><br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="230082" kind="image" loading="lazy" width="1416" height="1719" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/lou-gonda.png?rect=16,16,1384,1687&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/lou-gonda.png?rect=16,16,1384,1687&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/lou-gonda.png?rect=16,16,1384,1687&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/lou-gonda.png?rect=16,16,1384,1687&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/lou-gonda.png?rect=16,16,1384,1687&auto=format,compress&fit=max&
44w=1920 1920w, https://basedesign2.imgix.net/lou-gonda.png?rect=16,16,1384,1687&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/lou-gonda.png?rect=16,16,1384,1687&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/lou-gonda.png?rect=16,16,1384,1687&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/lou-gonda.png?rect=16,16,1384,1687&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/lou-gonda.png?rect=16,16,1384,1687&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/brigette-cantarella"><span class="Member-module-scss-module__Qoh2lq__name">Brigette<!-- --> <!-- -->Cantarella</span><span class="Member-module-scss-module__Qoh2lq__position">Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Melbourne</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Armed with a photography degree and an eye for style, Brigette thought she had found her path â until designing publications for her own work sparked a deeper passion for design. As the world shifted during COVID, she leaned into it, building a new creative foundation focused on brand and digital design. Over the next five years, Brigette honed her skills across brand identity, art direction, and digital platforms â developing a reputation for combining strategic thinking with strong visual storytelling. At Base, she brings a sharp eye for crafting ideas that move fluidly across brand worlds, from motion and digital experiences to print and campaign work.</p></div></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/louis-dessaux"><span class="Member-module-scss-module__Qoh2lq__name">Louis<!-- --> <!-- -->Dessaux</span><span class="Member-module-scss-module__Qoh2lq__position">Motion Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Geneva</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Louisâ path to motion design started with a spark: the bold posters of music events and the visual spectacle of films like <em>The Day After Tomorrow</em> (an apocalyptic blockbuster that captivated him not just with its storyline, but with its wild VFX). Raised between Lausanne and Geneva in a Swiss-Italian-American household, he grew up immersed in images and stories from different cultures. Early on, he was drawn to the power of visual communication: how it could make people feel, imagine, connect.</p> 45<p dir="ltr">Graphic design gave Louis the structure to tell those stories. Motion gave them rhythm. Today at Base, he brings the two together â pairing structure with flow, meaning with movement. His work turns ideas into visual experiences that unfold in time, shaped by detail, depth, and energy. Outside of work, that rhythm continues. Louis co-runs a record store in Lausanne, curating sounds with the same care he gives to every keyframe. Whether in motion or music, heâs always chasing the next beat.<br /><br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="237052" kind="image" loading="lazy" width="631" height="1004" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
45sign2.imgix.net/louis-dessaux.png?rect=16,16,599,972&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/louis-dessaux.png?rect=16,16,599,972&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/louis-dessaux.png?rect=16,16,599,972&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/louis-dessaux.png?rect=16,16,599,972&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/louis-dessaux.png?rect=16,16,599,972&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/louis-dessaux.png?rect=16,16,599,972&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/louis-dessaux.png?rect=16,16,599,972&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/louis-dessaux.png?rect=16,16,599,972&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/louis-dessaux.png?rect=16,16,599,972&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/louis-dessaux.png?rect=16,16,599,972&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/tricia-vuong"><span class="Member-module-scss-module__Qoh2lq__name">Tricia<!-- --> <!-- -->Vuong</span><span class="Member-module-scss-module__Qoh2lq__position">Associate Account Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Triciaâs path to project management began with stories. First as a journalism design student at The New School, then as a producer in newsrooms and nonprofits, telling stories, shaping narratives, and quietly keeping everything on track.</p> 46<p dir="ltr">Raised in a Vietnamese family between California and the Midwest, she grew up independent, observant, and always organizing something â whether it was a school event or a video shoot. Agency life came later, after years on the client side, bringing her sharp instincts and steady presence to creative teams.</p> 47<p dir="ltr">At Base, she brings it all together: her calm, her clarity, her people sense. She has a quiet knack for holding complexity, reading the room, and making things move. Off the clock, she contributes to a podcast telling Vietnamese Boat Peopleâs stories and enjoys shooting street photography on her dadâs old Minolta.<br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="242296" kind="image" loading="lazy" width="1487" height="1722" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/tricia-vuong.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/tricia-vuong.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/tricia-vuong.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/tricia-vuong.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/tricia-vuong.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/tricia-vuong.png?rect=16,16,1455,1690&auto=format,compress&fit=max&
47w=2360 2360w, https://basedesign2.imgix.net/tricia-vuong.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/tricia-vuong.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/tricia-vuong.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/tricia-vuong.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/chi-an-de-leo"><span class="Member-module-scss-module__Qoh2lq__name">ChÃ-An<!-- --> <!-- -->De Leo</span><span class="Member-module-scss-module__Qoh2lq__position">Partner & CEO</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Possessing a truly global perspective, Chi-An brings a rich multicultural background: fluency in four languages and experience living across five countries. He launched his career in advertising before founding Rice (now BaseSGN) in 2011. Today, as Partner & CEO at BaseSGN, he spearheads business growth and development, applying the same strategic thinking honed through his passion for chess. Beyond his corporate endeavors, Chi-An is an avid sports enthusiast, particularly passionate about motorsports, a passion that led him to establish Vietnam's first multi-level indoor racing track.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241912" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/chi-an-de-leo-831b.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/chi-an-de-leo-831b.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/chi-an-de-leo-831b.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/chi-an-de-leo-831b.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/chi-an-de-leo-831b.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/chi-an-de-leo-831b.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/chi-an-de-leo-831b.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/chi-an-de-leo-831b.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/chi-an-de-leo-831b.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/chi-an-de-leo-831b.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/mark-bain"><span class="Member-module-scss-module__Qoh2lq__name">Mark<!-- --> <!-- -->Bain</span><span class="Member-module-scss-module__Qoh2lq__position">Design Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Mark is a graphic designer based in Ho Chi Minh City, originally from Toronto. Shy, humble, and competitive growing up, he started out sketching superheroes in middle school â an early spark that showed him he could make a living doing what he loved. With over a decade of global experience, Mark joined BaseSGN as a Design Director, specializing in crafting brand identities, packaging, and communication design that feel both strategic and evocative.<br /><br />What excites Mark most is creating moments of happiness, whether fleeting or lasting. Outside of work, heâs passionate about sports (except the ones he already found out he's not good at) and recently, pilates. To him, culture is the softer side of humanity â our shared emotions, expressions, and achievements that connect us across people and places.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241935" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
47sign2.imgix.net/mark-bain-37ee.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/mark-bain-37ee.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/mark-bain-37ee.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/mark-bain-37ee.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/mark-bain-37ee.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/mark-bain-37ee.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/mark-bain-37ee.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/mark-bain-37ee.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/mark-bain-37ee.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/mark-bain-37ee.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/joshua-breidenbach"><span class="Member-module-scss-module__Qoh2lq__name">Joshua<!-- --> <!-- -->Breidenbach</span><span class="Member-module-scss-module__Qoh2lq__position">Partner & Executive Creative Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Joshua uses design to make meaning move. He believes bold, unifying ideas can bridge cultures, spark connection, and drive positive change.<br />Heâs drawn to work that lives in the middle â between art and strategy, intuition and intent â where pop meets purpose. His process is shaped by cultural diversity, collaboration, and a deep love of discovery. To him, storytelling and world-building arenât trends; theyâre tools for shaping tomorrow.<br /><br />An entrepreneur at heart, Joshua co-founded Rice with ChÃ-An in 2011: building lasting relationships with brands he believes in, helping them grow across cultures and make ideas travel. That spirit now lives on as BaseSGN, where Joshua leads as Partner & Executive Creative Director. He leads with curiosity and care, challenging whatâs expected to build what lasts: creative, connected, and made for better futures.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241932" kind="image" loading="lazy" width="2124" height="2491" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/joshua-breidenbach-437c.png?rect=16,16,2092,2459&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/joshua-breidenbach-437c.png?rect=16,16,2092,2459&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/joshua-breidenbach-437c.png?rect=16,16,2092,2459&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/joshua-breidenbach-437c.png?rect=16,16,2092,2459&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/joshua-breidenbach-437c.png?rect=16,16,2092,2459&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/joshua-breidenbach-437c.png?rect=16,16,2092,2459&auto=format,compress&fit=max&
47w=2360 2360w, https://basedesign2.imgix.net/joshua-breidenbach-437c.png?rect=16,16,2092,2459&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/joshua-breidenbach-437c.png?rect=16,16,2092,2459&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/joshua-breidenbach-437c.png?rect=16,16,2092,2459&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/joshua-breidenbach-437c.png?rect=16,16,2092,2459&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/my-tien-huynh"><span class="Member-module-scss-module__Qoh2lq__name">Mỹ-Tiên<!-- --> <!-- -->Huỳnh</span><span class="Member-module-scss-module__Qoh2lq__position">Finance & Accounting Lead</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Mỹ-Tiên grew up in Há» Chà Minh City a place that never stands still. Quiet and observant, she found comfort in words and numbers filling notebooks with careful notes that mirrored how she made sense of the world. That instinct for structure led her to accounting.<br /><br />At BaseSGN, she brings more than financial clarity â she brings calm, care, and a quiet superpower: noticing what others overlook and turning it into something useful. She was drawn to BaseSGN for its openness â the space to learn from many voices â and stays for the people: genuine, supportive, and always reminding her sheâs not in it alone.<br /><br />Outside the spreadsheets, youâll find her behind a camera. Still observing, still capturing the world with quiet attention.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241937" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/my-tien-huynh-3c2a.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/my-tien-huynh-3c2a.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/my-tien-huynh-3c2a.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/my-tien-huynh-3c2a.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/my-tien-huynh-3c2a.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/my-tien-huynh-3c2a.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/my-tien-huynh-3c2a.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/my-tien-huynh-3c2a.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/my-tien-huynh-3c2a.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/my-tien-huynh-3c2a.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/tram-huynh"><span class="Member-module-scss-module__Qoh2lq__name">Trâm<!-- --> <!-- -->Huỳnh</span><span class="Member-module-scss-module__Qoh2lq__position">General Accountant</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Rooted in Quảng Nam (now Äà Nẵng City), Tram graduated from the University of Finance and Accountancy and has built her career in taxes, banking, and auditing before joining BaseSGN.<br /><br />As General Accountant, she manages accounting data and prepares financial reports, helping to keep BaseSGNâs operations clear and on track. Tram values the responsibility of seeing the whole accounting process through and takes pride in work that supports the studioâs future planning.<br /><br />Outside of work, she enjoys reading, cooking, traveling, and spending time with family and friends. Cooking, in particular, brings her joy and a sense of balance in her daily life.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241942" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
47sign2.imgix.net/tram-huynh-82c2.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/tram-huynh-82c2.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/tram-huynh-82c2.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/tram-huynh-82c2.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/tram-huynh-82c2.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/tram-huynh-82c2.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/tram-huynh-82c2.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/tram-huynh-82c2.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/tram-huynh-82c2.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/tram-huynh-82c2.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/ange-linh"><span class="Member-module-scss-module__Qoh2lq__name">Ange<!-- --> <!-- -->Linh</span><span class="Member-module-scss-module__Qoh2lq__position">Head of Film and Motion</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Ange Linhâs path to filmmaking began with design. Growing up in France, she was drawn first to the world of graphic design, she soon discovered her love for images in motion â the way rhythm, cuts, and movement could shape emotion. That passion led her to Gobelins in Paris, where she specialized in Motion Design, and later to French production agencies and the Kourtrajmé school, where she refined her skills in editing and directing. Each step deepened her eye for storytelling, and the belief that visuals can carry both beauty and meaning.<br /><br />In 2023, she moved to Vietnam to reconnect with her roots and expand her creative horizons. As Head of Film and Motion at BaseSGN, she brings together everything sheâs learned â her design sensibility, her motion craft, her filmmakerâs curiosity â to create videos that resonate across cultures. Off set, sheâs always observing, always collecting fragments of life and turning them into stories, because for her, film is as much about capturing moments as it is about making them last.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241921" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/ange-linh-130f.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/ange-linh-130f.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/ange-linh-130f.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/ange-linh-130f.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/ange-linh-130f.png?rect=16,16,2087,2452&auto=format,compress&fit=max&
47w=1920 1920w, https://basedesign2.imgix.net/ange-linh-130f.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/ange-linh-130f.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/ange-linh-130f.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/ange-linh-130f.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/ange-linh-130f.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/da-thuy-nguyen"><span class="Member-module-scss-module__Qoh2lq__name">Dạ-Thá»§y<!-- --> <!-- -->Nguyá»
n</span><span class="Member-module-scss-module__Qoh2lq__position">HR Admin Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Thá»§yâs childhood took her across Vietnam, teaching her the art of adapting and the joy of connecting with people from all walks of life. Thoughtful by nature, she discovered early on a passion for building spaces where people can grow, belong, and thrive together.<br /><br />As HR Admin Manager at BaseSGN, she does more than manage processes â she orchestrates the human side of work. Balancing structure with empathy, she finds common ground and turns everyday moments into opportunities for the team to shine.<br /><br />Curious and restless, Thá»§y is just as likely to be trekking, dancing, or freediving as she is guiding a team at work. Whatever the context, she brings the same spirit of discovery: helping shape an environment where creativity and people can flourish.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241924" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/da-thuy-nguyen-2003.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/da-thuy-nguyen-2003.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/da-thuy-nguyen-2003.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/da-thuy-nguyen-2003.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/da-thuy-nguyen-2003.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/da-thuy-nguyen-2003.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/da-thuy-nguyen-2003.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/da-thuy-nguyen-2003.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/da-thuy-nguyen-2003.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/da-thuy-nguyen-2003.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/jessie-nguyen"><span class="Member-module-scss-module__Qoh2lq__name">Jessie<!-- --> <!-- -->Nguyá»
n</span><span class="Member-module-scss-module__Qoh2lq__position">Operations Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Personal growth has always been at the heart of everything Jessie does â a value instilled early and carried through every step since.<br /><br />She joined the studio in 2021 as Store Manager and has since grown into her current role as Operations Manager at BaseSGN. Working across teams, Jessie strengthens internal systems and fine-tunes the everyday structures that keep the studio running smoothly.<br /><br />Outside the studio, she finds balance in quieter joys: drawing, crocheting, and simply enjoying time to herself. An introvert at heart, Jessie embraces stillness the same way she approaches growth: with patience, curiosity, and care.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241930" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
47sign2.imgix.net/jessie-nguyen-0ea6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/jessie-nguyen-0ea6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/jessie-nguyen-0ea6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/jessie-nguyen-0ea6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/jessie-nguyen-0ea6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/jessie-nguyen-0ea6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/jessie-nguyen-0ea6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/jessie-nguyen-0ea6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/jessie-nguyen-0ea6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/jessie-nguyen-0ea6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/khanh-nguyen"><span class="Member-module-scss-module__Qoh2lq__name">Khanh<!-- --> <!-- -->Nguyá»
n</span><span class="Member-module-scss-module__Qoh2lq__position">Brand Strategist</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Khanh Nguyen is a strategist at BaseSGN, shaped by a life lived between coasts in the U.S. After graduating from Emerson College in Boston, she moved to Los Angeles, where she worked across the film industry â from writersâ rooms to experiential activations. What began as a love of cinema grew into a fascination with narrative itself: how stories move people, and how brands can, too.<br /><br />At BaseSGN, Khanhâs path evolved from project management to strategy: a shift born from curiosity and a desire to understand what drives clients forward. Today, she combines analytical rigor with cultural sensitivity to help brands articulate not just what they do, but why it matters.<br /><br />Outside the studio, sheâs an avid observer of film and food, sharing thoughtful reviews on Letterboxd and Beli. Her latest mission: making Beli "fetch" in Saigon.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241933" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/khanh-nguyen-26cd.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/khanh-nguyen-26cd.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/khanh-nguyen-26cd.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/khanh-nguyen-26cd.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/khanh-nguyen-26cd.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/khanh-nguyen-26cd.png?rect=16,16,2087,2452&auto=format,compress&fit=max&
47w=2360 2360w, https://basedesign2.imgix.net/khanh-nguyen-26cd.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/khanh-nguyen-26cd.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/khanh-nguyen-26cd.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/khanh-nguyen-26cd.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/minh-anh-nguyen"><span class="Member-module-scss-module__Qoh2lq__name">Minh-Anh<!-- --> <!-- -->Nguyá»
n</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Minh-Anh Nguyen is a Vietnamese-American designer guided by observation and curiosity. Born in Seattle but shaped by New York â where she arrived with no plans or connections â she learned to navigate the unfamiliar through attention, intuition, and an eye for what often goes unnoticed.<br /><br />After nearly five years designing data-driven graphics at Bloomberg Businessweek, her urge to see from new angles led her to Vietnam in 2024, where she joined Rice â now BaseSGN â as a Senior Designer. Her work helps brands articulate who they are and build worlds that feel honest and alive.<br /><br />Outside design, Minh-Anh has danced since childhood. These days, she practices street dance and occasionally organizes community events â spaces where movement, music, and connection meet.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241936" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/thuong-nguyen"><span class="Member-module-scss-module__Qoh2lq__name">Thương<!-- --> <!-- -->Nguyá»
n</span><span class="Member-module-scss-module__Qoh2lq__position">Production Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Thương began her career as a printing technology engineer â a start that gave her both a
47sharp technical mind and a makerâs instinct.<br /><br />Sheâs the proud introvert who channels her inner extrovert to connect with suppliers, collaborate with designers, and keep projects moving with curiosity (and, yes, a liiiiiiittle bit of OCD).<br /><br />When it comes to structural and product design, Thương blends creativity with precision, always pushing to make things smarter, sharper, better. Years of experimentation have filled her toolbox with techniques and tricks she uses not to say âno,â but to find the one way to say âhow.â</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241940" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/thuong-nguyen-4fd6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/thuong-nguyen-4fd6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/thuong-nguyen-4fd6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/thuong-nguyen-4fd6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/thuong-nguyen-4fd6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/thuong-nguyen-4fd6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/thuong-nguyen-4fd6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/thuong-nguyen-4fd6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/thuong-nguyen-4fd6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/thuong-nguyen-4fd6.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/tien-nguyen"><span class="Member-module-scss-module__Qoh2lq__name">Tiến<!-- --> <!-- -->Nguyá»
n</span><span class="Member-module-scss-module__Qoh2lq__position">Design Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Tiến is a German-Vietnamese graphic designer who spent most of his life in Berlin before relocating to Ho Chi Minh City. As the child of hardworking immigrants, he naturally followed the dream every Vietnamese parent has for their kid: becoming a creative.<br /><br />He first studied art history and worked as an artist liaison and communications manager in some of Germanyâs leading galleries â until he got restless and pivoted into design. For over a decade, he helped create visual identities and campaigns for museums, theaters, and cultural institutions, always with a love for print, editorial, and spatial work grounded in typographic experimentation. In his role as Design Director at BaseSGN, Tien focuses on leading and mentoring the design team and the wider studio.<br /><br />Always curious for the âother,â Tien loves to reference niche pop culture, geek out over indie video games, and go on questionable culinary adventures.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241941" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
47sign2.imgix.net/tien-nguyen-7ef8.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/tien-nguyen-7ef8.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/tien-nguyen-7ef8.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/tien-nguyen-7ef8.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/tien-nguyen-7ef8.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/tien-nguyen-7ef8.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/tien-nguyen-7ef8.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/tien-nguyen-7ef8.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/tien-nguyen-7ef8.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/tien-nguyen-7ef8.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/y-van-pham"><span class="Member-module-scss-module__Qoh2lq__name">Y-Vân<!-- --> <!-- -->Phạm</span><span class="Member-module-scss-module__Qoh2lq__position">Account Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Y-Vân brings an international perspective to BaseSGN, shaped by years of working across Europe before relocating to Ho Chi Minh City. She sees her background not as baggage but as a tool: something that helps her move fluidly between cultures, projects, and people.<br />As a Project Manager, she balances expectations, manages timelines, and fosters the kind of open dialogue where client goals and team expertise meet seamlessly. Her approach is dynamic, her commitment steady, and her craft always rooted in respect â for the work, the team, and the people she collaborates with.<br />A believer in growth without limits, Y-Vân constantly seeks challenges that push her beyond her comfort zone. Travel is one of her greatest sources of fuel: it feeds her curiosity, broadens her perspective, and deepens her understanding of people and cultures.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241945" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/y-van-pham-7198.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/y-van-pham-7198.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/y-van-pham-7198.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/y-van-pham-7198.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/y-van-pham-7198.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/y-van-pham-7198.png?rect=16,16,2087,2452&auto=format,compress&fit=max&
47w=2360 2360w, https://basedesign2.imgix.net/y-van-pham-7198.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/y-van-pham-7198.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/y-van-pham-7198.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/y-van-pham-7198.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/sebastiaan-weyler"><span class="Member-module-scss-module__Qoh2lq__name">Sebastiaan<!-- --> <!-- -->Weyler</span><span class="Member-module-scss-module__Qoh2lq__position">Managing Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Seb grew up in Antwerp. A city where heritage meets creative energy. Restless and curious, he was the kind of kid who built, drew, and dismantled things just to see how they worked. That instinct to explore and understand still drives him today.</p> 48<p>As a managing director at BaseSGN, Seb helps shape an environment where creativity and collaboration thrive. He works in the space between structure and freedom, turning clarity into possibility. For him, design is a way to connect: between people, ideas, and the systems that hold them together.<br />Outside the studio, Seb stays in motion. He races, tinkers with engines, and experiments with new ideas alongside his daughter â always chasing the details that make things move.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241938" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/anna-dinh"><span class="Member-module-scss-module__Qoh2lq__name">Anna<!-- --> <!-- -->Äinh</span><span class="Member-module-scss-module__Qoh2lq__position">Production Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>For over a decade, Anna has been the steady hand behind Riceâs production driven by precision, care, and a belief that ideas deserve to be made real. From a single chocolate wrapper to a national uniform system, she treats every project with the same respect: make it well, or donât make it at all.<br /><br />Her instinct for making runs deep. Her father built, crafted, and created â always turning ideas into something tangible. Growing up in that spirit of creation shaped how Anna sees production: not as logistics, but as the moment vision takes form.<br /><br />As Production Director at BaseSGN, sheâs brought to life everything from monumental art installations to exquisitely printed packaging to multi-day conferences. Calm in her leadership, sharp in her eye, she connects people, timelines, and ideas â so what leaves the studio doesnât just work, it resonates.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="241922" kind="image" loading="lazy" width="2119" height="2484" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
48sign2.imgix.net/anna-dinh-f7d0.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/anna-dinh-f7d0.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/anna-dinh-f7d0.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/anna-dinh-f7d0.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/anna-dinh-f7d0.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/anna-dinh-f7d0.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/anna-dinh-f7d0.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/anna-dinh-f7d0.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/anna-dinh-f7d0.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/anna-dinh-f7d0.png?rect=16,16,2087,2452&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/lina-bee-gillis"><span class="Member-module-scss-module__Qoh2lq__name">Lina Bee<!-- --> <!-- -->Gillis</span><span class="Member-module-scss-module__Qoh2lq__position">Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Dad wanted Lina, mom wanted Bee. Why choose? Lina Bee it was. And the name set the pattern: when given two options, her answer is always "yes, and". Shy in one room, social in the next. Obsessed with her mom's Thaï food and also with Belgian frituur. The answer is always both. </p><p>She grew up between Antwerp, East Flanders, and Thailand. Two are a short drive apart while the third took layovers, a new language, and cultural switching. A childhood on the move that made reinventing herself a habit. So did inventing worlds, made real through drawing covers for comics. She'd worked out early that an image can carry a story on its own, and that instinct pointed her toward graphic design at LUCA school of arts. Later she went back to work in Bangkok, layovers and language switch included, this time by choice.</p><p>A little knowledge about a lot of things feeds her designer's curiosity at BaseBRU. She takes perfumes and hand creams seriously, and will never turn down a round of Catan. Two options, again, and the answer is: yes, and.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="282645" kind="image" loading="lazy" width="834" height="1022" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/lina-bee-gillis.jpg?rect=16,16,802,990&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/lina-bee-gillis.jpg?rect=16,16,802,990&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/lina-bee-gillis.jpg?rect=16,16,802,990&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/lina-bee-gillis.jpg?rect=16,16,802,990&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/lina-bee-gillis.jpg?rect=16,16,802,990&auto=format,compress&fit=max&
48w=1920 1920w, https://basedesign2.imgix.net/lina-bee-gillis.jpg?rect=16,16,802,990&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/lina-bee-gillis.jpg?rect=16,16,802,990&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/lina-bee-gillis.jpg?rect=16,16,802,990&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/lina-bee-gillis.jpg?rect=16,16,802,990&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/lina-bee-gillis.jpg?rect=16,16,802,990&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/adriana-ciravegna"><span class="Member-module-scss-module__Qoh2lq__name">Adriana<!-- --> <!-- -->Ciravegna</span><span class="Member-module-scss-module__Qoh2lq__position">Strategy Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Adriana grew up between many places â London, Greece, New York, repeat â which might explain her lifelong skill of quietly scanning a room before deciding what it needs. After studying art history, architecture, and a dash of theology in Dublin (a mix that makes perfect sense once you see how she thinks), she started her career in contemporary art, expanded into interior design, and ultimately found her place in strategy: the midpoint between theory, visual culture, and her instinct for understanding what makes people tick. </p> 49<p dir="ltr">As a Strategy Director at BaseNYC, she brings that balance into every project. The person who can spot the real problem hiding under the polite one, and translate a clientâs early instincts into something sharp, grounded, and actionable. She dives into new industries with the enthusiasm of someone opening a fresh browser tab (and eventually 47 more). Off the clock, she wanders cities, discovering restaurants, bookshops, and galleries to add to her ever-expanding Google Maps recommendations.<br /><br /></p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="255531" kind="image" loading="lazy" width="1487" height="1722" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/adriana-ciravegna.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/adriana-ciravegna.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/adriana-ciravegna.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/adriana-ciravegna.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/adriana-ciravegna.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/adriana-ciravegna.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/adriana-ciravegna.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/adriana-ciravegna.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/adriana-ciravegna.png?rect=16,16,1455,1690&auto=format,compress&fit=max&
49w=4040 4040w" src="https://basedesign2.imgix.net/adriana-ciravegna.png?rect=16,16,1455,1690&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/stella-fry"><span class="Member-module-scss-module__Qoh2lq__name">Stella<!-- --> <!-- -->Fry</span><span class="Member-module-scss-module__Qoh2lq__position">Account Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Melbourne</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p dir="ltr">Stella always thought sheâd be a designer. But somewhere between studying design at RMIT and working in marketing for a not-for-profit, she realised what drove her passion for design projects.The magic wasnât in the layouts or fonts, it was in the problem-solving. She loved the conversations, the puzzle of making creative work happen, and the satisfaction of looking back with that âwe did itâ feeling. So she crossed the line from design to project management and never looked back.<br /></p> 50<p dir="ltr">As a Project Manager at BaseMEL, Stella is the steady centre of a project: curious, clear-headed, and genuinely invested from kickoff to delivery. She cares about the process, the people, and the story each piece of work becomes. For her, project management isnât just about organisation or planning; itâs an opportunity to cultivate teamwork and dedicate the care required to bring great work to life. She brings that same drive and curiosity to her life outside the studio, whether it is her pursuit of the perfect chocolate-chip cookie recipe or planning her next travel destination.</p> 51<p><br /><br /></p></div></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/mariana-sol%C3%ADs"><span class="Member-module-scss-module__Qoh2lq__name">Mariana<!-- --> <!-- -->SolÃs</span><span class="Member-module-scss-module__Qoh2lq__position">Digital Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Mariana grew up in Tijuana, where the MexicoâUS border is less a line on a map than a part of everyday life. Moving between languages, cultures and viewpoints was simply second nature. Learning to navigate those shifts early on shaped the way she approaches design today: curious about how different perspectives meet, overlap and make sense together.</p><p>A quiet kid who preferred drawing and thinking things through, she was equally drawn to logic. Math made sense to her early on, and that instinct for problem-solving eventually found its way into design. After studying communications and digital media in Mexico, she moved to Barcelona to complete a Masterâs in Beyond Branding at Elisava, where her interest in digital solidified into a craft. As a Digital Designer at BaseNYC, she focuses on building thoughtful digital experiences, exploring how information, interaction and visual systems come together to shape spaces people move through online.</p><p>Outside the studio, Mariana reads feminist theory, works with clay, bakes, and spends time with her dog, Bread (a name that says a lot). She enjoys the quiet satisfaction of making things come together, whether itâs a system, a screen, or something fresh out of the oven.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="282649" kind="image" loading="lazy" width="807" height="952" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
51sign2.imgix.net/mariana-solis.png?rect=16,16,775,920&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/mariana-solis.png?rect=16,16,775,920&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/mariana-solis.png?rect=16,16,775,920&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/mariana-solis.png?rect=16,16,775,920&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/mariana-solis.png?rect=16,16,775,920&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/mariana-solis.png?rect=16,16,775,920&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/mariana-solis.png?rect=16,16,775,920&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/mariana-solis.png?rect=16,16,775,920&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/mariana-solis.png?rect=16,16,775,920&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/mariana-solis.png?rect=16,16,775,920&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/jens-demarest"><span class="Member-module-scss-module__Qoh2lq__name">Jens<!-- --> <!-- -->Demarest</span><span class="Member-module-scss-module__Qoh2lq__position">Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Jens can't leave a new piece of software half-learned. Driven by genuine curiosity, he goes deep on whatever catches him. At fourteen, it was a camera, and it made photography his first creative outlet. What pulled him in was the figuring out: composition, technique, the reason a frame works. Eventually, the still frame gave way to things that moved, and motion design became the place where image-making and technical exploration finally overlapped. To no great surprise: toddler Jens could sit for hours in front of the washing machine, captivated by the spectacle of turning laundry. A first taste of motion that, looking back, explained everything.</p><p>Somewhere between chaos and order, creative freeflow and optimized processes, long hikes in nature and the screen, he found his sweet spot at BaseBRU as a motion designer. He mixes music for the joy of it, and whether anyone hears it is a detail. His one true soft spot: border collies. To which he's allergic. Also a detail.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="282640" kind="image" loading="lazy" width="834" height="1014" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/jens-demarest.png?rect=16,16,802,982&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/jens-demarest.png?rect=16,16,802,982&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/jens-demarest.png?rect=16,16,802,982&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/jens-demarest.png?rect=16,16,802,982&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/jens-demarest.png?rect=16,16,802,982&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/jens-demarest.png?rect=16,16,802,982&auto=format,compress&fit=max&
51w=2360 2360w, https://basedesign2.imgix.net/jens-demarest.png?rect=16,16,802,982&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/jens-demarest.png?rect=16,16,802,982&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/jens-demarest.png?rect=16,16,802,982&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/jens-demarest.png?rect=16,16,802,982&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/lorena-ortiz"><span class="Member-module-scss-module__Qoh2lq__name">Lorena<!-- --> <!-- -->Ortiz</span><span class="Member-module-scss-module__Qoh2lq__position">Associate Design Director</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Lorenaâs path to becoming Associate Design Director at BaseNYC starts far from New York â in a tiny Spanish town where she grew up surrounded by rivers, plants, and her grandparentsâ garden. Life was slow, food was everything, and curiosity was her default setting.<br />Design wasnât a childhood dream; it found her in a school class called âimage and expression,â where things finally clicked. She realized designers arenât decorators but translators of thought â a discovery that carried her to Barcelona for a masterâs, then kept her there for ten years, building a life and a practice before New York started calling.<br />At BaseNYC, Lorena brings that same steady drive: researching deeply, designing generously, presenting bravely, and learning at full speed. Outside the studio, she moves: cooking, dancing, and organizing her life with to-do lists that somehow keep expanding. Her superpower? Once she commits, she follows through â joyfully, stubbornly, without losing the thread.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="282652" kind="image" loading="lazy" width="1831" height="2185" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/lorena-ortiz.png?rect=16,16,1799,2153&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/lorena-ortiz.png?rect=16,16,1799,2153&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/lorena-ortiz.png?rect=16,16,1799,2153&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/lorena-ortiz.png?rect=16,16,1799,2153&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/lorena-ortiz.png?rect=16,16,1799,2153&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/lorena-ortiz.png?rect=16,16,1799,2153&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/lorena-ortiz.png?rect=16,16,1799,2153&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/lorena-ortiz.png?rect=16,16,1799,2153&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/lorena-ortiz.png?rect=16,16,1799,2153&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/lorena-ortiz.png?rect=16,16,1799,2153&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/thanh-mai-nguy%E1%BB%85n"><span class="Member-module-scss-module__Qoh2lq__name">Thanh-Mai<!-- --> <!-- -->Nguyá»
n</span><span class="Member-module-scss-module__Qoh2lq__position">Junior Brand Strategist</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Born and raised in Hanoï, Thanh Mai is a curious spirit who learned early to notice what everyone else walked past. A self
51-taught strategist, she once started an arts-and-crafts afternoon to get her cousins off their phones. And the strategy paid. It has since turned into a regular workshop for her younger cousins, and a few neighbourhood kids who share that same sense of wonder.</p><p>After studying and working in finance, she found her intuition pushing her out of corporate life and into Marou. There she encountered BaseSGN, and through it the world of branding. It wasn't long before she followed it in.</p><p>As Junior Strategist at BaseSGN, she now leans on her legendary wonder and insatiable curiosity to show people a new way of seeing what's already in front of them. Off the clock, she makes stop-motion from leaves she catches midair. Still noticing what everyone else walks past.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="282656" kind="image" loading="lazy" width="898" height="1110" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/thanh-mai-nguyen.png?rect=16,16,866,1078&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/thanh-mai-nguyen.png?rect=16,16,866,1078&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/thanh-mai-nguyen.png?rect=16,16,866,1078&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/thanh-mai-nguyen.png?rect=16,16,866,1078&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/thanh-mai-nguyen.png?rect=16,16,866,1078&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/thanh-mai-nguyen.png?rect=16,16,866,1078&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/thanh-mai-nguyen.png?rect=16,16,866,1078&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/thanh-mai-nguyen.png?rect=16,16,866,1078&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/thanh-mai-nguyen.png?rect=16,16,866,1078&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/thanh-mai-nguyen.png?rect=16,16,866,1078&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/nhi-ngo"><span class="Member-module-scss-module__Qoh2lq__name">Nhi<!-- --> <!-- -->Ngo</span><span class="Member-module-scss-module__Qoh2lq__position">Accountant</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Nhi grew up in Nha Trang, a coastal city known for its beaches and its seafood, which set her love of good food early. Energetic and bubbly, she is quick to make friends and quicker to try something new, especially when it comes in edible form.</p><p>Arts and crafts was her favorite subject in school, but that appetite for manual work quickly found an unlikely partner in numbers. She studied Finance and Banking in Ho Chi Minh City, worked as an accountant across manufacturing and retail, and learned how the books hold a business together. In April 2026 she brought that to BaseSGN's accounting team, where she likes the details, the order, and the novelty that shows up most days.</p><p>Both her nerdy and crafty sides meet after hours in simple things: a good meal, a finished project, a coloring session, and sometimes crochet. Small counted stitches, patient and precise, that add up to something. The accountant and the maker both approve.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="282659" kind="image" loading="lazy" width="1655" height="2012" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
51sign2.imgix.net/nhi-ngo.png?rect=16,16,1623,1980&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/nhi-ngo.png?rect=16,16,1623,1980&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/nhi-ngo.png?rect=16,16,1623,1980&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/nhi-ngo.png?rect=16,16,1623,1980&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/nhi-ngo.png?rect=16,16,1623,1980&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/nhi-ngo.png?rect=16,16,1623,1980&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/nhi-ngo.png?rect=16,16,1623,1980&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/nhi-ngo.png?rect=16,16,1623,1980&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/nhi-ngo.png?rect=16,16,1623,1980&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/nhi-ngo.png?rect=16,16,1623,1980&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/ana%C3%AFs-goossens"><span class="Member-module-scss-module__Qoh2lq__name">Anaïs<!-- --> <!-- -->Goossens</span><span class="Member-module-scss-module__Qoh2lq__position">Account Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p class="p1">Anaïs sees the world as a set of parts waiting to connect. Give her a team, a plan, or a rough idea, and sheâll instinctively organize the whole. Raised in Brussels, she grew up in a creative environment, influenced in part by a father working in advertising. While he drew, she preferred taking things apart and rebuilding them, learning early on that understanding how something works is the first step to making it better. That instinct carried her through advertising studies at Saint-Luc, into design and consulting, and toward the space where creativity meets structure. Project management simply felt like the natural fit.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="282665" kind="image" loading="lazy" width="1026" height="1258" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/anais-goossens.png?rect=16,16,994,1226&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/anais-goossens.png?rect=16,16,994,1226&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/anais-goossens.png?rect=16,16,994,1226&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/anais-goossens.png?rect=16,16,994,1226&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/anais-goossens.png?rect=16,16,994,1226&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/anais-goossens.png?rect=16,16,994,1226&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/anais-goossens.png?rect=16,16,994,1226&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/anais-goossens.png?rect=16,16,994,1226&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/anais-goossens.png?rect=16,16,994,1226&auto=format,compress&fit=max&
51w=4040 4040w" src="https://basedesign2.imgix.net/anais-goossens.png?rect=16,16,994,1226&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/fiona-crott"><span class="Member-module-scss-module__Qoh2lq__name">Fiona<!-- --> <!-- -->Crott</span><span class="Member-module-scss-module__Qoh2lq__position">Digital Producer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Fiona is a Bruxelloise through and through. She grew up getting everywhere by bike, a quiet kid whose creativity ran best in calm surroundings. That pull toward quiet drew her to museums and galleries, and eventually behind a camera, into photography at La Cambre and ECAL.</p><p>Since then she's worked from every seat inside very different worlds, and each one taught her a different language: contemporary art, then digital marketing, then IT and development, with freelance photography running alongside throughout.</p><p>That range is what she brings to BaseBRU as Digital Producer, working the hinge between design and development. She coordinates people with different kinds of expertise and translates between them, keeping creative and technical teams pointed the same way. Focused, thoughtful, and steady, her calm always helps when production picks up speed. Which it always does.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="282668" kind="image" loading="lazy" width="1034" height="1255" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/fiona-crott.jpg?rect=16,16,1002,1223&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/fiona-crott.jpg?rect=16,16,1002,1223&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/fiona-crott.jpg?rect=16,16,1002,1223&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/fiona-crott.jpg?rect=16,16,1002,1223&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/fiona-crott.jpg?rect=16,16,1002,1223&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/fiona-crott.jpg?rect=16,16,1002,1223&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/fiona-crott.jpg?rect=16,16,1002,1223&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/fiona-crott.jpg?rect=16,16,1002,1223&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/fiona-crott.jpg?rect=16,16,1002,1223&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/fiona-crott.jpg?rect=16,16,1002,1223&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/lewis-vo"><span class="Member-module-scss-module__Qoh2lq__name">Lewis<!-- --> <!-- -->Vo</span><span class="Member-module-scss-module__Qoh2lq__position">Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Lewis first found design through K-pop album art, and he has been writing code since middle school. For years the two developed side by side. Now code is part of how he thinks, experiments, and designs.</p><p>Raised in a small seaside town in the Mekong Delta, Lewis was drawn to BaseSGN for its roots running deep in Vietnamese culture. The Marou work made that c
51onnection feel close to home: the cacao is sourced from a province next to his own.</p><p>His mix of technical fluency and visual curiosity lets him move between code and craft, using both to test ideas and give them form. At BaseSGN he works across 3D, motion, and type, with a particular pull toward 3D and letterforms. Around the studio he is the playful teammate who also says what needs to be said honestly. Off the clock, his eyes are on the sky, chasing a dark-sky site for a cleaner shot at the stars.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="282671" kind="image" loading="lazy" width="1484" height="1740" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/lewis-vo.png?rect=16,16,1452,1708&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/lewis-vo.png?rect=16,16,1452,1708&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/lewis-vo.png?rect=16,16,1452,1708&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/lewis-vo.png?rect=16,16,1452,1708&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/lewis-vo.png?rect=16,16,1452,1708&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/lewis-vo.png?rect=16,16,1452,1708&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/lewis-vo.png?rect=16,16,1452,1708&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/lewis-vo.png?rect=16,16,1452,1708&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/lewis-vo.png?rect=16,16,1452,1708&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/lewis-vo.png?rect=16,16,1452,1708&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/sabine-boghossian"><span class="Member-module-scss-module__Qoh2lq__name">Sabine<!-- --> <!-- -->Boghossian</span><span class="Member-module-scss-module__Qoh2lq__position">Communications Manager</span><span class="Member-module-scss-module__Qoh2lq__studioName">Brussels</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>.</p></div></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/xu%C3%A2n-mai-nguy%E1%BB%85n"><span class="Member-module-scss-module__Qoh2lq__name">Xuân-Mai<!-- --> <!-- -->Nguyá»
n</span><span class="Member-module-scss-module__Qoh2lq__position">Studio Assistant</span><span class="Member-module-scss-module__Qoh2lq__studioName">Saigon</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Mai grew up in Cam Ranh, on Vietnam's south central coast in Khánh Hòa Province, close enough to the sea to hear the waves from home. The calm of it stayed with her, which she still seeks out at dawn, up before the city finds its noise.</p><p>She was a curious child who asked how everything worked, and an orderly one who needed her days neat and her things in their place. As Studio Assistant at BaseSGN, she runs both instincts at once. She supports every team and clears their path so each one can focus on what it does best. Much of what she does happens quietly, and its effect is everywhere.</p><p>Off the clock she bakes, mostly from videos, and Paparoti is one of her favourites to make. She never tires of arranging flowers, a habit picked up watching her mother. Or maybe it was always in the name: Mai, a flower she grew into.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="282678" kind="image" loading="lazy" width="1667" height="1972" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basede
51sign2.imgix.net/xuan-mai-nguyen.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/xuan-mai-nguyen.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/xuan-mai-nguyen.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/xuan-mai-nguyen.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/xuan-mai-nguyen.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/xuan-mai-nguyen.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/xuan-mai-nguyen.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/xuan-mai-nguyen.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/xuan-mai-nguyen.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/xuan-mai-nguyen.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/aubrey-knox"><span class="Member-module-scss-module__Qoh2lq__name">Aubrey<!-- --> <!-- -->Knox</span><span class="Member-module-scss-module__Qoh2lq__position">Chief of Staff</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>Most people feel pulled in two directions and pick one. Aubrey built a bridge. The creative and the analytical, the contemplative and the practical: she's held both since college, first as a social art historian reading art for what it reveals about people, now spanning art on one bank and operations on the other.</p><p>After an art history degree and a master's, she landed at the Met's design department. There, she learned what design was and how to build the scaffolding around it: the project management, the resourcing, the guardrails that let designers design. Seven years of doctoral research ran alongside it. An interdisciplinary studio and a museum exhibitions department later, she is now building that scaffolding as Chief of Staff at BaseNYC.</p><p>The questions carried over, only the subject changed. What drives a team, or what's holding it back? Working between the creative and the operational, she reads what a team needs and clears what stands in its way. Point her at a gap and she's already moving. Show her a decision with no logic, and she'll keep asking those questions until she finds it.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="283664" kind="image" loading="lazy" width="4104" height="4872" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/Aubrey.png?rect=16,16,4072,4840&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/Aubrey.png?rect=16,16,4072,4840&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/Aubrey.png?rect=16,16,4072,4840&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/Aubrey.png?rect=16,16,4072,4840&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/Aubrey.png?rect=16,16,4072,4840&auto=format,compress&fit=max&
51w=1920 1920w, https://basedesign2.imgix.net/Aubrey.png?rect=16,16,4072,4840&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/Aubrey.png?rect=16,16,4072,4840&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/Aubrey.png?rect=16,16,4072,4840&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/Aubrey.png?rect=16,16,4072,4840&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/Aubrey.png?rect=16,16,4072,4840&auto=format,compress&fit=max&w=4040"/></figure></div></div></div><div class="Member-module-scss-module__Qoh2lq__root"><a class="Member-module-scss-module__Qoh2lq__button" href="/about/thea-kim"><span class="Member-module-scss-module__Qoh2lq__name">Thea<!-- --> <!-- -->Kim</span><span class="Member-module-scss-module__Qoh2lq__position">Senior Designer</span><span class="Member-module-scss-module__Qoh2lq__studioName">New York</span></a><div class="Expandable-module-scss-module__Yb4_Zq__root" style="height:0px;transition:height 135ms var(--easing)" aria-hidden="true"><div class="Member-module-scss-module__Qoh2lq__expandable"><div class="RichText-module-scss-module__0SeHga__root RichText-module-scss-module__0SeHga__default Member-module-scss-module__Qoh2lq__biography"><p>In a family of engineers, software developers, and a math teacher, Thea was the imaginative child who wanted to become a painter. Growing up between South Korea and San Diego, she found the creative playground she needed in graphic design, and pursued it back in Korea.</p><p>During an exchange year in Germany, she started to code, and the engineering world she grew up around finally found its way into her work. Where others see a fork in the road, she sees a chance to flex both her creative and analytical sides. At BaseNYC she works as a Creative and Digital designer, moving instinctively across both as one. </p><p>The black sheep, it turns out, was the same breed all along. She just took the scenic route to admit it. Off the clock, she takes real pleasure in simple things: pour-over coffee, sour beer, and the right company to share them with.</p></div><figure class="Image-module-scss-module__Nsgpqa__root Member-module-scss-module__Qoh2lq__image"><img draggable="false" alt="No description available" id="283673" kind="image" loading="lazy" width="1667" height="1972" decoding="async" data-nimg="1" class="Image-module-scss-module__Nsgpqa__image Image-module-scss-module__Nsgpqa__responsive Image-module-scss-module__Nsgpqa__withTransition" style="color:transparent" sizes="(max-width: 1023.98px) 85vw, 250px" srcSet="https://basedesign2.imgix.net/Thea.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=720 720w, https://basedesign2.imgix.net/Thea.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=1024 1024w, https://basedesign2.imgix.net/Thea.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=1280 1280w, https://basedesign2.imgix.net/Thea.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=1500 1500w, https://basedesign2.imgix.net/Thea.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=1920 1920w, https://basedesign2.imgix.net/Thea.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=2360 2360w, https://basedesign2.imgix.net/Thea.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=2760 2760w, https://basedesign2.imgix.net/Thea.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=3360 3360w, https://basedesign2.imgix.net/Thea.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=4040 4040w" src="https://basedesign2.imgix.net/Thea.png?rect=16,16,1635,1940&auto=format,compress&fit=max&w=4040"/></figure></div></div></div></div></section></section></main><footer class="Footer-module-scss-module__wcgw9G__root"><div class="Footer-module-scss-module__wcgw9G__wrp Container-module-scss-module__JlzzPW__fixed_small"><div class="fresnel-container fresnel-greaterThanOrEqual-bp3 fresnel-_R_39fe5b_"><div class="DesktopFooter-module-scss-module__gl8_oG__root"><span class="DesktopFooter-module-scss-module__gl8_oG__copyright">© <!-- -->Base Design 2026</span><a class="Button-module-scss-module__JRSTdW__root" href="/privacy-and-terms">Privacy and terms</a></div></div><div class="fresnel-container fresnel-lessThan-bp3 fresnel-_R_59fe5b_"><div class="MobileFooter-module-scss-module__0TqJEq__root"><span class="MobileFooter-module-scss-module__0TqJEq__copyright">Base Design 2026</span><nav class="Navigation-module-scss-module__xisJla__root"><ul class="Navigation-module-scss-module__xisJla__group"><li><a class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="/">Feed</a></li><li><a class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="/projects">Projects</a></li><li><a class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="/index">Index</a></li></ul><ul class="Navigation-module-scss-module__xisJla__group"><li><a class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="?now=true">Now</a></li><li><a class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="/about">About</a></li><li><a class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="/contact">Contact</a></li><li><a class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="/jobs">Jobs</a></li><li><a class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="?q=">Search</a></li></ul><ul class="Navigation-module-scss-module__xisJla__quadGroup"><li><a rel="noopener noreferrer" target="_blank" class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="https://www.instagram.com/base_design">Instagram</a></li><li><a class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="/press">Press</a></li><li><a rel="noopener noreferrer" target="_blank" class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="https://www.linkedin.com/company/base-design">LinkedIn</a></li></ul><a class="ButtonLarge-module-scss-module__Qurh1G__root Navigation-module-scss-module__xisJla__button" href="/privacy-and-terms">Privacy and terms</a></nav></div></div></div></footer></div><div class="fresnel-container fresnel-greaterThanOrEqual-bp3 fresnel-_R_i5b_"><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$--></div>
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51<script>self.__next_f.push([1,"25:I[8367,[\"/_next/static/chunks/0_qtr5vy_1brb.js\",\"/_next/static/chunks/2csmvvju7yw1-.js\",\"/_next/static/chunks/44qv4wm1zpiqn.js\",\"/_next/static/chunks/21e1_tjr144zc.js\",\"/_next/static/chunks/1abwt90lhet_x.js\",\"/_next/static/chunks/0l3alasvt3z_o.js\",\"/_next/static/chunks/07dweyd_r1rqv.js\",\"/_next/static/chunks/2mi7n3v5j_k_w.js\",\"/_next/static/chunks/2xhd72z--m9l9.js\"],\"StudiosController\"]\n40:I[10376,[\"/_next/static/chunks/0_qtr5vy_1brb.js\",\"/_next/static/chunks/2csmvvju7yw1-.js\",\"/_next/static/chunks/44qv4wm1zpiqn.js\",\"/_next/static/chunks/21e1_tjr144zc.js\",\"/_next/static/chunks/1abwt90lhet_x.js\",\"/_next/static/chunks/0l3alasvt3z_o.js\",\"/_next/static/chunks/07dweyd_r1rqv.js\",\"/_next/static/chunks/2mi7n3v5j_k_w.js\"],\"IconMark\"]\n26:T44a,\u003cp dir=\"ltr\"\u003eCharlotteâs path began in the food world, earning a degree from the Ecole Hôtelière de Lausanne and working across the culinary industry. It was there she sharpened her communication, organization, and people instincts, but also realized something else: she wanted more variety, more creativity, more room to grow into herself.\u003cbr /\u003eStarting at BaseGVA from project manager to Partner \u0026amp; Managing Director, Charlotte has grown within BaseGVA, bringing structure and sensitivity in equal measure. She keeps the process running smoothly while tuning into the emotional nuance of each brief, each client, each moment. A clear thinker with a non-conformist streak, sheâs always questioning, rethinking, adjusting.\u003cbr /\u003eOutside the studio, Charlotte follows her curiosity wherever it leads. Into flea markets, where she hunts for offbeat treasures. Into her record collection, spinning soul and jazz for her houseplants (who seem to appreciate it). Into books, exhibitions, conversations. Her taste is eclectic, her thinking non-linear â and thatâs exactly the point.\u003cbr /\u003e\u003c/p\u003e27:T423,\u003cp dir=\"ltr\"\u003eWhen genealogical research revealed that Gérald is the descendent of Aloys Senefelderâthe inventor of color imagingâeverything made sense. He studied lithography and digital imaging, and spent several years working in a print shop before an eventual transition to branding. Gérald co-founded Base Geneva in 2013 and today as partner helps keep the team connected, energized, and supported in the execution of truly brilliant work. He works with clients including The Olympic Museum, La Comédie de Genève, and Caran dâAche from project kickoff all the way through to production, when his background in printing helps elevate executions to the highest level of quality. Gérald al
51so serves as a jury member at CFP Arts Geneva. He never rests on his laurels and operates in a state of constant learning, which keeps him deeply fulfilled. Exploration is a common thread in Géraldâs lifeâoutside of work, he enjoys visiting new cities, museums, restaurants, and indulging in the rest of lifeâs exquisite epicurean pleasures.\u003cbr /\u003e\u003c/p\u003e28:T420,\u003cp\u003eDimitri Jeurissen arrived in Brussels when the Golden Age of Advertising was in full swing. He leapt without looking and founded Base while he was still a Graphic Design student at La Cambre. After a brief stint as a designer, Dimitri established himself as an art director for brands like Loewe and Delvaux, then moved across the pond to lead the creative direction of the New York studio. Nowadays, Dimitri fosters his natural instincts of exploring uncharted territories and gathering like-minded people. Taking a curatorial approach, he steers the Base brand down unexpected paths, such as the launch of BEople Magazine. Still, he always keeps a finger on the pulse of our projects to stay aware of whatâs brewing. Having worked with photographers, artists, and museums across the globe, Dimitri has become deeply entrenched in the world of contemporary art and cultural landmarks such as Z33, iMAL or Wiels. On an occasional day off, he loves to browse the piles of unread books he keeps to remind himself of everything he doesnât yet know.\u003c/p\u003e29:T461,\u003cp\u003eAs Baseâs paterfamilias, Thierry Brunfaut mentors the global teams, oversees strategic and conceptual decisi"])</script>
51<script>self.__next_f.push([1,"ons across the different studios, and protects the Base spirit heâs been moulding for nearly three decades. At the same time, his childlike whimsicality often drives him to ruffle feathers, change his mind, and ditch whatever bores him. Hailing from a family of architects, Thierry infuses Base with unbridled creativity rooted in common senseâanother glaring contradiction. He self-identifies as lazy, yet his achievements speak volumes. While co-founding Base takes the gold, Thierryâs happiest when heâs teaching. He pushes the needle in the wider sector through workshops, podcasts, lectures, and think pieces. A joyful minimalist to the bone, Thierry imparts a philosophy of graphic and conceptual simplicity, illustrated beautifully in his series of â\u003ca href=\"https://thierrybrunfaut.tumblr.com/archive\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e5-minute posters\u003c/a\u003eâ. Some of Thierryâs favorite things? Football, the movie âBody Doubleâ, and his own body double: Kermit the frog.\u003c/p\u003e2a:T433,\u003cp dir=\"ltr\"\u003eAs a child, Andrey was fascinated by stars, space, and computers. It came as no surprise when he enrolled in the Moscow Aviation Institute to study the technology that enables galactic exploration. Two masters degrees later, it turned out Andreyâs studies werenât taking him to spaceâinstead, they opened the door to a career in digital development. In 2011 Andrey founded his own studio, working closely with cultural institutions, media outlets, and nonprofits to develop complex digital work. In 2017, he started working with Base and hasnât looked back. As partner and director of technology, Andreyâs background allows him to see projects from the inside out, lending a critical lens thatâs helped clients such as The Prince Estate, Matouk, and the Naked Heart Foundation. As for his dreams of exploring space, Andrey has discovered thereâs no shortage of adventure to be had right here on Earth. From Japan to Iceland to his homeland in Russia, Andrey remains a curious traveler, always on the lookout for the next opportunity to explore.\u003c/p\u003e2b:T45c,\u003cp\u003eLorenz is what you could call a quiet punk. Not in his look or even his attitude, but rather in the idea that he never did things following a set path. This self-taught, slightly perfectionist character never really studied graphic design at school, he learned everything by himself, reading books or following tutorials on the internet. Specialized in visual identity, he is more interested in the process than the result, and likes to dig deep into the subjects he deals with, even if it means spending long hours. When he clicks with a subject, he canât stop clicking! Surprisingly, he compares this to his passion for Japanese noodle soups, which he experimented with for a long time before finally arriving at a convincing result. As a proponent in the âtrial \u0026amp; errorâ philosophy, he is not one to stop when faced with any problem, and always puts himself in a position where he can learn and benefit from any mistakes. Outside of work, as the âdiscreet punkâ that he is, he likes to go to independent punk shows where he enjoys the DIY side of things (which characterizes him rather well).\u003c/p\u003e2c:T578,"])</script>
51<script>self.__next_f.push([1,"\u003cp\u003eElias, Digital Project Manager at BaseGVA, thrives on finding balance in life. Born and raised in Geneva, he is a master of multitasking, bringing harmony to his various and varied passions and hobbies. From a young age, Eliasâ nose was often buried in a book, devouring novels with a voracious appetite, leading to a keen interest in philosophy and deep theory later on down the road. His unquenchable curiosity led him down self-taught paths in graphic design and web development. A deep love for music has propelled him through a wide-ranging landscape of musical genres, with his curiosity leading him to surprising places â most notably, the club scene. His presence in the music world has been nothing short of eclectic, from organizing festivals and raves to spinning tracks as a DJ. Elias offsets the intensity of the club atmosphere with regular intervals in nature, exploring the alpine mountains and surrounding forests with his Australian Shepherd, Laia. With a Master in Fine Arts from HGK Basel, Eliasâ past experiences within cultural management in the contemporary art world lend to his sensibility for creation and design in his role at Base where he supports clients and their digital projects from infancy â launches and beyond. From budget management to in-house design consultancy, Elias' adept balancing skills ensure the orchestration of smooth digital projects.\u003c/p\u003e"])</script>
51<script>self.__next_f.push([1,"2d:T529,\u003cp\u003eCold winters, great corn, big smiles. Here is how Julie, Baseâs Global Editorial Director, describes her Midwest. It comes as no surprise then, that this Chicago-born go-getter knows how to weather a storm and take on a challenge â moving from NYC to Paris, where she studied fashion business at IFM, before building up experience in fashion and beauty houses, big and small. No surprise either, that Julie knows how to shuck a cob and her way around the kitchen more generally. Thereâs nothing she likes more than to cook, bake*, gather people around a table and a good meal: to âcreate convivialityâ, as she says. And then last but not least, no surprise that it is all dimples, enthusiasm and drive that she joined Base in Brussels in April 2023. Since then she's set up its communication arm, developing new processes and new output for the department from the ground up. Working with each and everyone at Base, across design, strategy and digital, NYC, BRU, MEL, GVA, and SGN to tell stories about the work we do: somehow making culture or, in her own terms, âthe exterior influences that shape who you are as a person. They can be intimate and less personal, span generations and country borders.â\u003cbr /\u003e \u003c/p\u003e\u003cp\u003e*Come by the office on Monday, and expect a slice of homemade banana bread\u003cbr /\u003e \u003c/p\u003e2e:T563,"])</script>
51<script>self.__next_f.push([1,"\u003cp\u003eFor Jeroen, all the worldâs a stage. Hailing from Antwerp and raised throughout the rich landscapes of Flanders, Jeroen has always had a fascination for eclectic curiosities. With his family's frequent relocations within Belgium, he cultivated strong social skills from a young age, continually crafting new friendships. During his boyhood days, quests were his currency, sometimes driving him to daring escapades, like pillaging apples from a neighborhood orchard and peddling them on street corners with his cousins. It was during these formative years that Jeroen's vivid imagination laid the foundation for his affinity for storytelling, which he channels through various artistic mediums. Photography, his silent narrative, captures worlds without words or melodies â a skill he honed through a Master's in Photography from Kask in Ghent. Another form of spinning yarns takes shape in music, where heâs center stage in two bands, lending his voice to both. From hardcore punk to the metal scene, heavy music has always offered him a cathartic release for his emotions, fostering a sense of unity and dialogue. His love for creative expression brought him to Base, where his role as Growth Director allows him to be a catalyst of sorts for sharing Baseâs inventive artistry with the world. And, in case you're wondering, Jeroen is an amateur kebab connoisseur.\u003c/p\u003e"])</script>
51<script>self.__next_f.push([1,"2f:T47d,\u003cp\u003eSurrounded by a vibrant food culture and stunning architectural structures, growing up in Hong Kong was a sensory feast for Haruka. Paired with sweet summers in Japan, her early life can be best described as a fusion: of cultures, identities, surroundings⦠A dedicated dancer from a young age, Haruka was captivated by the precision required to subtly shift her body and transform the meaning behind a movement. So much so, that even two fractured ankles during her 16 years of danceâspanning ballet, hip-hop, and beyondâdidnât stop her. The pursuit of perfecting a move and finally nailing it is something that continues to drive her today. Drawn to Base for its conceptual and strategy-driven approach, she joins our ranks as a graphic designer, bringing a passion for storytelling and world-building into her craft. And on the occasional evening, you can find her mixing Detroit 80âs house music as an amateur DJ. For Haruka, every project is an opportunity to choreograph a visual performanceâone that, much like dance and music, relies on precision, rhythm, and the pursuit of capturing just the right beat to convey meaning.\u003c/p\u003e30:T55c,\u003cp dir=\"ltr\"\u003eAs a kid, Jack was constantly exploring â always asking questions, always moving. He grew up wandering the medieval streets of Bruges, curious about everything from Jan van Eyckâs 15th-century masterpieces to complex football strategies. What started as a childhood fascination with stories â told through early Flemish paintings or David Lynch films â evolved into a lifelong passion for culture in all its forms. One question has stuck with him over the years: How do ideas become something tangible? This curiosity has driven a career spanning film production, art licensing, and representing fashion photographers, as Jack thrives at the intersection of creativity and structure. Now, as a project manager at Base Brussels, he channels his \"constructive chaosâ energy into keeping teams aligned and ideas on track.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eJack is a self-confessed culture sponge, constantly absorbing inspiration from books, galleries, films, and music. Heâs one of those people whoâs impossible to pin down â in the best possible way. On weekends, youâll likely find him running through the forest, wandering a museum, or deep in conversation with friends because for him, nothing beats real connection. His hidden superpower? He says itâs getting away with anything â but really, itâs his ability to find clarity in the chaos.\u003cbr /\u003e\u003c/p\u003e31:T4dc,\u003cp\u003eNext-gen and enthusiastic, Wu Tong is a big-city girl at heart who moved from Singapore to NYC to study Communication Design at Parsons. To her, cultural diversity in the Big Apple is more than just a buzzword â itâs a way of life. Raised in a family deeply committed to tradition, she found even greater meaning in preserving culture when she moved to New York alone, believing it can only survive through active practice and preservation. In NYC, she is a force of energy â constantly moving, growing, and learning. This mindset led her to BaseNYC, beginning as an intern, only to realize that the studioâs designs matched the ones she once saved for inspiration. Introduced to Risograph printing early in her design career, she finally explored it hands-on at Parsons and now prints independently for her collective. For curious newcomers, Riso inks are soy-based, and the stencils (or masters) are made from thermal rice paper. Passionate about analog processes, she loves working with her hands and experimenting with physicality whenever possible â because, to her, #PrintIsNotDead. Beyond design, she finds joy in time with friends, mastering work-life balance, unwinding with her cat, and always chasing new adventures.\u003c/p\u003e32:T482,\u003cp dir=\"ltr\"\u003eLou is a collector of moments, small details, and beautiful things. She grew up the eldest of four in a quiet, multicultural town tucked away in southern Belgium â a place where life seemed simple on the surface, but revealed unexpected richness the closer you looked. Summers in Tusc"])</script>
51<script>self.__next_f.push([1,"any sparked her early curiosity â long days spent reading by the pool, wandering through old museums, and noticing the details others might miss. Over time, this quiet curiosity grew into a quiet obsession: varied cigarette packaging from around the world, odd little banana stickers, and snapshots of quirky license plates now form her personal archive.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eAt Base, Lou brings that same thoughtful eye to her role, quietly shaping an environment where creativity can flourish. Sheâs not one for the spotlight but her presence is felt in the calm she brings and the connections she nurtures. Modest, observant, and endlessly curious, Lou sees culture not just in grand gestures but in the smallest moments of everyday life. Itâs a way of being present, of noticing, of collecting little fragments that make life richer.\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e33:T41d,\u003cp dir=\"ltr\"\u003eLouisâ path to motion design started with a spark: the bold posters of music events and the visual spectacle of films like \u003cem\u003eThe Day After Tomorrow\u003c/em\u003e (an apocalyptic blockbuster that captivated him not just with its storyline, but with its wild VFX). Raised between Lausanne and Geneva in a Swiss-Italian-American household, he grew up immersed in images and stories from different cultures. Early on, he was drawn to the power of visual communication: how it could make people feel, imagine, connect.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eGraphic design gave Louis the structure to tell those stories. Motion gave them rhythm. Today at Base, he brings the two together â pairing structure with flow, meaning with movement. His work turns ideas into visual experiences that unfold in time, shaped by detail, depth, and energy. Outside of work, that rhythm continues. Louis co-runs a record store in Lausanne, curating sounds with the same care he gives to every keyframe. Whether in motion or music, heâs always chasing the next beat.\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e34:T427,\u003cp\u003eAnge Linhâs path to filmmaking began with design. Growing up in France, she was drawn first to the world of graphic design, she soon discovered her love for images in motion â the way rhythm, cuts, and movement could shape emotion. That passion led her to Gobelins in Paris, where she specialized in Motion Design, and later to French production agencies and the Kourtrajmé school, where she refined her skills in editing and directing. Each step deepened her eye for storytelling, and the belief that visuals can carry both beauty and meaning.\u003cbr /\u003e\u003cbr /\u003eIn 2023, she moved to Vietnam to reconnect with her roots and expand her creative horizons. As Head of Film and Motion at BaseSGN, she brings together everything sheâs learned â her design sensibility, her motion craft, her filmmakerâs curiosity â to create videos that resonate across cultures. Off set, sheâs always observing, always collecting fragments of life and turning them into stories, because for her, film is as much about capturing moments as it is about making them last.\u003c/p\u003e35:T41e,\u003cp\u003eDad wanted Lina, mom wanted Bee. Why choose? Lina Bee it was. And the name set the pattern: when given two options, her answer is always \"yes, and\". Shy in one room, social in the next. Obsessed with her mom's Thaï food and also with Belgian frituur. The answer is always both. \u003c/p\u003e\u003cp\u003eShe grew up between Antwerp, East Flanders, and Thailand. Two are a short drive apart while the third took layovers, a new language, and cultural switching. A childhood on the move that made reinventing herself a habit. So did inventing worlds, made real through drawing covers for comics. She'd worked out early that an image can carry a story on its own, and that instinct pointed her toward graphic design at LUCA school of arts. Later she went back to work in Bangkok, layovers and language switch included, this time by choice.\u003c/p\u003e\u003cp\u003eA little knowledge about a lot of things feeds her designer's curiosity at BaseBRU. She takes perfumes and hand creams seriously, and will never turn down a round of Catan. Two options, again, and the answer is: yes, and.\u003c/p\u003e36:T436,\u003cp dir=\"ltr\"\u003eAdriana grew up between ma"])</script>
51<script>self.__next_f.push([1,"ny places â London, Greece, New York, repeat â which might explain her lifelong skill of quietly scanning a room before deciding what it needs. After studying art history, architecture, and a dash of theology in Dublin (a mix that makes perfect sense once you see how she thinks), she started her career in contemporary art, expanded into interior design, and ultimately found her place in strategy: the midpoint between theory, visual culture, and her instinct for understanding what makes people tick. \u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eAs a Strategy Director at BaseNYC, she brings that balance into every project. The person who can spot the real problem hiding under the polite one, and translate a clientâs early instincts into something sharp, grounded, and actionable. She dives into new industries with the enthusiasm of someone opening a fresh browser tab (and eventually 47 more). Off the clock, she wanders cities, discovering restaurants, bookshops, and galleries to add to her ever-expanding Google Maps recommendations.\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e37:T478,\u003cp dir=\"ltr\"\u003eStella always thought sheâd be a designer. But somewhere between studying design at RMIT and working in marketing for a not-for-profit, she realised what drove her passion for design projects.The magic wasnât in the layouts or fonts, it was in the problem-solving. She loved the conversations, the puzzle of making creative work happen, and the satisfaction of looking back with that âwe did itâ feeling. So she crossed the line from design to project management and never looked back.\u003cbr /\u003e\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eAs a Project Manager at BaseMEL, Stella is the steady centre of a project: curious, clear-headed, and genuinely invested from kickoff to delivery. She cares about the process, the people, and the story each piece of work becomes. For her, project management isnât just about organisation or planning; itâs an opportunity to cultivate teamwork and dedicate the care required to bring great work to life. She brings that same drive and curiosity to her life outside the studio, whether it is her pursuit of the perfect chocolate-chip cookie recipe or planning her next travel destination.\u003c/p\u003e\n\u003cp\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e38:T4e1,\u003cp\u003eMariana grew up in Tijuana, where the MexicoâUS border is less a line on a map than a part of everyday life. Moving between languages, cultures and viewpoints was simply second nature. Learning to navigate those shifts early on shaped the way she approaches design today: curious about how different perspectives meet, overlap and make sense together.\u003c/p\u003e\u003cp\u003eA quiet kid who preferred drawing and thinking things through, she was equally drawn to logic. Math made sense to her early on, and that instinct for problem-solving eventually found its way into design. After studying communications and digital media in Mexico, she moved to Barcelona to complete a Masterâs in Beyond Branding at Elisava, where her interest in digital solidified into a craft. As a Digital Designer at BaseNYC, she focuses on building thoughtful digital experiences, exploring how information, interaction and visual systems come together to shape spaces people move through online.\u003c/p\u003e\u003cp\u003eOutside the studio, Mariana reads feminist theory, works with clay, bakes, and spends time with her dog, Bread (a name that says a lot). She enjoys the quiet satisfaction of making things come together, whether itâs a system, a screen, or something fresh out of the oven.\u003c/p\u003e39:T464,\u003cp\u003eMost people feel pulled in two directions and pick one. Aubrey built a bridge. The creative and the analytical, the contemplative and the practical: she's held both since college, first as a social art historian reading art for what it reveals about people, now spanning art on one bank and operations on the other.\u003c/p\u003e\u003cp\u003eAfter an art history degree and a master's, she landed at the Met's design department. There, she learned what design was and how to build the scaffolding around it: the project management, the resourcing, the guardrails that let designers design. Seven years of doctoral research ran alongside it. An interdiscipli"])</script>
51<script>self.__next_f.push([1,"nary studio and a museum exhibitions department later, she is now building that scaffolding as Chief of Staff at BaseNYC.\u003c/p\u003e\u003cp\u003eThe questions carried over, only the subject changed. What drives a team, or what's holding it back? Working between the creative and the operational, she reads what a team needs and clears what stands in its way. Point her at a gap and she's already moving. Show her a decision with no logic, and she'll keep asking those questions until she finds it.\u003c/p\u003e3a:T5c0,"])</script>
51<script>self.__next_f.push([1,"\u003cp\u003eBased in a townhouse in historic downtown Manhattan, the studio works with ambitious clients who aspire to create daring, boundary-pushing work â from household brands like Apple and Visa to leading cultural institutions such as \u003ca href=\"https://www.basedesign.com/work/moma-qns\"\u003eMoMA\u003c/a\u003e, the \u003ca href=\"https://www.basedesign.com/work/studio-museum-in-harlem\"\u003eStudio Museum in Harlem\u003c/a\u003e, \u003ca href=\"https://www.basedesign.com/work/museum-fine-arts-boston\"\u003eMFA Boston\u003c/a\u003e, the \u003ca href=\"https://www.basedesign.com/work/prince-estate-digital\"\u003ePrince Estate\u003c/a\u003e, and the \u003ca href=\"https://www.basedesign.com/work/rock-and-roll-hall-of-fame\"\u003eRock \u0026amp; Roll Hall of Fame\u003c/a\u003e â while shaping edgy New York-centric brands including \u003ca href=\"https://www.basedesign.com/work/milk\"\u003eMilk\u003c/a\u003e and \u003ca href=\"https://www.basedesign.com/work/12-matcha\"\u003e12 Matcha\u003c/a\u003e. At BaseNYC, âworld-buildingâ means bringing strategy, identity, digital, marketing, and physical experience into one cohesive system designed to drive engagement, treating creative ambition, business impact, cultural relevance, and execution as a single shared equation. The studio is led by the complementary trio of creative \u0026amp; strategic mastermind \u003ca href=\"https://www.basedesign.com/about/min-lew\"\u003eMin Lew\u003c/a\u003e, business strategist \u003ca href=\"https://www.basedesign.com/about/geoff-cook\"\u003eGeoff Cook\u003c/a\u003e, and technology guru \u003ca href=\"https://www.basedesign.com/about/mirek-nisenbaum\"\u003eMirek Nisenbaum\u003c/a\u003e.\u003c/p\u003e"])</script>
51<script>self.__next_f.push([1,"3b:T52f,\u003cp\u003eBase Brussels is the motherhouse, founded in the 90s at La Cambre Art School by \u003ca href=\"https://www.basedesign.com/about/dimitri-jeurissen\"\u003eDimitri Jeurissen\u003c/a\u003e and \u003ca href=\"https://www.basedesign.com/about/thierry-brunfaut\"\u003eThierry Brunfaut\u003c/a\u003e, who proved design could be conceptual without losing common sense. Operating today from a renovated former hat factory in downtown Brussels, it serves as the European hub of the network, projecting influence and momentum across borders. Specializing in non-specializing, BRU moves fluidly across sectors, combining research, narrative intelligence, and human-centered processes that have shaped the entire Base group and the brands it partners with. Its work spans cultural institutions such as \u003ca href=\"https://www.basedesign.com/work/kanal-centre-pompidou\"\u003eKANAL Centre Pompidou\u003c/a\u003e, \u003ca href=\"https://www.basedesign.com/work/grand-palais\"\u003eGrand Palais\u003c/a\u003e, \u003ca href=\"https://www.basedesign.com/wor
51k/la-monnaie-2\"\u003eLa Monnaie Opera\u003c/a\u003e as well as brands including Birkenstock, \u003ca href=\"https://www.basedesign.com/work/caudalie\"\u003eCaudalie\u003c/a\u003e, and \u003ca href=\"https://www.basedesign.com/work/maison-dandoy\"\u003eMaison Dandoy\u003c/a\u003e. Anchored in storytelling and wit rather than a defined visual style, the studio is now led by a new generation of Basers rewriting the original script.\u003c/p\u003e3c:T569,"])</script>
51<script>self.__next_f.push([1,"\u003cp\u003eRooted in a country regarded as one of the most coherently branded in the world and shaped by a city built on diplomacy, Base Geneva operates with restraint, clarity, and a deliberate resistance to noise. The studio combines high-level strategic thinking with mastery of typeface design and type-led identities, crafting dynamic brand systems built to last. The team works from a garage-gallery near Lake Geneva, where BaseWindow serves as a public exhibition space for design discourse and experimentation. Founded by Base Brussels alumni \u003ca href=\"https://www.basedesign.com/about/herve-rigal\"\u003eHervé Rigal\u003c/a\u003e, \u003ca href=\"https://www.basedesign.com/about/gerald-mouliere\"\u003eGérald Moulière\u003c/a\u003e, and \u003ca href=\"https://www.basedesign.com/about/anthony-franklin\"\u003eAnthony Franklin\u003c/a\u003e, and joined in 2025 by \u003ca href=\"https://www.basedesign.com/about/charlotte-de-benedetti\"\u003eCharlotte De Benedetti\u003c/a\u003e, the studio partners with institutions and brands such as the International Olympic Committee, \u003ca href=\"https://www.basedesign.com/wor
51k/caran-dache\"\u003eCaran dâAche\u003c/a\u003e, \u003ca href=\"https://www.basedesign.com/work/la-prairie\"\u003eLa Prairie\u003c/a\u003e, \u003ca href=\"https://www.basedesign.com/work/bongenie\"\u003eBongénie\u003c/a\u003e, QoQa, \u003ca href=\"https://www.basedesign.com/work/swiss-center-for-design-and-health\"\u003eSCDH\u003c/a\u003e, and the \u003ca href=\"https://www.basedesign.com/work/paleo-festival\"\u003ePaléo Festival\u003c/a\u003e.\u003c/p\u003e"])</script>
51<script>self.__next_f.push([1,"3d:T48c,\u003cp\u003eBuilt on the belief that the best work happens when rigorous strategic thinking and commercial craft share the same table, the studio is led by \u003ca href=\"https://www.basedesign.com/about/daniel-peterson\"\u003eDaniel Peterso\u003c/a\u003en and \u003ca href=\"https://www.basedesign.com/about/caroline-cox\"\u003eCaroline Cox\u003c/a\u003e with a tight-knit multidisciplinary team. Deep experience across cultural institutions, commercial organizations and complex creative briefs meets global creative direction rooted in fashion, beauty and luxury, with campaign thinking most brand studios won't touch. The studio steps in before the question is formed: comfortable with briefs that are undefined, politically layered, commercially ambiguous, or technically uncharted. The work reflects it: a long-term strategic and creative partnership with \u003ca href=\"https://www.basedesign.com/work/art-gallery-of-south-australia\"\u003eAGSA\u003c/a\u003e, brand building for \u003ca href=\"https://www.basedesign.com/wor
51k/kit\"\u003eMecca (Kit\u003c/a\u003e) and \u003ca href=\"https://www.basedesign.com/work/abel\"\u003eAbel\u003c/a\u003e, and the strategic and spatial repositioning of Printemps for the US market. Working from the antipodes with a global aperture.\u003c/p\u003e3e:T4a1,\u003cp\u003eFounded by \u003ca href=\"https://www.basedesign.com/about/andrey-starkov\"\u003eAndrey Starkov\u003c/a\u003e and plugged into the network in 2022, Base Digital operates without an address and inside every studio at once. Its engineers, creative coders, producers and technologists span eight countries, connected by protocols rather than place, driven by precision and a hackerâs instinct. Moving fluently between culture and commerce, the team builds the digital infrastructure brands run on: technical strategy, system architecture, generative tools, high-performance platforms, e-commerce, creative code and AI prototyping beyond the buzz. From \u003ca href=\"https://www.basedesign.com/work/dior\"\u003eGalerie Dior\u003c/a\u003e and the \u003ca href=\"https://www.basedesign.com/wor
51k/studio-museum-in-harlem\"\u003eStudio Museum\u003c/a\u003e to \u003ca href=\"https://www.basedesign.com/work/prince-estate-digital\"\u003ePrince\u003c/a\u003e, \u003ca href=\"https://www.basedesign.com/work/murrays-cheese\"\u003eMurrayâs Cheese\u003c/a\u003e, \u003ca href=\"https://www.basedesign.com/work/yield-strength\"\u003eAGSA\u003c/a\u003e and \u003ca href=\"https://www.basedesign.com/work/ntgent\"\u003eNTGent\u003c/a\u003e, this Base without a base translates design intent into scalable systems, built to perform and to pulse.\u003c/p\u003e"])</script>
51<script>self.__next_f.push([1,"3:[[\"$\",\"main\",null,{\"className\":\"About-module-scss-module__j_Rxeq__root\",\"children\":[[\"$\",\"section\",null,{\"ref\":\"$undefined\",\"className\":\"Hero-module-scss-module__wK1YAW__root Container-module-scss-module__JlzzPW__fixed\",\"children\":[[\"$\",\"h1\",null,{\"className\":\"Hero-module-scss-module__wK1YAW__visuallyHidden\",\"children\":\"About\"}],[\"$\",\"div\",null,{\"className\":\"Hero-module-scss-module__wK1YAW__items\",\"children\":[[\"$\",\"span\",\"256717\",{\"data-tooltip\":\"We thrive on difference. 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Less decoration, more meaning.\"}],[\"$\",\"div\",\"256719\",{\"className\":\"Hero-module-scss-module__wK1YAW__itemTooltip\",\"children\":\"Markets shift. Technology moves fast. Culture keeps rewriting the rules. So we design brands as living systems: resilient, adaptive, built to remain iconic.\"}],null,null,[\"$\",\"div\",\"256721\",{\"className\":\"Hero-module-scss-module__wK1YAW__itemTooltip\",\"children\":\"You work directly with the makersâstrategists, designers, technologists. No middle layers. With Base Digital, our AI and tech team, we fuse invention and craft to keep brands sharp for whatâs next.\"}]]}]]}],[\"$\",\"$L25\",null,{\"team\":[{\"id\":\"90469\",\"slug\":\"masha-basyrova\",\"firstName\":\"Masha\",\"lastName\":\"Basyrova\",\"jobTitle\":[{\"id\":\"131883\",\"title\":\"Digital Producer\"}],\"biography\":{\"html\":\"\u003cp\u003eMasha loves to care for people and processes. If she wasn't engaged in educational and cultural projects, she probably would've ended up working in philanthropy. As a university student, Masha observed and analyzed many diverse worldviews through the study of film. Rather than applying her arts degree strictly to the arts, she found herself drawn to spaces where art and culture intersect with digital technologies. The work fascinated her and she quickly found her place as a process manager. 10 years later, Masha has built a career producing, editing, and communicating on projects that range from editorial work to museums. Her caring ways paired with her cultural curiosity make it a perfect fit. Outside of work, Masha enjoys running, painting, and daydreaming about someday owning a house with a big backyard where her future dog roams freely.\u003c/p\u003e\"},\"studio\":[{\"id\":\"75432\",\"slug\":\"digital\",\"title\":\"Digital\"}
51],\"picture\":[{\"id\":\"90470\",\"url\":\"https://basedesign2.imgix.net/masha-basyrova-8ca0.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":636,\"height\":1002,\"kind\":\"image\"}]},{\"id\":\"45559\",\"slug\":\"lea-wolf\",\"firstName\":\"Léa\",\"lastName\":\"Wolf\",\"jobTitle\":[{\"id\":\"189585\",\"title\":\"Artistic Director\"}],\"biography\":{\"html\":\"\u003cp\u003eAfter seeing Monetâs Giverny gardens as a kid, Paris-born Léa Wolf has taken an extraordinary liking to visiting the history-packed homes and havens of the greats. She leaves her preconceptions by the door, guzzles up the stories inside, and leaves feeling richer and more fulfilled. As a thoroughbred Designer, this is exactly how Léa likes to approach every new projectâas a portal to a new, unfamiliar world. With no less than three Graphic Design degrees under her belt, she has studied every method in the book and fostered a particular gift for iconography, imagery, and art direction. Whenever sheâs not following her gut down a thrilling visual rabbit hole, Léa loves to spend her days browsing galleries or vintage furniture shops, indulging in retail therapy, or unwinding with friends.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"70489\",\"url\":\"https://basedesign2.imgix.net/lea-wolf.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":699,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"20435\",\"slug\":\"ross-gendels\",\"firstName\":\"Ross\",\"lastName\":\"Gendels\",\"jobTitle\":[{\"id\":\"212446\",\"title\":\"Associate Creative Director\"}],\"biography\":{\"html\":\"\u003cp\u003eAlthough he didnât always know heâd land in branding, Ross has been fascinated with the idea of inventing worlds for a long time. He sees his work at Base as an extension of that. Somewhere between fiction and reality, Ross uses graphic design to create brands that feel alive. His work prioritizes contextual relevance and demonstrates a deep consideration for its audience. He functions as a true partner to clients, working with them in close collaboration from concepting and strategy all the way through to production. Rossâs taste for teamwork likely traces back to the fact that heâs the oldest of five siblings, a childhood experience that made him both responsible and achievement-oriented. Outside of design, Rossâs main hobby is⦠also design. Heâs constantly finding creative ways to leverage visual systems to tell stories and craft invented worlds.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"70648\",\"url\":\"https://basedesign2.imgix.net/ross-gendels.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"20455\",\"slug\":\"jake-post\",\"firstName\":\"Jake\",\"lastName\":\"Post\",\"jobTitle\":[{\"id\":\"297\",\"title\":\"Director of Operations\"}],\"biography\":{\"html\":\"\u003cp\u003eJake has an eye for noticing how things could be done better, and usually canât help but execute those improvements right away. This cycle of optimization is the story of his career at Base: he migrated from the fashion world to join the company as a project manager in 2012 and, in classic Jake form, started making improvements immediately. What began as small operational improvements here and there escalated into managing bigger undertakings including finances and major company projects. Today, Jake directs Baseâs project management team, keeps budgets balanced and timelines tight, and oversees innumerable other items to ensure the studio runs smoothly. Itâs an impressive juggling act executed with rigorous precision. When Jake isnât at the office, he enjoys golfing, exploring New Yorkâs many museums, listening to live music, golfing again, and, most recently, making beats with his two young children.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}
51],\"picture\":[{\"id\":\"70593\",\"url\":\"https://basedesign2.imgix.net/jake-post-05be.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":698,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"20452\",\"slug\":\"harry-laverty\",\"firstName\":\"Harry\",\"lastName\":\"Laverty\",\"jobTitle\":[{\"id\":\"212382\",\"title\":\"Director of Accounts\"}],\"biography\":{\"html\":\"\u003cp\u003eAs a kid, Harry figured he should be a magician when he grew up. Although he isnât in the traditional sense, the work he does at Base is not so far from magic. Harry graces those who work alongside him with perfect pacing, clear communication, and a seamless system of project management that makes space for inspiration and creativity to emerge. By supporting team alignment, he helps ideas evolve, crystalize, and ultimately, come to life. Harryâs experience spans industries ranging from hospitality to cultural institutions to big tech. He sees branding not as a means of pushing product, but of forging real connections and hopefully, sparking joy in the world. When heâs not at Base, Harry enjoys spending time with an entourage he describes as the group of people he admires mostâhis five young nieces and nephews.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"70590\",\"url\":\"https://basedesign2.imgix.net/harry-laverty.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":698,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"20458\",\"slug\":\"jeffrey-waldman\",\"firstName\":\"Jeffrey\",\"lastName\":\"Waldman\",\"jobTitle\":[{\"id\":\"212446\",\"title\":\"Associate Creative Director\"}],\"biography\":{\"html\":\"\u003cp\u003eJeffrey allegedly grew up in Los Angeles, although after many years in New York evidence of his California roots is shaky at best. As a child he was hungry for art, dabbling in everything from ceramics to photography to painting, and later went on to receive his MFA in graphic design from the Rhode Island School of Design. Jeffrey thrives on a constant influx of creative challenges and responds to them with idea-driven visual systems that prioritize authenticity. His work is characterized by harmonious tension, incorporating juxtaposed elements like high- and low-brow styles, or aesthetic codes translated from one industry to another. At Base, Jeffrey helps cultivate brands from conception through to launch. Whether itâs as local as the visual identity at a neighborhood cafe or as global as an international non-profit striving to save a species, Jeffrey works to evolve ideas into brands shaping the world for the better.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"70596\",\"url\":\"https://basedesign2.imgix.net/jeffrey-waldman.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":698,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"20465\",\"slug\":\"geoff-cook\",\"firstName\":\"Geoff\",\"lastName\":\"Cook\",\"jobTitle\":[{\"id\":\"245\",\"title\":\"Partner\"}],\"biography\":{\"html\":\"\u003cp\u003eGeoffâs career catapulted on the night he met MoMAâs CMO at a Base party in Manhattan, where he discussed developing the institutionâs new branding for its temporary museum in Queens. The project, MoMA QNS, was the first in a string of iconic brands he has helped to create including MILK, NeueHouse, JFK Terminal 4, Iconiq, The New York Times' Times Talks \u0026amp; Food Festival, the Prince Estate, and countless others. Geoff approaches branding with a sharp understanding of business strategy and a finger on the pulse of global culture (he speaks four languages and savors local flavor everywhere he travels). As a partner at Base, Geoff asks companies big questions and helps answer them with unexpected, visionary solutions. The result is very often a profound cultural impact. Geoff also puts his branding acumen to use as a mentor at renowned tech accelerator, TechStars, and serves as a board member at Sentral.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}
51],\"picture\":[{\"id\":\"70645\",\"url\":\"https://basedesign2.imgix.net/geoff-cook.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":698,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"20468\",\"slug\":\"min-lew\",\"firstName\":\"Min\",\"lastName\":\"Lew\",\"jobTitle\":[{\"id\":\"78226\",\"title\":\"Managing Partner \u0026 Executive Creative Director\"}],\"biography\":{\"html\":\"\u003cp\u003eAs the head of Base New York, Min oversees the studioâs creative output and the business. In her primary role as a âbrand therapist,â she brings two decades of experience working intimately with founders and CEOs to help them build visionary brands. This role requires constant shifting of perspectives: from big picture to indulgent details; sharp strategy to freeform exploring; reverence for structure to fearless rule breaking. Minâs ability to think not between but across these dualities makes her a creative force to be reckoned with. Born in Frankfurt, raised in Seoul, and now a veteran New Yorker, Min possesses a cultural sensitivity that allows her to create work that has true impact within its context. A humble student of the world, sheâs forever absorbing new (and sometimes useless) knowledge from sources far and wide. This constant process of re-learning keeps her a step ahead of trends and at the forefront of societal shiftsââwisdom that is passed on to all with whom she collaborates.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"70606\",\"url\":\"https://basedesign2.imgix.net/min-lew.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"26835\",\"slug\":\"caroline-cox\",\"firstName\":\"Caroline\",\"lastName\":\"Cox\",\"jobTitle\":[{\"id\":\"78251\",\"title\":\"Partner \u0026 Creative Director\"}],\"biography\":{\"html\":\"\u003cp\u003eCarolineâs approach to creative direction is anchored in alchemy: the magical process of transforming unexpected ingredients into something exceptional. When she joined Base as creative director in 2019, Caz brought with her a rich expertise in visual storytelling gained over the course of her career spanning Melbourne, Sydney, London and New York. Prior to Base, Caz was associate creative director at New York agency Lloyd\u0026amp;Co, where she led the Adidas account (working on global campaigns and product launches for Originals, Y3 and Pharrell Williams) and was the lead creative for Calvin Klein at the appointment of Raf Simons. In establishing the Base Melbourne office with her husband and creative partner Daniel Peterson, Caz has drawn on her unique ability to build and manage creative teams across a broad range of disciplines.\u003c/p\u003e\"},\"studio\":[{\"id\":\"226\",\"slug\":\"melbourne\",\"title\":\"Melbourne\"}],\"picture\":[{\"id\":\"70560\",\"url\":\"https://basedesign2.imgix.net/caroline-cox.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":701,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"131882\",\"slug\":\"vivian-valentin\",\"firstName\":\"Vivian\",\"lastName\":\"Valentin\",\"jobTitle\":[{\"id\":\"242136\",\"title\":\"Senior Digital Producer\"}],\"biography\":{\"html\":\"\u003cp\u003eAs Baseâs digital producer, Vivianâs role makes her a translator of sorts. She can turn aspirational ideas into actionable next steps, and make developersâ technical talk digestible for anyone. A self-proclaimed âintroverted extrovert,â Vivian asks a lot of questions. That curiosity has earned her a broad knowledge of all things brand, and a deep knowledge of all things digital. Those who work alongside Vivian are blessed with seamless processes, clear communication, and, often, baked goods. When sheâs not at work, she can usually be found baking cookies, cakes, and muffins, strumming the ukulele, or studying up on one of several foreign languages sheâs on a mission to master.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}
51],\"picture\":[{\"id\":\"187316\",\"url\":\"https://basedesign2.imgix.net/vivian-valentin.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":698,\"height\":854,\"kind\":\"image\"}]},{\"id\":\"27752\",\"slug\":\"charlotte-de-benedetti\",\"firstName\":\"Charlotte\",\"lastName\":\"De Benedetti\",\"jobTitle\":[{\"id\":\"78243\",\"title\":\"Partner \u0026 Managing Director\"}],\"biography\":{\"html\":\"$26\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}],\"picture\":[{\"id\":\"70528\",\"url\":\"https://basedesign2.imgix.net/charlotte-de-benedetti.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":701,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"27757\",\"slug\":\"herve-rigal\",\"firstName\":\"Hervé\",\"lastName\":\"Rigal\",\"jobTitle\":[{\"id\":\"78247\",\"title\":\"Partner \u0026 Director of Strategy\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eOne of Hervéâs earliest memories is sketching an image of a snowy chalet and thinking to himself, âI want to do this as a job.â The vision stuck. Hervé went on to study graphic design and co-found «GVA Studio», an independent design practice that merged with Base in 2013. As partner at Base, Hervé fuses his background in design with sharp strategic acumen to steer the ship, ensuring it moves well, leaves no one behind, and never strays from its course. He works with an eye towards the future, positioning clients (which range from Bozar to Wrangler to the International Olympic Committee) at the top of their respective markets. His process is analytical, adventurous, and creative, leading to solutions that stand the test of time. Hervé is also a member of the Swiss Graphic Design Association, The Society of Swiss Graphic Designers, and regularly serves as a jury member and speaker at HEAD Geneva and CFP Arts Geneva.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}],\"picture\":[{\"id\":\"70537\",\"url\":\"https://basedesign2.imgix.net/herve-rigal.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":701,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"45553\",\"slug\":\"delphine-volkaert\",\"firstName\":\"Delphine\",\"lastName\":\"Volkaert\",\"jobTitle\":[{\"id\":\"20416\",\"title\":\"Senior Designer\"}],\"biography\":{\"html\":\"\u003cp\u003eDelphine Volkaert is a textbook Sagittarius, galloping through life with an insatiable hunger for novelty. Straying from her early fondness for fashion, she studied Graphic Design at La Cambre instead, a journey that led her to explore creative techniques, UI and UX design, and sun-soaked Barcelona. Whenever Delphine sinks her teeth into a new project, her gut feeling instantly pulls her towards the right visual mood. And her flair for conjuring colors and compositions serves her well in the real world, too, as sheâs recently become a floristâs apprentice. Delphine loves food, foreign languages, and foraging the web for vintage design pieces. Dreading empty days more than anything, she always has somewhere to be, someone to see, or something to experienceâno matter how small it might be.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"70477\",\"url\":\"https://basedesign2.imgix.net/delphine-volkaert.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":697,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"20447\",\"slug\":\"mirek-nisenbaum\",\"firstName\":\"Mirek\",\"lastName\":\"Nisenbaum\",\"jobTitle\":[{\"id\":\"78239\",\"title\":\"Partner \u0026 Digital Director\"}],\"biography\":{\"html\":\"\u003cp\u003eThe moment Mirek discovered he could use computers to make images move, his career in digital was set into motion. Beginning with animation, he fused technical curiosity with a background in fine arts to create digital work as functional as it is creative. Mirek went on to found his own digital consulting firm, where he worked closely with Base for years until eventually joining the company as partner in 2016. He holds a unique perspective, informed in equal parts by a deep understanding of brands and a digital fluency backed by decades of technical experience. Mirek has worked with organizations that include The Prince Estate, International Fund for Animal Welfare, Milk Studios, and The New York Times, and also serves as a judge for the annual Webby Awards. Outside his professional pursuits, Mirek is an avid reader, traveler, and painter, continually hungry for unique experiences in and beyond his role at Base.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}
51],\"picture\":[{\"id\":\"70609\",\"url\":\"https://basedesign2.imgix.net/mirek-nisenbaum.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"27765\",\"slug\":\"gerald-mouliere\",\"firstName\":\"Gérald\",\"lastName\":\"Moulière\",\"jobTitle\":[{\"id\":\"78235\",\"title\":\"Partner \u0026 Director of Growth\"}],\"biography\":{\"html\":\"$27\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}],\"picture\":[{\"id\":\"70534\",\"url\":\"https://basedesign2.imgix.net/gerald-mouliere.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":701,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"27780\",\"slug\":\"luv-vega\",\"firstName\":\"Luc\",\"lastName\":\"Vega\",\"jobTitle\":[{\"id\":\"249\",\"title\":\"Design Director\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eLuc is the type of person who is never fully satisfied but it turns out that as a graphic designer, thatâs a good thing. He is constantly questioning, challenging, and pushing people to take work further. Lucâs work at Base is guided by the goal of allowing brands to fully embody their own values and to act in accordance with them. He sees design as a tool that has the power to help clients become truer versions of themselves. At the end of the work day, Luc makes a point to leave his job completely behind him. In his spare time he can often be found meandering through nature â sometimes on foot, sometimes by motorbike â with no particular destination in mind, only a de
51sire to soak up inspiration from the world around him.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}],\"picture\":[{\"id\":\"70546\",\"url\":\"https://basedesign2.imgix.net/luc-vega.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":701,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"27804\",\"slug\":\"vincent-sauvaire\",\"firstName\":\"Vincent\",\"lastName\":\"Sauvaire\",\"jobTitle\":[{\"id\":\"20416\",\"title\":\"Senior Designer\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eVincent fell in love with graphic design at a young age, when a pivotal internship introduced him to the discipline that would become both his career and greatest creative passion. By the time he enrolled in ECAL, he was already designing. His education there enriched his creative process, teaching him to work with rigor and precision. Itâs this combination that drew him so strongly to typography, a field he explored deeply in University and that remains his favorite component of graphic design overall. Itâs Vincentâs ability to work efficiently and meticulously that makes him so well suited to complex and detailed projects. At Base, he applies a strategy-first design method to help clients solve creative challenges. His work is fast-paced but he never glosses over the detailsâon the contrary, theyâre his favorite part.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}],\"picture\":[{\"id\":\"70558\",\"url\":\"https://basedesign2.imgix.net/vincent-sauvaire.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":701,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"27821\",\"slug\":\"anthony-franklin\",\"firstName\":\"Anthony\",\"lastName\":\"Franklin\",\"jobTitle\":[{\"id\":\"78251\",\"title\":\"Partner \u0026 Creative Director\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eWorking with a team of wildly talented designers, Anthonyâs role as partner and creative director revolves around ensuring the strategy is correct for the client. To craft sharp solutions, he carefully considers where the project is headed, who itâs for, and what the best route to success would be. Anthony works closely with clients to help redefine their vision, method of working, and sometimes tilt the very axes their worlds revolve around. At the end of the day, his ambition is to impact peopleâs daily lives. He has found that the best way to do that is to integrate this goal in his own teamsâ daily processes, and his method of leadership is all about bringing out the best in those around him. When Anthony isnât creative directing, his hobbies take him far into nature, whether it be walking his dog, boating, or fishing.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}],\"picture\":[{\"id\":\"70522\",\"url\":\"https://basedesign2.imgix.net/anthony-franklin.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"26844\",\"slug\":\"thomas-tkatchenko\",\"firstName\":\"Thomas\",\"lastName\":\"Tkatchenko\",\"jobTitle\":[{\"id\":\"295\",\"title\":\"Developer\"}],\"biography\":{\"html\":\"\u003cp\u003eNever one to balk at an outlandish brief, Thomas is a developer and designer with a passion for investigating new modes of communication. Specialising in digital experiences and creative coding, Thomas works consciously across a wide range of sectors spanning arts and culture, corporate, property, hospitality, retail and more. Multidisciplinary in the truest sense of the word, Thomasâs work as a developer and designer is informed by art, computer science, literature and mathematics. Underpinning his practice is a love of building, both in the digital realm (software, websites, video games) and IRL (furniture, musical instruments and anything out of ply). Heâs also the part-time owner of honorary Base team member Marlow the sausage dog.\u003c/p\u003e\"},\"studio\":[{\"id\":\"226\",\"slug\":\"melbourne\",\"title\":\"Melbourne\"}
51],\"picture\":[{\"id\":\"70573\",\"url\":\"https://basedesign2.imgix.net/thomas-tkatchenko.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":696,\"height\":845,\"kind\":\"image\"}]},{\"id\":\"27783\",\"slug\":\"edouard-henry\",\"firstName\":\"Edouard\",\"lastName\":\"Henry\",\"jobTitle\":[{\"id\":\"257\",\"title\":\"Digital Director\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eComing from a background that touched everything from social science to advertising to law, Edouardâs relentless curiosity allows him to explore new fields and ask questions that deepen his understanding of them. This quality is essential in his role as digital director at Base. Not only is the digital landscape constantly evolving, each client comes from a unique context that makes thorough investigation critical to developing a strong digital strategy. Luckily, itâs this fast-paced, never-ending learning that motivates Edouard most. His digital expertise paired with generalist curiosity enables him to put clients in leading roles within their respective markets. Edouardâs penchant for learning spills beyond his role at Base tooâhis interests span comics, literature, hiking, skiing, and cultivating an extensive wine cellar to enjoy in his downtime.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}],\"picture\":[{\"id\":\"70531\",\"url\":\"https://basedesign2.imgix.net/edouard-henry.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"45545\",\"slug\":\"aurelia-de-azambuja\",\"firstName\":\"Aurélia\",\"lastName\":\"de Azambuja\",\"jobTitle\":[{\"id\":\"20416\",\"title\":\"Senior Designer\"}],\"biography\":{\"html\":\"\u003cp\u003eFor the past seven years, Senior Designer Aurélia de Azambuja brings clarity, structure, and an all-too-contagious laugh to Baseâs Brussels studio. Originally from Paris, her journey has taken her from the Mediterranean to New York and, finally, to Brusselsâeach stop shaping her perspective and deepening her curiosity. While serendipity fuels her creativity, her work is always anchored in a strategic frameworkâshaping ideas into seamless narratives rich with nuance and depth.\u003c/p\u003e\\n\\n\u003cp\u003eAurélia leads with a clear conceptual direction, orchestrating teams of copywriters, illustrators, and art directors to bring bold, meaningful design to life. But her boldness goes beyond aesthetics. Sheâs passionate about the power of design as a tool for change, always asking the big questionsâchallenging her creative approach, her team, and the world around her.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"70465\",\"url\":\"https://basedesign2.imgix.net/aurelia-de-azambuja.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":700,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"45547\",\"slug\":\"aurore-lechien\",\"firstName\":\"Aurore\",\"lastName\":\"Lechien\",\"jobTitle\":[{\"id\":\"249\",\"title\":\"Design Director\"}],\"biography\":{\"html\":\"\u003cp\u003eAurore hails from a small Belgian town âwhere carnival abounds, and champagne flows freely.â Tapping into her graphic inclinations in the early years of secondary school, she spent so much time beautifying her notebooks she often forgot to take notes altogether. Inspired by Xerox art, Joseph Albersâ color studies, and Toscaniâs photo campaigns for United Colors of Benetton, Aurore took on Graphic Design and Visual Communication at La Cambre and specialized in typography and bookbinding. As a Designer at Base, sheâs spent the last decade-and-a-half on the lookout for powerful visuals that, as the cliché dictates, speak louder than words. Whenever sheâs not poring over InDesign or coaching interns, Aurore loves to crochet toy animals, get a whiff of fresh mountain air, and play her favorite Slow Dive album on a loop.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}
51],\"picture\":[{\"id\":\"70468\",\"url\":\"https://basedesign2.imgix.net/aurore-lechien.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":699,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"26827\",\"slug\":\"daniel-peterson\",\"firstName\":\"Daniel\",\"lastName\":\"Peterson\",\"jobTitle\":[{\"id\":\"78251\",\"title\":\"Partner \u0026 Creative Director\"}],\"biography\":{\"html\":\"\u003cp\u003eFor someone who loves the sonic abrasions of \u003cem\u003eKrallice\u003c/em\u003e and \u003cem\u003eThrobbing Gristle\u003c/em\u003e, Dan sure does have a knack for clarity. Whether itâs in the boardroom, the workshop, or at home with his kids, Danâs secret weapon is his ability to navigate chaos and pinpoint the heart of a matter. After five years at Baseâs New York office, in 2019 Dan returned to his Australian hometown to establish the Base Melbourne office with his wife and creative partner Caroline Cox. As creative director, Danâs role combines strategy, business development, general management and studio DJ duties. Thanks to a varied career as a designer, art director, pseudo-architect and university lecturer, Danâs approach is characterised by a restless curiosity and an understanding of how to balance business goals with creativity. An avid writer, Dan has recently published articles in \u003cem\u003eFast Company\u003c/em\u003e and \u003cem\u003eThe Fashion Law\u003c/em\u003e.\u003c/p\u003e\"},\"studio\":[{\"id\":\"226\",\"slug\":\"melbourne\",\"title\":\"Melbourne\"}],\"picture\":[{\"id\":\"70563\",\"url\":\"https://basedesign2.imgix.net/daniel-peterson.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":701,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"45549\",\"slug\":\"bruce-vansteenwinkel\",\"firstName\":\"Bruce\",\"lastName\":\"Vansteenwinkel\",\"jobTitle\":[{\"id\":\"20416\",\"title\":\"Senior Designer\"}],\"biography\":{\"html\":\"\u003cp\u003eRaised in an environment of unapologetic openness, Bruce Vansteenwinkel knows good design isnât just about aestheticsâitâs about radical inclusiveness. With everything he creates, Bruce intends to reach and affect people of all identities and inclinations. After learning the ropes at Base New York and honing his craft as a freelancerâfor tech titans like Apple, no lessâhe now strengthens the Base Brussels team with his distinct optimism and curiosity. Bruceâs creative sensibilities are influenced by his zeal for architecture, a string of creative side projects, and the quirks of his fellow earthlings. But whenever heâs out of office, heâs most likely drumming up his chosen family for homemade Korean food and some sacred social time.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"225740\",\"url\":\"https://basedesign2.imgix.net/bruce-vansteenwinkel.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1383,\"height\":1682,\"kind\":\"image\"}]},{\"id\":\"45551\",\"slug\":\"coline-leclere\",\"firstName\":\"Coline\",\"lastName\":\"Leclère\",\"jobTitle\":[{\"id\":\"20444\",\"title\":\"Strategy Director\"}],\"biography\":{\"html\":\"\u003cp\u003eA self-proclaimed generalist, Coline Leclère is driven by a curious mind. She likes to dip a toe into anything even remotely interesting, which means she always has too many tabs open, several dog-eared books to finish, and a wealth of eclectic tunes to immortalize in equally haphazard mixtapes. After her Hospitality Management and Business degree left her starved for meaning, she swiftly changed course. With stopovers at SXSW and the Hoxton, she finally landed at Base Brussels as a copywriter and strategist. Coline wields her innate versatility as a tool to untangle clientsâ stories, conjure up compelling brand narratives, and lay the groundwork for brands to be built. Coline likes cooking, taking her dog into nature, and hosting lavish dinners for friends from all corners of the world.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}
51],\"picture\":[{\"id\":\"70630\",\"url\":\"https://basedesign2.imgix.net/coline-leclere.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":696,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"45555\",\"slug\":\"dimitri-jeurissen\",\"firstName\":\"Dimitri\",\"lastName\":\"Jeurissen\",\"jobTitle\":[{\"id\":\"78226\",\"title\":\"Managing Partner \u0026 Executive Creative Director\"}],\"biography\":{\"html\":\"$28\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"70480\",\"url\":\"https://basedesign2.imgix.net/dimitri-jeurissen.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":700,\"height\":852,\"kind\":\"image\"}]},{\"id\":\"45573\",\"slug\":\"thierry-brunfaut\",\"firstName\":\"Thierry\",\"lastName\":\"Brunfaut\",\"jobTitle\":[{\"id\":\"78226\",\"title\":\"Managing Partner \u0026 Executive Creative Director\"}],\"biography\":{\"html\":\"$29\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"70510\",\"url\":\"https://basedesign2.imgix.net/thierry-brunfaut.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":697,\"height\":849,\"kind\":\"image\"}]},{\"id\":\"45577\",\"slug\":\"thomas-leon\",\"firstName\":\"Thomas\",\"lastName\":\"Leon\",\"jobTitle\":[{\"id\":\"249\",\"title\":\"Design Director\"}],\"biography\":{\"html\":\"\u003cp\u003eThomas Leon grew up in a tiny village surrounded by the Jura and the French Alps. Born into a family of Mathletes, he was the creative duckling in a nest ruled by numbers. When he joined Base over a decade ago, he quickly discovered that his early years had armed him with an inherent sense of simplicity, a blissful unawareness to all things trendy, and a yearning to solve puzzles. Going back and forth between Design and Creative Direction, Thomas enjoys cracking the nut of the branding formula and setting up the sparring ring for his fellow creatives. Whenever heâs not diving head-first into the unexplored waters of impactful brands, Thomas likes to take his kids to the playground, go for a run along the Kanaal, or sit down for a good meal (he is a Frenchman, after all).\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"70518\",\"url\":\"https://basedesign2.imgix.net/thomas-leon.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":701,\"height\":852,\"kind\":\"image\"}]},{\"id\":\"45599\",\"slug\":\"lola-philippart\",\"firstName\":\"Lola\",\"lastName\":\"Philippart\",\"jobTitle\":[{\"id\":\"118710\",\"title\":\"Managing Director\"}],\"biography\":{\"html\":\"\u003cp\u003eWith a background in business engineering, Lola sought a non-traditional career that would unlock many doors â from art and design, to cinema and fashion. The organic structure of Base has enabled her to forge her own unique path, evolving alongside the company. Today, she effortlessly moves between planning, finance, business development and project management. She's in possession of a 360 view of what's happening, when, and how â making her the perfect sounding board and champion for every member of the team.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"70637\",\"url\":\"https://basedesign2.imgix.net/lola-philippart.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":698,\"height\":850,\"kind\":\"image\"}]},{\"id\":\"77638\",\"slug\":\"andrey-starkov\",\"firstName\":\"Andrey\",\"lastName\":\"Starkov\",\"jobTitle\":[{\"id\":\"78261\",\"title\":\"Managing Director\"}],\"biography\":{\"html\":\"$2a\"},\"studio\":[{\"id\":\"75432\",\"slug\":\"digital\",\"title\":\"Digital\"}],\"picture\":[{\"id\":\"77641\",\"url\":\"https://basedesign2.imgix.net/andrey-starkov-3c3b.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"77643\",\"slug\":\"olga-sidorchenko\",\"firstName\":\"Olga\",\"lastName\":\"Sidorchenko\",\"jobTitle\":[{\"id\":\"295\",\"title\":\"Developer\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eOlgaâs longstanding interest in technology made the decision to enroll in SFUâs Institute of Nanotechnology, Electronics, and Instrumentation an easy one. Her path from there to frontend web development was nonlinear, guided mostly by genuine curiosity and an affinity for all things technical. At university, Olga studied biotechnological systems, spent the early days of her career working on web-based projects and eventually, enrolled in formal training to become a developer. Ultimately, this path led to Base, where Olga applies her background and expertise to create stunning digital work for clients. Outside the world of technology, Olgaâs curiosity persistsâwhether it be exploring other cultures through travel or pushing herself in extreme sports, she is constantly seeking the new and exciting.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"75432\",\"slug\":\"digital\",\"title\":\"Digital\"}
51],\"picture\":[{\"id\":\"77644\",\"url\":\"https://basedesign2.imgix.net/olga-sidorchenko-67f8.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"77649\",\"slug\":\"artem-lyustik\",\"firstName\":\"Artem\",\"lastName\":\"Lyustik\",\"jobTitle\":[{\"id\":\"295\",\"title\":\"Developer\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eArtem sees programming as a gameâone where winning looks like victory over a technical problem. As a child he never imagined heâd pursue this as a career. Rather, he had his sights set on becoming a scientist, which he figured would be the most effective route to changing the world. But the summers he spent in Stuttgart left Artem with buckets of free time, which he filled quite naturally with mathematics. His interest grew into full-fledged love, and he went on to study at the faculty of Mechanics and Mathematics at Moscow State University. There, Artem became more deeply acquainted with programming. It stood out to him as strikingly different from other disciplines, seeming more like a game than a job. By the time Artem graduated, it was clear he would become a developer. Today, his childhood dream of becoming a scientist is long forgotten, but one key element remains: his work sparks cultural impact and indeed helps change the world.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"75432\",\"slug\":\"digital\",\"title\":\"Digital\"}],\"picture\":[{\"id\":\"77650\",\"url\":\"https://basedesign2.imgix.net/artem-lyustik-5db9.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"77660\",\"slug\":\"viktor-tsarevskiy\",\"firstName\":\"Viktor\",\"lastName\":\"Tsarevskiy\",\"jobTitle\":[{\"id\":\"295\",\"title\":\"Developer\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eViktorâs path to web development started with a degree in mathematics and computer science, earned at the Taganrog State University of Radioengineering. Curiosity led to a short stint working as a marine hydrographââmeasuring the depth and features of bodies of waterââduring his postgraduate studies and eventually, Viktor fused the many elements of his background to launch a career in web development. Born and raised in northern Russia, his interests outside of programming mostly take place outdoors: in the winter, on a snowboard; in the summer, on foot hiking through the mountains.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"75432\",\"slug\":\"digital\",\"title\":\"Digital\"}],\"picture\":[{\"id\":\"77661\",\"url\":\"https://basedesign2.imgix.net/viktor-tsarevskiy-9032.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"77666\",\"slug\":\"sergey-khegai\",\"firstName\":\"Sergey\",\"lastName\":\"Khegai\",\"jobTitle\":[{\"id\":\"295\",\"title\":\"Developer\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eSergey was born in a secret city nestled deep in the Taiga Woods. His parents, both geologists, whisked him away to the Kygryz mountains when he was still a baby, and he spent the remainder of his childhood there. Among tall mountains and racing rivers, an interest in technology (and specifically computers) began to brew. He understood their potential power very early on and it wasnât long until they captivated him completely. When it came time for university, the choice to study software engineering was clear. Sergey led his own web development company for a period before joining Base. Through it all, heâs continued to travel, searching for his place in the world everywhere from the sultry valleys of Iran to cyberpunk Korean metropolises. Today, Sergey believes heâs found his place in the world, unexpectedly, writing code.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"75432\",\"slug\":\"digital\",\"title\":\"Digital\"}],\"picture\":[{\"id\":\"77667\",\"url\":\"https://basedesign2.imgix.net/sergey-khegai.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\"
51:851,\"kind\":\"image\"}]},{\"id\":\"77669\",\"slug\":\"daria-tishchenko\",\"firstName\":\"Daria\",\"lastName\":\"Tishchenko\",\"jobTitle\":[{\"id\":\"131883\",\"title\":\"Digital Producer\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eDariaâs superpower is organizing innumerable chaotic details into something meaningful, organized, and beautifulâand sheâs always loved doing it. As a child, her favorite toy was Legos, a sort of physical parallel to the kinds of puzzles she solves today. She went on to study linguistics in university, another application of finding logic within highly complicated systems. And today as project manager, she keeps a team of developers in check, creating clear systems and timelines from what could easily be mayhem. When she isnât conjuring order, Dariaâs interests span many subjects. She paints and illustrates, takes long bike rides, practices yoga, reads science fiction, and cares for her house plants.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"75432\",\"slug\":\"digital\",\"title\":\"Digital\"}],\"picture\":[{\"id\":\"77670\",\"url\":\"https://basedesign2.imgix.net/daria-tishchenko-e576.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"94403\",\"slug\":\"carlos-bocai\",\"firstName\":\"Carlos\",\"lastName\":\"Bocai\",\"jobTitle\":[{\"id\":\"249\",\"title\":\"Design Director\"}],\"biography\":{\"html\":\"\u003cp\u003eIn many ways, Carlos perfectly lives up to his double Libra sign. He brings calmness to any situation (frequent bubble baths and slow-cooked risotto are both features of his home life). He considers problems from every angle. And he appreciates all things visual which unsurprisingly, led him to design. After earning his degree, Carlos left his home in Brazil for NYC with little more than a plan to become a designer at a branding agency. Spoiler: it worked out. Today Carlos has worked with leading tech giants, social justice organizations, renowned dance troupes, and everything in between. He shares his expertise with the next generation as a teacher at Aprender Design, and applies it to create powerful work here at Base. As Associate Design Director, Carlos's job is to make the intangible, tangible. He translates abstract ideas, values, and characteristics into coherent visual systemsâa process that ultimately results in deep meaning and lasting connection.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"94405\",\"url\":\"https://basedesign2.imgix.net/carlos-bocai.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":702,\"height\":851,\"kind\":\"image\"}]},{\"id\":\"119549\",\"slug\":\"lorenz-bungeneers\",\"firstName\":\"Lorenz\",\"lastName\":\"Bungeneers\",\"jobTitle\":[{\"id\":\"261\",\"title\":\"Designer\"}],\"biography\":{\"html\":\"$2b\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"119550\",\"url\":\"https://basedesign2.imgix.net/lorenz-bungeneers.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":690,\"height\":836,\"kind\":\"image\"}]},{\"id\":\"122911\",\"slug\":\"manon-bails\",\"firstName\":\"Manon\",\"lastName\":\"Bails\",\"jobTitle\":[{\"id\":\"211994\",\"title\":\"Senior Strategist\"}],\"biography\":{\"html\":\"\u003cp\u003eIf Manon were a type of cuisine, she would definitely be one rooted in emotion; rich with the people she meets and places she visits. This enthusiastic strategist, also a chef in her spare time, considers each new challenge by placing feeling at the center of her work. It is impossible for her to satisfy the appetites of her clients without getting to know them first. Understanding their issues, their desires, their fears allows her to turn these ingredients into strengths and bring flavor to the collaboration, while adding just the right acidity to balance. As a hungry explorer, Manon has lived and traveled in many countries, and doesnât intend to stop there. And if she doesnât have the opportunity to fly to new destinations, she likes to indulge herself by discovering new restaurants and organizing dinners with friends. If you're ever invited over, be sure that there will be no lack of wine, or lemons!\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}
51],\"picture\":[{\"id\":\"219120\",\"url\":\"https://basedesign2.imgix.net/manon-bails.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1067,\"height\":1278,\"kind\":\"image\"}]},{\"id\":\"283561\",\"slug\":\"volha-trehubava\",\"firstName\":\"Volha\",\"lastName\":\"Trehubava\",\"jobTitle\":[{\"id\":\"295\",\"title\":\"Developer\"}],\"biography\":{\"html\":\"\u003cp\u003eVolha joined Base in 2022 as a front-end developer, bringing her keen eye for detail and deep understanding of project needs. Sheâs all about writing clean, efficient code and following best practices to get things just right. Outside of work, she loves visiting power metal shows, immersing herself in the electrifying atmosphere with the same passion she brings to her projects.\u003c/p\u003e\"},\"studio\":[{\"id\":\"75432\",\"slug\":\"digital\",\"title\":\"Digital\"}],\"picture\":[{\"id\":\"283575\",\"url\":\"https://basedesign2.imgix.net/volha-trehubava2.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":266,\"height\":301,\"kind\":\"image\"}]},{\"id\":\"129254\",\"slug\":\"tal-levin\",\"firstName\":\"Tal\",\"lastName\":\"Levin\",\"jobTitle\":[{\"id\":\"20416\",\"title\":\"Senior Designer\"}],\"biography\":{\"html\":\"\u003cp\u003eTalâs interest in creative problem-solving dates back to his early years spent tinkering with Lego and Knex in his hometown of San Francisco. Now based in Melbourne as a Senior Designer at Base, Tal is a naturally curious creative who enjoys working across a wide spectrum of art and design. Whether itâs crafting beautiful interfaces or collaborating with image-makers on art direction, what drives Tal is the point at which disparate elements converge to create something unexpected. Informed by his background as a musician, he approaches the often pixel-perfect realm of graphic design with an appreciation for the oddities and idiosyncrasies that ultimately make good design great.\u003c/p\u003e\"},\"studio\":[{\"id\":\"226\",\"slug\":\"melbourne\",\"title\":\"Melbourne\"}],\"picture\":[{\"id\":\"129255\",\"url\":\"https://basedesign2.imgix.net/tal-levin.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1039,\"height\":1264,\"kind\":\"image\"}]},{\"id\":\"148632\",\"slug\":\"kerry-griner\",\"firstName\":\"Kerry\",\"lastName\":\"Griner\",\"jobTitle\":[{\"id\":\"189792\",\"title\":\"Chief of Staff \u0026 Senior Account Lead\"}],\"biography\":{\"html\":\"\u003cp\u003eEven more than she loves beautiful things, Kerry loves the thought, effort, and imagination that go into making them. Whether itâs the hours of toil behind a blooming garden, or the rigorous strategy that powers a strong brand, Kerry savors process as much as product. Sheâs a master of puzzling things out, conjuring answers in voids of uncertainty, and keeping track of all the small details that add up to something big. This makes Kerry perfectly suited to her hybrid role as Chief of Staff and Senior Project Manager. Outside the office, she uses these strengths to create stunning floral arrangements, contribute to her local community garden, and generally get to the bottom of how things got to be, or could get to be, so beautiful.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"149674\",\"url\":\"https://basedesign2.imgix.net/kerry-griner.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":698,\"height\":854,\"kind\":\"image\"}]},{\"id\":\"149680\",\"slug\":\"darius-wang\",\"firstName\":\"Darius\",\"lastName\":\"Wang\",\"jobTitle\":[{\"id\":\"20416\",\"title\":\"Senior Designer\"}],\"biography\":{\"html\":\"\u003cp\u003eEverything begins in Dariusâs sketchbook. As ideas emerge, he starts to pull in other elementsâgraphics, motion, photography, type. His work is characterized by this mixing of mediums. Itâs a practice he picked up while studying fine arts, and one that extends even beyond his work as a designer: be it combining different cuisines in the kitchen, or traveling to new cities to try on alternate perspectives, Darius brilliantly brings different worlds together. His work is original, optimistic, and thoughtful down to the smallest details. For him, design is above all a tool for communication, a way for brands to put fresh, impactful, and important ideas out into the world.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}
51],\"picture\":[{\"id\":\"149681\",\"url\":\"https://basedesign2.imgix.net/darius-wang.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":698,\"height\":854,\"kind\":\"image\"}]},{\"id\":\"157645\",\"slug\":\"elias-carella\",\"firstName\":\"Elias\",\"lastName\":\"Carella\",\"jobTitle\":[{\"id\":\"118712\",\"title\":\"Digital Project Manager\"}],\"biography\":{\"html\":\"$2c\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}],\"picture\":[{\"id\":\"234780\",\"url\":\"https://basedesign2.imgix.net/elias-carella.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":626,\"height\":1004,\"kind\":\"image\"}]},{\"id\":\"158502\",\"slug\":\"julie-tentler\",\"firstName\":\"Julie\",\"lastName\":\"Tentler\",\"jobTitle\":[{\"id\":\"20371\",\"title\":\"Editorial Director\"}],\"biography\":{\"html\":\"$2d\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"158503\",\"url\":\"https://basedesign2.imgix.net/julie-tentler-0873.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2113,\"height\":2562,\"kind\":\"image\"}]},{\"id\":\"161846\",\"slug\":\"jeroen-vranken\",\"firstName\":\"Jeroen\",\"lastName\":\"Vranken\",\"jobTitle\":[{\"id\":\"145877\",\"title\":\"Director of Growth\"}],\"biography\":{\"html\":\"$2e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"161848\",\"url\":\"https://basedesign2.imgix.net/jeroen-vranken.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":807,\"height\":975,\"kind\":\"image\"}]},{\"id\":\"185033\",\"slug\":\"rachel-chew\",\"firstName\":\"Rachel\",\"lastName\":\"Chew\",\"jobTitle\":[{\"id\":\"185103\",\"title\":\"Senior Designer \u0026 Art Director\"}],\"biography\":{\"html\":\"\u003cp\u003eRelocating from balmy Kuala Lumpur to ever-variable Melbourne more than a decade ago, Rachel's innate curiosity fuels her drive. From astrophysics to history to cinema, she mines the past for narratives that inform her approach to design and visual storytelling, coalescing creativity with empathy. Her appreciation for the human story has taken her through varied placesâfrom sizzling bacon in the bustling kitchen of a soup kitchen to navigating the dynamic realms of start-ups and B-Corp entities. At Base, she brings typographic sensitivity to her work, combining the technical and emotive to create something tangible from the visceral. When not nose deep in design, she is usually reading, adding another book to her ever growing pile of unfinished books or contemplating the eternal question: what's for lunch?\u003c/p\u003e\"},\"studio\":[{\"id\":\"226\",\"slug\":\"melbourne\",\"title\":\"Melbourne\"}],\"picture\":[{\"id\":\"185034\",\"url\":\"https://basedesign2.imgix.net/rachel-chew.jpeg\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1044,\"height\":1272,\"kind\":\"image\"}]},{\"id\":\"185107\",\"slug\":\"stefania-lakatos\",\"firstName\":\"Stefania\",\"lastName\":\"Lakatos\",\"jobTitle\":[{\"id\":\"269\",\"title\":\"Account Manager\"}],\"biography\":{\"html\":\"\u003cp\u003eBorn and raised between Budapest, Geneva and Brussels, itâs safe to say that Stefania has seen and done a lot. With a childhood filled with Beatles tunes, roller skating, and water skiing alongside her sister, she's no stranger to adventure. Armed with a Master's in Journalism from ULB and Paris II Panthéon-Assas, she penned her way through prestigious publications like La Libération and RTBF before landing in Geneva. Carrying her insatiability for discovery, her passion for her work lies in the ever-changing landscape of projects, which she managed in media, culture, private banking, and agencies like M\u0026amp;C Saatchi. And now, at Base! As Project Manager, she helps teams and clients envision cultural impact as a value beyond branding, as a true form of inspiration for societal perceptions, on both local and global scales. Outside of work, youâll find her indulging in cultural pursuits, all while seeking hidden gems in each city she explores.\u003c/p\u003e\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}
51],\"picture\":[{\"id\":\"185116\",\"url\":\"https://basedesign2.imgix.net/stefania-lakatos.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":572,\"height\":707,\"kind\":\"image\"}]},{\"id\":\"211620\",\"slug\":\"samuel-bourke\",\"firstName\":\"Samuel\",\"lastName\":\"Bourke\",\"jobTitle\":[{\"id\":\"237269\",\"title\":\"Account Director\"}],\"biography\":{\"html\":\"\u003cp\u003eFor a guy who loves a dawn run, Samuel Bourke sure knows how to keep things moving in the studio. With a fashion marketing degree from RMIT and Parsons, Samuel brings a unique mix of creativity and strategy to his work, shaped by a passion for both the arts and athletics. He started in PR, managing top clients like Nike, before pivoting to project management in a creative agency, where he honed his eye for detail and his knack for guiding high-stakes projects to success. Known for his meticulous approach and commitment to excellence, Samuel fosters a high-performance, collaborative environment that puts the client at the heart of every project. Outside the studio, heâs either pounding the pavement or diving into new music, always chasing growth in every aspect of life.\u003c/p\u003e\"},\"studio\":[{\"id\":\"226\",\"slug\":\"melbourne\",\"title\":\"Melbourne\"}],\"picture\":[]},{\"id\":\"218954\",\"slug\":\"haruka-cheung\",\"firstName\":\"Haruka\",\"lastName\":\"Cheung\",\"jobTitle\":[{\"id\":\"261\",\"title\":\"Designer\"}],\"biography\":{\"html\":\"$2f\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"218963\",\"url\":\"https://basedesign2.imgix.net/haruka-cheung.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1403,\"height\":1700,\"kind\":\"image\"}]},{\"id\":\"218957\",\"slug\":\"caroline-rygg\",\"firstName\":\"Caroline\",\"lastName\":\"Rygg\",\"jobTitle\":[{\"id\":\"213538\",\"title\":\"Growth Coordinator \u0026 Studio Manager\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eCurls, consistency, and California.\u003cbr /\u003ePut simply, Pasadena-native Caroline is in every way âvery much a Californianâ â at least thatâs how she sees it. From a young age, she leaned into her textbook âType Aâ tendencies: neat as a pin, impeccably organized, and always on top of things. This love for structure and precision naturally led to her passion for baking. Thereâs something about the chemistry-like balance of flour, sugar, and leavening that resonates with her meticulous nature â just try her olive oil cake with brown buttercream frosting, and youâll understand why. Carolineâs journey with Base began as a Business Development intern, and she now officially joins the team as our Growth Coordinator and Studio Manager in NYC. Specializing in cross-team navigation and top-tier organization, she seamlessly bridges the gap between BD and Comms, keeping everything running smoothly with a well-measured (no pun intended) touch.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"218962\",\"url\":\"https://basedesign2.imgix.net/caroline-rygg-af35.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1857,\"height\":2089,\"kind\":\"image\"}]},{\"id\":\"219111\",\"slug\":\"elsa-drevous\",\"firstName\":\"Elsa\",\"lastName\":\"Drevous\",\"jobTitle\":[{\"id\":\"20416\",\"title\":\"Senior Designer\"}],\"biography\":{\"html\":\"\u003cp\u003eFrom luxury watch marketing to designer and typographer at Base, Elsaâs journey has always been driven by creativity. Born and raised in Geneva, a city rich in culture and surrounded by nature, she grew up in a family of artistic minds â an art teacher mother, a jewelry designer brother, and a grandfather whose love for typography would later spark her own. A CD filled with his calligraphic and typographic designs â an inheritance that became a turning point, led her to Paris where she integrated these new learnings into her background in graphic design and branding. Elsa approaches design with a tangential perspective, always looking for fresh angles. At Base, she finds the perfect balance between branding and typography, embracing organic contrasts beyond the rigid Swiss tradition. A natural problem-solver and team player, she finds
51inspiration everywhere â always curious, always exploring.\u003c/p\u003e\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}],\"picture\":[{\"id\":\"222782\",\"url\":\"https://basedesign2.imgix.net/elsa-drevous.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":652,\"height\":1016,\"kind\":\"image\"}]},{\"id\":\"219113\",\"slug\":\"jack-farrazijn\",\"firstName\":\"Jack\",\"lastName\":\"Farrazijn\",\"jobTitle\":[{\"id\":\"269\",\"title\":\"Account Manager\"}],\"biography\":{\"html\":\"$30\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"225736\",\"url\":\"https://basedesign2.imgix.net/jack-farrazijn.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1394,\"height\":1699,\"kind\":\"image\"}]},{\"id\":\"223516\",\"slug\":\"wu-tong\",\"firstName\":\"Wu\",\"lastName\":\"Tong\",\"jobTitle\":[{\"id\":\"261\",\"title\":\"Designer\"}],\"biography\":{\"html\":\"$31\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"223517\",\"url\":\"https://basedesign2.imgix.net/wu-tong.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1981,\"height\":2332,\"kind\":\"image\"}]},{\"id\":\"224456\",\"slug\":\"lou-gonda\",\"firstName\":\"Lou\",\"lastName\":\"Gonda\",\"jobTitle\":[{\"id\":\"281\",\"title\":\"Office Manager\"}],\"biography\":{\"html\":\"$32\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"230082\",\"url\":\"https://basedesign2.imgix.net/lou-gonda.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1416,\"height\":1719,\"kind\":\"image\"}]},{\"id\":\"229873\",\"slug\":\"brigette-cantarella\",\"firstName\":\"Brigette\",\"lastName\":\"Cantarella\",\"jobTitle\":[{\"id\":\"261\",\"title\":\"Designer\"}],\"biography\":{\"html\":\"\u003cp\u003eArmed with a photography degree and an eye for style, Brigette thought she had found her path â until designing publications for her own work sparked a deeper passion for design. As the world shifted during COVID, she leaned into it, building a new creative foundation focused on brand and digital design. Over the next five years, Brigette honed her skills across brand identity, art direction, and digital platforms â developing a reputation for combining strategic thinking with strong visual storytelling. At Base, she brings a sharp eye for crafting ideas that move fluidly across brand worlds, from motion and digital experiences to print and campaign work.\u003c/p\u003e\"},\"studio\":[{\"id\":\"226\",\"slug\":\"melbourne\",\"title\":\"Melbourne\"}],\"picture\":[]},{\"id\":\"231976\",\"slug\":\"louis-dessaux\",\"firstName\":\"Louis\",\"lastName\":\"Dessaux\",\"jobTitle\":[{\"id\":\"119702\",\"title\":\"Motion Designer\"}],\"biography\":{\"html\":\"$33\"},\"studio\":[{\"id\":\"222\",\"slug\":\"geneva\",\"title\":\"Geneva\"}],\"picture\":[{\"id\":\"237052\",\"url\":\"https://basedesign2.imgix.net/louis-dessaux.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":631,\"height\":1004,\"kind\":\"image\"}]},{\"id\":\"234387\",\"slug\":\"tricia-vuong\",\"firstName\":\"Tricia\",\"lastName\":\"Vuong\",\"jobTitle\":[{\"id\":\"283652\",\"title\":\"Associate Account Director\"}],\"biography\":{\"html\":\"\u003cp dir=\\\"ltr\\\"\u003eTriciaâs path to project management began with stories. First as a journalism design student at The New School, then as a producer in newsrooms and nonprofits, telling stories, shaping narratives, and quietly keeping everything on track.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eRaised in a Vietnamese family between California and the Midwest, she grew up independent, observant, and always organizing something â whether it was a school event or a video shoot. Agency life came later, after years on the client side, bringing her sharp instincts and steady presence to creative teams.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eAt Base, she brings it all together: her calm, her clarity, her people sense. She has a quiet knack for holding complexity, reading the room, and making things move. Off the clock, she contributes to a podcast telling Vietnamese Boat Peopleâs stories and enjoys shooting street photography on her dadâs old Minolta.\u003cbr /\u003e\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}
51],\"picture\":[{\"id\":\"242296\",\"url\":\"https://basedesign2.imgix.net/tricia-vuong.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1487,\"height\":1722,\"kind\":\"image\"}]},{\"id\":\"241909\",\"slug\":\"chi-an-de-leo\",\"firstName\":\"ChÃ-An\",\"lastName\":\"De Leo\",\"jobTitle\":[{\"id\":\"244917\",\"title\":\"Partner \u0026 CEO\"}],\"biography\":{\"html\":\"\u003cp\u003ePossessing a truly global perspective, Chi-An brings a rich multicultural background: fluency in four languages and experience living across five countries. He launched his career in advertising before founding Rice (now BaseSGN) in 2011. Today, as Partner \u0026amp; CEO at BaseSGN, he spearheads business growth and development, applying the same strategic thinking honed through his passion for chess. Beyond his corporate endeavors, Chi-An is an avid sports enthusiast, particularly passionate about motorsports, a passion that led him to establish Vietnam's first multi-level indoor racing track.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241912\",\"url\":\"https://basedesign2.imgix.net/chi-an-de-leo-831b.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"241914\",\"slug\":\"mark-bain\",\"firstName\":\"Mark\",\"lastName\":\"Bain\",\"jobTitle\":[{\"id\":\"249\",\"title\":\"Design Director\"}],\"biography\":{\"html\":\"\u003cp\u003eMark is a graphic designer based in Ho Chi Minh City, originally from Toronto. Shy, humble, and competitive growing up, he started out sketching superheroes in middle school â an early spark that showed him he could make a living doing what he loved. With over a decade of global experience, Mark joined BaseSGN as a Design Director, specializing in crafting brand identities, packaging, and communication design that feel both strategic and evocative.\u003cbr /\u003e\u003cbr /\u003eWhat excites Mark most is creating moments of happiness, whether fleeting or lasting. Outside of work, heâs passionate about sports (except the ones he already found out he's not good at) and recently, pilates. To him, culture is the softer side of humanity â our shared emotions, expressions, and achievements that connect us across people and places.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241935\",\"url\":\"https://basedesign2.imgix.net/mark-bain-37ee.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"241918\",\"slug\":\"joshua-breidenbach\",\"firstName\":\"Joshua\",\"lastName\":\"Breidenbach\",\"jobTitle\":[{\"id\":\"241919\",\"title\":\"Partner \u0026 Executive Creative Director\"}],\"biography\":{\"html\":\"\u003cp\u003eJoshua uses design to make meaning move. He believes bold, unifying ideas can bridge cultures, spark connection, and drive positive change.\u003cbr /\u003eHeâs drawn to work that lives in the middle â between art and strategy, intuition and intent â where pop meets purpose. His process is shaped by cultural diversity, collaboration, and a deep love of discovery. To him, storytelling and world-building arenât trends; theyâre tools for shaping tomorrow.\u003cbr /\u003e\u003cbr /\u003eAn entrepreneur at heart, Joshua co-founded Rice with ChÃ-An in 2011: building lasting relationships with brands he believes in, helping them grow across cultures and make ideas travel. That spirit now lives on as BaseSGN, where Joshua leads as Partner \u0026amp; Executive Creative Director. He leads with curiosity and care, challenging whatâs expected to build what lasts: creative, connected, and made for better futures.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241932\",\"url\":\"https://basedesign2.imgix.net/joshua-breidenbach-437c.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2124,\"height\":2491,\"kind\":\"image\"}]},{\"id\":\"241955\",\"slug\":\"my-tien-huynh\",\"firstName\":\"Mỹ-Tiên\",\"lastName\":\"Huỳnh\",\"jobTitle\":[{\"id\":\"283027\",\"t
51itle\":\"Finance \u0026 Accounting Lead\"}],\"biography\":{\"html\":\"\u003cp\u003eMỹ-Tiên grew up in Há» Chà Minh City a place that never stands still. Quiet and observant, she found comfort in words and numbers filling notebooks with careful notes that mirrored how she made sense of the world. That instinct for structure led her to accounting.\u003cbr /\u003e\u003cbr /\u003eAt BaseSGN, she brings more than financial clarity â she brings calm, care, and a quiet superpower: noticing what others overlook and turning it into something useful. She was drawn to BaseSGN for its openness â the space to learn from many voices â and stays for the people: genuine, supportive, and always reminding her sheâs not in it alone.\u003cbr /\u003e\u003cbr /\u003eOutside the spreadsheets, youâll find her behind a camera. Still observing, still capturing the world with quiet attention.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241937\",\"url\":\"https://basedesign2.imgix.net/my-tien-huynh-3c2a.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"241959\",\"slug\":\"tram-huynh\",\"firstName\":\"Trâm\",\"lastName\":\"Huỳnh\",\"jobTitle\":[{\"id\":\"241960\",\"title\":\"General Accountant\"}],\"biography\":{\"html\":\"\u003cp\u003eRooted in Quảng Nam (now Äà Nẵng City), Tram graduated from the University of Finance and Accountancy and has built her career in taxes, banking, and auditing before joining BaseSGN.\u003cbr /\u003e\u003cbr /\u003eAs General Accountant, she manages accounting data and prepares financial reports, helping to keep BaseSGNâs operations clear and on track. Tram values the responsibility of seeing the whole accounting process through and takes pride in work that supports the studioâs future planning.\u003cbr /\u003e\u003cbr /\u003eOutside of work, she enjoys reading, cooking, traveling, and spending time with family and friends. Cooking, in particular, brings her joy and a sense of balance in her daily life.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241942\",\"url\":\"https://basedesign2.imgix.net/tram-huynh-82c2.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"241967\",\"slug\":\"ange-linh\",\"firstName\":\"Ange\",\"lastName\":\"Linh\",\"jobTitle\":[{\"id\":\"241968\",\"title\":\"Head of Film and Motion\"}],\"biography\":{\"html\":\"$34\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241921\",\"url\":\"https://basedesign2.imgix.net/ange-linh-130f.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"241973\",\"slug\":\"da-thuy-nguyen\",\"firstName\":\"Dạ-Thá»§y\",\"lastName\":\"Nguyá»
n\",\"jobTitle\":[{\"id\":\"241974\",\"title\":\"HR Admin Manager\"}],\"biography\":{\"html\":\"\u003cp\u003eThá»§yâs childhood took her across Vietnam, teaching her the art of adapting and the joy of connecting with people from all walks of life. Thoughtful by nature, she discovered early on a passion for building spaces where people can grow, belong, and thrive together.\u003cbr /\u003e\u003cbr /\u003eAs HR Admin Manager at BaseSGN, she does more than manage processes â she orchestrates the human side of work. Balancing structure with empathy, she finds common ground and turns everyday moments into opportunities for the team to shine.\u003cbr /\u003e\u003cbr /\u003eCurious and restless, Thá»§y is just as likely to be trekking, dancing, or freediving as she is guiding a team at work. Whatever the context, she brings the same spirit of discovery: helping shape an environment where creativity and people can flourish.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241924\",\"url\":\"https://basedesign2.imgix.net/da-thuy-nguyen-2003.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\"
51:2484,\"kind\":\"image\"}]},{\"id\":\"241977\",\"slug\":\"jessie-nguyen\",\"firstName\":\"Jessie\",\"lastName\":\"Nguyá»
n\",\"jobTitle\":[{\"id\":\"241978\",\"title\":\"Operations Manager\"}],\"biography\":{\"html\":\"\u003cp\u003ePersonal growth has always been at the heart of everything Jessie does â a value instilled early and carried through every step since.\u003cbr /\u003e\u003cbr /\u003eShe joined the studio in 2021 as Store Manager and has since grown into her current role as Operations Manager at BaseSGN. Working across teams, Jessie strengthens internal systems and fine-tunes the everyday structures that keep the studio running smoothly.\u003cbr /\u003e\u003cbr /\u003eOutside the studio, she finds balance in quieter joys: drawing, crocheting, and simply enjoying time to herself. An introvert at heart, Jessie embraces stillness the same way she approaches growth: with patience, curiosity, and care.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241930\",\"url\":\"https://basedesign2.imgix.net/jessie-nguyen-0ea6.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"241981\",\"slug\":\"khanh-nguyen\",\"firstName\":\"Khanh\",\"lastName\":\"Nguyá»
n\",\"jobTitle\":[{\"id\":\"242018\",\"title\":\"Brand Strategist\"}],\"biography\":{\"html\":\"\u003cp\u003eKhanh Nguyen is a strategist at BaseSGN, shaped by a life lived between coasts in the U.S. After graduating from Emerson College in Boston, she moved to Los Angeles, where she worked across the film industry â from writersâ rooms to experiential activations. What began as a love of cinema grew into a fascination with narrative itself: how stories move people, and how brands can, too.\u003cbr /\u003e\u003cbr /\u003eAt BaseSGN, Khanhâs path evolved from project management to strategy: a shift born from curiosity and a desire to understand what drives clients forward. Today, she combines analytical rigor with cultural sensitivity to help brands articulate not just what they do, but why it matters.\u003cbr /\u003e\u003cbr /\u003eOutside the studio, sheâs an avid observer of film and food, sharing thoughtful reviews on Letterboxd and Beli. Her latest mission: making Beli \\\"fetch\\\" in Saigon.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241933\",\"url\":\"https://basedesign2.imgix.net/khanh-nguyen-26cd.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"241983\",\"slug\":\"minh-anh-nguyen\",\"firstName\":\"Minh-Anh\",\"lastName\":\"Nguyá»
n\",\"jobTitle\":[{\"id\":\"20416\",\"title\":\"Senior Designer\"}],\"biography\":{\"html\":\"\u003cp\u003eMinh-Anh Nguyen is a Vietnamese-American designer guided by observation and curiosity. Born in Seattle but shaped by New York â where she arrived with no plans or connections â she learned to navigate the unfamiliar through attention, intuition, and an eye for what often goes unnoticed.\u003cbr /\u003e\u003cbr /\u003eAfter nearly five years designing data-driven graphics at Bloomberg Businessweek, her urge to see from new angles led her to Vietnam in 2024, where she joined Rice â now BaseSGN â as a Senior Designer. Her work helps brands articulate who they are and build worlds that feel honest and alive.\u003cbr /\u003e\u003cbr /\u003eOutside design, Minh-Anh has danced since childhood. These days, she practices street dance and occasionally organizes community events â spaces where movement, music, and connection meet.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241936\",\"url\":\"https://basedesign2.imgix.net/minh-anh-nguyen-cd20.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"241985\",\"slug\":\"thuong-nguyen\",\"firstName\":\"Thương\",\"lastName\":\"Nguyá»
n\",\"jobTitle\":[{\"id\":\"283683\",\"title\":\"Production Manager\"}],\"biography\":{\"html\":\"\u003cp\u003eThương began her career as a printing technology engineer â a start that gave her both a
51sharp technical mind and a makerâs instinct.\u003cbr /\u003e\u003cbr /\u003eSheâs the proud introvert who channels her inner extrovert to connect with suppliers, collaborate with designers, and keep projects moving with curiosity (and, yes, a liiiiiiittle bit of OCD).\u003cbr /\u003e\u003cbr /\u003eWhen it comes to structural and product design, Thương blends creativity with precision, always pushing to make things smarter, sharper, better. Years of experimentation have filled her toolbox with techniques and tricks she uses not to say âno,â but to find the one way to say âhow.â\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241940\",\"url\":\"https://basedesign2.imgix.net/thuong-nguyen-4fd6.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"241989\",\"slug\":\"tien-nguyen\",\"firstName\":\"Tiến\",\"lastName\":\"Nguyá»
n\",\"jobTitle\":[{\"id\":\"249\",\"title\":\"Design Director\"}],\"biography\":{\"html\":\"\u003cp\u003eTiến is a German-Vietnamese graphic designer who spent most of his life in Berlin before relocating to Ho Chi Minh City. As the child of hardworking immigrants, he naturally followed the dream every Vietnamese parent has for their kid: becoming a creative.\u003cbr /\u003e\u003cbr /\u003eHe first studied art history and worked as an artist liaison and communications manager in some of Germanyâs leading galleries â until he got restless and pivoted into design. For over a decade, he helped create visual identities and campaigns for museums, theaters, and cultural institutions, always with a love for print, editorial, and spatial work grounded in typographic experimentation. In his role as Design Director at BaseSGN, Tien focuses on leading and mentoring the design team and the wider studio.\u003cbr /\u003e\u003cbr /\u003eAlways curious for the âother,â Tien loves to reference niche pop culture, geek out over indie video games, and go on questionable culinary adventures.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241941\",\"url\":\"https://basedesign2.imgix.net/tien-nguyen-7ef8.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"241997\",\"slug\":\"y-van-pham\",\"firstName\":\"Y-Vân\",\"lastName\":\"Phạm\",\"jobTitle\":[{\"id\":\"269\",\"title\":\"Account Manager\"}],\"biography\":{\"html\":\"\u003cp\u003eY-Vân brings an international perspective to BaseSGN, shaped by years of working across Europe before relocating to Ho Chi Minh City. She sees her background not as baggage but as a tool: something that helps her move fluidly between cultures, projects, and people.\u003cbr /\u003eAs a Project Manager, she balances expectations, manages timelines, and fosters the kind of open dialogue where client goals and team expertise meet seamlessly. Her approach is dynamic, her commitment steady, and her craft always rooted in respect â for the work, the team, and the people she collaborates with.\u003cbr /\u003eA believer in growth without limits, Y-Vân constantly seeks challenges that push her beyond her comfort zone. Travel is one of her greatest sources of fuel: it feeds her curiosity, broadens her perspective, and deepens her understanding of people and cultures.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241945\",\"url\":\"https://basedesign2.imgix.net/y-van-pham-7198.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"242007\",\"slug\":\"sebastiaan-weyler\",\"firstName\":\"Sebastiaan\",\"lastName\":\"Weyler\",\"jobTitle\":[{\"id\":\"118710\",\"title\":\"Managing Director\"}],\"biography\":{\"html\":\"\u003cp\u003eSeb grew up in Antwerp. A city where heritage meets creative energy. Restless and curious, he was the kind of kid who built, drew, and dismantled things just to see how they worked. That instinct to explore and understand still drives him today.\u003c/p\u003e\\n\u003cp\u003eAs a managing director at BaseSGN, Seb helps shape an environment where creativity and collaboration thrive. He works in the space between structure and freedom, turning clarity into possibility. For him, design is a way to connect: between people, ideas, and the systems that hold them together.\u003cbr /\u003eOutside the studio, Seb stays in motion. He races, tinkers with engines, and experiments with new ideas alongside his daughter â always chasing the details that make things move.\u003c/p\u003e\"}
51,\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241938\",\"url\":\"https://basedesign2.imgix.net/sebastiaan-weyler-54bb.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"242009\",\"slug\":\"anna-dinh\",\"firstName\":\"Anna\",\"lastName\":\"Äinh\",\"jobTitle\":[{\"id\":\"242010\",\"title\":\"Production Director\"}],\"biography\":{\"html\":\"\u003cp\u003eFor over a decade, Anna has been the steady hand behind Riceâs production driven by precision, care, and a belief that ideas deserve to be made real. From a single chocolate wrapper to a national uniform system, she treats every project with the same respect: make it well, or donât make it at all.\u003cbr /\u003e\u003cbr /\u003eHer instinct for making runs deep. Her father built, crafted, and created â always turning ideas into something tangible. Growing up in that spirit of creation shaped how Anna sees production: not as logistics, but as the moment vision takes form.\u003cbr /\u003e\u003cbr /\u003eAs Production Director at BaseSGN, sheâs brought to life everything from monumental art installations to exquisitely printed packaging to multi-day conferences. Calm in her leadership, sharp in her eye, she connects people, timelines, and ideas â so what leaves the studio doesnât just work, it resonates.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"241922\",\"url\":\"https://basedesign2.imgix.net/anna-dinh-f7d0.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":2119,\"height\":2484,\"kind\":\"image\"}]},{\"id\":\"282643\",\"slug\":\"lina-bee-gillis\",\"firstName\":\"Lina Bee\",\"lastName\":\"Gillis\",\"jobTitle\":[{\"id\":\"261\",\"title\":\"Designer\"}],\"biography\":{\"html\":\"$35\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"282645\",\"url\":\"https://basedesign2.imgix.net/lina-bee-gillis.jpg\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":834,\"height\":1022,\"kind\":\"image\"}]},{\"id\":\"255530\",\"slug\":\"adriana-ciravegna\",\"firstName\":\"Adriana\",\"lastName\":\"Ciravegna\",\"jobTitle\":[{\"id\":\"20444\",\"title\":\"Strategy Director\"}],\"biography\":{\"html\":\"$36\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"255531\",\"url\":\"https://basedesign2.imgix.net/adriana-ciravegna.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1487,\"height\":1722,\"kind\":\"image\"}]},{\"id\":\"256196\",\"slug\":\"stella-fry\",\"firstName\":\"Stella\",\"lastName\":\"Fry\",\"jobTitle\":[{\"id\":\"269\",\"title\":\"Account Manager\"}],\"biography\":{\"html\":\"$37\"},\"studio\":[{\"id\":\"226\",\"slug\":\"melbourne\",\"title\":\"Melbourne\"}],\"picture\":[]},{\"id\":\"282634\",\"slug\":\"mariana-solÃs\",\"firstName\":\"Mariana\",\"lastName\":\"SolÃs\",\"jobTitle\":[{\"id\":\"282636\",\"title\":\"Digital Designer\"}],\"biography\":{\"html\":\"$38\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"282649\",\"url\":\"https://basedesign2.imgix.net/mariana-solis.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":807,\"height\":952,\"kind\":\"image\"}]},{\"id\":\"282635\",\"slug\":\"jens-demarest\",\"firstName\":\"Jens\",\"lastName\":\"Demarest\",\"jobTitle\":[{\"id\":\"261\",\"title\":\"Designer\"}],\"biography\":{\"html\":\"\u003cp\u003eJens can't leave a new piece of software half-learned. Driven by genuine curiosity, he goes deep on whatever catches him. At fourteen, it was a camera, and it made photography his first creative outlet. What pulled him in was the figuring out: composition, technique, the reason a frame works. Eventually, the still frame gave way to things that moved, and motion design became the place where image-making and technical exploration finally overlapped. To no great surprise: toddler Jens could sit for hours in front of the washing machine, captivated by the spectacle of turning laundry. A first taste of motion that, looking back, explained everything.\u003c/p\u003e\u003cp\u003eSomewhere between chaos and order, creative freeflow and optimized processes, long hikes in nature and the screen, he found his sweet spot at BaseBRU as a motion designer. He mixes music for the joy of it, and whether anyone hears it is a detail. His one true soft spot: border collies. To which he's allergic. Also a detail.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}
51],\"picture\":[{\"id\":\"282640\",\"url\":\"https://basedesign2.imgix.net/jens-demarest.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":834,\"height\":1014,\"kind\":\"image\"}]},{\"id\":\"282639\",\"slug\":\"lorena-ortiz\",\"firstName\":\"Lorena\",\"lastName\":\"Ortiz\",\"jobTitle\":[{\"id\":\"189496\",\"title\":\"Associate Design Director\"}],\"biography\":{\"html\":\"\u003cp\u003eLorenaâs path to becoming Associate Design Director at BaseNYC starts far from New York â in a tiny Spanish town where she grew up surrounded by rivers, plants, and her grandparentsâ garden. Life was slow, food was everything, and curiosity was her default setting.\u003cbr /\u003eDesign wasnât a childhood dream; it found her in a school class called âimage and expression,â where things finally clicked. She realized designers arenât decorators but translators of thought â a discovery that carried her to Barcelona for a masterâs, then kept her there for ten years, building a life and a practice before New York started calling.\u003cbr /\u003eAt BaseNYC, Lorena brings that same steady drive: researching deeply, designing generously, presenting bravely, and learning at full speed. Outside the studio, she moves: cooking, dancing, and organizing her life with to-do lists that somehow keep expanding. Her superpower? Once she commits, she follows through â joyfully, stubbornly, without losing the thread.\u003c/p\u003e\"},\"studio\":[{\"id\":\"214\",\"slug\":\"new-york\",\"title\":\"New York\"}],\"picture\":[{\"id\":\"282652\",\"url\":\"https://basedesign2.imgix.net/lorena-ortiz.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1831,\"height\":2185,\"kind\":\"image\"}]},{\"id\":\"282655\",\"slug\":\"thanh-mai-nguyá»
n\",\"firstName\":\"Thanh-Mai\",\"lastName\":\"Nguyá»
n\",\"jobTitle\":[{\"id\":\"246848\",\"title\":\"Junior Brand Strategist\"}],\"biography\":{\"html\":\"\u003cp\u003eBorn and raised in Hanoï, Thanh Mai is a curious spirit who learned early to notice what everyone else walked past. A self-taught strategist, she once started an arts-and-crafts afternoon to get her cousins off their phones. And the strategy paid. It has since turned into a regular workshop for her younger cousins, and a few neighbourhood kids who share that same sense of wonder.\u003c/p\u003e\u003cp\u003eAfter studying and working in finance, she found her intuition pushing her out of corporate life and into Marou. There she encountered BaseSGN, and through it the world of branding. It wasn't long before she followed it in.\u003c/p\u003e\u003cp\u003eAs Junior Strategist at BaseSGN, she now leans on her legendary wonder and insatiable curiosity to show people a new way of seeing what's already in front of them. Off the clock, she makes stop-motion from leaves she catches midair. Still noticing what everyone else walks past.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"282656\",\"url\":\"https://basedesign2.imgix.net/thanh-mai-nguyen.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":898,\"height\":1110,\"kind\":\"image\"}]},{\"id\":\"282658\",\"slug\":\"nhi-ngo\",\"firstName\":\"Nhi\",\"lastName\":\"Ngo\",\"jobTitle\":[{\"id\":\"241956\",\"title\":\"Accountant\"}],\"biography\":{\"html\":\"\u003cp\u003eNhi grew up in Nha Trang, a coastal city known for its beaches and its seafood, which set her love of good food early. Energetic and bubbly, she is quick to make friends and quicker to try something new, especially when it comes in edible form.\u003c/p\u003e\u003cp\u003eArts and crafts was her favorite subject in school, but that appetite for manual work quickly found an unlikely partner in numbers. She studied Finance and Banking in Ho Chi Minh City, worked as an accountant across manufacturing and retail, and learned how the books hold a business together. In April 2026 she brought that to BaseSGN's accounting team, where she likes the details, the order, and the novelty that shows up most days.\u003c/p\u003e\u003cp\u003eBoth her nerdy and crafty sides meet after hours in simple things: a good meal, a finished project, a coloring session, and sometimes crochet. Small counted stitches, patient and precise, that add up to something. The accountant and the maker both approve.\u003c/p\u003e\"}
51,\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"282659\",\"url\":\"https://basedesign2.imgix.net/nhi-ngo.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1655,\"height\":2012,\"kind\":\"image\"}]},{\"id\":\"282664\",\"slug\":\"anaïs-goossens\",\"firstName\":\"Anaïs\",\"lastName\":\"Goossens\",\"jobTitle\":[{\"id\":\"269\",\"title\":\"Account Manager\"}],\"biography\":{\"html\":\"\u003cp class=\\\"p1\\\"\u003eAnaïs sees the world as a set of parts waiting to connect. Give her a team, a plan, or a rough idea, and sheâll instinctively organize the whole. Raised in Brussels, she grew up in a creative environment, influenced in part by a father working in advertising. While he drew, she preferred taking things apart and rebuilding them, learning early on that understanding how something works is the first step to making it better. That instinct carried her through advertising studies at Saint-Luc, into design and consulting, and toward the space where creativity meets structure. Project management simply felt like the natural fit.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"282665\",\"url\":\"https://basedesign2.imgix.net/anais-goossens.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1026,\"height\":1258,\"kind\":\"image\"}]},{\"id\":\"282667\",\"slug\":\"fiona-crott\",\"firstName\":\"Fiona\",\"lastName\":\"Crott\",\"jobTitle\":[{\"id\":\"131883\",\"title\":\"Digital Producer\"}],\"biography\":{\"html\":\"\u003cp\u003eFiona is a Bruxelloise through and through. She grew up getting everywhere by bike, a quiet kid whose creativity ran best in calm surroundings. That pull toward quiet drew her to museums and galleries, and eventually behind a camera, into photography at La Cambre and ECAL.\u003c/p\u003e\u003cp\u003eSince then she's worked from every seat inside very different worlds, and each one taught her a different language: contemporary art, then digital marketing, then IT and development, with freelance photography running alongside throughout.\u003c/p\u003e\u003cp\u003eThat range is what she brings to BaseBRU as Digital Producer, working the hinge between design and development. She coordinates people with different kinds of expertise and translates between them, keeping creative and technical teams pointed the same way. Focused, thoughtful, and steady, her calm always helps when production picks up speed. Which it always does.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[{\"id\":\"282668\",\"url\":\"https://basedesign2.imgix.net/fiona-crott.jpg\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1034,\"height\":1255,\"kind\":\"image\"}]},{\"id\":\"282670\",\"slug\":\"lewis-vo\",\"firstName\":\"Lewis\",\"lastName\":\"Vo\",\"jobTitle\":[{\"id\":\"261\",\"title\":\"Designer\"}],\"biography\":{\"html\":\"\u003cp\u003eLewis first found design through K-pop album art, and he has been writing code since middle school. For years the two developed side by side. Now code is part of how he thinks, experiments, and designs.\u003c/p\u003e\u003cp\u003eRaised in a small seaside town in the Mekong Delta, Lewis was drawn to BaseSGN for its roots running deep in Vietnamese culture. The Marou work made that connection feel close to home: the cacao is sourced from a province next to his own.\u003c/p\u003e\u003cp\u003eHis mix of technical fluency and visual curiosity lets him move between code and craft, using both to test ideas and give them form. At BaseSGN he works across 3D, motion, and type, with a particular pull toward 3D and letterforms. Around the studio he is the playful teammate who also says what needs to be said honestly. Off the clock, his eyes are on the sky, chasing a dark-sky site for a cleaner shot at the stars.\u003c/p\u003e\"},\"studio\":[{\"id\":\"241907\",\"slug\":\"saigon\",\"title\":\"Saigon\"}],\"picture\":[{\"id\":\"282671\",\"url\":\"https://basedesign2.imgix.net/lewis-vo.png\",\"alt\":null,\"caption\":null,\"copyright\":null,\"width\":1484,\"height\"
51:1740,\"kind\":\"image\"}]},{\"id\":\"282673\",\"slug\":\"sabine-boghossian\",\"firstName\":\"Sabine\",\"lastName\":\"Boghossian\",\"jobTitle\":[{\"id\":\"241994\",\"title\":\"Communications Manager\"}],\"biography\":{\"html\":\"\u003cp\u003e.\u003c/p\u003e\"},\"studio\":[{\"id\":\"218\",\"slug\":\"brussels\",\"title\":\"Brussels\"}],\"picture\":[]},{\"id\":\"282675\",\"slug\":\"xuân-mai-nguyá»
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