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187	<a href="https://studioxag.com" class="logo-inner" title="Studio XAG" alt="Studio XAG logo">
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201</h1>
202
203
204<div class="introduction-container">
205					<style>
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217		<div class="introduction-text">
218		<div class="introduction-text-inner">
219			<div class="introduction-text-inner-scroll">
220				<header><h2>				<p>Strategy that<br />
221cuts through</p>
222<h1 class="page-title entry-title" style="display: none;">Brand Experience Strategy Services | StudioXAG</h1>
223</h2></header>
224			</div>
225		</div>
226	</div>
227</div>
228
229
230<div class="menu">
231	<div class="menu-inner">
232		<div class="menu-button-inner menu-icon">
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237	</div>
238</div>
239
240<style>
241	.overview .intro,
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263<div class="page-container">
264
265	
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267		
268		
269					<section class="container space-y-10 md:space-y-16">
270            <h3 class="text-center">
271            <span class="page-title">Strategy</span> <span class="arrow">&rarr;</span> Our Approach        </h3>
272    
273    <div class="body-text w-full md:w-3/4 lg:w-1/2 mx-auto">
274        <h4 style="text-align: center;">Bring the “why”<br />
275behind the wow</h4>
276<p>&nbsp;</p>
277<p>We translate cultural shifts and consumer behaviour to define what&#8217;s next for your brand, transforming strategic insight into bold, impactful experiences.</p>
278<p>Our in-house strategists aren&#8217;t generalists working to a formula. Working in close collaboration with our creative and production teams who create brand spaces and experiences every day, they ground every insight in what actually works. The result: direction your teams can use to move faster, and with confidence.</p>
279    </div>
280</section>		
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303					<section class="container">
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305    
306                        <div class="media-container video-container show-play-button md:w-3/4 xl:w-4/6 mx-auto">
307                <div class="relative">
308                    <div class="play-button">Play Video</div>
309
310                    <img class="block mx-auto w-full h-auto" src="https://i0.wp.com/studioxag.com/wp-content/uploads/Screenshot-2024-03-21-at-13.46.36.jpg?fit=1920%2C1080&ssl=1" width="1920" height="1080" alt="Karl Lagerfeld Jeans - Retail Design Strategy - StudioXAG">
311
312                    <video src="https://player.vimeo.com/progressive_redirect/playback/930974827/rendition/720p/file.mp4?loc=external&log_user=0&signature=728da0832ab636dad3e986b940597e56e5599987f56953371308632450d29a86" width="1920" height="1080" preload="metadata" loop playsinline controls controlsList="nodownload noremoteplayback" poster="https://i0.wp.com/studioxag.com/wp-content/uploads/Screenshot-2024-03-21-at-13.46.36.jpg?fit=1920%2C1080&ssl=1"></video>
313                </div>
314            </div>
315            
316    	<div class="caption">
317		Our team describe how we defined the retail identity for a new brand, Karl Lagerfeld Jeans	</div>
318</section>		
319		
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327					<section class="container grid grid-cols-1 md:grid-cols-2 gap-x-6 gap-y-12 md:gap-x-12">
328                        <div class="p-6 md:p-12 bg-black text-white rounded-lg box-item space-y-6 md:space-y-8">
329                <h3 class="text-center text-2xl md:text-4xl font-medium">Insight + Intelligence</h3>
330
331                <div class="text-center">
332                    <p>The trends shaping your category are moving fast. We scan culture, decode emerging behaviours and map the competitive landscape, translating signals into sharp intelligence and inspiration that helps your brand envision and plan what comes next.</p>
333                </div>
334            </div>
335                    <div class="p-6 md:p-12 bg-black text-white rounded-lg box-item space-y-6 md:space-y-8">
336                <h3 class="text-center text-2xl md:text-4xl font-medium">Experience Strategy</h3>
337
338                <div class="text-center">
339                    <p>Every great experience starts with a clear strategic foundation. For brands with a specific project to deliver, we map the consumer journey, define the spatial narrative and establish the principles that connect each moment, giving your teams something concrete to act on.</p>
340                </div>
341            </div>
342                    <div class="p-6 md:p-12 bg-black text-white rounded-lg box-item space-y-6 md:space-y-8">
343                <h3 class="text-center text-2xl md:text-4xl font-medium">Sustainability Strategy</h3>
344
345                <div class="text-center">
346                    <p>Sustainability is no longer optional, it&#8217;s expected by consumers. As a Certified B Corp, we help brands embed it meaningfully into their experiences: identifying high impact opportunities and building a practical strategy that delivers on your ambition without compromising on creativity.</p>
347                </div>
348            </div>
349                    <div class="p-6 md:p-12 bg-black text-white rounded-lg box-item space-y-6 md:space-y-8">
350                <h3 class="text-center text-2xl md:text-4xl font-medium">Evidence + Impact</h3>
351
352                <div class="text-center">
353                    <p>Proving the effectiveness of brand experiences has always been difficult, until now. We equip team
353s with the data and evidence to show their spaces are resonating with customers emotionally, culturally and commercially.</p>
354                </div>
355            </div>
356            </section>		
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374		
375					<section class="container space-y-10 md:space-y-16">
376            <h3 class="text-center">
377            <span class="page-title">Strategy</span> <span class="arrow">&rarr;</span> Our Research Toolkit        </h3>
378    
379    <div class="body-text w-full md:w-3/4 lg:w-1/2 mx-auto">
380        <h4 style="text-align: center;">Research backed by proven expertise</h4>
381<p>&nbsp;</p>
382<p>To uncover new opportunities for your brand, we combine expert perspectives with first‑hand experience of how customers respond to spaces.</p>
383<p><strong>Expert focus groups</strong><br />
384Cross‑disciplinary conversations with StudioXAG strategy, design and creative leadership to stress‑test every insight against lived creative and commercial experience.</p>
385<p><strong>In-depth cultural research</strong><br />
386Global scanning of retail, digital, design and cultural sources to uncover best‑in‑class examples and unexpected case studies that challenge assumptions.</p>
387<p><strong>Trend intelligence</strong><br />
388A library of hundreds of reports across luxury, beauty, fashion, hospitality and culture, filtered against your brief to surface relevant shifts, emerging behaviours and lateral signals.</p>
389<p><strong>In-store analysis</strong><br />
390On‑site audits with our creative team to capture spatial, sensorial and service details that online research alone cannot see.</p>
391    </div>
392</section>		
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416					<section class="container grid grid-cols-1 md:grid-cols-2 gap-x-6 gap-y-12 md:gap-x-12">
417    <div class="flex flex-col">
418        
419                    <div class="media-container">
420                <img class="block mx-auto w-full h-auto" src="https://i0.wp.com/studioxag.com/wp-content/uploads/AK0_6076-Studio-XAG-New-Studio-07.24-HIGH-RES.jpg?fit=1200%2C857&ssl=1" width="1200" height="857" alt="">
421                            </div>
422            </div>
423    <div class="flex flex-col">
424        
425                    <div class="media-container">
426                <img class="block mx-auto w-full h-auto" src="https://i0.wp.com/studioxag.com/wp-content/uploads/AK0_6988-Studio-XAG-New-Studio-07.24-HIGH-RES.jpg?fit=1200%2C857&ssl=1" width="1200" height="857" alt="">
427                            </div>
428            </div>
429</section>		
430		
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438		
439					<section class="container space-y-10 md:space-y-16">
440            <h3 class="text-center">
441            <span class="page-title">Strategy</span> <span class="arrow">&rarr;</span> Futureproof        </h3>
442    
443    <div class="body-text w-full md:w-3/4 lg:w-1/2 mx-auto">
444        <h4 style="text-align: center;">Insights from the cutting-edge of brand experience</h4>
445<p>&nbsp;</p>
446<p>Get in‑depth intelligence on the subjects that matter most right now. Created by our strategy team, our Futureproof reports keep your brand at the forefront of retail and experience design, offering fresh perspectives and actionable ideas.</p>
447    </div>
448</section>		
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489                        <img src="https://i0.wp.com/studioxag.com/wp-content/uploads/COVER.png?fit=1200%2C672&ssl=1" width="1200" height="672" alt="">
490                    </div>
491
492                            </div>
493
494            <div class="md:basis-1/2">
495                <div class="body-text-alt">
496                    <p><strong>Permanence Reimagined</strong> &#8211; 2025</p>
497<p>Stores are no longer defined by what they sell, but by how they make people feel. This report explores how brands are blending the energy of temporary retail with the depth of long-term presence to offer customers endless reasons to return.</p>
498<p><a href="https://studioxag.com/the-future-of-store-design/">Read more here.</a></p>
499                </div>
500            </div>
501        </div>
502    </section>
503
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531                    
532                    <div class="media-container">
533                        <img src="https://i0.wp.com/studioxag.com/wp-content/uploads/New-Cultural-Horizons-Thumb.jpg?fit=1200%2C674&ssl=1" width="1200" height="674" alt="">
534                    </div>
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536                            </div>
537
538            <div class="md:basis-1/2">
539                <div class="body-text-alt">
540                    <p><strong>New Cultural Horizons</strong> &#8211; 2024</p>
541<p>In an era of sameness, the future belongs to brands willing to reimagine their stories, space
541s and connections. This report explores how leading brands are transforming storytelling, co-creation and immersive experience to reach tomorrow&#8217;s consumers.</p>
542<p><a href="https://studioxag.com/new-cultural-horizons/">Read more here.</a></p>
543                </div>
544            </div>
545        </div>
546    </section>
547
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577                        <img src="https://i0.wp.com/studioxag.com/wp-content/uploads/Screenshot-2024-05-10-at-10.37.21.png?fit=1200%2C673&ssl=1" width="1200" height="673" alt="Hyperphysical Experiences Insights Briefing - Brand Experience - StudioXAG">
578                    </div>
579
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582            <div class="md:basis-1/2">
583                <div class="body-text-alt">
584                    <p><strong>Hyperphysical Experiences</strong> &#8211; 2024</p>
585<p>The most forward-thinking brands are responding to a chaotic world with a new generation of spaces. This report explores what it means to design imaginative, sensorial and emotionally rich environments that invite people to truly live the story.</p>
586<p><a href="https://studioxag.com/hyperphysical-experiences/">Read more here.</a></p>
587                </div>
588            </div>
589        </div>
590    </section>
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621                        <img src="https://i0.wp.com/studioxag.com/wp-content/uploads/Screenshot-2024-05-10-at-10.37.33.png?fit=1200%2C672&ssl=1" width="1200" height="672" alt="Radical Circularity Insights Briefing - StudioXAG">
622                    </div>
623
624                            </div>
625
626            <div class="md:basis-1/2">
627                <div class="body-text-alt">
628                    <p><strong>Radical Circularity</strong> &#8211; 2023</p>
629<p>Circularity is reshaping what sustainable brand experiences look like. This report breaks down the key principles of the movement, who is pioneering it, and how it will impact your brand.</p>
630<p><a href="https://studioxag.com/updates/radical-circularity/">Read more here.</a></p>
631                </div>
632            </div>
633        </div>
634    </section>
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649
650            
651            <div class="mx-auto w-full text-center text-2xl leading-8 sm:w-3/4 md:text-4xl md:leading-[2.75rem]">
652                “The session was incredibly insightful and unlike any presentation I’ve seen from an agency in years.”            </div>
653
654                            <div class="text-center">
655                    Matthias Fischer – Global Director of Digital &amp; Retail Marketing, adidas                </div>
656                    </div>
657    </section>		
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682        <section class="two-column-text space-y-10 md:space-y-16 bg-set py-10 md:py-16 !text-white" style="background: black">
683
684    
685                    <h3 class="text-center">
686                <span class="page-title">Strategy</span> <span class="arrow">&rarr;</span> Case Studies            </h3>
687        
688        <div class="container flex flex-col basis md:flex-row gap-6 md:gap-12 md:flex-row-reverse md:items-center">
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694                    <div class="media-container">
695                        <img src="https://i0.wp.com/studioxag.com/wp-content/uploads/Luxury_Beauty_Strategy-2.jpg?fit=1080%2C864&ssl=1" width="1080" height="864" alt="">
696                    </div>
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698                            </div>
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700            <div class="md:basis-1/2">
701                <div class="body-text-alt">
702                    <h4>A Five Year Vision to Redefine a Prestige Beauty Brand’s Experiences</h4>
703<p>A leading Japanese luxury beauty brand needed a bold, future-facing vision to guide how their space
703s could evolve over the next five years, one that would inspire their internal teams and set a clear strategic direction.</p>
704<p>We delivered a rich strategic presentation grounded in consumer mindsets and cross-industry precedent, translating emerging experience territories into spatial principles and design provocations that made the future feel tangible and actionable.</p>
705                </div>
706            </div>
707        </div>
708    </section>
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739                        <img src="https://i0.wp.com/studioxag.com/wp-content/uploads/Diamond_Brand_Strategy-3.jpg?fit=1000%2C799&ssl=1" width="1000" height="799" alt="">
740                    </div>
741
742                            </div>
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744            <div class="md:basis-1/2">
745                <div class="body-text-alt">
746                    <h4>A Global Retail Strategy for a Category Under Pressure</h4>
747<p>With lab-grown alternatives flooding the market and traditional retail formats failing to make a compelling case for natural diamonds, a global diamond brand needed a first-ever store concept that could cut through and reclaim desire for the real thing.</p>
748<p>We delivered a complete retail identity system spanning competitor analysis, customer segmentation, spatial principles, and a modular materiality guide, designed to work coherently across various footprint sizes without sacrificing brand impact.</p>
749                </div>
750            </div>
751        </div>
752    </section>
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782                    <div class="media-container">
783                        <img src="https://i0.wp.com/studioxag.com/wp-content/uploads/Sportswear_Traffic_Strategy-3.jpg?fit=1000%2C801&ssl=1" width="1000" height="801" alt="">
784                    </div>
785
786                            </div>
787
788            <div class="md:basis-1/2">
789                <div class="body-text-alt">
790                    <h4>A Culture-Led Strategy to Drive Footfall to Stores</h4>
791<p>A global sportswear brand wanted to drive new audiences into their retail stores through culturally relevant tactics that could spark genuine curiosity and convert awareness into footfall.</p>
792<p>We developed an audience-mapped, traffic-driving toolkit with scalable and market-adaptable tactics, built around five core consumer segments, that brought new consumers through the door in inventive ways while staying unmistakably on brand.</p>
793                </div>
794            </div>
795        </div>
796    </section>
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806        <p style="text-align: center;"><!--HubSpot Call-to-Action Code --><span id="hs-cta-wrapper-c073dc74-857a-4485-9441-f7785516344c" class="hs-cta-wrapper"><span id="hs-cta-c073dc74-857a-4485-9441-f7785516344c" class="hs-cta-node hs-cta-c073dc74-857a-4485-9441-f7785516344c"><!-- [if lte IE 8]></p>
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816    </div>
817</section>		
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834    <div class="container space-y-10 md:space-y-16">
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836        <div class="mx-auto w-full text-center font-medium !leading-tight text-3xl md:text-4xl xl:text-5xl">
837            Explore our services        </div>
838
839        <!-- <div class="flex flex-col gap-10 sm:flex-row sm:justify-center sm:mx-auto lg:gap-16"> -->
840        <div class="grid grid-cols-1 gap-10 md:grid-cols-3 md:gap-16 justify-items-center">
841                                                                        <span class="w-full md:w-56 text-center bg-white border-black border-solid border-2 p-3 rounded !text-black font-medium">Strategy</span>
842                                                                                <a class="w-full md:w-56 text-center bg-black border-black border-solid border-2 hover:bg-white hover:border-black hover:!border-2 hover:!text-black hover:border-solid transition-colors duration-200 p-3 rounded !text-white font-medium" href="http://www.studioxag.com/design/">Design</a>
843                                                                                <a class="w-full md:w-56 text-center bg-black border-black border-solid border-2 hover:bg-white hover:border-black hover:!border-2 hover:!text-black hover:border-solid transition-colors duration-200 p-3 rounded !text-white font-medium" href="http://www.studioxag.com/production/">Production</a>
844                                                        </div>
845    </div>
846</section>		
847		
848		
849		
850		
851		
852		
853		
854		
855		
856		
857		
858		
859		
860	
861	<section class="scrollable-container scrollable-related py-12 md:py-16 space-y-10 md:space-y-16">
862					<h3 class="text-center !text-white">
863				<a href="https://studioxag.com/work/" class="page-title !text-white">Our Work</a> <span class="arrow">&rarr;</span> Latest Projects
864			</h3>
865
866			<div class="scrollable-inner">
867
868				
869
870<div class="link-container  filter-7 filter-8  filter-90 " id="link-10014">
871
872	<a href="https://studioxag.com/work/lxp-hangzhou/" title="LXP">
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878				color: #d8b154			}
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880					<div class="link-image">
881				<img src="https://i0.wp.com/studioxag.com/wp-content/uploads/MARL2691-scaled.jpg?resize=800%2C800&ssl=1" width="800" height="800" alt="A golden journey through time for SK-II" loading="lazy">
882			</div>
883
884					
885		<div class="mt-3 md:mt-5 link-text text-center">
886			<div class="link flex flex-col gap-2" title="LXP">
887
888				
889					
890					<div class="link-title flex min-h-16 items-center justify-center">
891						<span>A golden journey through time for <span class="strong link-client-name">SK-II</span></span>
892					</div>
893
894							</div>
895		</div>
896	</a>
897</div>
898
899<div class="link-container  filter-16 filter-7  filter-91 " id="link-10227">
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901	<a href="https://studioxag.com/work/creating-clarity-for-the-ordinary/" title="Creating Clarity for The Ordinary">
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909					<div class="link-image">
910				<img src="https://i0.wp.com/studioxag.com/wp-content/uploads/The_Ordinary_Thumb.jpg?resize=800%2C800&ssl=1" width="800" height="800" alt="Creating Clarity for The Ordinary" loading="lazy">
911			</div>
912
913					
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915			<div class="link flex flex-col gap-2" title="Creating Clarity for The Ordinary">
916
917				
918					
919					<div class="link-title flex min-h-16 items-center justify-center">
920						<span>Creating Clarity for <span class="strong link-client-name">The Ordinary</span></span>
921					</div>
922
923							</div>
924		</div>
925	</a>
926</div>
927
928<div class="link-container  filter-5 filter-7 filter-8  filter-18 " id="link-10099">
929
930	<a href="https://studioxag.com/work/the-charm-playground/" title="The Charm Playground">
931		<style>
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940			</div>
941
942					
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944			<div class="link flex flex-col gap-2" title="The Charm Playground">
945
946				
947					
948					<div class="link-title flex min-h-16 items-center justify-center">
949						<span>The Charm Playground for <span class="strong link-client-name">Coach</span></span>
950					</div>
951
952							</div>
953		</div>
954	</a>
955</div>
956
957<div class="link-container  filter-6 filter-8  filter-53 " id="link-9903">
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959	<a href="https://studioxag.com/work/acne-studios-s-s-26/" title="Layer to Reveal">
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967					<div class="link-image">
968				<img src="https://i0.wp.com/studioxag.com/wp-content/uploads/2025-10-XAG-AcneStudio-4-2-scaled.jpg?resize=800%2C800&ssl=1" width="800" height="800" alt="Crafting a layered world for Acne Studios " loading="lazy">
969			</div>
970
971					
972		<div class="mt-3 md:mt-5 link-text text-center">
973			<div class="link flex flex-col gap-2" title="Layer to Reveal">
974
975				
976					
977					<div class="link-title flex min-h-16 items-center justify-center">
978						<span>Crafting a layered world for <span class="strong link-client-name">Acne Studios </span></span>
979					</div>
980
981							</div>
982		</div>
983	</a>
984</div>
985
986<div class="link-container  filter-6 filter-8  filter-53 " id="link-9791">
987
988	<a href="https://studioxag.com/work/the-unrolling-of-the-bow/" title="The Unrolling of the Bow">
989		<style>
990			/* #link-9791 .link-client-name, */
991			/* #link-9791 .link-categories, */
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998			</div>
999
1000					
1001		<div class="mt-3 md:mt-5 link-text text-center">
1002			<div class="link flex flex-col gap-2" title="The Unrolling of the Bow">
1003
1004				
1005					
1006					<div class="link-title flex min-h-16 items-center justify-center">
1007						<span>A fresh twist on the bow for <span class="strong link-client-name">Acne Studios</span></span>
1008					</div>
1009
1010							</div>
1011		</div>
1012	</a>
1013</div>
1014
1015<div class="link-container  filter-3 filter-6  filter-89 " id="link-9769">
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1017	<a href="https://studioxag.com/work/skims-luisaviaroma/" title="Luisaviaroma">
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1027			</div>
1028
1029					
1030		<div class="mt-3 md:mt-5 link-text text-center">
1031			<div class="link flex flex-col gap-2" title="Luisaviaroma">
1032
1033				
1034					
1035					<div class="link-title flex min-h-16 items-center justify-center">
1036						<span>A sculpted, high-gloss world for <span class="strong link-client-name">SKIMS</span></span>
1037					</div>
1038
1039							</div>
1040		</div>
1041	</a>
1042</div>
1043
1044<div class="link-container  filter-2 filter-5 filter-6  filter-27 " id="link-9718">
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1046	<a href="https://studioxag.com/work/liberty-london-the-making-of-christmas/" title="The Making of Christmas">
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1056			</div>
1057
1058					
1059		<div class="mt-3 md:mt-5 link-text text-center">
1060			<div class="link flex flex-col gap-2" title="The Making of Christmas">
1061
1062				
1063					
1064					<div class="link-title flex min-h-16 items-center justify-center">
1065						<span>
1065The Making of Christmas for <span class="strong link-client-name">Liberty</span></span>
1066					</div>
1067
1068							</div>
1069		</div>
1070	</a>
1071</div>
1072
1073<div class="link-container  filter-2 filter-5 filter-6 filter-8  filter-27 " id="link-9585">
1074
1075	<a href="https://studioxag.com/work/liberty-lbty-case-study/" title="LBTY for Liberty">
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1084				<img src="https://i0.wp.com/studioxag.com/wp-content/uploads/Frame-40-4.png?resize=800%2C800&ssl=1" width="800" height="800" alt="A delicate balancing act for Liberty" loading="lazy">
1085			</div>
1086
1087					
1088		<div class="mt-3 md:mt-5 link-text text-center">
1089			<div class="link flex flex-col gap-2" title="LBTY for Liberty">
1090
1091				
1092					
1093					<div class="link-title flex min-h-16 items-center justify-center">
1094						<span>A delicate balancing act for <span class="strong link-client-name">Liberty</span></span>
1095					</div>
1096
1097							</div>
1098		</div>
1099	</a>
1100</div>			</div>
1101			</section>
1102</div>
1103
1104<nav>
1105
1106					    <div class="background-colours vd1">
1107		        <div class="colour-1"></div>
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1111		        <div class="colour-5"></div>
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1113		
1114		<div class="nav-inner">
1115		    <ul class="nav-links">
1116		        <li><a href="https://studioxag.com/work/">Our Work</a></li>
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1141		                <li><a href="/strategy/">Strategy</a></li>
1142		                <li><a href="/design/">Design</a></li>
1143		                <li><a href="/production/">Production</a></li>
1144		            </ul>
1145		        </li>
1146		        <li><a href="/studio/">Studio</a></li>
1147		        <li><a href="https://studioxag.com/updates/">Updates</a></li>
1148		        <li><a href="/contact-us/">Say Hello</a></li>
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1167		        <ul>
1168<li><a href="https://studioxag.com/the-x-press" target="_blank" rel="noopener">Newsletter</a></li>
1169<li><a href="https://studioxag.com/sustainability/">Sustainability</a></li>
1170<li><a href="https://studioxag.com/join-us/">Join The Team</a></li>
1171</ul>
1172		    </ul>
1173		</div>
1174
1175		<div class="nav-right">
1176		    <ul class="links">
1177		        <ul>
1178<li><a href="https://www.instagram.com/studioxag/">Instagram</a></li>
1179<li><a href="https://www.linkedin.com/company/studioxag">LinkedIn</a></li>
1180<li><a href="https://studioxag.com/privacy-policy/">Privacy Policy</a></li>
1181</ul>
1182		    </ul>
1183		</div>
1184</nav>
1185
1186<div class="drag-prompt"></div>
1187<div class="filter-prompt"></div>
1188
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