PageSourceSearch

https://www.springfair.com/news/gen-z-travelling-viral-independent-shops-

html springfair.com collected 2026-09-25 18:53:00 UTC 103,917 bytes, 2,012 lines download raw bytes

1
2
3
4
5
6
7
8	
9	
10	
11	
12<!DOCTYPE html>
13	<html lang="en-GB" class="no-js">
14		<head>
15			
16	<meta http-equiv="Content-Type" content="text/html;charset=utf-8" />
17
18	<title>
19		
20			Why Gen Z Travels 95 Minutes to Shop Independent
21		
22	</title>
23	<meta name="generator" 	 content="SHOWOFF by ASP.events" />
24	<meta name="author" content="">
25
26	
27	<meta name="description" content="80% of Gen Z have visited an independent shop after finding it on social media. What the 'viral pilgrimage' trend means for UK independent retailers" />
28	<meta name="keywords" content="" />
29
30	<meta name="viewport" content="width=device-width, initial-scale=1.0" />
31
32	
33	
34		
35		
36					<meta property="og:title" content="Why&#x20;Gen&#x20;Z&#x20;Travels&#x20;95&#x20;Minutes&#x20;to&#x20;Shop&#x20;Independent" />  
37			<meta property="og:site_name" content="Spring&#x20;Fair&#x20;2027" />  
38			<meta property="schema:description" typeof="https://schema.org/WebPage" content="80&#x25;&#x20;of&#x20;Gen&#x20;Z&#x20;have&#x20;visited&#x20;an&#x20;independent&#x20;shop&#x20;after&#x20;finding&#x20;it&#x20;on&#x20;social&#x20;media.&#x20;What&#x20;the&#x20;&#x27;viral&#x20;pilgrimage&#x27;&#x20;trend&#x20;means&#x20;for&#x20;UK&#x20;independent&#x20;retailers" />  
39			<meta property="schema:name" typeof="https://schema.org/WebPage" content="Why&#x20;Gen&#x20;Z&#x20;Is&#x20;Travelling&#x20;for&#x20;Viral&#x20;Independent&#x20;Shops&nbsp;" />  
40			<meta property="og:description" content="80&#x25;&#x20;of&#x20;Gen&#x20;Z&#x20;have&#x20;visited&#x20;an&#x20;independent&#x20;shop&#x20;after&#x20;finding&#x20;it&#x20;on&#x20;social&#x20;media.&#x20;What&#x20;the&#x20;&#x27;viral&#x20;pilgrimage&#x27;&#x20;trend&#x20;means&#x20;for&#x20;UK&#x20;independent&#x20;retailers" />  
41			<meta property="og:type" content="article" />  
42
43			<!--
44			896CC470F1E666EB742EBE1ED00FBAE70FB2A37496C44A5706E43BEFED69A8C4
45			-->
46			<base href="https://www.springfair.com/" > 
47	<meta name="robots" content="index, follow" />  
48	<link rel="icon" href="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/favicon.ico" type="image/x-icon" />  
49	<link rel="canonical" href="https://www.springfair.com/news/gen-z-travelling-viral-independent-shops-" />  
50
51	
52	
53
54
55
56			
57
58    
59    
60        
61        
62    
63    
64        
65
66    
67    <link rel="stylesheet" href="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/__theme/css/site.css?v=DAA612D7"/> 
68    <link rel="stylesheet" href="https://themes.asp.events/springfair2027/dist/css/springfair2027.firstload.css" />
69
70    
71    <link rel="preload" href="https://themes.asp.events/springfair2027/dist/css/springfair2027.main.css" as="style" onload="this.rel='stylesheet'">
72    <noscript>
73        <link rel="stylesheet" href="https://themes.asp.events/springfair2027/dist/css/springfair2027.main.css">
74    </noscript>
75
76    
77
78    
79    
80    
81    
82        
83    
84
85    
86    
87    
88    
89
90    
91    
92
93    
94        <link rel="stylesheet" href="https://use.typekit.net/rxg6ich.css">
95    
96
97
98    
99    
100    
100<script src="https://code.jquery.com/jquery-3.7.1.min.js" integrity="sha256-/JqT3SQfawRcv/BIHPThkBvs0OEvtFFmqPF/lYI/Cxo=" crossorigin="anonymous"></script>
100
101
102    
103    
103<script defer src="https://code.jquery.com/jquery-migrate-3.5.2.min.js" integrity="sha256-ocUeptHNod0gW2X1Z+ol3ONVAGWzIJXUmIs+4nUeDLI=" crossorigin="anonymous"></script>
103
104
105    
106    
106<script src="https://cdn.jsdelivr.net/npm/[email protected]/dist/script.min.js" integrity="sha384-+kbmEGZrjwfGzlYYiLQkgntepLDajw5ZAlz1jvKM4IVPwGH4Z+nbmccUIf9pz1Gq" crossorigin="anonymous"></script>
106
107	
108    
109    
109<script src="https://themes.asp.events/springfair2027/includes/javascripts/site.js"></script>
109
110
111
112
113			
114	
115	
116		
117		
118		<style>
119
120
121.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 { padding-top: 8%; }
122.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_firstname { width: 50%; display: inline-block;}
123.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_firstname label { color: #FFFFFF; }
124.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_email { width: 50%; display: inline-block; vertical-align: top; padding-top: 0px;}
125.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_email label { color: #FFFFFF; }
126.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_firstname input, 
127.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_email input {
128height: 33px;
129    width: 90%;
130    border: 0px;
131    margin-top: 6px;
132}
133.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .legal-consent-container { padding-top: 12px; color: #FFFFFF; }
134.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .legal-consent-container a { color: #FFFFFF; text-decoration: underline; }
135.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_submit .actions {
136    padding-top: 18px;
137}
138
139.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_submit .actions .hs-button { 
140    text-transform: uppercase;
141    font-family: "canada-type-gibson", sans-serif;
142    font-weight: 700;
143    letter-spacing: 0.1rem;
144    border: 2px solid;
145    color: #FFFFFF;
146    padding: 12px 17px !important;
147    padding-bottom: 8px;
148    display: inline-block;
149    font-size: 16px;
150    background-color: #193763;
151  -webkit-transition: all 0.5s ease-in-out;
152    transition: all 0.5s ease-in-out;
153}
154.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_submit .actions .hs-button:hover { 
155  -webkit-transition: all 0.5s ease-in-out;
156    transition: all 0.5s ease-in-out;
157    background-color: transparent;
158    color: #193763;
159    border-color: #193763;
160}
161
162@media only screen and (max-width: 1150px) {
163.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_firstname { width: 100%; display: inline-block;}
164.body--id-418689 #hsForm_eae6f06f-98c5-4587-b9d4-db8ea7691ad6 .hs_email { width: 100%; display: inline-block; vertical-align: top; padding-top: 12px;}
165}
166
167</style> <!-- Google Tag Manager -->
vendor: 63 bytes, lines 167-168
167
168<noscript><iframe src="//www.googletagmanager.com/ns.html?id=
168GTM-M5FW
vendor: 85 bytes, lines 168-169
168"
169height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
170<script type="text/javascript">
vendor: 325 bytes, lines 170-174
170(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
171new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
172j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
173'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
174})(window,document,'script','dataLayer','
174GTM-8DNR
vendor: 3 bytes, line 174
174');
174</script>
174
175<!-- End Google Tag Manager -->
176
177<script src="//pixel.convertize.io/4675.js"></script>
177  <meta name="google-site-verification" content="_lem_enQsBXh8kVMZXYbFwcN2QVUc8LdPRL3KeMIAqk" />        
177<script src="https://static.claydar.com/init.v1.js?id=cvjTYjBPyy"></script>
177
178
179<script>
180document.addEventListener("DOMContentLoaded", function () {
181    var featuredImage = document.querySelector(
182        ".m-libraries-news-entry__item__featured-image"
183    );
184
185    if (featuredImage && !document.querySelector(".sf-article-banner")) {
186        var banner = document.createElement("div");
187        banner.className = "sf-article-banner";
188
189        banner.innerHTML =
190            '<a href="https://www.autumnfair.com/visitor-registration?utm_term=&utm_medium=&utm_source=&utm_content=&utm_campaign=" target="_self">' +
191                '<img src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/libraries/AF-banner-700x175_2-1-.png" alt="Register now for Autumn Fair">' +
192            '</a>' +
193            '<div class="sf-article-banner-copy">' +
194                '<p><strong>We see you, forward planner.</strong> Before you start dreaming of Spring again, <strong>Autumn Fair takes place on 8 to 9 September at the NEC Birmingham.</strong> Discover <strong>800+ exhibitors</strong> and <strong>500,000+ products</strong> in one trip before peak trading kicks in. <a href="https://www.autumnfair.com/visitor-registration?utm_source=&utm_medium=&utm_campaign=" target="_self">Register for your free ticket today!</a></p>' +
195            '</div>';
196
197     
198        featuredImage.insertAdjacentElement("afterend", banner);
199        
200
201
202    }
203});
204</script>
204     
204<script>
205(function () {
206    function hideBanner() {
207        document.querySelectorAll(".sf-article-banner").forEach(function (banner) {
208            banner.style.display = "none";
209        });
210    }
211
212    hideBanner();
213    setTimeout(hideBanner, 500);
214    setTimeout(hideBanner, 1500);
215    setTimeout(hideBanner, 3000);
216})();
217</script>
217
218
219<style>
220.sf-article-banner {
221    display: none !important;
222}
223</style><style>
224
225/* Title Line Height */
226.article--default .article--default__title {    line-height: 1.2; }
227
228
229/* Library Tide Button */
230.m-button-primary.js-librarylink-entry {     background-color: #26768a; border: 2px solid #26768a; }
231.body--id-444839 .ck-button-eighteen {     background-color: #26768a; border: 2px solid #26768a; }
232
233/* YELLOW BUTTON 1px BORDER */
234.p-button-solid-branding-two {    border: 1px solid var(--color-four) !important;  }
235
236
237/* SEMINAR BG */
238.m-seminar-list--table .m-seminar-list__list__items__item {    background: #F7F7F7 !important;  }
239
240
241</style> <style>
242.m-exhibitor-entry__item__body__description__categories {
243    display: none;
244}
245</style>  <style>
246
247/*ticket: 202187 */
248
249.w-zone-dashboard .w-zone-dashboard__main .form__group { margin-top: 1em; }
250.w-zone-dashboard .js-mediafield__preview-image {
251    text-align: left;
252}
253.w-zone-dashboard .w-zone-dashboard__main .form__group__controls #UploadTab .js-upload-button { margin-top: 10px;}
254.w-zone-dashboard .w-zone-dashboard__main .form__group__controls .p-form__group__controls__column label span { display: inline-block;
255    vertical-align: middle; }
256.w-zone-dashboard .w-zone-dashboard__main .form__group__controls input[type=checkbox] { margin-top: -4px;}
257@media (min-width: 1024px) {
258    .w-zone-dashboard .w-zone-dashboard__main .form__group .form__group__controls {
259        padding: 0.5em 0;
260    }
261}
262
263</style>
264			
264<script>
265				$script('https://cdn.asp.events/includes/js/jquery/magnificPopup/1.2.0/jquery.magnific-popup.min.js', function(){ $script('https://cdn.asp.events/includes/js/ASPModal.old.min.js'); });
266
267				jQuery(document).ready(function(){
268
269					jQuery(document).on('click','.js-share-button',showShareDialog);
270
271					function showShareDialog(e)
272					{
273						e.preventDefault();
274
275						var Site = jQuery(this).attr('data-site');
276
277						if (jQuery(this).attr('data-slug') != '') {
278							var PageUrl = jQuery(this).attr('data-slug');
279						} else {
280							var PageUrl = location.href;
281						}
282
283						var contentId = '';
284						if (jQuery(this).attr('data-contentId') != '') {
285							var contentId = jQuery(this).attr('data-contentId');
286						}
287						var shareText = jQuery(this).attr('data-shareText');
288						var shareTitle = jQuery(this).attr('data-shareTitle');
289
290						jQuery.get
291							( '__share/buttons/getShareUrl'
292							, { Site:Site , PageUrl:PageUrl , PageTitle:document.title, contentId:contentId, shareText:shareText, shareTitle:shareTitle }
293							, redirectToShare
294							);
295					}
296
297					function redirectToShare(data)
298					{
299						//open email share in modal
300						if(data.ShareTo.indexOf('__share/email') == 0)
301							openRemoteModal(data.ShareTo);
302						else{
303
304						var popupBlockerChecker = {
305									check: function(popup_window){
306											var _scope = this;
307											if (popup_window) {
308													if(/chrome/.test(navigator.userAgent.toLowerCase())){
309															setTimeout(function () {
310																	_scope._is_popup_blocked(_scope, popup_window);
311															 },200);
312													}else{
313															popup_window.onload = function () {
314																	_scope._is_popup_blocked(_scope, popup_window);
315															};
316													}
317											}else{
318													_scope._displayError();
319											}
320									},
321									_is_popup_blocked: function(scope, popup_window){
322											if ((popup_window.innerHeight > 0)==false){ scope._displayError(); }
323									},
324									_displayError: function(){
325											alert("Popup Blocker is enabled! Please add this site to your exception list.");
326									}
327							};
328
329							var popup = window.open(data.ShareTo,'_blank','width=800,height=650'); //'width=620,height=440'
330							popupBlockerChecker.check(popup);
331						}
332					}
333
334				});
335			</script>
335
336		
337	
338
339		</head>
340
341
342	<body class="body--id-471485 t-default t-custom-library SF2027">
343		
344		
345		
346		<!-- Google Tag Manager (noscript) -->
vendor: 69 bytes, lines 346-347
346
347<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
347GTM-8DNR
vendor: 85 bytes, lines 347-348
347"
348height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
349<!-- End Google Tag Manager (noscript) -->
350	
351
352		<div class="site" x-data="{ scrolled: false }" x-init="() => { scrolled = window.scrollY > 0; window.addEventListener('scroll', () => { scrolled = window.scrollY > 0; });}">
353			
354			
355	<a href="news/gen-z-travelling-viral-independent-shops-#main-content" class="skip-link u-background-color-neutral-white u-text-color-neutral-black">
356		Skip to main content
357	</a>
358 
359
360			
361			<div class="p-loader p-loader-page">
362    <i class="fa-solid fa-spinner fa-spin-pulse u-text-color-neutral-white"></i>
363</div>
364			
365			
366    <header class="header" :class="{'': !scrolled,'scrolled': scrolled}"> 
367 		                 
368			<div x-data="headerResponsive({id: '441489' })" x-on:resize.window.debounce.10ms="handleOnWindowResize">
369        <template x-if="headerMobile">
370            
371
372
373
374    
375    
376    
377
378    
379    
380    
381    
382        
383    
384
385    <div class="header__mobile">
386        <div class="header__mobile__top">
387            
388            <nav class="header__navigation__mobile" x-data="{ isOpen: false }" aria-label="Main navigation mobile">
389                <button class="p-menu--accordion__trigger" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen">
390                    <span>Menu</span>
391                </button>
392                <div class="p-menu--accordion__container" :class="{ 'visible': isOpen }">
393                    <!--seed:4989B721A75EE524B2B1461C54527FDA95E39A0D-->
394	
395		
396		
397			<ul class="p-menu--accordion p-menu--accordion--id-E0255" menuid="E0255">
398		
399            
400                <li class="p-menu__item has-submenu menu__item" x-data="{ isOpen: false }" title="Exhibitors & Products">			
401                    <div class="p-menu__item__wrapper-one">
402                        
403                            <a href="exhibitors" target="_self" class="p-menu__item__link " aria-expanded="false">Exhibitors & Products</a>
404                        
405                        
406                            <div class="p-menu__item__submenu-toggle">
407                                <button class="p-menu__item__submenu-toggle__button "  aria-expanded="false" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen" >
408                                    <i class="p-menu__item__submenu-toggle__button__icon fa-light fa-chevron-down"></i>
409                                    <span class="u-screen-reader-only">Show submenu for: Exhibitors & Products</span>
410                                </button>
411                            </div>					
412                        
413                    </div>
414                    		
415                        <div class="p-menu__item__wrapper-two">	
416                            
417	
418		
419		
420			<ul class="p-menu__item__submenu p-menu__item__submenu--level-1" :class="{ 'visible': isOpen }" :style="isOpen">
421		
422            
423                <li class="p-menu__item__submenu__item menu__item"  title="Exhibitor list">			
424                    <div class="p-menu__item__submenu__item__wrapper-one">
425                        
426                            <a href="exhibitors" target="_self" class="p-menu__item__submenu__item__link ">Exhibitor list</a>
427                        
428                        
429                    </div>
430                    
431                </li>
432            
433                <li class="p-menu__item__submenu__item menu__item"  title="Product list">			
434                    <div class="p-menu__item__submenu__item__wrapper-one">
435                        
436                            <a href="exhibitor-products" target="_self" class="p-menu__item__submenu__item__link ">Product list</a>
437                        
438                        
439                    </div>
440                    
441                </li>
442            
443                <li class="p-menu__item__submenu__item menu__item"  title="Show sectors">			
444                    <div class="p-menu__item__submenu__item__wrapper-one">
445                        
446                            <a href="show-sectors" target="_self" class="p-menu__item__submenu__item__link ">Show sectors</a>
447                        
448                        
449                    </div>
450                    
451                </li>
452            
453		</ul>
454	
455
456
457                        </div>			
458                    
459                </li>
460            
461                <li class="p-menu__item has-submenu menu__item" x-data="{ isOpen: false }" title="What's On">			
462                    <div class="p-menu__item__wrapper-one">
463                        
464                            <a href="whats-on" target="_self" class="p-menu__item__link " aria-expanded="false">What's On</a>
465                        
466                        
467                            <div class="p-menu__item__submenu-toggle">
468                                <button class="p-menu__item__submenu-toggle__button "  aria-expanded="false" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen" >
469                                    <i class="p-menu__item__submenu-toggle__button__icon fa-light fa-chevron-down"></i>
470                                    <span class="u-screen-reader-only">Show submenu for: What's On</span>
471                                </button>
472                            </div>					
473                        
474                    </div>
475                    		
476                        <div class="p-menu__item__wrapper-two">	
477                            
478	
479		
480		
481			<ul class="p-menu__item__submenu p-menu__item__submenu--level-1" :class="{ 'visible': isOpen }" :style="isOpen">
482		
483            
484                <li class="p-menu__item__submenu__item menu__item"  title="What's on">			
485                    <div class="p-menu__item__submenu__item__wrapper-one">
486                        
487                            <a href="whats-on" target="_self" class="p-menu__item__submenu__item__link ">What's on</a>
488                        
489                        
490                    </div>
491                    
492                </li>
493            
494                <li class="p-menu__item__submenu__item menu__item"  title="Highlights">			
495                    <div class="p-menu__item__submenu__item__wrapper-one">
496                        
497                            <a href="whats-on/highlights" target="_self" class="p-menu__item__submenu__item__link ">Highlights</a>
498                        
499                        
500                    </div>
501                    
502                </li>
503            
504                <li class="p-menu__item__submenu__item menu__item"  title="Product Pavilions">			
505                    <div class="p-menu__item__submenu__item__wrapper-one">
506                        
507                            <a href="pavilions" target="_self" class="p-menu__item__submenu__item__link ">Product Pavilions</a>
508                        
509                        
510                    </div>
511                    
512                </li>
513            
514                <li class="p-menu__item__submenu__item menu__item"  title="The Buyers Clubhouse">			
515                    <div class="p-menu__item__submenu__item__wrapper-one">
516                        
517                            <a href="the-buyers-clubhouse" target="_self" class="p-menu__item__submenu__item__link ">The Buyers Clubhouse</a>
518                        
519                        
520                    </div>
521                    
522                </li>
523            
524		</ul>
525	
526
527
528                        </div>			
529                    
530                </li>
531            
532                <li class="p-menu__item has-submenu menu__item" x-data="{ isOpen: false }" title="Visit">			
533                    <div class="p-menu__item__wrapper-one">
534                        
535                            <a href="visit" target="_self" class="p-menu__item__link " aria-expanded="false">Visit</a>
536                        
537                        
538                            <div class="p-menu__item__submenu-toggle">
539                                <button class="p-menu__item__submenu-toggle__button "  aria-expanded="false" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen" >
540                                    <i class="p-menu__item__submenu-toggle__button__icon fa-light fa-chevron-down"></i>
541                                    <span class="u-screen-reader-only">Show submenu for: Visit</span>
542                                </button>
543                            </div>					
544                        
545                    </div>
546                    		
547                        <div class="p-menu__item__wrapper-two">	
548                            
549	
550		
551		
552			<ul class="p-menu__item__submenu p-menu__item__submenu--level-1" :class="{ 'visible': isOpen }" :style="isOpen">
553		
554            
555                <li class="p-menu__item__submenu__item menu__item"  title="Why visit">			
556                    <div class="p-menu__item__submenu__item__wrapper-one">
557                        
558                            <a href="visit" target="_self" class="p-menu__item__submenu__item__link ">Why visit</a>
559                        
560                        
561                    </div>
562                    
563                </li>
564            
565                <li class="p-menu__item__submenu__item menu__item"  title="Plan your visit">			
566                    <div class="p-menu__item__submenu__item__wrapper-one">
567                        
568                            <a href="visit/plan-your-visit" target="_self" class="p-menu__item__submenu__item__link ">Plan your visit</a>
569                        
570                        
571                    </div>
572                    
573                </li>
574            
575                <li class="p-menu__item__submenu__item menu__item"  title="Little Black Book">			
576                    <div class="p-menu__item__submenu__item__wrapper-one">
577                        
578                            <a href="visit/little-black-book" target="_self" class="p-menu__item__submenu__item__link ">Little Black Book</a>
579                        
580                        
581                    </div>
582                    
583                </li>
584            
585		</ul>
586	
587
588
589                        </div>			
590                    
591                </li>
592            
593                <li class="p-menu__item has-submenu menu__item" x-data="{ isOpen: false }" title="Exhibit">			
594                    <div class="p-menu__item__wrapper-one">
595                        
596                            <a href="exhibit" target="_self" class="p-menu__item__link " aria-expanded="false">Exhibit</a>
597                        
598                        
599                            <div class="p-menu__item__submenu-toggle">
600                                <button class="p-menu__item__submenu-toggle__button "  aria-expanded="false" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen" >
601                                    <i class="p-menu__item__submenu-toggle__button__icon fa-light fa-chevron-down"></i>
602                                    <span class="u-screen-reader-only">Show submenu for: Exhibit</span>
603                                </button>
604                            </div>					
605                        
606                    </div>
607                    		
608                        <div class="p-menu__item__wrapper-two">	
609                            
610	
611		
612		
613			<ul class="p-menu__item__submenu p-menu__item__submenu--level-1" :class="{ 'visible': isOpen }" :style="isOpen">
614		
615            
616                <li class="p-menu__item__submenu__item menu__item"  title="Why exhibit">			
617                    <div class="p-menu__item__submenu__item__wrapper-one">
618                        
619                            <a href="exhibit" target="_self" class="p-menu__item__submenu__item__link ">Why exhibit</a>
620                        
621                        
622                    </div>
623                    
624                </li>
625            
626                <li class="p-menu__item__submenu__item menu__item"  title="International Exhibitors">			
627                    <div class="p-menu__item__submenu__item__wrapper-one">
628                        
629                            <a href="exhibit/international-exhibitors" target="_self" class="p-menu__item__submenu__item__link ">International Exhibitors</a>
630                        
631                        
632                    </div>
633                    
634                </li>
635            
636		</ul>
637	
638
639
640                        </div>			
641                    
642                </li>
643            
644                <li class="p-menu__item has-submenu menu__item" x-data="{ isOpen: false }" title="Inside Retail">			
645                    <div class="p-menu__item__wrapper-one">
646                        
647                            <a href="retail-news" target="_self" class="p-menu__item__link " aria-expanded="false">Inside Retail</a>
648                        
649                        
650                            <div class="p-menu__item__submenu-toggle">
651                                <button class="p-menu__item__submenu-toggle__button "  aria-expanded="false" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen" >
652                                    <i class="p-menu__item__submenu-toggle__button__icon fa-light fa-chevron-down"></i>
653                                    <span class="u-screen-reader-only">Show submenu for: Inside Retail</span>
654                                </button>
655                            </div>					
656                        
657                    </div>
658                    		
659                        <div class="p-menu__item__wrapper-two">	
660                            
661	
662		
663		
664			<ul class="p-menu__item__submenu p-menu__item__submenu--level-1" :class="{ 'visible': isOpen }" :style="isOpen">
665		
666            
667                <li class="p-menu__item__submenu__item menu__item"  title="Parking Petition">			
668                    <div class="p-menu__item__submenu__item__wrapper-one">
669                        
670                            <a href="inside-retail/parking-petition" target="_self" class="p-menu__item__submenu__item__link ">Parking Petition</a>
671                        
672                        
673                    </div>
674                    
675                </li>
676            
677                <li class="p-menu__item__submenu__item menu__item"  title="Voices of Retail Report">			
678                    <div class="p-menu__item__submenu__item__wrapper-one">
679                        
680                            <a href="voices-retail-report" target="_self" class="p-menu__item__submenu__item__link ">Voices of Retail Report</a>
681                        
682                        
683                    </div>
684                    
685                </li>
686            
687                <li class="p-menu__item__submenu__item menu__item"  title="Newsletter">			
688                    <div class="p-menu__item__submenu__item__wrapper-one">
689                        
690                            <a href="newsletter" target="_self" class="p-menu__item__submenu__item__link ">Newsletter</a>
691                        
692                        
693                    </div>
694                    
695                </li>
696            
697                <li class="p-menu__item__submenu__item menu__item"  title="Articles">			
698                    <div class="p-menu__item__submenu__item__wrapper-one">
699                        
700                            <a href="retail-news/retail-news-articles" target="_self" class="p-menu__item__submenu__item__link ">Articles</a>
701                        
702                        
703                    </div>
704                    
705                </li>
706            
707		</ul>
708	
709
710
711                        </div>			
712                    
713                </li>
714            
715		</ul>
716	
717
718
719                    <div class="p-menu--accordion__footer">
720                        
721                            <div class="header__cta__mobile">
722                                
723		
724		
725	<div class="w-button-group w-button-group--direction-horizontal u-justify-left"> 
726 <div class="w-button-button"> 
727  <a class="p-button-solid-branding-two" href="https://www.springfair.com/visitor-registration?utm_source=&amp;utm_medium=&amp;utm_campaign="> <span class="w-button-with-icon__text">GET YOUR FREE TICKET</span> </a> 
728 </div> 
729 <div class="w-button-button"> 
730  <a class="p-button-solid-neutral-black" href="exhibit/apply-for-a-stand"> <span class="w-button-with-icon__text">BOOK A STAND</span> </a> 
731 </div> 
732</div>
733                            </div>
734                        
735                        
736                            <div class="header__top-link header__top-link--mobile">
737                                <a href="https://www.springfair.com/exhibitor-zone-login" class="header__top-link__link u-text-color-neutral-black" aria-label="E-Zone Login">E-Zone Login</a>
738                            </div>
739                        
740                    </div>
741                </div>
742            </nav>
743
744            
745            
746            
747            
748                
749            
750            
751                <div class="header__logo u-opacity-animate" :class="{'img-has-filter': !scrolled,'': scrolled}">
752                    
753                        <a href="" >
754                    
755                        <img src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/SF27_Logo-black.png" alt="Spring Fair" height="50">
756                    
757                        </a>
758                    
759                </div>
760            
761
762            
763            
764                <div class="header__search__mobile u-background-color-neutral-transparent">
765                    <span class="js-search-trigger header__search--trigger"><i class="fa-light fa-magnifying-glass u-text-color-neutral-black"></i></span>
766                </div>
767            
768
769          
770        </div>
771    </div>
772
773
774        </template>
775        <template x-if="!headerMobile">
776            
777
778
779
780    
781    
782    
783    
784    
785    
786    
787    
788        
789    
790
791    <div class="header__desktop">
792        
793        
794
795        
796        
797            
798        
799        
800            <div class="header__logo u-opacity-animate">
801                
802                    <a href="" >
803                
804                    <img src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/SF27_Logo-black.png" alt="Spring Fair" height="70">
805                
806                    </a>
807                
808            </div>
809        
810        <div class="header__content">
811            <div class="header__content__top panel--id-441489">
812                
813                    <div class="header__search header__search--desktop u-background-color-neutral-transparent">
814                        <button class="header__search--trigger js-search-trigger" type="button" aria-label="Open Site Search">
815                            <i class="fa-light fa-magnifying-glass u-text-color-neutral-black" aria-hidden="true"></i>
816                        </button>
817                    </div>
818                
819                
820                    <div class="header__top-link">
821                        <a href="https://www.springfair.com/exhibitor-zone-login" class="header__top-link__link u-text-color-neutral-black" aria-label="E-Zone Login">E-Zone Login</a>
822                    </div>
823                
824                
825                    <div class="header__cta">
826                        
827		
828		
829	<div class="w-button-group w-button-group--direction-horizontal u-justify-left"> 
830 <div class="w-button-button"> 
831  <a class="p-button-solid-branding-two" href="https://www.springfair.com/visitor-registration?utm_source=&amp;utm_medium=&amp;utm_campaign="> <span class="w-button-with-icon__text">GET YOUR FREE TICKET</span> </a> 
832 </div> 
833 <div class="w-button-button"> 
834  <a class="p-button-solid-neutral-black" href="exhibit/apply-for-a-stand"> <span class="w-button-with-icon__text">BOOK A STAND</span> </a> 
835 </div> 
836</div>
837                    </div>
838                
839            </div>
840            <div class="header__content__bottom panel--id-441489">
841                
842                <nav class="header__navigation__desktop" aria-label="Main navigation desktop">
843                    <!--seed:05FA3CDB392FCF352DF3433F504A6C300BDED477-->
844	
845		
846		
847			<ul class="p-menu--dropdown p-menu--dropdown--id-825EB is-loading" x-data="dropdownCustom({id: '825EB'})" menuid="825EB" x-on:mouseleave="handleMenuMouseLeave">
848		
849		
850			<li class="p-menu__item has-submenu menu__item" title="Exhibitors & Products" x-on:mouseenter="handleMenuItemMouseEnter" x-on:mouseleave="handleMenuItemMouseLeave">
851				
852					<a href="exhibitors" target="_self" class="p-menu__item__link " >Exhibitors & Products</a>
853				
854				
855					<button class="p-menu__item__submenu-toggle "  aria-expanded="false"  x-on:click="handleSubmenuToggle($event)">
856						<i class="p-menu__item__submenu-toggle__icon fa-light fa-chevron-down"></i>
857						<span class="u-screen-reader-only">Show submenu for: Exhibitors & Products</span>
858					</button>
859					
860	
861		
862		
863			<ul class="p-menu__item__submenu p-menu__item__submenu--level-1">
864		
865		
866			<li class="p-menu__item__submenu__item menu__item" title="Exhibitor list" >
867				
868					<a href="exhibitors" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Exhibitor list</a>
869				
870				
871			</li>
872		
873			<li class="p-menu__item__submenu__item menu__item" title="Product list" >
874				
875					<a href="exhibitor-products" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Product list</a>
876				
877				
878			</li>
879		
880			<li class="p-menu__item__submenu__item menu__item" title="Show sectors" >
881				
882					<a href="show-sectors" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Show sectors</a>
883				
884				
885			</li>
886		
887		</ul>
888		
889	
890
891
892				
893			</li>
894		
895			<li class="p-menu__item has-submenu menu__item" title="What's On" x-on:mouseenter="handleMenuItemMouseEnter" x-on:mouseleave="handleMenuItemMouseLeave">
896				
897					<a href="whats-on" target="_self" class="p-menu__item__link " >What's On</a>
898				
899				
900					<button class="p-menu__item__submenu-toggle "  aria-expanded="false"  x-on:click="handleSubmenuToggle($event)">
901						<i class="p-menu__item__submenu-toggle__icon fa-light fa-chevron-down"></i>
902						<span class="u-screen-reader-only">Show submenu for: What's On</span>
903					</button>
904					
905	
906		
907		
908			<ul class="p-menu__item__submenu p-menu__item__submenu--level-1">
909		
910		
911			<li class="p-menu__item__submenu__item menu__item" title="What's on" >
912				
913					<a href="whats-on" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">What's on</a>
914				
915				
916			</li>
917		
918			<li class="p-menu__item__submenu__item menu__item" title="Highlights" >
919				
920					<a href="whats-on/highlights" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Highlights</a>
921				
922				
923			</li>
924		
925			<li class="p-menu__item__submenu__item menu__item" title="Product Pavilions" >
926				
927					<a href="pavilions" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Product Pavilions</a>
928				
929				
930			</li>
931		
932			<li class="p-menu__item__submenu__item menu__item" title="The Buyers Clubhouse" >
933				
934					<a href="the-buyers-clubhouse" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">
934The Buyers Clubhouse</a>
935				
936				
937			</li>
938		
939		</ul>
940		
941	
942
943
944				
945			</li>
946		
947			<li class="p-menu__item has-submenu menu__item" title="Visit" x-on:mouseenter="handleMenuItemMouseEnter" x-on:mouseleave="handleMenuItemMouseLeave">
948				
949					<a href="visit" target="_self" class="p-menu__item__link " >Visit</a>
950				
951				
952					<button class="p-menu__item__submenu-toggle "  aria-expanded="false"  x-on:click="handleSubmenuToggle($event)">
953						<i class="p-menu__item__submenu-toggle__icon fa-light fa-chevron-down"></i>
954						<span class="u-screen-reader-only">Show submenu for: Visit</span>
955					</button>
956					
957	
958		
959		
960			<ul class="p-menu__item__submenu p-menu__item__submenu--level-1">
961		
962		
963			<li class="p-menu__item__submenu__item menu__item" title="Why visit" >
964				
965					<a href="visit" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Why visit</a>
966				
967				
968			</li>
969		
970			<li class="p-menu__item__submenu__item menu__item" title="Plan your visit" >
971				
972					<a href="visit/plan-your-visit" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Plan your visit</a>
973				
974				
975			</li>
976		
977			<li class="p-menu__item__submenu__item menu__item" title="Little Black Book" >
978				
979					<a href="visit/little-black-book" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Little Black Book</a>
980				
981				
982			</li>
983		
984		</ul>
985		
986	
987
988
989				
990			</li>
991		
992			<li class="p-menu__item has-submenu menu__item" title="Exhibit" x-on:mouseenter="handleMenuItemMouseEnter" x-on:mouseleave="handleMenuItemMouseLeave">
993				
994					<a href="exhibit" target="_self" class="p-menu__item__link " >Exhibit</a>
995				
996				
997					<button class="p-menu__item__submenu-toggle "  aria-expanded="false"  x-on:click="handleSubmenuToggle($event)">
998						<i class="p-menu__item__submenu-toggle__icon fa-light fa-chevron-down"></i>
999						<span class="u-screen-reader-only">Show submenu for: Exhibit</span>
1000					</button>
1001					
1002	
1003		
1004		
1005			<ul class="p-menu__item__submenu p-menu__item__submenu--level-1">
1006		
1007		
1008			<li class="p-menu__item__submenu__item menu__item" title="Why exhibit" >
1009				
1010					<a href="exhibit" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Why exhibit</a>
1011				
1012				
1013			</li>
1014		
1015			<li class="p-menu__item__submenu__item menu__item" title="International Exhibitors" >
1016				
1017					<a href="exhibit/international-exhibitors" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">International Exhibitors</a>
1018				
1019				
1020			</li>
1021		
1022		</ul>
1023		
1024	
1025
1026
1027				
1028			</li>
1029		
1030			<li class="p-menu__item has-submenu menu__item" title="Inside Retail" x-on:mouseenter="handleMenuItemMouseEnter" x-on:mouseleave="handleMenuItemMouseLeave">
1031				
1032					<a href="retail-news" target="_self" class="p-menu__item__link " >Inside Retail</a>
1033				
1034				
1035					<button class="p-menu__item__submenu-toggle "  aria-expanded="false"  x-on:click="handleSubmenuToggle($event)">
1036						<i class="p-menu__item__submenu-toggle__icon fa-light fa-chevron-down"></i>
1037						<span class="u-screen-reader-only">Show submenu for: Inside Retail</span>
1038					</button>
1039					
1040	
1041		
1042		
1043			<ul class="p-menu__item__submenu p-menu__item__submenu--level-1">
1044		
1045		
1046			<li class="p-menu__item__submenu__item menu__item" title="Parking Petition" >
1047				
1048					<a href="inside-retail/parking-petition" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Parking Petition</a>
1049				
1050				
1051			</li>
1052		
1053			<li class="p-menu__item__submenu__item menu__item" title="Voices of Retail Report" >
1054				
1055					<a href="voices-retail-report" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Voices of Retail Report</a>
1056				
1057				
1058			</li>
1059		
1060			<li class="p-menu__item__submenu__item menu__item" title="Newsletter" >
1061				
1062					<a href="newsletter" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Newsletter</a>
1063				
1064				
1065			</li>
1066		
1067			<li class="p-menu__item__submenu__item menu__item" title="Articles" >
1068				
1069					<a href="retail-news/retail-news-articles" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Articles</a>
1070				
1071				
1072			</li>
1073		
1074		</ul>
1075		
1076	
1077
1078
1079				
1080			</li>
1081		
1082		</ul>
1083		
1084			
1084<script>
1085				function dropdownCustom(params) {
1086					return {
1087						id: params.id,
1088
1089						showSubmenu($menuItem) {
1090							let $menuItemTitle = $menuItem.children('.p-menu__item__link, .p-menu__submenu__item__link, .p-menu__item__text, .p-menu__submenu__item__text');
1091							let $menuItemToggle = $menuItem.children('.p-menu__item__submenu-toggle, .p-menu__item__submenu__item__submenu-toggle');
1092
1093							$menuItem.addClass('has-submenu-open');
1094							$menuItemTitle.attr('aria-expanded', 'true');
1095							$menuItemToggle.attr('aria-expanded', 'true');
1096
1097							$menuItem.children('.p-menu__item__submenu').children('li.p-menu__item__submenu__item').children('.p-menu__item__submenu-sublevel').attr('aria-expanded', 'true');
1098							$menuItem.children('.p-menu__item__submenu').children('li.p-menu__item__submenu__item').children('.p-menu__item__submenu-sublevel').attr('tabindex', '0');
1099							$menuItem.children('.p-menu__item__submenu').children('li.p-menu__item__submenu__item').children('.p-menu__item__submenu__item__link').attr('tabindex', '0');
1100						},
1101						hideSubmenu($menuItem) {
1102							let $menuItemTitle = $menuItem.children('.p-menu__item__link, .p-menu__submenu__item__link, .p-menu__item__text, .p-menu__submenu__item__text');
1103							let $menuItemToggle = $menuItem.children('.p-menu__item__submenu-toggle, .p-menu__item__submenu__item__submenu-toggle');
1104
1105							$menuItem.removeClass('has-submenu-open');
1106							$menuItemTitle.attr('aria-expanded', 'false');
1107							$menuItemToggle.attr('aria-expanded', 'false');
1108
1109							$menuItem.children('.p-menu__item__submenu').children('li.p-menu__item__submenu__item').children('.p-menu__item__submenu-sublevel').attr('aria-expanded', 'false');
1110							$menuItem.children('.p-menu__item__submenu').children('li.p-menu__item__submenu__item').children('.p-menu__item__submenu-sublevel').attr('tabindex', '-1');
1111							$menuItem.children('.p-menu__item__submenu').children('li.p-menu__item__submenu__item').children('.p-menu__item__submenu__item__link').attr('tabindex', '-1');
1112						},
1113						resetSiblingSubmenus($menuItem) {
1114							$menuItem.siblings('li[class*="p-menu__item"]').each((i, el) => {
1115								this.hideSubmenu($(el));
1116							});
1117						},
1118						handleMenuItemMouseEnter(e) {
1119							let $menuItem = $(e.currentTarget);
1120
1121							this.resetSiblingSubmenus($menuItem);
1122
1123							if ($menuItem.hasClass('has-submenu')) {
1124								this.showSubmenu($menuItem);
1125							}
1126						},
1127						handleMenuItemMouseLeave(e) {
1128							if (e.relatedTarget && e.currentTarget.contains(e.relatedTarget)) {
1129								return;
1130							}
1131
1132							this.hideSubmenu($(e.currentTarget));
1133						},
1134						handleMenuMouseLeave(e) {
1135							if (e.relatedTarget && e.currentTarget.contains(e.relatedTarget)) {
1136								return;
1137							}
1138
1139							$(e.currentTarget).children('.p-menu__item.has-submenu').each((i, el) => {
1140								this.hideSubmenu($(el));
1141							});
1142						},
1143						handleSubmenuToggle(e) {
1144							let $parentMenuItem = $(e.target).closest('li[class*="p-menu__item"]');
1145
1146							if ($parentMenuItem.hasClass('has-submenu-open')) {
1147								this.hideSubmenu($parentMenuItem);
1148							} else {
1149								$(e.target).closest('.p-menu--dropdown').find('.has-submenu-open').not($parentMenuItem).each((i, el) => {
1150									this.hideSubmenu($(el));
1151								});
1152								this.showSubmenu($parentMenuItem);
1153							}
1154						}
1155					};
1156				}
1157			</script>
1157
1158		
1159	
1160
1161
1162                </nav> 
1163                
1164                
1165            </div>
1166        </div>
1167    </div>
1168
1169
1170        </template>
1171        
1172	
1172<script>
1173		function headerResponsive(params) {
1174			return {
1175				id: params.id,
1176				headerMobile: false,
1177				init() {
1178					this.toggleView();
1179				},
1180				toggleView() {
1181					if (window.matchMedia("(min-width: 1280px)").matches) {
1182						this.headerMobile = false;					
1183					}
1184					else {
1185						this.headerMobile = true;
1186					}
1187				},
1188				handleOnWindowResize() {
1189					this.toggleView();
1190				}
1191			}			
1192    	}
1193	</script>
1193
1194
1195    </div>
1196		
1197    </header>
1198
1199
1200			
1201			
1202    
1203        <div class="hero-subpage">
1204            
1205                <div class="hero-subpage__wrapper wrapper">
1206                    
1207                    
1208                        <h1 class="hero-subpage__page-title u-text-color-neutral-black" >
1209                            Inside Retail
1210                        </h1>
1211                    
1212                </div>
1213        </div>
1214    
1215
1216
1217			
1218			<div class="m-libraries-custom-navigation" data-name="main">
1219				<!--seed:A64CDBB2D204CC717CBE81BB6D5A464D3F16CA33-->
1220	
1221		
1222			<ul class="menu menu--dropdown-entry js-menu js-menu-dropdown menublock" menuid="395">
1223		
1224	
1225	
1226		<li title="Fashion" class="menu__item">
1227
1228		
1229			<a href="retail-news/retail-news-fashion" target="_self" class="menu__item__link menuitem menuitem--id-7804">Fashion</a>
1230		
1231
1232		
1233		</li>
1234	
1235		<li title="Interiors" class="menu__item">
1236
1237		
1238			<a href="retail-news/retail-news-interiors" target="_self" class="menu__item__link menuitem menuitem--id-7805">Interiors</a>
1239		
1240
1241		
1242		</li>
1243	
1244		<li title="Garden" class="menu__item">
1245
1246		
1247			<a href="retail-news/retail-news-garden" target="_self" class="menu__item__link menuitem menuitem--id-7806">Garden</a>
1248		
1249
1250		
1251		</li>
1252	
1253		<li title="Gifting" class="menu__item">
1254
1255		
1256			<a href="retail-news/retail-news-gifting" target="_self" class="menu__item__link menuitem menuitem--id-7807">Gifting</a>
1257		
1258
1259		
1260		</li>
1261	
1262		<li title="Independents" class="menu__item">
1263
1264		
1265			<a href="retail-news/retail-news-independents" target="_self" class="menu__item__link menuitem menuitem--id-7808">Independents</a>
1266		
1267
1268		
1269		</li>
1270	
1271		<li title="Sustainability" class="menu__item">
1272
1273		
1274			<a href="retail-news/retail-news-sustainability" target="_self" class="menu__item__link menuitem menuitem--id-7809">Sustainability</a>
1275		
1276
1277		
1278		</li>
1279	
1280	
1281		
1282			</ul>
1283		
1284	
1285
1286
1287			</div>
1288			
1289			
1290    <main class="content" id="main-content">
1291        
1292	
1293	
1294		
1295		
1296		
1297	
1298
1299	<div class="content__main">
1300		
1301		<div class="content__main__body is-library">
1302			<div class="wrapper">
1303				
1304
1305
1306
1307
1308
1309
1310
1311
1312
1313
1314
1315
1316		
1316<script>
1317		if (!window.alpineInitialized) {
1318				window.alpineInitialized = true;
1319				document.addEventListener('alpine:init', () => {
1320					Alpine.store('share', {
1321							isVisible: false,
1322							subject: "Check out this link!",
1323							text: "",
1324							title: document.title,
1325							url: location.href,
1326							showShare() {
1327								// FOR LOCAL TEST PURPOSE ONLY AS NAVIGATOR.SHARE IS NOT SUPPORTED IN LOCALHOST DUE TO HTTPS REQUIREMENT
1328								// if (!navigator.share) {
1329								// 	navigator.share = ({ title, text, url , subject }) => {
1330								// 		return new Promise((resolve, reject) => {
1331								// 			console.log('Mock navigator.share called with:');
1332								// 			console.log('Subject:', subject);
1333								// 			console.log('Title:', title);
1334								// 			console.log('Text:', text);
1335								// 			console.log('URL:', url);
1336								// 			alert('Mock Share\n\nTitle: ' + (title || 'Title not found') + '\nText: ' + (text || 'Text not found') + '\nURL: ' + (url || 'URL not found'));
1337								// 			resolve(); // Simulate a successful share
1338								// 		});
1339								// 	};
1340								//  }
1341
1342								if (navigator.share) {  
1343									navigator.share({
1344										title: this.title,
1345										text: this.text,
1346										url: this.url,
1347										subject: this.subject,
1348									})
1349									.then()
1350									.catch((error) => console.log('[showoff_composer]: error on widgetShare()', error));
1351								} 
1352								else {						
1353									this.isVisible = true;											
1354								}		
1355
1356
1357								
1358							},
1359							hideShare() {
1360								this.isVisible = false;
1361							},
1362							setData(url = this.url, title = this.title, text = this.text, subject = this.subject) {
1363								if (url.indexOf(window.location.origin) !== -1) {
1364									this.url = url;
1365								} else {
1366									this.url = window.location.origin + '/' + url;
1367								}
1368
1369								this.title = title;
1370								this.text = text;
1371								this.subject = subject;
1372							},
1373							setSubject(value) {
1374								this.subject = value;
1375							},
1376							setText(value) {
1377								this.text = value;
1378							},
1379							setTitle(value) {
1380								this.title = value;
1381							},
1382							setUrl(value) {
1383								this.url = value;
1384							},
1385							copyToClipboard() {
1386								navigator.clipboard?.writeText(this.url);
1387							}				
1388						});
1389						
1390					});
1391			}
1392			
1393		</script>
1393
1394
1395 
1396
1397
1398
1399
1400
1401
1402<div class="m-libraries-news-entry m-libraries-news-entry--default-custom m-libraries-news-entry--id-471485">
1403	<div class="m-libraries-news-entry__notification" id="rapportNotification">
1404		
1405		
1406	</div>
1407	<div class="m-libraries-news-entry__main-aside js-library-list js-library-item js-library-entry-item  has-toolbar" searchgroup="libraryentry-news" data-content-i-d=471485>
1408		<div class="m-libraries-news-entry__main">
1409			<div class="m-libraries-news-entry__header">
1410				<h1 class="m-libraries-news-entry__header-title">
1411					Why Gen Z Is Travelling for Viral Independent Shops 
1412				</h1>
1413				
1414					<span class="m-libraries-news-entry__item__date">
1415						23 Sept 2026
1416					</span>
1417				
1418				
1419					<div class="m-libraries-news-entry__share">
1420						<a href="javascript:void(0)" class="m-libraries-news-entry__share-link" x-data x-on:click="$store.share.setData('news/gen-z-travelling-viral-independent-shops-', 'Why Gen Z Is Travelling for Viral Independent Shops '); $store.share.showShare();">
1421							<div class="m-libraries-news-entry__share-icon-wrapper">
1422                                <i class="fa-light fa-share-nodes" style="color: var(--color-four); font-size: 1.25rem;"></i>
1423                            </div>
1424							<span class="m-libraries-news-entry__share-text">
1425								Share article
1426							</span>
1427						</a>
1428					</div>
1429				
1430			</div>
1431			
1432				<figure class="m-libraries-news-entry__item__featured-image" >
1433					<img class="m-libraries-news-entry__item__featured-image-image" src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/libraries/news/inside-retail/new-blog-size-test-50-.jpg/fit-in/850x9999/filters:no_upscale()" srcset="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/libraries/news/inside-retail/new-blog-size-test-50-.jpg/fit-in/1700x9999/filters:no_upscale() 2x" alt="Why Gen Z Is Travelling for Viral Independent Shops " />
1434					
1435				</figure>
1436			
1437			<div class="m-libraries-news-entry__item__body">
1438				
1439				
1440					<div class="m-libraries-news-entry__item__body__description">
1441						
1442		
1443		
1444	<p aria-level="1" lang="EN-US" paraeid="{835d469b-fd7b-43ed-ac2c-9bcc03fe2d91}{182}" paraid="1728587355" role="heading">All things digital have long been cast as the villain of the high street story, but new figures suggest Gen Z might be rewriting that plot. According to new Amex research, four in five Gen Z consumers have visited an independent business after discovering it on social media, and the longest trip they've made to get there averages 95 minutes.&nbsp;</p> 
1445<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{36}" paraid="154810267">As <a href="https://www.thisismoney.co.uk/money/markets/article-16127437/Gen-Z-gives-High-Street-boost-flocking-TikTok-famous-stores.html" rel="noreferrer noopener" target="_blank">This is Money</a> reported, that willingness to travel is giving smaller shops a welcome lift, with Randalls sweet shop in Market Harborough and Humble Crumble in London's Borough Market among the businesses feeling the benefit. The study was commissioned by American Express, which has a clear interest in small business spending, but the behaviour it describes will feel familiar to anyone who has seen a queue form outside a shop that went viral the week before.&nbsp;</p> 
1446<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{45}" paraid="1417777385" role="heading">What is the 'viral pilgrimage' economy?&nbsp;</h2> 
1447<p>
1448 <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@placesfrankiegoes/video/7508002821346790678" data-video-id="7508002821346790678" style="max-width: 605px;min-width: 325px;"> 
1449  <section> 
1450   <a target="_blank" title="@placesfrankiegoes" href="https://www.tiktok.com/@placesfrankiegoes?refer=embed">@placesfrankiegoes</a> I can’t tell you the amount of times this place has saved me when I’ve needed a cute, unique last minute gift. Also shopping local is cool!!!!! 🛍️@Heliotique 
1451   <a title="giftshop" target="_blank" href="https://www.tiktok.com/tag/giftshop?refer=embed">#giftshop</a> 
1452   <a title="london" target="_blank" href="https://www.tiktok.com/tag/london?refer=embed">#london</a> 
1453   <a title="nwlondon" target="_blank" href="https://www.tiktok.com/tag/nwlondon?refer=embed">#nwlondon</a> 
1454   <a title="willesdengreen" target="_blank" href="https://www.tiktok.com/tag/willesdengreen?refer=embed">#willesdengreen</a> 
1455   <a title="supportlocalbusiness" target="_blank" href="https://www.tiktok.com/tag/supportlocalbusiness?refer=embed">#supportlocalbusiness</a> 
1456   <a title="independentbusiness" target="_blank" href="https://www.tiktok.com/tag/independentbusiness?refer=embed">#independentbusiness</a> 
1457   <a title="londonshopping" target="_blank" href="https://www.tiktok.com/tag/londonshopping?refer=embed">#londonshopping</a> 
1458   <a target="_blank" title="♬ Espresso - Instrumental - Penelope Speed" href="https://www.tiktok.com/music/Espresso-Instrumental-7409117988890904577?refer=embed">♬ Espresso - Instrumental - Penelope Speed</a> 
1459  </section> 
1460 </blockquote> 
1460<script async="" src="https://www.tiktok.com/embed.js"></script>
1460<br /> It's the name Amex has given to a habit that's become second nature for Gen Z (those born between 1997 and 2012): spotting a shop, caf&eacute; or product on TikTok or Instagram, then making a special trip to experience it in person.&nbsp;</p> 
1461<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{56}" paraid="2037812177">The numbers behind it are striking. Nearly two-thirds (62%) of Gen Z research businesses on social media before deciding to visit, and 58% say it has introduced them to an independent they would never otherwise have found. They don't hang about either, with 53% visiting within a week of first seeing a business online and almost one in five planning an entire day out around the trip.&nbsp;</p> 
1462<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{61}" paraid="683638840" role="heading">How much is social media driving high street footfall?&nbsp;</h2> 
1463<p>
1464 <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@olinochkalina/video/7568932402161110279" data-video-id="7568932402161110279" style="max-width: 605px;min-width: 325px;"> 
1465  <section> 
1466   <a target="_blank" title="@olinochkalina" href="https://www.tiktok.com/@olinochkalina?refer=embed">@olinochkalina</a> literally obsessed 😍😍😍😍the cutest shop with that perfect vintage touch 📍After Noah, N1 1QP @afternoahhome 
1467   <a title="londongems" target="_blank" href="https://www.tiktok.com/tag/londongems?refer=embed">#londongems</a> 
1468   <a title="londonfinds" target="_blank" href="https://www.tiktok.com/tag/londonfinds?refer=embed">#londonfinds</a> 
1469   <a title="londonshopping" target="_blank" href="https://www.tiktok.com/tag/londonshopping?refer=embed">#londonshopping</a> 
1470   <a title="londonchristmas" target="_blank" href="https://www.tiktok.com/tag/londonchristmas?refer=embed">#londonchristmas</a> 
1471   <a title="london" target="_blank" href="https://www.tiktok.com/tag/london?refer=embed">#london</a> 
1472   <a target="_blank" title="♬ original sound - Evening Jazz Radio" href="https://www.tiktok.com/music/original-sound-7543760698779290390?refer=embed">♬ original sound - Evening Jazz Radio</a> 
1473  </section> 
1474 </blockquote> 
1474<script async="" src="https://www.tiktok.com/embed.js"></script>
1474<br /> More than many retailers might assume. Wider research from <a href="https://www.americanexpress.com/en-us/newsroom/" rel="noreferrer noopener" target="_blank">Amex</a> and <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjM_sytu4SXAxUNV0EAHR2SMS4QFnoECBkQAQ&amp;url=https%3A%2F%2Fwww.retaileconomics.co.uk%2F&amp;usg=AOvVaw0pLc4Z5V3MQ-b7kupdw5sL&amp;opi=89978449" rel="noreferrer noopener" target="_blank">Retail Economics</a> estimates social media now drives <a href="https://www.retailgazette.co.uk/blog/2026/09/why-social-media-is-sending-gen-z-back-to-the-high-street/" rel="noreferrer noopener" target="_blank">1.7 billion visits</a> to UK high streets every year, which works out at over 30 million a week. Among Gen Z, 88% have visited a shop or hospitality venue in the past year because of something they saw on social, and 35% have travelled to another city or region to buy a product they first saw trending.&nbsp;</p> 
1475<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{76}" paraid="2074966756">For independents, the most encouraging figure is where that money ends up. <a href="https://uk.fashionnetwork.com/news/Gen-z-loves-indie-retail-will-travel-miles-after-social-media-discovery-amex-research,1862838.html" rel="noreferrer noopener" target="_blank">Retail Economics estimates</a> that independent businesses capture almost half (47%) of all social-influenced high street spending by Gen Z. At a time when big chains are pushing harder into home delivery, as <a href="https://www.autumnfair.com/news/primark-delivering-customer-front-doors-happens-footfall" rel="noreferrer noopener" target="_blank">Primark's latest move</a> shows, that's a meaningful counterweight for smaller shops competing for footfall.&nbsp;</p> 
1476<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{89}" paraid="1059854582" role="heading">Why are Gen Z shoppers choosing independent shops over big brands?&nbsp;</h2> 
1477<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{95}" paraid="865742115">A lot of it comes down to discovery. Keith McDonald of American Express described Gen Z as a generation that wants to feel like pioneers, finding somewhere special before everyone else and having something worth sharing with friends. You can't really get that feeling from a national chain with the same stock in every town.&nbsp;</p> 
1478<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{100}" paraid="2091810464">It ties in with <a href="https://fashionunited.com/news/retail/hyper-personalised-and-tech-centric-gen-z-seek-experiences-beyond-retail-in-stores/2025102068775" rel="noreferrer noopener" target="_blank">earlier Amex research</a>, which found 65% of Gen Z believe high streets should deliver something they can't get online. Independents have a natural advantage here because they're built on personality, curation and a point of view, which is exactly why getting <a href="https://www.autumnfair.com/news/getting-brand-story-right-never-mattered-more" rel="noreferrer noopener" target="_blank">your brand story</a> right matters so much when your shop might be discovered by someone scrolling 60 miles away.&nbsp;</p> 
1479<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{118}" paraid="2026167450" role="heading">What makes an independent shop worth a 95-minute journey?&nbsp;</h2> 
1480<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{124}" paraid="949738840">Once they arrive, Gen Z shoppers are prepared to wait, spending an average of <a href="https://www.asiantrader.biz/scroll-to-store-retailers-gen-z-footfall" rel="noreferrer noopener" target="_blank">almost an hour</a> queuing for trending products. That's a lot of goodwill, so the experience has to live up to the hype.&nbsp;</p> 
1481<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{133}" paraid="713318476">What gets people travelling varies by category. In gift, it's often a signature product or a playful, photogenic range that customers can't find anywhere else, and the rise of <a href="https://www.autumnfair.com/news/earth-day-rise-eco-friendly-gifting" rel="noreferrer noopener" target="_blank">eco-friendly gifting</a> shows sustainability increasingly forms part of that appeal. &nbsp;</p> 
1482<p lang="EN-US" paraeid="{ab698344-702f-47a8-a56a-dd4222981479}{178}" paraid="984606850">For fashion boutiques, it's independent labels and statement pieces from smaller fashion accessories suppliers, the kind of emerging talent buyers were tracking at <a href="https://www.autumnfair.com/news/graduate-fashion-week-2026-retail-trends-buyers-watch-" rel="noreferrer noopener" target="_blank">Graduate Fashion Week</a>. &nbsp;</p> 
1483<p lang="EN-US" paraeid="{5722e7c2-9903-436e-8866-572a35f97b01}{24}" paraid="79928438">In interiors and garden retail, styled spaces that photograph beautifully tend to do the heavy lifting, which is where keeping on top of homeware and <a href="https://www.autumnfair.com/news/ss26-homeware-outdoor-living-trends-bda-london" rel="noreferrer noopener" target="_blank">outdoor living trends</a> pays off.&nbsp;</p> 
1484<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{150}" paraid="78713310" role="heading">How can independent retailers turn social buzz into repeat custom?&nbsp;</h2> 
1485<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{156}" paraid="1125120038">The good news is that viral visitors don't have to be one-offs, with three in five Gen Z shoppers returning after their first trip. Getting that second visit usually comes down to a few practical things:&nbsp;</p> 
1486<ul> 
1487 <li paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{161}" paraid="340479742">Post the shop, not just the stock. Behind-the-scenes clips, new deliveries and the people behind the counter give followers a reason to visit.&nbsp;</li> 
1488 <li paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{176}" paraid="469743767">Make the in-store moment shareable. Packaging, window displays and small touches all feed the next wave of posts.&nbsp;</li> 
1489 <li paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{183}" paraid="9353021">Capture details while they're there. A newsletter sign-up or simple loyalty scheme turns a day-tripper into a regular, and our guide to <a href="https://www.autumnfair.com/news/build-customer-loyalty" rel="noreferrer noopener" target="_blank">building customer loyalty</a> covers the basics.&nbsp;</li> 
1490 <li paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{194}" paraid="1387648362">Decide what social media is for. Some independents are testing selling on <a href="https://www.autumnfair.com/news/independent-retailers-sell-tiktok-shop-" rel="noreferrer noopener" target="_blank">TikTok Shop</a>, but this research suggests its bigger value may be getting people through the door.&nbsp;</li> 
1491</ul> 
1492<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{205}" paraid="2140283936" role="heading">Where can independent retailers find products that get people talking?&nbsp;</h2> 
1493<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{212}" paraid="1967461117">The products that travel well on social tend to be distinctive, well made and n
1493ot widely stocked, which usually means sourcing from smaller makers and brands. Spring Fair brings wholesale gift suppliers, homeware brands and fashion accessories suppliers together under one roof, giving buyers the chance to handle products and meet the people who make them before committing to an order.&nbsp;</p> 
1494<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{217}" paraid="1083660234">The takeaway for independents is a hopeful one. Social media isn't only competing with the high street for attention, it's actively sending younger shoppers towards it, and the shops with a clear identity, great product and an experience worth sharing are the ones they'll happily travel for.&nbsp;</p> 
1495<hr /> 
1496<p lang="EN-US" paraeid="{835d469b-fd7b-43ed-ac2c-9bcc03fe2d91}{70}" paraid="320369299"><i>If you like what you've seen here, why not join us in person for the retail event of the season? <a href="https://www.springfair.com/" rel="noreferrer noopener" target="_blank">Spring Fair</a> runs from 7-10 September 2027 at the NEC, Birmingham. <a href="https://www.springfair.com/visitor-registration?utm_source=&amp;utm_medium=&amp;utm_campaign=" rel="noreferrer noopener" target="_blank">Register for free here</a>, and <a href="https://www.springfair.com/newsletter" rel="noreferrer noopener" target="_blank">join our newsletter</a> for the latest updates before the show. &nbsp; &nbsp;</i></p> 
1497<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{14}" paraid="738692707">&nbsp;</p>
1498					</div>
1499				
1500				
1501				
1502				
1503				
1504			</div>
1505			
1506		</div>
1507		<div class="m-libraries-news-entry__aside">
1508			
1509				<div class="m-libraries-news-entry__author">
1510					
1511					
1512						<div class="m-libraries-news-entry__author-name">
1513							Esra Crockford
1514						</div>
1515					
1516					
1517					
1518				</div>
1519			
1520			
1521			
1522				<div class="m-libraries-news-entry__aside-panel">
1523					<h2 class="m-libraries-news-entry__aside-panel-title">
1524						Featured Articles
1525					</h2>
1526					<div class="m-libraries-news-entry__aside-panel-body">
1527						<div class="js-library-list-outer" searchgroup="00000001-news">
1527<script type='text/javascript'>$script('https://cdn.asp.events/includes/js/librarysearch.js');</script>
1527<div class="js-librarylistwrapper" data-totalcount="534" data-librarytitle="Inside Retail">
1528
1529
1530
1531	<div class="m-libraries-news-list m-libraries-news-list--list-numbered">
1532		<ul class="m-libraries-news-list__items js-library-list">
1533			
1534			
1535				
1536					<li class="m-libraries-news-list__item js-library-item">
1537						<a class="m-libraries-news-list__item-link js-librarylink-entry" href="news/plan-trip-spring-fair-2026-travel-tips-essential-updates">
1538							<span class="m-libraries-news-list__item-index">1</span>
1539							<span class="m-libraries-news-list__item-title">Plan Your Trip to Spring Fair 2026: Travel Tips and Essential Updates</span>
1540						</a>
1541					</li>
1542					
1543				
1544				
1545			
1546				
1547					<li class="m-libraries-news-list__item js-library-item">
1548						<a class="m-libraries-news-list__item-link js-librarylink-entry" href="news/plants-profits-garden-centre-store-layout-report">
1549							<span class="m-libraries-news-list__item-index">2</span>
1550							<span class="m-libraries-news-list__item-title">From Plants to Profits: Garden Centre Store Layout Report</span>
1551						</a>
1552					</li>
1553					
1554				
1555				
1556			
1557				
1558					<li class="m-libraries-news-list__item js-library-item">
1559						<a class="m-libraries-news-list__item-link js-librarylink-entry" href="news/free-business-health-check">
1560							<span class="m-libraries-news-list__item-index">3</span>
1561							<span class="m-libraries-news-list__item-title">Free Business Health-Check</span>
1562						</a>
1563					</li>
1564					
1565				
1566				
1567			
1568				
1569					<li class="m-libraries-news-list__item js-library-item">
1570						<a class="m-libraries-news-list__item-link js-librarylink-entry" href="news/free-retail-makeoever-mission-toolkit">
1571							<span class="m-libraries-news-list__item-index">4</span>
1572							<span class="m-libraries-news-list__item-title">Get your free Retail Makeoever Mission Toolkit</span>
1573						</a>
1574					</li>
1575					
1576				
1577				
1578			
1579				
1580					<li class="m-libraries-news-list__item js-library-item">
1581						<a class="m-libraries-news-list__item-link js-librarylink-entry" href="news/ai-powered-styling-assistants-curating-fashion-looks-shopper">
1582							<span class="m-libraries-news-list__item-index">5</span>
1583							<span class="m-libraries-news-list__item-title">AI-Powered Styling Assistants: Curating Fashion Looks for Every Shopper</span>
1584						</a>
1585					</li>
1586					
1587				
1588				
1589			
1590		</ul>
1591		<div class="m-libraries-news-list__pagination" style="display: none;">
1592			
1593	
1594
1595	<div class="pagination pagination--default js-pagination js-library-pagination" searchgroup="00000001-news" data-searchcriteria="sortby=Community_Featured DESC&amp;azLetterField=title" data-cachestatic="0">
1596		<ul class="pagination__list"><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;1" data-page="1" element="pages" class="pagination__list__item__link is-active">1</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;2" data-page="2" element="pages" class="pagination__list__item__link">2</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;3" data-page="3" element="pages" class="pagination__list__item__link">3</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;4" data-page="4" element="pages" class="pagination__list__item__link">4</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;5" data-page="5" element="pages" class="pagination__list__item__link">5</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;6" data-page="6" element="pages" class="pagination__list__item__link">6</a></li><li class="pagination__list__item"><a href="javascript&#x3a;null" element="pages" class="pagination__list__item__link pagination__list__item__link--ellipsis">...</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;107" data-page="107" element="pages" class="pagination__list__item__link">107</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;2" data-page="2" element="next" class="pagination__list__item__link pagination__list__item__link--next" title="Next Page"></a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;107" data-page="107" element="last" class="pagination__list__item__link pagination__list__item__link--last" title="Last Page"></a></li></ul>
1597	</div>
1598
1599
1600
1601		</div>
1602	</div>
1603
1604</div></div>
1605					</div>
1606				</div>
1607			
1608			
1609			
1610				
1611				
1612					<div class="m-libraries-news-entry__aside-panel">
1613						<h2 class="m-libraries-news-entry__aside-panel-title">
1614							Related Content
1615						</h2>
1616						<div class="m-libraries-news-entry__aside-panel-body">
1617							<div class="js-library-list-outer" searchgroup="00000001-news">
1617<script type='text/javascript'>$script('https://cdn.asp.events/includes/js/librarysearch.js');</script>
1617<div class="js-librarylistwrapper" data-totalcount="28" data-librarytitle="Inside Retail">
1618
1619
1620
1621	<div class="m-libraries-news-list m-libraries-news-list--list-numbered">
1622		<ul class="m-libraries-news-list__items js-library-list">
1623			
1624			
1625				
1626					<li class="m-libraries-news-list__item js-library-item">
1627						<a class="m-libraries-news-list__item-link js-librarylink-entry" href="news/new-app-helps-catch-shoplifters">
1628							<span class="m-libraries-news-list__item-index">1</span>
1629							<span class="m-libraries-news-list__item-title">New App Helps Catch Shoplifters</span>
1630						</a>
1631					</li>
1632					
1633				
1634				
1635			
1636				
1637					<li class="m-libraries-news-list__item js-library-item">
1638						<a class="m-libraries-news-list__item-link js-librarylink-entry" href="news/independent-retailers-sell-tiktok-shop">
1639							<span class="m-libraries-news-list__item-index">2</span>
1640							<span class="m-libraries-news-list__item-title">Should Independent Retailers Sell on TikTok Shop?</span>
1641						</a>
1642					</li>
1643					
1644				
1645				
1646			
1647				
1648					<li class="m-libraries-news-list__item js-library-item">
1649						<a class="m-libraries-news-list__item-link js-librarylink-entry" href="news/re-calling-90-minutes-free-parking-britains-high-streets">
1650							<span class="m-libraries-news-list__item-index">3</span>
1651							<span class="m-libraries-news-list__item-title">Why we're calling for 90 minutes' free parking on Britain's high streets</span>
1652						</a>
1653					</li>
1654					
1655				
1656				
1657			
1658		</ul>
1659		<div class="m-libraries-news-list__pagination" style="display: none;">
1660			
1661	
1662
1663	<div class="pagination pagination--default js-pagination js-library-pagination" searchgroup="00000001-news" data-searchcriteria="categories=8F0C5A59-EB86-4B2F-090F8F4F56A1E9CC&amp;sortby=publishedDate DESC&amp;azLetterField=title" data-cachestatic="0">
1664		<ul class="pagination__list"><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;1" data-page="1" element="pages" class="pagination__list__item__link is-active">1</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;2" data-page="2" element="pages" class="pagination__list__item__link">2</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;3" data-page="3" element="pages" class="pagination__list__item__link">3</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;4" data-page="4" element="pages" class="pagination__list__item__link">4</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;5" data-page="5" element="pages" class="pagination__list__item__link">5</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;6" data-page="6" element="pages" class="pagination__list__item__link">6</a></li><li class="pagination__list__item"><a href="javascript&#x3a;null" element="pages" class="pagination__list__item__link pagination__list__item__link--ellipsis">...</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;10" data-page="10" element="pages" class="pagination__list__item__link">10</a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;2" data-page="2" element="next" class="pagination__list__item__link pagination__list__item__link--next" title="Next Page"></a></li><li class="pagination__list__item"><a href="news&#x3f;page&#x3d;10" data-page="10" element="last" class="pagination__list__item__link pagination__list__item__link--last" title="Last Page"></a></li></ul>
1665	</div>
1666
1667
1668
1669		</div>
1670	</div>
1671
1672</div></div>
1673						</div>
1674					</div>
1675				
1676			
1677		</div>
1678	</div>
1679	<div class="m-libraries-news-entry__categories">
1680		<h2 class="m-libraries-news-entry__categories-title">
1681			Related Content
1682		</h2>
1683		
1684			<ul class="m-libraries-news-entry__categories-list">
1685				
1686					
1687						<li class="m-libraries-news-entry__categories-item">
1688							
1689							<a href="news/?&categories=8F0C5A59-EB86-4B2F-090F8F4F56A1E9CC&searchgroup=00000001-news" class="m-libraries-news-entry__categories-item-link" target="_blank">
1690								Independents
1691							</a>
1692						</li>
1693					
1694				
1695					
1696				
1697					
1698				
1699			</ul>
1700		
1701	</div>
1702	
1703		
1704			<div class="m-libraries-news-entry__list-button">
1705				
1706				<a class="m-button-primary" href="https://www.springfair.com/retail-news">BACK TO RETAIL NEWS</a>
1707			</div>
1708		
1709	
1710	<div class="m-libraries-news-entry__pagination">
1711		
1712		
1713		
1714
1715	<div class="pagination pagination--entry js-pagination js-library-entry-pagination" searchgroup="libraryentry-news" data-cachestatic="0">
1716				<ul class="pagination__list"><li class="pagination__list__item"><a href="news/retailers-take-london-fashion-week-ss27" data-entryid="471506"  data-page="1" class="pagination__list__item__link pagination__list__item__link--previous" title="Previous Page"><span class="pagination__list__item__link__icon"></span><div class="pagination__list__item__link__preview"><span class="pagination__list__item__link__field-1" data-next="Next" data-prev="Previous">What Can Retailers Take from London Fashion Week SS27?</span><span class="pagination__list__item__link__field-2" data-next="Next" data-prev="Previous"><div class="pagination__list__item__link__field-2__thumbnail" style="background-image: url(https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/libraries/news/inside-retail/new-blog-size-test-51-.jpg);"></div></span></div></a></li><li class="pagination__list__item"><a href="news/new-app-helps-catch-shoplifters" data-entryid="471358"  data-page="3" class="pagination__list__item__link pagination__list__item__link--next" title="Next Page"><span class="pagination__list__item__link__icon"></span><div class="pagination__list__item__link__preview"><span class="pagination__list__item__link__field-1" data-next="Next" data-prev="Previous">New App Helps Catch Shoplifters</span><span class="pagination__list__item__link__field-2" data-next="Next" data-prev="Previous"><div class="pagination__list__item__link__field-2__thumbnail" style="background-image: url(https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/libraries/news/inside-retail/AF26-SpeakerSessions-TobieCharlton-136.jpg);"></div></span></div></a></li></ul>
1717			</div>
1717<script type='text/javascript'>$script('https://cdn.asp.events/includes/js/librarysearch.js');</script>
1717
1718
1719	</div>
1720	<div class="m-libraries-news-entry__loading">
1721		
1722	<div class="p-loader p-loader--overlay js-w-library-loading" searchgroup="libraryentry-news">
1723		<span class="p-loader__icon"></span>
1724		<span class="p-loader__text">Loading</span>
1725	</div>
1726
1727	</div>
1728</div>
1729
1730
1731			</div>
1732		</div>
1733	</div>
1734
1735	
1736	
1737		
1738		
1739		
1740	
1741
1742
1743    </main>
1744
1745			
1746			
1747    
1748
1749			
1750			
1751    <footer class="footer">
1752        
1753            <div class="footer__main panel--id-441492">
1754        <div class="footer__columns">
1755             
1756            
1757                
1758                    <div class="footer__column col--1">
1759                        
1760                            <h2 class="footer__column__title u-text-size-x-large u-text-color-neutral-black">
1761                                Venue & Show Times
1762                            </h2>
1763                        
1764                        
1765                            <div class="footer__column__body u-text-size-regular">
1766                                
1767		
1768		
1769	<p>NEC Birmingham<br />
1770North Ave, Marston Green,<br />
1771Birmingham, B40 1NT</p>
1772
1773<p>Sunday, 7 February 2027&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;9:00 - 18:00<br />
1774Monday, 8 February 2027&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;9:00 - 18:00<br />
1775Tuesday, 9 February 2027&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;9:00 - 18:00<br />
1776Wednesday, 10 February 2027&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;9:00 - 16:00</p>
1777
1778<p><a href="https://hyve.group/" target="_blank" title="https://hyve.group/"><img alt="HYVE" longdesc="https://hyve.group/" src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/__theme/hyve.png" style="width: 80px; height: 64px; margin-top: 50px;" /></a></p>
1779
1780                            </div>                    
1781                        
1782                    </div>
1783                
1784             
1785            
1786                
1787                    <div class="footer__column col--2">
1788                        
1789                            <h2 class="footer__column__title u-text-size-x-large u-text-color-neutral-black">
1790                                Quick Links
1791                            </h2>
1792                        
1793                        
1794                            <div class="footer__column__body u-text-size-regular">
1795                                
1796		
1797		
1798	<p><a href="https://www.springfair.com/visit" target="_self" title="visit">Why visit</a><br />
1799<a href="accessibility" target="_self" title="accessibility">Accessibility</a><br />
1800<a href="visit/plan-your-visit" target="_self" title="visit/plan-your-visit">Plan your visit</a><br />
1801<a href="https://www.springfair.com/advisory-board" target="_self" title="advisory-board">Advisory Board</a><br />
1802<a href="https://www.thenec.co.uk/visitors/travel-updates/national-train-strikes/" target="_blank" title="https://www.thenec.co.uk/visitors/travel-updates/national-train-strikes/">NEC travel updates</a><br />
1803<a href="https://www.springfair.com/partners-1" target="_self" title="partners-1">Partners</a><br />
1804<a href="https://www.springfair.com/exhibitor-zone-login/pr" target="_self" title="exhibitor-zone-login/pr">PR</a><br />
1805<a href="visit/plan-your-visit/faqs" target="_self" title="visit/plan-your-visit/faqs">FAQs</a><br />
1806<a href="https://www.springfair.com/exhibit/get-in-touch" target="_self" title="exhibit/get-in-touch">Contact Us</a></p>
1807
1808                            </div>                    
1809                        
1810                    </div>
1811                
1812             
1813            
1814                
1815                    <div class="footer__column col--3">
1816                        
1817                        
1818                            <div class="footer__column__body u-text-size-regular">
1819                                
1820		
1821		
1822	<p><a href="https://www.springfair.com/" target="_self" title="https://www.springfair.com/"><img alt="Spring Fair" src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/__theme/SF27_Logo-black.webp" style="width: 300px; height: 63px;" /></a></p>
1823
1824<p>&nbsp;</p>
1825
1826<p>Visit our Autumn show</p>
1827
1828<p><a href="https://www.autumnfair.com/" target="_blank" title="https://www.autumnfair.com/"><img alt="Autumn Fair" src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/2027/AF27-Horizontal-Black-2-.png" style="width: 300px; height: 55px;" /></a></p>
1829
1830<p>&nbsp;</p>
1831
1832<p><img alt="AEO" src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/__theme/AEO100_Winner-002-.webp" style="width: 100px; height: 100px;" /></p>
1833
1834                            </div>                    
1835                        
1836                    </div>
1837                
1838             
1839            
1840                
1841            
1842        </div>
1843    </div>
1844        
1845        <nav class="footer__menu" aria-label="Footer navigation">
1846            <div class="footer__showoff">
1847                <svg class="footer__showoff__icon">
1848                    <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="https://themes.asp.events/springfair2027/includes/images/asp_logo.svg#Layer_1"></use>
1849                </svg>
1850                <a class="footer__showoff__link" href="https://www.asp.events/client" target="_blank">Exhibition Website by ASP</a>
1851            </div>
1852            <!--seed:F4F1E7439718B816D7DF0C3A86F0AAFA6795092B-->
1853	
1854		
1855		
1856			<ul class="p-footer-menu-links p-footer-menu-links--id-55CDE" id="55CDE">
1857		
1858		
1859		
1860			<li class="p-footer-menu__item" title="Hyve">			
1861				
1862					<a class="p-footer-menu__item__link" href="https://hyve.group/">Hyve</a>
1863				
1864			</li>
1865			
1866			
1867		
1868			<li class="p-footer-menu__item" title="Privacy">			
1869				
1870					<a class="p-footer-menu__item__link" href="https://hyve.group/Privacy-notice">Privacy</a>
1871				
1872			</li>
1873			
1874			
1875		
1876			<li class="p-footer-menu__item" title="Cookies">			
1877				
1878					<a class="p-footer-menu__item__link" href="footer/cookie-policy">Cookies</a>
1879				
1880			</li>
1881			
1882			
1883		
1884			<li class="p-footer-menu__item" title="Terms">			
1885				
1886					<a class="p-footer-menu__item__link" href="footer/terms--conditions">Terms</a>
1887				
1888			</li>
1889			
1890			
1891		
1892			<li class="p-footer-menu__item" title="Copyright">			
1893				
1894					<a class="p-footer-menu__item__link" href="footer/copyright">Copyright</a>
1895				
1896			</li>
1897			
1898			
1899		
1900			<li class="p-footer-menu__item" title="Fairguide">			
1901				
1902					<a class="p-footer-menu__item__link" href="footer/fraud-awareness-official-suppliers-information">Fairguide</a>
1903				
1904			</li>
1905			
1906			
1907		
1908			<li class="p-footer-menu__item" title="Code of Conduct">			
1909				
1910					<a class="p-footer-menu__item__link" href="footer/customer-code-of-conduct">Code of Conduct</a>
1911				
1912			</li>
1913			
1914			
1915		
1916			<li class="p-footer-menu__item" title="Children Policy">			
1917				
1918					<a class="p-footer-menu__item__link" href="policy-on-children">Children Policy</a>
1919				
1920			</li>
1921			
1922			
1923		
1924			<li class="p-footer-menu__item" title="Sitemap">			
1925				
1926					<a class="p-footer-menu__item__link" href="footer/sitemap">Sitemap</a>
1927				
1928			</li>
1929			
1930			
1931		
1932		</ul>
1933	
1934
1935        </nav>
1936        
1937    </footer>
1938
1939			
1940			
1941    
1942
1943			
1944    
1945
1946
1947			
1948			
1949    <a class="to-top" href="javascript:return false;">
1950        <i class="to-top__icon fa-solid fa-chevron-up"></i>
1951    </a>
1952    
1952<script defer>
1953        $(document).ready((function(){$(window).on("scroll",(function(){const o=$(".content").offset().top,t=$(".to-top");window.pageYOffset>o?t.addClass("is-visible"):t.removeClass("is-visible")})),$(".to-top").on("click", (function(){$("html, body").animate({scrollTop:0},1e3)}))}));
1954    </script>
1954
1955
1956
1957			
1958			<div class="w-modal-search">
1959				<a href="#searchToggle" class="js-search-trigger"></a>
1960				
1961	<div class="w-search" data-cachestatic="1" data-search-hint="Type in what you're looking for then press search">
1962		<form name="searchform" action="__search" class="w-search__form" method="post">
1963			
1964				<div class="w-search__form__title">
1965					Search
1966				</div>
1967			
1968			<div class='p-form__group form__group'><div class='p-form__group__controls form__group__controls'><input type="text" name="q" class="w-search__form__input" placeholder="Search..." id="q"/></div></div>
1969			<div class='p-form__group form__group'><div class='p-form__group__controls form__group__controls'><button name="searchSubmitButton" type="submit" class="w-search__form__submit" id="searchSubmitButton">Search</button></div></div>
1970		</form>
1971	</div>
1972
1973			</div>
1974
1975
1976			
1977			
1978
1979		</div>
1980
1981		
1982		
1983		
1984
1985	
1986	<link rel="preload" href="https://themes.asp.events/springfair2027/includes/fontawesome/css/all.min.css?v=DAA612D7" as="style" onload="this.onload=null;this.rel='stylesheet'">
1987	<noscript><link rel="stylesheet" href="https://themes.asp.events/springfair2027/includes/fontawesome/css/all.min.css?v=DAA612D7"></noscript>
1988
1989	
1990	<link rel="preload" href="https://themes.asp.events/springfair2027/dist/css/springfair2027.modules.css?v=DAA612D7" as="style" onload="this.onload=null;this.rel='stylesheet'">
1991	<noscript><link rel="stylesheet" href="https://themes.asp.events/springfair2027/dist/css/springfair2027.modules.css?v=DAA612D7"></noscript>
1992	
1993	
1993<script defer src="https://cdn.jsdelivr.net/npm/[email protected]/dist/cdn.min.js"></script>
1993
1994	
1994<script defer src="https://themes.asp.events/springfair2027/includes/javascripts/dist/essentials.min.js"></script>
1994	
1995    
1995<script defer src="https://themes.asp.events/springfair2027/includes/javascripts/animations.js"></script>
1995
1996
1997	
1998	
1999		
2000		
2001		
2001<script src="/includes/javascript/showoff.global.min.js" ></script>
2001
2002            
2002<script type=""text/javascript"">
2003                var _paq = _paq || [];
2004                //prc_visitorSession//
2005            </script>
2005
2006        
2006<script type="application/ld+json">{"publisher":{"@id":"https://www.springfair.com/#organization"},"datePublished":"September, 23 2026 10:19:00 +0000","@context":"https://schema.org","@type":"NewsArticle","headline":"Why Gen Z Is Travelling for Viral Independent Shops ","image":{"@type":"ImageObject","url":"https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/libraries/news/inside-retail/new-blog-size-test-50-.jpg"},"mainEntityOfPage":{"@type":"WebPage","@id":"https://www.springfair.com/news/gen-z-travelling-viral-independent-shops-"},"description":"<p aria-level=\"1\" lang=\"EN-US\" paraeid=\"{835d469b-fd7b-43ed-ac2c-9bcc03fe2d91}{182}\" paraid=\"1728587355\" role=\"heading\">All things digital have long been cast as the villain of the high street story, but new figures suggest Gen Z might be rewriting that plot. According to new Amex research, four in five Gen Z consumers have visited an independent business after discovering it on social media, and the longest trip they've made to get there averages 95 minutes.&nbsp;</p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{36}\" paraid=\"154810267\">As <a href=\"https://www.thisismoney.co.uk/money/markets/article-16127437/Gen-Z-gives-High-Street-boost-flocking-TikTok-famous-stores.html\" rel=\"noreferrer noopener\" target=\"_blank\">This is Money</a> reported, that willingness to travel is giving smaller shops a welcome lift, with Randalls sweet shop in Market Harborough and Humble Crumble in London's Borough Market among the businesses feeling the benefit. The study was commissioned by American Express, which has a clear interest in small business spending, but the behaviour it describes will feel familiar to anyone who has seen a queue form outside a shop that went viral the week before.&nbsp;</p>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{45}\" paraid=\"1417777385\" role=\"heading\">What is the 'viral pilgrimage' economy?&nbsp;</h2>\n\n<p><widget content=\"@chev@blockquote class=@quot@tiktok-embed@quot@ cite=@quot@https://www.tiktok.com/@placesfrankiegoes/video/7508002821346790678@quot@ data-video-id=@quot@7508002821346790678@quot@ style=@quot@max-width: 605px;min-width: 325px;@quot@ &gt; @chev@section&gt; @chev@a target=@quot@_blank@quot@ title=@quot@@placesfrankiegoes@quot@ href=@quot@https://www.tiktok.com/@placesfrankiegoes?refer=embed@quot@&gt;@placesfrankiegoes@chev@/a&gt; I can’t tell you the amount of times this place has saved me when I’ve needed a cute, unique last minute gift. Also shopping local is cool!!!!! \ud83d\udecd️@Heliotique @chev@a title=@quot@giftshop@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/giftshop?refer=embed@quot@&gt;#giftshop@chev@/a&gt; @chev@a title=@quot@london@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/london?refer=embed@quot@&gt;#london@chev@/a&gt; @chev@a title=@quot@nwlondon@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/nwlondon?refer=embed@quot@&gt;#nwlondon@chev@/a&gt; @chev@a title=@quot@willesdengreen@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/willesdengreen?refer=embed@quot@&gt;#willesdengreen@chev@/a&gt; @chev@a title=@quot@supportlocalbusiness@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/supportlocalbusiness?refer=embed@quot@&gt;#supportlocalbusiness@chev@/a&gt; @chev@a title=@quot@independentbusiness@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/independentbusiness?refer=embed@quot@&gt;#independentbusiness@chev@/a&gt; @chev@a title=@quot@londonshopping@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/londonshopping?refer=embed@quot@&gt;#londonshopping@chev@/a&gt; @chev@a target=@quot@_blank@quot@ title=@quot@♬ Espresso - Instrumental - Penelope Speed@quot@ href=@quot@https://www.tiktok.com/music/Espresso-Instrumental-7409117988890904577?refer=embed@quot@&gt;♬ Espresso - Instrumental - Penelope Speed@chev@/a&gt; @chev@/section&gt; @chev@/blockquote&gt; @chev@script async src=@quot@https://www.tiktok.com/embed.js@quot@&gt;@chev@/script&gt;\" contenteditable=\"false\" rendermethodselect=\"renderIt\" widgetdisplayname=\"3rd Party Code\" widgetname=\"Snippet\" widgettype=\"Core\"><widgetinfobar contenteditable=\"false\"><i class=\"fal fa-code\" contenteditable=\"false\"></i>3rd Party Code</widgetinfobar></widget><br />\nIt's the name Amex has given to a habit that's become second nature for Gen Z (those born between 1997 and 2012): spotting a shop, caf&eacute; or product on TikTok or Instagram, then making a special trip to experience it in person.&nbsp;</p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{56}\" paraid=\"2037812177\">The numbers behind it are striking. Nearly two-thirds (62%) of Gen Z research businesses on social media before deciding to visit, and 58% say it has introduced them to an independent they would never otherwise have found. They don't hang about either, with 53% visiting within a week of first seeing a business online and almost one in five planning an entire day out around the trip.&nbsp;</p>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{61}\" paraid=\"683638840\" role=\"heading\">
2006How much is social media driving high street footfall?&nbsp;</h2>\n\n<p><widget content=\"@chev@blockquote class=@quot@tiktok-embed@quot@ cite=@quot@https://www.tiktok.com/@olinochkalina/video/7568932402161110279@quot@ data-video-id=@quot@7568932402161110279@quot@ style=@quot@max-width: 605px;min-width: 325px;@quot@ &gt; @chev@section&gt; @chev@a target=@quot@_blank@quot@ title=@quot@@olinochkalina@quot@ href=@quot@https://www.tiktok.com/@olinochkalina?refer=embed@quot@&gt;@olinochkalina@chev@/a&gt; literally obsessed \ud83d\ude0d\ud83d\ude0d\ud83d\ude0d\ud83d\ude0dthe cutest shop with that perfect vintage touch \ud83d\udccdAfter Noah, N1 1QP @afternoahhome  @chev@a title=@quot@londongems@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/londongems?refer=embed@quot@&gt;#londongems@chev@/a&gt; @chev@a title=@quot@londonfinds@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/londonfinds?refer=embed@quot@&gt;#londonfinds@chev@/a&gt; @chev@a title=@quot@londonshopping@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/londonshopping?refer=embed@quot@&gt;#londonshopping@chev@/a&gt; @chev@a title=@quot@londonchristmas@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/londonchristmas?refer=embed@quot@&gt;#londonchristmas@chev@/a&gt; @chev@a title=@quot@london@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/london?refer=embed@quot@&gt;#london@chev@/a&gt; @chev@a target=@quot@_blank@quot@ title=@quot@♬ original sound - Evening Jazz Radio@quot@ href=@quot@https://www.tiktok.com/music/original-sound-7543760698779290390?refer=embed@quot@&gt;♬ original sound - Evening Jazz Radio@chev@/a&gt; @chev@/section&gt; @chev@/blockquote&gt; @chev@script async src=@quot@https://www.tiktok.com/embed.js@quot@&gt;@chev@/script&gt;\" contenteditable=\"false\" rendermethodselect=\"renderIt\" widgetdisplayname=\"3rd Party Code\" widgetname=\"Snippet\" widgettype=\"Core\"><widgetinfobar contenteditable=\"false\"><i class=\"fal fa-code\" contenteditable=\"false\"></i>3rd Party Code</widgetinfobar></widget><br />\nMore than many retailers might assume. Wider research from <a href=\"https://www.americanexpress.com/en-us
2006/newsroom/\" rel=\"noreferrer noopener\" target=\"_blank\">Amex</a> and <a href=\"https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjM_sytu4SXAxUNV0EAHR2SMS4QFnoECBkQAQ&amp;url=https%3A%2F%2Fwww.retaileconomics.co.uk%2F&amp;usg=AOvVaw0pLc4Z5V3MQ-b7kupdw5sL&amp;opi=89978449\" rel=\"noreferrer noopener\" target=\"_blank\">Retail Economics</a> estimates social media now drives <a href=\"https://www.retailgazette.co.uk/blog/2026/09/why-social-media-is-sending-gen-z-back-to-the-high-street/\" rel=\"noreferrer noopener\" target=\"_blank\">1.7 billion visits</a> to UK high streets every year, which works out at over 30 million a week. Among Gen Z, 88% have visited a shop or hospitality venue in the past year because of something they saw on social, and 35% have travelled to another city or region to buy a product they first saw trending.&nbsp;</p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{76}\" paraid=\"2074966756\">For independents, the most encouraging figure is where that money ends up. <a href=\"https://uk.fashionnetwork.com/news/Gen-z-loves-indie-retail-will-travel-miles-after-social-media-discovery-amex-research,1862838.html\" rel=\"noreferrer noopener\" target=\"_blank\">Retail Economics estimates</a> that independent businesses capture almost half (47%) of all social-influenced high street spending by Gen Z. At a time when big chains are pushing harder into home delivery, as <a href=\"https://www.autumnfair.com/news/primark-delivering-customer-front-doors-happens-footfall\" rel=\"noreferrer noopener\" target=\"_blank\">Primark's latest move</a> shows, that's a meaningful counterweight for smaller shops competing for footfall.&nbsp;</p>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{89}\" paraid=\"1059854582\" role=\"heading\">Why are Gen Z shoppers choosing independent shops over big brands?&nbsp;</h2>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{95}\" paraid=\"865742115\">A lot of it comes down to discovery. Keith McDonald of American Express described Gen Z as a generation that wants to feel like pioneers, finding somewhere special before everyone else and having something worth sharing with friends. You can't really get that feeling from a national chain with the same stock in every town.&nbsp;</p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{100}\" paraid=\"2091810464\">It ties in with <a href=\"https://fashionunited.com/news/retail/hyper-personalised-and-tech-centric-gen-z-seek-experiences-beyond-retail-in-stores/2025102068775\" rel=\"noreferrer noopener\" target=\"_blank\">earlier Amex research</a>, which found 65% of Gen Z believe high streets should deliver something they can't get online. Independents have a natural advantage here because they're built on personality, curation and a point of view, which is exactly why getting <a href=\"https://www.autumnfair.com/news/getting-brand-story-right-never-mattered-more\" rel=\"noreferrer noopener\" target=\"_blank\">your brand story</a> right matters so much when your shop might be discovered by someone scrolling 60 miles away.&nbsp;</p>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{118}\" paraid=\"2026167450\" role=\"heading\">What makes an independent shop worth a 95-minute journey?&nbsp;</h2>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{124}\" paraid=\"949738840\">Once they arrive, Gen Z shoppers are prepared to wait, spending an average of <a href=\"https://www.asiantrader.biz/scroll-to-store-retailers-gen-z-footfall\" rel=\"noreferrer noopener\" target=\"_blank\">almost an hour</a> queuing for trending products. That's a lot of goodwill, so the experience has to live up to the hype.&nbsp;</p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{133}\" paraid=\"713318476\">What gets people travelling varies by category. In gift, it's often a signature product or a playful, photogenic range that customers can't find anywhere else, and the rise of <a href=\"https://www.autumnfair.com/news/earth-day-rise-eco-friendly-gifting\" rel=\"noreferrer noopener\" target=\"_blank\">eco-friendly gifting</a> shows sustainability increasingly forms part of that appeal. &nbsp;</p>\n\n<p lang=\"EN-US\" paraeid=\"{ab698344-702f-47a8-a56a-dd4222981479}{178}\" paraid=\"984606850\">For fashion boutiques, it's independent labels and statement pieces from smaller fashion accessories suppliers, the kind of emerging talent buyers were tracking at <a href=\"https://www.autumnfair.com/news/graduate-fashion-week-2026-retail-trends-buyers-watch-\" rel=\"noreferrer noopener\" target=\"_blank\">Graduate Fashion Week</a>. &nbsp;</p>\n\n<p lang=\"EN-US\" paraeid=\"{5722e7c2-9903-436e-8866-572a35f97b01}{24}\" paraid=\"79928438\">In interiors and garden retail, styled spaces that photograph beautifully tend to do the heavy lifting, which is where keeping on top of homeware and <a href=\"https://www.autumnfair.com/news/ss26-homeware-outdoor-living-trends-bda-london\" rel=\"noreferrer noopener\" target=\"_blank\">outdoor living trends</a> pays off.&nbsp;</p>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{150}\" paraid=\"78713310\" role=\"heading\">
2006How can independent retailers turn social buzz into repeat custom?&nbsp;</h2>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{156}\" paraid=\"1125120038\">The good news is that viral visitors don't have to be one-offs, with three in five Gen Z shoppers returning after their first trip. Getting that second visit usually comes down to a few practical things:&nbsp;</p>\n\n<ul>\n\t<li paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{161}\" paraid=\"340479742\">Post the shop, not just the stock. Behind-the-scenes clips, new deliveries and the people behind the counter give followers a reason to visit.&nbsp;</li>\n\t<li paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{176}\" paraid=\"469743767\">Make the in-store moment shareable. Packaging, window displays and small touches all feed the next wave of posts.&nbsp;</li>\n\t<li paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{183}\" paraid=\"9353021\">Capture details while they're there. A newsletter sign-up or simple loyalty scheme turns a day-tripper into a regular, and our guide to <a href=\"https://www.autumnfair.com/news/build-customer-loyalty\" rel=\"noreferrer noopener\" target=\"_blank\">building customer loyalty</a> covers the basics.&nbsp;</li>\n\t<li paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{194}\" paraid=\"1387648362\">Decide what social media is for. Some independents are testing selling on <a href=\"https://www.autumnfair.com/news/independent-retailers-sell-tiktok-shop-\" rel=\"noreferrer noopener\" target=\"_blank\">TikTok Shop</a>, but this research suggests its bigger value may be getting people through the door.&nbsp;</li>\n</ul>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{205}\" paraid=\"2140283936\" role=\"heading\">Where can independent retailers find products that get people talking?&nbsp;</h2>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{212}\" paraid=\"1967461117\">The products that travel well on social tend to be distinctive, well made and not widely stocked, which usually means sourcing from smaller makers and brands. Spring Fair brings wholesale gift suppliers, homeware brands and fashion accessories suppliers together under one roof, giving buyers the chance to handle products and meet the people who make them before committing to an order.&nbsp;</p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{217}\" paraid=\"1083660234\">The takeaway for independents is a hopeful one. Social media isn't only competing with the high street for attention, it's actively sending younger shoppers towards it, and the shops with a clear identity, great product and an experience worth sharing are the ones they'll happily travel for.&nbsp;</p>\n\n<hr />\n<p lang=\"EN-US\" paraeid=\"{835d469b-fd7b-43ed-ac2c-9bcc03fe2d91}{70}\" paraid=\"320369299\"><i>If you like what you've seen here, why not join us in person for the retail event of the season? <a href=\"https://www.springfair.com/\" rel=\"noreferrer noopener\" target=\"_blank\">Spring Fair</a> runs from 7-10 September 2027 at the NEC, Birmingham. <a href=\"https://www.springfair.com/visitor-registration?utm_source=&amp;utm_medium=&amp;utm_campaign=\" rel=\"noreferrer noopener\" target=\"_blank\">Register for free here</a>, and <a href=\"https://www.springfair.com/newsletter\" rel=\"noreferrer noopener\" target=\"_blank\">join our newsletter</a> for the latest updates before the show. &nbsp; &nbsp;</i></p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{14}\" paraid=\"738692707\">&nbsp;</p>\n"}</script>
2006
2007	
2008
2009
2010	</body>
2011	</html>
2012

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.