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458<path d="m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z"></path></svg></button> 459 <div class="wp-block-navigation__responsive-container-content" 460 data-wp-watch="callbacks.focusFirstElement" 461 id="modal-1-content"> 462 <ul class="wp-block-navigation__container is-responsive items-justified-center wp-block-navigation"><li class="wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://pablomoratinos.es/sobre-mi/" aria-current="page"><span class="wp-block-navigation-item__label">Sobre mi</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://pablomoratinos.es/eventos-conferencias/"><span class="wp-block-navigation-item__label">Conferencias</span></a></li><li class="wp-block-navigation-item wp-block-navigation-link"><a 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type="button"><span class="toggle-knob"></span></button> 471</div> 472</div> 473</div> 474</header> 475 476 477<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-c42a11ae wp-block-group-is-layout-constrained" style="margin-top:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--30)"> 478<p class="mono-meta has-muted-color has-text-color wp-block-paragraph" style="margin-bottom:var(--wp--preset--spacing--20)">Sobre mi</p> 479 480 481 482<h1 class="wp-block-heading" style="margin-bottom:var(--wp--preset--spacing--40);font-size:clamp(2.25rem, 5vw, 3.25rem);font-weight:800;letter-spacing:-0.04em;line-height:1.05">Pablo Moratinos</h1> 483 484 485 486<div class="wp-block-group signal-divider is-layout-flow wp-block-group-is-layout-flow" style="margin-top:0;margin-bottom:var(--wp--preset--spacing--50)"></div> 487 488 489 490<div 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493" data-wp-interactive="core/image" data-wp-key="6aaf93eaae01f" class="wp-block-image size-large has-custom-border wp-lightbox-container"><img width="747" height="1024" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on--click="actions.showLightbox" data-wp-on--load="callbacks.setButtonStyles" data-wp-on--pointerdown="actions.preloadImage" data-wp-on--pointerenter="actions.preloadImageWithDelay" data-wp-on--pointerleave="actions.cancelPreload" data-wp-on-window--resize="callbacks.setButtonStyles" src="https://pablomoratinos.es/wp-content/uploads/2026/03/pablo-moratinos-747x1024.jpg" alt="" class="wp-image-4517" style="border-radius:0px" srcset="https://i0.wp.com/pablomoratinos.es/wp-content/uploads/2026/03/pablo-moratinos.jpg?resize=747%2C1024&quality=89&ssl=1 747w, https://i0.wp.com/pablomoratinos.es/wp-content/uploads/2026/03/pablo-moratinos.jpg?resize=219%2C300&quality=89&ssl=1 219w, https://i0.wp.com/pablomoratinos.es/wp-content/uploads/2026/03/pablo-moratinos.jpg?resize=768%2C1052&quality=89&ssl=1 768w, https://i0.wp.com/pablomoratinos.es/wp-content/uploads/2026/03/pablo-moratinos.jpg?w=864&quality=89&ssl=1 864w" sizes="(max-width: 747px) 100vw, 747px" /><button 494 class="lightbox-trigger" 495 type="button" 496 aria-haspopup="dialog" 497 data-wp-bind--aria-label="state.thisImage.triggerButtonAriaLabel" 498 data-wp-init="callbacks.initTriggerButton" 499 data-wp-on--click="actions.showLightbox" 500 data-wp-style--right="state.thisImage.buttonRight" 501 data-wp-style--top="state.thisImage.buttonTop" 502 > 503 <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> 504 <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> 505 </svg> 506 </button></figure> 507</div> 508 509 510 511<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-b9c3fc47 wp-block-group-is-layout-constrained" style="margin-top:var(--wp--preset--spacing--30)"> 512<p class="has-muted-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:0.7rem;letter-spacing:0.1em;text-transform:uppercase">Ubicación: IRUN, EuSkadi</p> 513 514 515 516<p class="has-muted-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:0.7rem;letter-spacing:0.1em;text-transform:uppercase">Contacto: [email protected]</p> 517 518 519 520<p class="has-muted-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:0.7rem;letter-spacing:0.1em;text-transform:uppercase"><a href="https://www.linkedin.com/in/pmoratinos/" target="_blank" rel="noreferrer noopener">LinkedIn</a> / <a href="https://github.com/PabloMoratinos" data-type="link" data-id="https://github.com/PabloMoratinos" target="_blank" rel="noreferrer noopener">GitHub</a> / <a href="https://x.com/pablomoratinos" data-type="link" data-id="https://x.com/pablomoratinos" target="_blank" rel="noreferrer noopener">X</a></p> 521</div> 522</div> 523 524 525 526<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:65%"> 527<p class="wp-block-paragraph" style="font-size:1.1rem;line-height:1.7"><strong>Analista digital</strong> con mas de una década de experiencia transformando datos brutos en narrativas accionables. Mi trabajo se centra en descubrir patrones significativos en el comportamiento de usuarios y <strong>traducirlos en decisiones estratégicas</strong> que generan impacto medible.</p> 528 529 530 531<p class="wp-block-paragraph" style="font-size:1.1rem;line-height:1.7">Creo firmemente que la analÃtica digital no consiste en acumular métricas, sino en <strong>reducir el ruido para encontrar la señal</strong>. Por eso cada reporte que publico sigue un protocolo riguroso: datos limpios, análisis honesto, conclusiones verificables.</p> 532 533 534 535<p class="wp-block-paragraph" style="font-size:1.1rem;line-height:1.7">He colaborado con equipos de producto, marketing y estrategia en empresas de tecnologÃa, comercio electrónico y medios digitales. Mi enfoque combina la precisión estadÃstica con la capacidad de comunicar hallazgos complejos de forma clara y directa.</p> 536 537 538 539<p class="wp-block-paragraph" style="font-size:1.1rem;line-height:1.7"><strong>Soy embajador de marca de <a href="https://wordpress.com/es/blog">WordPress.com</a>, el hosting especializado en WordPress para agencias y profesionales.</strong></p> 540 541 542 543<div class="wp-block-group is-content-justification-left is-layout-flex wp-container-core-group-is-layout-bec3d80e wp-block-group-is-layout-flex" style="border-top-color:rgba(44, 44, 40, 0.1);border-top-width:1px;margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30)"> 544<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained"> 545<p class="has-charcoal-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:1.75rem;font-weight:700;line-height:1">+14</p> 546 547 548 549<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.8rem">Anos de experiencia</p> 550</div> 551 552 553 554<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained"> 555<p class="has-charcoal-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:1.75rem;font-weight:700;line-height:1">+200</p> 556 557 558 559<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.8rem">Proyectos completados</p> 560</div> 561 562 563 564<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-7bc66994 wp-block-group-is-layout-constrained"> 565<p class="has-charcoal-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:1.75rem;font-weight:700;line-height:1">+190</p> 566 567 568 569<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.8rem">Reportes publicados</p> 570</div> 571</div> 572</div> 573</div> 574</div> 575 576 577 578<div class="wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-10ba857f wp-block-group-is-layout-constrained" style="background-color:var(--wp--preset--color--cream-light);margin-top:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--30)"> 579<p class="mono-meta has-muted-color has-text-color wp-block-paragraph" style="margin-bottom:var(--wp--preset--spacing--10)">Trayectoria profesional</p> 580 581 582 583<h2 class="wp-block-heading" style="margin-bottom:var(--wp--preset--spacing--50)">Timeline</h2> 584 585 586 587<div class="wp-block-group timeline-container is-layout-constrained wp-block-group-is-layout-constrained"> 588<div class="wp-block-group timeline-entry timeline-entry-current is-layout-constrained wp-container-core-group-is-layout-c19476fc wp-block-group-is-layout-constrained"> 589<p class="has-muted-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:0.7rem;font-weight:700;letter-spacing:0.12em;text-transform:uppercase">2026 – Presente</p> 590 591 592 593<h3 class="wp-block-heading" style="font-size:1.25rem;letter-spacing:-0.02em">CRO Team Lead â Product Hackers</h3> 594 595 596 597<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.9rem;line-height:1.6">Asesoria estrategica para empresas de tecnologia y ecommerce. Diseno de frameworks de medicion, auditorias de datos y formacion de equipos internos en cultura data-driven.</p> 598</div> 599 600 601 602<div class="wp-block-group timeline-entry is-layout-constrained wp-container-core-group-is-layout-c19476fc wp-block-group-is-layout-constrained"> 603<p class="has-muted-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:0.7rem;font-weight:700;letter-spacing:0.12em;text-transform:uppercase">2022 – 2025</p> 604 605 606 607<h3 class="wp-block-heading" style="font-size:1.25rem;letter-spacing:-0.02em">Data&
607Experimentation Lead â Product Hackers</h3> 608 609 610 611<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.9rem;line-height:1.6">Liderazgo del equipo de analÃtica y experimentación. Implementación de infraestructura de datos, modelos de atribucion multi-canal, dashboards ejecutivos para la toma de decisiones en proyectos de Growth, control de calidad de la experimentación y aplicación de la estadÃstica inferencial</p> 612</div> 613 614 615 616<div class="wp-block-group timeline-entry is-layout-constrained wp-container-core-group-is-layout-c19476fc wp-block-group-is-layout-constrained"> 617<p class="has-muted-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:0.7rem;font-weight:700;letter-spacing:0.12em;text-transform:uppercase">2016 – 2022</p> 618 619 620 621<h3 class="wp-block-heading" style="font-size:1.25rem;letter-spacing:-0.02em">Consultor de analitica digital â 3ymedia</h3> 622 623 624 625<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.9rem;line-height:1.6">Optimización de embudos de conversión, análisis de comportamiento de usuarios y auditorÃa UI/UX para el diseño y desarrollo de negocios digitales. AsesorÃa estratég
625ica para empresas de tecnologÃa y ecommerce. Diseño de frameworks de medición, auditorias de datos y formación de equipos internos en cultura data-driven.</p> 626</div> 627 628 629 630<div class="wp-block-group timeline-entry is-layout-constrained wp-container-core-group-is-layout-c19476fc wp-block-group-is-layout-constrained"> 631<p class="has-muted-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:0.7rem;font-weight:700;letter-spacing:0.12em;text-transform:uppercase">2012 – 2016</p> 632 633 634 635<h3 class="wp-block-heading" style="font-size:1.25rem;letter-spacing:-0.02em">Diseño y desarrollo de negocios digitales â 3ymedia</h3> 636 637 638 639<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.9rem;line-height:1.6">Fundador de la agencia 3ymedia Comunicación Digital. Definición de estrategias de negocio online: investigación de mercado, desarrollo de sitios web con WordPress, campañas de adquisición, posicionamiento en buscadores, social media e inbound marketing.</p> 640</div> 641 642 643 644<div class="wp-block-group timeline-entry is-layout-constrained wp-container-core-group-is-layout-c19476fc wp-block-group-is-layout-constrained"> 645<p class="has-muted-color has-text-color wp-block-paragraph" style="font-family:'Space Mono', ui-monospace, monospace;font-size:0.7rem;font-weight:700;letter-spacing:0.12em;text-transform:uppercase">1997 – 2012</p> 646 647 648 649<h3 class="wp-block-heading" style="font-size:1.25rem;letter-spacing:-0.02em">Dirección técnica â Gipuzkoa Telebista</h3> 650 651 652 653<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.9rem;line-height:1.6">15 años en el sector de las televisiones locales y provinciales: Txingudi Telebista, Gipuzkoa Telebista y Localia TV Euskadi. Creativo publicitario, realización y dirección técnica de proyectos y programas.</p> 654</div> 655</div> 656</div> 657 658 659 660<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-e7ddefa6 wp-block-group-is-layout-constrained" style="border-top-color:rgba(44, 44, 40, 0.08);border-top-width:1px;margin-top:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--30)"> 661<p class="mono-meta has-muted-color has-text-color wp-block-paragraph" style="margin-bottom:var(--wp--preset--spacing--10)">Especialidades</p> 662 663 664 665<h2 class="wp-block-heading" style="margin-bottom:var(--wp--preset--spacing--40)">Areas de conocimiento</h2> 666 667 668 669<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex"> 670<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> 671<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-1ba54e8e wp-block-group-is-layout-constrained" style="border-bottom-color:rgba(44, 44, 40, 0.08);border-bottom-width:1px;padding-bottom:var(--wp--preset--spacing--30)"> 672<h4 class="wp-block-heading" style="font-size:1.05rem;letter-spacing:-0.01em">AnalÃtica web y producto</h4> 673 674 675 676<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.85rem;line-height:1.5">Google Analytics 4, Big Query, GTM, Amplitude, MS Clarity. Diseño de taxonomÃas de eventos y modelos de datos.</p> 677</div> 678 679 680 681<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-78f03ed5 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--30)"> 682<h4 class="wp-block-heading" style="font-size:1.05rem;letter-spacing:-0.01em">Visualización de datos</h4> 683 684 685 686<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.85rem;line-height:1.5">Looker Studio, Tableau, artefactos generados con IA. Dashboards ejecutivos que comunican, no solo muestran datos.</p> 687</div> 688</div> 689 690 691 692<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> 693<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-1ba54e8e wp-block-group-is-layout-constrained" style="border-bottom-color:rgba(44, 44, 40, 0.08);border-bottom-width:1px;padding-bottom:var(--wp--preset--spacing--30)"> 694<h4 class="wp-block-heading" style="font-size:1.05rem;letter-spacing:-0.01em">Experimentación y CRO</h4> 695 696 697 698<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.85rem;line-height:1.5">Tests A/B, análisis bayesiano y frecuentista, optimización de embudos de conversión y experiencia de usuario basada en datos.</p> 699</div> 700 701 702 703<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-78f03ed5 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--30)"> 704<h4 class="wp-block-heading" style="font-size:1.05rem;letter-spacing:-0.01em">Estrategia de datos</h4> 705 706 707 708<p class="has-muted-color has-text-color wp-block-paragraph" style="font-size:0.85rem;line-height:1.5">Gobernanza de datos, privacidad y cumplimiento GDPR, estrategias de medicion post-cookies y server-side tracking.</p> 709</div> 710</div> 711</div> 712</div> 713 714 715 716<div class="wp-block-group alignfull has-cream-background-color has-background is-layout-constrained wp-container-core-group-is-layout-0ddb862d wp-block-group-is-layout-constrained" style="border-top-color:rgba(44, 44, 40, 0.08);border-top-width:1px;margin-top:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--30)"> 717<p class="has-text-align-center wp-block-paragraph" style="font-size:1.15rem;line-height:1.6">¿Interesado en colaborar o tienes un proyecto de datos en mente? 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