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109            <h2 class="v3 bold">The world’s biggest brands trust Tidal Labs.</h2>
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163                    <p class="cs-example-text">Thousands of contributors share their stories with millions of readers in this deeply-social second-screen community. Winner of IAA award for best native ad platform.</p>
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205                        </div>
206                        <h5>Smell it forward campaign series</h5>
207                        <p>Old Spice needed a tech approach to influencer activations for new product launches. Tidal created a private network of grooming influencers utilized across a series of Old Spice product launches.</p>
208                        <a href="/case-study-old-spice" class="v3 btn btn-primary btn-small">View Case Study</a>
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221                        <h5>Norwegian Cruise Line</h5>
222                        <p>Norwegian Cruises takes a "freestyle" approach to a variety of ongoing & campaign-based influencer programs– all centralized and automated through Tidal's influencer relationship management software.</p>
223                        <a href="/case-study-norwegian" class="v3 btn btn-primary btn-small">View Case Study</a>
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236                        <h5>White Claw</h5>
237                        <p>
237In conjunction with its official launch, White Claw wanted to work with some of our best fitness, health, spirits, and lifestyle bloggers for product amplification.</p>
238                        <a href="/case-study-white-claw" class="v3 btn btn-primary btn-small">View Case Study</a>
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249                    <div class="card-content short">
250                        <h5>The Rise of the "Creator Era"</h5>
251                        <p>Our white paper introduction to what has become a tectonic shift in the relationship between companies and individuals. </p>
252                        <a href="/whitepaper-creator-era" class="v3 btn btn-primary btn-small">Download It</a>
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261                    <div class="card-content short">
262                        <h5>How To Activate Social Media Influencers for Marketing</h5>
263                        <p>The creative brief is a misunderstood beast. Yet it's crucial for an organized and successful <strong>influencer marketing campaign</strong>.</p>
264                        <a href="/whitepaper-activate-influencers" class="v3 btn btn-primary btn-small">View Resource</a>
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273                    <div class="card-content short">
274                        <h5>Five Influencer Strategies for 2020</h5>
275                        <p>Download our report on the the most important strategies your brand should be looking at in 2020.</p>
276                        <a href="/whitepaper-influencer-strategies-2020" class="v3 btn btn-primary btn-small">Download It</a>
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