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1</head><body><div class="min-h-screen flex flex-col" lang="en"><header class="sticky top-0 z-50 bg-white border-b border-brand-gray-border shadow-sm"><nav class="max-w-screen-xl mx-auto px-6 h-14 flex items-center justify-between"><a class="flex items-center flex-shrink-0" href="/"><img src="/images/BBG_Horizontal-Logotype.png" alt="Breakthru Beverage" class="h-[55px] w-auto"/></a><div class="hidden lg:flex items-center gap-0.5 text-[11px]"><button class="flex items-center gap-1 px-2.5 py-1.5 rounded capitalize transition-colors text-brand-gray-dark hover:text-brand-black hover:bg-brand-gray-light">About<svg xmlns="http://www.w3.org/2000/svg" width="11" height="11" fill="currentColor" viewBox="0 0 256 256" class="transition-transform "><path d="M216.49,104.49l-80,80a12,12,0,0,1-17,0l-80-80a12,12,0,0,1,17-17L128,159l71.51-71.52a12,12,0,0,1,17,17Z"></path></svg></button><button class="flex items-center gap-1 px-2.5 py-1.5 rounded capitalize transition-colors text-brand-gray-dark 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text-[11px] px-3.5 py-1.5 rounded flex-shrink-0"><img src="/images/Breakthru-Now.png" alt="Breakthru Now" class="h-[20px] w-auto"/></a><button class="lg:hidden p-1" aria-label="Toggle navigation"><svg class="w-6 h-6 text-brand-black" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4 6h16M4 12h16M4 18h16"></path></svg></button></nav></header><main class="flex-1"><section class="relative overflow-hidden bg-white px-6 pt-11 pb-10"><div aria-hidden="true" class="absolute top-0 left-0 w-52 h-52 bg-brand-red pointer-events-none" style="clip-path:polygon(0 0, 100% 0, 0 100%)"></div><div aria-hidden="true" class="absolute bottom-0 right-0 w-52 h-52 bg-brand-red-dark pointer-events-none" style="clip-path:polygon(100% 0, 100% 100%, 0 100%)"></div><img src="/Spear_BW.webp" alt="" aria-hidden="true" class="absolute pointer-events-none select-none object-contain" style="right:18%;top:50%;transform:translateY(-50%);width:42%;max-width:480px;opacity:0.08"/><div class="relative z-10 max-w-screen-xl mx-auto"><p class="text-[9px] text-brand-black mb-3.5 tracking-wide">Home / About</p><h1 class="text-[32px] md:text-[40px] font-extrabold leading-[1.05] tracking-[-1px] text-brand-black mb-3.5 whitespace-pre-line">Delivering Excellence 2for Generations</h1><p class="text-[13px] text-brand-gray-dark max-w-lg leading-[1.75] mb-6">We're a family-owned and operated beverage alcohol wholesaler that's proud of our multigenerational legacy of service, innovation, and expertise.</p><div class="flex gap-2"><span class="text-[10px] font-bold px-3.5 py-1 rounded-full border border-brand-red/50 text-brand-red bg-brand-red/8">People</span><span class="text-[10px] font-bold px-3.5 py-1 rounded-full border border-brand-red/50 text-brand-red bg-brand-red/8">Portfolio</span><span class="text-[10px] font-bold px-3.5 py-1 rounded-full border border-brand-red/50 text-brand-red bg-brand-red/8">Platform</span><span class="text-[10px] font-bold px-3.5 py-1 rounded-full border border-brand-red/50 text-brand-red bg-brand-red/8">Values</span></div></div></section><div class="grid grid-cols-[5fr_7fr] border-b border-brand-gray-border"><div class="relative overflow-hidden min-h-[300px]"><img alt="People" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=%2Fimages%2Fassociate-in-account.jpg&w=640&q=75 640w, /_next/image?url=%2Fimages%2Fassociate-in-account.jpg&w=750&q=75 750w, /_next/image?url=%2Fimages%2Fassociate-in-account.jpg&w=828&q=75 828w, /_next/image?url=%2Fimages%2Fassociate-in-account.jpg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2Fassociate-in-account.jpg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2Fassociate-in-account.jpg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2Fassociate-in-account.jpg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2Fassociate-in-account.jpg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2Fassociate-in-account.jpg&w=3840&q=75"/></div><div class="bg-white px-7 py-8"><p class="section-label">People</p><h2 class="text-xl font-extrabold text-brand-black mb-2.5 tracking-tight leading-snug">The Heart of Our Business</h2><p class="text-[12px] text-brand-gray-dark leading-[1.75] mb-4">Our associates live our values daily â treating each other and our partners with respect, celebrating collaboration, relationships, and inclusion. Our associates thrive because they've been empowered to do so.</p><a href="/culture" class="text-[11px] font-bold text-brand-red hover:underline">Our Culture â</a></div></div><div class="grid grid-cols-[7fr_5fr] border-b border-brand-gray-border"><div class="bg-brand-gray-light px-7 py-8"><p class="section-label">Portfolio</p><h2 class="text-xl font-extrabold text-brand-black mb-2.5 tracking-tight leading-snug">The Brands You Want</h2><p class="text-[12px] text-brand-gray-dark leading-[1.75] mb-4">We offer a brand for every occasion â a diverse portfolio of 6,000-plus wine, spirits, and beer brands, plus fine wine, non-alcoholic products, and emerging spirits from the industry's leading suppliers.</p>
2<a href="https://sites.salsify.com/1cb19d26-0728-4fb1-afe0-3b8c309b6180/d28396be-a4b8-4891-9533-c40780422895/" target="_blank" rel="noopener noreferrer" class="text-[11px] font-bold text-brand-red hover:underline">Our Portfolio â</a></div><div class="relative overflow-hidden min-h-[300px]"><img alt="Portfolio" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=%2Fimages%2Ftba-portfolio-on-wood-table.jpg&w=640&q=75 640w, /_next/image?url=%2Fimages%2Ftba-portfolio-on-wood-table.jpg&w=750&q=75 750w, /_next/image?url=%2Fimages%2Ftba-portfolio-on-wood-table.jpg&w=828&q=75 828w, /_next/image?url=%2Fimages%2Ftba-portfolio-on-wood-table.jpg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2Ftba-portfolio-on-wood-table.jpg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2Ftba-portfolio-on-wood-table.jpg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2Ftba-portfolio-on-wood-table.jpg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2Ftba-portfolio-on-wood-table.jpg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2Ftba-portfolio-on-wood-table.jpg&w=3840&q=75"/></div></div><div class="grid grid-cols-[5fr_7fr] border-b border-brand-gray-border"><div class="relative overflow-hidden min-h-[300px]"><img alt="Platform" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=%2Fimages%2Fsalesperson-talking-with-customer.jpg&w=640&q=75 640w, /_next/image?url=%2Fimages%2Fsalesperson-talking-with-customer.jpg&w=750&q=75 750w, /_next/image?url=%2Fimages%2Fsalesperson-talking-with-customer.jpg&w=828&q=75 828w, /_next/image?url=%2Fimages%2Fsalesperson-talking-with-customer.jpg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2Fsalesperson-talking-with-customer.jpg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2Fsalesperson-talking-with-customer.jpg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2Fsalesperson-talking-with-customer.jpg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2Fsalesperson-talking-with-customer.jpg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2Fsalesperson-talking-with-customer.jpg&w=3840&q=75"/></div><div class="bg-white px-7 py-8"><p class="section-label">Platform</p><h2 class="text-xl font-extrabold text-brand-black mb-2.5 tracking-tight leading-snug">We Are Future Focused</h2><p class="text-[12px] text-brand-gray-dark leading-[1.75] mb-4">We meet our customers' needs through state-of-the-art facilities, operational excellence, and data insights. Our strategic investments in technology and e-commerce drive continued growth.</p><a href="/locations" class="text-[11px] font-bold text-brand-red hover:underline">Our Footprint â</a></div></div><section class="bg-brand-gray-light px-6 py-11"><div class="max-w-screen-xl mx-auto"><p class="section-label">Values</p><h2 class="section-h2 mb-3">Our Beliefs That Guide Us</h2><p class="text-[13px] text-brand-gray-dark max-w-2xl leading-[1.75] mb-7">At Breakthru, our four core values are foundational to our culture and guide us in how we treat our customers, partners, and one another.</p><div class="grid grid-cols-1 sm:grid-cols-2 gap-3 mb-7"><div class="card"><p class="text-[13px] font-bold text-brand-black mb-1.5">Be Inclusive</p><p class="text-[12px] text-brand-gray-dark leading-[1.75]">We treat everyone with respect, we value diversity, and we collaborate effectively.</p></div><div class="card"><p class="text-[13px] font-bold text-brand-black mb-1.5">Be Courageous</p><p class="text-[12px] text-brand-gray-dark leading-[1.75]">We stand up for what we believe, we challenge the status quo, and we take calculated risks.</p></div><div class="card"><p class="text-[13px] font-bold text-brand-black mb-1.5">Be Passionate</p><p class="text-[12px] text-brand-gray-dark leading-[1.75]">We go above and beyond to win, we celebrate everyday successes, and we give back to our communities.</p></div><div class="card"><p class="text-[13px] font-bold text-brand-black mb-1.5">Be True</p><p class="text-[12px] text-brand-gray-dark leading-[1.75]">We act with integrity, we hold ourselves accountable, and we promote transparency.</p></div></div><button class="btn-primary text-[11px] px-4 py-2 rounded-md">Our Culture and Values â</button></div></section></main><footer class="bg-brand-deep"><div class="max-w-screen-xl mx-auto px-6 pt-10 pb-5">
2<div class="grid grid-cols-2 md:grid-cols-4 gap-5 mb-8"><div class="col-span-2 md:col-span-1"><p class="text-[10px] text-white/75 leading-relaxed max-w-[170px] mb-3.5">A leading North American beverage wholesaler. Family-owned and operated.</p><div class="flex gap-2.5"><a href="https://www.facebook.com/BreakthruBevGroup/" target="_blank" rel="noopener noreferrer" aria-label="Facebook" class="w-7 h-7 rounded border border-white/15 flex items-center justify-center text-white/75 hover:text-white/75 hover:border-white/30 transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="currentColor" viewBox="0 0 256 256"><path d="M128,24A104,104,0,1,0,232,128,104.11,104.11,0,0,0,128,24Zm8,191.63V152h24a8,8,0,0,0,0-16H136V112a16,16,0,0,1,16-16h16a8,8,0,0,0,0-16H152a32,32,0,0,0-32,32v24H96a8,8,0,0,0,0,16h24v63.63a88,88,0,1,1,16,0Z"></path></svg></a><a href="https://www.linkedin.com/company/breakthru-beverage-group" target="_blank" rel="noopener noreferrer" aria-label="LinkedIn" class="w-7 h-7 rounded border border-white/15 flex items-center justify-center text-white/75 hover:text-white/75 hover:border-white/30 transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="currentColor" viewBox="0 0 256 256"><path d="M216,24H40A16,16,0,0,0,24,40V216a16,16,0,0,0,16,16H216a16,16,0,0,0,16-16V40A16,16,0,0,0,216,24Zm0,192H40V40H216V216ZM96,112v64a8,8,0,0,1-16,0V112a8,8,0,0,1,16,0Zm88,28v36a8,8,0,0,1-16,0V140a20,20,0,0,0-40,0v36a8,8,0,0,1-16,0V112a8,8,0,0,1,15.79-1.78A36,36,0,0,1,184,140ZM100,84A12,12,0,1,1,88,72,12,12,0,0,1,100,84Z"></path></svg></a><a href="https://www.instagram.com/breakthrubeveragegroup/" target="_blank" rel="noopener noreferrer" aria-label="Instagram" class="w-7 h-7 rounded border border-white/15 flex items-center justify-center text-white/75 hover:text-white/75 hover:border-white/30 transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="currentColor" viewBox="0 0 256 256"><path d="M128,80a48,48,0,1,0,48,48A48.05,48.05,0,0,0,128,80Zm0,80a32,32,0,1,1,32-32A32,32,0,0,1,128,160ZM176,24H80A56.06,56.06,0,0,0,24,80v96a56.06,56.06,0,0,0,56,56h96a56.06,56.06,0,0,0,56-56V80A56.06,56.06,0,0,0,176,24Zm40,152a40,40,0,0,1-40,40H80a40,40,0,0,1-40-40V80A40,40,0,0,1,80,40h96a40,40,0,0,1,40,40ZM192,76a12,12,0,1,1-12-12A12,12,0,0,1,192,76Z"></path></svg></a></div></div><div><p class="text-[9px] font-bold tracking-[1.5px] uppercase text-white/75 mb-2.5">Company</p><div class="flex flex-col gap-1.5"><a class="text-[10px] text-white/75 hover:text-white/75 transition-colors" href="/about">About Us</a><a class="text-[10px] text-white/75 hover:text-white/75 transition-colors" href="/culture">Culture</a><a class="text-[10px] text-white/75 hover:text-white/75 transition-colors" href="/executive-leadership">Leadership</a></div></div><div><p class="text-[9px] font-bold tracking-[1.5px] uppercase text-white/75 mb-2.5">Services</p><div class="flex flex-col gap-1.5"><a class="text-[10px] text-white/75 hover:text-white/75 transition-colors" href="/account-services">Account Services</a><a href="https://sites.salsify.com/1cb19d26-0728-4fb1-afe0-3b8c309b6180/d28396be-a4b8-4891-9533-c40780422895/" target="_blank" rel="noopener noreferrer" class="text-[10px] text-white/75 hover:text-white/75 transition-colors">Portfolio</a><a href="https://alchemy.breakthrubev.com" target="_blank" rel="noopener noreferrer" class="text-[10px] text-white/75 hover:text-white/75 transition-colors">Partner Portal</a><a href="https://now.breakthrubev.com" target="_blank" rel="noopener noreferrer" class="text-[10px] text-white/75 hover:text-white/75 transition-colors">Breakthru Now</a></div></div><div><p class="text-[9px] font-bold tracking-[1.5px] uppercase text-white/75 mb-2.5">Connect</p><div class="flex flex-col gap-1.5"><a class="text-[10px] text-white/75 hover:text-white/75 transition-colors" href="/contact">Contact Us</a><a href="https://careers.breakthrubev.com" target="_blank" rel="noopener noreferrer" class="text-[10px] text-white/75 hover:text-white/75 transition-colors">Careers</a><a class="text-[10px] text-white/75 hover:text-white/75 transition-colors" href="/contact?subject=ne
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