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214		
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218
219	<article class="article post-16032 post type-post status-publish format-standard has-post-thumbnail hentry category-mailbag-mondays" id="post-16032" itemscope itemtype="https://schema.org/CreativeWork">
220
221		<header class="post-header">
222			<h2 class="post-title entry-title" itemprop="headline"><a itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" href="https://ittybiz.com/should-i-change-my-shirt/" rel="bookmark" title="Mailbag Monday: &#8220;Should I change my shirt?&#8221;" >Mailbag Monday: &#8220;Should I change my shirt?&#8221;</a></h2>
223			<ul class="post-meta">
224				<li class="post-date"><span itemprop="dateModified"><time itemprop="datePublished" content="May 8, 2023" class="updated">May 8, 2023</time></span></li>				<li class="post-category"><a href="https://ittybiz.com/category/mailbag-mondays/" rel="category tag">Mailbag Mondays</a></li>								<li class="post-author">by <span itemprop="author" itemscope itemtype="https://schema.org/Person" class="author vcard"><span itemprop="name" class="fn">Naomi Dunford</span></span></li>			</ul><!-- .post-meta -->
225		</header>
226
227		<article class="post-content entry-content" itemprop="text">
228
229			
230			<p><em><img decoding="async" class="alignright wp-image-16033" src="https://ittybiz.com/wp-content/uploads/should-i-change-my-shirt.jpeg" alt="Mailbag Monday: Should I Change My Shirt?" width="150" height="225" srcset="https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-change-my-shirt.jpeg?w=800&amp;ssl=1 800w, https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-change-my-shirt.jpeg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-change-my-shirt.jpeg?resize=240%2
230C360&amp;ssl=1 240w, https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-change-my-shirt.jpeg?resize=768%2C1152&amp;ssl=1 768w" sizes="(max-width: 150px) 100vw, 150px" /></em><em>&#8220;Dear Naomi,</em></p>
231<p><em>As an older and autistic individual who is new to TikTok, I am unsure about certain expectations for content creators on the platform. I have been experimenting with creating videos, and they are starting to gain traction. However, I am concerned about the idea that presenters should always change their outfits and accessories between videos.</em></p>
232<p><em>I prefer to record in batches and feel that the task switching of changing my outfit would negatively impact my productivity. My question is, do I have to change my shirt and other aspects of my appearance, such as accessories, hair, or makeup, between videos to be successful on TikTok? Is it merely a custom, or is it more of a social requirement?</em></p>
233<p><em>Thank you for your help, and please accept my apologies for not including a humorous signoff.&#8221;</em></p>
234<p><a href="https://ittybiz.com/should-i-change-my-shirt/" class="post-read-more">Continue Reading</a></p>
235
236		</article><!-- .post-content -->
237
238	</article><!-- .article -->
239
240
241
242		
243			
244
245	<article class="article post-16024 post type-post status-publish format-standard has-post-thumbnail hentry category-naomi-explains-marketing" id="post-16024" itemscope itemtype="https://schema.org/CreativeWork">
246
247		<header class="post-header">
248			<h2 class="post-title entry-title" itemprop="headline"><a itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" href="https://ittybiz.com/naomi-explains-tripwires/" rel="bookmark" title="Naomi Explains&#8230; Tripwires" >Naomi Explains&#8230; Tripwires</a></h2>
249			<ul class="post-meta">
250				<li class="post-date"><span itemprop="dateModified"><time itemprop="datePublished" content="April 13, 2023" class="updated">April 13, 2023</time></span></li>				<li class="post-category"><a href="https://ittybiz.com/category/naomi-explains-marketing/" rel="category tag">Naomi Explains Marketing</a></li>								<li class="post-author">by <span itemprop="author" itemscope itemtype="https://schema.org/Person" class="author vcard"><span itemprop="name" class="fn">Naomi Dunford</span></span></li>			</ul><!-- .post-meta -->
251		</header>
252
253		<article class="post-content entry-content" itemprop="text">
254
255			
256			<div id="buzzsprout-player-12636730"></div>
257<p>
257<script src="https://www.buzzsprout.com/1819258/12636730-018-naomi-explains-tripwires.js?container_id=buzzsprout-player-12636730&#038;player=small" type="text/javascript" charset="utf-8"></script>
257</p>
258<p style="text-align: center;">Listen &amp; subscribe on <a href="https://podcasts.apple.com/us/podcast/naomi-explains-marketing/id1580629829" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a>, <strong><a href="https://open.spotify.com/show/4qGAgQRLA568xAc2Z9R1MH" target="_blank" rel="noopener">Spotify</a></strong>, or <strong><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODE5MjU4LnJzcw==" target="_blank" rel="noopener">Google Podcasts</a></strong></p>
259<p><img decoding="async" class="alignright wp-image-16025" src="https://ittybiz.com/wp-content/uploads/018-naomi-explains-tripwires.png" alt="Naomi Explains... Tripwires" width="150" height="225" srcset="https://i0.wp.com/ittybiz.com/wp-content/uploads/018-naomi-explains-tripwires.png?w=1000&amp;ssl=1 1000w, https://i0.wp.com/ittybiz.com/wp-content/uploads/018-naomi-explains-tripwires.png?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/ittybiz.com/wp-content/uploads/018-naomi-explains-tripwires.png?resize=240%2
259C360&amp;ssl=1 240w, https://i0.wp.com/ittybiz.com/wp-content/uploads/018-naomi-explains-tripwires.png?resize=768%2C1152&amp;ssl=1 768w" sizes="(max-width: 150px) 100vw, 150px" />Today we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I&#8217;ll explain it all on this episode.</p>
260<p>Just click play, and I&#8217;ll meet you there.</p>
261<p>(Click “Continue Reading” for full transcript &#038; shownotes.)</p>
262<p><a href="https://ittybiz.com/naomi-explains-tripwires/" class="post-read-more">Continue Reading</a></p>
263
264		</article><!-- .post-content -->
265
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273	<article class="article post-16026 post type-post status-publish format-standard has-post-thumbnail hentry category-mailbag-mondays" id="post-16026" itemscope itemtype="https://schema.org/CreativeWork">
274
275		<header class="post-header">
276			<h2 class="post-title entry-title" itemprop="headline"><a itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" href="https://ittybiz.com/should-i-offer-a-discount/" rel="bookmark" title="Mailbag Monday: &#8220;Should I offer, like, a discount or something?&#8221;" >Mailbag Monday: &#8220;Should I offer, like, a discount or something?&#8221;</a></h2>
277			<ul class="post-meta">
278				<li class="post-date"><span itemprop="dateModified"><time itemprop="datePublished" content="April 10, 2023" class="updated">April 10, 2023</time></span></li>				<li class="post-category"><a href="https://ittybiz.com/category/mailbag-mondays/" rel="category tag">Mailbag Mondays</a></li>								<li class="post-author">by <span itemprop="author" itemscope itemtype="https://schema.org/Person" class="author vcard"><span itemprop="name" class="fn">Naomi Dunford</span></span></li>			</ul><!-- .post-meta -->
279		</header>
280
281		<article class="post-content entry-content" itemprop="text">
282
283			
284			<p><em><img decoding="async" class="alignright wp-image-16027" src="https://ittybiz.com/wp-content/uploads/should-i-offer-a-discount.jpeg" alt="Mailbag Monday: Should I Offer A Discount?" width="150" height="225" srcset="https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-offer-a-discount.jpeg?w=800&amp;ssl=1 800w, https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-offer-a-discount.jpeg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-offer-a-discount.jpeg?resize=240%2C360&amp;ssl=1 240w, https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-offer-a-discount.jpeg?resize=768%2C1152&amp;ssl=1 768w" sizes="(max-width: 150px) 100vw, 150px" />Hi Naomi!</em></p>
285<p><em>So here’s the deal. I have been running a physical products business for over 15 years, and it’s doing very well right now. Sales are up 122% from this time last year and average order price is up 85%. My primary marketing method is email.</em></p>
286<p><em>My open rate and click-through rate are very high both for tutorial emails and promotions. People stay on my email list much longer than industry averages. I offer sales often, and they usually do very well, especially in the last several months as I’ve been optimising more parts of my business, especially email marketing.</em></p>
287<p><em>But here’s the dilemma: I currently only have one welcome email that I send out to new subscribers. It’s nothing special &#8211; just a welcome email. I send newsletters regularly, so they get the welcome email and then their next email is whenever I send a newsletter to the whole list.</em></p>
288<p><em>I know I don’t really need to fix something that isn’t broken, but… should I offer, like, a discount code or something?</em></p>
289<p><em>Yours sincerely,</em></p>
290<p><em>Packing [boxes] in Provo</em></p>
291<p><a href="https://ittybiz.com/should-i-offer-a-discount/" class="post-read-more">Continue Reading</a></p>
292
293		</article><!-- .post-content -->
294
295	</article><!-- .article -->
296
297
298
299		
300			
301
302	<article class="article post-16014 post type-post status-publish format-standard has-post-thumbnail hentry category-naomi-explains-marketing" id="post-16014" itemscope itemtype="https://schema.org/CreativeWork">
303
304		<header class="post-header">
305			<h2 class="post-title entry-title" itemprop="headline"><a itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" href="https://ittybiz.com/naomi-explains-launch-content/" rel="bookmark" title="Naomi Explains&#8230; Launch Content" >Naomi Explains&#8230; Launch Content</a></h2>
306			<ul class="post-meta">
307				<li class="post-date"><span itemprop="dateModified"><time itemprop="datePublished" content="March 2, 2023" class="updated">March 2, 2023</time></span></li>				<li class="post-category"><a href="https://ittybiz.com/category/naomi-explains-marketing/" rel="category tag">Naomi Explains Marketing</a></li>								<li class="post-author">by <span itemprop="author" itemscope itemtype="https://schema.org/Person" class="author vcard"><span itemprop="name" class="fn">Naomi Dunford</span></span></li>			</ul><!-- .post-meta -->
308		</header>
309
310		<article class="post-content entry-content" itemprop="text">
311
312			
313			<div id="buzzsprout-player-12362448"></div>
314<p>
314<script src="https://www.buzzsprout.com/1819258/12362448-017-naomi-explains-launch-content.js?container_id=buzzsprout-player-12362448&#038;player=small" type="text/javascript" charset="utf-8"></script>
314</p>
315<p style="text-align: center;">Listen &amp; subscribe on <a href="https://podcasts.apple.com/us/podcast/naomi-explains-marketing/id1580629829" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a>, <strong><a href="https://open.spotify.com/show/4qGAgQRLA568xAc2Z9R1MH" target="_blank" rel="noopener">Spotify</a></strong>, or <strong><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODE5MjU4LnJzcw==" target="_blank" rel="noopener">Google Podcasts</a></strong></p>
316<p><img loading="lazy" loading="lazy" decoding="async" class="alignright wp-image-16015" src="https://ittybiz.com/wp-content/uploads/017-Naomi_Explains_Launch_Content.png" alt="Naomi Explains... Launch Content" width="150" height="225" srcset="https://i0.wp.com/ittybiz.com/wp-content/uploads/017-Naomi_Explains_Launch_Content.png?w=1000&amp;ssl=1 1000w, https://i0.wp.com/ittybiz.com/wp-content/uploads/017-Naomi_Explains_Launch_Content.png?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/ittybiz.com/wp-content/uploads/017-Naomi_Explains_Launch_Content.png?resize=240%2C360&amp;ssl=1 240w, https://i0.wp.com/ittybiz.com/wp-content/uploads/017-Naomi_Explains_Launch_Content.png?resize=768%2C1152&amp;ssl=1 768w" sizes="(max-width: 150px) 100vw, 150px" />Today we’re talking about launch content. What is it? What isn’t it? How do we do it well? I&#8217;ll explain it all on this episode.</p>
317<p>Just click play, and I&#8217;ll meet you there.</p>
318<p>(Click “Continue Reading” for full transcript &#038; shownotes.)</p>
319<p><a href="https://ittybiz.com/naomi-explains-launch-content/" class="post-read-more">Continue Reading</a></p>
320
321		</article><!-- .post-content -->
322
323	</article><!-- .article -->
324
325
326
327		
328			
329
330	<article class="article post-16017 post type-post status-publish format-standard has-post-thumbnail hentry category-mailbag-mondays" id="post-16017" itemscope itemtype="https://schema.org/CreativeWork">
331
332		<header class="post-header">
333			<h2 class="post-title entry-title" itemprop="headline"><a itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" href="https://ittybiz.com/should-i-pay-for-the-logo/" rel="bookmark" title="Mailbag Monday: &#8220;Should I pay for the logo?&#8221;" >Mailbag Monday: &#8220;Should I pay for the logo?&#8221;</a></h2>
334			<ul class="post-meta">
335				<li class="post-date"><span itemprop="dateModified"><time itemprop="datePublished" content="February 27, 2023" class="updated">February 27, 2023</time></span></li>				<li class="post-category"><a href="https://ittybiz.com/category/mailbag-mondays/" rel="category tag">Mailbag Mondays</a></li>								<li class="post-author">by <span itemprop="author" itemscope itemtype="https://schema.org/Person" class="author vcard"><span itemprop="name" class="fn">Naomi Dunford</span></span></li>			</ul><!-- .post-meta -->
336		</header>
337
338		<article class="post-content entry-content" itemprop="text">
339
340			
341			<p><em><img loading="lazy" loading="lazy" decoding="async" class="alignright wp-image-16019" src="https://ittybiz.com/wp-content/uploads/should-i-pay-for-the-logo.jpeg" alt="Mailbag Monday: Should I pay for the logo?" width="150" height="225" srcset="https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-pay-for-the-logo.jpeg?w=800&amp;ssl=1 800w, https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-pay-for-the-logo.jpeg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-pay-for-the-logo.jpeg?resize=240%2C360&amp;ssl=1 240w, https://i0.wp.com/ittybiz.com/wp-content/uploads/should-i-pay-for-the-logo.jpeg?resize=768%2C1152&amp;ssl=1 768w" sizes="(max-width: 150px) 100vw, 150px" />Dear Naomi,</em></p>
342<p><em>
342I have two businesses. One is a local service business I have been running for seven years, and the other is new, “the project of my heart” as you call it.</em></p>
343<p><em>I have a small question, but it has been nagging at me and distracting me.</em></p>
344<p><em>I really want a nice logo for my new business!</em></p>
345<p><em>My first temporary logo was an image I found in the public domain. I liked it but it was a placeholder until I could get something better. My next logo was something inexpensive that I really liked but after buying it I found out I had commercial rights, but not exclusive rights. Other people could have it and use it and I do not want that.</em></p>
346<p><em>I’ve found a local designer with a perfect style for me. I really like their process and their work. I’d like to go ahead with it, but it’s $750!</em></p>
347<p><em>I want to do this but I’m conflicted. That is a lot of money in my part of the world. I’ve been conscientious and careful about bootstrapping and DIYing everything I can so this would be a very lavish splurge for me&#8230;</em></p>
348<p><a href="https://ittybiz.com/should-i-pay-for-the-logo/" class="post-read-more">Continue Reading</a></p>
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379		<ul>
380											<li>
381					<a href="https://ittybiz.com/should-i-change-my-shirt/">Mailbag Monday: &#8220;Should I change my shirt?&#8221;</a>
382									</li>
383											<li>
384					<a href="https://ittybiz.com/naomi-explains-tripwires/">Naomi Explains&#8230; Tripwires</a>
385									</li>
386											<li>
387					<a href="https://ittybiz.com/should-i-offer-a-discount/">Mailbag Monday: &#8220;Should I offer, like, a discount or something?&#8221;</a>
388									</li>
389											<li>
390					<a href="https://ittybiz.com/naomi-explains-launch-content/">Naomi Explains&#8230; Launch Content</a>
391									</li>
392											<li>
393					<a href="https://ittybiz.com/should-i-pay-for-the-logo/">Mailbag Monday: &#8220;Should I pay for the logo?&#8221;</a>
394									</li>
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555var quicktagsL10n = {"closeAllOpenTags":"Close all open tags","closeTags":"close tags","enterURL":"Enter the URL","enterImageURL":"Enter the URL of the image","enterImageDescription":"Enter a description of the image","textdirection":"text direction","toggleTextdirection":"Toggle Editor Text Direction","dfw":"Distraction-free writing mode","strong":"Bold","strongClose":"Close bold tag","em":"Italic","emClose":"Close italic tag","link":"Insert link","blockquote":"Blockquote","blockquoteClose":"Close blockquote tag","del":"Deleted text (strikethrough)","delClose":"Close deleted text tag","ins":"Inserted text","insClose":"Close inserted text tag","image":"Insert image","ul":"Bulleted list","ulClose":"Close bulleted list tag","ol":"Numbered list","olClose":"Close numbered list tag","li":"List item","liClose":"Close list item tag","code":"Code","codeClose":"Close code tag","more":"Insert Read More tag"};
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vendor: 1 bytes, line 557
557
558<script id="quicktags-js" src="https://ittybiz.com/wp-includes/js/quicktags.min.js?ver=7.0.5"></script>
vendor: 1 bytes, line 558
558
559<script id="convertkit-admin-quicktags-js-extra">
560var convertkit_quicktags = {"broadcasts":{"title":"Kit Broadcasts","icon":"resources/backend/images/block-icon-broadcasts.svg","attributes":{"display_grid":{"type":"boolean","default":false},"display_order":{"type":"string","default":"date-broadcast"},"date_format":{"type":"string","default":"F j, Y"},"display_image":{"type":"boolean","default":false},"display_description":{"type":"boolean","default":false},"display_read_more":{"type":"boolean","default":false},"read_more_label":{"type":"string","default":"Read more"},"limit":{"type":"number","default":10},"page":{"type":"number","default":1},"paginate":{"type":"boolean","default":false},"paginate_label_prev":{"type":"string","default":"Previous"},"paginate_label_next":{"type":"string","default":"Next"},"style":{"type":"object"},"backgroundColor":{"type":"string"},"textColor":{"type":"string"},"fontSize":{"type":"string"},"is_gutenberg_example":{"type":"boolean","default":false}},"render_callback":[{},"render"]},"content":{"title":"Kit Custom Content","icon":"resources/backend/images/block-icon-content.svg","attributes":{"tag":{"type":"string"}},"render_callback":[{},"render"]},"formtrigger":{"title":"Kit Form Trigger","icon":"resources/backend/images/block-icon-formtrigger.svg","attributes":{"form":{"type":"string","default":""},"text":{"type":"string","default":"Subscribe"},"style":{"type":"object"},"backgroundColor":{"type":"string"},"textColor":{"type":"string"},"fontSize":{"type":"string"},"is_gutenberg_example":{"type":"boolean","default":false}},"render_callback":[{},"render"]},"form":{"title":"Kit Form","icon":"resources/backend/images/block-icon-form.svg","attributes":{"form":{"type":"string"},"align":{"type":"string"},"style":{"type":"object"},"backgroundColor":{"type":"string"},"is_gutenberg_example":{"type":"boolean","default":false}},"render_callback":[{},"render"]},"login":{"title":"Kit Member Content Login","icon":"resources/backend/images/block-icon-login.svg","attributes":{"logged_in_text":{"type":"string","default":"You are logged in."},"logout_button_label":{"type":"string","default":"Log out"},"style":{"type":"object"},"backgroundColor":{"type":"string"},"textColor":{"type":"string"},"fontSize":{"type":"string"},"is_gutenberg_example":{"type":"boolean","default":false}},"render_callback":[{},"render"]},"product":{"title":"Kit Product","icon":"resources/backend/images/block-icon-product.svg","attributes":{"product":{"type":"string","default":""},"text":{"type":"string","default":"Buy my product"},"discount_code":{"type":"string","default":""},"checkout":{"type":"boolean","default":false},"disable_modal_on_mobile":{"type":"boolean","default":false},"style":{"type":"object"},"backgroundColor":{"type":"string"},"textColor":{"type":"string"},"fontSize":{"type":"string"},"is_gutenberg_example":{"type":"boolean","default":false}},"render_callback":[{},"render"]}};
561var convertkit_admin_tinymce = {"ajaxurl":"https://ittybiz.com/wp-json/kit/v1/editor/tinymce/modal","nonce":"6363c3732f"};
562//# sourceURL=convertkit-admin-quicktags-js-extra
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vendor: 1 bytes, line 563
563
564<script id="convertkit-admin-quicktags-js" src="https://ittybiz.com/wp-content/plugins/convertkit/resources/backend/js/quicktags.js?ver=3.4.4"></script>
vendor: 1 bytes, line 564
564
565<script id="jetpack-stats-js-before">
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vendor: 1 bytes, line 570
570
571<script data-wp-strategy="defer" defer fetchpriority="low" id="jetpack-stats-js" src="https://stats.wp.com/e-202640.js"></script>
vendor: 1 bytes, line 571
571
572<script id="bc_testimonial_flexslider-js" src="https://ittybiz.com/wp-content/plugins/bluchic-testimonial/bc-testimonial-responsiveslides.min.js?ver=1.54"></script>
572
573		
573<script type="text/template" id="tmpl-convertkit-quicktags-modal">
574			<div id="convertkit-quicktags-modal">
575				<div class="media-frame-title"><h1></h1></div>
576				<div class="media-frame-content"></div>
577				<div class="media-frame-toolbar">
578					<div class="media-toolbar">
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581						</div>
582						<div class="media-toolbar-primary">
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584						</div>
585					</div>
586				</div>
587			</div>
588		</script>
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591</script>
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591
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596
597<script type="text/javascript"> var swp_nonce = "d4f5fcfaad";function parentIsEvil() { var html = null; try { var doc = top.location.pathname; } catch(err){ }; if(typeof doc === "undefined") { return true } else { return false }; }; if (parentIsEvil()) { top.location = self.location.href; };var url = "https://ittybiz.com/should-i-pay-for-the-logo/";if(url.indexOf("stfi.re") != -1) { var canonical = ""; var links = document.getElementsByTagName("link"); for (var i = 0; i &lt; links.length; i ++) { if (links[i].getAttribute(&quot;rel&quot;) === &quot;canonical&quot;) { canonical = links[i].getAttribute(&quot;href&quot;)}}; canonical = canonical.replace(&quot;?sfr=1&quot;, &quot;&quot;);top.location = canonical; console.log(canonical);};var swpFloatBeforeContent = false; var swp_ajax_url = &quot;https://ittybiz.com/wp-admin/admin-ajax.php&quot;;var swpClickTracking = false; swpPinIt={&quot;enabled&quot;:false};</script>
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597
598<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v31edd6df95cf4e85bb4c19e7a9bdbcba1788362987495" integrity="sha512-iIg7k2xntmwu6/uSb5tpc/hySgZc4eoL31yB29W6tJFo2akwjPWcEqnCEdJvGexCL0KEQwVYv5BlowfhVz26hg==" data-cf-beacon='{"version":"2024.11.0","token":"f54b564b997a48978e8d1af79b56b247","r":1,"spa":2}' crossorigin="anonymous"></script>
598
599</body>
600</html>

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