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115 116<meta charset="utf-8"/> 117<meta name="title" content="About Angling Direct"/> 118<meta name="description" content="Largest fishing tackle shop online in the United Kingdom. Great choice of fishing rods, fishing reels and all sorts of fishing equipment. Fishing gear for Carp, Coarse, Match, Fly, Sea, Predator, Specialist fishing from world's top brands such as Daiwa, Shimano, Hardy, Greys and Chub, Preston Innovation, Fox, Shakespeare, Penn, Korda and many other."/> 119<meta name="robots" content="INDEX,FOLLOW"/> 120<meta name="viewport" content="width=device-width, initial-scale=1"/> 121<meta name="format-detection" content="telephone=no"/> 122<title>About Angling Direct</title> 123 <link rel="stylesheet" type="text/css" defer="defer" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/mage/calendar.min.css" /> 124<link rel="stylesheet" type="text/css" defer="defer" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/css/page-widgets.min.css" /> 125<link rel="stylesheet" type="text/css" media="all" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/Anglingdirect_Admintheme/css/products-list.min.css" /> 126<link rel="stylesheet" type="text/css" media="all" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/Anglingdirect_CookieConsentAdditions/css/cookie-banner-amgdpr.min.css" /> 127<link rel="stylesheet" type="text/css" media="all" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/Dixa_SearchAPI/css/dixa-custom.min.css" /> 128<link rel="stylesheet" type="text/css" media="all" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/css/styles-m.min.css" /> 129<link rel="stylesheet" type="text/css" media="all" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/css/default.min.css" /> 130<link rel="stylesheet" type="text/css" media="all" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/css/swiper-bundle.min.css" /> 131<link rel="stylesheet" type="text/css" media="all" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/jquery/uppy/dist/uppy-custom.min.css" /> 132<link rel="stylesheet" type="text/css" media="all" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/Anglingdirect_MegaMenu/css/topmenu.min.css" /> 133<link rel="stylesheet" type="text/css" media="all" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/Anglingdirect_Notifications/css/promo.min.css" /> 134<link rel="stylesheet" type="text/css" media="all" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/StripeIntegration_Payments/css/wallets.min.css" /> 135<link rel="stylesheet" type="text/css" media="screen and (min-width: 768px)" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/css/styles-l.min.css" /> 136<link rel="stylesheet" type="text/css" media="print" href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/css/print.min.css" />
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408<script type="text/javascript">window.isGdprCookieEnabled = true; 409 410require(['Amasty_GdprFrontendUi/js/modal-show'], function (modalConfigInit) { 411 modalConfigInit({"isDeclineEnabled":1,"barLocation":0,"policyText":"We use cookies to improve our services, make personal offers, and enhance your experience. If you do not accept optional cookies below, your experience may be affected. If you want to know more, please, read the <a href=\"\/cookie-policy\" title=\"Cookie Policy\">Cookie Policy<\/a>","firstShowProcess":"0","cssConfig":{"backgroundColor":null,"policyTextColor":null,"textColor":null,"titleColor":null,"linksColor":"#000000","acceptBtnColor":"#FFFFFF","acceptBtnColorHover":"#000000","acceptBtnTextColor":"#000000","acceptBtnTextColorHover":"#FFFFFF","acceptBtnOrder":"10","allowBtnTextColor":"#000000","allowBtnTextColorHover":"#FFFFFF","allowBtnColor":"#FFFFFF","allowBtnColorHover":"#000000","allowBtnOrder":"30","declineBtnTextColorHover":"#FFFFFF","declineBtnColorHover":"#000000","declineBtnTextColor":"#000000","declineBtnColor":"#FFFFFF","declineBtnOrder":"20"},"isPopup":false,"isModal":false,"className":"amgdprjs-bar-template","buttons":[{"label":"Accept All Cookies","dataJs":"accept","class":"-allow -save","action":"allowCookies"},{"label":"Manage Preferences","dataJs":"settings","class":"-settings"},{"label":"Reject All","dataJs":"decline","class":"-decline","action":"declineCookie"}],"template":"<div role=\"alertdialog\"\n tabindex=\"-1\"\n class=\"modal-popup _show amgdprcookie-bar-container <% if (data.isPopup) { %>-popup<% } %>\" data-amcookie-js=\"bar\">\n <span tabindex=\"0\" class=\"amgdprcookie-focus-guard\" data-focus-to=\"last\"><\/span>\n <button class=\"action-close\" data-amcookie-js=\"close-cookiebar\" type=\"button\">\n <span data-bind=\"i18n: 'Close'\"><\/span>\n <\/button>\n <div class=\"amgdprcookie-bar-block\">\n <div class=\"amgdprcookie-policy\"><%= data.policyText %><\/div>\n <div class=\"amgdprcookie-buttons-block\">\n <% _.each(data.buttons, function(button) { %>\n <button class=\"amgdprcookie-button <%= button.class %>\" disabled data-amgdprcookie-js=\"<%= button.dataJs %>\"><%= button.label %><\/button>\n <% }); %>\n <\/div>\n <\/div>\n <span tabindex=\"0\" class=\"amgdprcookie-focus-guard\" data-focus-to=\"first\"><\/span>\n<\/div>\n\n<style>\n <% if(css.backgroundColor){ %>\n .amgdprcookie-bar-container {\n background-color: <%= css.backgroundColor %>\n }\n <% } %>\n <% if(css.policyTextColor){ %>\n .amgdprcookie-bar-container .amgdprcookie-policy {\n color: <%= css.policyTextColor %>;\n }\n <% } %>\n <% if(css.textColor){ %>\n .amgdprcookie-bar-container .amgdprcookie-text {\n color: <%= css.textColor %>;\n }\n <% } %>\n <% if(css.titleColor){ %>\n .amgdprcookie-bar-container .amgdprcookie-header {\n color: <%= css.titleColor %>;\n }\n <% } %>\n <% if(css.linksColor){ %>\n .amgdprcookie-bar-container .amgdprcookie-link,\n .amgdprcookie-bar-container .amgdprcookie-policy a {\n color: <%= css.linksColor %>;\n }\n <% } %>\n <% if(css.acceptBtnOrder || css.acceptBtnColor || css.acceptBtnTextColor){ %>\n .amgdprcookie-bar-container .amgdprcookie-button.-save {\n <% if(css.acceptBtnOrder) { %>order: <%= css.acceptBtnOrder %>; <% } %>\n <% if(css.acceptBtnColor) { %>\n background-color: <%= css.acceptBtnColor %>;\n border-color: <%= css.acceptBtnColor %>;\n <% } %>\n <% if(css.acceptBtnTextColor) { %>color: <%= css.acceptBtnTextColor %>; <% } %>\n }\n <% } %>\n <% if(css.acceptBtnColorHover || css.acceptBtnTextColorHover){ %>\n .amgdprcookie-bar-container .amgdprcookie-button.-save:hover {\n <% if(css.acceptBtnColorHover) { %>\n background-color: <%= css.acceptBtnColorHover %>;\n border-color: <%= css.acceptBtnColorHover %>;\n <% } %>\n <% if(css.acceptBtnTextColorHover) { %> color: <%= css.acceptBtnTextColorHover %>; <% } %>\n }\n <% } %>\n <% if(css.allowBtnOrder || css.allowBtnColor || css.allowBtnTextColor){ %>
411\n .amgdprcookie-bar-container .amgdprcookie-button.-settings {\n <% if(css.allowBtnOrder) { %> order: <%= css.allowBtnOrder %>; <% } %>\n <% if(css.allowBtnColor) { %>\n background-color: <%= css.allowBtnColor %>;\n border-color: <%= css.allowBtnColor %>;\n <% } %>\n <% if(css.allowBtnTextColor) { %> color: <%= css.allowBtnTextColor %>; <% } %>\n }\n <% } %>\n <% if(css.allowBtnColorHover || css.allowBtnTextColorHover){ %>\n .amgdprcookie-bar-container .amgdprcookie-button.-settings:hover {\n <% if(css.allowBtnColorHover) { %>\n background-color: <%= css.allowBtnColorHover %>;\n border-color: <%= css.allowBtnColorHover %>;\n <% } %>\n <% if(css.allowBtnTextColorHover) { %> color: <%= css.allowBtnTextColorHover %>; <% } %>\n }\n <% } %>\n <% if(css.declineBtnOrder || css.declineBtnColor || css.declineBtnTextColor){ %>\n .amgdprcookie-bar-container .amgdprcookie-button.-decline {\n <% if(css.declineBtnOrder) { %> order: <%= css.declineBtnOrder %>; <% } %>\n <% if(css.declineBtnColor) { %>\n background-color: <%= css.declineBtnColor %>;\n border-color: <%= css.declineBtnColor %>;\n <% } %>\n <% if(css.declineBtnTextColor) { %> color: <%= css.declineBtnTextColor %>; <% } %>\n }\n <% } %>\n <% if(css.declineBtnColorHover || css.declineBtnTextColorHover){ %>\n .amgdprcookie-bar-container .amgdprcookie-button.-decline:hover {\n <% if(css.declineBtnColorHover) { %>\n background-color: <%= css.declineBtnColorHover %>;\n border-color: <%= css.declineBtnColorHover %>;\n <% } %>\n <% if(css.declineBtnTextColorHover) { %> color: <%= css.declineBtnTextColorHover %>; <% } %>\n }\n <% } %>\n<\/style>\n"}); 412});</script>
412
412<script type="text/x-magento-init"> 413 { 414 "*": { 415 "Magento_Ui/js/core/app": {"components":{"gdpr-cookie-modal":{"cookieText":"We use cookies to improve our services, make personal offers, and enhance your experience. If you do not accept optional cookies below, your experience may be affected. If you want to know more, please, read the <a href=\"\/cookie-policy\" title=\"Cookie Policy\">Cookie Policy<\/a>","firstShowProcess":"0","acceptBtnText":"Accept All Cookies","declineBtnText":"Reject All","settingsBtnText":"Manage Preferences","isDeclineEnabled":1,"component":"Amasty_GdprFrontendUi\/js\/cookies","children":{"gdpr-cookie-settings-modal":{"component":"Amasty_GdprFrontendUi\/js\/modal\/cookie-settings","settings":{"groupLinksColor":"#000000","doneButtonText":"Save Settings","doneButtonColor":"#FFFFFF","doneButtonTextColor":"#000000"}}}}}} } 416 } 417 </script>
417 418 <!-- ko scope: 'gdpr-cookie-modal' --> 419 <!--ko template: getTemplate()--><!-- /ko --> 420 <!-- /ko --> 421 <style> 422 .amgdprjs-bar-template { 423 z-index: 999; 424 bottom: 0; 425 } 426 </style> 427 428<div class="page-wrapper"><header class="page-header"><div class="panel wrapper"><div class="panel header"><a class="action skip contentarea" 429 href="#contentarea"> 430 <span> 431 Skip to Content </span> 432</a> 433<div class="header panel right"><ul class="header links"> <li class="header-link-blog"> 434 <a href="https://www.anglingdirect.co.uk/community/" title="Read the Angling Direct Blog"> 435 <span class="icon-baseline"> 436 <svg class="icon-baseline__icon--medium"> 437 <use href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/images/icons/sprite-icons-v3.svg#blog-2026"></use> 438 </svg> 439 </span> 440 <span>Read the Blog</span> 441 </a> 442 </li> 443 444<li class="header-link-storelocator"> 445 <a href="/storelocator" title="Find Angling Direct stores in your area"> 446 <span class="icon-baseline"> 447 <svg class="icon-baseline__icon--medium"> 448 <use href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/images/icons/sprite-icons-v3.svg#location-dot"></use> 449 </svg> 450 </span> 451 <span>Store Finder</span> 452 </a> 453</li> 454<li class="header-link-faqs"> 455 <span class="icon-baseline"> 456 <svg class="icon-baseline__icon--medium"> 457 <use href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/images/icons/sprite-icons-v3.svg#circle-info"></use> 458 </svg> 459 </span> 460 <div class="faq-panel"> 461 <ul> 462 <li> 463 <a href="/customersupport/faq"> 464 <span class="icon-baseline"> 465 <svg class="icon-baseline__icon"> 466 <use href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/images/icons/sprite-icons-v3.svg#circle-question"></use> 467 </svg> 468 </span> 469 FAQs </a> 470 </li> 471 <li> 472 <a href="/sales/guest/form"> 473 <span class="icon-baseline"> 474 <svg class="icon-baseline__icon"> 475 <use href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/images/icons/sprite-icons-v3.svg#truck"></use> 476 </svg> 477 </span> 478 Track Your Order </a> 479 </li> 480 </ul> 481 </div> 482</li> 483</ul><ul class="customer-actions"><li class="account-link"> 484 <a class="icon my-account" title="" href="https://www.anglingdirect.co.uk/customer/account/"> 485 <span class="icon-baseline"> 486 <svg class="icon-baseline__icon--medium"> 487 <use href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/images/icons/sprite-icons-v3.svg#user"></use> 488 </svg> 489 </span> 490 <span>My Account</span> 491 </a> 492</li> 493<li class="account-link"> 494 <a class="icon myad-account" title="" href="/myadportal"> 495 <span class="icon-baseline"> 496 <svg class="icon-baseline__icon--medium"> 497 <use href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/images/icons/sprite-icons-v3.svg#myad-logo-black"></use> 498 </svg> 499 </span> 500 <span>MyAD Membership</span> 501 </a> 502</li> 503<li class="authorization-link" data-label="sign-in"> 504 <a class="sign-in icon" href="https://www.anglingdirect.co.uk/customer/account/login/referer/aHR0cHM6Ly93d3cuYW5nbGluZ2RpcmVjdC5jby51ay9hYm91dC1hbmdsaW5nLWRpcmVjdC5odG1s/"> 505 <span class="icon-baseline"> 506 <svg class="icon-baseline__icon"> 507 <use href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/images/icons/sprite-icons-v3.svg#right-to-bracket"></use> 508 </svg> 509 </span>
510 <span>Login</span> 511 </a> 512</li> 513</ul></div><ul class="header-services"> <li class="header-freedelivery-message"> 514 <a href="https://www.anglingdirect.co.uk/delivery-information" 515 title="Delivery information"> 516 <span class="icon-baseline"> 517 <svg class="icon-baseline__icon--medium"> 518 <use href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/images/icons/sprite-icons-v3.svg#truck-fast"></use> 519 </svg> 520 </span> 521 <span>Free UK Delivery over £25</span> 522 </a> 523 </li> 524</ul></div></div> <div id="notification-promo-notice" style="background-color: #8cc856; color: #000000;text-align:center;"> 525 <a href="/specials/monthly-deals?price=10-3295"><strong>October Deals Are Live! - Up To 50% OFF! - <em class="t-underline">SHOP NOW</em>*</strong></a> </div> 526 527<div class="header content"><span data-action="toggle-nav" class="action nav-toggle"><span>Toggle Nav</span></span> 528<a 529 class="logo" 530 href="https://www.anglingdirect.co.uk/" 531 title="Angling Direct | Getting Everyone Fishing" 532 aria-label="store logo"> 533 <img src="https://www.anglingdirect.co.uk/media/logo/stores/5/Angling-Direct-Logo_Red-_amp_amp_-Black_1.png" 534 title="Angling Direct | Getting Everyone Fishing" 535 alt="Angling Direct | Getting Everyone Fishing" 536 width="170" height="40" /> 537</a> 538<div id="main-search-wrapper"><div class="block block-search"> 539 <div class="block block-title"><strong>Search</strong></div> 540 <div class="block block-content"> 541 <form class="form minisearch" id="search_mini_form" 542 action="https://www.anglingdirect.co.uk/catalogsearch/result/" method="get"> 543 <div class="field search"> 544 <label class="label | visually-hidden" for="ac-search" data-role="minisearch-label"> 545 <span>Search</span> 546 </label> 547 <div class="control"> 548 <input id="ac-search" 549 type="text" 550 name="q" 551 value="" 552 placeholder="Search for products, categories, ..." 553 class="input input-text input-text-search" 554 maxlength="128" 555 role="combobox" 556 aria-haspopup="false" 557 aria-autocomplete="both" 558 autocomplete="off" 559 aria-expanded="false"/> 560 </div> 561 </div> 562 <div class="actions"> 563 <button type="submit" 564 title="Search" 565 class="action search" 566 aria-label="Search" 567 > 568 <span class="visually-hidden">Search</span> 569 </button> 570 </div> 571 </form> 572 </div> 573</div>
574<script> 575 require(['jquery','https://anglingdirect-1.store-uk1.ometria.services/graphenehc.js'], function ($){ 576 const $searchInput = $('#ac-search'); 577 578 $(document).ready(function (){ 579 $g.autocomplete({ 580 page_context: { currency_id: "GBP"}, 581 input_selector: "#ac-search", 582 dropdown_selector: "#ac-autocomplete", 583 position: function (input){} 584 }); 585 586 let $inputField = $('#ac-search'); 587 $inputField.on('input keydown', function (e){ 588 setTimeout(function(){ 589 let inputValue = $inputField.val().trim(); 590 $(".search-autocomplete").toggleClass('search-active', inputValue.length > 0); 591 }, 0); 592 }); 593 $inputField.on('focusout', function (){ 594 let inputValue = $inputField.val().trim(); 595 if (inputValue.length === 0) { 596 $(".search-autocomplete").removeClass('search-active'); 597 } 598 }); 599 }); 600 }); 601</script>
601 602<div id="ac-autocomplete"></div> 603</div><div id="main-header-links"><ul class="header links"></ul> 604<div data-block="minicart" class="minicart-wrapper"> 605 <a class="action showcart" href="https://www.anglingdirect.co.uk/checkout/cart/" 606 data-bind="scope: 'minicart_content'"> 607 <div> 608 <svg class="icon--basket-shopping"> 609 <use href="https://www.anglingdirect.co.uk/static/version1790836229/frontend/Anglingdirect/Ultimo/en_GB/images/icons/sprite-icons-v3.svg#basket-shopping"></use> 610 </svg> 611 </div> 612 <span class="basket-label" data-bind="css: { empty: !!getCartParam('summary_count') == false }">Basket</span> 613 <span class="counter-number" data-bind="css: { empty: !!getCartParam('summary_count') == false }"> 614 <!-- ko if: getCartParam('summary_count') --> 615 <!-- ko text: '(' --><!-- /ko --><!-- ko text:getCartParam('summary_count') --><!-- /ko --><!-- ko text:')' --><!-- /ko --> 616 <!-- /ko --> 617 </span> 618 <span class="text">My Basket</span> 619 <span class="counter qty empty" 620 data-bind="css: { empty: !!getCartParam('summary_count') == false && !isLoading() }, 621 blockLoader: isLoading"> 622 <span class="counter-number"><!-- ko text: getCartParam('summary_count') --><!-- /ko --></span> 623 <span class="counter-label"> 624 <!-- ko if: getCartParam('summary_count') --> 625 <!-- ko text: getCartParam('summary_count') --><!-- /ko --> 626 <!-- ko i18n: 'items' --><!-- /ko --> 627 <!-- /ko --> 628 </span> 629 </span> 630 </a> 631 <div class="block block-minicart" 632 data-role="dropdownDialog" 633 data-mage-init='{"dropdownDialog":{ 634 "appendTo":"[data-block=minicart]", 635 "triggerTarget":".showcart", 636 "timeout": "2000", 637 "closeOnMouseLeave": false, 638 "closeOnEscape": true, 639 "triggerClass":"active", 640 "parentClass":"active", 641 "buttons":[]}}'> 642 <div id="minicart-content-wrapper" data-bind="scope: 'minicart_content'"> 643 <!-- ko template: getTemplate() --><!-- /ko --> 644 </div> 645 </div> 646
646<script>window.checkout = {"shoppingCartUrl":"https:\/\/www.anglingdirect.co.uk\/checkout\/cart\/","checkoutUrl":"https:\/\/www.anglingdirect.co.uk\/checkout\/","updateItemQtyUrl":"https:\/\/www.anglingdirect.co.uk\/checkout\/sidebar\/updateItemQty\/","removeItemUrl":"https:\/\/www.anglingdirect.co.uk\/checkout\/sidebar\/removeItem\/","imageTemplate":"Magento_Catalog\/product\/image_with_borders","baseUrl":"https:\/\/www.anglingdirect.co.uk\/","minicartMaxItemsVisible":5,"websiteId":"1","maxItemsToDisplay":10,"storeId":"5","storeGroupId":"1","customerLoginUrl":"https:\/\/www.anglingdirect.co.uk\/customer\/account\/login\/referer\/aHR0cHM6Ly93d3cuYW5nbGluZ2RpcmVjdC5jby51ay9hYm91dC1hbmdsaW5nLWRpcmVjdC5odG1s\/","isRedirectRequired":false,"autocomplete":"off","captcha":{"user_login":{"isCaseSensitive":false,"imageHeight":50,"imageSrc":"","refreshUrl":"https:\/\/www.anglingdirect.co.uk\/captcha\/refresh\/","isRequired":false,"timestamp":1791040537}}}</script>
646
646<script type="text/x-magento-init"> 647 { 648 "[data-block='minicart']": { 649 "Magento_Ui/js/core/app": {"components":{"minicart_content":{"children":{"subtotal.container":{"children":{"subtotal":{"children":{"subtotal.totals":{"config":{"display_cart_subtotal_incl_tax":0,"display_cart_subtotal_excl_tax":1,"template":"Magento_Tax\/checkout\/minicart\/subtotal\/totals"},"children":{"subtotal.totals.msrp":{"component":"Magento_Msrp\/js\/view\/checkout\/minicart\/subtotal\/totals","config":{"displayArea":"minicart-subtotal-hidden","template":"Magento_Msrp\/checkout\/minicart\/subtotal\/totals"}}},"component":"Magento_Tax\/js\/view\/checkout\/minicart\/subtotal\/totals"}},"component":"uiComponent","config":{"template":"Magento_Checkout\/minicart\/subtotal"}},"payment_method_messaging_element_minicart":{"component":"StripeIntegration_Payments\/js\/view\/checkout\/cart\/payment_method_messaging_element_minicart","config":{"template":"StripeIntegration_Payments\/checkout\/cart\/payment_method_messaging_element_minicart","selector":"payment-method-messaging-element-minicart"}}},"component":"uiComponent","config":{"displayArea":"subtotalContainer"}},"item.renderer":{"component":"Magento_Checkout\/js\/view\/cart-item-renderer","config":{"displayArea":"defaultRenderer","template":"Magento_Checkout\/minicart\/item\/default"},"children":{"item.image":{"component":"Magento_Catalog\/js\/view\/image","config":{"template":"Magento_Catalog\/product\/image","displayArea":"itemImage"}},"checkout.cart.item.price.sidebar":{"component":"uiComponent","config":{"template":"Magento_Checkout\/minicart\/item\/price","displayArea":"priceSidebar"}}}},"extra_info":{"component":"uiComponent","config":{"displayArea":"extraInfo","template":"Klarna_Kec\/mini-cart-btn"},"children":{"mini_cart_button":{"component":"Klarna_Kec\/js\/mini-cart-kec-button","displayArea":"miniCartButton"},"paypal_braintree_message":{"component":"PayPal_Braintree\/js\/messages\/mini-cart"}}},"promotion":{"component":"uiComponent","config":{"displayArea":"promotion"}}},"config":{"itemRenderer":{"default":"defaultRenderer","simple":"defaultRenderer","virtual":"defaultRenderer"},"template":"Magento_Checkout\/minicart\/content"},"component":"Magento_Checkout\/js\/view\/minicart"}},"types":[]} }, 650 "*": { 651 "Magento_Ui/js/block-loader": "https\u003A\u002F\u002Fwww.anglingdirect.co.uk\u002Fstatic\u002Fversion1790836229\u002Ffrontend\u002FAnglingdirect\u002FUltimo\u002Fen_GB\u002Fimages\u002Floader\u002D1.gif" 652 } 653 } 654 </script>
654 655
655<script> 656 require(['jquery'], function($) { 657 window.updateMinicartQty = function(event) { 658 let selectElement = event.target; 659 if (selectElement.classList.contains("init")) { 660 selectElement.classList.remove("init"); 661 } else { 662 let value = selectElement.value; 663 let input = $(selectElement).siblings( "input.cart-item-qty" ); 664 let update = $(selectElement).siblings( "button.update-cart-item" ); 665 if (value !== "10+") { 666 $(input).val(value); 667 $(update).click(); 668 $(input).hide(); 669 } else { 670 $(input).val(10); 671 $(selectElement).hide(); 672 $(input).show(); 673 $(update).show(); 674 $(selectElement).closest(".item-info").find( ".actions-toolbar" ).show(); 675 } 676 } 677 } 678 }); 679 </script>
679 680</div> 681</div></div></header> <div class="sections nav-sections"> 682 <div class="section-items nav-sections-items" 683 data-mage-init='{"tabs":{"openedState":"active"}}'> 684 <div class="section-item-title nav-sections-item-title" 685 data-role="collapsible"> 686 <a class="nav-sections-item-switch" 687 data-toggle="switch" href="#store.menu"> 688 Shop </a> 689 </div> 690 <div class="section-item-content nav-sections-item-content" 691 id="store.menu" 692 data-role="content"> 693 <nav class="navigation" data-action="navigation"><div class="navigation-content"><ul id="primary-nav" data-mage-init='{"menu":{"responsive":true, "expanded":true, "position":{"my":"left top","at":"left bottom"}}}'><li class="level0 nav-1 first level-top parent new-category" style="background-color:#3dad9a;"><a href="/new" class="level-top"><span class="icon-baseline" style="color:#FFFFFF;"><span class="d-hide new-category--icon"></span>New</span></a><li class="level0 nav-2 level-top parent carp-category"><a href="/carp-fishing-tackle" class="level-top"><span class="icon-baseline"><span class="d-hide carp-category--icon"></span>Carp</span><span class="icon-baseline toggle-icon m-hide"></span></a><ul class="level0 submenu"><li class="level1 nav-2-1 first"><a href="/carp-fishing-tackle/accessories"><span>Accessories</span></a></li><li class="level1 nav-2-2"><a href="/carp-fishing-tackle/bait-additives"><span>Bait & Additives</span></a></li><li class="level1 nav-2-3"><a href="/carp-fishing-tackle/bait-accessories"><span>Bait Accessories</span></a></li><li class="level1 nav-2-4"><a href="/carp-fishing-tackle/bait-boats"><span>Bait Boats</span></a></li><li class="level1 nav-2-5"><a href="/carp-fishing-tackle/bait-making-equipment"><span>Bait Making Equipment</span></a></li><li class="level1 nav-2-6"><a href="/carp-fishing-tackle/barrows-trolleys"><span>Barrows & Trolleys</span></a></li><li class="level1 nav-2-7"><a href="/carp-fishing-tackle/bedchairs"><span>Bedchairs</span></a></li><li class="level1 nav-2-8"><a href="/carp-fishing-tackle/bite-alarms"><span>Bite Alarms</span></a></li><li class="level1 nav-2-9"><a href="/carp-fishing-tackle/bivvies-shelters"><span>Bivvies & Shelters</span></a></li><li class="level1 nav-2-10"><a href="/carp-fishing-tackle/bivvy-accessories"><span>Bivvy Accessories</span></a></li><li class="level1 nav-2-11"><a href="/carp-fishing-tackle/boats"><span>Boats</span></a></li><li class="level1 nav-2-12"><a href="/carp-fishing-tackle/buckets-riddles"><span>Buckets & Riddles</span></a></li><li class="level1 nav-2-13"><a href="/carp-fishing-tackle/bundles-kits"><span>Bundles & Kits</span></a></li><li class="level1 nav-2-14"><a href="/carp-fishing-tackle/carp-essentials"><span>Carp Essentials</span></a></li><li class="level1 nav-2-15"><a href="/carp-fishing-tackle/catapults"><span>Catapults</span></a></li><li class="level1 nav-2-16"><a href="/carp-fishing-tackle/chairs"><span>Chairs</span></a></li><li class="level1 nav-2-17"><a href="/carp-fishing-tackle/clothing"><span>Clothing</span></a></li><li class="level1 nav-2-18"><a href="/carp-fishing-tackle/cooking-equipment"><span>Cooking Equipment</span></a></li><li class="level1 nav-2-19"><a href="/carp-fishing-tackle/fish-care"><span>Fish Care</span></a></li><li class="level1 nav-2-20"><a href="/carp-fishing-tackle/gift-cards"><span>Gift Cards</span></a></li><li class="level1 nav-2-21"><a href="/carp-fishing-tackle/indicators"><span>Indicators</span></a></li><li class="level1 nav-2-22"><a href="/carp-fishing-tackle/lighting"><span>Lighting</span></a></li><li class="level1 nav-2-23"><a href="/carp-fishing-tackle/line"><span>Line</span></a></li><li class="level1 nav-2-24"><a href="/carp-fishing-tackle/luggage"><span>Luggage</span></a></li><li class="level1 nav-2-25"><a href="/carp-fishing-tackle/miscellaneous"><span>Miscellaneous</span></a></li>
693<li class="level1 nav-2-26"><a href="/carp-fishing-tackle/nets"><span>Nets</span></a></li><li class="level1 nav-2-27"><a href="/carp-fishing-tackle/reels"><span>Reels</span></a></li><li class="level1 nav-2-28"><a href="/carp-fishing-tackle/rigs"><span>Rigs</span></a></li><li class="level1 nav-2-29"><a href="/carp-fishing-tackle/rod-reel-combo"><span>Rod & Reel Combo</span></a></li><li class="level1 nav-2-30"><a href="/carp-fishing-tackle/rod-pods"><span>Rod Pods</span></a></li><li class="level1 nav-2-31"><a href="/carp-fishing-tackle/rod-support"><span>Rod Support</span></a></li><li class="level1 nav-2-32"><a href="/carp-fishing-tackle/rods"><span>Rods</span></a></li><li class="level1 nav-2-33"><a href="/carp-fishing-tackle/scales"><span>Scales</span></a></li><li class="level1 nav-2-34"><a href="/carp-fishing-tackle/sleeping-bags-pillows"><span>Sleeping Bags & Pillows</span></a></li><li class="level1 nav-2-35"><a href="/carp-fishing-tackle/sunglasses"><span>Sunglasses</span></a></li><li class="level1 nav-2-36"><a href="/carp-fishing-tackle/tackle-boxes"><span>Tackle Boxes</span></a></li><li class="level1 nav-2-37"><a href="/carp-fishing-tackle/tech"><span>Tech</span></a></li><li class="level1 nav-2-38"><a href="/carp-fishing-tackle/terminal-tackle"><span>Terminal Tackle</span></a></li><li class="level1 nav-2-39"><a href="/carp-fishing-tackle/tools"><span>Tools</span></a></li><li class="level1 nav-2-40"><a href="/carp-fishing-tackle/umbrellas"><span>Umbrellas</span></a></li><li class="level1 nav-2-41 last"><a href="/carp-fishing-tackle/waders-boots"><span>Waders & Boots</span></a></li></ul></li><li class="level0 nav-3 level-top parent coarse-category"><a href="/coarse-match-fishing-tackle" class="level-top"><span class="icon-baseline"><span class="d-hide coarse-category--icon"></span>Coarse & Match</span><span class="icon-baseline toggle-icon m-hide"></span></a><ul class="level0 submenu"><li class="level1 nav-3-1 first"><a href="/coarse-match-fishing-tackle/accessories"><span>Accessories</span></a></li><li class="level1 nav-3-2"><a href="/coarse-match-fishing-tackle/bait-additives"><span>Bait & Additives</span></a></li><li class="level1 nav-3-3"><a href="/coarse-match-fishing-tackle/bait-boxes"><span>Bait Boxes</span></a></li><li class="level1 nav-3-4"><a href="/coarse-match-fishing-tackle/bait-making-equipment"><span>Bait Making Equipment</span></a></li><li class="level1 nav-3-5"><a href="/coarse-match-fishing-tackle/barrows-trolleys"><span>Barrows & Trolleys</span></a></li><li class="level1 nav-3-6"><a href="/coarse-match-fishing-tackle/buckets-riddles"><span>Buckets & Riddles</span></a></li><li class="level1 nav-3-7"><a href="/coarse-match-fishing-tackle/catapults"><span>Catapults</span></a></li><li class="level1 nav-3-8"><a href="/coarse-match-fishing-tackle/chairs"><span>Chairs</span></a></li><li class="level1 nav-3-9"><a href="/coarse-match-fishing-tackle/clothing"><span>Clothing</span></a></li><li class="level1 nav-3-10"><a href="/coarse-match-fishing-tackle/cooking-equipment"><span>Cooking Equipment</span></a></li><li class="level1 nav-3-11"><a href="/coarse-match-fishing-tackle/fish-care"><span>Fish Care</span></a></li><li class="level1 nav-3-12"><a href="/coarse-match-fishing-tackle/lighting"><span>Lighting</span></a></li><li class="level1 nav-3-13"><a href="/coarse-match-fishing-tackle/line"><span>Line</span></a></li><li class="level1 nav-3-14"><a href="/coarse-match-fishing-tackle/luggage"><span>Luggage</span></a></li><li class="level1 nav-3-15"><a href="/coarse-match-fishing-tackle/miscellaneous"><span>Miscellaneous</span></a></li><li class="level1 nav-3-16"><a href="/coarse-match-fishing-tackle/nets"><span>Nets</span></a></li><li class="level1 nav-3-17"><a href="/coarse-match-fishing-tackle/pole-support"><span>Pole Support</span></a></li><li class="level1 nav-3-18"><a href="/coarse-match-fishing-tackle/poles-whips"><span>Poles & Whips</span></a></li><li class="level1 nav-3-19"><a href="/coarse-match-fishing-tackle/poles-accessories"><span>Poles Accessories</span></a></li><li class="level1 nav-3-20"><a href="/coarse-match-fishing-tackle/reels"><span>Reels</span></a></li>
693<li class="level1 nav-3-21"><a href="/coarse-match-fishing-tackle/rigs"><span>Rigs</span></a></li><li class="level1 nav-3-22"><a href="/coarse-match-fishing-tackle/rod-reel-combo"><span>Rod & Reel Combo</span></a></li><li class="level1 nav-3-23"><a href="/coarse-match-fishing-tackle/rod-support"><span>Rod Support</span></a></li><li class="level1 nav-3-24"><a href="/coarse-match-fishing-tackle/rods"><span>Rods</span></a></li><li class="level1 nav-3-25"><a href="/coarse-match-fishing-tackle/scales"><span>Scales</span></a></li><li class="level1 nav-3-26"><a href="/coarse-match-fishing-tackle/seat-box-accessories"><span>Seat Box Accessories</span></a></li><li class="level1 nav-3-27"><a href="/coarse-match-fishing-tackle/seat-boxes"><span>Seat Boxes</span></a></li><li class="level1 nav-3-28"><a href="/coarse-match-fishing-tackle/fishing-sunglasses"><span>Sunglasses</span></a></li><li class="level1 nav-3-29"><a href="/coarse-match-fishing-tackle/tackle-boxes"><span>Tackle Boxes</span></a></li><li class="level1 nav-3-30"><a href="/coarse-match-fishing-tackle/tech"><span>Tech</span></a></li><li class="level1 nav-3-31"><a href="/coarse-match-fishing-tackle/terminal-tackle"><span>Terminal Tackle</span></a></li><li class="level1 nav-3-32"><a href="/coarse-match-fishing-tackle/tools"><span>Tools</span></a></li><li class="level1 nav-3-33"><a href="/coarse-match-fishing-tackle/umbrellas"><span>Umbrellas</span></a></li><li class="level1 nav-3-34 last"><a href="/coarse-match-fishing-tackle/waders-boots"><span>Waders & Boots</span></a></li></ul></li><li class="level0 nav-4 level-top parent sea-category"><a href="/sea-fishing-tackle" class="level-top"><span class="icon-baseline"><span class="d-hide sea-category--icon"></span>Sea</span><span class="icon-baseline toggle-icon m-hide"></span></a><ul class="level0 submenu"><li class="level1 nav-4-1 first"><a href="/sea-fishing-tackle/accessories"><span>Accessories</span></a></li><li class="level1 nav-4-2"><a href="/sea-fishing-tackle/barrows-trolleys"><span>Barrows & Trolleys</span></a></li><li class="level1 nav-4-3"><a href="/sea-fishing-tackle/bivvies-shelters"><span>Bivvies & Shelters</span></a></li><li class="level1 nav-4-4"><a href="/sea-fishing-tackle/clothing"><span>Clothing</span></a></li><li class="level1 nav-4-5"><a href="/sea-fishing-tackle/cooking-equipment"><span>Cooking Equipment</span></a></li><li class="level1 nav-4-6"><a href="/sea-fishing-tackle/lighting"><span>Lighting</span></a></li><li class="level1 nav-4-7"><a href="/sea-fishing-tackle/line"><span>Line</span></a></li><li class="level1 nav-4-8"><a href="/sea-fishing-tackle/luggage"><span>Luggage</span></a></li><li class="level1 nav-4-9"><a href="/sea-fishing-tackle/lures"><span>Lures</span></a></li><li class="level1 nav-4-10"><a href="/sea-fishing-tackle/miscellaneous"><span>Miscellaneous</span></a></li><li class="level1 nav-4-11"><a href="/sea-fishing-tackle/nets"><span>Nets</span></a></li><li class="level1 nav-4-12"><a href="/sea-fishing-tackle/reels"><span>Reels</span></a></li><li class="level1 nav-4-13"><a href="/sea-fishing-tackle/rigs"><span>Rigs</span></a></li><li class="level1 nav-4-14"><a href="/sea-fishing-tackle/rod-reel-combo"><span>Rod & Reel Combo</span></a></li><li class="level1 nav-4-15"><a href="/sea-fishing-tackle/rod-support"><span>Rod Support</span></a></li><li class="level1 nav-4-16"><a href="/sea-fishing-tackle/rods"><span>Rods</span></a></li><li class="level1 nav-4-17"><a href="/sea-fishing-tackle/scales"><span>Scales</span></a></li><li class="level1 nav-4-18"><a href="/sea-fishing-tackle/seat-box-accessories"><span>Seat Box Accessories</span></a></li><li class="level1 nav-4-19"><a href="/sea-fishing-tackle/seat-boxes"><span>Seat Boxes</span></a></li><li class="level1 nav-4-20"><a href="/sea-fishing-tackle/sunglasses"><span>Sunglasses</span></a></li><li class="level1 nav-4-21"><a href="/sea-fishing-tackle/tackle-boxes"><span>Tackle Boxes</span></a></li><li class="level1 nav-4-22"><a href="/sea-fishing-tackle/terminal-tackle"><span>Terminal Tackle</span></a></li><li class="level1 nav-4-23"><a href="/sea-fishing-tackle/tools"><span>Tools</span></a></li>
693<li class="level1 nav-4-24 last"><a href="/sea-fishing-tackle/waders-boots"><span>Waders & Boots</span></a></li></ul></li><li class="level0 nav-5 level-top parent fly-category"><a href="/fly-fishing-tackle" class="level-top"><span class="icon-baseline"><span class="d-hide fly-category--icon"></span>Fly</span><span class="icon-baseline toggle-icon m-hide"></span></a><ul class="level0 submenu"><li class="level1 nav-5-1 first"><a href="/fly-fishing-tackle/accessories"><span>Accessories</span></a></li><li class="level1 nav-5-2"><a href="/fly-fishing-tackle/clothing"><span>Clothing</span></a></li><li class="level1 nav-5-3"><a href="/fly-fishing-tackle/cooking-equipment"><span>Cooking Equipment</span></a></li><li class="level1 nav-5-4"><a href="/fly-fishing-tackle/fish-care"><span>Fish Care</span></a></li><li class="level1 nav-5-5"><a href="/fly-fishing-tackle/flies"><span>Flies</span></a></li><li class="level1 nav-5-6"><a href="/fly-fishing-tackle/fly-essentials"><span>Fly Essentials</span></a></li><li class="level1 nav-5-7"><a href="/fly-fishing-tackle/fly-lines"><span>Fly Lines</span></a></li><li class="level1 nav-5-8"><a href="/fly-fishing-tackle/indicators"><span>Indicators</span></a></li><li class="level1 nav-5-9"><a href="/fly-fishing-tackle/lighting"><span>Lighting</span></a></li><li class="level1 nav-5-10"><a href="/fly-fishing-tackle/luggage"><span>Luggage</span></a></li><li class="level1 nav-5-11"><a href="/fly-fishing-tackle/miscellaneous"><span>Miscellaneous</span></a></li><li class="level1 nav-5-12"><a href="/fly-fishing-tackle/nets"><span>Nets</span></a></li><li class="level1 nav-5-13"><a href="/fly-fishing-tackle/reels"><span>Reels</span></a></li><li class="level1 nav-5-14"><a href="/fly-fishing-tackle/rigs"><span>Rigs</span></a></li><li class="level1 nav-5-15"><a href="/fly-fishing-tackle/rod-reel-combo"><span>Rod & Reel Combo</span></a></li><li class="level1 nav-5-16"><a href="/fly-fishing-tackle/rods"><span>Rods</span></a></li><li class="level1 nav-5-17"><a href="/fly-fishing-tackle/scales"><span>Scales</span></a></li><li class="level1 nav-5-18"><a href="/fly-fishing-tackle/sunglasses"><span>Sunglasses</span></a></li><li class="level1 nav-5-19"><a href="/fly-fishing-tackle/tackle-boxes"><span>Tackle Boxes</span></a></li><li class="level1 nav-5-20"><a href="/fly-fishing-tackle/terminal-tackle"><span>Terminal Tackle</span></a></li><li class="level1 nav-5-21"><a href="/fly-fishing-tackle/tools"><span>Tools</span></a></li><li class="level1 nav-5-22 last"><a href="/fly-fishing-tackle/waders-boots"><span>Waders & Boots</span></a></li></ul></li><li class="level0 nav-6 level-top parent predator-category"><a href="/pike-fishing-tackle" class="level-top"><span class="icon-baseline"><span class="d-hide predator-category--icon"></span>Pike / Predator</span><span class="icon-baseline toggle-icon m-hide"></span></a><ul class="level0 submenu"><li class="level1 nav-6-1 first"><a href="/pike-fishing-tackle/pike-essentials"><span> Pike Essentials </span></a></li><li class="level1 nav-6-2"><a href="/pike-fishing-tackle/accessories"><span>Accessories</span></a></li><li class="level1 nav-6-3"><a href="/pike-fishing-tackle/bait-additives"><span>Bait & Additives</span></a></li><li class="level1 nav-6-4"><a href="/pike-fishing-tackle/bait-boats"><span>Bait Boats</span></a></li><li class="level1 nav-6-5"><a href="/pike-fishing-tackle/bait-boxes"><span>Bait Boxes</span></a></li><li class="level1 nav-6-6"><a href="/pike-fishing-tackle/bait-making-equipment"><span>Bait Making Equipment</span></a></li><li class="level1 nav-6-7"><a href="/pike-fishing-tackle/barrows-trolleys"><span>Barrows & Trolleys</span></a></li><li class="level1 nav-6-8"><a href="/pike-fishing-tackle/bedchairs"><span>Bedchairs</span></a></li><li class="level1 nav-6-9"><a href="/pike-fishing-tackle/bite-alarms"><span>Bite Alarms</span></a></li><li class="level1 nav-6-10"><a href="/pike-fishing-tackle/bivvies-shelters"><span>Bivvies & Shelters</span></a></li><li class="level1 nav-6-11"><a href="/pike-fishing-tackle/bivvy-accessories"><span>Bivvy Accessories</span></a></li>
693<li class="level1 nav-6-12"><a href="/pike-fishing-tackle/boats"><span>Boats</span></a></li><li class="level1 nav-6-13"><a href="/pike-fishing-tackle/buckets-riddles"><span>Buckets & Riddles</span></a></li><li class="level1 nav-6-14"><a href="/pike-fishing-tackle/chairs"><span>Chairs</span></a></li><li class="level1 nav-6-15"><a href="/pike-fishing-tackle/clothing"><span>Clothing</span></a></li><li class="level1 nav-6-16"><a href="/pike-fishing-tackle/cooking-equipment"><span>Cooking Equipment</span></a></li><li class="level1 nav-6-17"><a href="/pike-fishing-tackle/fish-care"><span>Fish Care</span></a></li><li class="level1 nav-6-18"><a href="/pike-fishing-tackle/indicators"><span>Indicators</span></a></li><li class="level1 nav-6-19"><a href="/pike-fishing-tackle/lighting"><span>Lighting</span></a></li><li class="level1 nav-6-20"><a href="/pike-fishing-tackle/line"><span>Line</span></a></li><li class="level1 nav-6-21"><a href="/pike-fishing-tackle/luggage"><span>Luggage</span></a></li><li class="level1 nav-6-22"><a href="/pike-fishing-tackle/lures"><span>Lures</span></a></li><li class="level1 nav-6-23"><a href="/pike-fishing-tackle/miscellaneous"><span>Miscellaneous</span></a></li><li class="level1 nav-6-24"><a href="/pike-fishing-tackle/nets"><span>Nets</span></a></li><li class="level1 nav-6-25"><a href="/pike-fishing-tackle/reels"><span>Reels</span></a></li><li class="level1 nav-6-26"><a href="/pike-fishing-tackle/rigs"><span>Rigs</span></a></li><li class="level1 nav-6-27"><a href="/pike-fishing-tackle/rod-reel-combo"><span>Rod & Reel Combo</span></a></li><li class="level1 nav-6-28"><a href="/pike-fishing-tackle/rod-pods"><span>Rod Pods</span></a></li><li class="level1 nav-6-29"><a href="/pike-fishing-tackle/rod-support"><span>Rod Support</span></a></li><li class="level1 nav-6-30"><a href="/pike-fishing-tackle/rods"><span>Rods</span></a></li><li class="level1 nav-6-31"><a href="/pike-fishing-tackle/scales"><span>Scales</span></a></li><li class="level1 nav-6-32"><a href="/pike-fishing-tackle/sleeping-bags-pillows"><span>Sleeping Bags & Pillows</span></a></li><li class="level1 nav-6-33"><a href="/pike-fishing-tackle/sunglasses"><span>Sunglasses</span></a></li><li class="level1 nav-6-34"><a href="/pike-fishing-tackle/tackle-boxes"><span>Tackle Boxes</span></a></li><li class="level1 nav-6-35"><a href="/pike-fishing-tackle/tech"><span>Tech</span></a></li><li class="level1 nav-6-36"><a href="/pike-fishing-tackle/terminal-tackle"><span>Terminal Tackle</span></a></li><li class="level1 nav-6-37"><a href="/pike-fishing-tackle/tools"><span>Tools</span></a></li><li class="level1 nav-6-38"><a href="/pike-fishing-tackle/umbrellas"><span>Umbrellas</span></a></li><li class="level1 nav-6-39 last"><a href="/pike-fishing-tackle/waders-boots"><span>Waders & Boots</span></a></li></ul></li><li class="level0 nav-7 level-top parent specialist-category"><a href="/specialist-fishing-tackle" class="level-top"><span class="icon-baseline"><span class="d-hide specialist-category--icon"></span>Specialist</span><span class="icon-baseline toggle-icon m-hide"></span></a><ul class="level0 submenu"><li class="level1 nav-7-1 first"><a href="/specialist-fishing-tackle/accessories"><span>Accessories</span></a></li><li class="level1 nav-7-2"><a href="/specialist-fishing-tackle/bait-additives"><span>Bait & Additives</span></a></li><li class="level1 nav-7-3"><a href="/specialist-fishing-tackle/bait-accessories"><span>Bait Accessories</span></a></li><li class="level1 nav-7-4"><a href="/specialist-fishing-tackle/bait-boats"><span>Bait Boats</span></a></li><li class="level1 nav-7-5"><a href="/specialist-fishing-tackle/bait-boxes"><span>Bait Boxes</span></a></li><li class="level1 nav-7-6"><a href="/specialist-fishing-tackle/bait-making-equipment"><span>Bait Making Equipment</span></a></li><li class="level1 nav-7-7"><a href="/specialist-fishing-tackle/barrows-trolleys"><span>Barrows & Trolleys</span></a></li><li class="level1 nav-7-8"><a href="/specialist-fishing-tackle/bedchairs"><span>Bedchairs</span></a></li><li class="level1 nav-7-9"><a href="/specialist-fishing-tackle/bite-alarms"><span>Bite Alarms</span></a></li>
693<li class="level1 nav-7-10"><a href="/specialist-fishing-tackle/bivvies-shelters"><span>Bivvies & Shelters</span></a></li><li class="level1 nav-7-11"><a href="/specialist-fishing-tackle/bivvy-accessories"><span>Bivvy Accessories</span></a></li><li class="level1 nav-7-12"><a href="/specialist-fishing-tackle/buckets-riddles"><span>Buckets & Riddles</span></a></li><li class="level1 nav-7-13"><a href="/specialist-fishing-tackle/catapults"><span>Catapults</span></a></li><li class="level1 nav-7-14"><a href="/specialist-fishing-tackle/chairs"><span>Chairs</span></a></li><li class="level1 nav-7-15"><a href="/specialist-fishing-tackle/clothing"><span>Clothing</span></a></li><li class="level1 nav-7-16"><a href="/specialist-fishing-tackle/cooking-equipment"><span>Cooking Equipment</span></a></li><li class="level1 nav-7-17"><a href="/specialist-fishing-tackle/fish-care"><span>Fish Care</span></a></li><li class="level1 nav-7-18"><a href="/specialist-fishing-tackle/indicators"><span>Indicators</span></a></li><li class="level1 nav-7-19"><a href="/specialist-fishing-tackle/lighting"><span>Lighting</span></a></li><li class="level1 nav-7-20"><a href="/specialist-fishing-tackle/line"><span>Line</span></a></li><li class="level1 nav-7-21"><a href="/specialist-fishing-tackle/luggage"><span>Luggage</span></a></li><li class="level1 nav-7-22"><a href="/specialist-fishing-tackle/miscellaneous"><span>Miscellaneous</span></a></li><li class="level1 nav-7-23"><a href="/specialist-fishing-tackle/nets"><span>Nets</span></a></li><li class="level1 nav-7-24"><a href="/specialist-fishing-tackle/poles-whips"><span>Poles & Whips</span></a></li><li class="level1 nav-7-25"><a href="/specialist-fishing-tackle/reels"><span>Reels</span></a></li><li class="level1 nav-7-26"><a href="/specialist-fishing-tackle/rigs"><span>Rigs</span></a></li><li class="level1 nav-7-27"><a href="/specialist-fishing-tackle/rod-reel-combo"><span>Rod & Reel Combo</span></a></li><li class="level1 nav-7-28"><a href="/specialist-fishing-tackle/rod-pods"><span>Rod Pods</span></a></li><li class="level1 nav-7-29"><a href="/specialist-fishing-tackle/rod-support"><span>Rod Support</span></a></li><li class="level1 nav-7-30"><a href="/specialist-fishing-tackle/rods"><span>Rods</span></a></li><li class="level1 nav-7-31"><a href="/specialist-fishing-tackle/scales"><span>Scales</span></a></li><li class="level1 nav-7-32"><a href="/specialist-fishing-tackle/sleeping-bags-pillows"><span>Sleeping Bags & Pillows</span></a></li><li class="level1 nav-7-33"><a href="/specialist-fishing-tackle/sunglasses"><span>Sunglasses</span></a></li><li class="level1 nav-7-34"><a href="/specialist-fishing-tackle/tackle-boxes"><span>Tackle Boxes</span></a></li><li class="level1 nav-7-35"><a href="/specialist-fishing-tackle/tech"><span>Tech</span></a></li><li class="level1 nav-7-36"><a href="/specialist-fishing-tackle/terminal-tackle"><span>Terminal Tackle</span></a></li><li class="level1 nav-7-37"><a href="/specialist-fishing-tackle/tools"><span>Tools</span></a></li><li class="level1 nav-7-38"><a href="/specialist-fishing-tackle/umbrellas"><span>Umbrellas</span></a></li><li class="level1 nav-7-39 last"><a href="/specialist-fishing-tackle/waders-boots"><span>Waders & Boots</span></a></li></ul></li><li class="level0 nav-8 level-top parent brands-category"><a href="/fishing-tackle-brands" class="level-top"><span class="icon-baseline"><span class="d-hide brands-category--icon"></span>Brands</span></a><li class="level0 nav-9 level-top parent categories-category"><a href="/fishing-tackle" class="level-top"><span class="icon-baseline"><span class="d-hide categories-category--icon"></span>Categories</span><span class="icon-baseline toggle-icon m-hide"></span></a><ul class="level0 submenu"><li class="level1 nav-9-1 first"><a href="/fishing-tackle/accessories"><span>Accessories</span></a></li><li class="level1 nav-9-2"><a href="/fishing-tackle/bait-additives"><span>Bait & Additives</span></a></li><li class="level1 nav-9-3"><a href="/fishing-tackle/bait-accessories"><span>Bait Accessories</span></a></li><li class="level1 nav-9-4"><a href="/fishing-tackle/bait-boats"><span>Bait Boats</span></a></li>
693<li class="level1 nav-9-5"><a href="/fishing-tackle/bait-boxes"><span>Bait Boxes</span></a></li><li class="level1 nav-9-6"><a href="/fishing-tackle/bait-making-equipment"><span>Bait Making Equipment</span></a></li><li class="level1 nav-9-7"><a href="/fishing-tackle/barrows-trolleys"><span>Barrows & Trolleys</span></a></li><li class="level1 nav-9-8"><a href="/fishing-tackle/bedchairs"><span>Bedchairs</span></a></li><li class="level1 nav-9-9"><a href="/fishing-tackle/bite-alarms"><span>Bite Alarms</span></a></li><li class="level1 nav-9-10"><a href="/fishing-tackle/bivvies-shelters"><span>Bivvies & Shelters</span></a></li><li class="level1 nav-9-11"><a href="/fishing-tackle/bivvy-accessories"><span>Bivvy Accessories</span></a></li><li class="level1 nav-9-12"><a href="/fishing-tackle/boats"><span>Boats</span></a></li><li class="level1 nav-9-13"><a href="/fishing-tackle/buckets-riddles"><span>Buckets & Riddles</span></a></li><li class="level1 nav-9-14"><a href="/fishing-tackle/bundles"><span>Bundles</span></a></li><li class="level1 nav-9-15"><a href="/fishing-tackle/catapults"><span>Catapults</span></a></li><li class="level1 nav-9-16"><a href="/fishing-tackle/chairs"><span>Chairs</span></a></li><li class="level1 nav-9-17"><a href="/fishing-tackle/clothing"><span>Clothing</span></a></li><li class="level1 nav-9-18"><a href="/fishing-tackle/cooking-equipment"><span>Cooking Equipment</span></a></li><li class="level1 nav-9-19"><a href="/fishing-tackle/exclusives"><span>Exclusives</span></a></li><li class="level1 nav-9-20"><a href="/fishing-tackle/fish-care"><span>Fish Care</span></a></li><li class="level1 nav-9-21"><a href="/fishing-tackle/flies"><span>Flies</span></a></li><li class="level1 nav-9-22"><a href="/fishing-tackle/fly-fishing-accessories"><span>Fly Fishing Accessories</span></a></li><li class="level1 nav-9-23"><a href="/fishing-tackle/fly-lines"><span>Fly Lines</span></a></li><li class="level1 nav-9-24"><a href="/fishing-tackle/gift-cards"><span>Gift Cards</span></a></li><li class="level1 nav-9-25"><a href="/fishing-tackle/bite-indicators"><span>Indicators</span></a></li><li class="level1 nav-9-26"><a href="/fishing-tackle/lighting"><span>Lighting</span></a></li><li class="level1 nav-9-27"><a href="/fishing-tackle/line"><span>Line</span></a></li><li class="level1 nav-9-28"><a href="/fishing-tackle/luggage"><span>Luggage</span></a></li><li class="level1 nav-9-29"><a href="/fishing-tackle/lures"><span>Lures</span></a></li><li class="level1 nav-9-30"><a href="/fishing-tackle/miscellaneous"><span>Miscellaneous</span></a></li><li class="level1 nav-9-31"><a href="/fishing-tackle/fishing-nets"><span>Nets</span></a></li><li class="level1 nav-9-32"><a href="/fishing-tackle/pole-support"><span>Pole Support</span></a></li><li class="level1 nav-9-33"><a href="/fishing-tackle/poles-whips"><span>Poles & Whips</span></a></li><li class="level1 nav-9-34"><a href="/fishing-tackle/poles-accessories"><span>Poles Accessories</span></a></li><li class="level1 nav-9-35"><a href="/fishing-tackle/reels"><span>Reels</span></a></li><li class="level1 nav-9-36"><a href="/fishing-tackle/rigs"><span>Rigs</span></a></li><li class="level1 nav-9-37"><a href="/fishing-tackle/rod-reel-combo"><span>Rod & Reel Combo</span></a></li><li class="level1 nav-9-38"><a href="/fishing-tackle/rod-pods"><span>Rod Pods</span></a></li><li class="level1 nav-9-39"><a href="/fishing-tackle/rod-support"><span>Rod Support</span></a></li><li class="level1 nav-9-40"><a href="/fishing-tackle/rods"><span>Rods</span></a></li><li class="level1 nav-9-41"><a href="/fishing-tackle/scales"><span>Scales</span></a></li><li class="level1 nav-9-42"><a href="/fishing-tackle/seat-box-accessories"><span>Seat Box Accessories</span></a></li><li class="level1 nav-9-43"><a href="/fishing-tackle/seat-boxes"><span>Seat Boxes</span></a></li><li class="level1 nav-9-44"><a href="/fishing-tackle/sleeping-bags-pillows"><span>Sleeping Bags & Pillows</span></a></li><li class="level1 nav-9-45"><a href="/fishing-tackle/sunglasses"><span>Sunglasses</span></a></li><li class="level1 nav-9-46"><a href="/fishing-tackle/tackle-boxes"><span>Tackle Boxes</span></a></li>
693<li class="level1 nav-9-47"><a href="/fishing-tackle/tech"><span>Tech</span></a></li><li class="level1 nav-9-48"><a href="/fishing-tackle/terminal-tackle"><span>Terminal Tackle</span></a></li><li class="level1 nav-9-49"><a href="/fishing-tackle/tools"><span>Tools</span></a></li><li class="level1 nav-9-50"><a href="/fishing-tackle/umbrellas"><span>Umbrellas</span></a></li><li class="level1 nav-9-51 last"><a href="/fishing-tackle/waders-boots"><span>Waders & Boots</span></a></li></ul></li><li class="level0 nav-10 level-top parent sale-category" style="background-color:#db0090;"><a href="/sale" class="level-top"><span class="icon-baseline" style="color:#FFFFFF;"><span class="d-hide sale-category--icon"></span>Sale</span></a></ul></div></nav> </div> 694 <div class="section-item-title nav-sections-item-title" 695 data-role="collapsible"> 696 <a class="nav-sections-item-switch" 697 data-toggle="switch" href="#store.links"> 698 Account </a> 699 </div> 700 <div class="section-item-content nav-sections-item-content" 701 id="store.links" 702 data-role="content"> 703 <!-- Account links --> </div> 704 </div> 705 </div> 706<div class="breadcrumbs"> 707 <ul class="items"> 708 <li class="item home"> 709 <a href="https://www.anglingdirect.co.uk/" 710 title="Go to Home Page"> 711 Home </a> 712 </li> 713 <li class="item cms_page"> 714 <strong>About Angling Direct</strong> 715 </li> 716 </ul> 717</div> 718<main id="maincontent" class="page-main"><a id="contentarea" tabindex="-1"></a> 719<div class="page-title-wrapper"> 720 <h1 class="page-title" 721 > 722 <span class="base" data-ui-id="page-title-wrapper" > About Angling Direct</span> </h1> 723 </div> 724<div class="page messages"><div data-placeholder="messages"></div> 725<div data-bind="scope: 'messages'"> 726 <!-- ko if: cookieMessagesObservable() && cookieMessagesObservable().length > 0 --> 727 <div aria-atomic="true" role="alert" class="messages" data-bind="foreach: { 728 data: cookieMessagesObservable(), as: 'message' 729 }"> 730 <div data-bind="attr: { 731 class: 'message-' + message.type + ' ' + message.type + ' message', 732 'data-ui-id': 'message-' + message.type 733 }"> 734 <div data-bind="html: $parent.prepareMessageForHtml(message.text)"></div> 735 </div> 736 </div> 737 <!-- /ko --> 738 739 <div aria-atomic="true" role="alert" class="messages" data-bind="foreach: { 740 data: messages().messages, as: 'message' 741 }, afterRender: purgeMessages"> 742 <div data-bind="attr: { 743 class: 'message-' + message.type + ' ' + message.type + ' message', 744 'data-ui-id': 'message-' + message.type 745 }"> 746 <div data-bind="html: $parent.prepareMessageForHtml(message.text)"></div> 747 </div> 748 </div> 749</div> 750
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[data-pb-style=JNR1UEI]{text-align:center;padding-left:20px;padding-right:20px}#html-body [data-pb-style=T8U62D7]{width:100%;border-width:1px;border-color:#cecece;display:inline-block}#html-body [data-pb-style=OIC6S6M]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}#html-body [data-pb-style=MSSFYH4]{width:100%;border-width:1px;border-color:#cecece;display:inline-block}@media only screen and (max-width: 768px) { #html-body [data-pb-style=FQFX3PX],#html-body [data-pb-style=H6PHYWI],#html-body [data-pb-style=HBC5D0U],#html-body [data-pb-style=PLWN023],#html-body [data-pb-style=UPBX35V],#html-body [data-pb-style=WYIO2TL],#html-body [data-pb-style=YBVQGF5]{border-style:none} }</style><div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="[]" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" data-pb-style="G42W4IU"><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="FMFSG2L"></div><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="W0DPRUA"><h2 id="MDKBAFC"><span style="color: #000000;"><strong id="WVGQTTX">Our History</strong></span></h2> 836<p><br><span style="font-size: 18px; line-height: 20px; color: #000000;">Incorporated on 11 June 2004, <strong><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/corporate/" target="_blank" rel="noopener">Angling Direct</a></strong> was conceived over 30 years ago by Martyn Page. As an avid angler, Martyn was frustrated with the consistent lack of service and range as well as the poor shopping environment in his local tackle store. Having already resorted to making his own fishing gear, it was a small step to move into retail, and his first store opened in 1986.</span></p> 837<p> </p></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="QDSKPHM"></div><div class="pagebuilder-column-group" data-background-images="[]" data-content-type="column-group" data-appearance="default" data-grid-size="12" data-element="main" data-pb-style="EX0EYH3"><div class="pagebuilder-column-line" data-content-type="column-line" data-element="main" data-pb-style="GI6WK0E"><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="FKLOR6M"><figure data-content-type="image" data-appearance="full-width" data-element="main" data-pb-style="PLWN023"><a href="https://www.anglingdirect.co.uk/storelocator/norwich" target="_blank" data-link-type="default" title="Norwich Fishing Tackle Store" data-element="link"><img class="pagebuilder-mobile-hidden" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/norwich_store_front_1_.jpg" alt="" title="Norwich Fishing Tackle Store" data-element="desktop_image" data-pb-style="X02OODS"><img class="pagebuilder-mobile-only" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/norwich_store_front_1_.jpg" alt="" title="Norwich Fishing Tackle Store" data-element="mobile_image" data-pb-style="DP8RY14"></a><figcaption data-element="caption">Angling Direct Norwich Fishing Tackle Store</figcaption></figure></div><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="JBIRQLO"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="HWMBIU4"><p style="text-align: center;"><span style="font-size: 18px; line-height: 20px; color: #000000;"> </span></p> 838<p id="AO9WJVG" style="text-align: center;"><span style="color: #000000;"><span style="font-size: 18px; line-height: 20px;">Over the years that followed, the business grew and Angling Direct acquired several shops in Norfolk – eventually merging them into the first Angling Direct superstore in Norwich. </span><span style="font-size: 18px; line-height: 20px;">
838This was a tackle store like no other.</span></span></p> 839<p style="text-align: center;"> </p> 840<p style="text-align: center;"><span style="font-size: 18px; line-height: 20px; color: #000000;">For the first time ever, there was a contemporary specialist angling store, which stocked the largest range of fishing tackle with the very best levels of <a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/contact-us.html" target="_blank" rel="noopener"><strong>customer service</strong></a> tailored to all anglers’ needs, regardless of experience or ability.</span></p> 841<p style="text-align: center;"><span style="font-size: 18px; line-height: 20px;"> </span></p></div></div></div></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="NUCTJ9I"></div><div class="pagebuilder-column-group" data-background-images="[]" data-content-type="column-group" data-appearance="default" data-grid-size="12" data-element="main" data-pb-style="YHWT8QK"><div class="pagebuilder-column-line" data-content-type="column-line" data-element="main" data-pb-style="G4VIRVS"><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="E39U1IE"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="NI2MVPB"><h3 style="text-align: center;"> </h3> 842<h3 id="KO8FD3I" style="text-align: center;"><span style="font-size: 18px; line-height: 20px;"><strong>Martyn Page, Non-Executive Chairman & Co-Founder of Angling Direct shared:</strong></span></h3> 843<p style="text-align: center;"><br><span style="font-size: 18px; line-height: 20px;"><em>“I didn’t want Angling Direct to be just another fishing tackle shop selling tackle; I wanted shops that were passionate about helping anglers get the right tackle for the job. It was my dream to provide anglers with a social hub both in-store and online; a place where like-minded people could meet, have fun, and learn more about the tackle. In short, I wanted to enhance the whole fishing experience.”</em></span></p> 844<p style="text-align: center;"> </p></div></div><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="VGCMJKW"><figure data-content-type="image" data-appearance="full-width" data-element="main" data-pb-style="FQFX3PX"><a href="https://www.linkedin.com/in/martyn-page-46614821/" target="_blank" data-link-type="default" title="" data-element="link"><img class="pagebuilder-mobile-hidden" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/2G6A9537_1_.jpg" alt="Angling Direct's Martyn Page" title="" data-element="desktop_image" data-pb-style="GM3T2MF"><img class="pagebuilder-mobile-only" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/2G6A9537_1_.jpg" alt="Angling Direct's Martyn Page" title="" data-element="mobile_image" data-pb-style="F561HFH"></a></figure></div></div></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="KJE956Y"></div></div></div><div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="[]" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" data-pb-style="YJ6GRXQ"><div class="pagebuilder-column-group" data-background-images="[]" data-content-type="column-group" data-appearance="default" data-grid-size="12" data-element="main" data-pb-style="XRG7S0J"><div class="pagebuilder-column-line" data-content-type="column-line" data-element="main" data-pb-style="NBEGNAO"><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="GYQQTFX"><figure data-content-type="image" data-appearance="full-width" data-element="main" data-pb-style="H6PHYWI"><img class="pagebuilder-mobile-hidden" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/venlo_1_.jpg" alt="Angling Direct Venlo" title="" data-element="desktop_image" data-pb-style="FP2LHFC"><img class="pagebuilder-mobile-only" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/venlo_1_.jpg" alt="Angling Direct Venlo" title="" data-element="mobile_image" data-pb-style="QOWSJNY"></figure></div><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="YL6V3L1"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="BI8BL07"><p> </p> 845<p><span style="font-size: 18px; line-height: 20px; color: #000000;">Angling Direct has since branched out of Norfolk and now has over 40 fishing tackle shops around the United Kingdom, all offering a full range of fishing tackle for all the major fishing disciplines, all in one convenient location!</span></p> 846<p> </p> 847<p><span style="font-size: 18px; line-height: 20px; color: #000000;">In March 2022, Angling Direct opened its European distribution center in <strong><a style="color: #000000;" tabindex="0" title="More information, here." href="https://www.anglingdirect.co.uk/community/let-s-go-europe-angling-direct-launches-in-the-netherlands/" target="_blank" rel="noopener"><span style="text-decoration: underline;">Venlo, Netherlands</span></a>.</strong></span></p> 848<p><span style="font-size: 18px; line-height: 20px;"> </span></p></div></div></div></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="H97FK9H"></div><div class="pagebuilder-column-group" data-background-images="[]" data-content-type="column-group" data-appearance="default" data-grid-size="12" data-element="main" data-pb-style="YNYEAFY"><div class="pagebuilder-column-line" data-content-type="column-line" data-element="main" data-pb-style="JQIPQY2"><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="YO55OXE"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="VJ6T98J"><p> </p> 849<h2><span style="color: #000000; font-size: 18px; line-height: 20px;"><strong>Angling Direct now has 5 fishing tackle websites</strong></span></h2> 850<p> </p> 851<p><span style="font-size: 18px; line-height: 20px;">For more information on where Angling Direct dispatches tackle too, head on over to our delivery information page.</span></p> 852<p> </p> 853<p><span style="font-size: 18px; line-height: 20px;">
853Our best-in-class websites and social media channels mean we are truly omnichannel, extending our reach to a growing number of anglers throughout the UK and Europe, providing contemporary digital content and access to thousands of quality fishing tackle lines, seamlessly fulfilled, in many cases the next day.</span></p> 854<p> </p></div></div><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="BGJKHPX"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="G6LDGO1"><h3><span style="color: #000000;"><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/" target="_blank" rel="noopener"><span style="text-decoration: underline;"><strong>Angling Direct UK</strong></span></a></span></h3> 855<h3><span style="color: #000000;"><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.fr/" target="_blank" rel="noopener"><span style="text-decoration: underline;"><strong>Angling Direct France</strong></span></a></span></h3> 856<h3><span style="color: #000000;"><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.de/" target="_blank" rel="noopener"><span style="text-decoration: underline;"><strong>Angling Direct Germany</strong></span></a></span></h3> 857<h3><span style="color: #000000;"><a style="color: #000000;" tabindex="0" href="https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjS89yugr38AhXo6O0KHYTBC4YYABAAGgJkZw&ohost=www.google.com&cid=CAESa-D2OU3mq_yaIDmhjHECx6KufF8Uykmbgx7N7PjOzLnysJ9GkStfd-dAoXkF98gcyodyF81EMhCmFERBnSzdwP7Ch8TLZH7dZSZPQDwgOF6CeFtRNPqwr76RTo1rz3Tx2g_75IjXHVuYm0Nf&sig=AOD64_33U_MWQqEzStvRNSkkUZobRD5ynA&q&adurl&ved=2ahUKEwj_-9Sugr38AhWuTEEAHaKnCS8Q0Qx6BAgIEAE" target="_blank" rel="noopener"><span style="text-decoration: underline;"><strong>Angling Direct Netherlands</strong></span></a></span></h3> 858<h3><span style="color: #000000;"><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.eu/" target="_blank" rel="noopener"><span style="text-decoration: underline;"><strong>Angling Direct Europe</strong></span></a></span></h3></div></div></div></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="TRMPA5A"></div><div class="pagebuilder-column-group" data-background-images="[]" data-content-type="column-group" data-appearance="default" data-grid-size="12" data-element="main" data-pb-style="A1XLCIE"><div class="pagebuilder-column-line" data-content-type="column-line" data-element="main" data-pb-style="XL2B2J8"><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="RX4RYSR"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="FYVHJAE"><h2 id="OFPE78C"><span style="color: #000000;"><strong id="Y3RYN1S">What is unique about Angling Direct?</strong></span></h2> 859<p><span style="color: #000000;"> </span></p> 860<p><span style="font-size: 18px; line-height: 20px; color: #000000;">We are by some way the largest omnichannel fishing tackle retailer in the UK with an increasing presence in Europe. We have over nine million visitors to our websites each year and complete on average <strong>over 24,000 transactions each week in our stores</strong>.</span></p> 861<p> </p> 862<p><span style="font-size: 18px; line-height: 20px; color: #000000;">At Angling Direct we stock a wide range of fishing tackle & equipment for all the different aspects of angling whether you’re a <strong><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/carp-fishing-tackle">Carp</a></strong>, <strong><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/sea-fishing-tackle" target="_blank" rel="noopener">Sea</a></strong>, <strong><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.eu/pike-fishing-tackle" target="_blank" rel="noopener">Predator</a></strong>, <strong><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/fly-fishing-tackle" target="_blank" rel="noopener">Fly</a></strong>, dedicated <strong><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/specialist-fishing-tackle" target="_blank" rel="noopener">Specialist</a></strong>, <strong><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/coarse-match-fishing-tackle" target="_blank" rel="noopener"><span style="text-decoration: underline;">Match & Coarse</span></a></strong> angler.</span></p> 863<p> </p> 864<p><span style="font-size: 18px; line-height: 20px; color: #000000;"><strong>Shop your way, <a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/" target="_blank" rel="noopener"><span style="text-decoration: underline;">online</span></a> or <a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/storelocator" target="_blank" rel="noopener"><span style="text-decoration: underline;">in-store</span></a>.</strong></span></p> 865<p> </p></div></div><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="MJTOGLG"><figure data-content-type="image" data-appearance="full-width" data-element="main" data-pb-style="HBC5D0U"><img class="pagebuilder-mobile-hidden" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/instore_1_1_.jpg" alt="Angling Direct Fishing Tackle Shop" title="" data-element="desktop_image" data-pb-style="XPKUBA6"><img class="pagebuilder-mobile-only" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/instore_1_1_.jpg" alt="Angling Direct Fishing Tackle Shop" title="" data-element="mobile_image" data-pb-style="WA0EB9T"></figure></div></div></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="LL7JPKC"></div></div></div><div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="[]" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" data-pb-style="C8V95JT"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="I1WKY5C"><p> </p> 866<p><strong><span style="font-size: 18px; line-height: 20px;">Our store teams are the vital touchpoint between Angling Direct and our local fishing communities.</span></strong></p> 867<p> </p> 868<p><span style="font-size: 18px; line-height: 20px;">They’re all angling specialists with an infectious enthusiasm for fishing. For our customers, our stores complement our leading digital presence, providing market-leading, hands-on service, advice and inspiration, as well as a real sense of community.</span></p> 869<p> </p></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="NVEBOO6"></div><div class="pagebuilder-column-group" data-background-images="[]" data-content-type="column-group" data-appearance="default" data-grid-size="12" data-element="main" data-pb-style="JUAXIES"><div class="pagebuilder-column-line" data-content-type="column-line" data-element="main" data-pb-style="GVICBCO"><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="GXUN4KT"><figure data-content-type="image" data-appearance="full-width" data-element="main" data-pb-style="WYIO2TL"><img class="pagebuilder-mobile-hidden" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/get_everyone_fishing_1_.jpg" alt="Fishing in Action" title="" data-element="desktop_image" data-pb-style="J5M9HPE"><img class="pagebuilder-mobile-only" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/get_everyone_fishing_1_.jpg" alt="Fishing in Action" title="" data-element="mobile_image" data-pb-style="SAI1G3N"></figure></div><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="BNJ4MPS"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="LEDQI7T"><h2> </h2> 870<h2 id="U4CIRSO"><span style="color: #000000;"><strong id="R5GJ04X">Angling Direct’s Purpose</strong></span></h2> 871<p><span style="font-size: 18px; line-height: 20px; color: #000000;">The purpose of Angling Direct is ‘<strong>Getting Everyone Fishing</strong>!’ As a fishing retailer, we wish to inspire everyone to get outdoors and enjoy an exceptional fishing experience. This is achieved by having a variety of stock for all types of anglers and creating fishing tackle shops and an online hub of support.</sp
871an></p> 872<p> </p> 873<p><span style="font-size: 18px; line-height: 20px; color: #000000;">This is why our web store has specialist pages expressly dedicated to different aspects of angling such as carp fishing tackle, fly fishing tackle, sea fishing tackle, coarse fishing tackle, and match fishing tackle pages.</span></p> 874<p> </p> 875<p><span style="font-size: 18px; line-height: 20px; color: #000000;">Our vision is to provide encouragement, coaching, and support so that our customers have everything they need to get the most from their fishing regardless of their background or ability.</span></p> 876<p> </p></div></div></div></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="QNLG1SP"></div><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="M1TEFO8"><h2><span style="color: #000000;"><strong id="FEXW4D0">We are Here for the Anglers</strong></span></h2> 877<p><br><span style="font-size: 18px; line-height: 20px; color: #000000;">Angling Direct is much more than simply a fishing tackle company. We passionately invest back into the sport we all love, encouraging youngsters, supporting angling causes, and promoting all aspects of angling. </span></p> 878<p id="GY52CBU"><br><br></p></div><div class="pagebuilder-column-group" data-background-images="[]" data-content-type="column-group" data-appearance="default" data-grid-size="12" data-element="main" data-pb-style="PS3UGHA"><div class="pagebuilder-column-line" data-content-type="column-line" data-element="main" data-pb-style="GIM7AGH"><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="TK73K3K"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="LNV5PMH"><p> </p> 879<p><span style="font-size: 18px; line-height: 20px;">We place great emphasis on creating a culture of supporting anglers and the future of angling. We’re committed to the angling culture and we contribute to it however we can, creating blog posts and fun videos that are designed with our customers in mind.</span></p> 880<p> </p> 881<p><span style="font-size: 18px; line-height: 20px;">We also want to play our part in looking after our planet, its environment, and its people. As fishing takes place in a green space and offers eco-therapy for many, we will continue to help our favorite pastime help people without damaging the environment in which it takes place.</span></p> 882<p> </p></div></div><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="KF7CGU7"><figure data-content-type="image" data-appearance="full-width" data-element="main" data-pb-style="YBVQGF5"><img class="pagebuilder-mobile-hidden" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/here_for_anglers.jpg" alt="Angling Direct Team" title="" data-element="desktop_image" data-pb-style="JAFRJUD"><img class="pagebuilder-mobile-only" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/here_for_anglers.jpg" alt="Angling Direct Team" title="" data-element="mobile_image" data-pb-style="LE8NM65"></figure></div></div></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="VL9HREQ"></div></div></div><div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="[]" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" data-pb-style="ECOA4F2"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="H2MMXC2"><h2><span style="color: #000000;"><strong><span style="font-size: 18px; line-height: 20px;">The Future of Angling Direct</span></strong></span></h2> 883<p> </p> 884<p><span style="font-size: 18px; line-height: 20px; color: #000000;">We’re looking to expand our business further, providing our customers with an even better service to inspire their angling lifestyle. We will continue to develop a market-leading customer-centric offering that delivers first-class inspiration, advice, products, and services through a convenient channel of our customers’ choosing.</span></p> 885<p><span style="color: #000000;"> </span></p> 886<p><span style="font-size: 18px; line-height: 20px; color: #000000;">We aim to become Europe’s first-choice omnichannel fishing tackle destination for all anglers, regardless of experience or ability. We have a long-term strategy to become the leading fishing tackle retailer in Europe by inspiring and delighting increasing numbers of customers, focusing on sustainable profitable growth, and enhancing local fishing communities.</span></p> 887<p> </p></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="KP0GDYO"></div><div class="pagebuilder-column-group" data-background-images="[]" data-content-type="column-group" data-appearance="default" data-grid-size="12" data-element="main" data-pb-style="BTEG8XF"><div class="pagebuilder-column-line" data-content-type="column-line" data-element="main" data-pb-style="H9XE64U"><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="F4D4WF8"><figure data-content-type="image" data-appearance="full-width" data-element="main" data-pb-style="UPBX35V"><img class="pagebuilder-mobile-hidden" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/instore_view_1_.jpg" alt="Inside Fishing Tackle Store UK" title="" data-element="desktop_image" data-pb-style="KJ5AMO0"><img class="pagebuilder-mobile-only" src="https://www.anglingdirect.co.uk/cdn-cgi/image/format=auto,quality=80/media/wysiwyg/instore_view_1_.jpg" alt="Inside Fishing Tackle Store UK" title="" data-element="mobile_image" data-pb-style="VNB2070"></figure></div><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="[]" data-element="main" data-pb-style="TJN5S43"><div data-content-type="text" data-appearance="default" data-element="main" data-pb-style="JNR1UEI"><p><span style="font-size: 18px; line-height: 20px;"> </span></p> 888<p><span style="font-size: 18px; line-height: 20px; color: #000000;">Our ambition serves to focus us on our strategy and tactical business plans in the long-term interest of all stakeholders. We will grow revenue, increase market share and generate sustainable healthy profits.</span></p> 889<p><span style="font-size: 18px; line-height: 20px; color: #000000;"><a style="color: #000000;" tabindex="0" href="https://www.anglingdirect.co.uk/corporate/" target="_blank" rel="noopener"><span style="text-decoration: underline;"><strong>Read more here.</strong></span></a></span></p> 890<p> </p></div></div></div></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="T8U62D7"></div></div></div><div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="[]" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" data-pb-style="OIC6S6M"><div data-content-type="text" data-appearance="default" data-element="main"><h3 id="CBE7W5A" style="text-align: center;"><span style="color: #000000;"><strong>We will continue to act responsibly to further the benefits and sustainability of fishing.</strong></span></h3> 891<h3 style="text-align: center;"><span style="color: #000000; font-size: 24px;"><strong>The Angling Direct Team</strong></span></h3></div><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line" data-pb-style="MSSFYH4"></div></div></div></div></div></main>
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