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957 <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>In 2021, retail investors accounted for 52% of global assets under management, and that share is expected to climb to over 61% by 2030, according to the <a href="https://www.weforum.org/stories/2022/10/a-fresh-look-at-how-to-empower-retail-investors/" rel="noopener"><span style="color: #1275dc;">World Economic Forum</span>.</a></p> 958<p>Retail and HNW investors are demanding access to alternatives at a scale weâve never seen before.</p> 959<p> </p> 960<h2 style="font-size: 32px; font-weight: bold;">The Hidden Friction in RIA Workflows</h2> 961<p>Here's the reality we can't ignore:</p> 962<ul style="line-height: 1.5;"> 963<li aria-level="1">Many RIA teams still run onboarding through emails, spreadsheets, and disconnected tools.</li> 964<li aria-level="1">This results in constant delays, duplicate requests, and zero visibility into where advisors or investors stand in the process.</li> 965<li aria-level="1">Advisors work in silos, investors get hit with repetitive asks, and ops teams are left stitching everything together manually.</li> 966</ul> 967<p>As retail participation increases, these inefficiencies only multiplyâmaking it harder to scale without losing control.</p> 968<p> </p> 969<h2 style="font-size: 32px; font-weight: bold;">An Opportunity for Fund Managers in the Age of Retail Investors</h2> 970<p>For fund managers, this isnât just a pain point; it's an opportunity to stand out.</p> 971<p>Winning this next frontier necessitates:</p> 972<ul> 973<li>Partnering with RIAs where they are.</li> 974<li>Providing education and transparency for easier integration.</li> 975<li>Investing in tech-enabled onboarding that supports advisors with scalable tools.<br><br></li> 976</ul> 977<h2 style="font-size: 32px; font-weight: bold;">Onboarding at Scale with Anduin Advisor Advantage (AAA)</h2> 978<p>Advisor Advantage was created to remove the pain points of onboarding investors at scale. It gives RIAs and fund managers a dedicated environment designed specifically for advisor-led onboardingâstructured, scalable, and built around how real teams actually work.</p> 979<p style="line-height: 1.5;">Hereâs how it helps:</p> 980<ul style="line-height: 1.5;"> 981<li aria-level="1"><strong>One Workspace for Every Advisor</strong></li> 982</ul> 983<p style="line-height: 1.5; padding-left: 40px;">Advisor Advantage gives RIAs a centralized environment where advisor teams can manage client subscriptions independentlyâwith built-in privacy across firms and team
983s. This reduces back-and-forth and keeps everyone aligned.</p> 984<p style="line-height: 1.5; padding-left: 40px;"><img src="https://anduintransact.com/hs-fs/hubfs/AAA%20blog%206.png?width=2160&height=960&name=AAA%20blog%206.png" width="2160" height="960" loading="lazy" alt="One Workspace for Every Advisor" style="height: auto; max-width: 100%; width: 2160px;" srcset="https://anduintransact.com/hs-fs/hubfs/AAA%20blog%206.png?width=1080&height=480&name=AAA%20blog%206.png 1080w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%206.png?width=2160&height=960&name=AAA%20blog%206.png 2160w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%206.png?width=3240&height=1440&name=AAA%20blog%206.png 3240w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%206.png?width=4320&height=1920&name=AAA%20blog%206.png 4320w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%206.png?width=5400&height=2400&name=AAA%20blog%206.png 5400w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%206.png?width=6480&height=2880&name=AAA%20blog%206.png 6480w" sizes="(max-width: 2160px) 100vw, 2160px"></p> 985<ul style="line-height: 1.5;"> 986<li aria-level="1"><strong>Faster Subscriptions with Reusable Data</strong></li> 987</ul> 988<p style="line-height: 1.5; padding-left: 40px;">Client profiles are shared and prefilled across subscriptions, eliminating repetitive form-filling and enabling a smooth experience for repeat investors. Each subscription enriches the data profile, reducing friction over time.</p> 989<p style="line-height: 1.5; padding-left: 40px;"><img src="https://anduintransact.com/hs-fs/hubfs/AAA%20blog%209.png?width=760&height=338&name=AAA%20blog%209.png" width="760" height="338" loading="lazy" alt="Faster Subscriptions with Reusable Data" style="height: auto; max-width: 100%; width: 760px;" srcset="https://anduintransact.com/hs-fs/hubfs/AAA%20blog%209.png?width=380&height=169&name=AAA%20blog%209.png 380w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%209.png?width=760&height=338&name=AAA%20blog%209.png 760w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%209.png?width=1140&height=507&name=AAA%20blog%209.png 1140w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%209.png?width=1520&height=676&name=AAA%20blog%209.png 1520w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%209.png?width=1900&height=845&name=AAA%20blog%209.png 1900w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%209.png?width=2280&height=1014&
989name=AAA%20blog%209.png 2280w" sizes="(max-width: 760px) 100vw, 760px"></p> 990<ul style="line-height: 1.5;"> 991<li aria-level="1"><strong>Clear, Curated Access to Fund Opportunities</strong></li> 992</ul> 993<p style="padding-left: 40px;">RIAs can create fund-specific landing pages with key information, documents, and optional training materials. Advisors get what they need to take actionâall in one place, all on their own time.</p> 994<p style="padding-left: 40px;"><img src="https://anduintransact.com/hs-fs/hubfs/AAA%20blog%208.png?width=760&height=338&name=AAA%20blog%208.png" width="760" height="338" loading="lazy" alt="Clear, Curated Access to Fund Opportunities" style="height: auto; max-width: 100%; width: 760px;" srcset="https://anduintransact.com/hs-fs/hubfs/AAA%20blog%208.png?width=380&height=169&name=AAA%20blog%208.png 380w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%208.png?width=760&height=338&name=AAA%20blog%208.png 760w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%208.png?width=1140&height=507&name=AAA%20blog%208.png 1140w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%208.png?width=1520&height=676&name=AAA%20blog%208.png 1520w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%208.png?width=1900&height=845&name=AAA%20blog%208.png 1900w, https://anduintransact.com/hs-fs/hubfs/AAA%20blog%208.png?width=2280&height=1014&
994name=AAA%20blog%208.png 2280w" sizes="(max-width: 760px) 100vw, 760px"></p> 995<p style="padding-left: 40px;"> </p> 996<h2 style="font-size: 32px; font-weight: bold;">Bringing Order to RIA Onboarding Chaos</h2> 997<p>The landscape is changing fast, and fund managers must adapt. At Anduin, we anticipated this shift. Advisor Advantage was purpose-built to help you and your RIAs embrace the retail wave with confidence, clarity, and scale.</p> 998<p style="line-height: 1.5;"><span style="color: #48aff0;"><a href="/book-a-demo?utm_campaign=14230851-Blogs%202025&utm_source=AAA-blog" rel="noopener" target="_blank" style="color: #48aff0; font-weight: bold;">Learn more about AAA â</a></span></p></span> 999 </div> 1000 </div> 1001</div></div> 1002 1003 <span id="hs_cos_wrapper_flexible_content_column" class="hs_cos_wrapper hs_cos_wrapper_widget_container hs_cos_wrapper_type_widget_container" style="" data-hs-cos-general-type="widget_container" data-hs-cos-type="widget_container"></span> 1004 1005 <div id="hs_cos_wrapper_module_17779181317688" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> 1006 1007<div class="blogPostRelatedSection"> 1008 <div class="container"> 1009 <div class="section-tagline"> 1010 <div class="icon"> 1011 <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewbox="0 0 16 16" fill="none"> 1012 <rect width="7.11111" height="7.11111" fill="#48AFF0" /> 1013 <rect x="8.88867" width="7.11111" height="7.11111" fill="#48AFF0" /> 1014 <rect y="8.88867" width="7.11111" height="7.11111" fill="#48AFF0" /> 1015 <rect x="8.88867" y="8.88867" width="7.11111" height="7.11111" fill="#48AFF0" /> 1016 </svg> 1017 </div> 1018 <div class="text">Related blogs</div> 1019 </div> 1020 <div class="related-blog-list"> 1021 1022 1023<a class="blog-post-item" href="https://anduintransact.com/blog/effortless-onboarding-anduin-smart-pre-fill-subscription-forms"> 1024 1025 <div class="blog-post-thumbnail"> 1026 <img src="https://anduintransact.com/hubfs/prefil%20feature%20img.png"> 1027 </div> 1028 1029 <div class="blog-post-content"> 1030 <div class="blog-post-title">Accelerate onboarding: Anduin's smart pre-filled subscription forms</div> 1031 <div class="blog-post-desc">Discover how Anduin simplifies onboarding for capital management firms with smart pre-fill subscription forms. Save time, reduce errors, and enhance investor experiences with data extraction, CRM integration, and investor profiles.</div> 1032 </div> 1033</a> 1034 1035 1036 1037<a class="blog-post-item" href="https://anduintransact.com/blog/anduin-partners-with-aca-group"> 1038 1039 <div class="blog-post-thumbnail"> 1040 <img src="https://anduintransact.com/hubfs/ACA%20Illus.png"> 1041 </div> 1042 1043 <div class="blog-post-content"> 1044 <div class="blog-post-title">Anduin Partners With ACA Group to Provide an Integrated AML/KYC and Investor Onboarding Solution</div> 1045 <div class="blog-post-desc">Anduin announces the partnership with ACA Group to deliver an integrated investor onboarding and AML/KYC workflow, enabling private market firms to manage reviews in one connected process.</div> 1046 </div> 1047</a> 1048 1049 1050 1051<a class="blog-post-item" href="https://anduintransact.com/blog/better-together-fis-partnership"> 1052 1053 <div class="blog-post-thumbnail"> 1054 <img src="https://anduintransact.com/hubfs/Blog%20Images/FIS%20Partnership%20feature%20image.png"> 1055 </div> 1056 1057 <div class="blog-post-content"> 1058 <div class="blog-post-title">FIS teams up with Anduin to enhance investor onboarding</div> 1059 <div class="blog-post-desc">Anduin is proud to partner with FIS to offer a more seamless end-to-end investor onboarding experience for their private equity clients.</div> 1060 </div> 1061</a> 1062 1063 1064 1065 </div> 1066 </div> 1067</div></div> 1068 1069 1070 1071 1072 1073 1074 <div id="hs_cos_wrapper_module_177774385088423" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> 1075 1076 1077<footer class="wrapFooter"> 1078 <div class="footer"> 1079 <div class="top-row"> 1080 <div class="logo"> 1081 <img src="https://anduintransact.com/hubfs/anduin-2026/website-assets/home-page/anduin-logo.png" loading="lazy" alt="AnduinTransact"> 1082 </div> 1083 <div class="top-nav"> 1084 1085 <div class="nav-column"> 1086 <div class="nav-header">Resources</div> 1087 <div class="nav-item"> 1088 1089 <a class="item" href="https://anduintransact.com/blog">Blog</a> 1090 1091 <a class="item" href="https://anduintransact.com/case-study">Client Stories</a> 1092 1093 </div> 1094 </div> 1095 1096 <div class="nav-column"> 1097 <div class="nav-header">Company</div> 1098 <div class="nav-item"> 1099 1100 <a class="item" href="https://anduintransact.com/about">About</a> 1101 1102 <a class="item" href="https://anduintransact.com/careers">Careers</a> 1103 1104 <a class="item" href="https://anduintransact.com/security">Security</a> 1105 1106 </div> 1107 </div> 1108 1109 <div class="nav-column"> 1110 <div class="nav-header">Others</div> 1111 <div class="nav-item"> 1112 1113 <a class="item" href="https://anduintransact.com/partners">Partners</a> 1114 1115 </div> 1116 </div> 1117 1118 </div> 1119 </div> 1120 1121 <div class="break-line break-line-first"></div> 1122 1123 <div class="middle-row"> 1124 <div class="left-panel"> 1125 <div class="small-message"> 1126 Leading private market firms use Anduin to streamline and transform the limited partner experience for their clients. 1127 </div> 1128 <div class="subscribe-section"> 1129 <div class="title">Join our newsletter</div> 1130
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