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1<link rel="preload" href="https://www.googletagmanager.com/gtag/js?id=G-VMN1E6BYC2" as="script"/><link rel="apple-touch-icon" sizes="180x180" href="/favicon/apple-touch-icon.png"/><link rel="icon" type="image/png" sizes="32x32" href="/favicon/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="/favicon/favicon-16x16.png"/><link rel="manifest" href="/favicon/site.webmanifest"/><link rel="mask-icon" href="/favicon/safari-pinned-tab.svg" color="#9880c2"/><link rel="shortcut icon" href="/favicon/favicon.ico"/><meta name="msapplication-TileColor" content="#000000"/><meta name="msapplication-config" content="/favicon/browserconfig.xml"/><meta name="theme-color" media="(prefers-color-scheme: light)" content="#9880C2"/><meta name="theme-color" media="(prefers-color-scheme: dark)" content="#1C0A39"/><meta name="color-scheme" content="light dark"/><title>About Di · DiDoesDigital</title><meta name="description" content="Diana MacDonald is a front-end developer and design systems lead, raised in the tropical north of Australia. She has relished the tech industry for over a decade, exploring the digital space with progressive organisations like Neighbourlytics, Linktree, Culture Amp, Bellroy, and SitePoint. Blurring the lines of designer, developer, writer, and leader, she believes in the value of considered, inclusive, and remarkable stories. She wants to help you effortlessly execute your digital ideas."/><meta name="author" content="Diana MacDonald"/><link rel="alternate" type="application/rss+xml" title="DiDoesDigital" href="https://didoesdigital.com/index.xml"/><meta property="og:title" content="About Di · DiDoesDigital"/><meta property="og:description" content="Diana MacDonald is a front-end developer and design systems lead, raised in the tropical north of Australia. She has relished the tech industry for over a decade, exploring the digital space with progressive organisations like Neighbourlytics, Linktree, Culture Amp, Bellroy, and SitePoint. Blurring the lines of designer, developer, writer, and leader, she believes in the value of considered, inclusive, and remarkable stories. She wants to help you effortlessly execute your digital ideas."/><meta property="og:url" content="https://didoesdigital.com/about/"/><meta property="og:locale" content="en_AU"/><meta property="og:image" content="https://didoesdigital.com/images/DiDoesDigital-cover.png"/><meta property="og:image:width" content="1576"/><meta property="og:image:height" content="888"/><meta property="og:image:alt" content="Diana MacDonald. Creative technologist building interactive data-driven stories. DiDoesDigital.com"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="About Di · DiDoesDigital"/><meta name="twitter:description" content="Diana MacDonald is a front-end developer and design systems lead, raised in the tropical north of Australia. She has relished the tech industry for over a decade, exploring the digital space with progressive organisations like Neighbourlytics, Linktree, Culture Amp, Bellroy, and SitePoint. Blurring the lines of designer, developer, writer, and leader, she believes in the value of considered, inclusive, and remarkable stories. She wants to help you effortlessly execute your digital ideas."/><meta name="twitter:image" content="https://didoesdigital.com/images/DiDoesDigital-cover.png"/><meta name="twitter:image:width" content="1576"/><meta name="twitter:image:height" content="888"/><meta name="twitter:image:alt" content="Diana MacDonald. Creative technologist building interactive data-driven stories. DiDoesDigital.com"/><meta name="next-size-adjust"/>
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1</head><body class="bg-white dark:bg-coolgrey-1100"><header><nav class="container mx-auto mt-12 flex max-w-screen-lg flex-wrap justify-between gap-2 px-5"><div class="prose prose-xl dark:prose-invert"><a class="text-2xl font-semibold tracking-wide text-coolgrey-900 dark:text-coolgrey-100" href="/">DiDoesDigital</a></div><div class="prose prose-xl flex flex-wrap gap-x-4 gap-y-0 dark:prose-invert"><p class="my-0"><a class="font-sans tracking-wide" href="/project/">Projects</a></p><p class="my-0"><a class="font-sans tracking-wide" href="/books/">Books</a></p><p class="my-0"><a class="font-sans tracking-wide" href="/blog/">Blog</a></p><p class="my-0"><a class="font-sans tracking-wide" href="/contact/">Contact</a></p><p class="my-0"><a class="font-sans tracking-wide" href="/about/">About Di</a></p></div></nav></header><div class="flex flex-col md:flex-row md:overflow-hidden"><main class="mx-auto max-w-7xl"><div class="grow p-4 md:p-12"><article class="prose prose-xl dark:prose-invert"><header class="prose prose-xl dark:prose-invert"><h1 class="mb-8 mt-8">About Di</h1></header>
2<div class="flex responsive-flex flex-col gap-x-4 sm:flex-row"><figure class="figure figure--illustration mx-auto max-w-60"><a href="https://didoesdigital.com/images/avatar.png"><img alt="DiDoesDigital avatar" loading="lazy" width="1200" height="724" decoding="async" data-nimg="1" class="not-prose" style="color:transparent" src="/images/avatar.png"/></a></figure><p>Diana MacDonald is a creative technologist, raised in the tropical north of
3Australia. For more than 17 years she’s relished the tech industry. As an
4accomplished staff front-end engineer as well as design systems lead, she’s
5helped progressive organisations like Neighbourlytics, Linktree, Culture Amp,
6Bellroy, and SitePoint. Blurring the lines of designer, developer, writer,
7and leader, she believes in the value of considered, inclusive, and
8remarkable stories. She wants to <a href="/contact">help you effortlessly execute your
9digital ideas</a>.</p></div>
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