1import{j as e,S as g,B as i}from"./index-D81CK0RM.js";import{r as l,L as t}from"./vendor-react-Ct1rbV2t.js";import{T as f}from"./Testimonials-BiNrFY3A.js";import{F as b}from"./FeaturedCoaches-C3A9Y7JG.js";import{P as y}from"./ProspectusDownloadForm-Bs-dmg6z.js";import{j as c,a,k as v,U as d,A as j,l as w,m as C,g as N,n as X,C as A}from"./vendor-ui-CEoLnMhL.js";import"./vendor-supabase-BxfRiNd4.js";import"./CoachCard-C8Zb12by.js";import"./coach-C2ZSXSZx.js";import"./FormField-Bbu155_V.js";const k=[{question:"What is the ACX Programme?",answer:"ACX (Academy of Customer Experience) is the executive certification pathway for Outside-In customer experience leadership. It is the applied leadership layer of the CEMMethod - translating the framework into decision disciplines, governance structures, and accountability mechanisms that senior leaders use in live strategic and operational decisions. ACX is not a CX basics course; it is a structured programme for people accountable for customer outcomes at enterprise scale."},{question:"Who is the ACX Programme designed for?",answer:"ACX is designed for executives with strategic oversight responsibilities - board members, ExCo leaders, chief risk officers, audit committee members, and functional executives accountable for customer-related outcomes, operational resilience, and long-term value. Senior CX leaders, transformation directors, and in-house coach/mentor teams also use ACX to build consistent Outside-In capability across an organisation."},{question:"What is the difference between ACX Professional and ACX Master?",answer:"ACX Professional (ACXP) is the foundational level: it establishes the core Outside-In decision frameworks, escalation protocols, and customer-outcome language across operational management. ACX Master (ACXM) is the strategic level: it equips executives to manage complex trade-offs, allocate resources, and make enterprise-level decisions where cost, revenue, service, and risk intersect. Professional gives you the shared framework; Master gives you the executive judgement to use it under pressure. Most leaders progress through Professional into Master."},{question:"What are the five ACX certification levels?",answer:"ACX Professional (core decision frameworks, 1-2 days), ACX Master (strategic trade-off management, 4 days - the first two days are the ACX Professional), ACX Champion (enterprise-wide Outside-In capability and board-level oversight, 3 days), ACX Mentor (licensed internal deployment, 2 days), and ACX Advisor (annual 1-day continuous development programme)."},{question:"How does ACX support governance and executive accountability?",answer:"ACX codifies the decision frameworks, escalation protocols, and challenge-quality standards that senior leaders need in order to govern customer-related risk. It provides shared language and tests for Inside-Out thinking, surfacing trade-offs and unintended consequences before they reach customers. The result is faster, more disciplined trade-off management at ExCo and board level, with clearer accountability and visible execution discipline."},{question:"How does ACX relate to the CEMMethod?",answer:"The CEMMethod is the underlying framework - the body of evidence, the decision logic, and the Outside-In discipline. ACX is the certification pathway that deploys the CEMMethod at leadership level. If the CEMMethod is the operating system, ACX is the executive toolkit built on top of it. Every ACX level maps directly to CEMMethod components, which is why ACX and CPP share a common language and why enterprise transformation programmes can build on both."},{question:"How does ACX differ from CPP?",answer:"ACX is the leadership pathway; CPP is the practitioner pathway. ACX equips senior leaders to govern customer outcomes and make Outside-In trade-offs. CPP equips process owners and transformation practitioners to redesign journeys and processes using the same Outside-In principles. Many organisations deploy both: CPP builds practitioner capability, ACX ensures executive alignment at the top."},{question:"How long does ACX certification take?",answer:"Individual levels range from 1 to 4 days of intensive sessions. Enterprise deployment timelines vary based on the number of levels and participants involved. Most organisations complete a phased rollout over 3-12 months depending on scope."}
1,{question:"Can ACX be delivered in-house for our organisation?",answer:"Yes. ACX is available as an organisation-wide deployment or as open cross-industry executive cohorts. In-house programmes are customised to your organisation's context, board priorities, and strategic structure. Contact us to discuss enterprise delivery."},{question:"What is the investment for ACX Master open sessions?",answer:"ACX Master open sessions are $3,950 per participant (excluding VAT). Enterprise rates are available for three or more participants from the same organisation. In-house delivery pricing is provided on request based on scope and participant numbers."}],M=[{title:"I need the shared Outside-In framework for my team",description:"You want consistent decision logic, customer-outcome language, and escalation discipline across operational leaders.",level:"Start with ACX Professional",to:"/acx/professional"},{title:"I own enterprise trade-offs between cost, revenue, service and risk",description:"You sit at ExCo level or lead a major function and need disciplined judgement on complex, high-stakes decisions.",level:"Go to ACX Master",to:"/acx/master"},{title:"I need board-level Outside-In capability at scale",description:"You are embedding CX governance across a group or holding structure and need challenge-quality at the top.",level:"Progress to ACX Champion",to:"/acx/champion"},{title:"I am building an internal academy or coach cadre",description:"You want a licensed cohort who can deploy the frameworks inside your organisation, consistently.",level:"Use ACX Mentor",to:"/acx/mentor"},{title:"I am already certified and want continuous development",description:"You want to stay current with the latest CEMMethod version and practitioner network updates.",level:"Join ACX Advisor",to:"/acx/advisor"},{title:"I want the full leadership pathway as a single journey",description:"You want Professional through Mentor as one structured progression with bundle pricing.",level:"See ACX Total Mastery",to:"/acx/total-mastery-bundle"},{title:"I want to understand the full ACX Mastery programme",description:"You want an overview of the complete mastery pathway, its layers, outcomes, and how to get started.",level:"Explore ACX Mastery",to:"/acx/mastery"},{title:"I already hold one or more ACX certifications",description:"You want to upgrade your existing credentials into the full mastery pathway at a consolidated rate.",level:"Upgrade to Mastery",to:"/acx/mastery-upgrade"}],P=[{dimension:"Primary audience",pro:"Operational leaders, CX managers, senior practitioners",master:"ExCo, functional directors, enterprise CX & transformation leaders"},{dimension:"Decision scope",pro:"Day-to-day and departmental decisions affecting customer outcomes",master:"Strategic trade-offs across cost, revenue, service, risk and reputation"},{dimension:"What it installs",pro:"Shared Outside-In language, SCO thinking, escalation protocols",master:"Executive decision frameworks for trade-offs under uncertainty"},{dimension:"Duration",pro:"1-2 days intensive",master:"2 days intensive"},{dimension:"CEMMethod emphasis",pro:"Core components, Outside-In basics, journey and process redesign",master:"Governance, incentive alignment, structured accountability, Triple Crown"},{dimension:"Best next step",pro:"Progress to ACX Master, or extend the team with CPP",master:"Progress to ACX Champion, or deploy enterprise-wide via ACX Mentor"}],I=[{icon:w,title:"Disciplined trade-off decisions",description:"ACX gives leaders a structured way to evaluate cost, revenue, service, risk and reputation simultaneously, instead of sequentially. Outside-In framing surfaces unintended consequences before they reach customers."},{icon:C,title:"Governance and challenge quality",description:"Clear escalation protocols and shared decision tests raise the quality of challenge at ExCo and board level. Customer-related risk is surfaced earlier, debated more rigorously, and acted on more consistently."},{icon:d,title:"Executive accountability",description:"ACX establishes accountability structures that cut across functions. Ownership of customer outcomes stops falling between silos; decisions have named owners and observable follow-through."}];function R(){const[m,o]=l.useState(!1),[n,x]=l.useState(null),h=[{name:"ACX Professional",abbr:"ACXP",logo:"/assets/badges/acx/ACXP_26.png",duration:"1-2 Days",description:"Core decision frameworks and escalation protocols. Establishes consistent judgment standards across operational management.",brochurePath:"/acx/professional"},{name:"ACX Master",abbr:"ACXM",logo:"/assets/badges/acx/ACXM_26.png",duration:"4 Days",description:"Four days total, the first two being the ACX Professional. Strategic trade-off management that equips executives to make complex resource allocation decisions with clarity on customer impact.",brochurePath:"/acx/master"},{name:"ACX Champion",abbr:"ACXC",logo:"/assets/badges/acx/ACXC_26.png",duration:"3 Days",description:"Outside-In capability at scale. Strengthens board-level challenge, accountability structures, and cross-functional coordination.",brochurePath:"/acx/champion"},{name:"ACX Mentor",abbr:"ACXMe",logo:"/assets/badges/acx/ACXMe_26.png",duration:"2 Days",description:"Internal
1capability deployment. Licensed to embed decision frameworks and maintain consistent Outside-In standards across the enterprise.",brochurePath:"/acx/mentor"},{name:"ACX Advisor",abbr:"ACXA",logo:"/assets/badges/acx/ACXA_26.png",duration:"Annual 1 Day",description:"Continuous development. Maintains currency with the latest CEMMethod version updates and decision methodologies from the global practitioner network.",brochurePath:"/acx/advisor"}],p=["Reduced execution risk through consistent decision frameworks and clear accountability","Improved board-level challenge and escalation clarity on customer-related matters","Lower reputational exposure from siloed optimisation and short-term thinking","Structured judgment under uncertainty - disciplined trade-off management across functions","Demonstrable improvements in decision quality validated through actual enterprise decisions","Access to 145,000+ practitioners deploying identical control frameworks globally"],u=[{id:"what",label:"What is ACX"},{id:"who",label:"Who it's for"}
1,{id:"choose",label:"Choose your level"},{id:"levels",label:"All five levels"},{id:"compare",label:"Professional vs Master"},{id:"governance",label:"Governance & accountability"},{id:"cemmethod",label:"Relation to CEMMethod"},{id:"sessions",label:"Sessions & deployment"},{id:"outcomes",label:"Outcomes"},{id:"faq",label:"FAQ"}];return e.jsxs("div",{className:"pt-24",children:[e.jsx(g,{title:"ACX Programme | Executive CX Certification & Governance Pillar",description:"ACX is the executive certification pillar for Outside-In customer experience leadership and CX governance. 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A structured Outside-In framework for CX professionals and senior leaders: reducing execution risk, strengthening governance, and delivering measurable business impact through disciplined trade-off decisions."]}),e.jsx("p",{className:"text-base text-white/80 leading-relaxed mb-8",children:"Deployed at Disney, Google, Virgin, Amazon, and by 145,000+ professionals across 140+ countries. Five certification levels from Professional to Advisor."}),e.jsxs("div",{className:"flex flex-col sm:flex-row gap-4 mb-6",children:[e.jsx("a",{href:"#choose",children:e.jsx(i,{variant:"white",children:"Choose your ACX level"})}),e.jsx(t,{to:"/acx/sessions",children:e.jsx(i,{variant:"ghost-white",children:"View upcoming sessions"})})]}),e.jsx("button",{onClick:()=>o(!0),className:"inline-block text-white/70 hover:text-white underline transition-colors bg-transparent border-none cursor-pointer font-inherit text-sm",children:"Download ACX Programme Overview (PDF)"})]})})]}),e.jsx("nav",{"aria-label":"On this page",className:"sticky top-20 z-20 bg-white/95 backdrop-blur border-t border-b border-gray-light",children:e.jsx("div",{className:"container-wide",children:e.jsxs("div",{className:"flex items-center gap-2 overflow-x-auto py-3 text-sm",children:[e.jsx("span",{className:"text-xs uppercase tracking-widest text-gray-500 mr-2 shrink-0",children:"On this page"}),u.map(s=>e.jsx("a",{href:`#${s.id}`,className:"whitespace-nowrap px-3 py-1.5 rounded-full text-primary-dark hover:bg-accent-sage/10 hover:text-accent-sage transition-colors",children:s.label},s.id))]})})}),e.jsx("section",{id:"what",className:"py-24 md:py-32 border-t border-gray-light scroll-mt-32",children:e.jsxs("div",{className:"container-wide",children:[e.jsxs("div",{className:"grid grid-cols-1 lg:grid-cols-2 gap-12 items-center mb-16",children:[e.jsxs("div",{children:[e.jsx("p",{className:"text-xs tracking-[0.25em] uppercase text-accent-sage mb-4",children:"In summary"}),e.jsx("h2",{className:"text-2xl md:text-3xl font-medium text-primary-dark mb-6",children:"What is ACX?"}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed mb-4",children:"ACX - the Academy of Customer Experience certification - is the executive pathway of the CEMMethod. It installs the decision frameworks, governance structures, and Outside-In language that senior leaders need in order to govern customer outcomes at enterprise scale."}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed mb-6",children:"Poor customer outcomes rarely result from intent. They emerge from siloed decisions, misaligned incentives, and gaps in accountability. ACX gives leaders a shared, empirically-groun
1ded way to surface those gaps and make disciplined trade-off decisions under pressure."}),e.jsx("ul",{className:"space-y-2 mb-6",children:["Five structured certification levels, from Professional to Advisor","Applied on real enterprise decisions, not simulations","Built directly on the CEMMethod - Version 16","Deployed at Disney, Google, Virgin, Amazon, and 145,000+ professionals"].map(s=>e.jsxs("li",{className:"flex items-start gap-3 text-sm text-gray-warm",children:[e.jsx(c,{className:"text-accent-sage flex-shrink-0 mt-0.5",size:16}),e.jsx("span",{children:s})]},s))}),e.jsxs("div",{className:"flex flex-wrap gap-4 text-sm",children:[e.jsxs(t,{to:"/cemmethod",className:"inline-flex items-center gap-1 text-accent-sage hover:underline font-medium",children:["The CEMMethod (framework) ",e.jsx(a,{size:14})]}),e.jsxs(t,{to:"/acx-vs-ccxp",className:"inline-flex items-center gap-1 text-accent-sage hover:underline font-medium",children:["ACX vs CCXP ",e.jsx(a,{size:14})]})]})]}),e.jsx("div",{className:"rounded-lg overflow-hidden shadow-lg bg-black flex items-center justify-center aspect-[9/16] max-w-sm mx-auto",children:e.jsx("iframe",{src:"https://www.youtube.com/embed/rG5KZNRIVcs",title:"Outside-In Thinking Explained - 1 Minute",allow:"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture",allowFullScreen:!0,className:"w-full h-full",loading:"lazy"})})]}),e.jsxs("div",{className:"grid grid-cols-1 md:grid-cols-3 gap-8 md:gap-12",children:[e.jsxs("div",{children:[e.jsx("div",{className:"w-12 h-12 rounded-full bg-accent-sage bg-opacity-10 flex items-center justify-center mb-6",children:e.jsx(v,{className:"text-accent-sage",size:24})}),e.jsx("h3",{className:"text-lg font-medium text-primary-dark mb-3",children:"Execution risk"}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed",children:"Reduce delivery failures caused by functional misalignment and unclear accountability. Establish consistent decision logic across business units."})]}),e.jsxs("div",{children:[e.jsx("div",{className:"w-12 h-12 rounded-full bg-accent-sage bg-opacity-10 flex items-center justify-center mb-6",children:e.jsx(d,{className:"text-accent-sage",size:24})}),e.jsx("h3",{className:"text-lg font-medium text-primary-dark mb-3",children:"Reputational exposure"}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed",children:"Mitigate customer harm from short-term optimisation and siloed thinking. Improve escalation clarity and challenge quality at ExCo and board level."})]}),e.jsxs("div",{children:[e.jsx("div",{className:"w-12 h-12 rounded-full bg-accent-sage bg-opacity-10 flex items-center justify-center mb-6",children:e.jsx(j,{className:"text-accent-sage",size:24})}),e.jsx("h3",{className:"text-lg font-medium text-primary-dark mb-3",children:"Strategic blind spots"}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed",children:"Surface hidden trade-offs and unintended consequences. Enable better decisions under pressure through disciplined frameworks."})]})]})]})}),e.jsx("section",{id:"who",className:"py-24 md:py-32 border-t border-gray-light bg-gray-50 scroll-mt-32",children:e.jsxs("div",{className:"container-wide",children:[e.jsxs("div",{className:"max-w-prose mb-10",children:[e.jsx("p",{className:"text-xs tracking-[0.25em] uppercase text-accent-sage mb-4",children:"Audience"}),e.jsx("h2",{className:"text-2xl md:text-3xl font-medium text-primary-dark mb-6",children:"Who ACX is for"}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed mb-4",children:"ACX is designed for leaders accountable for enterprise-wide customer outcomes, strategic direction, and organisational performance. Participants typically hold board positions, ExCo seats, or enterprise-level functional leadership roles."}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed mb-4",children:"It is also used by non-executive directors, chief risk officers, audit committee members, senior CX and transformation leaders, and functional executives responsible for customer-related outcomes, operational resilience, and long-term value."}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed",children:"Organisations deploy ACX when customer-related decisions represent material strategic exposure - when siloed incentives, unclear accountability, or Inside-Out thinking threaten performance, reputation, or long-term value."})]}),e.jsxs("div",{className:"grid grid-cols-1 md:grid-cols-3 gap-6 max-w-5xl",children:[e.jsxs("div",{className:"bg-white border border-gray-light rounded-lg p-8",children:[e.jsx("p",{className:"text-xs tracking-[0.2em] uppercase text-accent-sage mb-3",children:"Board & ExCo"}),e.jsx("h3",{className:"text-lg font-medium text-primary-dark mb-3",children:"Governance & oversight"}),e.jsx("p",{className:"text-sm text-gray-warm leading-relaxed",children:"NEDs, audit and risk committee members, CROs, and ExCo leaders governing customer-related risk."})]}),e.jsxs("div",{className:"bg-white border border-gray-light rounded-lg p-8",children:[e.jsx("p",{className:"text-xs tracking-[0.2em] uppercase text-accent-sage mb-3",children:"CX & transformation leaders"}),e.jsx("h3",{className:"text-lg font-medium text-primary-dark mb-3",children:"Enterprise CX ownership"}),e.jsx("p",{className:"text-sm text-gray-warm leading-relaxed",children:"Chief Customer Officers, Heads of CX, transformation directors, and senior leaders embedding Outside-In discipline."})]}),e.jsxs("div",{className:"bg-white border border-gray-light rounded-lg p-8",children:[e.jsx("p",{className:"text-xs tracking-[0.2em] uppercase text-accent-sage mb-3",children:"Internal academies"}),e.jsx("h3",{className:"text-lg font-medium text-primary-dark mb-3",children:"Coach & mentor cadres"}),e.jsx("p",{className:"text-sm text-gray-warm leading-relaxed",children:"In-house L&D, CX academy, and mentor teams licensed to deploy the frameworks at scale."})]})]})]})}),e.jsx("section",{id:"choose",className:"py-24 md:py-32 border-t border-gray-light scroll-mt-32",children:e.jsxs("div",{className:"container-wide",children:[e.jsxs("div",{className:"max-w-prose mb-12",children:[e.jsx("p",{className:"text-xs tracking-[0.25em] uppercase text-accent-sage mb-4",children:"Router"}),e.jsx("h2",{className:"text-2xl md:text-3xl font-medium text-primary-dark mb-6",children:"Choose the right ACX level for your role"}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed",children:"Use this table to route to the level that matches your decision scope and responsibility. Most leaders start with Professional or Master; enterprise deployments use Mentor to scale the framework internally."})]}),e.jsx("div",{className:"grid grid-cols-1 md:grid-cols-2 gap-5 max-w-6xl",children:M.map(s=>e.jsxs(t,{to:s.to,className:"group block bg-white border border-gray-light rounded-lg p-8 hover:border-accent-sage hover:shadow-md transition-all",children:[e.jsx("p",{className:"text-base font-medium text-primary-dark mb-2 group-hover:text-accent-sage transition-colors",children:s.title}),e.jsx("p",{className:"text-sm text-gray-warm leading-relaxed mb-4",children:s.description}),e.jsxs("span",{className:"inline-flex items-center gap-1 text-sm font-medium text-accent-sage",children:[s.level," ",e.jsx(a,{size:14})]})]},s.title))})]})}),e.jsx("section",{id:"levels",className:"py-24 md:py-32 border-t border-gray-light bg-gray-50 scroll-mt-32",children:e.jsxs("div",{className:"container-wide",children:[e.jsx("p",{className:"text-xs tracking-[0.25em] uppercase text-accent-sage mb-4",children:"Programme architecture"}),e.jsx("h2",{className:"text-2xl md:text-3xl font-medium text-primary-dark mb-6",children:"The five ACX certification levels"}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed max-w-prose mb-12",children:"Structured progression from operational decision-making to enterprise-wide Outside-In capability. Organisations requiring broad deployment use ACX Mentors to embed frameworks consistently across business units."}),e.jsx("div",{className:"grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6",children:h.map(s=>e.jsxs("div",{className:"bg-white border border-gray-light rounded-lg p-8 hover:border-accent-sage hover:shadow-md transition-all duration-300 flex flex-col",children:[e.jsx("div",{className:"mb-6",children:e.jsx("img",{src:s.logo,alt:s.name,className:"h-16 w-auto object-contain",loading:"lazy",decoding:"async"})}),e.jsx("p",{className:"text-sm text-gray-warm mb-4",children:s.duration}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed",children:s.description}),e.jsxs("div",{className:"mt-auto pt-6 flex flex-col gap-3",children:[e.jsx(t,{to:`/acx/register?level=${s.abbr==="ACXMe"?"Mentor":s.abbr==="ACXA"?"Advisor":s.name.replace("ACX ","")}`,children:e.jsx(i,{className:"w-full",children:"Register Now"})}),e.jsxs(t,{to:s.brochurePath,className:"inline-flex items-center justify-center gap-1 text-sm font-medium text-accent-sage hover:underline",children:["View ",s.name," brochure ",e.jsx(a,{size:14})]})]})]},s.abbr))}),e.jsxs("div",{className:"mt-16 bg-primary-dark rounded-lg p-8 md:p-12 relative overflow-hidden",children:[e.jsx("div",{className:"absolute top-0 right-0 w-96 h-96 bg-accent-sage/10 rounded-full blur-3xl"}),e.jsxs("div",{className:"relative z-10 grid grid-cols-1 lg:grid-cols-2 gap-8 items-center",children:[e.jsxs("div",{children:[e.jsx("p",{className:"text-sm uppercase tracking-widest text-accent-sage mb-3",children:"Flagship Pathway"}),e.jsx("h3",{className:"text-2xl md:text-3xl font-medium text-white mb-4 leading-tight",children:"ACX Total Mastery: the complete Outside-In pathway"}),e.jsx("p",{className:"text-base text-white/80 leading-relaxed mb-4",children:"The full ACX pathway for leaders and practitioners who want to learn, apply, lead, and embed Outside-In customer experience transformation using the CEMMethod."}),e.jsx("p",{className:"text-sm text-white/70 leading-relaxed mb-6",children:"ACX Professional â ACX Master â ACX Champion â ACX Mentor."}),e.jsxs("div",{className:"flex items-baseline gap-3 mb-2",children:[e.jsx("span",{className:"text-3xl font-medium text-white",children:"$4,772"}),e.jsx("span",{className:"text-base text-white/50 line-through",children:"$9,544"}),e.jsx("span",{className:"px-3 py-1 bg-accent-sage/20 text-accent-sage text-xs font-medium rounded",children:"Save 50%"})]}),e.jsx("p",{className:"text-xs text-white/50 mb-8",children:"Bundle pricing â the transformation value is the point."}),e.jsx(t,{to:"/acx/total-mastery-bundle",children:e.jsx(i,{variant:"white",children:"Start the ACX Total Mastery pathway"})})]}),e.jsx("div",{className:"grid grid-cols-2 gap-3",children:[{logo:"/assets/badges/acx/ACXP_26.png",name:"Professional"},{logo:"/assets/badges/acx/ACXM_26.png",name:"Master"},{logo:"/assets/badges/acx/ACXC_26.png",name:"Champion"},{logo:"/assets/badges/acx/ACXMe_26.png",name:"Mentor"}].map(s=>e.jsxs("div",{className:"bg-white/25 backdrop-blur-sm rounded-lg p-4 text-center border border-white/20",children:[e.jsx("img",{src:s.logo,alt:s.name,className:"h-10 w-auto object-contain mx-auto mb-2",loading:"lazy",decoding:"async"}),e.jsx("p",{className:"text-sm text-white/70",children:s.name})]},s.name))})]})]})]})}),e.jsx("section",{id:"compare",className:"py-24 md:py-32 border-t border-gray-light scroll-mt-32",children:e.jsxs("div",{className:"container-wide",children:[e.jsxs("div",{className:"max-w-prose mb-12",children:[e.jsx("p",{className:"text-xs tracking-[0.25em] uppercase text-accent-sage mb-4",children:"Comparison"}),e.jsx("h2",{className:"text-2xl md:text-3xl font-medium text-primary-dark mb-6",children:"ACX Professional vs ACX Master"}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed",children:"Professional installs the shared framework across operational leadership. Master equips executives to use that framework under strategic pressure. This is the most common decision point for new participants."})]}),e.jsx("div",{className:"overflow-x-auto border border-gray-light rounded-lg bg-white",children:e.jsxs("table",{className:"min-w-full text-left",children:[e.jsx("thead",{className:"bg-gray-50",children:e.jsxs("tr",{children:[e.jsx("th",{className:"px-6 py-4 text-xs tracking-widest uppercase text-gray-warm font-medium",children:"Dimension"}),e.jsx("th",{className:"px-6 py-4 text-xs tracking-widest uppercase text-primary-dark font-medium",children:"ACX Professional"}),e.jsx("th",{className:"px-6 py-4 text-xs tracking-widest uppercase text-primary-dark font-medium",children:"ACX Master"})]})}),e.jsx("tbody",{children:P.map((s,r)=>e.jsxs("tr",{className:r%2===0?"bg-white":"bg-gray-50",children:[e.jsx("td",{className:"px-6 py-4 text-sm font-medium text-primary-dark align-top",children:s.dimension}),e.jsx("td",{className:"px-6 py-4 text-sm text-gray-warm leading-relaxed align-top",children:s.pro}),e.jsx("td",{className:"px-6 py-4 text-sm text-gray-warm leading-relaxed align-top",children:s.master})]},s.dimension))})]})}),e.jsxs("div",{className:"mt-8 flex flex-wrap gap-4 text-base",children:[e.jsxs(t,{to:"/acx/professional",className:"inline-flex items-center gap-1 text-accent-sage hover:underline font-medium",children:["ACX Professional details ",e.jsx(a,{size:14})]}),e.jsxs(t,{to:"/acx/master",className:"inline-flex items-center gap-1 text-accent-sage hover:underline font-medium",children:["ACX Master details ",e.jsx(a,{size:14})]}),e.jsxs(t,{to:"/acx-vs-ccxp",className:"inline-flex items-center gap-1 text-accent-sage hover:underline font-medium",children:["ACX vs CCXP ",e.jsx(a,{size:14})]})]})]})}),e.jsx("section",{id:"governance",className:"py-24 md:py-32 border-t border-gray-light bg-gray-50 scroll-mt-32",children:e.jsxs("div",{className:"container-wide",children:[e.jsxs("div",{className:"max-w-prose mb-12",children:[e.jsx("p",{className:"text-xs tracking-[0.25em] uppercase text-accent-sage mb-4",children:"Governance"}),e.jsx("h2",{className:"text-2xl md:text-3xl font-medium text-primary-dark mb-6",children:"How ACX supports governance, trade-off decisions, and executive accountability"}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed",children:"Most CX failures are governance failures. ACX is engineered to fix the three structural problems senior leaders repeatedly face: undisciplined trade-offs, weak challenge at the top, and diffuse accountability across functions."})]}),e.jsx("div",{className:"grid grid-cols-1 md:grid-cols-3 gap-6 max-w-6xl",children:I.map(s=>{const r=s.icon;return e.jsxs("div",{className:"bg-white border border-gray-light rounded-lg p-8",children:[e.jsx("div",{className:"w-12 h-12 rounded-full bg-accent-sage/10 flex items-center justify-center mb-5",children:e.jsx(r,{className:"text-accent-sage",size:22})}),e.jsx("h3",{className:"text-lg font-medium text-primary-dark mb-3",children:s.title}),e.jsx("p",{className:"text-sm text-gray-warm leading-relaxed",children:s.description})]},s.title)})}),e.jsxs("div",{className:"mt-12 flex flex-wrap gap-4 text-base",children:[e.jsxs(t,{to:"/cx-governance-framework",className:"inline-flex items-center gap-1 text-accent-sage hover:underline font-medium",children:["CX Governance Framework ",e.jsx(a,{size:14})]}),e.jsxs(t,{to:"/customer-experience-transformation-framework",className:"inline-flex items-center gap-1 text-accent-sage hover:underline font-medium",children:["CX Transformation Framework ",e.jsx(a,{size:14})]}),e.jsxs(t,{to:"/triple-crown-readiness",className:"inline-flex items-center gap-1 text-accent-sage hover:underline font-medium",children:["Triple Crown Readiness ",e.jsx(a,{size:14})]})]})]})}),e.jsx("section",{id:"cemmethod",className:"py-24 md:py-32 border-t border-gray-light scroll-mt-32",children:e.jsx("div",{className:"container-wide",children:e.jsxs("div",{className:"grid grid-cols-1 lg:grid-cols-2 gap-12 items-start",children:[e.jsxs("div",{children:[e.jsx("p",{className:"text-xs tracking-[0.25em] uppercase text-accent-sage mb-4",children:"Framework relationship"}),e.jsx("h2",{className:"text-2xl md:text-3xl font-medium text-primary-dark mb-6",children:"How ACX relates to the CEMMethod"}),e.jsxs("p",{className:"text-base text-gray-warm leading-relaxed mb-4",children:["The ",e.jsx(t,{to:"/cemmethod",className:"text-accent-sage hover:underline font-medium",children:"CEMMethod"})," is the underlying Outside-In framework
1- the body of evidence, decision logic, and governance design. ACX is the certification pathway that deploys that framework at leadership level."]}),e.jsx("p",{className:"text-base text-gray-warm leading-relaxed mb-4",children:"If the CEMMethod is the operating system, ACX is the executive toolkit built on top of it. 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Focus on delivering CX value through Outside-In professional practice."}),e.jsxs("div",{className:"flex flex-col sm:flex-row gap-4",children:[e.jsx(t,{to:"/contact",children:e.jsx(i,{children:"Discuss in-house sessions"})}),e.jsx(t,{to:"/acx/sessions",children:e.jsx(i,{variant:"secondary",children:"View upcoming sessions"})})]})]}),e.jsxs("div",{children:[e.jsx("p",{className:"text-xs tracking-[0.25em] uppercase text-accent-sage mb-4",children:"Deployment model"}),e.jsx("h2",{className:"text-2xl md:text-3xl font-medium text-primary-dark mb-6",children:"How ACX is deployed"}),e.jsxs("div",{className:"space-y-5",children:[e.jsxs("div",{children:[e.jsx("h3",{className:"text-base font-medium text-primary-dark mb-2",children:"Applied to live decisions"}),e.jsx("p",{className:"text-sm text-gray-warm leading-relaxed",children:"Frameworks deployed on real strategic and operating decisions; validation based on documented decision-quality and risk reduction."})]}),e.jsxs("div",{children:[e.jsx("h3",{className:"text-base font-medium text-primary-dark mb-2",children:"Flexible integration"}),e.jsx("p",{className:"text-sm text-gray-warm leading-relaxed",children:"Intensive sessions, distributed modules, or embedded within existing leadership routines."})]}),e.jsxs("div",{children:[e.jsx("h3",{className:"text-base font-medium text-primary-dark mb-2",children:"Enterprise or cohort"}),e.jsx("p",{className:"text-sm text-gray-warm leading-relaxed",children:"Organisation-wide deployment or cross-industry executive cohorts; 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