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1<script type="application/ld+json">{"@context":"https://schema.org","@type":"AboutPage","@id":"https://trophy.so/about","url":"https://trophy.so/about","name":"About Trophy - The Gamification Layer For Consumer Apps","description":"Trophy is the gamification layer for consumer apps. Add pre-built gamification features to any web or mobile app and increase user retention and engagement without building custom infrastructure.","isPartOf":{"@id":"https://trophy.so/#website"},"publisher":{"@id":"https://trophy.so/#organization"},"inLanguage":"en-US"}</script>
1<script type="application/ld+json">{"@context":"https://schema.org","@type":"Person","@id":"https://trophy.so/about#charlie-hopkins-brinicombe","name":"Charlie Hopkins-Brinicombe","jobTitle":"Co-Founder","url":"https://trophy.so/about","worksFor":{"@id":"https://trophy.so/#organization"},"sameAs":["https://www.linkedin.com/in/charliehb/","https://www.wikidata.org/wiki/Q141222905"]}</script>
1<script type="application/ld+json">{"@context":"https://schema.org","@type":"Person","@id":"https://trophy.so/about#jason-louro","name":"Jason Louro","jobTitle":"Co-Founder","url":"https://trophy.so/about","worksFor":{"@id":"https://trophy.so/#organization"},"sameAs":["https://www.linkedin.com/in/jasontlouro/","https://www.wikidata.org/wiki/Q141222921"]}</script>
1<div class="relative isolate bg-background pt-24 sm:pt-32"><div aria-hidden="true" class="pointer-events-none absolute inset-x-0 top-0 z-0 h-[min(80rem,90vh)] w-full overflow-hidden [mask-image:linear-gradient(to_bottom,black_65%,transparent)]"><div class="h-full w-full [mask-image:radial-gradient(750px_circle_at_center,white,transparent)] opacity-60"><canvas class="pointer-events-none" style="width:0;height:0"></canvas></div></div><div class="relative z-10 mx-auto flex max-w-7xl justify-center px-6 lg:px-8"><div class="mx-auto max-w-4xl lg:mx-0"><h1 class="/7 text-base font-semibold text-primary">About</h1><h2 class="text-5xl font-semibold tracking-tight text-foreground sm:text-7xl">We&#x27;re changing how consumer apps engage users</h2><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">Since the rise of coding agents, the number of new apps launching has exploded. Pre-2025, the number of iOS apps released each month grew 2-3% TTM YoY. Now, it&#x27;s more like 25%, with no sign of slowing.</p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">Demand has not kept pace. The market is flooded with competition, and users will switch apps just as fast as new AI features ship. Every dollar spent on acquisition, and every new user it brings, is now more valuable than ever.</p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">At the same time, the price of attention has never been higher. In 2026, the average US adult received 46 push notifications a day with an average CTR of just 3.4%. Traditional engagement channels are more saturated, and less effective, than they used to be.</p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">The growth equation has shifted from acquisition to retention. The most successful apps are not just the ones that can acquire lots of users quickly. They are the ones that find novel ways to keep users coming back without reliance on notification sequences.</p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">That&#x27;s why gamification matters in <!-- -->2026<!-- -->. If you have a product users get regular value from, they want to be encouraged and reminded to use it. Native, in-app experiences build the habit loops that traditional channels cannot.</p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">We see consumer teams reinventing the wheel to build gamification into their apps.<!-- --> <strong>We think it shouldn&#x27;t be this hard</strong>. So we&#x27;re building something better.</p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">Most gamification features follow the same core building blocks.<!-- --> <a href="/features/achievements" class="font-bold text-primary">Achievements</a> <!-- -->and<!-- --> <a href="/features/streaks" class="font-bold text-primary">Streaks</a> <!-- -->encourage progression and help users build healthy habits.<!-- --> <a href="/features/leaderboards" class="font-bold text-primary">Leaderboards</a> <!-- -->and other social features make them feel more connected to each other. And<!-- --> <a href="/features/email" class="font-bold text-primary">Emails</a> <!-- -->and<!-- --> <a href="/features/push" class="font-bold text-primary">Push Notifications</a> <!-- -->connect these features to a user&#x27;s everyday life.</p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">But building all of this <strong>isn&#x27;t trivial.</strong></p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">As with all software, there are lots of unknown unknowns and awkward <a href="/buy-vs-build" class="font-bold text-primary">edge cases</a>. And once it&#x27;s built, it requires continual maintenance and updates to make sure it&#x27;s working to <strong>serve your users best.</strong></p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">Trophy exists to take that off your plate. We&#x27;ve helped over 60 companies increase user engagement and retention using gamification. We&#x27;re building a platform that gives you the building blocks for gamification in any consumer app, taking care of the tricky parts so you can stay focused on what<!-- --> <strong>makes your product unique.</strong></p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">So if you want to build a better gamification experience for your users in hours, not months,<!-- --> <a href="https://app.trophy.so/sign-up" class="font-bold text-primary">give us a try</a> <!-- -->and<!-- --> <a href="/cdn-cgi/l/email-protection#a0c8c5cccccfe0d4d2cfd0c8d98ed3cf" class="font-bold text-primary">let us know what you think</a>.</p><p class="mt-8 text-pretty text-muted-foreground sm:text-xl/8">Best,</p><p class="mt-8 text-pretty text-3xl font-medium italic text-muted-foreground sm:text-4xl/8 __className_97f5e1">The Trophy Team</p><p class="mt-16 text-pretty text-muted-foreground sm:text-xl/8">Our founding team combines a decade of consumer app experience with technical B2B product framing, putting us in a uniquely strong position to deliver real engagement outcomes in a package that&#x27;s simple for businesses to adopt.</p><div class="mt-12 grid grid-cols-1 gap-12 sm:grid-cols-2 sm:gap-12"><div id="charlie-hopkins-brinicombe" class="flex flex-col gap-4"><div class="flex items-center gap-6"><img alt="Charlie Hopkins-Brinicombe" loading="lazy" width="2855" height="2677" decoding="async" data-nimg="1" class="h-24 w-24 rounded-full object-cover" style="color:transparent" src="/_next/static/media/charlie.9c1ddd49.jpg"/><div><h3 class="font-semibold text-foreground">Charlie Hopkins-Brinicombe</h3><p class="text-sm text-muted-foreground">Co-Founder</p><a href="https://www.linkedin.com/in/charliehb/" target="_blank" rel="noopener noreferrer" class="mt-2 inline-flex text-muted-foreground transition-colors hover:text-foreground"><span class="sr-only">Charlie Hopkins-Brinicombe<!-- --> on LinkedIn</span><svg class="size-5" fill="currentColor" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"></path></svg></a></div></div><p class="text-pretty text-muted-foreground">Charlie leads sales and marketing at Trophy. He spent 7 years building and delivering software for businesses across sports, property, logistics, and health &amp; safety, and understands how companies want to work with technology partners.</p></div><div id="jason-louro" class="flex flex-col gap-4"><div class="flex items-center gap-6"><img alt="Jason Louro" loading="lazy" width="3499" height="3126" decoding="async" data-nimg="1" class="h-24 w-24 rounded-full object-cover" style="color:transparent" src="/_next/static/media/jason.9fac408f.jpg"/><div><h3 class="font-semibold text-foreground">Jason Louro</h3><p class="text-sm text-muted-foreground">Co-Founder</p><a href="https://www.linkedin.com/in/jasontlouro/" target="_blank" rel="noopener noreferrer" class="mt-2 inline-flex text-muted-foreground transition-colors hover:text-foreground"><span class="sr-only">Jason Louro<!-- --> on LinkedIn</span><svg class="size-5" fill="currentColor" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"></path></svg></a></div></div><p class="text-pretty text-muted-foreground">Jason leads engineering at Trophy. He spent 8 years in consumer platforms, including growing a consumer business from zero to over 1 million users, and has a deep understanding of user engagement and motivation.</p></div></div><div class="mt-24 border-t border-border pt-16"><h2 class="text-2xl font-semibold tracking-tight text-foreground sm:text-3xl">About Trophy</h2><p class="mt-6 text-pretty text-muted-foreground font-bold">Trophy Labs Inc.</p><address class="mt-2 text-pretty not-italic text-muted-foreground text-pretty">1111B S Governors Ave STE 25403<br/>Dover, DE 19904<br/>United States</address></div></div></div></div><section class="py-16 sm:py-24"><div class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8"><div class="flex flex-col gap-4 px-3 sm:px-0 items-center"><div class="flex flex-col gap-2 text-center"><p class="text-base/7 font-semibold text-primary uppercase">Get started</p><h2 class="text-balance text-3xl lg:text-4xl font-semibold tracking-tight text-foreground sm:text-5xl max-w-5xl">Up and running in minutes</h2></div><div class="flex flex-col text-center"></div></div><div class="mx-auto mt-16 grid max-w-6xl grid-cols-1 gap-4 md:grid-cols-3"><div class="h-full" style="opacity:0;filter:blur(6px);transform:translateY(10px)"><a href="https://app.trophy.so/sign-up" target="_blank" rel="noopener" class="group flex flex-col rounded-2xl border p-6 transition-colors border-primary bg-primary/5 hover:border-green-600 hover:bg-primary/10"><div class="flex size-10 items-center justify-center rounded-lg bg-primary text-white"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-rocket size-5" aria-hidden="true"><path d="M12 15v5s3.03-.55 4-2c1.08-1.62 0-5 0-5"></path><path d="M4.5 16.5c-1.5 1.26-2 5-2 5s3.74-.5 5-2c.71-.84.7-2.13-.09-2.91a2.18 2.18 0 0 0-2.91-.09"></path><path d="M9 12a22 22 0 0 1 2-3.95A12.88 12.88 0 0 1 22 2c0 2.72-.78 7.5-6 11a22.4 22.4 0 0 1-4 2z"></path><path d="M9 12H4s.55-3.03 2-4c1.62-1.08 5 .05 5 .05"></path></svg></div><p class="mt-5 text-xs font-semibold uppercase tracking-wide text-muted-foreground">Start</p><p class="mt-1 text-lg font-semibold text-foreground">Start building</p><p class="mt-2 flex-1 text-sm leading-relaxed text-muted-foreground">Integrate in minutes, interpret in hours. No credit card required.</p><p class="mt-6 inline-flex items-center text-sm font-semibold text-green-700">Start for free<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-right ml-1.5 size-4 transition-transform group-hover:translate-x-0.5" aria-hidden="true"><path d="m9 18 6-6-6-6"></path></svg></p></a></div><div class="h-full" style="opacity:0;filter:blur(6px);transform:translateY(10px)"><a href="/contact-sales" class="group flex flex-col rounded-2xl border p-6 transition-colors border-border bg-background hover:border-border"><div class="flex size-10 items-center justify-center rounded-lg bg-muted text-muted-foreground"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-calendar-days size-5" aria-hidden="true"><path d="M8 2v4"></path><path d="M16 2v4"></path><rect width="18" height="18" x="3" y="4" rx="2"></rect><path d="M3 10h18"></path><path d="M8 14h.01"></path><path d="M12 14h.01"></path><path d="M16 14h.01"></path><path d="M8 18h.01"></path><path d="M12 18h.01"></path><path d="M16 18h.01"></path></svg></div><p class="mt-5 text-xs font-semibold uppercase tracking-wide text-muted-foreground">Explore</p><p class="mt-1 text-lg font-semibold text-foreground">See what&#x27;s possible</p><p class="mt-2 flex-1 text-sm leading-relaxed text-muted-foreground">Explore how Trophy can increase user engagement and retention.</p><p class="mt-6 inline-flex items-center text-sm font-semibold text-foreground">Book a call<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-right ml-1.5 size-4 transition-transform group-hover:translate-x-0.5" aria-hidden="true"><path d="m9 18 6-6-6-6"></path></svg></p></a></div><div class="h-full" style="opacity:0;filter:blur(6px);transform:translateY(10px)"><a href="/pricing" class="group flex flex-col rounded-2xl border p-6 transition-colors border-border bg-background hover:border-border"><div class="flex size-10 items-center justify-center rounded-lg bg-muted text-muted-foreground"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-wallet size-5" aria-hidden="true"><path d="M19 7V4a1 1 0 0 0-1-1H5a2 2 0 0 0 0 4h15a1 1 0 0 1 1 1v4h-3a2 2 0 0 0 0 4h3a1 1 0 0 0 1-1v-2a1 1 0 0 0-1-1"></path><path d="M3 5v14a2 2 0 0 0 2 2h15a1 1 0 0 0 1-1v-4"></path></svg></div><p class="mt-5 text-xs font-semibold uppercase tracking-wide text-muted-foreground">Compare</p><p class="mt-1 text-lg font-semibold text-foreground">Compare plans</p><p class="mt-2 flex-1 text-sm leading-relaxed text-muted-foreground">Understand the free tier limits and Trophy&#x27;
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0-6.656 1.664a11.95 11.95 0 0 0-4.608 4.608q-1.536 2.945-1.536 7.04V117.5zm86.255 28.16q-3.072 0-6.016-.512-2.815-.512-4.992-1.664V127.74q1.793.512 4.224.896t4.48.384q5.632 0 8.064-2.688a21.7 21.7 0 0 0 3.968-5.888l4.736-10.88-.256 16-30.72-77.952h20.608l20.352 55.424h-7.68l20.352-55.424h20.608l-29.952 76.416q-2.815 7.168-6.912 12.032t-9.344 7.168q-5.12 2.432-11.52 2.432"></path></g><defs><clipPath id="logo-clip"><path fill="#fff" d="M0 0h596v155H0z"></path></clipPath></defs></svg><p class="text-md text-muted-foreground">The gamification layer for consumer apps</p></div><a href="https://www.g2.com/products/trophy" target="_blank" rel="noopener noreferrer"><img alt="Trophy reviews on G2" loading="lazy" width="162" height="30" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/g2.2c9019bb.svg"/></a></div><div class="flex flex-wrap items-center gap-x-6 gap-y-2"><a class="group inline-flex items-center justify-center rounded-md py-1 text-sm focus:outline-none font-semibold transition-all duration-200 text-foreground" variant="text" href="https://app.trophy.so/sign-up"><span class="inline-flex items-center gap-1">Get started<span class="transition-transform duration-200 group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-right h-4 w-4" aria-hidden="true"><path d="m9 18 6-6-6-6"></path></svg></span></span></a><a class="group inline-flex items-center justify-center rounded-md py-1 text-sm focus:outline-none font-semibold transition-all duration-200 text-foreground" variant="text" href="/contact-sales"><span class="inline-flex items-center gap-1">Book a call<span class="transition-transform duration-200 group-hover:translate-x-0.5"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" 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hover:text-foreground">Leaderboards</a></li><li><a href="/features/email" class="text-sm/6 text-muted-foreground hover:text-foreground">Lifecycle emails</a></li></ul></div><div><h3 class="text-sm/6 font-semibold text-foreground">Solutions</h3><ul role="list" class="mt-4 space-y-2"><li><a href="/solutions/ed-tech" class="text-sm/6 text-muted-foreground hover:text-foreground">EdTech</a></li><li><a href="/solutions/fitness" class="text-sm/6 text-muted-foreground hover:text-foreground">Fitness</a></li><li><a href="/solutions/social-platforms" class="text-sm/6 text-muted-foreground hover:text-foreground">Social platforms</a></li><li><a href="/solutions/finance" class="text-sm/6 text-muted-foreground hover:text-foreground">Personal finance</a></li><li><a href="/solutions/productivity" class="text-sm/6 text-muted-foreground hover:text-foreground">Productivity</a></li></ul></div><div><h3 class="text-sm/6 font-semibold text-foreground">Use cases</h3><ul role="list" class="mt-4 space-y-2"><li><a 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1<script>self.__next_f.push([1,"27:[\"$\",\"p\",null,{\"className\":\"mt-8 text-pretty text-muted-foreground sm:text-xl/8\",\"children\":[\"We see consumer teams reinventing the wheel to build gamification into their apps.\",\" \",[\"$\",\"strong\",null,{\"children\":\"We think it shouldn't be this hard\"}],\". So we're building something better.\"]}]\n"])</script>
1<script>self.__next_f.push([1,"28:[\"$\",\"p\",null,{\"className\":\"mt-8 text-pretty text-muted-foreground sm:text-xl/8\",\"children\":[\"Most gamification features follow the same core building blocks.\",\" \",[\"$\",\"a\",null,{\"href\":\"/features/achievements\",\"className\":\"font-bold text-primary\",\"children\":\"Achievements\"}],\" \",\"and\",\" \",[\"$\",\"a\",null,{\"href\":\"/features/streaks\",\"className\":\"font-bold text-primary\",\"children\":\"Streaks\"}],\" \",\"encourage progression and help users build healthy habits.\",\" \",[\"$\",\"a\",null,{\"href\":\"/features/leaderboards\",\"className\":\"font-bold text-primary\",\"children\":\"Leaderboards\"}],\" \",\"and other social features make them feel more connected to each other. And\",\" \",[\"$\",\"a\",null,{\"href\":\"/features/email\",\"className\":\"font-bold text-primary\",\"children\":\"Emails\"}],\" \",\"and\",\" \",[\"$\",\"a\",null,{\"href\":\"/features/push\",\"className\":\"font-bold text-primary\",\"children\":\"Push Notifications\"}],\" \",\"connect these features to a user's everyday life.\"]}]\n"])</script>
1<script>self.__next_f.push([1,"29:[\"$\",\"p\",null,{\"className\":\"mt-8 text-pretty text-muted-foreground sm:text-xl/8\",\"children\":[\"But building all of this \",[\"$\",\"strong\",null,{\"children\":\"isn't trivial.\"}]]}]\n2a:[\"$\",\"p\",null,{\"className\":\"mt-8 text-pretty text-muted-foreground sm:text-xl/8\",\"children\":[\"As with all software, there are lots of unknown unknowns and awkward \",[\"$\",\"a\",null,{\"href\":\"/buy-vs-build\",\"className\":\"font-bold text-primary\",\"children\":\"edge cases\"}],\". And once it's built, it requires continual maintenance and updates to make sure it's working to \",[\"$\",\"strong\",null,{\"children\":\"serve your users best.\"}]]}]\n2b:[\"$\",\"p\",null,{\"className\":\"mt-8 text-pretty text-muted-foreground sm:text-xl/8\",\"children\":[\"Trophy exists to take that off your plate. We've helped over 60 companies increase user engagement and retention using gamification. We're building a platform that gives you the building blocks for gamification in any consumer app, taking care of the tricky parts so you can stay focused on what\",\" \",[\"$\",\"strong\",null,{\"children\":\"makes your product unique.\"}]]}]\n2c:[\"$\",\"p\",null,{\"className\":\"mt-8 text-pretty text-muted-foreground sm:text-xl/8\",\"children\":[\"So if you want to build a better gamification experience for your users in hours, not months,\",\" \",[\"$\",\"a\",null,{\"href\":\"https://app.trophy.so/sign-up\",\"className\":\"font-bold text-primary\",\"children\":\"give us a try\"}],\" \",\"and\",\" \",[\"$\",\"a\",null,{\"href\":\"mailto:[email protected]\",\"className\":\"font-bold text-primary\",\"children\":\"let us know what you think\"}],\".\"]}]\n2d:[\"$\",\"p\",null,{\"className\":\"mt-8 text-pretty text-muted-foreground sm:text-xl/8\",\"children\":\"Best,\"}]\n2e:[\"$\",\"p\",null,{\"className\":\"mt-8 text-pretty text-3xl font-medium italic text-muted-foreground sm:text-4xl/8 __className_97f5e1\",\"children\":\"The Trophy Team\"}]\n2f:[\"$\",\"p\",null,{\"className\":\"mt-16 text-pretty text-muted-foreground sm:text-xl/8\",\"children\":\"Our founding team combines a decade of consumer app experience with technical B2B product framing, putting us in a uniquely strong position to delive"])</script>
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