1<!DOCTYPE html><html lang="en" class="geist_6047ff4-module__E-dJuG__variable geist_mono_faf1d499-module__syeseG__variable instrument_serif_1dd02c61-module__1FHk8G__variable"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/797e433ab948586e-s.p.08e28id.o-okb.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/7ebf22b5a21034f8-s.p.10_7676vm7pyy.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/caa3a2e1cccd8315-s.p.09~u27dqhyhd6.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/e41d5df559864f9e-s.p.0gq7fw9.sy_5..woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" as="image" imageSrcSet="/_next/image?url=%2Fimages%2Faanand-avatar.webp&w=32&q=75 1x, /_next/image?url=%2Fimages%2Faanand-avatar.webp&w=64&q=75 2x"/><link rel="preload" as="image" imageSrcSet="/_next/image?url=%2Fimages%2Fhero-illustrations%2Flab-hero.png&w=640&q=75 1x, /_next/image?url=%2Fimages%2Fhero-illustrations%2Flab-hero.png&w=1080&q=75 2x"/><link rel="preload" as="image" imageSrcSet="/_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=640&q=75 640w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=750&q=75 750w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=828&q=75 828w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=3840&q=75 3840w" imageSizes="(max-width: 720px) 100vw, 68vw"/><link rel="preload" as="image" href="/images/404/basket-hoop.svg"/><link rel="preload" as="image" imageSrcSet="/_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=256&q=75 256w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=384&q=75 384w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=640&q=75 640w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=750&q=75 750w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=828&q=75 828w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=3840&q=75 3840w" imageSizes="(max-width: 720px) 100vw, 32vw"/><link rel="stylesheet" href="/_next/static/chunks/0yakbgj47l4il.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/chunks/0.t~39zoia-do.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/0t1et0tty8o9s.js"/>
1<script src="/_next/static/chunks/0jxtg6ewc4xwv.js" async=""></script>
1<script src="/_next/static/chunks/0o59ac8426icc.js" async=""></script>
1<script src="/_next/static/chunks/0yyxagx.3bysg.js" async=""></script>
1<script src="/_next/static/chunks/0pqt~8bl3ukh4.js" async=""></script>
1<script src="/_next/static/chunks/turbopack-04_ro0--9ntru.js" async=""></script>
1<script src="/_next/static/chunks/0r75noplf3bbr.js" async=""></script>
1<script src="/_next/static/chunks/059obd0i9-3y9.js" async=""></script>
1<script src="/_next/static/chunks/0_1-0z.to-kid.js" async=""></script>
1<script src="/_next/static/chunks/13.xrf_jv~jce.js" async=""></script>
1<link rel="preload" href="/_next/static/chunks/0iudozsbt5bg_.css" as="style"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-5P86485" as="script"/><meta name="next-size-adjust" content=""/><title>MediaMen Services: AI Experiments | Aanand Madhav</title><meta name="description" content="Experimental products, AI tools, and technical builds from MediaMen. Where I build things that don't have a brief yet."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://aanandmadhav.com/lab"/><link rel="alternate" type="application/rss+xml" href="https://aanandmadhav.com/feed.xml"/><meta property="og:title" content="MediaMen Services: AI Experiments"/><meta property="og:description" content="Experimental products, AI tools, and technical builds from MediaMen. Where I build things that don't have a brief yet."/><meta property="og:image" content="https://aanandmadhav.com/images/Lab/My%20First%20Voice/my-first-voice-cover.png"/><meta property="og:image:alt" content="MediaMen Services: AI Experiments"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="MediaMen Services: AI Experiments"/><meta name="twitter:description" content="Experimental products, AI tools, and technical builds from MediaMen. Where I build things that don't have a brief yet."/><meta name="twitter:image" content="https://aanandmadhav.com/images/Lab/My%20First%20Voice/my-first-voice-cover.png"/><link rel="icon" href="/favicon.ico?favicon.0~kx5yg377z7_.ico" sizes="48x48" type="image/x-icon"/><link rel="icon" href="/images/favicon_io/favicon-16x16.png" sizes="16x16" type="image/png"/><link rel="icon" href="/images/favicon_io/favicon-32x32.png" sizes="32x32" type="image/png"/><link rel="apple-touch-icon" href="/images/favicon_io/apple-touch-icon.png"/><link rel="manifest" href="/site.webmanifest"/>
1<script src="/_next/static/chunks/03~yq9q893hmn.js" noModule=""></script>
1</head><body><div hidden=""><!--$--><!--/$--></div>
1<script type="application/ld+json">[{"@context":"https://schema.org","@type":"Person","@id":"https://aanandmadhav.com/#person","name":"Aanand Madhav","url":"https://aanandmadhav.com","image":"https://aanandmadhav.com/images/aanand-avatar.webp","jobTitle":"Senior Product Manager and UX Expert","description":"Senior PM and UX Expert with 9 years of experience shipping products across fintech, ed-tech, ecommerce, government, D2C growth, and AI automation systems.","email":"mailto:[email protected]","worksFor":{"@type":"Organization","name":"YAMU Media"},"brand":{"@type":"Organization","name":"MediaMen Services"},"knowsAbout":["Product management","UX strategy","Conversion optimization","AI automation","CRM architecture","WordPress development","D2C ecommerce","Fintech product systems"],"sameAs":["https://linkedin.com/in/aanandmadhav","https://github.com/aanandmadhav"]},{"@context":"https://schema.org","@type":"WebSite","@id":"https://aanandmadhav.com/#website","name":"Aanand Madhav","url":"https://aanandmadhav.com","description":"Portfolio, writing, case studies, and experiments by Aanand Madhav, a Senior PM, UX Expert, and builder.","publisher":{"@id":"https://aanandmadhav.com/#person"},"inLanguage":"en"}]</script>
1<div class="sticky top-0 z-40 transition-colors duration-200" style="background:var(--bg);backdrop-filter:none;border-bottom:1px solid transparent;transition:border-color .2s, background .2s"><div class="container flex items-center justify-between" style="height:64px"><a class="flex items-center gap-[10px]" href="/"><div class="size-8 rounded-full overflow-hidden shrink-0" style="border:1.5px solid var(--hair-2)"><img alt="Aanand Madhav" width="32" height="32" decoding="async" data-nimg="1" class="object-cover object-top" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Faanand-avatar.webp&w=32&q=75 1x, /_next/image?url=%2Fimages%2Faanand-avatar.webp&w=64&q=75 2x" src="/_next/image?url=%2Fimages%2Faanand-avatar.webp&w=64&q=75"/></div><span class="flex flex-col justify-center gap-[3px]"><span class="text-sm font-medium leading-none tracking-[-0.005em]">Aanand Madhav</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted leading-none">Senior PM · UX</span></span></a><nav class="nav-desktop flex gap-0.5"><a class="relative text-sm tracking-[-0.005em]" style="padding:8px 14px;color:var(--muted);font-weight:400" href="/">Home</a><a class="relative text-sm tracking-[-0.005em]" style="padding:8px 14px;color:var(--muted);font-weight:400" href="/work">Work</a><a class="relative text-sm tracking-[-0.005em]" style="padding:8px 14px;color:var(--accent-ink);font-weight:600" href="/lab">Lab</a><a class="relative text-sm tracking-[-0.005em]" style="padding:8px 14px;color:var(--muted);font-weight:400" href="/writing">Writing</a><a class="relative text-sm tracking-[-0.005em]" style="padding:8px 14px;color:var(--muted);font-weight:400" href="/life">Life</a><a class="relative text-sm tracking-[-0.005em]" style="padding:8px 14px;color:var(--muted);font-weight:400" href="/contact">Contact</a></nav><div class="nav-time flex items-center gap-4"><button aria-label="Search (Cmd+K)" class="bg-transparent border border-hair cursor-pointer flex items-center gap-[6px] text-muted" style="padding:6px 10px"><span class="text-[13px]">â</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted text-muted-2">âK</span></button><a class="primary-cta inline-flex min-h-11 items-center justify-center px-4 py-3 text-[13px] font-medium nav-cta min-h-0 whitespace-nowrap py-2" href="/contact?intent=project">Get in touch â</a></div><button class="nav-hamburger hidden flex-col gap-[5px] cursor-pointer p-2 bg-transparent border-none" aria-label="Menu"><span class="block bg-fg" style="width:22px;height:1.5px"></span><span class="block bg-fg" style="width:22px;height:1.5px"></span><span class="block bg-fg" style="width:22px;height:1.5px"></span></button></div></div><div class="nav-mobile-menu"><a class="nav-mobile-item" style="color:var(--fg)" href="/">Home</a><a class="nav-mobile-item" style="color:var(--fg)" href="/work">Work</a><a class="nav-mobile-item" style="color:var(--accent)" href="/lab">Lab</a><a class="nav-mobile-item" style="color:var(--fg)" href="/writing">Writing</a><a class="nav-mobile-item" style="color:var(--fg)" href="/life">Life</a><a class="nav-mobile-item" style="color:var(--fg)" href="/contact">Contact</a><a class="primary-cta inline-flex min-h-11 items-center justify-center px-4 py-3 text-[13px] font-medium mt-6 w-full text-center text-sm" href="/contact?intent=project">Get in touch â</a></div><main><section class="lab-module__oEHPxq__hero"><div class="container"><div class="page-hero-grid grid items-center gap-12 md:grid-cols-[1fr_0.72fr]"><div><div class="flex items-baseline gap-[18px] mb-10"><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted text-muted-2">Lab</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted text-fg font-medium">Experiments and systems</span></div><h1 class="font-medium max-w-[680px]" style="margin:0 0 24px;font-size:clamp(32px, 5vw, 60px);letter-spacing:-0.035em;line-height:1">Things start messy here</h1><p class="m-0 text-muted max-w-[560px]" style="font-size:clamp(16px, 1.8vw, 20px);line-height:1.6">This is where I test ideas before they have a neat category. Some become client systems. Some become public experiments. The useful failures stay here too.</p><a href="https://www.mediamen.services/" class="primary-cta inline-flex min-h-11 items-center justify-center px-4 py-3 text-[13px] font-medium mt
1-8">Explore MediaMen â</a></div><div class="page-hero-illustration justify-self-center"><img alt="" width="520" height="520" decoding="async" data-nimg="1" class="h-auto w-full" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fhero-illustrations%2Flab-hero.png&w=640&q=75 1x, /_next/image?url=%2Fimages%2Fhero-illustrations%2Flab-hero.png&w=1080&q=75 2x" src="/_next/image?url=%2Fimages%2Fhero-illustrations%2Flab-hero.png&w=1080&q=75"/></div></div><nav class="lab-module__oEHPxq__jumpNav" aria-label="Explore the Lab"><a href="#published-experiments"><span>Published experiments</span><strong>02</strong></a><a href="#current-systems"><span>MediaMen systems</span><strong>04</strong></a><a href="#archive"><span>Lessons from the archive</span><strong>02</strong></a></nav><div id="published-experiments" class="lab-module__oEHPxq__specimenShelf"><article class="lab-module__oEHPxq__basketballSpecimen"><a class="lab-module__oEHPxq__specimenImageLink" href="/lab/basketball-404"><span class="lab-module__oEHPxq__specimenImage"><img alt="Basketball 404 interactive page" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__coverImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 720px) 100vw, 68vw" srcSet="/_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=640&q=75 640w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=750&q=75 750w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=828&q=75 828w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2F404%2Fbasketball-studio.webp&w=3840&q=75"/><span class="lab-module__oEHPxq__hoopPreview" aria-hidden="true"><img alt="" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__hoopPreviewImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/images/404/basket-hoop.svg"/></span><span class="lab-module__oEHPxq__ballPreview" aria-hidden="true">404</span></span><span class="lab-module__oEHPxq__specimenAction">Open the experiment</span></a><div class="lab-module__oEHPxq__specimenCaption"><div><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">Interaction design · Jul 2026</span><h2>Basketball 404</h2></div><p>Drag a destination through the hoop instead of staring at a dead end.</p></div></article><article class="lab-module__oEHPxq__voiceSpecimen"><a href="https://winners.webbyawards.com/2026/ai/ai-features-innovation/experimental-innovation/365148/my-first-voice" target="_blank" rel="noopener noreferrer" class="lab-module__oEHPxq__specimenImageLink"><span class="lab-module__oEHPxq__specimenImage"><img alt="My First Voice Webby award cover" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__coverImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 720px) 100vw, 32vw" srcSet="/_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=256&q=75 256w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=384&q=75 384w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=640&q=75 640w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=750&q=75 750w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=828&q=75 828w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2FLab%2FMy%20First%20Voice%2Fmy-first-voice-cover.png&w=3840&q=75"/></span><span class="lab-module__oEHPxq__specimenAction">View the Webby award</span></a><div class="lab-module__oEHPxq__specimenCaption"><div><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">AI experiment · Apr 2026</span><h2>My First Voice</h2></div><p>A personalised voice for non-verbal children, preserving accent and identity.</p><a href="https://youtu.be/yAd_WTcAoeQ?si=NbiRMcYvj30eY-w7" target="_blank" rel="noopener noreferrer" class="lab-module__oEHPxq__storyLink">Watch the story <span aria-hidden="true">â</span></a></div></article></div></div></section><section id="current-systems" class="lab-module__oEHPxq__systemsSection"><div class="container"><header class="lab-module__oEHPxq__sectionIntro"><h2>Systems on the bench now</h2><p>Less polished than a case study, more concrete than a pitch. These are the systems currently being built, tested, or hardened for production.</p></header><div class="lab-module__oEHPxq__systemLedger"><article class="lab-module__oEHPxq__systemEntry"><div class="lab-module__oEHPxq__systemMeta"><span class="lab-module__oEHPxq__status">Live</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">Review tool</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">Updated <!-- -->Aug 2026</span></div><div class="lab-module__oEHPxq__systemCopy"><h3>Rave Reviews</h3><p>A bilingual review-writing assistant for restaurants. Diners choose what they ordered, what stood out, and their rating, then Rave turns those details into a ready-to-post Google review.</p><a target="_blank" rel="noopener noreferrer" class="inline-link mt-5" href="https://rave.mediamen.services"><span>Open Rave Reviews</span><span aria-hidden="true">â</span></a></div></article><article class="lab-module__oEHPxq__systemEntry"><div class="lab-module__oEHPxq__systemMeta"><span class="lab-module__oEHPxq__status">Active</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">IVA industry</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">Updated <!-- -->Apr 2026</span></div><div class="lab-module__oEHPxq__systemCopy"><h3>Custom WordPress IVA client intake plugin</h3><p>Custom-built tools and workflows for large-scale IVA businesses in the UK. The first build is a WordPress plugin for complex client intake forms, where sensitivity and scale make standard form tools a poor fit.</p></div></article><article class="lab-module__oEHPxq__systemEntry"><div class="lab-module__oEHPxq__systemMeta"><span class="lab-module__oEHPxq__status">Active</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">AI campaigns</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">Updated <!-- -->Apr 2026</span></div><div class="lab-module__oEHPxq__systemCopy"><h3>AI marketing activation systems</h3><p>Personalised video generation, custom graphics, and WhatsApp-based user journeys built for brands that need genuine personalisation without adding a production team for every asset.</p>
1<details class="lab-module__oEHPxq__walkthrough"><summary>Open the campaign pipeline walkthrough</summary><div class="lab-module__oEHPxq__walkthroughBody"><div class="CampaignFlow-module__CSMPJq__flow"><div class="CampaignFlow-module__CSMPJq__stepTabs" role="tablist" aria-label="Campaign pipeline steps"><button id="campaign-step-0" type="button" role="tab" aria-selected="true" aria-controls="campaign-step-panel" class="CampaignFlow-module__CSMPJq__stepTab"><span>01</span><strong>User trigger</strong></button><button id="campaign-step-1" type="button" role="tab" aria-selected="false" aria-controls="campaign-step-panel" class="CampaignFlow-module__CSMPJq__stepTab"><span>02</span><strong>Photo check</strong></button><button id="campaign-step-2" type="button" role="tab" aria-selected="false" aria-controls="campaign-step-panel" class="CampaignFlow-module__CSMPJq__stepTab"><span>03</span><strong>AI processing</strong></button><button id="campaign-step-3" type="button" role="tab" aria-selected="false" aria-controls="campaign-step-panel" class="CampaignFlow-module__CSMPJq__stepTab"><span>04</span><strong>Assembly</strong></button><button id="campaign-step-4" type="button" role="tab" aria-selected="false" aria-controls="campaign-step-panel" class="CampaignFlow-module__CSMPJq__stepTab"><span>05</span><strong>Delivery</strong></button></div><div id="campaign-step-panel" role="tabpanel" aria-labelledby="campaign-step-0" class="CampaignFlow-module__CSMPJq__stepPanel"><div class="CampaignFlow-module__CSMPJq__stepCopy"><div class="CampaignFlow-module__CSMPJq__stepPosition"><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">WhatsApp input</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">1<!-- --> of <!-- -->5</span></div><h3>A keyword starts the conversation</h3><p>A user sees the brand campaign and sends a keyword to its WhatsApp number. The system recognises the trigger and starts a guided conversation, collecting the userâs name, the person they want to appreciate, and their relationship.</p><ul aria-label="Technology and capabilities"><li>WhatsApp Business API</li><li>Keyword detection</li><li>Guided conversation</li></ul></div><div class="CampaignFlow-module__CSMPJq__transcript" aria-label="Example WhatsApp conversation"><div class="CampaignFlow-module__CSMPJq__transcriptHeading"><span>Conversation excerpt</span><span>WhatsApp</span></div><div class="CampaignFlow-module__CSMPJq__messages"><div class="CampaignFlow-module__CSMPJq__message"><span>System</span><p>Welcome. Before we begin, please read our terms and conditions.</p></div><div class="CampaignFlow-module__CSMPJq__message"><span>User</span><p>I agree</p></div><div class="CampaignFlow-module__CSMPJq__message"><span>System</span><p>What is your name?</p></div><div class="CampaignFlow-module__CSMPJq__message"><span>User</span><p>Rahul</p></div><div class="CampaignFlow-module__CSMPJq__message"><span>System</span><p>Who would you like to appreciate today?</p></div><div class="CampaignFlow-module__CSMPJq__message"><span>User</span><p>My mom, Priya</p></div></div></div></div><div class="CampaignFlow-module__CSMPJq__stepControls"><button type="button" disabled="">Previous step</button><button type="button">Next step</button></div></div></div></details></div></article><article class="lab-module__oEHPxq__systemEntry"><div class="lab-module__oEHPxq__systemMeta"><span class="lab-module__oEHPxq__status">Completed</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">Content AI</span><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">Updated <!-- -->Apr 2026</span></div><div class="lab-module__oEHPxq__systemCopy"><h3>AI UGC and content pipelines</h3><p>A production pipeline built for a major FMCG brand in India, moving campaign briefs through generated scripts, visuals, edits, and final assets with human review at the checkpoints that matter.</p></div></article></div></div></section><section id="archive" class="lab-module__oEHPxq__archiveSection"><div class="container"><header class="lab-module__oEHPxq__archiveIntro"><h2>The graveyard keeps the lessons</h2><p>Open a record for the full story and photographs. The useful failure is visible first.</p></header><div class="lab-module__oEHPxq__archiveList"><details class="lab-module__oEHPxq__archiveRecord"><summary><span class="lab-module__oEHPxq__archiveTitleGroup"><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">Pondicherry · Shut down</span><strong>Samosa Company</strong></span><span class="lab-module__oEHPxq__archiveSummary">
1The product intuition held up. The operating system did not.</span><span class="lab-module__oEHPxq__archiveToggle" aria-hidden="true"></span></summary><div class="lab-module__oEHPxq__archiveBody"><div class="lab-module__oEHPxq__archiveStory"><p>Built around a simple gap: Pondicherry had plenty of food, but very little in the way of genuinely good evening snacks. Samosa Company turned that insight into a focused brand with stronger product thinking, better presentation, and fusion fillings that could stand out.</p><p>After more than a year, constant staffing instability, unreliable hires, and management overhead made the business too expensive in time and attention to keep carrying.</p><div class="lab-module__oEHPxq__lesson"><span>What stayed with me</span><p>Clear demand and strong product intuition are not enough. If the human systems are weak, the business leaks energy faster than the brand can create it.</p></div></div><div class="lab-module__oEHPxq__archiveImages"><div class="lab-module__oEHPxq__archiveImage"><img alt="Food and packaging from Samosa Company" loading="lazy" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__coverImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 720px) 50vw, 24vw" srcSet="/_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=256&q=75 256w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=384&q=75 384w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=640&q=75 640w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=750&q=75 750w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=828&q=75 828w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_2225_Original.jpg&w=3840&q=75"/></div><div class="lab-module__oEHPxq__archiveImage"><img alt="Food and packaging from Samosa Company" loading="lazy" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__coverImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 720px) 50vw, 24vw" srcSet="/_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=256&q=75 256w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=384&q=75 384w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=640&q=75 640w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=750&q=75 750w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=828&q=75 828w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7267.jpg&w=3840&q=75"/></div><div class="lab-module__oEHPxq__archiveImage"><img alt="Food and packaging from Samosa Company" loading="lazy" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__coverImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 720px) 50vw, 24vw" srcSet="/_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=256&q=75 256w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=384&q=75 384w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=640&q=75 640w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=750&q=75 750w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=828&q=75 828w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7669.jpg&w=3840&q=75"/></div><div class="lab-module__oEHPxq__archiveImage"><img alt="Food and packaging from Samosa Company" loading="lazy" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__coverImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 720px) 50vw, 24vw" srcSet="/_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=256&q=75 256w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=384&q=75 384w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=640&q=75 640w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=750&q=75 750w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=828&q=75 828w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2FLab%2FSamosa%20Company%2FIMG_7782.jpg&w=3840&q=75"/></div></div></div></details>
1<details class="lab-module__oEHPxq__archiveRecord"><summary><span class="lab-module__oEHPxq__archiveTitleGroup"><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">College years · Did not continue</span><strong>Computer Campers</strong></span><span class="lab-module__oEHPxq__archiveSummary">The mission was right. The structure needed to sustain it was missing.</span><span class="lab-module__oEHPxq__archiveToggle" aria-hidden="true"></span></summary><div class="lab-module__oEHPxq__archiveBody"><div class="lab-module__oEHPxq__archiveStory"><p>Computer Campers started from a simple belief: if Digital India was going to mean anything outside major cities, digital literacy had to become practical, not just theoretical. The project helped rural Indian youth get hands-on exposure to computers and digital tools in a format that needed more effort than capital.</p><p>It was early, idealistic, and directionally right. I was still in college, so the conviction was there but the operating maturity was not. The project never became a durable institution, but the instinct behind it still matters to me: build things that lower the distance between people and opportunity.</p><div class="lab-module__oEHPxq__lesson"><span>What stayed with me</span><p>Mission-driven work still needs structure, continuity, and a realistic path to keep going after the initial energy fades.</p></div></div><div class="lab-module__oEHPxq__archiveImages"><div class="lab-module__oEHPxq__archiveImage"><img alt="Computer Campers digital literacy workshop" loading="lazy" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__coverImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 720px) 50vw, 24vw" srcSet="/_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=256&q=75 256w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=384&q=75 384w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=640&q=75 640w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=750&q=75 750w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=828&q=75 828w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1598865521255.jpeg&w=3840&q=75"/></div><div class="lab-module__oEHPxq__archiveImage"><img alt="Computer Campers digital literacy workshop" loading="lazy" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__coverImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 720px) 50vw, 24vw" srcSet="/_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=256&q=75 256w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=384&q=75 384w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=640&q=75 640w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=750&q=75 750w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=828&q=75 828w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601363324965.jpeg&w=3840&q=75"/></div><div class="lab-module__oEHPxq__archiveImage"><img alt="Computer Campers digital literacy workshop" loading="lazy" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__coverImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 720px) 50vw, 24vw" srcSet="/_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=256&q=75 256w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=384&q=75 384w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=640&q=75 640w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=750&q=75 750w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=828&q=75 828w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1601790607084.jpeg&w=3840&q=75"/></div><div class="lab-module__oEHPxq__archiveImage"><img alt="Computer Campers digital literacy workshop" loading="lazy" decoding="async" data-nimg="fill" class="lab-module__oEHPxq__coverImage" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(max-width: 720px) 50vw, 24vw" srcSet="/_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=256&q=75 256w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=384&q=75 384w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=640&q=75 640w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=750&q=75 750w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=828&q=75 828w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=1080&q=75 1080w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=1200&q=75 1200w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=1920&q=75 1920w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=2048&q=75 2048w, /_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=3840&q=75 3840w" src="/_next/image?url=%2Fimages%2FLab%2FComputer%20Campers%2F1602441639541.jpeg&w=3840&q=75"/></div></div></div></details></div></div></section><!--$--><!--/$--></main><footer id="contact" class="border-t border-hair bg-bg-2" style="padding:96px 0 48px"><div class="container"><div class="footer-cta-grid grid items-start gap-16 mb-20" style="grid-template-columns:1.2fr 1fr"><h2 class="footer-h2 m-0 font-medium" style="font-size:clamp(44px, 6vw, 88px);letter-spacing:-0.035em;line-height:0.98">Bring me the<!-- --> <span class="text-accent">hard problem.</span></h2><div><p class="m-0 text-muted" style="font-size:16px;line-height:1.65">I am always open to conversations about product, design, and technology - especially the kind that don't have an obvious answer yet. I read every message.</p><a class="primary-cta inline-flex min-h-11 items-center justify-center px-4 py-3 text-[13px] font-medium mt
1-6" href="/contact?intent=project">Get in touch â</a><div class="mt-5 flex gap-4 flex-wrap"><a href="mailto:[email protected]" class="inline-link"><span>Email</span><span aria-hidden="true">â</span></a><a href="https://linkedin.com/in/aanandmadhav" target="_blank" rel="noopener noreferrer" class="inline-link"><span>LinkedIn</span><span aria-hidden="true">â</span></a><a href="https://github.com/aanandmadhav" target="_blank" rel="noopener noreferrer" class="inline-link"><span>GitHub</span><span aria-hidden="true">â</span></a></div></div></div><div class="footer-links-grid grid gap-8 pt-8 border-t border-hair" style="grid-template-columns:2fr 1fr 1fr 1fr"><div><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">© 2026 Aanand Madhav</span><div class="mt-[6px] text-[13px] text-muted">Built in New Delhi. Product, design, and code.</div></div><div><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">Work</span><div class="mt-[10px] flex flex-col gap-[7px]"><a class="text-sm text-fg" href="/work/my-debt-plan">My Debt Plan</a><a class="text-sm text-fg" href="/work/emirates-mars-mission">Emirates Mars Mission</a><a class="text-sm text-fg" href="/work/calypsu">Calypsu</a></div></div><div><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">Writing</span><div class="mt-[10px] flex flex-col gap-[7px]"><a class="text-sm text-fg" href="/writing/category/design">Design</a><a class="text-sm text-fg" href="/writing/category/development">Development</a><a class="text-sm text-fg" href="/writing/category/management">Management</a><a class="text-sm text-fg" href="/writing/category/philosophy">Philosophy</a></div></div><div><span class="font-mono text-[11px] tracking-[0.08em] uppercase text-muted">More</span><div class="mt-[10px] flex flex-col gap-[7px]"><a class="text-sm text-fg" href="/hire">Hire Me</a><a class="text-sm text-fg" href="/newsletter">Newsletter</a><a class="text-sm text-fg" href="/find-me">Find Me</a><a class="text-sm text-fg" href="/books">Books</a><a class="text-sm text-fg" href="/events">Events</a><a class="text-sm text-fg" href="/links">Links</a></div></div></div></div></footer><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$-->
1<script src="/_next/static/chunks/0t1et0tty8o9s.js" id="_R_" async=""></script>
1<script>(self.__next_f=self.__next_f||[]).push([0])</script>
1<script>self.__next_f.push([1,"1:\"$Sreact.fragment\"\n3:I[19598,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"GoogleTagManager\"]\n4:I[34172,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"default\"]\n5:I[95551,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"default\"]\n6:I[39756,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"default\"]\n7:I[37457,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"default\"]\n8:I[46880,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\",\"/_next/static/chunks/0_1-0z.to-kid.js\"],\"default\"]\n9:I[87392,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"default\"]\na:I[2355,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"Analytics\"]\nb:I[13804,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\",\"/_next/static/chunks/13.xrf_jv~jce.js\"],\"default\"]\n16:I[68027,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"default\",1]\n:HL[\"/_next/static/chunks/0yakbgj47l4il.css\",\"style\"]\n:HL[\"/_next/static/media/797e433ab948586e-s.p.08e28id.o-okb.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n:HL[\"/_next/static/media/7ebf22b5a21034f8-s.p.10_7676vm7pyy.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n:HL[\"/_next/static/media/caa3a2e1cccd8315-s.p.09~u27dqhyhd6.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n:HL[\"/_next/static/media/e41d5df559864f9e-s.p.0gq7fw9.sy_5..woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n:HL[\"/_next/static/chunks/0.t~39zoia-do.css\",\"style\"]\n:HL[\"/_next/static/chunks/0iudozsbt5bg_.css\",\"style\"]\n2:T4a9,[{\"@context\":\"https://schema.org\",\"@type\":\"Person\",\"@id\":\"https://aanandmadhav.com/#person\",\"name\":\"Aanand Madhav\",\"url\":\"https://aanandmadhav.com\",\"image\":\"https://aanandmadhav.com/images/aanand-avatar.webp\",\"jobTitle\":\"Senior Product Manager and UX Expert\",\"description\":\"Senior PM and UX Expert with 9 years of experience shipping products across fintech, ed-tech, ecommerce, government, D2C growth, and AI automation systems.\",\"email\":\"mailto:[email protected]\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"YAMU Media\"},\"brand\":{\"@type\":\"Organization\",\"name\":\"MediaMen Services\"},\"knowsAbout\":[\"Product management\",\"UX strategy\",\"Conversion optimization\",\"AI automation\",\"CRM architecture\",\"WordPress development\",\"D2C ecommerce\",\"Fintech product systems\"],\"sameAs\":[\"https://linkedin.com/in/aanandmadhav\",\"https://github.com/aanandmadhav\"]},{\"@context\":\"https://schema.org\",\"@type\":\"WebSite\",\"@id\":\"https://aanandmadhav.com/#website\",\"name\":\"Aanand Madhav\",\"url\":\"https://aanandmadhav.com\",\"description\":\"Portfolio, writing, case studies, and experiments by Aanand Madhav, a Senior PM, UX Expert, and builder.\",\"publisher\":{\"@id\":\"https://aanandmadhav.com/#person\"},\"inLanguage\":\"en\"}]"])</script>
1<script>self.__next_f.push([1,"0:{\"P\":null,\"c\":[\"\",\"lab\"],\"q\":\"\",\"i\":false,\"f\":[[[\"\",{\"children\":[\"lab\",{\"children\":[\"__PAGE__\",{}]}]},\"$undefined\",\"$undefined\",16],[[\"$\",\"$1\",\"c\",{\"children\":[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/chunks/0yakbgj47l4il.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\",\"nonce\":\"$undefined\"}],[\"$\",\"script\",\"script-0\",{\"src\":\"/_next/static/chunks/0r75noplf3bbr.js\",\"async\":true,\"nonce\":\"$undefined\"}],[\"$\",\"script\",\"script-1\",{\"src\":\"/_next/static/chunks/059obd0i9-3y9.js\",\"async\":true,\"nonce\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en\",\"className\":\"geist_6047ff4-module__E-dJuG__variable geist_mono_faf1d499-module__syeseG__variable instrument_serif_1dd02c61-module__1FHk8G__variable\",\"children\":[\"$\",\"body\",null,{\"children\":[[\"$\",\"script\",null,{\"type\":\"application/ld+json\",\"dangerouslySetInnerHTML\":{\"__html\":\"$2\"}}],[\"$\",\"$L3\",null,{\"gtmId\":\"GTM-5P86485\"}],[\"$\",\"$L4\",null,{}],[\"$\",\"$L5\",null,{}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$L6\",null,{\"parallelRouterKey\":\"children\",\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L7\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"$L8\",null,{}],[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/chunks/0iudozsbt5bg_.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\",\"nonce\":\"$undefined\"}]]],\"forbidden\":\"$undefined\",\"unauthorized\":\"$undefined\"}]}],[\"$\",\"$L9\",null,{}],[\"$\",\"$La\",null,{}]]}]}]]}],{\"children\":[[\"$\",\"$1\",\"c\",{\"children\":[null,[\"$\",\"$L6\",null,{\"parallelRouterKey\":\"children\",\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L7\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"forbidden\":\"$undefined\",\"unauthorized\":\"$undefined\"}]]}],{\"children\":[[\"$\",\"$1\",\"c\",{\"children\":[[[\"$\",\"section\",null,{\"className\":\"lab-module__oEHPxq__hero\",\"children\":[\"$\",\"div\",null,{\"className\":\"container\",\"children\":[[\"$\",\"div\",null,{\"className\":\"page-hero-grid grid items-center gap-12 md:grid-cols-[1fr_0.72fr]\",\"children\":[[\"$\",\"div\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"flex items-baseline gap-[18px] mb-10\",\"children\":[[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted text-muted-2\",\"style\":\"$undefined\",\"children\":\"Lab\"}],[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted text-fg font-medium\",\"style\":\"$undefined\",\"children\":\"Experiments and systems\"}]]}],[\"$\",\"h1\",null,{\"className\":\"font-medium max-w-[680px]\",\"style\":{\"margin\":\"0 0 24px\",\"fontSize\":\"clamp(32px, 5vw, 60px)\",\"letterSpacing\":\"-0.035em\",\"lineHeight\":1},\"children\":\"Things start messy here\"}],[\"$\",\"p\",null,{\"className\":\"m-0 text-muted max-w-[560px]\",\"style\":{\"fontSize\":\"clamp(16px, 1.8vw, 20px)\",\"lineHeight\":1.6},\"children\":\"This is where I test ideas before they have a neat category. Some become client systems. Some become public experiments. The useful failures stay here too.\"}],[\"$\",\"$Lb\",null,{\"href\":\"https://www.mediamen.services/\",\"className\":\"primary-cta inline-flex min-h-11 items-center justify-center px-4 py-3 text-[13px] font-medium mt-8\",\"style\":\"$undefined\",\"eventLabel\":\"Explore MediaMen\",\"eventLocation\":\"lab_hero\",\"onClick\":\"$undefined\",\"children\":\"Explore MediaMen â\"}]]}],\"$Lc\"]}],\"$Ld\",\"$Le\"]}]}],\"$Lf\",\"$L10\"],[\"$L11\",\"$L12\"],\"$L13\"]}],{},null,false,null]},null,false,\"$@14\"]},null,false,null],\"$L15\",false]],\"m\":\"$undefined\",\"G\":[\"$16\",[\"$L17\"]],\"S\":true,\"h\":null,\"s\":\"$undefined\",\"l\":\"$undefined\",\"p\":\"$undefined\",\"d\":\"$undefined\",\"b\":\"iysymzLmROKZoNDyXBEYd\"}\n"])</script>
1<script>self.__next_f.push([1,"18:I[5500,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\",\"/_next/static/chunks/13.xrf_jv~jce.js\"],\"Image\"]\n19:I[22016,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\",\"/_next/static/chunks/13.xrf_jv~jce.js\"],\"\"]\n1a:I[53910,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\",\"/_next/static/chunks/13.xrf_jv~jce.js\"],\"default\"]\n1e:I[97367,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"OutletBoundary\"]\n1f:\"$Sreact.suspense\"\n22:I[97367,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"ViewportBoundary\"]\n24:I[97367,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"MetadataBoundary\"]\nc:[\"$\",\"div\",null,{\"className\":\"page-hero-illustration justify-self-center\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/hero-illustrations/lab-hero.png\",\"alt\":\"\",\"width\":520,\"height\":520,\"className\":\"h-auto w-full\",\"priority\":true}]}]\nd:[\"$\",\"nav\",null,{\"className\":\"lab-module__oEHPxq__jumpNav\",\"aria-label\":\"Explore the Lab\",\"children\":[[\"$\",\"a\",null,{\"href\":\"#published-experiments\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Published experiments\"}],[\"$\",\"strong\",null,{\"children\":\"02\"}]]}],[\"$\",\"a\",null,{\"href\":\"#current-systems\",\"children\":[[\"$\",\"span\",null,{\"children\":\"MediaMen systems\"}],[\"$\",\"strong\",null,{\"children\":\"04\"}]]}],[\"$\",\"a\",null,{\"href\":\"#archive\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Lessons from the archive\"}],[\"$\",\"strong\",null,{\"children\":\"02\"}]]}]]}]\n"])</script>
1<script>self.__next_f.push([1,"e:[\"$\",\"div\",null,{\"id\":\"published-experiments\",\"className\":\"lab-module__oEHPxq__specimenShelf\",\"children\":[[\"$\",\"article\",null,{\"className\":\"lab-module__oEHPxq__basketballSpecimen\",\"children\":[[\"$\",\"$L19\",null,{\"href\":\"/lab/basketball-404\",\"className\":\"lab-module__oEHPxq__specimenImageLink\",\"children\":[[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__specimenImage\",\"children\":[[\"$\",\"$L18\",null,{\"src\":\"/images/404/basketball-studio.webp\",\"alt\":\"Basketball 404 interactive page\",\"fill\":true,\"sizes\":\"(max-width: 720px) 100vw, 68vw\",\"className\":\"lab-module__oEHPxq__coverImage\",\"priority\":true}],[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__hoopPreview\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/404/basket-hoop.svg\",\"alt\":\"\",\"fill\":true,\"sizes\":\"360px\",\"className\":\"lab-module__oEHPxq__hoopPreviewImage\",\"priority\":true}]}],[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__ballPreview\",\"aria-hidden\":\"true\",\"children\":\"404\"}]]}],[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__specimenAction\",\"children\":\"Open the experiment\"}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__specimenCaption\",\"children\":[[\"$\",\"div\",null,{\"children\":[[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":\"Interaction design · Jul 2026\"}],[\"$\",\"h2\",null,{\"children\":\"Basketball 404\"}]]}],[\"$\",\"p\",null,{\"children\":\"Drag a destination through the hoop instead of staring at a dead end.\"}]]}]]}],[\"$\",\"article\",null,{\"className\":\"lab-module__oEHPxq__voiceSpecimen\",\"children\":[[\"$\",\"a\",null,{\"href\":\"https://winners.webbyawards.com/2026/ai/ai-features-innovation/experimental-innovation/365148/my-first-voice\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"className\":\"lab-module__oEHPxq__specimenImageLink\",\"children\":[[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__specimenImage\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/Lab/My First Voice/my-first-voice-cover.png\",\"alt\":\"My First Voice Webby award cover\",\"fill\":true,\"sizes\":\"(max-width: 720px) 100vw, 32vw\",\"className\":\"lab-module__oEHPxq__coverImage\",\"priority\":true}]}],[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__specimenAction\",\"children\":\"View the Webby award\"}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__specimenCaption\",\"children\":[[\"$\",\"div\",null,{\"children\":[[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":\"AI experiment · Apr 2026\"}],[\"$\",\"h2\",null,{\"children\":\"My First Voice\"}]]}],[\"$\",\"p\",null,{\"children\":\"A personalised voice for non-verbal children, preserving accent and identity.\"}],[\"$\",\"a\",null,{\"href\":\"https://youtu.be/yAd_WTcAoeQ?si=NbiRMcYvj30eY-w7\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"className\":\"lab-module__oEHPxq__storyLink\",\"children\":[\"Watch the story \",[\"$\",\"span\",null,{\"aria-hidden\":\"true\",\"children\":\"â\"}]]}]]}]]}]]}]\n"])</script>
1<script>self.__next_f.push([1,"f:[\"$\",\"section\",null,{\"id\":\"current-systems\",\"className\":\"lab-module__oEHPxq__systemsSection\",\"children\":[\"$\",\"div\",null,{\"className\":\"container\",\"children\":[[\"$\",\"header\",null,{\"className\":\"lab-module__oEHPxq__sectionIntro\",\"children\":[[\"$\",\"h2\",null,{\"children\":\"Systems on the bench now\"}],[\"$\",\"p\",null,{\"children\":\"Less polished than a case study, more concrete than a pitch. These are the systems currently being built, tested, or hardened for production.\"}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__systemLedger\",\"children\":[[\"$\",\"article\",\"Rave Reviews\",{\"className\":\"lab-module__oEHPxq__systemEntry\",\"children\":[[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__systemMeta\",\"children\":[[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__status\",\"children\":\"Live\"}],[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":\"Review tool\"}],[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":[\"Updated \",\"Aug 2026\"]}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__systemCopy\",\"children\":[[\"$\",\"h3\",null,{\"children\":\"Rave Reviews\"}],[\"$\",\"p\",null,{\"children\":\"A bilingual review-writing assistant for restaurants. Diners choose what they ordered, what stood out, and their rating, then Rave turns those details into a ready-to-post Google review.\"}],[\"$\",\"$L19\",null,{\"href\":\"https://rave.mediamen.services\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"className\":\"inline-link mt-5\",\"children\":[[\"$\",\"span\",null,{\"children\":\"Open Rave Reviews\"}],[\"$\",\"span\",null,{\"aria-hidden\":\"true\",\"children\":\"â\"}]]}],null]}]]}],[\"$\",\"article\",\"Custom WordPress IVA client intake plugin\",{\"className\":\"lab-module__oEHPxq__systemEntry\",\"children\":[[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__systemMeta\",\"children\":[[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__status\",\"children\":\"Active\"}],[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":\"IVA industry\"}],[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":[\"Updated \",\"Apr 2026\"]}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__systemCopy\",\"children\":[[\"$\",\"h3\",null,{\"children\":\"Custom WordPress IVA client intake plugin\"}],[\"$\",\"p\",null,{\"children\":\"Custom-built tools and workflows for large-scale IVA businesses in the UK. The first build is a WordPress plugin for complex client intake forms, where sensitivity and scale make standard form tools a poor fit.\"}],null,null]}]]}],[\"$\",\"article\",\"AI marketing activation systems\",{\"className\":\"lab-module__oEHPxq__systemEntry\",\"children\":[[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__systemMeta\",\"children\":[[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__status\",\"children\":\"Active\"}],[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":\"AI campaigns\"}],[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":[\"Updated \",\"Apr 2026\"]}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__systemCopy\",\"children\":[[\"$\",\"h3\",null,{\"children\":\"AI marketing activation systems\"}],[\"$\",\"p\",null,{\"children\":\"Personalised video generation, custom graphics, and WhatsApp-based user journeys built for brands that need genuine personalisation without adding a production team for every asset.\"}],null,[\"$\",\"details\",null,{\"className\":\"lab-module__oEHPxq__walkthrough\",\"children\":[[\"$\",\"summary\",null,{\"children\":\"Open the campaign pipeline walkthrough\"}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__walkthroughBody\",\"children\":[\"$\",\"$L1a\",null,{}]}]]}]]}]]}],[\"$\",\"article\",\"AI UGC and content pipelines\",{\"className\":\"lab-module__oEHPxq__systemEntry\",\"children\":[[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__systemMeta\",\"children\":[[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__status\",\"children\":\"Completed\"}],[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":\"Content AI\"}],\"$L1b\"]}],\"$L1c\"]}]]}]]}]}]\n"])</script>
1<script>self.__next_f.push([1,"10:[\"$\",\"section\",null,{\"id\":\"archive\",\"className\":\"lab-module__oEHPxq__archiveSection\",\"children\":[\"$\",\"div\",null,{\"className\":\"container\",\"children\":[[\"$\",\"header\",null,{\"className\":\"lab-module__oEHPxq__archiveIntro\",\"children\":[[\"$\",\"h2\",null,{\"children\":\"The graveyard keeps the lessons\"}],[\"$\",\"p\",null,{\"children\":\"Open a record for the full story and photographs. The useful failure is visible first.\"}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__archiveList\",\"children\":[[\"$\",\"details\",\"Samosa Company\",{\"className\":\"lab-module__oEHPxq__archiveRecord\",\"children\":[[\"$\",\"summary\",null,{\"children\":[[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__archiveTitleGroup\",\"children\":[[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":\"Pondicherry · Shut down\"}],[\"$\",\"strong\",null,{\"children\":\"Samosa Company\"}]]}],[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__archiveSummary\",\"children\":\"The product intuition held up. The operating system did not.\"}],[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__archiveToggle\",\"aria-hidden\":\"true\"}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__archiveBody\",\"children\":[[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__archiveStory\",\"children\":[[[\"$\",\"p\",\"Built around a simple gap: Pondicherry had plenty of food, but very little in the way of genuinely good evening snacks. Samosa Company turned that insight into a focused brand with stronger product thinking, better presentation, and fusion fillings that could stand out.\",{\"children\":\"Built around a simple gap: Pondicherry had plenty of food, but very little in the way of genuinely good evening snacks. Samosa Company turned that insight into a focused brand with stronger product thinking, better presentation, and fusion fillings that could stand out.\"}],[\"$\",\"p\",\"After more than a year, constant staffing instability, unreliable hires, and management overhead made the business too expensive in time and attention to keep carrying.\",{\"children\":\"After more than a year, constant staffing instability, unreliable hires, and management overhead made the business too expensive in time and attention to keep carrying.\"}]],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__lesson\",\"children\":[[\"$\",\"span\",null,{\"children\":\"What stayed with me\"}],[\"$\",\"p\",null,{\"children\":\"Clear demand and strong product intuition are not enough. If the human systems are weak, the business leaks energy faster than the brand can create it.\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__archiveImages\",\"children\":[[\"$\",\"div\",\"/images/Lab/Samosa Company/IMG_2225_Original.jpg\",{\"className\":\"lab-module__oEHPxq__archiveImage\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/Lab/Samosa Company/IMG_2225_Original.jpg\",\"alt\":\"Food and packaging from Samosa Company\",\"fill\":true,\"sizes\":\"(max-width: 720px) 50vw, 24vw\",\"className\":\"lab-module__oEHPxq__coverImage\"}]}],[\"$\",\"div\",\"/images/Lab/Samosa Company/IMG_7267.jpg\",{\"className\":\"lab-module__oEHPxq__archiveImage\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/Lab/Samosa Company/IMG_7267.jpg\",\"alt\":\"Food and packaging from Samosa Company\",\"fill\":true,\"sizes\":\"(max-width: 720px) 50vw, 24vw\",\"className\":\"lab-module__oEHPxq__coverImage\"}]}],[\"$\",\"div\",\"/images/Lab/Samosa Company/IMG_7669.jpg\",{\"className\":\"lab-module__oEHPxq__archiveImage\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/Lab/Samosa Company/IMG_7669.jpg\",\"alt\":\"Food and packaging from Samosa Company\",\"fill\":true,\"sizes\":\"(max-width: 720px) 50vw, 24vw\",\"className\":\"lab-module__oEHPxq__coverImage\"}]}],[\"$\",\"div\",\"/images/Lab/Samosa Company/IMG_7782.jpg\",{\"className\":\"lab-module__oEHPxq__archiveImage\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/Lab/Samosa Company/IMG_7782.jpg\",\"alt\":\"Food and packaging from Samosa Company\",\"fill\":true,\"sizes\":\"(max-width: 720px) 50vw, 24vw\",\"className\":\"lab-module__oEHPxq__coverImage\"}]}]]}]]}]]}],\"$L1d\"]}]]}]}]\n"])</script>
1<script>self.__next_f.push([1,"11:[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/chunks/0.t~39zoia-do.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\",\"nonce\":\"$undefined\"}]\n12:[\"$\",\"script\",\"script-0\",{\"src\":\"/_next/static/chunks/13.xrf_jv~jce.js\",\"async\":true,\"nonce\":\"$undefined\"}]\n13:[\"$\",\"$L1e\",null,{\"children\":[\"$\",\"$1f\",null,{\"name\":\"Next.MetadataOutlet\",\"children\":\"$@20\"}]}]\n21:[]\n14:\"$W21\"\n15:[\"$\",\"$1\",\"h\",{\"children\":[null,[\"$\",\"$L22\",null,{\"children\":\"$L23\"}],[\"$\",\"div\",null,{\"hidden\":true,\"children\":[\"$\",\"$L24\",null,{\"children\":[\"$\",\"$1f\",null,{\"name\":\"Next.Metadata\",\"children\":\"$L25\"}]}]}],[\"$\",\"meta\",null,{\"name\":\"next-size-adjust\",\"content\":\"\"}]]}]\n17:[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/chunks/0yakbgj47l4il.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\",\"nonce\":\"$undefined\"}]\n"])</script>
1<script>self.__next_f.push([1,"1b:[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":[\"Updated \",\"Apr 2026\"]}]\n1c:[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__systemCopy\",\"children\":[[\"$\",\"h3\",null,{\"children\":\"AI UGC and content pipelines\"}],[\"$\",\"p\",null,{\"children\":\"A production pipeline built for a major FMCG brand in India, moving campaign briefs through generated scripts, visuals, edits, and final assets with human review at the checkpoints that matter.\"}],null,null]}]\n"])</script>
1<script>self.__next_f.push([1,"1d:[\"$\",\"details\",\"Computer Campers\",{\"className\":\"lab-module__oEHPxq__archiveRecord\",\"children\":[[\"$\",\"summary\",null,{\"children\":[[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__archiveTitleGroup\",\"children\":[[\"$\",\"span\",null,{\"className\":\"font-mono text-[11px] tracking-[0.08em] uppercase text-muted\",\"style\":\"$undefined\",\"children\":\"College years · Did not continue\"}],[\"$\",\"strong\",null,{\"children\":\"Computer Campers\"}]]}],[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__archiveSummary\",\"children\":\"The mission was right. The structure needed to sustain it was missing.\"}],[\"$\",\"span\",null,{\"className\":\"lab-module__oEHPxq__archiveToggle\",\"aria-hidden\":\"true\"}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__archiveBody\",\"children\":[[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__archiveStory\",\"children\":[[[\"$\",\"p\",\"Computer Campers started from a simple belief: if Digital India was going to mean anything outside major cities, digital literacy had to become practical, not just theoretical. The project helped rural Indian youth get hands-on exposure to computers and digital tools in a format that needed more effort than capital.\",{\"children\":\"Computer Campers started from a simple belief: if Digital India was going to mean anything outside major cities, digital literacy had to become practical, not just theoretical. The project helped rural Indian youth get hands-on exposure to computers and digital tools in a format that needed more effort than capital.\"}],[\"$\",\"p\",\"It was early, idealistic, and directionally right. I was still in college, so the conviction was there but the operating maturity was not. The project never became a durable institution, but the instinct behind it still matters to me: build things that lower the distance between people and opportunity.\",{\"children\":\"It was early, idealistic, and directionally right. I was still in college, so the conviction was there but the operating maturity was not. The project never became a durable institution, but the instinct behind it still matters to me: build things that lower the distance between people and opportunity.\"}]],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__lesson\",\"children\":[[\"$\",\"span\",null,{\"children\":\"What stayed with me\"}],[\"$\",\"p\",null,{\"children\":\"Mission-driven work still needs structure, continuity, and a realistic path to keep going after the initial energy fades.\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"lab-module__oEHPxq__archiveImages\",\"children\":[[\"$\",\"div\",\"/images/Lab/Computer Campers/1598865521255.jpeg\",{\"className\":\"lab-module__oEHPxq__archiveImage\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/Lab/Computer Campers/1598865521255.jpeg\",\"alt\":\"Computer Campers digital literacy workshop\",\"fill\":true,\"sizes\":\"(max-width: 720px) 50vw, 24vw\",\"className\":\"lab-module__oEHPxq__coverImage\"}]}],[\"$\",\"div\",\"/images/Lab/Computer Campers/1601363324965.jpeg\",{\"className\":\"lab-module__oEHPxq__archiveImage\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/Lab/Computer Campers/1601363324965.jpeg\",\"alt\":\"Computer Campers digital literacy workshop\",\"fill\":true,\"sizes\":\"(max-width: 720px) 50vw, 24vw\",\"className\":\"lab-module__oEHPxq__coverImage\"}]}],[\"$\",\"div\",\"/images/Lab/Computer Campers/1601790607084.jpeg\",{\"className\":\"lab-module__oEHPxq__archiveImage\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/Lab/Computer Campers/1601790607084.jpeg\",\"alt\":\"Computer Campers digital literacy workshop\",\"fill\":true,\"sizes\":\"(max-width: 720px) 50vw, 24vw\",\"className\":\"lab-module__oEHPxq__coverImage\"}]}],[\"$\",\"div\",\"/images/Lab/Computer Campers/1602441639541.jpeg\",{\"className\":\"lab-module__oEHPxq__archiveImage\",\"children\":[\"$\",\"$L18\",null,{\"src\":\"/images/Lab/Computer Campers/1602441639541.jpeg\",\"alt\":\"Computer Campers digital literacy workshop\",\"fill\":true,\"sizes\":\"(max-width: 720px) 50vw, 24vw\",\"className\":\"lab-module__oEHPxq__coverImage\"}]}]]}]]}]]}]\n"])</script>
1<script>self.__next_f.push([1,"23:[[\"$\",\"meta\",\"0\",{\"charSet\":\"utf-8\"}],[\"$\",\"meta\",\"1\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}]]\n"])</script>
1<script>self.__next_f.push([1,"26:I[27201,[\"/_next/static/chunks/0r75noplf3bbr.js\",\"/_next/static/chunks/059obd0i9-3y9.js\"],\"IconMark\"]\n20:null\n"])</script>
1<script>self.__next_f.push([1,"25:[[\"$\",\"title\",\"0\",{\"children\":\"MediaMen Services: AI Experiments | Aanand Madhav\"}],[\"$\",\"meta\",\"1\",{\"name\":\"description\",\"content\":\"Experimental products, AI tools, and technical builds from MediaMen. Where I build things that don't have a brief yet.\"}],[\"$\",\"meta\",\"2\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"3\",{\"rel\":\"canonical\",\"href\":\"https://aanandmadhav.com/lab\"}],[\"$\",\"link\",\"4\",{\"rel\":\"alternate\",\"type\":\"application/rss+xml\",\"href\":\"https://aanandmadhav.com/feed.xml\"}],[\"$\",\"meta\",\"5\",{\"property\":\"og:title\",\"content\":\"MediaMen Services: AI Experiments\"}],[\"$\",\"meta\",\"6\",{\"property\":\"og:description\",\"content\":\"Experimental products, AI tools, and technical builds from MediaMen. Where I build things that don't have a brief yet.\"}],[\"$\",\"meta\",\"7\",{\"property\":\"og:image\",\"content\":\"https://aanandmadhav.com/images/Lab/My%20First%20Voice/my-first-voice-cover.png\"}],[\"$\",\"meta\",\"8\",{\"property\":\"og:image:alt\",\"content\":\"MediaMen Services: AI Experiments\"}],[\"$\",\"meta\",\"9\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"10\",{\"name\":\"twitter:title\",\"content\":\"MediaMen Services: AI Experiments\"}],[\"$\",\"meta\",\"11\",{\"name\":\"twitter:description\",\"content\":\"Experimental products, AI tools, and technical builds from MediaMen. Where I build things that don't have a brief yet.\"}],[\"$\",\"meta\",\"12\",{\"name\":\"twitter:image\",\"content\":\"https://aanandmadhav.com/images/Lab/My%20First%20Voice/my-first-voice-cover.png\"}],[\"$\",\"link\",\"13\",{\"rel\":\"icon\",\"href\":\"/favicon.ico?favicon.0~kx5yg377z7_.ico\",\"sizes\":\"48x48\",\"type\":\"image/x-icon\"}],[\"$\",\"link\",\"14\",{\"rel\":\"icon\",\"href\":\"/images/favicon_io/favicon-16x16.png\",\"sizes\":\"16x16\",\"type\":\"image/png\"}],[\"$\",\"link\",\"15\",{\"rel\":\"icon\",\"href\":\"/images/favicon_io/favicon-32x32.png\",\"sizes\":\"32x32\",\"type\":\"image/png\"}],[\"$\",\"link\",\"16\",{\"rel\":\"apple-touch-icon\",\"href\":\"/images/favicon_io/apple-touch-icon.png\"}],[\"$\",\"link\",\"17\",{\"rel\":\"manifest\",\"href\":\"/site.webmanifest\"}],[\"$\",\"$L26\",\"18\",{}]]\n"])</script>
1</body></html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.