1<!DOCTYPE html><html lang="en"><head><meta charSet="UTF-8" data-next-head=""/><meta name="viewport" content="width=device-width, initial-scale=1.0" data-next-head=""/><link rel="canonical" href="https://www.lucentinnovation.com/resources/case-studies/trestique-simple-beauty-routines-product-bundles" data-next-head=""/><link rel="alternate" hrefLang="en" href="https://www.lucentinnovation.com/resources/case-studies/trestique-simple-beauty-routines-product-bundles" data-next-head=""/><link rel="alternate" hrefLang="x-default" href="https://www.lucentinnovation.com/resources/case-studies/trestique-simple-beauty-routines-product-bundles" data-next-head=""/><title data-next-head="">Lucent Boosts Trestique Sales: Shopify Bundles Case Study</title><meta name="description" content="Lucent Innovation built custom Shopify product bundles for Trestique, boosting AOV, conversions & UX with React JS & Selfie Shade app. See e-commerce results." data-next-head=""/><meta name="keywords" content="" data-next-head=""/><meta property="og:type" content="website" data-next-head=""/><meta property="og:title" content="Lucent Boosts Trestique Sales: Shopify Bundles Case Study" data-next-head=""/><meta property="og:description" content="Lucent Innovation built custom Shopify product bundles for Trestique, boosting AOV, conversions & UX with React JS & Selfie Shade app. See e-commerce results." data-next-head=""/><meta property="og:url" content="https://www.lucentinnovation.com/resources/case-studies/trestique-simple-beauty-routines-product-bundles" data-next-head=""/><meta property="og:image" content="http://old.lucentinnovation.com/cdn/shop/files/Case_Studies_-_Mobile_26.png?v=6429879520776727723" data-next-head=""/><meta property="og:image:secure_url" content="https://old.lucentinnovation.com/cdn/shop/files/Case_Studies_-_Mobile_26.png?v=6429879520776727723" data-next-head=""/><meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1" data-next-head=""/><meta property="og:site_name" content="Lucent Innovation" data-next-head=""/><meta name="twitter:card" content="summary_large_image" data-next-head=""/><meta name="twitter:title" content="Lucent Boosts Trestique Sales: Shopify Bundles Case Study" data-next-head=""/><meta name="twitter:description" content="Lucent Innovation built custom Shopify product bundles for Trestique, boosting AOV, conversions & UX with React JS & Selfie Shade app. See e-commerce results." data-next-head=""/><meta name="twitter:url" content="https://www.lucentinnovation.com/resources/case-studies/trestique-simple-beauty-routines-product-bundles" data-next-head=""/><meta name="twitter:image" content="https://old.lucentinnovation.com/cdn/shop/files/Case_Studies_-_Mobile_26.png?v=6429879520776727723" data-next-head=""/><meta name="twitter:site" content="@lucentinovation" data-next-head=""/><meta name="twitter:app:name:googleplay" content="" data-next-head=""/><meta name="twitter:app:id:googleplay" content="com.lucentinovation" data-next-head=""/><meta name="seo_tags" content="end" data-next-head=""/><meta name="google-site-verification" content="MDqDc15RC8Ja29sn5dTVqU4QbqXavrpUMAHyDCPgtr4" data-next-head=""/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><link rel="preconnect" href="https://cdn.shopify.com" crossorigin="anonymous"/><link rel="dns-prefetch" href="https://cdn.shopify.com"/><link rel="icon" href="/favicon.ico" sizes="32x32"/><link rel="icon" href="/favicon.png" type="image/png" sizes="192x192"/><link rel="apple-touch-icon" href="/favicon.png"/><link rel="alternate" type="application/rss+xml" title="Lucent Innovation RSS Feed" href="/feed.xml"/><link rel="preload" as="image" type="image/webp" href="https://cdn.shopify.com/s/files/1/1905/9639/files/Home_page_banner_image_700x.webp?v=1749798310" media="(min-width: 1024px)"/><link rel="preload" href="/_next/static/media/eafabf029ad39a43-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/0484562807a97172-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/b957ea75a84b6ea7-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/4de1fea1a954a5b6-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/6c25f6e897d845a3-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/css/0ee5742726e66a02.css" as="style"/><link rel="preload" href="/_next/static/css/99b2865f67943e5a.css" as="style"/><style global="true" data-next-head=""> 2 body { 3 font-family: 'Poppins', 'Poppins Fallback', system-ui, arial, 'Lato', 'Lato Fallback', system-ui, arial; 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role="none" class="text-left w-full"><a class="flex items-center gap-1 text-left text-[13px] font-secondary leading-[22px] text-[#374151] font-normal py-[3px] px-1 -mx-2 rounded-md hover:text-[#d20089] hover:font-medium hover:bg-[#fdf2f8] transition-all duration-200 focus:outline-none focus:ring-2 focus:ring-[#d20089] focus:ring-inset focus:bg-[#fdf2f8] w-full" title="AI Developers" aria-label="Navigate to AI Developers" href="/specialists/hire-ai-developers">AI Developers</a></li><li role="none" class="text-left w-full"><a class="flex items-center gap-1 text-left text-[13px] font-secondary leading-[22px] text-[#374151] font-normal py-[3px] px-1 -mx-2 rounded-md hover:text-[#d20089] hover:font-medium hover:bg-[#fdf2f8] transition-all duration-200 focus:outline-none focus:ring-2 focus:ring-[#d20089] focus:ring-inset focus:bg-[#fdf2f8] w-full" title="Shopify Developers" aria-label="Navigate to Shopify Developers" href="/specialists/hire-shopify-developers">Shopify Developers</a></li></ul><a class="mt-auto w-full text-center inline-block bg-[#D20089] hover:bg-[#b10073] text-[#ffffff] text-[13px] font-semibold py-3 px-5 rounded-xl transition-all duration-200 focus:outline-none focus:ring-2 focus:ring-[#d20089] focus:ring-offset-2 shadow-sm hover:shadow-md" title="Talk to an Expert" aria-label="Talk to an Expert" href="/make-an-enquiry">Talk to an Expert</a></div></div></div></nav></li><li class="menu relative"><button type="button" aria-expanded="false" aria-haspopup="true" aria-label="Industries menu" class=" nav-link-anim w-fit flex gap-1 items-center cursor-pointer text-black text-small font-normal xl:mx-4 mx-[0.1rem] transition-colors duration-200 hover:text-pink focus:outline-none focus:ring-2 focus:ring-pink focus:ring-inset rounded px-1 py-1 bg-transparent border-0" title="Industries"><span>Industries</span><div class="w-fit transition-transform duration-500 rotate-180" aria-hidden="true"><svg fill="text-black" width="12px" height="12px" 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27<path d="M208,172a11.96187,11.96187,0,0,1-8.48535-3.51465L128,96.9707,56.48535,168.48535a12.0001,12.0001,0,0,1-16.9707-16.9707l80-80a11.99975,11.99975,0,0,1,16.9707,0l80,80A12,12,0,0,1,208,172Z"></path></svg></div></button><div style="top:56px;left:0px;transform:translateX(-25%)" class="w-fit mega-menu bg-[#fff] text-black absolute z-[1000] hidden font-primary border-[#d3d3d3] shadow-[0_20px_50px_-12px_rgba(0,0,0,0.12),0_8px_20px_-8px_rgba(0,0,0,0.06)]"><div class="h-auto relative"><div class="flex h-fit max-h-[500px]"><div class="w-full border-r border-[#f4f4f4] overflow-y-auto custom-scrollbar"><div class="pt-[15px] px-5 text-[14px] font-normal"><a title="Ecommerce & Retail" class="flex justify-between items-center pb-2.5" href="/industries/ecommerce-retail-software-development"><span class="text-[13px] font-secondary text-[#374151] leading-[22px] py-[3px] px-1 -mx-2 rounded-md hover:text-[#d20089] hover:font-medium hover:bg-[#fdf2f8] transition-all duration-200 focus:outline-none focus:ring-2 focus:ring-[#d20089] focus:ring-inset focus:bg-[#fdf2f8] w-full min-w-[250px]">Ecommerce & Retail</span></a></div><div class="false px-5 text-[14px] font-normal"><a title="Healthcare" class="flex justify-between items-center pb-2.5" href="/industries/healthcare-software-development"><span class="text-[13px] font-secondary text-[#374151] leading-[22px] py-[3px] px-1 -mx-2 rounded-md hover:text-[#d20089] hover:font-medium hover:bg-[#fdf2f8] transition-all duration-200 focus:outline-none focus:ring-2 focus:ring-[#d20089] focus:ring-inset focus:bg-[#fdf2f8] w-full min-w-[250px]">Healthcare</span></a></div><div class="false px-5 text-[14px] font-normal"><a title="Energy" class="flex justify-between items-center pb-2.5" href="/industries/energy-software-development"><span class="text-[13px] font-secondary text-[#374151] leading-[22px] py-[3px] px-1 -mx-2 rounded-md hover:text-[#d20089] hover:font-medium hover:bg-[#fdf2f8] transition-all duration-200 focus:outline-none focus:ring-2 focus:ring-[#d20089] focus:ring-inset focus:bg-[#fdf2f8] w-full min-w-[250px]">Energy</span></a></div><div class="false px-5 text-[14px] font-normal"><a title="BFSI" class="flex justify-between items-center pb-2.5" href="/industries/fintech-software-development"><span class="text-[13px] font-secondary text-[#374151] leading-[22px] py-[3px] px-1 -mx-2 rounded-md hover:text-[#d20089] hover:font-medium hover:bg-[#fdf2f8] transition-all duration-200 focus:outline-none focus:ring-2 focus:ring-[#d20089] focus:ring-inset focus:bg-[#fdf2f8] w-full min-w-[250px]">BFSI</span></a></div><div class="false px-5 text-[14px] font-normal"><a title="Transport & Logistics" class="flex justify-between items-center pb-2.5" href="/industries/transportation-logistics-software-development"><span class="text-[13px] font-secondary text-[#374151] leading-[22px] py-[3px] px-1 -mx-2 rounded-md hover:text-[#d20089] hover:font-medium hover:bg-[#fdf2f8] transition-all duration-200 focus:outline-none focus:ring-2 focus:ring-[#d20089] focus:ring-inset focus:bg-[#fdf2f8] w-full min-w-[250px]">Transport & Logistics</span></a></div><div class="false px-5 text-[14px] font-normal"><a title="Manufacturing" class="flex justify-between items-center pb-2.5" href="/industries/manufacturing-industrial"><span class="text-[13px] font-secondary text-[#374151] leading-[22px] py-[3px] px-1 -mx-2 rounded-md hover:text-[#d20089] hover:font-medium hover:bg-[#fdf2f8] transition-all duration-200 focus:outline-none focus:ring-2 focus:ring-[#d20089] focus:ring-inset focus:bg-[#fdf2f8] w-full min-w-[250px]">Manufacturing</span></a></div><div class="false px-5 text-[14px] font-normal"><a title="Travel & Hospitality" class="flex justify-between items-center pb-2.5" href="/industries/travel-hospitality"><span class="text-[13px] font-secondary text-[#374151] leading-[22px] py-[3px] px-1 -mx-2 rounded-md hover:text-[#d20089] hover:font-medium hover:bg-[#fdf2f8] transition-all duration-200 focus:outline-none focus:ring-2 focus:ring-[#d20089] focus:ring-inset focus:bg-[#fdf2f8] w-full min-w-[250px]">Travel &
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27<script type="application/ld+json">{"@context":"https://schema.org","@type":"BlogPosting","headline":"How We Boosted Trestique's Sales with Custom Product Bundles","description":"Lucent Innovation empowered Trestique, an eco-friendly cosmetics brand, to drive sales through custom product bundles. By creating a seamless shopping experience with personalized kits and checkout discounts, Lucent Innovation enhanced Trestiqueâs revenue, improved inventory management, and streamlined operations.","image":"https://old.lucentinnovation.com/cdn/shop/articles/Case_Studies-Desktop_30_156494b9-c021-402f-bce2-e4876d0ca7d0.png?v=1778845470","datePublished":"2020-11-24","dateModified":"2026-05-15","url":"https://www.lucentinnovation.com/resources/case-studies/trestique-simple-beauty-routines-product-bundles","author":[{"@type":"Person","name":"Shivani Makwana","url":"https://www.lucentinnovation.com/authors/shivani-makwana","jobTitle":"Technical Content Writer","description":"Technical Content Writer specializing in SEO-driven storytelling for IT brands. With 3+ years of experience in transforming complex tech concepts into high-performing content, I help businesses scale through clarity and engagement. Letâs create something worth reading!"}]}</script>
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27<script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How was Trestique's Build Your Own makeup kit built?","acceptedAnswer":{"@type":"Answer","text":"The kit lets customers pick each item, from foundations and concealers to blush sticks, sponges and bags, then buy them together as one set. It was built with React.js against the Shopify Storefront and Admin APIs, so the bundling logic sat in a custom application rather than being forced into standard product variants."}},{"@type":"Question","name":"How were custom discounts applied to Trestique's bundles?","acceptedAnswer":{"@type":"Answer","text":"Applying kit-level discounts was a specific requirement of the build-your-own kit. The difficulty was doing it without complicating the backend, so the discount logic had to work for the customer at checkout while staying manageable for the team administering it afterwards."}},{"@type":"Question","name":"Why does an unstable storefront stop a team from innovating?","acceptedA
27nswer":{"@type":"Answer","text":"Because every change carries risk. Trestique's site broke whenever a new feature or creative concept was added, and the team eventually stopped trying new ideas altogether. Stabilising the storefront mattered as much as any single feature, since it restored the ability to ship changes at all."}},{"@type":"Question","name":"Does product bundling increase average order value?","acceptedAnswer":{"@type":"Answer","text":"It did for Trestique, where personalised bundling raised both average order value and sales volume. Bundles also moved stock faster, giving better inventory control, and the customisation itself improved retention because customers assembled a kit that matched their own routine."}}]}</script>
27<div class="max-w-[1920px] mx-auto section-padding px-4 lg:px-6 pt-10"><p class="text-[14px] leading-1.5 lg:text-[16px] mb-2.5 font-primary">Case Studies</p><h1 class="font-semibold font-primary text-[24px] md:text-[38px] leading-[36px] md:leading-[50px] pb-5">How We Boosted Trestique's Sales with Custom Product Bundles</h1><img alt="How We Boosted Trestique's Sales with Custom Product Bundles" src="https://old.lucentinnovation.com/cdn/shop/articles/Case_Studies-Desktop_30_156494b9-c021-402f-bce2-e4876d0ca7d0.png?v=1778845470" class="banner-img w-full hidden lg:block rounded-lg"/><img alt="How We Boosted Trestique's Sales with Custom Product Bundles" src="https://old.lucentinnovation.com/cdn/shop/articles/Case_Studies-Desktop_30_156494b9-c021-402f-bce2-e4876d0ca7d0.png?v=1778845470" class="banner-img w-full min-h-[220px] sm:min-h-[280px] object-cover lg:hidden rounded-lg"/><div class="mt-[15px] lg:mt-[30px] flex flex-col md:flex-row gap-[15px] md:gap-5 rounded-2xl bg-[#FAFAFA] border border-[#E5E7EB] p-4 lg:p-6"><div class="w-full flex flex-col gap-[15px] "><div class="bg-white rounded-xl px-[15px] py-5 lg:p-[20px] shadow-[0px_0px_8px_0px_] shadow-[#DDDDDDa1]"><h2 class="text-[14px] leading-1.5 lg:text-[16px] font-primary mb-[5px]">Industry</h2><p class="h-[2px] w-[28px] border border-[#d20089] mb-[5px]"></p><p class="text-[16px] leading-1.5 lg:text-[20px] font-medium font-primary">E-commerce</p></div><div class="bg-white rounded-xl px-[15px] py-5 lg:p-[20px] shadow-[0_0_8px_0_] shadow-[#dddddda1]"><h2 class="text-[14px] leading-1.5 lg:text-[16px] font-primary mb-[5px]">Core Technologies</h2><p class="h-[2px] w-[28px] border border-[#d20089] mb-[5px]"></p><p class="flex flex-wrap"><span class="text-[16px] leading-1.5 lg:text-[20px] lg:leading-[25px] font-medium font-primary pr-2 mx-1 border-r-[2px] mb-1">ReactJS</span><span class="text-[16px] leading-1.5 lg:text-[20px] lg:leading-[25px] font-medium font-primary pr-2 mx-1 border-r-[2px] mb-1">Shopify Liquid</span><span class="text-[16px] leading-1.5 lg:text-[20px] lg:leading-[25px] font-medium font-primary pr-2 mx-1 mb-1">Shopify Plus</span></p></div></div></div></div><div class="max-w-[1440px] mx-auto px-4 lg:px-6 py-10"><div class="flex gap-6 lg:gap-8 items-start max-w-[1600px] mx-auto"><main class="flex-1 min-w-0"><div class="flex gap-5 items-center mb-5"><img alt="client logo" src="https://cdn.shopify.com/s/files/1/1905/9639/files/27_dab7ea22-ac48-4065-a4bf-2da6a17f7911.png?v=1739796534" class="w-[77px] h-[77px] lg:w-[115px] lg:h-[115px] p-[13px] lg:p-[21px] rounded-full shadow-[0_0_8px_0_] shadow-[#dddddda1] shrink-0"/><div class="flex flex-col"><h2 class="text-[24px] lg:text-[32px] leading-1.5 mb-2.5 font-primary">Client Overview</h2><div class="text-[14px] lg:text-[18px] leading-[24px] lg:leading-[28px] font-secondary text-[#374151] [&_a]:text-[#d20089] [&_a]:underline [&_a]:underline-offset-[3px]"><p>Trestique is a sustainable beauty brand offering refillable, travel-friendly makeup solutions. Their stick-shaped, multi-use
27cosmetics are designed for women on the go, with a strong emphasis on eco-friendly packaging and formulations. The brand enables customers to customize their makeup sets, making beauty routines more convenient and sustainable.</p></div></div></div><div class="flex flex-col bg-[#FBE6F3] p-5 mb-5 rounded-2xl border-l-2 border-[#d20089]"><div class="font-semibold font-primary text-base mb-2.5">TL;DR</div><div class="text-base font-secondary leading-[1.65] [&_ul]:list-disc [&_ul]:pl-5 [&_ul]:space-y-1 [&_ol]:list-decimal [&_ol]:pl-5 [&_ol]:space-y-1 [&_li]:leading-[1.65]"><p>Lucent Innovation empowered Trestique, an eco-friendly cosmetics brand, to drive sales through custom product bundles. By creating a seamless shopping experience with personalized kits and checkout discounts, Lucent Innovation enhanced Trestiqueâs revenue, improved inventory management, and streamlined operations.</p></div></div><div class="Article_blog-article-body__ISAUt"><h2 id="article-0"><strong>Challenges</strong></h2> 28<p>Trestique's website struggled with several issues at the same time. The storefront looked messy and unorganized, and problems with mobile responsiveness kept popping up, impacting the user's shopping experience.</p> 29<p>But the main challenge was technical. The site wasnât stable, so every time the team added a new feature or tried out a creative concept, something would break. It became so difficult to make progress that they stopped trying new ideas at all.</p> 30<p>On top of that, Trestique wanted to create something specific: a "Build Your Own" makeup kit. They aimed to let customers choose each item in their kit, like foundations, concealers, blush sticks, sponges, and even makeup bags, and buy it all together as one set. It sounds simple enough, but executing this specific feature on Shopify turned out to be tricky. The client was also looking for a way to apply custom discounts to these kits during checkout. And that become a real challenge on how to apply the feature without messing up the backend was a big challenge.</p> 31<p>They needed a partner to build this in a straightforward way. It had to work for the customer upfront and not turn into a mess to manage behind the scenes. Thatâs when they connected with Lucent Innovation.</p> 32<p>****</p> 33<h2 id="article-1"><strong>Solutions</strong></h2> 34<p>Off-the-shelf apps just wouldnât do the job in this case. We built a custom solution on Shopify Plus from the ground up. This solution was made to manage Trestiqueâs complex demands and stay strong under pressure.</p> 35<p>The main challenge was building discount logic. Using Shopify's Script Editor, we set up bundled pricing that worked in the background while being simple for customers during checkout. No awkward shortcuts or unreliable third-party tools were used; it was simple logic doing what it was supposed to do.</p> 36<p>The cart ended up being the trickiest part. Shopify didnât offer an official bundle app back then, so we built our own custom solution. A customer could pick ten separate products for their kit, but the cart displayed it as one bundled item. If they changed quantities, removed anything, or made edits during the session, every change updated across the whole bundle. It might seem straightforward at a glance, but making it work took serious dedication, logic, and coding.</p> 37<p>We completely redid the side cart drawer from scratch. Instead of showing individual products, the cart count displayed the number of bundles. That might seem like a minor thing, but it changed how customers interacted with the store. We added smart suggestions to upsell and included a progress bar to show how close buyers were to earning free shipping. Since we didnât want Trestique to call a developer whenever they needed to make changes, we built them a dashboard. With it, they can update prices, adjust bundle setups, or handle promotions all by themselves.</p> 38<p>We chose ReactJS to ensure smooth performance and an SEO-friendly setup. Alongside it, we used Liquid to create flexible and reusable themes for the Shopify storefront. This blend gave us a fast and reliable codebase that's simple to expand as the brand evolves.</p></div><div class="my-5 py-[25px]"><h2 class="font-normal font-primary text-[24px] md:text-[32px] leading-[36px] md:leading-[50px] pb-5">Technologies and Tools</h2><div class="grid grid-cols-1 md:grid-cols-2 gap-5"><div class="w-full p-5 shadow-[0_0_8px_0_] shadow-[#dddddda1] md:min-
38h-[150px]"><p class="font-primary text-[14px] md:text-[16px] leading-1.5 mb-[5px]">Front-End Development</p><p class="h-[2px] w-[28px] border border-[#d20089] mb-[5px]"></p><p class="font-primary font-medium text-[16px] md:text-[18px] leading-[30px]">React.js, Shopify Liquid</p></div><div class="w-full p-5 shadow-[0_0_8px_0_] shadow-[#dddddda1] md:min-h-[150px]"><p class="font-primary text-[14px] md:text-[16px] leading-1.5 mb-[5px]">Shopify Integration</p><p class="h-[2px] w-[28px] border border-[#d20089] mb-[5px]"></p><p class="font-primary font-medium text-[16px] md:text-[18px] leading-[30px]">Shopify Plus, Shopify Storefront API, Shopify Admin API</p></div><div class="w-full p-5 shadow-[0_0_8px_0_] shadow-[#dddddda1] md:min-h-[150px]"><p class="font-primary text-[14px] md:text-[16px] leading-1.5 mb-[5px]">Custom Application Development</p><p class="h-[2px] w-[28px] border border-[#d20089] mb-[5px]"></p><p class="font-primary font-medium text-[16px] md:text-[18px] leading-[30px]">Selfie Shade Application (React.js-based)</p></div><div class="w-full p-5 shadow-[0_0_8px_0_] shadow-[#dddddda1] md:min-h-[150px]"><p class="font-primary text-[14px] md:text-[16px] leading-1.5 mb-[5px]">Hosting & Deployment</p><p class="h-[2px] w-[28px] border border-[#d20089] mb-[5px]"></p><p class="font-primary font-medium text-[16px] md:text-[18px] leading-[30px]">Shopify Hosting, GitHub</p></div></div></div><div class="mt-5 mb-10 p-5 xl:px-10 xl:py-[30px] rounded-2xl border border-[#ececec] bg-[#fafafa]"><h2 class="font-normal font-primary text-[24px] md:text-[32px] leading-[36px] md:leading-[50px] pb-2">Results</h2><ul class="flex flex-col"><li class="flex flex-row items-start gap-3.5 py-3.5 border-t border-[#ececec] first:border-t-0"><span class="shrink-0 mt-[3px] w-5 h-5 rounded-full bg-[#d20089]/10 flex items-center justify-center"><svg width="11" height="9" viewBox="0 0 11 9" fill="none" aria-hidden="true"><path d="M1 4.6L3.9 7.5L10 1.4" stroke="#d20089" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><p class="font-secondary text-[15px] leading-[25px] md:text-[16px] md:leading-[27px] text-[#374151]"><span class="font-primary font-semibold text-[#111827]">Higher Conversions:<!-- --> </span>Personalized bundling increased average order value (AOV) and sales volume.</p></li><li class="flex flex-row items-start gap-3.5 py-3.5 border-t border-[#ececec] first:border-t-0"><span class="shrink-0 mt-[3px] w-5 h-5 rounded-full bg-[#d20089]/10 flex items-center justify-center"><svg width="11" height="9" viewBox="0 0 11 9" fill="none" aria-hidden="true"><path d="M1 4.6L3.9 7.5L10 1.4" stroke="#d20089" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><p class="font-secondary text-[15px] leading-[25px] md:text-[16px] md:leading-[27px] text-[#374151]"><span class="font-primary font-semibold text-[#111827]">Improved User Experience:<!-- --> </span>Customers enjoyed a seamless shopping journey with bundle customization.</p></li><li class="flex flex-row items-start gap-3.5 py-3.5 border-t border-[#ececec] first:border-t-0"><span class="shrink-0 mt-[3px] w-5 h-5 rounded-full bg-[#d20089]/10 flex items-center justify-center"><svg width="11" height="9" viewBox="0 0 11 9" fill="none" aria-hidden="true"><path d="M1 4.6L3.9 7.5L10 1.4" stroke="#d20089" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><p class="font-secondary text-[15px] leading-[25px] md:text-[16px] md:leading-[27px] text-[#374151]"><span class="font-primary font-semibold text-[#111827]">Faster Checkout:<!-- --> </span>A smooth checkout process boosted completion rates.</p></li><li class="flex flex-row items-start gap-3.5 py-3.5 border-t border-[#ececec] first:border-t-0"><span class="shrink-0 mt-[3px] w-5 h-5 rounded-full bg-[#d20089]/10 flex items-center justify-center"><svg width="11" height="9" viewBox="0 0 11 9" fill="none" aria-hidden="true"><path d="M1 4.6L3.9 7.5L10 1.4" stroke="#d20089" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round"></path></svg></span>
38<p class="font-secondary text-[15px] leading-[25px] md:text-[16px] md:leading-[27px] text-[#374151]"><span class="font-primary font-semibold text-[#111827]">Better Inventory Control:<!-- --> </span>Efficient bundling strategies helped move stock faster.</p></li><li class="flex flex-row items-start gap-3.5 py-3.5 border-t border-[#ececec] first:border-t-0"><span class="shrink-0 mt-[3px] w-5 h-5 rounded-full bg-[#d20089]/10 flex items-center justify-center"><svg width="11" height="9" viewBox="0 0 11 9" fill="none" aria-hidden="true"><path d="M1 4.6L3.9 7.5L10 1.4" stroke="#d20089" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round"></path></svg></span><p class="font-secondary text-[15px] leading-[25px] md:text-[16px] md:leading-[27px] text-[#374151]"><span class="font-primary font-semibold text-[#111827]">Increased Customer Loyalty:<!-- --> </span>The user-friendly, sustainable model enhanced retention and repeat purchases.</p></li></ul></div><div class="my-5 px-[15px] py-5 lg:p-10 border border-[#d200894d]"><h2 class="font-normal font-primary text-[24px] md:text-[32px] leading-[36px] md:leading-[50px] pb-3 text-[#d20089]">Words of Appreciation</h2><p class="font-secondary text-[14px] md:text-[16px] leading-[24px] md:leading-[26px] pb-3 text-[#374151]">âThe team truly goes above and beyond to ensure everything looks and functions exactly how we envisioned. And weâre genuinely happy with the results.â</p><div class="flex justify-between"><div class="w-full"><p class="font-primary font-medium text-[16px] md:text-[18px] leading-[26px] md:leading-[27px] pb-1">Jack Bensason</p><p class="font-primary text-[14px] md:text-[16px] leading-[23px] md:leading-[24px]">Trestique Beauty</p></div><img src="https://cdn.shopify.com/s/files/1/1905/9639/files/right-colon.png?v=1738741296" width="76" height="58" class="hidden md:block" alt="right-colon logo"/></div></div><div class="my-5 py-5"><h2 class="font-normal font-primary text-[24px] md:text-[32px] leading-[36px] md:leading-[50px] pb-2.5 md:pb-[15px]">Future Scalability</h2><div class="font-secondary text-[14px] md:text-[16.5px] leading-[24px] md:leading-[26px] text-[#374151]"><p>Trestique's custom product bundling framework and Shopify Plus migration have laid the foundation for future expansion. The modular codebase adapts effortlessly to new Shopify features or business growth, shifting focus from maintenance to marketing. The scalable infrastructure allows for:</p> 39<ul><li>Subscription-based beauty kits, driving recurring revenue.</li><li>Global store expansion is tailored to regional markets.</li><li>Advanced AI recommendations for personalized shopping experiences.</li><li>Automated marketing integrations using customer behavior insights for retention.</li></ul></div></div></main><div class="hidden lg:flex flex-col gap-5 w-[300px] shrink-0 sticky top-[100px] self-start"><a target="_blank" rel="noopener" title="make an enquiry" href="/make-an-enquiry"><div class="rounded-[100px] text-[12px] leading-[18px] justify-between gap-[10px] py-2.5 px-5 bg-white w-fit flex flex-row font-bold uppercase text-[#d20089] border border-[#d20089] font-primary">Get a FREE Consultation</div></a><div class="bg-[#F6F6F6] p-5"><p class="text-[16px] leading-[24px] font-semibold font-primary">Got a Technical Challenge?</p><p class="text-[14px] leading-[24px] font-normal font-secondary text-[#667085]">Let's Talk</p><form class="mb-[0px]"><div class="mt-2 flex flex-wrap gap-[10px]"><input class="w-full bg-[#fff] p-[10px] text-[16px] leading-[20px] border-black rounded-full border-[0px] placeholder:text-[12px] m-[0px] h-[40px]" type="text" required="" placeholder="Your Requirement*"/><input class="w-full bg-[#fff] p-[10px] text-[16px] leading-[20px] border-black rounded-full border-[0px] placeholder:text-[12px] m-[0px] h-[40px]" type="text" placeholder="Full Name*" required=""/><input class="w-full bg-[#fff] p-[10px] text-[16px] leading-[20px] border-black rounded-full border-[0px] placeholder:text-[12px] m-[0px] h-[40px]" type="text" placeholder="Organization Name*" required=""/><input class="w-full bg-[#fff] p-[10px] text-[16px] leading-[20px] border-black rounded-full border-[0px] placeholder:text-[12px] m-[0px] h-[40p
39x]" type="email" required="" placeholder="Email Address*"/><input class="w-full bg-[#fff] p-[10px] text-[16px] leading-[20px] border-black rounded-full border-[0px] placeholder:text-[12px] m-[0px] h-[40px]" type="tel" maxLength="15" placeholder="Phone Number*" required=""/></div><button disabled="" class="w-full mt-[10px] font-primary bg-pink font-normal text-white rounded-[100px] uppercase py-[10px] text-center text-[12px] leading-[18px] opacity-50 ">Inquire Now</button></form></div></div></div></div><section id="faqs" class="bg-bg5 py-12 max-w-[1920px] mx-auto"><div class="container mx-auto sm:px-14"><div class="block lg:flex"><div class="w-full lg:w-[30%] lg:pr-4 lg:sticky mb-4 lg:top-24 h-[fit-content]"><h2 class="font-semibold text-headingSm sm:text-heading5 mb-6 #15141B">Frequently Asked Questions</h2><a href="#help-section" class="cursor-default text-para sm:text-2xl mb-10 #787373 rounded-[100px]" style="color:#787373"><p class="text-para sm:text-2xl #787373" style="color:#787373">Still have Questions?</p><div class="block mt-4 md:mt-8 p-4 cursor-pointer capitalize w-fit bg-[#D20089] hover:bg-[#b10073] text-white font-semibold text-base px-7 py-3.5 rounded-full transition-colors duration-200 text-center #d20089 text-white rounded-[100px]" style="color:text-white;background:#d20089">Letâs Talk<svg class="ml-2 inline w-5" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 379.05 206.78" fill="#ffffff"><g id="Layer_2" data-name="Layer 2"><g id="Layer_1-2" data-name="Layer 1"><path d="M377.57,105.84q-49.81,49.59-99.44,99.38c-1.86,1.86-2.84,2.25-4.79.09a159.56,159.56,0,0,0-12.07-12.05c-2.47-2.19-1.88-3.28.16-5.31q35.13-34.9,70.08-70c.62-.63,1.19-1.28,2.18-2.34l.27-.29H4.45c-1.49,0-3,0-4.45,0V91.54l64.54-.05H333.37c-.3-1.56-1.52-2.26-2.4-3.14Q296.25,53.57,261.41,18.9c-2.44-2.42-2.1-3.52.14-5.58,4.18-3.84,8.2-7.89,12.06-12.06,1.72-1.86,2.64-1.53,4.25.1q26.42,26.57,53,53c15.56,15.56,31.09,31.16,46.74,46.62C379.55,102.94,379.54,103.88,377.57,105.84Z"></path></g></g></svg></div></a></div><div class="w-full lg:w-[70%] lg:pl-3"><div><div class="mb-5 bg-white last:m-0"><a href="#" class="cursor-pointer"><div class="py-5 px-5 relative flex items-center justify-between"><p class="pr-3 text-black">How was Trestique's Build Your Own makeup kit built?</p><img alt="arrow" loading="lazy" width="800" height="800" decoding="async" data-nimg="1" class="w-4 h-4 transition-all duration-700 rotate-0" style="color:transparent" srcSet="https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=828 1x, https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=1920 2x" src="https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=1920"/></div></a><div class="accordion-content transition-all duration-300 hidden"><div class="text-[#696969] pt-0 pr-10 sm:pr-16 pb-5 pl-5">The kit lets customers pick each item, from foundations and concealers to blush sticks, sponges and bags, then buy them together as one set. It was built with React.js against the Shopify Storefront and Admin APIs, so the bundling logic sat in a custom application rather than being forced into standard product variants.</div></div></div><div class="mb-5 bg-white last:m-0"><a href="#" class="cursor-pointer"><div class="py-5 px-5 relative flex items-center justify-between"><p class="pr-3 text-black">How were custom discounts applied to Trestique's bundles?</p><img alt="arrow" loading="lazy" width="800" height="800" decoding="async" data-nimg="1" class="w-4 h-4 transition-all duration-700 rotate-0" style="color:transparent" srcSet="https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=828 1x, https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=1920 2x" src="https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=1920"/></div></a><div class="accordion-content transition-all duration-300 hidden"><div class="text-[#696969] pt-0 pr-10 sm:pr-16 pb-5 pl-5">Applying kit-level discounts was a specific requirement of the build-your-own kit. The difficulty was doing it without complicating the backend, so the discount logic had to work for the customer at checkout while staying manageable for the team administering it afterwards.<
39/div></div></div><div class="mb-5 bg-white last:m-0"><a href="#" class="cursor-pointer"><div class="py-5 px-5 relative flex items-center justify-between"><p class="pr-3 text-black">Why does an unstable storefront stop a team from innovating?</p><img alt="arrow" loading="lazy" width="800" height="800" decoding="async" data-nimg="1" class="w-4 h-4 transition-all duration-700 rotate-0" style="color:transparent" srcSet="https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=828 1x, https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=1920 2x" src="https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=1920"/></div></a><div class="accordion-content transition-all duration-300 hidden"><div class="text-[#696969] pt-0 pr-10 sm:pr-16 pb-5 pl-5">Because every change carries risk. Trestique's site broke whenever a new feature or creative concept was added, and the team eventually stopped trying new ideas altogether. Stabilising the storefront mattered as much as any single feature, since it restored the ability to ship changes at all.</div></div></div><div class="mb-5 bg-white last:m-0"><a href="#" class="cursor-pointer"><div class="py-5 px-5 relative flex items-center justify-between"><p class="pr-3 text-black">Does product bundling increase average order value?</p><img alt="arrow" loading="lazy" width="800" height="800" decoding="async" data-nimg="1" class="w-4 h-4 transition-all duration-700 rotate-0" style="color:transparent" srcSet="https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=828 1x, https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=1920 2x" src="https://cdn.shopify.com/s/files/1/1905/9639/files/down-arrow.svg?v=1673429311&width=1920"/></div></a><div class="accordion-content transition-all duration-300 hidden"><div class="text-[#696969] pt-0 pr-10 sm:pr-16 pb-5 pl-5">It did for Trestique, where personalised bundling raised both average order value and sales volume. Bundles also moved stock faster, giving better inventory control, and the customisation itself improved retention because customers assembled a kit that matched their own routine.</div></div></div></div></div></div></div></section><div id="help-section" class="text-black bg-[#f5f5f5] lg:max-w-[1920px] section-padding mx-auto"><div class="flex items-start justify-start flex-col-reverse md:flex-row border border-[#e2e2e2]"><div class="w-full h-full md:w-[45%] border-b-[1px] md:border-b-0 md:border-l-0 md:border-t-0 md:border border-[#e2e2e2] flex flex-col"><div class="flex w-full h-2/5"><div class="w-1/2 flex flex-col border-b-[1px] border-r-[1px] border-[#e2e2e2] p-[5px] sm:p-[12px] md:p-[25px] hover-rounded-boxshadow"><a target="_blank" rel="noopener noreferrer" title="lucent innovation - whatsapp" href="https://wa.me/919898242181"><img alt="chat icon" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="mt-[70px]" style="color:transparent" 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2.977-.934-1.046-.528-.414.415.527 1.047.934Zm.55-2.444a.117.117 0 1 0-.09-.216.117.117 0 0 0 .09.216Zm-1.034 2.809-.63-1.252-.403-.537.264.617.77 1.172Zm1.164-2.213a.117.117 0 1 0-.03-.231.117.117 0 0 0 .03.231Zm-1.725 2.443-.285-1.373-.25-.623.096.665.44 1.331Z" fill="#008"></path></g><defs><clipPath id="a"><path fill="#fff" d="M0 0h30v20H0z"></path></clipPath></defs></svg><p class="font-primary sm:text-headingSm text-base font-semibold text-black">IND (HQ)</p></div><div class="text-[14px] leading-[24px] text-black font-secondary font-normal"><p>815-820, Sharan Business Circle, Zundal-Tragad Rd, Zundal Circle, Chandkheda, Ahmedabad, Gujarat 382427</p></div></div></div></a><a class="w-full flex justify-between bg-white py-5 lg:basis-[calc(33.33%-30px)] md:basis-[calc(50%-20px)] hover:bg-gray-50 transition-colors duration-200" target="_blank" aria-label="Open USA office location in new tab" rel="noopener noreferrer" href="https://goo.gl/maps/gxhaZU1BkdY8krst8"><div class="w-full flex 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39<svg width="16" height="16" viewBox="0 0 24 24" fill="currentColor" xmlns="http://www.w3.org/2000/svg"><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-4.714-6.231-5.401 6.231H2.746l7.73-8.835L1.254 2.25H8.08l4.261 5.635L18.244 2.25zm-1.161 17.52h1.833L7.084 4.126H5.117L17.083 19.77z"></path></svg></a></div></div></div><div class="hidden lg:block lg:w-[20%]"><h5 class="font-primary font-semibold text-[#0C0023] text-sm uppercase tracking-widest mb-4">Services</h5><ul class="space-y-2"><li><a title="Databricks Consulting" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/services/databricks-consulting">Databricks Consulting</a></li><li><a title="Data Engineering" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/services/data-engineering">Data Engineering</a></li><li><a title="AI Consulting" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/services/ai-consulting">AI Consulting</a></li><li><a title="LLM Development" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/services/llm-development">LLM Development</a></li><li><a title="Shopify Plus Development" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/services/shopify-plus-development-agency">Shopify Plus Development</a></li><li><a title="Shopify App Development" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/services/shopify-app-development">Shopify App Development</a></li></ul></div><div class="hidden lg:block lg:w-[18%]"><h5 class="font-primary font-semibold text-[#0C0023] text-sm uppercase tracking-widest mb-4">About Us</h5><ul class="space-y-2"><li><a title="Our Story" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/about/our-story">Our Story</a></li><li><a title="Leadership Team" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/about/our-team">Leadership Team</a></li><li><a title="Events" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/resources/events">Events</a></li><li><a title="Careers (Join Us)" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/about/careers">Careers (Join Us)</a></li><li><a title="Our Clients" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200" href="/about/our-clients">Our Clients</a></li></ul></div><div class="lg:w-[28%]"><h5 class="font-primary font-semibold text-[#0C0023] text-sm uppercase tracking-widest mb-4">Get in Touch</h5><ul class="space-y-2"><li class="flex items-start gap-3"><svg class="w-4 h-4 mt-[2px] text-[#6B7280] shrink-0" fill="none" stroke="currentColor" stroke-width="1.8" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" d="M3 8l7.89 5.26a2 2 0 002.22 0L21 8M5 19h14a2 2 0 002-2V7a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z"></path></svg><a href="mailto:[email protected]" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200">[email protected]</a></li><li class="flex items-start gap-3"><svg class="w-4 h-4 mt-[2px] text-[#6B7280] shrink-0" fill="none" stroke="currentColor" stroke-width="1.8" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" d="M3 5a2 2 0 012-2h3.28a1 1 0 01.948.684l1.498 4.493a1 1 0 01-.502 1.21l-2.257 1.13a11.042 11.042 0 005.516 5.516l1.13-2.257a1 1 0 011.21-.502l4.493 1.498a1 1 0 01.684.949V19a2 2 0 01-2 2h-1C9.716 21 3 14.284 3 6V5z"></path></svg><a href="tel:+18445823681" class="font-secondary font-normal text-[#4B5563] text-sm hover:text-[#D20089] transition-colors duration-200">+1-(844) 582-3681</a></li><li class="flex items-start gap-3"><svg class="w-4 h-4 mt-[2px] text-[#6B7280] shrink-0" fill="none" stroke="currentColor" stroke-width="1.8" viewBox="0 0 24 24">
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39<script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"frontmatter":{"title":"How We Boosted Trestique's Sales with Custom Product Bundles","slug":"trestique-simple-beauty-routines-product-bundles","blogtype":"case-studies","published_at":"2020-11-24","updated_at":"2026-05-15","image":"https://old.lucentinnovation.com/cdn/shop/articles/Case_Studies-Desktop_30_156494b9-c021-402f-bce2-e4876d0ca7d0.png?v=1778845470","summary":"Lucent Innovation empowered Trestique, an eco-friendly cosmetics brand, to drive sales through custom product bundles. By creating a seamless shopping experience with personalized kits and checkout discounts, Lucent Innovation enhanced Trestiqueâs revenue, improved inventory management, and streamlined operations.","category":[],"industry":"E-commerce","core_technologies":["ReactJS","Shopify Liquid","Shopify Plus"],"tags":["Ecommerce","Liquid","react-js","Shopify","Shopify bundles","shopify features","Shopify Plus","shopifyexperts"],"authors":[{"id":"shivani-makwana","name":"Shivani Makwana","designation":"Technical Content Writer","image":"https://cdn.shopify.com/s/files/1/1905/9639/files/shivani_img.png?v=1778145398","linkedin":"","medium":"","devto":"","hashnode":"","profile":"/authors/shivani-makwana","bio":"Technical Content Writer specializing in SEO-driven storytelling for IT brands. With 3+ years of experience in transforming complex tech concepts into high-performing content, I help businesses scale through clarity and engagement. Letâs create something worth reading!","hasProfilePage":true,"role":"Technical Content Writer","label":"Content Writer","areasOfExpertise":["Technical Content Strategy \u0026 SEO","E-commerce \u0026 Web Development Specialist","Professional Branding","SaaS Expertise","Data and Cloud Infrastructure Talk"],"certifications":["SEO-Driven Content Strategy","Research-Led Storytelling","Tools \u0026 Software Reviews"],"experience":3,"industries":5,"totalBlogs":40,"social":{"linkedin":""},"migration":{"heading":"Areas of Expertise","para":"","categories":[{"title":"Tech \u0026 Developer Content","description":"Breaking down complex tech concepts into content that developers and decision-makers actually enjoy reading."},{"title":"SEO \u0026 Search Optimization","description":"Keyword-optimized content, editorial calendars, and strategies to boost rankings and engagement."},{"title":"Audience-first Writing","description":"Creating content tailored to the right reader, whether that's a CTO, a developer, or a first-time founder."},{"title":"E-commerce \u0026 Automation","description":"My expertise also includes Shopify integrations, APIs, webhooks, and React Native for seamless storefronts."},{"title":"Emerging Trends","description":"I enjoy writing on AI/ML, data analytics, and platform comparisons for enterprise audiences."},{"title":"Service Pages \u0026 Case Studies","description":"Conversion-focused pages and real-world success stories that showcase client wins and ROI."}]}}],"seo":{"title":"Lucent Boosts Trestique Sales: Shopify Bundles Case Study","description":"Lucent Innovation built custom Shopify product bundles for Trestique, boosting AOV, conversions \u0026 UX with React JS \u0026 Selfie Shade app. See e-commerce results.","image":"https://old.lucentinnovation.com/cdn/shop/files/Case_Studies_-_Mobile_26.png?v=6429879520776727723"},"client_overview_logo":"https://cdn.shopify.com/s/files/1/1905/9639/files/27_dab7ea22-ac48-4065-a4bf-2da6a17f7911.png?v=1739796534","client_overview":"Trestique is a sustainable beauty brand offering refillable, travel-friendly makeup solutions. Their stick-shaped, multi-use
39cosmetics are designed for women on the go, with a strong emphasis on eco-friendly packaging and formulations. The brand enables customers to customize their makeup sets, making beauty routines more convenient and sustainable.","technologies_and_tools":[{"title":"Front-End Development","description":"React.js, Shopify Liquid"},{"title":"Shopify Integration","description":"Shopify Plus, Shopify Storefront API, Shopify Admin API"},{"title":"Custom Application Development","description":"Selfie Shade Application (React.js-based)"},{"title":"Hosting \u0026 Deployment","description":"Shopify Hosting, GitHub"}],"results":["Higher Conversions: Personalized bundling increased average order value (AOV) and sales volume.","Improved User Experience: Customers enjoyed a seamless shopping journey with bundle customization.","Faster Checkout: A smooth checkout process boosted completion rates.","Better Inventory Control: Efficient bundling strategies helped move stock faster.","Increased Customer Loyalty: The user-friendly, sustainable model enhanced retention and repeat purchases."],"client_feedback":{"heading":"Words of Appreciation","para":"âThe team truly goes above and beyond to ensure everything looks and functions exactly how we envisioned. And weâre genuinely happy with the results.â","client_name":"Jack Bensason","client_post":"Trestique Beauty"},"future_scalability":"Trestique's custom product bundling framework and Shopify Plus migration have laid the foundation for future expansion. The modular codebase adapts effortlessly to new Shopify features or business growth, shifting focus from maintenance to marketing. 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It was built with React.js against the Shopify Storefront and Admin APIs, so the bundling logic sat in a custom application rather than being forced into standard product variants."},{"header":"How were custom discounts applied to Trestique's bundles?","content":"Applying kit-level discounts was a specific requirement of the build-your-own kit. The difficulty was doing it without complicating the backend, so the discount logic had to work for the customer at checkout while staying manageable for the team administering it afterwards."},{"header":"Why does an unstable storefront stop a team from innovating?","content":"Because every change carries risk. Trestique's site broke whenever a new feature or creative concept was added, and the team eventually stopped trying new ideas altogether. Stabilising the storefront mattered as much as any single feature, since it restored the ability to ship changes at all."},{"header":"Does product bundling increase average order value?","content":"It did for Trestique, where personalised bundling raised both average order value and sales volume. Bundles also moved stock faster, giving better inventory control, and the customisation itself improved retention because customers assembled a kit that matched their own routine."}]},"shopify_id":"gid://shopify/Article/387789684829","schema":null},"bodyHtml":"\u003ch2 id=\"article-0\"\u003e\u003cstrong\u003eChallenges\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eTrestique's website struggled with several issues at the same time. The storefront looked messy and unorganized, and problems with mobile responsiveness kept popping up, impacting the user's shopping experience.\u003c/p\u003e\n\u003cp\u003eBut the main challenge was technical. The site wasnât stable, so every time the team added a new feature or tried out a creative concept, something would break. It became so difficult to make progress that they stopped trying new ideas at all.\u003c/p\u003e\n\u003cp\u003eOn top of that, Trestique wanted to create something specific: a \"Build Your Own\" makeup kit. They aimed to let customers choose each item in their kit, like foundations, concealers, blush sticks, sponges, and even makeup bags, and buy it all together as one set. It sounds simple enough, but executing this specific feature on Shopify turned out to be tricky. The client was also looking for a way to apply custom discounts to these kits during checkout. And that become a real challenge on how to apply the feature without messing up the backend was a big challenge.\u003c/p\u003e\n\u003cp\u003eThey needed a partner to build this in a straightforward way. It had to work for the customer upfront and not turn into a mess to manage behind the scenes. Thatâs when they connected with Lucent Innovation.\u003c/p\u003e\n\u003cp\u003e****\u003c/p\u003e\n\u003ch2 id=\"article-1\"\u003e\u003cstrong\u003eSolutions\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eOff-the-shelf apps just wouldnât do the job in this case. We built a custom solution on Shopify Plus from the ground up. This solution was made to manage Trestiqueâs complex demands and stay strong under pressure.\u003c/p\u003e\n\u003cp\u003eThe main challenge was building discount logic. Using Shopify's Script Editor, we set up bundled pricing that worked in the background while being simple for customers during checkout. No awkward shortcuts or unreliable third-party tools were used; it was simple logic doing what it was supposed to do.\u003c/p\u003e\n\u003cp\u003eThe cart ended up being the trickiest part. Shopify didnât offer an official bundle app back then, so we built our own custom solution. A customer could pick ten separate products for their kit, but the cart displayed it as one bundled item. If they changed quantities, removed anything, or made edits during the session, every change updated across the whole bundle. It might seem straightforward at a glance, but making it work took serious dedication, logic, and coding.\u003c/p\u003e\n\u003cp\u003eWe completely redid the side cart drawer from scratch. Instead of showing individual products, the cart count displayed the number of bundles. That might seem like a minor thing, but it changed how customers interacted with the store. We added smart suggestions to upsell and included a progress bar to show how close buyers were to earning free shipping. Since we didnât want Trestique to call a developer whenever they needed to make changes, we built them a dashboard. 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