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1<meta name="next-size-adjust"/><title>Adapting to Endure â A Summary.</title><meta name="description" content="A summary of Sequoia's "Adapting to Endure" presentation to help founders navigate through turbulent market conditions."/><link rel="author" href="https://corben.io"/><meta name="author" content="Corben Leo"/><meta name="creator" content="Corben Leo"/><link rel="canonical" href="https://corben.io/blog/adapting-to-endure-sequoia-summary"/><meta property="og:title" content="Adapting to Endure â A Summary."/><meta property="og:description" content="A summary of Sequoia's "Adapting to Endure" presentation to help founders navigate through turbulent market conditions."/><meta property="og:url" content="https://corben.io/blog/adapting-to-endure-sequoia-summary"/><meta property="og:site_name" content="Corben Leo"/><meta property="og:locale" content="en_US"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:creator" content="@hacker_"/><meta name="twitter:title" content="Adapting to Endure â A Summary."/><meta name="twitter:description" content="A summary of Sequoia's "Adapting to Endure" presentation to help founders navigate through turbulent market conditions."/><link rel="shortcut icon" href="/favicon.svg"/><link rel="icon" href="/favicon.svg"/><link rel="apple-touch-icon" href="/favicon.svg"/>
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1</head><body class="bg-background-light dark:bg-background-dark"><div class="fixed inset-x-0 top-0 z-50 h-[2px] origin-[0%] bg-primary" style="transform:scaleX(0)"></div><main class="flex min-h-screen flex-col"><article class="mx-auto max-w-2xl px-4 py-2 w-full overflow-hidden"><div class="relative py-4"><a class="group relative inline-flex items-center font-mono text-sm text-neutral-600 dark:text-neutral-400 hover:text-neutral-900 dark:hover:text-neutral-100 transition-colors" href="/"><div class="relative py-1"><div class="relative z-10 flex flex-row items-center gap-1"><div class="relative"><p class="text-[11px] uppercase tracking-widest">BACK</p></div><div class="relative w-6 flex flex-col gap-[2px]"><div class="relative h-px overflow-hidden"><div class="absolute inset-y-0 left-0 bg-current transition-all duration-300 w-4 opacity-40"></div><div class="absolute inset-y-0 left-0 bg-current -translate-x-full transition-transform duration-500 w-5 opacity-40 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border-neutral-900 dark:border-neutral-100"></div></div><div class="sm:pl-6"><div class="relative"><h1 class="font-sans text-3xl sm:text-4xl font-bold tracking-tight text-neutral-900 dark:text-neutral-100 md:text-5xl max-w-2xl">Adapting to Endure â A Summary.</h1></div><div class="mt-4 sm:mt-6 flex flex-col sm:flex-row items-start sm:items-center gap-4 sm:gap-0"><div class="hidden sm:block mr-4 h-px w-8 bg-gradient-to-r from-neutral-400 dark:from-neutral-600 to-transparent"></div><div class="flex flex-col sm:flex-row items-start sm:items-baseline gap-4 sm:gap-6 font-mono text-sm"><div class="flex items-baseline gap-3"><span class="text-[11px] font-medium uppercase tracking-wider text-neutral-500 dark:text-neutral-400">Author</span><span class="font-medium text-neutral-800 dark:text-neutral-200 tracking-tight">CORBEN LEO</span></div><div class="flex items-baseline gap-3"><span class="text-[11px] font-medium uppercase tracking-wider text-neutral-500 dark:text-neutral-400">Published</span><span class="font-medium tabular-nums tracking-tight text-neutral-800 dark:text-neutral-200">2022.11.29</span></div></div></div></div></div></div></header><div class="prose prose-neutral dark:prose-invert prose-h1:text-2xl sm:prose-h1:text-3xl md:prose-h1:text-4xl prose-h2:text-xl sm:prose-h2:text-2xl md:prose-h2:text-3xl prose-p:max-w-[65ch] prose-a:no-underline prose-a:text-inherit hover:prose-a:text-inherit prose-a:font-normal prose-p:my-2 sm:prose-p:my-4 max-w-full overflow-hidden"><p class="">This post is my summary of Sequoia's "Adapting to Endure" <a target="_blank" rel="noopener noreferrer" class="relative inline-block text-neutral-800 dark:text-neutral-200 before:absolute before:bottom-[1px] before:left-0 before:right-0 before:h-px before:bg-neutral-300/50 dark:before:bg-neutral-700/50 after:absolute after:bottom-[1px] after:left-0 after:right-0 after:h-px after:bg-primary/50 dark:after:bg-primary-light/50 after:origin-left after:scale-x-0 hover:after:scale-x-100 after:transition-transform after:duration-300 hover:text-primary dark:hover:text-primary-light transition-colors duration-300 [&>*]:relative [&>*]:z-10" href="https://www.sequoiacap.com/article/adapting-to-endure/">presentation</a>.</p> 2<div class="relative group mt-12 mb-6"><div class="absolute -left-4 top-1/2 w-2 h-px bg-primary/20"></div><h2 class="text-2xl font-semibold tracking-tight relative pl-0">Hyper-growth & Profitability:</h2></div> 3<p class="">The era of rewarding hyper-growth at all costs is coming to an end. The focus is shifting to companies <strong>with profitability</strong>.</p> 4<p class="">The path to success is medium to long-term growth while improving profitablility.</p> 5<p class="">What works in any market?</p> 6<p class="">Consistent growth and disciplined financial management that translates into 7improving margins.</p> 8<p class="">Itâs important to continually ask yourself two questions:</p> 9<blockquote class="mt-6 border-l-2 border-neutral-300 pl-6 italic text-neutral-800 dark:border-neutral-700 dark:text-neutral-200"> 10<p class="">What decisions do I plan to make</p> 11</blockquote> 12<blockquote class="mt-6 border-l-2 border-neutral-300 pl-6 italic text-neutral-800 dark:border-neutral-700 dark:text-neutral-200"> 13<p class="">What decisions do I wish I wouldâve made if I had 6 months of cash left?</p> 14</blockquote> 15<p class=""><strong>Face reality, adapt fast, have discipline rather than regret.</strong></p> 16<div class="relative group mt-12 mb-6"><div class="absolute -left-4 top-1/2 w-2 h-px bg-primary/20"></div><h2 class="text-2xl font-semibold tracking-tight relative pl-0">Prepare:</h2></div> 17<div class="relative mt-8 mb-4"><div class="absolute -left-4 top-1/2 w-1.5 h-px bg-primary/20"></div><h3 class="text-xl font-semibold tracking-tight relative pl-0">Prepare yourself:</h3></div> 18<p class=""><em>To prepare yourself you must:</em></p> 19<ol class="my-2 ml-2 list-none technical-ordered-list"> 20<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"> 21<p class=""><strong>Confront reality</strong></p> 22<p class="">Maintain unwavering faith that you will prevail, but also confront the brutal facts of your current reality.</p> 23</li> 24<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"> 25<p class=""><strong>Confront fear</strong></p> 26<p class="">Snap out of fear. Don't let fear cripple you. Figure out the solutions to your problems.</p> 27</li> 28<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"> 29<p class=""><strong>Choose courage</strong></p> 30<p class="">Make the hard decisions. For example, you may have to lay off employees. You're not here to make friends. You're here to build a lasting business.</p> 31</li> 32<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"> 33<p class=""><strong>Crisis â Opportunity</strong></p> 34<p class="">Change allows opportunity. With change, the strong can become weak and the weak can become strong. See the opportunity clearly and be prepared to seize the moment.</p> 35</li> 36</ol> 37<div class="relative mt-8 mb-4"><div class="absolute -left-4 top-1/2 w-1.5 h-px bg-primary/20"></div><h3 class="text-xl font-semibold tracking-tight relative pl-0">Prepare your team:</h3></div> 38<p class=""><em>To prepare your team, you must:</em></p> 39<ol class="my-2 ml-2 list-none technical-ordered-list"> 40<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Start with Why</strong></li> 41<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Reaffirm mission & values</strong></li> 42<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Showcase Leadership</strong> 43<ul class="my-2 ml-2 list-none [&>li]:relative [&>li]:pl-6 [&>li]:before:absolute [&>li]:before:left-0 [&>li]:before:top-1.5 [&>li]:before:content-['â»'] [&>li]:before:font-mono [&>li]:before:text-primary/40 [&>li]:before:text-sm"> 44<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed">Customers, employees, investors need to be reminded of why they joined you & your vision.</li> 45<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed">They're looking <strong>
45to you</strong> for direction and action.</li> 46</ul> 47</li> 48<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Align your team.</strong></li> 49<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Ask for commitment.</strong></li> 50</ol> 51<div class="relative mt-8 mb-4"><div class="absolute -left-4 top-1/2 w-1.5 h-px bg-primary/20"></div><h3 class="text-xl font-semibold tracking-tight relative pl-0">Prepare your company:</h3></div> 52<p class=""><em>To prepare your company, you must:</em></p> 53<ol class="my-2 ml-2 list-none technical-ordered-list"> 54<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Focus on cash & cash flow.</strong> 55<ul class="my-2 ml-2 list-none [&>li]:relative [&>li]:pl-6 [&>li]:before:absolute [&>li]:before:left-0 [&>li]:before:top-1.5 [&>li]:before:content-['â»'] [&>li]:before:font-mono [&>li]:before:text-primary/40 [&>li]:before:text-sm"> 56<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed">Have a daily cash, cash flow, and cash runway report. Zappos is a good example of this.</li> 57</ul> 58</li> 59<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Create Financial Degrees of Freedom</strong>:<!-- --> 60<ul class="my-2 ml-2 list-none [&>li]:relative [&>li]:pl-6 [&>li]:before:absolute [&>li]:before:left-0 [&>li]:before:top-1.5 [&>li]:before:content-['â»'] [&>li]:before:font-mono [&>li]:before:text-primary/40 [&>li]:before:text-sm"> 61<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Best:</strong> Earn more from Customers</li> 62<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Good:</strong> Improve unit economics</li> 63<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>OK:</strong> Cut excess, you should've done this.</li> 64<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>If necessary:</strong> Raise equity or debt.</li> 65</ul> 66</li> 67<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Concentrate investments in your future</strong>.<!-- --> 68<ul class="my-2 ml-2 list-none [&>li]:relative [&>li]:pl-6 [&>li]:before:absolute [&>li]:before:left-0 [&>li]:before:top-1.5 [&>li]:before:content-['â»'] [&>li]:before:font-mono [&>li]:before:text-primary/40 [&>li]:before:text-sm"> 69<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed">Focus on the most important & leveraged investments. (I thought of <a target="_blank" rel="noopener noreferrer" class="relative inline-block text-neutral-800 dark:text-neutral-200 before:absolute before:bottom-[1px] before:left-0 before:right-0 before:h-px before:bg-neutral-300/50 dark:before:bg-neutral-700/50 after:absolute after:bottom-[1px] after:left-0 after:right-0 after:h-px after:bg-primary/50 dark:after:bg-primary-light/50 after:origin-left after:scale-x-0 hover:after:scale-x-100 after:transition-transform after:duration-300 hover:text-primary dark:hover:text-primary-light transition-colors duration-300 [&>*]:relative [&>*]:z-10" href="https://mvwi.medium.com/exhaustive-notes-zero-to-one-peter-thiel-eff75b3b1266#:~:text=If%20you%20do%20decide%20to%20start%20a%20company%2C%20remember%20power%20law%20dynamics%20come%20in%20to%20play%20in%20many%20other%20ways">The Power Law</a> from Zero to One)</li> 70</ul> 71</li> 72<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Constraints â Creativity</strong>.<!-- --> 73<ul class="my-2 ml-2 list-none [&>li]:relative [&>li]:pl-6 [&>li]:before:absolute [&>li]:before:left-0 [&>li]:before:top-1.5 [&>li]:before:content-['â»'] [&>li]:before:font-mono [&>li]:before:text-primary/40 [&>li]:before:text-sm"> 74<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed">Recognizing your constraints allows you to focus on coming up with a better solution than throwing money at the problem.</li> 75</ul> 76</li> 77</ol> 78<div class="relative group mt-12 mb-6"><div class="absolute -left-4 top-1/2 w-2 h-px bg-primary/20"></div><h2 class="text-2xl font-semibold tracking-tight relative pl-0">Leadership Principles:</h2></div> 79<p class="">Be authentic, human, balance optimism and realism.</p> 80<p class="">Be both motivational and inspirational.</p> 81<ul class="my-2 ml-2 list-none [&>li]:relative [&>li]:pl-6 [&>li]:before:absolute [&>li]:before:left-0 [&>li]:before:top-1.5 [&>li]:before:content-['â»'] [&>li]:before:font-mono [&>li]:before:text-primary/40 [&>li]:before:text-sm"> 82<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Be communicative</strong></li> 83<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Have conviction</strong></li> 84<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Be confident</strong></li> 85<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed"><strong>Be calm</strong></li> 86</ul> 87<div class="relative group mt-12 mb-6"><div class="absolute -left-4 top-1/2 w-2 h-px bg-primary/20"></div><h2 class="text-2xl font-semibold tracking-tight relative pl-0">Strategy:</h2></div> 88<p class="">Simplicity scales, complexity doesnât. <strong>Be quick.</strong> Speed is one of the best business strategies.</p> 89<p class="">Double down on your top talent. Seek alignment, not agreement.</p> 90<p class="">Tighten up your value proposition and solve real problems.</p> 91<p class="">Three reasons people buy <em>regardless</em> of market conditions:</p> 92<ol class="my-2 ml-2 list-none technical-ordered-list"> 93<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed">To drive growth</li> 94<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed">To save money</li> 95<li class="mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed">To reduce risk.</li> 96</ol></div></article><footer class="relative mt-24 border-t border-neutral-200 dark:border-neutral-800"><div class="absolute inset-0 w-full h-full pointer-events-none"></div><div class="relative mx-auto max-w-2xl px-4 py-8"><div class="grid gap-8 md:gap-12"><div class="relative"><div class="absolute -left-16 top-0 hidden md:block"><span class="font-mono text-[11px] text-neutral-400 dark:text-neutral-600 tabular-nums">REF.01</span></div><div class="mb-3 flex items-center gap-2"><div class="flex items-center gap-2"><span class="font-mono text-[11px] uppercase tracking-wider text-neutral-500">Navigation</span></div><div class="relative h-px flex-1"><div class="absolute inset-0 bg-gradient-to-r from-neutral-200 to-transparent dark:from-neutral-800"></div></div></div><div class="space-y-2"><div class="grid grid-cols-2 gap-4"><a class="group relative font-mono text-[11px] text-neutral-500 dark:text-neutral-400 uppercase hover:text-neutral-900 dark:hover:text-neutral-200 transition-colors duration-200" href="/"><span class="absolute -left-3 font-mono text-accent-system opacity-0 transition-opacity group-hover:opacity-100">â</span>Home</a><a class="group relative font-mono text-[11px] text-neutral-500 dark:text-neutral-400 uppercase hover:text-neutral-900 dark:hover:text-neutral-200 transition-colors duration-200" href="/blog"><span class="absolute -left-3 font-mono text-accent-system opacity-0 transition-opacity group-hover:opacity-100">â</span>Blog</a></div></div></div><div class="relative"><div class="absolute -left-16 top-0 hidden md:block"><span class="font-mono text-[11px] text-neutral-400 dark:text-neutral-600 tabular-nums">
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The focus is shifting to companies \",[\"$\",\"strong\",null,{\"children\":\"with profitability\"}],\".\"]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"The path to success is medium to long-term growth while improving profitablility.\"}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"What works in any market?\"}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"Consistent growth and disciplined financial management that translates into\\nimproving margins.\"}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"Itâs important to continually ask yourself two questions:\"}],\"\\n\",[\"$\",\"blockquote\",null,{\"className\":\"mt-6 border-l-2 border-neutral-300 pl-6 italic text-neutral-800 dark:border-neutral-700 dark:text-neutral-200\",\"children\":[\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"What decisions do I plan to make\"}],\"\\n\"]}],\"\\n\",[\"$\",\"blockquote\",null,{\"className\":\"mt-6 border-l-2 border-neutral-300 pl-6 italic text-neutral-800 dark:border-neutral-700 dark:text-neutral-200\",\"children\":[\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"What decisions do I wish I wouldâve made if I had 6 months of cash left?\"}],\"\\n\"]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Face reality, adapt fast, have discipline rather than regret.\"}]}],\"\\n\",[\"$\",\"div\",null,{\"className\":\"relative group mt-12 mb-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"absolute -left-4 top-1/2 w-2 h-px bg-primary/20\"}],[\"$\",\"h2\",null,{\"className\":\"text-2xl font-semibold tracking-tight relative pl-0\",\"children\":\"Prepare:\"}]]}],\"\\n\",[\"$\",\"div\",null,{\"className\":\"relative mt-8 mb-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"absolute -left-4 top-1/2 w-1.5 h-px bg-primary/20\"}],[\"$\",\"h3\",null,{\"className\":\"text-xl font-semibold tracking-tight relative pl-0\",\"children\":\"Prepare yourself:\"}]]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":[\"$\",\"em\",null,{\"children\":\"To prepare yourself you must:\"}]}],\"\\n\",[\"$\",\"ol\",null,{\"className\":\"my-2 ml-2 list-none technical-ordered-list\",\"children\":[\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Confront reality\"}]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"Maintain unwavering faith that you will prevail, but also confront the brutal facts of your current reality.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Confront fear\"}]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"Snap out of fear. Don't let fear cripple you. Figure out the solutions to your problems.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Choose courage\"}]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"Make the hard decisions. For example, you may have to lay off employees. You're not here to make friends. You're here to build a lasting business.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Crisis â Opportunity\"}]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"Change allows opportunity. With change, the strong can become weak and the weak can become strong. See the opportunity clearly and be prepared to seize the moment.\"}],\"\\n\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"div\",null,{\"className\":\"relative mt-8 mb-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"absolute -left-4 top-1/2 w-1.5 h-px bg-primary/20\"}],[\"$\",\"h3\",null,{\"className\":\"text-xl font-semibold tracking-tight relative pl-0\",\"children\":\"Prepare your team:\"}]]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":[\"$\",\"em\",null,{\"children\":\"To prepare your team, you must:\"}]}],\"\\n\",[\"$\",\"ol\",null,{\"className\":\"my-2 ml-2 list-none technical-ordered-list\",\"children\":[\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Start with Why\"}]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Reaffirm mission \u0026 values\"}]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[[\"$\",\"strong\",null,{\"children\":\"Showcase Leadership\"}],\"\\n\",[\"$\",\"ul\",null,{\"className\":\"my-2 ml-2 list-none [\u0026\u003eli]:relative [\u0026\u003eli]:pl-6 [\u0026\u003eli]:before:absolute [\u0026\u003eli]:before:left-0 [\u0026\u003eli]:before:top-1.5 [\u0026\u003eli]:before:content-['â»'] [\u0026\u003eli]:before:font-mono [\u0026\u003eli]:before:text-primary/40 [\u0026\u003eli]:before:text-sm\",\"children\":[\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":\"Customers, employees, investors need to be reminded of why they joined you \u0026 your vision.\"}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"They're looking \",[\"$\",\"strong\",null,{\"children\":\"to you\"}],\" for direction and action.\"]}],\"\\n\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Align your team.\"}]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Ask for c
96ommitment.\"}]}],\"\\n\"]}],\"\\n\",[\"$\",\"div\",null,{\"className\":\"relative mt-8 mb-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"absolute -left-4 top-1/2 w-1.5 h-px bg-primary/20\"}],[\"$\",\"h3\",null,{\"className\":\"text-xl font-semibold tracking-tight relative pl-0\",\"children\":\"Prepare your company:\"}]]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":[\"$\",\"em\",null,{\"children\":\"To prepare your company, you must:\"}]}],\"\\n\",[\"$\",\"ol\",null,{\"className\":\"my-2 ml-2 list-none technical-ordered-list\",\"children\":[\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[[\"$\",\"strong\",null,{\"children\":\"Focus on cash \u0026 cash flow.\"}],\"\\n\",[\"$\",\"ul\",null,{\"className\":\"my-2 ml-2 list-none [\u0026\u003eli]:relative [\u0026\u003eli]:pl-6 [\u0026\u003eli]:before:absolute [\u0026\u003eli]:before:left-0 [\u0026\u003eli]:before:top-1.5 [\u0026\u003eli]:before:content-['â»'] [\u0026\u003eli]:before:font-mono [\u0026\u003eli]:before:text-primary/40 [\u0026\u003eli]:before:text-sm\",\"children\":[\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":\"Have a daily cash, cash flow, and cash runway report. Zappos is a good example of this.\"}],\"\\n\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[[\"$\",\"strong\",null,{\"children\":\"Create Financial Degrees of Freedom\"}],\":\",\"\\n\",[\"$\",\"ul\",null,{\"className\":\"my-2 ml-2 list-none [\u0026\u003eli]:relative [\u0026\u003eli]:pl-6 [\u0026\u003eli]:before:absolute [\u0026\u003eli]:before:left-0 [\u0026\u003eli]:before:top-1.5 [\u0026\u003eli]:before:content-['â»'] [\u0026\u003eli]:before:font-mono [\u0026\u003eli]:before:text-primary/40 [\u0026\u003eli]:before:text-sm\",\"children\":[\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[[\"$\",\"strong\",null,{\"children\":\"Best:\"}],\" Earn more from Customers\"]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[[\"$\",\"strong\",null,{\"children\":\"Good:\"}],\" Improve unit economics\"]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[[\"$\",\"strong\",null,{\"children\":\"OK:\"}],\" Cut excess, you should've done this.\"]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[[\"$\",\"strong\",null,{\"children\":\"If necessary:\"}],\" Raise equity or debt.\"]}],\"\\n\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[[\"$\",\"strong\",null,{\"children\":\"Concentrate investments in your future\"}],\".\",\"\\n\",[\"$\",\"ul\",null,{\"className\":\"my-2 ml-2 list-none [\u0026\u003eli]:relative [\u0026\u003eli]:pl-6 [\u0026\u003eli]:before:absolute [\u0026\u003eli]:before:left-0 [\u0026\u003eli]:before:top-1.5 [\u0026\u003eli]:before:content-['â»'] [\u0026\u003eli]:before:font-mono [\u0026\u003eli]:before:text-primary/40 [\u0026\u003eli]:before:text-sm\",\"children\":[\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"Focus on the most important \u0026 leveraged investments. (I thought of \",[\"$\",\"a\",null,{\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"className\":\"relative inline-block text-neutral-800 dark:text-neutral-200 before:absolute before:bottom-[1px] before:left-0 before:right-0 before:h-px before:bg-neutral-300/50 dark:before:bg-neutral-700/50 after:absolute after:bottom-[1px] after:left-0 after:right-0 after:h-px after:bg-primary/50 dark:after:bg-primary-light/50 after:origin-left after:scale-x-0 hover:after:scale-x-100 after:transition-transform after:duration-300 hover:text-primary dark:hover:text-primary-light transition-colors duration-300 [\u0026\u003e*]:relative [\u0026\u003e*]:z-10\",\"href\":\"https://mvwi.medium.com/exhaustive-notes-zero-to-one-peter-thiel-eff75b3b1266#:~:text=If%20you%20do%20decide%20to%20start%20a%20company%2C%20remember%20power%20law%20dynamics%20come%20in%20to%20play%20in%20many%20other%20ways\",\"children\":\"The Power Law\"}],\" from Zero to One)\"]}],\"\\n\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[[\"$\",\"strong\",null,{\"children\":\"Constraints â Creativity\"}],\".\",\"\\n\",[\"$\",\"ul\",null,{\"className\":\"my-2 ml-2 list-none [\u0026\u003eli]:relative [\u0026\u003eli]:pl-6 [\u0026\u003eli]:before:absolute [\u0026\u003eli]:before:left-0 [\u0026\u003eli]:before:top-1.5 [\u0026\u003eli]:before:content-['â»'] [\u0026\u003eli]:before:font-mono [\u0026\u003eli]:before:text-primary/40 [\u0026\u003eli]:before:text-sm\",\"children\":[\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":\"Recognizing your constraints allows you to focus on coming up with a better solution than throwing money at the problem.\"}],\"\\n\"]}],\"\\n\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"div\",null,{\"className\":\"relative group mt-12 mb-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"absolute -left-4 top-1/2 w-2 h-px bg-primary/20\"}],[\"$\",\"h2\",null,{\"className\":\"text-2xl font-semibold tracking-tight relative pl-0\",\"children\":\"Leadership Principles:\"}]]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"Be authentic, human, balance optimism and realism.\"}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"Be both motivational and inspirational.\"}],\"\\n\",[\"$\",\"ul\",null,{\"className\":\"my-2 ml-2 list-none [\u0026\u003eli]:relative [\u0026\u003eli]:pl-6 [\u0026\u003eli]:before:absolute [\u0026\u003eli]:before:left-0 [\u0026\u003eli]:before:top-1.5 [\u0026\u003eli]:before:content-['â»'] [\u0026\u003eli]:before:font-mono [\u0026\u003eli]:before:text-primary/40 [\u0026\u003eli]:before:text-sm\",\"children\":[\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Be communicative\"}]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Have conviction\"}]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Be confident\"}]}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":[\"$\",\"strong\",null,{\"children\":\"Be calm\"}]}],\"\\n\"]}],\"\\n\",[\"$\",\"div\",null,{\"className\":\"relative group mt-12 mb-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"absolute -left-4 top-1/2 w-2 h-px bg-primary/20\"}],[\"$\",\"h2\",null,{\"className\":\"text-2xl font-semibold tracking-tight relative pl-0\",\"children\":\"Strategy:\"}]]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":[\"Simplicity scales, complexity doesnât. \",[\"$\",\"strong\",null,{\"children\":\"Be quick.\"}],\" Speed is one of the best business strategies.\"]}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"Double down on your top talent. Seek alignment, not agreement.\"}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":\"Tighten up your value proposition and solve real problems.\"}],\"\\n\",[\"$\",\"p\",null,{\"className\":\"\",\"children\":[\"Three reasons people buy \",[\"$\",\"em\",null,{\"children\":\"regardless\"}],\" of market conditions:\"]}],\"\\n\",[\"$\",\"ol\",null,{\"className\":\"my-2 ml-2 list-none technical-ordered-list\",\"children\":[\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":\"To drive growth\"}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":\"To save money\"}],\"\\n\",[\"$\",\"li\",null,{\"className\":\"mt-2 text-neutral-700 dark:text-neutral-300 leading-relaxed\",\"children\":\"To reduce risk.\"}],\"\\n\"]}]]}]]}]\n"])</script>
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