https://allandeutsch.com/_app/immutable/chunks/3OElVHIx.js

1import"./Bzak7iHL.js";import"./DvJAWxb3.js";import{f as n,b as i,V as c}from"./BxJAsQqh.js";import{l as m,s as l}from"./DRDuvXTo.js";import{M as p}from"./BHq7B9A9.js";const e={title:"Red ocean",description:"Crowded markets where customers have many options to choose from, resulting in cutthroat competition.",slug:"notes/red-ocean",publish:!0,lastmod:"2021-09-10T00:00:00.000Z",date:"2021-09-10T00:00:00.000Z",aliases:["Red ocean","Red oceans","red ocean","red oceans"],tags:["status/seedling","course/BlueOceanStrategy","taxonomy/reference"],readTime:2,internalLinks:["/notes/blue-ocean","/notes/customer-segment"],flashcards:[{prompt:"Unlike a blue ocean, red oceans are packed with both __________?",answer:"customers and competitors.  "},{prompt:"Red oceans are markets where the customer segments and the competitors that serve them are __________?",answer:"already well established. "},{prompt:"Typically companies competing in a red ocean are competing on __________?",answer:"cost and quality. "}]},{title:y,description:w,slug:k,publish:$,lastmod:v,date:T,aliases:R,tags:x,readTime:L,internalLinks:M,flashcards:S}=e;var d=n('<p>Unlike a <a href="/notes/blue-ocean">blue ocean</a>, red oceans are packed with both customers and competitors.</p> <p>Red oceans are markets where the <a href="/notes/customer-segment">customer segments</a> and the competitors that serve them are already well established.</p> <p>Red ocean strategy tends to be competition-based. Success is benchmarked in comparison to the competitors in the space. This is because the competitors are all fighting for the same customers.</p> <p>Typically companies competing in a red ocean are competing on <em>cost</em> and <em>quality</em>.</p> <p>Innovations of the last century have contributed to an increase in red oceans. This has been caused by factors such as:</p> <ul><li>Manufacturing innovation increased supply, causing downward pressure on prices</li> <li>Globalization has reduced the barriers for international competitors to serve customers globally, making competition global and creating more opportunity to <a href="/notes/customer-segment">re-segment</a> markets or compete directly</li></ul>',1);function q(t,a){const s=m(a,["children","$$slots","$$events","$$legacy"]);p(t,l(()=>s,()=>e,{children:(o,u)=>{var r=d();c(10),i(o,r)},$$slots:{default:!0}}))}export{q as default,e as metadata};