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184	<time datetime="2014-03-29" class="article_time">March 29, 2014</time>
185  <h1 class="article_title">
186    <a href="http://ampersate.com/the-last-7-months-of-our-venture">The last 7 months of our venture</a>
187  </h1>
188	<p>Roughly a year ago I joined a venture which would become one of the most memorable and teaching journey in my career, that I had a chance to be a part of so far.</p>
189
190<p>This is my point of view on the last days of probably the most dynamic and exciting investment fund a.k.a. development studio a.k.a. start-up that took place in Romania by today’s date. Which is also a very dead one at this moment.<br>
191With this article I will try to explain some reasoning behind such a long transitioning and the motivation behind our closing.</p>
192
193<hr>
194
195<p>I joined Geekcelerator in late April as the tech lead. There, my responsibilities included, but were not limited to tech advisory and development, but also on helping the fund transition into something more like <a href="http://betaworks.com">Betaworks</a>: an investment studio with its own projects and team.</p>
196<h3 id="doers_3">DOERS <a class="head_anchor" href="#doers_3">#</a></h3>
197<p>We were pretty sure we should be focusing on entrepreneurship tools. Softw

197are someone would use to understand and learn about start-ups and early business. </p>
198<blockquote class="short"><p>The secret to getting rich during a gold rush is to sell pickaxes and shovels not dig for gold.</p>
199</blockquote>
200<p>Following the same concept we came up with the <strong>content management for accelerators</strong> idea which seemed more like a business canvas editor on steroids. We even came up with a <strong>marketplace</strong> approach within a couple of iterations. Which was definitely a smart way of delivering such content for our users.</p>
201
202<p><a href="https://svbtleusercontent.com/sgiicxslq9ehca.png"><img src="https://svbtleusercontent.com/sgiicxslq9ehca_small.png" alt="DOERS v1"></a></p>
203
204<p>DOERS v1 was shipped by the end of May. V2 was deployed late August. And while Techpeaks event in Trento <a href="http://blog.biancawelds.com/2013/09/disrupt-or-die-baby/">was a great opportunity</a> to confirm dogfooding is good, we understood that what we are building if just <em>fun</em> and <em>nice to have</em>. And that San-Francisco wouldn’t buy DOERS the way it was back then, actually no one would.</p>
205
206<p>September was all about product development. Collaboration was what our product was missing, and it was what we were working hard to get right. This might have sound naive back then, but collaboration/communication is actually the only thing we should have cared about. We got that only later.</p>
207
208<p><a href="https://svbtleusercontent.com/iuc2oy9j0r2oza.png"><img src="https://svbtleusercontent.com/iuc2oy9j0r2oza_small.png" alt="DOERS v3"></a></p>
209
210<p>By the end of October, early November we shipped discussion support for our boards. This also included an immense shift to a new direction where the major features were bringing our tool closer to decision making and workflow management rather the initial positioning. Some sort of <a href="http://discourse.org/">Discourse</a> for enterprise if I may.</p>
211<h3 id="sanfrancisco-and-the-closing-of-the-fund_3">San-Francisco and the closing of the fund <a class="head_anchor" href="#sanfrancisco-and-the-closing-of-the-fund_3">#</a></h3>
212<p>October was a full month. In order to prepare for the fundraising we had to decide who are we and what do we want to do. The old <em>investment fund</em> entity was by far the last title you want to keep on the business card when asking for money from a VC. This and the fact that the only thing left from Geekcelerator was our team and some seed money, made it even less worth keeping.</p>
213
214<p>Geekcelerator had to go. The <a href="https://medium.com/this-happened-to-me/7539858c8d0d">official announcement</a> was published in December, although we were <a href="https://angel.co/founden">Founden</a> for already two months. Our investors were updated and Founden <em>was creating tools for entrepreneurs</em>.</p>
215
216<p>The purpose of our travel to San-Francisco was exclusively customer validation and fundraising for the new entity. After less than a month there, this led to another shift in product. <br>
217Too generic, too little market, not too challenging to be worth an investment, is what we’ve been told.</p>
218<h3 id="google-wave-approach_3">Google Wave approach <a class="head_anchor" href="#google-wave-approach_3">#</a></h3>
219<p>We had money until December, which was like two more months we could only afford. Due to the lack of any news lately, we experienced a big moral breakdown in November. This paid an important role in the development of the next events in our product.</p>
220
221<p>By looking back at the whole knowledge and experience we gained while working on the collaboration aspects, there was one common goal in the purpose of every iteration: simplified communication.</p>
222
223<p>Without realizing this, we were fixing different aspects of nowadays communication challenges, most of which are due to e-mail limitations. Inspired by the work on Google Wave, the next two months was what we were calling v4.</p>
224<h1 id="founden-v4_1">Founden v4 <a class="head_anchor" href="#founden-v4_1">#</a></h1>
225<p>V4 initial feature list was built by consulting the <a href="http://en.wikipedia.org/wiki/E-mail#Problems">Wikipedia e-mail problems list</a>. And although this topic would require a separate article, I will try to enumerate some of the challenges we encountered:</p>
226
227<ul>
228<li>federated identity (not just multiple accounts issue, but also the data synchronization and integrity)</li>
229<li>asynchronous communication while being also real-time when needed</li>
230<li>information organization (replies and forwarding)</li>
231<li>attachments (todos, links, location… etc.)</li>
232<li>conversation summary</li>
233<li>user experience</li>
234</ul>
235
236<iframe width="560" height="315" src="//www.youtube.com/embed/Jykw-WKsq4g"></iframe>
237
238<p>V4 is a conversation based communication tool taking a shot to offer a solution for most of what is listed above.</p>
239<h1 id="the-inevitable-closure_1">The inevitable closure <a class="head_anchor" href="#the-inevitable-closure_1">#</a></h1>
240<p>

240In December we were fully aware only a miracle could save us. We kept working for another two months hoping we will find a solution to keep up the development. But it didn’t happen.</p>
241
242<p>I also realized that Founden v4 was by far one of the most exciting and challenging project I had a chance to work on by that time. My <a href="http://pgbovine.net/unicorn-jobs.htm">unicorn job</a>.</p>
243
244<p>Some time ago the <a href="https://medium.com/p/4f0b027bc28">unofficial closing of our venture was announced</a>. With this article I would like to express my deepest respect for everyone who worked with us for the last months. Many thanks to the people who invested in us and trusted us. Thanks and sorry to people who had to leave us while walking our way down here (Sabin, David). And all the best to my team in their future journeys: Alex, Andreea, Cătălina, Ștefan and Vlad.</p>
245<h1 id="accolades_1">Accolades <a class="head_anchor" href="#accolades_1">#</a></h1>
246<p>Both Doers and Founden v4 are worthless without a future, a future we could not provide. So we decided it would be a fair thing to share our work with anyone who is thinking to attack the same problems we did, or who is working for the same market we did (<em>cough cough</em> Slack, Hipchat, Hangouts…). We published <a href="https://github.com/Founden">all our work on GitHub</a> under MIT license.</p>
247
248<p>We hope somebody will find it interesting some day.</p>
249
250<p><a href="https://news.ycombinator.com/item?id=7495700">Discuss on Hacker News</a>.</p>
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274  <a href="http://ampersate.com/moving-on">
275    <h4 class="readnext_header">Now read this</h4>
276    <h3 class="readnext_title">Moving on</h3>
277    <p class="readnext_content">TL;DR: We built an online learning service and now we are open sourcing it. A couple of days ago I decided to open source The Courseware Project. I must say I’m both happy and sad about doing this. Probably because I should have done it... <span class="continue_btn">Continue&nbsp;&rarr;</span></p>
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