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1<main id="main-content" class="page-module__JIc61q__page"><header class="marketing-masthead page-module__JIc61q__hero"><div class="page-module__JIc61q__container"><div class="page-module__JIc61q__heroCopy"><p class="page-module__JIc61q__eyebrow">About Us</p><h1 class="marketing-h1">Building the interaction layer for the agentic era.</h1><p class="marketing-deck page-module__JIc61q__intro">Sentia Labs is an applied HCI research lab building tools for designing and evaluating human-agent interaction.</p><div class="marketing-hero-actions page-module__JIc61q__heroAction"><a href="#thesis" class="marketing-link">Read our thesis <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-down" aria-hidden="true"><path d="M12 5v14"></path><path d="m19 12-7 7-7-7"></path></svg></a></div></div><div class="marketing-artifact-entrance page-module__JIc61q__imageEntrance" data-artifact-entry="load"><figure class="page-module__JIc61q__heroImage"><img alt="Blue and teal light refracted through a finely ribbed surface." width="4000" height="2500" decoding="async" data-nimg="1" style="color:transparent" sizes="(max-width: 1360px) 94vw, 1280px" srcSet="/_next/image?url=%2Fmarketing%2Fabout%2Fbackground-splash.jpg&w=640&q=75&dpl=dpl_AqQoaHDPtvAweqUYJi7r7Y6kPPY9 640w, /_next/image?url=%2Fmarketing%2Fabout%2Fbackground-splash.jpg&w=750&q=75&dpl=dpl_AqQoaHDPtvAweqUYJi7r7Y6kPPY9 750w, /_next/image?url=%2Fmarketing%2Fabout%2Fbackground-splash.jpg&w=828&q=75&dpl=dpl_AqQoaHDPtvAweqUYJi7r7Y6kPPY9 828w, /_next/image?url=%2Fmarketing%2Fabout%2Fbackground-splash.jpg&w=1080&q=75&dpl=dpl_AqQoaHDPtvAweqUYJi7r7Y6kPPY9 1080w, /_next/image?url=%2Fmarketing%2Fabout%2Fbackground-splash.jpg&w=1200&q=75&dpl=dpl_AqQoaHDPtvAweqUYJi7r7Y6kPPY9 1200w, /_next/image?url=%2Fmarketing%2Fabout%2Fbackground-splash.jpg&w=1920&q=75&dpl=dpl_AqQoaHDPtvAweqUYJi7r7Y6kPPY9 1920w, /_next/image?url=%2Fmarketing%2Fabout%2Fbackground-splash.jpg&w=2048&q=75&dpl=dpl_AqQoaHDPtvAweqUYJi7r7Y6kPPY9 2048w, /_next/image?url=%2Fmarketing%2Fabout%2Fbackground-splash.jpg&w=3840&q=75&dpl=dpl_AqQoaHDPtvAweqUYJi7r7Y6kPPY9 3840w" src="/_next/image?url=%2Fmarketing%2Fabout%2Fbackground-splash.jpg&w=3840&q=75&dpl=dpl_AqQoaHDPtvAweqUYJi7r7Y6kPPY9"/></figure></div></div></header><section id="mission" aria-labelledby="mission-heading" class="marketing-section page-module__JIc61q__section"><div class="page-module__JIc61q__mission"><p class="page-module__JIc61q__eyebrow">Our mission</p><h2 id="mission-heading" class="marketing-h2">Help designers shape how intelligent systems behave, and how people work with them.</h2><p class="marketing-deck">Software is gaining a new kind of participant. We study how people and agents work together, and we build the tools that let designers prototype, observe, and evaluate that work.</p></div></section><section id="thesis" aria-labelledby="thesis-heading" class="marketing-section page-module__JIc61q__section"><div class="page-module__JIc61q__container"><div class="page-module__JIc61q__principlesOverview"><div class="page-module__JIc61q__principlesIntro"><h2 id="thesis-heading" class="marketing-h2">Our thesis: design now mediates between people and agents.</h2><p class="marketing-deck">As agents become participants in software, design must account for people expressing intent, agents taking action, and interfaces mediating between them. We believe the next generation of design tooling must make these interactions possible to prototype, observe, and evaluate.</p></div><div class="marketing-artifact-entrance page-module__JIc61q__diagramEntrance" data-artifact-entry="load"><svg class="page-module__JIc61q__contextDiagram" viewBox="0 0 520 320" role="img" aria-labelledby="shared-context-title shared-context-description"><title id="shared-context-title">People and AI agents, connected through shared context</title><desc id="shared-context-description">People and AI agents connect to the same organizational foundation of goals, decisions, and outcomes, illustrated as linked layers.</desc><g class="page-module__JIc61q__diagramGuides" fill="none" stroke="currentColor" stroke-width="1"><path d="M260 18V302M28 168H492" stroke-dasharray="2 6"></path><circle cx="260" cy="168" r="115" stroke-dasharray="2 6"></circle><path d="M28 24h10m-5-5v10M482 24h10m-5-5v10M28 298h10m-5-5v10M482 298h10m-5-5v10"></path></g><g class="page-module__JIc61q__diagramLines" fill="none" stroke="currentColor" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"><circle cx="94" cy="47" r="11"></circle><path d="M75 84v-9c0-10 8-17 19-17s19 7 19 17v9M76 43a9 9 0 0 0-9 16M67 67c-7 2-12 8-12 15v2M112 43a9 9 0 0 1 9 16M121 67c7 2 12 8 12 15v2"></path><path d="M413 42l-15 17m41-17 15 17m-54 16 15 14m37-14-15 14M412 66h28"></path><rect x="414" y="24" width="24" height="24" rx="2"></rect><rect x="390" y="58" width="20" height="20" rx="2"></rect><rect x="442" y="58" width="20" height="20" rx="2"></rect><rect x="416" y="86" width="20" height="20" rx="2"></rect><path d="M94 98v58c0 7 5 12 12 12h60M426 120v36c0 7-5 12-12 12h-60"></path><path d="m260 116 88 43-88 43-88-43Z"></path><path d="m172 177 88 43 88-43M172 195l88 43 88-43M172 159v36m176-36v36M260 202v36"></path><path d="m216 138 88 43m-88 0 88-43"></path><circle cx="168" cy="168" r="3" class="page-module__JIc61q__diagramNode"></circle><circle cx="352" cy="168" r="3" class="page-module__JIc61q__diagramNode"></circle></g></svg></div></div></div></section><section aria-labelledby="problem-heading" class="marketing-section marketing-section-card page-module__JIc61q__section page-module__JIc61q__visionSection"><div class="page-module__JIc61q__container page-module__JIc61q__vision"><h2 id="problem-heading" class="marketing-h2">The problem we are solving.</h2><div class="page-module__JIc61q__narrative"><p>A polished interface does not tell us whether an agent understands a task, acts within the right boundaries, or helps someone reach their goal. Designers need ways to test behavior across different c
1ontexts, identify interaction failures, and preserve human agency as systems become more autonomous.</p></div></div></section><section aria-labelledby="agenda-heading" class="marketing-section page-module__JIc61q__section"><div class="page-module__JIc61q__container"><div class="page-module__JIc61q__principlesIntro"><h2 id="agenda-heading" class="marketing-h2">Our research agenda.</h2><p class="marketing-deck">Three questions organize the labâs work. Each one is a gap in how teams design for agents today.</p></div><div class="page-module__JIc61q__principles page-module__JIc61q__agenda"><article><h3>Human-agent collaboration</h3><p class="page-module__JIc61q__agendaQuestion">How should people delegate work, inspect progress, and intervene?</p><p>We explore mixed-initiative interaction, adjustable autonomy, and meaningful human control.</p></article><article><h3>Agent-interface interaction</h3><p class="page-module__JIc61q__agendaQuestion">How do agents perceive interfaces, interpret their affordances, and navigate workflows?</p><p>We study interface grounding, computer use, and recovery from errors.</p></article><article><h3>Behavioral prototyping and evaluation</h3><p class="page-module__JIc61q__agendaQuestion">How can designers test experiences that respond differently to different users and contexts?</p><p>We explore simulation environments and human-calibrated evaluations of usability, task success, and agent behavior.</p></article></div></div></section><section aria-labelledby="building-heading" class="marketing-section page-module__JIc61q__section"><div class="page-module__JIc61q__container"><div class="page-module__JIc61q__productsIntro"><h2 id="building-heading" class="marketing-h2">From research to tooling.</h2><div class="page-module__JIc61q__narrative"><p>Our ambition is to turn these findings into practical design tools and evaluation infrastructure, helping teams move from designing screens to shaping intelligent behavior.</p><p>Our team brings experience across design, engineering, AI, and enterprise software, including building products inside Fortune 500 organizations, with advisors who have led large design organizations. Today that work ships in three parts, across two products.</p></div></div><div class="page-module__JIc61q__principles page-module__JIc61q__build"><article><h3>Digital twins grounded in first-party data</h3><p>Every twin is spawned from a teamâs own interviews, research, and product behavior, never a stock persona.</p></article><article><h3>Behavioral simulation of product decisions</h3><p>Twins act on the principles psychology already trusts, from personality traits to loss aversion and habit, and work through real prototypes and live products.</p></article><article><h3>A flywheel measured against what ships</h3><p>Shipped outcomes flow back to the simulations that predicted them, so accuracy is measured, not asserted.</p></article></div><div class="page-module__JIc61q__products"><article class="page-module__JIc61q__product"><div class="page-module__JIc61q__productIdentity"><svg viewBox="0 0 64 64" aria-hidden="true" class="solution-orb"><defs><radialGradient id="_S_1_-base" cx="30%" cy="22%" r="90%"><stop stop-color="#fff2c7"></stop><stop offset=".35" stop-color="#ffa666"></stop><stop offset=".68" stop-color="#f36341"></stop><stop offset="1" stop-color="#722b49"></stop></radialGradient><radialGradient id="_S_1_-light" cx="20%" cy="75%" r="70%"><stop stop-color="#eee4ff" stop-opacity=".95"></stop><stop offset=".45" stop-color="#de99fa" stop-opacity=".55"></stop><stop offset="1" stop-color="#fff" stop-opacity="0"></stop></radialGradient><filter id="_S_1_-grain" x="0" y="0" width="100%" height="100%"><feTurbulence type="fractalNoise" baseFrequency=".85" numOctaves="3" seed="8"></feTurbulence><feColorMatrix type="saturate" values="0"></feColorMatrix><feComponentTransfer><feFuncA type="linear" slope=".22"></feFuncA></feComponentTransfer><feComposite in2="SourceGraphic" operator="in"></feComposite><feBlend in2="SourceGraphic" mode="soft-light"></feBlend></filter></defs><g filter="url(#_S_1_-grain)"><circle cx="32" cy="32" r="31" fill="url(#_S_1_-base)"></circle><circle cx="32" cy="32" r="31" fill="url(#_S_1_-light)"></circle></g></svg><div><h3>Synthetic UXR</h3><span class="solution-status-badge-module__NEmV3G__badge" data-solution="research" data-size="compact">Get started today</span></div></div><div class="page-module__JIc61q__productBody"><p>Digital twins of your users, spawned from your own research and behavioral data, simulate how people respond to a design, flow, or price before it ships.</p><a class="marketing-link" href="/">Explore Synthetic UXR <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewB
1ox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></article><article class="page-module__JIc61q__product"><div class="page-module__JIc61q__productIdentity"><svg viewBox="0 0 64 64" aria-hidden="true" class="solution-orb"><defs><radialGradient id="_S_2_-base" cx="30%" cy="22%" r="90%"><stop stop-color="#d8fff0"></stop><stop offset=".35" stop-color="#75c6c0"></stop><stop offset=".68" stop-color="#527ba2"></stop><stop offset="1" stop-color="#293949"></stop></radialGradient><radialGradient id="_S_2_-light" cx="20%" cy="75%" r="70%"><stop stop-color="#c7d4ff" stop-opacity=".95"></stop><stop offset=".45" stop-color="#9bacf8" stop-opacity=".55"></stop><stop offset="1" stop-color="#fff" stop-opacity="0"></stop></radialGradient><filter id="_S_2_-grain" x="0" y="0" width="100%" height="100%"><feTurbulence type="fractalNoise" baseFrequency=".85" numOctaves="3" seed="8"></feTurbulence><feColorMatrix type="saturate" values="0"></feColorMatrix><feComponentTransfer><feFuncA type="linear" slope=".22"></feFuncA></feComponentTransfer><feComposite in2="SourceGraphic" operator="in"></feComposite><feBlend in2="SourceGraphic" mode="soft-light"></feBlend></filter></defs><g filter="url(#_S_2_-grain)"><circle cx="32" cy="32" r="31" fill="url(#_S_2_-base)"></circle><circle cx="32" cy="32" r="31" fill="url(#_S_2_-light)"></circle></g></svg><div><h3>DesignOps</h3><span class="solution-status-badge-module__NEmV3G__badge" data-solution="design" data-size="compact">Private Beta</span></div></div><div class="page-module__JIc61q__productBody"><p>Human-agent collaboration in practice: agents prepare the staffing, standards, and review work behind enterprise design, and people decide.</p><a class="marketing-link" href="/solutions/design-operations">Explore DesignOps <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></article></div></div></section><section aria-labelledby="about-cta-heading" class="marketing-section marketing-section-card page-module__JIc61q__section page-module__JIc61q__closing"><div class="page-module__JIc61q__closingCopy"><h2 id="about-cta-heading" class="marketing-h2">Help shape how people and agents work together.</h2><p class="marketing-deck">Bring us the research or design question you are working through.</p><a href="/#contact" class="marketing-button" data-variant="primary" data-demo-cta="platform">Meet Sentia <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right" aria-hidden="true"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></a></div></section></main><footer class="marketing-footer relative z-10"><div class="mx-auto grid max-w-7xl gap-10 px-(--page-padding-x) py-24 sm:py-32 lg:grid-cols-[1.4fr_1fr_1fr_1fr] lg:gap-12"><div><a class="inline-flex items-center text-foreground transition-opacity duration-(--duration-fast) ease-(--ease-out) hover:opacity-70" aria-label="Sentia Labs home" href="/"><svg viewBox="0 0 1000 291.4" fill="currentColor" class="h-6 w-auto" aria-hidden="true"><path d="M251.4,87.7v-39c0-3.9-3.2-7.1-7.1-7.1h-89.4c-3.9,0-7.1,3.2-7.1,7.1v30.5c0,5.4-5.8,8.8-10.5,6.3L57.2,42.3c-4.7-2.4-10.3,1.1-10.3,6.4v46.1h93.7c3.9,0,7.1,3.2,7.1,7.1v38.4c0,2.7,1.5,5.2,3.9,6.4l99.7,49.9v-49.2c0-2.7-1.5-5.2-3.9-6.4l-87-43.5c-1.3-.7-.9-2.7.6-2.7h83.2c3.9,0,7.1-3.2,7.1-7.1Z"></path><path d="M46.9,203.7v39c0,3.9,3.2,7.1,7.1,7.1h89.4c3.9,0,7.1-3.2,7.1-7.1v-30.5c0-5.4,5.8-8.8,10.5-6.3l80,43.1c4.7,2.4,10.3-1.1,10.3-6.4v-46.1h-93.7c-3.9,0-7.1-3.2-7.1-7.1v-38.4c0-2.7-1.5-5.2-3.9-6.4l-99.7-49.9v49.2c0,2.7,1.5,5.2,3.9,6.4l87,43.5c1.3,.7,.9,2.7-.6,2.7H54c-3.9,0-7.1,3.2-7.1,7.1Z"></path><path d="M367.1,231.5c-13.8,0-25.5-2.5-35.3-7.5-9.7-5-17.5-11.6-23.2-19.6-5.7-8-9.6-16.8-11.
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d="M804,91.2c-4.2,0-7.8-1.5-10.9-4.5-3.1-3-4.6-6.5-4.6-10.6s1.5-7.5,4.6-10.6c3.1-3,6.7-4.5,10.9-4.5s8,1.5,11.1,4.5c3.1,3,4.6,6.5,4.6,10.6s-1.5,7.5-4.6,10.6c-3.1,3-6.8,4.5-11.1,4.5ZM791.5,226.8v-117.1h25.3v117.1h-25.3Z"></path><path d="M887.7,229.6c-10,0-19.3-2.6-27.7-7.8-8.4-5.2-15.1-12.4-20.1-21.8-4.9-9.4-7.4-19.9-7.4-31.7s2.5-22.5,7.4-31.9c4.9-9.4,11.6-16.6,20.1-21.8,8.4-5.2,17.7-7.8,27.7-7.8s13.6,1.2,19.1,3.6c5.5,2.4,9.9,5.2,13.3,8.5,3.4,3.2,5.6,5.8,6.7,7.7h.7v-16.9h25.5v117.1h-25.5v-16.9h-.7c-1.1,2-3.3,4.6-6.7,7.8-3.4,3.2-7.9,6-13.3,8.4-5.5,2.4-11.9,3.6-19.1,3.6ZM892.8,207.1c6.5,0,12.4-1.6,17.7-4.8,5.3-3.2,9.5-7.7,12.5-13.6,3-5.9,4.5-12.7,4.5-20.4s-1.5-14.8-4.5-20.6c-3-5.9-7.2-10.4-12.5-13.6s-11.2-4.8-17.7-4.8-12.1,1.6-17.4,4.8c-5.3,3.2-9.4,7.7-12.4,13.6-3,5.9-4.5,12.8-4.5,20.6s1.5,14.5,4.5,20.4c3,5.9,7.1,10.4,12.4,13.6,5.3,3.2,11.1,4.8,17.4,4.8Z"></path></svg></a><p class="mt-6 max-w-80 text-[15px] leading-relaxed text-muted-foreground">Enabling design organizations to run at AI 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