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1<link rel="preload" as="image" imageSrcSet="/_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=32&amp;q=100 32w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=48&amp;q=100 48w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=64&amp;q=100 64w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=96&amp;q=100 96w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=128&amp;q=100 128w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=256&amp;q=100 256w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=384&amp;q=100 384w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=640&amp;q=100 640w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=750&amp;q=100 750w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=828&amp;q=100 828w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=1080&amp;q=100 1080w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=1200&amp;q=100 1200w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=1920&amp;q=100 1920w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=2048&amp;q=100 2048w, /_next/image?url=%2Fbrand%2Fauntie-mam-kitchen.webp&amp;w=3840&amp;q=100 3840w" imageSizes="(max-width: 1920px) 3840w, (max-width: 1536px) 3072w, (max-width: 1280px) 2560w, (max-width: 1024px) 2048w, (max-width: 768px) 1536w, (max-width: 640px) 1280w"/><meta name="next-size-adjust" content=""/><link href="/auntiemams-logo.png" rel="icon" type="image/png"/><title>Meet Auntie Mam | Thai Comfort Food Roots &amp; Inspiration</title><meta name="description" content="Learn the story of Auntie Mam, whose love for authentic Thai food and family recipes inspired a brand that brings comfort to tables around the world."/><meta property="og:title" content="Meet Auntie Mam | Thai Comfort Food Roots &amp; Inspiration"/><meta property="og:description" content="Learn the story of Auntie Mam, whose love for authentic Thai food and family recipes inspired a brand that brings comfort to tables around the world."/><meta property="og:url" content="https://auntiemams-rixou.vercel.app"/><meta property="og:site_name" content="Auntie Mam&#x27;s"/><meta property="og:image" content="https://auntiemams-rixou.vercel.app/auntiemams-logo.png"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Meet Auntie Mam | Thai Comfort Food Roots &amp; Inspiration"/><meta name="twitter:description" content="Learn the story of Auntie Mam, whose love for authentic Thai food and family recipes inspired a brand that brings comfort to tables around the world."/><meta name="twitter:image" content="https://auntiemams-rixou.vercel.app/auntiemams-logo.png"/>
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1</head><body><div hidden=""><!--$--><!--/$--></div><div class="admin-bar py-2 bg-black text-white hidden"><div class="container"></div></div><header class="sticky top-0 z-50 border-b border-white/10 bg-[#101d1c] text-[#fff8ea]"><div class="relative mx-auto flex min-h-28 w-full max-w-none items-center px-5 md:px-9 xl:min-h-32 xl:px-12"><div class="flex w-full items-center justify-between"><nav class="hidden items-center gap-5 xl:flex 2xl:gap-7"><a class="text-[0.72rem] font-semibold uppercase tracking-[0.1em] text-[#fff8ea] transition hover:text-[#f4c744] 2xl:text-xs" href="/">Home</a><a class="text-[0.72rem] font-semibold uppercase tracking-[0.1em] text-[#fff8ea] transition hover:text-[#f4c744] 2xl:text-xs" href="/meet-auntie-mam">Meet Auntie Mam</a><a class="text-[0.72rem] font-semibold uppercase tracking-[0.1em] text-[#fff8ea] transition hover:text-[#f4c744] 2xl:text-xs" href="/our-pantry">Our Pantry</a><div class="group relative flex items-center py-5"><a class="text-[0.72rem] font-semibold uppercase tracking-[0.1em] text-[#fff8ea] transition hover:text-[#f4c744] 2xl:text-xs" href="/in-the-kitchen">In the Kitchen</a><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chevron-down ml-1 size-3.5 text-[#f4c744] transition group-hover:rotate-180" aria-hidden="true"><path d="m6 9 6 6 6-6"></path></svg><div class="invisible absolute left-0 top-[calc(100%-0.35rem)] w-72 translate-y-2 rounded-2xl border border-white/10 bg-[#0b1514] p-3 opacity-0 shadow-2xl transition duration-200 group-hover:visible group-hover:translate-y-0 group-hover:opacity-100 group-focus-within:visible group-focus-within:translate-y-0 group-focus-within:opacity-100"><a class="block rounded-xl px-4 py-3 text-sm font-semibold text-[#fff8ea] transition hover:bg-white/8 hover:text-[#f4c744]" href="/how-to-cook">How to Cook Auntie Mam’s Pad Thai</a></div></div><a class="text-[0.72rem] font-semibold uppercase tracking-[0.1em] text-[#fff8ea] transition hover:text-[#f4c744] 2xl:text-xs" href="/contact">Contact Us</a></nav><nav class="ml-auto hidden items-center gap-3 xl:flex"><div aria-label="Choose language" class="flex items-center rounded-full border border-white/25 p-1" role="group"><button aria-pressed="true" class="rounded-full px-2.5 py-1.5 text-[0.65rem] font-bold tracking-[0.08em] transition bg-[#e84230] text-white" type="button">EN</button><button aria-pressed="false" class="rounded-full py-1 text-sm font-semibold transition text-white/65 hover:text-white px-2.5" type="button">ไทย</button></div><a aria-label="Search" class="rounded-full border border-white/25 p-2.5 text-[#fff8ea] transition hover:border-[#f4c744] hover:text-[#f4c744]" href="/search"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-search size-4" aria-hidden="true"><path d="m21 21-4.34-4.34"></path><circle cx="11" cy="11" r="8"></circle></svg></a></nav><button aria-expanded="false" aria-label="Open navigation" class="rounded-full border border-white/25 p-3 text-[#fff8ea] xl:hidden" type="button"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu size-5" aria-hidden="true"><path d="M4 5h16"></path><path d="M4 12h16"></path><path d="M4 19h16"></path></svg></button><div class="xl:hidden"><div aria-label="Choose language" class="flex items-center rounded-full border border-white/25 p-1" role="group"><button aria-pressed="true" class="rounded-full px-2.5 py-1.5 text-[0.65rem] font-bold tracking-[0.08em] transition bg-[#e84230] text-white" type="button">EN</button><button aria-pressed="false" class="rounded-full py-1 text-sm font-semibold transition text-white/65 hover:text-white px-2" type="button">ไทย</button></div></div></div><a aria-label="Auntie Mam’s home" class="absolute left-1/2 top-1/2 z-10 -translate-x-1/2 -translate-y-1/2" href="/"><img alt="Auntie Mam&#x27;s" width="72" height="72" loading="eager" fetchPriority="high" decoding="async" class="h-20 w-20 object-contain h-24 w-24 xl:h-28 xl:w-28" src="/brand/logo-full.webp"/></a></div></header><article><div><div class="overflow-hidden bg-[#f7eedf] text-[#0f1a1a]"><section class="py-16 md:py-24 lg:py-28"><div class="container grid gap-12 md:grid-cols-[minmax(0,0.95fr)_minmax(0,1.05fr)] md:items-center lg:gap-16"><div class="max-w-xl md:pr-4"><h1 class="brand-display text-6xl leading-[0.92] text-balance md:text-7xl lg:text-[5.5rem]">Meet Auntie Mam</h1><div class="mt-8 space-y-6 text-lg font-light leading-8 text-[#41504d]"><p><strong class="font-semibold text-[#0f1a1a]">Inspired by the flavors of home</strong>.<!-- --> <!-- -->Our love for Thai food was born in Bangkok, but it deepened as we traveled across Thailand filming food and culture TV shows. From bustling markets to tucked-away seaside kitchens, we tasted real Thai dishes, heard real stories, and felt something bigger than just “delicious.”</p><p><strong class="font-semibold text-[#0f1a1a]">That journey lit a spark:</strong> <!-- -->what if we could share those flavors—the kind locals are proud of—with people around the world? That’s how Auntie Mam’s was born. A ready-to-eat noodle that’s convenient, but still honors the bold, balanced, and unforgettable taste of Thailand.</p></div><div class="mt-9"><div class="flex flex-wrap gap-3"><a class="inline-flex items-center gap-2 rounded-full px-5 py-3 text-xs font-semibold uppercase tracking-[0.16em] transition hover:-translate-y-0.5 bg-[#e43d2b] text-white hover:bg-[#c92f21]" rel="noreferrer" target="_blank" href="https://shopee.co.th/auntiemams?categoryId=100629&amp;entryPoint=ShopByPDP&amp;itemId=56106170286">Shopee<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right size-3.5" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></a><a class="inline-flex items-center gap-2 rounded-full px-5 py-3 text-xs font-semibold uppercase tracking-[0.16em] transition hover:-translate-y-0.5 border border-[#b8a383] text-[#0f1a1a] hover:border-[#0f1a1a]" rel="noreferrer" target="_blank" href="https://www.tiktok.com/@auntiemams?_r=1&amp;_t=ZS-99RBXcKnry1">TikTok Shop<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right size-3.5" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></a><a class="inline-flex items-center gap-2 rounded-full px-5 py-3 text-xs font-semibold uppercase tracking-[0.16em] transition hover:-translate-y-0.5 border border-[#b8a383] text-[#0f1a1a] hover:border-[#0f1a1a]" rel="noreferrer" target="_blank" href="https://line.me/R/ti/p/@352eft
1st?oat_content=url&amp;ts=02022043">LINE<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right size-3.5" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></a></div></div></div><div class="relative min-h-[360px] overflow-hidden rounded-[1.75rem] shadow-[0_24px_80px_rgba(65,42,19,0.14)] md:min-h-[520px] lg:min-h-[580px]"><picture class="absolute inset-0"><img alt="Auntie Mam in her kitchen with Pad Thai products" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; %3E%3Cfilter id=&#x27;b&#x27; color-interpolation-filters=&#x27;sRGB&#x27;%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3CfeColorMatrix values=&#x27;1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1&#x27; 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1<div class="grid md:min-h-[640px] md:grid-cols-2 lg:min-h-[720px]"><div class="relative z-10 flex flex-col justify-center bg-[#f0d8b2] bg-cover bg-center px-8 py-16 md:px-14 md:py-20 lg:px-20 lg:py-24" style="background-image:url(&#x27;/brand/flower-pattern-light.webp&#x27;)"><blockquote class="brand-display max-w-xl text-[clamp(2rem,4.2vw,3.75rem)] leading-[1.08] text-[#0f1a1a]">I’ve always believed that delicious Thai food should be something families everywhere can enjoy!</blockquote><div class="mt-10 flex flex-wrap items-end gap-x-5 gap-y-3"><p class="text-[0.7rem] font-semibold uppercase tracking-[0.24em] text-[#41504d]">Surivipa Kultangwattana</p><div class="relative h-12 w-28 md:h-14 md:w-32"><picture class="absolute inset-0"><img alt="Surivipa Kultangwattana signature" loading="lazy" decoding="async" data-nimg="fill" class="object-contain object-left" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; 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