1<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><meta name="viewport" content="width=device-width" data-next-head=""/><title data-next-head="">HOTH X Helps E-Commerce Client Hit 25,000 Monthly Visitors</title><link rel="canonical" href="https://www.thehoth.com/case-studies/online-perfume-store-traffic/" data-next-head=""/><meta property="og:title" content="HOTH X Helps E-Commerce Client Hit 25,000 Monthly Visitors" data-next-head=""/><meta property="og:description" content="Are you the owner of a new or well-established website looking for more traffic? E-commerce businesses live or die by the number of people visiting their sites. You may want more conversions but that wonât happen unless you get more eyes on your products, promotions, or landing pages. We wrote this case study to show [â¦]" data-next-head=""/><link rel="icon" type="image/png" href="https://wpstg.thehoth.com/wp-content/uploads/2025/10/image.png" data-next-head=""/><meta property="og:image" content="https://wpstg.thehoth.com/wp-content/uploads/2025/10/image.png" data-next-head=""/><meta name="twitter:image" content="https://hoth-wp-nextjs.vercel.app/og-default.png" data-next-head=""/><link data-next-font="size-adjust" rel="preconnect" href="/" crossorigin="anonymous"/><link rel="preload" href="/_next/static/css/3c59c9cb3d1c97cf.css?dpl=dpl_J1Dx2P7iVrdyEe7Ya7ZUADa838Eg" as="style"/><link rel="stylesheet" href="/_next/static/css/3c59c9cb3d1c97cf.css?dpl=dpl_J1Dx2P7iVrdyEe7Ya7ZUADa838Eg" data-n-g=""/><noscript data-n-css=""></noscript>
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1<path fill="currentColor" d="m17.03 12.53-7.5 7.5a.75.75 0 0 1-1.06-1.06L15.44 12 8.47 5.03a.75.75 0 0 1 1.06-1.06l7.5 7.5a.75.75 0 0 1 0 1.06"></path></svg></button></div><div class="flex flex-row gap-2 py-2.5 transition-all duration-200 hover:text-persian-red"><a class="w-full flex gap-2.5 transition-all duration-200 hover:text-persian-red pointer-events-none" href="/case-studies/online-perfume-store-traffic/#"><div><p class="text-m-semibold">Content creation</p><p class="text-xs-regular text-gray-true-500">Targeted content built to live on your website.</p></div></a><button aria-label="Open header submenu" class="cursor-pointer transition-all duration-200 hover:text-persian-red"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="currentColor" d="m17.03 12.53-7.5 7.5a.75.75 0 0 1-1.06-1.06L15.44 12 8.47 5.03a.75.75 0 0 1 1.06-1.06l7.5 7.5a.75.75 0 0 1 0 1.06"></path></svg></button></div><div class="flex flex-row gap-2 py-2.5 transition-all duration-200 hover:text-persian-red"><a class="w-full flex gap-2.5 transition-all duration-200 hover:text-persian-red pointer-events-none" href="/case-studies/online-perfume-store-traffic/#"><div><p class="text-m-semibold">Link Building</p><p class="text-xs-regular text-gray-true-500">Get links of all sorts pointing back at your domain!</p></div></a><button aria-label="Open header submenu" class="cursor-pointer transition-all duration-200 hover:text-persian-red"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="currentColor" d="m17.03 12.53-7.5 7.5a.75.75 0 0 1-1.06-1.06L15.44 12 8.47 5.03a.75.75 0 0 1 1.06-1.06l7.5 7.5a.75.75 0 0 1 0 1.06"></path></svg></button></div><div class="flex flex-row gap-2 py-2.5 transition-all duration-200 hover:text-persian-red"><a class="w-full flex gap-2.5 transition-all duration-200 hover:text-persian-red pointer-events-none" href="/case-studies/online-perfume-store-traffic/#"><div><p class="text-m-semibold">Other SEO services</p><p class="text-xs-regular text-gray-true-500">From technical seo audits to improving your brandâs image, take a look at our products.</p></div></a><button aria-label="Open header submenu" class="cursor-pointer transition-all duration-200 hover:text-persian-red"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="currentColor" d="m17.03 12.53-7.5 7.5a.75.75 0 0 1-1.06-1.06L15.44 12 8.47 5.03a.75.75 0 0 1 1.06-1.06l7.5 7.5a.75.75 0 0 1 0 1.06"></path></svg></button></div></ul></div></div><div class="flex flex-row gap-2 py-2 transition-all duration-200 hover:text-persian-red"><a class="w-full flex gap-2.5 transition-all duration-200 hover:text-persian-red pointer-events-none" href="/case-studies/online-perfume-store-traffic/#"><div><p class="text-m-semibold">Resources</p></div></a><button aria-label="Open header submenu" class="cursor-pointer transition-all duration-200 hover:text-persian-red"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="currentColor" d="m17.03 12.53-7.5 7.5a.75.75 0 0 1-1.06-1.06L15.44 12 8.47 5.03a.75.75 0 0 1 1.06-1.06l7.5 7.5a.75.75 0 0 1 0 1.06"></path></svg></button></div><div class="flex flex-row gap-2 py-2 transition-all duration-200 hover:text-persian-red"><a class="w-full flex gap-2.5 transition-all duration-200 hover:text-persian-red pointer-events-none" href="/case-studies/online-perfume-store-traffic/#"><div><p class="text-m-semibold">Tools</p></div></a><button aria-label="Open header submenu" class="cursor-pointer transition-all duration-200 hover:text-persian-red"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="currentColor" d="m17.03 12.53-7.5 7.5a.75.75 0 0 1-1.06-1.06L15.44 12 8.47 5.03a.75.75 0 0 1 1.06-1.06l7.5 7.5a.75.75 0 0 1 0 1.06"></path></svg></button></div><div class="flex flex-row gap-2 py-2 transition-all duration-200 hover:text-persian-red"><a class="w-full flex gap-2.5 transition-all duration-200 hover:text-persian-red pointer-events-none" href="/case-studies/online-perfume-store-traffic/#"><div><p class="text-m-semibold">About</p></div></a><button aria-label="Open header submenu" class="cursor-pointer transition-all duration-200 hover:text-persian-red"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none">
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17.77 0 0 0-1.018.227 8 8 0 0 1-.517.642 7.5 7.5 0 0 0-2.042-2 .374.374 0 0 0-.454.03 5.61 5.61 0 0 1-7.337 0 .375.375 0 0 0-.46-.03 7.5 7.5 0 0 0-2.042 1.997 8.2 8.2 0 0 1-2.048-4.726h1.444a.77.77 0 0 0 .627-.307.75.75 0 0 0-.075-.974L3.53 9.22a.75.75 0 0 0-1.06 0L.22 11.47A.75.75 0 0 0 .77 12.75h1.507a9.75 9.75 0 0 0 17.642 4.938.75.75 0 0 0-.218-1.077m4.24-4.897a.75.75 0 0 0-.692-.463h-1.528A9.75 9.75 0 0 0 4.08 6.312a.75.75 0 0 0 1.219.876 8.25 8.25 0 0 1 14.916 4.062H18.75a.75.75 0 0 0-.53 1.28l2.25 2.25a.75.75 0 0 0 1.06 0l2.25-2.25a.75.75 0 0 0 .163-.817"></path></svg></div><p class="text-l-semibold laptop:text-h5-semibold">25,000 Monthly Visitors</p></div><div class="grid grid-cols-2 gap-6 laptop:gap-8"><div class="w-full flex flex-col gap-8 justify-between p-6 laptop:p-8 bg-white rounded-[20px] laptop:rounded-2xl "><div class="flex items-center justify-center h-[56px] w-[56px] laptop:h-[72px] laptop:w-[72px] rounded-xl bg-green-100 text-green-500"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#16B364" d="M6.011 13.856a.374.374 0 0 1-.375.394H1.5a.75.75 0 0 1-.731-.578.78.78 0 0 1 .152-.65 6.36 6.36 0 0 1 2.548-2.005 3.75 3.75 0 1 1 6.23-3.357.37.37 0 0 1-.212.392 6.01 6.01 0 0 0-3.476 5.804m17.063-.835a6.35 6.35 0 0 0-2.543-2.004 3.751 3.751 0 1 0-6.23-3.357.37.37 0 0 0 .212.392A6.01 6.01 0 0 1 18 13.5c0 .12 0 .238-.011.356a.373.373 0 0 0 .375.394H22.5a.749.749 0 0 0 .578-1.229zm-8.344 4.048a4.5 4.5 0 1 0-5.472 0A6.76 6.76 0 0 0 6.1 19.875.75.75 0 0 0 6.75 21h10.5a.75.75 0 0 0 .65-1.125 6.76 6.76 0 0 0-3.163-2.806z"></path></svg></div><p class="text-l-semibold laptop:text-h5-semibold"></p></div><div class="w-full flex flex-col gap-8 justify-between p-6 laptop:p-8 bg-white rounded-[20px] laptop:rounded-2xl "><div class="flex items-center justify-center h-[56px] w-[56px] laptop:h-[72px] laptop:w-[72px] rounded-xl bg-purple-100 text-purple-500"><svg xmlns="http://www.w3.org/2000/svg" width="25" height="24" fill="none"><path fill="#7A5AF8" d="M12.5 3.75a9 9 0 1 0 9 9 9.01 9.01 0 0 0-9-9m4.28 5.78-3.75 3.75a.75.75 0 1 1-1.06-1.06l3.75-3.75a.75.75 0 1 1 1.06 1.06M9.5 1.5a.75.75 0 0 1 .75-.75h4.5a.75.75 0 1 1 0 1.5h-4.5a.75.75 0 0 1-.75-.75"></path></svg></div><p class="text-l-semibold laptop:text-h5-semibold"></p></div></div></div></div></div></div></div> 2<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Are you the owner of a new or well-established website looking for more traffic? E-commerce businesses live or die by the number of people visiting their sites.</p> 3<!-- --> 4<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">You may want more conversions but that wonât happen unless you get more eyes on your products, promotions, or landing pages.</p> 5<!-- --> 6<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">We wrote this case study to show you how an e-commerce client more than doubled their traffic by using HOTH X. Keep reading below to learn how we did it and how our HOTH X product makes it easy for you to do the same.</p> 7<!-- --> 8<h2 class="mx-auto w-full mb-6 [&:last-child]:mb-0 mt-12 [&:first-child]:mt-0 pt-5 relative before:absolute before:top-0 before:content-[''] before:h-0.5 before:w-[160px] before:bg-persian-red text-h5-semibold laptop:text-h3-semibold [div+h2]:mt-[84px] max-w-[944px] px-6 before:left-6" id="undefined0">
8Background</h2> 9<!-- --> 10<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">An online provider of premium menâs and womenâs fragrances in the United Kingdom reached out to The HOTH in June 2020. The company stocks thousands of the most popular high-street fragrances and is constantly updating its inventory.</p> 11<!-- --> 12<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">They reached out to us wanting to boost their online presence to get more sales. It was clear that this e-commerce business was entirely dependent on people visiting their site. Therefore, we would start by using our SEO mojo to increase their organic traffic.</p> 13<!-- --> 14<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">This company was already on its way to getting more online visitors. We knew we could help by optimizing their keywords and setting up more links. We enrolled them in our <a href="https://www.thehoth.com/hoth-x/?">HOTH X</a> product and the results were staggering!</p> 15<!-- --> 16<h2 class="mx-auto w-full mb-6 [&:last-child]:mb-0 mt-12 [&:first-child]:mt-0 pt-5 relative before:absolute before:top-0 before:content-[''] before:h-0.5 before:w-[160px] before:bg-persian-red text-h5-semibold laptop:text-h3-semibold [div+h2]:mt-[84px] max-w-[944px] px-6 before:left-6" id="undefined0">The SEO Audit</h2> 17<!-- --> 18<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Our first step in working with this client was doing a complete audit of their site. As mentioned above, the company was already employing some effective SEO strategies. They just needed our expertise to reach the next level.</p> 19<!-- --> 20<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">We learned that their organic traffic was around 8,000 visitors per month when they first signed up with us. Their traffic had been trending upwards since the beginning of 2020.</p> 21<!-- --> 22<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">The HOTHâs <a href="https://www.thehoth.com/website-traffic/?">free website traffic tool</a> also allows any online business to generate a mini SEO report on its own.</p> 23<!-- --> 24<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Links are one of the best ways to increase traffic and SEO ranking. During the audit, we found that they only had about 50 links at the beginning of June 2020. Our marketing experts knew that they needed more links.</p> 25<!-- --> 26<h2 class="mx-auto w-full mb-6 [&:last-child]:mb-0 mt-12 [&:first-child]:mt-0 pt-5 relative before:absolute before:top-0 before:content-[''] before:h-0.5 before:w-[160px] before:bg-persian-red text-h5-semibold laptop:text-h3-semibold [div+h2]:mt-[84px] max-w-[944px] px-6 before:left-6" id="undefined0">The âEasy Winsâ Keyword Analysis</h2> 27<!-- --> 28<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">After the SEO audit, we can quickly influence a clientâs traffic by optimizing âeasy winâ keywords on their website. These are keywords they arenât currently ranking for in the 4-30 positions.</p> 29<!-- --> 30<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">It turns out the company had over 5,000 âeasy winâ keywords to choose from. We wouldnât use them all, but instead find ones that could help us quickly boost ranking and traffic.</p> 31<!-- --> 32<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Our goal was to select âeasy winâ keywords with high search volume (the number of people using the keyword in a search) but with a low keyword difficulty (how hard it would be to rank with these keywords from 0-100).</p> 33<!-- --> 34<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">A keyword like âfragrance direct,â for example, has a KD of 12 out of 100, but 123,000 searches. Other âeasy winsâ included âghost perfume,â âaftershave,â and âdior sauvage.â</p> 35<!-- --> 36<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">We took these keywords and incorporated them into web copy, blogs, or other content that could help the client to get more exposure.</p> 37<!-- --> 38<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Donât think we forgot about keywords ranking in the 1-3 positions. Our goal is to get these as well but that process takes longer.</p> 39<!-- --> 40<h2 class="mx-auto w-full mb-6 [&:last-child]:mb-0 mt-12 [&:first-child]:mt-0 pt-5 relative before:absolute before:top-0 before:content-[''] before:h-0.5 before:w-[160px] before:bg-persian-red text-h5-semibold laptop:text-h3-semibold [div+h2]:mt-[84px] max-w-[944px] px-6 before:left-6" id="undefined0">Competitive Gap Analysis</h2> 41<!-- --> 42<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Business owners understand how important it is to do competitive research. You need to know y
42our competitorâs strengths, weaknesses, and the unique things theyâre doing that you could also benefit from.</p> 43<!-- --> 44<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">In no way is this designed for you to do the exact same thing as your biggest competitor. Rather you want to identify opportunities that would also fit your business. Not everything your competitor is doing would work for you.</p> 45<!-- --> 46<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">The competitive gap analysis involves using sophisticated digital tools to see what keywords are helping your competitor. They may be keywords you could add to your strategy!</p> 47<!-- --> 48<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">We found that the company had 47 competitors in the United Kingdom. Although the field was crowded, we knew many of these businesses were probably using the same keywords.</p> 49<!-- --> 50<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">One competing business shared 39% of our clientâs keywords. But, upon further review, we saw that the competitor also ranked for an additional 5,116 keywords.</p> 51<!-- --> 52<h2 class="mx-auto w-full mb-6 [&:last-child]:mb-0 mt-12 [&:first-child]:mt-0 pt-5 relative before:absolute before:top-0 before:content-[''] before:h-0.5 before:w-[160px] before:bg-persian-red text-h5-semibold laptop:text-h3-semibold [div+h2]:mt-[84px] max-w-[944px] px-6 before:left-6" id="undefined0">The SEO Campaign</h2> 53<!-- --> 54<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Next came the exciting part. This client signed up for <a href="https://www.thehoth.com/hoth-x/?">HOTH X</a>, our #1 Best Selling Managed SEO Service.</p> 55<!-- --> 56<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">The benefit of our managed service is we take everything off a clientâs plate. That way they can focus on developing their business while we take care of digital marketing.</p> 57<!-- --> 58<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">
58Another huge benefit of HOTH X is that clients get access to all of our products and services. Theyâre assigned a dedicated campaign manager who can utilize anything from link-building outreach to content syndication. Having access to all of these products helps campaign managers to individualize client strategies.</p> 59<!-- --> 60<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Monthly orders for this client consisted of:</p> 61<!-- --> 62<ul class="mx-auto w-full max-w-[944px] px-6 before:left-6 my-12 [&:first-child]:mt-0 [&:last-child]:mb-0 flex flex-col gap-8 [&>li]:ms-[26px] [&>li>div>span]:laptop:text-h6-bold [&>li>div>span]:before:absolute [&>li>div>span]:before:content-[''] [&>li>div>span]:before:w-[13px] [&>li>div>span]:before:h-[13px] [&>li>div>span]:before:top-1.5 [&>li>div>span]:before:-left-[26px] [&>li>div>span]:before:bg-persian-red [&>li>div>span]:before:rounded-full"> 63<li><div class="flex flex-col gap-2"><span class="text-m-bold laptop:text-l-bold text-persian-red relative">HOTH Blogger Articles</span></div></li> 64 65 66 67<li><div class="flex flex-col gap-2"><span class="text-m-bold laptop:text-l-bold text-persian-red relative">Link Outreach DA 20-50</span></div></li> 68 69 70 71<li><div class="flex flex-col gap-2"><span class="text-m-bold laptop:text-l-bold text-persian-red relative">Link Outreach Pro Packs 1K to 25K</span></div></li> 72</ul> 73<!-- --> 74<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark"><a href="https://www.thehoth.com/blogger/?">HOTH Blogger</a> helps to increase the number of keywords used on your site, while <a href="https://www.thehoth.com/guestpost/?">Link Outreach</a> help you get links from sites with a domain authority ranging from 10-50+ (with 50+ being the highest).</p> 75<!-- --> 76<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">The quantity of each order may have shifted from month-to-month based on a number of variables, but the strategy remained consistent. Itâs important to understand that getting the results you want could take three months or more. Patience is key.</p> 77<!-- --> 78<h2 class="mx-auto w-full mb-6 [&:last-child]:mb-0 mt-12 [&:first-child]:mt-0 pt-5 relative before:absolute before:top-0 before:content-[''] before:h-0.5 before:w-[160px] before:bg-persian-red text-h5-semibold laptop:text-h3-semibold [div+h2]:mt-[84px] max-w-[944px] px-6 before:left-6" id="undefined0">Results</h2> 79<!-- --> 80<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Our favorite part of any campaign is sharing the incredible results with our client. First, letâs take a look at the companyâs growth in organic traffic.</p> 81<!-- --> 82<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">In nine months from when they first contacted us in June 2020, their traffic spiked from 8,000 visitors per month to 24,791 today.</p> 83<div class="relative mx-auto my-12 [&:has(+div)]:mb-[84px] [&:last-child]:mb-0 max-h-[624px] max-w-[1128px] px-6"><div class="relative w-full h-full p-4 object-cover overflow-hidden rounded-3xl laptop:rounded-4xl" style="aspect-ratio:721/267"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="h-full w-full object-cover max-h-[624px] max-w-[1080px] rounded-3xl laptop:rounded-4xl" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 320px) 300px, 150px" srcSet="/_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=16&q=75 16w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=32&q=75 32w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=48&q=75 48w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=64&q=75 64w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=96&q=75 96w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=128&q=75 128w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=256&q=75 256w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=828&q=75 828w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=1080&q=75 1080w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=1200&q=75 1200w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=1920&q=75 1920w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=2048&q=75 2048w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=3840&q=75 3840w" src="/_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage.png&w=3840&q=75"/></div><button class="cursor-pointer absolute bottom-2 p-4 rounded-full text-white transition-all duration-200 hover:text-persian-red focus:text-persian-red focus-within:text-persian-red active:text-persian-red right-8" aria-label="See image in bigger resolution" type="button" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_jp9m_" data-state="closed"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none">
83<path fill="currentColor" d="M27 6v6a1 1 0 0 1-2 0V8.414l-6.292 6.294a1 1 0 1 1-1.415-1.415L23.586 7H20a1 1 0 1 1 0-2h6a1 1 0 0 1 1 1M13.293 17.293 7 23.586V20a1 1 0 1 0-2 0v6a1 1 0 0 0 1 1h6a1 1 0 0 0 0-2H8.414l6.294-6.292a1 1 0 1 0-1.415-1.415"></path></svg></button></div> 84<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Wondering how much that traffic is worth? Today, their traffic is valued at $9,331. This means they would have to spend this much to get the same amount of paid ad traffic.</p> 85<div class="relative mx-auto my-12 [&:has(+div)]:mb-[84px] [&:last-child]:mb-0 max-h-[624px] max-w-[1128px] px-6"><div class="relative w-full h-full p-4 object-cover overflow-hidden rounded-3xl laptop:rounded-4xl" style="aspect-ratio:729/283"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="h-full w-full object-cover max-h-[624px] max-w-[1080px] rounded-3xl laptop:rounded-4xl" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 320px) 300px, 150px" srcSet="/_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=16&q=75 16w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=32&q=75 32w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=48&q=75 48w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=64&q=75 64w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=96&q=75 96w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=128&q=75 128w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=256&q=75 256w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=828&q=75 828w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=1080&q=75 1080w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=1200&q=75 1200w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=1920&q=75 1920w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=2048&q=75 2048w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=3840&q=75 3840w" src="/_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-1.png&w=3840&q=75"/></div><button class="cursor-pointer absolute bottom-2 p-4 rounded-full text-white transition-all duration-200 hover:text-persian-red focus:text-persian-red focus-within:text-persian-red active:text-persian-red right-8" aria-label="See image in bigger resolution" type="button" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_kp9m_" data-state="closed"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none">
85<path fill="currentColor" d="M27 6v6a1 1 0 0 1-2 0V8.414l-6.292 6.294a1 1 0 1 1-1.415-1.415L23.586 7H20a1 1 0 1 1 0-2h6a1 1 0 0 1 1 1M13.293 17.293 7 23.586V20a1 1 0 1 0-2 0v6a1 1 0 0 0 1 1h6a1 1 0 0 0 0-2H8.414l6.294-6.292a1 1 0 1 0-1.415-1.415"></path></svg></button></div> 86<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">As you probably noticed in our strategy, our goal was to set up more links for the client. We did this by using HOTH Link Outreach.</p> 87<!-- --> 88<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">In the end, we increased the number of backlinks from 50 in June 2020 to over 200 in the new year. Thatâs a 300% increase in seven months!</p> 89<div class="relative mx-auto my-12 [&:has(+div)]:mb-[84px] [&:last-child]:mb-0 max-h-[624px] max-w-[1128px] px-6"><div class="relative w-full h-full p-4 object-cover overflow-hidden rounded-3xl laptop:rounded-4xl" style="aspect-ratio:718/277"><img alt="" loading="lazy" decoding="async" data-nimg="fill" class="h-full w-full object-cover max-h-[624px] max-w-[1080px] rounded-3xl laptop:rounded-4xl" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 320px) 300px, 150px" srcSet="/_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=16&q=75 16w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=32&q=75 32w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=48&q=75 48w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=64&q=75 64w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=96&q=75 96w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=128&q=75 128w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=256&q=75 256w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=828&q=75 828w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=1080&q=75 1080w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=1200&q=75 1200w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=1920&q=75 1920w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=2048&q=75 2048w, /_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=3840&q=75 3840w" src="/_next/image/?url=https%3A%2F%2Fwpstg.thehoth.com%2Fwp-content%2Fuploads%2F2025%2F10%2Fimage-2.png&w=3840&q=75"/></div><button class="cursor-pointer absolute bottom-2 p-4 rounded-full text-white transition-all duration-200 hover:text-persian-red focus:text-persian-red focus-within:text-persian-red active:text-persian-red right-8" aria-label="See image in bigger resolution" type="button" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_m99m_" data-state="closed"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="none">
89<path fill="currentColor" d="M27 6v6a1 1 0 0 1-2 0V8.414l-6.292 6.294a1 1 0 1 1-1.415-1.415L23.586 7H20a1 1 0 1 1 0-2h6a1 1 0 0 1 1 1M13.293 17.293 7 23.586V20a1 1 0 1 0-2 0v6a1 1 0 0 0 1 1h6a1 1 0 0 0 0-2H8.414l6.294-6.292a1 1 0 1 0-1.415-1.415"></path></svg></button></div> 90<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">This client really stuck it out and is now experiencing a surge in-store visits and sales. It took them longer than the average three months to get these big results but they trusted HOTH X and it paid off in the end.</p> 91<!-- --> 92<h2 class="mx-auto w-full mb-6 [&:last-child]:mb-0 mt-12 [&:first-child]:mt-0 pt-5 relative before:absolute before:top-0 before:content-[''] before:h-0.5 before:w-[160px] before:bg-persian-red text-h5-semibold laptop:text-h3-semibold [div+h2]:mt-[84px] max-w-[944px] px-6 before:left-6" id="undefined0">Takeaway</h2> 93<!-- --> 94<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Every e-commerce store needs to work on its SEO consistently. The company knew they didnât have the time or resources to continue optimizing their SEO at an elite level. Thatâs when they reached out to The HOTH.</p> 95<!-- --> 96<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Our experienced campaign managers used every tool at their disposal to increase online traffic.</p> 97<!-- --> 98<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">We offer a range of SEO and PPC products for all needs. As a <a href="https://www.thehoth.com/hoth-x/?">HOTH X</a> member, they had full access to all of these services.</p> 99<!-- --> 100<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">Clients who like our managed SEO service can also enroll in a program to have us take the reins on their paid ads. We have PPC experts capable of maximizing your sales and leads.</p> 101<!-- --> 102<p class="mx-auto w-full max-w-[944px] px-6 before:left-6 [div+p]:mt-[84px] mb-6 [&:last-child]:mb-0 [&:has(img)]:container text-l-regular laptop:text-l-regular overflow-visible transition-all duration-200 [&_a]:duration-200 [&_a]:transition-all [&_a]:text-persian-red [&_a]:text-l-semibold [&_strong]:text-m-semibold [&_strong]:laptop:text-xl-semibold [&_b]:text-m-semibold [&_b]:laptop:text-xl-semibold [&_a]:underline hover:[&_a]:text-persian-red-dark focus:[&_a]:text-persian-red-dark active:[&_a]:text-persian-red-dark">So, what are you waiting for? Reach out to our <a href="https://www.thehoth.com/meet/?">digital marketing experts</a> to find out how we can help boost your online presence.</p> 103<section id="cta" class="bg-white py-24 sm:py-32 overflow-hidden px-4 laptop:px-6 relative ">
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103<script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"__SEED_NODE__":{"__typename":"Page","uri":"/case-studies/online-perfume-store-traffic/","id":"cG9zdDoyOTE2OQ==","databaseId":29169,"isContentNode":true,"slug":"online-perfume-store-traffic","contentType":{"__typename":"ContentNodeToContentTypeConnectionEdge","node":{"__typename":"ContentType","name":"page"}},"template":{"__typename":"DefaultTemplate","templateName":"Default"},"isFrontPage":false,"isPostsPage":false},"__TEMPLATE_QUERY_DATA__":{"page":{"__typename":"Page","seo":{"__typename":"PostTypeSEO","title":"HOTH X Helps E-Commerce Client Hit 25,000 Monthly Visitors","metaDesc":"","canonical":"https://wpstg.thehoth.com/case-studies/online-perfume-store-traffic/","opengraphTitle":"HOTH X Helps E-Commerce Client Hit 25,000 Monthly Visitors","opengraphDescription":"Are you the owner of a new or well-established website looking for more traffic? E-commerce businesses live or die by the number of people visiting their sites. You may want more conversions but that wonât happen unless you get more eyes on your products, promotions, or landing pages. We wrote this case study to show [â¦]","opengraphImage":{"__typename":"MediaItem","sourceUrl":"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image.png","mimeType":"image/png"},"twitterTitle":"","twitterDescription":"","twitterImage":null},"title":"HOTH X Helps E-Commerce Client Hit 25,000 Monthly Visitors","content":"\n\n\n\n\n\u003cp\u003eAre you the owner of a new or well-established website looking for more traffic? E-commerce businesses live or die by the number of people visiting their sites.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou may want more conversions but that wonât happen unless you get more eyes on your products, promotions, or landing pages.\u003c/p\u003e\n\n\n\n\u003cp\u003eWe wrote this case study to show you how an e-commerce client more than doubled their traffic by using HOTH X. Keep reading below to learn how we did it and how our HOTH X product makes it easy for you to do the same.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eBackground\u003c/h2\u003e\n\n\n\n\u003cp\u003eAn online provider of premium menâs and womenâs fragrances in the United Kingdom reached out to The HOTH in June 2020. The company stocks thousands of the most popular high-street fragrances and is constantly updating its inventory.\u003c/p\u003e\n\n\n\n\u003cp\u003eThey reached out to us wanting to boost their online presence to get more sales. It was clear that this e-commerce business was entirely dependent on people visiting their site. Therefore, we would start by using our SEO mojo to increase their organic traffic.\u003c/p\u003e\n\n\n\n\u003cp\u003eThis company was already on its way to getting more online visitors. We knew we could help by optimizing their keywords and setting up more links. We enrolled them in our\u0026nbsp;\u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e\u0026nbsp;product and the results were staggering!\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eThe SEO Audit\u003c/h2\u003e\n\n\n\n\u003cp\u003eOur first step in working with this client was doing a complete audit of their site. As mentioned above, the company was already employing some effective SEO strategies. They just needed our expertise to reach the next level.\u003c/p\u003e\n\n\n\n\u003cp\u003eWe learned that their organic traffic was around 8,000 visitors per month when they first signed up with us. Their traffic had been trending upwards since the beginning of 2020.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe HOTHâs\u0026nbsp;\u003ca href=\"https://www.thehoth.com/website-traffic/?\"\u003efree website traffic tool\u003c/a\u003e\u0026nbsp;also allows any online business to generate a mini SEO report on its own.\u003c/p\u003e\n\n\n\n\u003cp\u003eLinks are one of the best ways to increase traffic and SEO ranking. During the audit, we found that they only had about 50 links at the beginning of June 2020. Our marketing experts knew that they needed more links.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eThe âEasy Winsâ Keyword Analysis\u003c/h2\u003e\n\n\n\n\u003cp\u003eAfter the SEO audit, we can quickly influence a clientâs traffic by optimizing âeasy winâ keywords on their website. These are keywords they arenât currently ranking for in the 4-30 positions.\u003c/p\u003e\n\n\n\n\u003cp\u003eIt turns out the company had over 5,000 âeasy winâ keywords to choose from. We wouldnât use them all, but instead find ones that could help us quickly boost ranking and traffic.\u003c/p\u003e\n\n\n\n\u003cp\u003eOur goal was to select âeasy winâ keywords with high search volume (the number of people using the keyword in a search) but with a low keyword difficulty (how hard it would be to rank with these keywords from 0-100).\u003c/p\u003e\n\n\n\n\u003cp\u003eA keyword like âfragrance direct,â for example, has a KD of 12 out of 100, but 123,000 searches. Other âeasy winsâ included âghost perfume,â âaftershave,â and âdior sauvage.â\u003c/p\u003e\n\n\n\n\u003cp\u003eWe took these keywords and incorporated them into web copy, blogs, or other content that could help the client to get more exposure.\u003c/p\u003e\n\n\n\n\u003cp\u003eDonât think we forgot about keywords ranking in the 1-3 positions. Our goal is to get these as well but that process takes longer.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eCompetitive Gap Analysis\u003c/h2\u003e\n\n\n\n\u003cp\u003eBusiness owners understand how important it is to do competitive research. You need to know y
103our competitorâs strengths, weaknesses, and the unique things theyâre doing that you could also benefit from.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn no way is this designed for you to do the exact same thing as your biggest competitor. Rather you want to identify opportunities that would also fit your business. Not everything your competitor is doing would work for you.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe competitive gap analysis involves using sophisticated digital tools to see what keywords are helping your competitor. They may be keywords you could add to your strategy!\u003c/p\u003e\n\n\n\n\u003cp\u003eWe found that the company had 47 competitors in the United Kingdom. Although the field was crowded, we knew many of these businesses were probably using the same keywords.\u003c/p\u003e\n\n\n\n\u003cp\u003eOne competing business shared 39% of our clientâs keywords. But, upon further review, we saw that the competitor also ranked for an additional 5,116 keywords.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eThe SEO Campaign\u003c/h2\u003e\n\n\n\n\u003cp\u003eNext came the exciting part. This client signed up for\u0026nbsp;\u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e, our #1 Best Selling Managed SEO Service.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe benefit of our managed service is we take everything off a clientâs plate. That way they can focus on developing their business while we take care of digital marketing.\u003c/p\u003e\n\n\n\n\u003cp\u003eAnother huge benefit of HOTH X is that clients get access to all of our products and services. Theyâre assigned a dedicated campaign manager who can utilize anything from link-building outreach to content syndication. Having access to all of these products helps campaign managers to individualize client strategies.\u003c/p\u003e\n\n\n\n\u003cp\u003eMonthly orders for this client consisted of:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eHOTH Blogger Articles\u003c/li\u003e\n\n\n\n\u003cli\u003eLink Outreach DA 20-50\u003c/li\u003e\n\n\n\n\u003cli\u003eLink Outreach Pro Packs 1K to 25K\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.thehoth.com/blogger/?\"\u003eHOTH Blogger\u003c/a\u003e\u0026nbsp;helps to increase the number of keywords used on your site, while\u0026nbsp;\u003ca href=\"https://www.thehoth.com/guestpost/?\"\u003eLink Outreach\u003c/a\u003e\u0026nbsp;help you get links from sites with a domain authority ranging from 10-50+ (with 50+ being the highest).\u003c/p\u003e\n\n\n\n\u003cp\u003eThe quantity of each order may have shifted from month-to-month based on a number of variables, but the strategy remained consistent. Itâs important to understand that getting the results you want could take three months or more. Patience is key.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eResults\u003c/h2\u003e\n\n\n\n\u003cp\u003eOur favorite part of any campaign is sharing the incredible results with our client. First, letâs take a look at the companyâs growth in organic traffic.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn nine months from when they first contacted us in June 2020, their traffic spiked from 8,000 visitors per month to 24,791 today.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"267\" src=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image.png\" alt=\"\" class=\"wp-image-29172\" srcset=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image.png 721w, https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-300x111.png 300w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eWondering how much that traffic is worth? Today, their traffic is valued at $9,331. This means they would have to spend this much to get the same amount of paid ad traffic.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"283\" src=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1.png\" alt=\"\" class=\"wp-image-29180\" srcset=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1.png 729w, https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1-300x116.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eAs you probably noticed in our strategy, our goal was to set up more links for the client. We did this by using HOTH Link Outreach.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn the end, we increased the number of backlinks from 50 in June 2020 to over 200 in the new year. Thatâs a 300% increase in seven months!\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"277\" src=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-2.png\" alt=\"\" class=\"wp-image-29181\" srcset=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-2.png 718w, https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-2-300x116.png 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eThis client really stuck it out and is now experiencing a surge in-store visits and sales. It took them longer than the average three months to get these big results but they trusted HOTH X and it paid off in the end.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eTakeaway\u003c/h2\u003e\n\n\n\n\u003cp\u003eEvery e-commerce store needs to work on its SEO consistently. The company knew they didnât have the time or resources to continue optimizing their SEO at an elite level. Thatâs when they reached out to The HOTH.\u003c/p\u003e\n\n\n\n\u003cp\u003eOur experienced campaign managers used every tool at their disposal to increase online traffic.\u003c/p\u003e\n\n\n\n\u003cp\u003eWe offer a range of SEO and PPC products for all needs. As a\u0026nbsp;\u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e\u0026nbsp;member, they had full access to all of these services.\u003c/p\u003e\n\n\n\n\u003cp\u003eClients who like our managed SEO service can also enroll in a program to have us take the reins on their paid ads. We have PPC experts capable of maximizing your sales and leads.\u003c/p\u003e\n\n\n\n\u003cp\u003eSo, what are you waiting for? Reach out to our\u0026nbsp;\u003ca href=\"https://www.thehoth.com/meet/?\"\u003edigital marketing experts\u003c/a\u003e\u0026nbsp;to find out how we can help boost your online presence.\u003c/p\u003e\n\n\n","editorBlocks":[{"__typename":"AcfBreadcrumbssection","name":"acf/breadcrumbssection","renderedHtml":"","id":"697e8feb306a1","parentId":null,"breadcrumbsSection":{"__typename":"BreadcrumbsSection","title":"HOTH X Helps E-Commerce Client Hit 25,000 Monthly Visitors","breadcrumbs":{"__typename":"BreadcrumbsSectionBreadcrumbs","breadcrumb":["mainCaseStudiesPage"],"customPageLink":null}}},{"__typename":"AcfCasestudyherosection","name":"acf/casestudyherosection","renderedHtml":"","id":"697e8feb306ab","parentId":null,"caseStudyHeroSection":{"__typename":"CaseStudyHeroSection","heading":{"__typename":"HeadingHeading","heading":"HOTH X Helps E-Commerce Client Hit 25,000 Monthly Visitors","tag":["h1"]},"badge":"Test","list":{"__typename":"CaseStudyHeroSectionList","label":null,"list":null},"statistics":{"__typename":"CaseStudyHeroSectionStatistics","topCard":{"__typename":"CaseStudyHeroSectionStatisticsTopCard","title":"25,000 Monthly Visitors"},"bottomLeftCard":{"__typename":"CaseStudyHeroSectionStatisticsBottomLeftCard","title":null},"bottomRightCard":{"__typename":"CaseStudyHeroSectionStatisticsBottomRightCard","title":null}}}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eAre you the owner of a new or well-established website looking for more traffic? E-commerce businesses live or die by the number of people visiting their sites.\u003c/p\u003e\n","id":"697e8feb306ad","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306ad","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Are you the owner of a new or well-established website looking for more traffic? E-commerce businesses live or die by the number of people visiting their sites.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eYou may want more conversions but that wonât happen unless you get more eyes on your products, promotions, or landing pages.\u003c/p\u003e\n","id":"697e8feb306ae","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306ae","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"You may want more conversions but that wonât happen unless you get more eyes on your products, promotions, or landing pages.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eWe wrote this case study to show you how an e-commerce client more than doubled their traffic by using HOTH X. Keep reading below to learn how we did it and how our HOTH X product makes it easy for you to do the same.\u003c/p\u003e\n","id":"697e8feb306af","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306af","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"We wrote this case study to show you how an e-commerce client more than doubled their traffic by using HOTH X. Keep reading below to learn how we did it and how our HOTH X product makes it easy for you to do the same.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eBackgroun
103d\u003c/h2\u003e\n","id":"697e8feb306b0","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306b0","cssClassNames":null,"isDynamic":true,"parentClientId":null,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eAn online provider of premium menâs and womenâs fragrances in the United Kingdom reached out to The HOTH in June 2020. The company stocks thousands of the most popular high-street fragrances and is constantly updating its inventory.\u003c/p\u003e\n","id":"697e8feb306b1","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306b1","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"An online provider of premium menâs and womenâs fragrances in the United Kingdom reached out to The HOTH in June 2020. The company stocks thousands of the most popular high-street fragrances and is constantly updating its inventory.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThey reached out to us wanting to boost their online presence to get more sales. It was clear that this e-commerce business was entirely dependent on people visiting their site. Therefore, we would start by using our SEO mojo to increase their organic traffic.\u003c/p\u003e\n","id":"697e8feb306b2","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306b2","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"They reached out to us wanting to boost their online presence to get more sales. It was clear that this e-commerce business was entirely dependent on people visiting their site. Therefore, we would start by using our SEO mojo to increase their organic traffic.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThis company was already on its way to getting more online visitors. We knew we could help by optimizing their keywords and setting up more links. We enrolled them in our\u0026nbsp;\u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e\u0026nbsp;product and the results were staggering!\u003c/p\u003e\n","id":"697e8feb306b3","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306b3","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"This company was already on its way to getting more online visitors. We knew we could help by optimizing their keywords and setting up more links. We enrolled them in our \u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e product and the results were staggering!","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eThe SEO Audit\u003c/h2\u003e\n","id":"697e8feb306b4","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306b4","cssClassNames":null,"isDynamic":true,"parentClientId":null,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eOur first step in working with this client was doing a complete audit of their site. As mentioned above, the company was already employing some effective SEO strategies. They just needed our expertise to reach the next level.\u003c/p\u003e\n","id":"697e8feb306b6","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306b6","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Our first step in working with this client was doing a complete audit of their site. As mentioned above, the company was already employing some effective SEO strategies. They just needed our expertise to reach the next level.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eWe learned that their organic traffic was around 8,000 visitors per month when they first signed up with us. Their traffic had been trending upwards since the beginning of 2020.\u003c/p\u003e\n","id":"697e8feb306b7","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306b7","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"We learned that their organic traffic was around 8,000 visitors per month when they first signed up with us. Their traffic had been trending upwards since the beginning of 2020.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThe HOTHâs\u0026nbsp;\u003ca href=\"https://www.thehoth.com/website-traffic/?\"\u003efree website traffic tool\u003c/a\u003e\u0026nbsp;also allows any online business to generate a mini SEO report on its own.\u003c/p\u003e\n","id":"697e8feb306b8","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306b8","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"The HOTHâs \u003ca href=\"https://www.thehoth.com/website-traffic/?\"\u003efree website traffic tool\u003c/a\u003e also allows any online business to generate a mini SEO report on its own.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eLinks are one of the best ways to increase traffic and SEO ranking. During the audit, we found that they only had about 50 links at the beginning of June 2020. Our marketing experts knew that they needed more links.\u003c/p\u003e\n","id":"697e8feb306b9","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306b9","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Links are one of the best ways to increase traffic and SEO ranking. During the audit, we found that they only had about 50 links at the beginning of June 2020. Our marketing experts knew that they needed more links.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eThe âEasy Winsâ Keyword Analysis\u003c/h2\u003e\n","id":"697e8feb306ba","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306ba","cssClassNames":null,"isDynamic":true,"parentClientId":null,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eAfter the SEO audit, we can quickly influence a clientâs traffic by optimizing âeasy winâ keywords on their website. These are keywords they arenât currently ranking for in the 4-30 positions.\u003c/p\u003e\n","id":"697e8feb306bb","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306bb","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"After the SEO audit, we can quickly influence a clientâs traffic by optimizing âeasy winâ keywords on their website. These are keywords they arenât currently ranking for in the 4-30 positions.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eIt turns out the company had over 5,000 âeasy winâ keywords to choose from. We wouldnât use them all, but instead find ones that could help us quickly boost ranking and traffic.\u003c/p\u003e\n","id":"697e8feb306bc","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306bc","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"It turns out the company had over 5,000 âeasy winâ keywords to choose from. We wouldnât use them all, but instead find ones that could help us quickly boost ranking and traffic.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eOur goal was to select âeasy winâ keywords with high search volume (the number of people using the keyword in a search) but with a low keyword difficulty (how hard it would be to rank with these keywords from 0-100).\u003c/p\u003e\n","id":"697e8feb306bd","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306bd","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Our goal was to select âeasy winâ keywords with high search volume (the number of people using the keyword in a search) but with a low keyword difficulty (how hard it would be to rank with these keywords from 0-100).","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eA keyword like âfragrance direct,â for example, has a KD of 12 out of 100, but 123,000 searches. Other âeasy winsâ included âghost perfume,â âaftershave,â and âdior sauvage.â\u003c/p\u003e\n","id":"697e8feb306be","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306be","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"A keyword like âfragrance direct,â for example, has a KD of 12 out of 100, but 123,000 searches. Other âeasy winsâ included âghost perfume,â âaftershave,â and âdior sauvage.â","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eWe took these keywords and incorporated them into web copy, blogs, or other content that could help the client to get more exposure.\u003c/p\u003e\n","id":"697e8feb306bf","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306bf","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"We took these keywords and incorporated them into web copy, blogs, or other content that could help the client to get more exposure.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eDonât think we forgot about keywords ranking in the 1-3 positions. Our goal is to get these as well but that process takes longer.\u003c/p\u003e\n","id":"697e8feb306c0","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306c0","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Donât think we forgot about keywords ranking in the 1-3 positions. Our goal is to get these as well but that process takes longer.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eCompetitive Gap Analysis\u003c/h2\u003e\n","id":"697e8feb306c1","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306c1","cssClassNames":null,"isDynamic":true,"parentClientId":null,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eBusiness owners understand how important it is to do competitive research. You need to know y
103our competitorâs strengths, weaknesses, and the unique things theyâre doing that you could also benefit from.\u003c/p\u003e\n","id":"697e8feb306c2","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306c2","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Business owners understand how important it is to do competitive research. You need to know your competitorâs strengths, weaknesses, and the unique things theyâre doing that you could also benefit from.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eIn no way is this designed for you to do the exact same thing as your biggest competitor. Rather you want to identify opportunities that would also fit your business. Not everything your competitor is doing would work for you.\u003c/p\u003e\n","id":"697e8feb306c3","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306c3","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"In no way is this designed for you to do the exact same thing as your biggest competitor. Rather you want to identify opportunities that would also fit your business. Not everything your competitor is doing would work for you.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThe competitive gap analysis involves using sophisticated digital tools to see what keywords are helping your competitor. They may be keywords you could add to your strategy!\u003c/p\u003e\n","id":"697e8feb306c4","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306c4","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"The competitive gap analysis involves using sophisticated digital tools to see what keywords are helping your competitor. They may be keywords you could add to your strategy!","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eWe found that the company had 47 competitors in the United Kingdom. Although the field was crowded, we knew many of these businesses were probably using the same keywords.\u003c/p\u003e\n","id":"697e8feb306c6","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306c6","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"We found that the company had 47 competitors in the United Kingdom. Although the field was crowded, we knew many of these businesses were probably using the same keywords.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eOne competing business shared 39% of our clientâs keywords. But, upon further review, we saw that the competitor also ranked for an additional 5,116 keywords.\u003c/p\u003e\n","id":"697e8feb306c7","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306c7","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"One competing business shared 39% of our clientâs keywords. But, upon further review, we saw that the competitor also ranked for an additional 5,116 keywords.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eThe SEO Campaign\u003c/h2\u003e\n","id":"697e8feb306c8","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306c8","cssClassNames":null,"isDynamic":true,"parentClientId":null,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eNext came the exciting part. This client signed up for\u0026nbsp;\u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e, our #1 Best Selling Managed SEO Service.\u003c/p\u003e\n","id":"697e8feb306c9","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306c9","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Next came the exciting part. This client signed up for \u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e, our #1 Best Selling Managed SEO Service.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThe benefit of our managed service is we take everything off a clientâs plate. That way they can focus on developing their business while we take care of digital marketing.\u003c/p\u003e\n","id":"697e8feb306ca","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306ca","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"The benefit of our managed service is we take everything off a clientâs plate. That way they can focus on developing their business while we take care of digital marketing.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eAnother huge benef
103it of HOTH X is that clients get access to all of our products and services. Theyâre assigned a dedicated campaign manager who can utilize anything from link-building outreach to content syndication. Having access to all of these products helps campaign managers to individualize client strategies.\u003c/p\u003e\n","id":"697e8feb306cb","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306cb","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Another huge benefit of HOTH X is that clients get access to all of our products and services. Theyâre assigned a dedicated campaign manager who can utilize anything from link-building outreach to content syndication. Having access to all of these products helps campaign managers to individualize client strategies.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eMonthly orders for this client consisted of:\u003c/p\u003e\n","id":"697e8feb306cc","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306cc","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Monthly orders for this client consisted of:","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreList","name":"core/list","renderedHtml":"\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eHOTH Blogger Articles\u003c/li\u003e\n\n\n\n\u003cli\u003eLink Outreach DA 20-50\u003c/li\u003e\n\n\n\n\u003cli\u003eLink Outreach Pro Packs 1K to 25K\u003c/li\u003e\n\u003c/ul\u003e\n","id":"697e8feb306cd","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306cd","cssClassNames":null,"isDynamic":true,"parentClientId":null,"type":"CoreList","attributes":{"__typename":"CoreListAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-list","lock":null,"metadata":null,"style":null}},{"__typename":"CoreListItem","name":"core/list-item","renderedHtml":"\n\u003cli\u003eHOTH Blogger Articles\u003c/li\u003e\n","id":"697e8feb306ce","parentId":"697e8feb306cd"},{"__typename":"CoreListItem","name":"core/list-item","renderedHtml":"\n\u003cli\u003eLink Outreach DA 20-50\u003c/li\u003e\n","id":"697e8feb306cf","parentId":"697e8feb306cd"},{"__typename":"CoreListItem","name":"core/list-item","renderedHtml":"\n\u003cli\u003eLink Outreach Pro Packs 1K to 25K\u003c/li\u003e\n","id":"697e8feb306d0","parentId":"697e8feb306cd"},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003e\u003ca href=\"https://www.thehoth.com/blogger/?\"\u003eHOTH Blogger\u003c/a\u003e\u0026nbsp;helps to increase the number of keywords used on your site, while\u0026nbsp;\u003ca href=\"https://www.thehoth.com/guestpost/?\"\u003eLink Outreach\u003c/a\u003e\u0026nbsp;help you get links from sites with a domain authority ranging from 10-50+ (with 50+ being the highest).\u003c/p\u003e\n","id":"697e8feb306d3","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306d3","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"\u003ca href=\"https://www.thehoth.com/blogger/?\"\u003eHOTH Blogger\u003c/a\u003e helps to increase the number of keywords used on your site, while \u003ca href=\"https://www.thehoth.com/guestpost/?\"\u003eLink Outreach\u003c/a\u003e help you get links from sites with a domain authority ranging from 10-50+ (with 50+ being the highest).","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThe quantity of each order may have shifted from month-to-month based on a number of variables, but the strategy remained consistent. Itâs important to understand that getting the results you want could take three months or more. Patience is key.\u003c/p\u003e\n","id":"697e8feb306d4","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306d4","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"The quantity of each order may have shifted from month-to-month based on a number of variables, but the strategy remained consistent. Itâs important to understand that getting the results you want could take three months or more. Patience is key.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eResults\u003c/h2\u003e\n","id":"697e8feb306d5","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306d5","cssClassNames":null,"isDynamic":true,"parentClientId":null,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eOur favorite part of any campaign is sharing the incredible results with our client. First, letâs take a look at the companyâs growth in organic traffic.\u003c/p\u003e\n","id":"697e8feb306d6","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306d6","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Our favorite part of any campaign is sharing the incredible results with our client. First, letâs take a look at the companyâs growth in organic traffic.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eIn nine months from when they first contacted us in June 2020, their traffic spiked from 8,000 visitors per month to 24,791 today.\u003c/p\u003e\n","id":"697e8feb306d7","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306d7","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"In nine months from when they first contacted us in June 2020, their traffic spiked from 8,000 visitors per month to 24,791 today.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null}},{"__typename":"CoreImage","name":"core/image","renderedHtml":"\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg src=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image.png\" alt=\"\" class=\"wp-image-29172\"/\u003e\u003c/figure\u003e\n","id":"697e8feb306d8","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"media","clientId":"697e8feb306d8","cssClassNames":null,"isDynamic":true,"parentClientId":null,"type":"CoreImage","mediaDetails":{"__typename":"MediaDetails","file":"image.png","filePath":"/wp-content/uploads/2025/10/image.png","height":267,"sizes":[{"__typename":"MediaSize","file":"image-300x111.png","filePath":"/wp-content/uploads/2025/10/image-300x111.png","fileSize":3538,"height":"111","mimeType":"image/png","name":"medium","sourceUrl":"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-300x111.png","width":"300"},{"__typename":"MediaSize","file":"image-150x150.png","filePath":"/wp-content/uploads/2025/10/image-150x150.png","fileSize":1662,"height":"150","mimeType":"image/png","name":"thumbnail","sourceUrl":"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-150x150.png","width":"150"}],"width":721,"meta":{"__typename":"MediaItemMeta","aperture":0,"camera":"","caption":"","copyright":"","createdTimestamp":null,"credit":"","focalLength":null,"iso":0,"orientation":"0","shutterSpeed":null,"title":""}},"attributes":{"__typename":"CoreImageAttributes","id":29172,"align":null,"alt":"","anchor":null,"aspectRatio":null,"blob":null,"borderColor":null,"caption":"","className":null,"cssClassName":"wp-block-image size-full","height":null,"href":null,"lightbox":null,"linkClass":null,"linkDestination":"none","linkTarget":null,"lock":null,"rel":null,"metadata":null,"scale":null,"sizeSlug":"full","src":"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image.png","style":null,"title":null,"url":"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image.png","width":null}},{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eWondering how much that traffic is worth? Today, their traffic is valued at $9,331. This means they would have to spend this much to get the same amount of paid ad traffic.\u003c/p\u003e\n","id":"697e8feb306d9","parentId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","clientId":"697e8feb306d9","cssClassNames":null,"isDynamic":false,"parentClientId":null,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Wondering how much that traffic is worth? Today, their traffic is valued at $9,331. 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103d\u003c/h2\u003e\n\n\n\n\u003cp\u003eAn online provider of premium menâs and womenâs fragrances in the United Kingdom reached out to The HOTH in June 2020. The company stocks thousands of the most popular high-street fragrances and is constantly updating its inventory.\u003c/p\u003e\n\n\n\n\u003cp\u003eThey reached out to us wanting to boost their online presence to get more sales. It was clear that this e-commerce business was entirely dependent on people visiting their site. Therefore, we would start by using our SEO mojo to increase their organic traffic.\u003c/p\u003e\n\n\n\n\u003cp\u003eThis company was already on its way to getting more online visitors. We knew we could help by optimizing their keywords and setting up more links. We enrolled them in our\u0026nbsp;\u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e\u0026nbsp;product and the results were staggering!\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eThe SEO Audit\u003c/h2\u003e\n\n\n\n\u003cp\u003eOur first step in working with this client was doing a complete audit of their site. As mentioned above, the company was already employing some effective SEO strategies. They just needed our expertise to reach the next level.\u003c/p\u003e\n\n\n\n\u003cp\u003eWe learned that their organic traffic was around 8,000 visitors per month when they first signed up with us. Their traffic had been trending upwards since the beginning of 2020.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe HOTHâs\u0026nbsp;\u003ca href=\"https://www.thehoth.com/website-traffic/?\"\u003efree website traffic tool\u003c/a\u003e\u0026nbsp;also allows any online business to generate a mini SEO report on its own.\u003c/p\u003e\n\n\n\n\u003cp\u003eLinks are one of the best ways to increase traffic and SEO ranking. During the audit, we found that they only had about 50 links at the beginning of June 2020. Our marketing experts knew that they needed more links.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eThe âEasy Winsâ Keyword Analysis\u003c/h2\u003e\n\n\n\n\u003cp\u003eAfter the SEO audit, we can quickly influence a clientâs traffic by optimizing âeasy winâ keywords on their website. These are keywords they arenât currently ranking for in the 4-30 positions.\u003c/p\u003e\n\n\n\n\u003cp\u003eIt turns out the company had over 5,000 âeasy winâ keywords to choose from. We wouldnât use them all, but instead find ones that could help us quickly boost ranking and traffic.\u003c/p\u003e\n\n\n\n\u003cp\u003eOur goal was to select âeasy winâ keywords with high search volume (the number of people using the keyword in a search) but with a low keyword difficulty (how hard it would be to rank with these keywords from 0-100).\u003c/p\u003e\n\n\n\n\u003cp\u003eA keyword like âfragrance direct,â for example, has a KD of 12 out of 100, but 123,000 searches. Other âeasy winsâ included âghost perfume,â âaftershave,â and âdior sauvage.â\u003c/p\u003e\n\n\n\n\u003cp\u003eWe took these keywords and incorporated them into web copy, blogs, or other content that could help the client to get more exposure.\u003c/p\u003e\n\n\n\n\u003cp\u003eDonât think we forgot about keywords ranking in the 1-3 positions. Our goal is to get these as well but that process takes longer.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eCompetitive Gap Analysis\u003c/h2\u003e\n\n\n\n\u003cp\u003eBusiness owners understand how important it is to do competitive research. You need to know your competitorâs strengths, weaknesses, and the unique things theyâre doing that you could also benefit from.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn no way is this designed for you to do the exact same thing as your biggest competitor. Rather you want to identify opportunities that would also fit your business. Not everything your competitor is doing would work for you.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe competitive gap analysis involves using sophisticated digital tools to see what keywords are helping your competitor. They may be keywords you could add to your strategy!\u003c/p\u003e\n\n\n\n\u003cp\u003eWe found that the company had 47 competitors in the United Kingdom. Although the field was crowded, we knew many of these businesses were probably using the same keywords.\u003c/p\u003e\n\n\n\n\u003cp\u003eOne competing business shared 39% of our clientâs keywords. But, upon further review, we saw that the competitor also ranked for an additional 5,116 keywords.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eThe SEO Campaign\u003c/h2\u003e\n\n\n\n\u003cp\u003eNext came the exciting part. This client signed up for\u0026nbsp;\u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e, our #1 Best Selling Managed SEO Service.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe benefit of our managed service is we take everything off a clientâs plate. That way they can focus on developing their business while we take care of digital marketing.\u003c/p\u003e\n\n\n\n\u003cp\u003eAnother huge benef
103it of HOTH X is that clients get access to all of our products and services. Theyâre assigned a dedicated campaign manager who can utilize anything from link-building outreach to content syndication. Having access to all of these products helps campaign managers to individualize client strategies.\u003c/p\u003e\n\n\n\n\u003cp\u003eMonthly orders for this client consisted of:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eHOTH Blogger Articles\u003c/li\u003e\n\n\n\n\u003cli\u003eLink Outreach DA 20-50\u003c/li\u003e\n\n\n\n\u003cli\u003eLink Outreach Pro Packs 1K to 25K\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.thehoth.com/blogger/?\"\u003eHOTH Blogger\u003c/a\u003e\u0026nbsp;helps to increase the number of keywords used on your site, while\u0026nbsp;\u003ca href=\"https://www.thehoth.com/guestpost/?\"\u003eLink Outreach\u003c/a\u003e\u0026nbsp;help you get links from sites with a domain authority ranging from 10-50+ (with 50+ being the highest).\u003c/p\u003e\n\n\n\n\u003cp\u003eThe quantity of each order may have shifted from month-to-month based on a number of variables, but the strategy remained consistent. Itâs important to understand that getting the results you want could take three months or more. Patience is key.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eResults\u003c/h2\u003e\n\n\n\n\u003cp\u003eOur favorite part of any campaign is sharing the incredible results with our client. First, letâs take a look at the companyâs growth in organic traffic.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn nine months from when they first contacted us in June 2020, their traffic spiked from 8,000 visitors per month to 24,791 today.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"267\" src=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image.png\" alt=\"\" class=\"wp-image-29172\" srcset=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image.png 721w, https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-300x111.png 300w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eWondering how much that traffic is worth? Today, their traffic is valued at $9,331. This means they would have to spend this much to get the same amount of paid ad traffic.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"283\" src=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1.png\" alt=\"\" class=\"wp-image-29180\" srcset=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1.png 729w, https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1-300x116.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eAs you probably noticed in our strategy, our goal was to set up more links for the client. We did this by using HOTH Link Outreach.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn the end, we increased the number of backlinks from 50 in June 2020 to over 200 in the new year. Thatâs a 300% increase in seven months!\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"277\" src=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-2.png\" alt=\"\" class=\"wp-image-29181\" srcset=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-2.png 718w, https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-2-300x116.png 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eThis client really stuck it out and is now experiencing a surge in-store visits and sales. It took them longer than the average three months to get these big results but they trusted HOTH X and it paid off in the end.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eTakeaway\u003c/h2\u003e\n\n\n\n\u003cp\u003eEvery e-commerce store needs to work on its SEO consistently. The company knew they didnât have the time or resources to continue optimizing their SEO at an elite level. Thatâs when they reached out to The HOTH.\u003c/p\u003e\n\n\n\n\u003cp\u003eOur experienced campaign managers used every tool at their disposal to increase online traffic.\u003c/p\u003e\n\n\n\n\u003cp\u003eWe offer a range of SEO and PPC products for all needs. As a\u0026nbsp;\u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e\u0026nbsp;member, they had full access to all of these services.\u003c/p\u003e\n\n\n\n\u003cp\u003eClients who like our managed SEO service can also enroll in a program to have us take the reins on their paid ads. We have PPC experts capable of maximizing your sales and leads.\u003c/p\u003e\n\n\n\n\u003cp\u003eSo, what are you waiting for? Reach out to our\u0026nbsp;\u003ca href=\"https://www.thehoth.com/meet/?\"\u003edigital marketing experts\u003c/a\u003e\u0026nbsp;to find out how we can help boost your online presence.\u003c/p\u003e\n\n\n","editorBlocks":[{"__ref":"AcfBreadcrumbssection:697e8feb306a1"},{"__ref":"AcfCasestudyherosection:697e8feb306ab"},{"__ref":"CoreParagraph:697e8feb306ad"},{"__ref":"CoreParagraph:697e8feb306ae"},{"__ref":"CoreParagraph:697e8feb306af"},{"__ref":"CoreHeading:697e8feb306b0"},{"__ref":"CoreParagraph:697e8feb306b1"},{"__ref":"CoreParagraph:697e8feb306b2"},{"__ref":"CoreParagraph:697e8feb306b3"},{"__ref":"CoreHeading:697e8feb306b4"},{"__ref":"CoreParagraph:697e8feb306b6"},{"__ref":"CoreParagraph:697e8feb306b7"},{"__ref":"CoreParagraph:697e8feb306b8"},{"__ref":"CoreParagraph:697e8feb306b9"},{"__ref":"CoreHeading:697e8feb306ba"},{"__ref":"CoreParagraph:697e8feb306bb"},{"__ref":"CoreParagraph:697e8feb306bc"},{"__ref":"CoreParagraph:697e8feb306bd"},{"__ref":"CoreParagraph:697e8feb306be"},{"__ref":"CoreParagraph:697e8feb306bf"},{"__ref":"CoreParagraph:697e8feb306c0"},{"__ref":"CoreHeading:697e8feb306c1"},{"__ref":"CoreParagraph:697e8feb306c2"},{"__ref":"CoreParagraph:697e8feb306c3"},{"__ref":"CoreParagraph:697e8feb306c4"},{"__ref":"CoreParagraph:697e8feb306c6"},{"__ref":"CoreParagraph:697e8feb306c7"},{"__ref":"CoreHeading:697e8feb306c8"},{"__ref":"CoreParagraph:697e8feb306c9"},{"__ref":"CoreParagraph:697e8feb306ca"},{"__ref":"CoreParagraph:697e8feb306cb"},{"__ref":"CoreParagraph:697e8feb306cc"},{"__ref":"CoreList:697e8feb306cd"},{"__ref":"CoreListItem:697e8feb306ce"},{"__ref":"CoreListItem:697e8feb306cf"},{"__ref":"CoreListItem:697e8feb306d0"},{"__ref":"CoreParagraph:697e8feb306d3"},{"__ref":"CoreParagraph:697e8feb306d4"},{"__ref":"CoreHeading:697e8feb306d5"},{"__ref":"CoreParagraph:697e8feb306d6"},{"__ref":"CoreParagraph:697e8feb306d7"},{"__ref":"CoreImage:697e8feb306d8"},{"__ref":"CoreParagraph:697e8feb306d9"},{"__ref":"CoreImage:697e8feb306da"},{"__ref":"CoreParagraph:697e8feb306db"},{"__ref":"CoreParagraph:697e8feb306dc"},{"__ref":"CoreImage:697e8feb306dd"},{"__ref":"CoreParagraph:697e8feb306df"},{"__ref":"CoreHeading:697e8feb306e0"},{"__ref":"CoreParagraph:697e8feb306e1"},{"__ref":"CoreParagraph:697e8feb306e2"},{"__ref":"CoreParagraph:697e8feb306e3"},{"__ref":"CoreParagraph:697e8feb306e4"},{"__ref":"CoreParagraph:697e8feb306e6"},{"__ref":"AcfCtasection:697e8feb306e7"}]},"menu({\"id\":\"primary\",\"idType\":\"LOCATION\"})":{"__ref":"Menu:dGVybToy"},"menu({\"id\":\"footer\",\"idType\":\"LOCATION\"})":{"__ref":"Menu:dGVybToz"},"posts({\"first\":3,\"where\":{\"orderby\":{\"field\":\"DATE\",\"order\":\"DESC\"}}})":{"__typename":"RootQueryToPostConnection","nodes":[{"__ref":"Post:cG9zdDo0MzE1NQ=="},{"__ref":"Post:cG9zdDo0MzE0NA=="},{"__ref":"Post:cG9zdDo0MzEwMg=="}]},"headerSettings":{"__typename":"HeaderSettings","headerSettingsFields":{"__typename":"HeaderSettingsFields","headerSettingsFields":{"__typename":"HeaderSettingsFieldsHeaderSettingsFields","buttons":[{"__typename":"HeaderSettingsFieldsHeaderSettingsFieldsButtons","button":{"__typename":"ComponentButtonButton","variant":["link"],"link":{"__typename":"AcfLink","target":"_blank","title":"Sign Up","url":"https://www.thehoth.com/signup"}}},{"__typename":"HeaderSettingsFieldsHeaderSettingsFieldsButtons","button":{"__typename":"ComponentButtonButton","variant":["link"],"link":{"__typename":"AcfLink","target":"_blank","title":"Log In","url":"https://www.thehoth.com/login"}}},{"__typename":"HeaderSettingsFieldsHeaderSettingsFieldsButtons","button":{"__typename":"ComponentButtonButton","variant":["default"],"link":{"__typename":"AcfLink","target":"","title":"Book a Call","url":"/meet/"}}}],"logo":{"__typename":"AcfMediaItemConnectionEdge","node":{"__ref":"MediaItem:cG9zdDoxMDQx"}}}}},"footerSettings":{"__typename":"FooterSettings","footerSettingsFields":{"__typename":"FooterSettingsFields","footerSettingsFields":{"__typename":"FooterSettingsFieldsFooterSettingsFields","description":"© 2010-2025 The HOTH. 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103d\u003c/h2\u003e\n","clientId":"697e8feb306b0","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":true,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null},"id":"697e8feb306b0"},"CoreParagraph:697e8feb306b1":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eAn online provider of premium menâs and womenâs fragrances in the United Kingdom reached out to The HOTH in June 2020. The company stocks thousands of the most popular high-street fragrances and is constantly updating its inventory.\u003c/p\u003e\n","clientId":"697e8feb306b1","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"An online provider of premium menâs and womenâs fragrances in the United Kingdom reached out to The HOTH in June 2020. The company stocks thousands of the most popular high-street fragrances and is constantly updating its inventory.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306b1"},"CoreParagraph:697e8feb306b2":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThey reached out to us wanting to boost their online presence to get more sales. It was clear that this e-commerce business was entirely dependent on people visiting their site. Therefore, we would start by using our SEO mojo to increase their organic traffic.\u003c/p\u003e\n","clientId":"697e8feb306b2","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"They reached out to us wanting to boost their online presence to get more sales. It was clear that this e-commerce business was entirely dependent on people visiting their site. Therefore, we would start by using our SEO mojo to increase their organic traffic.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306b2"},"CoreParagraph:697e8feb306b3":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThis company was already on its way to getting more online visitors. We knew we could help by optimizing their keywords and setting up more links. We enrolled them in our\u0026nbsp;\u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e\u0026nbsp;product and the results were staggering!\u003c/p\u003e\n","clientId":"697e8feb306b3","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"This company was already on its way to getting more online visitors. We knew we could help by optimizing their keywords and setting up more links. We enrolled them in our \u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e product and the results were staggering!","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306b3"},"CoreHeading:697e8feb306b4":{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eThe SEO Audit\u003c/h2\u003e\n","clientId":"697e8feb306b4","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":true,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null},"id":"697e8feb306b4"},"CoreParagraph:697e8feb306b6":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eOur first step in working with this client was doing a complete audit of their site. As mentioned above, the company was already employing some effective SEO strategies. They just needed our expertise to reach the next level.\u003c/p\u003e\n","clientId":"697e8feb306b6","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Our first step in working with this client was doing a complete audit of their site. As mentioned above, the company was already employing some effective SEO strategies. They just needed our expertise to reach the next level.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306b6"},"CoreParagraph:697e8feb306b7":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eWe learned that their organic traffic was around 8,000 visitors per month when they first signed up with us. Their traffic had been trending upwards since the beginning of 2020.\u003c/p\u003e\n","clientId":"697e8feb306b7","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"We learned that their organic traffic was around 8,000 visitors per month when they first signed up with us. Their traffic had been trending upwards since the beginning of 2020.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306b7"},"CoreParagraph:697e8feb306b8":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThe HOTHâs\u0026nbsp;\u003ca href=\"https://www.thehoth.com/website-traffic/?\"\u003efree website traffic tool\u003c/a\u003e\u0026nbsp;also allows any online business to generate a mini SEO report on its own.\u003c/p\u003e\n","clientId":"697e8feb306b8","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"The HOTHâs \u003ca href=\"https://www.thehoth.com/website-traffic/?\"\u003efree website traffic tool\u003c/a\u003e also allows any online business to generate a mini SEO report on its own.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306b8"},"CoreParagraph:697e8feb306b9":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eLinks are one of the best ways to increase traffic and SEO ranking. During the audit, we found that they only had about 50 links at the beginning of June 2020. Our marketing experts knew that they needed more links.\u003c/p\u003e\n","clientId":"697e8feb306b9","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Links are one of the best ways to increase traffic and SEO ranking. During the audit, we found that they only had about 50 links at the beginning of June 2020. Our marketing experts knew that they needed more links.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306b9"},"CoreHeading:697e8feb306ba":{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eThe âEasy Winsâ Keyword Analysis\u003c/h2\u003e\n","clientId":"697e8feb306ba","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":true,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null},"id":"697e8feb306ba"},"CoreParagraph:697e8feb306bb":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eAfter the SEO audit, we can quickly influence a clientâs traffic by optimizing âeasy winâ keywords on their website. These are keywords they arenât currently ranking for in the 4-30 positions.\u003c/p\u003e\n","clientId":"697e8feb306bb","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"After the SEO audit, we can quickly influence a clientâs traffic by optimizing âeasy winâ keywords on their website. These are keywords they arenât currently ranking for in the 4-30 positions.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306bb"},"CoreParagraph:697e8feb306bc":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eIt turns out the company had over 5,000 âeasy winâ keywords to choose from. We wouldnât use them all, but instead find ones that could help us quickly boost ranking and traffic.\u003c/p\u003e\n","clientId":"697e8feb306bc","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"It turns out the company had over 5,000 âeasy winâ keywords to choose from. We wouldnât use them all, but instead find ones that could help us quickly boost ranking and traffic.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306bc"},"CoreParagraph:697e8feb306bd":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eOur goal was to select âeasy winâ keywords with high search volume (the number of people using the keyword in a search) but with a low keyword difficulty (how hard it would be to rank with these keywords from 0-100).\u003c/p\u003e\n","clientId":"697e8feb306bd","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Our goal was to select âeasy winâ keywords with high search volume (the number of people using the keyword in a search) but with a low keyword difficulty (how hard it would be to rank with these keywords from 0-100).","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306bd"},"CoreParagraph:697e8feb306be":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eA keyword like âfragrance direct,â for example, has a KD of 12 out of 100, but 123,000 searches. Other âeasy winsâ included âghost perfume,â âaftershave,â and âdior sauvage.â\u003c/p\u003e\n","clientId":"697e8feb306be","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"A keyword like âfragrance direct,â for example, has a KD of 12 out of 100, but 123,000 searches. Other âeasy winsâ included âghost perfume,â âaftershave,â and âdior sauvage.â","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306be"},"CoreParagraph:697e8feb306bf":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eWe took these keywords and incorporated them into web copy, blogs, or other content that could help the client to get more exposure.\u003c/p\u003e\n","clientId":"697e8feb306bf","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"We took these keywords and incorporated them into web copy, blogs, or other content that could help the client to get more exposure.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306bf"},"CoreParagraph:697e8feb306c0":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eDonât think we forgot about keywords ranking in the 1-3 positions. Our goal is to get these as well but that process takes longer.\u003c/p\u003e\n","clientId":"697e8feb306c0","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Donât think we forgot about keywords ranking in the 1-3 positions. Our goal is to get these as well but that process takes longer.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306c0"},"CoreHeading:697e8feb306c1":{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eCompetitive Gap Analysis\u003c/h2\u003e\n","clientId":"697e8feb306c1","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":true,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null},"id":"697e8feb306c1"},"CoreParagraph:697e8feb306c2":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eBusiness owners understand how important it is to do competitive research. You need to know y
103our competitorâs strengths, weaknesses, and the unique things theyâre doing that you could also benefit from.\u003c/p\u003e\n","clientId":"697e8feb306c2","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Business owners understand how important it is to do competitive research. You need to know your competitorâs strengths, weaknesses, and the unique things theyâre doing that you could also benefit from.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306c2"},"CoreParagraph:697e8feb306c3":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eIn no way is this designed for you to do the exact same thing as your biggest competitor. Rather you want to identify opportunities that would also fit your business. Not everything your competitor is doing would work for you.\u003c/p\u003e\n","clientId":"697e8feb306c3","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"In no way is this designed for you to do the exact same thing as your biggest competitor. Rather you want to identify opportunities that would also fit your business. Not everything your competitor is doing would work for you.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306c3"},"CoreParagraph:697e8feb306c4":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThe competitive gap analysis involves using sophisticated digital tools to see what keywords are helping your competitor. They may be keywords you could add to your strategy!\u003c/p\u003e\n","clientId":"697e8feb306c4","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"The competitive gap analysis involves using sophisticated digital tools to see what keywords are helping your competitor. They may be keywords you could add to your strategy!","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306c4"},"CoreParagraph:697e8feb306c6":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eWe found that the company had 47 competitors in the United Kingdom. Although the field was crowded, we knew many of these businesses were probably using the same keywords.\u003c/p\u003e\n","clientId":"697e8feb306c6","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"We found that the company had 47 competitors in the United Kingdom. Although the field was crowded, we knew many of these businesses were probably using the same keywords.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306c6"},"CoreParagraph:697e8feb306c7":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eOne competing business shared 39% of our clientâs keywords. But, upon further review, we saw that the competitor also ranked for an additional 5,116 keywords.\u003c/p\u003e\n","clientId":"697e8feb306c7","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"One competing business shared 39% of our clientâs keywords. But, upon further review, we saw that the competitor also ranked for an additional 5,116 keywords.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306c7"},"CoreHeading:697e8feb306c8":{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eThe SEO Campaign\u003c/h2\u003e\n","clientId":"697e8feb306c8","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":true,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null},"id":"697e8feb306c8"},"CoreParagraph:697e8feb306c9":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eNext came the exciting part. This client signed up for\u0026nbsp;\u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e, our #1 Best Selling Managed SEO Service.\u003c/p\u003e\n","clientId":"697e8feb306c9","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Next came the exciting part. This client signed up for \u003ca href=\"https://www.thehoth.com/hoth-x/?\"\u003eHOTH X\u003c/a\u003e, our #1 Best Selling Managed SEO Service.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306c9"},"CoreParagraph:697e8feb306ca":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThe benefit of our managed service is we take everything off a clientâs plate. That way they can focus on developing their business while we take care of digital marketing.\u003c/p\u003e\n","clientId":"697e8feb306ca","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"The benefit of our managed service is we take everything off a clientâs plate. That way they can focus on developing their business while we take care of digital marketing.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306ca"},"CoreParagraph:697e8feb306cb":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eAnother huge benef
103it of HOTH X is that clients get access to all of our products and services. Theyâre assigned a dedicated campaign manager who can utilize anything from link-building outreach to content syndication. Having access to all of these products helps campaign managers to individualize client strategies.\u003c/p\u003e\n","clientId":"697e8feb306cb","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Another huge benefit of HOTH X is that clients get access to all of our products and services. Theyâre assigned a dedicated campaign manager who can utilize anything from link-building outreach to content syndication. Having access to all of these products helps campaign managers to individualize client strategies.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306cb"},"CoreParagraph:697e8feb306cc":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eMonthly orders for this client consisted of:\u003c/p\u003e\n","clientId":"697e8feb306cc","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Monthly orders for this client consisted of:","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306cc"},"CoreList:697e8feb306cd":{"__typename":"CoreList","name":"core/list","renderedHtml":"\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eHOTH Blogger Articles\u003c/li\u003e\n\n\n\n\u003cli\u003eLink Outreach DA 20-50\u003c/li\u003e\n\n\n\n\u003cli\u003eLink Outreach Pro Packs 1K to 25K\u003c/li\u003e\n\u003c/ul\u003e\n","clientId":"697e8feb306cd","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":true,"type":"CoreList","attributes":{"__typename":"CoreListAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-list","lock":null,"metadata":null,"style":null},"id":"697e8feb306cd"},"CoreListItem:697e8feb306ce":{"__typename":"CoreListItem","name":"core/list-item","renderedHtml":"\n\u003cli\u003eHOTH Blogger Articles\u003c/li\u003e\n","clientId":"697e8feb306ce","parentClientId":"697e8feb306cd","id":"697e8feb306ce"},"CoreListItem:697e8feb306cf":{"__typename":"CoreListItem","name":"core/list-item","renderedHtml":"\n\u003cli\u003eLink Outreach DA 20-50\u003c/li\u003e\n","clientId":"697e8feb306cf","parentClientId":"697e8feb306cd","id":"697e8feb306cf"},"CoreListItem:697e8feb306d0":{"__typename":"CoreListItem","name":"core/list-item","renderedHtml":"\n\u003cli\u003eLink Outreach Pro Packs 1K to 25K\u003c/li\u003e\n","clientId":"697e8feb306d0","parentClientId":"697e8feb306cd","id":"697e8feb306d0"},"CoreParagraph:697e8feb306d3":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003e\u003ca href=\"https://www.thehoth.com/blogger/?\"\u003eHOTH Blogger\u003c/a\u003e\u0026nbsp;helps to increase the number of keywords used on your site, while\u0026nbsp;\u003ca href=\"https://www.thehoth.com/guestpost/?\"\u003eLink Outreach\u003c/a\u003e\u0026nbsp;help you get links from sites with a domain authority ranging from 10-50+ (with 50+ being the highest).\u003c/p\u003e\n","clientId":"697e8feb306d3","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"\u003ca href=\"https://www.thehoth.com/blogger/?\"\u003eHOTH Blogger\u003c/a\u003e helps to increase the number of keywords used on your site, while \u003ca href=\"https://www.thehoth.com/guestpost/?\"\u003eLink Outreach\u003c/a\u003e help you get links from sites with a domain authority ranging from 10-50+ (with 50+ being the highest).","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306d3"},"CoreParagraph:697e8feb306d4":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eThe quantity of each order may have shifted from month-to-month based on a number of variables, but the strategy remained consistent. Itâs important to understand that getting the results you want could take three months or more. Patience is key.\u003c/p\u003e\n","clientId":"697e8feb306d4","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"The quantity of each order may have shifted from month-to-month based on a number of variables, but the strategy remained consistent. Itâs important to understand that getting the results you want could take three months or more. Patience is key.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306d4"},"CoreHeading:697e8feb306d5":{"__typename":"CoreHeading","name":"core/heading","renderedHtml":"\n\u003ch2 class=\"wp-block-heading\"\u003eResults\u003c/h2\u003e\n","clientId":"697e8feb306d5","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":true,"type":"CoreHeading","attributes":{"__typename":"CoreHeadingAttributes","anchor":null,"borderColor":null,"className":null,"cssClassName":"wp-block-heading","lock":null,"metadata":null,"style":null},"id":"697e8feb306d5"},"CoreParagraph:697e8feb306d6":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eOur favorite part of any campaign is sharing the incredible results with our client. First, letâs take a look at the companyâs growth in organic traffic.\u003c/p\u003e\n","clientId":"697e8feb306d6","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"text","cssClassNames":null,"isDynamic":false,"type":"CoreParagraph","attributes":{"__typename":"CoreParagraphAttributes","align":null,"anchor":null,"backgroundColor":null,"borderColor":null,"className":null,"content":"Our favorite part of any campaign is sharing the incredible results with our client. 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This means they would have to spend this much to get the same amount of paid ad traffic.","cssClassName":null,"direction":null,"fontFamily":null,"fontSize":null,"gradient":null,"lock":null,"metadata":null,"placeholder":null,"style":null,"textColor":null},"id":"697e8feb306d9"},"CoreImageAttributes:29180":{"__typename":"CoreImageAttributes","id":29180,"align":null,"alt":"","anchor":null,"aspectRatio":null,"blob":null,"borderColor":null,"caption":"","className":null,"cssClassName":"wp-block-image size-full","height":null,"href":null,"lightbox":null,"linkClass":null,"linkDestination":"none","linkTarget":null,"lock":null,"rel":null,"metadata":null,"scale":null,"sizeSlug":"full","src":"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1.png","style":null,"title":null,"url":"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1.png","width":null},"CoreImage:697e8feb306da":{"__typename":"CoreImage","name":"core/image","renderedHtml":"\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg src=\"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1.png\" alt=\"\" class=\"wp-image-29180\"/\u003e\u003c/figure\u003e\n","clientId":"697e8feb306da","parentClientId":null,"anchor":null,"apiVersion":3,"blockEditorCategoryName":"media","cssClassNames":null,"isDynamic":true,"type":"CoreImage","mediaDetails":{"__typename":"MediaDetails","file":"image-1.png","filePath":"/wp-content/uploads/2025/10/image-1.png","height":283,"sizes":[{"__typename":"MediaSize","file":"image-1-300x116.png","filePath":"/wp-content/uploads/2025/10/image-1-300x116.png","fileSize":3035,"height":"116","mimeType":"image/png","name":"medium","sourceUrl":"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1-300x116.png","width":"300"},{"__typename":"MediaSize","file":"image-1-150x150.png","filePath":"/wp-content/uploads/2025/10/image-1-150x150.png","fileSize":1204,"height":"150","mimeType":"image/png","name":"thumbnail","sourceUrl":"https://wpstg.thehoth.com/wp-content/uploads/2025/10/image-1-150x150.png","width":"150"}],"width":729,"meta":{"__typename":"MediaItemMeta","aperture":0,"camera":"","caption":"","copyright":"","createdTimestamp":null,"credit":"","focalLength":null,"iso":0,"orientation":"0","shutterSpeed":null,"title":""}},"attributes":{"__ref":"CoreImageAttributes:29180"},"id":"697e8feb306da"},"CoreParagraph:697e8feb306db":{"__typename":"CoreParagraph","name":"core/paragraph","renderedHtml":"\n\u003cp\u003eAs you probably noticed in our strategy, our goal was to set up more links for the client. 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