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1<meta name="next-size-adjust" content=""/><title>What's in Store: The Premier DDB Industry Trends Report | International Dairy Deli Bakery Association</title><meta name="description" content="Get your copy of the annual What's in Store report! The essential publication for data, consumer insights, and trends in Dairy, Deli, and Bakery."/><link rel="canonical" href="https://www.iddba.org/education/trainings/whats-in-store"/><meta property="og:title" content="What's in Store Annual Report"/><meta property="og:description" content="The leading resource for retail trends, consumer data, and forecasts across the Dairy, Deli, and Bakery categories. Get the latest edition."/><meta property="og:image" content="https://www.iddba.org/open-graph-image/370x103/95fd2c2590/iddba-horiz-color-logo.jpg"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="What's in Store Report"/><meta name="twitter:description" content="The official source for the most crucial trends, data, and consumer insights in the Dairy, Deli, and Bakery industry."/><meta name="twitter:image" content="https://www.iddba.org/open-graph-image/370x103/95fd2c2590/iddba-horiz-color-logo.jpg"/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="16x16"/>
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1-left"><div class="panel-column-content richtext-margin-helper"><h2>What is <em>What's in Store</em>?</h2><p>From an organization you trust, comes the resource you can depend on for the information you need. <em>Whatâs in Store</em> is IDDBA's premier data and trends publication, featuring exclusive point-of-sale data powered in partnership with <a class="" target="_self" href="/memberships/membership-resources/integrated-fresh">Integrated Fresh</a> and supported by articles from industry leaders. Updates every month!</p><a class="btn button-primary-purple button-md btn-space-right" href="https://member.iddba.org/Shop/Whats-In-Store" target="_self">Order Now</a><a class="btn button-secondary-purple button-md btn-with-icon btn-space-right external" href="https://content.yudu.com/web/43bm8/WIS20/WhatsinStore2026/html/index.html?refUrl=https%253A%252F%252Fwww.iddba.org%252F" target="_blank" rel="noopener noreferrer"><span>Log In</span><span class="nowrap icon-wrapper"><svg width="1em" height="1em" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M10.25 0H15.25H16V0.75V5.75V6.5H14.5V5.75V2.5625L7.53125 9.53125L7 10.0625L5.9375 9L6.46875 8.46875L13.4375 1.5H10.25H9.5V0H10.25ZM0.75 1H6.25H7V2.5H6.25H1.5V14.5H13.5V9.75V9H15V9.75V15.25V16H14.25H0.75H0V15.25V1.75V1H0.75Z" fill="currentColor" stroke="currentColor" stroke-width="0.5"></path></svg></span></a></div></div></div></div></div></div></div></section><section class="panel-root panel-bg-white panel-pt-md panel-pb-md panel panel-advertisement__root"><div class="panel-container container"><div class="panel-wrapper"><div class="panel-body"><div class="panel-advertisement_"><div class="advertisement-container"><div class="advertisement-script-embed panel-advertisement" style="width:728px;position:relative;display:block" aria-label="Advertisement" data-height="90"><div class="plc450175"></div></div></div></div></div></div></div></section><section class="panel-root panel-pt-md panel-pb-md panel panel-grid_root"><div class="panel-container container"><div class="panel-wrapper"><div class="panel-header text-left row"><div class=""><h2>More Information</h2><p>From an organization you trust, comes the resource you can depend on for the information you need. Data is constantly changing; your go-to resource should too. Delve in and experience:</p></div></div><div class="panel-body"><div class="panel-grid gx-4 gy-4 row row-cols-lg-3 row-cols-md-2 row-cols-1 panel-align-items-top panel-justify-content-center"><div class="col panel-justify-content-center"><div class="widget-richtext__root panel-justify-content-"><div class="widget-richtext richtext-margin-helper text- col-lg-12 col-12"><h6>Gain access to <em>What's in Store 2026</em> today!</h6><div class="widget-grid gy-4 row row-cols-lg-2 row-cols-md-2 row-cols-1"><div class="col "><div class="stat-purple col-lg-12"><div class="widget-statistic"><div class="widget-statistic--stat-container"><div style="--fontSizeMult:1">$<span id="widget-statistic-8c2e6d99-e52e-4f20-a514-5a88fefa5ac4-0" class="widget-statistic--statistic">0</span></div></div><div class="widget-statistic--description"><div class="richtext-margin-helper"><p>Member Price</p></div></div></div></div></div><div class="col "><div class="stat-purple col-lg-12"><div class="widget-statistic"><div class="widget-statistic--stat-container"><div style="--fontSizeMult:1">$<span id="widget-statistic-9c5925b3-486c-4f8e-ba78-4c3e9ad2f20e-0" class="widget-statistic--statistic">799</span></div></div><div class="widget-statistic--description"><div class="richtext-margin-helper"><p>Non-Member Price</p></div></div></div></div></div></div></div></div></div><div class="col panel-justify-content-center"><div class="widget-richtext__root panel-justify-content-"><div class="widget-richtext richtext-margin-helper text- col-lg-12 col-12"><h6>Your Trusted Source for Evolving Data:</h6><ul><li><p>Monthly and quarterly updates.</p></li><li><p>Interactive user experience.</p></li><li><p>Increased accessibility.</p></li><li><p>Advanced features including bookmarking, highlighting, notes, and more! </p></li></ul></div></div></div><div class="col panel-justify-content-center"><div class="widget-richtext__root panel-justify-content-"><div class="widget-richtext richtext-margin-helper text- col-lg-12 col-12"><h6>
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Please contact </span><a class="" href="mailto:[email protected]" target="_self"><span class="body-sm">[email protected]</span></a><span class="body-sm">, or click "</span><a class="" target="_self" href="/education/trainings/whats-in-store-help-request"><span class="body-sm">Request Help</span></a><span class="body-sm">.</span></p><p><a class="" href="https://member.iddba.org/Shop/Whats-In-Store?_gl=1*1wl15yv*_ga*MTQxMDcwMTk4OC4xNzU1MTg3ODMy*_ga_C7V9G2VTCM*czE3NTc1MTI4MTckbzUwJGcxJHQxNzU3NTE2Mjg4JGo2MCRsMCRoMA.." target="_self"><strong><br/></strong></a></p></div></div></div></div></section><div class="personalization-unauth"><section class="panel-root panel-pt-md panel-pb-md panel panel-richtext_root"><div class="panel-container container"><div class="panel-wrapper"><div class="panel-header text-center row"><div class=""><h5><span id="whitepaper">Guiding Trends Whitepapers</span></h5><p>IDDBAâs Guiding Trends, a long valued resource to member companies and throughout the industry, have been expanded to include whitepapers from Bixa. Each document provides practical, data-backed guidance to help members apply the trends directly to their merchandising, messaging, and product development strategies.</p></div></div><div class="panel-body"><div class="panel-richtext"><div class="panel-richtext__root panel-richtext-horizontal-center panel-richtext-text-align-center"><div class="col-lg-12 col-12 panel-richtext-content richtext-margin-helper"><a class="btn button-primary-purple button-md btn-space-right" href="/api/saml/login?return_url=/education/trainings/whats-in-store#whitepaper" target="_self">Log In</a><a class="btn button-secondary-purple button-md btn-with-icon btn-space-right external" href="https://member.iddba.org/Membership-Directory/Public-Directory-Find-a-Member" target="_blank" rel="noopener noreferrer"><span>Check Company Membership</span><span class="nowrap icon-wrapper"><svg width="1em" height="1em" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M10.25 0H15.25H16V0.75V5.75V6.5H14.5V5.75V2.5625L7.53125 9.53125L7 10.0625L5.9375 9L6.46875 8.46875L13.4375 1.5H10.25H9.5V0H10.25ZM0.75 1H6.25H7V2.5H6.25H1.5V14.5H13.5V9.75V9H15V9.75V15.25V16H14.25H0.75H0V15.25V1.75V1H0.75Z" fill="currentColor" stroke="currentColor" stroke-width="0.5"></path></svg></span></a></div></div></div></div></div></div></section></div><section class="panel-root panel-text-white panel-bg-blue-featured-design panel-pt-md panel-pb-md panel panel-richtext_root"><div class="panel-container container"><div class="panel-wrapper"><div class="panel-body"><div class="panel-richtext"><div class="panel-richtext__root panel-richtext-horizontal-center panel-richtext-text-align-center"><div class="col-12 col-lg-12 panel-richtext-content richtext-margin-helper"><h2><span>Membership Matters Year-Round</span></h2><p><span>365 Days of Benefits are available to our members. 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