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1<meta name="next-size-adjust" content=""/><title>Bootstrapped Marketing</title><meta name="description" content="Get Customers, Build Revenue, and Save £££"/><meta name="robots" content="index"/><link rel="canonical" href="https://praetura-founder-hub.vercel.app/article/bootstrapped-marketing"/><link rel="alternate" type="application/rss+xml" href="https://praetura-founder-hub.vercel.app/article/rss.xml"/><meta property="og:title" content="Bootstrapped Marketing"/><meta property="og:description" content="Get Customers, Build Revenue, and Save £££"/><meta property="og:url" content="https://praetura-founder-hub.vercel.app/article/bootstrapped-marketing"/><meta property="og:image" content="https://cdn.sanity.io/images/5rj9k2rp/production/81e3dda2761904e988c4668c70b6a639fae298fa-1920x1080.png?w=1200"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Bootstrapped Marketing"/><meta name="twitter:description" content="Get Customers, Build Revenue, and Save £££"/><meta name="twitter:image" content="https://cdn.sanity.io/images/5rj9k2rp/production/81e3dda2761904e988c4668c70b6a639fae298fa-1920x1080.png?w=1200"/><link rel="icon" href="/favicon.ico?dc46bc8539cc9963" type="image/x-icon" sizes="16x16"/>
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1</head><body class="__className_528a31 __variable_528a31 __variable_4628ba"><div hidden=""><!--$--><!--/$--></div><span class="mui-ecs" style="display:none"></span><header class="mn6djn6" style="--size-multiplier:1.2"><div class="h1n3ziu1 header-box"><a style="display:flex;height:100%;width:100%" href="/"><div class="l1fylmdp logo-image"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/8211693603050465e03e1703452314ee6b41efc0-3847x1564.png?w=360&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/8211693603050465e03e1703452314ee6b41efc0-3847x1564.png?w=120&amp;auto=format 120w, https://cdn.sanity.io/images/5rj9k2rp/production/8211693603050465e03e1703452314ee6b41efc0-3847x1564.png?w=240&amp;auto=format 240w, https://cdn.sanity.io/images/5rj9k2rp/production/8211693603050465e03e1703452314ee6b41efc0-3847x1564.png?w=360&amp;auto=format 360w" sizes="(max-width: 121px) 120px, (max-width: 241px) 240px, 360px" width="360" height="146" alt="FounderHub" loading="lazy" decoding="async"/></div></a><div class="m1ei3w9v" style="--outline-color:rgba(201, 160, 255, 0.25)"><div class="mcshrcn"><img src="/images/UK_map.png" width="600"/><div class="m1cpmno1" style="position:absolute;top:calc(22.9 * var(--base-size, 8px));left:calc(19.9 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Birmingham</div></div><div class="m1cpmno1" style="position:absolute;top:calc(20.5 * var(--base-size, 8px));left:calc(18.5 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Cheshire</div></div><div class="m1cpmno1" style="position:absolute;top:calc(14.9 * var(--base-size, 8px));left:calc(17.6 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Cumbria</div></div><div class="m1cpmno1" style="position:absolute;top:calc(10.2 * var(--base-size, 8px));left:calc(16.4 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Edinburgh</div></div><div class="m1cpmno1" style="position:absolute;top:calc(10.7 * var(--base-size, 8px));left:calc(14.5 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Glasgow</div></div><div class="m1cpmno1" style="position:absolute;top:calc(16.9 * var(--base-size, 8px));left:calc(17.9 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Lancaster</div></div><div class="m1cpmno1" style="position:absolute;top:calc(18.1 * var(--base-size, 8px));left:calc(20.1 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Leeds</div></div><div class="m1cpmno1" style="position:absolute;top:calc(19.4 * var(--base-size, 8px));left:calc(17.7 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Liverpool</div></div><div class="m1cpmno1" style="position:absolute;top:calc(undefined * var(--base-size, 8px));left:calc(undefined * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">London</div></div><div class="m1cpmno1" style="position:absolute;top:calc(19.2 * var(--base-size, 8px));left:calc(19 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Manchester</div></div><div class="m1cpmno1" style="position:absolute;top:calc(13.2 * var(--base-size, 8px));left:calc(19.7 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Newcastle</div></div><div class="m1cpmno1" style="position:absolute;top:calc(19.8 * var(--base-size, 8px));left:calc(21.1 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">Sheffield</div></div><div class="m1cpmno1" style="position:absolute;top:calc(17.1 * var(--base-size, 8px));left:calc(21.3 * var(--base-size, 8px));--highlight-color:#C9A0FF"><div class="m1qmcao4">York</div></div></div></div><nav class="max-md:anim-fade-to-r flex gap-y-2 [grid-area:nav] max-md:my-4 max-md:flex-col max-md:header-closed:hidden"></nav><div class="h196k7ze"><div class="l1n0u2fr"><div><a href="https://www.pxngroup.com" target="_blank"><img src="/images/pxn-logo.svg" width="180" alt="PXN Group"/></a></div><div><a href="https://ehe.ai/ehe-venture-studio/" target="_blank" class="ehe"><img src="/images/ehe-logo.png" width="160" alt="EHE Venture Studio"/></a></div></div><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root i1bdcpow i1bdcpow-1 MuiIconButton-root MuiIconButton-colorPrimary MuiIconButton-sizeMedium i1bdcpow-2 i1bdcpow-8 i1bdcpow-14"></button></div></div><div class="m1niln5j header-marquee"><div class="m1bgasx"><span class="mgkvi6e">For the Founders</span><span class="mgkvi6e">For the Entrepreneurs</span><span class="mgkvi6e">For the North</span><span class="mgkvi6e">For the Creators</span><span class="mgkvi6e">For the Innovators</span><span class="mgkvi6e">For the Dreamers</span><span class="mgkvi6e">For the Disruptors</span></div><div class="m1bgasx"><span class="mgkvi6e">For the Founders</span><span class="mgkvi6e">For the Entrepreneurs</span><span class="mgkvi6e">For the North</span><span class="mgkvi6e">For the Creators</span><span class="mgkvi6e">For the Innovators</span><span class="mgkvi6e">For the Dreamers</span><span class="mgkvi6e">For the Disruptors</span></div><div class="m1bgasx"><span class="mgkvi6e">For the Founders</span><span class="mgkvi6e">For the Entrepreneurs</span><span class="mgkvi6e">For the North</span><span class="mgkvi6e">For the Creators</span><span class="mgkvi6e">For the Innovators</span><span class="mgkvi6e">For the Dreamers</span><span class="mgkvi6e">For the Disruptors</span></div></div></header><div><style data-emotion="css gja6zc">.css-gja6zc{position:fixed;top:4px;right:16px;z-index:1100;}</style><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root i1bdcpow i1bdcpow-1 MuiIconButton-root MuiIconButton-colorSecondary MuiIconButton-sizeMedium css-gja6zc i1bdcpow-2 i1bdcpow-9 i1bdcpow-15"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M416 208c0 45.9-14.9 88.3-40 122.7L502.6 457.4c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L330.7 376c-34.4 25.2-76.8 40-122.7 40C93.1 416 0 322.9 0 208S93.1 0 208 0S416 93.1 416 208zM208 352a144 144 0 1 0 0-288 144 144 0 1 0 0 288z"></path></svg></button><div style="--filters-bg:rgba(44, 170, 235, 0.85)"><style data-emotion="css 12a6sxi">.css-12a6sxi{position:fixed;top:-100%;left:0;width:100%;height:-webkit-fit-content;height:-moz-fit-content;height:fit-content;padding:24px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;z-index:1500;-webkit-transition:top 0.4s;transition:top 0.4s;transition-timing-function:cubic-bezier(0.64, 0.57, 0.67, 1.13);}.css-12a6sxi >div{z-index:2;width:100%;max-height:calc(100vh - 10rem);overflow-y:auto;}.css-12a6sxi:before{content:"";position:absolute;top:-30%;left:0;width:100%;height:135%;background:var(--filters-bg);-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px);-webkit-transform:skewY(-2deg);-moz-transform:skewY(-2deg);-ms-transform:skewY(-2deg);transform:skewY(-2deg);z-index:1;}</style><div style="top:-110%" class="css-12a6sxi"><style data-emotion="css 1orv6po">.css-1orv6po{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-1orv6po>:not(style):not(style){margin:0;}.css-1orv6po>:not(style)~:not(style){margin-top:24px;}</style><div class="MuiStack-root css-1orv6po"><style data-emotion="css 1rqlbw1">.css-1rqlbw1{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-box-pack:justify;
1-webkit-justify-content:space-between;justify-content:space-between;width:100%;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1rqlbw1"><h1 class="t1228kl7 MuiTypography-root MuiTypography-h1 t1228kl7-3">I want to see:</h1><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root i1bdcpow i1bdcpow-1 MuiIconButton-root MuiIconButton-colorInherit MuiIconButton-sizeMedium i1bdcpow-2 i1bdcpow-7" style="flex:0 0 auto"><svg data-prefix="fas" data-icon="check" class="svg-inline--fa fa-check" role="img" viewBox="0 0 448 512" aria-hidden="true"><path fill="currentColor" d="M434.8 70.1c14.3 10.4 17.5 30.4 7.1 44.7l-256 352c-5.5 7.6-14 12.3-23.4 13.1s-18.5-2.7-25.1-9.3l-128-128c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l101.5 101.5 234-321.7c10.4-14.3 30.4-17.5 44.7-7.1z"></path></svg></button></div><style data-emotion="css 17k7567">.css-17k7567{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;gap:8px;}</style><div class="css-17k7567"><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="c189wg76"><svg data-prefix="fas" data-icon="hashtag" class="svg-inline--fa fa-hashtag" role="img" viewBox="0 0 512 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M214.7 .7c17.3 3.7 28.3 20.7 24.6 38l-19.1 89.3 126.5 0 22-102.7C372.4 8 389.4-3 406.7 .7s28.3 20.7 24.6 38L412.2 128 480 128c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-27.4 128 67.8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38l19.1-89.3-126.5 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38L99.8 384 32 384c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 27.4-128-67.8 0c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 22-102.7C180.4 8 197.4-3 214.7 .7zM206.4 192l-27.4 128 126.5 0 27.4-128-126.5 0z"></path></svg><span>Pre-Seed</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="c189wg76"><svg data-prefix="fas" data-icon="hashtag" class="svg-inline--fa fa-hashtag" role="img" viewBox="0 0 512 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M214.7 .7c17.3 3.7 28.3 20.7 24.6 38l-19.1 89.3 126.5 0 22-102.7C372.4 8 389.4-3 406.7 .7s28.3 20.7 24.6 38L412.2 128 480 128c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-27.4 128 67.8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38l19.1-89.3-126.5 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38L99.8 384 32 384c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 27.4-128-67.8 0c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 22-102.7C180.4 8 197.4-3 214.7 .7zM206.4 192l-27.4 128 126.5 0 27.4-128-126.5 0z"></path></svg><span>Seed</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="c189wg76"><svg data-prefix="fas" data-icon="hashtag" class="svg-inline--fa fa-hashtag" role="img" viewBox="0 0 512 512" aria-hidden="true" font-size="16">
1<path fill="currentColor" d="M214.7 .7c17.3 3.7 28.3 20.7 24.6 38l-19.1 89.3 126.5 0 22-102.7C372.4 8 389.4-3 406.7 .7s28.3 20.7 24.6 38L412.2 128 480 128c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-27.4 128 67.8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38l19.1-89.3-126.5 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38L99.8 384 32 384c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 27.4-128-67.8 0c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 22-102.7C180.4 8 197.4-3 214.7 .7zM206.4 192l-27.4 128 126.5 0 27.4-128-126.5 0z"></path></svg><span>Series A</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="c189wg76"><svg data-prefix="fas" data-icon="hashtag" class="svg-inline--fa fa-hashtag" role="img" viewBox="0 0 512 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M214.7 .7c17.3 3.7 28.3 20.7 24.6 38l-19.1 89.3 126.5 0 22-102.7C372.4 8 389.4-3 406.7 .7s28.3 20.7 24.6 38L412.2 128 480 128c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-27.4 128 67.8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38l19.1-89.3-126.5 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38L99.8 384 32 384c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 27.4-128-67.8 0c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 22-102.7C180.4 8 197.4-3 214.7 .7zM206.4 192l-27.4 128 126.5 0 27.4-128-126.5 0z"></path></svg><span>Series B+</span></div></span></button></div><div class="css-17k7567"><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><style data-emotion="css csffzd">.css-csffzd{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-csffzd>:not(style):not(style){margin:0;}.css-csffzd>:not(style)~:not(style){margin-left:8px;}</style><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Birmingham</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Cheshire</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16">
1<path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Cumbria</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Edinburgh</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Glasgow</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Lancaster</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Leeds</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16">
1<path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Liverpool</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>London</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Manchester</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Newcastle</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>Sheffield</span></div></span></button><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="MuiStack-root css-csffzd"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true" font-size="16">
1<path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span>York</span></div></span></button></div><div class="css-17k7567"><button tabindex="0" type="button" class="b12tqzow MuiButtonBase-root MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn MuiButton-root MuiButton-outlined MuiButton-outlinedInherit MuiButton-sizeMedium MuiButton-outlinedSizeMedium MuiButton-colorInherit b1gjuxmn-2 b1gjuxmn-10 b1gjuxmn-19">Clear Filters</button></div></div></div></div></div><main id="main-content"><article id="5cb996fc18c5" data-module="article-post-content"><header class="b10ljt6o"><style data-emotion="css 1f11l0v">.css-1f11l0v{--Grid-columns:12;--Grid-columnSpacing:0px;--Grid-rowSpacing:0px;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;min-width:0;box-sizing:border-box;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;gap:var(--Grid-rowSpacing) var(--Grid-columnSpacing);}.css-1f11l0v >*{--Grid-parent-columns:12;}.css-1f11l0v >*{--Grid-parent-columnSpacing:0px;}.css-1f11l0v >*{--Grid-parent-rowSpacing:0px;}</style><div class="MuiGrid2-root MuiGrid2-container MuiGrid2-direction-xs-row css-1f11l0v"><style data-emotion="css 1vyu5pa">.css-1vyu5pa{-webkit-box-flex:0;-webkit-flex-grow:0;-ms-flex-positive:0;flex-grow:0;-webkit-flex-basis:auto;-ms-flex-preferred-size:auto;flex-basis:auto;width:calc(100% * 12 / var(--Grid-parent-columns) - (var(--Grid-parent-columns) - 12) * (var(--Grid-parent-columnSpacing) / var(--Grid-parent-columns)));min-width:0;box-sizing:border-box;}@media (min-width:900px){.css-1vyu5pa{-webkit-box-flex:0;-webkit-flex-grow:0;-ms-flex-positive:0;flex-grow:0;-webkit-flex-basis:auto;-ms-flex-preferred-size:auto;flex-basis:auto;width:calc(100% * 8 / var(--Grid-parent-columns) - (var(--Grid-parent-columns) - 8) * (var(--Grid-parent-columnSpacing) / var(--Grid-parent-columns)));}}</style><div class="MuiGrid2-root MuiGrid2-direction-xs-row MuiGrid2-grid-xs-12 MuiGrid2-grid-md-8 css-1vyu5pa"><div class="sgtnljk"><div class="m19swzmo"><div><style data-emotion="css j7qwjs">.css-j7qwjs{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}</style><div class="MuiStack-root css-j7qwjs"><h1 class="t1228kl7 MuiTypography-root MuiTypography-h1 t1228kl7-3">Bootstrapped Marketing</h1><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata s10yibmx t1228kl7-7">Get Customers, Build Revenue, and Save £££</span></div></div><div><div class="p1tl4s21"><style data-emotion="css 1xhj18k">.css-1xhj18k{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}</style><div class="MuiStack-root css-1xhj18k"><div><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Nyree Trimbel</span></div></div><div class="mzx5r8w"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M96 96c0-35.3 28.7-64 64-64l288 0c35.3 0 64 28.7 64 64l0 320c0 35.3-28.7 64-64 64L80 480c-44.2 0-80-35.8-80-80L0 128c0-17.7 14.3-32 32-32s32 14.3 32 32l0 272c0 8.8 7.2 16 16 16s16-7.2 16-16L96 96zm64 24l0 80c0 13.3 10.7 24 24 24l112 0c13.3 0 24-10.7 24-24l0-80c0-13.3-10.7-24-24-24L184 96c-13.3 0-24 10.7-24 24zm208-8c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zM160 304c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Read • <!-- -->3<!-- --> min</span></div></div></div></div></div></div><style data-emotion="css 20tnkx">.css-20tnkx{-webkit-box-flex:0;-webkit-flex-grow:0;-ms-flex-positive:0;flex-grow:0;-webkit-flex-basis:auto;-ms-flex-preferred-size:auto;flex-basis:auto;width:calc(100% * 12 / var(--Grid-parent-columns) - (var(--Grid-parent-columns) - 12) * (var(--Grid-parent-columnSpacing) / var(--Grid-parent-columns)));min-width:0;box-sizing:border-box;}
1@media (min-width:900px){.css-20tnkx{-webkit-box-flex:0;-webkit-flex-grow:0;-ms-flex-positive:0;flex-grow:0;-webkit-flex-basis:auto;-ms-flex-preferred-size:auto;flex-basis:auto;width:calc(100% * 4 / var(--Grid-parent-columns) - (var(--Grid-parent-columns) - 4) * (var(--Grid-parent-columnSpacing) / var(--Grid-parent-columns)));}}</style><div class="MuiGrid2-root MuiGrid2-direction-xs-row MuiGrid2-grid-xs-12 MuiGrid2-grid-md-4 css-20tnkx" style="position:relative"><div class="homwqa2 hsetez2"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/81e3dda2761904e988c4668c70b6a639fae298fa-1920x1080.png?w=360&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/81e3dda2761904e988c4668c70b6a639fae298fa-1920x1080.png?w=120&amp;auto=format 120w, https://cdn.sanity.io/images/5rj9k2rp/production/81e3dda2761904e988c4668c70b6a639fae298fa-1920x1080.png?w=240&amp;auto=format 240w, https://cdn.sanity.io/images/5rj9k2rp/production/81e3dda2761904e988c4668c70b6a639fae298fa-1920x1080.png?w=360&amp;auto=format 360w" sizes="(max-width: 121px) 120px, (max-width: 241px) 240px, 360px" width="360" height="203" alt="" loading="lazy" decoding="async"/></div></div></div></header><div class="a5x9d7g"><div class="ci97jdn c1ex7ujy peji7np ci97jdn-1 ci97jdn-6"><ul class="c11oao81"><li class="c3eippv"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="c189wg76"><svg data-prefix="fas" data-icon="hashtag" class="svg-inline--fa fa-hashtag" role="img" viewBox="0 0 512 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M214.7 .7c17.3 3.7 28.3 20.7 24.6 38l-19.1 89.3 126.5 0 22-102.7C372.4 8 389.4-3 406.7 .7s28.3 20.7 24.6 38L412.2 128 480 128c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-27.4 128 67.8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38l19.1-89.3-126.5 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38L99.8 384 32 384c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 27.4-128-67.8 0c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 22-102.7C180.4 8 197.4-3 214.7 .7zM206.4 192l-27.4 128 126.5 0 27.4-128-126.5 0z"></path></svg><span>Pre-Seed</span></div></span></li><li class="c3eippv"><span font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7"><div class="c189wg76"><svg data-prefix="fas" data-icon="hashtag" class="svg-inline--fa fa-hashtag" role="img" viewBox="0 0 512 512" aria-hidden="true" font-size="16"><path fill="currentColor" d="M214.7 .7c17.3 3.7 28.3 20.7 24.6 38l-19.1 89.3 126.5 0 22-102.7C372.4 8 389.4-3 406.7 .7s28.3 20.7 24.6 38L412.2 128 480 128c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-27.4 128 67.8 0c17.7 0 32 14.3 32 32s-14.3 32-32 32l-81.6 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38l19.1-89.3-126.5 0-22 102.7c-3.7 17.3-20.7 28.3-38 24.6s-28.3-20.7-24.6-38L99.8 384 32 384c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 27.4-128-67.8 0c-17.7 0-32-14.3-32-32s14.3-32 32-32l81.6 0 22-102.7C180.4 8 197.4-3 214.7 .7zM206.4 192l-27.4 128 126.5 0 27.4-128-126.5 0z"></path></svg><span>Seed</span></div></span></li></ul><div class="PostContent_body__WBzv3"><div class="c15kvq9l" style="--callout-offset:0px;--callout-opacity:0"><section class="btlfpiy l1h8a8ss l18xonwp"><div class="c15kvq9l"><div class="richtext"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignCenter s69ydqo t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:center">If you’re a founder without a marketing background, figuring out where to start can feel overwhelming.</h2><p>There’s no shortage of subjective (and often bad) advice out there. Over the last five years supporting startups, I’ve seen far too many waste precious time and money on “marketing” efforts that simply don’t deliver.</p></div></div></section><div></div></div><p>Here’s what to focus on—and what to avoid—to build traction without draining your resources. </p><p></p><section class="s1t4j0s6 section"><div class="richtext"><style data-emotion="css 1y3ojfh">.css-1y3ojfh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:16px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1y3ojfh"><div class="s1u3vnok" style="font-size:3rem"><div class="shif354"></div></div><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 s13cgv9u t1228kl7-4">Always Start With Your Customers</h2></div></div></section><p>The first question I always ask a founder is: <em>Who are your customers?</em> The next: <em>Where are they?</em></p><p>Spend time creating your <strong>ideal customer profile (ICP)</strong>. Map out everything you know about them—their pain points, preferred channels, even the smallest details. From there, you’ll identify the best channels and methods to focus on.</p><h4 id="what-you-ll-need" class="group"><strong>What You’ll Need:</strong><a href="#what-you-ll-need" class="ad13uik">🔗</a></h4><ul><li>An empty room, Post-it notes, Sharpies, and a few hours.</li><li><strong>Cost:</strong> £5 (generous estimate based on Sharpie Inflation)</li></ul><div class="c15kvq9l" style="--callout-offset:0px;--callout-opacity:0"><section class="btlfpiy l1h8a8ss l18xonwp l98fhsi"><div class="c15kvq9l"><div class="richtext"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignCenter s69ydqo t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:center">“Chase customers, not investors. Customer cash builds better businesses.”</h2></div></div></section><div></div></div><p><strong></strong></p><section class="s1t4j0s6 section"><div class="richtext"><style data-emotion="css 1y3ojfh">.css-1y3ojfh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:16px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1y3ojfh"><div class="s1u3vnok" style="font-size:3rem"><div class="shif354"></div></div><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 s13cgv9u t1228kl7-4">Define Your Channel Strategy</h2></div></div></section><p>Once you know your audience, you can figure out where to reach them—saving time, money, and effort. For instance, if you’re building a SaaS product for CTOs, you likely don’t need Instagram. Similarly, if you’ve created haircare products for teenager
1s, LinkedIn won’t be your priority.</p><h4 id="what-you-ll-need" class="group"><strong>What You’ll Need:</strong><a href="#what-you-ll-need" class="ad13uik">🔗</a></h4><ul><li>A Miro Board account (you can create up to 5 for free).</li><li><strong>Cost:</strong> £0.</li></ul><p><strong></strong></p><section class="s1t4j0s6 section"><div class="richtext"><style data-emotion="css 1y3ojfh">.css-1y3ojfh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:16px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1y3ojfh"><div class="s1u3vnok" style="font-size:3rem"><div class="shif354"></div></div><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 s13cgv9u t1228kl7-4">Workout What You’re Good At</h2></div></div></section><p>There’s no shame in outsourcing, but only if it aligns with what your business actually needs. Now you know who you’re targeting and the channels you need you can decide if you need some additional help, channels like Instagram need a lot of UGC (user generated content) so that takes time. Equally, if you’re targeting B2B leaders, you might need to think about events, email outreach or whitepapers.</p><p>This is a good time to create a marketing strategy, or ask someone to help you with one, and workout where your current gaps are.</p><h4 id="what-you-ll-need" class="group"><strong>What You’ll Need:</strong><a href="#what-you-ll-need" class="ad13uik">🔗</a></h4><ul><li>A day of your time.</li><li><strong>Cost:</strong> £0.</li></ul><div class="c15kvq9l" style="--callout-offset:0px;--callout-opacity:0"><section class="btlfpiy l1h8a8ss l18xonwp l98fhsi"><div class="c15kvq9l"><div class="richtext"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignCenter s69ydqo t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:center">“You don’t need a fancy brand or website to get customers—focus on value, not flash.”</h2></div></div></section><div></div></div><h3 id="" class="group"><strong></strong><a href="#" class="ad13uik">🔗</a></h3><section class="s1t4j0s6 section"><div class="richtext"><style data-emotion="css 1y3ojfh">.css-1y3ojfh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:16px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1y3ojfh"><div class="s1u3vnok" style="font-size:3rem"><div class="shif354"></div></div><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 s13cgv9u t1228kl7-4">Create Your Assets/Brand</h2></div></div></section><p>Here’s where a lot of founders fall into a black hole of briefing agencies and come out thousands of pounds lighter – with little to show for it!</p><p>Of course you want your assets to look good, and represent who you are, but you don’t need an expensive marketing project for that. Canva is a great tool for creating your own social templates, documents and even logos. You can create your brand kit on here and share it with your team.</p><p>Trust me when I say no one is going to buy or not buy based on your logo (anyone who says that will be trying to sell you their design services). Most logos are terrible in isolation, so create something in Canva, or find a freelance designer to do you some editable templates and crack on with finding those customers</p><p>Remember: People buy into the value you bring, not your logo.</p><h4 id="what-you-ll-need" class="group"><strong>What You’ll Need:</strong><a href="#what-you-ll-need" class="ad13uik">🔗</a></h4><ul><li>Canva Pro (£10.99/month and worth every penny!)</li><li>Optionally, a freelance designer for editable templates costs will vary (I’d budget £350-450 a day for a designer)</li></ul><h3 id="" class="group"><strong></strong><a href="#" class="ad13uik">🔗</a></h3><section class="s1t4j0s6 section"><div class="richtext"><style data-emotion="css 1y3ojfh">.css-1y3ojfh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:16px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1y3ojfh"><div class="s1u3vnok" style="font-size:3rem"><div class="shif354"></div></div><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 s13cgv9u t1228kl7-4">Use Technology Wisely</h2></div></div></section><p>Tech platforms are invaluable, but your <strong>biggest marketing asset is you.</strong> In the early stages, focus on building personal relationships and leveraging your network.</p><p>Don’t over rely on technology here, but use it where it’s necessary for example</p><ul><li><strong>ChatGPT 4.0</strong> for supporting content creation ($25/month).</li><li>A free <strong>HubSpot account</strong> for CRM.</li><li><strong>Apollo.io</strong> for email outreach (free version).</li></ul><div class="c15kvq9l" style="--callout-offset:0px;--callout-opacity:0"><section class="btlfpiy l1h8a8ss l18xonwp l98fhsi"><div class="c15kvq9l"><div class="richtext"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignCenter s69ydqo t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:center">“Tech should help, not replace. Keep your customer relationships personal.”</h2></div></div></section><div></div></div><section class="btlfpiy l1h8a8ss"><div class="c15kvq9l"><div class="richtext"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignCenter s69ydqo t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:center">5 Things to Avoid</h2><p>It’s very easy to get derailed when it comes to marketing, you can spend a huge amount of money and time (which you don’t have) with very little to show for it. So here’s a checklist of five things to avoid….</p><section class="s1t4j0s6 section"><div class="richtext"><style data-emotion="css 1y3ojfh">.css-1y3ojfh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:16px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1y3ojfh"><div class="s1u3vnok" style="font-size:3rem"><div class="shif354"></div></div><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 s13cgv9u t1228kl7-4">A fancy brand</h2></div><p> No start up needs a fancy brand (or expensive marketing/branding agency) so save your £££ and focus on the basics – a good logo, colour palette and some functional templates are enough at this stage. The fun brand project can come much later when you’ve got the money (and time) to commit to it!</p></div></section><section class="s1t4j0s6 section"><div class="richtext"><style data-emotion="css 1y3ojfh">.css-1y3ojfh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:16px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1y3ojfh"><div class="s1u3vnok" style="font-size:3rem"><div class="shif354"></div></div><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 s13cgv9u t1228kl7-4">An all singing website</h2></div><p>At this stage your website is there to do a couple of things – tell people who you are and what you do as well as providing a way for clients contacting you (via inbound enquiries). Websites can be really expensive and by the time you’ve invested in this you’ve probably pivoted at least twice, so use something like Wix or Webflow to get a basic site up and running.</p></div></section><section class="s1t4j0s6 section"><div class="richtext"><style data-emotion="css 1y3ojfh">.css-1y3ojfh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:16px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1y3ojfh"><div class="s1u3vnok" style="font-size:3rem"><div class="shif354"></div></div><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 s13cgv9u t1228kl7-4">Igoring feedback</h2></div><p>Your early customers are your best source of insights, so make sure a portion of your week is spent engaging with current clients and prospects. Build these relationships and listen to what they’re telling you - fundamentally this is how your business will survive or die.</p></div></section><section class="s1t4j0s6 section"><div class="richtext"><style data-emotion="css 1y3ojfh">.css-1y3ojfh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:16px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1y3ojfh"><div class="s1u3vnok" style="font-size:3rem"><div class="shif354"></div></div><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 s13cgv9u t1228kl7-4">Not utilising your network </h2></div><p>Most people will want to help you, so whether that’s asking a favour, or borrowing resources, your network can be hugely powerful in terms of helping you get traction. Engage with and support your network, and they’ll do the same for you</p></div></section><section class="s1t4j0s6 section"><div class="richtext"><style data-emotion="css 1y3ojfh">.css-1y3ojfh{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:16px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-1y3ojfh"><div class="s1u3vnok" style="font-size:3rem"><div class="shif354"></div></div><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 s13cgv9u t1228kl7-4">Neglecting partnerships</h2></div><p>Partnerships can be a great source of revenue and a quick go-to-market strategy but they’re often overlooked by founders. When you’re looking at your ideal customer profile look at partnerships too and see if you can generate any interest there, which could quickly turbo charge your startup</p></div></section></div></div></section><h2 id="stay-laser-focused-and-consistent" class="group"><strong>Stay Laser-Focused and Consistent</strong><a href="#stay-laser-focused-and-consistent" class="ad13uik">🔗</a></h2><p>Bootstrapped marketing is about simplicity, consistency, and prioritising engagement over perfection. Stay 
1scrappy, learn quickly, and remember that 60% is often good enough to get started.</p></div><dl><style data-emotion="css 63g010">.css-63g010{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:24px;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><div class="MuiStack-root css-63g010"><a style="background:none" href="/author/nyree-trimbel"><div class="a1sbfilb"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/eaeb04c4ec287412a087a2406af30c14793a121e-1920x1080.png?w=120&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/eaeb04c4ec287412a087a2406af30c14793a121e-1920x1080.png?w=120&amp;auto=format 120w" sizes="120px" width="120" height="68" alt="Nyree Trimbel" loading="lazy" decoding="async"/></div></a><style data-emotion="css 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1px) 960px, (max-width: 1281px) 1280px, (max-width: 1441px) 1440px, (max-width: 1601px) 1600px, (max-width: 1801px) 1800px, 2000px" width="1920" height="1080" alt="" loading="lazy" decoding="async"/></figure><div class="l12l5qqe" style="bottom:0;left:0"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Cumbria</span></div><div class="pbhcxw9" style="justify-content:flex-start;align-items:flex-start;right:auto"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignLeft t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:left">Eagle Labs Academy: Supporting Founders in Cumbria</h2><style data-emotion="css 1xhj18k">.css-1xhj18k{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}</style><div class="MuiStack-root css-1xhj18k"><div><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">John McAllister</span></div></div><div class="mzx5r8w"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M96 96c0-35.3 28.7-64 64-64l288 0c35.3 0 64 28.7 64 64l0 320c0 35.3-28.7 64-64 64L80 480c-44.2 0-80-35.8-80-80L0 128c0-17.7 14.3-32 32-32s32 14.3 32 32l0 272c0 8.8 7.2 16 16 16s16-7.2 16-16L96 96zm64 24l0 80c0 13.3 10.7 24 24 24l112 0c13.3 0 24-10.7 24-24l0-80c0-13.3-10.7-24-24-24L184 96c-13.3 0-24 10.7-24 24zm208-8c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zM160 304c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Read • <!-- -->4<!-- --> min</span></div></div><div style="--bg-color:#2CAAEB"><div class="b1ly8jq6 s1ui6qs1"><div><h6 font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-subtitle1 t1228kl7-6">Guide</h6></div></div></div></div></a></div><div class="anim-fade"><a class="" draggable="false" style="--shadow-color:rgba(27, 22, 35, 0.45)" href="/article/investor-profile-york-angels"><div class="pw86q9b"><figure class="b1kumbu8" style="--img-overlay-color:rgb(98, 78, 124);--img-overlay-opacity:0.25"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?q=75&amp;fit=clip&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=120&amp;auto=format 120w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=240&amp;auto=format 240w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=360&amp;auto=format 360w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=480&amp;auto=format 480w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=520&amp;auto=format 520w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=640&amp;auto=format 640w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=720&amp;auto=format 720w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=800&amp;auto=format 800w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=88
10&amp;auto=format 880w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=960&amp;auto=format 960w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=1280&amp;auto=format 1280w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=1440&amp;auto=format 1440w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=1600&amp;auto=format 1600w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=1800&amp;auto=format 1800w, https://cdn.sanity.io/images/5rj9k2rp/production/5e44f7f28d6edd6d57442245f39eeec9ba14ffff-1920x1280.jpg?w=2000&amp;auto=format 2000w" sizes="(max-width: 121px) 120px, (max-width: 241px) 240px, (max-width: 361px) 360px, (max-width: 481px) 480px, (max-width: 521px) 520px, (max-width: 641px) 640px, (max-width: 721px) 720px, (max-width: 801px) 800px, (max-width: 881px) 880px, (max-width: 961px) 960px, (max-width: 1281px) 1280px, (max-width: 1441px) 1440px, (max-width: 1601px) 1600px, (max-width: 1801px) 1800px, 2000px" width="1920" height="1280" alt="" loading="lazy" decoding="async"/></figure><div class="l12l5qqe" style="bottom:0;left:0"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">York</span></div><div class="pbhcxw9" style="justify-content:flex-start;align-items:flex-start;right:auto"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignLeft t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:left">Investor Profile: York Angels</h2><div class="MuiStack-root css-1xhj18k"><div><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Sam Hields</span></div></div><div class="mzx5r8w"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M96 96c0-35.3 28.7-64 64-64l288 0c35.3 0 64 28.7 64 64l0 320c0 35.3-28.7 64-64 64L80 480c-44.2 0-80-35.8-80-80L0 128c0-17.7 14.3-32 32-32s32 14.3 32 32l0 272c0 8.8 7.2 16 16 16s16-7.2 16-16L96 96zm64 24l0 80c0 13.3 10.7 24 24 24l112 0c13.3 0 24-10.7 24-24l0-80c0-13.3-10.7-24-24-24L184 96c-13.3 0-24 10.7-24 24zm208-8c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zM160 304c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Read • <!-- -->2<!-- --> min</span></div></div><div style="--bg-color:#2CAAEB"><div class="b1ly8jq6 s1ui6qs1"><div><h6 font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-subtitle1 t1228kl7-6">Guide</h6></div></div></div></div></a></div><div class="anim-fade"><a class="" draggable="false" style="--shadow-color:rgba(27, 22, 35, 0.45)" href="/article/how-to-choose-the-accelerator-programme-that-s-right-for-you"><div class="pw86q9b"><figure class="b1kumbu8" style="--img-overlay-color:rgb(98, 78, 124);--img-overlay-opacity:0.25"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?q=75&amp;fit=clip&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=120&amp;auto=format 120w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=240&amp;auto=format 240w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=360&amp;auto=format 360w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=480&amp;auto=format 480w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=520&amp;auto=format 520w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=640&amp;auto=format 640w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=720&amp;auto=format 720w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=800&amp;auto=format 800w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=880&amp;auto=format 880w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=960&amp;auto=format 960w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=1280&amp;auto=format 1280w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=1440&amp;auto=format 1440w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=1600&amp;auto=format 1600w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=1800&amp;auto=format 1800w, https://cdn.sanity.io/images/5rj9k2rp/production/01236f36af868491cb0c20532de8e90fce3e3d02-852x640.png?w=2000&amp;auto=format 2000w" sizes="(max-width: 121px) 120px, (max-width: 241px) 240px, (max-width: 361px) 360px, (max-width: 481px) 480px, (max-width: 521px) 520px, (max-width: 641px) 640px, (max-width: 721px) 720px, (max-width: 801px) 800px, (max-width: 881px) 880px, (max-width: 961
1px) 960px, (max-width: 1281px) 1280px, (max-width: 1441px) 1440px, (max-width: 1601px) 1600px, (max-width: 1801px) 1800px, 2000px" width="852" height="640" alt="" loading="lazy" decoding="async"/></figure><div class="l12l5qqe" style="bottom:0;left:0"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Liverpool</span></div><div class="pbhcxw9" style="justify-content:flex-start;align-items:flex-start;right:auto"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignLeft t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:left">How to choose the accelerator programme that’s right for you</h2><div class="MuiStack-root css-1xhj18k"><div><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Claire Lewis</span></div></div><div class="mzx5r8w"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M96 96c0-35.3 28.7-64 64-64l288 0c35.3 0 64 28.7 64 64l0 320c0 35.3-28.7 64-64 64L80 480c-44.2 0-80-35.8-80-80L0 128c0-17.7 14.3-32 32-32s32 14.3 32 32l0 272c0 8.8 7.2 16 16 16s16-7.2 16-16L96 96zm64 24l0 80c0 13.3 10.7 24 24 24l112 0c13.3 0 24-10.7 24-24l0-80c0-13.3-10.7-24-24-24L184 96c-13.3 0-24 10.7-24 24zm208-8c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zM160 304c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Read • <!-- -->6<!-- --> min</span></div></div><div style="--bg-color:#C9A0FF"><div class="b1ly8jq6 s1ui6qs1"><div><h6 font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-subtitle1 t1228kl7-6">Educate</h6></div></div></div></div></a></div><div class="anim-fade"><a class="" draggable="false" style="--shadow-color:rgba(27, 22, 35, 0.45)" href="/article/investment-and-exit-readiness-pt-3-perfect-landing"><div class="pw86q9b"><figure class="b1kumbu8" style="--img-overlay-color:rgb(98, 78, 124);--img-overlay-opacity:0.25"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?q=75&amp;fit=clip&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=120&amp;auto=format 120w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=240&amp;auto=format 240w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=360&amp;auto=format 360w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=480&amp;auto=format 480w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=520&amp;auto=format 520w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=640&amp;auto=format 640w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=720&amp;auto=format 720w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=800&amp;auto=format 800w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=880&amp;auto=format 880w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=960&amp;auto=format 960w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=1280&amp;auto=format 1280w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=1440&amp;auto=format 1440w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=1600&amp;auto=format 1600w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=1800&amp;auto=format 1800w, https://cdn.sanity.io/images/5rj9k2rp/production/55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080.png?w=2000&amp;auto=format 2000w" sizes="(max-width: 121px) 120px, (max-width: 241px) 240px, (max-width: 361px) 360px, (max-width: 481px) 480px, (max-width: 521px) 520px, (max-width: 641px) 640px, (max-width: 721px) 720px, (max-width: 801px) 800px, (max-width: 881px) 880px, (max-width: 961
1px) 960px, (max-width: 1281px) 1280px, (max-width: 1441px) 1440px, (max-width: 1601px) 1600px, (max-width: 1801px) 1800px, 2000px" width="1920" height="1080" alt="" loading="lazy" decoding="async"/></figure><div class="l12l5qqe" style="bottom:0;left:0"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">London</span></div><div class="pbhcxw9" style="justify-content:flex-start;align-items:flex-start;right:auto"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignLeft t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:left">Investment &amp; Exit Readiness Pt 3: Perfect Landing </h2><div class="MuiStack-root css-1xhj18k"><div><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Hutton Henry</span></div></div><div class="mzx5r8w"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M96 96c0-35.3 28.7-64 64-64l288 0c35.3 0 64 28.7 64 64l0 320c0 35.3-28.7 64-64 64L80 480c-44.2 0-80-35.8-80-80L0 128c0-17.7 14.3-32 32-32s32 14.3 32 32l0 272c0 8.8 7.2 16 16 16s16-7.2 16-16L96 96zm64 24l0 80c0 13.3 10.7 24 24 24l112 0c13.3 0 24-10.7 24-24l0-80c0-13.3-10.7-24-24-24L184 96c-13.3 0-24 10.7-24 24zm208-8c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zM160 304c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Read • <!-- -->3<!-- --> min</span></div></div><div style="--bg-color:#C9A0FF"><div class="b1ly8jq6 s1ui6qs1"><div><h6 font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-subtitle1 t1228kl7-6">Educate</h6></div></div></div></div></a></div><div class="anim-fade"><a class="" draggable="false" style="--shadow-color:rgba(27, 22, 35, 0.45)" href="/article/how-to-pitch-to-investors"><div class="pw86q9b"><figure class="b1kumbu8" style="--img-overlay-color:rgb(98, 78, 124);--img-overlay-opacity:0.25"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?q=75&amp;fit=clip&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=120&amp;auto=format 120w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=240&amp;auto=format 240w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=360&amp;auto=format 360w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=480&amp;auto=format 480w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=520&amp;auto=format 520w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=640&amp;auto=format 640w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=720&amp;auto=format 720w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=800&amp;auto=format 800w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=880&amp;auto=format 880w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=960&amp;auto=format 960w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=1280&amp;auto=format 1280w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=1440&amp;auto=format 1440w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=1600&amp;auto=format 1600w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=1800&amp;auto=format 1800w, https://cdn.sanity.io/images/5rj9k2rp/production/e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080.png?w=2000&amp;auto=format 2000w" sizes="(max-width: 121px) 120px, (max-width: 241px) 240px, (max-width: 361px) 360px, (max-width: 481px) 480px, (max-width: 521px) 520px, (max-width: 641px) 640px, (max-width: 721px) 720px, (max-width: 801px) 800px, (max-width: 881px) 880px, (max-width: 961
1px) 960px, (max-width: 1281px) 1280px, (max-width: 1441px) 1440px, (max-width: 1601px) 1600px, (max-width: 1801px) 1800px, 2000px" width="1920" height="1080" alt="" loading="lazy" decoding="async"/></figure><div class="l12l5qqe" style="bottom:0;left:0"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Manchester</span></div><div class="pbhcxw9" style="justify-content:flex-start;align-items:flex-start;right:auto"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignLeft t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:left">How To Pitch To Investors?</h2><div class="MuiStack-root css-1xhj18k"><div><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">David Foreman</span></div></div><div class="mzx5r8w"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 576 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M0 128C0 92.7 28.7 64 64 64l256 0c35.3 0 64 28.7 64 64l0 256c0 35.3-28.7 64-64 64L64 448c-35.3 0-64-28.7-64-64L0 128zM559.1 99.8c10.4 5.6 16.9 16.4 16.9 28.2l0 256c0 11.8-6.5 22.6-16.9 28.2s-23 5-32.9-1.6l-96-64L416 337.1l0-17.1 0-128 0-17.1 14.2-9.5 96-64c9.8-6.5 22.4-7.2 32.9-1.6z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Watch</span></div></div><div style="--bg-color:#d56bc0"><div class="b1ly8jq6 s1ui6qs1"><div><h6 font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-subtitle1 t1228kl7-6">Insight</h6></div></div></div><div class="p12nlh9j"><svg data-prefix="fas" data-icon="play" class="svg-inline--fa fa-play" role="img" viewBox="0 0 448 512" aria-hidden="true"><path fill="currentColor" d="M91.2 36.9c-12.4-6.8-27.4-6.5-39.6 .7S32 57.9 32 72l0 368c0 14.1 7.5 27.2 19.6 34.4s27.2 7.5 39.6 .7l336-184c12.8-7 20.8-20.5 20.8-35.1s-8-28.1-20.8-35.1l-336-184z"></path></svg></div></div></a></div><div class="anim-fade"><a class="" draggable="false" style="--shadow-color:rgba(27, 22, 35, 0.45)" href="/article/turning-crisis-into-opportunity"><div class="pw86q9b"><figure class="b1kumbu8" style="--img-overlay-color:rgb(98, 78, 124);--img-overlay-opacity:0.25"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?q=75&amp;fit=clip&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=120&amp;auto=format 120w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=240&amp;auto=format 240w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=360&amp;auto=format 360w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=480&amp;auto=format 480w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=520&amp;auto=format 520w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=640&amp;auto=format 640w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=720&amp;auto=format 720w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=800&amp;auto=format 800w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=880&amp;auto=format 880w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=960&amp;auto=format 960w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=1280&amp;auto=format 1280w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=1440&amp;auto=format 1440w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=1600&amp;auto=format 1600w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=1800&amp;auto=format 1800w, https://cdn.sanity.io/images/5rj9k2rp/production/4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080.png?w=2000&amp;auto=format 2000w" sizes="(max-width: 121px) 120px, (max-width: 241px) 240px, (max-width: 361px) 360px, (max-width: 481px) 480px, (max-width: 521px) 520px, (max-width: 641px) 640px, (max-width: 721px) 720px, (max-width: 801px) 800px, (max-width: 881px) 880px, (max-width: 961
1px) 960px, (max-width: 1281px) 1280px, (max-width: 1441px) 1440px, (max-width: 1601px) 1600px, (max-width: 1801px) 1800px, 2000px" width="1920" height="1080" alt="" loading="lazy" decoding="async"/></figure><div class="l12l5qqe" style="bottom:0;left:0"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Manchester</span></div><div class="pbhcxw9" style="justify-content:flex-start;align-items:flex-start;right:auto"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignLeft t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:left">Turning crisis into opportunity</h2><div class="MuiStack-root css-1xhj18k"><div><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Chris Marritt</span></div></div><div class="mzx5r8w"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M96 96c0-35.3 28.7-64 64-64l288 0c35.3 0 64 28.7 64 64l0 320c0 35.3-28.7 64-64 64L80 480c-44.2 0-80-35.8-80-80L0 128c0-17.7 14.3-32 32-32s32 14.3 32 32l0 272c0 8.8 7.2 16 16 16s16-7.2 16-16L96 96zm64 24l0 80c0 13.3 10.7 24 24 24l112 0c13.3 0 24-10.7 24-24l0-80c0-13.3-10.7-24-24-24L184 96c-13.3 0-24 10.7-24 24zm208-8c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zM160 304c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Read • <!-- -->7<!-- --> min</span></div></div><div style="--bg-color:#C9A0FF"><div class="b1ly8jq6 s1ui6qs1"><div><h6 font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-subtitle1 t1228kl7-6">Educate</h6></div></div></div></div></a></div><div class="anim-fade"><a class="" draggable="false" style="--shadow-color:rgba(27, 22, 35, 0.45)" href="/article/investor-profile-northedge-capital"><div class="pw86q9b"><figure class="b1kumbu8" style="--img-overlay-color:rgb(98, 78, 124);--img-overlay-opacity:0.25"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?q=75&amp;fit=clip&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=120&amp;auto=format 120w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=240&amp;auto=format 240w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=360&amp;auto=format 360w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=480&amp;auto=format 480w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=520&amp;auto=format 520w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=640&amp;auto=format 640w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=720&amp;auto=format 720w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=800&amp;auto=format 800w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=880&amp;auto=format 880w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=960&amp;auto=format 960w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=1280&amp;auto=format 1280w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=1440&amp;auto=format 1440w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=1600&amp;auto=format 1600w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=1800&amp;auto=format 1800w, https://cdn.sanity.io/images/5rj9k2rp/production/5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080.png?w=2000&amp;auto=format 2000w" sizes="(max-width: 121px) 120px, (max-width: 241px) 240px, (max-width: 361px) 360px, (max-width: 481px) 480px, (max-width: 521px) 520px, (max-width: 641px) 640px, (max-width: 721px) 720px, (max-width: 801px) 800px, (max-width: 881px) 880px, (max-width: 961
1px) 960px, (max-width: 1281px) 1280px, (max-width: 1441px) 1440px, (max-width: 1601px) 1600px, (max-width: 1801px) 1800px, 2000px" width="1920" height="1080" alt="" loading="lazy" decoding="async"/></figure><div class="l12l5qqe"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Manchester</span></div><div class="pbhcxw9" style="justify-content:flex-end;align-items:flex-end;right:0"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignRight t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:right">Investor Profile: NorthEdge Capital</h2><div class="MuiStack-root css-1xhj18k"><div><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Simone Masterson</span></div></div><div class="mzx5r8w"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M96 96c0-35.3 28.7-64 64-64l288 0c35.3 0 64 28.7 64 64l0 320c0 35.3-28.7 64-64 64L80 480c-44.2 0-80-35.8-80-80L0 128c0-17.7 14.3-32 32-32s32 14.3 32 32l0 272c0 8.8 7.2 16 16 16s16-7.2 16-16L96 96zm64 24l0 80c0 13.3 10.7 24 24 24l112 0c13.3 0 24-10.7 24-24l0-80c0-13.3-10.7-24-24-24L184 96c-13.3 0-24 10.7-24 24zm208-8c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zM160 304c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Read • <!-- -->1<!-- --> min</span></div></div><div style="--bg-color:#2CAAEB"><div class="b1ly8jq6 r1e9p8dw"><div><h6 font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-subtitle1 t1228kl7-6">Guide</h6></div></div></div></div></a></div><div class="anim-fade"><a class="" draggable="false" style="--shadow-color:rgba(27, 22, 35, 0.45)" href="/article/how-founders-can-use-linkedin-to-build-authority"><div class="pw86q9b"><figure class="b1kumbu8" style="--img-overlay-color:rgb(98, 78, 124);--img-overlay-opacity:0.25"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?q=75&amp;fit=clip&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=120&amp;auto=format 120w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=240&amp;auto=format 240w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=360&amp;auto=format 360w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=480&amp;auto=format 480w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=520&amp;auto=format 520w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=640&amp;auto=format 640w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=720&amp;auto=format 720w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=800&amp;auto=format 800w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=880&amp;auto=format 880w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=960&amp;auto=format 960w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=1280&amp;auto=format 1280w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=1440&amp;auto=format 1440w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=1600&amp;auto=format 1600w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=1800&amp;auto=format 1800w, https://cdn.sanity.io/images/5rj9k2rp/production/241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080.png?w=2000&amp;auto=format 2000w" sizes="(max-width: 121px) 120px, (max-width: 241px) 240px, (max-width: 361px) 360px, (max-width: 481px) 480px, (max-width: 521px) 520px, (max-width: 641px) 640px, (max-width: 721px) 720px, (max-width: 801px) 800px, (max-width: 881px) 880px, (max-width: 961
1px) 960px, (max-width: 1281px) 1280px, (max-width: 1441px) 1440px, (max-width: 1601px) 1600px, (max-width: 1801px) 1800px, 2000px" width="1920" height="1080" alt="" loading="lazy" decoding="async"/></figure><div class="pbhcxw9" style="justify-content:flex-start;align-items:flex-start;right:auto"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignLeft t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:left">How Founders can Use LinkedIn to Build Authority</h2><div class="MuiStack-root css-1xhj18k"><div><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Daniel Markovits </span></div></div><div class="mzx5r8w"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M96 96c0-35.3 28.7-64 64-64l288 0c35.3 0 64 28.7 64 64l0 320c0 35.3-28.7 64-64 64L80 480c-44.2 0-80-35.8-80-80L0 128c0-17.7 14.3-32 32-32s32 14.3 32 32l0 272c0 8.8 7.2 16 16 16s16-7.2 16-16L96 96zm64 24l0 80c0 13.3 10.7 24 24 24l112 0c13.3 0 24-10.7 24-24l0-80c0-13.3-10.7-24-24-24L184 96c-13.3 0-24 10.7-24 24zm208-8c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zM160 304c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Read • <!-- -->2<!-- --> min</span></div></div></div></a></div><div class="anim-fade"><a class="" draggable="false" style="--shadow-color:rgba(27, 22, 35, 0.45)" href="/article/how-to-choose-the-right-growth-support-for-your-business"><div class="pw86q9b"><figure class="b1kumbu8" style="--img-overlay-color:rgb(98, 78, 124);--img-overlay-opacity:0.25"><img src="https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?q=75&amp;fit=clip&amp;auto=format" srcSet="https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=120&amp;auto=format 120w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=240&amp;auto=format 240w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=360&amp;auto=format 360w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=480&amp;auto=format 480w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=520&amp;auto=format 520w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=640&amp;auto=format 640w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=720&amp;auto=format 720w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=800&amp;auto=format 800w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=880&amp;auto=format 880w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=960&amp;auto=format 960w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=1280&amp;auto=format 1280w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=1440&amp;auto=format 1440w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=1600&amp;auto=format 1600w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=1800&amp;auto=format 1800w, https://cdn.sanity.io/images/5rj9k2rp/production/5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080.png?w=2000&amp;auto=format 2000w" sizes="(max-width: 121px) 120px, (max-width: 241px) 240px, (max-width: 361px) 360px, (max-width: 481px) 480px, (max-width: 521px) 520px, (max-width: 641px) 640px, (max-width: 721px) 720px, (max-width: 801px) 800px, (max-width: 881px) 880px, (max-width: 961
1px) 960px, (max-width: 1281px) 1280px, (max-width: 1441px) 1440px, (max-width: 1601px) 1600px, (max-width: 1801px) 1800px, 2000px" width="1920" height="1080" alt="" loading="lazy" decoding="async"/></figure><div class="l12l5qqe"><svg data-prefix="fas" data-icon="location-dot" class="svg-inline--fa fa-location-dot" role="img" viewBox="0 0 384 512" aria-hidden="true"><path fill="currentColor" d="M0 188.6C0 84.4 86 0 192 0S384 84.4 384 188.6c0 119.3-120.2 262.3-170.4 316.8-11.8 12.8-31.5 12.8-43.3 0-50.2-54.5-170.4-197.5-170.4-316.8zM192 256a64 64 0 1 0 0-128 64 64 0 1 0 0 128z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Manchester</span></div><div class="pbhcxw9" style="justify-content:flex-end;align-items:flex-end;right:0"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 MuiTypography-alignRight t1228kl7-4 t1228kl7-27" style="--Typography-textAlign:right">How to Choose the Right Growth Support for Your Business</h2><div class="MuiStack-root css-1xhj18k"><div><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Rich Jones</span></div></div><div class="mzx5r8w"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M96 96c0-35.3 28.7-64 64-64l288 0c35.3 0 64 28.7 64 64l0 320c0 35.3-28.7 64-64 64L80 480c-44.2 0-80-35.8-80-80L0 128c0-17.7 14.3-32 32-32s32 14.3 32 32l0 272c0 8.8 7.2 16 16 16s16-7.2 16-16L96 96zm64 24l0 80c0 13.3 10.7 24 24 24l112 0c13.3 0 24-10.7 24-24l0-80c0-13.3-10.7-24-24-24L184 96c-13.3 0-24 10.7-24 24zm208-8c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l48 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-48 0c-8.8 0-16 7.2-16 16zM160 304c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16zm0 96c0 8.8 7.2 16 16 16l256 0c8.8 0 16-7.2 16-16s-7.2-16-16-16l-256 0c-8.8 0-16 7.2-16 16z"></path></svg><span class="t1228kl7 MuiTypography-root MuiTypography-postMetadata t1228kl7-7">Read • <!-- -->4<!-- --> min</span></div></div><div style="--bg-color:#d56bc0"><div class="b1ly8jq6 r1e9p8dw"><div><h6 font-weight="bold" class="t1228kl7 MuiTypography-root MuiTypography-subtitle1 t1228kl7-6">Insight</h6></div></div></div></div></a></div></li></ul><!--$--><!--/$--></main><footer class="f186pk29"><div class="wvvgdw3" style="justify-content:center"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 t1228kl7-4">By the North, for the North</h2></div><div class="vtker4s"><div class="e1ugodmo"><iframe src="https://player.vimeo.com/video/1055251931?background=true" width="100%" style="border:0;padding:0"></iframe><div class="footer-text"><div class="ci97jdn s68li77 ci97jdn-1 ci97jdn-6"><p>From first hires to putting out fires. </p><p>Founder Hub offers scaling insights from the best in the North.</p><p>Great advice creates great businesses. We want to help you grow something special.</p><p>The platform organises content into streams you can explore.</p><p>Use the tags in our search function to further filter the content so it&#x27;s relevant to your stage and location.</p></div></div></div></div><div class="wvvgdw3" style="--dynamic-title-bg:#2CAAEB;--dynamic-title-dir:row-reverse;--dynamic-title-transform:rotate(-0.6deg)"><h2 class="t1228kl7 MuiTypography-root MuiTypography-h2 t1228kl7-4">Our links</h2></div><div class="s52jnp6"><div class="l1n0u2fr"><div><a href="https://www.pxngroup.com" target="_blank"><img src="/images/pxn-logo.svg" width="180" alt="PXN Group"/></a></div><div><a href="https://ehe.ai/ehe-venture-studio/" target="_blank" class="ehe"><img src="/images/ehe-logo.png" width="160" alt="EHE Venture Studio"/></a></div></div></div><style data-emotion="css 5ax1kt">.css-5ax1kt{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;gap:8px;}</style><div class="MuiStack-root s8yvppi css-5ax1kt"><p>© <!-- -->2026</p><div><p><a href="https://www.pxnventures.co.uk/">PXN Ventures</a> &amp; <a href="https://tsf.tech">TheStartupFactory.tech</a></p></div></div></footer><!--$--><!--/$-->
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The rise of remote work has allowed professionals to operate from anywhere, and Cumbria’s high quality of life, lower operational costs, and access to talent have made it an attractive base for creative businesses. From digital agencies to content creators and tech-driven marketing startups, we’re seeing a surge in businesses leveraging Cumbria’s connectivity while enjoying a lifestyle far removed from the pressures of urban centres.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"316cb9466d1d\",\"_type\":\"callout\",\"position\":\"center\",\"title\":\"Importantly, this growth offers an alternative career path for creative students emerging from universities and colleges. \",\"variant\":\"primary\"},{\"_key\":\"26e7431ded00\",\"_type\":\"block\",\"children\":[{\"_key\":\"6edc14454d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"Traditionally, many would have felt the need to move to Manchester, London, or Edinburgh to build their careers. 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1,{\"_key\":\"cbc0e4d4150a\",\"_type\":\"span\",\"marks\":[\"843ff84eea83\"],\"text\":\"www.yorkangels.co.uk\"},{\"_key\":\"7bf2b6e21cbe\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"\\nLocation(s):\"},{\"_key\":\"48cfe2eec434\",\"_type\":\"span\",\"marks\":[],\"text\":\" York\"}],\"markDefs\":[{\"_key\":\"843ff84eea83\",\"_type\":\"link\",\"href\":\"www.yorkangels.co.uk\"}],\"style\":\"normal\"},{\"_key\":\"9aad128c66e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d50ca0672fa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Name three notable portfolio companies: \"},{\"_key\":\"11c9d902ddd6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Causa, Fairfield Vision, Myles Wellbeing\\n\"},{\"_key\":\"151c07775eac\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fund name: \"},{\"_key\":\"ac079bb98a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"n/a\\n\"},{\"_key\":\"a1d067daf2e6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Investment ticket range: \"},{\"_key\":\"b00be237ef61\",\"_type\":\"span\",\"marks\":[],\"text\":\"100-250k\\n\"},{\"_key\":\"9754c211cadb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Stage: \"},{\"_key\":\"5987d3eb9cfd\",\"_type\":\"span\",\"marks\":[],\"text\":\"pre-seed (first investor)\\n\"},{\"_key\":\"890816fdbecd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Sectors: \"},{\"_key\":\"c3d0c0b90654\",\"_type\":\"span\",\"marks\":[],\"text\":\"agnostic\\n\"},{\"_key\":\"5f6c918bc5e8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Location: \"},{\"_key\":\"01214acc4240\",\"_type\":\"span\",\"marks\":[],\"text\":\"York\\n\"},{\"_key\":\"8e40cfe871cb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Other investment criteria: \"},{\"_key\":\"48bd36b21964\",\"_type\":\"span\",\"marks\":[],\"text\":\"We fund and support startups based in York or with a strong connection with York.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"icon\":\"star\",\"position\":\"center\",\"title\":\"Key Details\",\"variant\":\"primary\"},{\"_key\":\"9c5a3442f8fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"06a19218ced2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What do you look for in an investee business?\"},{\"_key\":\"6c5948f6fd33\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\nYork Angels looks for teams that are just getting going and are looking for their first investor.\\nWe exist to support and grow York and its surroundings through supporting and\\ninvesting into York startups or startups with a strong connection to the city/region.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4025de0b7a0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fc0faeca16d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"},{\"_key\":\"c6611e41cb03\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why founders choose you as an investor? \"},{\"_key\":\"cc534688c587\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\nWe have a very clear focus and our members are highly motivated investors that are fully committed to our social focus as much as making great investments. If York Angels invests then you will know you have great partners in your earliest days that are often just around the corner.\\nYork Angels also have very deep connections with the broader venture and investor ecosystem which is why we often co-invest with institutional investors which we help source.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6de2e17e278d\",\"_type\":\"block\",\"children\":[{\"_key\":\"38502adf9fbd\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to get in touch with you?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"60ec40b4bbd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"6731b5833ca0\",\"_type\":\"span\",\"marks\":[\"3fb8bdad6f01\"],\"text\":\"[email protected]\"}],\"markDefs\":[{\"_key\":\"3fb8bdad6f01\",\"_type\":\"link\",\"href\":\"mailto:[email protected]\"}],\"style\":\"normal\"}],\"categories\":[{\"_key\":\"96679ab35bf2\",\"_ref\":\"da9f191a-7ff6-4975-8153-96b8a6d147fb\",\"_type\":\"reference\"},{\"_key\":\"374be12b6275\",\"_ref\":\"dbce4328-e54f-441f-a4c3-d606a9508a9f\",\"_type\":\"reference\"}],\"featured\":false,\"layout\":\"standard\",\"location\":{\"_createdAt\":\"2024-10-30T19:46:20Z\",\"_id\":\"874f1ed0-ccb2-4205-af32-7e67fac33102\",\"_rev\":\"2YIaL9XrBbP7QebAjWkn7J\",\"_type\":\"article.location\",\"_updatedAt\":\"2024-10-30T19:46:29Z\",\"t
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1start. Most accelerators will have a page you can follow on Linkedin so you can be notified as opportunities open up. In Google you’ll find curated lists of accelerators.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"580ea1ab91b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb6d5ca996ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you are researching ask yourself:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f8fca320d6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f7bb57f22cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Where am I prepared to attend a programme? Does it need to be local to me? In the UK? Or could there be benefits in attending a programme overseas?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5448a39f7e0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8de6d00172400\",\"_type\":\"span\",\"marks\":[],\"text\":\"Does this accelerator cover the sector that my business is in, for example health-tech, e-commerce or hardware?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e7268bcdb6ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"d368e4dcc4090\",\"_type\":\"span\",\"marks\":[],\"text\":\"Is my business at the right stage for this accelerator? If your business is still only an idea you may want to consider a venture studio or a programme that focuses on helping founders develop an idea and turn it into a business. 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Are we prepared to dedicate that time and effort whilst we’re taking part?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f9e760fb18d\",\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f7406610183b3b0b1312dcb44831bc3bc3822be-5446x3631-png\",\"_type\":\"reference\"},\"caption\":\"Baltic Ventures Team\",\"float\":\"right\",\"loading\":\"eager\",\"width\":480},{\"_key\":\"c2465d9d6a49\",\"_type\":\"spotlight-card\",\"icon\":\"star\",\"title\":\"What should I look for in a good accelerator?\"},{\"_key\":\"6e7d6f87d041\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc5a4eb78c330\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73df2727d0ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6dfa6b238f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"The quality of accelerators vary widely. Some accelerators accept every company that applies and offer generic and light touch support whilst others are looking for companies that will be attractive to investors as they grow and will spend time screening for companies that fit their qualifying criteria the best.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2cadf0646495\",\"_type\":\"block\",\"children\":[{\"_key\":\"c572ea31b321\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40db98a31550\",\"_type\":\"block\",\"children\":[{\"_key\":\"04673b90f18f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’ve identified accelerators that you could apply for:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48e841e7f360\",\"_type\":\"block\",\"children\":[{\"_key\":\"7663df8c90a30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Review what they offer. Identify what outcomes you would like to get out of a programme; a successful fundraise? 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What are they asking for in return for a place in their accelerator programme? What networks can they open up and provide access to? Is there a particular technology that the accelerator could help you to unlock? Is there a fee for taking part? Or are they looking for equity in exchange for the programme? If they offer investment, what are the terms of the investment? How does this compare to the terms other accelerators and early stage investors offer?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ade478f56de2\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"96f7b1a5d0dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"d34d51e17a18\",\"_type\":\"span\",\"marks\":[],\"text\":\"An accelerator programme can provide you as a founder with the opportunity to invest in yourself and lean into the strategic aspects of your startup; aspects that can define and massively strengthen its value proposition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ff1ddcda61f\",\"_type\":\"block\",\"children\":[{\"_key\":\"780c86a96e55\",\"_type\":\"span\",\"marks\":[],\"text\":\"Without an accelerator (unless you have significant startup leadership experience) it can be easy to get lost in the weeds of the day to day or stuck in cul-de-sacs and sacrificing the growth potential of the business. Think of a boat that doesn’t have its sails up: accelerators can fast track your learning curve, equip you with an essential founder skillset and provide you with frameworks for shaping and developing your startup.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e21fdeed2d88\",\"_type\":\"block\",\"children\":[{\"_key\":\"dca5d24ed820\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition they will often provide a variety of perks from discounts on your tech stack, access to valuable investor networks, free access to skilled mentors who can support your business in a fractional capacity and grant opportunities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03aed7efea10\",\"_type\":\"block\",\"children\":[{\"_key\":\"4558409778e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"But Accelerator programmes require your commitment and focus, so try to 
1see it beyond a purely transactional experience. There should be lots of chances for you to extract special opportunities but some of the more impactful aspects are directly proportional to how much effort you are prepared to put in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60f5313192de\",\"_type\":\"block\",\"children\":[{\"_key\":\"d57d94c50cdb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building relationships with others takes time but some of the most valuable outputs from an accelerator can be the relationships that you develop with your peers; fellow founders that understand what you’re going through, share their own experiences and mistakes to help you avoid making the same and can help make the founder journey considerably less lonely.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b8a7e9606b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d772c3cbfae7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consider this carefully when applying, especially when there is a cash investment on offer. Remember you are applying for an accelerator programme not just for cash investment.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"icon\":\"tasks\",\"title\":\"What should I expect to commit?\"},{\"_key\":\"13894ee4acaf\",\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fd0ef4f4bbf8ab9b0fcbb3666a3426a91a7d6416-1600x1067-png\",\"_type\":\"reference\"},\"caption\":\"Liz Scott \u0026 Claire Lewis at Baltic Ventures Launch\",\"float\":\"left\",\"loading\":\"eager\",\"width\":480},{\"_key\":\"59a9a6331e5c\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"7b8ab1239b20\",\"_type\":\"block\",\"children\":[{\"_key\":\"71c6e8d576d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some accelerators offer equity, or convertible loan notes, as cash investment for companies on their programme.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec6569489500\",\"_type\":\"block\",\"children\":[{\"_key\":\"990ccd1eb36e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sometimes this investment is offered upfront to all companies accepted to the programme. Others offer investment to select companies on completion of the programme.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aa95eab0503\",\"_type\":\"block\",\"children\":[{\"_key\":\"763f2d857126\",\"_type\":\"span\",\"marks\":[],\"text\":\"Where equity investment is offered, ask around, to fellow founders, ecosystem stakeholders or mentors, their thoughts on the offer. Do the terms offered seem fair and justified? How will their investment sit on your cap table and where is the cash coming from (e.g. angels, a fund or a corporate)? What are their motivations for investing?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0953c4a4b17\",\"_type\":\"block\",\"children\":[{\"_key\":\"b855c514225e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consider also if you are building a business with a large addressable market and the potential to scale significantly. This is what equity investors are looking for and they are looking to receive a return on their investment when your business has an exit event.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6677bb2fcc50\",\"_type\":\"block\",\"children\":[{\"_key\":\"c966fc24d6d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"If this is not the pathway your business is on then it’s possible that conventional equity investment is not for you. Instead keep an eye out for accelerators offering equity free grants; these may be offered by philanthropic, corporate or government organisations (such as Innovate UK) who want to encourage innovation in a particular area or by certain under-represented groups of founders.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"icon\":\"dollar-sign\",\"title\":\"Do Accelerators offer cash investment?\"},{\"_key\":\"48e0240a931e\",\"_type\":\"banner\",\"background\":\"primary\",\"tilt\":\"left\",\"title\":\"To summarise\"},{\"_key\":\"f51c7b64ebf9\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ed199d95a7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Accelerators \"},{\"_key\":\"0ed199d95a7a1\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"can\"},{\"_key\":\"0ed199d95a7a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" be a t
1ime sink and somewhat of a waste of time if they are more about promoting a particular corporate’s innovation image and brand than about supporting the startups taking part.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e83739ddc92b\",\"_type\":\"block\",\"children\":[{\"_key\":\"63a5fbd7d39a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use your discernment and spend time researching options available. But with wise choices the right accelerators can open up game-changing new opportunities, provide the first investment cheque into your company, catalyse follow-on investment and be the difference between success and failure.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":[{\"_key\":\"c31e5ee2b9b8\",\"_ref\":\"dbce4328-e54f-441f-a4c3-d606a9508a9f\",\"_type\":\"reference\"},{\"_key\":\"8797a33993c4\",\"_ref\":\"da9f191a-7ff6-4975-8153-96b8a6d147fb\",\"_type\":\"reference\"}],\"featured\":false,\"layout\":\"standard\",\"location\":{\"_createdAt\":\"2024-10-30T19:45:17Z\",\"_id\":\"c6129ad9-569f-42cb-b54c-d659f01d93ab\",\"_rev\":\"1U42a9jxrELBwJpoJ187zr\",\"_type\":\"article.location\",\"_updatedAt\":\"2024-11-19T12:47:18Z\",\"title\":\"Liverpool\",\"xPos\":17.7,\"yPos\":19.4},\"mediaType\":\"article\",\"metadata\":{\"_type\":\"metadata\",\"description\":\"In this guide you’ll learn what an accelerator programme is, what you should expect from one and how to choose the best accelerators for you and your company.\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-01236f36af868491cb0c20532de8e90fce3e3d02-852x640-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"how-to-choose-the-accelerator-programme-that-s-right-for-you\"},\"title\":\"How to choose the accelerator programme that’s right for you\"},\"readTime\":5.995},{\"_createdAt\":\"2025-02-26T13:38:48Z\",\"_id\":\"0c17589c-c602-4026-9b8e-4b405f4ab57c\",\"_rev\":\"yEfxgzWw3jrf5xGJcTp22j\",\"_type\":\"article.post\",\"_updatedAt\":\"2025-03-16T19:25:23Z\",\"authors\":[{\"_createdAt\":\"2025-02-26T16:03:54Z\",\"_id\":\"8bab9674-c04d-40b6-8d3c-23682a6bf842\",\"_rev\":\"5OhLk46AFbMQ9zQILNkfmr\",\"_type\":\"person\",\"_updatedAt\":\"2025-03-19T12:27:35Z\",\"bio\":\"Hutton is the founder of Beyond M\u0026A and Lens. With over 30 years of tech industry experience, he helps founders prepare for exit so they can maximise their outcomes. Helping founders who are too busy to consider how they will prepare their business to be attractive to investors. His background taught him to be resilient, leading to his ‘People First’ approach to technology and business.\",\"company\":\"Beyond M\u0026A and Lens\",\"jobTitle\":\"Founder\",\"linkedin\":\"hutton-henry/\",\"metadata\":{\"_type\":\"metadata\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"hutton-henry\"},\"title\":\"Hutton Henry\"},\"name\":\"Hutton Henry\",\"website\":\"https://beyond-ma.com/\"}],\"badge\":\"Educate\",\"body\":[{\"_key\":\"be8d4941f60c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a316eb6a1e3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Part 1: \"},{\"_key\":\"5e978993d039\",\"_type\":\"span\",\"marks\":[\"508b607b79ac\"],\"text\":\"Taking Flight\"},{\"_key\":\"b568aef93c44\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" | Part 2\"},{\"_key\":\"9a261a4b9a85\",\"_type\":\"span\",\"marks\":[],\"text\":\": \"},{\"_key\":\"1c8d0655c9e1\",\"_type\":\"span\",\"marks\":[\"45ccf66d5aac\"],\"text\":\"Navigating Turbulence\"},{\"_key\":\"84d1c7c7cf5d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" | Part 3: \"},{\"_key\":\"5f4692d3506d\",\"_type\":\"span\",\"marks\":[\"6df95e8f87e7\"],\"text\":\"Perfect Landing\"}],\"markDefs\":[{\"_key\":\"508b607b79ac\",\"_type\":\"link\",\"href\":\"/article/investment-and-exit-readiness-pt-1-taking-flight\"},{\"_key\":\"45ccf66d5aac\",\"_type\":\"link\",\"href\":\"/article/investment-and-exit-readiness-pt-2-navigating-turbulence\"},{\"_key\":\"6df95e8f87e7\",\"_type\":\"link\",\"href\":\"investment-and-exit-readiness-pt-3-perfect-landing\"}
1],\"style\":\"normal\"},{\"_key\":\"352d6f5eafbd\",\"_type\":\"callout\",\"content\":[{\"_key\":\"fa2ac70db573\",\"_type\":\"block\",\"children\":[{\"_key\":\"2746165b5ff8\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the context of investment or exit readiness, the landing represents the final stages of due diligence and negotiation, culminating in securing investment or completing an acquisition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22fbeba2cb4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a1a41b7d783\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here, we’ll leverage insights from our \"},{\"_key\":\"6639ed7dc971\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"5-Day Value Creation Challenge Workbook\"},{\"_key\":\"d3e67f5b8e28\",\"_type\":\"span\",\"marks\":[],\"text\":\" (\"},{\"_key\":\"37daa43ac467\",\"_type\":\"span\",\"marks\":[\"4455c63f7615\"],\"text\":\"available here\"},{\"_key\":\"89ef3c205a33\",\"_type\":\"span\",\"marks\":[],\"text\":\") to highlight key strategies for aligning your business with investor expectations, addressing final hurdles, and closing the deal confidently.\"}],\"markDefs\":[{\"_key\":\"4455c63f7615\",\"_type\":\"link\",\"href\":\"https://5090460.fs1.hubspotusercontent-na1.net/hubfs/5090460/Lens%205DVCC%20Workbook%20Master.pdf\"}
1],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"In our final phase of or flight, we focus on the landing.\",\"variant\":\"secondary\"},{\"_key\":\"247b69f63f3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"636fb0c7c988\",\"_type\":\"span\",\"marks\":[],\"text\":\"Preparing for a Smooth Landing: Document Readiness\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"027c57ba338c\",\"_type\":\"block\",\"children\":[{\"_key\":\"62a622e087c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the most critical aspects of a successful landing (investment/exit) is ensuring your documentation is complete, accurate, and well-organised.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af42c4cfe6ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"e41ed7c90eb8\",\"_type\":\"span\",\"marks\":[],\"text\":\"A populated Virtual Data Room (VDR) is not just a repository of documents; it’s a tool to inspire confidence and demonstrate 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Metrics\"}]},{\"_key\":\"2b25202441fb\",\"subModules\":[{\"_key\":\"26bddace9004\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"5b49d4507125\",\"_type\":\"block\",\"children\":[{\"_key\":\"787388a5faa1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Highlight the qualifications and achievements of your leadership team.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"icon\":\"handshake\",\"title\":\"Team Bios\"}]}]},{\"_key\":\"83fa00306940\",\"_type\":\"callout\",\"content\":[{\"_key\":\"ea2bcd6bffdd\",\"_type\":\"block\",\"children\":[{\"_key\":\"88fcfb9ba524\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84e4339039b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"932ecc2e272c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Confidentiality\"},{\"_key\":\"8278c33bc9f6\",\"_type\":\"span\",\"marks\":[],\"text\":\": Use encryption, watermarks, and NDAs to protect sensitive information.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ddce837771e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a14f9c6c630e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Version Control\"},{\"_key\":\"8587ca82f040\",\"_type\":\"span\",\"marks\":[],\"text\":\": Maintain a clear system for document updates to avoid confusion during due diligence.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e2c6e11c6fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"1834d18f8c70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Regular Updates\"},{\"_key\":\"685008821b87\",\"_type\":\"span\",\"marks\":[],\"text\":\": Keep the VDR dynamic by adding relevant data as it becomes available.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"right\",\"title\":\"Pro Tips:\",\"variant\":\"default\"},{\"_key\":\"346482c7c0d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"41ac4a9a9c04\",\"_type\":\"span\",\"marks\":[],\"text\":\"A well-maintained VDR minimises friction during negotiations and enhances your credibility.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b8f2c8acb96\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa082ee2db1a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Aligning Investor Expectations: Communicate the Right Story\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"676c96a7f4e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"6649e4a98f26\",\"_type\":\"span\",\"marks\":[],\"text\":\"Investors are not just buying into your product—they’re buying into your vision, team, and business model. 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1,{\"_key\":\"79e1e94c77f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"3498dd505921\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Components of Your Story:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e4aa64764008\",\"_type\":\"block\",\"children\":[{\"_key\":\"65acef9990e9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Executive Summary\"},{\"_key\":\"225f2d607e67\",\"_type\":\"span\",\"marks\":[],\"text\":\": Start strong with a concise overview of your mission, vision, and value proposition.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea26d518217d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d981fabeb85\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Market Opportunity\"},{\"_key\":\"d3b5c1077990\",\"_type\":\"span\",\"marks\":[],\"text\":\": Highlight the market size, target audience, and competitive positioning.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d8c2b1b9477\",\"_type\":\"block\",\"children\":[{\"_key\":\"92ae1ee0deca\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Financial Projections\"},{\"_key\":\"e49f5cd3a9c0\",\"_type\":\"span\",\"marks\":[],\"text\":\": Use clear, data-backed forecasts to illustrate profitability and scalability.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35127f14aaa3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8260ac60f0e1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Team Strength\"},{\"_key\":\"81db70eafd6e\",\"_type\":\"span\",\"marks\":[],\"text\":\": Showcase the unique strengths and alignment of your team.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"149674b81134\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e272ce848e9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Common Pitfalls to Avoid:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ff89a7c825d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a47318bd81ff\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overconfidence: Balance your pitch with an honest acknowledgement of risks and your mitigation strategies.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11da49132735\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b6af3e5b442\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tech-Speak Overload: Avoid overwhelming investors with jargon. Focus on clear, concise explanations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd40918231d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf2f9e614085\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a screenwriter, verisimilitude is my favourite word – willing suspension of disbelief, and it’s vital here.Use storytelling techniques to captivate investors, weaving data with emotional resonance to showcase why your business is worth their investment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b84af81e6f4f\",\"_type\":\"callout\",\"content\":[{\"_key\":\"4edcde3d960f\",\"_type\":\"block\",\"children\":[{\"_key\":\"897e119fb62d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Landing smoothly is about building trust and addressing any last-minute turbulence. Here are the key areas to focus on:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"614df009c034\",\"_type\":\"columns\",\"columns\":[{\"_key\":\"28dd62e2b3a0\",\"subModules\":[{\"_key\":\"110745d18510\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"54fc549f919e\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0ea89ef2be7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Investors will scrutinise your ability to manage risks effectively. Demonstrate this with:\\n\"},{\"_key\":\"f94e5e9e6ad0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A Risk Register\"},{\"_key\":\"abae8dd13d0f\",\"_type\":\"span\",\"marks\":[],\"text\":\": A detailed log of potential risks and their mitigation plans.\\n\"},{\"_key\":\"07b1d0d6f654\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Incident Response Plans\"},{\"_key\":\"4276d4434465\",\"_type\":\"span\",\"marks\":[],\"text\":\": Show your preparedness for cybersecurity or operational disruptions.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Risk Mitigation \"}]},{\"_key\":\"3de7744597f5\",\"subModules\":[{\"_key\":\"c33ccdae7fc1\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"ec63a255235a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a79e8d2413c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Transparency in financial planning can make or break your valuation:\\nUse zero-based budgeting to justify expenses.\\nHighlight how every dollar invested contributes to ROI through value attribution.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Financial Discipline \"}]},{\"_key\":\"ec2bf329fab5\",\"subModules\":[{\"_key\":\"d50ff21fdfa4\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"927856002b86\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd11b51cf5e4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Prove that your business can scale and thrive post-investment by:\\nMaintaining a balanced maintenance ratio between innovation and operational upkeep.\\nDemonstrating readiness to adapt to market changes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Operational Resilience\"},{\"_key\":\"9be0cd3b03d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"3865a9e92a4b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}]},{\"_key\":\"1e94c076d99f\",\"subModules\":[{\"_key\":\"c550486907ef\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"47805307a3bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"e410ca504210\",\"_type\":\"span\",\"marks\":[],\"text\":\"Investors invest in people as much as they invest in products. Showcase:\\nStrong team cohesion and alignment.\\nA clear strategy for addressing skill gaps and onboarding new talent.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Team Dynamics\"}]}]},{\"_key\":\"e873810a98bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d1e723feacb\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"icon\":\"check-circle\",\"position\":\"center\",\"title\":\"The Final Checklist: Building Trust During Negotiations\",\"variant\":\"primary\"},{\"_key\":\"cd0528fd7c0a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8395c0bb9cc8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bringing it Home: Confidence and Clarity\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8446cd41bac6\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fd447ef3315\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the wheels touch down, your goal is to leave no room for doubt.\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"f2cad589f034\",\"_type\":\"block\",\"children\":[{\"_key\":\"5122a7c2d03b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your readiness and professionalism should instil confidence in the investors, showing them that your business is prepared for growth and capable of delivering the returns they seek.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f4523ecf54b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e999ecd338d\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the right preparation, communication, and strategic focus, you can land the deal successfully, taking your business to new heights.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1edb4b99d760\",\"_type\":\"block\",\"children\":[{\"_key\":\"43095ce62d22\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stay ambitious. Fly higher. Your journey has just begun.\"}],\"markDefs\":[],\"style\":\"h4\"}],\"categories\":[{\"_key\":\"0cee01e45523\",\"_ref\":\"dbce4328-e54f-441f-a4c3-d606a9508a9f\",\"_type\":\"reference\"}
1,{\"_key\":\"4d4743e89275\",\"_ref\":\"da9f191a-7ff6-4975-8153-96b8a6d147fb\",\"_type\":\"reference\"},{\"_key\":\"ebd7ba22dac6\",\"_ref\":\"51284a43-0a5a-47d9-867c-c433e70983f5\",\"_type\":\"reference\"}],\"featured\":false,\"firstAuthorName\":\"Hutton Henry\",\"layout\":\"standard\",\"location\":{\"_createdAt\":\"2025-03-14T13:17:53Z\",\"_id\":\"41f3b4dd-b0fa-4da2-b7af-e38d2f59854b\",\"_rev\":\"VgWwM0lFItyFs3XfW1nvZ0\",\"_type\":\"article.location\",\"_updatedAt\":\"2025-03-14T13:17:54Z\",\"title\":\"London\"},\"mediaType\":\"article\",\"metadata\":{\"_type\":\"metadata\",\"description\":\"This is where all the preparation, navigation, and adjustments made during the journey come together for a smooth and successful conclusion.\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-55b0eac0458b57d3961ec6060736969b6e41b6c1-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"investment-and-exit-readiness-pt-3-perfect-landing\"},\"title\":\"Investment \u0026 Exit Readiness Pt 3: Perfect Landing \"},\"readTime\":2.015},{\"_createdAt\":\"2025-03-15T07:32:33Z\",\"_id\":\"0cc4fd11-8a8d-402e-a279-2e9bdd603c03\",\"_rev\":\"yEfxgzWw3jrf5xGJcSTDRP\",\"_type\":\"article.post\",\"_updatedAt\":\"2025-03-16T09:25:13Z\",\"authors\":[{\"_createdAt\":\"2025-03-14T15:01:00Z\",\"_id\":\"526229d9-e62e-4e80-aefb-819b2ff4d3d9\",\"_rev\":\"goCgOckhFJ8BdkQxSvL5zZ\",\"_system\":{\"base\":{\"id\":\"526229d9-e62e-4e80-aefb-819b2ff4d3d9\",\"rev\":\"goCgOckhFJ8BdkQxSvAwMn\"}},\"_type\":\"person\",\"_updatedAt\":\"2026-06-24T13:30:01Z\",\"bio\":\"Dave is CEO of PXN Group, leading the platform formed through the merger of Praetura Ventures and Par Equity. A qualified ACA who trained at KPMG, he co-founded Praetura Ventures in 2011 to back founders in the North of England and address the regional funding gap. Having overseen over 100+ early stage investments, he is known as one of the leading voices in venture capital outside of the South East. Under his leadership, PXN has become one of the UK’s leading regional investors, known for combining capital with hands-on support and insight.\",\"company\":\"PXN Group\",\"jobTitle\":\"Managing Partner\",\"linkedin\":\"david-foreman-praetura/\",\"metadata\":{\"_type\":\"metadata\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"david-foreman\"},\"title\":\"David Foreman\"},\"name\":\"David Foreman\",\"website\":\"https://www.praeturaventures.com/\"}],\"badge\":\"Insight\",\"body\":[{\"_key\":\"9d648c994184\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf29a48990fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Praetura’s Managing Partner David Foreman offers founders advice on pitching to investors. Dave looks at how you tell your story, how to focus your pitch and how to capture an investors attention. He also discusses how a magnetic personality can effect your pitch.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ead688e9d1d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9ac5adee6b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf8afab50887\",\"_type\":\"video\",\"vimeoId\":\"1065952628\"}],\"categories\":[{\"_key\":\"ed6816099cdd\",\"_ref\":\"dbce4328-e54f-441f-a4c3-d606a9508a9f\",\"_type\":\"reference\"},{\"_key\":\"a90228a64834\",\"_ref\":\"da9f191a-7ff6-4975-8153-96b8a6d147fb\",\"_type\":\"reference\"}],\"featured\":false,\"layout\":\"standard\",\"location\":{\"_createdAt\":\"2024-10-30T19:45:35Z\",\"_id\":\"67e61090-3a68-416b-9fd8-2721b9e0807b\",\"_rev\":\"7gdSa6uKISxL9MxpEJ3WP1\",\"_type\":\"article.location\",\"_updatedAt\":\"2024-11-19T12:47:20Z\",\"title\":\"Manchester\",\"xPos\":19,\"yPos\":19.2},\"mediaType\":\"video\",\"metadata\":{\"_type\":\"metadata\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e2b643a6ebb49e8080b05a527063563a438e53dd-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"how-to-pitch-to-investors\"},\"title\":\"How To Pitch To Investors?\"},\"readTime\":1},{\"_createdAt\":\"2025-02-19T12:12:26Z\",\"_id\":\"0f94002d-2c46-4a0f-955c-477318af5499\",\"_rev\":\"9fpf4A3I5TlAClMQ3fIZoC\",\"_type\":\"article.post\",\"_updatedAt\":\"2025-04-03T08:42:12Z\",\"authors\":[{\"_createdAt\":\"2025-02-19T13:45:00Z\",\"_id\":\"73b13c55-4893-4a1d-817f-75c2dd6354cb\",\"_rev\":\"1HBqETLcmR8sebCJ1dPnFi\",\"_type\":\"person\",\"_updatedAt\":\"2025-03-19T12:27:21Z\",\"company\":\"Citypress \",\"jobTitle\":\"Critical communications specialist and media trainer \",\"linkedin\":\"chrismarritt/\",\"metadata\":{\"_type\":\"metadata\",\"description\":\"Chris Marritt is a critical communications specialist and media trainer at Citypress \",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"chris-marritt\"},\"title\":\"Chris Marritt\"},\"name\":\"Chris Marritt\",\"website\":\"http://www.citypress.co.uk\"}],\"badge\":\"Educate\",\"body\":[{\"_key\":\"9ba8c91d42f4\",\"_type\":\"callout\",\"content\":[{\"_key\":\"2e8ba5cc32a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"4caca6969816\",\"_type\":\"span\",\"marks\":[],\"text\":\"But even agile, flexible businesses need to have considered how to respond in their darkest hour. Those that do stand the best chance of winning when the heat is on.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"Large organisations have no option but to commit huge resource into ensuring they are ready for whatever crisis might hit them.\",\"variant\":\"primary\"},{\"_key\":\"6ac9c6b4f6fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"47bb31ff78cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the months leading up to summer 2012, the UK conducted one of the most comprehensive crisis preparation exercises in modern history. Multiple, detailed scenarios – from terrorist attacks to data breaches and from transport failures to public disorder – were anticipated and prepared for. With practical simulations for some of these risks involving more than 50,000 people, it was a model in contingency planning.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"306898142d64\",\"_type\":\"block\",\"children\":[{\"_key\":\"920c2d1852e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"But at the same time, thousands of athletes were also carrying out their own, much smaller, crisis preparations. They were working out what could go wrong in their chosen event and playing out how they would respond to each to ensure the biggest moment of their sporting careers wasn’t ruined by something outside their control.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e9c5d2d3267\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f71ed0eb918\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s no surprise that multi-national organisations devote time to war-gaming nightmare scenarios, but if some of the most elite and responsive individuals in the world are also planning for future crises, then maybe small businesses ought to do the same.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c0a9bbcb593a\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb95adb122a5\",\"_type\":\"span\",\"marks\":[],\"text\":\"As founders or leaders of small businesses, planning for your worst day is about protecting the organisation you have spent years building up, in many cases from nothing. With non-tangible assets like reputation forming a significant part of your enterprise’s financial value, a reputational crisis can do huge damage in a very short space of time. But they can be opportunities too, as the army of firms that pivoted during the first lockdown of 2020 proved.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7c98a5a22a0\",\"_type\":\"callout\",\"content\":[{\"_key\":\"11a373688409\",\"_type\":\"block\",\"children\":[{\"_key\":\"65592269562d\",\"_type\":\"span\",\"marks\":[],\"text\":\"It might feel like preparing for a crisis that may or may not happen is a waste of time. But there is truth in the cliché that a reputation can take years to build and only hours to destroy. With that in mind, preparing for a crisis could be the difference between surviving and not.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"icon\":\"lightbulb\",\"position\":\"right\",\"title\":\"Top Tip\",\"variant\":\"default\"},{\"_key\":\"6b65b5f565ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbeae0faae2c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"53897ae2ffa5\",\"_type\":\"block\",\"children\":[{\"_key\":\"012e9f39d382\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predicting risks\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5c1ab4e88032\",\"_type\":\"block\",\"children\":[{\"_key\":\"3363230e864f\",\"_type\":\"span\",\"marks\":[],\"text\":\"The first step is to know what you could be facing. A comprehensive risk assessment can help you map out your biggest business fears, giving each a score based on how likely it is and how severe the outcome would be.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b80352833a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"b188510db73b\",\"_type\":\"span\",\"marks\":[],\"text\":\"With any luck, there won’t be any risks that are both highly likely and very severe, but if there are, take steps as soon as you can to either prevent them or, at least, to minimise their impact. For the rest, work through each in order of priority to anticipate how they might play out. Think through what the first warning signs might be, how each could unfold and what the potential impact on your business would be at each stage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30dcab1ce522\",\"_type\":\"callout\",\"content\":[{\"_key\":\"e4afa49bf61e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6de2f0c36462\",\"_type\":\"span\",\"marks\":[],\"text\":\"If a key employee is involved in misconduct, what will that do to customer trust? By anticipating these outcomes, you can develop strategies to mitigate the risks.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"For example, if a data breach occurs, who do you need to notify and will customers see you as victim or perpetrator? \",\"variant\":\"default\"},{\"_key\":\"033919a950e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"175ac656d42b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e93916d73dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"86f0ae1be22c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pay particular attention to any crises that undermine what you have previously said about your business, what it stands for and the values it lives by. A company that says it is o
1pen and transparent with customers will be undone if, when a crisis strikes, it pulls up the drawbridge and tries to hide.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"10441a9ddffc\",\"_type\":\"callout\",\"content\":[{\"_key\":\"e66f6968f938\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a795091e08b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Crisis communicators have long since talked about the golden hour that sets the tone for how you’re going to go on. But with the ubiquity of digital media, that hour is now a golden 15 minutes. This is the time you have to make a good first impression with those most affected by whatever it is that has hit the fan. \"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"Preparing for the Worst\",\"variant\":\"secondary\"},{\"_key\":\"ee4c7ffe6088\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e4be553af9f\",\"_type\":\"span\",\"marks\":[],\"text\":\"As soon as you know what your biggest risks are, start taking steps to equip yourself for that first 15 minutes and the hour or two that follow.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56a8ff4ae5b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"701aa349a0f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"What you will probably want most in that time is the security of a strong reputation. Think of your business’s good name as being like a bank account – the more credit you can build up in advance by saving little and often over a long period of time, the greater your ability to withstand any shocks. Consistent and positive good news build trust and reputation, while a network of allies who might speak up for you in your darkest hour is invaluable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a85b520c04cb\",\"_type\":\"callout\",\"content\":[{\"_key\":\"4bf1a08b7e2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e24408a7c87\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you do need to raise the alarm, a simple crisis management plan will be useful. With experienced leaders who excel in making difficult and complex decisions under pressure, this plan could be as simple as a set of checklists that ensure no details are forgotten. \"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"React with Authenticity\",\"variant\":\"primary\"},{\"_key\":\"10739be84175\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d67b22dd44f\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a589c3f8a32\",\"_type\":\"block\",\"children\":[{\"_key\":\"de796ee6e6ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"But if you’re the type of team that like the security of a clearly laid out strategy to guide you, spend time anticipating the key decisions you will need to take and setting out a path through them ahead of time. Either way, ensure your crisis starts with assembling the right team and setting a clear strategic objective of what you want to achieve. Communication protocols and even draft holding statements for different audiences can help you hit the ground running.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6f31f72f457\",\"_type\":\"block\",\"children\":[{\"_key\":\"32485af4cd6f\",\"_type\":\"span\",\"marks\":[],\"text\":\"When a crisis does occur, you need respond not only quickly but authentically. There’s an old adage that you find out who people really are in a crisis. How your business responds when the chips are down will tell stakeholders far more about its real character than anything else. Respond well and people might even end up thinking more of you as a result. Be transparent in your communications, take responsibility for any mistakes – without writing cheques you cannot cash – and provide clear information about what has happened, why it happened, what steps you are taking to address it and when you will say more. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5de37e4bd217\",\"_type\":\"callout\",\"content\":[{\"_key\":\"477aac2d2aeb\",\"_type\":\"block\",\"children\":[{\"_key\":\"64a68437ddb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you need to apologise, be clear about what you’re sorry for but say it soon. Then keep doing this over and over until the spotlight is no longer on you.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"icon\":\"lightbulb\",\"position\":\"right\",\"title\":\"Pro Tip\",\"variant\":\"default\"},{\"_key\":\"9477177e02dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8bcf74f57f4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Training and Exercises\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b4d043bab163\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fad14fea4a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"A team with a plan is good, but a team that has rehearsed that plan is even better. At a basic level, this could be a desktop exercise where you work through a scenario, assessing the situation at each stage and deciding your next steps. If you can afford the time and resources, assemble your leadership team and get them to work through a situation together, while another team pushes the situation along in ways you may 
1not have thought of before. These war games will sharpen your decision-making under pressure and they will uncover ways the scenario could develop that you hadn’t previously anticipated. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"523896ec5b9e\",\"_type\":\"callout\",\"content\":[{\"_key\":\"aa8d7020b2c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"252273872b1a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this as regularly as you can afford.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"At the end, take stock and identify lessons learned. \",\"variant\":\"default\"},{\"_key\":\"5a22dbb59c20\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf8606ba3229\",\"_type\":\"span\",\"marks\":[],\"text\":\"Finally, as a start-up owner, you may need to be the face of your organisation during a crisis. This will mean having a team in place that can run the crisis response so you can free up time to engage with stakeholders, be they investors, customers, regulators, local or national government or the media. Each group requires specific skills and, just like with rehearsals, training undertaken in advance will keep you match-fit when (not if) the moment comes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8483e357d6d8\",\"_type\":\"callout\",\"content\":[{\"_key\":\"a8550306426d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2720367ba3b\",\"_type\":\"span\",\"marks\":[],\"text\":\"When the dust has settled, the temptation is to get back to business as usual.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"881708dde4b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"d241344203da\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5be47bab06d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8bcca25178e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not only is this your best opportunity to learn from mistakes, but the public will be less forgiving second time around. Identify every possible lesson in the immediate aftermath and make sure you take reasonable, proportionate steps to prevent those mistakes happening again. Your future self will thank you for it.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"Learning lessons\",\"variant\":\"primary\"},{\"_key\":\"87c5e3abdaad\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ac5addb027d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e56045972763\",\"_type\":\"block\",\"children\":[{\"_key\":\"71ea77a970bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Crisis preparation isn't about predicting the future. It's about building organisational resilience. And it can be about opportunity. With the right preparation, a well-prepared business can turn a potential threat into a demonstration of its core values. By all means start small, but start now. Then update your plans as if the crisis is your career-defining gold medal moment. It very well might be.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21a1c1180b49\",\"_type\":\"callout\",\"content\":[{\"_key\":\"da2d945afb42\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4196a13267e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most start-ups can't afford extensive PR teams. Here are lean, practical strategies:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f42c6f629744\",\"_type\":\"columns\",\"columns\":[{\"_key\":\"ad7984d36923\",\"subModules\":[{\"_key\":\"0bd9780fe21c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6398d8c02fe\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predict: \"},{\"_key\":\"e79747e2d11a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identify what could go wrong and how so you know how to spot a crisis when it happens.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24d7856655ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcb7096c3d9b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prevent:\"},{\"_key\":\"cff8036a1f25\",\"_type\":\"span\",\"marks\":[],\"text\":\" Take steps as early as you can to prevent any crises you can, and to minimise the impact of those you can’t.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}]},{\"_key\":\"212c3468e138\",\"subModules\":[{\"_key\":\"c5fa4643928f\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a1dc7535e81\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prepare:\"},{\"_key\":\"d00b7aa2553b\",\"_type\":\"span\",\"marks\":[],\"text\":\" Make sure that when it hits the fan, you have everything you need to get off to a good start.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e08d2b879079\",\"_type\":\"block\",\"children\":[{\"_key\":\"3628243fdf02\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"React:\"},{\"_key\":\"d4adab2ed63b\",\"_type\":\"span\",\"marks\":[],\"text\":\" Act quickly and authentically when the time comes\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"632929376131\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e7dfd0cb451\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Recover:\"},{\"_key\":\"4335b62ede65\",\"_type\":\"span\",\"marks\":[],\"text\":\" Never waste a crisis – use it to learn every lesson you can so that you do even better next time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}]}]}],\"position\":\"center\",\"title\":\"Budget-Friendly Crisis Communication Tips\",\"variant\":\"default\"}],\"categories\":[{\"_key\":\"b2ebce65e29f\",\"_ref\":\"dbce4328-e54f-441f-a4c3-d606a9508a9f\",\"_type\":\"reference\"},{\"_key\":\"f2ab01a40523\",\"_ref\":\"da9f191a-7ff6-4975-8153-96b8a6d147fb\",\"_type\":\"reference\"},{\"_key\":\"8ee152a4d607\",\"_ref\":\"51284a43-0a5a-47d9-867c-c433e70983f5\",\"_type\":\"reference\"},{\"_key\":\"6b2d6eee1d5c\",\"_ref\":\"41e6365b-7874-47d0-9a99-e5e4a7c1a6f2\",\"_type\":\"reference\"}],\"featured\":false,\"layout\":\"standard\",\"location\":{\"_createdAt\":\"2024-10-30T19:45:35Z\",\"_id\":\"67e61090-3a68-416b-9fd8-2721b9e0807b\",\"_rev\":\"7gdSa6uKISxL9MxpEJ3WP1\",\"_type\":\"article.location\",\"_updatedAt\":\"2024-11-19T12:47:20Z\",\"title\":\"Manchester\",\"xPos\":19,\"yPos\":19.2},\"mediaType\":\"article\",\"metadata\":{\"_type\":\"metadata\",\"description\":\"In this guide, Citypress’s crisis comms expert Chris Marritt explains the importance of having a crisis strategy and training in place to avoid reputational damage as a startup.\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4adaf2ebb73a72daed88b910683069c7b1f80578-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"turning-crisis-into-opportunity\"},\"title\":\"Turning crisis into opportunity\"},\"readTime\":6.395},{\"_createdAt\":\"2025-02-11T09:58:45Z\",\"_id\":\"0ffff0c7-4533-440d-9cef-5754b63c889b\",\"_rev\":\"C1PqyXEy4fNsZ0PXQtAUYK\",\"_type\":\"article.post\",\"_updatedAt\":\"2025-03-16T20:05:28Z\",\"authors\":[{\"_createdAt\":\"2025-01-30T15:22:35Z\",\"_id\":\"394ea0be-8308-4160-8b59-ad4371f4230c\",\"_rev\":\"5OhLk46AFbMQ9zQILNkZz9\",\"_type\":\"person\",\"_updatedAt\":\"2025-03-19T12:26:35Z\",\"company\":\"NorthEdge Capital\",\"jobTitle\":\"Investment Manager\",\"linkedin\":\"simone-masterson-a464687a/\",\"metadata\":{\"_type\":\"metadata\",\"description\":\"Simone Masterson is an Investment Manager at NorthEdge Capital\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5c841b97f57921a7e6b705acbdcc452cc5351a4c-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"simone-masterson\"},\"title\":\"Simone Masterson\"},\"name\":\"Simone Masterson\",\"website\":\"https://northedge.com/\"}],\"badge\":\"Guide\",\"body\":[{\"_key\":\"6e9d4b28f243\",\"_type\":\"callout\",\"columns\":true,\"content\":[{\"_key\":\"6ab0627bf9b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"fff5de295414\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Name:\"},{\"_key\":\"39202b8a27d7\",\"_type\":\"span\",\"marks\":[],\"text\":\" Simone Masterson (Investment Manager)\\n\"},{\"_key\":\"ba731c7de955\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Investment company name:\"}
1,{\"_key\":\"333f9ba58306\",\"_type\":\"span\",\"marks\":[],\"text\":\" NorthEdge Capital\\n\"},{\"_key\":\"d4da8a1b62f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AUM: \"},{\"_key\":\"c268aaf4875e\",\"_type\":\"span\",\"marks\":[],\"text\":\"£570m NAV, £900m in commitments\\n\"},{\"_key\":\"6f214ba174b4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"No. of Portfolio companies:\"},{\"_key\":\"90a4c967dbf5\",\"_type\":\"span\",\"marks\":[],\"text\":\" 28 Active, 47 total\\n\"},{\"_key\":\"113914e2c71a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"No. of Portfolio companies in the North of England:\"},{\"_key\":\"68eecbdb54dd\",\"_type\":\"span\",\"marks\":[],\"text\":\" 13 Active, 29 Total (North West, North East, Yorkshire)\\n\"},{\"_key\":\"0261e1fc7679\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Average no. of deals per year: \"},{\"_key\":\"8a8ebe50a679\",\"_type\":\"span\",\"marks\":[],\"text\":\"3 - 4\\n\"},{\"_key\":\"2d256a93826a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Team size: \"},{\"_key\":\"c6c63927422b\",\"_type\":\"span\",\"marks\":[],\"text\":\"25 – 30 Total\\n\"},{\"_key\":\"9d96262cade0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Website:\"},{\"_key\":\"2c14094e6dd7\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"6f84b7525450\",\"_type\":\"span\",\"marks\":[\"e0d739fc2521\"],\"text\":\"https://northedge.com/\"}],\"markDefs\":[{\"_key\":\"e0d739fc2521\",\"_type\":\"link\",\"href\":\"https://northedge.com/\"}],\"style\":\"normal\"},{\"_key\":\"8d745b52c374\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ecd0b3b3d95\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Location(s): \"},{\"_key\":\"670b43b7f9ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Manchester, Birmingham\\n\"},{\"_key\":\"2204351e8831\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Name three notable portfolio companies: \"},{\"_key\":\"e00ec376c53c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cezanne HR, Qodea, Correla\\n\"},{\"_key\":\"ecf5f2f4d674\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fund name: \"},{\"_key\":\"e522c91f58b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"NorthEdge Capital Fund III\\n\"},{\"_key\":\"2f6dc83a30d8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Investment ticket range:\"},{\"_key\":\"840036bab038\",\"_type\":\"span\",\"marks\":[],\"text\":\" £12.5m - £60m\\n\"},{\"_key\":\"e7545f2ede7e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Stage: \"},{\"_key\":\"4bc333d12e9d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Buy out / development capital\\n\"},{\"_key\":\"1114a9c9fce3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Sectors:\"},{\"_key\":\"35e3f491fdbf\",\"_type\":\"span\",\"marks\":[],\"text\":\" Tech, Healthcare, Business Services\\n\"},{\"_key\":\"ae733ff3026d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Location: \"},{\"_key\":\"ec36ffd4025e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Manchester, Birmingham\\n\"},{\"_key\":\"6c30a93661a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Other investment criteria:\"},{\"_key\":\"acf51d43dbc9\",\"_type\":\"span\",\"marks\":[],\"text\":\" Typically £0.5m EBITDA minimum, however for Technology businesses we would invest in businesses that are breakeven generating £4m ARR as a minimum.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"icon\":\"star\",\"position\":\"center\",\"title\":\"Key Details\",\"variant\":\"primary\"},{\"_key\":\"57e1278fbd00\",\"_type\":\"block\",\"children\":[{\"_key\":\"26a45efbb3a70\",\"_type\":\"span\",\"marks\":[],\"text\":\"What do you look for in an investee business? 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As part of LinkedIn’s global Community Management team, he has cultivated relationships with over 300 high-profile experts, founders, and companies. Daniel has led high-impact partnerships, including a collaboration with UEFA for the Women’s Euro 2022 and spearheading initiatives that scaled LinkedIn’s video creator support from 2,000 to 25,000 experts.\\n\\nBefore LinkedIn, Daniel played a pivotal role at Minute Media, leading global growth efforts and influencer strategies that generated over 1 billion digital impressions. His expertise spans content strategy, business development, and audience engagement across multiple markets. \",\"company\":\"LinkedIn\",\"jobTitle\":\"Creator \u0026 Community Manager \",\"linkedin\":\"https://www.linkedin.com/in/dani-markovits/\",\"metadata\":{\"_type\":\"metadata\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"daniel-markovits\"},\"title\":\"Daniel Markovits \"},\"name\":\"Daniel Markovits \"}],\"body\":[{\"_key\":\"9d06f0c1e560\",\"_type\":\"callout\",\"content\":[{\"_key\":\"012ecf0b20f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"291702d0f339\",\"_type\":\"span\",\"marks\":[],\"text\":\"But the most effective founders on LinkedIn aren’t the ones posting daily; they’re the ones who post with purpose.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cce7cad1334\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2be68eaf219\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"07ba4504c53b\",\"_type\":\"block\",\"children\":[{\"_key\":\"2332cdf7e648\",\"_type\":\"span\",\"marks\":[],\"text\":\"Take Daniel Ek (CEO and Founder at Spotify), who posts a few times a month yet consistently generates high engagement. How? By focusing on a mix of industry insights, personal learnings, and interactive discussions that position them as a go-to expert.\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"Many founders underestimate the power of LinkedIn, assuming it's just another social media platform or that they need to post constantly to stay relevant. \",\"variant\":\"primary\"},{\"_key\":\"d41c88f5c00a\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ff0d274178c\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this piece, I’ll break down the key strategies that help foun
1ders stand out on LinkedIn without adding “content creator” to their already-packed job description.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b82f3f543ca1\",\"_type\":\"callout\",\"content\":[{\"_key\":\"47a2fe18dc77\",\"_type\":\"block\",\"children\":[{\"_key\":\"901f898a5189\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\nMany assume you need to post daily to see results. In reality, publishing 2-5 well-thought-out posts per week is enough to keep your audience engaged (and avoid LinkedIn fatigue). Focus on:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27fe5b92b8b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"1921fe2507f6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" Industry trends:\"},{\"_key\":\"5556e96bf82a\",\"_type\":\"span\",\"marks\":[],\"text\":\" Share insights on major shifts affecting your business sector.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a4a6b079bdf\",\"_type\":\"block\",\"children\":[{\"_key\":\"088735bcd1c5\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"9305f0e7cd0e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Founder lessons\"},{\"_key\":\"66dc3e02581b\",\"_type\":\"span\",\"marks\":[],\"text\":\": Personal stories and learnings resonate more than generic advice.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6a4211a8574\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0225667915b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" Niche expertise:\"},{\"_key\":\"62dd1d427e56\",\"_type\":\"span\",\"marks\":[],\"text\":\" Deep dives into what makes your company or approach unique.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"1. Quality Over Quantity: Post With Intention\",\"variant\":\"secondary\"},{\"_key\":\"840f2ece3c3f\",\"_type\":\"callout\",\"content\":[{\"_key\":\"3fe85ce06119\",\"_type\":\"block\",\"children\":[{\"_key\":\"6ae40650c395\",\"_type\":\"span\",\"marks\":[],\"text\":\"Beyond traditional posts, LinkedIn offers powerful tools to help founders establish authority:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97398616e6a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d79cc7c9680b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Newsletters \u0026 Articles \"},{\"_key\":\"af72fa9e42cb\",\"_type\":\"span\",\"marks\":[],\"text\":\"→ Long-form content builds credibility and keeps you top-of-mind.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af6e2845bd80\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a7964ad9ffe\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Videos \u0026 Face-to-Camera Updates \"},{\"_key\":\"8a6420977ef4\",\"_type\":\"span\",\"marks\":[],\"text\":\"→ Video posts generate 1.4x more engagement than other formats. A quick 60-second update on your company’s progress can go a long way.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6843de1079ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5e05eced0c2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Polls \u0026 Interactive Posts \"},{\"_key\":\"03515260d3ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"→ A simple question can generate thousands of responses and valuable insights.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"2. Leverage LinkedIn’s Underused Features\",\"variant\":\"primary\"},{\"_key\":\"fb49b6773329\",\"_type\":\"callout\",\"content\":[{\"_key\":\"bc69ea270fcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd89e8a31cf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Posting is just one piece of the puzzle - engagement is what drives visibility. Spend time:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"58acf6a83bbb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d80081663c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Commenting on relevant industry conversations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1797c9878eee\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec80a6af04ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engaging with investor and peer content.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c650f96de5c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"53a046ed11d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Responding to comments on your own posts to foster dialogue.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"04bb4f99c349\",\"_type\":\"block\",\"children\":[{\"_key\":\"dae8b8f94179\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"3. Engage More Than You Post\",\"variant\":\"secondary\"},{\"_key\":\"760459bdebed\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd207357bcb6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some might argue that LinkedIn success requires daily posting or paid promotions. While frequent posting can help visibility, the reality is that engagement and consistency matter more than sheer volume. A well-crafted post twice a week can outperform a daily stream of generic updates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e1920decfd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"97115c1380db\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, some founders hesitate to share personal insights, fearing they must keep things strictly business. But personal experiences, especially ones tied to professional lessons, often generate the most meaningful engagement. The key is finding a balance between expertise and authenticity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34422ffdefd9\",\"_type\":\"callout\",\"content\":[{\"_key\":\"929116c6a0a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2677e4a98e4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Founders don’t need to become full-time content creators to win on LinkedIn. By focusing on strategic posting, leveraging platform features, and engaging meaningfully, they can position themselves as industry authorities while staying focused on running their businesses.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"528f2f5068c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"58134ddcd460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking for inspiration? Check out successful leaders like Emma Walmsley, CEO of GSK, and how they use LinkedIn to drive thought leadership.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"variant\":\"default\"}],\"featured\":false,\"layout\":\"standard\",\"location\":null,\"mediaType\":\"article\",\"metadata\":{\"_type\":\"metadata\",\"description\":\"You don’t need to post daily to make an impact. Using LinkedIn strategically, you can enhance credibility, attract opportunities and build engaged communities.\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-241497a0b9d10589a62b96bcd750cbe842f41f7b-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"how-founders-can-use-linkedin-to-build-authority\"},\"title\":\"How Founders can Use LinkedIn to Build Authority\"},\"readTime\":1.91},{\"_createdAt\":\"2025-02-17T16:17:24Z\",\"_id\":\"122b8024-2055-4e8f-ba17-b00fae2b4a8e\",\"_rev\":\"X4vDngPYMvonamCyOgubQO\",\"_type\":\"article.post\",\"_updatedAt\":\"2025-04-01T14:09:08Z\",\"authors\":[{\"_createdAt\":\"2025-02-05T17:08:20Z\",\"_id\":\"d2667a40-9515-4827-8ff9-be9629615360\",\"_rev\":\"5OhLk46AFbMQ9zQILNjwwF\",\"_type\":\"person\",\"_updatedAt\":\"2025-03-19T12:24:50Z\",\"bio\":\"As the Head of Exchange at Department, Rich leads the development and delivery of the Exchange program, a unique programme that connects entrepreneurs, investors, and experts across the UK from the tech \u0026 digital sectors, as well as giving the cohorts the tools required to grow a successful business.\\n \\nIn recent years, Rich has helped over 300 early-stage businesses to grow or scale through coaching and training, which helps founders put the framework required to grow their business to the next level. 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where some programmes offer weekly or bi-weekly workshops, others can shorten their programmes with a “high intensity” programme of “every other day”, dropping a traditional cohort of six months to 12 weeks.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"901e6146c711\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f13cd885762\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce2279812650\",\"_type\":\"block\",\"children\":[{\"_key\":\"447e28c7f908\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understanding the duration and frequency of a programme is key to seeing if this fits in with your current availability, especially if you’re not ready to quit the day job and work on your own business full time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06dc184b2e2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"65334a9f3c97\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d07010241fa5\",\"_type\":\"block\",\"children\":[{\"_key\":\"60512d3ead27\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’re worked out your time to commit, you now want to research programmes which align to your business and commitments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21dc0e388a30\",\"_type\":\"block\",\"children\":[{\"_key\":\"56fbd71a38a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\nThis could be Googling, “tech accelerators Manchester” or “cyber security programmes in Manchester” – one thing to remember here is you’re not going to join a cybersecurity accelerator if you’re not a cybersecurity business.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"center\",\"title\":\"Assess your time commitment and research the options\",\"variant\":\"default\"},{\"_key\":\"fdd07dd465af\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cf6106cd076\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use LinkedIn to get the inside track\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fbba50f35302\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5ff9654f2c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Compile a list of the ones that fit closely to your own business and look for those company employees on LinkedIn.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3319a683db7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"8bc34cbfa408\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49026530221f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1998244e077f\",\"_type\":\"span\",\"marks\":[],\"text\":\"LinkedIn is a great tool to see how the programme has been showcased recently, as well as giving you a backdoor way in to message the curator of the post with some questions you might have.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9aa18225a97a\",\"_type\":\"block\",\"children\":[{\"_key\":\"007582df4557\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a46e3a410652\",\"_type\":\"block\",\"children\":[{\"_key\":\"26de93f51fdc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Questions could be about around when the next programme starts, the duration, types of businesses and success stories.\\nIf those curating the programmes are genuine about the passion they exude online, they’ll happily set up a call or coffee chat to discu
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This helps the programme lead know which wrap-around support they can offer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da0538a867ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"22b57ee22c93\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f63410d7fb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"071f39f147df\",\"_type\":\"span\",\"marks\":[],\"text\":\"There’s no point in joining a programme if you’re not committed and if the programme isn’t working for you, be honest, tell the facilitator or programme lead – They’d much rather know than having to constantly chase you for non-attendance. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a99785d9c44\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5b74ccaffd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4213b64a7dc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"34fdec8c94a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’ve completed your programme and graduated, some programmes let you do another round, so make sure you ask about this.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a0b1d2e6302\",\"_type\":\"block\",\"children\":[{\"_key\":\"df775a078cd3\",\"_type\":\"span\",\"marks\":[],\"text\":\"If rejoining, remember how you felt on your first day of the programme.\\noffer support and guidance to the newbies and be on hand to give back.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"055a3f096ae0\",\"_type\":\"block\",\"children\":[{\"_key\":\"7695661eae75\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e220fb31b39e\",\"_type\":\"callout\",\"content\":[{\"_key\":\"7a71db8b3b35\",\"_type\":\"block\",\"children\":[{\"_key\":\"6df012e92fdf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Know your time commitments\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7baf5a4db3f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc5be269d16c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do your research on the support you need\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1bea7153287f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6880a59cd4d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t be afraid to ask questions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14e96538650f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e480f44c02e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Attend all events \u0026 be present\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"948febe48186\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cce1cb620d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"position\":\"right\",\"title\":\"To summarise:\",\"variant\":\"default\"},{\"_key\":\"1214c9a3e1dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ff7f21f5a37\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"90838822f0ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"4fd90a55b848\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20f9aed66c41\",\"_type\":\"block\",\"children\":[{\"_key\":\"21f681fcf1ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d04e94fdb8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"78dd16562e2a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Notes: \"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a4670296daab\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeabc0766f19\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exc
1hange operates to cohorts per year for early-stage tech founders in Manchester.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"78c9a55a2402\",\"_type\":\"block\",\"children\":[{\"_key\":\"859b950537a5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out \"},{\"_key\":\"ac93ac8d64bc\",\"_type\":\"span\",\"marks\":[\"683516964e7e\"],\"text\":\"https://departmentuk.com/exchange-bonded-warehouse/\"},{\"_key\":\"884b133c3161\",\"_type\":\"span\",\"marks\":[],\"text\":\" to learn more about our award-winning programme.\"}],\"markDefs\":[{\"_key\":\"683516964e7e\",\"_type\":\"link\",\"href\":\"https://departmentuk.com/exchange-bonded-warehouse/\"}],\"style\":\"normal\"},{\"_key\":\"8856199196c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5a50b4386aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":[{\"_key\":\"281507268744\",\"_ref\":\"dbce4328-e54f-441f-a4c3-d606a9508a9f\",\"_type\":\"reference\"},{\"_key\":\"484a7874511a\",\"_ref\":\"da9f191a-7ff6-4975-8153-96b8a6d147fb\",\"_type\":\"reference\"}],\"featured\":false,\"layout\":\"reversed\",\"location\":{\"_createdAt\":\"2024-10-30T19:45:35Z\",\"_id\":\"67e61090-3a68-416b-9fd8-2721b9e0807b\",\"_rev\":\"7gdSa6uKISxL9MxpEJ3WP1\",\"_type\":\"article.location\",\"_updatedAt\":\"2024-11-19T12:47:20Z\",\"title\":\"Manchester\",\"xPos\":19,\"yPos\":19.2},\"mediaType\":\"article\",\"metadata\":{\"_type\":\"metadata\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5f68526b6469dbe49c8f24ae1252e906683069ef-1920x1080-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"how-to-choose-the-right-growth-support-for-your-business\"},\"title\":\"How to Choose the Right Growth Support for Your Business\"},\"readTime\":3.735}]}]]\n30:[\"$\",\"div\",null,{\"children\":[\"$\",\"div\",null,{\"ref\":\"$undefined\",\"className\":\"shif354\",\"style\":{}}],\"ref\":\"$undefined\",\"className\":\"s1u3vnok\",\"style\":{\"fontSize\":\"3rem\"}}]\n31:[\"$\",\"$L26\",null,{\"variant\":\"h2\",\"children\":\"Workout What You’re Good At\",\"className\":\"s13cgv9u\",\"style\":{}}]\n32:[]\n33:[\"$\",\"p\",\"b8dbfeb1edb1\",{\"children\":[\"There’s no shame in outsourcing, but only if it aligns with what your business actually needs. Now you know who you’re targeting and the channels you need you can decide if you need some additional help, channels like Instagram need a lot of UGC (user generated content) so that takes time. Equally, if you’re targeting B2B leaders, you might need to think about events, email outreach or whitepapers.\"]}]\n34:[\"$\",\"p\",\"2bc80f07b3e4\",{\"children\":[\"This is a good time to create a marketing strategy, or ask someone to help you with one, and workout where your current gaps are.\"]}]\n35:[\"$\",\"h4\",\"2b581807b6fc\",{\"id\":\"what-you-ll-need\",\"className\":\"group\",\"children\":[[[\"$\",\"strong\",\"77df86a38967\",{\"children\":[\"What You’ll Need:\"]}]],[\"$\",\"a\",null,{\"href\":\"#what-you-ll-need\",\"children\":\"🔗\",\"ref\":\"$undefined\",\"className\":\"ad13uik\",\"style\":{}}]]}]\n36:[\"$\",\"ul\",\"52b283dec83a-parent\",{\"children\":[[\"$\",\"li\",\"52b283dec83a\",{\"children\":[\"A day of your time.\"]}],[\"$\",\"li\",\"655c069b9a86\",{\"children\":[[\"$\",\"strong\",\"605e74e75e24\",{\"children\":[\"Cost:\"]}],\" £0.\"]}]]}]\n37:[\"$\",\"$L2f\",\"dcc4c7fae69d\",{\"_key\":\"dcc4c7fae69d\",\"_type\":\"callout\",\"position\":\"center\",\"title\":\"“You don’t need a fancy brand or website to get customers—focus on value, not flash.”\",\"variant\":\"secondary\"}]\n38:[\"$\",\"h3\",\"50ee40c36cdf\",{\"id\":\"\",\"className\":\"group\",\"children\":[[[\"$\",\"strong\",\"da1be7a12990\",{\"children\":[\"\"]}]],[\"$\",\"a\",null,{\"href\":\"#\",\"children\":\"🔗\",\"ref\":\"$undefined\",\"className\":\"ad13uik\",\"style\":{}}]]}]\n39:[\"$\",\"section\",\"3ba8ef419dfa\",{\"children\":[\"$\",\"div\",null,{\"className\":\"richtext\",\"children\":[[\"$\",\"$L25\",null,{\"direction\":\"row\",\"gap\":2,\"alignItems\":\"center\",\"children\":[[\"$\",\"div\",null,{\"children\":[\"$\",\"div\",null,{\"ref\":\"$undefined\",\"className\":\"shif354\",\"style\":{}}],\"ref\":\"$undefined\",\"className\":\"s1u3vnok\",\"style\":{\"fontSize\":\"3rem\"}}],[\"$\",\"$L26\",null,{\"variant\":\"h2\",\"children\":\"Create Your Assets/Brand\",\"className\":\"s13cgv9u\",\"style\":{}}]]}],[]]}],\"ref\":\"$undefined\",\"className\":\"s1t4j0s6 section\",\"style\":{}}]\n3a:[\"$\",\"p\",\"368fd0e0c69e\",{\"children\":[\"Here’s where a lot of founders fall into a black hole of briefing agencies and come out thousands of pounds lighter – with little to show for it!\"]}]\n3b:[\"$\",\"p\",\"df2f722e080e\",{\"children\":[\"Of course you want your assets to look good, and represent who you are, but you don’t need an expensive marketing project for that. Canva is a great tool for creating your own social templates, documents and even logos. You can create your brand kit on here and share it with your team.\"]}]\n3c:[\"$\",\"p\",\"08f5cda34d7f\",{\"children\":[\"Trust me when I say no one is going to buy or not buy based on your logo (anyone who says that will be trying to sell you their design services). Most logos are terrible in isolation, so create something in Canva, or find a freelance designer to do you some editable templates and crack on with finding those customers\"]}]\n3d:[\"$\",\"p\",\"5349716fca79\",{\"children\":[\"Remember: People buy into the value you bring, not your logo.\"]}]\n3e:[\"$\",\"h4\",\"c2f3815a1f84\",{\"id\":\"what-you-ll-need\",\"className\":\"group\",\"children\":[[[\"$\",\"strong\",\"b0106e4a7579\",{\"children\":[\"What You’ll Need:\"]}]],[\"$\",\"a\",null,{\"href\":\"#what-you-ll-need\",\"children\":\"🔗\",\"ref\":\"$undefined\",\"className\":\"ad13uik\",\"style\":{}}]]}]\n3f:[\"$\",\"ul\",\"a51addb7e9e8-parent\",{\"children\":[[\"$\",\"li\",\"a51addb7e9e8\",{\"children\":[\"Canva Pro (£10.99/month and worth every penny!)\"]}],[\"$\",\"li\",\"3c95311a49aa\",{\"children\":[\"Optionally, a freelance designer for editable templates costs will vary (I’d budget £350-450 a day for a designer)\"]}]]}]\n40:[\"$\",\"h3\",\"d5e2b5a41863\",{\"id\":\"\",\"className\":\"group\",\"children\":[[[\"$\",\"strong\",\"eb95349e5213\",{\"children\":[\"\"]}]],[\"$\",\"a\",null,{\"href\":\"#\",\"children\":\"🔗\",\"ref\":\"$undefined\",\"className\":\"ad13uik\",\"style\":{}}]]}]\n41:[\"$\",\"section\",\"dfed26d40875\",{\"children\":[\"$\",\"div\",null,{\"className\":\"richtext\",\"children\":[[\"$\",\"$L25\",null,{\"direction\":\"row\",\"gap\":2,\"alignItems\":\"center\",\"children\":[[\"$\",\"div\",null,{\"children\":[\"$\",\"div\",null,{\"ref\":\"$undefined\",\"className\":\"shif354\",\"style\":{}}],\"ref\":\"$undefined\",\"className\":\"s1u3vnok\",\"style\":{\"fontSize\":\"3rem\"}}],[\"$\",\"$L26\",null,{\"variant\":\"h2\",\"children\":\"Use Technology Wisely\",\"className\":\"s13cgv9u\",\"style\":{}}]]}],[]]}],\"ref\":\"$undefined\",\"className\":\"s1t4j0s6 section\",\"style\":{}}]\n42:[\"$\",\"p\",\"29a8e26fa58b\",{\"children\":[\"Tech platforms are invaluable, but your \",[\"$\",\"strong\",\"fd58f7fa03f8\",{\"children\":[\"biggest marketing asset is you.\"]}],\" In the early stages, focus on building personal relationships and leveraging your network.\"]}]\n43:[\"$\",\"p\",\"cd5146d6b42f\",{\"children\":[\"Don’t over rely on technology here, but use it where it’s necessary for example\"]}]\n44:[\"$\",\"ul\",\"41c13b621293-parent\",{\"children\":[[\"$\",\"li\",\"41c13b621293\",{\"children\":[[\"$\",\"strong\",\"b760370b33b3\",{\"children\":[\"ChatGPT 4.0\"]}],\" for supporting content creation ($25/month).\"]}],[\"$\",\"li\",\"fd62a396b5e0\",{\"children\":[\"A free \",[\"$\",\"strong\",\"2e532ff01f66\",{\"children\":[\"HubSpot account\"]}],\" for CRM.\"]}],[\"$\",\"li\",\"ada97acce8b7\",{\"children\":[[\"$\",\"strong\",\"c8616c34839c\",{\"children\":[\"Apollo.io\"]}],\" for email outreach (free version).\"]}]]}]\n45:[\"$\",\"$L2f\",\"00518a06e000\",{\"_key\":\"00518a06e000\",\"_type\":\"callout\",\"position\":\"center\",\"title\":\"“Tech should help, not replace. Keep your customer relationships personal.”\",\"variant\":\"secondary\"}]\n46:[\"$\",\"$L2f\",\"49b1bf6aef36\",{\"_key\":\"49b1bf6aef36\",\"_type\":\"callout\",\"content\":[{\"_key\":\"6d178c107ecd\",\"_type\":\"block\",\"children\":[{\"_key\":\"592159016183\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s very easy to get derailed when it comes to marketing, you can spend a huge amount of money and time (which you don’t have) with very little to show for it. So here’s a checklist of five things to avoid….\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01aa45b1f303\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"b5476e5a3447\",\"_type\":\"block\",\"children\":[{\"_key\":\"b491a0e0d4e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" No start up needs a fancy brand (or expensive marketing/branding agency) so save your £££ and focus on the basics – a good logo, colour palette and some functional templates are enough at this stage. The fun brand project can come much later when you’ve got the money (and time) to commit to it!\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"A fancy brand\"},{\"_key\":\"3c003cca51e7\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"131fe269f3a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4e4adcb3b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"At this stage your website is there to do a couple of things – tell people who you are and what you do as well as providing a way for clients contacting you (via inbound enquiries). Websites can be really expensive and by the time you’ve invested in this you’ve probably pivoted at least twice, so use something like Wix or Webflow to get a basic site up and running.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"An all singing website\"},{\"_key\":\"ae592ff4d89f\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"03d76513b4c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"da0975aa888c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your early customers are your best source of insights, so make sure a portion of your week is spent engaging with current clients and prospects. Build these relationships and listen to what they’re telling you - fundamentally this is how your business will survive or die.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Igoring feedback\"},{\"_key\":\"013ee9f14e87\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"67a990beea57\",\"_type\":\"block\",\"children\":[{\"_key\":\"c70198e62e62\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most people will want to help you, so whether that’s asking a favour, or borrowing resources, your network can be hugely powerful in terms of helping you get traction. Engage with and support your network, and they’ll do the same for you\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Not utilising your network \"},{\"_key\":\"d10d5c21abc6\",\"_type\":\"spotlight-card\",\"content\":[{\"_key\":\"99a4797387a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d644c9715ae4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Partnerships can be a great source of revenue and a quick go-to-market strategy but they’re often overlooked by founders. When you’re looking at your ideal customer profile look at partnerships too and see if you can generate any interest there, which could quickly turbo charge your startup\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Neglecting partnerships\"}],\"position\":\"center\",\"title\":\"5 Things to Avoid\",\"variant\":\"default\"}]\n47:[\"$\",\"h2\",\"12aa0105b16b\",{\"id\":\"stay-laser-focused-and-consistent\",\"className\":\"group\",\"children\":[[[\"$\",\"strong\",\"cf3942c56ad3\",{\"children\":[\"Stay Laser-Focused and Consistent\"]}]],[\"$\",\"a\",null,{\"href\":\"#stay-laser-focused-and-consistent\",\"children\":\"🔗\",\"ref\":\"$undefined\",\"className\":\"ad13uik\",\"style\":{}}]]}]\n48:[\"$\",\"p\",\"eaf95ca6efad\",{\"children\":[\"Bootstrapped marketing is about simplicity, consistency, and prioritising engagement over perfection. Stay 
1scrappy, learn quickly, and remember that 60% is often good enough to get started.\"]}]\n"])</script>
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