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1<!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$--><nav class="fixed top-0 left-0 right-0 z-[100] flex items-center justify-between transition-all duration-500" style="padding-top:calc(0.8rem + env(safe-area-inset-top, 0px));padding-bottom:0.8rem;padding-left:2rem;padding-right:2rem;background:var(--overlay-dark);backdrop-filter:blur(20px);-webkit-backdrop-filter:blur(20px);border-bottom:1px solid var(--border);transform:translateY(-100px)"><a class="flex items-center gap-2" data-cursor-hover="true" aria-label="STUDIO DID IT â home" href="/"><img src="/logo_gray.png" alt="STUDIO DID IT" class="logo-light h-[var(--logo-h)] sm:h-[var(--logo-h-sm)] w-auto " style="--logo-h:40px;--logo-h-sm:60px"/><img src="/logo_white.png" alt="STUDIO DID IT" class="logo-dark h-[var(--logo-h)] sm:h-[var(--logo-h-sm)] w-auto " style="--logo-h:40px;--logo-h-sm:60px" aria-hidden="true"/></a><div class="hidden lg:flex items-center gap-8"><a class="relative text-[0.78rem] font-medium transition-colors duration-200 group" style="color:var(--text-secondary)" data-cursor-hover="true" href="/shop">Designer's Picks<span class="absolute -bottom-1 left-0 h-px w-0 group-hover:w-full transition-all duration-300" style="background:var(--accent)"></span></a><a class="relative text-[0.85rem] font-medium transition-colors duration-200 group" style="color:var(--text-secondary)" data-cursor-hover="true" href="/exterior">Exterior<span class="absolute -bottom-1 left-0 h-px w-0 group-hover:w-full transition-all duration-300" style="background:var(--accent)"></span></a><a class="relative text-[0.85rem] font-medium transition-colors duration-200 group" style="color:var(--text-secondary)" data-cursor-hover="true" href="/pro">For Realtors<span class="absolute -bottom-1 left-0 h-px w-0 group-hover:w-full transition-all duration-300" style="background:var(--accent)"></span></a><button class="relative inline-flex h-11 w-11 items-center justify-center rounded-full border-[1.5px] transition-all duration-200 hover:scale-105 hover:shadow-[var(--accent-shadow)] active:scale-95" style="background:var(--secondary-light);border-color:var(--border-strong);color:var(--text-primary)" aria-label="Switch to dark mode" title="Dark mode"><span class="inline-flex" style="opacity:1;transform:none"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-moon" aria-hidden="true"><path d="M20.985 12.486a9 9 0 1 1-9.473-9.472c.405-.022.617.46.402.803a6 6 0 0 0 8.268 8.268c.344-.215.825-.004.803.401"></path></svg></span></button><div class="h-8 w-32" aria-hidden="true"></div></div><div class="flex items-center gap-3 lg:hidden"><button class="flex flex-col gap-1.5 p-2" aria-label="Menu"><span class="block w-6 h-[1.5px]" style="background:var(--text-primary)"></span><span class="block w-6 h-[1.5px]" style="background:var(--text-primary)"></span><span class="block w-6 h-[1.5px]" style="background:var(--text-primary)"></span></button></div></nav><main class="w-full px-6" style="background:var(--bg-primary)"><article class="mx-auto max-w-[760px] pt-[max(6rem,calc(var(--safe-navbar-offset)+3rem))] pb-24"><header class="text-center mb-12 md:mb-16"><p class="text-[0.65rem] font-semibold tracking-[0.4em] uppercase mb-4" style="color:var(--accent)">Founder's Letter</p><h1 class="font-normal leading-[1.1]" style="font-family:var(--font-serif);font-size:clamp(2.6rem, 6vw, 4.4rem);letter-spacing:-0.01em;color:var(--text-primary)">My why,<br class="sm:hidden"/><span class="hidden sm:inline"> </span>our beginning.</h1></header><p class="text-[1rem] md:text-[1.05rem] leading-[1.85] text-center mb-12 md:mb-16" style="color:var(--text-secondary)">SDI began with a new perspective on how people live. I believed that space could make life more beautiful and healthier. From that conviction, SDI was born, turning a single vision into everyone's beginning.</p><div class="flex flex-col gap-6 md:gap-7"><p class="text-[0.95rem] md:text-[1rem] leading-[1.85] text-center" style="color:var(--text-secondary)">To me, a living space is never just walls, floors, and furniture. It is a world that lives between chaos and order, a stage where reality and imagination hold a dialogue, and a place where the visible and the invisible come together to create a unique experience. This is why I have always sought to honor the natural breath and essence within materials, to restore the original atmosphere and spirit of space that existed before human hands intervened, and to design places that connect with the unseen: the flow of wind, the echo of sound, the movement of light, all those intangible elements we can feel even if we cannot touch them.</p><p class="text-[0.95rem] md:text-[1rem] leading-[1.85] text-center" style="color:var(--text-secondary)">Guided by this philosophy, I was recognized as the youngest recipient of Korea'
1s Master Designer Award, and over the past 25 years I have designed projects such as the Seoul Museum of Art, the National Library in Sejong City, the Dongdaemun Design Plaza (with Zaha Hadid), the Embassy of Japan, the Economic Office of China, the Tower Palace, luxury pool villas in Jeju, Samsung Electronics' Xi'an Campus in China, the Singapore SLNG Plant Control Room, and collaborations with brands like Louis Vuitton, Shinsegae Duty Free, and H&M.</p><p class="text-[0.95rem] md:text-[1rem] leading-[1.85] text-center" style="color:var(--text-secondary)">And yet, despite the scale of these projects, one question has always remained with me: <strong>âWhat story does your home tell?â</strong></p><p class="text-[0.95rem] md:text-[1rem] leading-[1.85] text-center" style="color:var(--text-secondary)">Even as virtual worlds expand and the age of AI arrives, one truth never changes. We still need a physical, material environment to rest, to live, and to share with our families. Whether it is a single-room studio or a three- or four-bedroom home, the spaces we inhabit carry our emotions, our memories, our sense of belonging, and ultimately, they define our quality of life and self-worth. We all long for spaces that are more beautiful, more personal. But when asked, âWhat's the style of your home?â most people answer with broad and vague labels: classic, modern, minimal, Scandinavian, Parisian. Yet the walls you touch, the floor beneath your feet, the light that pours through your windows, and the chair that cradles you at the end of the day, none of these can ever be captured by a style name alone. A home should be nothing less than your self-portrait: a reflection of your moods, your memories, your tastes, and the way you choose to live each day.</p><p class="text-[0.95rem] md:text-[1rem] leading-[1.85] text-center" style="color:var(--text-secondary)">That is why what you truly need is not an abstract âstyle,â but a clear, specific, and deeply personal concept. Every renowned designer begins a project this way: by defining a concept that is both precise and unique. From that moment, a house is no longer just a house, it transforms into a world that mirrors you. This belief is what gave birth to the name STUDIO DID IT (SDI). The name carries two meanings.</p><p class="text-[0.95rem] md:text-[1rem] leading-[1.85] text-center" style="color:var(--text-secondary)">First, it is the joy and pride of completing your own home, the feeling of being able to say: âI did it. Wow, you did it. Yes, we did it.â It is the satisfaction of shaping and defining a space with your own hands and vision.</p><p class="text-[0.95rem] md:text-[1rem] leading-[1.85] text-center" style="color:var(--text-secondary)">Second, it reflects the belief that within your own home, you are always the architect, running your own studio. Even if you are not a professional designer, in your own space you are free to create, to choose, and to bring your own Studio Did It to life. And the concepts that SDI offers are not vague labels like âmodernâ or âclassic.â They are specific, contextual concepts, grounded in materials, light, walls, floors, textures, and atmosphere, designed so you can directly apply them to your own space with confidence and clarity.</p><p class="text-[0.95rem] md:text-[1rem] leading-[1.85] text-center" style="color:var(--text-secondary)">My wish is simple. Through the knowledge I have built over 25 years, and the methodology that will continue to evolve with AI, I want everyone to experience the process of discovering, defining, and proudly living within their own concept. May your home no longer be âa house compared to others,â but instead, the truest expression of your life.</p></div><div class="flex justify-center pt-16 md:pt-20"><img alt="Founder's signature" loading="lazy" width="180" height="54" decoding="async" data-nimg="1" class="opacity-85" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fmain%2Fsignature.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fmain%2Fsignature.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fmain%2Fsignature.png&w=384&q=75"/></div></article></main><footer class="border-t" style="background:var(--bg-primary);border-color:var(--border)">
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Understand your space, your life, and the way you want to feel at home.</p></div><div><h4 class="text-[0.65rem] font-semibold tracking-[0.25em] uppercase mb-5" style="color:var(--text-muted)">Company</h4><ul class="flex flex-col gap-3"><li><a class="text-[0.85rem] transition-colors duration-200 hover:text-[var(--accent)]" style="color:var(--text-secondary)" data-cursor-hover="true" href="/about">About</a></li><li><a class="text-[0.85rem] transition-colors duration-200 hover:text-[var(--accent)]" style="color:var(--text-secondary)" data-cursor-hover="true" href="/pro">For Realtors</a></li></ul></div><div><h4 class="text-[0.65rem] font-semibold tracking-[0.25em] uppercase mb-5" style="color:var(--text-muted)">Product</h4><ul class="flex flex-col gap-3"><li><a class="text-[0.85rem] transition-colors duration-200 hover:text-[var(--accent)]" style="color:var(--text-secondary)" data-cursor-hover="true" href="/quiz">Style Quiz</a></li><li><a class="text-[0.85rem] transition-colors duration-200 hover:text-[var(--accent)]" style="color:var(--text-secondary)" data-cursor-hover="true" href="/shop">Designer's Picks</a></li></ul></div><div><h4 class="text-[0.65rem] font-semibold tracking-[0.25em] uppercase mb-5" style="color:var(--text-muted)">Support</h4><ul class="flex flex-col gap-3"><li><a href="mailto:[email protected]" class="text-[0.85rem] transition-colors duration-200 hover:text-[var(--accent)]" style="color:var(--text-secondary)" data-cursor-hover="true">Contact</a></li><li><a class="text-[0.85rem] transition-colors duration-200 hover:text-[var(--accent)]" style="color:var(--text-secondary)" data-cursor-hover="true" href="/terms">Terms</a></li><li><a class="text-[0.85rem] transition-colors duration-200 hover:text-[var(--accent)]" style="color:var(--text-secondary)" data-cursor-hover="true" href="/privacy">Privacy</a></li><li><a class="text-[0.85rem] transition-colors duration-200 hover:text-[var(--accent)]" style="color:var(--text-secondary)" data-cursor-hover="true" href="/cookies">Cookies</a></li><li><a class="text-[0.85rem] transition-colors duration-200 hover:text-[var(--accent)]" style="color:var(--text-secondary)" data-cursor-hover="true" href="/data-deletion">Delete Data</a></li></ul></div></div><div class="mt-12 pt-6 border-t flex flex-col md:flex-row justify-between items-center gap-6 text-[0.72rem]" style="border-color:var(--border);color:var(--text-muted)"><span>© 2026 STUDIO DID IT. 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