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25        <a class="navbar-brand site-brand" href="/">
26            <span class="site-brand-mark"></span>
27            <span>Jiashen (Jessiya) Huang</span>
28        </a>
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37                    <a class="nav-link" href="/">Home</a>
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40                <li class="nav-item ">
41                    <a class="nav-link" href="/publications">Publications</a>
42                </li>
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44                <li class="nav-item ">
45                    <a class="nav-link" href="/showcase">Showcase</a>
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48            </ul>
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51</nav>
52
53    <main class="site-main">
54        <div class="container-lg">
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58        <div class="card-body">
59            <div class="hero-row">
60                <div class="hero-copy">
61                    <h1 class="hero-name">Jiashen (Jessiya) Huang</h1>
62                    
63                    <div class="hero-subname">黄嘉申</div>
64                    
65
66                    
67                    <div class="hero-positions">
68                        
69                        <div class="hero-position-pill">
70                            
71                            <img src="/assets/images/badges/USC_Logo.png" alt="Logo" class="inline-badge"/>
72                            
73                            <span>Research Assistant at University of Southern California</span>
74                        </div>
75                        
76                        <div class="hero-position-pill">
77                            
78                            <img src="/assets/images/badges/WHU_Logo.png" alt="Logo" class="inline-badge"/>
79                            
80                            <span>M.A. in Journalism and Communication, Wuhan University</span>
81                        </div>
82                        
83                    </div>
84                    
85
86                    <div class="text-profile-bio hero-bio" >
87                        <p>
88  I am currently a Research Assistant with the <a href="https://annenberg.usc.edu/">USC Annenberg School for Communication and Journalism</a>. 
89  My research focuses on <em>AI trust</em>, <em>psychological communication</em>, and <em>human–AI interaction</em>, 
90  examining how emerging technologies shape human behavior, media trust, and technology-mediated communication.
91</p>
92<p>
93  I hold both a Bachelor’s degree and a Master of Arts degree from the 
94  <a href="https://journal.whu.edu.cn/">School of Journalism and Communication</a> at 
95  <a href="https://en.whu.edu.cn/">Wuhan University</a>. 
96  Previously, I worked as a remote Research Assistant at 
97  <a href="https://www.tsinghua.edu.cn/en/">Tsinghua University</a> and 
98  <a href="https://www.ntu.edu.sg/">Nanyang Technological University</a>. 
99  My professional experiences at 
100  <a href="https://www.cctv.com/gyys/">China Media Group</a>, 
101  <a href="https://www.meituan.com/en-US/about-us">Meituan</a>, and 
102  <a href="https://en.bluefocus.com/">Blue Focus Digital</a> have strengthened my skills in research, data analysis, and digital communication.
103</p>
104<p>
105  I am currently seeking Ph.D. opportunities to advance research on <em>AI-driven communication</em>, 
106  <em>online safety</em>, and the societal implications of emerging technologies. 
107  I welcome opportunities for collaboration and scholarly discussion in these areas.
108</p>
109                    </div>
110
111                    <div class="hero-link-row">
112                        <a class="hero-link no-break" href="mailto:[email protected]">
113                            <i class="fas fa-at"></i>
114                            <span class="email-text">jiashenhuang(at)whu.edu.cn</span>
115                        </a>
116
117                        
118                        <a class="hero-link no-break" href="/assets/Resume.pdf" download>
119                            <i class="fas fa-file-alt"></i>
120                            <span>CV</span>
121                        </a>
122                        
123
124                        <a class="hero-link no-break" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ">
125                            <i class="fab fa-google-scholar"></i>
126                            <span>Scholar</span>
127                        </a>
128                        
129
130                        
131                        <a class="hero-link no-break" target="_blank" href="https://github.com/jiashenhuang">
132                            <i class="fab fa-github"></i>
133                            <span>GitHub</span>
134                        </a>
135                        
136
137                        
138
139                        
140
141                        
142                        <a class="hero-link no-break" target="_blank" href="https://www.linkedin.com/in/jiashen-huang">
143                            <i class="fab fa-linkedin"></i>
144                            <span>LinkedIn</span>
145                        </a>
146                        
147
148                        
149                        <a class="hero-link no-break" target="_blank" href="https://orcid.org/0009-0003-9489-4016">
150                            <i class="fab fa-orcid"></i>
151                            <span>ORCID</span>
152                        </a>
153                        
154                    </div>
155                </div>
156
157                
158                <div class="hero-media">
159                    <div class="hero-portrait-panel">
160                        <div class="hero-portrait-wrap">
161                            <img
162                                src="/assets/images/photos/portrait.png"
163                                class="img-fluid profile-portrait"
164                                alt="Jiashen (Jessiya) Huang"
165                                data-toggle="tooltip"
166                                data-placement="top"
167                                title="">
168                        </div>
169                    </div>
170                </div>
171                
172            </div>
173        </div>
174    </div>
175</section>
176
177
178
179
180    
181        <section class="section-shell">
182    <div class="row experience-grid">
183        
184        <div class="col-lg-6 experience-column">
185            <div class="card section-card">
186                <div class="card-body p-4 p-lg-4">
187                    <div class="section-heading">
188                        <h2>Education</h2>
189                    </div>
190                    <ul class="list-unstyled detail-list mb-0">
191                        
192                        <li class="detail-item">
193                            <div class="detail-item-logo">
194                                <img src="/assets/images/badges/WHU_Logo.png" alt="Wuhan University">
195                            </div>
196                            <div class="detail-item-body">
197                                <div class="detail-item-header">
198                                    <h3>Wuhan University</h3>
199                                    <div class="detail-item-meta">Sep 2023 - Jul 2025</div>
200                                </div>
201                                <div class="detail-item-role">
201School of Journalism and Communication <br/> M.A in Journalism and Communication</div>
202                                
203                            </div>
204                        </li>
205                        
206                        <li class="detail-item">
207                            <div class="detail-item-logo">
208                                <img src="/assets/images/badges/WHU_Logo.png" alt="Wuhan University">
209                            </div>
210                            <div class="detail-item-body">
211                                <div class="detail-item-header">
212                                    <h3>Wuhan University</h3>
213                                    <div class="detail-item-meta">Sep 2019 - Jul 2023</div>
214                                </div>
215                                <div class="detail-item-role">School of Journalism and Communication <br/> B.A. in Radio and Television</div>
216                                
217                            </div>
218                        </li>
219                        
220                    </ul>
221                </div>
222            </div>
223
224            
225            <div class="card section-card honors-card">
226                <div class="card-body p-4 p-lg-4">
227                    <div class="section-heading">
228                        <h2>Honors & Awards</h2>
229                    </div>
230                    <ul class="list-unstyled award-list mb-0">
231                        
232                        <li class="award-item">
233                            <div class="award-item-name">Outstanding Scholarship for Graduate Students, Wuhan University</div>
234                            <div class="award-item-date">Dec 2024</div>
235                        </li>
236                        
237                        <li class="award-item">
238                            <div class="award-item-name">Outstanding Graduate Students, Wuhan University</div>
239                            <div class="award-item-date">Dec 2024</div>
240                        </li>
241                        
242                        <li class="award-item">
243                            <div class="award-item-name">National Gold Award, the 16th China Chorus Festival</div>
244                            <div class="award-item-date">Jan 2021</div>
245                        </li>
246                        
247                        <li class="award-item">
248                            <div class="award-item-name">Second Prize in Hubei Province, 'Telling a Good Chinese Story' Creative Communication Competition</div>
249                            <div class="award-item-date">Jan 2021</div>
250                        </li>
251                        
252                        <li class="award-item">
253                            <div class="award-item-name">Active Contributor to Social Activities, Wuhan University</div>
254                            <div class="award-item-date">May 2020</div>
255                        </li>
256                        
257                        <li class="award-item">
258                            <div class="award-item-name">First Runner-up, Freshman Debate Tournament, School of Journalism and Communication</div>
259                            <div class="award-item-date">Oct 2019</div>
260                        </li>
261                        
262                    </ul>
263                </div>
264            </div>
265            
266        </div>
267        
268
269        
270        <div class="col-lg-6 experience-column">
271            <div class="card section-card h-100">
272                <div class="card-body p-4">
273                    <div class="section-heading">
274                        <h2>Experience</h2>
275                    </div>
276                    <ul class="list-unstyled detail-list mb-0">
277                        
278                        <li class="detail-item compact">
279                            <div class="detail-item-logo">
280                                <img src="/assets/images/badges/USC_Logo.png" alt="University of Southern California">
281                            </div>
282                            <div class="detail-item-body">
283                                <div class="detail-item-header">
284                                    <h3>University of Southern California</h3>
285                                    <div class="detail-item-meta">Jul 2026 - present</div>
286                                </div>
287                                <div class="detail-item-role">Research Assistant <br/> Annenberg School for Communication and Journalism</div>
288                                
289                            </div>
290                        </li>
291                        
292                        <li class="detail-item compact">
293                            <div class="detail-item-logo">
294                                <img src="/assets/images/badges/THU_Logo.png" alt="Tsinghua University">
295                            </div>
296                            <div class="detail-item-body">
297                                <div class="detail-item-header">
298                                    <h3>Tsinghua University</h3>
299                                    <div class="detail-item-meta">Jul 2025 - Jan 2026</div>
300                                </div>
301                                <div class="detail-item-role">Research Assistant <br/>
301 School of Journalism and Communication</div>
302                                
303                            </div>
304                        </li>
305                        
306                        <li class="detail-item compact">
307                            <div class="detail-item-logo">
308                                <img src="/assets/images/badges/NTU_Logo.png" alt="Nanyang Technological University">
309                            </div>
310                            <div class="detail-item-body">
311                                <div class="detail-item-header">
312                                    <h3>Nanyang Technological University</h3>
313                                    <div class="detail-item-meta">Aug 2025 - Oct 2025</div>
314                                </div>
315                                <div class="detail-item-role">Research Assistant <br/> Wee Kim Wee School of Communication and Information</div>
316                                
317                            </div>
318                        </li>
319                        
320                        <li class="detail-item compact">
321                            <div class="detail-item-logo">
322                                <img src="/assets/images/badges/CCTV_Logo.jpeg" alt="China Central Television">
323                            </div>
324                            <div class="detail-item-body">
325                                <div class="detail-item-header">
326                                    <h3>China Central Television</h3>
327                                    <div class="detail-item-meta">Mar 2022 - Jul 2022</div>
328                                </div>
329                                <div class="detail-item-role">Intern <br/> Advertising Culture and Tourism Marketing Department</div>
330                                
331                            </div>
332                        </li>
333                        
334                        <li class="detail-item compact">
335                            <div class="detail-item-logo">
336                                <img src="/assets/images/badges/Meituan_Logo.png" alt="Meituan">
337                            </div>
338                            <div class="detail-item-body">
339                                <div class="detail-item-header">
340                                    <h3>Meituan</h3>
341                                    <div class="detail-item-meta">May 2022 - Jun 2022</div>
342                                </div>
343                                <div class="detail-item-role">Intern <br/> User Product & Content Operations</div>
344                                
345                            </div>
346                        </li>
347                        
348                        <li class="detail-item compact">
349                            <div class="detail-item-logo">
350                                <img src="/assets/images/badges/Bluefocus_Logo.jpg" alt="BlueFocus">
351                            </div>
352                            <div class="detail-item-body">
353                                <div class="detail-item-header">
354                                    <h3>BlueFocus</h3>
355                                    <div class="detail-item-meta">Oct 2021 - Dec 2021</div>
356                                </div>
357                                <div class="detail-item-role">Intern <br/> Public Relations & Marketing Intern</div>
358                                
359                            </div>
360                        </li>
361                        
362                    </ul>
363                </div>
364            </div>
365        </div>
366        
367    </div>
368</section>
369
370    
371
372    
373        
374        
375            <section class="section-shell">
376    <div class="card section-card">
377        <div class="card-body p-4">
378            <div class="section-heading with-action">
379                <div>
380                    <h2>Recent News</h2>
381                </div>
382            </div>
383            <div class="news-groups">
384        
385            <div class="news-group">
386                <div class="news-group-year">2026</div>
387                <div class="news-group-items">
388                    
389                    <article class="news-entry">
390                        <div class="news-entry-title">Started as a Research Assistant in AI Companion at University of Southern California, working with <a href="https://angelhwang.github.io/">Prof. Angel Hsing-Chi Hwang</a>.</div>
391                        <div class="news-entry-date">Jul 08</div>
392                    </article>
393                    
394                    <article class="news-entry">
395                        <div class="news-entry-title">1 paper accepted by <em>AEJMC'26</em>!</div>
396                        <div class="news-entry-date">May 20</div>
397                    </article>
398                    
399                </div>
400            </div>
401        
402            <div class="news-group">
403                <div class="news-group-year">2025</div>
404                <div class="news-group-items">
405                    
406                    <article class="news-entry">
407                        <div class="news-entry-title">Started as a Research Assistant in Human–AI Interaction at Nanyang Technological University, supervised by <a href="https://renwenzhang.com/">Prof. Renwen Zhang</a>.</div>
408                        <div class="news-entry-date">Aug 20</div>
409                    </article>
410                    
411                    <article class="news-entry">
412                        <div class="news-entry-title">Attended the <em>2025 AEJMC Annual Conference</em> in San Francisco, USA. <span class="badge badge-pill badge-info">Featured</span></div>
413                        <div class="news-entry-date">Aug 07</div>
414                    </article>
415                    
416                    <article class="news-entry">
417                        <div class="news-entry-title">Started a remote research assistantship under <a href="https://www.tsjc.tsinghua.edu.cn/info/1032/2051.htm">Prof. Yang Shen</a> at Tsinghua University.</div>
418                        <div class="news-entry-date">Jul 01</div>
419                    </article>
420                    
421                    <article class="news-entry">
422                        <div class="news-entry-title">
422Received the Master of Arts degree from the School of Journalism and Communication, Wuhan University.</div>
423                        <div class="news-entry-date">Jun 30</div>
424                    </article>
425                    
426                </div>
427            </div>
428        
429            <div class="news-group">
430                <div class="news-group-year">2023</div>
431                <div class="news-group-items">
432                    
433                    <article class="news-entry">
434                        <div class="news-entry-title">Received the Bachelor of Arts degree from the School of Journalism and Communication, Wuhan University.</div>
435                        <div class="news-entry-date">Jun 29</div>
436                    </article>
437                    
438                </div>
439            </div>
440        
441            </div>
442        </div>
443    </div>
444</section>
445
446        
447    
448
449    
450        
451        
452<section class="section-shell">
453    <div class="card section-card publications-card">
454        <div class="card-body p-0">
455            <div class="section-heading with-action p-4 pb-3">
456                <div>
457                    <h2><span class="section-title-text">Selected Publications</span></h2>
458                </div>
459                <a class="section-action" href="/publications">View all</a>
460            </div>
461            <div class="publication-list">
462                
463                    
464<article class="publication-item publication-item-bordered">
465    <div class="publication-cover"><img data-src="/assets/images/covers/26_3.png" alt="Institutional Trust and the Domestic AI Advantage: Evidence from DeepSeek and ChatGPT Users in China" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div>
466
467    <div class="publication-content">
468        <div class="publication-meta-row">
469            <div class="pub-year-badge">2026</div>
470        </div>
471        <h3 class="pub-title">Institutional Trust and the Domestic AI Advantage: Evidence from DeepSeek and ChatGPT Users in China</h3>
472        <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>, <a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <a class="text-body" target="_blank" href="https://xupan.top/">Xu Pan</a></p>
473        <p class="publication-venue-line">
474            <span class="pub-venue">arXiv: 2606.01228</span> 
475            <span data-semantic-scholar-id="cdf0fe96d75861778fab0d4f4705951490c3f887"></span>
476        </p>
477        <p class="publication-abstract">Public trust in generative artificial intelligence has become increasingly differentiated in China with the rise of domestic large language models. While existing research has largely focused on technical performance and individual factors, less attention has been paid to the broader institutional contexts that shape AI trust. Drawing on Cognitive-Affective Trust Theory, we propose an Institutional Prism framework to demonstrate how institutional trust shapes user trust in domestic (DeepSeek) and global (ChatGPT) large language models. Based on a within-subject survey of 405 Chinese users, the findings show that higher institutional trust is associated with stronger affective trust in domestic AI models and more favorable cognitive evaluations. This domestic advantage weakens among users with lower institutional trust. These findings identify institutional trust as a critical mechanism in AI-mediated communication. By linking micro-level psychological judgments with macro-level governance, this study contributes a new perspective on human-machine communication in contemporary China.</p>
478
479        <div class="abstract-links">
480            
481            
482            <a target="_blank" href="https://arxiv.org/abs/2606.01228">URL</a>
483            
484            
485            
486            <a target="_blank" href="https://arxiv.org/pdf/2606.01228">Paper</a>
487            
488            
489        </div>
490    </div>
491</article>
492
493                
494                    
495<article class="publication-item publication-item-bordered">
496    <div class="publication-cover"><img data-src="/assets/images/covers/26_2.png" alt="How Institutional Trust Shapes User Trust in Domestic and Global AI Models: Evidence from the Chinese Context" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div>
497
498    <div class="publication-content">
499        <div class="publication-meta-row">
500            <div class="pub-year-badge">2026</div>
501        </div>
502        <h3 class="pub-title">How Institutional Trust Shapes User Trust in Domestic and Global AI Models: Evidence from the Chinese Context</h3>
503        <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a></p>
504        <p class="publication-venue-line">
505            <span class="pub-venue">2026 Association for Education in Journalism and Mass Communication Annual Conference (AEJMC)</span> 
506            <span data-semantic-scholar-id=""></span>
507        </p>
508        <p class="publication-abstract">Why do people trust some AI systems more than others? This study examines how institutional trust shapes perceptions of domestic and global AI. It shows that trust depends not only on performance, but also on governance contexts. Higher institutional trust strengthens emotional connections to domestic AI and shifts evaluations in its favor, highlighting how social environments shape trust in emerging technologies.</p>
509
510        <div class="abstract-links">
511            
512            
513            <a target="_blank" href="/assets/images/covers/AEJMC26.png">Poster</a>
514            
515            
516            
517            <a target="_blank" href="https://github.com/jiashenhuang/jiashenhuang.github.io/blob/main/assets/papers/Pub_26_2.pdf">Paper</a>
518            
519            
520        </div>
521    </div>
522</article>
523
524                
525                    
526<article class="publication-item publication-item-bordered">
527    <div class="publication-cover"><img data-src="/assets/images/covers/25_2.png" alt="Aging Alone in a Connected World: The Impact of Family Neglect on Smartphone Dependence in Contemporary China" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div>
528
529    <div class="publication-content">
530        <div class="publication-meta-row">
531            <div class="pub-year-badge">2026</div>
532        </div>
533        <h3 class="pub-title">Aging Alone in a Connected World: The Impact of Family Neglect on Smartphone Dependence in Contemporary China</h3>
534        <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>, <a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=C1H80hoAAAAJ">Wenjing Pan</a></p>
535        <p class="publication-venue-line">
536            <span class="pub-venue">SSRN: 6856879</span> 
537            <span data-semantic-scholar-id=""></span>
538        </p>
539        <p class="publication-abstract">Older adults' growing overreliance on digital technology has become a global social and public health concern. Drawing on social support theory, this study investigates the negative family-related factors that contribute to compulsive smartphone use among older adults. Using a nationally representative quota sampling approach, survey data were collected from 1,497 older adults aged 60 and above in mainland China. The data were analyzed through partial least squares structural equation modeling (PLS-SEM). The findings reveal that neglect by children significantly predicts compulsive smartphone use among older adults, whereas spousal neglect has no direct effect. Moreover, perceived family support and loneliness sequentially mediate the relationship between child neglect and compulsive smartphone use. In contrast, spousal neglect influences smartphone use only through increased loneliness. This study highlights the differential impacts of child and spousal neglect on older adults' psychological well-being and digital engagement, offering implications for targeted family-based interventions.</p>
540
541        <div class="abstract-links">
542            
543            
544            <a target="_blank" href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6856879">URL</a>
545            
546            
547            
548            <a target="_blank" href="https://papers.ssrn.com/sol3/Delivery.cfm/6856879.pdf?abstractid=6856879&mirid=1&type=2">Paper</a>
549            
550            
551        </div>
552    </div>
553</article>
554
555                
556                    
557<article class="publication-item publication-item-bordered">
558    <div class="publication-cover"><img data-src="/assets/images/covers/25_1.png" alt="Digital Well-Being for Older Adults: The Impact of Family Neglect on Smartphone Dependence" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div>
559
560    <div class="publication-content">
561        <div class="publication-meta-row">
562            <div class="pub-year-badge">2025</div>
563        </div>
564        <h3 class="pub-title">Digital Well-Being for Older Adults: The Impact of Family Neglect on Smartphone Dependence</h3>
565        <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>
565, <span class="text-body">
566            Tianyuan Liu</span></p>
567        <p class="publication-venue-line">
568            <span class="pub-venue">2025 Association for Education in Journalism and Mass Communication Annual Conference (AEJMC)</span> 
569            <span data-semantic-scholar-id=""></span>
570        </p>
571        <p class="publication-abstract">The excessive reliance and addiction of older adults to digital technology are increasingly evolving into a global social and public health challenge. Grounded in social support theory, this study investigates the negative family factors that contribute to compulsive smartphone use among older adults. Using a nationally representative quota sampling approach, we collected survey data from 1,497 older adults aged 60 and above in mainland China. The data were analyzed through partial least squares structural equation modeling (PLS-SEM). The findings reveal that child neglect significantly fosters compulsive smartphone use among older adults, whereas partner neglect has no direct effect. Moreover, perceived family support and loneliness mediate the relationship between child neglect and compulsive smartphone use, with a sequential mediation effect observed between them. In contrast, partner neglect influences compulsive smartphone use only through increased loneliness. This study highlights the differential impacts of child neglect and partner neglect on older adults’ psychological well-being and digital consumption habits, providing theoretical and empirical support for developing targeted intervention strategies.</p>
572
573        <div class="abstract-links">
574            
575            
576            <a target="_blank" href="/assets/images/covers/AEJMC25.png">Poster</a>
577            
578            
579            
580            <a target="_blank" href="https://convention2.allacademic.com/one/aejmc/aejmc25/index.php?cmd=Download+Document&key=unpublished_manuscript&file_index=2&pop_up=true&no_click_key=true&attachment_style=attachment&PHPSESSID=0k9pjvu43k22ji1fi30e45bq7k">URL</a>
581            
582            
583            
584            <a target="_blank" href="https://github.com/jiashenhuang/jiashenhuang.github.io/blob/main/assets/papers/Pub_25_1.pdf">Paper</a>
585            
586            
587        </div>
588    </div>
589</article>
590
591                
592                    
593<article class="publication-item publication-item-bordered">
594    <div class="publication-cover"><img data-src="/assets/images/covers/24_2.png" alt="How do Brands Communicate with Overseas Audiences? The Matching Effect between Narrative Style and Narrative Person" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div>
595
596    <div class="publication-content">
597        <div class="publication-meta-row">
598            <div class="pub-year-badge">2024</div>
599        </div>
600        <h3 class="pub-title">How do Brands Communicate with Overseas Audiences? The Matching Effect between Narrative Style and Narrative Person</h3>
601        <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <span class="text-body">
602            Jinyan Yu, </span><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>, <span class="text-body">
603            Ying You</span></p>
604        <p class="publication-venue-line">
605            <span class="pub-venue">2024 National Communication Association 110th Annual Convention (NCA)</span> 
606            <span data-semantic-scholar-id=""></span>
607        </p>
608        <p class="publication-abstract">The international communication of brand has become an important issue in international trade. In this context, this paper chooses two important communication variables, brand narrative style and narrative person, to discuss the matching effect between brand narrative style (warmth vs. ability) and narrative person (first-person vs. third-person) and its impact on overseas audiences. In this paper, the main effect research based on big data crawling, laboratory experiment research on mediating effect and cross-cultural experimental research on regulating effect are carried out respectively. It is found that the interaction between brand narrative style and narrative person has a significant impact on consumer brand attitude. As for the warm brand narrative, compared with the third-person, the first-person narrative is helpful to improve c
608onsumers' brand attitude; For competency-based brand narrative, compared with the first-person, the third-person narrative is helpful to improve consumers' brand attitude. Information processing fluency has a mediating effect on the process. The interactive impact of brand narrative style and narrative person on overseas consumers' brand attitudes is moderated by the cultural distance between the home country and the host country. This matching effect is more significant for overseas consumers with close cultural distance, while it is less significant for overseas consumers with far cultural distance.</p>
609
610        <div class="abstract-links">
611            
612            
613            <a target="_blank" href="https://www.xcdsystem.com/nca/program/sSkjAfv/index.cfm?pgid=1492&sid=40434&abid=118263">URL</a>
614            
615            
616            
617            <a target="_blank" href="https://github.com/jiashenhuang/jiashenhuang.github.io/blob/main/assets/papers/Pub_24_2.pdf">Paper</a>
618            
619            
620        </div>
621    </div>
622</article>
623
624                
625                    
626<article class="publication-item publication-item-bordered">
627    <div class="publication-cover"><img data-src="/assets/images/covers/24_1.png" alt="Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div>
628
629    <div class="publication-content">
630        <div class="publication-meta-row">
631            <div class="pub-year-badge">2024</div>
632        </div>
633        <h3 class="pub-title">Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China</h3>
634        <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <span class="text-body">
635            Jinyan Yu, </span><span class="text-body">
636            Tianyuan Liu, </span><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>, <span class="text-body">
637            Wenlong Mu, </span><span class="text-body">
638            Fengfeng Deng</span></p>
639        <p class="publication-venue-line">
640            <span class="pub-venue">Journal of Theoretical and Applied Electronic Commerce Research (JTAER)</span> 
641            <span data-semantic-scholar-id="ad67cae0282af04c650a6a3b1a141a9f5ebec04f"></span>
642        </p>
643        <p class="publication-abstract">The burgeoning landscape of social media advertising also faces a myriad of challenges. This study aims to explore the interactive effect of advertising appeal (abstract vs. concrete) and narrative person (first-person vs. third-person) on consumer attitudes towards social media advertising. Based on the construal level theory, this study uses secondary data and two experiments to investigate the interactive effect between advertising appeal and narrative person in social media advertising and the moderated mediating role of information processing fluency. The result reveals that a harmonious match between advertising appeal and narrative person enhances consumer fluency in processing advertising information, thereby improving consumer attitudes towards advertising. Specifically, for advertisements with concrete appeal, first-person narratives are more conducive to enhancing consumer attitudes towards advertising. Conversely, for advertisements with abstract appeal, third-person narratives are more advantageous. This study provides theoretical insights into social media advertising narration, with practical implications for marketers to advance social media advertising design.</p>
644
645        <div class="abstract-links">
646            
647            
648            <a target="_blank" href="https://www.mdpi.com/0718-1876/19/4/143">Paper</a>
649            
650            
651        </div>
652    </div>
653</article>
654
655                
656                    
657<article class="publication-item publication-item-bordered">
658    <div class="publication-cover"><img data-src="/assets/images/covers/24_3.png" alt="数字时代的孤独:伴侣与子女忽视如何影响老年人数字设备沉迷? <br><small>Loneliness in the Digital Age: How Partner and Child Neglect Affects Digital Device Addiction in Older Adults?</small>" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div>
659
660    <div class="publication-content">
661        <div class="publication-meta-row">
662            <div class="pub-year-badge">2024</div>
663        </div>
664        <h3 class="pub-title">数字时代的孤独:伴侣与子女忽视如何影响老年人数字设备沉迷? <br><small>Loneliness in the Digital Age: How Partner and Child Neglect Affects Digital Device Addiction in Older Adults?</small></h3>
665        <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>
665, <span class="text-body">
666            Xingzheng Gu, </span><span class="text-body">
667            Tianyuan Liu</span></p>
668        <p class="publication-venue-line">
669            <span class="pub-venue">2024年中国新闻史学会健康传播委员会年会<br>2024 Annual Meeting of the Health Communication Professional Committee of the Chinese Society for the History of Journalism</span> 
670            <span data-semantic-scholar-id=""></span>
671        </p>
672        <p class="publication-abstract">The excessive reliance on and addiction to digital technology among older adults is gradually evolving into a global social and public health challenge. Based on social support theory, this study delves into the family factors inducing compulsive digital device use among older adults. Through national quota sampling, survey data from 1497 older adults aged 60 and above in mainland China were ultimately collected, and the questionnaire data were analyzed using partial least squares structural equation modeling (PLS-SEM). The research results indicate that children's neglect of older adults significantly promotes compulsive digital device use among older adults, while spousal neglect has no direct impact on this behavior. Furthermore, family support and loneliness play independent mediating and sequential mediating roles between children's neglect and compulsive digital device use among older adults. Spousal neglect can only affect compulsive digital device use among older adults by increasing their loneliness. This study reveals the different impacts of children's neglect and spousal neglect on the mental health and digital usage habits of older adults, providing theoretical support and empirical evidence for developing stratified and categorized intervention measures.</p>
673
674        <div class="abstract-links">
675            
676            
677            <a target="_blank" href="https://github.com/jiashenhuang/jiashenhuang.github.io/blob/main/assets/papers/Pub_24_3.pdf">Paper</a>
678            
679            
680        </div>
681    </div>
682</article>
683
684                
685                    
686<article class="publication-item ">
687    <div class="publication-cover"><img data-src="/assets/images/covers/24_4.png" alt="Abstract or Concrete? Research on the Matching Effect of Social Media Advertising Appeals and Narrative Person" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div>
688
689    <div class="publication-content">
690        <div class="publication-meta-row">
691            <div class="pub-year-badge">2024</div>
692        </div>
693        <h3 class="pub-title">Abstract or Concrete? Research on the Matching Effect of Social Media Advertising Appeals and Narrative Person</h3>
694        <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <span class="text-body">
695            Jinyan Yu, </span><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>, <span class="text-body">
696            Tianyuan Liu, </span><span class="text-body">
697            Wenlong Mu</span></p>
698        <p class="publication-venue-line">
699            <span class="pub-venue">2024年互动营销国际研讨会<br>2024 International Symposium and Workshop of Interactive Marketing</span> 
700            <span data-semantic-scholar-id=""></span>
701        </p>
702        <p class="publication-abstract">The excessive reliance on and addiction to digital technology among older adults is gradually evolving into a global social and public health challenge. Based on social support theory, this study delves into the family factors inducing compulsive digital device use among older adults. Through national quota sampling, survey data from 1497 older adults aged 60 and above in mainland China were ultimately collected, and the questionnaire data were analyzed using partial least squares structural equation modeling (PLS-SEM). The research results indicate that children's neglect of older adults significantly promotes compulsive digital device use among older adults, while spousal neglect has no direct impact on this behavior. Furthermore, family support and loneliness play independent mediating and sequential mediating roles between children's neglect and compulsive digital device use among older adults. Spousal neglect can only affect compulsive digital device use among older adults by increasing their loneliness. This study reveals the different impacts of children's neglect and spousal neglect on the mental health and digital usage habits of older adults, providing theoretical support and empirical evidence for developing stratified and categorized 
702intervention measures.</p>
703
704        <div class="abstract-links">
705            
706            
707            <a target="_blank" href="https://github.com/jiashenhuang/jiashenhuang.github.io/blob/main/assets/papers/Pub_24_4.pdf">Paper</a>
708            
709            
710        </div>
711    </div>
712</article>
713
714                
715            </div>
716        </div>
717    </div>
718</section>
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