1<!DOCTYPE html> 2<html lang="en"> 3<!-- Template: https://github.com/luost26/academic-homepage --> 4<head> 5 <meta charset="utf-8"> 6 <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> 7 <title>Homepage - Jiashen (Jessiya) Huang</title> 8 9 <!-- Favicon --> 10 <link rel="icon" type="image/png" sizes="16x16" href="/favicon.png"> 11 12 <!-- Stylesheets --> 13 <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/twitter-bootstrap/4.6.0/css/bootstrap.min.css" integrity="sha512-P5MgMn1jBN01asBgU0z60Qk4QxiXo86+wlFahKrsQf37c9cro517WzVSPPV1tDKzhku2iJ2FVgL67wG03SGnNA==" crossorigin="anonymous" /> 14 <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.5.1/css/all.min.css" integrity="sha512-DTOQO9RWCH3ppGqcWaEA1BIZOC6xxalwEsw9c2QQeAIftl+Vegovlnee1c9QX4TctnWMn13TZye+giMm8e2LwA==" crossorigin="anonymous"> 15 <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/academicons/1.9.1/css/academicons.min.css" integrity="sha512-b1ASx0WHgVFL5ZQhTgiPWX+68KjS38Jk87jg7pe+qC7q9YkEtFq0z7xCglv7qGIs/68d3mAp+StfC8WKC5SSAg==" crossorigin="anonymous" /> 16 <link rel="preconnect" href="https://fonts.googleapis.com"> 17 <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> 18 <link href="https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;600;700;800&family=Source+Serif+4:opsz,[email protected],500;8..60,600;8..60,700&display=swap" rel="stylesheet"> 19 <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/[email protected]/dist/katex.min.css" integrity="sha384-nB0miv6/jRmo5UMMR1wu3Gz6NLsoTkbqJghGIsx//Rlm+ZU03BU6SQNC66uf4l5+" crossorigin="anonymous"> 20 <link rel="stylesheet" href="/assets/css/global.css"> 21</head> 22<body > 23 <nav class="navbar navbar-expand-lg navbar-light fixed-top site-navbar"> 24 <div class="container-lg"> 25 <a class="navbar-brand site-brand" href="/"> 26 <span class="site-brand-mark"></span> 27 <span>Jiashen (Jessiya) Huang</span> 28 </a> 29 <button class="navbar-toggler site-navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarResponsive" aria-controls="navbarResponsive" aria-expanded="false" aria-label="Toggle navigation"> 30 <i class="fas fa-bars"></i> 31 </button> 32 33 <div class="collapse navbar-collapse justify-content-end" id="navbarResponsive"> 34 <ul class="navbar-nav site-nav-list"> 35 36 <li class="nav-item active"> 37 <a class="nav-link" href="/">Home</a> 38 </li> 39 40 <li class="nav-item "> 41 <a class="nav-link" href="/publications">Publications</a> 42 </li> 43 44 <li class="nav-item "> 45 <a class="nav-link" href="/showcase">Showcase</a> 46 </li> 47 48 </ul> 49 </div> 50 </div> 51</nav> 52 53 <main class="site-main"> 54 <div class="container-lg"> 55 <div class="page-stack"> 56 <section class="hero-section section-shell"> 57 <div class="hero-card"> 58 <div class="card-body"> 59 <div class="hero-row"> 60 <div class="hero-copy"> 61 <h1 class="hero-name">Jiashen (Jessiya) Huang</h1> 62 63 <div class="hero-subname">é»åç³</div> 64 65 66 67 <div class="hero-positions"> 68 69 <div class="hero-position-pill"> 70 71 <img src="/assets/images/badges/USC_Logo.png" alt="Logo" class="inline-badge"/> 72 73 <span>Research Assistant at University of Southern California</span> 74 </div> 75 76 <div class="hero-position-pill"> 77 78 <img src="/assets/images/badges/WHU_Logo.png" alt="Logo" class="inline-badge"/> 79
80 <span>M.A. in Journalism and Communication, Wuhan University</span> 81 </div> 82 83 </div> 84 85 86 <div class="text-profile-bio hero-bio" > 87 <p> 88 I am currently a Research Assistant with the <a href="https://annenberg.usc.edu/">USC Annenberg School for Communication and Journalism</a>. 89 My research focuses on <em>AI trust</em>, <em>psychological communication</em>, and <em>humanâAI interaction</em>, 90 examining how emerging technologies shape human behavior, media trust, and technology-mediated communication. 91</p> 92<p> 93 I hold both a Bachelorâs degree and a Master of Arts degree from the 94 <a href="https://journal.whu.edu.cn/">School of Journalism and Communication</a> at 95 <a href="https://en.whu.edu.cn/">Wuhan University</a>. 96 Previously, I worked as a remote Research Assistant at 97 <a href="https://www.tsinghua.edu.cn/en/">Tsinghua University</a> and 98 <a href="https://www.ntu.edu.sg/">Nanyang Technological University</a>. 99 My professional experiences at 100 <a href="https://www.cctv.com/gyys/">China Media Group</a>, 101 <a href="https://www.meituan.com/en-US/about-us">Meituan</a>, and 102 <a href="https://en.bluefocus.com/">Blue Focus Digital</a> have strengthened my skills in research, data analysis, and digital communication. 103</p> 104<p> 105 I am currently seeking Ph.D. opportunities to advance research on <em>AI-driven communication</em>, 106 <em>online safety</em>, and the societal implications of emerging technologies. 107 I welcome opportunities for collaboration and scholarly discussion in these areas. 108</p> 109 </div> 110 111 <div class="hero-link-row"> 112 <a class="hero-link no-break" href="mailto:[email protected]"> 113 <i class="fas fa-at"></i> 114 <span class="email-text">jiashenhuang(at)whu.edu.cn</span> 115 </a> 116 117 118 <a class="hero-link no-break" href="/assets/Resume.pdf" download> 119 <i class="fas fa-file-alt"></i> 120 <span>CV</span> 121 </a> 122 123 124 <a class="hero-link no-break" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"> 125 <i class="fab fa-google-scholar"></i> 126 <span>Scholar</span> 127 </a> 128 129 130 131 <a class="hero-link no-break" target="_blank" href="https://github.com/jiashenhuang"> 132 <i class="fab fa-github"></i> 133 <span>GitHub</span> 134 </a> 135 136 137 138 139 140 141 142 <a class="hero-link no-break" target="_blank" href="https://www.linkedin.com/in/jiashen-huang"> 143 <i class="fab fa-linkedin"></i> 144 <span>LinkedIn</span> 145 </a> 146 147 148 149 <a class="hero-link no-break" target="_blank" href="https://orcid.org/0009-0003-9489-4016"> 150 <i class="fab fa-orcid"></i> 151 <span>ORCID</span> 152 </a> 153 154 </div> 155 </div> 156 157 158 <div class="hero-media"> 159 <div class="hero-portrait-panel"> 160 <div class="hero-portrait-wrap"> 161 <img 162 src="/assets/images/photos/portrait.png" 163 class="img-fluid profile-portrait" 164 alt="Jiashen (Jessiya) Huang" 165 data-toggle="tooltip" 166 data-placement="top" 167 title=""> 168 </div> 169 </div> 170 </div> 171 172 </div> 173 </div> 174 </div> 175</section> 176 177 178 179 180 181 <section class="section-shell"> 182 <div class="row experience-grid"> 183 184 <div class="col-lg-6 experience-column"> 185 <div class="card section-card"> 186 <div class="card-body p-4 p-lg-4"> 187 <div class="section-heading"> 188 <h2>Education</h2> 189 </div> 190 <ul class="list-unstyled detail-list mb-0"> 191 192 <li class="detail-item"> 193 <div class="detail-item-logo"> 194 <img src="/assets/images/badges/WHU_Logo.png" alt="Wuhan University"> 195 </div> 196 <div class="detail-item-body"> 197 <div class="detail-item-header"> 198 <h3>Wuhan University</h3> 199 <div class="detail-item-meta">Sep 2023 - Jul 2025</div> 200 </div> 201 <div class="detail-item-role">
201School of Journalism and Communication <br/> M.A in Journalism and Communication</div> 202 203 </div> 204 </li> 205 206 <li class="detail-item"> 207 <div class="detail-item-logo"> 208 <img src="/assets/images/badges/WHU_Logo.png" alt="Wuhan University"> 209 </div> 210 <div class="detail-item-body"> 211 <div class="detail-item-header"> 212 <h3>Wuhan University</h3> 213 <div class="detail-item-meta">Sep 2019 - Jul 2023</div> 214 </div> 215 <div class="detail-item-role">School of Journalism and Communication <br/> B.A. in Radio and Television</div> 216 217 </div> 218 </li> 219 220 </ul> 221 </div> 222 </div> 223 224 225 <div class="card section-card honors-card"> 226 <div class="card-body p-4 p-lg-4"> 227 <div class="section-heading"> 228 <h2>Honors & Awards</h2> 229 </div> 230 <ul class="list-unstyled award-list mb-0"> 231 232 <li class="award-item"> 233 <div class="award-item-name">Outstanding Scholarship for Graduate Students, Wuhan University</div> 234 <div class="award-item-date">Dec 2024</div> 235 </li> 236 237 <li class="award-item"> 238 <div class="award-item-name">Outstanding Graduate Students, Wuhan University</div> 239 <div class="award-item-date">Dec 2024</div> 240 </li> 241 242 <li class="award-item"> 243 <div class="award-item-name">National Gold Award, the 16th China Chorus Festival</div> 244 <div class="award-item-date">Jan 2021</div> 245 </li> 246 247 <li class="award-item"> 248 <div class="award-item-name">Second Prize in Hubei Province, 'Telling a Good Chinese Story' Creative Communication Competition</div> 249 <div class="award-item-date">Jan 2021</div> 250 </li> 251 252 <li class="award-item"> 253 <div class="award-item-name">Active Contributor to Social Activities, Wuhan University</div> 254 <div class="award-item-date">May 2020</div> 255 </li> 256 257 <li class="award-item"> 258 <div class="award-item-name">First Runner-up, Freshman Debate Tournament, School of Journalism and Communication</div> 259 <div class="award-item-date">Oct 2019</div> 260 </li> 261 262 </ul> 263 </div> 264 </div> 265 266 </div> 267 268 269 270 <div class="col-lg-6 experience-column"> 271 <div class="card section-card h-100"> 272 <div class="card-body p-4"> 273 <div class="section-heading"> 274 <h2>Experience</h2> 275 </div> 276 <ul class="list-unstyled detail-list mb-0"> 277 278 <li class="detail-item compact"> 279 <div class="detail-item-logo"> 280 <img src="/assets/images/badges/USC_Logo.png" alt="University of Southern California"> 281 </div> 282 <div class="detail-item-body"> 283 <div class="detail-item-header"> 284 <h3>University of Southern California</h3> 285 <div class="detail-item-meta">Jul 2026 - present</div> 286 </div> 287 <div class="detail-item-role">Research Assistant <br/> Annenberg School for Communication and Journalism</div> 288 289 </div> 290 </li> 291 292 <li class="detail-item compact"> 293 <div class="detail-item-logo"> 294 <img src="/assets/images/badges/THU_Logo.png" alt="Tsinghua University"> 295 </div> 296 <div class="detail-item-body"> 297 <div class="detail-item-header"> 298 <h3>Tsinghua University</h3> 299 <div class="detail-item-meta">Jul 2025 - Jan 2026</div> 300 </div> 301 <div class="detail-item-role">Research Assistant <br/>
301 School of Journalism and Communication</div> 302 303 </div> 304 </li> 305 306 <li class="detail-item compact"> 307 <div class="detail-item-logo"> 308 <img src="/assets/images/badges/NTU_Logo.png" alt="Nanyang Technological University"> 309 </div> 310 <div class="detail-item-body"> 311 <div class="detail-item-header"> 312 <h3>Nanyang Technological University</h3> 313 <div class="detail-item-meta">Aug 2025 - Oct 2025</div> 314 </div> 315 <div class="detail-item-role">Research Assistant <br/> Wee Kim Wee School of Communication and Information</div> 316 317 </div> 318 </li> 319 320 <li class="detail-item compact"> 321 <div class="detail-item-logo"> 322 <img src="/assets/images/badges/CCTV_Logo.jpeg" alt="China Central Television"> 323 </div> 324 <div class="detail-item-body"> 325 <div class="detail-item-header"> 326 <h3>China Central Television</h3> 327 <div class="detail-item-meta">Mar 2022 - Jul 2022</div> 328 </div> 329 <div class="detail-item-role">Intern <br/> Advertising Culture and Tourism Marketing Department</div> 330 331 </div> 332 </li> 333 334 <li class="detail-item compact"> 335 <div class="detail-item-logo"> 336 <img src="/assets/images/badges/Meituan_Logo.png" alt="Meituan"> 337 </div> 338 <div class="detail-item-body"> 339 <div class="detail-item-header"> 340 <h3>Meituan</h3> 341 <div class="detail-item-meta">May 2022 - Jun 2022</div> 342 </div> 343 <div class="detail-item-role">Intern <br/> User Product & Content Operations</div> 344 345 </div> 346 </li> 347 348 <li class="detail-item compact"> 349 <div class="detail-item-logo"> 350 <img src="/assets/images/badges/Bluefocus_Logo.jpg" alt="BlueFocus"> 351 </div> 352 <div class="detail-item-body"> 353 <div class="detail-item-header"> 354 <h3>BlueFocus</h3> 355 <div class="detail-item-meta">Oct 2021 - Dec 2021</div> 356 </div> 357 <div class="detail-item-role">Intern <br/> Public Relations & Marketing Intern</div> 358 359 </div> 360 </li> 361 362 </ul> 363 </div> 364 </div> 365 </div> 366 367 </div> 368</section> 369 370 371 372 373 374 375 <section class="section-shell"> 376 <div class="card section-card"> 377 <div class="card-body p-4"> 378 <div class="section-heading with-action"> 379 <div> 380 <h2>Recent News</h2> 381 </div> 382 </div> 383 <div class="news-groups"> 384 385 <div class="news-group"> 386 <div class="news-group-year">2026</div> 387 <div class="news-group-items"> 388 389 <article class="news-entry"> 390 <div class="news-entry-title">Started as a Research Assistant in AI Companion at University of Southern California, working with <a href="https://angelhwang.github.io/">Prof. Angel Hsing-Chi Hwang</a>.</div> 391 <div class="news-entry-date">Jul 08</div> 392 </article> 393 394 <article class="news-entry"> 395 <div class="news-entry-title">1 paper accepted by <em>AEJMC'26</em>!</div> 396 <div class="news-entry-date">May 20</div> 397 </article> 398 399 </div> 400 </div> 401 402 <div class="news-group"> 403 <div class="news-group-year">2025</div> 404 <div class="news-group-items"> 405 406 <article class="news-entry"> 407 <div class="news-entry-title">Started as a Research Assistant in HumanâAI Interaction at Nanyang Technological University, supervised by <a href="https://renwenzhang.com/">Prof. Renwen Zhang</a>.</div> 408 <div class="news-entry-date">Aug 20</div> 409 </article> 410 411 <article class="news-entry"> 412 <div class="news-entry-title">Attended the <em>2025 AEJMC Annual Conference</em> in San Francisco, USA. <span class="badge badge-pill badge-info">Featured</span></div> 413 <div class="news-entry-date">Aug 07</div> 414 </article> 415 416 <article class="news-entry"> 417 <div class="news-entry-title">Started a remote research assistantship under <a href="https://www.tsjc.tsinghua.edu.cn/info/1032/2051.htm">Prof. Yang Shen</a> at Tsinghua University.</div> 418 <div class="news-entry-date">Jul 01</div> 419 </article> 420 421 <article class="news-entry"> 422 <div class="news-entry-title">
422Received the Master of Arts degree from the School of Journalism and Communication, Wuhan University.</div> 423 <div class="news-entry-date">Jun 30</div> 424 </article> 425 426 </div> 427 </div> 428 429 <div class="news-group"> 430 <div class="news-group-year">2023</div> 431 <div class="news-group-items"> 432 433 <article class="news-entry"> 434 <div class="news-entry-title">Received the Bachelor of Arts degree from the School of Journalism and Communication, Wuhan University.</div> 435 <div class="news-entry-date">Jun 29</div> 436 </article> 437 438 </div> 439 </div> 440 441 </div> 442 </div> 443 </div> 444</section> 445 446 447 448 449 450 451 452<section class="section-shell"> 453 <div class="card section-card publications-card"> 454 <div class="card-body p-0"> 455 <div class="section-heading with-action p-4 pb-3"> 456 <div> 457 <h2><span class="section-title-text">Selected Publications</span></h2> 458 </div> 459 <a class="section-action" href="/publications">View all</a> 460 </div> 461 <div class="publication-list"> 462 463 464<article class="publication-item publication-item-bordered"> 465 <div class="publication-cover"><img data-src="/assets/images/covers/26_3.png" alt="Institutional Trust and the Domestic AI Advantage: Evidence from DeepSeek and ChatGPT Users in China" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div> 466 467 <div class="publication-content"> 468 <div class="publication-meta-row"> 469 <div class="pub-year-badge">2026</div> 470 </div> 471 <h3 class="pub-title">Institutional Trust and the Domestic AI Advantage: Evidence from DeepSeek and ChatGPT Users in China</h3> 472 <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>, <a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <a class="text-body" target="_blank" href="https://xupan.top/">Xu Pan</a></p> 473 <p class="publication-venue-line"> 474 <span class="pub-venue">arXiv: 2606.01228</span> 475 <span data-semantic-scholar-id="cdf0fe96d75861778fab0d4f4705951490c3f887"></span> 476 </p> 477 <p class="publication-abstract">Public trust in generative artificial intelligence has become increasingly differentiated in China with the rise of domestic large language models. While existing research has largely focused on technical performance and individual factors, less attention has been paid to the broader institutional contexts that shape AI trust. Drawing on Cognitive-Affective Trust Theory, we propose an Institutional Prism framework to demonstrate how institutional trust shapes user trust in domestic (DeepSeek) and global (ChatGPT) large language models. Based on a within-subject survey of 405 Chinese users, the findings show that higher institutional trust is associated with stronger affective trust in domestic AI models and more favorable cognitive evaluations. This domestic advantage weakens among users with lower institutional trust. These findings identify institutional trust as a critical mechanism in AI-mediated communication. By linking micro-level psychological judgments with macro-level governance, this study contributes a new perspective on human-machine communication in contemporary China.</p> 478 479 <div class="abstract-links"> 480 481 482 <a target="_blank" href="https://arxiv.org/abs/2606.01228">URL</a> 483 484 485 486 <a target="_blank" href="https://arxiv.org/pdf/2606.01228">Paper</a> 487 488 489 </div> 490 </div> 491</article> 492 493 494 495<article class="publication-item publication-item-bordered"> 496 <div class="publication-cover"><img data-src="/assets/images/covers/26_2.png" alt="How Institutional Trust Shapes User Trust in Domestic and Global AI Models: Evidence from the Chinese Context" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div> 497 498 <div class="publication-content"> 499 <div class="publication-meta-row"> 500 <div class="pub-year-badge">2026</div> 501 </div> 502 <h3 class="pub-title">How Institutional Trust Shapes User Trust in Domestic and Global AI Models: Evidence from the Chinese Context</h3> 503 <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a></p> 504 <p class="publication-venue-line">
505 <span class="pub-venue">2026 Association for Education in Journalism and Mass Communication Annual Conference (AEJMC)</span> 506 <span data-semantic-scholar-id=""></span> 507 </p> 508 <p class="publication-abstract">Why do people trust some AI systems more than others? This study examines how institutional trust shapes perceptions of domestic and global AI. It shows that trust depends not only on performance, but also on governance contexts. Higher institutional trust strengthens emotional connections to domestic AI and shifts evaluations in its favor, highlighting how social environments shape trust in emerging technologies.</p> 509 510 <div class="abstract-links"> 511 512 513 <a target="_blank" href="/assets/images/covers/AEJMC26.png">Poster</a> 514 515 516 517 <a target="_blank" href="https://github.com/jiashenhuang/jiashenhuang.github.io/blob/main/assets/papers/Pub_26_2.pdf">Paper</a> 518 519 520 </div> 521 </div> 522</article> 523 524 525 526<article class="publication-item publication-item-bordered"> 527 <div class="publication-cover"><img data-src="/assets/images/covers/25_2.png" alt="Aging Alone in a Connected World: The Impact of Family Neglect on Smartphone Dependence in Contemporary China" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div> 528 529 <div class="publication-content"> 530 <div class="publication-meta-row"> 531 <div class="pub-year-badge">2026</div> 532 </div> 533 <h3 class="pub-title">Aging Alone in a Connected World: The Impact of Family Neglect on Smartphone Dependence in Contemporary China</h3> 534 <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>, <a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=C1H80hoAAAAJ">Wenjing Pan</a></p> 535 <p class="publication-venue-line"> 536 <span class="pub-venue">SSRN: 6856879</span> 537 <span data-semantic-scholar-id=""></span> 538 </p> 539 <p class="publication-abstract">Older adults' growing overreliance on digital technology has become a global social and public health concern. Drawing on social support theory, this study investigates the negative family-related factors that contribute to compulsive smartphone use among older adults. Using a nationally representative quota sampling approach, survey data were collected from 1,497 older adults aged 60 and above in mainland China. The data were analyzed through partial least squares structural equation modeling (PLS-SEM). The findings reveal that neglect by children significantly predicts compulsive smartphone use among older adults, whereas spousal neglect has no direct effect. Moreover, perceived family support and loneliness sequentially mediate the relationship between child neglect and compulsive smartphone use. In contrast, spousal neglect influences smartphone use only through increased loneliness. This study highlights the differential impacts of child and spousal neglect on older adults' psychological well-being and digital engagement, offering implications for targeted family-based interventions.</p> 540 541 <div class="abstract-links"> 542 543 544 <a target="_blank" href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6856879">URL</a> 545 546 547 548 <a target="_blank" href="https://papers.ssrn.com/sol3/Delivery.cfm/6856879.pdf?abstractid=6856879&mirid=1&type=2">Paper</a> 549 550 551 </div> 552 </div> 553</article> 554 555 556 557<article class="publication-item publication-item-bordered"> 558 <div class="publication-cover"><img data-src="/assets/images/covers/25_1.png" alt="Digital Well-Being for Older Adults: The Impact of Family Neglect on Smartphone Dependence" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div> 559 560 <div class="publication-content"> 561 <div class="publication-meta-row"> 562 <div class="pub-year-badge">2025</div> 563 </div> 564 <h3 class="pub-title">Digital Well-Being for Older Adults: The Impact of Family Neglect on Smartphone Dependence</h3> 565 <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>
565, <span class="text-body"> 566 Tianyuan Liu</span></p> 567 <p class="publication-venue-line"> 568 <span class="pub-venue">2025 Association for Education in Journalism and Mass Communication Annual Conference (AEJMC)</span> 569 <span data-semantic-scholar-id=""></span> 570 </p> 571 <p class="publication-abstract">The excessive reliance and addiction of older adults to digital technology are increasingly evolving into a global social and public health challenge. Grounded in social support theory, this study investigates the negative family factors that contribute to compulsive smartphone use among older adults. Using a nationally representative quota sampling approach, we collected survey data from 1,497 older adults aged 60 and above in mainland China. The data were analyzed through partial least squares structural equation modeling (PLS-SEM). The findings reveal that child neglect significantly fosters compulsive smartphone use among older adults, whereas partner neglect has no direct effect. Moreover, perceived family support and loneliness mediate the relationship between child neglect and compulsive smartphone use, with a sequential mediation effect observed between them. In contrast, partner neglect influences compulsive smartphone use only through increased loneliness. This study highlights the differential impacts of child neglect and partner neglect on older adultsâ psychological well-being and digital consumption habits, providing theoretical and empirical support for developing targeted intervention strategies.</p> 572 573 <div class="abstract-links"> 574 575 576 <a target="_blank" href="/assets/images/covers/AEJMC25.png">Poster</a> 577 578 579 580 <a target="_blank" href="https://convention2.allacademic.com/one/aejmc/aejmc25/index.php?cmd=Download+Document&key=unpublished_manuscript&file_index=2&pop_up=true&no_click_key=true&attachment_style=attachment&PHPSESSID=0k9pjvu43k22ji1fi30e45bq7k">URL</a> 581 582 583 584 <a target="_blank" href="https://github.com/jiashenhuang/jiashenhuang.github.io/blob/main/assets/papers/Pub_25_1.pdf">Paper</a> 585 586 587 </div> 588 </div> 589</article> 590 591 592 593<article class="publication-item publication-item-bordered"> 594 <div class="publication-cover"><img data-src="/assets/images/covers/24_2.png" alt="How do Brands Communicate with Overseas Audiences? The Matching Effect between Narrative Style and Narrative Person" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div> 595 596 <div class="publication-content"> 597 <div class="publication-meta-row"> 598 <div class="pub-year-badge">2024</div> 599 </div> 600 <h3 class="pub-title">How do Brands Communicate with Overseas Audiences? The Matching Effect between Narrative Style and Narrative Person</h3> 601 <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <span class="text-body"> 602 Jinyan Yu, </span><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>, <span class="text-body"> 603 Ying You</span></p> 604 <p class="publication-venue-line"> 605 <span class="pub-venue">2024 National Communication Association 110th Annual Convention (NCA)</span> 606 <span data-semantic-scholar-id=""></span> 607 </p> 608 <p class="publication-abstract">The international communication of brand has become an important issue in international trade. In this context, this paper chooses two important communication variables, brand narrative style and narrative person, to discuss the matching effect between brand narrative style (warmth vs. ability) and narrative person (first-person vs. third-person) and its impact on overseas audiences. In this paper, the main effect research based on big data crawling, laboratory experiment research on mediating effect and cross-cultural experimental research on regulating effect are carried out respectively. It is found that the interaction between brand narrative style and narrative person has a significant impact on consumer brand attitude. As for the warm brand narrative, compared with the third-person, the first-person narrative is helpful to improve c
608onsumers' brand attitude; For competency-based brand narrative, compared with the first-person, the third-person narrative is helpful to improve consumers' brand attitude. Information processing fluency has a mediating effect on the process. The interactive impact of brand narrative style and narrative person on overseas consumers' brand attitudes is moderated by the cultural distance between the home country and the host country. This matching effect is more significant for overseas consumers with close cultural distance, while it is less significant for overseas consumers with far cultural distance.</p> 609 610 <div class="abstract-links"> 611 612 613 <a target="_blank" href="https://www.xcdsystem.com/nca/program/sSkjAfv/index.cfm?pgid=1492&sid=40434&abid=118263">URL</a> 614 615 616 617 <a target="_blank" href="https://github.com/jiashenhuang/jiashenhuang.github.io/blob/main/assets/papers/Pub_24_2.pdf">Paper</a> 618 619 620 </div> 621 </div> 622</article> 623 624 625 626<article class="publication-item publication-item-bordered"> 627 <div class="publication-cover"><img data-src="/assets/images/covers/24_1.png" alt="Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div> 628 629 <div class="publication-content"> 630 <div class="publication-meta-row"> 631 <div class="pub-year-badge">2024</div> 632 </div> 633 <h3 class="pub-title">Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China</h3> 634 <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <span class="text-body"> 635 Jinyan Yu, </span><span class="text-body"> 636 Tianyuan Liu, </span><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>, <span class="text-body"> 637 Wenlong Mu, </span><span class="text-body"> 638 Fengfeng Deng</span></p> 639 <p class="publication-venue-line"> 640 <span class="pub-venue">Journal of Theoretical and Applied Electronic Commerce Research (JTAER)</span> 641 <span data-semantic-scholar-id="ad67cae0282af04c650a6a3b1a141a9f5ebec04f"></span> 642 </p> 643 <p class="publication-abstract">The burgeoning landscape of social media advertising also faces a myriad of challenges. This study aims to explore the interactive effect of advertising appeal (abstract vs. concrete) and narrative person (first-person vs. third-person) on consumer attitudes towards social media advertising. Based on the construal level theory, this study uses secondary data and two experiments to investigate the interactive effect between advertising appeal and narrative person in social media advertising and the moderated mediating role of information processing fluency. The result reveals that a harmonious match between advertising appeal and narrative person enhances consumer fluency in processing advertising information, thereby improving consumer attitudes towards advertising. Specifically, for advertisements with concrete appeal, first-person narratives are more conducive to enhancing consumer attitudes towards advertising. Conversely, for advertisements with abstract appeal, third-person narratives are more advantageous. This study provides theoretical insights into social media advertising narration, with practical implications for marketers to advance social media advertising design.</p> 644 645 <div class="abstract-links"> 646 647 648 <a target="_blank" href="https://www.mdpi.com/0718-1876/19/4/143">Paper</a> 649 650 651 </div> 652 </div> 653</article> 654 655 656 657<article class="publication-item publication-item-bordered"> 658 <div class="publication-cover"><img data-src="/assets/images/covers/24_3.png" alt="æ°åæ¶ä»£çå¤ç¬ï¼ä¼´ä¾£ä¸å女忽è§å¦ä½å½±åè年人æ°åè®¾å¤æ²è¿·? <br><small>Loneliness in the Digital Age: How Partner and Child Neglect Affects Digital Device Addiction in Older Adults?</small>" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div> 659 660 <div class="publication-content"> 661 <div class="publication-meta-row"> 662 <div class="pub-year-badge">2024</div> 663 </div> 664 <h3 class="pub-title">æ°åæ¶ä»£çå¤ç¬ï¼ä¼´ä¾£ä¸å女忽è§å¦ä½å½±åè年人æ°åè®¾å¤æ²è¿·? <br><small>Loneliness in the Digital Age: How Partner and Child Neglect Affects Digital Device Addiction in Older Adults?</small></h3> 665 <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>
665, <span class="text-body"> 666 Xingzheng Gu, </span><span class="text-body"> 667 Tianyuan Liu</span></p> 668 <p class="publication-venue-line"> 669 <span class="pub-venue">2024å¹´ä¸å½æ°é»å²å¦ä¼å¥åº·ä¼ æå§åä¼å¹´ä¼<br>2024 Annual Meeting of the Health Communication Professional Committee of the Chinese Society for the History of Journalism</span> 670 <span data-semantic-scholar-id=""></span> 671 </p> 672 <p class="publication-abstract">The excessive reliance on and addiction to digital technology among older adults is gradually evolving into a global social and public health challenge. Based on social support theory, this study delves into the family factors inducing compulsive digital device use among older adults. Through national quota sampling, survey data from 1497 older adults aged 60 and above in mainland China were ultimately collected, and the questionnaire data were analyzed using partial least squares structural equation modeling (PLS-SEM). The research results indicate that children's neglect of older adults significantly promotes compulsive digital device use among older adults, while spousal neglect has no direct impact on this behavior. Furthermore, family support and loneliness play independent mediating and sequential mediating roles between children's neglect and compulsive digital device use among older adults. Spousal neglect can only affect compulsive digital device use among older adults by increasing their loneliness. This study reveals the different impacts of children's neglect and spousal neglect on the mental health and digital usage habits of older adults, providing theoretical support and empirical evidence for developing stratified and categorized intervention measures.</p> 673 674 <div class="abstract-links"> 675 676 677 <a target="_blank" href="https://github.com/jiashenhuang/jiashenhuang.github.io/blob/main/assets/papers/Pub_24_3.pdf">Paper</a> 678 679 680 </div> 681 </div> 682</article> 683 684 685 686<article class="publication-item "> 687 <div class="publication-cover"><img data-src="/assets/images/covers/24_4.png" alt="Abstract or Concrete? Research on the Matching Effect of Social Media Advertising Appeals and Narrative Person" class="lazy w-100 publication-cover-image" src="/assets/images/empty_300x200.png"></div> 688 689 <div class="publication-content"> 690 <div class="publication-meta-row"> 691 <div class="pub-year-badge">2024</div> 692 </div> 693 <h3 class="pub-title">Abstract or Concrete? Research on the Matching Effect of Social Media Advertising Appeals and Narrative Person</h3> 694 <p class="publication-authors"><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=MvXY0O0AAAAJ">Yu Jia</a>, <span class="text-body"> 695 Jinyan Yu, </span><a class="text-body" target="_blank" href="https://scholar.google.com/citations?user=ouHhYd8AAAAJ"><strong>Jiashen Huang</strong></a>, <span class="text-body"> 696 Tianyuan Liu, </span><span class="text-body"> 697 Wenlong Mu</span></p> 698 <p class="publication-venue-line"> 699 <span class="pub-venue">2024å¹´äºå¨è¥éå½é ç 讨ä¼<br>2024 International Symposium and Workshop of Interactive Marketing</span> 700 <span data-semantic-scholar-id=""></span> 701 </p> 702 <p class="publication-abstract">The excessive reliance on and addiction to digital technology among older adults is gradually evolving into a global social and public health challenge. Based on social support theory, this study delves into the family factors inducing compulsive digital device use among older adults. Through national quota sampling, survey data from 1497 older adults aged 60 and above in mainland China were ultimately collected, and the questionnaire data were analyzed using partial least squares structural equation modeling (PLS-SEM). The research results indicate that children's neglect of older adults significantly promotes compulsive digital device use among older adults, while spousal neglect has no direct impact on this behavior. Furthermore, family support and loneliness play independent mediating and sequential mediating roles between children's neglect and compulsive digital device use among older adults. Spousal neglect can only affect compulsive digital device use among older adults by increasing their loneliness. This study reveals the different impacts of children's neglect and spousal neglect on the mental health and digital usage habits of older adults, providing theoretical support and empirical evidence for developing stratified and categorized
702intervention measures.</p> 703 704 <div class="abstract-links"> 705 706 707 <a target="_blank" href="https://github.com/jiashenhuang/jiashenhuang.github.io/blob/main/assets/papers/Pub_24_4.pdf">Paper</a> 708 709 710 </div> 711 </div> 712</article> 713 714 715 </div> 716 </div> 717 </div> 718</section> 719 720 721</div> 722 723 </div> 724 </main> 725 <footer class="footer site-footer"> 726 <div class="container-lg"> 727 <div class="row align-items-center py-4"> 728 <div class="col-md-6"> 729 <div class="footer-note"> 730 Last updated July 2026 731 </div> 732 </div> 733 <div class="col-md-6"> 734 <div class="text-md-right footer-credit"> 735 Inspired by <a href="https://github.com/luost26/academic-homepage" target="_blank"><i class="fas fa-pencil-ruler"></i> academic-homepage</a> 736 </div> 737 </div> 738 </div> 739 </div> 740</footer> 741 742 743 <!-- Scripts --> 744
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