1<!DOCTYPE html><html class="" dir="ltr" lang="en"><head><meta charset="UTF-8"> 2<!-- This site is hosted on Netlify. Anyone can build and deploy a site 3 like this one for free: https://netlify.new/?utm_campaign=loops&utm_source=ai-legible&utm_medium=owned&utm_content=comment&utm_id=7237c18f-0bee-49a1-8f6b-5ba1170cb3fa 4 Netlify hosting facts for this site: static/SSR served via Netlify Edge. --><meta content="width=device-width,initial-scale=1" name="viewport"><title>Ten X Playbook â Ten X Labs</title><meta content="index,follow" name="robots"/><meta content="summary_large_image" name="twitter:card"/><meta content="Ten X Playbook" property="og:title"/><meta content="https://10x-web-prod.netlify.app/ten-x-playbook" property="og:url"/><meta content="website" property="og:type"/><meta content="https://10x-web-prod.netlify.app/_astro/default.df97501c_2uzX8d.jpg" property="og:image"/><meta content="Ten X Playbook" property="og:image:alt"/><link href="https://10x-web-prod.netlify.app/ten-x-playbook" rel="canonical"/><style is:global>:root{--aw-font-sans:'Poppins';--aw-font-serif:'Noto Serif';--aw-font-heading:var(--aw-font-sans);--aw-color-primary:rgb(254 166 43);--aw-color-secondary:rgb(137 63 253);--aw-color-accent:rgb(51 51 51);--aw-color-text-page:rgb(255, 255, 255);--aw-color-text-muted:rgb(75 85 99);--aw-color-bg-page:rgb(0 0 0);--aw-text-xs:.75rem;--aw-text-sm:0.875;--aw-text-base:1rem;--aw-text-xl:1.25rem;--aw-text-2xl:1.5rem;--aw-text-3xl:1.875rem;--aw-text-4xl:2.25rem;--aw-text-5xl:3rem;--aw-text-6xl:3.75rem;--aw-text-7xl:4.5rem;--aw-text-8xl:6rem}</style><meta content="orcPxI47GSa-cRvY11tUe6iGg2IO_RPvnA1q95iEM3M" name="google-site-verification"><link href="/favicon.ico" rel="shortcut icon"><link href="/favicon.svg" rel="icon" type="image/svg+xml"><link href="/favicon.svg" rel="mask-icon" color="#8D46E7"><link href="https://fonts.googleapis.com" rel="preconnect"><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin><link href="https://fonts.googleapis.com/css2?family=Courier+Prime:wght@700&family=Noto+Serif&family=Poppins:wght@300;600;700&display=swap" rel="stylesheet"><link href="/_astro/privacy.7cd87c11.css" rel="stylesheet"/><link href="/_astro/index.c8b28bd6.css" rel="stylesheet"/><link href="/_astro/fund-operations.f6213d81.css" rel="stylesheet"/><link href="/_astro/ten-x-playbook.aeae22d2.css" rel="stylesheet"/>
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4</head><body class="dark:bg-dark antialiased bg-light dark:text-slate-300 text-page tracking-tight"><header class="mx-auto duration-100 ease-in flex-none sticky top-0 transition-all w-full z-40" id="header"><div class="mx-auto max-w-8xl md:flex header--container md:justify-between md:pl-8 md:pr-4 md:py-3.5 px-3 py-3 w-full"><div class="flex justify-between"><a class="flex items-center logo" href="/">Ten X Labs</a><div class="flex items-center md:hidden"><button class="items-center dark:text-gray-400 focus:outline-none focus:ring-1 focus:ring-[#FEA62B] focus:text-[#893FFD] hover:bg-[#333] hover:text-white inline-flex ml-1.5 p-2.5 text-[#AAA] text-sm" aria-label="Toggle Menu" data-aw-toggle-menu type="button"><svg viewBox="0 0 24 24" class="h-6 w-6" xmlns="http://www.w3.org/2000/svg" astro-icon="tabler:menu" preserveAspectRatio="xMidYMid meet" xmlns:xlink="http://www.w3.org/1999/xlink"><g class="icon-tabler" fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2"><path d="M4 8h16"/><path d="M4 16h16"/></g></svg></button></div></div><nav aria-label="Main navigation" class="items-center hidden md:flex dark:text-slate-200 h-[calc(100vh-72px)] md:h-auto md:ml-5 md:mr-0 md:overflow-visible md:w-auto overflow-y-auto w-full"><ul class="flex md:self-center flex-col md:flex-row md:pt-0 md:w-auto navbar pt-8 w-full"><li class=""><a class="flex items-center duration-150 ease-in-out font-semibold hover:text-[#FEA62B] md:px-4 px-0 py-3 text-[#fff] transition uppercase" href="/fund-operations">Fund Operations</a></li><li class=""><a class="flex items-center duration-150 ease-in-out font-semibold hover:text-[#FEA62B] md:px-4 px-0 py-3 text-[#fff] transition uppercase" href="/founders-stories">Founders Stories</a></li><li class=""><a class="flex items-center duration-150 ease-in-out font-semibold hover:text-[#FEA62B] md:px-4 px-0 py-3 text-[#fff] transition uppercase" href="/ten-x-playbook">Ten X Playbook</a></li></ul></nav><div class="flex items-center header--togglemenu md:mb-0 md:self-center"><div class="items-center hidden md:flex"></div></div></div></header><main><header class="relative hero--top md:-mt-[76px]"><div class="pointer-events-none absolute inset-0" aria-hidden="true"></div><div class="mx-auto max-w-8xl relative hero hero-home hero-playbook hero2"><div class="pointer-events-none md:pt-[76px] pt-0"></div><div class="hero--content-container"><div class="mx-auto md:flex hero--content max-w-screen-xl md:flex-nowrap"><h1 class="font-heading font-semibold hero--title lg:text-[5rem] mb-4 md:text-5xl text-4xl">Repeatable, sustainable, success.</h1><div class="mx-auto hero--text max-w-3xl"><p class="lg:text-2xl font-serif lg:leading-9 lg:pb-6 max-w-lg">Ten X Labs assists first-time Founders of color by providing Angel and pre-Seed financing coupled with a unique operational approach that improves business results and speeds up access to larger capital markets.</p></div></div></div></div></header><section class="relative fund-operations second-level"><div class="mx-auto max-w-8xl relative px-4 md:px-8 lg:px-10 xl:px-8 lg:pt-14 md:pt-10 pt-8 second-level--title text-center"><div><h3 class="lg:pb-2">How it Works</h3><h2>Prescribed Execution Framework</h2></div></div><div class="mx-auto max-w-8xl relative px-4 md:px-8 lg:px-10 xl:px-8 lg:py-14 md:py-10 py-4 second-level--content"><div class="pt-4 lg:gap-8 lg:grid lg:grid-cols-12 lg:pb-4 lg:pt-8 second-level--border second-level--content-section"><div class="lg:col-span-4 second-level--content-left"><h3>6 Weeks</h3><h2>Build trust</h2></div><div class="lg:col-span-8 second-level--content-right"><p>Ten X Labs conducts a no-cost, one-on-one, six week âFounders Programâ where we explore three critical startup areas with the Founders. This one-on-one approach enables Ten X Labs Partners to observe Founders at work, and gives the Founders an opportunity to build a relationship with 10X prior to any future moves. In the Founders Program, we cover:</p><div class="accordion"><ul class="accordion__wrapper"><li class="accordion__item"><h3><button class="accordion__header" aria-controls="accordion-panel-1" aria-expanded="false" id="accordion-header-1" onclick="toggleAccordionItem()">Product/Market fit <svg viewBox="0 0 448 512" class="header__toggle-indicator" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z" fill="currentColor"></path></svg></button></h3><div class="accordion__panel" aria-labelledby="accordion-header-1" id="accordion-panel-1" role="region"><div class="panel__inner"><p>Founders are required to research their markets and competitors, and are exposed to human-centered design practices, which highlight the pitfalls of engineering-driven companies. Target personas are developed, and methods for reaching them at scale are explored. Product differentiation, as well as defensibility of IP, is evaluated and in the cases where access to technical experts is helpful, we connect Founders to individuals in our network, from engineering to law.</p></div></div></li><li class="accordion__item"><h3><button class="accordion__header" aria-controls="accordion-panel-1" aria-expanded="false" id="accordion-header-1" onclick="toggleAccordionItem()">Operations and Team <svg viewBox="0 0 448 512" class="header__toggle-indicator" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z" fill="currentColor"></path></svg></button></h3><div class="accordion__panel" aria-labelledby="accordion-header-1" id="accordion-panel-1" role="region"><div class="panel__inner"><p>We explore exactly which KPIs the company should focus on, right now, and what type of management, consultant and teaming structure is needed. Alternate business models are explored. The focus here is to give the Founders confidence that what they are working on matters for their companyâs next step in maturity. Many Founders tend to focus on problems that arenât required to be solved at the moment, while at the same time, ignoring the things that get them to that next level.</p></div></div></li><li class="accordion__item"><h3><button class="accordion__header" aria-controls="accordion-panel-1" aria-expanded="false" id="accordion-header-1" onclick="toggleAccordionItem()">Financial Acumen <svg viewBox="0 0 448 512" class="header__toggle-indicator" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z" fill="currentColor"></path></svg></button></h3><div class="accordion__panel" aria-labelledby="accordion-header-1" id="accordion-panel-1" role="region"><div class="panel__inner"><p>We work with the Founders to establish a budget and how to focus spending on the things that matter for this stage of their business. The focus is on the next 6-12 months, the money likely to be needed during that time, and at what cost.</p></div></div></li></ul></div>
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4<a class="btn btn-primary mt-8 mb-8" href="https://bit.ly/10XFoundersApplication" target="_blank">Apply to become a 10X Founder <svg viewBox="0 0 24 24" astro-icon="ic:outline-keyboard-arrow-right"><path d="M8.59 16.59 13.17 12 8.59 7.41 10 6l6 6-6 6-1.41-1.41z" fill="currentColor"/></svg></a></div></div><div class="pt-4 lg:gap-8 lg:grid lg:grid-cols-12 lg:pb-4 lg:pt-8 second-level--border second-level--content-section"><div class="lg:col-span-4 second-level--content-left"><h3>3-6 Months</h3><h2>Validate potential</h2></div><div class="lg:col-span-8 second-level--content-right"><p>At the culmination of the Founders Program, itâs possible that Ten X Labs will want to make an initial (Angel) investment in the company. If this occurs, a Ten X Labs Operating Partner will be assigned to the company and will work with the Founders to develop a Term Sheet. While typical in most respects, a Ten X Term Sheet requires that we jointly establish specific KPIs, so that we have alignment on where these investment dollars will be spent, and the results needed to get to the next round. We usually arenât looking for scalable revenues during this phase, but rather validation that the problem exists and that this solution is a viable one. Ideally, we want to exit this period with the following:</p><div class="accordion"><ul class="accordion__wrapper"><li class="accordion__item"><h3><button class="accordion__header" aria-controls="accordion-panel-1" aria-expanded="false" id="accordion-header-1" onclick="toggleAccordionItem()">A user-validated prototype or v1 offering <svg viewBox="0 0 448 512" class="header__toggle-indicator" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z" fill="currentColor"></path></svg></button></h3><div class="accordion__panel" aria-labelledby="accordion-header-1" id="accordion-panel-1" role="region"><div class="panel__inner"><p>This stage of the company requires that a fully functional offering is in the market, and that the target users will adopt it. This is about validating the product solves a valuable problem, as opposed to generating revenues at scale. At this stage, we have only working theories regarding how to economically scale revenues and early hypotheses into fundamental profitability of the business (i.e. gross margins and their scalability).</p></div></div></li><li class="accordion__item"><h3><button class="accordion__header" aria-controls="accordion-panel-1" aria-expanded="false" id="accordion-header-1" onclick="toggleAccordionItem()">Removal of all technical uncertainty around that offering <svg viewBox="0 0 448 512" class="header__toggle-indicator" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z" fill="currentColor"></path></svg></button></h3><div class="accordion__panel" aria-labelledby="accordion-header-1" id="accordion-panel-1" role="region"><div class="panel__inner"><p>Depending on the complexity of the offering, any areas that present technical risk should be pretty completely removed during this initial investment phase.</p></div></div></li><li class="accordion__item"><h3><button class="accordion__header" aria-controls="accordion-panel-1" aria-expanded="false" id="accordion-header-1" onclick="toggleAccordionItem()">An evidence-based hypothesis for route to market <svg viewBox="0 0 448 512" class="header__toggle-indicator" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z" fill="currentColor"></path></svg></button></h3><div class="accordion__panel" aria-labelledby="accordion-header-1" id="accordion-panel-1" role="region"><div class="panel__inner"><p>While we arenât looking for scale at this point, we want to have tested some ability to attract the target buyers, and develop a point of view that this is a scalable approach to be executed during the next round. This reflects the overall Ten X Labs approach: test unknowns to develop a POV on how to scale those methods during the next round of financing.</p></div></div></li></ul></div>
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4<p>During this phase, Ten X Labs also works with the Founders to start mapping out the organizational roles that will be required at the next stage of their growth, and the company will have begun to recruit for those roles.</p></div></div><div class="pt-4 lg:gap-8 lg:grid lg:grid-cols-12 lg:pb-4 lg:pt-8 second-level--border second-level--content-section"><div class="lg:col-span-4 second-level--content-left"><h3>9-12 Months</h3><h2>Establish business</h2></div><div class="lg:col-span-8 second-level--content-right"><p>If the company hits their previous KPIs, the intention is for Ten X Labs to make a follow-on Pre-Seed investment and to move the assigned Operating Partner to a Board seat. While the product spend will continue to grow during this phase, we also begin working with the Founders to build their business (as opposed to the almost maniacal focus on product during the Angel phase). To prepare the business for an outside-led Seed round, the Pre-Seed phase is focused on:</p><div class="accordion"><ul class="accordion__wrapper"><li class="accordion__item"><h3><button class="accordion__header" aria-controls="accordion-panel-1" aria-expanded="false" id="accordion-header-1" onclick="toggleAccordionItem()">Proven marketing and sales results <svg viewBox="0 0 448 512" class="header__toggle-indicator" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z" fill="currentColor"></path></svg></button></h3><div class="accordion__panel" aria-labelledby="accordion-header-1" id="accordion-panel-1" role="region"><div class="panel__inner"><p>Recurring revenues and a scalable approach to the initial target personas are established.</p></div></div></li><li class="accordion__item"><h3><button class="accordion__header" aria-controls="accordion-panel-1" aria-expanded="false" id="accordion-header-1" onclick="toggleAccordionItem()">Scalable product architecture <svg viewBox="0 0 448 512" class="header__toggle-indicator" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z" fill="currentColor"></path></svg></button></h3><div class="accordion__panel" aria-labelledby="accordion-header-1" id="accordion-panel-1" role="region"><div class="panel__inner"><p>In the Angel phase, the product may be a combination of digital and analog hacks, but during the pre-Seed phase we help the company move to an architecture that is more durable.</p></div></div></li><li class="accordion__item"><h3><button class="accordion__header" aria-controls="accordion-panel-1" aria-expanded="false" id="accordion-header-1" onclick="toggleAccordionItem()">Core team in place full-time <svg viewBox="0 0 448 512" class="header__toggle-indicator" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z" fill="currentColor"></path></svg></button></h3><div class="accordion__panel" aria-labelledby="accordion-header-1" id="accordion-panel-1" role="region"><div class="panel__inner"><p>Key roles are full-time employees and contractors, and a pro-forma structure is in place for hiring during any Seed and later funding rounds. During this pre-Seed phase, an employee stock option pool is set up and new hires are considered for options as a part of their financial package with the company.</p></div></div></li></ul></div>
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4<p>Again, by working with the Founders before the pre-Seed round is closed, Ten X Labs helps establish specific KPIs they need and expect to achieve. The focus is on preparing the business for an outside-led Seed round from a traditional VC.</p><p>In general, the Foundersâ focus now needs to turn to Revenues and Gross Margins.</p><p>The principal operating system installed is one of continuous improvement. We work with the Founders on team dynamics, their newly-defined option pool and how to think about startup compensation. Ten X Labs also continuously works with the Founders to help them become confident juggling their larger responsibilities as well as their communications with a growing network of financing alternatives.</p></div></div></div></section><section class="relative home-playbook mb-8 playbook-page"><div class="mx-auto max-w-8xl relative px-4 lg:py-14 md:py-10 home-playbook--border lg:px-12 pt-4"><div class="home-playbook--container lg:flex lg:space-x-3"><div class="home-playbook--left-content lg:pr-4 lg:w-2/5"><h3>Founder Mantra</h3><h2>We change the typical early-stage risk dynamic by indexing more on the quality of the Founder rather than the proven performance of the idea.</h2></div></div></div></section></main><div class="footer--cta"><div class="mx-auto max-w-8xl relative px-4 md:px-8 lg:py-14 md:py-10 footer--cta-container lg:px-8 md:flex md:items-center pb-10 pt-8"><p class="lg:text-2xl footer--cta-text lg:w-2/3 md:mr-6 md:pr-8 w-3/4 xl:leading-9 xl:mr-8 xl:pr-16 xl:text-[28px]">Ten X Labs invests our expertise and capital in first-time Founders of color. We help move businesses from Angel to Seed stage in a fraction of the time, at a fraction of the cost.</p><div class="home-playbook--cta md:col-span-4"><a class="btn btn-primary mt-8 md:mt-0" href="mailto: [email protected]">Contact Ten X Labs <svg viewBox="0 0 24 24" astro-icon="ic:outline-keyboard-arrow-right"><path d="M8.59 16.59 13.17 12 8.59 7.41 10 6l6 6-6 6-1.41-1.41z" fill="currentColor"/></svg></a></div></div></div><footer class="relative footer"><div class="pointer-events-none absolute inset-0 dark:bg-dark" aria-hidden="true"></div><div class="mx-auto max-w-8xl relative px-4 md:px-8"><div class="flex justify-between md:pb-4 md:pt-4 py-8"><div class="lg:col-span-4 col-span-12 footer--logo-container"><div class="mb-2"><a class="font-bold footer--logo inline-block text-xl" href="/">Ten X Labs</a> <span class="text-xs copyright">© <span id="copyright"></span> Ten X Labs</span></div></div><div class="flex uppercase footer--link-container navbarfooter text-xs"><div class=""><ul class="text-sm md:flex md:gap-4"><li class="mb-2"><a class="" href="/fund-operations">Fund Operations</a></li><li class="mb-2"><a class="" href="/founders-stories">Founders Stories</a></li><li class="mb-2"><a class="" href="/ten-x-playbook">Ten X Playbook</a></li></ul></div></div></div></div></footer>
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.